viking river cruise rhine 2023

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Press Release

Viking announces new treasures of the rhine itinerary, new winter river voyage establishes viking as the first line to operate year-round in europe.

Los Angeles (May 23, 2023) – Viking® ( www.viking.com ) today announced Treasures of the Rhine , a new river voyage allowing guests the opportunity to experience Europe’s rich culture during winter. The new Middle Rhine itinerary debuts in December 2023 and establishes Viking as the first line to operate year-round on Europe’s storied rivers, offering guests easier access to landmarks when there are typically fewer crowds.

“The Middle Rhine is one of our most popular destinations—with constantly changing views of hilltop castles, historic towns and terraced vineyards along the steep valley sides, it is a region that will always be best explored by the river,” said Torstein Hagen, Chairman of Viking. “Many of our guests have sailed the Rhine during other seasons, so we are pleased to offer a new option for those who may be interested experiencing Europe during a quieter time of year.”

Viking’s Treasures of the Rhine Itinerary

The 10-day Treasures of the Rhine itinerary allows guests to discover the enchanting landscape and rich cultures of the Middle Rhine, a UNESCO Site boasting turreted fortresses, grand cathedrals, medieval towns and stunning scenery. Guests can admire the terraced vineyards dating back to the Romans and taste the region’s renowned red and white wines. An ideal time to visit, winter offers Viking guests smaller crowds, easier access to landmarks and opportunities to savor the culinary traditions of Alsace while exploring Amsterdam, Basel and Cologne.

Hosting 190 guests in 95 staterooms, the award-winning fleet of identical Viking Longships offers a variety of stateroom categories and true, two-room suites with full-size verandas. Onboard amenities include a restaurant, bar and lounge, library and expansive sun deck. The ships feature al fresco dining on the revolutionary Aquavit Terrace, elegant Scandinavian design and environmentally considerate features, such as solar panels, an onboard organic herb garden and energy-efficient hybrid engines for a remarkably smooth ride.

Booking Details

Treasures of the Rhine departure dates begin in December 2023 and run through early March 2024, with fares starting at $1,999 per person. From now through May 31, 2023, Viking is offering its 25 th Anniversary Sale for residents of the U.S. and Canada, with a $25 deposit for up to FREE airfare and special savings on all river 2023-2025 voyages. Call Viking toll free at 1-855-8-VIKING (1-855-884-5464) or contact a travel advisor for details.

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About Viking

Viking was founded in 1997 and provides destination-focused journeys on rivers, oceans, and lakes around the world. Designed for experienced travelers with interests in science, history, culture and cuisine, Chairman Torstein Hagen often says Viking offers experiences for The Thinking Person™. Viking has more than 250 awards to its name, including being the first cruise line to ever be named both the #1 Ocean Line and the #1 River Line in a single year in Travel + Leisure’s 2022 “World’s Best” Awards. Viking has also been rated the #1 River Line and #1 Ocean Line by Condé Nast Traveler in the publication’s 2022 and 2021 Readers’ Choice Awards. For additional information, contact Viking at 1-800-2-VIKING (1-800-284-5464) or visit www.viking.com . For Viking’s award-winning enrichment channel, visit www.viking.tv .

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Sail Amsterdam’s canals. See castles on the Rhine. Behold the grandeur of Vienna. Celebrate folk traditions in Hungary, Croatia, Serbia, Bulgaria and Romania. These travel icons—and more—await you on a 23-day journey combining our Grand European Tour and Passage to Eastern Europe cruises. Discover eight countries in Western, Central and Eastern Europe while cruising the Rhine, Main and Danube. Enjoy a lifetime’s worth of experiences on a single voyage.

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To learn more about each port of call and our included as well as optional excursions, click on the individual days below.

Itinerary and shore excursions are subject to change and may vary by departure.

More features, services and excursions included

One complimentary shore excursion in every port of call

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Your Stateroom Includes:

River-view stateroom

Bottled water replenished daily

110/220 volt outlets

Queen-size Viking Explorer Bed (optional twin-bed configuration) with luxury linens & pillows

Private bathroom with shower, heated floor & anti-fog mirror

Premium Freyja® toiletries

Plush robes & slippers (upon request)

40" or 42" flat-screen Sony® TV with infotainment system featuring Movies On Demand, plus CNBC, CNN, FOX & more

Telephone, safe, refrigerator

Individual climate control

*All amenities on board Viking Longships; amenities vary on other ships.

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Our mission is to serve the 50+ traveler who's ready to cross a few items off their bucket list.

6 Fabulous Shore Excursions On A Viking Rhine River Cruise

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A Rhine River Cruise is on the bucket list for many. Who has seen a commercial showcasing the castles along the Rhine as guests sail by on-board a river cruise?

TravelAwaits writer Peggy Cleveland and Senior Vice President Missy Glassmaker were hosted on Viking’s new Longship, the Viking Egdir , on the 8-day Rhine Getaway itinerary. This cruise took them to four countries — Switzerland , France , Germany , and the Netherlands — and included six guided tours. 

This cruise is heavy on castles and cathedrals as you cruise along the Rhine River. It is a rich landscape renowned for vineyards producing white wines, UNESCO World Heritage Sites, the culinary traditions of the Alsace region — with its influences from both Germany and France — as well as the windmills and cheeses of the Netherlands.

One of the benefits of a Viking River Cruise is that a shore excursion is included in each port. We were both pleasantly surprised at the quality of these trips. Peggy is one who tends to explore on her own because, frankly, most tours she’s taken in the past have been pretty boring. The included Viking excursions typically took place in the morning and lasted about 3 hours. 

The guides were awesome! All were well-vetted and so knowledgeable about the destination. You will either be on a walking tour or a bus tour for which Viking uses their own buses. In your room, you will find a QuietVox audio receiver to wear around your neck with an earpiece. It allows you to hear the guide while the group can spread out a bit, which is nice for social distancing and if you want to linger and look at something a bit more as the group moves ahead.

Pro Tips: Tours start as early as 8:30 a.m. so get a good night’s sleep. Also be sure to wear good walking shoes. Peggy wore Keen’s Women’s Targhee II Waterproof Hiking Shoes . A hiking shoe gives you a great tread and support without the bulk of a boot. The terrain on this trip was very uneven with cobblestones and old pavement as well as some trails. Also note if you have mobility issues. Even tours rated “easy” have a walk from the ship to the bus which can be a challenge for some. Work with the ship’s program director or guest services for options.

Here are some of the fabulous excursions Peggy enjoyed on her Viking Rhine River Cruise.

1. The Black Forest

Breisach, germany.

I thought this was a great excursion and it was included. After our ship docked along the shore in Breisach, it was a short walk to the Viking buses where we met our guide, Walter Hirsch. The trip took us on a scenic drive through the fabled Black Forest, past three quaint villages and rolling hills covered in vineyards. We stopped at the Hofgut Sternen Hotel situated at a more than 700-year-old crossroads in the heart of the Black Forest. The location has a long history of hospitality towards travelers. 

My first stop was at the restaurant to enjoy a slice of Black Forest cake before visiting the shops and looking at the amazing assortment of cuckoo clocks. I ended up having enough time to take a hike into the forest and walk along a rushing stream before heading back to the bus.

2. Flavors Of Alsace

Strasbourg, france.

This is the best tour I have ever taken and, with my travel history, that is saying a lot. This was the most expensive of the optional excursions I took at over $200, but I felt it was well worth it. This tour is rated “demanding” as total walking or standing time may exceed 3 hours. 

The tour took us through Grande-Île, UNESCO World Heritage Site in Strasbourg, France. This charming historic district is filled with darling small shops, restaurants, and food merchants. It seemed like every type of food had its own small shop. We went to a bakery for eclairs, a shop for cheese, and even one for gingerbread. 

Our guide Steve is certified by the French Government and had to pass both a written and oral test. This certification is required to give tours of French monuments and museums. Steve was so personable and knowledgeable about the culinary traditions of the Alsace region. This made all the difference when spending 7 hours with someone. 

In addition to stops for food sampling, the tour included a stop at a Winstube where we enjoyed a wine tasting of Alsace wines and nibbled on local cheese and charcuterie. We also learned about and ate Flamkuchen, a local Alsace specialty. Similar to a pizza with a thin crust, we tried a savory one with onion and bacon lardons, and a sweet one with apples then flambeed with calvados liquor. Very impressive. 

We also toured the Strasbourg Cathedral, timing it perfectly to watch the astronomical clock in action, before heading back to the ship.

3. Kinderdijk Windmills & Dutch Cheese Making

Kinderdijk, the netherlands.

I am a big foodie, so any excursion that involves a farm-to-table experience is one I will always sign up for. The ship made a brief stop in Gorinchem, the Netherlands, for guests leaving on this excursion. Alas, we just walked from the ship along the historic city walls to our bus because this was such a darling small town and so picturesque that I wished we had time to explore it. 

The bus took us to a farm in Streefkerk to see the Booij kaasmakers (cheese makers) and learn how raw milk cheeses are made. The Booij family has made cheese for over 350 years and the craftsmanship and experience shows in their superior cheeses. After tasting the cheese, I think our whole group purchased some to bring home; it was that good.

We then boarded the buses and headed to the Kinderdijk Windmills to take a tour and link back up with the ship. A nice surprise was greeted by our program director, who took all our cheese for us so we didn’t have to carry it around while exploring the windmills. I enjoyed my afternoon in this bucolic setting. The historic windmills provided a perfect backdrop to the canals with a variety of waterfowl swimming about.

Here are some of the fabulous excursions Missy enjoyed on our Viking Rhine River Cruise.

4. Medieval Village Of Colmar

This was the first taste of the adorable villages you dream about when planning a Rhine River Cruise. We took a bus to the village and then were on our way. It was the end of the Easter break in Europe and several Easter Markets, think Christmas Markets but with a spring feel, were still set up — a real treat! 

Colmar is just so picturesque. It’s like being dropped into a storybook. Our guide excellently engaged us with stories from centuries of history, unique architecture, and other small details I would have been sure to miss had I been exploring on my own. The stroll was lovely and at an easy pace. The only problem was, you want to stop and linger at the cafes and shops! 

That’s where the QuietVox audio receiver Peggy mentioned above really pays off. It’s in every room on a Viking River Cruise and allows you to linger at the store windows to take a look, but still listen in as the group moves ahead. We did have about 45 minutes to explore at the end of the tour. This was plenty of time to pick up a few goodies.

5. Cologne By Bicycle

Viking offered an included walking tour of Cologne during our stop. Many on board took part and really enjoyed it. However, if you like a smaller group setting, want to work off a few calories from all the delicious food, and of course, enjoy riding a bike, this is the perfect tour for you. 

We met our lovely guide just off the ship and we were off. We biked across the Rhine River with several stops along the way to hear about the history and take pictures, including outside of the cathedral and the store where eau de cologne was invented. Our guide, a trained opera singer, even shared her talents with us at one stop. While that can’t be guaranteed on every Cologne bicycle tour, it was magical. The tour also included a stop to relax and grab a coffee or tea, which was included. Then, we made our way along the Rhine for several miles before heading back to the ship.

This tour allowed our group to see a lot of the city in less time, and with just six of us taking part, created great opportunities for getting to know one another, even while biking along the Rhine. We became fast friends and it made the entire experience so much more enjoyable. 

I hadn’t ridden a bike for years before joining this tour and while riding through a major city was daunting, and I felt a bit rusty at the beginning, it was a great experience and the guide was very patient. Finally, the team behind the guide is prepared should any issues arise. We had one member of our party blow a tire and they met us within minutes.

Another Option: Cologne’s Beer Culture & Dinner

This excursion was a ton of fun. We learned a little and laughed a lot! If you like beer and want to try authentic German fare, which was delicious, this is a great experience. The only problem was that it had to end, but guests on the ship were dancing the night away when we returned and you only need to know one thing: there was a conga line which always signals a great time.

Pro Tip: I ended up wearing my comfortable, exercise-type clothes much more than I thought I would on this trip. There’s no need to overpack, but just don’t forget to pack a few things you would normally wear when out for a good walk or bike ride.

6. Kinderdijk Windmills By Bicycle

Viking really puts you in the middle of the action on this stop. The windmills are basically across the road from the ship just begging you to come visit. Viking offered a walking, barge, and bicycle tour of the windmills. After having such a great time on the Cologne bicycle tour, I decided to join this one as well. 

What made this unique was being able to really see the windmills from various perspectives, as well as riding along the village that adjoins them, which wasn’t accessible on the walking or barge tours. I will say, our guide was just okay. He wasn’t very engaging, nice enough, but the competition was stiff with the many other fabulous guides we experienced throughout the week.

What We Both Loved

Finally, I agree with Peggy that the Flavors of Alsace was amazing and would highly recommend it. We had an excellent guide and a really great group of people from the ship on the tour, which made it even more enjoyable. We even had time to ride the double-decker carousel — a first! I also loved the included Black Forest excursion. The drive up was a bit windy, in case tight turns on a bus can make you woozy.

Other Excursions Guests Enjoyed

I made a point of chatting with the guests, learning which excursions they were going to experience and following up to see what they thought. A few that stood out were: the Black Forest E-bike tour, Mercedes-Benz Factory visit, Wine tasting and Dinner at Eberbach Monastery, and Moselle Wine Tasting.

Castles Of The Middle Rhine

While not an excursion, seeing 21 castles in just a few hours is what draws guests to this cruise. The sailing through the Middle Rhine is an unforgettable experience. The crew shares details of each castle over the ship’s intercom while you are able to just excitedly watch each go by. I feel the top deck is the best place for this, but it can really be enjoyed from anywhere, which is pretty special. 

Pro Tip: After booking your Viking Cruise, make sure to read 5 Important Things To Do To Prepare For Your Viking Cruise . There are detailed tips on how to research shore excursions and when to book.

Missy Glassmaker is an Emmy-nominated producer and writer. She spent most of her career in broadcast television news, working in Providence, Rhode Island; Knoxville, Tennessee; and St. Louis, Missouri. Missy enjoys cooking, entertaining, and of course, traveling. Her favorite travel companions are her twin sons, who are always ready to explore.

She currently lives in the Pacific Northwest. Her work can be found in Northwest Travel & Life Magazine , 253 Lifestyle Magazine , and other regional publications. She is the author of 100 Things to Do in Tacoma Before You Die , Reedy Press, and a member of the North American Travel Journalists Association (NATJA). The name of her travel blog came about from her friends constantly asking her, "Peggy, Where Should I Go?"

Cruise Operator Viking’s IPO Looks Like a Winner

V iking Cruises has turned European river travel into a lucrative business by catering to the Masterpiece Theater crowd—affluent older American tourists interested in culture, art, and history.

The cruise line’s parent, Viking Holdings, plans to go public in the coming week. The deal could generate a positive reception from investors due to the company’s profitability, high-end niche, and growth prospects.

Viking plans to sell 44 million shares in a price range of $21 to $25, which would raise $1 billion and value the company at around $10 billion based on 431 million shares outstanding, according to its prospectus. The deal is expected to be priced on April 30 and begin trading on May 1. The stock will trade on the NYSE under the ticker VIK. Underwriters include BofA Securities, J.P. Morgan, UBS, and Wells Fargo.

The company operates 92 vessels including 58 of its signature flat, long ships accommodating 190 passengers each that ply European rivers such as the Seine, Rhine, and Danube. The company’s slogan is “Exploring the World in Comfort.”

The Viking experience is the antithesis of boozy fun marketed by big cruise lines on their massive ships. There are no children under 18 allowed on Viking vessels and there are no casinos on board.

Founded in 1997, Viking has become synonymous with European river travel due in part to shrewd marketing. It sponsored PBS’s Masterpiece Theater, including the hit series Downton Abbey. The company diversified into the luxury ocean market in 2015 and now leads in that sector.

The company had $4.7 billion in revenue in 2023, up nearly 50% from 2022, and it earned a pro forma 56 cents a share excluding special factors. At the midpoint of the pricing range, the company would be valued at a steep 41 times its 2023 pro forma earnings.

But the stock looks reasonable based on free cash flow. It’s valued at about 10 times the $1 billion of free cash flow that it generated last year. Using another metric, the company is valued at about 13 times its 2023 earnings before interest, taxes, depreciation, and amortization, or Ebitda. Viking has less than $4 billion of net debt.

Viking released some first-quarter financials in its prospectus that showed improvement over the same period in 2023. Revenue of $715 million at the midpoint of a range was up 14% versus the year-earlier period, and its operating loss narrowed to $80 million at the midpoint of the range, against a $116 million loss in the first quarter of 2023. The first quarter is seasonally weak, with the company profitable in the second and third quarters of the year.

The luxury market is hot, with investors gravitating toward stocks such as Ferrari and Hermès. The company bills itself as the only “pure play luxury public cruise line.”

The initial public offering will represent a score for CEO, chairman and founder Torstein Hagen and for investors TPG and the Canada Pension Plan Investment Board.

Before the IPO, Hagen owned about 54% of the company, with TPG and CPP at roughly 21% each. In the IPO, the company will sell 11 million shares and TPG and CPP a total of 33 million.

Viking carried about 650,000 passengers in 2023, who paid an average of more than $7,000 per trip against about $2,000 for cruise line industry leader Carnival, which is a mostly mass-market company. Viking caters to travelers, mostly Americans, who are 55 years old or over and who are interested in culture, art, music, history, and science. it caters to what it calls “thinking people.”

Viking says it has 51% of the riverboat market for North American tourists. In 2015, it started an ocean cruising division and now has an industry-leading share of 26%.

In a presentation available on the RetailRoadshow website, Hagen said that Viking has disproved the industry view that it’s “tough making money on smaller ships.” Viking’s riverboats are larger than those of many of its competitors, which allows for more passengers and profitability.

The company sees considerable growth potential in coming years, with 18 new riverboats and six oceangoing ships due for delivery through 2028. Part of its strategy is to operate identical river long-ships and oceangoing ships to simplify marketing and maintenance.

Challenges for Viking include growing competition in the European river market, with some rivals offering what they tout as a more exclusive experience than Viking. Travel specialist Tauck, for instance, notes on its website that its riverboats carry no more than 130 guests.

There are only so many European rivers to experience. Viking’s growth could come from its ocean travel focused on Europe (mostly the Mediterranean and Baltic seas) as well as the Antarctic. River travel is growing on waterways such as the Mississippi in the U.S. and the Mekong in Southeast Asia.

“We maintain a clear focus on our most relevant customer group: English-speaking travelers aged 55 years old and over, who have the time, money, and desire to explore the world,” Hagen wrote in the prospectus. That strategy has worked, and Viking could be rewarded for it when it goes public soon.

Write to Andrew Bary at [email protected]

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Postcards from the Mekong River with photographer Alastair Miller

Delve into the heart of Southeast Asia with British p hotographer Alastair Miller . Follow along as Alastair shares stunning photographs and captivating anecdotes from his recent travels during our 15-day Magnificent Mekong voyage. Enjoy seeing the traditional floating market s , serene landscapes and vibrant cultures that await your discovery on a Mekong River voyage with us .

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Alastair Miller is an award-winning British photographer based in Paris. His first true passion was the sea. After a brief career as a navigator in the Merchant Navy, he began photographing opera and classical music events and venues in London. He then spent more than a decade in Paris, photographing people and places for lifestyle magazines and newspapers, principally The Times and Sunday Times. Travel and nature are dear to his heart. “I always search for the unexpected, the small detail in the larger landscape—whether a drop of rain on glass or the light across a sandstone facade.” Among his favorite subjects are the Norwegian mountains and fjords, canals of Venice at dawn, rooftops of Barcelona and church domes of St. Petersburg.

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Rhine Getaway

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*All prices are per-person based on double occupancy and reflect our current offers.

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Viking Inclusive Value

More features, services and excursions included.

One complimentary shore excursion in every port of call

Free Wi-Fi (connection speed may vary)

Beer, wine & soft drinks with onboard lunch & dinner

24-hour specialty coffees, teas  & bottled water

Port taxes & fees

Ground transfers with Viking Air purchase

Visits to UNESCO Sites

Enrichment lectures & Destination Performances

Your Stateroom Includes:

River-view stateroom

Bottled water replenished daily

110/220 volt outlets

Queen-size Viking Explorer Bed (optional twin-bed configuration) with luxury linens & pillows

Private bathroom with shower, heated floor & anti-fog mirror

Premium Freyja® toiletries

Plush robes & slippers (upon request)

40" or 42" flat-screen Sony® TV with infotainment system featuring Movies On Demand, plus CNBC, CNN, FOX & more

Telephone, safe, refrigerator

Individual climate control

*All amenities on board Viking Longships; amenities vary on other ships.

Booking Terms & Conditions >

Booking Terms & Conditions

2024-2026 RIVER CRUISE AND AIR FARES:  Offer applies to bookings made from April 1-30, 2024. Terms & conditions for select promotions may vary. $25 deposit is applicable to all River itineraries. Special fares plus up to FREE International airfare valid on select departures of Grand European Tour, Lyon Provence & the Rhineland, European Sojourn and Capitals of Eastern Europe . Airfares may vary on other gateways & departures. Airfare does not have to be purchased to get cruise\cruisetour offer. All prices are in CA dollars and for CA residents only. Additional restrictions may apply. 2024: Pay in full by May 31, 2024 or at time of booking if within 120 days of departure. 2025: Pay in full by July 31, 2024. 2026: Pay in full by February 15, 2025. Offers expires April 30, 2024.

$25 DEPOSIT:  For itineraries 35 days or less, a $25 deposit applies to September 2024 & onward departures; for itineraries greater than 35 days, a $25 deposit applies to November 2024 & onward departures; World Cruise products excluded; call for details.

GENERAL RESTRICTIONS: Cruise fares listed are cruise only in CAD dollars, per person, based on double occupancy and for CA residents only. Cruise ship fuel surcharge may apply. All fares and offers are for new bookings made April 1, 2024 to April 30, 2024, are subject to availability; may not combinable with other offers except Viking Explorer Society Credit and Viking Referral Rewards. Special cruise fares are based upon published full cruise fares; cruise fares do not include prepaid charges, optional facilities and service fees, and personal charges, as defined in the terms and conditions of the  Passenger Ticket Contract  which may be viewed elsewhere on this website. Full cruise fares may not have resulted in actual sales in all stateroom categories and may not have been in effect during the last 90 days. Promotional fares may remain in effect after the expiration date. Air promotion applies to economy, roundtrip flights only from select Viking River Cruises CA gateways and includes airport-to-ship or hotel transfers, air taxes and air fuel surcharges. Viking reserves the right to correct errors or omissions and to change any and all fares, fees and surcharges at any time. For up-to-date prices, please call Viking or your Travel Agent. The cruise ship fuel surcharge is additional revenue to Viking Cruises, as are any additional charges relating to currency fluctuation other than for fully paid cruise fares and full fares, which fluctuations are beyond our control. All fares include cruise taxes, port taxes and fees. Additional terms and conditions may apply. Complete terms and conditions may be found in the  Passenger Ticket Contract  .

Additional airline-imposed baggage charges may apply; for more information on  Airline Luggage Restrictions  or to learn more about allowances and general airline information visit  Airline Information & Restrictions . AIR UPGRADE:  Upgrade to Premium Economy air from $999 CAD per person or Business Class air from $4,499 CAD per person based on select gateways and dates. Additional airline-imposed baggage charges may apply; for more information visit  Airline Luggage Restrictions . Air prices are per person based on cruise/cruisetour check-in date and include transfers plus all government taxes/fees of approximately $160 and air fuel surcharges. Air seats are limited; airfares are subject to change and are not guaranteed until full payment of air is received. For more information about customized air services and US gateways, visit the Viking Air Plus page.

AIR OFFER RESTRICTIONS:  Offer expires April 30, 2024.

NOTE:  North American flights depart one day prior to check-in date. Paid Business or Premium Economy Class may require travel in economy on flights within North America or Europe. Premium economy is limited to specific airlines and we may not be able to accommodate based on aircraft type and availability. Roundtrip airport transfers are included when air is purchased with a cruise or cruisetour package; if air is not purchased from Viking, transfers may be purchased separately. All transfers must be in conjunction with a Viking-purchased cruise, cruisetour, land extension or extra hotel nights. Air prices are per person based on cruise/cruisetour check-in date and include transfers plus all government taxes/fees of approximately $160 and air fuel surcharges. Air seats are limited; airfares are subject to change and are not guaranteed until full payment of air is received.

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• South America
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• Quiet Season Mediterranean
• Australia & New Zealand
• World Cruises
• Grand Journeys

Viking Expeditions

• Great Lakes
• Longitudinal World Cruises

5-Day River Sale

• Free Silver Spirits Beverage Package on select 2025 & 2026 river voyages
• Use offer code SW4