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According to data released annually by the Association of Greek Tourism Enterprises (SETE) and the Bank of Greece, tourism is a major contributor to Greek economy and a sector of rising competitiveness at global level.

• Tourism accounts for 18% of Greece’s GDP and employs more than 900,000 people, accounting for one fifth of the workforce.
• The number of international tourist arrivals rose from 15,000,000 in 2010 to over 16,000,000 million in 2011, marking a 10% increase. This year 17,000,000 (almost  twice the country’s population) international tourist arrivals are expected.

Did you know?

• Greece has more international airports than most countries.

See also:  Greek Tourism 2020

Investment Opportunities The increasing number of tourists and the evolving profile of today’s traveller demand new ideas and infrastructure projects. In Greece, investors will find a wide spectrum of opportunities, a friendly environment, and some of the most beautiful locations in the world. Although the country’s tourism infrastructure is well developed, Greece is committed to establishing itself as a 12-month destination. Its Mediterranean climate is ideal for activities such as year round golf and trekking and it is estimated that one million Europeans would consider Greece as a second home destination. The targeted sectors for expansion include the development of integrated resorts and residential real estate, golf courses and sports tourism, wellness and health tourism, upgraded and new marinas, conference centers, agrotourism products, religious tourism, thermal spas and thalassotherapy centers, culinary tourism, and a wide range of thematic offerings related to Greece’s rich cultural and historical heritage. Read more...

Growth Drivers Investment Incentives Law The New Investment Law for supporting Private Investment for Economic Growth, Entrepreneurship, and Regional Cohesion, was voted on and passed by the Greek Parliament and is to be implemented following the relevant Presidential Decrees and Ministerial Decisions. Read more... Public Private Partnership Greece’s newly implemented PPP (Public Private Partnership) scheme provides significant opportunities to investors to participate in new infrastructure projects, including marinas and thermal springs. Read more... National Strategic Reference Framework The National Strategic Reference Framework (NSRF) for the years 2007-2013 establishes the broad priorities for EU Structural Funds Programmes in Greece. Greece’s NSRF seeks to achieve a balanced development of the country, with 82 percent of its budget focusing on regional projects. With a total budget of almost €40 billion, NSRF will advance projects directly and indirectly related to tourism development and will provide investors with ample opportunities to participate in a wide number of projects. For tourism, NSRF provides significant financial support, with a budget of more than €500 million until 2013. A core NSRF objective is to increase demand and upgrade the quality of the tourist product and tourist services at all levels. NSRF support focuses on:

• prolonging the tourist period throughout Greece, and reducing seasonality
• promoting the country’s international appeal as a safe and attractive tourist destination
• Increasing the number of foreign visitors
• Reinforcing domestic tourism.

Investment in the tourism sector will include the upgrade of marinas, the promotion of special forms of tourism, the creation of cultural pathways, the upgrade of winter tourism infrastructure, and the subsidizing of private investments, according to the new Incentives Law that was implemented in 2011. Read more... Sustainability Inherent in Greece’s tourism development policy is the issue of sustainability. Many hotels and resort complexes are installing photovoltaic systems in an effort to become more carbon neutral. The need for new and efficient building solutions, desalination plants, energy efficient power supplies, closed loop resource systems, and software monitoring systems are just some of the areas in which Greece’s tourism sector will take advantage of new technologies for years to come. Also, Greece is promoting its unique ecosystems and nature reserves, many listed under the Ramsar Treaty. These are exceptional destinations where visitors may enjoy some of the most diverse flora and fauna in Europe. From bird watching to mountain hiking, activities that can be combined with distinctive lodging and singular experiences are highly popular for today’s traveler that is seeking out-of-the-ordinary experiences. Human Resources Because Greece, a country of 11 million inhabitants, hosts more than 17 million visitors, education and training in tourism services is paramount. The workforce is multilingual, well versed in the tourism sector, and willing to respond to new challenges. From management to catering, human resources for tourism enterprises is a Greek strength. Read more... Ministry of Tourism Reflecting the importance of tourism to the Greek economy, a ministry dedicated to formulating and overseeing tourism policy is a core component of the Greek government. The Ministry of Tourism coordinates a wide number of diverse policies and developments with other ministries so that Greece’s tourism sector remains strong, vibrant, and responsive. Read more... See also: Greece Joins "50,000 Tourists" Initiative and Balkan Turismo

Greek National Tourism Organisation The Greek National Tourism Organisation (GNTO), under the direction of the Ministry of Tourism, is responsible for promoting tourism in Greece and oversees a number of organisations related to tourism education, development, and real estate. Read more... See also: Greece at the Vienna Tourism Fair , Greece at the World Travel Market and Visit Greece…on your Plate! Global Marketing Support Greece as a tourism destination enjoys an extensive, multilingual, global marketing campaign in all media. In addition, Greece is fully represented at all key tourism trade shows and is promoted by major travel and tour operators worldwide.

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Eurostat: EU tourism industry eclipsed pre-pandemic levels in 2023

In 2023, European Union tourism continued to show signs of rebounding from the Covid-19 pandemic, EU statistics agency Eurostat said on January 16.

The estimated number of  nights spent  at  tourist accommodation establishments  in 2023 reached 2.92 billion, exceeding the pre-pandemic level for 2019 (2.87 billion) by 1.6 per cent and setting a record year for the EU accommodation sector.

In 2023, 171 million more nights were spent compared with 2022 (+6.3 per cent), mainly driven by an increase in nights spent by international guests (+146 million) and to a lesser extent by an increase in nights spent by domestic guests (+25 million).

Tourism levels (in terms of nights spent) were 25 per cent higher than 10 years earlier (2013: 2.33 billion nights spent).

This information comes from early estimates on tourism published by Eurostat on January 16 (based on monthly January-October or November 2023 data, depending on each respective country).

Compared with 2022, nearly all EU members recorded an increase in 2023, only Luxembourg recorded a small decrease (-0.1 per cent).

In Malta and Cyprus, the growth exceeded 20 per cent and in 8 other EU members, it exceeded 10 per cent (Slovakia, Latvia, Bulgaria, Austria, Czechia, Portugal, Romania and Greece).

In absolute numbers, the biggest increase in nights spent was observed in Germany (+32.8 million nights) and Spain (+32.3 million nights).

Following three years with a significantly lower share of  international tourists  (respectively 29 per cent, 32 per cent, and 44 per cent of all nights spent in 2020, 2021, and 2022), foreigners accounted for 46 per cent of the 2.87 billion nights spent in 2023.

This shows a near-return to the pre-pandemic contribution of international tourists (47 per cent), Eurostat said.

However, in terms of volume, international tourism was still catching up (-0,4 per cent compared with 2019).  

In terms of accommodation, hotels and similar accommodation were the dominant segment with 1.8 billion nights spent (63 per cent of the total), followed by holiday and other short-stay accommodation (24 per cent). Campsites accounted for 13 per cent of the total, the statistics agency said.

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Analyzing the Tourism Seasonality for the Mediterranean Countries

• Published: 07 June 2023

Cite this article

• Thomas Krabokoukis   ORCID: orcid.org/0000-0001-5834-682X 1 &
• Serafeim Polyzos 1  

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The seasonality of tourism is a global, complex phenomenon with temporal, geographical, and socio-economic dimensions. The study presents the phenomenon in Mediterranean countries, identifying similarities and differences. The study aims to provide a holistic theoretical approach to tourism seasonality, examine the temporal and spatial patterns of the phenomenon, and formulate distinct seasonal profiles that facilitate tourism policy and development. The study applies available data on overnight stays in tourist accommodations (hotels and similar accommodations) per month for the years from 2000 to 2019. The analysis reveals groups of seasonality with different characteristics. Overall, the analysis emerges a 3D conceptualization of tourism seasonality (tourism demand, time, period) and promotes the comparative study of the phenomenon in competitive countries and countries with high tourism dependence.

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Krabokoukis, T., Polyzos, S. Analyzing the Tourism Seasonality for the Mediterranean Countries. J Knowl Econ (2023). https://doi.org/10.1007/s13132-023-01129-8

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DOI : https://doi.org/10.1007/s13132-023-01129-8

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Eurostat: Airbnb-style Rentals in Greece Up by 15% in 2023

Photo source: Eurostat

The number of short-term rentals in Greece last year increased by 15 percent compared to 2022 positioning the country 6 th in the EU while two Greek regions made it into the Top 20, according to data released this week by Εurostat.

More specifically, Greece recorded 36.4 million bookings in 2023 ranking 6 th in the list headed by France with 152 million nights. In second place, Spain with 133 million overnight stays, followed by Italy (100 million), Germany (46 million), and Portugal (38 million).

Two Greek regions – the South Aegean , which includes islands such as Mykonos and Rhodes , and the Ionian islands , which include Corfu and Kefalonia – were listed in the Top 20 best-performing areas in Europe.

According to data, the South Aegean Region recorded 4.6 million night stays and the Ionian Islands Region 4.3 million.

Six regions in the leading 20 were in France, five in Spain and Italy, two in Greece, and one in Croatia and Portugal.

Overall, last year, guests spent 678.6 million nights in short-term rental accommodation in the EU booked via Airbnb, Booking, Expedia Group or TripAdvisor marking a 13.8 percent rise over 2022 and 596.5 million nights.

According to Eurostat, monthly short-stay figures exceeded the previous year in 11 out of 12 months, with the last quarter of 2023 marking increases above 20 percent .

Indicative of the growing demand, October saw 55.3 million nights spent in short-term accommodation facilities up by 21.9 percent over the same month in 2022. In November, 31.8 million overnight stays  were recorded up by 20.0 percent over November 2022, and in December 45.3 million (+25.8 percent compared to December 2022).

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