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Visit Switzerland

Take a scenic train ride, experience a quaint village, hike to a mountain glacier, craft your own chocolate, visit a museum and eat like the locals. Discover unique Switzerland experiences you won't want to miss.

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Discover experiences in switzerland

tourism switzerland

Things to do in Switzerland

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For a perfect holiday, choose from affordable accommodation all the way through to exclusive 5 star hotels. Pick a suitable Swiss Travel pass that gives you the benefit of exploring the country by all modes of public transport. Indulge in the many activities and experiences that Switzerland has to offer - from mountain excursions, sunset cruises to paragliding.

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tourism switzerland

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Suggested Itinerary

tourism switzerland

  • 8 Days / 7 Nights
  • 7 nights in Lucerne
  • Jet Boat in Interlaken
  • Harder Kulm
  • 4 nights in Lucerne
  • 2 nights in Zermatt
  • 1 night in Zurich
  • Stanserhorn
  • 7 Days / 6 Nights
  • City tour of Geneva
  • Chillion Castle
  • Chocolate Factory
  • Aareschlucht Gorge Funicular: Cable Car to Grindelwald
  • Botanical garden in Mainau
  • 1 night Zurich
  • Rhine Waterfalls
  • Boat ride in Leman Lake

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Best places to visit in switzerland.

Switzerland is known around the world for its chocolate, cheese, charming towns and scenic landscapes . Everywhere you turn, you're treated to a little bit of history and a little bit of nature's beauty, as well as plenty of mouthwatering cuisine in between. U.S. News considered factors like sights, culture, accessibility and variety of things to do, plus traveler and expert input, to calculate the best places to visit in Switzerland. Peruse the list below, and vote for your favorite spots.

Appenzell District

Jungfrau region.

tourism switzerland

Interlaken's unique location between two lakes – Lake Brienz and Lake Thun – makes it a breathtaking spot for a vacation. Here, you can spend hours hiking various trails, taking in the castle-studded shores of Lake Thun on a boat cruise or gazing at the surrounding mountains from the Harder Kulm observation deck (accessible via a funicular). To see more of the region's stunning scenery, go for a ride on the Schynige Platte Railway or sign up for a paragliding or skydiving excursion.

tourism switzerland

Travelers looking to ski or snowboard in the Swiss Alps should head to Zermatt. This small, car-free town in the middle of the Alps is famous for housing one of the world's most famous attractions — the Matterhorn (a peak so popular that it inspired a Disneyland ride) — and Switzerland's highest ski resort. Novice and expert skiers and snowboarders can spend the bulk of their vacation hitting the slopes, which showcase incredible mountain views. After shredding powder, visitors can ride the Gornergrat train, pick up a slab of homemade chocolate from a local shop or savor cheese fondue at a traditional Swiss restaurant.

tourism switzerland

Picturesque Lucerne sits on Lake Lucerne in central Switzerland, framed by snowcapped mountains and medieval buildings. This beautiful city's old town is home to historic attractions, lively town squares, boutique shops and old churches. Top attractions include the Musegg Wall and its towers (the preserved fortifications date back to the 13th century) and Europe's oldest wooden covered bridge, the must-see Chapel Bridge, which was originally built in the 1330s. Those looking for a once-in-a-lifetime adventure can also ride a cable car to Mount Pilatus for stunning views of Lake Lucerne and plenty of activities at the top.

tourism switzerland

This lakefront city on the Swiss-Italian border offers visitors a unique travel experience. Because Lugano shares waters with neighboring Italy, the city features a mix of Swiss and Mediterranean influences in everything from its cuisine to its architecture. Plus, Lugano boasts unforgettable panoramas. Visit Monte San Salvatore and Monte Brè, both of which you can reach by funicular, for bird's-eye views of Lake Lugano and the city. Or, spend a few hours hiking the Olive Grove Trail or strolling the gardens of Ciani Park. If you'd rather lounge on a beach, head to Lido di Lugano.

tourism switzerland

Zurich is a cosmopolitan financial center, a foodie haven and a romantic European city that appeals to all types of travelers. A vacation here should include spending time admiring Lake Zurich, exploring the trendy bars and Michelin-starred restaurants, meandering through Lindenhof park and exploring the city's distinct neighborhoods. Join well-heeled shoppers (or just admire the window displays) on Bahnhofstrasse, a world-famous exclusive retail boulevard. While here, be sure to sample the famous dark chocolate Champagne truffles from specialty chocolatier Teuscher.

tourism switzerland

Visit the medieval town of Gruyères if you want to feel as if you've stepped back in time during your next trip. Its good looks (think: car-free cobblestone streets, fountain-filled squares and a 13th-century castle) create an old-world ambiance you're bound to love. Plus, the town is world-renowned for its Gruyère cheese, which you can sample and learn more about at a local cheese dairy or cellar. Sampling chocolate is also a must-do here, so be sure to check out a chocolate factory or attend a chocolate workshop while in town.

tourism switzerland

Like its neighbor Lugano, Locarno is located in the Ticino region near the Italian border. This quiet, small town is surrounded by stunning scenery (it sits on the shores of Lake Maggiore in the foothills of the Alps), and since it's the warmest destination in Switzerland, you'll have plenty of opportunities to get outdoors and explore. Be sure to stroll through the picture-perfect main square, Piazza Grande, where the city hosts several summer festivals, and trek to Madonna del Sasso, considered sacred among Roman Catholics. Then, head to the Verzasca river valley to swim or bungee jump.

tourism switzerland

Appenzell captures the essence of Switzerland with rolling hills, a car-free village and well-preserved customs. Visitors can take in the scenic landscape of the Appenzell District (located in the northeastern part of the country) by taking a cable car to the oft-photographed Aescher guest house, picturesquely built into the rock face, or hiking the region's "experience trails" like the Gonten Barefoot Trail and Appenzeller Kapellenweg, which weaves past 11 chapels. Meanwhile, the tiny village of Appenzell boasts quaint, frescoed shops and Museum Appenzell, which highlights the region's traditional crafts, folk music and art.

tourism switzerland

You'd be hard-pressed to find a small town that boasts more charm and incredible scenery than Brienz. Located in the stunning Bernese Oberland region, Brienz sits on the northeastern shore of Lake Brienz, which features gorgeous turquoise water and is flanked by towering evergreen mountains. Some of the best ways to soak up the awe-inspiring setting include strolling picture-perfect Brunngasse (often proclaimed the most beautiful street in Europe), riding the Brienz Rothorn Bahn (which traverses a steam rack railway) and taking a boat tour to lake attractions like Giessbach Falls.

tourism switzerland

Set along the banks of crystal-clear Lake Geneva in western Switzerland, this city is known for its incredible views and as the headquarters of the Red Cross and the United Nations. Geneva is also home to some iconic sights, including the Jet d'Eau (one of the world's tallest water fountains) and an old town with cobblestone streets and picturesque squares. While exploring the latter, be sure to check out the Saint Pierre Cathedral, which features Roman, Gothic and neoclassical details.

tourism switzerland

The capital of Switzerland, Bern sometimes gets overlooked for flashier Swiss cities like Zurich and Geneva. But Bern holds many charms, including an old town (a UNESCO World Heritage Site) featuring the iconic Zytglogge clock tower, Renaissance-style fountains and a Gothic cathedral with the highest spire in Switzerland. The city also boasts many museums – several dedicated to Albert Einstein, who lived in Bern when developing his theory of relativity. Head to Gurten mountain – which you can reach by funicular, by bike or on foot – for sweeping views of the city below.

tourism switzerland

As the largest ski area in central Switzerland, Engelberg is a winter playground, with a long, snowy season for downhill and cross-country skiing, snowboarding and sledding. But don't sleep on a summertime visit here; warmer months allow for a bevy of fun family activities like a toboggan run, 300-plus miles of hiking trails and water activities on Trübsee lake. Regardless of when you visit, you won't want to miss the TITLIS Rotair, a revolving cable car that takes riders up Mount Titlis, and the other cable lifts that stop at a glacier cave, a panoramic restaurant, and the TITLIS Cliff Walk.

tourism switzerland

Considered "the birthplace of Alpine winter tourism," St. Moritz welcomes travelers with world-class skiing, swanky hotels, renowned après-ski offerings and top-notch restaurants. In addition to offering downhill skiing trails so highly regarded that the town has hosted the Olympics twice, St. Moritz features excellent spots for cross-country skiing, sledding and winter hikes. Come summertime, the area invites outdoor lovers to golf, bike, hike or enjoy water sports and swimming in the surrounding lakes.

tourism switzerland

The Jungfrau Region is the perfect place for first-timers wanting to experience the otherworldly splendor that is the Swiss Alps. But be forewarned: The destination is sky high. Popular attractions like the Jungfraujoch (which features Europe's highest train station), the Grindelwald-First cable car and the First Cliff Walk Presented by Tissot sit at the top of towering peaks. The innovative Eiger Express gondola offers even faster transport to the top (just 15 minutes from Grindelwald). For those who'd rather stick closer to Earth's surface, prioritize a hike on a lower-level valley path and a visit to the Pfingstegg toboggan.

tourism switzerland

Tourists may not be as familiar with Montreux as they are with its Lake Geneva neighbors, which makes this Swiss town such an undiscovered gem. Quaint Montreux features a waterfront promenade dotted with flowers and trees, a medieval castle and a charming old town, not to mention a statue commemorating Freddie Mercury (Queen recorded multiple albums here from 1978 to 1995). Montreux is also surrounded by vineyards and hosts a popular open-air jazz festival every summer, while the holiday season brings the festive Montreux Noël market.

tourism switzerland

Located less than 5 miles from Montreux, Vevey is another Lake Geneva gem. This town's picturesque promenade along the lake is filled with flowers and features a sculpture of Charlie Chaplin, who spent the last 25 years of his life in Vevey. The Alimentarium, a nutrition-focused museum, also adorns the shoreline with its beautiful sandstone building, which once served as the headquarters to Nestlé (the company is still based in Vevey). After admiring the town, visitors can take a cog railway to the scenic Les Pléiades vantage point for its stunning views and the astronomy-centric Astropléiades trail.   

tourism switzerland

The second-largest city on Lake Geneva, Lausanne is characterized by its renowned Gothic cathedral and surrounding hilly terrain. The stunning lake views and colorful city center don't hurt, either. Travelers can take in Lausanne's lively atmosphere by checking out the city's cafes, admiring the old town's beautiful architecture and perusing the exhibits at the Olympic Museum. No visit would be complete without venturing outside the city to nearby Lavaux, where you can enjoy wine from vineyards that are so scenic and well-preserved (some date back to the 11th century), the area was deemed a UNESCO World Heritage Site.

Vote to Add these Destinations to the Rankings

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Stein am Rhein

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17 Top-Rated Attractions & Places to Visit in Switzerland

Written by Becca Blond and Joni Sweet Updated Mar 20, 2024

Switzerland's natural beauty is as addictive as its mouthwatering chocolates – one taste and you'll be left craving more. Whether you are on the hiking trails outside Zermatt, laying eyes on the iconic Matterhorn for the first time, or marveling at the Eiger, Mönch, and Jungfrau mountains schussing down a ski trail beginning atop the Jungfraujoch, Switzerland seduces quickly.

Matterhorn and mountain scenery in Switzerland

This landlocked central European country is home to two mountain ranges, the Alps in the south and the Jura in the northwest. But Switzerland's natural attractions don't stop with peaks and glaciers. You'll also find glimmering turquoise lakes, emerald valleys where tingling bell-wearing cows and sheep graze, charming chalets, and flower box-filled villages that look ripped from the pages of a fairytale storybook.

Amid all this natural beauty are also some fantastic urban diversions and places to visit. With four official languages (French, German, Italian, and Romansch), Switzerland has a multicultural sophistication to its cities, which all offer something different when it comes to history and culture.

French speaking Geneva is home to four major offices of the United Nations and has a large international population. German speaking Zurich is Switzerland's largest city and financial center, known for its shopping, museums, and nightlife. The capital city of Bern boasts a medieval old town with a famous moving puppet clock tower and a stunning riverfront locale.

Switzerland is a four-season destination with countless things to do for outdoor adventurists. In winter you can partake in snow sports at world-class resorts, while summers are perfect for hiking, biking, climbing, and paragliding.

Getting around Switzerland is easy. Although you can rent a car and drive, we recommend utilizing its excellent train system that goes almost everywhere in the country. Trains are fast, mostly on time, and allow you to just sit back and soak up the stunning scenery.

Explore in more depth by checking out our list of top attractions and places to visit in Switzerland

1. The Matterhorn

3. jungfraujoch: the top of europe, 4. interlaken, 6. lake geneva, 7. chateau de chillon, montreux, 8. st. moritz, 10. lake lugano and ticino, 12. the rhine falls, 13. swiss national park, 14. the albula/bernina railway line, 15. oberhofen castle, 16. swiss grand canyon, 17. gruyères, best time of the year to visit switzerland.

The Matterhorn

You'll never forget the first time you see Switzerland's most symbolic mountain, the Matterhorn. Maybe you arrive in the charming village of Zermatt, at its base , on a clear blue day and the 4,478-meter high , tooth-shaped mountain looms clearly in front of you. Or maybe it is spitting rain when you first set foot in the car-free town, and it isn't until the next morning that you witness the emblematic peak emerging from a sea of dissipating clouds. Whichever way you first see this legendary mountain, it will remain seared into your memory for years to come. It's that impressive.

One of the highest mountains in the Alps, the Matterhorn sits on the border with Italy. It has four steep faces rising to its craggy tip. Climbers have been intrigued by this mountain from the first successful summit in 1865 by British climber Edward Whymper and his team. The trip still ended tragically when four of the climbers fell to their deaths during the descent.

Today, thousands of experienced climbers come here in a summit bid each summer. There are several routes to the top of this mountain, which is not accessible by cable car. The easiest route is the Hörnligrat, which begins in Zermatt.

Things to Do at the Matterhorn

Gornegrat Bahn cog railway and the Matterhorn

If you don't have the skills to summit the Matterhorn, there are still plenty of ways to experience the mountain. One top excursion is to ride the Gornegrat Bahn cog railway to the summit of the 1,620-meter Gornergrat mountain for stunning Matterhorn views. Europe's highest open-air cog railway, and the first fully electric train of its kind, departs from Zermatt station multiple times per day.

The ride itself is also bound to leave you speechless. Taking 33 minutes and climbing 1,469 meters it crosses dramatic bridges, passes turquoise-hued mountain lakes, and at times clings to the side of the mountain with views down into rocky ravines.

Once you reach the mountaintop, you'll find an observation deck with views in all directions including a view of Switzerland's highest mountain and the second biggest glacier in the Alps. Keep an eye out for wild ibex near the viewing platform in summer.

Europe's highest-altitude hotel, the Kulmhotel Gornegrat is also here. Besides lodging, it has a restaurant and shops open to the public. There is excellent hiking in summer, while Switzerland's highest sledding hill provides winter fun.

Buildings in the village of Zermatt

At the foot of the Matterhorn, lies the charming village of Zermatt, a top international resort that is one of the most popular ski destinations in Switzerland , and a hiking, biking, and climbing paradise in summer.

Laid out along just a few main streets with a surreal-looking blue river running through it, motorized vehicles except for official electric taxis are banned to preserve the air quality and the town's peaceful ambiance.

Zermatt can also only be reached via helicopter (very pricy) or the Matterhorn Gotthard railway via the towns of Visp or Brig. If you drive to the region, you'll need to park your car down the valley in the town of Tasch, and then continue by train. As such, staying in Zermatt truly feels like you hiked into a remote mountain paradise.

View from the Top of the Rothorn

In the winter, skiers can play on more than 300 kilometers of slopes accessed via a funicular and the Blauherd and Rothorn gondolas. In the summer, these slopes turn into hiking and mountain biking trails.

The Five Lakes Trail is one of the most popular hikes, beginning at the top of the Blauherd gondola and eventually taking you back to town via a series of five lakes, three of which you can see the reflection of the Matterhorn in on a clear, windless day. If you want to paraglide, this is also available.

Summer street scene in Zermatt

Back in town, you'll find dozens of shops, restaurants (order Raclette, a cheese and potato dish that is a regional specialty), and hotels. If you are interested in history, pay a visit to the Matterhorn Museum , which tells the story of the mountain village turned international holiday resort. It also provides facts and photos from the Matterhorn's first ascent.

  • Read More: Top Tourist Attractions in Zermatt & Easy Day Trips

View from the Top of Europe

Since 1912, tourists have been making their way to the fairytale-like village of Grindelwald for an excursion to the Top of Europe (also known as Jungfraujoch). As its name suggests, it's the highest train station in Europe.

It offers panoramic views of the UNESCO-recognized Jungfrau region that will make your jaw drop. The Sphinx Observatory, an astronomical observatory that looks like a Bond villain lair perched 3,454 meters above sea level, is the best place to see the magnificent Aletsch Glacier and the 4,000-meter peaks that flank it. With snow 365 days per year, it's also a prime spot to get a break from Europe's heat in the summertime.

Sphinx Observatory

This famous attraction has come a long way in the last 100 years, giving tourists lots of things to do at the top. Step into the 360-degree cinematic experience room for a closer look at the glacier and the Swiss Alps (perfect for ensuring you still get a wonderful view on a foggy day). Walk through a 250-meter-long corridor with artifacts and exhibits on the history of the miners who built the railway to Jungfraujoch—the antique mining equipment hanging on the walls will give you a deeper respect for these early pioneers.

The Top of Europe

Peek inside a giant snow globe that depicts the region with charming moving figures, like yodelers and gondolas. Then, glide through the Ice Palace. Frozen from floor to ceiling, it features smooth, icy hallways filled with ice sculptures of animals, including several penguins around an igloo.

Jungfraujoach's highly sustainable cable car, the Eiger Express , shortened the journey between Grindelwald and Jungfraujoch from 45 minutes to just 15 minutes when it opened in late 2020. That makes it possible to summit the Top of Europe on a day trip from Interlaken or even Zurich, but if you have time, it's worth sticking around Grindelwald to hike for a few days .

Panorama Trail

The trails here are among the most beautiful in the world and most trailheads are easily accessible through the town's network of cable cars and gondolas. The aptly named Panorama Trail takes you along paths lined by wildflowers with a backdrop of snow-capped peaks, while the Grindelwald First cable car station puts you on the path to the world-famous Bachalpsee lake.

You can also break up your days of hiking with adventure activities. Grindelwald First is home to a zip line that soars at 80 kilometers per hour and a mountain cart attraction that lets you race down winding gravel paths, plus a trail you can tackle on a "trottibike"—a unique cross between a scooter and a bike that's surprisingly fast.

Jungfruajoch - Section map

Nestled on a strip of land between two glassy lakes, Interlaken looks like a postcard brought to life. The enchanting resort town has been a popular vacation destination for centuries, giving tourists a home base to explore the Bernese Oberland. Visit in the spring or summer to take in the striking sight of the town's lush gardens blooming with the snow-dusted Eiger, Jungfrau, and Mönch towering in the background.

Interlaken's proximity to Lake Thun to the west and Lake Brienz to the east, along with soaring alpine mountains, has helped it become the "Adventure Capital of Europe" —and it offers thrills for any taste.

Interlaken Harderbahn

Want to hike? Take a 10-minute ride on the Interlaken Harderbahn, a funicular railway that's more than 100 years old, to the Harder Kulm (Interlaken's closest mountain). A brick path lined with quirky Swiss statues takes you to the trailhead for the Harder Kulm Circular Path , a relatively easy, forested path that opens up to panoramic views of Interlaken.

From mountainside slopes, you can also take the sky on a paragliding adventure in the summer, or slip on a pair of skis and zip down fresh powder in one of five winter sports areas around Interlaken. It's also a lovely place to get out on the water. Rent kayaks, row boats, and pedal boats for a serene experience on the lakes. Or challenge yourself to wakeboarding, windsurfing, or water skiing.

Interlaken

The beautiful part about Interlaken, though, is that it's as much a place for excitement as it is for a laid-back retreat. Once you've gotten your share of adrenaline, wind down with a stroll on the Höheweg , Interlaken's main boulevard, or find a moment of peace at the Garden of Friendship, the country's first Japanese garden.

  • Read More: Top Tourist Attractions in Interlaken & Easy Day Trips

Lucerne

Imagine a sparkling blue lake surrounded by mountains, a car-free medieval old town, covered bridges, waterfront promenades, frescoed historic buildings, and sun-splashed plazas with bubbling fountains. No wonder Lucerne (in German, Luzern) is a top spot for tourists.

Famed for its music concerts, this quintessential Swiss town lures renowned soloists, conductors, and orchestras to its annual International Music Festival . The Culture and Convention Center is home to one of the world's leading concert halls.

Lucerne

One of the city's most famous landmarks is the Chapel Bridge , built in the 14th century. In a small park, lies the famous Lion Monument , a poignant sculpture of a dying lion, which honors the heroic death of Swiss Guards during the attack on the Tuileries in the French Revolution. History buffs will enjoy the Swiss Transport Museum with extensive exhibits on all forms of transport, including air and space travel, railroad locomotives, and a Planetarium.

For beautiful views of Lucerne, the Alps, and the lake, ride the funicular to the Dietschiberg on the north side of Lake Lucerne; cruise up Mt. Pilatus on the cableway; or head to the Rigi , a famous lookout point.

  • Read More: Top-Rated Tourist Attractions in Lucerne

Lake Geneva

Lake Geneva, Europe's largest Alpine lake , straddles the Swiss/French border, and laps at the shores of some of Switzerland's most popular cities. The city of Geneva (in French Genève; in German Genf) sits between pretty snowcapped peaks at the point where the Rhône spills into Lake Geneva.

This French-speaking "capital of peace" is the European seat of the United Nations and exudes a pleasing blend of French joie de vivre and Swiss structure. Promenades, parks, and gardens surround the lake, and the old town is a lovely spot to stroll among the historic buildings. The Jet d'Eau , a fountain in Lake Geneva shooting water 150 meters into the air, is a famous landmark. Cultural attractions include the Opera House and the Grand Théâtre , which stages international acts.

Also on the lake, about 62 kilometers from Geneva, Lausanne boasts lovely views over the surrounding region and the lake, with the Alps rising in the distance. Take a stroll through the medieval old town with its cute cafés and boutiques and stunning Gothic cathedral. At the foot of the Alps, on Lake Geneva, Montreux hosts the world-famous Montreux Jazz Festival in June/July.

  • Read More: Top-Rated Tourist Attractions in Geneva

Chateau de Chillon, Montreux

On the shores of Lake Geneva, near Montreux , the Chateau de Chillon (Chillon Castle) has inspired artists and writers for centuries. Lord Byron, Jean Jacques Rousseau, and Victor Hugo are among the luminaries who have written about this architectural treasure.

Once the stronghold of the Counts and Dukes of Savoy from the 12th century, the complex encompasses about 25 buildings clustered around three courtyards. Highlights include the Great Halls, with magnificent views of Lake Geneva; the Gothic underground rooms; the Chapel , adorned with 14th-century paintings; and the Camera Domini , a bedroom occupied by the Duke of Savoy decorated with medieval murals.

View over St. Moritz

St. Moritz is a city of firsts. The world's first electric light clicked on here in December 1878. In 1889 it hosted the Alps' first golf tournament and in 1935 began operating one of Switzerland's first ski lifts. Additionally, the town is considered the birthplace of Alpine winter tourism after a hotelier convinced British summer guests to winter here in 1864. It went on to host the Winter Olympics twice (1928 and 1948).

In the Upper Engadin region in southeast Switzerland, in a valley surrounded by the Alps, today it is one of the world's most ritzy ski resorts , favored by billionaires and celebrities. It has 350 kilometers of ski and snowboard runs with some of Switzerland's steepest terrain.

Winter sports run the gamut, from skiing, snowboarding, skating, and bobsledding to tobogganing. One of the oldest natural ice runs for toboggans on the planet is found here, the famous 1.2-kilometer-long Cresta Run . There is also a snowboard fun park and 150 kilometers of winter walking and cross-country ski trails.

St. Moritz

In summer, St. Moritz attracts hikers, bikers, horseback riders, and rock climbers. If you prefer to golf, you can play four courses with fantastic mountain views. You can also enjoy the iron-rich natural mineral hot springs here year-round. They were discovered about 3,000 years ago.

Adding to all this spectacular mountain scenery, St. Moritz is a cultural crossroads. Romansch, German, Italian, French, and English are all spoken in the surrounding areas, not to mention the different languages of the many well-heeled international visitors and expats.

The town is divided into two parts: St. Moritz Dorf sits on a sunny terrace overlooking the Lake of St. Moritz. The other part of town, lakeside St. Moritz Bad on the valley floor, is a health resort with less expensive lodging.

  • Read More: Top Tourist Attractions in St. Moritz & Easy Day Trips

Bern

In a stunning location, perched on a peninsula of the River Aare, the Swiss capital of Bern exudes old-world charm, and the city's medieval old town is a UNESCO World Heritage Site. Strolling along the cobbled streets, visitors can explore the tallest cathedral in Switzerland, with panoramic views from its tower; 16th-century fountains; the Zytglogge medieval clock tower with moving puppets; and six kilometers of shopping arcades, called " Lauben " by the locals. The Rose Garden (Rosengarten) offers beautiful views of the old town center.

Bern has many tourist attractions waiting to be discovered, including excellent museums. Art lovers will appreciate the impressive galleries, including the Zentrum Paul Klee, the world's largest collection of works by this famous artist, and the Bern Museum of Art (Kunstmuseum).

Don't miss the markets, held in the Bundesplatz (parliament square) with views of the elegant Renaissance-style parliament building (Bundeshaus). Families will also enjoy a visit to the Bear Park.

Lake Lugano and Ticino

Lake Lugano lies on the Swiss/Italian border in Ticino, Switzerland's only official Italian-speaking canton, and offers a tantalizing taste of the Mediterranean. Citrus, figs, palms, and pomegranates flourish in the mild climate here–even as snowcapped peaks beckon in the distance.

In the towns around Lake Lugano and Lake Maggiore to the west, the feel of Italy is unmistakable in the architecture, the piazzas, and the passion for fine food, which spills over the Italian borders from the south, east, and west.

Visitors can explore the area by touring the lake on one of the white steamers or renting a boat. For a panoramic overview, Monte San Salvatore offers one of the most spectacular vistas of the surrounding countryside, lake, and snow-capped peaks.

Lugano , a financial center and the largest and most significant town in Ticino, is a popular summer resort. Northwest of Lugano, in sun-drenched Locarno on Lake Maggiore, Swiss lakeside living takes on a subtropical touch with warm days, blossoming gardens, and palm-studded estates. In Bellinzona , capital of the canton, three magnificent castles are UNESCO World Heritage sites.

  • Read More: Top-Rated Tourist Attractions in Lugano, Locarno, and the Ticino Region

Zurich

Zurich is Switzerland's largest city, a major transportation hub, and a top starting point for travelers. The city lies at the northwestern end of Lake Zurich astride the river Limmat. Beyond its buttoned-up façade, this affluent banking capital boasts a rich line-up of cultural treasures.

A great place to begin a walking tour is the cobbled streets of the Old Town with its quaint shops, cafés, and galleries. Mile-long Bahnhofstrasse , one of Europe's finest shopping strands, beckons with designer stores selling fashion, watches, and jewelry.

Venturing away from the boutiques, visitors will find more than 50 museums and 100 art galleries, as well as many other tourist attractions . A top pick is the Kunsthaus Zürich , the museum of fine arts, with an impressive collection of art from the Middle Ages to the present day. Another favorite is the Rietberg Museum , which focuses on non-European art with many works from China, India, and Africa.

A short stroll from Zürich's main station, the Swiss National Museum , in a Gothic chateau, spotlights Swiss cultural history. Families will love the Zurich Zoo with an elephant park, penguin parade, and Madagascar pavilion. From the city, take a train ride to Uetliberg Mountain for panoramic views of the city and countryside.

  • Read More: Top-Rated Tourist Attractions in Zürich

The Rhine Falls

Spanning 150 meters, the Rhine Falls (Rheinfall) at Schaffhausen are the largest falls in Europe. The best time to visit is during June and July when the mountain snow melts, and the falls swell in volume to spill over a 21-meter-high ledge of Jurassic limestone.

Boat trips up the Rhine provide excellent views of the falls, as do the viewing platforms on both sides of the river.

Hiking trail in the Swiss National Park

Founded in 1914, Swiss National Park in the Engadine Valley is the oldest reserve in the Alps. The park sits right on the border with Italy and encompasses more than 170 square kilometers of flower-dotted hollows, fast-flowing rivers, and limestone crags. The scenery is especially dramatic in winter when the forested mountains are covered in a blanket of snow, and the views from the cross-country ski trails are stunning.

Nature lovers can explore the region on the large network of trails, though veering off these paths is forbidden in an effort to preserve the natural ecosystems. More than 5,000 species of wildlife call the park home, including marmot, red deer, chamois, ibex, fox, and more than 100 species of birds.

Swiss National Park - Layout map

One of the very few railway lines in the world designated as a UNESCO World Cultural Heritage listing, the Albula/Bernina line on the Rheatian Railways offers a majestic ride not to be missed. The route extends throughout the Albula and Bernina landscapes, covering 122 kilometers and winding through almost 200 bridges, the Graubünden mountains, and a number of tunnels and viaducts along the way.

A ride on this train means panoramic seats that overlook unspoiled mountain landscapes, including the Piz Bernina, the highest mountain in the Eastern Alps at just over 4,000 meters tall. The train operates all year long, and the views are just as magical in summer as they are in winter.

Oberhofen Castle

Right on the shore of Lake Thun and surrounded by a 2.5-hectare park, this 13th-century castle is one of the most breathtaking in Switzerland. Because Oberhofen Castle changed hands many times through the centuries, and new owners kept adding rooms to it, the result is a magical mix of many styles: Bernese Baroque-style buildings, Romantic-style facades, and Prussian-inspired exotic new areas (including a library and a smoking room).

The castle also houses a living museum showcasing the times and lives of feudal societies that called the castle (and its surroundings) home from the 16th to the 19th centuries.

View over the Ruinaulta (Swiss Grand Canyon)

The Ruinaulta (also known as the "Swiss Grand Canyon") is a deep gorge surrounded by expansive meadows and forested cliffs. Located in Eastern Switzerland, it was created over 10,000 years ago–when the Ice Age Rhine Glacier retreated, it led to a chain of events that resulted in a massive rockslide in the Rhine Valley. As the Rhine River seeped through the rock walls, the gorge was filled with water.

Today, the Swiss Grand Canyon is not only one of the most beautiful areas in Switzerland, but also a preferred destination for hikers, bird-watchers, and nature lovers. It's possible to raft the rapids here between May and October, or rent a canoe or kayak for a gentler route with stunning views of the steep cliffs all around.

Aerial view of Gruyères Castle

Even if you don't know anything about this small medieval town, you've probably heard about the hard yellow cheese that made its name famous. Today, that's one of the town's main attractions. Visitors can tour a cheese factory, sample the local specialties, and wave to the cows that call the surrounding green hills home. If cheese isn't enough, the Maison Cailler Chocolate Factory also operates in town.

Gruyères might be tiny – it covers an area of just 28.4 square kilometers and is home to around 2,000 permanent residents – but it makes up for it with plenty of things to do, including the 13 th -century Castle of Gruyères and its two small arts and regional museums, as well as Saint-Germain Castle, which was bought by Swiss surrealist painter and sculptor H. R. Giger, and it now houses a museum dedicated to his work. The Tibet Museum, housed in an old church in town, is also worth a visit.

Stunning landscapes surround Gruyères, including the Gorges de la Jogne (favorite with hikers) and the nearby Mont Moléson, popular with climbers in the warmer months and home to ski and snowshoe trails during winter.

Train crossing a bridge in Switzerland with the Matterhorn in the distance

The best time to visit Switzerland depends partly on why you're going there. If you're going for the skiing, then of course winter is the best time to visit. For mountain hiking, summer is best, as it's warm even high up in the mountains, and you won't encounter much rain to disrupt your outdoor plans.

If your visit to Switzerland will include a bit of everything, then the months between April and June are your best choice . You'll still find some snow if you arrive early in this period, and warm days if you arrive later on.

Temperatures vary between 15 and 22 degrees Celsius, and you'll get a bit of rain, but you'll also see long days with plenty of sunshine, perfect for hiking and sightseeing . May is the most unpredictable month weather-wise – you might see rain and cold evenings or sunshine with temperatures in the low 20s.

Since the summer crowds don't arrive until July, and the winter crowds are long gone, you'll get more privacy and a chance to grab better deals on flights and accommodations .

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Switzerland Travel Guide

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The essential guide to Switzerland

Here’s everything you need to know about exploring the “Playground of Europe”—when to go, where to stay, what to do, and how to get around.

People wear masks and play wind instruments.

Why you should visit Switzerland

Skiing in the   Alps.   Swimming in crystal clear lakes. Modern cities with medieval old towns. All that chocolate and cheese.

Best time to visit Switzerland

Spring: Hike along low-elevation trails through forests, past gorges, waterfalls, and lakes. Take the Glacier Express panoramic train across the Alps. Basel is a party city during its three-day carnival, Basler Fasnacht .

Summer: Most mountain areas are open from July. (Many resorts close between the skiing and summer seasons, usually April-June.) Europe’s largest jazz festival, Montreux Jazz Festival , takes place on the banks of Lake Geneva . Swiss National Day (August 1) is celebrated nationwide with bonfires and fireworks.  

Autumn: Try regional Swiss cheeses at Lucerne’s Cheese Festival . Celebrate the start of the grape harvest in Neuchâtel at the lively Grape Harvest Festival (Fête des Vendanges). The Food Zurich festival   features food tours, markets, and culinary events.

Winter: Switzerland’s mountain resorts are a magnet for winter sports enthusiasts. Watch international artists carving huge blocks of snow at the Grindelwald Snow Festival . Enjoy mulled wine and twinkling lights at Christmas markets .

Warm light from a fire illuminates the area as a person watches.

Lay of the land

Cities: Bern’s old town has nearly four miles of medieval shopping arcades. Stylish Zurich offers a flourishing food scene and vibrant nightlife. Cultural hotspot Basel is the gateway for Alpine skiing. Geneva is the cosmopolitan capital of high-end watchmaking. Head to Lugano   for Mediterranean-style squares and sub-tropical gardens. Charming car-free Chur is Switzerland’s oldest city.

Central: Surrounded by mountains, lakeside Lucerne is famous for its 14th-century wooden bridge. Lake Zug is a picturesque spot for swimming and watersports in summer. Come winter, Engelberg-TITLIS ski resort offers some of the country’s best slopes—and the world’s first revolving cable car .

( Ice melt and a new cableway are reshaping the Eiger experience .)

Northeast: Head to family-friendly Thurgau to camp on the shores of Lake Constance and cycle or hike through its meadows, orchards, and forests. The magnificent Carolingian Abbey of St. Gall is a UNESCO World Heritage site.

East: Spot ibexes, marmots, and golden eagles in the Swiss National Park (Parc Naziunal Svizzer). Grisons ’ Alpine resorts offer abundant snow-filled fun, from snowboarding to horse-drawn sleigh rides. The exclusive St. Moritz is renowned for its world-class pistes, luxury shopping, and high-end restaurants.

South: For Mediterranean-style architecture and delicious gelato, head to Italian-speaking Ascona on Lake Maggiore. Hike through Valais’ vineyards and learn about local wines at the Musée du Vin . Take the cable car to the Eggishorn viewpoint for magnificent views of the Great Aletsch Glacier . High-altitude Alpine resorts, including Zermatt and Verbier , offer guaranteed snow.

West: Lausanne’s Olympic Museum houses the world’s largest archive of modern Olympic artifacts. The Vaud wine region is known for its diverse range of wines. Visit the peaceful town of Gruyères for its medieval hilltop castle—and its Gruyère cheese. The subalpine Jura Mountains straddle the Swiss-French border.

North: Use Zurich or Winterthur as a base to visit Europe’s largest waterfall. Art Basel, the prestigious contemporary art fair, features artists from five continents. The idyllic Aargau-Solothurn region is off the radar for international tourists: indulge in some me time at one of its numerous thermal baths.

A statue of three bikers riding is surrounded by lush green landscape.

Getting around

By train:   Switzerland’s train network is as safe, clean, and efficient as you’d imagine. Mainline trains are primarily run by Swiss Federal Railways (SBB in German, CFF in French, and FFS in Italian), with local and regional routes covered by private operators. Tickets can be bought at bahn.com, but domestic journeys don’t need to be booked ahead, and most trains don’t require a reservation. Good-value rail passes can be purchased from the Switzerland Travel Centre .

By car: Switzerland’s motorway network includes the A1, which runs east-west from St. Margrethen to Geneva, and the north-south A2, which connects Basel with Chiasso. A vignette   (road tax) is required to drive on the motorway. Winter tires are advisable during winter; snow chains may be necessary in Alpine regions. Driving in Switzerland is on the right.

By plane: Domestic flights are quick but expensive. Switzerland’s so small there’s no need to fly.  

By bus: Low-cost Flixbus offers several domestic routes.

Wide view of train station.

Know before you go

Hours: Except at airports and train and gas stations, most stores are closed on Sundays. Some stores, restaurants, and attractions also close on public holidays, but unlike other parts of Europe, Switzerland doesn’t shut down in August.

Languages:   Switzerland has four national languages: German is the most widely spoken, followed by French, which is spoken in the west of the country. Italian is predominantly spoken in the southeast. Rumantsch is a Gallo-Romance language indigenous to Grisons in Switzerland’s east.  

LGBTQ+: Same-sex marriage is legal in Switzerland. As of 2020, transgender and intersex Swiss citizens over 16 can adjust their legal name and gender marker by self-declaration at the civil registry office. Zurich, Geneva, Basel, Bern, and Lausanne are known for their LGBTQ+ scenes. Pride (known as Christopher Street Day, or CSD) events are held in major cities and some smaller towns. Popular queer-friendly ski destinations include Zermatt, Lenzerheide , and Arosa .

Tipping: It is customary—though not obligatory—to round the bill up or tip approximately 10 percent.

How to visit sustainably  

Outdoors: Explore natural landscapes outside peak season and enjoy spring flowers or colorful fall foliage. Stick to hiking and cycling trails, keep noise to a minimum, and take your trash with you. Use designated campsites or check with local authorities before wild camping. Use SwitzerlandMobility   to select hiking trails coordinated with public transport.

Shopping: Browse flea markets in Zurich, Basel, and Geneva for vintage clothing and jewelry, books, and antiques. Stores such as the Schweizer Heimatwerk in Bern and Kolorit in St. Gallen sell Swiss-made souvenirs. Visit small-scale cheese dairies and wineries, and purchase chocolate from independent makers such as Garçoa and Taucherli , who produce fully traceable, organic, fair-trade bars.

Dining: There are vegetarian and vegan restaurants aplenty—supposedly the world’s oldest vegetarian restaurant is in Zurich—and the Swisstainable logo highlights restaurants committed to sustainable practices. Regional, seasonal produce is standard. Switzerland’s drinking water is very safe and clean—bring a reusable bottle and refill it at any tap.

( Here’s how to spend a meat-free culinary weekend in Zurich .)

What to read  

Swiss History in a Nutshell, by Grégoire Nappey. A concise summary of the most important historical events in Swiss history.

Heidi , by Johanna Spyri. This story of an orphan sent to live with her grandfather in the Alps is responsible for the romantic image of Switzerland held around the world today.

Swiss Watching: Inside the Land of Milk and Honey , by Diccon Bewes. This exploration of Switzerland goes beyond its stereotypes to prove there’s far more to the country than banking, skiing, chocolate, and cheese.

( For more tips on what to do in Switzerland, see our   Switzerland Explorer’s Guide .)

Related Topics

  • FAMILY TRAVEL
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20 of the Best Places to Visit in Switzerland — From Quaint Villages to Glamorous Cities

From tiny medieval towns to iconic ski resorts, here are 20 of the best places to go in Switzerland.

tourism switzerland

OlyaSolodenko/Getty Images

When you close your eyes and think of Switzerland, what do you see? Is it snow-capped mountains? Perhaps a verdant valley punctuated by springtime wildflowers? Or maybe it's a quaint Swiss city filled with cultural attractions and world-class restaurants. No matter which vision comes to mind, all of them are right — because Switzerland is all that and more. 

"Switzerland is small, yet we have four official languages, and every single one of the 26 cantons (states) is unique and has something different to offer," Catja-Camilla Straub, a tour guide with GatyaGoes , shared with Travel + Leisure . "There are different ways to explore and experience Switzerland, and there is something for everyone's interests: the outdoors, activities, luxury, a large number of festivals, food, culture, and history." 

Straub isn't the only one to see the nation's remarkable beauty. "Switzerland can offer you all Europa has to offer in one country," Tim Wehrle, a tour guide and underwater archaeologist in Zurich, said. "From lonely mountain valleys to a Mediterranean flair in the south of Switzerland, from busy nightlife to historic town centers, you can find everything in Switzerland." 

Ready to see it all? Here are 20 of the best places to visit in Switzerland.

Stephanie Pollak/Travel + Leisure

“Zurich is a small gem with only 450,000 inhabitants, yet it's the largest and most vibrant city in Switzerland,” Straub shared. Zurich may be best known for its banking and shopping, but, as Staub noted, it “actually has a rich history dating back to the Romans.” Staub recommends seeing it all and learning everything you can on a walking tour with a local like her.

Mount Rigi Kulm

VogelSP/Getty Images

Make your way to the top of Mount Rigi to get a view of three countries at once. The mountain, located between Lake Lucerne and Lake Zug, offers views of Switzerland, France, and Germany at the top, which you can reach by taking a train or hiking all the way .

Lake Lucerne

Xantana/Getty Images

Lake Lucerne offers some of Switzerland’s most fantastic views. The glittering lake stretches on for 43 square miles, offering visitors the chance to hike around it, boat through it, or stay at any number of fantastic hotels lining its shores to enjoy the view. 

volgariver/Getty Images

Make your way about an hour northeast of Lake Lucerne to the town of Rapperswil , which sits on Lake Zurich. The town is known for its abundant roses in the spring and summer and for its medieval architecture, including its very own castle.

encrier/Getty Images

History lovers, this one is for you. Ticino, a town in southern Switzerland, is home to not one but two UNESCO World Heritage Sites — the Bellinzona castles and Monte San Giorgio. Come explore them all year long, dive in the lake in summer, or take to the mountains for a ski trip in winter. 

Janoka82/Getty Images

Tucked between Lake Thun and Lake Brienz, travelers can find the town of Interlaken . It’s well known as an adventure-lovers paradise, offering the chance to hike, ski, paraglide, skydive, and more through the majestic mountain range surrounding the town.

Freeartist/Getty Images

Quinten , which sits on the shores of Lake Walen, is the place to be for those who love to see everything on foot. The entire community is car-free and offers spectacular views throughout its terraced neighborhoods lined with vineyards overlooking the Churfirsten mountain range.

Tambako the Jaguar/Getty Images

Want another car-free adventure? Head to the picturesque town of Appenzell in northeast Switzerland. The small community of just 7,000 full-time residents is known for its hand-made cheeses, best enjoyed with a picnic out in the rolling green pastures. 

Pintai Suchachaisri/Getty Images

Montreux, positioned on the shores of Lake Geneva, is loved for its palm-lined promenade, castles, and gorgeous alpine vistas. It’s also the place to be over the summer when it hosts the annual Montreux Jazz Festival, which is worthy of planning an entire trip around.

Julien Viry/Getty Images

If you’re into cheese, you’ve likely heard the name Gruyère before. Visit its namesake town, located in southwest Switzerland, to dig into the cheese-making tradition and to visit its fairy-tale streets surrounded by a positively bucolic landscape.

Oeschinen Lake

DaLiu/Getty Images

Explore another UNESCO World Heritage Site in Switzerland with a visit to the glacial Oeschinen Lake. Like many places in Switzerland, this lake comes flanked by snow-capped peaks and alpine meadows, and it offers more than its fair share of outdoor fun, including everything from hiking and biking to ice fishing in the winter.

Lavaux Vineyard

Leslie Robinson/Getty Images

Wine lovers will adore visiting Lavaux Vineyard, the nation’s largest contiguous vineyard area that goes on for nearly 2,000 acres. The vineyard is yet another one of Switzerland’s UNESCO World Heritage Sites, which comes with the added bonus of gorgeous views and divine wine tastings .

Jasper Lee/Getty Images

Want to feel like you’re on top of the world? Head to Stoos , a town located at 4,265 feet. The entire (car-free) town is adorable, but the coolest part is its funicular railway — which holds the record as the steepest on Earth — that takes guests some 2,400 feet high in under 10 minutes. 

Meindert van der Haven/Getty Images

Find a little slice of luxury in St. Mortiz. The high-end town marries some of the best skiing in the world with some of the best shopping. It’s got glitz, glamour, and plenty of bona fides to back up its reputation as a winter sports heaven; St. Moritz hosted the 1928 and 1948 Winter Olympic Games.

David Madison/Getty Images

Geneva, the second-largest city in Switzerland, is renowned for its international organizations like the United Nations European headquarters and the International Committee of the Red Cross. It’s also a spot where travelers can find luxuries galore, including high-end watch shops selling some of the most exclusive pieces on Earth.

Rhine Falls

Mirza Cosic/Getty Images

Feel the power of Mother Nature at Rhine Falls, Europe's largest waterfall. Visitors can marvel at the thunderous waters from viewing platforms, and those feeling more adventurous can take boat trips for a closer experience. Just make sure to wear something waterproof.

Christopher Larson/Travel + Leisure

Zermatt , which sits in the shadow of the Matterhorn, is one more car-free village that combines rustic charm with high-end amenities, including some of the best skiing in Europe. Of course, guests can explore the mountains all spring, summer, and fall by hiking and biking, or just enjoy the town’s fantastic (year-round) shopping opportunities.

Bern, Switzerland's capital, offers an enticing mix of old and new. The city has retained much of its medieval architecture and cobblestone streets, now the setting for world-class dining venues, boutiques, and beer gardens, all worthy of visiting on your next trip.

mikolajn/Getty Images

Find a little taste of Italy in Lugano, the largest Italian-speaking city in Switzerland (which counts Italian among its four official languages). The Swiss city offers more gorgeous promenades to stroll, along with delicious Italian-influenced restaurants and an art scene that can't be beaten. 

Swiss National Park

Get one more taste of Switzerland’s incredible natural beauty with a visit to Swiss National Park , located in the Engadin Valley. The park encompasses 68 square miles, making it a fantastic place to explore. While on a hike, see how many animals you can spot, including the park’s resident marmots, ibexes, and golden eagles.

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The Best 17 Places to Visit in Switzerland

tourism switzerland

It's no secret that Switzerland has scenery in spades. The small European country is big on towering, snow-capped mountains, shimmering lakes, storybook villages, and vibrant cities. For active vacationers, Switzerland offers virtually every winter sport, including, of course, some of the world's best skiing, plus hiking, biking, climbing, hang-gliding, and other temptations for adrenaline junkies. There's also plenty to fill a more leisurely vacation, with hearty cuisine, including what some say is the world's finest chocolate, high-end shopping, first-rate museums, and, at every turn, another gobsmacking panorama.

Switzerland is a year-round destination, and it would take many, many trips to see all that it has to offer. But assuming you don't have a lifetime to explore the country, here's our list of the top 17 places to see in Switzerland.

TripSavvy / Michela Sieman

Switzerland's largest city is a stunner—at once historic and modern, cosmopolitan and bohemian. Divided by the Limmat River and wrapping around Lake Zurich's shores, Zurich offers some of Switzerland's best museums, Swiss and international dining , and Bahnhofstrasse—rightfully called the world's most expensive shopping street. Plan to spend much of your time in the Altstadt, or Old Town, and enjoy at least one traditional meal in a restaurant housed in a former medieval guildhall. Many a tour of Switzerland begins or ends here, as the city is seamlessly connected to the rest of the country and Europe, thanks to the ultra-efficient Swiss Rail System .

©GenèveTourisme; ©www.geneve.com 

Switzerland's second-largest city, French-speaking Geneva sits at the southwestern end of Lake Geneva and has a long lakefront promenade on two shores offering views of the famous Jet d'Eau fountain. Geneva is one of Europe's most expensive cities in which to live; that prosperity is felt in its elegant streets and parks, high-end shopping avenues, and five-star hotels with luxury sedans parked out front. But the city is also rich in history, as the center of the Swiss Reformation and, today, the home of the International Red Cross and the United Nations.

TripSavvy / Christopher Larson

The Swiss capital of Bern sits on a sharp bend in the River Aare in the western part of the country. Its Altstadt, or Old Town, is a UNESCO World Heritage Site thanks to so many well-preserved medieval buildings. But the undisputed star of the show is the Zytglogge, the fascinating astronomical clock that Einstein is said to have studied when developing his Theory of Relativity. Bern Minster has the tallest church spire in Switzerland and a stunning main portal. Those with more modern tastes can head to Zentrum Paul Klee, a museum dedicated to the country's most famous artist.

Like so many Swiss cities, pretty, walkable Lucerne occupies a magnificent setting—this time on Lake Lucerne with the Alps as a backdrop. The 14th-century wooden Chapel Bridge (Kapellbrücke) is one of the most photographed sights in Switzerland, and Lucern's medieval Altstadt (Old Town) looks much the same as it did hundreds of years ago. The innovative Swiss Museum of Transport  is the most visited museum in Switzerland.

Lake Geneva

 MontreuxRiviera.com

With one shore in Switzerland and one shore in France, Lake Geneva (Lac Léman) is a sparkling, half-moon shaped international playground. On the Swiss side, it offers the elegant city of Geneva; relaxed Montreux , famous for its jazz festival; and Lausanne, home of the International Olympic Committee. The terraced vineyards of the Lavaux wine region are a UNESCO World Heritage Site—some date back to the 11th-century. Last but definitely not least, 12th-century Chillon Castle is everything a castle should be—complete with a (partial) moat, dungeons, and a keep.

David Hanson/GettyImages 

The smallest Swiss canton, Appenzell Innerrhoden is set in the rolling hills south of Lake Constance. This is storybook Switzerland, complete with villages of brightly painted houses, folk traditions, and residents in traditional costume. In the fall, the cows literally come home, as herdsmen bring their cattle—decked out in bells and flower garlands—down from the mountains for the winter. Appenzell's car-free village is a center for folk-art, traditional festivals, baked goods, and yes—yodeling.

St. Moritz & the Engadine

Francesco Meroni / GettyImages

St. Moritz ranks as one of the world's top winter playgrounds for the jet set, and its palatial hotels, luxury shopping, and tony apres-ski scene are fun to dip into. Non-one-percenters might prefer some of the smaller, more down-to-earth towns and villages of the sunny Engadine Valley, known for its glaciers, snowy peaks, glacial lakes, forest, and folk culture. Listen closely, and you may hear Romansch being spoken—the ancient Latin-based language is still taught in the Engadine schools. The area is also a summer paradise for hikers, mountain bikers, and windsurfers.

Interlaken & Jungfrau

TripSavvy / Lauren Breedlove

Set between lakes Thun and Brienz, the pleasant town of Interlaken is the most convenient base for exploring the towering peaks of the Bernese Oberland—the region of glaciers, craggy mountains, and pristine lakes that offer postcard views at every turn. From Interlaken, a system of trains, cable cars, and cogwheel rails connect to the region's major ski areas and the Jungfraujoch, the highest railway station in Europe. For more than a century, it’s been the highest railway station in Europe. There, a high altitude playground awaits, with observatory platforms offering multi-peak views, the Eispalast (Ice Palace) walk inside a glacier, plus restaurants, and, of course, more skiing.

Lugano and Ticino

You'd be excused for thinking you've crossed over into Italy once you reach Ticino, the region wedged between the Alps and the Italian border. There's a distinctly Mediterranean vibe here, and Italian, not Swiss, is the first language. Lakes Lugano and Maggiore shares shores with Italy and offers a summertime playground for hiking, sailing, and swimming, with a touch of la dolce vita thrown in. Lugano's lakefront city is the bustling regional hub, but climb—or take a cable car—up any mountain to discover sleepy, rustic villages, clean air, and traditional country inns and restaurants.

raymondchan photo / GettyImages 

Something looms large over the car-free, stylish-yet-traditional mountain town of Zermatt—the Matterhorn. Europe's most famous mountain peak draws hordes of visitors to this otherwise sleepy town in the valley for skiing, ice-climbing, and arduous summer hikes and mountain biking. There's plenty of passive sightseeing to do here as well, and the views never disappoint. A mountaineering museum, traditional restaurants, luxe spas, and cozy—if not cheap—hotels can keep you pleasantly occupied here for a few days.

Stuart Dee/GettyImages

Near Lake Constance and the border with Liechtenstein, historic St. Gallen has a car-free center, a UNESCO-listed abbey and cathedral, and a textile-making tradition more than a thousand years old. The Rococo-style abbey library, stocked with 170,000 priceless volumes and documents, is a must-see here. There's a full cultural program in this important university town, as well as easy access to biking, hiking, boat rides on Lake Constance, and jaunts into Germany, Liechtenstein, and Austria.

Andrew Bain / GettyImages 

Pass the cheese, please. Though there's more to this charming medieval town than its namesake cheese, it would be a shame to leave Gruyères without sampling traditional raclette or fondue and visiting the Maison du Gruyère, where they make—you guessed it. In-between bites of cheese, visit the imposing 13th-century Gruyères Castle and take in the pastoral countryside. Oh, and did we mention there's a chocolate factory here, too?

Great St. Bernard Pass

irisphoto2 / GettyImages

Connecting Italy to Switzerland, the Great St. Bernard Pass has been a strategic gateway for the continent—long before the Romans first laid claim to it. The St. Bernard Hospice is still here, as are the iconic St. Bernard dogs—though they perform fewer mountain rescues than they once did. You can drive over the scenic pass or spend the day crossing it on foot, stopping at cozy village inns for hearty sustenance along the way.

Rhaetian Railway

 Dirk von Mallinckrodt / GettyImages

It's all about the journey rather than the destination when you climb aboard one of the Rhaetian Railway trains, the network of scenic Alpine train rides that includes the Glacier Express and the Bernina Express . Panoramic train cars allow for sweeping views of passing glaciers, glacial lakes, mountain passes, and dense forests. The astonishing engineering feats of these high-altitude train tracks are reason enough to make the trip on at least one leg.

Trümmelbach Falls

Catalin Daniel Ciolca / GettyImages 

If you're visiting the Jungfrau, be sure to stop and see where all that spring snowmelt goes. Trümmelbach Falls are a series of falls that crash through a scenic gorge, carrying waters of the Jungfrau as they roar through underground caverns and pools. A series of elevators, bridges, and pathways puts visitors right in the spray of the mighty falls, which are closed in the wintertime.

Ayhan Altun / GettyImages

Palm and lemon trees give Locarno a nearly tropical feel. Switzerland's warmest city sits on Lake Maggiore and is the relaxed alternative to busy Lugano. Wandering the narrow streets of the town, strolling along the lake, and having a coffee or aperitivo on Piazza Grande—these are the simple pleasures of Locarno. A hike or funicular ride up to the Madonna del Sasso pilgrimage church rewards with breathtaking views of the lake, the town, and the surrounding mountains. From there, explore the villages and streams and waterfalls of the surrounding Valle Verzasca.

 Alexander Spatari / GettyImages

Literary Lausanne has inspired writers and artists through the ages, no doubt inspired by Lake Geneva's views, the city's pedestrian-only medieval center, and, perhaps, its mighty Gothic cathedral. Divided between upper and lower towns connected by a subway, Lausanne the smallest city in Europe with a metro system. It's the International Olympic Committee's home and a sporty vibe pervades—as evidenced by all the bikers, walkers, swimmers, and sailors.

Switzerland Travel Guide

The Top 9 Scenic and Novelty Train Rides in Switzerland

The Top 20 Things to Do in Switzerland

One Week in Switzerland: The Ultimate Itinerary

Your Trip to Switzerland: The Complete Guide

A Guide to Airports in Switzerland

The Most Beautiful Lakes in Switzerland

The Best Time to Visit Switzerland

Getting Around Switzerland: Guide to Public Transportation

The 5 Best Day Hikes in the Swiss Alps

11 Great Day Trips From Zurich

Best Lakes to Visit in Europe

The 12 Best Hikes in Switzerland

Your Trip to Zurich: The Complete Guide

The Complete Guide to Switzerland's Nature Parks

The Top 15 Things to Do in Geneva, Switzerland

swiss flag in front of the snowy alps at mannlichen in jungfrau region, one of the most beautiful places to visit in switzerland

17 Spectacular Places to Visit in Switzerland (+ Map!)

Nestled in central Europe and dominated by the Alps, the best places to visit in Switzerland are downright sublime.

When it comes to jaw-dropping landscapes, quaint small towns, and enchanting cities that perfectly blend the past, present, and future, nowhere does it quite like Switzerland.

Many people (us included) put off planning trips to Switzerland’s beautiful corners for years because of its deserved reputation for high prices–but the best Swiss travel destinations are so incredible that, while expensive, you never doubt that you’re getting your money’s worth.

To help get you excited about planning your bucket list Switzerland vacation, we’ve worked with several other travel bloggers to round up the most magnificent places in Switzerland to visit!

Whether your dream Swiss trip involves Alpine hiking, lake swimming, skiing, or simply eating lots of fondue while overlooking the mountains, there’s an incredible getaway in Switzerland here for you.

Here are some of the most beautiful places to visit in Switzerland!

Table of Contents

Stunning Cities to Visit in Switzerland

Beautiful small villages + mountain towns in switzerland, more of the best places to visit in switzerland, map of the most beautiful places in switzerland to visit.

kate storm in a black dress with the alps in the background on the murren to gimmelwald hike

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From Rachel of Rachel’s Ruminations

Basel is a lovely little city with a historical core that is just perfect for strolling and soaking up the atmosphere.

The houses are simple and charming, some dating to the Middle Ages.

Art dots the streets: fountains, decorative sculpture, and painting on the centuries-old buildings as well as amusing modern art, like the dragon sculpture that breathes actual smoke!

“Reaction ferries” – no motor or sails – carry passengers across the Rhine between the two halves of the city.

If you like to see historical sights, the Romanesque and Gothic Basel Cathedral is one of the best sights in Basel , and climbing the spire to see the view is also worth the effort.

close up of red decor on basel town hall with clock in the center

Three of the original city gates still stand, restored to their medieval glory, and the bright red Rathaus (city hall) is quite a sight too.

The more modern Tinguely fountain is an amusing cross between a fountain and a kinetic sculpture.

The Foundation Beyeler, on the edge of town, houses a truly exceptional collection of modern masterpieces by major artists such as Rothko, Picasso, Monet, and Mondrian. It’s just outside of town but easy to reach.

Basel is a year-round destination, but summer is the best season for enjoying the outdoor attractions and architecture.

However, December brings a different charm: Basel is home to what is widely considered to be the best Christmas market in Switzerland!

view of old town basel, one of the best cities to visit in switzerland, with river in the foreground

From Caroline of Veggie Wayfarer

Snowcapped mountains, half-timbered houses, and a city that seemingly rolls down a hill right into the most pristine lake, upon which steamboats glide to and back from France: this is the storybook city of Lausanne, in the  Vaud-region .

Built atop three hills, the very first thing you will want to bring with you is a good pair of walking shoes. Start at the Lausanne Cathedral for some of the best views over the entire city, walk down the famous wooden staircase ( Escaliers du marché ) into the heart of the city at the  Place de la Palud , which contains a clutch of restaurants and bars as well as the oldest working fountain of the city.

skyline of lausanne switzerland with gothic cathedral prominent

Meander through the tiny streets until you hit  Palais de Rumine , a Renaissance palace well worth a visit.

The buzzing Flon district is great for a night on the town, or grab a drink at Brasserie Montbenon if you are looking for a more intimate setting.

Make your way to Lake Geneva at the foot of Lausanne, where you’ll find a variety of watersports on offer throughout the year.

Time permitting, hop of a steam peddler to Chillon Castle.

On the way make a brief stop at the UNESCO Lavaux vineyards, to try a glass of locally-produced wine.

view of chateau in lausanne with flowers and lake in the foreground, one of the best switzerland cities to visit

From Zoe of Together In Switzerland

For one of the best places to visit in Switzerland, consider booking your next Swiss getaway in Lugano!

Located in the heart of the Italian-speaking Ticino region, Lugano is beautiful to visit all year round.

However, the best time for  Lugano is in the summer , with long warm days and lots of local events in the city.

Since Lugano is well known also for its Lake Lugano, one of the best things to do after exploring and shopping in the city is to get out onto the lake!

You can rent cute red little paddle boats for a minimum of 30 minutes, or else book a larger boat trip that includes sightseeing at some local villages nearby. 

view of lugano city and lake from above

Lugano also is home to two funiculars that you can take up either Mount San Salvatore or Monte Bre.

Both nearby mountains are just above 900 in elevation and both have gorgeous views of the lake and the city of Lugano.

Summer is especially beautiful at each top mountain as they both have a restaurant serving drinks and food late into the night.

From there, you can see the sunset from above as well as watch the city light up in the darkness. 

If you’re visiting Switzerland in the summer, it’s also a must to bring your swimsuit to Lugano as you should not leave without swimming in the lake!

There are a few dedicated swimming areas to choose from, such as at Lido Riva Caccia right in the city center. 

paddleboats parked near the shore in lugano, one of the most beautiful places switzerland

From Kristin of Global Travel Escapades

When looking for the best travel destinations in Switzerland, you won’t want to miss the lakeside city of Geneva.

The city is in the French-speaking region of Switzerland and is located right next to the border of France, not far from Annecy.

In addition to being a beautiful city with lots of French-style architecture, Geneva’s location along Lake Geneva makes it an ideal Swiss city to visit.

The most iconic attraction in Geneva is the Jet d’eau Geneve, a 140m tall water jet in the middle of Lake Geneva.

Jet d'eau Geneve in geneva swizterland near sunset

After seeing the fountain, you can walk along the harbor and admire the colorful flower clock in the nearby Jardin Anglais.

The flower clock features over 6,500 flowers that create the watch’s face.

No trip to Geneva would be complete without paying a visit to Palais de Nations.

You’ll see the flag of each country that is part of the United Nations!

So if you’re looking for places to visit in Switzerland, consider Geneva, and make sure you visit during the summer months to minimize your chances of rainy weather!

view of lake geneva and the city from saint pierre cathedral in geneva, one of the best places in switzerland to visit

From Dymphe of Dym Abroad

One of the best places to visit in Switzerland is the picturesque city of Lucerne.

Whether you are spending  one day in Lucerne  or enjoying a longer trip, this German-speaking city nestled along the River Reuss is a beautiful travel destination.

One of the best things to do in Lucerne is to visit the Kapellbrücke, a covered pedestrian wooden bridge that spans the river in the city that dates back to the 14th century.

The Kapellbrücke has unique architecture and there are historic interior paintings that are very interesting to see.

chapel bridge in lucerne, one of the most beautiful cities in switzerland to visit

If you like the Kapellbrücke, the Spreuer Bridge is another must-see!

Other top attractions in central Lucerne include climbing the towers along the Musegg Wall for incredible views of the city and Lake Lucerne and visiting the Swiss Museum of Transport .

Another one of the best things to do in Lucerne is to spend time on Lake Lucerne to enjoy spectacular views of the mountains. You can ride the ferry or go swimming in the summer.

While visiting Lucerne, don’t miss the chance to head up to Mount Pilatus , either–not only are the views incredible but getting to the top includes riding the steepest cog railway in the world!

view of tower and lake lucerne from musegg walls, one of the best things to do in lucerne

From Sarah of CosmopoliClan

Nestled amidst rolling green hills and hugged by the crystal-clear Aare river, lies the city of Bern.

It’s the political epicenter of Switzerland with the Bundeshaus as the seat of the Swiss Parliament.

Bern’s picturesque Old Town may be compact, this UNESCO World Cultural Heritage Site has a lot offer.

Visiting the Zytglogge, or Clock Tower, is one of the most popular of  things to do in Bern .

This landmark featuring a bear parade, golden rooster and time god Chronos as it strikes the hour, seems to come straight out of a story book.

As you stroll the elegant flag-lined streets of Bern, you’ll notice the many colorfully decorated water fountains.

historic center of bern switzerland street lined with flags and clock tower in the distance

Other architectural highlights are the stately arcades and the vaulted cellars that guarantee a pleasant shopping or dining experience regardless of the weather.

For a wonderful view over the city, climb the 312 steps to the viewing platform of the Bern Minster. This cathedral has the highest spire in all of Switzerland.

Behind it, you’ll find the Mattelift which will take you to the lower-level Matte district with its artistic flair and half-timbered houses.

From there, you can cross the Aare river to the Bärengraben where you can meet some of the city’s most famous residents: the bears.

The legend goes that the Duke who founded Bern would name the city after the first animal he encountered while hunting and that happened to be a bear.

End your visit at the Rosengarten park and take in the most spectacular panoramic view over the Altstadt and the white mountain peaks of the Bernese Oberland.

aerial view of bern surrounded by aare river, one of the most interesting switzerland cities to visit

From Emma of Travel on a Time Budget

Zurich is the largest city in Switzerland , with no shortage of things to do.

It’s also a beautiful city, with the Limmat River flowing through the old town and Lake Zurich at one end, surrounded by mountain peaks.

Among the best things to do in Zurich is to spend some time in the historic old town.

This has picturesque cobbled streets and squares to wander through, with beautiful churches, wonderful cafes and restaurants, and a 17th-century renaissance town hall.

Boat trips run along the river and around the lake; the ferry stops at Zurichhorn for the chance to walk around the park and visit the small pretty Chinese Garden with its lake and colorful temples.

Zurich also has a number of fascinating museums to visit.

These include the Swiss National Museum, the Lindt Home of Chocolate Museum , the Rietberg Art Museum, and the FIFA World Cup Museum dedicated to the history of football.

For visitors looking for some relaxation, there is the rooftop thermal pool at the Thermalbad and Spa that provides views out across the city.

view of zurich switzerland from above in the summer, one of the best places to go in switzerland

Zurich is a wonderful place to visit at any time of year.

The summer months are perfect for walking around the lake or dipping in the water in one of the city’s lidos.

In the winter, there is skiing in the nearby mountains and ice skating in the city.

The city’s streets are lit up, and there are cozy cafes to pop into to warm up with the local fondue. At Christmas, the city hosts several markets.

Though deservedly famous for being expensive, Zurich has a range of accommodations to suit most Switzerland-friendly budgets.

The Hotel Montana near the main train station is ideal for short city breaks.

For more luxury, The Dolder Grand , with its hilltop setting, complete with an ice rink in winter, is a great option. 

central zurich decorated for christmas at night with a tram running down the street

From Megan of Megan & Aram

Interlaken, also known as the “Adventure Capital of Switzerland”, is a gorgeous place that can be visited in any season!

There are so many things you can do regardless of whether  you visit in winter   or summer… you just need to dress appropriately for the weather.

Go kayaking on beautiful Lake Brienz in all seasons, and relax on the beach after a swim session in the summer.

Interlaken has many fantastic hiking trails to choose from, and some of the most popular ones are Oberburghorn or Hardergrat.

You can take the funicular up the mountain to the Harder Kulm viewpoint, where you can enjoy the stunning views and dine at the Panorama Restaurant.

people standing on observation deck overlooking interlaken, one of the top travel destinations switzerland

To see the countryside from another perspective, take a hot air balloon ride!

And for even more views, take Europe’s highest railway to Jungfraujoch, where you will get breathtaking views from an elevation of nearly 3,500 m (about 11,500 ft).

You will never get tired of the spectacular scenery no matter how many viewpoints you go to!

Travel back in time by visiting the following fairytale-like places: St. Beatus Caves, a cave system over a kilometer long where legend says St. Beatus ousted a dragon living there in the 6th century; the medieval Thun Castle; or the charming village of Grindelwald.

Interlaken is a must-visit location in Switzerland and should be added to every itinerary!

historic center of interlaken with river in the foreground

From Paul D’Souza of Paulmarina.com

Mürren  is a beautiful, small village in the Bernese Oberland in Switzerland.

Situated at 5400 feet (ca. 1,646 m) above sea level, this car-free village can only be accessed by cable car or mountain train.

Visitors can get there within 10 minutes from Stechelberg with the Schilthornbahn or take the iconic mountain train via Grütschalp to travel to Mürren within 20 minutes.

The views from Mürren are beyond stunning and will enthrall every nature and mountain-loving traveler.

Mürren and the Schilthorn peak came to fame thanks to a James Bond movie. Take the cable car further up to Birg and Schilthorn to discover Bond World and enjoy brunch in the Piz Gloria rotating restaurant.

people walking through central murren switzerland in the summer

From there you can spot the Mönch, Jungfrau, and Eiger peaks.

Adventure lovers will enjoy the Brig Via Ferrata trail, a rock climbing, zip lining, and tight rope walking trail further down.

Every season is beautiful and has its perks in Mürren, but the warmer months are more suitable to go hiking and paragliding.

Skiing and snowshoe walking are popular winter activities in the area.

A winter wonderland awaits you from December to March with plenty of snow and snow-dusted Swiss mountains.

ranger storm sitting on a stump in murren switzerland with alps visible behind him

From Dean and Laynni of Routinely Nomadic

Home to the world-famous Matterhorn, Zermatt has long been one of the most popular tourist destinations in Switzerland.

So, yes, it can get very busy. But the fabulous mountain scenery more than makes up for that.

While the iconic Matterhorn dominates the skyline, the town is completely surrounded by impressive mountains and fantastic viewpoints, many of which are accessible by cable car .

Truly a year-round destination, Zermatt is one of the top skiing destinations in Switzerland in the winter, while in summer it attracts outdoor enthusiasts from all over to enjoy mountain biking, rock climbing, paragliding, white-water rafting, and, of course, hiking.

If you have your heart set on seeing the Matterhorn , try to give yourself a few days in Zermatt in order to increase your odds of clear weather.

hiking trail in zermatt switzerland with matterhorn in the background, one of the most beautiful places in switzerland to visit

Along with a wide variety of gorgeous day hikes, Zermatt serves as the start or end point of the incredible  Walker’s Haute Route , a phenomenal 2-week hut-to-hut trek through the Alps that is arguably the best long-distance hike in Europe.

Secluded at the top of a picturesque valley, Zermatt is closed to vehicles (except for electric hotel and work shuttles), making it a wonderful place to wander on foot.

While long-time visitors to Zermatt lament the ever-growing number of hotels, restaurants, and retail stores, they make it a very easy place to have fun and every new building still conforms to the town’s classic ski town vibe.

Those looking for a luxury stay with amazing Matterhorn views should check out the Europe Hotel & Spa , although there are practically endless Zermatt accommodation options to fit most budgets.

view of zermatt from above at dusk with matterhorn in the background, one of the best places to visit in switzerland

Baden, Switzerland

By Nina of Nina Out and About

Baden is the spa capital of Switzerland, yet most people have never heard of it.

Unlike Bath in the UK, Baden has remained off the beaten paths for tourists, and even most  expats who live in Switzerland .

Baden is a small town located in Aargau, about 20 minutes by train from Zurich.

It’s routinely confused with Baden-Baden in Germany (even when you try to buy a ticket to visit). But don’t be fooled: it does exist!

Baden’s claim to fame is the natural springs that have made it a popular spa destination for centuries.

The most well-known is the Friedensquelle (“Peace Spring”), but there are several others to explore as well.

baden switzerland with river in the foreground, one of the beautiful small towns in switzerland

In addition to its spas, Baden is also home to a beautiful old town with plenty of shops and restaurants. There’s also an interesting museum dedicated to the history of the town’s springs.

You can try out the hot springs for free along the riverside.

There’s a bench with a trough of natural hot water that you can put your feet in while you enjoy a hot chocolate or takeaway pastry.

The spa inside has evening and early morning discounted tickets, which will allow you to enjoy the spa when it’s nearly empty.

If you’re looking for a relaxing day trip from Zurich to one of the most underrated places to visit in Switzerland, Baden is the perfect place to head.

The best time to visit Baden is in the spring or summer when the weather is warm and you can enjoy all the town has to offer.

view of the center of baden switzerland from above in the summer

Lauterbrunnen

From Martha of May Cause Wanderlust

Lauterbrunnen is a village at the base of the stunningly beautiful Lauterbrunnen Valley in the Bernese Oberland region, and it is indisputably one of the absolute best places to visit in Switzerland!

It is the epicentre of this bucolic area, which boasts of pretty waterfalls, steep snow-capped mountains and quaint wooden chalets, and there are plenty of  things to do in Lauterbrunnen  and the surrounding area.

In the village itself, you’re spoiled for choice when it comes to scenery. On either side of the village, there are green hillsides dotted with chalets and sheer cliff faces.

The stunningly delicate and impossibly tall Staubbach Falls seem to be falling on the village – although they are actually just a short walk outside it.

village of lauterbrannen switzerland with waterfall visible on the right

And the best view of all is southward across the village towards Lauterbrunnen Church.

Looking in this direction, you see the pretty church steeple flanked on either side by the steep valley walls and the Staubach Falls, with the snow-capped peaks of the Alps behind them.

It is so picture perfect, it almost doesn’t feel real!

To explore the countryside around Lauterbrunnen, there are hiking and cycling trails, and you can also take trains and/or cable cars to the neighbouring car-free alpine villages of Mürren and Wengen.

You can also take a series of trains from Lauterbrunnen to Jungfraujoch for an up-close look at one of Switzerland’s remarkable glaciers.

For a reasonably affordable stay, with good food and a chance of gorgeous views from your room, check out the Hotel Oberland .

lauterbrunnen valley from above as seen via switzerland train ride

From Marianne of Pasta, Pretzels & Passports

Located approximately 25 kilometres southwest of Lucerne, in the heart of a UNESCO biosphere reserve, lies the picturesque town of Entlebuch.

Covering a 22-square-mile area, the town is home to only 3,300 people.

But don’t let its size fool you! Entlebuch is one of the prettiest towns you will ever see.

And if you enjoy outdoor activities like hiking, biking, climbing, or canoeing, then this town is definitely one of the best places to visit in Switzerland.

Entlebuch offers more than 60 kilometers of well-marked hiking trails.

You can also choose one of the 13 loop trails that wind through gorgeous forests, along clear rivers, and through mountain meadows.

hiking path through tiny village in switzerland on sunny summer day

But if you are looking for something truly unique, head over to  Stillaub Lama  where you can go Lama-Trekking with a guided tour! Enjoy an incredible hike accompanied by llamas.

If canoeing is something that interests you, the Canoe Club in Entlebuch offers canoe rentals or even guided excursions.

Paddle along the scenic Emme (Emmenuferweg) river between Hasle and Entlebuch.

And although summer is an incredible time to visit Entlebuch, if you like winter activities, the town has plenty to offer at that time of the year as well.

From snowshoeing to winter hiking, cross-country and downhill skiing, you won’t find a more scenic location.

And after an exhilarating day of exploring this incredible area, head back to town where you will find several excellent restaurants serving local cuisine.

church with steeple in the alps of entlebuch switzerland

From Trijit of Budget Travel Buff

On the banks of Lake Geneva stands the charming resort city of Montreux, which happens to be one of the most beautiful places to visit in Switzerland.

The town looks out over the entrancing splendor of the surrounding countryside as it lies peacefully tucked away within the Swiss Alps.

The architecture of the historic cities and the ancient castles of Montreux has made it a place worth exploring.

The ideal months to visit Montreux are from April to October, but you’ll also find a charming Swiss Christmas market here in December!

The French-speaking Vaud region of Switzerland, which stretches from Lausanne to Montreux, is the heart of the Swiss Riviera and has a distinct Mediterranean character.

The lakeside resorts provide a surreal view of the lush green landscape, where you can unwind.

It’s one of Switzerland’s most picturesque locations due to its gorgeous lakeside location, expansive vineyards, and mountains, hills, and valleys.

woman leaning over a rail overlooking montreux and lake geneva, some of the best places to visit in switzerland bucket list

Take a relaxing boat trip on Lake Geneva to take in the beauty of the surrounding landscape and the lakefront villages.

You can visit the Freddie Mercury statue, wander along the Old Town’s streets, and circle the Montreux Lake.

It is unusual to visit Switzerland without trying  Swiss chocolate , the country’s most well-known delicacy.

The chocolate train on the Montreux-Berner Oberland Railway is devoted to the world’s most delicate temptation.

The famous Château de Chillon, which is about a 30-minute walk from Montreux, is another reason to visit.

This 13th-century fortress comes from the Middle Ages and features a beautiful view of the lake.

Château de Chillon as seen from across lake geneva with a path and flowers in the foreground

From Michelle C. of Intentional Travelers

When it comes to beautiful places in Switzerland to add to your bucket list, nothing compares to the Alps.

Nendaz, a small ski resort town up in the mountains, is popular for both winter and summer activities.

Arrive via train to Sion, in the valley, and then take a Postbus up to town.

The drive up the winding mountain road is a beautiful initiation to the area with spectacular views.

In the summer and fall, there are great hikes leaving from town so be sure to pack  walking shoes !

nendaz switzerland with bernese alps looming behind the town

Several of the trails in the region follow along the “ bisses ,” or old waterways, in and out of small villages and farms, through the hills and forests.

The ski lift to Tracouet’s Black Lake provides another panoramic perspective and more hiking trails.

The vacation rental options in Nendaz are abundant, although many of the hotels close in the shoulder season (fall).

Staying in Haute (“high”) Nendaz not far from the Tourist Office is best for easy access to restaurants, grocery stores, bus stops, and the ski lift.

Nendaz can also be a good base for day trips to other excellent Switzerland travel destinations like Sion, Martigny, Zermatt, and even places a little further like Spiez, Interlaken, and Bern.

cable cars rising above nendaz, one of the best mountain towns in switzerland

Ascona, Switzerland

From Giorgy of G-Extreme Travel

The small lakeside town of Ascona is located in Ticino, the sunny, warmest, and most charming place in Switzerland.

Indeed, it boasts more than 300 days of sunshine a year and its mild climate makes it a popular destination for tourists from all over the world.

There are always plenty of delightful things to do in Ascona, regardless of the time of year.

From hiking to discovering the holy Monte Verità, and from soaking in the Maggia or Verzasca Valley surrounded by magical waterfalls to visiting historical museums such as Castello san Materno, Galleria Borgo, and Museo Comunale d’Arte Moderna.

ascona switzerland with lake in the foreground and town visible in the background

And, of course, the Ascona lido is always tempting in the summer.

Don’t forget to walk along the famous lungolago, where there are plenty of restaurants offering delicious Italian cuisine.

From this promenade, you can take an electric train around Ascona to discover the local attractions.

Or, you can take a boat to Brissago Island in the middle of Lake Maggiore letting you live an exciting story of only Switzerland’s Botanical Garden on the island.

Whether you’re looking for a relaxing vacation or an action-packed getaway, this little hidden gem is an incredible Switzerland travel destination to add to your bucket list!

black and red sign reading "i heart ascona" near lake shore

Bernina Express

It’s hard to say whether a train ride counts as a Switzerland travel destination–but then again, trains in Switzerland are a bit more exciting than just about anywhere else.

Famous for being one of the most spectacular train rides in the world, the Bernina Express runs from Chur, Switzerland to Tirano, Italy, covering truly spectacular scenery along the way!

Featuring nearly 200 bridges and more than 50 tunnels along the way, this 4-hour scenic journey definitely belongs on your Switzerland bucket list.

Dramatic views of the Alps, glaciers, the soaring bridges, and more are waiting to be enjoyed through panoramic windows.

Be sure to book this Swiss travel experience in advance–the train is deservedly popular, and gets booked up quickly!

bernina express entering tunnel over landwasser viaduct, one of the most beautiful places in switzerland

Schynige Platte

From Amela of Stay Wild Travels

If you’re heading to the Jungfrau Region in Switzerland, then visiting the summit of  Schynige Platte  is a must.

In order to get there, you’ll need to hop on board the Schynige Platte-Bahn, an old-fashioned, historic railway that leaves from the small village of Wilderswill which is not too far from Interlaken.

It chugs slowly up the mountainside and offers fantastic views, which is an incredible experience in itself.

Once you’ve arrived at the summit, you’ll find a plethora of hiking trails, a restaurant and a botanical alpine garden, to name a few.

historic red cogwheel train approaching schynige platte with alps in the background, one of the most beautiful places in switzerland vacation

The most popular hiking trail is the Panorama Trail. As the name suggests, this offers unmatched views over the Jungfrau Region, including the three major peaks in the area: Jungfrau, Mönch and Eiger.

You’ll be able to visit Schynige Platte from the end of May to the end of October.

Those looking for a traditional stay among the mountains are in luck, as the restaurant also offers doubles up as a popular hotel .

The rooms are quaint with Swiss décor and offer picture-perfect mountain views.

It’s worth noting that Swiss Travel Pass holders receive a discount on the trip, and Jungfrau Pass holders have a visit included with their card.

Take This Map With You! Click each highlight to pull up the name of the destination. To save this map to “Your Places” on Google Maps, click the star to the right of the title. You’ll then be able to find it under the Maps tab of your Google Maps account! To open the map in a new window, click the button on the top right of the map.

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About Kate Storm

Image of the author, Kate Storm

In May 2016, I left my suburban life in the USA and became a full-time traveler. Since then, I have visited 50+ countries on 5 continents and lived in Portugal, developing a special love of traveling in Europe (especially Italy) along the way. Today, along with my husband Jeremy and dog Ranger, I’m working toward my eventual goal of splitting my life between Europe and the USA.

2 thoughts on “17 Spectacular Places to Visit in Switzerland (+ Map!)”

One place that should be a must to visit when in Switzerland is the Rheinfall (Rhinefall) near Schaffhausen which also is a beautiful town. It is less then 1 hour from Zurich. PS: A small typo, the river in Lucerne is called Reuss, not Neuss

Thanks, Thomas, I’ll get that fixed. 🙂

And yes, I hear the falls are supposed to be gorgeous!

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14 things to know before going to Switzerland

Caroline Bishop

May 5, 2024 • 7 min read

tourism switzerland

Use our local tips to ensure your Swiss vacation is unforgettable © emperorcosar / Shutterstock

Little did I know when I moved to Switzerland a decade ago that I’d still be here now. But with its supermodel looks, fine weather, easy-peasy public transport, multilingual mindset and penchant for cheese and wine, this is a country where it’s easy to get comfortable – even if things are a bit on the pricey side.

Get a taste of Swiss life for yourself with these top tips everyone should keep in mind before visiting Switzerland.

Unidentified tourists walk and capture on Titlis Cliff Walk, suspension bridge at Mount Titlis in Engelberg, Switzerland ;

1. Prioritise what you want to see

It’s possible to drive the breadth of Switzerland in just a few hours, but this small country packs in a lot, from culture-rich cities and little mountain villages to epic alpine landscapes and vast lakes. Thanks to the smooth transport network, it’s all very accessible, allowing you to explore a city center in the morning, ride across a lake at lunchtime and be up a mountain come the afternoon. So whether you’re coming for a weekend-long city break, or taking your time to explore by train, car or bicycle, Switzerland suits the lot.

2. Pack for all weathers

Generally speaking, Switzerland is seasonally predictable, with hot summers and cold winters, but there are always exceptions to keep you on your toes. Violent storms on summer days can catch you off guard, while temperatures can plunge in the mountains at night even after a very hot day – snow isn’t uncommon at altitude in August. Prepare for all eventualities, and always pack a little more clothing than you think you’ll need if you’re exploring alpine areas. The federal weather service is a go-to for accurate local forecasts.

An East Asian woman holding a camera and looking at the view through an SBB train window in Zurich, Switzerland

3. Download the SBB app and look for Supersaver tickets

The easiest way to buy train tickets is on the app provided by SBB/CFF/FFS , Switzerland’s rail service. Input your credit card details the first time you use it and then it’s just a couple of taps to buy any ticket. If you purchase on the day of travel, journeys are the same price throughout the day (i.e. no early bird or off-peak deals), but if you can plan in advance, search for Supersaver tickets that can shave a fair few francs off the price. Multi-day transport passes and day passes can also save you money.

4. Book hotels and mountain cabins well in advance

Switzerland’s a popular place, so accommodation gets booked up in advance. Always plan ahead, especially if you’re on a budget. That doesn’t just apply to cities and famous resort towns – even a dorm bed in a rustic cabin high in the mountains can be highly sought after in peak season. Don’t forget to pack a sheet sleeping bag, which is obligatory in most high-mountain cabins.

5. Be prepared to splash the cash

Everyone knows Switzerland is pricey. There are ways to travel frugally here, but it’s prudent to accept that certain things are unavoidably expensive. Even though it might hurt to shell out for food, accommodation and travel, it'll be worth it when you’re standing on top of a mountain taking photographs so achingly beautiful your friends will later say you’ve photoshopped it – trust me.

A group of 4 young friends, a blonde young woman and three guys, one of them has red hair, looking out on the terrace of the Lindenhof Zürich.

6. Don’t assume everyone is multilingual

When it comes to communication, Switzerland isn’t straightforward. Though the country has a distinct national identity, its four official languages – French, Swiss German, Italian and Romansh – divide the country into discrete linguistic areas. Though there’s some crossover in towns such as Biel/Bienne and Fribourg that straddle the language border, in rural areas the so-called röstigraben can be so stark that you might encounter a francophone village on one side of the border and a Swiss-German-speaking one five kilometers down the road. And while many Swiss are multilingual, don’t assume that everyone speaks each other’s language – many people are more likely to speak English than another Swiss national language.

7. Sprechen Sie Deutsch? Swiss German is not the same

German speakers may come to Switzerland thinking they’ll have no problems understanding the Swiss, but that may not be so. German – or Hochdeutsch , high German – is quite different to Swiss German, or Schweizerdeutsch , so even native German speakers might be left scratching their heads at times. Not only that, but Swiss German isn’t a single language – it encompasses various different dialects across the region. However, don’t despair if you greet someone with Grüezi (hello) only to get Grüessech in response – people will appreciate the effort, even if you get it wrong.

8. Remember what country you’re in

When discussing Switzerland’s language regions with a local, never refer to, for example, the "French" area – always say French-speaking or francophone. This is a proudly independent, neutral country and any suggestion that it is part of another nation does not go down well!

Two women in swimsuits laughing together while sitting on a yacht in Switzerland

9. Call places by their local names

Likewise, you’ll make friends more quickly if you call things by their proper names, not their anglicized ones. Say Lake Geneva to a Lausanne resident and you’ll get a stern look and a pointed reply about Lac Léman. Likewise, Lake Lucerne is actually Vierwaldstättersee, and Lake Constance is Bodensee.

10. Tip if you want to, but it’s not obligatory

There isn’t a big tipping culture in Switzerland. Leaving 10% on top of the meal bill, if you’ve enjoyed a meal, will be very much appreciated but it’s not obligatory – and certainly not if you’ve only had drinks at a bar. Prices are high enough and salaries in the service industry are decent.

11. Drink wine with a fondue

Switzerland’s cheesiest dish comes with numerous etiquette rules – don’t double-dip, don’t drop your bread in the pot, never leave the crusty bit at the bottom ( la religieuese ) uneaten – but the most important rule must be: only drink wine with it (preferably a dry Swiss white like Chasselas, the country’s most widespread homegrown grape). It supposedly helps with digestion (see also: schnapps). Apparently drinking water would cause the cheese to solidify in your stomach. Or perhaps (evidently, if you ask me) it’s simply that the Swiss love drinking wine and use any excuse to do so.

12. Don’t buy bottled water – tap water is just as good

One of the greatest rip-offs in Switzerland must be bottled water. It’s expensive and buying it is wholly unnecessary since the tap water is just as tasty and abundantly available. Carry a reusable bottle and fill up wherever you can – including from the many fountains you’ll see in cities, towns and mountain villages all over the country. Unless otherwise stated, it’s drinkable and delicious. Despite this, don’t be surprised if restaurants grumble when you order tap water – apart from in the canton of Ticino , they aren’t legally obliged to provide it for free and some will either charge you, or refuse to serve it, if you don’t also order another drink.

Zurich Main Railway Station with underground level. The image shows a S-Bahn service with several passengers get in to the train.

13. Keep an eye on your bags when traveling from the airport

Switzerland is generally a safe, honest country, but it’s worth keeping an eye on your suitcases when you’re traveling on the train from the airport, as thieves sometimes see newly arrived tourists as prime targets. Sit near the luggage rack or put your bags on the shelf above your head.

14. Stay safe in the mountains – and watch out for cows

Part of the thrill of touring Switzerland is spending time in the mountains, but don’t underestimate the unpredictability of nature. Make sure you’re well equipped with good boots and suitable clothing in case the weather turns. Check the forecast and trail conditions before you set out, and abide by any local rules such as avoiding areas where there might be rockfalls or other hazards.

Ideally, tell someone where you’re going and when you’re likely to be back. Consult trail maps on Wanderland.ch and save 1414 – the emergency number for Rega , Switzerland’s air rescue service – in your phone just in case.

Oh, and if you see cows with calves in the fields, give them a wide berth – though rare, there have been instances of hikers being trampled by irate mother cows.

Here is more expert advice to help you plan your trip to Switzerland:

Save this guide to the best things to do in Switzerland.  Plan a road trip (or seven) with this guide. Check when is the best time to go  depending on your interests and budget. Give your wallet a break with these free things to do in Switzerland . And find out why you should take the train (plus other transport tips ) for Switzerland.

This article was first published Jun 9, 2023 and updated May 5, 2024.

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Tourism in Switzerland 

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Tourism in Switzerland is big business. But why is this industry so important and what does it all mean? Read on to find out…

Tourism in Switzerland

The geography of switzerland, the tourism industry in switzerland, statistics about tourism in switzerland, the most popular tourist attractions in switzerland, the most popular types of tourism in switzerland , the economic impacts of tourism in switzerland, the social impacts of tourism in switzerland, the environmental impacts of tourism in switzerland, faqs about tourism in switzerland, to conclude: tourism in switzerland.

Switzerland, nestled in the heart of Europe, is renowned for its stunning alpine landscapes and precise craftsmanship. This article unpacks the intricacies of Switzerland’s tourism sector, discussing its paramount importance to the national economy, while spotlighting the charm of its snow-clad mountains, luxurious watchmaking towns, and multicultural cities.

Switzerland is a landlocked country located in Central Europe. Here are some key points about the geography of Switzerland:

1. Location: Switzerland is situated in the heart of Europe and is bordered by Germany to the north, France to the west, Italy to the south, and Austria and Liechtenstein to the east.

2. Landscape: Switzerland is known for its stunning mountainous landscape. The Swiss Alps dominate the southern part of the country, while the Jura Mountains stretch along the western border. The Swiss Plateau, with its rolling hills and fertile plains, occupies the northern and central regions.

3. Alps: The Swiss Alps are one of the most prominent mountain ranges in the world and cover about 60% of Switzerland’s total land area. This region includes famous peaks such as the Matterhorn, Eiger, and Jungfrau. The Swiss Alps offer breathtaking landscapes, skiing and snowboarding opportunities, and picturesque alpine villages.

4. Lakes: Switzerland is also known for its beautiful lakes, which dot the landscape throughout the country. Lake Geneva (Lac Léman), Lake Zurich, Lake Lucerne, and Lake Maggiore are among the largest and most popular lakes in Switzerland. These lakes provide scenic beauty, water-based activities, and charming lakeside towns.

5. Rivers: Several major rivers flow through Switzerland, including the Rhine, Rhône, and Aare. These rivers not only contribute to the natural beauty of the country but also offer opportunities for river cruises, water sports, and picturesque riverside walks.

6. Climate: Switzerland has a varied climate influenced by its diverse topography. The high Alpine regions have a cold and snowy climate, while the lower areas experience mild summers and cold winters. The climate is also influenced by the Mediterranean in the south and the continental climate in the north.

7. Biodiversity: Despite its small size, Switzerland boasts significant biodiversity. The varied landscapes support diverse ecosystems, including alpine meadows, forests, wetlands, and glacial regions. The country is home to numerous plant and animal species, including chamois, ibex, marmots, and various bird species.

8. Natural Parks: Switzerland has several national parks and nature reserves dedicated to preserving its natural heritage. These protected areas, such as the Swiss National Park and the Aletsch Glacier, provide opportunities for hiking, wildlife viewing, and nature conservation.

9. Transportation: Switzerland has a well-developed transportation infrastructure, including an extensive network of trains, cable cars, and roads that make it easy to access different regions of the country. The famous Swiss railway system is known for its efficiency and scenic routes.

10. Tourism: The unique geography of Switzerland, with its mountains, lakes, and charming towns, attracts millions of tourists each year. Visitors come to enjoy outdoor activities such as skiing, hiking, and mountain climbing, as well as to explore cultural attractions, historical sites, and picturesque landscapes.

Overall, Switzerland’s geography offers a diverse and breathtaking environment, making it a popular destination for nature lovers, outdoor enthusiasts, and those seeking picturesque scenery.

Switzerland has a thriving tourism industry and is known worldwide as a popular travel destination. Here are some key aspects of the tourism industry in Switzerland:

1. Scenic Beauty: Switzerland is renowned for its stunning landscapes, including the majestic Swiss Alps, picturesque lakes, charming towns, and lush green valleys. The country’s natural beauty attracts visitors from around the globe.

Tourism in Switzerland

2. Outdoor Activities: Switzerland offers a wide range of outdoor activities throughout the year. In winter, skiing, snowboarding, and snowshoeing are popular, with world-class ski resorts such as Zermatt, Verbier, and St. Moritz. In summer, hiking, mountain biking, paragliding, and water sports on the lakes are among my favourite activities.

3. Cultural Heritage: Switzerland has a rich cultural heritage that attracts tourists interested in history, art, and architecture. The country is home to numerous castles, museums, art galleries, and UNESCO World Heritage sites. Cities like Zurich, Geneva, Lucerne, and Bern offer a blend of historical and modern attractions.

4. Wellness and Spa Tourism: Switzerland is famous for its wellness and spa resorts, offering relaxation, rejuvenation, and therapeutic treatments. Places like Baden-Baden, Davos, and Leukerbad are renowned for their thermal baths, wellness retreats, and health resorts.

5. Culinary Experiences: Swiss cuisine is known for its cheeses, chocolates, and other delicious specialties. Visitors can enjoy authentic Swiss dishes, wine tasting, and culinary tours. Additionally, Switzerland has a strong tradition of fine dining, with many Michelin-starred restaurants.

6. Adventure Tourism: Switzerland attracts adventure seekers with activities like mountaineering, rock climbing, canyoning, and glacier trekking. The country’s challenging terrain and well-maintained infrastructure make it an ideal destination for thrill-seekers.

7. Rail Journeys: Switzerland is famous for its scenic rail journeys, offering breathtaking views of the Alps, lakes, and countryside. The Glacier Express, Bernina Express, and GoldenPass Line are popular train routes that provide unforgettable travel experiences.

8. Shopping: Switzerland is known for its luxury watches, chocolates, cheeses, and other high-quality products. Cities like Zurich and Geneva are shopping hubs, offering a wide range of boutiques, department stores, and renowned Swiss brands.

9. Sustainability and Ecotourism: Switzerland places a strong emphasis on sustainability and eco-friendly tourism. Many hotels, resorts, and tourism operators in Switzerland adhere to eco-friendly practices, promoting responsible tourism and preserving the natural environment.

10. Events and Festivals: Switzerland hosts various cultural, sports, and music events throughout the year, attracting visitors from all over the world. The Montreux Jazz Festival, Basel Carnival, Fête de l’Escalade in Geneva, and Swiss National Day celebrations are among the popular events.

The tourism industry in Switzerland plays a significant role in the country’s economy, providing employment opportunities and contributing to local businesses. The Swiss government and tourism organisations continuously promote Switzerland as a desirable destination, ensuring that visitors have memorable experiences while preserving the country’s natural and cultural heritage.

Now lets put things into perspective. Here are some statistics about tourism in Switzerland:

1. In 2019, Switzerland welcomed a record-breaking 12.5 million international tourists, representing a 1.9% increase compared to the previous year.

2. Tourism contributes significantly to the Swiss economy, accounting for around 2.9% of the country’s GDP.

3. Switzerland is known for its high tourism receipts. In 2019, the tourism industry generated approximately 18.8 billion Swiss francs (CHF) in revenue.

4. The number of overnight stays in Switzerland reached 38.8 million in 2019, with domestic tourists accounting for 18.8 million stays and international tourists for 20 million stays.

5. The average length of stay for international tourists in Switzerland is around 2.6 nights.

6. Germany is the largest source market for tourists visiting Switzerland, followed by the United States, the United Kingdom, France, and China.

7. The Swiss Alps are the most popular tourist destination in Switzerland, attracting visitors with their stunning landscapes, ski resorts, and outdoor activities.

8. The cities of Zurich, Geneva, Lucerne, and Basel are the most visited urban destinations in Switzerland, offering a mix of culture, history, and modern amenities.

Tourism in Switzerland

9. Switzerland has a well-developed tourism infrastructure, including an extensive network of hotels, resorts, transportation options, and tourist facilities.

10. Switzerland is known for its commitment to sustainability and eco-tourism. Many tourism operators and accommodations in Switzerland have implemented eco-friendly practices to minimise their environmental impact and promote responsible tourism.

Please note that these statistics are based on pre-pandemic data and may vary due to the impact of COVID-19 on the tourism industry.

Switzerland is known for its stunning landscapes, charming cities, and cultural heritage. Here are some of the most popular tourist attractions in Switzerland:

1. Zermatt and the Matterhorn: Zermatt is a picturesque Alpine village located at the foot of the iconic Matterhorn, one of the most famous mountains in the world. It is a popular destination for skiing, hiking, and mountaineering.

2. Lucerne and Lake Lucerne: Lucerne is a beautiful city situated on the shores of Lake Lucerne. It offers a blend of historic architecture, such as the Chapel Bridge, and breathtaking natural scenery. Visitors can also take boat cruises on the lake and explore nearby mountains.

3. Geneva: Known as the international centre for diplomacy, Geneva is a cosmopolitan city with a rich history. It is home to numerous international organisations, including the United Nations. Visitors can explore the Old Town, visit museums, and enjoy the scenic shores of Lake Geneva.

4. Interlaken: Nestled between two lakes and surrounded by the Swiss Alps, Interlaken is a popular destination for outdoor activities. It serves as a gateway to adventure sports such as paragliding, skydiving, and canyoning. It also offers easy access to the Jungfrau region, known for its stunning mountain landscapes.

5. Bern: The capital city of Switzerland, Bern, is known for its well-preserved mediaeval old town, a UNESCO World Heritage site. The city offers attractions like the Bear Park, the Rosengarten, and the Zytglogge (Clock Tower).

6. Zurich: Switzerland’s largest city, Zurich, is a vibrant metropolis with a mix of modern and historic attractions. Visitors can explore the Old Town, visit museums, enjoy shopping on Bahnhofstrasse, and take a boat cruise on Lake Zurich.

7. Lausanne and Lake Geneva: Lausanne is a picturesque city located on the shores of Lake Geneva. It is home to the International Olympic Committee and offers a blend of history, culture, and beautiful scenery. The Olympic Museum and the Lausanne Cathedral are popular attractions.

8. The Swiss National Park: Located in the eastern part of the country, the Swiss National Park is a nature lover’s paradise. It is Switzerland’s oldest national park and is home to a wide variety of alpine flora and fauna. Visitors can explore hiking trails and enjoy the untouched beauty of the Swiss Alps.

9. Chillon Castle: Situated on the shores of Lake Geneva near Montreux, Chillon Castle is a well-preserved mediaeval fortress. It offers stunning views of the lake and the surrounding mountains and provides insights into the region’s history and architecture.

10. The Aletsch Glacier: The Aletsch Glacier is the largest glacier in the Alps and a UNESCO World Heritage site. Located in the Jungfrau region, it offers breathtaking views and opportunities for hiking and mountaineering.

These are just a few examples of the many wonderful tourist attractions Switzerland has to offer. The country is renowned for its natural beauty, outdoor activities, cultural heritage, and welcoming hospitality.

Switzerland attracts a diverse range of tourists due to its natural beauty, outdoor activities, cultural heritage, and well-developed infrastructure. Here are some of the most popular types of tourism in Switzerland:

1. Alpine Tourism: Switzerland is renowned for its magnificent Alpine scenery, making it a popular destination for winter sports enthusiasts. Skiing, snowboarding, and mountaineering are major attractions in places like Zermatt, St. Moritz, Verbier, and Davos.

2. Adventure Tourism: The country offers various outdoor adventure activities, including hiking, cycling, rock climbing, paragliding, and river rafting. The Swiss National Park, Jungfrau Region, and Engadin Valley are popular destinations for adventure tourism.

3. Cultural Tourism: Switzerland has a rich cultural heritage with diverse traditions, languages, and historical sites. Cities like Zurich, Geneva, Basel, and Lucerne offer a blend of mediaeval architecture, art galleries, museums, and music festivals. Château de Chillon, the Abbey of St. Gallen, and the Old Town of Bern are notable cultural attractions.

4. Wellness and Spa Tourism: Switzerland is famous for its luxury wellness retreats and thermal spas. Places like Bad Ragaz, Leukerbad, and Scuol offer rejuvenating spa experiences, thermal baths, and wellness treatments set amidst scenic landscapes.

5. Nature Tourism: Switzerland’s picturesque landscapes, including its lakes, waterfalls, and scenic hiking trails, attract nature enthusiasts. The Swiss National Park, Lake Geneva, Lake Lucerne, and the Aletsch Glacier are popular natural attractions.

6. Train Tourism: Switzerland’s efficient train network, including the famous Glacier Express and Bernina Express, offers panoramic views of the country’s stunning landscapes. Train enthusiasts and travellers seeking scenic journeys often opt for these picturesque train rides.

Tourism in Switzerland

7. Culinary Tourism: Swiss cuisine, known for its cheese, chocolate, and fondue, is a draw for food lovers. Visitors can explore cheese factories, chocolate factories, vineyards, and traditional Swiss restaurants to indulge in the country’s culinary delights.

These are just a few examples of the popular types of tourism in Switzerland. The country’s diverse offerings cater to a wide range of interests and preferences, making it an attractive destination for travellers from around the world.

Tourism in Switzerland plays a significant role in the Swiss economy and has a substantial impact on various sectors. Here are some of the economic impacts of tourism in Switzerland:

1. Employment: The tourism industry in Switzerland is a major source of employment. It creates job opportunities in hotels, restaurants, transportation, tour operations, travel agencies, and various related sectors. Both direct and indirect employment is generated, benefiting the local workforce.

2. Revenue generation: Tourism in Switzerland contributes significantly to the country’s revenue. International tourists spend money on accommodation, food and beverages, transportation, shopping, attractions, and other tourism-related services. This expenditure leads to the generation of income and tax revenues for the government.

3. Small business development: The tourism industry in Switzerland provides opportunities for small businesses and entrepreneurs to thrive. Local artisans, craftsmen, souvenir shops, and family-owned businesses benefit from the influx of tourists, helping to diversify the economy.

4. Infrastructure development: The demand for tourism infrastructure, such as hotels, resorts, restaurants, and transportation facilities, drives investment and development in these areas. The construction and maintenance of infrastructure create job opportunities and stimulate economic growth.

5. Regional development: Tourism in Switzerland helps in the development of rural and less-developed regions of Switzerland. When tourists explore different areas, they contribute to the economic growth of those regions, encouraging investment and development beyond major cities and popular tourist destinations.

6. Cultural preservation: Tourism in Switzerland often fosters the preservation and promotion of cultural heritage. Historic sites, museums, traditional festivals, and local traditions gain recognition and support due to tourist interest. This helps preserve Switzerland’s cultural identity and can have positive economic impacts on communities.

7. Multiplier effect: The tourism industry has a multiplier effect on the economy. When tourists spend money, it circulates through the economy, benefiting various sectors and creating a ripple effect. For example, money spent by tourists at a hotel can generate income for the hotel staff, local suppliers, restaurants, and shops, leading to further economic activity.

However, it’s important to note that tourism in Switzerland also brings challenges and potential negative impacts, such as overcrowding, environmental concerns, increased living costs in tourist areas, and seasonal fluctuations in employment. Sustainable tourism practices and careful planning are necessary to mitigate these issues and ensure the long-term benefits of tourism in Switzerland.

Tourism in Switzerland has a significant impact on Swiss society, both positive and negative. Switzerland is known for its natural beauty, rich cultural heritage, and well-preserved historical sites, making it a popular tourist destination. Here are some of the social impacts of tourism in Switzerland:

1. Economic benefits: Tourism in Switzerland contributes significantly to the Swiss economy by generating revenue and creating employment opportunities. It supports various sectors such as accommodation, transportation, restaurants, and souvenir shops, providing jobs for locals and boosting their income levels. This economic stability positively affects the standard of living and social welfare of Swiss residents.

2. Cultural exchange: Tourism in Switzerland brings people from different parts of the world to Switzerland, fostering cultural exchange and understanding. Visitors have the opportunity to experience Swiss traditions, language, cuisine, and customs, while locals gain exposure to diverse cultures and perspectives. This interaction enhances mutual respect, tolerance, and appreciation for cultural diversity.

3. Preservation of heritage: Tourism in Switzerland plays a vital role in preserving cultural and historical heritage. The revenue generated from tourism often goes towards the restoration and maintenance of historic buildings, museums, and landmarks. This ensures the preservation of Swiss heritage for future generations and promotes a sense of pride among the local population.

4. Promotion of local traditions and crafts: Tourism in Switzerland encourages the promotion and revitalization of traditional Swiss crafts, such as watchmaking, chocolate production, cheese-making, and textile manufacturing. Visitors are interested in experiencing and purchasing authentic Swiss products, which helps to sustain local industries and traditions. This contributes to the preservation of cultural identity and supports local artisans and businesses.

5. Infrastructure development: The tourism industry drives the development of infrastructure in Switzerland. To cater to the needs of tourists, there is a continuous improvement in transportation networks, accommodation facilities, and recreational amenities. These developments benefit not only tourists but also residents, making travel and access to various services more convenient and efficient.

6. Environmental concerns: The influx of tourists can put pressure on Switzerland’s delicate ecosystems and natural resources. Popular tourist destinations, such as mountainous regions, may experience increased foot traffic, leading to erosion, pollution, and habitat disturbance. Sustainable tourism practices and responsible visitor behaviour are crucial in minimising these negative environmental impacts.

7. Seasonal employment and seasonality challenges: Tourism in Switzerland is often seasonal, with peaks during summer and winter. This can create a challenge in terms of employment stability, as many jobs are tied to specific seasons. Seasonal employment opportunities can be beneficial for local residents, providing them with additional income. However, the reliance on seasonal employment may lead to economic uncertainties and fluctuations in local communities.

Tourism in Switzerland

To maximise the positive social impacts and mitigate the negative ones, Switzerland focuses on sustainable tourism practices, responsible tourism education, and conservation efforts. The government, local communities, and tourism industry stakeholders work together to strike a balance between economic growth, cultural preservation, and environmental protection.

Tourism in Switzerland has both positive and negative environmental impacts. While the industry promotes appreciation for the country’s natural beauty and supports conservation efforts, it also poses challenges to the environment. Here are some key environmental impacts of tourism in Switzerland:

1. Carbon emissions: Travel to Switzerland, especially by air, contributes to carbon emissions due to the burning of fossil fuels. Tourists coming from distant locations often rely on air travel, which is a significant source of greenhouse gas emissions. This can contribute to climate change and impact the fragile alpine ecosystems of Switzerland.

2. Overcrowding and habitat disturbance: Popular tourist destinations in Switzerland, particularly in the Alps, can experience overcrowding during peak seasons. Increased visitor numbers can lead to habitat disturbance, trampling of vegetation, soil erosion, and damage to fragile ecosystems. It can also disrupt the natural behaviour and breeding patterns of wildlife.

3. Waste generation and pollution: Tourism in Switzerland generates a substantial amount of waste, including plastic bottles, food packaging, and other disposable items. Improper waste management can lead to pollution of water bodies, soil, and scenic landscapes. It is crucial to promote responsible waste disposal and recycling practices to mitigate this impact.

4. Water consumption and scarcity: Tourism in Switzerland places demands on water resources, particularly in areas with limited water availability. Hotels, restaurants, and recreational activities require water for various purposes. In regions already facing water scarcity or during dry periods, increased tourism can exacerbate the strain on local water supplies and ecosystems.

5. Ski tourism and landscape modification: Switzerland is renowned for its ski resorts, attracting winter sports enthusiasts from around the world. The development of ski infrastructure, including ski lifts, trails, and snowmaking systems, can lead to landscape modification and habitat fragmentation. This can affect the natural flow of water, soil erosion, and disrupt wildlife habitats.

6. Wildlife disturbance: The presence of tourists in natural areas can disrupt wildlife behaviour and disturb sensitive species. Activities such as hiking, skiing, and wildlife viewing, if not conducted responsibly, can lead to stress, displacement, and changes in animal behaviour. It is essential to promote guidelines and regulations to minimise wildlife disturbance and protect biodiversity.

7. Energy and resource consumption: The tourism industry requires significant energy and resource consumption for transportation, accommodation, and other services. This includes energy-intensive activities like heating and cooling in hotels, water consumption, and the operation of recreational facilities. Encouraging sustainable practices, such as energy-efficient infrastructure and renewable energy sources, can help reduce these impacts.

To address these environmental concerns, Switzerland has taken steps to promote sustainable tourism practices. The country emphasises the use of renewable energy, waste management initiatives, protected area management, and the development of eco-friendly infrastructure. Efforts are made to raise awareness among tourists and encourage responsible behaviour, such as minimising waste, using public transportation, respecting wildlife, and following designated trails. Additionally, Switzerland actively participates in international collaborations and agreements to address climate change and protect biodiversity.

Tourism in Switzerland

Now that we know a bit more about tourism in Switzerland, lets answer some of the most common questions on this topic:

1. Q: What is the best time to visit Switzerland?

   A: Switzerland is a year-round destination, offering different experiences in each season. Summer (June to August) is ideal for outdoor activities and exploring the scenic landscapes, while winter (December to February) is perfect for skiing and winter sports enthusiasts. Spring (April to June) and autumn (September to October) offer pleasant weather and fewer crowds.

2. Q: Do I need a visa to visit Switzerland?

   A: Whether you need a visa to visit Switzerland depends on your nationality. Citizens of certain countries can enter Switzerland for tourism purposes without a visa for a limited period (usually up to 90 days). It’s recommended to check with the Swiss embassy or consulate in your country for specific visa requirements.

3. Q: Is English widely spoken in Switzerland?

   A: While Switzerland has four official languages (German, French, Italian, and Romansh), English is widely spoken, especially in tourist areas, hotels, and major cities. You should have no trouble communicating in English, but it’s always helpful to learn a few basic phrases in the local language.

4. Q: How do I get around in Switzerland?

   A: Switzerland has an efficient and well-connected public transportation system. Trains, trams, buses, and boats cover most areas of the country. The Swiss Travel Pass offers unlimited travel on public transportation and can be a convenient option for visitors. Rental cars are also available, but they may not be necessary if you plan to primarily rely on public transport.

5. Q: Are the Swiss Alps only for experienced hikers?

   A: The Swiss Alps offer a range of hiking options suitable for all skill levels. While some trails may be more challenging, there are plenty of easy and moderate routes that can be enjoyed by beginners and families as well. It’s important to choose trails that match your fitness level and come prepared with proper gear and information.

6. Q: Is Switzerland an expensive country to visit?

   A: Yes, Switzerland is known for its high cost of living, and tourism expenses can add up. Accommodation, dining out, and activities can be relatively expensive compared to other destinations. However, there are ways to manage costs, such as opting for budget accommodations, self-catering, and exploring free or low-cost attractions.

7. Q: What are some must-visit attractions in Switzerland?

   A: Switzerland offers a wealth of attractions. Some popular ones include the Matterhorn in Zermatt, Lake Geneva, Jungfraujoch (the “Top of Europe”), Lucerne and its Chapel Bridge, the Rhine Falls, the Chillon Castle, and cities like Zurich, Geneva, and Bern. Additionally, exploring the scenic landscapes and charming Swiss villages is highly recommended.

8. Q: Can I drink tap water in Switzerland?

   A: Yes, tap water in Switzerland is generally safe and of high quality. You can drink tap water without any concerns. It’s a great way to stay hydrated and save money on buying bottled water.

9. Q: Are there any cultural etiquettes or customs to be aware of?

   A: Switzerland has a rich cultural heritage, and it’s appreciated when visitors respect local customs. It’s customary to greet people with a handshake, dress modestly when visiting religious sites, and observe quietness in public places. Tipping is not mandatory, but leaving a small amount as a token of appreciation for good service is common.

Switzerland is renowned worldwide for its stunning Alpine landscapes, luxury watches, and world-class chocolate. The tourism sector plays a vital role in its economy, attracting visitors to its ski resorts, scenic train journeys, and cultural cities. As tourism thrives, it brings both positive economic influx and challenges, especially in terms of sustainability and maintaining the pristine nature of its environments. In closing, Switzerland continually works towards blending its deep-rooted traditions with the demands of modern tourism, ensuring a harmonious experience for both visitors and residents.

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Offizielle Saison-Eröffnung 2024 - Selbstpflück Garten «Pflück dis Glück»

18. May 2024

🍓 Am 18. Mai eröffnen wir die Selbstpflück-Saison 2024 offiziell mit einem kleinen Fest in Kerzers. 🍓

Unsere köstlichen Erdbeeren können ab dann, bis im Oktober, bequem auf Schulterhöhe frisch geerntet werden. 🍓

Geniesse in unserer 🍽️ Festwirtschaft ein feines Spargelrisotto mit grünem Bio-Spargel aus eigenem Anbau oder frisch zubereitete Gemüse-Frühlingsrollen.

🏆 Nimm am Wettbewerb teil und gewinne einen tollen Preis!

🌹 Entdecke den neuen Rosen- und 🌿 Kräuter-Garten und spaziere durch den «Garten der Entspannung».

👇🏼 👇🏼 👇🏼 👇🏼

Unser «Pflück dis Glück» bietet mit seiner grosse Beeren-, Gemüse- und Obstanlage sowie einem Kräuter-, Blumen- und Rosengarten viel Gelegenheit, den Obst- und Gemüseanbau hautnah zu erleben.

ℹ️ Kinder erfahren bei uns mit allen Sinnen, wo das Obst und Gemüse aus dem Supermarkt herkommt, wie es wächst und geerntet wird. 🐔 Sie dürfen unsere Hühner mit Körnern verwöhnen und kreieren Erinnerungen fürs Leben, wenn sie die Eier 🥚🥚🥚 direkt aus den Nestern pflücken.

👉 Adresse: Mossacker 1, 3210 Kerzers

🚘 Parkplätze vorhanden

💰 Bezahlmöglichkeiten: TWINT und Bar.

Weitere Informationen unter www.pflückdisglück.ch

Event information

Event dates.

  • 18 May 2024

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IMAGES

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VIDEO

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COMMENTS

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    Plan your trip to Switzerland with the official travel guide and find the best deals on hotels, apartments, campsites and more. Discover the top destinations, attractions, activities and offers for your perfect holiday in Switzerland.

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    5. Boat across Lake Lucerne. There are higher mountains in Switzerland than those lining the fjord-like shores of Lake Lucerne, but none are more enshrined in flag-waving Swiss myth. Boat across the emerald waters of Lake Uri and you'll glimpse Rütli Meadow, the hallowed birthplace of the Swiss Confederation in 1291.

  7. Your Trip to Switzerland: The Complete Guide

    The good news for travelers is that English is widely spoken, especially in hotels, restaurants, stores, and tourist attractions. Currency: Despite being in the middle of western Europe, Switzerland is not part of the EU, though it participates in the European Common economic market. The official currency here is the Swiss franc (abbreviated CHF).

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    Switzerland. Tiny, multilingual Switzerland packs a lot into its landlocked borders: glittering lakes, sky-high peaks, postcard-perfect villages, world-class museums. Get a taste of it all with the Grand Tour, a 1,000-mile route that takes you to the medieval old city of Bern, towering Jungfraujoch, the iconic Matterhorn, and 42 other must-sees.

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    4. Gornergrat. 5,240. Mountains. The Gornergrat (3,089 m) is one of those places that everyone should visit at least once in a lifetime. The mountain panorama and the glorious view of the Matterhorn are unforgettable. With its sunny observation platform accessible all year, the Gornergrat, at an altitude of 3,089 m, has been one of Switzerland ...

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    Switzerland's most visited museum showcases the past, present and future of mobility with interactive and varied exhibits. In addition to the museum, unique attractions found nowhere else in Switzerland, such as the film theatre, planetarium, Swiss Chocolate Adventure and Media World, are just waiting to be discovered.

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    Staying in Haute ("high") Nendaz not far from the Tourist Office is best for easy access to restaurants, grocery stores, bus stops, and the ski lift. Nendaz can also be a good base for day trips to other excellent Switzerland travel destinations like Sion, Martigny, Zermatt, and even places a little further like Spiez, Interlaken, and Bern.

  19. 7 Days in Switzerland Itinerary: A First-Timers Complete Guide

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    14. Stay safe in the mountains - and watch out for cows. Part of the thrill of touring Switzerland is spending time in the mountains, but don't underestimate the unpredictability of nature. Make sure you're well equipped with good boots and suitable clothing in case the weather turns.

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    Switzerland's most visited museum showcases the past, present and future of mobility with interactive and varied exhibits. In addition to the museum, unique attractions found nowhere else in Switzerland, such as the film theatre, planetarium, Swiss Chocolate Adventure and Media World, are just waiting to be discovered.

  23. Offizielle Saison-Eröffnung 2024

    The content presented here is provided and updated by regional/local tourist offices or event organisers, which is why Switzerland Tourism is unable to guarantee the correctness of the contents. Event dates ClickToViewContent. 18 May 2024; Event takes place. No event date. Discover the surroundings