young adults travel trends

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30+ Gen Z travel statistics and trends [2024 update]

What is generation z.

• Return and add more value to destinations over time
• Discover new travel destinations
• Incorporate technology such as apps into their trips
• Gain personal cultural benefits and contribute to the local communities that they visit

Gen Z: the next generation of travelers

• Gen Z are frequent travelers, making an average of three leisure trips every year.
• 60% of Gen Zers planned to travel by air in 2023.
• 42% of Gen Zers travel to spend time with family or friends. 
• 49% of Gen Zers plan getaways to relax. 
• Sightseeing is the top reason to travel for 70% of Gen Zers, while experiencing a new local culture is important for 68%. 
• 53% of Gen Z travelers use social media platforms for leisure travel recommendations.
• 70% of Gen Zers have been motivated to visit a destination after seeing it featured in a TV show, news source, or movie.
• 73% of Gen Zers are “vacation deprived”, which means they work too much and have too little time off.
• Culinary experiences are important to Gen Z, with 47% saying they have planned an entire trip around visiting a specific restaurant.
• 29% of Gen Zers were inspired to travel to a destination in 2023 by TikTok. 
• 70% of Gen Z travelers actively look for travel experiences off the beaten path that their family and friends have not heard of.
• 24% of Gen Z travelers were looking to spend less on their trips in 2023 than in 2022, citing economic concerns.
• In 2023, 43% of Gen Z vacationers wanted a beachside trip, while 32% were inclined towards a staycation.
• Only 8% of Gen Z travelers are willing to go into debt when making plans for leisure travel.
• 35% of Gen Zers finalize their travel plans less than one month before departure.
• Almost half of Gen Zers expect their parents to financially contribute to their travel costs. 
• When traveling to a foreign destination, clubs and parties are the main attraction for only 21% of Gen Zers. 
• Gen Z travelers have a preference for using Online Travel Agents (OTAs) to make travel plans. 

Accommodation: Gen Z prioritizes safety over cost

• Gen Z is more likely to stay in bed and breakfasts or vacation rentals than Gen X and Baby Boomers. 
• When it comes to booking accommodation, factors such as safety and security are more important than cost to Gen Zers. 
• Similarly, Gen Zers are more concerned with accommodation providers that offer unique experiences and have positive reviews over quality.

Gen Z travel in a post-pandemic world

• 79% of Gen Zers planned to travel more—or the same amount—in 2023.
• 30% of Gen Zers were more excited about travel in 2023 than they were before the pandemic.
• 87% of Gen Z travelers are more willing to pay extra for travel protections (such as travel insurance or refundable booking options) compared to other generations.

A new generation of values-based travel behavior

• Over half of Gen Z travelers would pay more for a travel company with an environmentally friendly ethos and practices. 
• 6 out of 10 Gen Z travelers look for more environmentally friendly transportation once they arrive at their destination. 
• 26% of Gen Zers want to connect with their cultural heritage when they travel. 
• Sustainability is key, with over half of Gen Zers (56%) preferring to stay in green or eco-friendly accommodations. 

Gen Z vs Millennials: Key differences and similarities

• With self-care in mind, 61% of Gen Z and Millennial travelers are prioritizing making travel plans that focus on personal wellness that provide well-being experiences.
• Millennials are more likely to book accommodation at a resort.
• Millennial and Gen Z employees are more likely to travel for work over the next year. 
• A higher percentage of Millennials blend work trips with personal leisure plans Gen Z. 
• 41% of Millennials prioritize cost when making travel plans.

Understanding Gen Z is key for the future of travel

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What are you looking for?

83+ millennial travel statistics [latest 2024 figures].

Born between 1981 and 1996, millennials today make up about 23% of the global population .

There are approximately 1.8 billion millennials in the world .

As the largest adult cohort alive today, millennials or Gen Y inevitably make up a significant proportion of the travel industry.

But did you know that in 2016, millennials who travelled as a family spent $50.4 billion in total?

And where do millennials like to travel?

Below we’ve gathered some of the most interesting millennials travel trends and statistics for you.

Let’s jump right in!

Sources : You’ll notice the source of each statistics directly under it, but you can head over to the end of this blog post for the complete list of resources and articles used.

Travellerspoint

What generation spends the most on travel?

Baby boomers tend to spend the most on travel.

According to a survey in June 2018, younger millennials had planned to spend $4,558 on travel in the next 12 months. This is lower than the number for both baby boomers ($6,691) and Gen Xers ($5,400).

Are millennials more likely to travel?

Yes. The average millennial travels 35 days per year, much more than Gen X (26 days), baby boomers (27 days), and Gen Z (29 days).

What are the travel characteristics of millennials?

In general, millennial travellers tend to be motivated by novelty, new experiences, and off-the-beaten path destinations. They are open-minded travellers who love creating unique itineraries and travel independently.

Millennials are also very interested in immersing in the local culture as well as giving back to the local community.

Finally, technology and social media plays an important part in a millennial’s travel lifestyle. 67% of millennials visit online website daily as they travel, while 55% post their vacation photos every day on social media while travelling.

Millennials Travel Statistics: Quick Look

• In June 2018, younger millennials in particular anticipated taking an average of 3.7 vacations in the next 12 months.
• 68% of millennials said they would consider splurging on a huge trip in 2022.
• Nearly 7 in 10 millennials (67%) say that they’d like to go on a once-in-a-lifetime vacation in 2022.
• The number one destination that millennials want to visit if they could travel anywhere worldwide is France.
• In a 2022 survey, 1 in 4 travellers said they were planning to travel alone in the next 6 months, with millennials and Gen Z most likely to travel solo.
• The top activity among millennial travellers is sightseeing, with 88% reporting to enjoy it during vacation.
• 77% of millennials use text message daily while travelling.
• 55% of millennials also take travel photos and post them on social media every day.
• Compared to baby boomers, millennials are more likely (71%) to make more or the same amount of travel plans in 2022 than pre-pandemic.
• For 77% of millennials, the Covid-19 vaccine made travel feel safer and more comfortable in 2022.

Millennials Travel: Frequency and Habit

How often do millennials travel?

1. In 2018, the average millennial expected to take more than 4 domestic leisure trips within that year.

Compared to Gen X travellers and baby boomers, Millennials anticipated taking the most trips (both internationally and domestically) within the 2018 period.

2. In June 2018, younger millennials in particular anticipated taking an average of 3.7 vacations in the next 12 months.

3. american millennials are reported to travel an average of 35 days per year, significantly more than other generations..

Meanwhile, the average travel days for other generations in the US are 26 for Gen X, 27 for baby boomers , and 29 for Gen Z.

4. A 2022 outlook by Expedia indicated that 49% of millennials expect to travel internationally within the next six months.

They are the generation that anticipates the most international travel within that year.

5. The average US traveller wanted to travel 6% more in 2017, but millennial families intended to travel significantly more, at 35%.

[Resonance]

In 2017, millennial families in the US said they wanted to travel 35% more that year.

6. About 44% of all digital nomads in the United States are millennials, making them the generation most likely to adopt the lifestyle.

[MBO Partners]

In the US, millennials make up 44% of the digital nomad population . They’re followed by Gen X (23%), Gen Z (21%), and baby boomers (12%).

Millennials Travel Spending

How much do millennials spend on travel?

7. According to a survey in June 2018, younger millennials had planned to spend $4,558 on travel in the next 12 months.

This is lower than the number for both baby boomers ($6,691) and Gen Xers ($5,400).

8. 68% of millennials said they would consider splurging on a huge trip in 2022.

[Hospitality Trends]

This is less than 72% of Gen-Zers, but more than 60% of Gen-Xers and just over half of baby boomers (51%).

9. The majority of millennials agree that cost of travel is twice as important as other factors that affect travel plans.

10. by 2030, millennials are expected to have an annual income of more than $4 trillion altogether..

[WorldData]

11. Millennial consumer spending over the next 10 years will be powered especially by Asia. In particular, the lower middle classes from India, Indonesia, and China, with a market share worth $20 trillion.

This significant increase in spending power will positively impact the travel and tourism industry, especially as millennials travel more.

12. In 2016, millennials who travelled as a family spent $50.4 billion during that year alone.

Millennials top travel destinations.

Where do millennials travel?

13. In 2015, millennials made a total of 3.8 million trips, 18 million nights and £1.269 billion in Scotland alone.

[VisitScotland]

The millennial market contributed £1.269 billion to tourism in Scotland in 2015. 

14. Nearly 7 in 10 millennials (67%) say that they’d like to go on a once-in-a-lifetime vacation in 2022.

15. the number one destination that millennials want to visit if they could travel anywhere worldwide is france..

In 2022, when Gen Z and millennials were asked where they’d go if they could travel anywhere in the world, the number one answer was France . The most common reason for this choices is that millennials think it’s “beatiful” and wanted to visit the City of Love, or Paris .

16. Hawaii, Japan, the Caribbean, and Florida rounds the top 5 places that Gen Z and millennials most wanted to travel to.

17. The UK falls as the top 7th most sought-after destination among Gen Z and millennials, while Ireland take the 10th spot.

The UK is the 7th most popular travel destination among Gen Z and millennials, whereas Ireland rounds up the top 10 ranking .

18. Meanwhile, a different report from Independent stated that Bora Bora was the most tending destination for millennials in 2019.

[Independent]

The interest in Bora Bora as a travel destination rose by 24% compared to 2018, as predicted and analyzed by the mobile app Hopper.

19. Saint Martin was the second most trending millennial destination in 2019, with interest increasing by 21% from 2018.

20. on the other hand, some destinations also trended down between 2018 and 2019, with frankfurt experiencing 17% decline in popularity., 21. according to the hopper app, interest in managua, nicaragua fell by 16%., 22. toronto, canada also lost a bit of interest among millennial travellers (12% down from 2018)..

Despite being one of the best places to visit in Canada , the millennial travel interest in Toronto still experienced a slight drop in 2019.

Millennials Travel Motivation

Why do millennials love travelling so much?

23. For 78% of younger millennials, the main motivation for travel is relaxation.

24. millennials are also very motivated to experience new destinations and explore off-the-beaten path areas when they travel., 25. a survey in 2022 showed that the travel purpose for most millennials is to see family and friends..

This reason consistently ranks as number one across all generations, including Gen Z, Gen X, and baby boomers.

26. The second most popular reason for leisure travel among millennials in 2022 was mental health boost, followed by visiting new U.S. cities, international trips, cheap deals, and fulfilling bucket list items.

27. roughly 8 in 10 gen z and millennial travellers in the us are looking for a new and unique experience for their next travel., 28. 85% of millennials want to travel to places where they can immerse in the local culture..

This is a higher percentage compared to other generations, with the average being 81%.

29. 83% of millennial travellers also say that they wish for their money to go back to the local community.

This shows an awareness among millennials who travel towards the local community and environment.

30. Similarly, 83% of millennials want to be more purposeful in planning their trip and choosing which companies to book with.

Millennials travel statistics: solo, friends & family travel.

Do millennials travel with friends or alone?

31. In a 2022 survey, 1 in 4 travellers said they were planning to travel alone in the next 6 months, with millennials and Gen Z most likely to travel solo.

[SoloTravelerWorld]

About 25% of all travellers are planning to travel alone . This shows the rising popularity of solo travel not only among millennials, but also other generations.

32. 58% of millennials around the world also say that they are willing to travel alone, much higher than 47% of the older generations.

33. moreover, 26% of millennial women have taken a trip alone. 27% of these women have never travelled solo but are willing to consider it..

Solo travel is becoming more and more common among female travellers, with 26% of millennial women having travelled alone .

34. Almost half (49%) of millennials say that they’re willing to visit their bucket-list destination alone.

35. more than half (58%) of amercan millennials who travelled overnight in 2017 have kids under the age of 18..

It shows that millennials continue to travel even once children enter the picture.

36. In the next two years, almost half of millennial travellers plan to take a family vacation.

37. 41% millennials who travel with children visit beach resorts..

The most popular type of destination for millennials travelling with their family and kids is beach resorts (41%) .

38. The second most popular trip type for millennials with kids is (36%) major metropolitan cities.

39. 1 in every 4 millennial families go on an international vacation..

Millennials with children go on more international trips than other generations.

40. For millennials travelling with kids, they rely on online reviews (37%) and social media posts of friends and family (29%) to pick a destination.

41. out of millennials who travel with their children, 62% do so with kids that are five years old or younger., 42. in 2016, millennial families made up around 16% of all active travellers in the us., accommodation in millennial travel.

Where do millennials like to stay when travelling?

43. In 2021, 40% of campers in North America was reported to be Millennials.

A report identified that Millennials make up the largest proportion of campers in North America, making up 40% of total campers in the region.

Campers include people travelling and living in an RV.

44. A survey in 2018 revealed that 42% of the millennials who had travelled overnight in the last 12 months prefer to stay with friends or family.

Staying with friends or family is the most preferred accommodation type for millennial travellers, as stated by 42% of the respondents.

45. 43% of younger millennials (21-29 year olds) have used shared accommodation while travelling.

46. among those who haven’t used shared accommodation while on vacation, the main reason for 70% of them was because they didn’t want to share accommodation with strangers., 47. more than half of millennials (51%) consider free internet and wi-fi as the most desirable amenity in a hotel., 48. in 2018, the majority of millennials (53%) still preferred traditional hotels and resorts as their top accommodation choice..

The hotel industry doesn’t have to worry about declining number of guests, despite the rising popularity of private rentals and alternative accommodations. 53% of millennials choose full-service hotels as their top choice when travelling.

49. 35% of millennial travellers prefer luxury hotels and resorts (35%).

50. camping makes it as the top 5 preferred accommodation (33%) for millennials. , 51. other travel accommodations popular among millennials include house/vilal rentals (32%), cruise ships, (29%), b&bs (23%), and apartment rentals (23%)..

Millennials Travel Trends

What do millennials look for in travel?

52. The top activity among millennial travellers is sightseeing, with 88% reporting to enjoy it during vacation.

53. eran ketter’s 2020 research found that millennials drive four key trends in tourism, including creative tourism, off-the-beaten-track tourism; alternative accommodation, and fully digital tourism..

[Eran Ketter]

54. Millennials tend to be open-minded travellers who prefer creating their own unique experiences and travel independently.

55. the millennial generation is constantly in search of novelty, a different lifestyle, and new experiences when they travel., 56. millennials tend to be open-minded travellers who prefer creating their own unique experiences and travel independently., 57. although millennials tend to care more about sustainability in travel compared to their older generations, only 48% of millennial travellers are willing to pay more for a travel service provider that is eco-conscious..

[Telus International]

Millennials are surpassed by Gen Z in this regard, as more of their cohort (54%) are willing to pay higher rates for environmentally responsible travel companies.

Millennials Travel Booking and Planning

How do millennials book travel?

58. More than half (53%) of millennials book their travel with an online travel agency. 

In general, 53% of millennials make use of OTAs to book their travels.

59. The most popular method for booking among millennial travellers is thorugh a travel website, with 64% using it.

60. a survey in june 2018 revealed that when searching for vacation ideas, 56% of millennials get information from their friends or family..

This shows that despite the growing influence of the Internet for travel planning, word of mouth among friends and family is still a powerful tool that will affect a millennial’s travel plan.

61. As of July 2018, 72.1% of millennials would use user-generated content when planning their trips.

62. the second most popular travel planning method among millennials is social media, which is used by 66.9% of the respondents., 63. millennials are least like to refer to destination marketing organization (dmo) website for travel planning., 64. 62% of younger millennials visit google regularly to get travel information..

Google is also the top visited website for travel information among older millennials.

65. The most important factor when choosing a travel destination for millennials is safety, with 57% agreeing to the statement.

66. millennials are less likely to book trips a month or less in advance (58%), compared to 64% of baby boomers..

This slight difference is likely because millennials tend to have more inflexible work commitments, whereas many baby boomers might already be in retirement.

67. Half of millennial travellers discover a new travel company through research on their phone.

[ThinkWithGoogle]

68. More than half of millennials (55%) admit to spending more time planning vacations than planning their retirement.

This statistic shows just how much importance millennials put on travel and vacation days.

69. 55% of millennials have loyalty points accumulated during the pandemic, which many say will be used to fund their travels.

This proportion is lower than Gen Z (61%) but still higher than the older generations, Gen X (33%) and baby boomers (23%).

Social Media and Travel Among Millennials

What percentage of millennials post on social media while travelling?

70. According to 45% of millennials, Booking.com is the online travel brand with the best social media presence.

45% of millennials in a 2021 survey believed that Booking.com has the best social media presence out of all other online travel brands.

This is followed by Airbnb, with 30% of respondents thinking they have the most excellent presence on social media.

71. 16% of millennial respondents said that online peer reviews and ratings are the most influential travel media channel when it comes to picking a holiday destination.

72. technology is an integral part of travel for millennials, as 67% say that they visit online websites every day to research things to do as they travel., 73. 77% of millennials use text message daily while travelling..

This statistic may not be surprising as the average millennial spends 3 hours and 45 minutes on the internet daily.

74. Meanwhile, 55% of millennials also take travel photos and post them on social media every day.

These actions help millennials stay connected to their social networks back home, even while travelling.

75. Social media also plays a huge role in the millennial’s everyday life, with 58% of Chinese millennials putting importance in social validation.

[SiteMinder]

According to the survey, they feel that comments left on their vacation photos are important to them.

76. 40% of millennials admit that their travel booking decisions are influenced by hotel and travel photos in their news and social media feeds.

77. 2 in 5 millennial travellers also say that they want to create an ideal version of themselves and their trips on social media., 78. google searches for “flight hacks for cheap flights” and “travel hack flights” rose by 450% and 200%, respectively, between 2021 and 2022..

The travel report suggests that millennials are huge drivers behind these searches, mainly for the fairly new and modern terms “flight hacks” and “travel hacks”.

Coronavirus Impact on Millennial Travel

How did the Coronavirus pandemic affect millennial travel?

79. A survey in 2022 revealed that 64% of Gen Z and millennials considered travel to be more important to them today than it was before the pandemic.

Following the pandemic, 64% of Gen Z and millennials combined are now considering travel to be more important to them now.

80. Compared to baby boomers, millennials are more likely (71%) to make more or the same amount of travel plans in 2022 than pre-pandemic.

81. 20% of millennials claimed that their leisure travelling habits had not changed between 2020 and 2021., 82. for 77% of millennials, the covid-19 vaccine made travel feel safer and more comfortable in 2022., 83. meanwhile, just 35% of millennials said that covid-19 might keep them from traveling in 2022..

84. In 2022, the biggest Coronavirus-related concern for millennial travellers was infection.

This was followed by large crowds, getting stranded, cancellations, and people not using masks.

That’s a wrap for our 80+ stats about millennial travel.

Undoubtedly, millennial travellers make up a huge proportion of the industry.

So whether you’re a millennial who loves travelling or a business owner looking to understand your potential market, we hope this post has been helpful.

Can you think of anything else we missed about millennial travel trends?

Drop us a comment below!

Check out these other travel statistics…

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• World Economic Forum
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• Hospitality Trends
• VisitScotland
• Independent
• SoloTravelerWorld
• Eran Ketter
• Telus International
• ThinkWithGoogle

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Here's What Younger Travelers See as the Biggest Travel Trends

Photo: Monkey Business Images / Shutterstock.com  

Experts will tell you that young travelers are setting the top travel trends carrying us into the new year and beyond.  

Marriott International's Caribbean and Latin America divisions convened a committee called the Travel Younger Advisory Board, comprised of nine young travel professionals, to discuss what's currently trending and learn how they can attract younger and more diverse clientele. Here's what the group of Gen Z and Millennial travel gurus said are the top travel trends.  

Traveling for connection  Young people are traveling to connect with others, whether that means they're visiting friends or family, attending a festival or concert, or engaging in the local culture of the destination. Rather than spending time in more "tourist-y" cities, younger travelers want to see the cities where the average citizen in a country spends time.  

"Millennials and Gen Z are reshaping the travel landscape, turning to TikTok search as their go-to guide, seeking picturesque locations and immersive experiences," said Ravi Roth, LGBTQI+ travel expert and content creator, also known as Ravi Round the World . " The trend is moving towards tier 2 destinations, like Curacao, offering authenticity, stunning beaches that are not overcrowded, and a genuine local vibe over mainstream tourist hotspots."  

Annette Richmond, founder of the fat-positive travel community, Fat Girls Traveling, as well as an award-winning content creator, travel writer, public speaker, and advocate, added that, "Creating a trip based on concerts will continue in 2024. Many people plan on traveling to Las Vegas in 2024 for shows."  

Shorter, more frequent trips  Rather than going on one or two long trips in a year, younger people are planning more frequent, short vacations, such as weekend getaways.  

“We are seeing two big trends when it comes to Millennial and Gen Z travel. The first is the traveler that wants to splurge on the once-in-a-lifetime trip, especially after the unknown that was the pandemic," said Nicole Janoff, senior manager of leisure travel at Magma Global. "The second is: the traveler seeks to travel more often, for a shorter period of time. For these travelers, we are seeing a ton of requests for a few weekend trips per year instead of one large trip per year."  

Soft travel  The term "soft travel" encompasses any way of traveling or type of travel that minimizes stress and boosts relaxation. In general, Gen Z and Millennials are more likely to use services that make their lives easier – think food delivery apps. When translated to their travel plans, the younger generations are becoming more likely to use travel advisors to book travel to make their trip as smooth and seamless as possible.  

Soft travel also refers to health and wellness trips, which are also popular among younger travelers. Any type of destination that offers spas, meditation retreats, or any type of fitness and relaxation offerings appeals to young folks.  

Accessibility  The group also discussed accessibility at length. There is a higher demand than ever before for travel suppliers to make their offerings accessible to disabled individuals. In addition, the young travelers noted that accessibility encompasses making travel accessible for other diverse populations such as the LGBTQ community.  

"Inclusivity and unique experiences define the new age of travel," Roth said. "Safety is paramount, especially for LGBTQ travelers, who find solace in certified programs at restaurants, hotels, and experiences like IGLTA Accredited, Queer Destinations Certified, and Stonewall Safe Spaces.”  

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Millennials are making travel a priority more than previous generations—that's not a bad thing

Your Instagram feed is probably littered with photos from your friends on vacation sharing breathtaking views of exotic beaches or snapshots of once-in-a-lifetime meals. And if you think that the sheer number of these vacation photos is growing, you're not wrong.

That's because millennials, more than previous generations, are making travel a priority. In 2019, the average millennial (ages 21 to 37) plans on taking roughly five trips throughout the year, three of which are expected to be international, according to AARP's 2019 Travel Trends report . That's more international trips than Gen X (ages 38 to 53) and more overall trips than Baby Boomers (ages 54 to 72).

Yet, despite polls around over-spending , millennials are planning trips responsibly. They plan to spend $4,400 on travel overall in 2019, compared to Gen-Xers' $5,400 budget and Boomers' estimated $6,600, according to AARP.

And yes, they're making room for travel in their budget even if they have student loan debt. In general, debt shouldn't preclude millennials from travelling, says Tiffany Aliche bestselling author and founder of the Budgetnista financial blog.

"You don't have to be debt-free in order to enjoy your life," Aliche tells CNBC Make It . If you have a plan to pay down your debt and you're making regular payments, Aliche says that the benefits of travel can outweigh the costs — as long as you're not overspending.

It's important to keep in mind that student loans, in particular, are typically long-term, low-cost debt. And waiting until it's all paid off may take decades. "That would be like saying you're never going on a vacation until the mortgage is paid off," Aliche says. You don't see a lot of Baby Boomers with McMansions adhering to that philosophy.

But how are millennials juggling their debt while paying for their next adventure? They're saving more, cutting costs where they can, and in some cases, even earning more, according to those CNBC Make It spoke with over the summer.

Doubling down on savings

"I think I'm really lucky to be able to travel multiple times each year, but I definitely make it a priority," Paige Dolan, a 30-year-old hospital coordinator, tells CNBC Make It. She typically spends between $2,500 and $4,000 annually on travel — and has no regrets.

Dolan, based in Cincinnati, Ohio, relies on an app to automatically set aside savings every month so she can afford to take about two to three big trips each year. "I put myself in the mindset of thinking, 'Oh, I need an extra $100 every two weeks,' for example, and then allocate it into a savings account specifically for travel," she says. "It makes it affordable and manageable."

"You don't have to be debt-free in order to enjoy your life." -Tiffany Aliche, founder of the Budgetnista financial blog

She also plots out her daily expenses to make sure she's on track with her financial goals. "I track every dollar I spend in an Excel spreadsheet. I realize that might sound crazy, but it really does help me see where I am spending money and how much in each category," she says. "This way, I can compare months and see if I can cut spending in some areas over others if I need to re-allocate the money for travel."

If you want to make travel a priority, then it's smart to actively include it in your monthly budget. That may mean you need to cut costs on your everyday spending. "I like to look through my expenses monthly and ask myself if the expense is something I really want to keep in my budget, or if I can get rid of it and move that money to my travel fund," Whitney Hansen, host of the Money Nerds podcast , tells CNBC Make It. "Ask yourself out loud: 'Do I really want to go out to eat five times a week or do I want to drink wine in Italy?'"

When it comes to saving for travel, millennials are leading the pack. Over half, 52%, of millennials are saving for a vacation, according to a survey of approximately 2,200 U.S. adults that CNBC Make It performed in conjunction with Morning Consult .

Taking shorter trips

Brad Pettiford, 32, tells CNBC Make It that when it comes to travel expenses, he and his wife, Jami, focus less on specifically saving up for an individual trip and more on keeping costs low overall. "Traveling is something that we made the decision to prioritize in our lives, so we don't necessarily view it from a financial standpoint of 'can we afford to do it or not.' Rather, our focus is on finding great deals so we can visit all the cities on our bucket list as affordably as possible," he says.

Pettiford, a Detroit-based public relations professional, says he typically spends over $4,000 a year traveling, but most of the trips are three-day long weekend getaways as opposed to full-fledged vacations. "Obviously the money spent traveling and on food and entertainment while we're away can add up, but because our trips are mostly three-day getaways, our overall expenses never really reach astronomical levels," he says.

To further minimize expenses, he and his wife will stay at cost-effective Airbnb residences instead of pricier hotels. When that's not an option, they try to find properties where they can use hotel points. "Because our trips are mostly three-day getaways, our overall expenses never really reach astronomical levels," Pettiford says.

Pettiford and his wife manage to afford all this travel while juggling about $40,000 of debts that include car payments, student loans and financing for home renovation projects. "We feel like those shared experiences are more meaningful than tangible items we could spend our money on," he says, adding they live modestly so they can have money to spend on travel while taking care of the debts and monthly expenses.

Adding more money to the mix

Sometimes it's not about saving or even adhering to a strict budget, it's about boosting your income. That's what allows 25-year-old Emma Tiernon to spend about $10,000 a year on travel. She tells CNBC Make It that in order to fund her trips, she juggles multiple side hustles: swim team coach, personal trainer and freelance social media expert.

But for her, the effort is worth it. "At the moment, travel is a priority so I fit it into my finances like a bill," the Denver-based media relations strategist says. All of the money from her side jobs, plus about 5% from her full-time paycheck, goes into an Acorns investment account. Using an investment account instead of a savings account helps grow her travel fund, Tiernon says.

"It's important for me to be pushed outside of my comfort zone and understand what's happening politically and culturally in the world," Tiernon says. In addition to growing her income, Tiernon works remotely during some trips so she can take advantage of cheaper travel days. She also invested in a travel rewards credit card and pays for some travel costs with rewards points from time to time.

"I don't think that there's anything wrong with making travel a priority, but really mean that," Aliche says. Don't be one of those people who say they make travel a priority, but every single weekend they're going out to brunch. "Keep your spending in alignment with your financial goals and responsibilities."

Disclosure: NBCUniversal and Comcast Ventures are investors in Acorns.

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4 Fabulous Teen Travel Trends

Benefits of Teen Travel

Updated August 2022

We are raising our teens to take their places in an increasingly global society.  To be successful, we need to allow them to explore it!  Teens are amazingly inquisitive, responsible, and capable young adults.  Travel builds their confidence, helps them connect with people of diverse backgrounds, and positively impacts their education and future career paths.

Let’s explore some of the latest teen travel trends…

Travel with Purpose

One of the biggest teen travel trends is traveling with purpose.  Family beach vacations are a no-go with teens who want to change the world!  It’s all about volunteerism and community service.

Teens prefer to share their time and talents with those who need a helping hand, often in developing countries.  Mission trips , community development, Habitat for Humanity , eco-friendly projects, and more top the list of purposeful travel.

When teens take part in these kinds of experiences, they learn empathy and some serious leadership skills.  They’re also accumulating impressive credentials for college applications, scholarships, and other career opportunities.

Related:  Purpose Driven Teens (an article featured in the Philadelphia Inquirer by Cindy Loose)

Cultural Exploration

Today’s teen is a bit more sophisticated when it comes to travel.  When I was 14, it was a really big deal to load up the station wagon and drive six hours to Williamsburg (with packed sandwiches and a thermos of water, of course!)

Now my own kids have passports with stamps from around the globe and a far better understanding of the world than I ever did!

Encouraging young people to step outside their own communities and explore a different culture is incredibly important.  This isn’t surprising when you consider that 79% of teachers consider it a priority to increase students’ cultural awareness.

Rather than being influenced by social media, television, or other channels, teens form opinions based on first-hand knowledge.  There’s no better way to learn about other people and places than becoming part of the culture.  And speaking of immersion…

Language Immersion

The benefits of learning a second language are indisputable.  It stimulates your brain, improves your creativity and attention span, and increases your career opportunities .  However, depending on the source, statistics show that learning a language takes anywhere from 900 – 4,400 classroom hours.

That’s one of the big reasons why language immersion travel is popular with teens.  Planning an immersion trip allows them to fully engage with the language they are learning and often speeds up the learning curve.

There are plenty of opportunities to practice.  Transportation, public marketplaces, schools, excursions, host families, and hotels all require the use of the native language.  Combine these life lessons with a deep dive into the culture and it’s not surprising that language immersion trips are in demand.

Transformative Student Travel

Student travel is a trend that never goes out of style.  Not all teens have the means to travel independently or with family.  However, a sponsored school trip is often within reach.

Student travel is a conduit to the world.  It connects curriculum to reality, practice to performance, and classrooms to careers.

Curriculum to Reality

A recent study by the  Student Youth Travel Association  showed that 54% of teachers organize travel opportunities because it positively impacts academic performance.

Practice to Performance

Performing in front of an audience NOT just filled with proud moms, dads and grandparents is incredibly fulfilling.  When young people can take the skills they’ve practiced every day in 3rd period and apply them to a real-life  performance opportunity in an amazing venue , it’s a huge confidence-builder!

Classrooms to Careers

Students are constantly planning for future career possibilities. Travel gives them a unique perspective on job opportunities that may exist outside the norm.

For example, a teen who loves music but isn’t destined to be the next “big thing” might not know that a music career can include production, marketing, writing, arranging, sound and lighting, accountants, publicists, and so on.  A behind-the-scenes tour in Nashville or Broadway can be illuminating and worthwhile when thinking about the future.

Giving students a glimpse of what is possible is a transformative, life-changing experience.  Being able to do it at a reasonable price point (and with friends!) is what makes this teen travel trend so popular!

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Six Trends for Travel in 2021

ABTA has identified six key trends that are shaping people’s travel plans for 2021, based on expert insight and research, as well as booking data from our Members.

We identify two distinct types of traveller – those who are eager to return to destinations they know and love and those who want to take a ‘once-in-a-lifetime’ trip. We also explore a strong commitment to cruise holidays, a rise in breaks that embrace the great outdoors, the ever-increasing importance of responsible tourism, and holidaymakers seeking the reassurances that come with booking a package holiday and the expertise of a travel professional.

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In a 2022 survey conducted by YouGov, 35% of travellers stated that travel has become more important to them since the pandemic and more than two thirds were planning a trip in the next 12 months. Of those respondents planning a trip, around twice as many were planning to travel domestically than those going international.

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Millennials’ Travel Statistics; How do They Travel?

Which generation travels the most?

How much do millennials earn, what percentage of travelers are millennials, millennials love business trips, how to market to millennials.

As a travel agent or tour operator, it’s important that you have a clear idea about who your target customers are. Your business model and marketing approach will differ depending on whether you appeal to a broad range of customers or whether you focus on a particular travel niche or age group.

Where do your customers live? How old are they? How much do they earn? What are their travel preferences? Having access to this kind of information enables you to create the best and most tailored travel products for your audience and execute the most effective marketing strategies.

The definitions of age groups and generations can vary, but at a global level they are generally understood as follows (see chart 1).

Chart 1: Global Generation Age Groups

In recent years there has been a great deal of interest from the business world in Millennials. That’s because this age group of young adults now dominates the global workforce. Millennials represent the world’s most important generation for consumer spending growth and general economic prospects.

Millennials are now the largest generation in the US at 71.1 million or 22% of the total population (see Chart 2).

Chart 2: US Population Distribution By Generation in 2019

Looking at the world as a whole, however, the majority of Millennials live in Asia. There are 400 million Millennials living in China alone. That’s more than the entire populations of the US and Canada combined.

In some developed countries, the percentage of Millennials is relatively low. In Japan, Spain and Italy, Millennials make up 17-18% of these populations.

Research into the US tourism industry shows that Millennials travel more than other generations . Expedia says that US Millennials travel 35 days per year, compared to 26 days for Generation X; 27 days for Baby Boomers; and 29 days for Generation Z.

The average budget of Millennials is slightly below the annual travel spend of Generation X or Baby Boomers.

In 2019 the average US Millennial planned to take five trips, including three overseas, with a total budget of $4,400, compared to an annual travel budget of $5,400 for Generation X and $6,600 for Baby Boomers.

Nearly half (43%) of Millennials across the world are affluent, earning US$75,000 or more per year, according to Copyrise.

As prosperity continues to increase across the world, the ranks of the global middle classes are forecast to grow from their current 50% to two thirds by 2030.

Over the next ten years, increased Millennial spending on leisure and travel will be powered by Asia in particular , specifically from the lower middle classes of India, China, and Indonesia, a market segment worth US$20 trillion, says World Data Lab .

Given that Millennials are the fastest-growing age group and now make up around 25% of the global population, it’s reasonable to assume they make up a similar proportion of international travelers.

According to Copyrise, 200,000 million global tourists are Millennials and they spend US$180 billion on travel every year.

Millennial leisure travel preferences

Millennials take a ‘you-only-live-once’ attitude to travel. They are open-minded and keen to explore, interact and experience the world.

A research paper by Eran Ketter identifies four tourism trends that Millennials are making popular: creative tourism; off-the-beaten-track tourism; alternative accommodation and fully digital tourism.

At the same time, an Expedia survey shows a more conventional side to US Millennials. More than half (53%) book their travel with an OTA and 70% stay in a hotel while on vacation, says the survey.

The majority (81%) of US Millennials took their last vacation in their own country and the most popular vacation types are relaxing, visiting family, family play and romantic getaways.

In terms of their travel personalities, looking for the best deal is important to 92% of the US Millennials surveyed. They like to explore the outdoors and be active (89%); they prefer worry-free, all-inclusive resorts (83%) and crossing off their bucket list is important to them (83%).

Solo travelers account for 18% of all global bookings. Solo travel is an increasingly popular trend across generations, but especially amongst female Millennials and female Baby Boomers.

Millennials see business travel as a perk and an opportunity to see new places and have new experiences. A lot of this attitude is fuelled by aspirational social media images and the lifestyles of digital nomads .

Millennials, more than previous generations, are more likely to want to combine business travel with free time to explore. Corporate travel bookers should realise this and make it possible for Millennial employees to do this, rather than making them feel guilty about taking time off work.

Indeed, it is Millennial entrepreneurs who are behind new companies such as DIB Travel and TravelPerk that are changing the way business travel is planned and purchased.

The best way to market to Millennials is via their smartphones using social media and the internet. 87% of Millennials use two or three devices every day. Nine out of ten Millennials make at least one purchase using their phone per month, and three quarters compare prices online.

Seventy-one percent of Millennials engage with social media on a daily basis. The majority (70%) use Facebook  every day (except in China where it is banned) and 63% use YouTube every day and nearly half use their smartphone camera every day.

Platforms such as TikTok are becoming increasingly important for younger Millennials and Generation Z. Some recent travel campaigns such as #DreamNowVisitLater by VisitNorway have attracted a lot of interest on TikTok .

In fact, travel marketers must remember that the oldest members of Generation Z are finishing college now and entering the workforce. Their preferred social media platforms are Snapchat, YouTube and Instagram.

Millennials like incentives and promotions

Two thirds of Millennials admit that they follow brands on Twitter or Facebook so that they can get a coupon or a discount. More than half are willing to share their personal details in order to receive an incentive, says Copyrise. These are all important factors affecting demand forecasting and need to be considered so as to avoid mistakes.

Millennials rank their dreams, aspirations and goals higher than other generations. Appearance is also important to them, so travel companies need to post online content that appeals to these desires.

More than half of Millennials’ online time is spent looking at user-generated content on blogs and review sites. So a great way to engage with your Millennial customers is to run a competition or campaign asking them for photos or reviews. But don’t forget to provide an incentive for those who participate!

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Marc Truyols has a degree in Tourism from the University of the Balearic Islands. Marc has extensive experience in the leisure, travel and tourism industry. His skills in negotiation, hotel management, customer service, sales and hotel management make him a strong business development professional in the travel industry.

Mize is the leading hotel booking optimization solution in the world. With over 170 partners using our fintech products, Mize creates new extra profit for the hotel booking industry using its fully automated proprietary technology and has generated hundreds of millions of dollars in revenue across its suite of products for its partners. Mize was founded in 2016 with its headquarters in Tel Aviv and offices worldwide.

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6 AWESOME Countries with Travel Programs for Young Adults

After graduating from UC Santa Barbara with a degree in Global Studies, all this California girl ...

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Traveling abroad is an adventure in itself, but when you add to that activities like rock climbing , skydiving , or rafting down class five rapids, you’re sure to have an experience that will stick out in your memory for years. You can choose to face these challenges alone (you brave soul, you!), or you can sign up for adventure travel programs for young adults , which means an instant community and instant fun.

Things to Keep in Mind When Visiting Top Adventure Travel Destinations

Before we get into the most baller destinations for adventure travel, here are a couple things to keep in mind when deciding on the best group travel program or activity for you:

Be smart about it.

When you’re traveling to a foreign country, it’s easy to throw caution to the wind and engage in activities that you would not do at home. While it’s fantastic to be spontaneous and open to new experiences abroad, it’s important to make sure you’re staying safe. I know, I know; I’m sure you’ve already heard this a million times from your Mom or Dad or over-protective aunt from Missouri, but they just have your best interests at heart.

It’s easy to feel invincible while you’re traveling overseas. You realize that the world isn’t a scary place looking to swallow you up, but rather a welcoming place that’s nowhere near as dangerous as the news back home would make it seem.

If you’ve been abroad for a while, you probably feel pretty confident in your ability to take care of yourself, you’re starting to get a feel for being alone in a foreign country, and you think you can take on the world. That’s awesome. Just don’t forget that you should take the same safety precautions abroad as you would at home. Think your scuba instructor is too hung-over for a safe dive? Skip it. Does that skydiving parachute look a little worn out? Run.

Foreign countries sometimes have less safety restrictions than back home, so go with your gut. If something’s telling you to skip an adventure activity, better safe than sorry.  

Make sure it’s not exploiting anyone or anything.

The best part of traveling overseas is being able to experience things that you would never do at home. Being in a different country opens you up to new environments, cultures, animals, and food that are exotic and unique from anything you’ve experienced before. While it’s great to take advantage of these once in a lifetime opportunities, be aware of the impact it’s having on the local community. Riding an elephant may seem like a fantastic way to experience new cultures and connect with local animals, but elephant-riding is actually damaging to their backs and the animals are often treated inhumanely.

[ Find your next great story! Get custom program advice here ]

Do your research..

Ask tour operators lots of questions. That’s not to say that you should stay home while the rest of the travelers in your group go out and have awesome adventures. Just be aware of the impact on local human, animal, and environmental populations. As responsible tourism gains exposure, more and more adventure activities are becoming aware of their effect on the local community and finding ways to conserve and give back.

Read reviews of different small group adventure travel programs before you make a selection. Ask to speak with past participants, check their website to make sure they’re legit, and investigate their community partnerships. 

Now that we’ve got those important public service announcements out of the way, on to the fun part!

Looking for something close to home? Check out the best spots for fishing in the U.S.

Our fave places for group travel for young adults.

There are tons of destinations around the world that offer a variety of adventure activities, but finding a travel program for young adults that fits your thrill-level and personal interests is key. Here are some countries that offer experiences for every adrenaline level, from couch potato to stunt-men and women in training:

To the outside world Australia seems like one big, never-ending beach, and while there are gorgeous coastlines, Australia’s landscape is extremely diverse. This varied environment means there are plenty of different outdoor activities! Of course there’s the well-known Great Barrier Reef, a worldwide favorite for scuba diving , but Australia is home to a number of lesser-known (and cheaper!) adventure destinations too.

See all adventure travel programs for young adults in Australia

From wildlife parks like the Jirrahlinga Koala and Wildlife Sanctuary near Melbourne to wine tasting in the Yarra Valley (hey, that can be an adventure!) to rock climbing at the Blue Mountains near Sydney , there’s really something for every level of adrenaline junkie in Australia. 

While Honduras may not be at the top of your bucket list, it’s worth a look if you’re interested in scuba diving. The Bay Islands off the Eastern coast are one of the cheapest places in the world to get your open water Scuba certification . If you’re more into the young backpacking scene, head to Utila , where backpackers come en masse for the cheap scuba, delicious seafood, and all-night parties.

See all adventure travel programs for young adults in Honduras

If you’re looking for something quieter or heading to Honduras with the family, Roatan has beautiful resorts and lovely beaches. On days off from your scuba classes, you can catch a boat ride to nearby islands or, depending on the time of year, head out in search of whale sharks. If you’re really lucky, you’ll be able to enjoy a short swim with these gorgeous underwater giants. Be sure to investigate which dive shop offers the most responsible experience that focuses on protecting the whale sharks rather than exploiting them!

With such a dramatic, archaic landscape, it’s hard not to have an adventure in Iceland . Forget the same hum-drum tourist activities, Iceland offers some truly unique travel programs for young adults that you wouldn’t find in many other places in the world. Looking for something really epic? Try dogsledding through the Icelandic countryside (Yep, you heard that right. Dogsledding ). An experienced musher will lead your sled dog team through the gorgeous Golden circle to see Iceland’s pristine outdoor beauty. Again, whenever you’re participating in a tourist activity that involves animals, it’s crucial to do your research and choose an operator that prioritizes the welfare of the animal over tourism dollars.

See all adventure travel programs for young adults in Iceland

If you’re more of a summertime person, just the name Iceland may have you running for your electric blanket. Surprisingly enough Iceland has plenty of warmer weather activities, like horseback riding , kayaking , and yes, even snorkeling . But, before you bust out your bikini, a wet-suit is recommended in Iceland, even in the summer.

If you need to warm up after your snow activities in Iceland, check out Costa Rica . The local government has done a fabulous job protecting their environmental resources, making it a perfect destination for group travelers interested in eco-tourism . Soar through the jungle like superman on one of the world’s longest zip lines or learn to surf in the waves at one of the country’s many beaches, it’s up to you. Hey, porque no los dos ? Do both!

See all adventure travel programs for young adults in Costa Rica

Thanks to the environmental protection initiatives in place, Costa Rica is also a great spot for wildlife lovers. Trekking through the Monteverde Cloud Forest , travelers have to opportunity to get up close with nature, exotic animals and Costa Rica is popular with backpackers , so you’re guaranteed to make new friends at the same time. 

South Africa

What’s more baller than cruising through the African desert on an epic safari ? Not only can you experience the gorgeous, rustic South African landscape, but you can track the famous Big Five (lion, elephant, buffalo, leopard, and rhinoceros) for a glimpse of truly epic wildlife. Some adventure programs in South Africa even offer overnight stays in rustic campsites . There’s nothing more adventurous than coming face to face with a herd of wild elephants in the African desert.

See all adventure travel programs for young adults in South Africa

For an equally thrilling experience, conquer your fear of heights in Cape Town by bungee jumping from Bloukrans Bridge, the world’s highest commercial bridge! Even the bravest adrenaline junkies will get sweaty palms looking down from the 216 meter drop. Just make sure to tell your parents about your death-defying experience after you make it back safe on the ground.

It’s no secret that Nepal had a rough year in 2015, and their tourism industry has definitely taken a hit. While the Nepalese people are still recovering from a terrible set of earthquakes , the tourism board has announced that they are ready for travelers to come visit their gorgeous country once again! Adventure-addicts will have no shortage of choices in Nepal. Hikers can book a group tour trekking through the foothills of the Himalayas, stay with local families in Nepali villages along the way, or take on the challenge of conquering Mount Everest.

See all adventure travel programs for young adults in Nepal

Nepal also has lots of opportunities to connect with the local community through volunteer programs , like building houses and teaching English. 

Adventure is out there — go find it!

Whether you’re an adrenaline junkie or just like a bit of excitement during your travels, there are plenty of destinations around the world that cater to group travel for young adults.

Browse all the folks offering travel tours for young adults

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Japan Itinerary 14 Days: The Ultimate Adventure for Young Adults

Japan, a land where tradition meets modernity, offers a unique adventure for young adults seeking an exhilarating travel experience. Planning a 14-day itinerary in this culturally rich country can seem daunting, but it’s crucial for making the most of your journey. This Japan itinerary 14 days guide is tailored to help you explore Japan’s vibrant cities, ancient temples, and picturesque landscapes, ensuring a memorable adventure.

An epic 14 days in Japan itinerary

Our handcrafted 14-day Japan travel itinerary, inspired by top tours from the best Japan tour companies , promises an unforgettable journey through Japan’s rich culture, stunning landscapes, and vibrant cities, tailored for the ultimate adventure.

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Days 1-3: Tokyo

Starting your 14 days in Japan itinerary in Tokyo is like stepping into a world where the future meets the past. Tokyo, the electrifying capital of Japan , is a city where you can witness the harmonious blend of cutting-edge modernity and revered traditions. The city’s skyline, dotted with neon-lit skyscrapers like those in Shibuya and Shinjuku, creates an almost surreal backdrop for your adventures. These bustling districts are not just about their towering buildings; they’re cultural hubs where fashion, technology, and entertainment come alive.

As you delve into Tokyo’s myriad offerings, the historic Asakusa district provides a stark contrast to the modern areas. Here, the ancient Sensō-ji Temple offers a tranquil retreat, allowing you to experience the spiritual side of Japan. It’s a place where you can get lost in time, surrounded by the incense-filled air and the sounds of traditional prayers.

No visit to Tokyo is complete without exploring the vibrant and quirky Harajuku, the epicenter of Japan’s unique youth culture and fashion. This area is a kaleidoscope of color and creativity, where you can find everything from the latest trends to vintage gems. Just a stone’s throw away is the serene Meiji Shrine, a verdant oasis offering peace and tranquility amidst the city’s hustle and bustle. This juxtaposition of the trendy and the timeless is what makes Tokyo so captivating.

As the sun sets, Tokyo transforms into a gastronomic paradise. The city’s izakayas (Japanese pubs) and sushi bars present an array of local flavors that are both exquisite and adventurous. From high-end Michelin-starred restaurants to cozy street food stalls, Tokyo’s culinary scene is a delight for the senses. Whether you’re sipping sake under the neon lights or enjoying a sushi breakfast at the famous Tsukiji Market, the food experiences in Tokyo are unparalleled.

The energy, diversity, and sheer scale of Tokyo make it a must-visit on your Japan itinerary 14 days . It’s a city that never fails to amaze, offering endless opportunities for exploration and discovery. From the moment you arrive, Tokyo sets the tone for an exciting and unforgettable 2 weeks in Japan, laying the groundwork for an adventure filled with contrasting experiences and rich cultural encounters.

Day 4: Mount Fuji

Mount Fuji, standing majestically as Japan’s highest peak, is an unmissable destination on your 14-day Japan itinerary. This iconic volcano, a UNESCO World Heritage Site, is not just a stunning natural landmark but also a symbol of Japan’s cultural and spiritual heritage. The journey from Tokyo to Mount Fuji is a delightful adventure in itself, offering scenic vistas that promise to captivate you. Whether you opt for a relaxing bus ride or a swift train journey, getting there is straightforward and part of the experience.

As you approach Mount Fuji, the surrounding area, particularly the Five Lakes region, unfolds in a tapestry of natural beauty. The lakes, formed by previous eruptions, provide unparalleled views of the mountain, creating a perfect backdrop for photographers and nature lovers alike. Each lake offers its unique charm; for instance, Lake Kawaguchiko, the most accessible of the five, is a hub for activities and has numerous hot spring resorts. The region is not just a summer destination; in winter, it transforms into a snowy wonderland, offering breathtaking views against the crisp, clear skies.

For the adventurous souls, hiking Mount Fuji is a once-in-a-lifetime experience. The climbing season, typically from early July to mid-September, sees the mountain trails come alive with hikers from around the world. There are routes for every level, but remember, it’s not just about reaching the summit; the journey itself is filled with awe-inspiring views and a sense of camaraderie among fellow trekkers. Even if climbing isn’t on your agenda, the area around Mount Fuji offers plenty of activities – from leisurely boat rides on the lakes to exploring the culturally rich Fujinomiya trail, known for its historical and spiritual sites.

A visit to Mount Fuji is more than just a tick on your travel list; it’s an encounter with Japan’s soul. Standing amidst its grandeur, you’ll understand why this mountain is a revered and beloved symbol of Japan. Its inclusion in your 2-weeks in Japan is not just about capturing its beauty but also about immersing yourself in an experience that embodies the essence of Japanese nature and spirituality. Whether you’re gazing at its snow-capped peak, wandering around the tranquil lakes, or ascending its slopes, Mount Fuji promises to be a highlight of your Japan tour.

Days 5-6: Kyoto

Kyoto, often referred to as the cultural heart of Japan , is an unmissable stop on your 14-day Japan itinerary. As you step off the Shinkansen (bullet train) from Tokyo, you’re transported into a world where ancient traditions and serene beauty blend seamlessly with the modern rhythm of life. Kyoto is a city where every street, temple, and garden tells the story of Japan’s rich cultural heritage.

In this city, history is alive and palpable. Wander through the enchanting streets of Gion, Kyoto’s most famous geisha district. Here, wooden machiya houses line the streets, and if you’re lucky, you might catch a glimpse of a geisha in her exquisite kimono. As you explore, the atmosphere of ancient Japan envelops you, making it a highlight in the best 2-week Japan itinerary.

The temples and shrines of Kyoto are nothing short of breathtaking. Kinkaku-ji, the Golden Pavilion , glimmers in the sunlight, its reflection shimmering in the surrounding pond – a sight that’s both stunning and deeply calming. Equally mesmerising is Fushimi Inari-taisha, famed for its seemingly endless path of vibrant red torii gates winding through the forest. These iconic sights aren’t just beautiful; they’re emblematic of Japan’s spiritual and artistic prowess, making them some of the best things to see in Japan.

But Kyoto isn’t just about its historical and visual splendor. The city is also the birthplace of kaiseki, Japan’s haute cuisine. This culinary art form, focusing on seasonal ingredients and exquisite presentation, offers a dining experience that engages all senses. Partaking in a traditional tea ceremony is another cultural experience that shouldn’t be missed. The meticulous preparation and serene setting provide a deeper understanding of Japanese customs and aesthetics.

In essence, Kyoto encapsulates the essence of traditional Japan, making it an essential part of any Japan trip itinerary 14 days. It’s a city where the ancient and the modern coexist harmoniously, offering a rich, multi-layered experience to every traveller. Whether you’re seeking spiritual solace in its temples, a walk through its historical narratives, or a taste of its culinary excellence, Kyoto promises to be a memorable and enriching stop on your Japan tour.

Days 7-8: Nara

Nara, a jewel in Japan’s cultural crown, is more than just a city; it’s a gateway to Japan’s ancient heart. Just a short train ride from Kyoto, Nara is a city where history breathes in every corner, making it an unmissable stop in your 14 days in Japan itinerary. The city, once the capital of Japan, holds treasures that offer a glimpse into the country’s rich historical past.

The star attraction of Nara is undoubtedly Nara Park , home to hundreds of free-roaming deer, considered messengers of the gods in the Shinto religion. These friendly creatures have become a symbol of the city and interacting with them is a delight. You can feed them with special crackers sold around the park, but be prepared for their enthusiastic attention!

A short walk from the deer park brings you to the awe-inspiring Todai-ji Temple, a UNESCO World Heritage Site. The temple houses a colossal bronze statue of the Buddha Vairocana, known in Japan as Daibutsu. Standing at over 15 meters tall, this statue is a breathtaking sight and represents a significant achievement in Japanese art and architecture. The temple complex itself, set against the backdrop of lush green hills, offers a serene and majestic environment that invites quiet reflection and admiration.

But Nara isn’t just about grand temples and deer. Take a stroll through the Isuien Garden, a beautifully landscaped garden that epitomises the Japanese art of garden design. With its carefully manicured plants, serene ponds, and the backdrop of the Wakakusa Hill, this garden is a haven of tranquility and beauty.

Nara also hosts several traditional festivals and events throughout the year, such as the Nara Tokae, a spectacular lantern festival in August, and the Omizutori in March, a Buddhist water-drawing festival with a history spanning over 1,000 years.

Incorporating Nara into your Japan tou r is not just about adding another destination to your journey; it’s about experiencing the soul of traditional Japan. Its rich tapestry of cultural landmarks, combined with its unique, natural charm, makes Nara an essential and unforgettable part of any Japan itinerary 14 days. Whether you’re feeding the deer, marveling at the giant Buddha, or soaking in the tranquil atmosphere of its gardens, Nara promises experiences that stay with you long after your visit.

Days 9-10: Osaka

Osaka, a lively jewel in the heart of Japan, is a must-visit on your 14-day Japan itinerary. Known as the nation’s kitchen, this city is a paradise for food lovers and a hub of endless entertainment and cultural experiences. A short train ride from Nara will bring you into the bustling heart of Osaka , where the city’s vibrant energy is palpable in every street and alleyway.

The culinary scene in Osaka is second to none, and Dotonbori is the epicentre of this gastronomic wonderland. Here, neon lights illuminate a plethora of street food stalls and restaurants where you can indulge in Osaka’s famous Takoyaki (octopus balls) and Okonomiyaki (savory pancakes) – a true taste of the local flavors. For a more in-depth culinary experience, visit Kuromon Ichiba Market, often referred to as ‘Osaka’s Kitchen’, where fresh seafood, local produce, and street snacks abound.

But Osaka isn’t just about food. The city is steeped in history, and Osaka Castle stands as a testament to its rich past. This iconic landmark, surrounded by moats and parkland, offers not just a history lesson but also panoramic views of the city from its observatory. For a dose of modernity, head to the Umeda Sky Building, where the Floating Garden Observatory presents a stunning 360-degree view of the cityscape.

As night falls, Osaka’s streets come alive with a different kind of energy. The city’s nightlife is vibrant and diverse, from the lively bars in the Amerikamura district to the stylish clubs in Namba. The friendly locals add to the city’s charm, making visitors feel right at home. The combination of its dynamic food scene, historical significance, and lively urban culture makes Osaka an exhilarating and indispensable stop in your Japan trip itinerary 14 days. It’s a city that captures the essence of modern Japan while still holding onto its historical roots, offering an experience that is as enriching as it is exciting.

Days 11-12: Hiroshima and Miyajima Island

Visiting Hiroshima and Miyajima Island is an integral part of your 14-day Japan itinerary, offering a blend of historical significance and breathtaking natural beauty. Hiroshima, a city that has risen phoenix-like from the ashes of its past, presents a poignant yet inspiring chapter in your Japanese journey. The city is easily accessible via a bullet train from Osaka, providing a comfortable and swift journey.

In Hiroshima, the Peace Memorial Park and Museum stand as powerful symbols of peace and resilience. Walking through this area, you’re not just learning about the past; you’re witnessing the city’s commitment to peace and understanding. The Atomic Bomb Dome, preserved in its post-bombing state, is a UNESCO World Heritage Site and a must-visit. It’s a solemn reminder of the tragedies of war but also a beacon of hope and peace. The Children’s Peace Monument and the various memorials within the park contribute to a reflective experience, making Hiroshima a city that stays with you long after you leave.

Just a short ferry ride from Hiroshima lies the enchanting Miyajima Island, known for the iconic Itsukushima Shrine with its famous floating torii gate. This gate, seemingly floating on water at high tide, offers one of the most picturesque scenes in Japan. Miyajima is more than just its torii gate; the island is a serene escape with lush forests and gentle deer roaming freely. Take the time to explore the island’s hiking trails, leading you to stunning viewpoints and the impressive Daisho-in Temple. The island’s quaint streets are lined with shops and cafes, perfect for enjoying local delicacies like Momiji Manju (maple leaf-shaped cakes).

The contrast between Hiroshima’s historical depth and Miyajima’s natural beauty exemplifies the diverse experiences Japan offers. The visit here adds a layer of historical depth and natural tranquility to your 2 weeks in Japan. These destinations are not just stops on a tour; they’re profound experiences that offer insights into Japan’s past and present, its resilience, and its unparalleled natural beauty, making them essential to your Japan trip itinerary 14 days.

Days 13-14: Hokkaido

The final chapter of your best 2-week Japan itinerary unfolds in the majestic Hokkaido , Japan’s second-largest island, renowned for its striking natural beauty. This part of your journey requires an internal flight from Hiroshima, but the transition is well worth it as you’re transported to a land that feels almost like a different country within Japan. Hokkaido, with its untamed wilderness, offers a stark contrast to Japan’s more urban destinations, making it an essential inclusion in your Japan trip itinerary 14 days.

In the summer months, Hokkaido transforms into a verdant paradise, with landscapes ranging from rolling hills to flower-laden fields. Places like Furano become a kaleidoscope of colours with their famous lavender fields, creating picturesque scenes straight out of a postcard. Summer also brings milder temperatures, perfect for exploring the island’s numerous national parks, where you can hike through lush forests and relax in natural hot springs. This vibrant season in Hokkaido adds a refreshing touch to your 14 days in Japan itinerary.

As winter descends, Hokkaido becomes a snowy haven, attracting skiing and snowboarding enthusiasts from around the globe. Niseko, renowned for its powder snow, offers some of the best winter sports experiences in Asia. The island’s winter highlight, however, is the Sapporo Snow Festival, where you can witness incredible ice sculptures and enjoy a lively atmosphere filled with food, music, and local culture. This winter wonderland experience is a must-see for anyone on a Japan tour during the colder months.

Besides its natural allure, Hokkaido is also celebrated for its culinary scene. The capital city, Sapporo, is a gastronomic delight, especially known for its fresh seafood and dairy products. Don’t miss the chance to try the famous Sapporo ramen, characterised by its rich and flavourful broth. And, of course, a visit to the Sapporo Brewery is a must for beer enthusiasts, where you can learn about the brewing process and sample some of the freshest beer you’ll ever taste.

Budgeting for a 14 day trip to Japan

When planning a 14-day trip to Japan, understanding the costs involved is crucial for a stress-free experience. Japan, known for its remarkable blend of ancient culture and cutting-edge modernity, can indeed be an expensive destination, particularly in major cities like Tokyo and Kyoto. Accommodation often constitutes a significant portion of travel expenses, with prices varying widely depending on the type and location of lodging. So, how much should you budget for your Japan itinerary 14 days cost?

For 2 weeks in Japan, a reasonable budget could range from £2,500 to £3,500, depending on your travel style. This estimate includes accommodation, food, local transportation, and entry fees to various attractions. However, 14 days travelling in Japan cost can fluctuate based on your choices – dining at upscale restaurants, opting for faster bullet trains, or indulging in unique experiences can add to your budget.

Given the costs, you might wonder, Is 14 days enough to see Japan? While it’s challenging to explore the entire country in two weeks, a well-planned itinerary can certainly cover many of Japan’s highlights, offering a fulfilling experience. To manage expenses effectively, consider how much money you should have for 2 weeks in Japan and plan accordingly. Budgeting for Japan requires balancing between must-see attractions and everyday expenses.

Group tours can be a cost-effective alternative. Opting for an organised group tour, especially for young adults, can significantly reduce costs. Such tours often include accommodation, some meals, and transportation at a more affordable rate compared to solo travel. The social aspect of group travel – meeting new people and sharing experiences – adds another layer of enjoyment to the adventure.

Among the group tours, One Life Adventures stands out, particularly for their Japan tours. These tours are top-rated on platforms like TourRadar, offering a perfect blend of cultural immersion, adventure, and value for money. Their 14-day Japan tours are tailored for young adults, ensuring you hit all the major highlights while keeping costs in check. Opting for such tours can be a wise decision, ensuring you enjoy the richness of Japanese culture and food without the stress of overstepping your budget.

Best Japan tour companies

Each of these tour companies offers unique experiences catering to different preferences, but they all share a commitment to providing memorable and enriching travels in Japan. Whether you’re a solo traveller looking to join a group, a young adult seeking adventure, or someone interested in a deep cultural immersion, these companies offer some of the best options for a comprehensive and enjoyable exploration of Japan.

Recommended Japan tour operators

If guided tours are more your style, here's our pick of the 7 best Japan tour operators for young adults.

One Life Adventures

One Life Adventures specialises in best small group tours to Japan, providing an intimate and immersive experience. Their 14 days Japan itinerary tour is particularly notable for its comprehensive coverage and unique experiences. This tour takes you through the heart of Japanese culture, from the bustling streets of Tokyo to the tranquil temples of Kyoto, ensuring a well-rounded journey.

The One Life Adventures package is perfect for those who seek an itinerary that balances iconic sights with off-the-beaten-path adventures. Their focus on small groups ensures personalised attention and an opportunity to form lasting connections with fellow travellers, making it one of the best Japan tour packages available.

G Adventures

G Adventures offers a range of tours in Japan, known for their responsible travel ethics and focus on sustainable tourism. Their Discover Japan itinerary 14 days tour is designed to provide an authentic experience of Japanese culture and lifestyle.

With G Adventures , you can expect well-planned tours that include both the must-see landmarks and hidden gems. Their approach to small group travel allows for a more personalised experience, making them a top choice for those looking for the best Japan tour packages. Their commitment to supporting local communities while providing an unforgettable travel experience aligns with the needs of the modern, conscientious traveller.

Topdeck is renowned for its vibrant and youthful approach to travel. Catering to a younger demographic, Topdeck’s Japan tours offer a unique blend of cultural exploration and fun. Their itineraries are crafted to include both the iconic sights and the vibrant nightlife of Japan, perfect for those who want to experience the energetic side of Japanese cities.

With Topdeck Travel , travellers get to explore Japan’s diverse landscapes, from the neon lights of Tokyo to the historic streets of Kyoto, all while enjoying the camaraderie of like-minded young adults. Their focus on group dynamics and social interaction makes them one of the best options for young travellers looking for an adventurous and social travel experience in Japan.

Contiki is another excellent choice for young adults , offering some of the best Japan tour packages focused on creating memorable group travel experiences. Known for their high-energy trips and a strong emphasis on social interaction, Contiki’s tours are perfect for those looking to meet new people while exploring Japan.

Their itineraries are thoughtfully designed to cover key Japanese attractions, along with providing unique local experiences, such as sushi-making classes or samurai sword lessons. Contiki’s tours are a great blend of cultural immersion, adventure, and socialising, making them ideal for young travellers eager to explore Japan with a group of new friends.

Intrepid Travel

Intrepid Travel stands out for its commitment to sustainable and responsible travel. They offer a range of Japan tours that focus on providing authentic and immersive experiences. With Intrepid, travellers get to delve deep into Japanese culture, exploring local communities and enjoying traditional accommodations like ryokans (Japanese inns).

Their small group sizes ensure a more intimate travel experience, allowing for deeper cultural exchange and personal growth. Intrepid Travel’s dedication to responsible tourism practices, combined with their diverse itineraries, makes them one of the best options for travellers looking for a meaningful and sustainable way to discover Japan.

INTRO Travel

INTRO Travel offers meticulously crafted Japan tours that are both affordable and comprehensive. Their tours are designed to cater to a wide range of interests, ensuring that each traveller gets the most out of their Japan experience. Whether it’s exploring the historic landmarks, indulging in Japanese cuisine, or experiencing the natural beauty of the countryside, INTRO Travel covers it all. Their emphasis on group experiences and cultural immersion makes them a great choice for travellers who wish to explore Japan in a supportive and fun group setting.

The balance of structured activities and free time in their itineraries allows travellers the flexibility to explore at their own pace while still benefiting from the expertise and organisation of the tour guides. This approach makes INTRO Travel stand out as one of the best options for those seeking an inclusive and well-rounded Japan tour experience.

TruTravels is known for creating tours that are not just trips but unique experiences. Their Japan tours are designed with a focus on adventure, culture, and social interaction, appealing especially to younger travellers. TruTravels excels in creating an informal and relaxed atmosphere, where travellers can feel at ease while exploring the wonders of Japan.

Their itineraries often include a mix of famous landmarks and hidden local spots, providing a comprehensive view of Japan’s diverse attractions. With TruTravels, you’re not just signing up for a tour; you’re joining a community of like-minded individuals keen to explore, learn, and have fun, making them a superb choice for those looking to fully immerse themselves in the vibrancy of Japan.

Japan itinerary 14 days vs 10 days

When it comes to exploring the Land of the Rising Sun, the duration of your stay can significantly shape your experience. On TourRadar, a popular platform for finding and booking group tours, there’s a diverse range of Japan tour packages to choose from . Among these, you’ll find 21 different options that range between 10 to 14 days in duration. Specifically, there are 3 carefully curated 10-day Japan tours and 2 immersive 14-day Japan tours available.

For young adult travellers, the majority of group tours in Japan tend to be 10 days or less. These tours are compact, fast-paced, and cover many of the major highlights in a relatively short time. They are perfect for those who have limited time but still want a taste of Japan’s rich culture, bustling cities, and scenic landscapes. These 10-day itineraries are ideal for getting a snapshot of Japan, offering a mix of traditional and modern experiences.

However, if you’re yearning for a more in-depth exploration of Japan, a 14 days in Japan itinerary is undoubtedly the better choice. These longer itineraries allow for a more relaxed pace, giving you the time to delve deeper into the places you visit. A 14-day tour not only includes the major cities like Tokyo, Kyoto, and Osaka but also offers opportunities to explore off-the-beaten-path destinations. You’ll have more time to soak in the natural beauty of rural Japan, experience local life, and engage in unique cultural activities that might not fit into a shorter itinerary.

Choosing a 14-day tour also means you can spend more time at each location, getting to know the local food, traditions, and people, which is often the essence of a truly memorable travel experience. It’s an ideal way to ensure you don’t just see Japan, but you experience it fully. So, for those who can spare the extra days, the 14-day Japan itinerary promises a more comprehensive and fulfilling journey through this fascinating country.

Top Japan tours for young adults

Book an unforgettable journey with our selection of the top Japan tours for young adults, all available through TourRadar. Fancy seeing more? Click here to explore additional tours.

Japan Express: Osaka to Tokyo

From $3,144

+$0 additional upfront costs

Earn 2% cash back on this tour

Discover Japan

From $4,499

Epic 13-Day Japan Budget Tour: Odyssey Across the Land of the Rising Sun

From $2,485

Japan One Life Adventures - 10 Days

From $1,901

Japan Delight with Hiroshima(private 3 star hotel rooms)

From $3,898

Japan One Life Adventures - 14 Days

From $2,930

7 Days Customized Best Japan Tour, Private & Daily Departure

From $3,359

6 Days Tailor-Made Japan Private Tours, Daily Departure

From $2,991

Ancient & Modern Japan

From $6,340

Japan Real Food Adventure

From $4,192

Your 14 days in Japan itinerary takes you through a journey of contrasts—from the bustling streets of Tokyo to the serene beauty of Hokkaido. Each destination unveils a different facet of Japan, from its rich cultural heritage to its modern urban landscapes and natural wonders. This itinerary is not just a travel plan; it’s a path to unforgettable experiences, making it ideal for young adult travellers seeking adventure, culture, and a deep dive into what makes Japan so unique.

As you explore these destinations, you’ll understand why this is considered the best 2 week Japan itinerary and why group tours can offer a richer, more connected travel experience.

We suggest visiting Tokyo first when planning your trip to Japan, and here’s why:

Tokyo, Japan’s vibrant capital, offers a fantastic introduction to the country’s rich culture, history, and modern lifestyle. Starting your journey here allows you to ease into the Japanese experience while enjoying a perfect blend of traditional and contemporary attractions.

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The decisive decade? Mapping key trends among adolescents and young adults in the US

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There is growing public concern over the opportunities and well-being of America’s young adults and adolescents. From declining college enrollment to rising mental health problems, there are a number of disturbing trends for young people before and after the transition to adulthood.

But what are the facts? In this online event, experts and scholars dig into the key trends over recent years for adolescents and young adults, as well as discussing likely causes and potential solutions.

The event will open with a summary presentation of a new report, “The Decisive Decade: Understanding the Trajectories of 14- to 24-year-olds,” by Richard Reeves, president of the American Institute for Boys and Men, and doctoral candidate Ember Smith. “The Decisive Decade” draws on rich datasets to describe recent key trends and trajectories for adolescents and young adults in education, employment, and family life.

Richard will then be joined on a panel by Lara Aknin of Simon Fraser University, Jonathan Zaff of Boston University, and Ian Rowe of the American Enterprise Institute. Tara Watson, director of the Center for Economic Security and Opportunity at Brookings will moderate.

Viewers can join the conversation and ask questions of the panelists by emailing [email protected] or on X/Twitter using the hashtag #DecisiveDecade .

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Young adults in the U.S. are reaching key life milestones later than in the past

Young adults in the United States are reaching key life milestones later than they did 40 years ago, according to a new Pew Research Center analysis of Census Bureau data.

Adults who are 21 are less likely than their predecessors four decades ago to have reached five frequently cited milestones of adulthood : having a full-time job, being financially independent, living on their own, getting married and having a child. By the time they are 25, however, today’s young adults are somewhat closer to their predecessors in 1980 on two of these milestones: having a full-time job and financial independence.

In 2021, the most recent year with available data, 39% of 21-year-olds were working full time, compared with 64% in 1980. And only a quarter of people this age in 2021 were financially independent of their parents – meaning that their income was at least 150% of the poverty line – compared with 42% in 1980.

Pew Research Center conducted this analysis to find out how many young adults in the United States today are reaching key life milestones and compare this with the experiences of young adults in 1980.

The analysis uses 1980 decennial census data and the 2021 American Community Survey (ACS). Collected by the U.S. Census Bureau since 2001, the ACS is the largest household survey in the U.S., with a sample of more than 3 million addresses. It covers the topics previously included in the long form of the decennial census. The ACS is designed to provide estimates of the size and characteristics of the nation’s resident population.

These large datasets allow for reliable estimates of outcomes for people at a given age. This analysis looks at rates of achieving five milestones of adulthood for 21- and 25-year-olds.

The college enrollment statistics are based on the October school enrollment supplement of the Current Population Survey .

The microdata files used for this analysis were provided by the Integrated Public Use Microdata Series (IPUMS) from the University of Minnesota. IPUMS standardizes variable names and coding across years as much as possible, making it easier to analyze the data over time. The 1980 decennial census results are based on the 1% sample of the population.

One factor that has contributed to fewer 21-year-olds having full-time jobs is the increase in college enrollment over the past four decades. Today, almost half of 21-year-olds (48%) are enrolled in college, whereas about three-in-ten (31%) were enrolled in 1980.

Today’s 21-year-olds also trail their predecessors on the other milestones analyzed. Around half of 21-year-olds (51%) were living somewhere other than their parents’ home in 2021, whereas the same was true for 62% of people their age in 1980. And only 6% of 21-year-olds had ever been married or had a child in their household in 2021, compared with 32% and 18%, respectively, of their predecessors in 1980.

How 25-year-olds compare with their predecessors in 1980

By age 25, the financial differences between young adults today and those in 1980 are narrower but still statistically significant. About two-thirds of 25-year-olds (66%) were working full time in 2021, compared with 73% in 1980. And 60% were financially independent in 2021, compared with 63% in 1980.

However, 25-year-olds today still trail those of 1980 on milestones that relate more to family than finances.

In 2021, about two-thirds of 25-year-olds (68%) were living outside their parents’ home, compared with 84% in 1980. And only 22% of people this age were married in 2021, compared with 63% in 1980. The same pattern holds when it comes to having children: Just 17% of 25-year-olds in 2021 had a child, compared with 39% in 1980.

Gender differences in reaching life milestones

Young men and women today differ in how they stack up against their predecessors. Today’s 25-year-old women are just as likely as their predecessors in 1980 to work full time (both 61%) and more likely to be financially independent (56% vs. 50%). By contrast, today’s 25-year-old men are less likely than their predecessors in 1980 to have achieved these milestones.

Parents, for their part, appear to emphasize their children reaching financial milestones more than family milestones, according to a recent Pew Research Center survey . About 88% of U.S. parents with children younger than 18 say it’s extremely or very important to them that their children grow up to be financially independent and have jobs they enjoy – far higher than the shares who prioritize their children eventually getting married or having children of their own.

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The decisive decade? Mapping key trends among adolescents and young adults in the US

Monday, April 29, 2024, 2:15 – 3:30 p.m. EDT Online: https://www.brookings.edu/events/the-decisive-decade-mapping-key-trends-among-adolescents-and-young-adults-in-the-us/  

There is growing public concern over the opportunities and well-being of America’s young adults and adolescents. From declining college enrollment to rising mental health problems, there are a number of disturbing trends for young people before and after the transition to adulthood. But what are the facts? In this online event, experts and scholars dig into the key trends over recent years for adolescents and young adults, as well as discussing likely causes and potential solutions. The event will open with a summary presentation of a new report, “The Decisive Decade: Understanding the Trajectories of 14- to 24-year-olds,” by Richard Reeves, president of the American Institute for Boys and Men, and Ember Smith, doctoral student, UC Berkeley. “The Decisive Decade” draws on rich datasets to describe recent key trends and trajectories for adolescents and young adults in education, employment, and family life. Richard will then be joined on a panel by Lara Aknin of Simon Fraser University, Jonathan Zaff of Boston University, and Ian Rowe of the American Enterprise Institute. Tara Watson, director of the Center for Economic Security and Opportunity at Brookings will moderate. Viewers can join the conversation and ask questions of the panelists by emailing [email protected] or on X/Twitter using the hashtag #DecisiveDecade .

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Guest Essay

The Troubling Trend in Teenage Sex

By Peggy Orenstein

Ms. Orenstein is the author of “Boys & Sex: Young Men on Hookups, Love, Porn, Consent and Navigating the New Masculinity” and “Girls & Sex: Navigating the Complicated New Landscape.”

Debby Herbenick is one of the foremost researchers on American sexual behavior. The director of the Center for Sexual Health Promotion at Indiana University and the author of the pointedly titled book “Yes, Your Kid,” she usually shares her data, no matter how explicit, without judgment. So I was surprised by how concerned she seemed when we checked in on Zoom recently: “I haven’t often felt so strongly about getting research out there,” she told me. “But this is lifesaving.”

For the past four years, Dr. Herbenick has been tracking the rapid rise of “rough sex” among college students, particularly sexual strangulation, or what is colloquially referred to as choking. Nearly two-thirds of women in her most recent campus-representative survey of 5,000 students at an anonymized “major Midwestern university” said a partner had choked them during sex (one-third in their most recent encounter). The rate of those women who said they were between the ages 12 and 17 the first time that happened had shot up to 40 percent from one in four.

As someone who’s been writing for well over a decade about young people’s attitudes and early experience with sex in all its forms, I’d also begun clocking this phenomenon. I was initially startled in early 2020 when, during a post-talk Q. and A. at an independent high school, a 16-year-old girl asked, “How come boys all want to choke you?” In a different class, a 15-year-old boy wanted to know, “Why do girls all want to be choked?” They do? Not long after, a college sophomore (and longtime interview subject) contacted me after her roommate came home in tears because a hookup partner, without warning, had put both hands on her throat and squeezed.

I started to ask more, and the stories piled up. Another sophomore confided that she enjoyed being choked by her boyfriend, though it was important for a partner to be “properly educated” — pressing on the sides of the neck, for example, rather than the trachea. (Note: There is no safe way to strangle someone.) A male freshman said “girls expected” to be choked and, even though he didn’t want to do it, refusing would make him seem like a “simp.” And a senior in high school was angry that her friends called her “vanilla” when she complained that her boyfriend had choked her.

Sexual strangulation, nearly always of women in heterosexual pornography, has long been a staple on free sites, those default sources of sex ed for teens . As with anything else, repeat exposure can render the once appalling appealing. It’s not uncommon for behaviors to be normalized in porn, move within a few years to mainstream media, then, in what may become a feedback loop, be adopted in the bedroom or the dorm room.

Choking, Dr. Herbenick said, seems to have made that first leap in a 2008 episode of Showtime’s “Californication,” where it was still depicted as outré, then accelerated after the success of “Fifty Shades of Grey.” By 2019, when a high school girl was choked in the pilot of HBO’s “Euphoria,” it was standard fare. A young woman was choked in the opener of “The Idol” (again on HBO and also, like “Euphoria,” created by Sam Levinson; what’s with him ?). Ali Wong plays the proclivity for laughs in a Netflix special, and it’s a punchline in Tina Fey’s new “Mean Girls.” The chorus of Jack Harlow’s “Lovin On Me,” which topped Billboard’s Hot 100 chart for six nonconsecutive weeks this winter and has been viewed over 99 million times on YouTube, starts with, “I’m vanilla, baby, I’ll choke you, but I ain’t no killer, baby.” How-to articles abound on the internet, and social media algorithms feed young people (but typically not their unsuspecting parents) hundreds of #chokemedaddy memes along with memes that mock — even celebrate — the potential for hurting or killing female partners.

I’m not here to kink-shame (or anything-shame). And, anyway, many experienced BDSM practitioners discourage choking, believing it to be too dangerous. There are still relatively few studies on the subject, and most have been done by Dr. Herbenick and her colleagues. Reports among adolescents are now trickling out from the United Kingdom , Australia , Iceland , New Zealand and Italy .

Twenty years ago, sexual asphyxiation appears to have been unusual among any demographic, let alone young people who were new to sex and iffy at communication. That’s changed radically in a short time, with health consequences that parents, educators, medical professionals, sexual consent advocates and teens themselves urgently need to understand.

Sexual trends can spread quickly on campus and, to an extent, in every direction. But, at least among straight kids, I’ve sometimes noticed a pattern: Those that involve basic physical gratification — like receiving oral sex in hookups — tend to favor men. Those that might entail pain or submission, like choking, are generally more for women.

So, while undergrads of all genders and sexualities in Dr. Herbenick’s surveys report both choking and being choked, straight and bisexual young women are far more likely to have been the subjects of the behavior; the gap widens with greater occurrences. (In a separate study , Dr. Herbenick and her colleagues found the behavior repeated across the United States, particularly for adults under 40, and not just among college students.) Alcohol may well be involved, and while the act is often engaged in with a steady partner, a quarter of young women said partners they’d had sex with on the day they’d met also choked them.

Either way, most say that their partners never or only sometimes asked before grabbing their necks. For many, there had been moments when they couldn’t breathe or speak, compromising the ability to withdraw consent, if they’d given it. No wonder that, in a separate study by Dr. Herbenick, choking was among the most frequently listed sex acts young women said had scared them, reporting that it sometimes made them worry whether they’d survive.

Among girls and women I’ve spoken with, many did not want or like to be sexually strangled, though in an otherwise desired encounter they didn’t name it as assault . Still, a sizable number were enthusiastic; they requested it. It is exciting to feel so vulnerable, a college junior explained. The power dynamic turns her on; oxygen deprivation to the brain can trigger euphoria.

That same young woman, incidentally, had never climaxed with a partner: While the prevalence of choking has skyrocketed, rates of orgasm among young women have not increased, nor has the “orgasm gap” disappeared among heterosexual couples. “It indicates they’re not doing other things to enhance female arousal or pleasure,” Dr. Herbenick said.

When, for instance, she asked one male student who said he choked his partner whether he’d ever tried using a vibrator instead, he recoiled. “Why would I do that?” he asked.

Perhaps, she responded, because it would be more likely to produce orgasm without risking, you know, death.

In my interviews, college students have seen male orgasm as a given; women’s is nice if it happens, but certainly not expected or necessarily prioritized (by either partner). It makes sense, then, that fulfillment would be less the motivator for choking than appearing adventurous or kinky. Such performances don’t always feel good.

“Personally, my hypothesis is that this is one of the reasons young people are delaying or having less sex,” Dr. Herbenick said. “Because it’s uncomfortable and weird and scary. At times some of them literally think someone is assaulting them but they don’t know. Those are the only sexual experiences for some people. And it’s not just once they’ve gotten naked. They’ll say things like, ‘I’ve only tried to make out with someone once because he started choking and hitting me.’”

Keisuke Kawata, a neuroscientist at Indiana University’s School of Public Health, was one of the first researchers to sound the alarm on how the cumulative, seemingly inconsequential, sub-concussive hits football players sustain (as opposed to the occasional hard blow) were key to triggering C.T.E., the degenerative brain disease. He’s a good judge of serious threats to the brain. In response to Dr. Herbenick’s work, he’s turning his attention to sexual strangulation. “I see a similarity” to C.T.E., he told me, “though the mechanism of injury is very different.” In this case, it is oxygen-blocking pressure to the throat, frequently in light, repeated bursts of a few seconds each.

Strangulation — sexual or otherwise — often leaves few visible marks and can be easily overlooked as a cause of death. Those whose experiences are nonlethal rarely seek medical attention, because any injuries seem minor: Young women Dr. Herbenick studied mostly reported lightheadedness, headaches, neck pain, temporary loss of coordination and ear ringing. The symptoms resolve, and all seems well. But, as with those N.F.L. players, the true effects are silent, potentially not showing up for days, weeks, even years.

According to the American Academy of Neurology, restricting blood flow to the brain, even briefly, can cause permanent injury, including stroke and cognitive impairment. In M.R.I.s conducted by Dr. Kawata and his colleagues (including Dr. Herbenick, who is a co-author of his papers on strangulation), undergraduate women who have been repeatedly choked show a reduction in cortical folding in the brain compared with a never-choked control group. They also showed widespread cortical thickening, an inflammation response that is associated with elevated risk of later-onset mental illness. In completing simple memory tasks, their brains had to work far harder than the control group, recruiting from more regions to achieve the same level of accuracy.

The hemispheres in the choked group’s brains, too, were badly skewed, with the right side hyperactive and the left underperforming. A similar imbalance is associated with mood disorders — and indeed in Dr. Herbenick’s surveys girls and women who had been choked were more likely than others (or choked men) to have experienced overwhelming anxiety, as well as sadness and loneliness, with the effect more pronounced as the incidence rose: Women who had experienced more than five instances of choking were two and a half times as likely as those who had never been choked to say they had been so depressed within the previous 30 days they couldn’t function. Whether girls and women with mental health challenges are more likely to seek out (or be subjected to) choking, choking causes mood disorders, or some combination of the two is still unclear. But hypoxia, or oxygen deprivation — judging by what research has shown about other types of traumatic brain injury — could be a contributing factor. Given the soaring rates of depression and anxiety among young women, that warrants concern.

Now consider that every year Dr. Herbenick has done her survey, the number of females reporting extreme effects from strangulation (neck swelling, loss of consciousness, losing control of urinary function) has crept up. Among those who’ve been choked, the rate of becoming what students call “cloudy” — close to passing out, but not crossing the line — is now one in five, a huge proportion. All of this indicates partners are pressing on necks longer and harder.

The physical, cognitive and psychological impacts of sexual choking are disturbing. So is the idea that at a time when women’s social, economic, educational and political power are in ascent (even if some of those rights may be in jeopardy), when #MeToo has made progress against harassment and assault, there has been the popularization of a sex act that can damage our brains, impair intellectual functioning, undermine mental health, even kill us. Nonfatal strangulation, one of the most significant indicators that a man will murder his female partner (strangulation is also one of the most common methods used for doing so), has somehow been eroticized and made consensual, at least consensual enough. Yet, the outcomes are largely the same: Women’s brains and bodies don’t distinguish whether they are being harmed out of hate or out of love.

By now I’m guessing that parents are curled under their chairs in a fetal position. Or perhaps thinking, “No, not my kid!” (see: title of Dr. Herbenick’s book above, which, by the way, contains an entire chapter on how to talk to your teen about “rough sex”).

I get it. It’s scary stuff. Dr. Herbenick is worried; I am, too. And we are hardly some anti-sex, wait-till-marriage crusaders. But I don’t think our only option is to wring our hands over what young people are doing.

Parents should take a beat and consider how they might give their children relevant information in a way that they can hear it. Maybe reiterate that they want them to have a pleasurable sex life — you have already said that, right? — and also want them to be safe. Tell them that misinformation about certain practices, including choking, is rampant, that in reality it has grave health consequences. Plus, whether or not a partner initially requested it, if things go wrong, you’re generally criminally on the hook.

Dr. Herbenick suggests reminding them that there are other, lower-risk ways to be exploratory or adventurous if that is what they are after, but it would be wisest to delay any “rough sex” until they are older and more skilled at communicating. She offers language when negotiating with a new partner, such as, “By the way, I’m not comfortable with” — choking, or other escalating behaviors such as name-calling, spitting and genital slapping — “so please don’t do it/don’t ask me to do it to you.” They could also add what they are into and want to do together.

I’d like to point high school health teachers to evidence-based porn literacy curricula, but I realize that incorporating such lessons into their classrooms could cost them their jobs. Shafia Zaloom, a lecturer at the Harvard Graduate School of Education, recommends, if that’s the case, grounding discussions in mainstream and social media. There are plenty of opportunities. “You can use it to deconstruct gender norms, power dynamics in relationships, ‘performative’ trends that don’t represent most people’s healthy behaviors,” she said, “especially depictions of people putting pressure on someone’s neck or chest.”

I also know that pediatricians, like other adults, struggle when talking to adolescents about sex (the typical conversation, if it happens, lasts 40 seconds). Then again, they already caution younger children to use a helmet when they ride a bike (because heads and necks are delicate!); they can mention that teens might hear about things people do in sexual situations, including choking, then explain the impact on brain health and why such behavior is best avoided. They should emphasize that if, for any reason — a fall, a sports mishap or anything else — a young person develops symptoms of head trauma, they should come in immediately, no judgment, for help in healing.

The role and responsibility of the entertainment industry is a tangled knot: Media reflects behavior but also drives it, either expanding possibilities or increasing risks. There is precedent for accountability. The European Union now requires age verification on the world’s largest porn sites (in ways that preserve user privacy, whatever that means on the internet); that discussion, unsurprisingly, had been politicized here. Social media platforms have already been pushed to ban content promoting eating disorders, self-harm and suicide — they should likewise be pressured to ban content promoting choking. Traditional formats can stop glamorizing strangulation, making light of it, spreading false information, using it to signal female characters’ complexity or sexual awakening. Young people’s sexual scripts are shaped by what they watch, scroll by and listen to — unprecedentedly so. They deserve, and desperately need, models of interactions that are respectful, communicative, mutual and, at the very least, safe.

Peggy Orenstein is the author of “Boys & Sex: Young Men on Hookups, Love, Porn, Consent and Navigating the New Masculinity” and “Girls & Sex: Navigating the Complicated New Landscape.”

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An earlier version of this article misstated the network on which “Californication” first appeared. It is Showtime, not HBO. The article also misspelled a book and film title. It is “Fifty Shades of Grey,” not “Fifty Shades of Gray.”

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