web design travel agency

• Website Planet

6 Best Website Builders for Travel Agencies (4 Are Free) in 2024

Short on Time? These Are the Best Website Builders for Travel Agencies in 2024

• What We Look For in the Best Website Builders for Travel Agencies
• User-friendly design. All the website builders on this list are intuitive and easy to use. You won’t need technical skills to build a website that will draw visitors in – and once your site is live, it’s just as easy to update it with your latest travel destinations, deals, discounts, and blog posts.
• Attractive, mobile-responsive templates. A poorly designed template makes for an unappealing travel site. Equally important are designs that are easy to navigate on all devices, including phone, tablet, and desktop.
• Travel booking features. All the builders on this list offer booking systems that allow clients to check trip availability, reserve, and even pay online if you’ve added e-commerce functionality.
• Must-have marketing tools. Every travel agency needs a website builder that supports their marketing strategy. These builders offer email marketing, newsletters, blogs, and other tools to help you promote your services and attract clients.
• 1. Wix: Wide Range of Travel-Themed Templates and Tons of Useful Features

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• Marketing and promotions. Wix gives you tools to craft professional email campaigns, design newsletters, offer discounts and coupons, and create social media ads and videos. Customizable templates can help streamline your marketing efforts.
• Comprehensive booking system. Wix Bookings makes it easy for guests to book travel services and securely pay online. You’ll also get tools to manage your schedule, calendar, staff, and clients.
• AI-powered website design. To make it even easier to build your site, you can try the Wix ADI builder. It takes just a few minutes to create a personalized website complete with image galleries, text, contact forms, and other valuable content.
• Suite of business tools.  Wix Ascend provides financial, workflow automation, communication, and task management tools that can help you manage and grow your travel agency business. Start for free, then upgrade if you need more advanced features.
• 2. SITE123: Easiest Builder to Get a Professional Travel Site Online Fast

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• Multilingual websites. SITE123 will automatically translate your website into more than one language, allowing visitors to view trip packages and itineraries in their preferred language.
• Custom forms. You can design customized contact and booking forms to gather information specific to each client’s travel inquiry or trip reservation.
• Build brand awareness. Powerful free tools include a digital business card maker, logo designer, and favicon design tool.
• Landing page builder. This new feature helps you design a lead-generating landing page that matches your agency’s brand. Analytics tools allow you to monitor the performance of your landing page, including its conversion rate.

• 3. Squarespace: Best Templates for Visually Compelling Travel Agency Websites

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• Premium marketing tools. Squarespace’s marketing tools allow you to design and send branded email marketing campaigns, create engaging videos, manage mailing lists, and track performance – all from your dashboard.
• Custom template design. Squarespace Blueprint will help you create a custom template design that’s uniquely suited to your travel agency’s goals and vision.
• Third-party integrations. Not only does Squarespace offer robust built-in tools, but you can also integrate a number of apps you may already be using for accounting, customer relationship management (CRM), analytics, and more.
• Excellent social features . Connecting and sharing content across multiple social media platforms, including Facebook, Twitter, Instagram, and TikTok, is easy. Plus, the Unfold mobile app has templates you can use to create eye-catching social content that will amplify your site’s reach.
• 4. Webador: Straightforward Builder for a Simple Travel Site

• Multimedia content. Webador allows you to integrate videos from YouTube and Vimeo to give visitors a first-hand look at tours and travel destinations.
• Social media widgets. If you’re growing a social media following, you can display feeds from platforms like Facebook, Twitter, Instagram, and Pinterest.
• Third-party tools. While Webador doesn’t have an app store, you can use embeds to add features like live chat, follow-up surveys for travelers, marketing campaigns, and countdown timers and clocks for limited time promotions.
• Interactive maps . If you offer bespoke tours, you can guide visitors by embedding maps with highlights to notable locations, tours, or landmarks .
• 5. IONOS: Affordable Option for Smaller Travel Agencies

• Handy SEO tools. The free website checker analyzes your site’s SEO performance and offers tips to improve visibility and boost traffic. For more advanced features like help with sponsored advertising, you can upgrade to a ranking Coach plan.
• Dedicated support representative. You’ll receive personalized support from a dedicated consultant who will answer your questions, discuss your site’s performance, and provide strategies for success.
• Legal and privacy policy templates. Your IONOS website comes with an optional built-in cookie policy to ensure GDPR compliance. This is useful if you work with an international clientele. You’ll also find a legal policy template you can customize to reflect your agency’s practices.
• AI-powered text generation. This handy tool will generate text for headings, trip descriptions, and recommended destinations, saving you time and taking the work out of building your site.
• 6. WordPress.com: Powerful Customization and Functionality for Tourism Websites

• Media integration. WordPress.com allows you to create image galleries, embed videos from platforms like YouTube, and use other media to showcase tours or travel destinations you offer and inspire potential travelers.
• Blogging capabilities. You can share travel stories, tips, and insights, which can help attract and engage prospective clients. Interested travelers can sign up for exclusive paid content or subscribe to your blog’s RSS feed to get the latest travel news.
• Plugins. No website builder can compete with the variety of plugins WordPress provides to improve your site’s features and functionality – over 50,000 at the latest count. Some of the top plugins available aid marketing strategies and assist with SEO.
• Easy design with Patterns . WordPress Patterns are pre-designed blocks and layouts that allow you to quickly customize complex design elements, streamlining your website creation process.
• Choose the Right Website Builder for Your Travel Agency

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The 10 Best Travel Agency Website Designs

After doing tourism website development with many travel agencies, tour providers, and travel websites over the years, we’ve learnt a fair bit about these kinds of websites. One thing has become extremely clear to us: travel agency website designs are possibly the most important part of driving conversions.

Let’s not get it twisted – content is king, and the content / tours / travel options provided are almost always the most important factor on the site. But if you take two sites with the same level of content quality, it’s no doubt that it’ll be the travel websites’ designs that become the deciding factor for the customer, and the usability of the website that drives conversions and directs traffic.

Whether you’re marketing villas in Tuscany, hiking trips in Peru, or the opportunity to go kayak fishing in Alaska, your website’s visual appeal is paramount.

We’ve used our experience with these kinds of websites to write this guide on the best tour and travel website designs. Finding the best practices and design trends that will help you turn visits into conversions, and possibly even repeat customers.

Let’s take a closer look.

Why Tour and Travel Websites Need Amazing Designs

In the travel and tourism industry, visual media has always been one of the best ways to do marketing. The pure fact that you can see the destinations, compare them as if you’re there, and explore them without even visiting is one of the main reasons that postcards, flyers, and brochures are such a common sight in this field.

Combine this with the fact that in 2018, over 80% of travel and your bookings were made digitally , and the general rule that a visual experience is a make-or-break in the digital sphere. It becomes pretty clear that design and visual communications are some of the most important factors in travel.

In addition, there are so many variations on this rule that you could apply to different niches. For example, if you’re selling packages aimed at younger travelers on your travel agency website, you’ll most probably want to gear the imagery and design towards the idea of an influencer-style trip.

If your demographic happens to be pensioners or retirees, then you can communicate the idea of comfort and ease, quickly and without saying a word, using the website design.

Now, this might seem like a lot to get your head around. But by analysing what works and what doesn’t on other sites, you can start to get some ideas and direction (like we did on our guide to the best hotel website designs ). In this guide, that’s what we’re about to do.

Travel Agency Websites: The 10 Best Designs

Let’s take a look at our ten favorite travel agency website designs, each with something of their own that makes them functional, well-designed, and a pleasure to use. Naturally, each of these is a public website. So if you know a little about web design, you can use your browser developer tools to take a closer look at the back-end of these designs.

One note: In the modern-day and age, most websites have some form of interactivity, animation, or movement incorporated into the design. These websites are no different, and while we tried to get the best possible images of the features we loved, we’d recommend giving some of them a visit if to try out some of the features for yourself.

Now, let’s start analyzing.

1. Visit Humboldt

Winning Feature: Gamified one-page design.

Humboldt County is a wooded area in northern California known for being somewhat of the “Hippy County” of the state (which says a lot). It’s known for its redwood forests and remote atmosphere, and their county tourism website does everything to convey and confirm that.

The website is a truly incredible feat of web design, appearing like something out of a story-based video game. In essence, you begin your journey clicking “follow the magic” and are immediately met with four options: Adventurous, relaxing, family, romantic. All against a backdrop of the gorgeous Humboldt scenes (with an Alice in Wonderland wandering around a few of them).

As you follow the path along your click-based adventure, you’re asked to pin locations you’d like to visit on your trip, as each of them appears on screen in beautiful HD video. Following this, you’re asked how you’ll arrive, and are then presented with an interactive itinerary, complete with beautiful animations and illustrations.

This design is such a successful attempt for many reasons. One of these is that the gamified design means it’s really hard not to go through the whole guided process of creating an itinerary. This means that customers will spend longer on the site, or perhaps even run it through a few times.

This is not only great for SEO and user experience but when you combine it with stunning images, you’re leaving the user with a solid memory of what they’ve seen. As well as a great impression that won’t soon go away.

2. Context Travel

Winning Feature: An example of great communicative design.

There’s little worse than that feeling that what you’re being offered isn’t really for you. This is often the case in travel. Take, for example, a hypothetical location you’re looking for a tour of. It’s a great possibility that you might want to get a little deeper into the history, stories, and culture of the location, but all tours on offer are simple walk-and-look tours.

Context Travel eliminates this issue almost entirely. Their tour style – “guided by experts”, as their website states – is the idea of doing in-depth tours for historical or academic tourists. And their website clearly states this, without saying it in such an outright manner.

The clean, sleek web design (especially in terms of space, typography, and color usage) is almost like something you might find on an investment website. Giving a nod to the kind of customer they’re seeking to serve.

In addition, the kinds of photos they have on their website demonstrate certain feelings, or actions: engagement, immersion, study. They are very clearly not the kind of tour group for an influencer or ‘Instagram-traveller’. And they manage to capture just the right audience by speaking to them with a design sensibility that they can understand.

Their apparent formula is a great one – they focused on a niche customer and attempted to engage with that customer. Instead of attempting to turn other non-customers towards this niche. This is somewhat of a divide-and-conquer marketing technique, but it really seems to work for them.

3. Thrillophilia

Winning Feature: Everything is a CTA and you didn’t even realize it.

Thrillophilia is an adventure / extreme tours and activities website, offering a little more to the hardcore, adventurous traveler. They have a beautifully designed website, parts of it similar to an AirBnB design, and great bookings landing page when you first visit their site.

Here, you can search for tours, activities, rentals, etc. They also make use of this landing space to show some stats such as the countries they have on their books, the number of satisfied customers, and the 12000+ tours they provide. These, while they may seem like an obvious touch, can really make for a good, long-lasting impression in the mind of a visitor to the site.

However, there’s something about Thrillophilia’s website that we couldn’t quite put our finger on, that makes interacting with it feel ‘guided’ or ‘directed’ in a manner of speaking. The best way we can put this in words is to say that nearly everything on the website is a CTA, of some sort.

A CTA (or call-to-action) refers to a web or design element (usually a button, or a link) that prompts you to do something, to continue using the website or app. On this website, almost everything works as such – both thanks to color usage (in the buttons, stars, and best-seller tags), and great category buttons.

Their category buttons are specifically a winner. They’re small, rounded images which almost prompt you to “click to enlarge” to see more of the activity or city you’re eyeing.

The user is aware that this will move them to another page, and not simply enlarge the photo. But the association makes interaction easy and natural and encourages you to click, click, click on to explore more of the activities they have on offer.

Sure, you could say the same for a lot of travel and tour websites – the photos often make you want to click on them. However, there’s something extremely natural and guided about Thrillophilia that, whether intentional or not, makes the website a memorable breeze to use and navigate.

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Winning Feature: Everything you need, all in one place.

Agoda has the least-cluttered, shortest-length homepage of all the websites on this list – yet somehow they’re one of the most successful. Established brands don’t usually need to try as hard to retain, or attract new customers. But there are a number of things Agoda is doing well, to ensure they’re one of the top premium travel agent websites around the world.

Let’s take a look at some of the small things they’re doing to keep their website as user-friendly as possible.

Firstly, everything you need from them is immediately accessible and visible, above the fold (meaning: on the part of the page you can see) as you arrive on their homepage.

This includes:

• their booking widget,
• an option to change your location or currency,
• a link to adding your own listing on their service,
• and shortcuts to hotels, flights, airport transfers, and deals/specials.

That’s quite a list – and you probably can’t think of anything that’s missing here.

One of the reasons this works so well is because they’ve got an appropriate usage of space. By including everything necessary with small text links on the landing page, they have managed to save a good amount of space and clutter. Allowing for a large, clean, and easy-to-use design.

Bonus points for their “change background” button which allows for some easy, fun customization when you’re not even logged in. This is another great example of gamification, although some might consider this iteration a little distracting.

5. Holiday Pirates

Winning Feature: Friendly, funny, and comforting copy.

One of the scariest parts of booking tours and activities can be the idea of trusting someone with your money, to secure a product, and deliver what they claim they can offer. Now, one of the best ways to combat this is to have a well-designed website, which speaks to trust and accountability. We can easily say that all the sites on this list meet that requirement.

However, Holiday Pirates have gone the extra step, and presented some truly well-planned copy on their website, making browsing the site a laugh, and allowing things to catch your interest that otherwise might not.

While their website is pretty standard overall, their copy is really a significant step above the rest, and you can easily see why.

“Marra-yes please!” is the name of their tour of Marrakech.

“Crackin’ Krakow” is one of their Polish tours.

The overall tone of the copy on the website is fun, humorous and playful – yet they still have all the important information ready and clear. This is so effective because it helps a visitor let their guard down a little, and trust the site a little more. And they maintain just the right appropriate level of seriousness (where it’s important) so that the entire site doesn’t just come across as a joke.

It’s the ability to tread this line that makes HolidayPirates appear trustworthy, friendly, and on-your-level. This just goes to show how important it is to never take yourself too seriously, and also to take risks and try and do something different. If you tried to convince some travel websites to make their near entire brand identity a humorous one, most would think you’re crazy. But maybe, just maybe, they might be wrong.

Winning Feature: Mobile-first design at its best.

It may seem a little unfair to include AirBnB on this list – after all, they’re probably the most popular, and well-established digital travel company. Furthermore, their Experiences section is really taking off. Meaning they’re really succeeding in pivoting towards experience, and tour-based activities.

Being one of the biggest companies in the niche, of course, means that they have a large budget – and no expense has been spared when it comes to their website and app.

One of the coolest parts of their website is how responsive it is. This refers to elements inside the web page re-organizing themselves as you view the page on devices with screens of a different size. The site has one of the most seamless transitions we’ve ever seen, from full-screen view all the way down to the mobile level.

Now, this is important for two reasons.

Firstly, you ideally want both your app and your website to work in the same way. Take, for example, a user who has only viewed AirBnB through their app, and has to visit the website for the first time. This transition should be as natural as possible, and the user should immediately understand how all the elements they’re familiar with work in a different context.

Secondly, as per the report, we quoted earlier in this article, over a quarter of travel-related searches occurred on mobile in the last quarter of 2018. Mobile is slowly dominating the market. And, as such, AirBnB’s mobile-first approach allows them to create for what is popular, and build upon that by optimizing a full-size version for desktop users.

7. Rome2Rio

Winning Feature: Amazing transport planning widget.

Let’s face it – Rome2Rio is not the most attractive of travel websites. It’s got quite a standard look, and while the design is tasteful, it might not be overly impressive. But, what they’ve done to set themselves apart is to create one of the niftiest and innovative travel tools you could find on the internet.

Their transport search widget allows you to search for transport across the world, across all different transportation types (boats, planes, taxis, trains, etc.), from door to door. This means you simply enter your home address or departure airport, and the exact location of the first item on your agenda at your next destination. It’ll show you the cheapest options for every single leg of travel along the way.

In an interesting way, they have positioned themselves to possibly become a very important part of the digital travel agency world. You might book your activities and tours with another one of the websites mentioned in this list. But Rome2Rio can still offer the added convenience of organizing all your transport beforehand.

This is, once again, sort of a divide-and-conquer approach, allowing them to focus on a niche where there is less competition. The closest tool we’ve seen, to something like this, would be Google’s very own travel features, and even then it’s not quite as handy as this one.

Winning Feature: Photos and designs communicate their values expertly.

It seems, these days, that web design and UX (user experience), are extremely dependent on trends. And one of the biggest of those trends, in recent years, has been the rise of eco-friendly travel and tourism initiatives.

BoutEco calls themselves “stylish and sustainable”, and offer a service to help eco-travelers find hotels and accommodation that align with their own morals. They also help eco-conscious hotels improve their sustainability, and allow newer ones to transition into a sustainable model with their help.

Now, nothing about their site screams eco-friendly on face value – it’s just a lot of beautiful accommodation shots in nature. However, there are small hints or ‘gives’ that allude to sustainability.

For example, all their photos are strictly taken at a wider angle, showing as much as possible – or more directly, not hiding anything. In addition, the layout of the website feels extremely ‘clean’ and directed – both values that are extremely important when it comes to sustainability.

This is possibly the most subtle example of good design on this list, but it’s so well executed that it definitely deserves some recognition. Not every attempt at connecting with a user, or improving their experience, needs to be blatant or obvious. Sometimes subtlety is key, and in cases like this, we can easily see why.

9. Get Your Guide

Winning Feature: The most stunning images in the game.

We all know Get Your Guide and their stunning cover images that pop up to meet you upon arrival on their site. One of the most interesting things about GYG’s fantastic image use is that it doesn’t need to be explained, broken down, or studied. You can immediately see that it works, and see how.

So, you might ask, what can I learn from their site if I already know how important good images are? Well, it’s more of a reference point than anything else.

Any photographer preparing images for a tour or travel site would be well advised to take a look at Get Your Guide’s website and images as a reference point. Studying the way their photos are broken down, what kind of colors, landscapes, visuals, etc. they focus on will almost definitely lead to a more impressive and successful set of pictures.

Secondly, if there are subjects in the photo, they’re more than often facing away from the camera. This helps keep that immersion of placing yourself in the shoes of that traveler or imagining yourself standing at the given viewpoint.

This is an example of really breaking down and dissecting the user experience. Taking a known principle such as “ Great photos sell tours ”, and going one step further, asking what it is that makes great photos great, and what about a great photo can really sell an activity.

10. With Locals

Winning Feature: Well-planned categories, and info – with personalization.

WithLocals, similar to Context Travel, is a niche tour and activity agency. Allowing those seeking genuine experiences to partner up with locals all around the world. These locals then guide them on customizable tours, through classes, activities, and more.

Now, this is a fantastic idea – and in our opinion long overdue. However, this could get messy – after all, you’re dealing with thousands of locations, dozens of dialects, and languages. And the idea of customizable tours alone can be a tricky road to venture down, for the tour providers. Luckily, WithLocals encountered none of these issues.

Their website is a great example of one of the most important principles of SEO, which has a large amount of crossover into design and UX: Categories.

Firstly, WithLocals has their simple categories – these are the ones you might imagine someone might search on Google, such as “day trips”, “night tours”, “family-friendly”, etc.

Next up, they’ve broken down their popular section into two: one for locations, and another for experiences or activities. This means that, at a glance, you can get an idea of some of the more places to visit, as well as which kinds of tours, are the most popular across the board.

Spoiler: it’s food-related… No surprises there, and it fits in with their authentic and local theme.

Past this, they have a blog-feed style panel of buttons to various categories, which they have seemingly identified based on what their users are looking for. For example, their categories like “Top 5 Cities for Foodies”, and “Top 5 Cities to visit with Kids” – all serve a great user experience. Allowing you to find what you’re looking for all within one click of the home page, while still offering something for everyone.

This is less divide-and-conquer and more of a strategic shotgun approach. First, spray and pray and see what hits, and secondly, focus only on the spots where hits happened – metaphorically speaking of course.

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What do the best Travel Agency Websites have in common?

Well, that got pretty deep, pretty fast. Let’s do a little refresher, and just touch on the most important points – the things all these websites have in common, and the ideas that are being followed across the board.

Mobile-first Design Principles

As we mentioned, mobile is taking over. This means that it’s important to choose either a mobile-first or desktop-first design. The former is definitely more popular, just look to Twitter’s current desktop website as an example.

Building upon this, you want to make sure that learning how to interact with your website is seamless regardless of the device. To use another common example, YouTube has a fantastic mobile version, where pretty much every single desktop function has been transported over in one way or another.

While there’s a good few thousand pixels difference between your desktop and mobile version, they should essentially be windows to the same exact thing, and feel like it too.

Large, Stunning Images

We won’t repeat ourselves again here – to keep things simple, use lots of large, stunning images. Remember, however, that images are some of the elements that can take the longest to load on a webpage. And as such, you should make sure your images are appropriately compressed and ready to be served as fast as possible – on a CDN if possible.

Also, while we’re on the topic, free commercial use images might be handy and readily available. But having your own individualized images will always help set you apart from the rest, and are such a worthwhile investment.

Integrated Widgets for Bookings and Reservations

A custom widget can be a great expense, and it can be difficult to create from scratch – but it’s one of the best ways to truly separate yourself from the competition. If you can craft your own truly individual functionality that no one else can compete with, you’re well set up to dominate a niche.

That being said, it’s not imperative, and if you can achieve a similar ease-in-use of your website using simple, effective categorization, CTA’s, and tooltips, then by all means you’re on the right track.

A Top Class User Experience

UX is the name of the game, and it’s here to stay. You should always be asking yourself what the user wants, and careful of how you impose your own goals and aims for a website. At the end of the day, the users define how a website will be received and used.

This isn’t to say that the user is in complete control. But at the end of the day, an app or service that’s trying to satisfy some gap in user intent will always be more successful than one that’s attempting to “tell” a user that they need the service being offered.

In Conclusion

You’ve got some pointers and some quite in-depth breakdowns. The best way to stay in the loop with these kinds of principles moving forward? Analyze, analyze, analyze.

One of the best efforts you can make when trying to improve your website, product, or service is to analyze your competitors. See what they’re doing better / worse than you are, and start strategizing.

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Travel Agency Websites: 15+ Inspiring Examples

Last Updated January 5 2024

Written By Steve Benjamins

The best travel agency websites show potential customers why they need a travel agency to make a trip the best it can possibly be. Chosen website builders should make the user experience easy to navigate and ultimately, easy to get in touch with the agency.

Beautiful, high-end photography is also an absolute must that should give a sneak peek into some of the locations and trips they can create. A good travel agency website should advertise it’s specialties, be it luxury trips, more budget friendly options or corporate travel.

It’s important for those interested in hiring an agency to feel confident that the agency is a good fit for them, and that professionalism is at the forefront. After all, traveling is a financial investment and a travel agency should guarantee that the client investment goes smoothly.

Tip: Use ← and → arrow keys to browse.

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1. Pack Up + Go

Pack Up + Go is a travel agency that specializes in surprise vacations. Travelers fill out a survey about their travel preferences, budget etc. The travel agent will then plan every aspect of the trip accordingly. This type of vacation is perfect for those who love to travel and be spontaneous, but don’t like creative travel planning. It’s also a great way to explore new places without any preconceived notions or expectations.

2. The Global Nomad

Established in 2015, The Global Nomad is a full-service travel agency website that specializes in international travel. They offer a wide range of services, from booking flights and hotels to organizing car rentals. Their goal in the travel industry is to make international travel easy and accessible for everyone.

3. Avenue H

Avenue H is a comprehensive travel agency that provides it’s members with exclusive luxury trip planning. The travel agency website features a professional design and offers a ton of unique trip options including both popular destinations and hidden gems for potential customers.

4. Allure Travel

Allure Travel is a full-service travel agency that specializes in creating custom travel experiences for its clients. Whether you’re looking for a romantic getaway, a family vacation, or an adventurous trip, Allure Travel can help make it happen. The travel site sets customers up with experienced agents that work to understand your travel goals and budget, and then create a personalized itinerary that includes everything from flights and hotels to activities and dining.

5. Explorateur Travel

At Explorateur, travel booking is about more than just ticking items off a list. They believe that travel should be a customized adventure, and aim to create the best adventure possible. They do this with a range of services to help form the perfect trip, from choosing the right destination to hotel booking and activities.

6. Huffman Travel

Huffman Travel is a full-service travel agent website with a beautiful homepage, featuring a slideshow and user-friendly design. The agency has a team of 20 different agents that are known for providing exceptional customer service when creating relaxing vacations, cruises and special events.

7. Roam Travel Company

Roam Travel Company is a professional agency that provides expert guidance and planning of services to luxurious locations around the world. This specific online travel agency website is one of the most attractive we’ve seen due to its homepage, design elements and intriguing slideshows that make you want to immediately book a trip.

8. Classic Travel Connection

Classic Travel Connection believes that one’s journey should be as rewarding as the destination. As a full-service travel business in Alabama, their team is dedicated to helping clients experience the world in all its wonders. Whether you’re interested in exploring ancient ruins or soaking up the sun on a sandy beach, they’ll work hard to create a custom travel itinerary that suits your needs.

9. Poe Travel

Poe Travel has been in the travel business since 1961. They have a massive amount of expertise to give their clients and continue to prove why hiring an agency to plan is always worth it. We love the travel agency website design for it’s unique landing page that grabs your attention. They also have a travel blog where you can read about and view some of the fabulous trips they’ve planned.

10. Earth + Ocean Travel Co.

Erin Lindeman is the travel agent and event planner behind Earth + Ocean Travel Co. She specializes in planning destination weddings, honeymoons as well as vacations in general and guided trips. Her bright and airy web design makes the user experience easy, and the high-quality photography creates a professional online presence.

11. Milk + Honey Travels

One of the best travel agency websites we found is Milk + Honey Travels, a boutique travel agency created by a world traveler named Bri. We love it’s design template, crisp typography and the gorgeous photography. Visitors will instantly get a feel for the passion behind the brand with it’s content, design elements and interesting travel blog.

12. Big Adventure Travel Company

The Big Adventure Travel Company plans excursions around the world that focus on experiencing culture on a global level. The photography and typography in this website template display a noticeable vibe that sets this website apart from others and the type of trips they thrive off planning.

13. Liberty Travel

The Liberty Travel agency website is a corporate agency that will professionally plan a wide variety of trips including group trips, honeymoons and family vacations. Additionally, they will organize guided tours and cruises for a truly custom vacation experience. This website builder template also has a direct booking site that immediately connects the travel agent with the trip chosen.

14. Ciao Bambino!

Ciao Bambino! is a full service travel agency website that provides expertise in family travel excursions around the world. They love to create lasting memories that build relationships and experiences that will never be forgotten. Families can plan the trip of their dreams that will fit into the appropriate pricing, age-range and activities.

15. United Travel Visa

The United Travel Visa company has over 10 years of professional experience. This travel agency assists with travel, visa applications and obtaining them quickly and has a great reputation for doing so. The website displays testimonials from previous customers that the travel business has served successfully.

16. Alphabook

Luxury vacations and exciting activities are Alphabook’s expertise within the travel business. Traveling around the world, by private jet or yacht are a couple of high-end trips they might plan. The website template offers simple functionality for potential customers and includes attractive photography, easy to read typography and pricing information on their memberships.

17. Custom Travel

Custom Travel Agency is located in Victoria Texas and has been in the travel industry for more than 20 years. They are certified specialist in coordinating Sandals getaways, family trips to Disney and much more. Customer reviews are included in the website template that showcase their professionalism, as well as easy access to contact information and social media plugins.

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Travel websites

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Roaming Free: Web Design

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Fast Cover Home Page - Above the fold

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We are looking for a one-pager which displays a description and photo's form one holiday home. Visitors of the website must be informed how the house look like and what specifications it has. Also some new and information about what you can do in the area. The site must be looking so nice that you want directly book a vacation to this home.

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https://99designs.com/profiles/3143151

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Website design for Classic Travel.

Tablet View - Monte-carlo.mc Homepage

Website for travel health insurance

SimplyGlobal is a marketplace for Indians living in the US and other countries. One of the main services is the travel health insurance comparison and purchase. This design contest is for this service only ------------------------------------------- Let's start a One-to-One project
Reach Out to Us:
https://99designs.com/profiles/3143151

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The design was for a travel company with exotic destinations. The three key areas should be displayed and also some information about the company.

Travel websites not a good fit? Try something else:

How to create your travel website design.

If you want an amazing travel website that stands out from the competition, work with a professional designer. Find and hire a designer to make your vision come to life, or host a design contest and get ideas from designers around the world.

Start a contest

Designers from around the world pitch you ideas. You provide feedback, hone your favorites and choose a winner.

Start a project

Find the perfect designer to match your style and budget. Then collaborate one-on-one to create a custom website.

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What makes a good travel website?

A great website shows the world who you are, makes people remember you, and helps potential customers understand if they found what they were looking for. Websites communicate all of that through color, shape and other design elements. Learn how to make your travel website tell your brand’s story.

Types of websites There are 8 different types of websites. Find out what they are, so you can decide which will meet your needs… Keep reading

How to create a website Creating a website can be complicated. This guide will walk you through the process of getting a website step-by-step… Keep reading

Web design colors Choosing the right website colors can highlight your business’ strengths and help you attract the right customers… Keep reading

Create A Website Today

Travel Agency Websites (Website Examples And Inspiration)

Last Updated on April 4, 2024 @ 5:46 pm By your favorite researcher Chris Pontine

My content is reader-supported by awesome people like you.  Which means I could earn a commission.  Learn more here !

Ever wondered why some travel agency websites outshine others?

In the bustling digital landscape, having a well-structured and visually appealing website is crucial for any travel agency.

Join us as we embark on a journey exploring top-notch travel agency websites—whisking you away on a design-inspired journey.

We’ll drill down on their standout features, and share insider tips on creating an engaging travel agency website and why these examples should influence your digital voyage.

Inspiring your next website creation , this review is the first-class ticket your agency needs for a successful online presence.

Table of Contents

Adams & Butler

Adams & Butler is a luxury travel company that specializes in tailor-made, exclusive experiences. The website exudes sophistication with its elegant design featuring a clean and intuitive layout.

The use of high-quality images and a subdued color palette adds a touch of luxury, reflecting the brand’s commitment to premium travel services. The site incorporates a seamless navigation system, making it easy for users to explore their curated offerings.

Custom Travel Victoria

Custom Travel Victoria is dedicated to providing personalized travel experiences in Victoria, Australia. The website design is characterized by a harmonious blend of vibrant visuals and user-friendly features.

The use of local imagery and engaging graphics creates a connection with the destination. The site’s responsive design ensures a smooth experience across various devices, while the intuitive booking system simplifies the travel planning process.

Earth & Ocean Travel

Earth & Ocean Travel offers eco-conscious travel experiences, focusing on sustainable and responsible tourism. The website’s design reflects these values through its use of earthy tones, eco-friendly imagery, and an intuitive layout.

The inclusion of informative content about sustainable travel practices and a blog section enhances user engagement. The site’s navigation is straightforward, providing easy access to essential information.

Classic Travel Connection

Classic Travel Connection specializes in creating timeless travel experiences. The website boasts a classic and elegant design, incorporating a refined color scheme and high-quality imagery.

The use of immersive visuals and strategically placed call-to-action buttons ensures a captivating user experience. The site also features a user-friendly inquiry and booking system, making it convenient for visitors to express their travel preferences.

Blue Orange Travel

Blue Orange Travel is a dynamic travel agency offering a range of exciting destinations. The website’s design is characterized by its vibrant color palette and modern layout, reflecting a sense of adventure.

Engaging animations and interactive elements add a playful touch, making the site visually appealing. The inclusion of customer testimonials and a well-organized itinerary section enhances the credibility and user-friendliness of the site.

Travel Store

Travel Store is a comprehensive travel agency providing a wide array of travel services. The website stands out with its clean and organized design, featuring a minimalist aesthetic and a user-friendly interface.

The use of high-quality images and concise text ensures a streamlined browsing experience. The site incorporates robust search and filtering options, allowing users to quickly find the information they need.

Thrillophilia

Thrillophilia is a platform that curates and offers a wide array of adventure and experiential activities across different destinations. The website’s design is characterized by its user-centric approach, featuring a clean and intuitive interface.

The use of high-quality images and concise, informative content ensures a visually appealing and informative experience. The site also incorporates a robust search and filtering system, allowing users to easily discover and book unique adventures.

Ciao Bambino

Ciao Bambino is a family travel planning platform that specializes in creating tailored vacations for families. The website boasts a warm and inviting design, reflecting the family-friendly nature of its services.

The use of cheerful colors, relatable family imagery, and a well-structured layout enhances the user experience. The site features informative content, including destination guides and travel tips, providing valuable resources for parents planning family-friendly getaways.

POE Travel is a luxury travel agency that offers personalized, high-end travel experiences. The website’s design exudes sophistication and elegance, with a refined color palette and tasteful visuals.

The use of high-quality images and minimalistic layouts reinforces the brand’s commitment to luxury travel. The site features a user-friendly navigation system, allowing visitors to easily explore the curated collection of luxury destinations and services.

Big Adventures

Big Adventures is a travel platform that caters to adventure seekers, providing unique and thrilling travel experiences. The website’s design is characterized by its dynamic and bold aesthetic, featuring vibrant colors and captivating visuals.

The use of engaging animations and interactive elements adds excitement to the browsing experience. The site also incorporates a well-organized itinerary section and clear calls to action, making it easy for users to plan and book their next big adventure.

Frequently Asked Questions about Travel Agency Websites

What makes a good travel agency website.

A good travel agency website is both visually appealing and user-friendly. It should feature high-quality images and videos showcasing stunning travel destinations. Functionality is crucial too, with intuitive navigation, speedy load times, and clear calls to action. Additionally, essential website features include detailed travel information, reviews from past clients, and a convenient booking system.

How can a travel agency website attract more visitors?

By focusing on SEO (Search Engine Optimization), you can improve your website’s visibility on platforms like Google. This involves optimizing your content with relevant keywords, ensuring quick load times, and having a mobile-friendly design. Regularly updated, engaging content also encourages repeat visits while social media integration allows potential customers to easily share your offerings.

What kind of content should be on a travel agency website?

The content should offer value to potential travelers. This can include detailed descriptions of destinations, attractive travel packages, reviews and testimonials from past clients, and useful travel tips and guides. Quality visuals like photos and videos of the destinations are also vital to enticing visitors to book a trip.

Should a travel agency website integrate social media?

Absolutely! Social media integration allows users to share content easily, potentially increasing your website’s reach. Displaying your own social media feeds also promotes interaction, driving user engagement and building a community around your brand.

How important is mobile optimization for a travel agency website?

With increasing numbers of travelers conducting their research and bookings via smartphones, mobile optimization is crucial. A website optimized for mobile users provides an improved user experience — faster load times, easy navigation, and readable content — and this can lead to increased bookings. Furthermore, Google ranks mobile-friendly sites higher, boosting your SEO efforts.

Can a blog enhance a travel agency website?

Definitely! A blog allows you to share more in-depth information and stories, further engaging visitors. It also provides an opportunity to naturally incorporate keywords, supporting your SEO strategy. Regularly updating your blog with fresh, relevant content can encourage repeat visits and help to establish your brand as a trusted voice in the travel industry.

About Christopher Pontine

Chris has been running Creating A Website Today for over 9 years. His goal is to provide you with his best opinion on what is the best website builder for his readers. In his spare time he enjoys sports, biking, family, bonfires, movies, and swimming. Chris has also been featured on The Associated Press, Fit Small Business, Business.com, Olark, and many more.

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30 Travel Agency Website Design to Fuel Wanderlust

• BY Bogdan Sandu
• 18 January 2024

Imagine this: you’re about to step into a world painted with the colors of far-off places, a digital doorway that opens up to avenues unexplored and destinations that whisper tales of adventure.

That’s the magic a well-crafted travel agency website should spin. Now, envision igniting that wanderlust through impeccable design and user-centric interfaces. That’s where we step in.

In this seamless blend of aesthetics and functionality, your screen becomes a canvas where every pixel resonates with the heartbeat of travel.

We’ll unfold the essentials of creating an experience that not only showcases destinations but also guides users effortlessly through their journey—from inspiration to itinerary.

By the curtain fall, you’ll be equipped with the blueprint to cast websites that are not just visually arresting but also rich in engaging content , intuitive navigation , and seamlessly integrated booking systems .

Your takeaway will be a cache of tried-and-true insights into travel agency website design examples that stand as beacons of innovation in the digital travel landscape.

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28 Best Travel Website Design Examples for 2024

Are you aware that an improperly designed travel website can alienate potential customers and hinder user experience?

In an era where user accessibility is paramount, neglecting proper website design can be costly. The best website builders like Wix and Squarespace provide you tools for creating visually stunning and accessible travel websites.

Just as ADA compliance is crucial for inclusivity, travel websites must prioritize aesthetics and user-friendliness.

This blog post covers the 28 best travel website design examples that serve as inspiration to elevate your travel website appeal and user experience.

Let’s get started.

1. Big Adventure Travel Company

Made with Squarespace

Big Adventure Travel Company has a website design urging you to live the world, not just see it. Above the fold, a dynamic carousel showcases destinations, people, and travel vehicles, igniting excitement for your next trip, perhaps even to the Hawaiian Islands. 

The white background offers a clean canvas for easy access to information, complemented by a rectangular call-to-action button urging you to experience the world.

Scrolling down, find Instagram and Facebook icons, fostering seamless social media connection. The company’s phone number and email address are conveniently in the footer for quick and direct communication.

2. Along Dusty Roads

Along Dusty Roads, curated by Andrew & Emily, unfolds the beauty of a life filled with travel on its website. Above the fold, a clear picture of a desert captivates visitors, displaying mastery in taking photos.

With a white background providing a crisp canvas, the website showcases outdoor activities through a card layout, combining captivating photos with detailed descriptions of different locations.

For those inspired to follow their journey, a prominent purple box invites visitors to connect with Along Dusty Roads on Instagram. This travel website has social proof, encouraging others to join the community of travel enthusiasts.

3. Champlain Tours

Made with Wix

Champlain Tours beckons travel enthusiasts with stress-free global experiences, day trips, and short-term excursions, standing out among the best travel agency websites. 

This tourism website design, adorned with a calming color scheme of Chatham blue and white , creates an inviting digital space that encourages visitors to explore.

Navigating the site is effortless, thanks to a sticky menu bar and a clever logo that doubles as both the home and refresh button. The thoughtful addition of a sign-up box invites engagement, allowing users to sign up for tour updates.

4. Bella Vista

Bella Vista's website design boasts captivating picture backgrounds that dynamically change as visitors scroll down, incorporating enticing design elements to entice travelers. 

This travel blog now includes a chat widget at the bottom for seamless communication with customer care, making the experience more personalized.

A sticky menu bar remains readily accessible as users explore the site. The thoughtfully integrated form simplifies the booking process, allowing travelers to register check-in and check-out dates effortlessly.

Bella Vista is user-friendly for those who want to plan and book accommodations through this well-designed travel website.

5. Pack Up + Go

Pack Up + Go is a travel website tailored for spontaneous exploration of the US. With a jacked ice, black, and white color scheme against a clean white background, Pack Up + Go is one of the design examples.

Engage seamlessly with the travel experience by subscribing to their newsletter through a strategically placed pop-up box. 

The black curved edge call-to-action button boldly says book your vacation, inviting users to embark on a journey with simplicity and spontaneity. 

Pack Up + Go design harmonizes visual appeal with user-friendly features, making it a standout choice for those seeking adventure and surprises in their travels.

6. Classic Travel Connection

Classic Travel Connection transforms vacations into extraordinary experiences. I love the use of a clean white background as a canvas for a carousel of high-quality pictures above the fold, showcasing enticing destinations.

Engaging visitors effectively, social media icons on the menu bar connect users with the broader travel community, fostering user engagement.

This travel website integrates a live chat widget , allowing users to interact and inquire about various aspects of their journey.

This stunning web page goes beyond showcasing destinations, ensuring every visitor finds the information they need for a memorable vacation experience.

7. Poe Travel

Poe Travel positions itself as an easy and rewarding approach to booking through travel advisors. The light coral, white, and black color scheme against a clean white background sets an inviting tone. 

High-quality pictures showcase popular destinations, while the inclusion of city guides distinguishes this website from other travel platforms.

The bottom-of-the-page map helps visitors locate Poe Travel, enhancing user experience. Beyond a mere booking platform, this website is a trusted travel advisor, providing services and valuable insights into various cities and sought-after destinations. 

8. Earth + Ocean Travel Co

Earth + Ocean Travel Co specializes in crafting memorable experiences for destination weddings, groups, honeymoons, and retreats.

This travel website invites users with a high-quality aerial view of a beach above the fold, setting the stage for an enticing exploration of vacation spots. 

I love how the web design features a white background and clear pictures of multiple attractive locations, helping simplify the traveler's decision-making process.

Social media icons on the menu bar connect visitors to a broader community, enhancing engagement with this travel-centric platform.

9. The Sofia Log

The Sofia Log is a website capturing the essence of Sophie's diverse passions. I love the Jasmine white and black color scheme as it complements the clean, clear pictures, showcasing high-quality photography and emphasizing a thoughtful web design.

This travel website footer features social media icons, allowing visitors to stay connected with Sophie's adventures. A strategically placed pop-up form encourages engagement, requesting email addresses for newsletter subscriptions.

Enthusiasts receive regular updates and enjoy high-quality images from this sailor, ballerina, pyromaniac, and environmental scientist's salty soul.

10. Chasing Buffaloes And Beyond

Chasing Buffaloes And Beyond is a website narrating the explorations and adventures of a travel-loving family with its brand's story through stunning photos. The card layout on this website elegantly showcases pictures of the locations this family visits.

A clean white background invites visitors to join their journey. I love the strategic placement of social media icons at the bottom of the page. These social media icons ensure easy connectivity.

There is a captivating large picture of nature above the fold that captures attention and reflects the significant investments in creating a visually engaging travel experience.

11. A Way Abroad

Made with Webflow

A Way Abroad, the ultimate resource for women dreaming of a life abroad, stands out with its thoughtfully designed travel website. 

The white, orange, and pale Robin egg blue color scheme creates a visually appealing backdrop, complementing the artistic picture of a happy traveler. 

Navigating the site is easy with a sticky menu bar, ensuring visitors seamlessly explore the content and resources A Way Abroad offers.

This travel website design captures attention and caters to the needs of those seeking information and inspiration for a life abroad.

12. Home Sweet Home

Home Sweet Home's travel website offers potential customers a welcoming and visually appealing experience. An old restored farmhouse against a clean white background suggests a blend of authenticity and modernity, creating a visually pleasing contrast. 

There is a helpful map that assists users with trip planning. This travel website has a white background and clear pictures, enhancing the user experience. 

Home Sweet Home ensures that visitors can easily reach the destinations they offer by providing all of their contacts on the footer.

13. Sea Breeze Panormos

Sea Breeze Panormos perfectly blend classical Cycladic style with modern functionality. This tour company website communicates an authentic island feel with whitewashed walls and stone elements. 

The white background provides a clean canvas, while the sticky menu bar ensures easy navigation. Additionally, the social media icon widget remains fixed, allowing users to stay connected as they scroll down. 

An embedded map enhances user experience, helping them locate Sea Breeze Panormo's beautiful properties. 

This travel website ski

14. Milk + Honey Travels

Milk + Honey Travels, experts in individual, inspired, and imaginative travel, present their expertise through a website designed for seamless exploration. 

Against a clean white background and black text, beautiful photos capture key information, enticing visitors with glimpses of destinations like African safaris.

Strategically placed on the header, social media icons facilitate easy connection, inviting users to delve into a community of like-minded travelers. 

This travel website design, adorned with high-quality pictures, invites exploration. A rectangular Contact Us CTA button makes it effortless for visitors to embark on their personalized journey with Milk + Honey Travels.

15. All-Inclusive Vacations Search

All-Inclusive Vacations Search is a seasoned travel agency with over 30 years in hospitality. This travel website design is for seamless international travel exploration. 

I love its white and bright orange color scheme and sticky menu bar, creating an inviting landing page. 

This travel website uses a white background that enhances readability. The transparent call-to-action buttons , urging users to call us now, reflect a commitment to accessible and personalized service. 

I love how the graphic design ensures a user-friendly experience, guiding visitors through the wealth of expertise All-Inclusive Vacations Search brings to travel.

16. The Berlin Storyteller

Dennis Behnke, The Berlin Storyteller, invites prospective travelers to explore Berlin through the carefully crafted design of this website. 

The navy blue and white color scheme exudes sophistication, complementing high-definition pictures of iconic locations in Berlin. 

I love how this travel website design incorporates a sticky menu bar and a striking navy blue call-to-action button, directing visitors seamlessly to the available tours. 

This user-friendly platform ensures a smooth experience for those seeking private tours in Berlin, focusing on simplicity and visual appeal.

17. Grand Forest Metsovo

Grand Forest Metsovo travel website beckons visitors with eye-catching photos showcasing the natural beauty and its connection to the hotel. The high-quality and clear pictures provide a vivid glimpse into the charm of this destination. 

This travel website design includes a sticky menu bar for easy navigation. A hamburger menu on the menu bar helps with additional options, linking to other parts of the website. On getting to the homepage, a strategically placed pop-up box unveils exclusive offers.

18. World of Wanderlust

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World of Wanderlust invites you to embark on thrilling adventures and explore travel destinations across the entire continent. 

This travel website design, characterized by a clean white, black, and brown color scheme, creates an elegant and inviting atmosphere. 

A sticky menu bar ensures easy navigation, allowing users to browse through captivating travel stories. World of Wanderlust prioritizes user engagement by featuring a pop-up box with an email field. 

By inputting your email address, you can join their mailing list, staying connected with the latest travel updates, destination highlights, and exclusive offers from the travel agent.

19. The Bucket List Family

The Bucket List Family is a great website where a white background sets the exact feeling for an immersive experience.

Above the fold, stunning images paint a vivid picture of their global adventures, while high-quality pictures throughout the site bring their family travel journalism to life.

This travel website is a visual delight, offering more than just information. With social media icons neatly placed on the footer, users can easily connect and share the captivating journeys of the family.

Immerse yourself in The Bucket List Family, where a seamless blend of website design and stunning images makes every virtual visit an enchanting travel experience.

20. Aperture Tours

Aperture Tours, specializing in professional photography guided tours, showcases its expertise through a website designed for all levels of enthusiasts. 

Against a clean white background, this site presents clear, good-looking pictures of locations arranged in an engaging card layout.

Aperture Tours proudly displays logos of magazines and TV stations it features in, spanning many industries. 

This travel website offers almost half of its tours in diverse locations, including the vibrant landscapes of live Africa, making it a reliable guide.

21. Under30Experiences

Under30Experiences welcomes young travelers with a vibrant parsley, white, and pink color scheme at first glance. 

This travel website design plays a huge role in travel accessibility, featuring a pop-up box offering a discount, and encouraging visitors to visit exciting destinations. 

With a thoughtful chat widget and a unique logo serving as the homepage and refresh button, this travel website creates an engaging and user-friendly experience. 

Pictures of different locations and descriptions are in the card layout, making it easy to understand which locations the visitor is looking at.

22. Get Your Guide

Get Your Guide, connecting millions of travelers with unforgettable experiences worldwide, offers a vibrant website design. 

As visitors scroll, catchy animations engage, helping potential customers understand the depth of available adventures. 

Against a crisp white background, a royal blue curved CTA button invites exploration, encouraging others to join this dynamic journey. 

The Portland Orange, white, and royal blue color scheme creates a visually appealing backdrop for travelers to embark on their next unforgettable experience.

23. Jon’s Carmel Market Cooking Class and Food Tour

Jon’s Carmel Market Cooking Class and Food Tour takes you on a cultural journey with its website design. The white and Persian red color scheme and a clean white background create a visually inviting homepage. 

Clean, clear pictures and a sticky menu bar enhance the user experience. Personal stories are woven into the photos, showcasing the unique touch of this mother-daughter photography team. 

A video on the homepage features the Israeli mentality, offering a dynamic preview of Jon's immersive culinary experience. This website beautifully captures the essence of the tour through its thoughtful design elements.

24. Bouteco

Bouteco travel website, a purpose-led non-profit consultancy, showcases trusted sustainable luxury travel content. As you scroll, high-quality images of different locations unfold, inviting exploration with captivating visuals. 

A transparent rectangular CTA button encourages users to explore Bouteco loves, guiding them through the commitment to authentic and greenwash-free storytelling of the website. 

Users can easily find contact information, a newsletter sign-up, and social media icons on the footer, enhancing engagement with this platform dedicated to sustainable travel experiences.

25. Inward Travel

Inward Travel Experiences is a travel website example that showcases a dynamic design. I love how this homepage immediately captures attention with a compelling video above the fold, featuring enthusiasts immersing themselves in invigorating cold water activities. 

This company’s logo cleverly serves as both the home and refresh button, adding a touch of seamless navigation to this tourism website. 

A practical sticky menu bar enhances user accessibility, staying fixed as visitors explore the diverse offerings. This travel website has a prominent green rectangular-shaped CTA button that beckons users to take action.

26. Tourism Richmond Hill

Richmond Hills is a travel website that invites exploration of vibrant offerings, spotlighting great restaurants and captivating entertainment. 

This travel web design features a soothing palette of pale olive green, sky blue, and light tan , creating an inviting atmosphere for visitors.

With a user-friendly interface, this travel site boasts a sticky menu bar, ensuring easy navigation while exploring the diverse attractions. 

The clear pictures complemented by simple text font enhance the overall visual appeal, providing an enjoyable experience for users discovering the charm of Richmond Hill. 

27. Selective Potential

Selective Potential, home to blogger Tieka, offers an excellent example of a travel website design. Against a clean white background, potential customers can easily navigate through Tieka's Michigan lighthouse adventures. 

Social media icons on the menu bar encourage engagement, while a brown curved shape CTA button , inviting users to read more, enhances the overall user experience. 

Explore with Tieka and discover the beauty of Michigan lighthouses through this thoughtfully designed platform.

28. Echo Fitness

Echo Fitness goes beyond conventional exploration by focusing on nutritional options and functional fitness, emphasizing their vital role in sustainable overall health. 

This web design uses a crisp white background and a calming color scheme of white, sky blue, and black , providing a visually soothing experience for visitors.

Whether you want to visit Australia or explore the travel industry, its social media icons are conveniently on the menu bar, encouraging users to connect and stay updated. 

The clean and clear pictures throughout the site enhance its aesthetic appeal and serve as a visual guide. This travel agency website offers a unique blend of fitness exploration and sustainable well-being.

Travel Website Examples FAQ

To create a compelling travel and tourism website, focus on showcasing unique things visitors can experience, separate yourself from other websites with your own unique storytelling, and craft content that helps potential customers understand the destination's allure.

Tourism websites are platforms with eye-catching photos to entice visitors to discover interesting locations and attractions. These sites often provide information on language exchanges, offering a comprehensive guide for travelers.

Wix and Squarespace are excellent website builders for a travel site, offering diverse site features that effectively communicate unique experiences. Whether you are a mother-daughter photographer team or an individual adventurer, these platforms provide user-friendly tools to build your own travel site.

Craft a comprehensive tourism and travel site by including captivating destination descriptions, vibrant visuals, travel itineraries, and user-friendly navigation for a seamless visitor experience.

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10 Best Travel Website Design Examples That Will Make You Want to Pack Your Bags

published 13, October 2020

updated 24, July 2023

For several years, tourism has been a significant contributor to the global economy, and many countries rely on this sector for their GDP growth. However, the COVID-19 pandemic presented an unparalleled challenge to the industry in 2020. With most countries imposing travel restrictions or in lockdown, tourism faced immense pressure to stay afloat.

With the internet being the primary source of information for many people, travel websites have become crucial in providing comprehensive details about tourism services and attractions. It’s no wonder that tourism companies invest heavily in their online platforms, ensuring they are as user-friendly as possible.

As a web design agency that has worked with various travel agencies, we understand the importance of creating exceptional travel websites in 2023. We’ve compiled a list of some of the best travel website designs to get you inspired.

Captivating Travelers: Must-Have Features for an Outstanding Tourism Website

Before we start exploring the best travel websites, let’s define what makes a great tourism platform and what features you should consider when designing one in 2023.

• Visually Appealing Design: A clean, modern, and visually appealing design is crucial for capturing visitors’ attention. High-quality images and videos showcasing the destination’s highlights, culture, and natural beauty are essential for evoking a sense of wanderlust.
• Easy Navigation: A user-friendly interface with clear navigation menus and a logical site structure ensures that visitors can quickly find the information they’re looking for. Including a search function, filters, and categorization of content can further enhance the browsing experience.
• Mobile Responsiveness: A responsive design ensures that the website is accessible and functional on various devices, including smartphones and tablets. This is important as a significant portion of users access websites on mobile devices, especially while traveling.
• Informative Content: Provide detailed, up-to-date, and accurate information about the destination’s attractions, accommodations, restaurants, and activities. Content should be written in a captivating and engaging manner, enticing visitors to explore and plan their trip.
• Multilingual Support: Offering content in multiple languages increases the website’s accessibility to a broader audience, ensuring that travelers from different linguistic backgrounds can comfortably navigate and understand the information provided.
• Interactive Maps: Incorporate interactive maps that allow users to explore the destination, find nearby attractions, and get directions. This helps visitors plan their routes and visualize the proximity of various points of interest.
• Personalization: Personalized recommendations based on users’ preferences and interests can enhance the user experience and make the website more relevant to individual visitors.
• Social Media Integration: Incorporate social media sharing buttons and feeds, allowing users to share their favorite attractions, accommodations, and experiences with their networks. This not only amplifies the destination’s reach but also adds a layer of social proof.
• Reviews and Testimonials: Including reviews and testimonials from previous visitors adds credibility to the website and helps potential travelers make informed decisions about their trip.
• Online Booking and Reservation System: A seamless and secure online booking system for accommodations, tours, and activities simplifies the planning process for travelers and increases the likelihood of them making reservations directly through the website.
• Contact Information and Support: Provide clear contact information and support options, such as email, phone, or live chat, to assist visitors with any questions or concerns they may have while planning their trip.

By integrating these features, a tourism website can effectively engage visitors, provide valuable information, and ultimately inspire them to book their next adventure.

Best Travel Website Design Examples

Here are some examples of travel websites that excel in design and functionality. These websites showcase various aspects of an effective tourism website, such as visually appealing designs, easy navigation, informative content, and more.

Experience an Immersive Adventure with Visit Humboldt’s Game-Inspired Travel Website Design

Travel websites often feature beautiful images of faraway destinations but provide minimal information about the services and tours available. However, Visit Humboldt, a travel agency website, is a refreshing change from this norm.

Humboldt County, California, is renowned for its redwood forests and well-developed hiking trails, and Visit Humboldt’s web design provides an immersive adventure for visitors. The one-page, game-inspired interface allows users to choose between activities, places to stay, and interesting spots to visit. Users can add their preferred options to a virtual suitcase, which will be planned and scheduled to create a personalized travel itinerary.

Visit Humboldt’s website design features clickable elements and interlinked pages, ensuring visitors stay longer on the site, improving the company’s SEO parameters, and creating a memorable brand voice . The interactive user experience of the site makes it difficult to leave, as users can watch beautiful scenery, learn about the various regions of Humboldt County, and experience the whimsical and magical character of the California countryside.

If you’re looking for an innovative and engaging travel website design, Visit Humboldt is the perfect choice.

Tour Partner Group Website Development and Design: User-Friendly and Functional with a Corporate Look

Tour Partner Group is a collective of destination management companies from various European travel agencies that specialize in providing tailor-made tours in the United Kingdom, Ireland, the Nordics, and the Baltic states. The Tour Partner Group website is incredibly user-friendly, with a variety of photos, readable text, and easy navigation. Visitors can browse the company’s main destinations, brochures, and learn more about their history and services.

Ester Digital developed and designed the Tour Partner Group website , ensuring it was bold, colorful, and functional, with a clear corporate look and sleek visual architecture. The designers made sure to balance the bright corporate colors with a welcoming and inviting design that supports the website’s usability. Micro-interactions, animations, and icons were added to enhance the user experience, and the mobile version of the platform was optimized for all devices.

Context Travel: A Travel Agency Website with a Smooth and Transparent Design

Context Travel is a travel company that provides tours with specific themes and objectives, such as art, Jewish heritage, cuisine, and more. All tour guides are highly trained and specialize in their respective areas, providing expert knowledge about topics and locations that visitors are interested in.

The Context Travel website design is smooth and transparent, focusing on clearly arranged information blocks rather than flashy photos or colorful images . The website’s tone does not overtly advertise its expertise, but the platform’s design appeals directly to its audience’s needs. Context Travel is a prime example of a travel company that has tailored its position in the market to provide customers with a special and memorable experience.

Outlines: How Color Palette Can Boost Your Travel Website Design

Outlines is a travel agency that caters to non-tourists by promoting a low ecological footprint, supporting local communities in the places they visit, and expanding travelers’ horizons emotionally, as well as physically and geographically. The Outlines website design reflects this unconventional approach, with Mars-like landscape photos and neatly arranged information blocks that focus on the company’s message.

The website’s orange color is used consistently throughout, even in small details such as transport icons, to ensure cohesiveness and brand recognition. The company’s routes are listed according to difficulty mode, with each trip described thoroughly, including the number of participants and main destination points. Their creative approach to traveling is reflected in the use of contrasting colors and additional icons that serve illustrative purposes.

Rome2Rio: The Travel Agency Website with Ultimate Functionality

Rome2Rio is a travel agency website that offers innovative and practical tools for finding transportation around the world. Although the website’s design is not the most distinctive or eye-catching, its functionality more than makes up for it. Rome2Rio’s tools facilitate the process of finding transportation, providing several alternatives and transportation types at a time.

This travel agency site is particularly useful for those planning a long-distance journey or on a budget and need to see all possible financial options. Rome2Rio carefully plans the trip and shows the cheapest ways to travel along the entire route. In addition to transportation schedules, the website can track bookings for hotels, airports, and car rides. Visitors can create an account and manage all their booking details themselves.

Arctic Wild’s User-Friendly Tourism Website: Your Guide to Alaska

Arctic Wild is a tourism website dedicated to the areas near Fairbanks, Alaska, offering classic hiking, rafting, camping, and photography trips. Visitors can view all scheduled trips, make reservations, and request custom-made trips tailored to their specific needs. The website’s navigation is clear, and all calls to action and clickable elements are easy to find and use.

The homepage features breathtaking photos of nature and an incredible presentation video. The harmonious and serene color scheme of the site evokes a sense of tranquility and peacefulness that is associated with Alaska. The website provides an enjoyable user experience , with information that is well-balanced and informative. Visitors can check out the places they plan to visit and see the profiles of guides who will navigate them through the wilderness, contributing to the platform’s personable feel.

The Yacht Week: Engaging Website Design

The Yacht Week is a travel company website that provides an exclusive one-week yachting experience. Visitors can choose between their customized traveling plan or a scheduled-out package. They can also choose their crew, hire skippers and hosts, or find new members to add via a special search tool if their team is less than 12 members.

The website’s white and blue color palette and large negative space areas fully explore the sea theme. The site features numerous inviting photos of people enjoying the sun and having fun on yachts. Visitors can feel the light sea breeze and can’t help but be tempted to try out The Yacht Week’s services.

As an industry leader in the given niche sphere, The Yacht Week’s navigation tools are impeccable, and the information provided on the website is full and detailed. The platform also features a nicely structured blog with insights and promotional materials.

Experience England: Elegant and Premium Design

Experience England is a travel agency that provides luxurious and unique events and tours across Wales and England, including London. The website’s elegant and premium design is designed to appeal to even the most demanding clients. The platform is concise, with no overwhelming CTAs, photos, or data blocks. Experience England knows its target audience and appeals directly to them.

The Ester Digital team worked on the travel agency logo and branding, and the logo appears across all website pages. The color palette of royal blue and gold exudes poise and excellence. The site features photos of the locations where they hold meetings and destinations of some of the tours the company provides. The simplicity and subtleness of the website design lend itself to the brand’s mission to be creative but laconic, relying on the niche they take up and the audience they’re appealing to.

Thrillophilia: Simple and Effective Website Design

Thrillophilia is a travel agency website that offers a variety of extreme activities such as helicopter rides, paragliding, hot air balloon rides, bungee jumping, rafting, and many more. The landing page features CTAs that allow visitors to filter all the available destinations, activities, and locations and book the tour of their choice.

Thrillophilia makes the most of CTAs to hook and draw in users, and the platform also provides an impressive set of statistics on how well the company is doing, listing the number of users, travel experiences, and countries. The website design is simple and straightforward, with no flashy details or colors to detract attention from the numerous pages, CTAs, and blocks of information.

Getaway: The Role of UI/UX Design

Getaway is a travel agency website that provides an escape from the big city to a serene and worry-free break somewhere in the woods, far away from civilization. The website features loads of stunning photos, easy navigation tools, visible CTAs, and a calming color palette. The Getaway team also works on the Getaway Podcast, Getaway Book, Getaway Shop, and The Journal, providing insights, guides, and tips on how to stay sane and deal with modern life challenges.

Getaway offers a perfect solution for people who want to decompress in nature and reconnect with what matters most to them. The website’s design and content focus on providing a calming and relaxing user experience, with easy navigation tools and clear CTAs.

On a Final Note

Travel websites are often associated with overwhelming pop-ups, slow loading times, and excessive images. However, this doesn’t have to be the case. Ester Digital has compiled a list of the best travel website designs in 2023 that demonstrate the potential for travel websites to appeal to various audiences, whether they operate locally or globally, offer exclusive experiences, or cater to a broad range of interests.

There are endless ways to enhance a website’s design, including bold color palettes, informative CTAs, and creative visual arrangements. However, the design of a travel website should reflect the travel agency’s approach, whether it’s a small company or an industry leader. Clear and concise messaging is critical to ensure that travelers don’t end up disappointed with their trip after traveling thousands of miles.

If you’re unsure about how to create a successful travel website, the Ester Digital team is here to help. Contact us for assistance with designing and developing a platform that accurately represents your travel agency and appeals to your target audience.

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Gastronomic Moscow Private Tour

Savour some of the finest foods Moscow has to offer: from exquisite cuisine to Russian fast food, from products of local farmers to the restaurant included in the international rating of The World's 50 Best …

All-in-One Moscow Essential Private Tour

If you are in Russia for the first time but do not enjoy visiting crowded ordinary touristic paths, then All-In-One Moscow Walking Tour was created for you! It’ll let you see all of the most …

Moscow Art & Design Private Tour

Try the taste of Russian classic and contemporary visual art! This tour was specifically created to show major masterpieces of Russian art under the guidance of a passionate and knowledgable local art expert. It includes …

Moscow Metro & Stalin Skyscrapers Private Tour

The beauty of Moscow’s underground is well known all over the world – made from the marble and granite each station is the grandiose monument itself, not only the member of the largest in the …

Soviet Moscow Historical & Heritage Private Tour

The unique opportunity to look through the pages of the USSR Moscow history that are as breathtaking as terrifying is to enjoy Soviet Moscow tour. During more than 6 hours a tourist visits the majority …

Layover in Moscow Tailor-Made Private Tour

This tour was created for those who want to see the city during the layover in one of Moscow airports. Depending on how much time you have, we will choose an ideal program for you …

«Day Two» Moscow Private Tour

If you’ve seen all touristy places in Moscow already, it’s time to go a bit further: walk in charming quiet neighborhoods of Moscow, have a snack in one of the best patios with a view …

Whole Day in Moscow Private Tour

If you have a whole day you can devote to exploring Moscow, this is the perfect tour for you! Explore the key sightseeing spots of Moscow city center and visit off-the-beaten path places in Moscow …

Market Leaders

Our site is a number one Moscow city guide for travelers with more than 50 000 readers.

Modern Service

We are a team of young Muscovites who adore Moscow and love what they do.

9 Years With You

We do our job since 2012 and we know our beloved city better than anyone else.

Tour Guide Jobs →

Every year we host more and more private tours in English, Russian and other languages for travelers from all over the world. They need best service, amazing stories and deep history knowledge. If you want to become our guide, please write us.

Contact Info

+7 495 166-72-69

[email protected]

119019 Moscow, Russia, Filippovskiy per. 7, 1

Mon - Sun 10.00 - 18.00