business and tourism

What is business tourism and why is it so big?

Disclaimer: Some posts on Tourism Teacher may contain affiliate links. If you appreciate this content, you can show your support by making a purchase through these links or by buying me a coffee . Thank you for your support!

In 2017, the world travel and tourism industry contributed more than $10 trillion dollars to the global economy. Of this amount, business tourism contributed a significant proportion, with a total of $1.23 trillion dollars.

Modern society transportation and infrastructure systems continue to revolutionise and therefore business tourism has the means to provide greater economic power than it has previously.

In this post, I will focus on the growing tourism industry of ‘business tourism’. I will explain what business tourism is, why business tourism is part of the tourism industry and provide a few examples of where business tourism takes place.

What is business tourism?

Definitions of business tourism, why is business tourism important, international exhibitors, corporate hospitality events, conferences, leisure time activities, benefits of business tourism, top business tourism destinations, business tourism in hong kong, business tourism in london, business tourism in new york, business tourism in toronto, business tourism in san francisco, business tourism: a conclusion, further reading.

Business tourism, or business travel, is essentially a form of travel which involves undertaking business activities that are based away from home.

The  United Nations World Tourism Organization  (UNWTO) defines tourists as people ‘traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes’, thus making business an important and integral sector of the tourism economy.

Business tourism activities includes attending meetings, congresses, exhibitions, incentive travel and corporate hospitality.

Academically, there isn’t a huge amount of literature on the characterisation of ‘business tourism’ or ‘business travel’. However, to quote from Davidson (1994) ‘Business tourism is concerned with people travelling for purposes which are related to their work.’

Business tourism represents one of the oldest forms of tourism, man having travelled for the purpose of travel since very early times” (cited in Bathia, 2006, p.272). To elaborate, business tourism is a means of travel that takes place for the primarily importance of a work-related activity.

Often the term ‘business tourism’ is described as ‘business traveller/travellers’.

There is a strong and correlative relation amongst a country’s economy and business tourism.

Business travellers are less cost sensitive on their expenditure as they themselves generally devote only a fraction of the cost. Research has shown that business travellers spend up to four times more during their trip than any other types of tourists . In fact, early research by Davidson and Cope , discovered that the ratio of daily expenditure by business travellers to that of leisure is generally situated somewhat between 2:1 and 3:1.

Therefore, business tourism provides significant economic contributions to the local and global economy. Business tourism also promotes the development for advanced infrastructure and transportation systems which also benefits other forms of tourism as well as the local population .

Business tourism also supports the hospitality industry, i.e. hotel bookings and restaurant bookings. This form of tourism also supports leisure tourism as business travellers tend to combine both activities together. This is referred as ‘bleisure tourism’, the combination of ‘business’ and ‘leisure’.

Business tourism activities

There are many forms of business tourism activities. Here I have demonstrated four key examples.

Business travellers may travel for the purpose of attending an exhibition. Exhibitions offer opportunities for businesses to connect with the international industry community. The exhibition industry entices two groups of people: those with something to sell and those who attend with a view to making a purchase of getting information.

Exhibitions come in all shapes and sizes depending on a person’s area of interest or work. As I have an interest in tourism I have attended a number of relevant travel exhibitions in recent years including ITB in Berlin and The World Travel Market in the UK.

Throughout many business excursions, the business traveller will have some form of meeting to attend during the course of their trip. Meetings may be appointments with clients; a board meeting at the present company or interstate of international branches; or an orientation meeting with staff at a new branch. Meetings can take place face-to-face or electronically using means such as Skype or FaceTime.

Corporate hospitality is a form of business travel that takes place when a corporation invites their guests to attend an event or an organised activity at no extra charge.

Corporate hospitality is a valuable tool used by corporations to foster relations, both internal and external to the company or to brand in influential circles. The extent to which corporate hospitality can yield tangible and intangible benefits is covered really well in the bestselling business book from award-winning restauranteur Danny Meyer, of Union Square Cafe, Gramercy Tavern, and Shake Shack entitled Setting the Table: The Transforming Power of Hospitality in Business .

A conference is a formal meeting of people with a shared interest. Conferences may last a day or they may last several days.

Conferences are common across a number of industries. Having worked in academia for a number of years, I have attended and presented at many conferences such as the ICOT conference in Thailand in 2017 and the International Conference on Sustainable Tourism in Nepal in 2018. I even won the three minute thesis competition at a PhD conference that I attended at the University of Staffordshire!

There are also many conferences and get togethers for travel bloggers that I am interested, such as TBEX , Traverse and Travel Massive .

Often in the business tourism literature you will come across the term MICE. MICE is a reference for Meetings, Incentives, Conferences and Events. The term MICE has been recognised as ‘The Meeting Industry’ according to the United Nations World Tourism Organisation .

The MICE industry contributes significantly to the wider business tourism sector. It is becoming increasingly recognised as a prominent part of the industry and is beginning to receive growing attention amongst the academic community. You can read a detailed article about MICE tourism here.

Along with the examples demonstrated above, business travellers also participate in leisure activities outside of their business commitments. These activities could range from dining out, sightseeing and other recreational activities. When I attended a conference in Nepal in 2017, for example, I took my mother in law and daughter along for the conference gala dinner where we took part in traditional Nepalese evening celebrations!

There are many benefits of business tourism. Notably, it brings economic value to the wider tourism industry as well as the local economy, for example through hotel bookings or sales of business travel backpacks . What many people forget to mention, however, are the benefits that business tourism can also have for the tourist!

I have travelled many times for business, whether this as part of my former Cabin Crew career, for an academic conference or to undertake consultancy work. Travelling frequently for work can yield many benefits for the individual, such as;

• Collecting frequent flier miles and redeeming these for personal use
• Becoming a member of hotel loyalty programmes and receiving associated benefits during both work and personal trips
• Saving money on things such as food and drink when attending corporate hospitality events
• Enhanced networking opportunities that may otherwise be inaccessible
• Taking advantage of leisure opportunities that may be otherwise inaccessible
• Enjoying the use of facilities, such as gyms or swimming pools, that may not otherwise be available to you

Business tourism destinations

There are a variety of business tourism destinations all across the world. However, this type of tourism is predominantly situated in global north countries. This is mainly because global north countries are developed countries and have the means to provide well equipped resources and infrastructure to makes business tourism easily accessible and thus desirable choices among business travellers.

According to Egencia , the corporate travel group collected data from flight booking and reservations during the years 2014 and 2018. Their collection of data led them to discover the top 20 destinations for global business tourism.

Following the list above, I have listed a set of examples of business tourism that are listed within the top ten destinations for global business tourism/travel.

Hong Kong ranks 8 th in the world for global business tourism and has been deemed one of Asia’s top choice for business travel. According to CTM , Central and Tsim Sha Tsui are the most popular commercial areas for business travel, with several hotels and business headquarters.

Hong Kong is the perfect destination for MICE (meetings, incentives, conferences and events) and in 2014, this form of tourism accounted for 1.82 million visitors.

There are around 283 hotels in Hong Kong.

There are a variety of things to do in Hong Kong during a business trip of the traveller is wanting to blend business and leisure together. A list of things to do are:

• Victoria Peak
• Tian Tan Buddha
• Victoria Harbour The Peak Tram

London ranks 2 nd in the world for global business tourism. London is the financial capital of the world and with this status comes several high-profile companies and is thought to be one of the best places to network and seek new business opportunities. This is why so many business tourists visit London for conferences, meetings and exhibitions.

London has around 1500 hotels.

There are a variety of things to do in London during a business trip of the traveller is wanting to blend business and leisure together. A list of things to do are:

• Buckingham Palace
• Coco Cola London Eye
• The British Museum
• Palace of Westminster

In 2019, New York was named the world’s top destination for business tourism for the fourth consecutive year. At no surprise when business travel flight bookings increased by more than 120% between 2014 and 2018.

New York is also a popular destination for business tourism as it offers a great deal of leisure activities and promotes the idea of blending business with leisure travel.

There are a variety of things to do in New York during a business trip of the traveller is wanting to blend business and leisure together. A list of things to do are:

• Statue of Liberty National Monument
• Central Park
• Empire State Building
• The Metropolitan Museum of Art

Toronto has been ranked the 5 th destination for global business tourism, outranking major commercial centres in the U.S.

Toronto (pronounced as “Traw-no” by the locals), is the financial capital of Canada. And according to Business Events, Toronto is the top Canadian domestic travel destination and the most popular choice for U.S sponsored association meetings outside the U.S.

In Toronto there are over 170 hotels which collectively has around 36,000 hotel rooms.

There are a variety of things to do in Toronto during a business trip of the traveller is wanting to blend business and leisure together. A list of things to do are:

• Royal Ontario Museum Art Gallery of Ontario

San Francisco has been ranked 7 th in the world for global business tourism.  According to The San Francisco Travel Association , San Francisco welcomed 18.9 million leisure visitors and 5.8 million business travellers in 2015.

According to Joe D’Alessandro, president and CEO of San Francisco Travel, San Francisco is “experiencing sustained growth in all market segments – domestic, international, leisure and business – as a result of our highly professional and sophisticated community of hotels, restaurants, cultural organizations and SFO, one of the finest airports in the world.” 

There are a variety of things to do in San Francisco during a business trip of the traveller is wanting to blend business and leisure together. A list of things to do are:

• Fisherman’s Wharf
• Golden Gate Bridge
• Golden Gate Park

Where business exists, the demand for business travel follows. Business tourism is predominantly located where good transportation systems are allocated, i.e. airports, taxis, railways. The choices of hotels and restaurants also attracts business travel.

Do you travel for business? What things do you look out for on your business trip? Are you a lover of combining business and leisure activities? Leave a comment below.

Like this post? For more on different types of tourism, I’d suggest reading my tourism glossary !

• Setting the Table: The Transforming Power of Hospitality in Business – The bestselling business book from award-winning restauranteur Danny Meyer, of Union Square Cafe, Gramercy Tavern, and Shake Shack
• Event Planning: The Ultimate Guide To Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special Events – An academic text focussing on MICE in the events industry
• The Business of Tourism – A introductory text to the tourism industry

Liked this article? Click to share!

Understanding the Travel and Tourism Sector: A Business Perspective

The world of business is inextricably linked with the realm of travel and tourism. From corporate travel arrangements to the operation of hospitality giants, this sector plays a pivotal role in the global economy.

The travel and tourism industry is not merely about vacations and leisure; it encompasses a diverse array of activities, services, and businesses that fuel economies, create jobs, and shape the way we explore the world.

In this article, we will embark on a journey to understand the intricacies of the travel and tourism sector from a business standpoint. We will explore its significance in the global economy, delve into the core components of the industry, examine the economic impact, and discuss emerging trends and challenges.

Moreover, we will shed light on the business aspects of travel, highlighting the key players, revenue streams, and marketing strategies that drive success.

But why should business professionals, beyond those directly involved in tourism, care about this sector? The answer lies in the fact that travel and tourism intersect with nearly every industry. Whether you're in finance, technology, healthcare, or any other field, understanding how this sector operates can unlock opportunities for growth, collaboration, and innovation.

So, fasten your seatbelts and prepare for a journey through the multifaceted world of travel and tourism, where business meets exploration and economic growth meets wanderlust.

Travel and Tourism

Travel and tourism refer to the activities, services, and industries associated with people traveling to and staying in places outside their usual place of residence for leisure, business, or other purposes.

The Core Components of Travel and Tourism

At its heart, the travel and tourism sector comprises several key components, each playing a unique role in the industry's ecosystem. Understanding these components is crucial for any business professional aiming to navigate this dynamic sector effectively.

Here are the primary elements:

1. Accommodation: Accommodation providers are the backbone of the tourism industry. They include hotels, resorts, vacation rentals, and even unconventional options like Airbnb. These establishments cater to travelers by offering a place to stay, ranging from budget to luxury.

2. Transportation: Travel relies heavily on transportation. This segment encompasses airlines, cruise lines, railways, car rental services, and public transportation systems. Efficient transportation networks are vital for connecting travelers to their destinations.

3. Food and Beverage: Dining experiences are an integral part of any trip. This category includes restaurants, cafes, food trucks, and bars. Culinary tourism, where travelers explore local cuisine, has become a significant trend within this segment.

4. Travel Agencies: Travel agencies and tour operators serve as intermediaries between travelers and service providers. They help plan itineraries, book accommodations, and arrange transportation, making the travel process more convenient.

5. Attractions and Entertainment: Tourist destinations offer various attractions, from historical sites and museums to theme parks and natural wonders. Entertainment options such as theaters and music venues also contribute to the overall travel experience.

6. Travel Technology: In the digital age, technology has transformed the way people plan and experience travel. Online booking platforms, travel apps, and services like TripAdvisor have reshaped the industry's landscape.

7. Tourism Services: This category includes a range of services such as travel insurance, currency exchange, and visa assistance. These services ensure that travelers are prepared for their journeys and can navigate any unforeseen challenges.

8. Destination Management: Local governments and organizations play a pivotal role in managing and promoting tourist destinations. They invest in infrastructure, marketing, and sustainability efforts to attract visitors.

The Economic Impact of Travel and Tourism

From a business perspective, it's essential to grasp the significant economic impact of the travel and tourism sector. This industry is a global economic powerhouse that generates jobs, fosters investment and drives economic growth.

Here are some key statistics to illustrate the significance of travel and tourism :

• Job Creation: Travel and tourism directly support over 330 million jobs worldwide, accounting for 1 in 10 jobs globally.
• Contribution to GDP: In 2022, the travel and tourism sector contributed 7.6% to global GDP, highlighting its substantial economic footprint.
• Investment Magnet: This sector attracts investments in infrastructure, hotels, transportation, and more, further stimulating economic activity.
• Foreign Exchange Earnings: Tourism often serves as a vital source of foreign exchange earnings for many countries, boosting their balance of payments.
• SME Growth: Small and medium-sized enterprises (SMEs) play a significant role in the sector, benefiting from the opportunities created by tourism-related businesses.

The economic interplay between tourism and other industries is intricate.

For instance, the hospitality sector relies on agriculture for food supplies, airlines depend on the aerospace industry for aircraft and tourist destinations often collaborate with local artisans and businesses to promote cultural experiences.

In the business world, recognizing the economic clout of travel and tourism can open doors for collaboration, investment, and innovation. Many companies, even those seemingly unrelated to tourism, can find ways to tap into this lucrative market.

Emerging Trends and Challenges

The travel and tourism sector is continuously evolving, driven by changing consumer preferences, technological advancements, and global events. Business professionals must stay attuned to these trends and challenges to adapt and thrive in this dynamic industry.

Here are some notable developments:

1. Sustainable Tourism: Travelers increasingly prioritize eco-friendly and sustainable practices. Businesses that adopt green initiatives not only reduce their environmental footprint but also attract environmentally conscious travelers.

2. Digital Transformation: The digitalization of travel services has reshaped how consumers plan and book trips. Online platforms, artificial intelligence, and data analytics are instrumental in personalizing travel experiences.

3. Health and Safety: Recent global health crises have heightened travelers' concerns about safety and hygiene. Businesses must implement robust health and safety measures to regain consumer trust.

4. Shifts in Travel Behavior: The pandemic has brought about changes in travel behavior, with a focus on remote and nature-based destinations. Companies need to adapt their offerings to cater to these evolving preferences.

5. Regulatory Challenges: Navigating complex regulations, including visa requirements and health protocols, can be a challenge for travel businesses. Staying informed and compliant is crucial.

6. Geopolitical Factors: Political instability and international relations can significantly impact the tourism industry. Businesses must be prepared to adapt to changing geopolitical landscapes.

The Business of Travel and Tourism

Understanding how businesses operate within this sector is essential for both industry insiders and entrepreneurs looking to tap into this thriving market.

Role of Businesses in the Travel Sector

Businesses play a pivotal role in shaping the travel and tourism landscape. Whether you're a hotel chain, an airline, a tour operator, or a travel agency, your role is multifaceted, encompassing everything from customer service to marketing and sustainability initiatives.

• Customer-Centric Approach : At the heart of every successful travel and tourism business is a deep commitment to customer satisfaction. Travelers today expect exceptional service and unique experiences. From the moment a traveler starts planning their trip to the time they return home, businesses must focus on providing top-notch services, personalized recommendations, and seamless experiences.
• Innovation and Adaptation : The travel industry is highly competitive and constantly evolving. Successful businesses in this sector are those that innovate and adapt to changing trends. This could mean embracing digital technology, offering eco-friendly options, or creating new and exciting travel packages.

Business Models and Revenue Streams

To thrive in the travel and tourism sector, businesses employ various revenue models tailored to their specific niches. Here are a few common business models:

• Hospitality and Accommodation : Hotels, resorts, and vacation rentals rely on room bookings and additional services such as dining, spa treatments, and event hosting to generate revenue.
• Airlines and Transportation : Airlines make money through ticket sales, baggage fees, in-flight services, and partnerships with other travel-related businesses. Transportation services like taxis, trains, and cruise lines have similar revenue structures.
• Tour Operators and Travel Agencies : These businesses profit from organizing and selling travel packages, tours, and experiences. Commissions, booking fees, and tour sales are primary income sources.
• Online Travel Agencies (OTAs) : OTAs like Expedia and Booking.com aggregate information from various travel service providers and earn commissions on bookings made through their platforms.

Customer Experience and Service Excellence

In the digital age, the travel and tourism sector is driven by customer reviews and recommendations. Travelers share their experiences online, influencing the choices of others. Therefore, providing exceptional customer service is paramount. Here are some strategies to achieve service excellence:

• Personalization : Tailor recommendations and services to individual preferences.
• Seamless Booking and Travel : Make the booking process simple and provide support throughout the journey.
• Feedback and Improvement : Collect customer feedback and use it to enhance services continually.
• Crisis Management : Be prepared to handle unexpected situations, such as flight cancellations or health emergencies, with professionalism and empathy.

Marketing and Promotion Strategies

Effective marketing is essential for attracting travelers to your business. Here are some strategies commonly used in the travel and tourism industry:

• Digital Marketing : Utilize online channels such as social media, search engine optimization (SEO), email marketing, and paid advertising to reach a global audience.
• Content Marketing : Create engaging content, including blog posts, videos, and travel guides, to inspire and inform potential travelers.
• Partnerships : Collaborate with influencers, other businesses, and tourism boards to expand your reach and access new markets.
• Sustainability Promotion : Highlight your commitment to sustainable and responsible travel practices, as eco-conscious travelers seek eco-friendly options.

The business of travel and tourism is a multifaceted realm that demands a relentless focus on customer satisfaction, innovation, and responsible practices.

Success in this sector requires a deep understanding of your niche, a commitment to service excellence, and strategic marketing efforts. As the travel industry continues to evolve, businesses that can adapt and offer unique, memorable experiences will undoubtedly thrive in this exciting and ever-changing market.

Key Players in the Travel and Tourism Industry

As we dive deeper into the business of travel and tourism, it's crucial to recognize the key players that shape this industry. These players, ranging from airlines to accommodation providers and travel agencies, contribute to the diverse ecosystem of travel and tourism.

Understanding their roles and significance is essential for anyone interested in this dynamic sector.

Airlines and Aviation

Airlines are the lifelines of global travel. They provide the means for travelers to reach their destinations quickly and efficiently. Here's an overview of their role in the industry:

• Passenger Transportation : Airlines transport millions of passengers daily, connecting cities and countries across the globe. They generate revenue through ticket sales, baggage fees, and in-flight services.
• Cargo Services : Airlines also play a pivotal role in transporting goods and cargo, contributing significantly to international trade and logistics.
• Global Networks : Major airlines operate extensive global networks, allowing travelers to reach virtually any corner of the world.

Hotel Chains and Accommodation Providers

The hospitality sector, including hotels, resorts, and vacation rentals, is another cornerstone of the travel and tourism industry. Here's how they contribute:

• Lodging : These businesses offer lodging options, from budget-friendly to luxury, catering to diverse traveler preferences.
• Dining and Services : Many hotels provide dining options, spa services, event hosting, and recreational facilities, enhancing the guest experience and generating additional revenue.
• Destination Attraction : Iconic hotels and resorts often become attractions in themselves, drawing travelers to specific destinations.

Tour Operators and Travel Agencies

Tour operators and travel agencies specialize in creating and selling travel packages and experiences. Their roles include:

• Curating Experiences : They design itineraries and packages that offer unique and immersive travel experiences, from adventure tours to cultural excursions.
• Booking and Logistics : These businesses handle the logistics of travel, including accommodations, transportation, and activities, streamlining the process for travelers.
• Expertise : Tour operators and travel agencies provide expert guidance, helping travelers navigate complex travel decisions.

Destination Management Companies

Destination management companies (DMCs) focus on specific regions or destinations. Their roles encompass:

• Local Expertise : DMCs have in-depth knowledge of their respective destinations, enabling them to offer specialized services and experiences.
• Customized Services : They work closely with travel planners and agencies to tailor experiences for groups and individuals.
• Sustainability : DMCs often play a vital role in promoting responsible tourism practices within their destinations.

Online Travel Agencies (OTAs)

Online travel agencies have become a dominant force in the industry, leveraging digital platforms to connect travelers with various travel services. Here's what they do:

• Aggregation : OTAs aggregate information from airlines, hotels, and other travel service providers, offering a wide array of choices to travelers.
• Booking Platforms : They provide convenient booking platforms, allowing travelers to book flights, accommodations, and more in one place.
• Reviews and Recommendations : OTAs often feature user reviews and recommendations, influencing traveler decisions.

Understanding the roles of these key players in the travel and tourism industry is essential for anyone considering entering this sector.

Each player contributes uniquely to the travel experience, from transportation to accommodation and beyond. Successful businesses often collaborate with multiple stakeholders to offer comprehensive and memorable travel experiences to their customers.

Travel and Tourism Post-COVID-19

The travel and tourism industry, like many others, faced unprecedented challenges during the COVID-19 pandemic. Lockdowns, travel restrictions, and health concerns brought international travel to a standstill. However, the industry has displayed remarkable resilience and adaptability.

Let's explore how the sector is recovering and adapting in a post-pandemic world.

Impact of the Pandemic on the Industry

• Travel Restrictions : Stringent travel restrictions, including border closures and quarantine requirements, severely impacted international travel. Airlines faced a sharp decline in passenger numbers.
• Hospitality Struggles : Hotels and accommodation providers experienced a dramatic drop in occupancy rates. Many temporarily closed or adapted to offer quarantine and isolation services.
• Cruise Industry Challenges : Cruise lines faced significant setbacks due to onboard outbreaks. The industry had to reimagine health and safety protocols.
• Shift to Domestic Travel : With international travel restrictions, many travelers turned to domestic and regional destinations, boosting local tourism.
• Digital Transformation : The pandemic accelerated the adoption of digital technologies for contactless bookings, health monitoring, and communication.

Recovery and Adaptation Strategies

The travel and tourism industry is rebounding, thanks to a combination of factors:

• Vaccination Campaigns : Widespread vaccination campaigns have increased traveler confidence, making international travel safer.
• Health and Safety Protocols : Airlines, hotels, and other businesses have implemented robust health and safety measures to reassure travelers.
• Flexible Booking Policies : Many travel companies introduced flexible booking and cancellation policies to accommodate changing travel plans.
• Sustainability Focus : There's a growing emphasis on sustainable and responsible tourism, with businesses integrating eco-friendly practices.
• Digitalization : The industry continues to embrace digital technologies, offering contactless experiences and personalized services.
• Collaboration : Stakeholders across the industry are collaborating to rebuild and promote destinations.

Future Outlook and Resilience

The travel and tourism industry is poised for recovery and growth in the coming years. Here's what the future may hold:

• Pent-Up Demand : Many travelers postponed their plans during the pandemic, leading to pent-up demand for leisure and business travel.
• Sustainable Travel : Sustainable and eco-conscious travel is gaining momentum. Travelers are increasingly choosing destinations and businesses committed to environmental responsibility.
• Tech Integration : Technology will continue to play a significant role, with advancements in AI, mobile apps, and data analytics enhancing the travel experience.
• Health and Safety : Health and safety measures will remain a priority, with businesses maintaining rigorous protocols.
• Remote Work and Travel : Remote work trends may encourage a blend of work and leisure travel, with more extended stays in diverse locations.
• Resilience Planning : The industry is developing resilience plans to better handle future crises and disruptions.

The travel and tourism industry's ability to adapt and innovate in the face of adversity demonstrates its resilience. As it recovers and evolves, it offers promising opportunities for businesses and travelers alike.

The key to success lies in embracing change, prioritizing safety, and delivering exceptional experiences that meet the evolving needs of travelers in a changing world.

Sustainable Tourism and Responsible Business Practices

In a world increasingly concerned about the environment and social responsibility, the travel and tourism industry is under scrutiny to adopt more sustainable and responsible practices.

Let's delve into the importance of sustainable tourism and how businesses can contribute to a greener and more ethical travel sector.

Environmental and Social Responsibility

• Reducing Carbon Footprint : The travel industry is a significant contributor to greenhouse gas emissions. Airlines, for example, are exploring biofuels and more fuel-efficient aircraft to reduce their carbon footprint.
• Preserving Natural Resources : Eco-conscious travelers seek destinations that protect and preserve natural resources. Businesses can contribute by implementing eco-friendly initiatives like energy-efficient facilities and waste reduction programs.
• Conservation Efforts : Supporting local conservation projects and wildlife protection initiatives can be a part of responsible tourism. This can involve financial contributions or active participation.
• Respecting Local Cultures : Responsible tourism respects and celebrates local cultures and traditions. It involves engaging with local communities in a respectful and sustainable manner.
• Community Involvement : Businesses can support the communities they operate in through job creation, fair wages, and community development projects.

Sustainable Tourism Certifications and Initiatives

• Eco-Certifications : Numerous certifications, such as EarthCheck and Green Key , help businesses showcase their commitment to sustainability. These certifications often involve rigorous audits of a company's environmental practices.
• Zero-Waste Initiatives : Some hotels and resorts aim to become zero-waste establishments, recycling and repurposing nearly all their waste.
• Wildlife Conservation : Tour operators and businesses can partner with wildlife conservation organizations to promote ethical wildlife experiences.
• Local Sourcing : Restaurants and hotels can prioritize local sourcing of food and materials, reducing transportation-related carbon emissions.
• Plastic Reduction : Many businesses are eliminating single-use plastics and opting for sustainable alternatives.

Benefits of Responsible Tourism for Businesses

• Competitive Advantage : Travelers increasingly seek sustainable and responsible options. Businesses that embrace these practices gain a competitive edge.
• Cost Savings : Sustainable practices often lead to cost savings through reduced energy and resource consumption.
• Enhanced Reputation : Businesses committed to responsible tourism build a positive reputation and attract like-minded customers.
• Legal Compliance : Adhering to eco-friendly and ethical standards ensures compliance with evolving environmental and social regulations.
• Long-Term Viability : By protecting the environment and supporting local communities, businesses contribute to the long-term viability of their destinations.
• Guest Satisfaction : Eco-conscious travelers appreciate businesses that share their values, leading to higher guest satisfaction and loyalty.

The travel and tourism sector's future hinges on sustainable and responsible practices. Businesses that prioritize environmental and social responsibility not only contribute to a healthier planet but also position themselves for long-term success in an industry undergoing profound changes.

As a business professional, understanding and adopting these practices can be a strategic advantage in a world where ethical considerations increasingly influence consumer choices.

Hostile Takeovers

In a hostile takeover, the acquiring company pursues the target company despite the target's resistance. Hostile takeovers often involve aggressive tactics, such as tender offers directly to shareholders or attempts to replace the target's board of directors.

Case Studies: Successful Businesses in Travel and Tourism

To gain deeper insights into the strategies and approaches that have propelled certain businesses to success in the travel and tourism sector, let's examine a few notable case studies.

These examples showcase how innovation, adaptability, and a customer-centric approach can make a significant impact in this dynamic industry.

Airbnb: Revolutionizing Accommodation

Airbnb, founded in 2008, has transformed the hospitality sector. This online marketplace connects travelers with unique accommodations offered by hosts worldwide. What sets Airbnb apart?

Key Success Factors:

• Platform Model : Airbnb operates as a platform, allowing hosts to list their properties and travelers to book them. This asset-light model means Airbnb doesn't own properties, reducing capital requirements.
• User Reviews : User-generated reviews and ratings build trust among users. Travelers can make informed choices based on the experiences of previous guests.
• Personalization : Airbnb's recommendation engine suggests accommodations based on user preferences, enhancing the customer experience.
• Diverse Offerings : From treehouses to castles, Airbnb offers a wide range of unique accommodations, appealing to travelers seeking authentic experiences.
• Host Community : Airbnb invests in building a strong host community, providing support and resources to hosts.

Cross-Border Mergers and Acquisitions: Global Expansion

Cross-border M&A transactions involve companies from different countries coming together. These deals offer opportunities for global expansion but also present unique challenges.

Booking.com: Data-Driven Booking

Booking.com, founded in 1996, is a global online travel agency. It leverages technology and data to simplify travel booking.

• Vast Inventory : Booking.com offers a wide range of accommodation options, from hotels to vacation rentals. This extensive inventory caters to diverse traveler preferences.
• User Experience : The platform's user-friendly interface and transparent booking process contribute to its popularity.
• Data Analytics : Booking.com uses data analytics to understand traveler behavior, enabling personalized recommendations and pricing strategies.
• Global Reach : With a presence in over 220 countries and territories, Booking.com serves a global audience.
• Instant Confirmation : Providing real-time booking confirmation enhances the customer experience.

Delta Air Lines: Customer-Centric Air Travel

Delta Air Lines, a major U.S. carrier founded in 1924, is known for its customer-centric approach.

• Reliability : Delta prioritizes operational reliability, minimizing flight cancellations and delays.
• Fleet Upgrades : Investing in a modern and efficient fleet enhances the passenger experience and reduces operating costs.
• Customer Service : Delta emphasizes excellent customer service, and its efforts are reflected in high customer satisfaction ratings.
• Global Alliances : Participation in global airline alliances expands route networks and offers travelers more choices.
• Innovation : Delta embraces innovation, introducing features like biometric boarding and in-flight entertainment options.

These case studies highlight the diverse strategies and approaches that have driven success in the travel and tourism sector. From disruptive online marketplaces to data-driven booking platforms and customer-centric airlines, businesses that prioritize innovation, customer experience, and adaptability are well-positioned for growth.

By studying these examples, business professionals can gain valuable insights into the industry's evolving landscape and identify opportunities to innovate and excel in their own travel and tourism endeavors.

Lessons Learned from Industry Leaders

The travel and tourism sector offers a treasure trove of lessons for business professionals across various industries. Let's distill some key takeaways from the successes and innovations of industry leaders:

1. Customer-Centricity Is Paramount

Whether you're running an airline, hotel, or travel agency, prioritizing the customer experience is non-negotiable. Happy and satisfied customers become loyal patrons and brand advocates. Invest in personalized services, efficient booking processes, and responsive customer support.

2. Embrace Technology and Data

Technology is a game-changer in the travel industry. From data analytics that inform pricing strategies to mobile apps that enhance on-the-go experiences, leveraging technology can set your business apart. Be open to adopting new tools and systems that improve efficiency and customer satisfaction.

3. Diversity and Choice Matter

Offering a diverse range of products or services can attract a broader audience. In the travel sector, this means providing various accommodation types, transportation options, and tour packages. Embrace diversity to meet the unique preferences of your customers.

4. Transparency Builds Trust

Transparency in pricing, policies, and terms and conditions builds trust with customers. Hidden fees and ambiguous policies can lead to dissatisfaction. Clear communication and honesty go a long way in establishing credibility.

5. Sustainability Is the Future

Sustainability and responsible tourism are becoming central to the industry's ethos. Travelers are increasingly conscious of their environmental impact. Consider eco-friendly practices and promote responsible tourism. It's not only good for the planet but also a selling point for your business.

6. Innovate or Stagnate

Innovation is the lifeblood of the travel and tourism sector. Whether it's introducing new services, improving efficiency, or enhancing the customer journey, staying ahead requires a commitment to innovation. Monitor industry trends and be open to creative solutions.

7. Globalization Expands Reach

Participating in global networks and alliances can expand your business's reach. Collaborate with international partners to offer customers a wider range of options. Globalization also provides resilience in the face of economic fluctuations.

8. Resilience Is Crucial

The industry has weathered numerous storms, from economic crises to health emergencies. Building resilience into your business plans, such as having contingency measures for crises, is essential. Flexibility and adaptability are key.

9. Community and Culture Matter

Embrace the culture and communities where your business operates. Engage with local communities, respect their traditions, and contribute positively. This fosters goodwill and can lead to meaningful partnerships.

10. Continuous Learning Is a Competitive Advantage

The travel and tourism sector is ever-evolving. Continuous learning and staying informed about industry trends and regulations are essential. Attend conferences, workshops, and industry events to network and gain insights.

Incorporating these lessons into your business strategy can set you on a path to success in the dynamic and rewarding world of travel and tourism. By combining innovation, customer focus, and a commitment to sustainability, you can thrive in an industry that promises new horizons and unforgettable experiences for travelers worldwide.

The travel and tourism sector represents a dynamic and resilient industry with a significant impact on the global economy. As a business professional, understanding the nuances and opportunities within this sector is paramount. In this comprehensive guide, we've explored the multifaceted world of travel and tourism, delving into its significance, components, trends, and challenges.

We've seen how the industry intersects with business, offering a wide array of opportunities for entrepreneurs and established enterprises alike. Whether you're considering venturing into travel-related ventures or seeking to enhance an existing business through tourism, the sector holds immense potential.

Key takeaways from this exploration include:

• The Economic Powerhouse : Travel and tourism contribute significantly to GDP, job creation, and foreign exchange earnings in many countries. This sector's resilience is evident through its ability to rebound from crises.
• Diverse Components : The industry encompasses hospitality, transportation, attractions, travel services, and more, creating a rich tapestry of business opportunities.
• Trends and Challenges : Emerging trends like sustainable tourism and digital transformation offer avenues for innovation. Yet, challenges such as health concerns and environmental responsibility must be addressed.
• The Business of Tourism : Customer-centricity, technology adoption, transparency, and sustainability are vital principles for success in this sector.
• Key Players : Airlines, hotel chains, tour operators, and online travel agencies are among the key players shaping the industry's landscape.
• Post-COVID-19 Era : The pandemic prompted significant shifts in travel behavior. Recovery strategies and adaptability are critical for businesses in the post-COVID-19 world.
• Sustainable Tourism : Responsible practices not only benefit the environment but also appeal to conscious travelers and can drive business success.
• Lessons from Industry Leaders : Customer-centricity, innovation, transparency, and resilience are valuable takeaways from successful travel and tourism businesses.

As the world evolves, so do the travel and tourism opportunities. By staying informed, embracing innovation, and aligning with sustainability, you can position your business for success in an industry that promises both profitability and the chance to create unforgettable experiences for travelers around the globe.

Now, armed with insights from this guide, you're better equipped to navigate the exciting and ever-changing world of travel and tourism, contributing to its growth and shaping its future. Bon voyage!

• United Nations World Tourism Organization (UNWTO). (2022). Tourism Highlights 2022 Edition. Link
• World Travel & Tourism Council (WTTC). (2022). Economic Impact Reports. Link
• International Air Transport Association (IATA). (2022). IATA Economics. Link
• Deloitte. (2022). Travel, Hospitality, and Leisure Reports. Link
• Statista. (2022). Statistics and Market Data on Travel and Tourism. Link
• McKinsey & Company. (2022). Travel, Logistics & Transport Infrastructure. Link
• Booking.com. (2023). Link
• TripAdvisor. (2023). GreenLeaders. Link
• The New York Times. (2023). Travel and Tourism. Link
• National Geographic. (2023). Sustainable Travel. Link
• The World Bank. (2023). Tourism. Link
• World Tourism Organization (2022). Global Code of Ethics for Tourism. Link

Tumisang Bogwasi

2X Award-Winning Entrepreneur | Empowering Brands to Generate Leads, Grow Revenue with Business Strategy and Digital Marketing | Founder, CEO of Fine Group

• Personal Finance
• Today's Paper
• Partner Content
• Entertainment
• Social Viral
• Pro Kabaddi League

Sponsored Content

UNESCO monuments in Moscow

Disclaimer: No Business Standard Journalist was involved in creation of this content

Don't miss the most important news and views of the day. Get them on our Telegram channel

First Published: Apr 13 2024 | 4:00 PM IST

Explore News

• Suzlon Energy Share Price Adani Enterprises Share Price Adani Power Share Price IRFC Share Price Tata Motors Share Price Tata Steel Share Price Yes Bank Share Price Infosys Share Price SBI Share Price Tata Power Share Price HDFC Bank Share Price
• Latest News Company News Market News India News Politics News Cricket News Personal Finance Technology News World News Industry News Education News Opinion Shows Economy News Lifestyle News Health News
• Today's Paper About Us T&C Privacy Policy Cookie Policy Disclaimer Investor Communication GST registration number List Compliance Contact Us Advertise with Us Sitemap Subscribe Careers BS Apps
• Budget 2024 Lok Sabha Election 2024 IPL 2024 Pro Kabaddi League IPL Points Table 2024

Journey to Moscow

   Welcome to Moscow - the capital of Russia, its political, scientific, historical, architectural and business centre, from which power and might of the Russian state developed.

WSU Carson College of Business Faculty Among World’s Leading Researchers in Sports, Leisure, and Tourism

By eric hollenbeck.

Five faculty members from the WSU School of Hospitality Business Management have been named among the top 2% of the world’s most cited scientists in the fields of sports, leisure, and tourism. This prestigious recognition, based on a comprehensive report by Stanford University, underscores the outstanding contributions and global impact of these scholars in their respective areas of expertise.

Carson College faculty members honored with this distinction include Ming-Hsiang Chen, Christina Chi, Dogan Gursoy, Robert Harrington, and Hyun Jeong (Jenny) Kim. Their research, which covers a broad spectrum of hospitality and tourism management, has been instrumental in advancing knowledge and practice within the industry.

Ming-Hsiang Chen , Professor

Research Interests: Hospitality finance, hospitality philanthropy, and tourism economics.

Christina Chi , Professor

Research Interests: Focus on tourist behavior and destination marketing, particularly in relation to cultural and heritage sites, as well as sustainability and wellbeing in the tourism and hospitality industry.

Dogan Gursoy , Taco Bell Distinguished Professor

Research Interests: Renowned for his work on hospitality and tourism management, with a particular emphasis on use of artificially intelligent devices in service delivery, sustainability, services management, tourist behavior, and hospitality and tourism marketing.

Robert Harrington , Ivar B. Haglund Chair in Hospitality Business Management

Research Interests: Specializes in food and beverage management and its role in tourism, including the development of wine tourism and gastronomic experiences.

Research Interests: Specializes in organizational behavior and human resources in hospitality and tourism, with a focus on job performance and the psychological aspects of individual employees.

Elevating Global Hospitality Research Standards at WSU 

“This acknowledgment from Stanford University is a reflection of the high caliber and impactful research our faculty are conducting,” said Mario Reyes, interim director of the WSU School of Hospitality Business Management. “Their work not only advances the field of hospitality but also significantly contributes to our understanding of sports, leisure, and tourism. We are honored to have these distinguished scholars as part of our team and look forward to their continued success in shaping industry standards and practices.”

The inclusion of these faculty members in Stanford University’s report highlights their influence and leadership in the academic community, further establishing the Carson College of Business School of Hospitality Business Management as a leader in hospitality research on a global stage.

Business tourist flow from India to Moscow on the rise: Evgeny Kozlov

Business + Leisure Travel and MICE 2023 opened on 29 th of September with a keynote speech from the Chairman of The Moscow City Tourism Committee, Evgeny Kozlov. In his speech, the Chairman spoke about the potential for MICE and business tourism in Moscow and the growing number of Indian businessmen who are choosing Moscow as their preferred destination for business events.

Evgeny Kozlov highlighted that the number of business tourists is expected to grow in the coming years. One of the factors supporting the growth of interest from Indian businessmen was the launch of electronic visa program. From August 1, 2023, it has become easier for Indian citizens to organize a trip to Moscow – they can come simply by applying for an electronic visa. The validity period of an e-visa is 60 days from the date of its issuance. You can stay with it in Russia for 16 days. An e-visa has several advantages over a traditional visa. To obtain it, you do not need to go to consulates or embassies, and the only documents required are a digital photograph of your face and a scan of the page with your passport data.

“Before the pandemic, the tourist flow from India grew by 12-15 percent annually. Now we are on the road to recovery – all the conditions have been created for this. Every year hundreds of international exhibitions, forums, congresses and conferences are held in Moscow. Over the past year, about 3.5 million people visited the capital for business purposes and a significant share of them are from India” – he said.

Evgeny Kozlov emphasized that Moscow is a growing hub for international business events and Indian businessmen could benefit from attending these events to expand their network and explore potential business opportunities. The Moscow MICE Ambassadors program, which also premiered at the exhibition, aims to promote Moscow as a preferred destination for business tourism, and Indian businessmen who have completed the program can serve as valuable resources for organizing conferences and events in Moscow. Furthermore, Moscow offers a range of world-class facilities and services for business travelers, including conference centers, hotels, transportation, and sightseeing. He also mentioned that Moscow’s rich cultural heritage and vibrant nightlife could provide Indian businessmen with unique experiences that could enhance their overall business trip.

In conclusion, Evgeny Kozlov expressed his optimism for the future of MICE and business tourism in Moscow. Thus, in October 2023, Moscow will host the largest MICE Congress in Russia. Among the participants are 14 countries, including Indians. The event will provide a platform for businesses in the travel and tourism industry to showcase their products and services.

Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Yes, contact me I want to download the media kit

Comments are closed.

LATEST STORIES

Air India augments customer care with 5 new centres globally 

Eurowings offers most extensive Spain program ever in 2024 with more than 600 weekly flights

The 10 most affordable water parks to visit this summer in the US

GenZ Women lead rebound in Chinese Outbound Travel

Welcome, Login to your account.

Sign in with Google

Powered by wp-glogin.com

Recover your password.

A password will be e-mailed to you.

Welcome back, Log in to your account.

SIGN UP FOR FREE

Be part of our community of seasoned travel and hospitality industry professionals from all over the world.

• LOGIN / SIGN UP
• Middle East
• UK & Europe
• USA & Canada
• Hospitality
• HR & Careers
• Luxury Travel
• MICE (Meetings, Incentives, Conferencing, Exhibitions)
• Travel Tech
• Travel Agents
• Airlines / Airports
• Conferences
• Cruising (Ocean)
• Cruising (River)
• Destination Management (DMC)
• Hotels & Resorts
• Hotel Management Company
• Hotel Technology
• HR / Appointments
• Meetings, Incentives, Conferencing, Exhibitions (MICE)
• Travel Agents (all)
• Travel Technology
• Tourism Boards
• Industry appointments
• Travel Bloggers
• Podcasts – Features
• How to join
• RSVP Portal
• Event Photos/Videos
• Competitions
• Search for Jobs
• Destination NaJomtien BanAmphur BangSaray *NEW*
• จุดหมายปลายทาง นาจอมเทียน หาดบ้านอำเภอ บางเสร่ *NEW*
• South Australia Reward Wonders *NEW*
• Ponant Yacht Cruises and Expeditions
• Encore Tickets (Chinese Guide)
• Affordable Luxury in Thailand by Centara Hotels
• Rising Above the Oridinary by Conrad Bangkok
• The Best of Thailand
• Who is IWTA
• Philippines
• Recommend Someone
• Recommend yourself
• Awards site
• Be a Sponsor
• Nominate Now
• Buy Tickets
• TRAVEL CLUB

Advertisement

Cities in the eclipse’s path are getting an economic ‘shot in the arm.’

Millions of tourists trying to experience the totality could bolster smaller economies across North America.

• Share full article

By Santul Nerkar and J. Edward Moreno

• April 8, 2024

A vast swath of North America will soon be plunged into darkness. Though momentary, the total solar eclipse on Monday has already proved lucrative.

Across the United States, Mexico and Canada, towns and villages have been planning what could be the biggest tourist attraction for many small cities. Larger areas that are more accustomed to hosting events are nonetheless expecting a significant windfall.

“We don’t usually have this kind of tourism — it’s not common,” said Edgar Augusto González-Zatarain, the mayor of Mazatlán, Mexico. “Nature is giving us this opportunity, and we have to take advantage of it.”

Various indicators suggest the eclipse will bolster the economies in the path of totality, a roughly 110-mile-wide belt that will stretch from Mazatlán to Montreal. Hertz said car reservations had jumped 3,000 percent from a year ago. Airbnb has reported a 1,000 percent increase in searches for listings. In Oklahoma, the Choctaw Nation had seen a 200 percent increase as of mid-March in reservations at its resorts and casinos.

Mazatlán has long relied heavily on its port and fisheries, but the beach town has had growth in tourism, which now accounts for 80 percent of its economy. Still, it is often overshadowed by other Mexican resort towns and has had recent instances of cartel violence that may spook tourists. Mazatlán will experience the eclipse longer than many other cities, at more than four minutes. Hotels there are fully booked, and officials expect 120,000 visitors and an economic output of 500 million pesos (about $30 million).

Indianapolis is expecting roughly 100,000 visitors for the eclipse, said Chris Gahl, the chief executive of the city’s tourism marketing organization, who estimates the visitors will bring in $28 million to $48 million for the city. The city is used to hosting major events — including this year’s N.B.A. All-Star Game and the N.F.L.’s scouting combine — but the eclipse is a chance for the city to promote more of its arts and culture scene.

“We view hosting and being in the path of totality as an opportunity to diversify and broaden the audiences that might consider visiting Indy,” Mr. Gahl said.

Tourism officials in Austin, Texas, reported higher-than-usual hotel occupancy rates for the weekend before and the day of the eclipse. The city has the highest hotel inventory per capita in the state and is used to handling large influxes of tourists for events like South by Southwest and the Formula 1 United States Grand Prix.

“Our city is very much prepared and very experienced with large events and large influxes of people coming into the city,” said Wesley Lucas, a spokeswoman for Austin’s tourism marketing organization.

Bulent Temel, an economics professor at the University of Texas at San Antonio, estimated that eclipse tourism would add $285 million to the state’s economy. In an opinion essay, he called the event “ the most profitable 22 minutes in Texas history .”

But towns in the Texas Hill Country, which offers a better view of the eclipse, are far less accustomed to such events. Kerrville, a town of roughly 25,000, is preparing for its population to more than triple, town officials said.

The tourist-attracting event also presents a potential nuisance for public safety. Business owners and town officials have been preparing for several years, drawing on the experiences of the 2017 eclipse.

“This is going to be a great big economic shot in the arm for us,” said William Thomas, the emergency management coordinator for Kerr County, which includes Kerrville. “At the same time, it’s also going to be a tremendous drain on resources.”

Doug Hetzler, the manager of Gibson’s Discount Center in Kerrville, said his store was staying open longer during the week leading up to the eclipse and stocking its shelves with Moon Pies and wind chimes.

Mr. Hetzler said the store would offer a deal for tourists looking for precious space to park their cars during the event: Parking costs $50, but if you spend $100 in the store, you get that $50 back.

Mr. Hetzler hopes that the eclipse, more than creating a financial windfall, gives visitors a lasting impression of a town — and an old-time store — that they otherwise might not visit.

“Our opportunity is really to expose people to a store like this and a culture like this,” he said.

Santul Nerkar is a reporter covering business and sports. More about Santul Nerkar

J. Edward Moreno is a business reporter at The Times. More about J. Edward Moreno

Moscow Presents Its Tourism Potential at the SATTE 2024 International Exhibition in India

New Delhi [India], February 24: Moscow Tourism is taking part in the largest international travel and tourism trade fair SATTE ( South Asia's Travel & Tourism Exchange ) that is taking place in Greater Noida , NCR, India from February 22-24. The delegation is one of the largest at the event: it includes representatives of the Moscow City Tourism Committee, the Made in Moscow project team, and other representatives of the city's tourism industry.

Representatives of the Moscow City Tourism Committee took part in several business sessions and presented the capital's flagship projects during the first day of the event on February 22. For example, during the discussion on cultural heritage, the tourism committee highlighted about the Moscow Estates festival, which has already gained popularity among foreign tourists last summer and this winter.

Moscow is among the world leaders in terms of the number of historical mansions. More than two thousand architectural monuments have been restored in Moscow over 12 years. The festival allows guests to immerse themselves in the history of manors through theatrical tours, master classes and other unusual events. This interactive format of studying cultural heritage is especially suitable for children and young people. Visitors to the festival, including tourists, appreciate the recreated atmosphere and the opportunity to take beautiful photographs.

Another flagship project of the capital is Moscow Tea Time. At Moscow exhibition stand guests can taste tea blends and learn about the Moscow tea traditions. The project takes place right now in Moscow hotels and restaurants. Every day from 16:00 to 19:00, visitors can try different tea time sets, offering a variety of jams and pastries.

"Moscow hosts over 350 colourful cultural and entertainment events every day, which are suitable for both young people and families with children. Business travellers are united through international forums and congresses. For Indian tourists, Moscow is not only a city of impressions, but also a convenient metropolis for travelling. We have more than 19,000 gastronomic establishments, including restaurants serving Indian cuisine. Hotels are developing offers specifically for guests from India, and tourist navigation is duplicated in foreign languages, which makes the trip even more comfortable," said Evgeny Kozlov, First Deputy Head of the Office of the Mayor and the Government of Moscow, Chairman of the Moscow City Tourism Committee.

As part of the SATTE business programme, interregional routes of the "Moscow +" project were presented. Foreign travellers, including guests from India, often seek to combine visits to several cities in one trip. That is why the capital as a transport hub, from where travellers most often start their journeys around the country, demonstrated ready-made tourist offers combining Moscow and other regions: St. Petersburg, Tyumen, Moscow Region. Russian tour operators - participants of the project -discussed their package offers for the Indian tourist market.

Moscow is a recognised centre of commerce and offers a wide range of shops and brands. At the exhibition, the city presented a rich assortment of traditional souvenirs made by participants of the "Made in Moscow" project. Sixteen Moscow entrepreneurs brought goods in various categories: grooming cosmetics, home fragrances, HoReCa (Hotel, Restaurant, Catering/Cafe), children's products, accessories, as well as vegetarian and vegan products, which were of particular interest to Indian consumers.

Cooperation between Moscow and India is developing rapidly -both in the sphere of classic tourist trips and business tourism. Business visits have become one of the most popular purposes of trips from India to Moscow. Representatives of the Moscow City Tourism Committee talked about the opportunities of Moscow within the framework of business tourism. For example, the Moscow City Tourism Committee shared the successful experience of organising the international conference Meet Global MICE Congress in the field of business tourism in the Russian capital.

The Gzhel theatre, which is rightfully a visiting card of Moscow, also performed at the exhibition. It is a unique dance company that combines folk and ballroom dance, as well as classical ballet in its repertoire. "Gzhel" successfully tours all over the world, introducing the audience to the bright folk traditions.

For more details, please visit: www.mos.ru/tourism .

Moscow is one of the main tourist destinations in Russia. In 2023, the capital was visited by 24.5 million tourists from different regions and countries - this is 37% more than in 2022. Today there are almost 2,000 hotels in Moscow. Thanks to the wide choice, every tourist will find a suitable accommodation option. Hotels are most in demand during holidays and major city events.

There are thousands of cultural sites in the capital: theatres, museums, libraries and others. The city preserves its rich cultural heritage and creates new points of attraction. In recent years, iconic historical and cultural sites and entire territories have been renovated and reconstructed - for example, the country's main exhibition, VDNKh. The Northern and Southern River stations have been reopened. These are not only important transport hubs of the city, but also places of recreation, new tourist attractions.

There are 19 thousand food industry enterprises in the city -from world-famous restaurants to accessible Moscow gastroclusters. If you had breakfast, lunch and dinner at a new establishment every day, it would take 19 years to try them all.

The capital is a city of panoramas. You can admire the views from a cabin of the Moscow cable car over the river, from the highest skyscrapers, from the soaring bridge in Zaryadye, from observation platforms in the city centre and other districts of the city, not counting the view restaurants that guests traditionally include in their travel plans. In summer, residents and tourists can relax on beaches and swim in outdoor pools, walk along eco-trails in natural areas, and play sports on specially equipped platforms in parks. Also, over the last 10 years, 40 embankments have been built in Moscow: walking along them, one can take 86.5 thousand steps.

Moscow offers many opportunities for child and family holidays. The city has many points of attraction for family tourists that do not depend on the season: for example, the Moscow Zoo, one of Europe's largest oceanariums, Russia's first indoor amusement park Dream Island, and others. The capital has more than 400 museums and more than 1000 excursions available - including walk-quests for parents and children. In 2023, the city was named the Capital of Children's Tourism, as well as the Youth Capital for 2024.

(ADVERTORIAL DISCLAIMER: The above press release has been provided by NewsVoir . ANI will not be responsible in any way for the content of the same)

• Get Connected
• globalEDGE Blog

Warmer Temperatures Affect Ski Tourism Across the Globe

Published: 4/11/2024 10:00:54 AM

Image Source

This year's mild winter has significantly impacted Europe's ski resorts, where declining snow cover due to climate change is disrupting operations. A recent research paper in a leading environmental science journal revealed that without snowmaking,  53% of Europe’s ski resorts would be at very high risk for insufficient snow supply under a 2°C global warming scenario , which jumps to 98% at 4°C warming. Even with snowmaking covering 50% of their pistes , 27% would still be at high risk under a 2°C increase and 71% at 4°C. This highlights the profound threat climate change poses to the ski tourism industry, crucial for the economies of many of Europe's mountain regions .

In America, the story is similar. The climate continues to warm, making winters more unpredictable and shorter and posing a threat to ski resorts that rely on consistent snowfall. Climate change scenarios predict a significant reduction in days suitable for snowfall across top ski towns . For instance, Truckee, California , is projected to lose up to 80% of its sub-freezing days by the end of the century under a high emissions scenario. This represents a stark decline in the historical conditions necessary for natural snowfall, challenging the viability of ski resorts and their contribution to local economies. In turn, the economic repercussions are grave. For instance, in Tahoe, a bad snow season led to a 42% decrease in business for one local store, indicative of the broader financial impact on communities reliant on winter sports tourism. Protect Our Winters, a nonprofit organization, released a report indicating that in low snow years, the industry sees a decrease in economic value of $1 billion and a loss of 17,400 jobs compared to average snow years. This variability in snowfall, and therefore ski visits, underscores the vulnerability of the snow sports industry to climate fluctuations .

Deepening the discussion on the impacts of mild winters, experts consider the broader environmental and ecological consequences beyond the economic downturns. The scarcity of snow not only disrupts winter sports, but also affects water resources critical for drinking, agriculture, and natural ecosystems. Regions accustomed to snowfall rely on the gradual melt to replenish rivers and reservoirs, a cycle increasingly threatened by climate change . To adapt to these changes, some ski resorts and communities are exploring innovative measures. Beyond enhancing snowmaking capabilities, there's a shift towards diversifying winter tourism offerings. Alternative activities such as winter hiking and cultural events are being promoted to attract tourists and sustain local economies year-round, demonstrating a proactive approach to the challenges posed by changing winter landscapes . 

The call for comprehensive climate action is only  growing . Mitigating the effects of climate change and securing a sustainable future for winter sports and local economies requires global efforts to reduce greenhouse gas emissions and invest in renewable energy . The ski industry, alongside communities and policymakers, is pivotal in advocating for and adopting sustainable practices that safeguard our winters for future generations . 

The cultural significance of winter sports extends beyond mere recreation, embodying traditions and community bonds that have developed over generations. The potential loss of these traditions due to climate change not only threatens local economies but also erodes cultural heritage, emphasizing the need for sustainable solutions . In terms of environmental initiatives, many ski resorts are now prioritizing sustainability by adopting renewable energy sources, improving energy efficiency, and engaging in conservation efforts. These actions reflect a growing recognition within the industry of the need to operate in an environmentally responsible manner to ensure long-term sustainability . Education and awareness play a pivotal role in driving climate action. Organizations like Protect Our Winters leverage the influence of athletes and public figures to mobilize communities and policymakers toward reducing carbon footprints and advocating for climate policies. Their work highlights the importance of collective action in addressing the challenges posed by climate change .

• Climate Change

Share this article

Record $517K raised to empower future leaders in travel industry management

• April 11, 2024

The University of Hawaiʻi at Mānoa Shidler College of Business ’ School of Travel Industry Management ( TIM school) held its 22nd annual Celebrate a Legacy in Tourism gala on April 10, at the Sheraton Waikīkī. Also marking the college’s 75th anniversary, this year’s fundraiser raised a record-breaking $517,000 thanks to the generous support of the hospitality and Hawaiʻi business community.

“We’re proud to recognize Mufi Hannemann, Holden Lim and Kyo-ya as trailblazers in their industry, who continue to inspire current and future graduates,” said Shidler College Dean and First Hawaiian Bank Chair of Leadership Management Vance Roley. “Further, it’s incredible that over half a million dollars has been raised to support student scholarships. We applaud the efforts of our volunteer table sales committee and the 2024 honorees to greatly amplify our impact.”

2024 honorees

Celebrate a Legacy in Tourism honors individuals who have made significant and long-term contributions to Hawaiʻi ’s tourism industry. This year, the Legacy in Tourism Award was presented to Muliufi “Mufi” Hannemann; Holden Lim, BBA ’89 was inducted into the TIM Alumni Hall of Honor; and Kyo-ya Hotels & Resorts, LP received the Distinguished Service Award.

Hannemann was honored with the Legacy in Tourism Award for his vast contributions to the tourism industry and dedication to fostering the development of students. As president and CEO of the Hawaiʻi Lodging & Tourism Association, chair of the Hawaiʻi Tourism Authority board, and board member of the U.S. Travel and Tourism Advisory Board, Hannemann has played a pivotal role in shaping the state’s tourism landscape. His founding of the Pacific Century Fellows and service to the TIM school as an advisory council member further showcases his commitment to nurturing future leaders.

Lim, president of Hospitality Link International, Inc. , was presented with the TIM Alumni Hall of Honor award, recognizing his professional achievements and continued support of the TIM school. Lim’s career in the hospitality industry began in 1989 at the Westin St. Francis in San Francisco and over the years, he contributed significantly to firms like HVS International and Sonnenblick-Goldman Company, orchestrating over $4.5 billion in real estate transactions. Lim remains engaged with the TIM school, currently serving on the TIM Alumni Association as secretary.

Kyo-ya Hotels & Resorts, LP , was recognized with the Distinguished Service Award for their contributions to Hawaiʻi ’s tourism industry and the community, providing many hours of service and volunteer hours to various local causes. Kyo-ya expanded its footprint across Hawaiʻi and California, including iconic properties like The Royal Hawaiian and Sheraton Maui. Additionally, Kyo-ya serves as a pipeline for hospitality careers, hiring numerous graduates from UH and mentoring high school and college students, ensuring the continuity of generations in the islands.

This year’s presenting sponsor was Marriott International; contributing sponsors were Bank of Hawaii; Central Pacific Bank; First Hawaiian Bank; Hawaiʻi Lodging & Tourism Association, Iron Workers Stabilization Fund & Iron Workers Local 625; KV & Associates and Stanford Carr Development; Kyo-ya Hotel & Resorts, LP ; “Sheraton Old Timers” group; and The Westin Maui and Trinity Investments. Hawaii Business magazine once again served as the 2024 media partner.

To support the TIM school or Shidler college, contact Jennifer Lieu, director of development at [email protected] . For a full list of past honorees click here .

Related Posts:

• $425K raised to support UH Travel Industry…
• UH TIM professor earns Pacific Business News’…
• 20th annual TIM School fundraiser honors Roy…
• previous post: UH Mānoa hits academic rankings record with 8 subjects in U.S. top 20
• next post: NCIS Journey: Mānoa students go behind the scenes

If required, information contained on this website can be made available in an alternative format upon request. Get Adobe Acrobat Reader

About Calendar COVID-19 Updates Directory Emergency Information For Media MyUH Work at UH

Gagana Samoa

Kapasen Chuuk

Kajin Majôl

ʻŌlelo Hawaiʻi

• Administrative

Mission Moscow : A Conversation with Evgeny Kozlov

Mr. Evgeny Kozlov, Deputy Head Mayor of Moscow Government and Chairman of the Moscow City Tourism Committee, who has come to the city to attain BLTM, the annual prestigious travel event at the Leela Ambience Convention Centre, Delhi spoke with TW Editor Anirban Dasgupta on his vision and goal with the all-new tourism initiatives in Moscow.  

The bond between India and Russia has a long history of culture, literature, love, and of course politics. But recently, there has also been a lot of talk about Gastronomical tourism. Any personal experience with this?

My personal take on the bond between India and Russia stems from my recent experience of trying authentic Indian cuisine in Moscow. I thoroughly enjoyed the spicy flavours of the Curry dish I tried and it left a lasting impression on me. This made me appreciate the cultural exchange between our two countries even more. I believe that Moscow, being a culinary hub, is a great place for people from all over the world, including Indian visitors, to immerse themselves in our rich history and culture. It’s a unique experience that brings people together and showcases the diversity of the gastronomic universe. Moscow has a thriving food scene with various international cuisines to explore, from Chinese to South African and Latin American. This culinary diversity reflects the open-mindedness and curiosity of the Russian people when it comes to trying new types of food. Moscow truly has something for everyone, and I encourage Indian tourists to come and indulge in this gastronomic journey.

  How optimistic are the post-pandemic recovery figures?

After the Covid-19 pandemic, we have witnessed a remarkable recovery in tourism in Moscow. In fact, we have been able to restore 90% of the pre-pandemic tourist flow. In the first half of 2023, almost a million foreign tourists visited Moscow, with over 600,000 of them arriving during the summer season. Among the non-CIS countries, China has led the way in terms of tourist traffic, followed by Iran, the United Arab Emirates, Turkey, and India. Prior to the pandemic, India’s tourist flow was steadily growing at a rate of 12-15% annually. Although we faced challenges during the pandemic, we have now put in place all the necessary conditions for a successful recovery. Moscow is known for hosting numerous international exhibitions, forums, congresses, and conferences, attracting approximately 3.6 million business visitors in the past year alone. Among these visitors, India ranks third in terms of foreign business tourists in Moscow. To further promote tourism, we have initiated the MICE Ambassadors training program in India, which aims to assist Indian businesses in exploring opportunities and selecting relevant events in Moscow.

  Can you please share your vision for future tourism development in Moscow?

Thank you for asking this question. I have a multi-faceted vision for the future tourism development in Moscow.

Firstly, I believe that tourism should provide a personal and authentic experience for each individual. Therefore, customization of experiences is crucial. For business tourists, we aim to offer special infrastructure facilities that cater to their specific needs and requirements. We are closely collaborating with infrastructure providers to ensure seamless experiences for those visiting Moscow for business purposes. On the other hand, when it comes to leisure or family tourists, we recognize the importance of providing a support system and guidelines for those traveling with their families, especially children. We are working with museums, theatres, and restaurants to customize their services and products to cater to tourists of all ages, including children. Furthermore, I envision rearranging tourism in Moscow to encourage visitors to delve into the history and heritage of our country. A significant part of my tourism goal is to motivate and inspire the youth and younger generations to travel to Russia. This involves providing affordable pricing for accommodations, entertainment, museums, and other attractions.

We are already constructing tailor-made infrastructure that specifically targets the young generation in Russia, and by next year, we plan to extend and promote these offerings to international young visitors as well. By rebranding the image of Moscow as a destination for longer stays, relaxation, and enjoying various facilities, we aim to change the perception that it is merely a transit or stop-over city. Lastly, the beautiful weather in Moscow during the summer months provides an opportunity to create delightful memories for tourists. I want every visitor to experience the sunshine, green landscapes, parks, cafes, restaurants, swimming pools, and sports facilities that Moscow has to offer during this time.

In summary, my vision for the future of tourism in Moscow revolves around creating customized travel experiences for every type of traveller.

How do you prioritize sustainability and responsible tourism practices in the development of business tourism?

How easy or difficult is it to get a Visa for an Indian Tourist at present?

Acquiring a Visa for Indian tourists has become easier with the introduction of the e-visa system. Since its launch in August 2023, more than 30,000 tourists have already utilized this system. The e-visa offers several advantages over traditional visas, such as avoiding the need to visit consulates or embassies. The application process only requires a digital photograph and a scan of the passport data page. The e-visa has a validity period of 60 days from the date of issuance, with a maximum stay of 16 days in Russia. This convenient and streamlined process is available to citizens of 55 countries, including India. Indian tourists are currently ranked third in terms of business travellers from outside the CIS countries visiting Moscow.

Author: Anirban

Share article, related news.

BLTM 2023 showcases top destinations for Bleisure and MICE Travel

École Ducasse Abu Dhabi Studio, in partnership with Erth Hospitality, to open this December

No comment be the first one., leave a reply cancel reply.

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

• China Daily PDF
• China Daily E-paper
• Global Views
• Featured contributors
• Opinion Line
• Forum Trends

Russia increases tourism and cultural cooperation with China

A meeting themed “Russia-China Cultural and Tourism Cooperation” was held at the Russian House in Beijing on Tuesday.

Representatives from China and Russia discussed tourism and cultural cooperation.

During an interview with Evgeny Kozlov, first deputy head of the Office of the Mayor and Government of Moscow and chairman of the Moscow City Tourism Committee, he highlighted business and film cooperation between the two countries.

Beijing and Moscow have enhanced business and tourism cooperation after the pandemic. Kozlov mentioned a large-scale communication with “15 companies from Moscow met with 150 companies from Beijing” and methods to promote Moscow-Beijing mutual tourist flow including “more than 56 direct flights from Moscow to Beijing”.

According to Kozlov, businessmen and elder people make up most of the Chinese tourists to Russia and social media has been an important channel to promote Russia’s tourism to Chinese people, especially young people.

Kozlov stressed that an optimistic attitude is necessary to develop tourism in the post-pandemic era.

Besides, “film can be a new kind of business communication,” said Kozlov. He mentioned that Moscow has a cinema platform initiative to create platforms for Russian and Chinese film producers. Studios of about 300 hectares are under construction in Moscow for future investment and cooperation in film production.

Kozlov said cooperation to create new fashion connections would be considered when talking about a fashion trend in China that combines traditional Chinese style and characteristics.

Tourism Web Portal

About the portal.

A technological tool for effective communication between the leading players in the Moscow tourism market and representatives of the foreign/regional tourism industry through online events. OBJECTIVES: • Building long-term cooperation with foreign/regional representatives • Raising awareness among foreign/regional representatives of the tourism industry of the tourism opportunities, measures and attractiveness of the city of Moscow in the field of tourist infrastructure development

Moscow City Tourism Committee

The Tourism Committee, or Mostourism, is the executive body of the Moscow City Government that oversees tourist activities in the capital. The Committee is responsible for legislative initiatives, congress and exhibition activities, and event and image projects. As the brand manager for an attractive tourism image for Moscow, Mostourism constantly analyses global trends, offers Russian and foreign tourists what they want, and also uncovers new opportunities for the capital in terms of interesting and rewarding leisure activities.

ANO «Project Office for the Development of Tourism and Hospitality of Moscow»

Syundyukova Yulia [email protected] Mezhiev Magomed [email protected]

Video materials about Moscow

• China Edition

• China Daily PDF
• China Daily E-paper

Russia increases tourism and cultural cooperation with China

By Pan Yixuan | chinadaily.com.cn | Updated: 2023-09-07 09:09

A meeting themed “Russia-China Cultural and Tourism Cooperation” was held at the Russian House in Beijing on Tuesday.

Representatives from China and Russia discussed tourism and cultural cooperation.

During an interview with Evgeny Kozlov, first deputy head of the Office of the Mayor and Government of Moscow and chairman of the Moscow City Tourism Committee, he highlighted business and film cooperation between the two countries.

Beijing and Moscow have enhanced business and tourism cooperation after the pandemic. Kozlov mentioned a large-scale communication with “15 companies from Moscow met with 150 companies from Beijing” and methods to promote Moscow-Beijing mutual tourist flow including “more than 56 direct flights from Moscow to Beijing”.

According to Kozlov, businessmen and elder people make up most of the Chinese tourists to Russia and social media has been an important channel to promote Russia’s tourism to Chinese people, especially young people.

Kozlov stressed that an optimistic attitude is necessary to develop tourism in the post-pandemic era.

Besides, “film can be a new kind of business communication,” said Kozlov. He mentioned that Moscow has a cinema platform initiative to create platforms for Russian and Chinese film producers. Studios of about 300 hectares are under construction in Moscow for future investment and cooperation in film production.

Kozlov said cooperation to create new fashion connections would be considered when talking about a fashion trend in China that combines traditional Chinese style and characteristics.

UN Tourism | Bringing the world closer

Share this content.

• Share this article on facebook
• Share this article on twitter
• Share this article on linkedin

COMMITTEE FOR TOURISM - MOSCOW CITY GOVERNMENT

Country: Russian Federation

Website: https://www.mos.ru/tourism/

The Economic Times daily newspaper is available online now.

Moscow offers indian tourists high-tech, accessible, and comfortable environment: moscow city tourism committee.

Moscow is emerging as a popular destination for Indian tourists with a focus on business, leisure, and MICE (Meetings, Incentives, Conferences, and Exhibitions) travel. Initiatives like the Moscow MICE Ambassador program and the introduction of e-visas have contributed to the growth, making travel to Moscow more accessible for Indians.

Read More News on

Download The Economic Times News App to get Daily Market Updates & Live Business News.

Say hello to Gopichand Thotakura, the first Indian civilian in space.

Why is India no longer the top importer of Russian oil?

This 16-year-old Rolex collector has tips even for veteran investors

Dimon says US stock exchanges have too few companies. India has a different problem

As crude prices rise, should we worry about India’s strategic oil buffer?

Will your flight be on time? This should help.

Find this comment offensive?

Choose your reason below and click on the Report button. This will alert our moderators to take action

Reason for reporting:

Your Reason has been Reported to the admin.

To post this comment you must

Log In/Connect with:

Fill in your details:

Will be displayed

Will not be displayed

Share this Comment:

Uh-oh this is an exclusive story available for selected readers only..

Worry not. You’re just a step away.

Prime Account Detected!

It seems like you're already an ETPrime member with

Login using your ET Prime credentials to enjoy all member benefits

Log out of your current logged-in account and log in again using your ET Prime credentials to enjoy all member benefits.

To read full story, subscribe to ET Prime

₹34 per week

Billed annually at ₹2499 ₹1749

Super Saver Sale - Flat 30% Off

On ET Prime Membership

Unlock this story and enjoy all members-only benefits.

Offer Exclusively For You

Save up to Rs. 700/-

ON ET PRIME MEMBERSHIP

Get 1 Year Free

With 1 and 2-Year ET prime membership

Get Flat 40% Off

Then ₹ 1749 for 1 year

ET Prime at ₹ 49 for 1 month

Stay Ahead in the New Financial Year

Get flat 20% off on ETPrime

90 Days Prime access worth Rs999 unlocked for you

Exclusive Economic Times Stories, Editorials & Expert opinion across 20+ sectors

Stock analysis. Market Research. Industry Trends on 4000+ Stocks

​Get 1 Year Complimentary Subscription of TOI+ worth Rs.799/-​

Stories you might be interested in

MOSCOW CITY TOURISM COMMITTEE

Not nervous, Modi name will guarantee my win in Churu: Para champ and poll debutant Devendra Jhajharia

In the aftermath of the Moscow concert hall attack, is a harsher era under Putin in the works?

Kremlin reveals Putin's inner turmoil post-Moscow terror attack

Moscow Crocus City Hall attack: Death toll mounts to 134, 551 injured

Putin says Islamists carried out concert attack, implies Ukraine had a role

US strongly condemns Moscow terror attack, says ISIS needs to be defeated 'everywhere'

How the deadliest attack on Russian soil in years unfolded over the weekend

Russia arrests suspected gunmen as toll from concert shooting hits 143

Moscow offers Indian tourists high-tech, accessible, and comfortable environment: Moscow City Tourism Committee

How Russia depicts wounded soldiers: As heroes, or not at all

Ukraine claims its sea drones sank a Russian ship; Moscow says a Patriot missiles downed its plane

The temple of development: How Ayodhya will prove to be an economic boost

The multiplier effect of hosting Olympics may be exaggerated, but it can provide many intangible benefits

Ayodhya on track to become UP's first 'solar city' ahead of Ram temple consecration

Indian travellers key target for Russian tourism sector

Indian businessmen paying attention to Moscow since 2022

North Korea's Kim Jong Un vows full support for Moscow at a summit with Vladimir Putin in Russia

Moscow introduces Foreign Tourist Card to woo more tourists

Kremlin says 'deliberate wrongdoing' among possible causes of plane crash

Kremlin says Prigozhin plane crash may have been caused deliberately

Prigozhin: Russia's mercenary supremo turned Kremlin enemy

35 dead after blast at Russian fuel station

Summer of discontent: Climate change is crippling tourism in the Himalayan belt

Assam to bring in customised industrial policy, says CM Himanta Biswa

Ukrainian President Zelenskyy joins Arab Summit in Saudi Arabia amidst presence of Moscow-aligned leaders

Russian carrier Aeroflot increases flight frequency on Delhi-Moscow route

Tourism industry on mission mode after Budget stresses on tourism promotion

22 dead in fire at illegal shelter in Russia

Russia to soon begin e-visas for Indians, mulls visa-free regime

• Business & Finance
• Real Estate
• Transportation
• Tourism & Hotels
• Conferences

Moscow To Increase Tourism Amongst UAE Citizens

The Moscow City Tourism Committee concluded a business mission in Dubai on February 7th to discuss primary tourism objectives and development between both countries, positioning Moscow as a top tourist destination.

The delegation from the Moscow City Tourism Committee consisted of representatives from major tour operators and the hospitality industry. They met with 113 members of local companies, government agencies, and other interested organizations to explore potential cooperation opportunities. Within the framework of the business mission, approximately 2,000 cooperation negotiations were concluded.

“We are committed to maintaining this relationship as the Gulf countries remain one of the most promising markets for inbound tourism to Moscow. Business guests enjoy experiencing the high level of hospitality and services in Moscow, as well as the city’s carefully preserved historical heritage. We hope to see more of these business visitors return with their families to enjoy the leisure and beauty of the Russian capital,” said Mr. Bulat Nurmukhanov, Head of the International Cooperation Division of the Moscow City Tourism Committee.

Bulat Nurmukhanov also noted that this business mission to the UAE signifies Moscow’s commitment to strengthening its relationship with Middle Eastern countries and promoting tourism potential between both regions. The delegation is optimistic about the opportunities that may arise from these discussions and looks forward to fostering long-term partnerships with their counterparts in the UAE.

During the meeting, a presentation showcasing Moscow’s tourism potential was conducted, highlighting the diverse array of activities available in the city. It was noted that group and family tourism were among the fast-growing and popular choices for UAE residents.

Earlier in 2023, the Moscow City Tourism Committee organized business missions to the Kingdom of Saudi Arabia, Qatar, and the Kingdom of Bahrain, resulting in thousands of negotiations with partners from Middle Eastern countries.

These events aimed to develop tourism cooperation between the Moscow City Tourism Committee and the Gulf Countries, as well as strengthen business relations in the tourism industry.

• Solar Eclipse 2024

The Eclipse Could Bring $1.5 Billion Into States on the Path of Totality

T he total solar eclipse passing through parts of the U.S. on April 8 stands to have a major economic impact on cities across the country as stargazers flock to the path of totality. 

Factors including the date of the eclipse and the number of states in the path of totality means that millions of people will have the opportunity to view the event— and that the cities hosting them could see a combined $1.5 billion injected into their states’ economies.

“That number will include lodging costs for visitors coming from out of state or far away parts of their own state, as well as gas costs and food costs,” says Bulent Temel, assistant professor of practice in economics at the University of Texas at San Antonio, San Antonio, who performed the calculations to arrive at the $1.5 billion figure.

One to four million people are expected to travel for the eclipse, according to Great American Eclipse , an informational site that tracks solar eclipses around the world. The Federal Aviation Administration (FAA) estimates the days leading up to the eclipse will be some of the busiest travel days of the season, with 50,670 flights on Thursday, April 4 and 48,904 flights on Friday, April 5. That means the spending will be spread out: “[The eclipse] is on a Monday, so you might have folks coming Friday, Saturday, Sunday, spending a few days somewhere ahead of the event,” says John Downen, Director of Impact Analysis at Camoin Associates.

Read More : How Cities Around the U.S. Are Celebrating the Eclipse

Many regions along the path of totality have spent months—if not years—preparing for the upcoming surge of visitors and money. Rochester, NY, is expecting 300,000 to 500,000 visitors across the nine - county Greater Rochester region. Local businesses have a slate of specials and planned events the weekend leading up to the event—including eclipse themed beers from local breweries and a three-day pass from the Rochester Museum and Science Center for visitors to attend a range of talks and performances. 

The area’s tourism board says that some hotels have reported demand skyrocketing an average of 1200% for the four-day span leading up to April 8— unusual demand for a Monday in the region’s off-peak season. 

It’s an economic boost that no amount of planning— or marketing—can replicate. “It’s a really great tourism opportunity,” says Shannon Ealy, Director of Communications and Marketing for the Greater Rochester Chamber of Commerce. “You can spend millions of dollars on media buys to get our regional brand out there, but you can't exactly buy the sun and the moon crossing over us.” 

Read More: See the 2024 Solar Eclipse’s Path of Totality

But unfortunate weather could still put a damper on things, especially for businesses that might be stocking up for an influx of visitors, since many eclipse chasers decide where to view the eclipse based on weather that can’t be predicted until the event draws closer. “Even a simple factor like a cloudy day could just compromise all these expectations quite a bit,” Temel says. 

The real task for local business and tourism boards lies in converting one-time visitors into ones that return—without the promise of a solar eclipse. “Every single one of those visitors is a potential future visitor to the same area as well,” says Temel. “In the long run, the economic impact would be magnified quite significantly. 

Adds Downen: “It definitely presents an opportunity, especially in smaller communities, to showcase themselves and hopefully capture some future repeat visitors.”  

Read More : Where to Find Solar Eclipse Glasses—And Spot Fake Ones

Lebanon, Indiana, for example, is expecting its population to triple during the weekend before the eclipse. Joe Lepage, the city’s communication and community development director, says he hopes that the eclipse will change the way both locals and out-of-towners talk about Lebanon. 

“We have a large business park, great hospitals, establishments where people can work, but actually staying and living in Lebanon has been difficult to sell.” he says. "It'll give people that are going back home a chance to visit and realize, ‘Hey, that little town is nice.’ But then our locals can see all the things they have in their backyard and realize, ‘Hey, my community is pretty special too.’”

More Must-Reads From TIME

• Exclusive: Google Workers Revolt Over $1.2 Billion Contract With Israel
• Jane Fonda Champions Climate Action for Every Generation
• Stop Looking for Your Forever Home
• The Sympathizer Counters 50 Years of Hollywood Vietnam War Narratives
• The Bliss of Seeing the Eclipse From Cleveland
• Hormonal Birth Control Doesn’t Deserve Its Bad Reputation
• The Best TV Shows to Watch on Peacock
• Want Weekly Recs on What to Watch, Read, and More? Sign Up for Worth Your Time

Write to Simmone Shah at [email protected]