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Moscow plans measures to woo tourists, Foreign Tourist Card in the offing
To woo tourists from across the world, the Moscow City Tourism Committee is taking several measures and to address payment-related issues the Russian government is planning to come out with a virtual ‘Foreign Tourist Card’, that will enable cashless payments for various services.
During the Covid pandemic, the tourist flow to Moscow had dropped significantly. However, the number of Indian tourists visiting Moscow is slowly witnessing an uptrend and with tourist-friendly measures like e-visa, this number is likely to grow in the coming months.
“We are still on our way to restore the flow of Indian tourists in Moscow like it used to be before the pandemic. Before the pandemic, there was very steady growth like 12-15 per cent on a y-o-y basis,” said Bulat Nurmukhanov, Head of International Cooperation Division of Moscow City Tourism Committee.
Travelling to Moscow has now become easier as tourists from India and 54 other countries can apply for an electronic visa to enter Russia from August 1, 2023.
Moreover, initiatives like the Foreign Tourist Card will help address payment-related issues, after the departure of MasterCard and Visa from the Russian market, Bulat said.
“There is an initiative by the Federal Government of Russia to develop a ‘Foreign Tourist Card’. The initiative is under process, and some legislative documents have been amended in order to make this card possible.
“The idea behind this card is that a person back home in India can remotely apply for this card and then he/she can transfer money from the personal bank account to this bank account,” Bulat added.
This will be a virtual card and this will be issued to the person back home. This card will address the payment-related issues of foreign tourists in Moscow.
To give more travel options to tourists, in March this year, Russian flag carrier Aeroflot increased the frequency of its flight services on the Delhi-Moscow route to seven times a week against four weekly services earlier.
India and Russia “in principle” agreed to revise their bilateral air services agreement earlier this month, allowing Russian carriers to operate up to 64 flights per week from 52 to India.
Russian carriers are allowed to operate these flights to six Indian cities, Delhi, Mumbai, Goa, Kolkata, Amritsar and Ahmedabad.
“We are really looking forward to the Indian Airlines to restore their flight connections to Moscow. Right now only Aeroflot is operating flights between Delhi and Goa. However, there are some other options available from Dubai to Moscow,” Bulat said.
In a bid to tackle the language barrier that makes arriving in and navigating in a new country quite intimidating, there are seven tourist centres across Moscow. It also has a call centre for foreign tourists in case they need any help, Bulat said.
“We are working on translating the city navigation into English. Our businesses are really active and quick to respond to what the market requires,” Bulat added.
Source: PTI
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Moscow courts UAE to bump up inbound tourism
- Moscow targetting UAE tourism
- International visitors 10% of total
- Gulf tourists spend more
Moscow aims to double the number of annual visitors from the UAE this year, to expand its international tourist base amid headwinds such as the war with Ukraine.
Bulat Nurmukhanov, head of the International Cooperation Division at Moscow City Tourism Committee (MCTC), told AGBI that while the Russian capital’s domestic tourism has broadly recovered since the pandemic, international tourism has yet to do so.
Moscow received 24.3 million visitors in 2023, he said, of which 2.3 million were international and the rest were from elsewhere in Russia. In 2019, Moscow recorded 25 million visitors, of which four million were from overseas.
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“Despite the challenges Moscow faces today, it has almost recovered its pre-Covid visitor flow of 2019 – our best year for the industry, helped by the effect of hosting the Fifa World Cup in 2018,” Nurmukhanov said.
“But most of these are domestic tourists. We hope that by working with new markets such as the UAE, we can restructure the international tourism base and attract more visitors from the Emirates and wider GCC.”
Moscow has yet to calculate the number of visitors from the UAE last year, but it is a small proportion of the overseas total, according to Nurmukhanov. However, it is an important source market because of its higher-than-average spend per visit.
“They’re helping load Moscow’s five-star hotels”, he said. These are not as popular among domestic tourists and other nationalities as three and four-star hotels.
Last summer, MCTC revealed that tourists from the Middle East accounted for more than 30 percent of Moscow’s total tourist flow from outside the Commonwealth of Independent States in 2022.
“Middle Eastern countries are among the most promising markets for inbound tourism,” the committee noted.
In the UAE, the number of Russian tourists and investors leapt in the year after Moscow’s invasion of Ukraine, as Russian businesses sought a safe haven free of sanctions imposed on them by the West.
Bilateral trade between the two countries has also risen sharply , by 63 percent between January and September 2023 to $9 billion, according to Russia’s government.
Nurmukhanov said: “We’re already receiving a decent amount of tourists from the UAE and want to make sure that now, we adapt our infrastructure and design new hospitality products, entertainment and offerings that will be in their interest.”
The strategy includes enhancing relationships between Moscow and UAE hotels, travel agents and tour operators; improving restaurants’ halal offerings; translating menus and other literature to Arabic, and promoting popular activities such as bear hunting, helicopter trips and horse riding.
Some Moscow hotels even help GCC tourists to purchase warm clothing for their trip, Nurmukhanov said. Gulf visitors can obtain visas on arrival in Russia, and in November a rapid e-visa service was extended to other countries.
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Journals, travel trade
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Trade journals are a sector of the business press generally published weekly, biweekly, or monthly. They serve the needs of those working within a specific sector, subsector, or trade. Their readership includes those operating in the different sectors of the industry, including travel agents, tour operators, hotels, car rental firms, insurance companies, technology providers, tourist boards, marketing agencies, and tourism businesses such as airlines, rail companies, and ferry and cruise operators. With content dedicated to reporting and discussing news on the industry, they are journalistic in style. The format contains extensive advertisements promoting products to the trade, classified advertisements, and information on conferences and trade fairs. Trade journals are provided free to key individuals working and operating in the industry.
Travel trade journals, country or regionally based, are aimed at either the whole industry or a specific business sector. Many include supplements...
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Smith, V. 1998 War and Tourism: An American Ethnography. Annals of Tourism Research 25:202-227.
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Tribe, J. 1997 The Indiscipline of Tourism. Annals of Tourism Research 24:638-657.
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School of Hospitality Leadership, University of Wisconsin-Stout, Menomonie, Wisconsin, USA
Jafar Jafari
School of Hotel and Tourism Management, The Hong Kong Polytechnic University, Hong Kong, Hong Kong SAR
Honggen Xiao
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Jones, A. (2014). Journals, travel trade. In: Jafari, J., Xiao, H. (eds) Encyclopedia of Tourism. Springer, Cham. https://doi.org/10.1007/978-3-319-01669-6_610-1
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Moscow City Tourism Committee concludes its first-ever digital roadshow in India to a resounding success
The 4-day panned virtual event was specially curated to present the “City of Moscow” as an attractive travel destination to the vibrant Indian outbound travel fraternity spread across 15 major cities PAN India.
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Moscow extends a warm welcome to Indian travellers with enhanced infrastructure and hidden gems
Russia actively promoting moscow as a tourist destination for indian travellers, improving infrastructure and visa process..
Russia is making an active bid to attract Indian travellers to visit Moscow -- a huge megalopolis and the historical, political and spiritual heart of the Russian Federation. The Moscow City Tourism Committee is promoting the city not only as a cultural capital but also as a business hub as it plans to onboard trade partners, tourists and vacationers. Moscow has also strengthened cooperation with the tourism sectors of allied nations, hosting familiarization tours for delegates and arranging business trips to showcase the city's tourism potential.
To accommodate visitors, Moscow is improving its infrastructure: signs are now available in English and Chinese, all announcements on public transport are repeated in English, and hotels are also adapting to cater to the needs of guests from various countries and ensure a comfortable stay. "We are still on our way to restore the flow of Indian tourists in Moscow like it used to be before the pandemic," said Bulat Nurmukhanov, Head of International Cooperation Division of Moscow City Tourism Committee.
Bulat further said that before the pandemic, there was a steady growth of 12-15 per cent on a year-on-year basis. In the first half of the year, Moscow received about 20,000 Indians, compared to the same period a year ago, it is about 56 per cent higher. In a bid to make Moscow a must-visit destination, the committee is actively working on improving the infrastructure for international travellers. Moscow is spearheading the development of innovative standards in catering to the needs of foreign travellers.
Tourists arriving in the capital can stay in hotels of various price segments. They can savour traditional Russian cuisine, and can also indulge in a diverse culinary experience, with options ranging from authentic Indian delicacies to continental dishes prepared to the highest standards. In 2022, the number of foreign tourists who visited Moscow increased by 6.3 per cent compared to 2021, reaching a total of 1.7 million.
Travelling to Moscow has now become easier as tourists from India and 54 other countries can apply for an electronic visa to enter Russia from August 1, 2023. The impact of e-visa rollout would be available by October this year after the quarterly data from the Russian border control agencies is analysed, Bulat said.
Moreover, the Russian government is planning to come out with a virtual 'Foreign Tourist Card' that will enable cashless payments for various services. "The idea behind this card is, a person back home in India can remotely apply for this card and then he/she can transfer money from the personal bank account to this bank account," Bulat added.
Meanwhile, sources in the Indian Embassy in Moscow told reporters that the Indian tourism ministry as well as the governments of Goa and Kerala are slated to participate in roundtable discussions this month. There are also plans to engage social media influencers to improve the inward traffic to India. Before the pandemic, around 3 lakh Russian tourists visited India annually. The numbers are down to around 80,000-90,000 of late.
To facilitate easy visitor movement across the city, there is "Discover Moscow" -- a navigation and travel web portal about Moscow and "RUSSPASS travel service" -- a digital platform designed for planning trips across Russia. The Discover Moscow portal features descriptions of over 1,200 architectural landmarks in Moscow. The site provides news, digests with festival and event information and curated lists of exhibition venues.
By availing the RUSSPASS travel service, tourists can access all essential information for a trip to Moscow on the site, including visa and currency matters, accommodation and transportation options in the capital. The site also offers a trip builder feature, allowing tourists to select pre-designed city routes or create their own itinerary from their favourite locations. There are versions of the site in Russian, English, Spanish and Arabic.
On the cultural scene, Moscow boasts 10,000 cultural venues including theaters, museums, libraries, parks, cinemas, concert halls, and more. In the last decade, around 900 parks and green spaces have been renovated.
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Travel trade journals, country or regionally based, are aimed at either the whole industry or a specific business sector. Many include supplements dedicated to activities such as cruise vacations or promoting specific destinations. Although the Travel Trade Gazette, launched in the UK in 1953, claims to be the first travel trade journal, Smith references the first as being Travel Trade, which ...
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Hospitality, Tourism, and Leisure Collection provides access to scholarly journals, magazines, and trade publications that cover topics including the cultural and economic aspects of travel and tourism. The database offers coverage of both the historical and current state of affairs in the hospitality and tourism industries.
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