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Tourism Authority of Thailand

Amazing Thailand - Culture to Commerce

Agency: Ogilvy Group Thailand

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Winner of a 2023 Clio Gold Award for Cultural Experiences This winning entry titled 'Amazing Thailand. Culture to Commerce' was entered for Tourism Authority of Thailand by Ogilvy Group Thailand, Bangkok. The advertising agency is part of the agency network: Ogilvy and holding company: WPP Group. How a gaming experience turned Thailand’s Deep Culture into a destination where pop culture meets commerce CHALLENGE The number of visitors to Thailand have plummeted due to the pandemic’s impact, which resulted in the loss of significant sources of income that most temples, affiliated small businesses and local communities depended upon. The Tourism Authority of Thailand needed an idea that could help sustain the living home of Thailand’s deep culture. OPPORTUNITY What if the popularity of the previous HSH2 game could be leveraged? By tapping into the millions of players around the world and combining it with the global craze that Thailand’s spiritual artifacts have gained over the past years, we could turn gamers into virtual visitors in a place where pop culture meets commerce. SOLUTION The Tourism Authority of Thailand to introduce ‘Home Sweet Home - Survive Obt2’, a multiplayer game that builds on the success of its previous version by taking the gaming experience to the next level and turning it into a gateway that interconnects the virtual world, the spiritual world and the real world for the first time. In addition to a totally new journey of discovery into Thailand’s deep culture, where gamers from anywhere around the globe could immerse themselves in age-old beliefs and explore the numerous sacred temples and sanctuaries inside-out, this new version engaged players on a deeper level by giving them the chance to virtually take part in ancient rituals, interact with a range of sacred objects and even use supernatural powers from the various hidden amulets they would unexpectedly uncover during the gameplay, to help them stay protected and fight against the evil forces within the game. Moreover, as gamers learnt more about the fascinating superpowers of each amulet, occult rituals and spiritual activities, they were offered a unique chance to get their hands on their favorite amulets and other sacred items through a link to the Tat website within the game, where they could easily purchase and get their items delivered, or even book certain activities they wished to experience in real life. IMPACT As a result of ‘Home Sweet Home – Survive Obt2’ becoming the new craze among gamers worldwide, the hope of all the temples and affiliated small businesses was revived by a new form of sustainable virtual tourism. • 368 million YouTube, Twitch and Bilibili views • 270 million media impressions • 142 million earned media value and rising • 246% increase in time spent on TAT’s website • Traffic to TAT’s website up 50x • On average players spend 15 minutes on a journey to deep culture in game • +300% site visitors converted into shoppers.

This professional campaign titled 'Amazing Thailand - Culture to Commerce' was published in Thailand in May, 2023. It was created for the brand: Tourism Authority of Thailand, by ad agency: Ogilvy Group Thailand. This Integrated medium campaign is related to the Recreation, Leisure and Travel and Tourism industries and contains 2 media assets. It was submitted 12 months ago.

Agency Network Ogilvy Holding Company WPP Group Production Company Yggdrazil Group Public Company Limited, Bangkok Advertiser Brand Tourism Authority of Thailand, Bangkok Advertising Agency Ogilvy Group Thailand, Bangkok Entrant Company Ogilvy Group Thailand, Bangkok Chairman Nopadol Srikieatikajohn / Ogilvy Group Thailand Executive Creative Director Andrew Chu / Ogilvy Group Thailand Creative Director Puripong Limwanatipong / Ogilvy Group Thailand Creative Director Thanawat Chongmahakul / Ogilvy Group Thailand Art Director Nopadol Srikieatikajohn / Ogilvy Group Thailand Art Director Puripong Limwanatipong / Ogilvy Group Thailand Art Director Pannawee Saibua / Ogilvy Group Thailand Copywriter Pongsakon Junrueng / Ogilvy Group Thailand Copywriter Visaya Sosothikul / Ogilvy Group Thailand Producer Sakonpob Sinsuk / Ogilvy Group Thailand Digital Director Suparrerk Kulintaraprasert / Ogilvy Group Thailand Digital Director Noprada Jirarattanapan / Ogilvy Group Thailand Managing Director Jiravara Virayavardhana / Ogilvy Group Thailand Strategic Planning Director Sasipa Mongolnavin / Ogilvy Group Thailand Strategic Planner Jirat Tangvichacharn / Ogilvy Group Thailand Account Manager Sakon Suksophon / Ogilvy Group Thailand Game Creative Director Saroot Tubloy / Yggdrazil Group Head of Game Development Nattaworn Tancharoen / Yggdrazil Group Producer Jitpisut Sirirat / Yggdrazil Group Project Manager Panadda Rittrirat / Yggdrazil Group Project Manager Aunchaya Thanapornkaitikul / Yggdrazil Group Technical Artist Waroon Pumisiricharoen / Yggdrazil Group Technical Artist Kittichon Kittiwan / Yggdrazil Group Technical Artist Jiranuwat Meksutat / Yggdrazil Group Quality Assurance Akara Thiengphuengtham / Yggdrazil Group

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Vacay , where your vacation begins! Kick off your memorable journey to Thailand with us, our team is ready to serve you. 

Which hue captures your heart more the verdant green mountains of Northern Thailand or the profound azure of the Andaman Sea? Enlist us as your travel expert, we'll transform this exceptional voyage into a reality. 

Consider us as your primary option when contemplating both domestic and international travel. We offer a wide array of services to cater to your needs. Our expertise lies in crafting personalized journeys for your ideal vacation experience! 

Whether you seek a thrilling adventure, a cultural immersion, a relaxing getaway, shopping we curate experiences that cater to your specific interests contact us now.

Auspicious Thai Desserts

There are many amazing desserts in Thailand, but today we are highlighting special sweets originally brought to Thailand in recipes from the Portuguese made by egg-yolk based. It’s part of Buddhist rituals as each type of desserts has different meaning. Let’s look at these beautiful and special desserts. 

Tong Yip (Pinched Gold Egg Yolks)-Wealth and success. Tong Tot (Gold Egg Yolks Drops)-Wishing the recipients continuous wealth. Foy Tong (Gold Egg Yolks Thread)-Wishing for long lasting love.

Sweet secrets of Thailand await for you to discover, contact us now. Follow Me

Takes place entirely within the old city just a stone’s throw from Chiang Mai Moat

The Chiang Mai moat is a small body of water that surrounds the old city which you can still see the remains of today. it’s recommended to make the short but relaxing trek to this part of the city. If you haven’t explored this area yet, check out the Tha Phae Gate which is the eastern wall. 

Tha Phae Gate is ancient wall at moat landmarks in Chiang Mai. Located on the eastern side of the wall, it originally constructed as entrance points to the old walled city of Chiang Mai. If you go into the walled city from here, you’ll be able to explore the whole of the old city and it will also lead you to the start of the Sunday night bazaar as well as nearby temples and attractions that border the wall. 

Tha Phae Walking Street (Sunday Night Market) A walking street opening every Sunday. It has a lot of interesting things to offer to both Thais and foreigners like hill tribe products, wood carvings and handicrafts items. It’s heading to the Ratchadamnoen Road and split along the four lines of the intersection to Wat Phrasing. 

Wat Phrasing is also known as the “Monastery of the Lion Buddha’ or the ‘Temple of the Lion Buddha’ when you walk inside the temple it will lead you up to the gold-laced patterns and stunning murals. 

Personalized travel guide just for you, Contact us now!!  Inbox  Email:  [email protected]  https://www.vacaybeds.com/ Call us: +66 (0) 917205665 /+66 (0) 863429526 

Phuket, THAILAND

Beyond the beautiful beaches, Phuket boasts a rich cultural heritage, exemplified by its distinctive Sino-Portuguese architecture.

Moreover, from May to October, it offers prime surfing conditions at renowned locations like Kata, Karon Beach, and Naithorn. Discover the enchanting wonders of Phuket and turn your dream destination into a reality with Vacay!

The City of Gastronomy is a culinary haven blending Thai traditions with international influences.

Enjoy authentic Thai dishes like Pad Thai and Tom Yum Goong, while also savoring unique Sino-Portuguese-inspired creations. With its seafood delights and vibrant street food scene, Phuket offers a diverse and delicious dining experience in various settings, from beachside to upscale restaurants.

Ko Mak, Trat, Thailand

Discovering Koh Mak the award winning Green Destinations Story Awards at ITB Berlin 2023 in Germany the first low carbon destination in Thailand that offering of meaningful tourism experiences to tourists located near Koh Chang in the Gulf of Thailand, Koh Mak is one of those secret islands preserved from mass tourism. 

Koh Mak has managed to retain a sense of tranquility and peacefulness. It's an ideal place for those seeking a quiet and intimate getaway away. Visitors can experience the warm hospitality of the locals, taste delicious Thai cuisine, and immerse themselves in the island's authentic culture 

Koh Mak is calling, and the adventure of a lifetime awaits!

Kanchanaburi, Thailand

The Bridge of the river Kwai is an iconic landmark that echoes with historical significance. The bridge was part of the railway lines in World War II, Of all the remnants of war history in Thailand Now day visitors can walk across its sturdy tracks, taking in the picturesque surroundings and reflecting on the bridge's storied past. 

Whether you're a solo traveler, a couple seeking a romantic getaway, or a family in search of adventure, we have the perfect package for you.

Nakhon Si Thammarat, Thailand

Embark on a spiritual journey and discover the divine beauty of Wat Phra Mahathat Woramahawihan.

Wat Phra Mahathat Wora Mahawihan, previously known as Wat Phra Barommathat, a first-class royal temple of the Woramahawihan class the royal monastery in the advanced level in the type of Wora Mahawihan and has the old construction period with importance in terms of religion and recognizing this important contribution in 2012, UNESCO placed the temple on a tentative list of world heritage sites.

As one of the oldest temples in southern Thailand, The temple holds immense historical significance. It has withstood the test of time, witnessing the rise and fall of empires and the grand central pagoda stands as a testament to the blending of Thai, Sri Lankan, and Javanese architecture.

We eagerly await the opportunity to provide you with all the trip details you need and to be a part of your upcoming adventure.

Vacay invites you to discover the hidden gems and breathtaking beauty of Koh Samui, Let s dive into a list of endless beauty of Koh Samui

-️ Soak up the stunning sunset at Lamai Overlap Stone before continuing your adventure with a unique insight into Buddhist and Thai culture at Big Buddha Temple (Wat Phra Yai)

- Explore the unique beauty of ???????????? ???????????????????????? ???????????????????????? (Wat Phra Yai) where An architectural wonder and spiritual oasis  

-️ Experience the mystique and beauty of the Grandfather and Grandmother Rocks (Hin Ta Hin Yai) in Koh Samui's natural landscape

Reach out to us and we'll be delighted to provide you with the additional information you seek. 

Wat Arun or Temple of Dawn is located along with Chao Phraya river.

One of the most famous landmarks and most photographed icons of Thailand. This remarkable temple area is a quite large and so there are many beautiful buildings, pavilions and statues to discover. 

The best time for a visit is in the morning or late afternoon. At this time it is most quiet and idyllic. Particularly scenic are magnificent 70-meter-high pagodas with colourful porcelain pieces from China as decoration which are beautifully lighted at night. Many consider Wat Arun as one of the most beautiful temples in Bangkok and so a visit is highly recommended.

No wonder that it is considered to be one of the most Instagrammable places in Bangkok.

Vacay offers you a range of services from one day island trip, incentive & meeting to "Food specialist tour". Thailand is known as a land of gastronomy with its authentic taste and ingredients, our tour will take you to the local famous dishes to Michelin star dining.   Which is your bias for Thai dishes? Thailand is a paradise for food lovers with our signature spice and taste. Must try top three dishes to put on you list include Somtum, Tom Yum Koong and Pad Thai. Delight your day with Thai dishes, book a trip to Thailand with us now.

Koh Kradan one of the best Top 100 beaches on Earth 2023 by the World Beach Guide website of the United Kingdom.

This award-winning beach is located on the west coast of Thailand, Part of the Hat Chao Mai National Park Protection Unit ,Trang province.

here you can wander and explore a frolic in the warm, turquoise ocean water, and build sandcastles to your heart’s delight!    

Join to apply deal

If you are a qualifying travel related business or travel service provider you may list your business, tour, event, etc. on www.tourismthailand.org for free.

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Thailand’s Vision 2024: Transforming Tourism!

In Supasorn’s words, “2024 will be the year of accelerating resilience, transforming Thailand’s tourism into high-value and sustainable tourism that focuses on building a robust tourism ecosystem.” He emphasized the need to shift from reliance on tourist numbers to a more balanced focus on enhancing tourist expenditure, attracting quality visitors, fortifying the supply chain with partners, and ensuring equitable income distribution to local communities. This approach, he said, would strike a perfect balance between economic prosperity, societal wellness, environmental health, and intellectual wisdom.

To fortify the national tourism industry, TAT is committed to establishing a robust tourism security system with a long-term immunity view to withstand global poly-crisis and sustain forward momentum. Four fundamental factors have been identified to facilitate this security: strengthening the supply chain with quality and sustainability, developing factors to support tourism and its infrastructure, leveraging digital transformation to enhance the value and sustainability of the tourism industry, and managing external risks effectively.

Further insights on the strategy were shared by TAT’s Deputy Governor for Domestic Marketing, Ms Thapanee Kiatphaibool. She said, “TAT will continue to focus on creating and delivering ‘meaningful experiences’ to quality travelers with diverse demands in tourism experiences.”

TAT has identified five strategic directions to boost its international market presence. These include enhancing Thailand’s sustainability image and solidifying it as a unique selling point, penetrating emerging quality markets, especially in Europe and the Middle East, expanding collaborations with global partners like Tourism Cares, Alipay, and WeChat, promoting overland travel through the high-speed rail network between China, Lao PDR, and Thailand, and empowering marketing efforts with digital content aimed at younger demographics.

On the domestic front, TAT prioritises stimulating local tourism, increasing travel frequency, and distributing tourism income fairly to local communities. They plan to showcase the strengths of Thailand’s Soft Power (5F) and accentuate meaningful travel experiences across all five regions of Thailand.

The ‘Amazing Thailand’ brand will be the cornerstone of marketing communication in 2024, with domestic tourists being encouraged to ‘Create Your Great Moment Now’ and international travellers being inspired towards ‘Meaningful Relationships.’ This aligns with forming deeper connections with local people and communities.

In collaboration with the private sector, TAT aims to amplify Thailand’s five soft powers under the Brand Collaboration: Amazing Thailand x 5F project.

With this visionary strategy, TAT has set a lofty revenue target of 3 trillion Baht in 2024. This includes 1.92 trillion Baht from international tourism and 1.08 trillion Baht from domestic tourism. They anticipate welcoming 35 million foreign tourists and inspiring 200 million domestic trips in 2024.

This bold and ambitious strategy is a testament to Thailand’s commitment to sustainable and high-value tourism, looking towards a resilient and prosperous future.

Written by: Stephen Morton

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