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Morgan Stanley Announces Launch of Private Markets Transaction Desk

• Companies are staying private longer, warranting the need for liquidity solutions
• New offering supports secondary trading for shareholders of private companies through an company-centric focus with concierge service
• Investors gain access to a distinct array of private market opportunities stemming from Morgan Stanley's unique ecosystem encompassing Companies, Wealth Management Clients, and Institutional Investors

New York and Palo Alto -

Morgan Stanley Wealth Management announced today the launch of its Private Markets Transaction Desk, a concierge service that empowers eligible shareholders and investors to buy and sell eligible private company shares in the secondary market. The offering is part of Morgan Stanley’s broader Private Markets ecosystem that provides a unique suite of solutions for companies, employees and investors to serve a diversity of client needs.

Growth-stage venture-backed global companies worth over $1 billion in value have grown from 150 in 2015 to 1,000+ today, with a current cumulative valuation of $4.3 trillion. 1  The Private Markets Transaction Desk has been launched to assist clients seeking liquidity in a highly fragmented and opaque secondary market.

“Alternative investments like private market shares are only growing in importance as investors seek deeper portfolio diversification,” said Jed Finn, Head of Morgan Stanley Wealth Management. “We are fortunate to possess the largest alternatives business there is, and when coupled with our world-class capital markets and private company solutions, are in a unique position to help meet the needs of both buyers and sellers within the private market.”

The Private Markets Transaction Desk helps solve these needs through an company-centric approach. Clients who use the desk can benefit from direct support for one-off sales of private company shares. Conversely, clients intent on investing in private companies can gain access to investments not widely accessible. This offering complements the existing private investment platforms for clients offered through Morgan Stanley Wealth Management.

“As a larger percentage of capital formation and economic growth is occurring in the private markets, we aim to continue to work hand in hand with all of our clients to source and facilitate these opportunities to create lasting value,” said Michael Gaviser, Head of Private Markets, Morgan Stanley Wealth Management.

The Private Market Transaction Desk is currently live and facilitating trades on behalf of clients. In addition to existing client relationships, it has established relationships with leading secondary marketplaces which can help clients gain exposure to a broader market with a focus on transaction execution quality. Morgan Stanley tapped industry veteran Jeff Urban to lead the desk, who previously led a number of leading private and public markets distribution and syndication businesses.

“As the private markets continue to evolve and mature, there is an increased appetite among shareholders and potential investors for a trusted institution to provide access to robust liquidity solutions in the secondary markets,” said Kevin Swan, Head of Private Markets Solutions. “With more investors and capital entering the space, the Private Markets Transaction Desk puts clients in the driver’s seat to streamline complex transactions and address the needs on both sides of the market while working closely with the company.”

Morgan Stanley continues to invest in private company solutions to serve this growing market. Through the Shareworks equity management platform, Morgan Stanley has achieved $20 billion+ in company-led private share liquidity programs since 2020. With the launch of the Private Markets Transaction Desk, the types of liquidity programs Shareworks can support has expanded to give companies a suite of automated solutions to manage secondary transactions while maintaining control of their cap table.

About Morgan Stanley Wealth Management

Morgan Stanley Wealth Management is a leading financial services firm that provides access to a wide range of products and services to individuals, businesses, and institutions, including brokerage and investment advisory services, financial and wealth planning, cash management and lending products and services, annuities and insurance, retirement, and trust services.

About Morgan Stanley

Morgan Stanley (NYSE: MS) is a leading global financial services firm providing a wide range of investment banking, securities, wealth management and investment management services. With offices in 42 countries, the Firm’s employees serve clients worldwide including corporations, governments, institutions and individuals. For further information about Morgan Stanley, please visit  https://www.morganstanley.com/ .

Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.

Alternative investments often are speculative and include a high degree of risk. Investors could lose all or a substantial amount of their investment. Alternative investments are appropriate only for eligible, long-term investors who are willing to forgo liquidity and put capital at risk for an indefinite period of time. They may be highly illiquid and can engage in leverage and other speculative practices that may increase the volatility and risk of loss. Alternative Investments typically have higher fees than traditional investments. Investors should carefully review and consider potential risks before investing.

Private equity interests may be highly illiquid, involve a high degree of risk and be subject to transfer restrictions.

Clients are responsible for complying with applicable securities laws requirements and potential issuer restrictions and should consult with third-party advisors regarding the risks of transacting in private issuer securities, including the risk of transacting in a market with little or no price transparency or liquidity.

With respect to the Private Markets Transaction Desk, Morgan Stanley: provides no opinion or view on the valuation of any private issuer securities or the sufficiency, fairness or competitiveness of any price obtained; does not solicit, make any recommendations or provide any investment advice associated with any investment in private issuers; and does not act as underwriter, placement agent, distributor, or in any other similar capacity.

© 2024 Morgan Stanley at Work and Shareworks services are provided by Morgan Stanley Smith Barney LLC, member SIPC, and its affiliates, all wholly owned subsidiaries of Morgan Stanley.

1   https://pitchbook.com/news/articles/unicorn-startups-list-trends

Media Relations Contacts:

Thayer Fox;  [email protected] ; Lynn Cocchiola,  [email protected]

• On the Move

The Trade Desk, Innovid rise as Morgan Stanley previews ad-tech earnings

anyaberkut/iStock via Getty Images

Stocks in The Trade Desk ( NASDAQ: TTD ) and Innovid ( NYSE: CTV ) are higher Tuesday, countering broader but modest declines in the advertising tech sector, alongside a preview from Morgan Stanley for earnings in the space.

There are three themes to look for in ad tech heading into the first-quarter results, analyst Matthew Cost and team pointed out: The mobile app ad ecosystem; cookie deprecation; and connected TV.

Mobile app ads are at an "uncertain juncture," with consumer spending on mobile games improving recently, but "we continue to believe that after 2 years of outperformance, in-game advertising growth will likely decelerate more in line with consumer spending over time," Cost wrote.

Meanwhile, deprecating cookies on Google's ( GOOG ) ( GOOGL ) Chrome browser is still set for later this year and that could spur "broad aftershocks" for ad-tech. The risks are likely limited, but it's time to monitor what the players say they will do in testing cookieless solutions, as well as any changing tone from them through the year as the move gets closer.

And CTV remains important and is expected to grow about 32% this year, Cost wrote. "As we approach 1Q earnings, we look for updates on ad budget shift as well as any accelerated shift to programmatic buying which some major publishers have highlighted intra-quarter," as well as more about any new tools to drive results.

Cost has detailed thoughts about the players as well. Morgan Stanley is still bullish on The Trade Desk ( TTD ) thanks to strong ad markets and tailwinds from the CTV shift; any potential volatility on Prime Video ads/cookies is "short-term" and likely to create buying opportunities. TTD is 1.5% higher Tuesday.

They're also Overweight on DoubleVerify ( DV ). But the firm downgraded Integral Ad Science ( IAS ) to Equal Weight, cutting that price target to $12 from $18. It also stayed Equal Weight on Unity ( NYSE: U ) -1.6% and AppLovin ( NASDAQ: APP ).

And Cost is Underweight on Yelp ( YELP ) -1.8% , expecting AI to set up structural challenges for the advertising business there.

Morgan Stanley boosted its price target on Innovid ( CTV ) to $2.10 from $1.60; CTV is 5.4% higher Tuesday. And it raised its target on AppLovin ( APP ) to $70 from $55; APP is +1.3% .

More on advertising tech

• The Trade Desk's Moat Is Wide, But Also Vulnerable To Attack
• Unity: Turnaround Will Take Time
• The Trade Desk: Solid Execution Justifies Premium Valuation
• Disney teams with Google, Trade Desk on ad platform update
• The Trade Desk stays in the red for seven consecutive sessions

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Morgan Stanley pourrait bientôt autoriser les courtiers à proposer des ETF Bitcoin aux clients : rapport

Cette décision pourrait apporter une nouvelle énergie et des capitaux aux etf au comptant..

• La banque autorise l’achat d’ETF depuis le début, mais uniquement si le client la contacte directement.
• Morgan Stanley pourrait devenir le premier parmi ses pairs à autoriser la sollicitation d'ETF Bitcoin .
• Cette décision pourrait entraîner un afflux important vers les ETF.

Morgan Stanley (MS) cherche à permettre à ses 15 000 courtiers de recommander des fonds négociés en bourse (ETF) Bitcoin (BTC) à leurs clients, selon un rapport d'AdvisorHub.

Le géant de Wall Street a ouvert les achats d’ETF Bitcoin après leur approbation plus tôt cette année. Toutefois, cela n’a été fait que sur une base non sollicitée. La banque cherche désormais à laisser ses courtiers proposer des ETF Bitcoin directement à ses clients, ajoute le rapport.

Cette décision témoigne de la demande pour les ETF au comptant et pourrait générer des entrées supplémentaires dans les fonds. Les ETF permettent aux clients de profiter des avantages d’investir dans la Cryptomonnaie la plus ancienne sans exposition directe.

« Nous allons nous assurer que nous y faisons très attention… nous allons nous assurer que tout le monde y a accès. Nous voulons simplement le faire de manière contrôlée », a rapporté AdvisorHub, citant un dirigeant de Morgan Stanley.

La Securities and Exchange Commission (SEC) a approuvé 11 ETF spot Bitcoin en janvier. Les entreprises qui ont obtenu l'approbation comprennent les géants de l'investissement BlackRock (BK), Fidelity, Invesco (IVZ) et d'autres.

L’approbation a entraîné des afflux massifs dans les fonds et, par la suite, dans le Bitcoin. Cependant, les entrées diminuent depuis un certain temps, BlackRock enregistrant mercredi zéro entrée quotidienne pour son ETF pour la première fois, selon Farside.

Morgan Stanley permettant à ses courtiers de recommander des ETF Bitcoin pourrait redonner de l'élan aux fonds.

Morgan Stanley a refusé de commenter le rapport.

Sur le même sujet : L'ETF Bitcoin de BlackRock enregistre une séquence d'entrées de 71 jours, selon les données

MISE À JOUR (25 avril 2024, 13h00 UTC) : ajoute un commentaire de Morgan Stanley.

Édité par Parikshit Mishra.

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