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The Best Moroccanoil Shampoos

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Since its launch over a decade ago, Moroccanoil has steadily become one of the hair care industry’s most beloved brands. If you’ve been dying to try their products out for yourself — or maybe you’re already a fan, and need to replenish your stash — it’s wise to start with one of their best-selling shampoos. Which one, you might ask? Well, the best Morrocanoil shampoo for you depends on your hair type. While all of the brand’s products contain their signature ingredient — argan oil, sourced from argan trees in Morocco — each shampoo is formulated to address a specific hair concern, such as a lack of volume (ideal for fine hair) or a brassy undertone (best for blonde hair).

Combining nourishing, elegant formulas with a warm and sultry scent, each Morrocanoil shampoo will make your shower experience feel 10 times more luxurious. But don’t sleep on their non-shampoo products, either. The brand is equally beloved for its line of hair masks (there’s the cult-classic hydrating treatment , or the newer, more playful color-depositing mask ) and its iconic leave-in oils . All of these products work best together, so consider picking up an accompaniment or two to pair with your new shampoo.

With that in mind, keep scrolling to discover Morrocanoil’s top-selling shampoos, according to hair type.

1. Best For Most

When in doubt, reach for Moroccanoil’s Hydrating Shampoo . With more than 10,000 five-star ratings on Amazon, this is Moroccanoil's most buzzed-about shampoo, and it’s a great option for most hair types. To moisturize both your hair and scalp, the sulfate-free shampoo combines argan oil with algae extract and hydrolyzed vegetable protein, but it’s not so nourishing that it’ll weigh your hair down. In addition to the 8.5-ounce bottle linked to here, this shampoo is also sold in a jumbo, 33.8-ounce size, or in a travel-friendly 2.4-ounce bottle.

2. Best For Fine Hair

If your hair is on the finer side, you likely know the struggle of balancing the need for hydration with the desire to avoid hair that looks flat and greasy. Moroccanoil's Extra Volume Shampoo uses gentle cleansers like coco betaine — once again, there are no sulfates in here — to wash away dirt and oil, while a blend of argan oil, glycerin, and vitamin E provide lightweight moisture. At the same time, linden bud extract, which helps bulk up individual hair strands, according to the brand, increases body and volume. This shampoo, too, comes in three sizes, including a jumbo and TSA-friendly bottle.

3. Best For Curly Hair

As it says right in the name, Moroccanoil’s Curl Enhancing Shampoo concentrates on making your curls look bouncy and defined. In this formula, argan and abyssinian oils serve as multitaskers that help detangle, lock out unwanted frizz, and boost shine while they simultaneously provide plenty of moisture. More nourishing ingredients like kelp extract, sunflower seed extract, and panthenol are included in here, as well as hydrolyzed vegetable protein to help strengthen hair and protect it against future damage. Like all of the other shampoos on this list, this one is sulfate-free, sold in three sizes, and features the brand’s signature, spicy-sweet scent.

4. Best For Damaged Hair

Yes, keeping hair hydrated is kind of the main game with all of Moroccanoil's shampoos. But for hair that's extremely damaged from things like too much heat styling or over-processing, there's the brand's Moisture Repair Shampoo . Using gentle cleansing agents instead of sulfates, this shampoo is absolutely packed with strengthening and conditioning ingredients. You'll find several common favorites like avocado oil, jojoba seed extract, and panthenol in here, as well as some heavy hitters that you might not be as familiar with: hydrolyzed keratin, keratin amino acids, and silk amino acids, which work together to strengthen and protect your hair, seal in moisture, and add shine.

5. Best For Blondes

If you have cool-blonde hair and want it to stay that way, use Moroccanoil's Blonde Perfecting Purple Shampoo a couple of times a week. Like the purple shampoos you might already be familiar with, this one uses purple pigments to cancel out orange and yellow (aka brassy) tones in blonde, gray, and brown-highlighted hair. But this shampoo stands out because it provides plenty of nourishment thanks to ingredients like hydrogenated castor oil, glycerin, and algae. (Also, it’s hard to find a purple shampoo that’s sulfate-free, but this is one is.) When designing this shampoo — and all of the brand’s other, color-focused products — Moroccanoil developed a more targeted way to use argan oil with their ArganID technology , which uses microencapsulated argan oil to better repair damaged hair from the inside out.

6. Best For Occasional Use

You probably don't need me to tell you that your daily dry shampoo habit can cause some serious product buildup (as can heat protectants, hairsprays, and most other hair-styling products). For a weekly reset, try incorporating this Moroccanoil Clarifying Shampoo into your routine. Typically, a clarifying shampoo will contain sulfates that can be a little too good at cleansing (in other words, they can strip your hair and scalp of much-needed moisture as they wash away buildup). But in their clarifying formula, Moroccanoil combines several gentle cleansers that still get the job done without being as harsh. To rehydrate as it clarifies, this shampoo contains quite a few nourishing ingredients, like avocado oil, panthenol, and jojoba seed extract to impart moisture, while hydrolyzed keratin and silk amino acids work to reduce breakage while adding softness and shine.

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Moroccanoil Blonde Perfecting Purple Shampoo and Conditioner Bundle

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Purchase options and add-ons

Description, suggested use.

• Designed for fine and light-colored hair, this multitasking formula conditions, detangles and speeds up drying time.

• Color-safe formula helps repair and seal the cuticle with ArganID technology.

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From the manufacturer

How does Blonde Perfecting Purple Shampoo & Conditioner work?

Moroccanoil Blonde Perfecting Purple Shampoo & Conditioner deposits violet pigments to counteract yellow and orange hues, enhance the depth and dimension of your haircolor, and provide a natural-looking sheen that revives highlights.

Who can use Blonde Perfecting Purple Shampoo & Conditioner?

This shampoo & conditioner is suitable for all hair types and formulated to work on blonde, lightened (including lightened brunettes), and grey hair.

What causes brassiness?

Going blonde can expose yellow tones, just as lightening dark hair can expose orange tones. Even grey hair is prone to yellowness due to environmental factors. In these cases, the exposure of underlying pigments may lead to unwanted brassiness.

What else do I need to know?

This sulfate-free and color-safe formula is not only gentle, it also contains ArganID technology to infuse argan oil deep into the hair's cortex, helping to seal the cuticle and impart brilliant shine.

Do I need to use Blonde Perfecting Purple Shampoo and Conditioner together?

We recommend using them together for the best brass-eliminating results.

Rich in antioxidants, vitamins and essential fatty acids, this rare and precious oil has been used for centuries to nourish hair and skin.

About the Brand

Moroccanoil began with the iconic Moroccanoil Treatment and now offers a full line of argan oil-infused hair and body products.

Signature Scent

Memorable and addictive, the signature Moroccanoil scent is an iconic juxtaposition of spicy amber and musk with sweet florals.

Inspiring A Beautiful World

Moroccanoil is committed to becoming a more sustainable brand and doing our part to protect the planet. We are certified as cruelty-free through PETA.

Product details

• Item Weight ‏ : ‎ 2.4 ounces
• Manufacturer ‏ : ‎ Moroccanoil
• ASIN ‏ : ‎ B0B9G31NSF
• #1,918 in Shampoo & Conditioner Sets

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Blonde Perfecting Purple Shampoo

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Product Information

High-performance formula gently cleanses while neutralizing brassiness. Contains violet pigments to counteract unwanted yellow and orange tones, enhance the depth and dimension of your color, and revive highlights. It also contains ArganID technology to help repair hair from the inside out.

Key Benefits

• Violet pigments combat brassiness while ArganID helps repair hair. 
• Sulfate-free formula cleanses without drying.
• Sulfate, phosphate, and paraben-free.

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Ingredients

• ArganID Technology: Positively charged micro-capsules are attracted to the negatively charged hair fiber, infusing the antioxidant powers of argan oil into the cortex of the hair while simultaneously helping to repair and seal the cuticle.  
• Violet Pigments: Impart color and visual effect, enhancing depth, dimension and providing a natural-looking sheen. These rich, iridescent pigments also have a satin luster and superior coverage properties.

Aqua/Water/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Cocamidopropylamine Oxide, Parfum/Fragrance, Guar Hydroxypropyltrimonium Chloride, Argania Spinosa (Argan) Kernel Oil, Peg-40 Hydrogenated Castor Oil, Acrylates Copolymer, Peg-150 Distearate, Glycol Stearate, Hydroxyacetophenone, Algin, Glycerin, Chitosan, Trideceth-9, C12-13 Pareth-9, C11-15 Pareth-7, C12-16 Pareth-9, Silica Dimethyl Silylate, Isopropyl Alcohol, Trideceth-12, Citric Acid, Coconut Acid, Cocamidopropyl Dimethylamine, Caprylyl Glycol, Cetrimonium Chloride, Sodium Glycolate, Ci 60730 (Ext. Violet No. 2), Trimethylsiloxyamodimethicone, Caprylic/Capric Triglyceride, Phenoxyethanol, Chlorphenesin, Potassium Sorbate, Sodium Benzoate, Alpha-Isomethyl Ionone, Linalool.

• Massage through wet hair and scalp. 
• Leave on for 3–5 minutes. 
• Rinse well. 
• Follow with your favorite Moroccanoil conditioner. Use as needed to combat brassiness. (We recommend starting with every third wash.)

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21 Best Purple Shampoos and Conditioners for Icy-Blonde Hair

By Sarah Han and Jennifer Hussein

The world may never really know if blondes have more fun. Regardless, both bottle blondes and those who are naturally blessed know the easiest way to keep their hue looking icy is to incorporate only the best purple shampoos into their wash-day routine.

Purple shampoos are exactly what they sound like: a shampoo with a purple tint. Cosmetic chemist Ginger King notes that the thinking behind purple shampoos is based on the color-wheel theory , the exact same principle people use for color correction in makeup . This theory, which you may have learned in your middle school art classes, states that colors that are on opposite sides of the color wheel — which are also known as complementary colors — neutralize each other. When the color-wheel theory is applied to hair, it works to balance out brassy tones.

So where does purple fit into all of this? Well, yellow is actually the complementary color to purple, which is why these shampoos work so well to keep brassiness at bay.

"Purple tones cancel out any unwanted brassy yellow tones and maintain brightness between highlighting appointments," explains Felicia Dosso, a colorist at New York City-based Nunzio Saviano Salon .

Brunettes, dirty blondes, and other darker blonde tones (think less Marilyn Monroe, more Gigi Hadid's honey blonde) may want to opt for a blue shampoo instead. Since darker shades have a deeper warmth to their color, they don't yellow — instead, they turn orange. Blue is a complementary shade to orange, which makes it ideal for toning dark blondes and brunettes.

Though King agrees that purple shampoos typically work best on silver or blonde hair , Dosso notes that brunettes can also enjoy their color-cooling benefits. "The main complaint brunettes have is they their hair turns brassy, so I always recommend purple shampoo to my brunette clients too," says Dosso. "I suggest using once a week as needed to negate that."

These shampoos are most often used to balance brassiness for natural and color-treated blondes. While these products can't shift your color completely, they can help you maintain the current hue you have.

Kiyah Wright — a hairstylist and founder of Muze Hair in Los Angeles who works with Jennifer Hudson, Tyra Banks, and Laverne Cox — advises clients to be careful when using certain purple products though because they can stain. "If you have icy-blonde hair and leave a purple shampoo on for too long, your hair will have a blue-purple tinge to it," Wright cautions. So be sure to read the instructions carefully and make sure you time your session accordingly.

Now that you've been filled in on these vibrant shampoos, it's time to put all of this information into practice. Between drugstore-friendly picks and higher-end options recommended by pro stylists, here are our selections for the 26 best purple shampoos on the market for all of your brass-busting needs.

All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.

Redken Color Extend Blondage Color-Depositing Shampoo

Ulta Beauty

A 2019 Best of Beauty winner, Redken's Color Extend Blondage Color-Depositing Shampoo combines violet pigment to eliminate any signs of brassiness and citric acid (a type of alpha hydroxy acid ) to repair hair from its core. To avoid any temporary staining, apply the shampoo with disposable gloves. From there, leave it on for three to five minutes and follow up with Redken's Blondage Conditioner or Hair Mask for best results.

Olaplex No. 4P Blonde Enhancer Toning Shampoo

Any avid Allure reader knows that our editors fawn over anything and everything Olaplex — the bod-repair hair-care brand has won many an Allure Best of Beauty Award , after all. So, it's no wonder how the No. 4P Blonde Enhancer Toning Shampoo ended up on this list. This lavender-hued shampoo works overtime to remove brassy undertones from your hair as its main ingredient, bis-aminopropyl diglycol dimaleate, prevents breakage and repairs broken strands for a sleeker, stronger look and feel.

Pureology Strength Cure Blonde Purple Shampoo

Pureology's Strength Cure Blonde Purple Shampoo is a blonde-toning version of its 2022 Allure Best of Beauty-winning formula that bleached hair and natural blondes alike will enjoy. It's one of the best shampoos for color preservation since it's formulated without pigment-stripping sulfates and its ultra-violet color ensures that brassy hair stays at bay.

Dae Violet Hour Purple Shampoo

Sure, Dae's Violet Hour Purple Shampoo has a purple pigment to minimize brassiness between toning appointments, but the beauty of this shampoo is that it goes beyond its color-balancing properties. On top of its tone-correcting benefits, you'll notice your hair becoming softer and shinier with each and every lather — that's all thanks to its conditioning properties from nourishing ingredients like moringa leaf extract, quinoa protein, and cactus flower extract.

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By Angela Trakoshis

By Sarah Han

Shu Uemura Yūbi Blonde Anti-Brass Purple Shampoo

Go ahead, splurge on your hair and treat it with Shu Uemura Yūbi Blonde Anti-Brass Purple Shampoo — we promise you won't regret it. This brass-busting shampoo removes yellow tones for a cool-blonde finish straight out of the shower while white peony extract provides moisturizing benefits.

L'Oréal Paris

L'Oréal Paris EverPure Sulfate-Free Anti Brass Purple Mask Treatment

Give your bleached, highlighted , or natural color the deep reset it needs with L'Oréal Paris's EverPure Sulfate-Free Anti Brass Purple Mask Treatment. In just five minutes once every week, the sulfate-free formula's hibiscus and purple pigments go to work, targeting brassiness and deep-conditioning hair — so it looks just as fresh as it did when you stepped out of the salon. 

Sulfate-free formulas are perfect for sensitive scalps since sulfates "can over-strip the skin of oils, which can leave it dry and prone to allergic reactions," cosmetic chemist Ron Robinson previously told Allure.  

Amika Bust Your Brass Cool Blonde Shampoo

When your hair is feeling drier and more brittle than a tumbleweed, break out Amika's Bust Your Brass Cool Blonde Shampoo to relieve it. This heavy-hitter is infused with amino acids to mimic a keratin treatment-like finish — so expect a glossier sheen and tamed-down frizz. Amika's toning shampoo also has a vibrant hue to combat brass and maintain your color's salon-fresh finish. 

Its pigment is technically neon purple, but we'd consider it phthalo blue, so brunettes may want to check it out for combating brass and maintaining a salon-fresh vibrance.

Kérastase Blond Absolu Strengthening Conditioner

Leanna M., a colorist and member of The Coily Collective at Riccardo Maggiore Salon in New York City, recommends the Kératase Blond Absolu line — specifically the conditioners and leave-ins — for curly girls . It "helps defy brass on a weekly basis while replenishing your hair," she says, which can be attributed to a hefty dose of hyaluronic acid . The overnight leave-in serum (pictured above) "gives you that daily shot of platinum to make your hair always look lively," she points out.

Kristin Ess

Kristin Ess The One Purple Shampoo

Both blondes and brunettes can enjoy the color-toning results of Kristin Ess' The One Purple Shampoo. This shampoo can cut brass with ease, thanks to its intensely deep violet shade. Due to its very deep color, cool-toned blondes (i.e. platinum and peroxide shades) can feel free to use this shampoo every time they shower, but golden blondes may want to use this opaque formula only when brassiness is noticeable.

Matrix Total Results Unbreak My Blonde Sulfate-Free Strengthening Shampoo

Matrix's Total Results Unbreak My Blonde Sulfate-Free Strengthening Shampoo is part of a collection that also includes a conditioner and leave-in treatment , which claims to leave hair three times stronger when used altogether. But, even if you just use the shampoo, you're bound to see damage-repairing results. This particular formula contains citric acid (a type of alpha hydroxy acid of AHA) to reinforce weakened hair bonds and maintain a healthy scalp.

Ogx Blonde Enhance + Purple Toning Shampoo

Ogx's Blonde Enhance + Purple Toning Shampoo harnesses purple fig and iris to color-correct yellow tones and extend the longevity of your color for just $10 — a pretty impressive feat if you ask us. This drugstore gem also infuses your hair with hydrolyzed keratin for an extra dose of strengthening. Bonus? It smells absolutely incredible, thanks to notes of blood orange, papaya butter, and coconut milk.

DpHue Cool Blonde Shampoo

"As a professional colorist, I always want to provide my clients with tools that will help them maintain their color in between salon visits," explains Los Angeles-based colorist Justin Anderson, who works with Jennifer Aniston, Gwyneth Paltrow, and Margot Robbie. "For anyone who has blonde, gray, or white hair, this dpHue Cool Blonde Shampoo is a must. It’s formulated with deep violet pigments that neutralize yellow tones and brassiness while gently cleansing the hair.”

Verb Purple Toning + Hydrating Hair Mask

Like the "mask" in its name implies, Verb's Purple Toning + Hydrating Hair Mask goes all-in with nourishing ingredients like açai, sunflower seed, and pro-vitamin B5 that leave your hair softer, smoother, and more luscious than before. Violet pigments, of course, swoop in to take care of brassy tones in blonde, gray, and silver hair. While you can leave this treatment in your hair for up to 20 minutes (and as little as five to seven minutes), it's always a good idea to patch-test first.

Clairol Professional Shimmer Lights Conditioner

Clairol's Professional Shimmer Lights Conditioner is a "tried-and-true staple that has been around for decades and is a part of many colorists' personal kits," says colorist Kadi Lee , who is based in Los Angeles and works with Julia Roberts, Amber Valletta, and Suki Waterhouse. "The formula isn't too harsh and is pleasant-smelling. And for the cost-conscious, it gives you the most bang for your buck.”

Madison Reed

Madison Reed Color Therapy Color Depositing Hair Mask in Perla

Infused with hair-strengthening and shine-boosting ingredients like argan oil, keratin, and ginseng root extract , Madison Reed's Color Therapy Color Depositing Hair Masks are five-minute conditioning treatments that can be used in-shower two to three times per week in place of conditioner. While there are five shades in all, Perla (pictured above) specifically adds violet tones to neutralize brassiness in blonde or highlighted hair. 

Davines Alchemic Shampoo in Silver

Nikki Ferrara , colorist and founder of Nikki Ferrara Hair Color in New York City, recommends Davines' Alchemic Shampoo (and Conditioner ) in Silver. "It's great for removing unwanted yellow tones on blonde hair," she tells Allure. It's also infused with vitamin B to deeply moisturize hair and restore it with a healthy-looking, shiny finish.

Beachwaver Co.

Beachwaver Co. Brb Blonde Purple Shampoo

Infused with a blend of Brazilian blackberries, French apricots, and Tahitian vanilla, Beachwaver's BRB Blonde Purple Shampoo smells like hair-care heaven. But the real kicker? The 2020 Best of Beauty -winning Beachwaver duo (the complementary conditioner also won) eliminates brassy tones and brightens blonde tones with utter ease. Coconut oil and shea butter restore moisture and special bond multipliers (which rebuild the internal bonds of your hair follicle) strengthen your hair, so it'll look healthier than you thought possible.

Pravana The Perfect Blonde Shampoo

Jaxcee , colorist and founder of The Coily Collective currently at Riccardo Maggiore Salon in New York City, says that Pravana's sulfate-free The Perfect Blonde Shampoo is "not drying like a lot of the old guard." That's all thanks to a nourishing lineup of amino acids and jojoba, sunflower, and coconut oils. From the same line, she also recommends The Perfect Blonde Conditioner and Masque , especially for double-processed blondes . 

John Frieda

John Frieda Violet Crush For Blondes Purple Shampoo and Conditioner

Amazon (Shampoo)

Amazon (Conditioner)

Target (Shampoo)

Target (Conditioner)

This budget-friendly duo, John Frieda's Violet Crush For Blondes Purple Shampoo and Conditioner, deposits crushed violet pigments to help color-treated or highlighted blonde hair look cooler and brighter in as little as one use. That's pretty impressive. Plus, glycerin keeps hair looking moisturized and healthy.

Moroccanoil

Moroccanoil Blonde Perfecting Purple Shampoo

Moroccanoil Blonde Perfecting Purple Shampoo is formulated with deep violet pigments to counteract unwanted yellow and orange tones in blondes, lightened brunettes, and gray hair, making it an ideal option for at-home color upkeep. Like the rest of the brand's beloved products, this shampoo is infused with antioxidant-rich argan oil to repair dry hair and seal cuticles.

Joico Color Balance Purple Shampoo and Conditioner

Joico's Color Balance Purple Shampoo and Conditioner have the "perfect amount of pigment in it without leaving any purple in the hair," explains Los Angeles-based salon owner Larisa Love. "I also love that it leaves the hair shiny and healthy — not dry."

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Blonde Perfecting Purple Conditioner

Blonde Perfecting Purple Shampoo

Blonde perfecting purple shampoo & conditioner bundle, body butter, body lotion ambiance de plage, body lotion ambre noir, body lotion bergamote fraîche, body lotion dahlia rouge.

Body Lotion Fragrance Originale

Body lotion oud minéral, body lotion spa du maroc, body polishing scrub.

Body Soufflé

Body travel set, bordeaux color depositing mask.

Ceramic Round Brush

Clarifying shampoo, cocoa color depositing mask, color care conditioner, color care gift set, color care shampoo, color care shampoo & conditioner bundle, copper color depositing mask, coral color depositing mask, cosmetic bag, curl control mousse.

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Curl enhancing conditioner, curl enhancing shampoo, dahlia rouge body care set.

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The Best Purple Shampoos to Preserve Your Hair Color This Summer

By Lauren Valenti

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Come summer, bottle blondes know the importance of preserving hair color at home . This is where the best purple shampoo for your hair, whether it’s a traditional cleanser or a deep conditioning treatment, comes into the equation. “Blondes have more fun, but the fun doesn’t last long!” jokes colorist Richy Kandasamy . “Blondes have a very light palette—and delicate, clean blonde color tends to fade faster, lose shine, and can look brassy or yellow very fast.” Below, find a breakdown of how purple shampoos work to keep hair color bright and vivid, as well as how best to work them into your routine.

What is a purple shampoo?

A purple-colored shampoo contains purple pigment to neutralize brassy and yellow tones on lighter hair. “The main reason it is purple is that on the color wheel, it is the direct opposite color of yellow, which means purple and yellow will cancel one another out,” explains Kandasamy. “So, when using purple pigment on color-treated brassy or yellow tones, it color-corrects your hair’s hue, restoring it to its former natural or neutral brightness with cooler tones.” While purple shampoos are particularly popular among blondes, they can also be used to boost gray or brunette hair with golden highlights.

How do you use a purple shampoo, and how often?

To use a purple shampoo, wet the hair and lather on the formula evenly. “Don’t apply it on dry because the hair is more porous, and it will grab too much of the purple tone,” cautions Kandasamy. Once applied evenly, leave it on for two to four minutes, depending on the amount of brassiness or yellow in the hair. “When rinsing the shampoo out of your hair, use cool water, which will help close the cuticle and seal the color.”

If you’re adding a purple shampoo to your regimen, start by using it once a week and only build up if needed. Remember that while purple shampoo is a beneficial tool in keeping color fresh, it’s important not to go overboard. “If you start to notice too much or an overload of purple tone in your hair, put the purple shampoo down,” he says. “Opt for a clarifying shampoo to remove the tone and keep your purple shampoo routine to once a week or less. Alternate using it with color-safe shampoos—or mix them together for less violet deposit.”

How do you choose the right purple shampoo formula for your hair?

The purple shampoo market has expanded dramatically, which can make narrowing down the best purple shampoos difficult. In terms of what will suit your hair best, as well as help you achieve your desired result, the most important rule of thumb is: The lighter the shade of purple, the more subtle the results will be. Below, find a crop of the best purple shampoos to suit a multitude of needs, from getting rid of dreaded brassiness to giving icy shades a much-needed refresh.

R+Co Sunset Blvd Daily Blonde Shampoo

Mild enough for daily use, R+Co’s lilac cleanser works extra gently to brighten blondes and give gray hair a silverized boost. Adding to the experience is the zingy aroma courtesy of blood orange, juniper berries, rhubarb, and leather accord.

Playa Violet Brightening Shampoo

Playa’s new, all-natural icy Violet Brightening cleanser takes brass to task while a cocktail of butterfly pea protein, apple cider vinegar, and vitamin C hydrate and add shine for healthier lengths.

OGX Hydrate & Tone Reviving & Lavender Luminescent Platinum Shampoo

OGX’s sparkling violet shampoo harnesses the rejuvenating powers of lavender oil and chamomile extract to counteract brassiness and keep strands from losing their luster.

Superzero Purple Shampoo Bar

Suspended in a sustainable, travel-friendly bar, Superzero’s Blonde Shampoo bar is easy on delicate strands while de-brassing thanks to ultra-moisturizing avocado oil and hair health-supporting chamomile extract.

Clairol Shimmer Lights Purple Shampoo for Blonde & Silver Hair

A tried-and-true favorite, Shimmer Light’s creamy, deep purple pigmented shampoo works to neutralize honeyed blondes and brunettes, as well up the cool factor on gray and silver hues

Fanola No Yellow Shampoo

Designed specifically for bleached and gray hair, Fanola’s all-business No Yellow purple shampoo is saturated in special violet pigments that neutralize yellow tones for cooler, brighter color.

Kérastase Blond Absolu Bain Ultra-Violet Purple Shampoo

For maximum hydration, Kérastase’s Blond Absolu formula is supercharged with hyaluronic acid as highly concentrated deep purple pigments restore blonde and gray shades to their original hue.

Leonor Greyl Soin Repigmentant Icy Blonde

To hydrate extra-parched strands, Leonor Greyl’s brightening purple conditioning treatment is infused with meadowfoam seed oil, rice proteins, and babassu butter.

dpHUE Cool Blonde Shampoo

To keep your blonde fresh and cool, dpHUE’s gentle cleanser is infused with purple pigments and nourishing ingredients like silk proteins to add hair elasticity and prevent breakage.

Oribe Bright Blonde Shampoo

Gentle enough for everyday, Oribe’s Bright Blonde pearlized violet shampoo—infused with hydrating watermelon, brightening lemon, and nourishing lavender extract—neutralizes unwanted tones and brings natural highlights out to lustrous effect.

L’Oréal Paris EverPure Sulfate Free Purple Shampoo

A drugstore favorite, L’Oréal’s sulfate-free EverPure formula protects color with just the right amount of purple pigments, while hair-loving hibiscus, which is rich in vitamin C, helps boost hair growth and retention.

Better Not Younger Silver Lining Purple Brightening Shampoo

Better Not Younger Silver Lining Purple Brightening Shampoo for Gray and White Hair

Better Not Younger Silver Lining Purple Butter Masque

Cult favorites among women with gray and white lengths, Better Not Younger’s Silver Lining shampoo and Butter Masque each cancel out yellowing and brassiness while regenerating aging lengths with a special blend of ingredients, including nourishing burdock root and natural astringent sage.

Shu Uemura Yūbi Blonde Nourishing Shampoo for Blonde Hair

Shu Uemura is known for its gentle, yet effective cleansing technology, so trust that their luxurious purple shampoo will get the job done, removing pollutants and de-brassing as it reveals a new, refreshed glow for your strands.

Olaplex No.4P Blonde Enhancer Toning Purple Shampoo

With its patented bond-building technology, Olaplex’s violet, highly-concentrated shampoo repairs and protects hair as it takes brassiness to task—and it can be used two to three times a week.

Moroccanoil Blonde Perfecting Purple Shampoo

Designed for blondes and lightened brunettes alike, Moroccanoil’s cutting-edge cleanser features luminous violet pigments and a special ArganID technology that infuses argan oil into the hair’s cortex while repairing and sealing the cuticle for longer, lusher strands.

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Blonde Perfecting Purple Conditioner

For Blonde, Lightened Brunette, and Grey Hair

A nourishing purple conditioner to gently detangle and soften hair while enhancing tone and vibrancy.

Complete your brass-neutralizing regimen with Blonde Perfecting Purple Conditioner, the perfect partner to our best-selling Blonde Perfecting Purple Shampoo. This lightweight, nourishing conditioner provides continued tone-enhancing benefits throughout the conditioning process, depositing violet pigments to counteract unwanted yellow and orange hues in blonde, lightened brunette, and grey hair. It also features ArganID™ technology to help repair and seal the cuticle, plus a detangling amino acid blend to improve color retention and enhance shine. The result: brighter, more radiant color and a healthier look and feel.

In an independent consumer study of women ages 18-65 on the combined effects of Blonde Perfecting Purple Shampoo and Conditioner:

• 100% said hair feels soft*
• 96% said hair does not feel stripped or dry*
• 92% said highlights were refreshed*
• 85% said warmth is neutralized*

Ingredients

AQUA/WATER/EAU,CETYL ALCOHOL, STEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, HYDROXYPROPYL STARCH PHOSPHATE, PRUNUS ARMENIACA (APRICOT) KERNEL OIL, POLYQUATERNIUM-70, BEHENTRIMONIUM METHOSULFATE, BIS-HYDROXY/METHOXY AMODIMETHICONE, PARFUM/FRAGRANCE, PEG-12 DIMETHICONE, ARGANIA SPINOSA (ARGAN) KERNEL OIL, ALANINE, ALGIN, ARGININE, ASPARTIC ACID, GLYCINE, HISTIDINE, ISOLEUCINE, PHENYLALANINE, PROLINE, SERINE, THREONINE, VALINE, CHITOSAN, PANTHENOL, C11-15 PARETH-7, C12-13 PARETH-9, QUATERNIUM-87, TRIDECETH-6, CAPRYLYL GLYCOL, DIPROPYLENE GLYCOL, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, ISOPROPYL ALCOHOL, SILICA DIMETHYL SILYLATE, HYDROXYACETOPHENONE, CITRIC ACID, ACETIC ACID, EDTA, DISODIUM EDTA, PCA, SODIUM PCA, SODIUM ACETATE, SODIUM HYDROXIDE, SODIUM LACTATE, CI 60730 (EXT. VIOLET NO. 2), PROPOXYTETRAMETHYL PIPERIDINYL DIMETHICONE, CAPRYLIC/CAPRIC TRIGLYCERIDE, PHENOXYETHANOL, CHLORPHENESIN, POTASSIUM SORBATE, SODIUM BENZOATE, CETEARYL ALCOHOL, ALPHA-ISOMETHYL IONONE, LINALOOL. MOPC01

After shampooing with Moroccanoil Blonde Perfecting Purple Shampoo, massage into hair for 1-2 minutes. For enhanced toning, leave on for up to 5 minutes. Rinse well.

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Shampoo & Conditioner

Moroccanoil shampoo and conditioners combine high-quality cleansing and detangling formulas with antioxidant-rich argan oil.

Color Care Shampoo & Conditioner Duo

Hydration shampoo & conditioner duo, leave in conditioner, volume shampoo & conditioner duo, smoothing conditioner, smoothing shampoo, moisture repair shampoo & conditioner duo, color care shampoo, blonde perfecting purple conditioner, moisture repair shampoo, blonde perfecting purple shampoo & conditioner duo, extra volume conditioner, dry shampoo light tones, extra volume shampoo, color care conditioner, hydrating conditioner.

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