The Top 12 Things to Do in Madison, Wisconsin

madison wi tourism

Incorporated in 1856, Wisconsin’s capital city, Madison merges cosmopolitan culture with small-town hospitality and collegiate spirit for a uniquely appealing visitor experience. Along with Seattle, Madison holds the distinction of being one of just two major American cities to be sited on an isthmus. Since it straddles two scenic lakes—Lake Mendota and Lake Monona—water sports, recreation, and great views are a given here. Back on dry land, biking is a favored local pastime, one the city excels at with more than 200 miles of bike lanes and trails.

In addition to the handsome capitol building that serves as the seat of Wisconsin state government, Madison boasts 140 entries on the National Register of Historic Places, as well as the country’s largest grouping of lakefront Native American effigy mound structures.

Here are a dozen suggestions for what you’ll want to do, see, eat, and drink in Madison.

Tour the Wisconsin State Capitol

Destination Madison

Created using 43 different types of stone gathered from eight states and six countries, the majestic Wisconsin State Capitol was completed in 1917 to replace the previous capitol building after devastating fire damage. You won’t see any buildings taller than the capitol anywhere in the city—an ordinance prevents it. The soaring 200-foot dome is a real showstopper, featuring a gilded bronze statue topper on the exterior and a lavish mural titled “Resources of Wisconsin” on the ceiling of the interior rotunda. The architecture, furnishings, art, and décor throughout the facility purposefully reflect an eclectic diversity of styles.

The building is open to the public most weekdays, with free tours that lead off from the information desk at designated times during the day. Don’t miss the view from the sixth-floor observation deck, which is open seasonally. Round out your visit with a stroll around Capitol Square to admire the lush landscaping and check out a concert, farmers market, art fair, or other event from a full calendar of summer offerings .  

Jump Into Lakes Mendota and Monona

Or kayak, canoe, sail, fish, paddleboard—you get the idea. Situated on an isthmus between Lake Mendota and Lake Monona, Madison definitely doesn’t lack for water recreation. The lakes are a major focal point of the city, and attractions in and of themselves. The larger of the two, Lake Mendota, borders the University of Wisconsin campus and offers year-round fun, including sailings with Betty Lou Cruises . Meanwhile, Lake Monona showcases boats, biergartens, Olbrich Botanical Gardens , the historic Lizard Effigy Mound, and a stunning view of the Wisconsin State Capitol.

The Isthmus Paddle and Portage boat race connects the two bodies of water, drawing crowds of festive costumed participants and observers each summer. The curvilinear Frank Lloyd Wright-designed Monona Terrace Community and Convention Center has become a beloved gathering spot since it opened in 1997. Looking for a new activity to try? Make like a lumberjack and test your skills at Madison Log Rolling on Lake Wingra just southwest of downtown. 

Explore Madison's 200-Plus Miles of Bike Trails and Lanes

Madison maintains more than 200 miles of trails, paths, and dedicated bike lanes to explore on two wheels. In fact, Madison brags on having more bikes than cars, and is one of just four U.S. cities to achieve Platinum status recognition from the League of American Bicyclists . Loop around Lake Monona starting from Olin Park, or spot some local wildlife along the UW-Madison Arboretum Trail . Winters don’t have to disrupt your ride—just break out the fat tires and you’ll be fine. BYO bike, or borrow a set of wheels from any of the 40-plus Madison BCycle urban bikeshare stations strategically positioned all over the isthmus.

Taste the Local Flavors

With all that exercise, you’re sure to work up an appetite. Friday night fish fry is a Wisconsin tradition across the state, and you can try it for yourself at a number of restaurants and pubs, including Dotty Dumpling's Dowry and R. P. Adler's Pub & Grill . More than 50 years old and still going strong, Madison hosts the annual World Dairy Expo , one of the largest trade shows in the world. In keeping with Wisconsin’s dairy reputation, the University of Wisconsin produces its very own line of signature ice cream. Order some in a cup or cone at the Daily Scoop inside the Memorial Union on campus.

If cheese is more your jam, beeline to Fromagination on Capitol Square to nosh on a dizzying selection of artisanal Wisconsin products. Then cruise to Middleton just beyond the city limits to sample the sweet and spicy wares from a 6,000-plus product collection at the quirky National Mustard Museum . Still hungry? Try a little bit of everything on a curated food tour of the city through Madison Eats .

Sample Madison's Craft Brew Scene

You’ll need something to drink, and what goes better with cheese and mustard than beer? Madison excels at craft beer with busy local operations brewing up a storm. IPAs, porters, stouts, lagers, sours—the gang’s all here. There’s a strong group of contenders to check out, but Ale Asylum , Capital Brewery , New Glarus , Karben4 Brewing , and Funk Factory Geuzeria consistently tend to rise to the top of many best-of lists.

Visit Downtown Madison's Art Museums

Part of the UW campus, the Chazen Museum of Art is the second largest repository of fine art in Wisconsin, and the largest collecting museum in the Big Ten Conference. Within these airy 176,000 square-foot confines, visitors can spend a day appreciating more than 23,000 works of art spanning Greek, Western European, Soviet Union, Indian, Japanese, and modern African collections. Best of all, admission is free.

Keep the art vibes flowing by visiting another free attraction, the highly modern Madison Museum of Contemporary Art , on nearby State Street.

Stop to Smell the Flowers at Olbrich Botanical Gardens

Courtesy of Olbrich Botanical Gardens

Olbrich Botanical Gardens maintains 16 acres of verdant property to explore, as well as a tropical conservatory that contains free-flying birds and a waterfall. (If you can time your visit between July and August, you’ll get to experience the ethereal annual Blooming Butterflies as well.) A soothing oasis in the heart of the city, the outdoor gardens offer inspiration for green thumbs and a true breath of fresh air, populated with perennials, annuals, herbs, wildflowers, and native plants. Don’t miss the Thai Pavilion and Garden, gifted by the King of Thailand himself and one of just four such structures in the country.

Feel Like a Kid Again at the Madison Children's Museum

If you’ve got little ones along for the trip, let them play like they mean it at the Madison Children’s Museum. A former department store, the building’s distinctive façade sets the tone for visits defined by whimsical exhibits that feed the imagination and encourage active exploration. A few of the more intriguing areas include the Frank Lloyd Wright-dedicated Coops to Cathedrals section, a Trash Lab that shines a light on recycling and reusable materials, and the STEM-focused Possible-opolis. Fun fact: The rooftop garden nurtures more than 300 vegetable and herb varieties, and houses chickens that lay 1,400 eggs annually.

Step Back in Time at the Wisconsin Historical Museum

One of 12 sites managed by the Wisconsin Historical Society, the Wisconsin Historical Museum traces the proud past of the state’s history and heritage through intriguing exhibitions and displays. It touches on everything from Native Nations and Tribes, frontier life, and Hmong immigration to aspects of industry, democracy, and community. This is a great immersive one-stop shop to learn about all things Wisconsin, curated from a collection of more than 110,000 historical objects and 500,000 archaeological artifacts.

Walk on the Wild Side at Henry Vilas Zoo

Lions and tigers and bears—oh my! Embark on an animal adventure at the Henry Vilas Zoo on the shoreline of Lake Wingra. Boasting free admission, this cherished Association of Zoos and Aquariums-accredited attraction has been a local landmark since it opened in 1911. The facility stays open year-round, housing everything from aardvarks to zebras in well-kept habitats.

Learn Something New and Something Old at the Geology Museum

Got a dinosaur buff in your midst? Located in Weeks Hall, the University of Wisconsin Geology Museum has grown since its founding in 1848 into a vast and fascinating repository of geological and paleontological artifacts. Shedding light on the state’s earliest origins, noteworthy holdings include dinosaurs, fish, birds, reptiles, mammals, and all manner of fossils to observe and appreciate. The twice-monthly Museum Storytime makes the visit fun for the littlest guests.

Cheer on the Badgers at Camp Randall Stadium

If you’re visiting Madison during college football season, you must add a game day at Camp Randall Stadium to your to-do list. Home field of the University of Wisconsin Badgers since 1895 and the oldest stadium in the Big Ten Conference, this storied outdoor facility hosts a lineup of games in the fall, along with a calendar of other events throughout the rest of the year. The stadium is named after the Union Army training grounds on which it now makes its permanent home. If you go, don your Badger cardinal red and white, and plan to get loud.

City of Madison. "Platinum Biking City Planning Committee."

Top 15 Things to Do in Buffalo, New York

The Top 19 Things to Do in Atlanta

The Top 20 Things to Do in Chicago

13 Best Things to Do in Glendale, Arizona

Itinerary for 48 Hours in Milwaukee

The Best Staycation in Every State

15 Best Things to Do in the Triangle, North Carolina

10 Best Free Things to Do in North Florida

Science Says This Is the Perfect U.S. Road Trip

The Top 7 Things to Do in Seattle's University District

The 17 Best Things to Do in Mexico City

6 Cool Things to Do in and Around Green Bay, Wisconsin

The Best 10 Coffee Shops in Madison

Top 15 Things to Do in and Around Phoenix

Gay Nightlife in Madison, Wisconsin: Best LGBTQ Bars, Clubs, & More

15 Top Things to Do in Denver, Colorado

7 ways to enjoy Madison, Wisconsin

Cassandra Brooklyn

Mar 10, 2022 • 5 min read

Madison, Wisconsin / USA - June 20, 2019: People Enjoying Shopping and Restaurants on State Street in Madison  Overlooking the Capitol Building and Dome on a Spring Day; Shutterstock ID 1469103266; your: Brian Healy; gl: 65050; netsuite: Lonely Planet Online Editorial; full: Best things to do in Madison

Madison’s restaurant scene, cultural venues and outdoor attractions have caught the attention of in-the-know travelers © Stacy Ellen / Shutterstock

One of America’s great college towns, Madison’s progressive vibe, fabulous restaurants and compact size have lately made it a destination for savvy travelers.

The state capital of Wisconsin is easy to navigate, and with so many restaurants, spas and natural attractions to visit in and around the city, you’ll want to cover some ground. With direct flights now offered from Chicago, Newark and Denver, we recommend a few nights here, rather than just a day trip from Milwaukee. Here are a few tips for the best things to do in Madison.

Motion blur of a person riding a bicycle on a lakeside bike path in Madison, Wisconsin with green trees and grass

Make like a local and hop on a bike 

Madison is one of only five platinum-level Bicycle Friendly Cities, as certified by the League of American Bicyclists. The city has more than 40 miles of well-maintained trails completely separated from automobile traffic; the trails even have their own underpasses, overpasses, roundabouts and signage. The city’s bike-share program, Madison B-Cycle , is the country’s first fully electric bike share program, with 350 bikes across 39 stations. (Note that the stations don’t operate during the winter.)

The love of cycling is so strong here that you’ll see cyclists plowing through snow, slush and slippery roads in freezing temperatures during notoriously harsh Midwest winters. If you don’t get your fill of bicycles on the streets, look forward to seeing them everywhere else, from window displays in plumbing shops to bicycle-themed art in hotel rooms.

Park the car and explore vibrant downtown on foot

If you want to be within walking distance of quirky shops, appealing restaurants and lots of free museums (like the Chazen Museum of Art , one of the state’s largest collections), base yourself downtown. You could also stay on the east side, which has a more relaxed, funky vibe (and also lots of good restaurants) then head downtown to explore around the State Capitol and along State Street.

Have your pick of art markets and boutique gift stores, entertainment venues (like the Orpheum Theater , which hosts big name music and comedy acts), and only-in-Wisconsin shops like Fromagination  – which specializes in artisan cheese but which also has plenty of locally produced crackers, meats, jams, mustards, wines and beers for pairing.

Note that the downtown area is full of one-way streets and is best explored by foot or on bicycle; plan on parking the car.

Ken Monteleone of Fromagination, surrounded by displays of cheese, jams and other artisanal products

Eat Lao food in an old Norwegian social club

Madison has plenty of Mexican, Indian, Chinese and Thai restaurants – and sets itself apart further with an even broader range of cuisine options, including Taiwanese and Nepali spots. For a fun food challenge, try visiting all of the city’s Laotian restaurants, including Lao Laan-Xang , whose two locations have slightly different menus, and Ahan , which offers a fusion style of Laotian cuisine. The latter is located inside a restored 100-year-old building that used to be a Norwegian social club and is now the Bur Oak music and event space – check the calendar during your trip to enjoy some music or an open mic with your red curry noodles, and enjoy a truly Madison-style cross-cultural experience.

Sip more than just beer at local brewers

In addition to top-notch food, you’ll also find a wide selection of locally brewed beverage options in and around Madison. If beers is your thing, head to Giant Jones Brewing Company (which is LGBTQ- and women-owned),  Capital Brewery (one of the oldest craft breweries in the country) and  ALT Brew  (a dedicated gluten-free brewery and taproom). And there’s no shortage of bars and brew pubs, like the Parched Eagle Brew Pub , with a living room–like ambiance, hard-to-find varieties and Thursday-night BYO-cassette-tape-to-play night.

The Cider Farm , which sources its produce from orchards just outside of Madison, has a tasting room in the middle of town, while Bos Meadery produces the fermented honey-derived alcoholic beverage known as mead. (An event space next to its tasting room often hosts local musicians.) For non-alcoholic fizzy fermentation, visit NessAlla Kombucha , a women-run kombucha craft brewery that supplies many of Madison’s natural-food stores and co-ops.

Hang out in an old feed mill

Built in 1906 as a five-story sugar beet-processing factory and later converted into a grain mill, the Garver Feed Mill is now a must-visit spot on Madison’s food and culture scene. The space hosts not the aforementioned NessAlla Kombucha, and plays host to weekly live music every Wednesday night, a Saturday farmers market (from January to April) and  “Bike N’ Bites” food tours  offered in partnership with Madison Eats.

Take a class in candle making, bath-bomb creation or paint pouring at Glitter Workshop ; visit the on-site contemporary art gallery, Canvas ; then grab a slice of pizza from Ian’s and a scoop of boozy ice cream for adults from Calliope (try the Brandy Old Fashioned, which tastes like Wisconsin’s most famous cocktail).

Treat yourself to full-body Ayurvedic wellness 

Expect more than a mere massage and facial at  Kosa Ayurvedic Spa  at Garver Feed Mill: this 4500-sq-ft sanctuary offers full-body wellness. As the only Ayurvedic spa in the state (and one of the only in the entire Midwest), Kosa offers a retreat for couples, individuals and small groups. Indulge in a private steam and sauna session, an Indian head massage or balancing ritual. Then settle in for a five-senses therapy session that treats your eyes, nose, mouth, ears and skin with different foods, herbs and oils.

The golden, pagoda-life roof of the Thai Pavilion seen among ornamental plantings at Olbrich Botanical Gardens

Make time for nature

After you’ve had your fill of Madison’s urban pleasures, enjoy the many outdoorsy options within and close to the city. The Olbrich Botanical Gardens (only a few minutes from Garver Feed Mill) features 16 acres of outdoor display gardens, a tropical conservatory and one of only four pavilions in the world that were gifted by the Thai government. Hikers (and walkers) should head to Picnic Point , at the tip of a mile-long peninsula along Lake Mendota’s south shore, or to the UW Arboretum , which offers 17 miles of hiking and cross country skiing trails.

You might also like: The 10 best beaches in Wisconsin 300 miles of beer, brats and cheese: A Wisconsin culinary tour Experience the Great Lakes on one epic road trip

Explore related stories

A couple sitting on blanket in park in autumn and throwing leaves up in the air

Sep 5, 2023 • 6 min read

Want to know where to go to see fall in all its finery? Here are the top leaf-peeping spots in the US for 2022.

Hiker on the Appalachian Trail in Maine with Lush Mountain.

Mar 2, 2023 • 7 min read

Father and daughter hiking through forest on foggy morning

Jul 29, 2022 • 15 min read

Sunrise at Town Beach, Madeline Island. Spring 2016 Series, Madeline Island, Wisconsin (May 2016); Shutterstock ID 446953222; Your name (First / Last): Meghan O'Dea; GL account no.: 56530; Netsuite department name: Digital Editorial; Full Product or Project name including edition: Aus DMO Northern Territory

Jun 14, 2022 • 9 min read

GREEN BAY, WI - SEPTEMBER 20:  Aaron Jones #33 of the Green Bay Packers celebrates with fans after scoring a touchdown during a game against the Detroit Lions at Lambeau Field on September 20, 2021 in Green Bay, Wisconsin.  The Packers defeated the Lions 35-17.  (Photo by Wesley Hitt/Getty Images)

Jun 5, 2022 • 7 min read

Female backpacker standing on forest boardwalk during hike, Maribel, Wisconsin, USA

May 3, 2022 • 6 min read

Backpacking along a beach - a couple watching the sunset while backpacking along the coast in the Olympic National Park.

Apr 28, 2022 • 11 min read

August 10, 2019 Wisconsin State Fair, Milwaukee County, USA. Horizontal photo of crowded patrons at the Wisconsin State Fair on a summer day in July. Milwaukee, WI, USA. Large group of people on a summer day.

Apr 24, 2022 • 6 min read

A black dog lying on a dock surrounded by colorful foliage during Autumn in northern WIsconsin.; Shutterstock ID 390677380; your: Brian Healy; gl: 65050; netsuite: Lonely Planet Online Editorial; full: Best places to visit in Wisconsin

Apr 21, 2022 • 6 min read

Sheboygan, Wisconsin, USA - January 10, 2018: Winter Surfing in Lake Michigan. The Malibu of the  Midwest freezes and doesn't stop visitors to the water for a new experience in fresh water surfing.; Shutterstock ID 1600796347; your: Brian Healy; gl: 65050; netsuite: Lonely Planet Online Editorial; full: Best beaches in Wisconsin

Apr 2, 2022 • 5 min read

PlanetWare.com

16 Top-Rated Things to Do in Madison, WI

Written by Bryan Dearsley Updated Dec 26, 2023 We may earn a commission from affiliate links ( )

Madison, the state capital of Wisconsin, is said to be one of the most quintessentially American cities. It's also home to a vibrant cultural scene, with popular events such as a huge annual firework and music festival that includes fly-pasts by air force jets. It also boasts numerous first-rate museums and art galleries, as well as a diversity of attractions and things to do for tourists.

In the summer months, the city's extensive bike trail network is busy with cyclists. Other visitors (and locals) prefer sailing on lakes Mendota, Monona, and Waubesa. Come winter, it's all about outdoor activities, including skating, hockey, Nordic skiing, and ice fishing.

One of the city's major claims to fame is its long association with famed American architect Frank Lloyd Wright. Born in Wisconsin, Wright designed many of Madison's most notable buildings, including the headquarters of the First Unitarian Society and several private houses.

Discover the very best sightseeing opportunities and the most unique places to visit in and around the city with our list of the top tourist attractions and fun things to do in Madison, Wisconsin.

See also: Where to Stay in Madison

1. Wisconsin State Capitol

2. henry vilas zoo, 3. olbrich botanical gardens, 4. visit the university of wisconsin's memorial union terrace, 5. frank lloyd wright's monona terrace, 6. summer recreation on lakes monona & mendota, 7. get your art fix at chazen museum of art, 8. the madison children's museum, 9. the madison museum of contemporary art (mmoca), 10. university of wisconsin: arboretum and geology museum, 11. take a day trip to tour of frank lloyd wright's taliesin estate, 12. see the unique house on the rock, 13. wisconsin veterans museum, 14. allen centennial gardens, 15. take a drive to blue mounds state park, 16. pendarvis state historic site, where to stay in madison for sightseeing, madison, wi - climate chart.

Wisconsin State Capitol

Standing majestically just a few blocks from the lakeshore in Madison's downtown (and not swamped by soaring skyscrapers thanks to forward-thinking city planners) is the Wisconsin State Capitol Building. Finished in 1917, the building is adorned with a 284-foot-high dome that's just three feet shy of Washington's Capitol building. Two large wings adorn either side of the building.

The interior of the capitol building's rotunda is equally stunning. Highlights include its ornate marble work; numerous murals in German, French, and Italian styles; and the huge colorful skylight. Tours of the interior of the building are available daily, and are undoubtedly one of the top free things to do in Madison.

Address: 2 East Main Street, Madison, Wisconsin

Official site: http://tours.wisconsin.gov/pub/Content.aspx?p=Capitol%20Tour

Henry Vilas Zoo

Opened in 1924 and owned by the City of Madison, the 28-acre Henry Vilas Zoo is a favorite with locals and visitors alike, and one of the best things to do in Madison if you are traveling with kids. It attracts close to a million visitors each year, and is home to a wide variety of animals from tropical, arctic, savannah, plains, and other habitats.

The tropical rainforest exhibit includes a combination of fish, rainforest plants, and a free-flight aviary where visitors are surrounded by birds. The Arctic Passage exhibit features an underwater viewing area for its harbor seals and polar bears, as well as a stream where the grizzly bears fish.

Other popular residents include Amur tigers, African lions, reticulated giraffes, red pandas, and alpaca. For younger visitors, there is a children's zoo with animals, a carousel, and an electric train.

Feeling peckish? The zoo's unique restaurant features seating overlooking the polar bear enclosure. A gift shop is located on the premises, along with snack areas.

Address: 702 South Randall Ave, Madison, Wisconsin

Official site: www.vilaszoo.org

Olbrich Botanical Gardens

Situated on Madison's splendid waterfront, the sixteen acres of Olbrich Botanical Gardens are a feast for the senses. Depending on the time of year, a variety of plants will likely be in bloom, from exotic foliage to fragrant flowers.

Started in 1952, the gardens are noted for their collection of roses and the glass-enclosed Bolz Conservatory . Another highlight is the "sala," an elaborate pavilion donated by the government of Thailand and one of only four such buildings outside Asia. The gardens and conservatory are open daily and are free to the public.

Guided tours are available, along with a regular calendar of fun events including art shows, concerts, and educational programs for kids and adults.

Address: 3330 Atwood Ave, Madison, Wisconsin

Official site: www.olbrich.org

Memorial Union Terrace

Memorial Union Terrace on the University of Wisconsin campus is not just a favorite hangout for students - it is known as one of the best spots in the city for people-watching and relaxing. Although it is restricted to Union members, tourists can easily obtain a single day guest pass, which can be used to access the Terrace, as well as attend any of the free activities hosted here.

There is often live music here, night and day, to accompany your picnic or meal from one of the many restaurants - but be sure to leave room for a scoop or two of the famous Babcock Ice Cream. During the summer, free movies are screened after dark, rain or shine.

Address: 800 Langdon Street, Madison, Wisconsin

Official site: www.union.wisc.edu/visit/terrace-at-the-memorial-union

Monona Terrace

Fans of Frank Lloyd Wright won't want to miss the building he proposed back in 1938, but never saw built: the Monona Terrace Community and Convention Center. This visually stunning building on Madison's waterfront was finally built to Wright's exterior design in 1997 and includes his original curved glass façade.

It's a wonderful place to spend time and explore. Be sure to visit its rooftop terrace for downtown views and panoramic vistas of Lake Monona. Public tours of the building are available, and a café (with stunning lake views) and a gift shop are located on-site.

Address: 1 John Nolen Drive, Madison, Wisconsin

Official site: www.mononaterrace.com

Boats on Lake Monona with the Madison skyline in the distance

Lake Monona and Lake Mendota, which accentuate the Madison landscape, are two of the top lakes in Wisconsin and where summer fun happens by the water.

Enjoy a leisurely paddle in a kayak on Lake Monona with the state capitol in the background. The large lake is great for swimming at the public beaches, windsurfing, fishing, or just sitting quietly with a book on a park bench. It is surrounded by paved bike and walking trails and plenty of public green space, popular for summer games of frisbee and family picnics.

Lake Mendota is another summer destination for water recreation in Madison, with seven public beaches and almost a dozen boat ramps. There are several miles of walking trails along the lake on the Lake Mendota Path, a section of the larger Lakeshore Path that connects popular sites and neighborhoods throughout the city.

Chazen Museum of Art

The Chazen Museum of Art features a wide range of art in a variety of mediums and is another must-see University of Wisconsin attraction. Permanent exhibits include paintings, sculptures, drawings, and watercolors, as well as prints, photography, and applied/decorative arts.

European artists in its extensive collection include Rodin and Gainsborough, while its American collection includes works by Shusaku Arakawa.

The museum regularly features traveling exhibits and regular public programs, like family nights, that you can find in detail on their website. Guided tours are also available a few times a week and can be tailored to specific collections or interests. There's also a great café on the premises.

Address: 800 University Ave, Madison, Wisconsin

Official site: www.chazen.wisc.edu

Madison Children's Museum

The Madison Children's Museum contains a fun selection of exhibits and activities for kids up to 10 years old. The museum hosts a wide variety of year-long changing exhibits with educational themes, like the interactive "Coops to Cathedrals" area, where kids can explore the creative process of Frank Lloyd Wright and learn by experimenting with their own creations.

The museum's permanent exhibit, Rooftop Ramble, is akin to a farm perched high above the city. The area includes a pond, greenhouse, chicken coop, and even a roost for homing pigeons.

Kids can get creative in the Art Studio or learn how to think differently about recycling and sustainability in the Trash Lab. Be sure to review the museum's online calendar to catch one of the regular story times or music events.

Address: 100 N. Hamilton Street #100, Madison, Wisconsin

Official site: www.madisonchildrensmuseum.org

The Madison Museum of Contemporary Art

The Madison Museum of Contemporary Art (MMoCA) is the lifeblood of arts and entertainment in the city and is in many ways a piece of art itself. Jutting out of the corner of State and Henry Streets like the bow of a ship, this splendid three-story glass structure is undoubtedly one of the city's most impressive architectural landmarks.

Inside, the center has a large display area and is constantly rotating through local and international art exhibits. It also hosts a variety of regular events and fun things to do for all ages.

For a fun visit to MMoCA, plan an evening out at the Rooftop Cinema, where you can catch critically acclaimed films shown beneath the stars, with summer and fall lineups.

Take advantage of MMoCA's Rooftop Cinema and extended Spotlight Cinema film series. With rooftop screenings of critically acclaimed and award-winning films from around the world, these series will be available for viewing during various periods of the year.

Address: 227 State Street, Madison, Wisconsin

Official site: www.mmoca.org

University of Wisconsin: Arboretum and Geology Museum

The 170-year-old University of Wisconsin in Madison covers more than 1,260 acres and is well worth exploring. Highlights include the Arboretum (the UW Arboretum), home to the oldest and most varied collection of restored ecological communities in the world, including tallgrass prairies, savannas, several forest types, and wetlands. It also houses many flowering trees, shrubs, and a world-famous lilac collection.

There's an excellent visitor center on-site with plenty of useful information on the property. A well-marked trail network is also fun to explore. Also on campus is Madison's Geology Museum with its informative displays on how rocks, minerals, and fossils are formed.

Address: 1207 Seminole Hwy, Madison, Wisconsin

Official site: https://arboretum.wisc.edu

Frank Lloyd Wright's Taliesin East

Located just outside the village of Spring Green, 35 miles west of Madison, is Frank Lloyd Wright's masterpiece, Taliesin. Also known as Taliesin East, this stunning structure has long been a place of pilgrimage for fans of the groundbreaking architect.

Started in 1911, this remarkable property covers more than 600 acres of beautiful rolling countryside and was to remain a work in progress as Wright tweaked his designs right up to the architect's death in 1959. Wright spent his summers at Taliesin in Wisconsin, and winters at Taliesin West, one of the top attractions in Scottsdale, Arizona .

Visitors can enjoy excellent guided tours of the property that take in the home, as well as its adjoining structures, including a theater, studio, gallery, and school. Other highlights include the Romeo and Juliet Windmill and Midway Farms, a dam and waterfalls, and an informative visitor center with a café.

A variety of tours of the home and grounds are available, including group and private tour options. Programs for kids are also available, including fun summer camps with indoor and outdoor activities.

Address: 5481 County Road C, Spring Green,Wisconsin

Official site: www.taliesinpreservation.org

Bridge at the House on the Rock

After seeing Frank Lloyd Wright's Taliesin Estate, another Spring Rock attraction worthy of a visit is the unusual House on the Rock . Perched high atop an outcropping of Deer Shelter Rock, this sprawling site contains more than 3,200 windows and is a testament to one man's desire to follow in the footsteps of Wright (whether he succeeded depends upon one's tastes).

There's no denying it's a fun place to visit. Highlights include the world famous 218-foot-long Infinity Room, which projects over a cliff like a knife. The attraction has been added to in recent years and also features a number of unique "rooms" dedicated to a variety of interesting themes such as aviation, circus acts, nostalgia, and the streets of yesteryear.

The gardens are also worth exploring. Those wanting to extend their visit should check out availability at the family-friendly House on the Rock Inn.

Address: 5754 WI-23, Spring Green, Wisconsin

Official site: www.thehouseontherock.com

Wisconsin Veterans Museum

The award-winning Wisconsin Veterans Museum showcases the history of the many citizens who participated in military struggles from the Civil War to the Gulf War. Displays include a great deal of military paraphernalia, much of it set up in fascinating and informative dioramas.

A number of vintage vehicles and warplanes are also on site, including the famous Sopwith Camel and the mighty P-51 Mustang. The museum also operates a research center where items related to the various conflicts can be accessed; it also hosts numerous educational programs throughout the year. A gift shop is located on-site.

Address: 30 West Mifflin Street, Madison, Wisconsin

Official site: www.wisvetsmuseum.com

Allen Centennial Gardens

The Allen Centennial Gardens are the living classroom for the University of Wisconsin-Madison horticulture program, and are designed to educate visitors of all ages. Highlights include the Sustainability Garden, where you can learn about sustainable practices; an edible garden; and several themed decorative gardens, including the English Cottage, Italian, French, and Japanese.

There is also a pond garden, rock garden, and several more. At the center of the gardens stands the Dean's Residence, a Gothic Victorian house, which was home to the university's first four deans. Today, it is uninhabited and preserved as a landmark in the National Register of Historic Places.

The gardens are open year-round from dawn to dusk, and there is no admission charge.

Address: 620 Babcock Drive, Madison, Wisconsin

Official site: www.allencentennialgarden.org

Blue Mounds State Park

Located an easy 30-minute drive west of Madison, the Blue Mounds are the highest hills in Southern Wisconsin. This area of stunning natural beauty is popular for hikers looking for trails near Madison , mountain bikers, and campers. It's also popular among nature lovers, drawn here for the diverse flora, fauna, and geology of the area.

Also worth visiting is the Cave of the Mounds , with its large caverns, stalactites, and stalagmites (guided tours are available). Above ground, the property features pleasant walking trails through fields and woods. Afterwards, visit the town of Blue Mounds itself, home to Little Norway , a recreation of a household and church from the early 19th century.

Pendarvis State Historic Site

Although an hour's drive west of Madison – but one that can easily be combined with an outing to the Blue Mounds – the Pendarvis Historic Site consists of buildings from the mid 19th century that have been restored to their original state.

In the 1830s and 1840s, settlers from other parts of the US and Europe flooded into Wisconsin, lured by the prospect of plentiful lead in shallow diggings throughout the region. As the easy lead became scarce and greater skills were needed to work the earth, immigrants from Cornwall, England filled the need.

These miners and their families left their mark on southwest Wisconsin, especially in Pendarvis, where you can see their stone cottages, learn about their lives, and come to understand how their legacy has been preserved. Excellent guided tours with costumed staff are available.

Address: 114 Shake Rag Street, Mineral Point, Wisconsin

Official site: https://pendarvis.wisconsinhistory.org

Downtown Madison is the place to stay, with attractions radiating outward from the State Capitol. The downtown area is very compact and home to attractions that include the Children's Museum, trendy Monroe Ave, a skating rink in winter, and the Henry Vilas Zoo, all within a mile or two. Below are some highly rated hotels in convenient locations:

Luxury Hotels:

  • Built in 1940, The Edgewater is a landmark hotel, with understated elegance in a refined setting. In winter there is an outdoor skating rink next door.
  • Connected via skyway to the Frank Lloyd Wright inspired Monona Terrace Community and the Convention Center, the Hilton Madison Monona Terrace is two blocks from the State Capitol, and overlooks Lake Monona.
  • In the very center of downtown and a stone's throw from the State Capitol is the recently renovated Madison Concourse Hotel and Governor's Club.

Mid-Range Hotels:

  • At the top-end of mid-range, but offering free parking and a great location right beside Kohl Center, the DoubleTree by Hilton Hotel Madison is perfect for those in town for a sporting event.
  • On the western side of downtown and a short stroll to the University of Wisconsin's Arboretum and Geology Museum is the Hampton Inn & Suites.
  • The Best Western Premier Park Hotel is located right on Capitol Square and close to everything downtown. It features an indoor pool, spa, and on-site restaurant.

Budget Hotels:

  • Budget hotels are primarily found outside the downtown core. Close to the Alliant Energy Center, the Comfort Inn Madison Downtown is the closest to downtown and has recently been remodeled.
  • Across Lake Monona to the south and featuring an indoor pool and hot tub is the Sleep Inn & Suites.
  • Farther out and easily accessible off Interstate 90 is La Quinta & Suites , with large rooms and a quiet location.

instagram logo

More on Wisconsin

Wisconsin Travel Guide

madison wi tourism

downtown Madison's enewsletter

Sign up for our monthly enewsletter for information about the latest events around downtown Madison.

We will never share or sell your email address.

downtown madison logo

Downtown Madison

Downtown madison parking.

Explore Madison

Plan your trip to madison: best of madison tourism.

cherokee marsh

Essential Madison

madison wi tourism

Trending in the forums

Josh_E

Madison Is Great For

Self-guided tours.

madison wi tourism

Theme parks

madison wi tourism

Eat & drink

madison wi tourism

  • The Edgewater Hotel
  • Madison Concourse Hotel and Governor's Club
  • Graduate Madison
  • Hampton Inn & Suites Madison / Downtown
  • DoubleTree by Hilton Madison Downtown
  • The Old Fashioned
  • Graze Restaurant
  • Tornado Steak House
  • Dotty Dumpling's Dowry
  • Olbrich Botanical Gardens
  • Henry Vilas Zoo
  • State Street & Downtown Madison
  • Dane County Farmers' Market
  • Memorial Union Terrace
  • Flying Dress Photo Shoot in Madison WI
  • Wisconsin's Madtown: A Madison Self-Guided Walking Tour
  • Madison, Wisconsin Scavenger Hunt
  • Downtown Madison E-Bike Guided Tour
  • Madison Ghosts

Wandering Wheatleys - Logo

The 15 Best Things to do in Madison, Wisconsin

  • Facebook 11

Best Things to do in Madison, WI

If you’ve never been to Madison before, you’re missing out. Home to the University of Wisconsin-Madison, this university town is buzzing with cool new breweries, trendy restaurants, and artsy events and festivals. But you don’t have to be a student to indulge in everything this great city has to offer.

Located on an isthmus between lakes Monona and Mendota and just a stone’s throw from lakes Waubesa, Kegonsa, and Wingra, this city offers endless lakeside adventure when the weather is nice. Whether you want to swim at a beach or go kayaking, you’ll be spoiled for choice. When winter arrives and the lakes freeze over, you can go ice skating, ice fishing, and cross-country skiing!

If you prefer to keep your activities indoors, you can easily spend your days shopping on State Street, perusing art at the Madison Museum of Contemporary Art, or sipping creative craft beers at one of the city’s 20+ breweries. 

And whenever you’re feeling peckish, be sure to seek out Madison’s most iconic eats. From the fresh cheese curds at The Old Fashioned to the Mac n’ Cheese Pizza at Ian’s Pizza and the Babcock Ice Cream at the Daily Scoop, you won’t go hungry in Madison!

With so many cool things to see, do, and eat, you might not know where to begin. So we’ve compiled our list of the absolute best things to do in Madison for you. Stick to these fun and unique Madison bucket list recommendations, and there’s no doubt you’ll have an amazing time exploring this incredible Midwestern gem!

Disclaimer: This post may contain affiliate links. If you make a purchase or booking through one of our links we may earn a small commission (don’t worry, it’s at no extra cost to you).

15 Fun and Unique Things to do in Madison, WI

1. eat fresh at the dane county farmers market.

Best Things to do in Madison, Wisconsin: Dane County Farmers Market

One of the best ways to tap into any new city is to pay a visit to a local farmers’ market – and Madison is home to one of the best! The Dane County Farmers Market is the largest producer-only farmers’ market in the US, which means everything you’ll find is sourced from Wisconsin.

The Dane County Farmers Market is held in Capitol Square every Saturday from 6:15 am to 1:45 pm from April to November. Each week, you can peruse the stalls of over 150 vendors hawking everything from fruit, veggies, meats, and cheeses to bread, nuts, flowers, and plants. You’ll also find dozens of artisans selling arts and crafts, jewelry, clothing, and more.

Cool Things to do in Madison, Wisconsin: Dane County Farmers Market

Be sure to come hungry because you’ll find some of the best food in Madison at the food stalls and food trucks. Plus, you can enjoy your farm-fresh bites while soaking in the views from the Capitol lawn. When it comes to fun things to do in Madison, it doesn’t get much better than this!

2. Take a Bike Ride Around Lake Monona

Madison, Wisconsin Bucket List: Bike Ride Around Lake Monona

Madison is an outdoor lover’s dream come true. This place is home to five lakes and one of the best trail systems in the US. Madison actually received a Platinum Bicycle Friendly Designation from the League of American Bicyclists in 2015, and it is widely hailed as one of the five best cities for biking in the United States!

Exploring the city on two wheels is easily one of the coolest things to do in Madison. Plus, you’ll find 40 BCycle stations and tons of rental places scattered around town, which makes cruising around an absolute breeze.

Unique Things to do in Madison, Wisconsin: Bike Ride Around Lake Monona

The Lake Monona Loop Trail is easily one of the best. This paved trail stretches for 13 miles and will take you past iconic Madison attractions like the Monona Terrace Community Center, B.B. Clarke Park, and the Olbrich Botanical Gardens. Plus, you’ll be treated to stunning views of Lake Monona and the Madison skyline along the way.

3. Grab a Sundowner at Memorial Union Terrace 

Best Things to do in Madison, Wisconsin: Memorial Union Terrace

When the weather is nice, do as the UW-Madison students do and beeline it for the Memorial Union Terrace . While this lakefront watering hole is set right on Lake Mendota on the University of Wisconsin-Madison campus, you don’t have to be a student to hang out here.

In the summer months, this place is always buzzing with students and families alike. You can simply take a seat at one of the colorful chairs on the back patio and take in the stunning lake views. Or, better yet, grab some food and drinks from one of the many restaurants. 

Cool Things to do in Madison, Wisconsin: Memorial Union Terrace

For the most iconic eats, be sure to grab a scoop of Babcock Dairy Ice Cream and a pitcher of Spotted Cow beer. Head here during the weekend on a hot summer’s day, and you’ll likely be treated to live music or alfresco movies. Do note that you need to be a Union Member to purchase food and drinks, but you can simply get a $1 one-day membership if you’re in town for a quick visit.

4. Be Transported to Thailand in the Olbrich Botanical Gardens

Madison, Wisconsin Things to do: Olbrich Botanical Gardens

If you’re looking for unique things to do in Madison, definitely pay a visit to the Olbrich Botanical Gardens . This one-of-a-kind attraction is set on 16 acres of land right on the banks of Lake Monona. Plus, this place is open year-round, so it’s easily one of the best Madison activities if you’re visiting during the winter!

One thing that makes the Olbrich Botanical Gardens stand out from the rest is that it’s home to an authentic Thai pavilion that was gifted to the University of Wisconsin-Madison by the Thai government. This 30-foot-tall pavilion is stunning and easily one of the coolest things to see in Madison.

What to do in Madison, Wisconsin: Olbrich Botanical Gardens

Thai pavilions aside, you can easily spend hours exploring all of the outdoor gardens, which are completely free to visit. You will have to pay $6 to enter the year-round Bolz Conservatory, but it’s well worth it for the tropical climes. 

Step inside, and you’ll find a glass pyramid brimming with exotic plants, colorful blooms, beautiful orchids, and a variety of bird species. There’s even a waterfall!

5. Shop (or Eat) Till You Drop on State Street

Best Things to do in Madison, Wisconsin: State Street

A visit to State Street should be on everyone’s Madison itinerary. This bustling pedestrian mall stretches for seven blocks from the State Capitol Square to the University of Wisconsin-Madison campus. Along the way, you’ll find over 140 restaurants, 80 shops, and dozens of coffee shops, bookstores, galleries, and more.

If it’s shopping you’re after, you can pick up unique gifts at the popular Madison Modern Market , Anthology , and Lit tle Luxuries before hunting for vintage finds at Ragstock or picking up handmade soaps at The Soap Opera . 

Cool Things to do in Madison, Wisconsin: State Street

Once you work up an appetite, you’ll be spoiled for choice. If you want to get into the Wisconsin spirit, grab a Red Brat, a plate of cheese curds, and a local brew at State Street Brats . Alternately, you can try the iconic Mac n’ Cheese Pizza at Ian’s Pizza on State or a sweet treat at the family-owned Chocolate Shoppe Ice Cream Co.

6. Take in Panoramic Views from the Wisconsin State Capitol Observation Deck

Fun Things to do in Madison, Wisconsin: Wisconsin State Capitol Observation Deck

If there’s one thing that needs to be on your Madison bucket list, it’s a visit to the Wisconsin State Capitol. Plus, it’s located right downtown, and it’s absolutely free to enter, so there’s really no reason not to visit this architectural gem!

The Wisconsin State Capitol was completed in 1917, and, by law, it still stands proud as the tallest building in Madison. Its 284-foot-high dome is visible from all across the city! 

Step inside, and you’ll find a spectacular rotunda, expansive murals, stunning marble work, and an enormous skylight. You can either explore on your own or time your visit with one of the free guided tours , which are offered on most days.

Either way, don’t leave without making your way to the observation deck on the 5th floor for stunning views of the city and the lakes below!

7. Admire Frank Lloyd Wright’s Monona Terrace

Madison, Wisconsin Bucket List: Monona Terrace

Frank Lloyd Wright’s Monona Terrace is easily one of the coolest things to see in Madison – especially if you’re an architecture buff. You’ll find this spectacular building perched on the shores of Lake Monona, and it’s well worth taking some time to explore and even grabbing a drink at the rooftop cafe.

Wisconsin native Frank Lloyd Wright first proposed the plan for his “dream civic center” in 1938 before it was rejected by just one vote. Despite his persistent efforts, Wright never saw his idea come to fruition. 

Must do things in Madison, Wisconsin: Monona Terrace

The project was resurrected as the Monona Terrace Community and Convention Center and was finally completed using Wright’s exterior design in 1997. Visit this architectural marvel today, and you’ll find Wright’s Monona Terrace extending 90 feet out over Lake Monona.

If you’ve got the time, head up to Lake Vista Café in the William T. Evjue Rooftop Gardens, where you can sit back with a coffee or beer and admire the beautiful lake views. It’s definitely one of the most peaceful things to do in Madison.

8. Eat Your Way Through Garver Feed Mill

What to do in Madison, Wisconsin: Garver Feed Mill

If you’re looking for unique things to do in Madison, make your way over to Garver Feed Mill . You’ll find this historic building-turned-trendy-food-hall just off the Capital City Trail, right next to the Olbrich Botanical Gardens.

This National Register of Historic Places-listed building was used as a sugar beet processing plant from 1906 to 1924 and has been completely repurposed as a creative space for local restaurateurs, artisans, and entrepreneurs. 

Must do things in Madison, Wisconsin: Garver Feed Mill

Come hungry because you’ll find some of the best food in Madison at Garver Feed Mill. You can order a pie at Ian’s Pizza, grab a scoop at Calliope Ice Cream, get a caffeine fix at Ledger Coffee Roasters, play board games and eat Asian street food at Roll Play, or sip cocktails at Garver Lounge. 

From Kosa Ayurvedic Spa to Perennial Yoga, Garver Feed Mill is also a destination for wellness enthusiasts. If that’s not enough, there are always fun pop-up events, concerts, and markets happening in this space. And if you’re in town in the winter, this is the site of the Dane County Farmers’ Market each Saturday!

9. Go Brewery Hopping

What to do in Madison, Wisconsin: Brewery Hopping

This is Wisconsin, so it should come as no surprise that Madison is overflowing with breweries. You’ll find 20+ breweries scattered around town, so if you want to get a taste of Madison’s buzzing craft beer scene, it’s well worth going on a self-guided brewery tour. 

If there’s one brew you’ll see pop up again and again during your trip, it’s New Glarus Brewing Company ‘s Spotted Cow. While it’s not technically in Madison, you’ll find that it’s well worth making the 40-minute journey to the New Glarus Brewing Company taproom. Their tagline is “Only in Wisconsin,” which means you can’t find their beers anywhere outside of the state!

But if you prefer to stay within the city limits, you’ll be spoiled for choice. Start with an And I Feel God In This Chili’s Tonight Hazy IPA or Bears. Beets. Battlestar Galactica. Saison at one of Young Blood Beer Company ‘s two taprooms before sipping experimental IPAs at Great Dane Pub & Brewing Company in downtown. From the Giant Pretzel and the Old Glory Cheese Curds to the Brat & Bacon Pretzel Burger to the New London Fish Fry, you won’t go hungry at Great Dane either! 

And then there’s One Barrel Brewing Company , which is all about ciders and beers that are “handmade in small batches with love.” If you’ve got the tolerance for more, try Funk Factory , Delta Beer Lab , or ALT Brew .

10. Learn All About Wisconsin at the Wisconsin Historical Museum

Best Things to do in Madison, Wisconsin: Wisconsin Historical Museum

If you’re looking for unique things to do in Madison, then pay a visit to the Wisconsin Historical Museum . Set in Capitol Square, the Wisconsin Historical Museum will tell you everything you ever wanted to know about the history, culture, and industry of this great state.

You’ll find all sorts of rotating and permanent exhibits spread across four floors. As you explore, you’ll learn all about the Native Americans that first lived on this land, the lives of the European settlers, the shipwrecks of the Great Lakes, the state’s agricultural and industrial companies, and so much more. 

Unique Things to do in Madison, Wisconsin: Wisconsin Historical Museum

There is even a quirky exhibition dedicated to malted milk, which was invented in Wisconsin!

11. Go Kayaking or Ice Skating on Lake Mendota

Best Things to do in Madison, Wisconsin: Lake Mendota

One of the coolest things about Madison is that it’s set on an isthmus between two shimmering lakes. So after you’re done making the trek along the Monona Loop Trail, make your way to Lake Mendota for some more fun on the water.

It doesn’t matter if you’re visiting in the winter or summer because there’s always something fun to do on Lake Mendota. Visit in the summer, and you can go swimming at one of the lake’s beaches, go kayaking and paddleboarding, or try your hand fishing for largemouth bass, smallmouth bass, and northern pike.

Madison, Wisconsin Things to do: Lake Mendota

But if you’re planning to visit in the winter, you’ll have the chance to participate in some of the most unique Madison activities. From ice fishing and cross-country skiing to playing ice hockey and going snowkiting, there are tons of outdoor attractions. Time your visit right, and you can attend the Frozen Assets Festival or the Union’s Winter Carnival , both of which are held on icy Lake Mendota!

12. Stuff Your Face with Madison’s Most Iconic Eats

Unique Things to do in Madison, Wisconsin: Most Iconic Eats

When it comes to comfort food, Madison is doing everything right. If you’re planning to spend a few days in the city, it’s well worth seeking out the city’s most famous foods. You’re on vacation, so don’t worry about the calories!

First off, it would be a sin to visit Madison and not try the fresh cheese curds. You’ll find some of the best morsels of squeaky cheese served at The Old Fashioned or the Dane County Farmers Market . After you’ve nibbled on some cheese curds, try the Mac n’ Cheese Pizza at Ian’s Pizza , a Red Brat at State Street Brats , or the Friday Fish Fry at Toby’s Supper Club . 

Fun Things to do in Madison, Wisconsin: Most Iconic Eats

To top off your meal, be sure to order a scoop of Babcock Ice Cream at the Daily Scoop or some frozen custard at Culver’s . Or, if you’re in the mood for a tipple, you’ll find Spotted Cow beer being served in bars and restaurants across the city. It’s only served in Wisconsin!

13. Watch Movies Under the Stars on the MMoCA Rooftop

Unique Things to do in Madison, Wisconsin: Madison Museum of Contemporary Art

If you’re looking for free things to do in Madison, be sure to pay a visit to the Madison Museum of Contemporary Art (MMoCA), which is conveniently located right on State Street. Plus, there are always fun events being held here, so it’s well worth checking the website to see what’s on during your visit.

Designed by renowned architect César Pelli, the three-story glass building is one of the coolest Madison attractions. Step inside, and you’ll find a variety of rotating and permanent exhibitions. Among the highlights are works from Frida Kahlo in The Mexican Modernists Collection, as well as the impressive Chicago Imagists Collection. You’ll also find plenty of work from artists from Wisconsin and across the Midwest.

Another cool feature of the MMoCA is the 7,100-square-foot Rooftop Sculpture Garden. Not only is this a fun place to explore, but the museum regularly screens alfresco movies in the rooftop cinema in the summer and fall months!

14. Seek Out Some Street Art

Fun Things to do in Madison, Wisconsin: Street Art

If you’re a street art fan, you’re going to love exploring Madison. You’ll find all sorts of colorful murals gracing the city’s streets, but if you’re short on time, be sure to check out Madison Mural Alley. 

Located behind the Madison East Shopping Center on E. Washington Avenue, this is where you’ll find five unique murals in one place, including Better Together by Brazilian artists Zimbardi and Calomino and East Side of Madison by Pete Hodapp. 

If you’ve got the time, it’s well worth seeking out the Madison Mural on Monroe Street for that obligatory selfie. You’ll also find incredible works by Audifax sprinkled around town, including Dissolve at Mother Fools Coffee Shop, Silence Makes the Heart Grow Stronger at Harley’s Liquor & Bait, and Open the Sky at the Juvenile Shelter Home.

Artists are always putting up new pieces on walls around the city, so you never know what you’re going to find!

15. See Adorable Animals at Henry Vilas Zoo

Madison, Wisconsin Things to do: Henry Vilas Zoo

Spending the day at Henry Vilas Zoo is one of the best things to do in Madison if you’re visiting the city with kids. You’ll find this 28-acre zoo right on the shores of Lake Wingra, near downtown Madison. And the best part is that this community-supported zoo is totally free to enter!

Henry Vilas Zoo is home to 650 animals and over 100 species. You’ll find colorful parrots in the Tropical Rainforest Aviary, cute penguins in the Penguin Exhibit, adorable otters in the Otter Exhibit, lions and tigers in the Big Cat Exhibits, polar bears in the Arctic Passage Exhibit, and so much more.

What to do in Madison, Wisconsin: Henry Vilas Zoo

The zoo also features a beach where you can frolic in the summer months and a lagoon for ice skating in the winter. There’s also a Children’s Zoo, where little ones can ride on top of an okapi or a seal at the Conservation Carousel and play with friendly goats in the Red Barn. There’s something for all ages at Henry Vilas Zoo! 

There you have it! The 15 best things to do in Madison. What’s your favorite thing to do in Madison?

Planning a trip to Wisconsin? Check out our favorite books and travel guides!

SHARE THIS ON PINTEREST

Best Things to do in Madison, WI

About the Author:

Justine Lopez

Justine is a writer and editor who always seems to take the unconventional route in life. She also suffers from a serious case of wanderlust! In 2013, she left her hometown in California and set off on a yearlong round-the-world journey with her now-husband – they never looked back. Since then, she’s lived the expat life in Indonesia, Cambodia, China, Vietnam, Mexico, and now Dubai. Along the way, she's written and edited for magazines, newspapers, and websites in Asia and beyond. When she's not stoking her wanderlust by working on travel articles for Wandering Wheatleys, Justine is busy caring for her many foster cats in Dubai, seeking out all the delicious vegetarian food, and taking every chance she gets to explore a new corner of the world!

View all posts

Related Posts

The Best Things to do in Des Moines, Iowa

The 15 Best Things to do in Des Moines, Iowa

The Best Boutique Hotels in Guanajuato, Mexico

The 12 Best Boutique Hotels in Guanajuato, Mexico

The Best Luxury Hotels in Nassau, Bahamas

The 10 Best Luxury Hotels in Nassau, Bahamas

Leave a comment cancel reply.

Your email address will not be published. Required fields are marked *

Divergent Travelers

The Best of Madison, Wisconsin – 5 Days of Adventure, History, Food & Outdoor Fun

Truth be told, we have yet to visit a capital city in the USA that we didn’t like, and Madison, Wisconsin is no exception!

If you follow us, you know we were both born, raised, and currently live in Wisconsin, so we’re excited to bring you more of the inside scoop on places we discover in our home state.

We spent 5 days on our most recent trip to Madison digging in deep to discover the best the city has to offer in outdoor adventure, nature, parks, museums, food, music, and more.

As a result, we were able to put together this extensive guide so you can plan your visit to this incredible capital city that is literally embraced by nature. Are you ready?

Things To Do In Madison Wisconsin Map

Table of Contents

HOW TO USE THIS MAP:  Above you’ll find a map of our highlights in Madison, Wisconsin. Click on the top left of the map to find separate layers marking the route and points of interest. You can hide and show different layers, or click icons on the map to see the names of places we mention in this travel guide. “Star” the map to save it to your own Google Maps, or open the map in a new window for a larger version.

Getting Outdoors in Madison, Wisconsin

University of wisconsin-madison arboretum.

Lina Stock of Divergent Travelers Adventure Travel Blog exploring the University of Wisconsin-Madison Arboretum.

Literally, the first place we stopped when we arrived was the University of Wisconsin-Madison Arboretum and we were not disappointed.

The 1200 acres plus additional 513 acres of the outlying property feature the oldest and most varied collection of restored ecological communities in the world.

For most visitors, this place is a nirvana of nature and a place to escape the hustle of the city. There are plenty of trails, bike paths, gardens, and benches to enjoy during a visit.

I won’t lie, we spent way more time here than we planned, so you should be prepared for that. Don’t say we didn’t warn you!

Fishing on Lake Monona

Lina Stock of Divergent Travelers Adventure Travel Blog Lake Monona in Madison Wisconsin.

Believe it or not, the capital city of Wisconsin is an up-and-coming fishing destination. The best part is that you can partake right from the downtown area on either Lake Monona or Lake Mendota.

During our visit we did a half-day fishing charter on Lake Monona, catching a wide variety of fish including bluegills, perch, and bass. It was a fun afternoon on the water doing all catch and release. Madison is also known for great northern pike and muskie sport fishing during the right seasons.

If you’d like to spend some time fishing on your next trip to Madison, we’d recommend booking a trip with Noah at Madison Angling Guide Service .

Bike the Lake Loop

Lina Stock of Divergent Travelers Adventure Travel Blog biking around Lake Monona in Madison Wisconsin.

If there was ever a bike-friendly city, it is Madison. We brought our own bikes for our visit, but you can easily rent them in the capital square for further exploration. There are bike racks everywhere, so don’t be afraid to hop on a bike and explore!

One of our favorite things to do in Madison is to bike the Lake Loop, a 13-mile circumnavigation of Lake Monona. If you have time for just one adventure in the city, this is one you shouldn’t miss because it will give you a little taste of everything that makes Madison such a unique city.

You’ll experience the downtown area, lakefront, beaches, parks, botanical gardens, and more along the way. Not to mention that the trail is all paved, smooth, signposted, and easy to follow.

Olbrich Botanical Gardens & Bolz Conservatory

Lina Stock of Divergent Travelers Adventure Travel Blog exploring the Bolz Conservatory in Madison Wisconsin.

The Olbrich Botanical Gardens are an incredible oasis just 1.5 miles from downtown Madison. Spanning 16 acres, the outside gardens are free to enter, which makes this an incredibly popular place to visit in Madison.

Each section of the property features themed gardens. Our favorites included the Thai pavilion and castle tower gardens. Both transport you to other parts of the world.

Also, on the property is the Bolz Conservatory, a tropical garden featuring plants from all over the world. From the minute you step through the doors, you’re transported into a lush, green environment that is full of bright-colored flowers. There is an entrance fee to visit, but it’s beautiful and worth it. 

Henry Vilas Zoo

Hanry Vilas Zoo in Madison Wisconsin

Occupying 28 acres in downtown Madison, the Henry Vilas Zoo is one of the top things to do in Madison. The zoo offers both free admission and free parking, so how can you say no?

The most popular exhibits feature the African Lions and the polar bears, although you can find many other species to admire and learn about during a visit.

Hot Tip: Arrive early or late in the day for your best chance at seeing the animals.

Aldo Leopold Nature Center

Hiking trail at Aldo Leopold Nature Center in Madison Wisconsin.

If you’re seeking a place where you can not only get up close to nature but also be involved in hands-on interactive programs, then you should check out the Aldo Leopold Nature Center.

Established in 1994, the center offers a variety of special events and programs, in addition to many miles of nature trails to explore. All of the trails are free to access, however, the educational programs require a reservation in advance.

Kayaking on Lake Wingra

Lina Stock of Divergent Travelers Adventure Travel Blog kayaking Lake Monona in Madison Wisconsin.

If you’re looking for a little outdoor adventure in the city, you’ll want to head to Lake Wingra and rent a kayak. From the put-in, you can kayak across the lake for awesome views of the downtown Madison skyline.

Kayaking next to shore will reward you with views of unique vegetation and birds. If you’re up for a bigger paddle, you can circumnavigate the lake or head under the bridge to explore a little of Lake Monona too.

Wingra boats offer rentals by the hour and there is plenty of parking there too. We’d recommend that you rent in the morning, getting there when the rental place opens. This will ensure you are able to find a parking spot, as the park is very popular, and also have a quiet experience on the lake.

Allen Centennial Gardens

Lina Stock of Divergent Travelers Adventure Travel Blog stopping and smelling the flowers at the Allen Centennial Gardens in Madison Wisconsin.

The Allen Centennial Garden is one of the most beautiful and popular places to visit in Madison. The garden resides on the University of Wisconsin – Madison grounds and features the Agricultural Dean’s House, as well as an 1896 Queen Anne-style home, among other buildings.

It is open daily from dawn to dusk and admission is free, making it a lovely place to stop in for a walk-through and a break from the business of the city.

Capital Springs State Recreation Area

Capital Springs State Recreation Area viewing tower in Madison Wisconsin.

The Capital Springs Recreation Area offers 3,000 acres of nature to enjoy just a few minutes from downtown Madison. It is also near to the University of Wisconsin – Madison Arboretum.

We visited this small park with the intent of hiking some of their trails but ended up finding a park that offers some great camping near the city. There is also a historical viewing tower to climb.

It’s a great place to visit if you want to hike close to the city but above all, a fantastic place to camp or park an RV if you need to do that.

Bear Mound Park

Bear Mound Park - Native American Mound in Madison, Wisconsin.

If you are interested in the Native American history that surrounds Madison, this is a fantastic site to add to your itinerary.

The 1.6-acre Bear Mound Park sits in the place where a massive bear-shaped effigy mound was constructed. Measuring 82 feet long, most of the bear shape is still intact.

Being able to see one of these mounds up close is rare, as most of them were destroyed in the 1800s during agriculture and city expansion projects.

Enjoy Tenney Park

Due to its location on the shores of Lake Mendota, Tenney Park is a favorite among locals and visitors alike. Covering 37 acres, the park offers the ultimate in relaxation and recreation. It features a playground, boat launch, tennis courts, and plenty of paved trails.

Best Day Trips from Madison for More Adventure

Governor dodge state park.

Stephen's Falls at Governor Dodge State Park in Wisconsin

Governor Dodge State Park is a 5,270-acre oasis located 47 miles from downtown Madison that is worth the drive if you’re seeking outdoor recreation options. Here you can enjoy hiking, biking, kayaking, boating, and swimming.

We enjoyed the hike to Stephens’ Falls. The hike is easy and leads to a beautiful waterfall with a pool beneath it. Most people only go this far, but the trail actually continues along a creek. This part of the hike was quiet, and worth the extra steps.

Blue Mound State Park

Lina Stock at the top of a tower in Blue Mound State Park in Wisconsin

Blue Mound State Park is located 28 miles from downtown Madison and is often combined with a visit to Cave of the Mounds. The main attraction of this park is the two towers that offer amazing vistas of the area.

There are also pull-offs for additional scenic viewpoints if you’re not up for climbing the towers. Additionally, you can enjoy hiking and biking in this Wisconsin state park, too.

Cave of the Mounds

Lina Stock at Cave of the Mounds near Madison, Wisconsin

Discovered in 1939 while local miners were blasting for limestone, Cave of the Mounds was one of the most unique and interesting places we visited during our trip to Madison!

The cave system is incredible, and it is possible to take a self-guided tour through them. Guides are placed along the path to teach you the history of the cave, pointing out interesting things and answering any questions you might have.

Above ground, you can crack open geodes, sluice for gems and fossils, or enjoy one of the many hiking trails. You could spend a whole day here, but if you only have time for one thing make sure you tour the cave.

We’d also recommend booking your tickets in advance as this is a busy attraction with limited admission.

Tower Hill State Park

Lina Stock at Tower Hill State Park in Wisconsin

Spanning 77 acres above the Wisconsin River, Tower Hill State Park is a wonderful place to explore on a trip to Madison, Wisconsin. It offers a unique blend of protected history and nature options.

The highlight of the park is the reconstructed Helena Shot Tower. The original was built in 1832 and manufactured lead shot until 1860. The site was also registered with the National Register of Historic Places in 1973.

Check Out A Couple of Madison Orchards

Green Apples from a Madison Orchard.

Like Bayfield, Wisconsin in the northern part of the state, Madison offers its own version of a fruit loop just north of the city. It is here that fruit farmers enjoy a unique weather bubble that promotes healthy orchard growth.

Along this route, you can stop off at multiple small businesses to sample fruit that is in season and purchase items made with traditional family recipes.

Devils Lake State Park

Located 40 miles from Madison, Devils Lake State Park is both the largest and most visited state park in the entire state of Wisconsin.

The park itself spans 10,000 acres, but it sits up against an additional 27,000 acres of natural space that is open to the public. This makes the park a mecca for outdoor lovers.

It’s possible to camp, hike, bike, swim, ski, and rock climb, among other activities, within the park.  If you’re seeking a place to spend a day outside as a day trip from the city, this state park should definitely be considered.

Learn about Frank Lloyd Wright and Tour Taliesin

Lina Stock at Taliesin, the Frank Lloyd Wright Estate, in Wisconsin.

Frank Lloyd Wright is one of the most famous architects of all time and it just so happens that he found southern Wisconsin to be the perfect backdrop for his inspiration. After being raised on a small homestead here, he returned as an adult and built his private sanctuary named Taliesin .

In addition to a home, he built a design studio in the house where many of his most famous creations were brought to life. If you take the highlights tour from the visitors center, you’ll get to tour the inside of Taliesin and also a school that he built for the community on his property.

If you’re unsure who he is, that’s ok. To give you an idea, he designed the Imperial Hotel in Tokyo and the Guggenheim Museum. He also designed the Monona Terrace in downtown Madison. He was a famous architect but also lived an interesting life filled with some intriguing stories.

House on the Rock

We first visited the House on the Rock many years ago on a trip with David’s family. My memories of the place are still vivid, as it’s a quirky and very interesting place to visit!

The house is privately owned and features the personal retreat and collections of a man named Alex Jordan. It was his vision that brought the House on the Rock to life. Each space offers a unique theme, like the World’s Largest Carousel, The Infinity Room, and The Doll House Room, to name a few.

The estate is massive, so be sure to give yourself several hours to see it all. You won’t be disappointed.

The Best Downtown Madison, Wisconsin Attractions

Tour the wisconsin state capitol building.

Lina Stock inside the Wisconsin State Capitol building in Madison

Wisconsin has one of the most beautiful state capitols in the country, so you shouldn’t miss a chance to visit it. I’m not just saying this because I am a Wisconsinite. It truly is a marvel that shouldn’t be missed.

It is possible to do a self-guided or guided tour of the interior, and you can just walk right into the building. Guided tours run on the hour, except for noon, from the visitor desk. This same spot offers information if you want to wander on your own.

Inside the building, you’ll find several floors of stunning marble and ornate décor. All representing the various things that make Wisconsin unique, as well as homage to the United States.

Dane County Farmer’s Market

Dane County Farmer’s Market in Madison Wisconsin on a summer Sunday.

Every Saturday morning from 6:15 am to 1:45 pm during the summer months you’ll find the capitol square buzzing as people visit the famed Dane County Farmer’s Market. You don’t want to miss this as it’s amazing, even if you aren’t shopping.

Local farmers and artisans bring fresh fruit, vegetables, flowers, cheese, popcorn, honey and so much more to the market. Things are artfully displayed, and the entire market is attractive and entertaining.

Walk State Street & Capitol Square

State Street in Madison Wisconsin.

Even when the market is not happening, you should take a stroll around capitol square, especially in the evening. There is often live music, street performers, and overall a very cool vibe to soak in.

State Street is one of the most popular streets in the city, offering a variety of shopping, restaurants, and museums to enjoy during your visit, too.

Explore Monona Terrace

Monona Terrace overlooking the capitol building in Madison, Wisconsin

Designed by Frank Lloyd Wright, the Monona Terrace offers some of the best views of the capitol building and vistas over Lake Monona. There is also a restaurant there to enjoy views over the lake.

We highly recommend you pay a visit to the terrace during sunset, as the golden light will illuminate the fountains and the capitol building. The view is dreamy as far as city views go.

Madison Ghost Tour

things to do in Madison Wisconsin -  Ghost Tour around the Capital

If you like to know the spooky and morbid stories of the places you visit, then we’d highly recommend you sign up for a ghost tour in Madison! We always take ghost tours when they are available in the places we visit.

Not only are they entertaining, but they offer some great insight into the history of a place. Madison has a very storied past, and the Madison Ghost Tour does a good job of tying it all together to help you better understand the city.

They offer a couple of different tours, and we took the King Street option. This tour explored one of the oldest streets in the capital offering the stories of the buildings and establishments that reside there. It also took us to the base of the capitol and to Monona Terrace to see the illuminated Capitol building.

Walk Around the University of Wisconsin Campus

With Madison being the capital of Wisconsin, naturally, they have a large university. The campus of the University of Wisconsin – Madison does not deviate from the theme of nature and good vibes, either. This is why we would suggest that you take a stroll around the campus to admire the grounds and buildings if you have a chance.

Madison Children’s Museum

Madison Children’s Museum

If you’re visiting Madison with children and are looking for an interactive activity for them then be sure to put the Madison Children’s Museum on your itinerary. 

The museum features exhibits on the arts, sciences, history, culture, health, and civic engagement all laid out in a way that allows learning through interaction.

In addition to the Children’s Museum, Downtown Madison has several other museums that are worth checking out while you’re in town:

  • Chazen Museum of Art
  • Wisconsin Historical Museum
  • Wisconsin Veterans Museum
  • Madison Museum of Contemporary Art
  • Overture Center of the Arts

Other Fun Things to Do in Madison

National mustard museum.

The world's largest collection of Mustard at the National Mustard Museum in Madison Wisconsin.

One thing we love about Wisconsin, and even the USA in general, is the kitschy museums. The National Mustard Museum is no exception to this.

It features more than 5,500 mustards on display and the opportunity to taste hundreds of them at the built-in tasting bar. And true to Madison, it’s free to visit.

University of Wisconsin Geology Museum

If rocks are your thing, we’d highly recommend a visit to the Geology Museum on the University of Wisconsin – Madison campus. The museum is free of charge and offers the opportunity to learn more about the geological makeup of Wisconsin.

Camp Randall Stadium

Camp Randall Stadium the 4th oldest stadium in the country - Madison Wisconsin.

If you find yourself in Madison, Wisconsin during the University football season, then you’ll find few things to rival the excitement of the crowd at Camp Randall Stadium when the badgers are playing.  Completed in 1917, it also happens to be the 4 th oldest stadium in the country.

Our Favorite Madison Eats

Chilaquiles and coffee at the Marigold Kitchen in Downtown Madison, Wisconsin

  • Old Fashioned – an institution in Madison offering the ‘best cheese curds’ in Wisconsin!
  • The Boathouse – lakeside dining with a casual menu. Be sure to try the warm pretzel bites and beer cheese.
  • Ancora Café – Super cute café located on King Street that offers streetside dining with a view of the capitol building
  • Tavernakaya – Sushi and ramen shop with a modern twist
  • Harvey House – Upscale traditional Wisconsin Supper Club dining
  • Marigold Kitchen – Another great breakfast spot with a unique menu. Try the chilaquiles!
  • Fromagination – If you like cheese, this is where it’s at. We ordered a picnic box for our day outside the city and the food is delicious.
  • Eno Vino – Located in the AC Marriott, this place has amazing views of the capitol building.
  • Heritage – farm to table in a pub setting featuring pork. The schnitzel and devilled eggs were amazing.
  • Miko Poke – offers Hawaiian-style sushi bowls. Super light and refreshing.
  • Gail Ambrosius Chocolatier – offers amazing chocolate treats
  • Capitol Brewing – locally made craft beer with a great atmosphere.
  • Chocolate Shoppe Ice Cream – the place to be if you’re craving ice cream!

Where to Stay in Madison

Madison Capitol Building view from hotel room at AC Marriott

  • The Edgewater – located right on the shores of Lake Mendota, this hotel is not only designated as a Historical Places in America building but offers amazing lake views. We stayed here our first 2 nights in the city and thoroughly enjoyed it.
  • AC Marriott – This hotel is right off Capitol Square, so it offers some rooms with spectacular views over the Capitol building. If you want to be in the thick of the action and truly downtown, we’d recommend this hotel.
  • Hilton Monona Terrace – also located in a historical building, this hotel is adjacent to Monona Terrace and offers some rooms with a view over Lake Monona. It’s located a couple of blocks off of capitol square.

This story was made possible in partnership with Destination Madison and their partners. However, our recommendations, experiences, opinions, and love for Wisconsin are 100% ours, as always.

You might also like:

  • 15 Wisconsin Waterfalls That Will Have You Booking a Trip to the Midwest
  • 45 Best Things to do in Superior, Wisconsin (From A Local)
  • Big Bay State Park Trip Planner (The Most Beautiful Park in Wisconsin)

Did you like this story? Share it!

Travel planning resources, about lina stock.

Lina is an award-winning photographer and writer that has been exploring the world since 2001. She has traveled to 100 countries on all 7 continents. Member: SATW, NATJA, ATTA, ITWA

Leave a Comment Cancel reply

Divergent Travelers- Adventure Travel Blog

Madison, WI   Travel Guide

madison wi tourism

Courtesy of Focal Flame Photography | Destination Madison

madison wi tourism

Why Go To Madison, WI

Despite being the home of the Wisconsin state Capitol and the flagship campus of the University of Wisconsin System, Madison maintains a small-town atmosphere. Though it's perhaps best known as the setting for the University of Wisconsin-Madison campus, the city is so much more than a hub of higher learning. Consistently ranked as one of the country's best places to live , Madison appeals to visitors and longtime residents alike with its five lakes, 200 miles of biking and hiking trails, and hip food and drink scene. 

Though it's often overshadowed by more cosmopolitan cities to the east like Milwaukee and Chicago , the capital of America's Dairyland offers an ideal escape, especially for budget-minded families. Not only are many of the top attractions free, they're also kid-friendly: The Henry Vilas Zoo , the  Olbrich Botanical Gardens and the  University of Wisconsin-Madison Arboretum are all must-sees for those traveling with little ones. Meanwhile, culture hounds and foodies will be equally satisfied with a stroll down State Street thanks to the variety of museums and eateries everywhere from the university campus to the buzzing Capitol Square. No matter how you spend your days exploring, you'll want to cap off an evening (or two) watching the sunset with a brat and a pitcher of beer at the Memorial Union Terrace .

Find Flight and Hotel Deals

Navigate forward to interact with the calendar and select a date. Press the question mark key to get the keyboard shortcuts for changing dates.

Navigate backward to interact with the calendar and select a date. Press the question mark key to get the keyboard shortcuts for changing dates.

  • # 9 in Best Weekend Getaways in the Midwest

Best of Madison, WI

Best hotels in madison, wi.

  • # 1 in The Edgewater
  • # 2 in The Madison Concourse Hotel and Governor's Club
  • # 3 in Graduate Madison

The Edgewater

Best Things to Do in Madison, WI

  • # 1 in University of Wisconsin – Madison Memorial Union
  • # 2 in State Street
  • # 3 in Wisconsin State Capitol

Popular Tours

Madison to Dane County Regional Airport (MSN) - Departure Private Transfer

Madison to Dane County Regional Airport (MSN) - Departure Private Transfer

from $ 57.77

 Downtown Madison E-Bike Guided Tour

Downtown Madison E-Bike Guided Tour

(72 reviews)

from $ 99.00

Madison, Wisconsin Scavenger Hunt

Madison, Wisconsin Scavenger Hunt

(5 reviews)

from $ 17.60

Madison, WI Travel Tips

Best months to visit.

The best times to visit Madison are from May to August and September to November. Similar to other Midwestern cities, Madison experiences all four seasons. But if you're not a fan of chilly temperatures and heavy snowfall, you'll likely want to avoid the city from December to April. During the summer months, Madison is much quieter since most of the university's more than 40,000 students have gone home. Plus, the pleasant 80-degree temperatures are perfect for enjoying the Memorial Union Terrace and the water activities on Lake Mendota. If you want to experience the city at its most vibrant, plan a fall trip when university classes are in session, students are on campus and Camp Randall Stadium is filled to the brim with passionate Badger fans on football game days. 

Weather in Madison, WI

Data sourced from the National Climatic Data Center

What You Need to Know

Consider flying into Milwaukee Madison's Dane County Regional Airport (MSN) is small and only operates nonstop flights from 20-plus U.S. cities. If you're having trouble finding a nonstop flight or want more options, consider flying in and out of Milwaukee's General Mitchell International Airport (MKE). The international airport sits about 85 miles east of Madison and offers a variety of shuttle services to Madison, along with car rental options. 

Avoid a winter visit Heavy snowfall and frigid, below-freezing temperatures can make a winter trip to Madison unpleasant. Though you'll likely score the lowest accommodation rates of the year, you'll have to sacrifice experiencing some of the city's top outdoor attractions.    

Indulge in cheese and beer Wisconsin isn't called America's Dairyland for nothing. You'll find deep-fried, beer-battered cheese curds on menus at eateries throughout the city. For the ultimate Wisconsin experience, pair your order of cheese curds with a pint of Spotted Cow farmhouse ale. 

How to Save Money in Madison, WI

Take advantage of free attractions and events Admission to some of the city's top attractions, including the Henry Vilas Zoo , the Olbrich Botanical Gardens and the Chazen Museum of Art , is free. There's also no ticket required to attend some of the city's best annual events, including Concerts on the Square and the Dane County Farmers' Market.

Dine near campus For budget-friendly meals, eat near the university campus. You'll find a collection of food trucks congregating at lunch on the Library Mall (near the University Book Store where State Street  begins) and several fast-casual eateries along State Street that cater to the student budget. The closer you are to Capitol Square, the more expensive the restaurants tend to be.

Explore on two wheels instead of four Madison is considered the bike capital of the Midwest, boasting more than 200 miles of biking and hiking trails. For help finding the best trails, consult the City of Madison website . Along with traditional bike rental shops, the city is also home to a bike-share system, Madison BCycle. 

The Memorial Union on the campus of the University of Wisconsin-Madison is best experienced on a warm summer day.

Explore More of Madison, WI

State Street

Things To Do

Best hotels.

World Map

You might also like

Boulder

# 18 in  Best Places to Visit in Colorado

Omaha

# 7 in  Best Weekend Getaways in the Midwest

Ann Arbor

If you make a purchase from our site, we may earn a commission. This does not affect the quality or independence of our editorial content.

Recommended

The 18 Best Napa Valley Wineries to Visit in 2024

Lyn Mettler|Sharael Kolberg April 23, 2024

madison wi tourism

The 25 Best Beaches on the East Coast for 2024

Timothy J. Forster|Sharael Kolberg April 19, 2024

madison wi tourism

The 50 Best Hotels in the USA 2024

Christina Maggitas February 6, 2024

madison wi tourism

The 32 Most Famous Landmarks in the World

Gwen Pratesi|Timothy J. Forster February 1, 2024

madison wi tourism

9 Top All-Inclusive Resorts in Florida for 2024

Gwen Pratesi|Amanda Norcross January 5, 2024

madison wi tourism

24 Top All-Inclusive Resorts in the U.S. for 2024

Erin Evans January 4, 2024

madison wi tourism

26 Top Adults-Only All-Inclusive Resorts for 2024

Zach Watson December 28, 2023

madison wi tourism

Solo Vacations: The 36 Best Places to Travel Alone in 2024

Lyn Mettler|Erin Vasta December 22, 2023

madison wi tourism

26 Cheap Beach Vacations for Travelers on a Budget

Kyle McCarthy|Sharael Kolberg December 4, 2023

madison wi tourism

The 50 Most Beautiful White Sand Beaches in the World

Holly Johnson December 1, 2023

madison wi tourism

Bikers on John Nolen for Ride the Drive.

Visit & Play

Thai Pavillion at Olbrich Botanical Gardens.

Attractions

  • Wisconsin State Capitol Tours
  • Henry Vilas Zoo
  • Olbrich Botanical Gardens
  • Memorial Union Terrace

View from the Capitol.

  • VisitDowntownMadison.com
  • Monona Terrace
  • Dane County Farmers' Market
  • Parking Garages & Lots

Group of people playing soccer. There are large event tents in the background.

Special Events

  • Concerts on the Square
  • Make Music Madison
  • Ride the Drive
  • Halloween Activities

Adult and two children on a bridge. The adult is pointing out something in the water to the two children.

Children & Families

  • Madison Children's Museum

Wine glass and water glass on a table.

Restaurants & Nightlife

  • Breweries, Wineries & Spirits
  • Downtown Eateries
  • Downtown Nightlife
  • Madison Restaurants

Retail businesses on State Street.

  • Shopping, Destination Madison
  • Shopping Downtown
  • Farmers' Markets

Outdoors & Recreation

Two smiling people in a yellow kayak.

  • Boat Launches
  • Canoe & Kayak Rental
  • Things to Do on the Lakes

Playground at Brittingham Park

Madison Parks

  • Goodman Pool
  • Parks Events
  • Warner Park Community & Recreation Center

Pier with boats in the water, and bikes parked nearby.

Recreation & Sports

  • Biking in Madison
  • Madison School & Community Recreation (MSCR)
  • Hiking in Madison Parks
  • UW-Madison Arboretum

Arts & Culture

Yahara River public art. A large mural of a yellow catfish.

  • Chazen Museum of Art
  • Madison Arts Program
  • Madison Museum of Contemporary Art
  • The Bubbler at Madison Public Library

Person playing guitar and singing on a large stage.

  • Dane Dances at Monona Terrace
  • Madison Symphony Orchestra

Ballet dancer.

Performing Arts

  • Bartell Theatre
  • Overture Center for the Arts
  • UW-Madison Performance & the Arts
  • Wisconsin Union Theater

Madison Children's Museum sign.

  • Wisconsin Historical Museum

Adults and two looking into a butterfly box. One person has a camera.

  • Wisconsin Science Museum
  • UW-Madison Geology Museum
  • Aldo Leopold Nature Center
  • UW-Madison Science & Discovery Destinations

JavaScript Required

madison wi tourism

WI Relay Service

Connect with us

  • Contact Directory
  • Report a Problem
  • Email Lists
  • All Social Media
  • Make a Payment
  • Apply for a Job
  • Property Lookup
  • Refuse & Recycling
  • Metro Transit
  • Mayor's Office
  • Common Council
  • Meeting Schedule
  • North Dakota
  • South Dakota
  • Exciting Cities
  • Food And Drink
  • Outdoor Adventures
  • Where To Stay
  • Skip to right header navigation
  • Skip to main content
  • Skip to primary sidebar

Midwest Explored Logo

Learn how to easily plan your dream trip to the Midwest!

sunset in the background with a lit up dome building in front

16 Best Things To Do in Madison WI You Shouldn’t Miss

January 15, 2022 by //  by  Midwest Explored Leave a Comment

Are you searching for fun things to do in Madison Wisconsi n? If yes, then you have come to the right place! In this article, we will be listing a few of the best attractions in Madison WI for you to explore.

Madison is the state capital of Wisconsin and one of the top places to visit in Wisconsin for its culture and vibrance.

There are many Madison events to attend including the annual firework, music festival, and so on.

The city is also home to lots of first-class museums, art galleries, and is also the birthplace of the famous architect, Frank Lloyd Wright, whose works are scattered throughout the city.

From hockey to ice fishing, to biking, there are lots of outdoor activities in Madison WI that you can try.

So, if you are overwhelmed about what to do in Madison Wisconsin, this guide will help you out. Check out our list of the 16 best things to do in Madison WI to have an amazing time here!

sunset over a city with a lake in the front things to do in madison wi

16 Best Things To Do in Madison WI You Shouldn’t Miss

Wisconsin state capitol.

A top attraction in Madison WI, Wisconsin State Capitol is located next to Lake Monona and Mendota and is a must-visit place in the city.

You can explore the exteriors of this building on foot and enjoy the stunning lakeside landscape.

Dating back to 1917, the architecture of this building is simply stunning. It features a gorgeous 284-foot dome at the top and is one of the best things to see in madison.

Inside the building, you will be greeted with amazing murals, gorgeous furniture, and marble from different countries such as Italy, France, etc.

One of the best things to do in Madison WI is to take a guided tour of the state capitol building and learn the history of this place.

Lakeview Park

Looking for free things to do in Madison WI? If yes, then don’t forget to check out Lakeview Park in Middleton, a top destination in the Midwest .

One of the most fun things to do in Madison WI, especially in the fall season, is to spend a day strolling around or playing in this park.

Children can play in the three playground areas while the adults can indulge in a little hiking, soccer game, or tennis match.

If you are visiting Madison in the autumn months, then one of the best things to do in Madison WI in the winter is experience fall in Wisconsin .

There is also a large shelter with a kitchen and restroom facility that you can reserve for the day or even spend a night here.

yellow leaves on a tree beside a lake

Lake Mendota

Madison is an amazing city in the Midwest that is also home to several beautiful lakes including Lake Mendota.

One of the best things to do in Madison Wisconsin is to visit this lake, especially when the weather is warmer. You can enjoy boating in this lake and can relax on the public beaches around it.

In summer, you can go swimming in this lake too to escape the summer heat.

During winters, one of the most fun things to do in Madison WI is to go ice skating or ice fishing in this lake. Trust me, a visit to this lake is a must regardless of which season you plan your trip.

sunset on a lake with small ships around a marine port things to do in madison wi

University of Wisconsin Madison

The University of Wisconsin Madison is a top Madison WI attraction that you cannot miss out on. You can take a tour of this university to understand what they offer and the history of this place.

Apart from that, you can also visit the university’s arboretum where you can take a stroll in the garden and learn about the different plants grown

here. It is also one of the top attractions in Madison Wisconsin to learn about fossils and one can see and learn about different kinds of rocks in the Geology museum here.

There is no shortage of things to do and explore around this university, making it one of the top things to do in Madison WI.

building with america flag

Olbrich Botanical Gardens

Olbrich Botanical Gardens is another must-visit attraction in Madison Wisconsin that offers peaceful and colorful surroundings to visitors.

Opened in 1952, this garden blooms throughout the year and is one of the top things to do in Madison Wisconsin with kids.

The main highlights of this attraction are the Rose Garden and the Bolz Observatory, an indoor area where you can find indigenous foliage.

Another thing worth seeing in this park is Sala, a beautiful Thai-styled pavilion gifted by the Thai government to give you a glimpse of Asia in Wisconsin.

For nature lovers, one of the best things to do in Madison WI is taking a stroll around this beautiful park. And this would make an exciting Midwest road trip!

lavender flowers and green plants surrounding a small fall

Monona Terrace Community and Convention Center

Another great Madison Wisconsin attraction to explore is the Monona Terrace Community and Convention Center. Although Frank Wright prepared the design for this place, he never saw it get completed in 1997.

However, you can see his work in architecture in the form of glass facades. This building is primarily for conventions and business events but you can take a tour of this building.

One of the top things to see in madison is the Monona terrace that offers you a stunning view of Lake Monona and downtown Madison.

madison wi tourism

Madison’s Museum of Contemporary Art

For art lovers, one of the most fun things to do in Madison Wisconsin in the winter is to visit the famous Madison Museum of Contemporary Art.

This is the best place to learn the importance of creating and discussing art.

Inside the museum, you will find a huge exhibition area that features works from both local and international artists. Also, there are regular art-related events held here that you can check out.

Apart from hosting the most wonderful art pieces, this museum is also a work of art.

It has been designed in such a way that the front of the building resembles a ship’s bow. The entire three floors of the museum have a glass front that lends it a stylish and modern look.

So, if you are looking for the best things to do in Madison WI as an art connoisseur, then you should spend time at Madison’s Museum of Contemporary Art.

If you visit Wisconsin in Winter , Madison is a great place to start!

exterior of a building with glass windows things to do in madison wi

Madison Children’s Museum

This is one of the most fun museums in Madison that offers a wide range of interesting exhibits for young visitors.

From toddlers to pre-teens, there is a dedicated activity area for all ages in this museum which makes learning science fun for everyone.                           

You and your kids will enjoy the fun activities here including the art studio, the Wildernest global village, and more.

Trust me, this is one of the best Madison WI attractions to visit with your family on a cold or rainy day.

light colored building on the road

Blue Mounds State Park

If you are planning a Wisconsin road trip , then you cannot miss out on Blue Mounds State Park near Madison WI.

Blue Mounds State Park is a 30-minute drive from the city and is one of the best things to do near Madison WI.

It is a perfect place to visit for nature lovers as the park is rich in flora and fauna. Also, there are lots of outdoor activities to enjoy here such as hiking, camping, mountain biking, and more.

You can also visit the Cave of Mounds where you can take a guided tour of the caverns covered with stalactites and stalagmites.

If you love outdoor adventures, then one of the top things to do in Madison WI is visiting the nearby Blue Mounds State Park.

forest with countryside in the background things to do in madison wi

One Of The Best Things To Do In Madison WI Is Visiting Chazen Museum of Art

One of the top museums in Madison for art lovers, the Chazen Museum of Art features a variety of artworks including painting, sculptures, photography, prints, and more.                     

This is one of the best Madison WI attractions to witness both American and European artwork. There are rotating exhibits that feature both local and international work.

Visitors can take a guided tour of this art museum to learn about the history of the artwork displayed here.

For a little more fun, you can attend the concerts that are held regularly here. If you have a deep appreciation of art and culture, then visiting the Chazen Museum of Art is one of the top things to do in Madison WI.

museum building

Lake Monon a Is A Wonderful Outdoor Attraction In Madison Wisconsin

One of the most fun things to do in Madison Wisconsin is spending a few hours in and around Lake Monona.

This is one of the major lakes in the city that is fed by the Yahara River and offers lots of amazing and free things to do in Madison Wisconsin to enjoy the outdoors.

It stays frozen for most of the year which makes it great for ice skating in winters.

Trust me, enjoying the scenery around this lake is one of the best things to do in Madison WI.

houses beside a lake surrounded by trees things to do in madison wi

Lake Kegonsa State Park

Confused about what to do in Madison Wi? Don’t be. One of the top things to do near Madison Wisconsin is Lake Kegonsa State Park which is popular for outdoor activities.

This state park has a stunning landscape with wetlands, prairies, and more and offers lots of camping grounds for visitors to use. The park is located around Lake Kegonsa so, there are many lakeside beaches to relax on as well.

Most importantly, there are lots of fun activities to indulge in such as fishing, boating, hiking, swimming, and so on. If you want some kickass things to do in Madison WI, then do check out this state park.

small pond surrounded by green bushes

Wisconsin Historical Museum

Wish to learn about the history of this great city? If yes, then visit Wisconsin Historical Museum in Madison. It is one of the top museums in Madison that is located in Capitol Square and teaches you the historical and cultural significance of the city.

One of the top Madison Wisconsin attractions, this historical museum features rotating exhibitions and galleries along with a few permanent exhibitions.

You will find a fur trade post, a lumber camp, a malted milk creation process, and more in this museum.

A tour of this museum is one of the best things to do in Madison WI to understand the rich history and heritage of the Wisconsin state.

red building wall with The State Historical Museum signboard

Camp Randall Stadium

Are you looking for fun Madison Wisconsin activities to join? Well, then why not take a tour of the famous Camp Randall Stadium in Madison!

Wisconsin is a big supporter of football and this stadium helps in keeping that tradition alive. Over 100 years old, visitors can watch the University of Wisconsin’s football team, the Badgers, practice in this stadium.

That’s not all, this stadium hosts many amazing sports and music-related Madison Wisconsin events too. Previously, U2 and The Rolling Stones have performed a concert here.

So, if you are looking for fun things to do in Madison WI, then you should visit Camp Randall Stadium and catch a game or a concert here.

empty stadium things to do in madison wi

Stalzy’s Deli & Bakery

If you are looking for amazing delis and restaurants in Madison WI, then you should try Stalzy’s Deli & Bakery.

One of the top things to do in Madison Wisconsin at night is to visit this famous deli in the city and enjoy a scrumptious meal there.

They make the best sandwiches in the city including several delightful items such as BLT sandwiches, club sandwiches, burgers, and more.

Their menu is definitely something and you should come back there several times to try everything that they have to offer.

Looking for memorable things to do in Madison WI? Then don’t forget to try the amazing food at Stalzy’s Deli & Bakery!

BLT sandwich on a paper napkin

Visiting Dane County Farmer’s Market Is One Of The Delicious Things To Do In Madison WI

In this market, you will find all the fresh produce brought directly from the local farms which is not only healthy but tastes delicious too.

This market is held in Capital Square and is one of the top activities in Madison Wisconsin that you can be a part of.

You will find over 200 stalls here selling everything from fruits and vegetables to local products such as cheese, bread, and so on.

They also host several fun musical events and street performances for the visitors to enjoy.

This is why visiting this market is one of the top things to do in Madison WI.

people standing in a farmer's market

Packing List When Visiting Madison Wisconsin

If you will be traveling, either by plane or by car to search out the best things to do in Madison WI, here are some  tips on how to pack lightly.

A  concealed travel pouch  may be one of the most important items you bring along when visiting Madison WI attractions.  It is  always   important  to protect your personal information. Identity thieves are everywhere.

This  unisex RFID blocking concealed travel pouch is  lightweight and comes in several colors. It has lots of organization to give you peace of mind. You can place it under your hiking clothes next to your body to carry your ID safely.

If you have a pouch already that does not come with the RFID protection, as I do, these  RFID  sleeves  are the perfect solution.

If you are planning on taking a lot of pictures with your phone you will definitely want to consider an  external charging battery . This  Anker high-speed phone charging battery  is  the exact one  I carry with me on all of my trips.

I like that it holds its charging capabilities for several uses so I do not have to worry about it while out and about, and if I forget to recharge it at night, it will still be good to go the next day.

My daughter gifted me with this  FugeTek selfie stick and tripod   setup for my birthday. I absolutely love it! It is made of lightweight aluminum and is so easy to use.

It has Bluetooth connectivity and is a breeze to use for taking Insta-worthy selfies while visiting the attractions in Madison Wisconsin.

I never much believed in using packing cubes when traveling. That is until I tried them. Now I am hooked. These are the exact cubes I use to stay organized when I pack for a trip!

Hydration is so important when on vacation. You want to remain hydrated throughout your trip to support your immune system which in turn will be stronger to fight off any germs you will encounter during your travels. 

You will want to bring your own  refillable water bottle  with you. 

I never leave home on a trip without my  Bobble filtration bottle .  The 18.5-ounce size is perfect for your adventures and it fits nicely in the pocket of a backpack.

Perhaps you are traveling a long distance and packing space is a premium in your suitcase, or in your car. Then this  set of collapsible silicone foldable water bottles  would work well for you. Would not take up much space at all. 

You will want a  backpack or daypack  with you to store snacks, your water bottle, phone, extra clothes, etc.. during long hours of visiting the cities in the Midwest. No matter the time of day or evening.

This   foldable water-resistant backpack   would be great. And it comes in many different colors.

Here we have presented 16 awesome things to do in Madison WI, one of the best places to visit in the Midwest. We hope we have inspired you to take advantage of all that Madison WI has to offer!

places to visit flowers and sunset

Reader Interactions

Leave a reply cancel reply.

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

Exploring The Capital City: The Ultimate Travel Guide To Madison & Things To Do

The ultimate guide to Madison, Wisconsin includes recommendations on the top things to do plus information that every traveler will find handy.

Quick Links

What to know when visiting madison, best time to visit madison, wisconsin, best ways to get around madison, where to eat in madison, things to do in madison, wisconsin, where to stay in madison: neighborhoods and accommodation, spending the perfect day in madison.

The City of Madison’s claim to fame is its status as the capital of Wisconsin, with the state capitol building bearing a striking resemblance to the U.S. Capitol in Washington DC. Madison’s version sticks out among the other buildings on the city’s skyline, and it boasts a long history that’s traced back to 1917 when its construction was completed.

Speaking of history, Madison’s goes as far back as 1834, the year it was founded. Since then, it has grown up to play an important role in Wisconsin and visitors can learn about this history at the Wisconsin Historical Museum. Indeed, lovers of history have plenty to see and do in Madison, from touring the museums to checking out the city’s historical buildings.

But, there’s so much more to do in this city than just taking a trip to the past. This article is an ultimate guide to Madison, with recommendations on the top things to do in the state , plus helpful information that any traveler would find handy.

Madison boasts four major lakes and one minor one, which make it one of the most beautiful cities in Wisconsin . Lakes Mendota and Monona sit on either side of the downtown area; Lakes

Related: 10 Instagram Worthy Places In Wisconsin

Waubesa and Kegonsa are slightly outside the city center. These two lakes are prime attractions in winter when they freeze over and become sites for skating, kite flying, and even biking. And, the city also hosts winter festivals right on these lakes!

Activities like swimming, boating, and fishing are common on the lakes when summer rolls in.

Madison is an all-season destination, offering lots to do no matter the time of year one visits. Here’s a look at what to expect in the different seasons.

Summer (June to August)

This is the best time to visit Madison for those who prefer warm weather and outdoor activities. The temperatures during this season reach average highs of 80 degrees Fahrenheit (27 degrees Celsius).

The University of Wisconsin students are also on vacation in summer, making the city less crowded. However, summer visitors are many, so hotel rates are often higher at this time.

Autumn (September to November)

Madison’s autumn weather is mild in September and October, with average highs of about 68 degrees Fahrenheit (20 degrees Celsius). However, it starts to get chilly in November, with temperatures dropping to the mid-40s.

There’s usually more activity in Madison from September as the university students return from their summer vacation. Still, those who visit in September and October can enjoy outdoor activities thanks to the decent weather.

Related: These 10 Destinations In Wisconsin Have A Real Small-Town Vibe

Winter (December to February)

Winters are characterized by biting cold that reaches as low as below 20 degrees Fahrenheit (-10 degrees Celsius). Visitors who can withstand the chilly weather will be treated to some fun winter activities on the frozen lakes as well as events during the festive season .

Lovers of snowshoeing, skiing, ice skating, and sledding will find Madison appealing at this time.

Spring (March to May)

The chilly weather doesn’t abate until May, but temperatures rise slightly to the 40s (above 4 degrees Celsius) in March and then to the early 50s (10 degrees Celsius) in April. May is the most appealing month to visit in spring as it offers pleasant weather and fewer tourists.

Madison is served by the Dane County Regional Airport, which receives flights from all over the US. Visitors can then choose to rent a car at the airport from companies like Avis, Hertz, National, Alamo, or Enterprise.

There are also taxis and rideshare services that visitors can use from the airport, as well as the city’s public bus.

Below are the best and most affordable ways that tourists can get around Madison.

Madison is a bike-friendly city, with a large network of bike paths. The city has its own bike-sharing program known as Madison B-Cycle , which has about 350 bikes spread across 39 stations. However, the B-Cycle service isn’t available in winter.

Visitors can explore the city aboard Madison’s Metro Transit bus, with routes covering the entire city. Fares cost $2 per ride for adults and daily passes cost $5. There are also 10-ride cards, that cost $17.25 for adults.

Most routes are served every day, starting from around 5:30 am to 11 pm.

Madison isn’t a very big city, allowing visitors to easily explore on foot. Moreover, the streets have wide sidewalks, so walking is safe.

Breakfast: Marigold Kitchen

This cheery restaurant is among the best-rated breakfast spots in Madison, with a lot of past customers praising Marigold Kitchen’s elaborate menu. They serve fan favorites like pancakes and French toast, as well as different egg dishes.

Those with large appetites can try out their Marigold Breakfast Burrito and vegans are also sorted with the Tofu Scramble Bowl. And, it goes without saying that diners can get their choice of coffee or tea.

  • Address : 118 S Pinckney St, Madison, WI 53703, United States
  • Hours : Mon - Fri: 7 am - 3 pm; Sat: 7 am - 2 pm; Sun: 8 am - 2 pm

Lunch: North and South Seafood & Smokehouse

When lunchtime hunger pangs bite, North and South is the perfect place to get a sumptuous midday treat in Madison. This restaurant’s specialty is in its name; it serves fresh seafood every day. Options like baked salmon, whitefish, and shrimp are popular.

Not to forget that this is a smokehouse as well, with expertise in barbecue dishes like Kansas City Back Ribs and Memphis Pulled Pork, among others.

  • Address : 6604 Mineral Point Rd, Madison, WI 53705, United States
  • Hours : Mon - Thu: 11 am - 8:30 pm; Fri & Sat: 11 am - 9:30 pm; Sun: 11 am - 8 pm

Dinner & Drinks: The Old Fashioned

The Old Fashioned serves a variety of dishes, from Mac & Cheese to Pork Schnitzel as well as fish and chicken. However, this joint is better known for its drinks; there’s a variety of beers on tap as well as ciders and seltzers.

Of course, one must try out their take on the Old Fashioned cocktail, which inspired the tavern’s name.

  • Address : 23 N Pinckney St #1, Madison, WI 53703, United States
  • Hours : Mon - Thu: 11 am - 9 pm; Fri: 11 am - 10 pm; Sat: 10 am - 10 pm (closed on Sun)

Wisconsin's capital has a lot of things to see and do throughout the year. Here's a list of some top recommendations.

Explore the City’s Museums

Madison has a rich history and culture, and the city is known for its love for the arts. These qualities are reflected by the dozens of museums around the city, all of which are prime attractions for tourists.

Visitors can delve deeper into the artistic side of Madison at the Chazen Museum of Art or the Madison Museum of Contemporary Art. Those curious about the history of Wisconsin can drop by the Wisconsin Historical Museum, and those with an interest in natural history may pass by the UW-Madison Geology Museum.

Below are some of the top museums to visit in Madison;

Madison Museum of Contemporary Art

  • Address : 227 State St, Madison, WI 53703, United States
  • Hours : Thu - Sun: 12 pm - 6 pm (closed from Mon to Wed)
  • Admission : Free

Chazen Museum of Art

  • Address : 800 University Ave, Madison, WI 53706, United States
  • Hours : Mon - Fri: 10 am - 7 pm; Sat & Sun: 11 am - 5 pm

Madison Children’s Museum

  • Address : 100 N Hamilton St, Madison, WI 53703, United States
  • Hours : Wed & Fri - Sun: 9 am - 4 pm; Thu: 9 am - 8 pm (closed on Mon & Tue)
  • Admission : Adults & Children: $12; Seniors: $11; Children under 1: free

Wisconsin Historical Museum

  • Address : 30 N Carroll St, Madison, WI 53703, United States
  • Hours : Wed - Fri: 11 am - 5 pm; Sat: 10 am - 5 pm (closed from Sun - Tue)
  • Admission : Adults: $5; Children (5 to 12): $3

UW–Madison Geology Museum

  • Address : 1215 W Dayton St, Madison, WI 53706, United States
  • Hours : Mon - Fri: 8:30 am - 4:30 pm; Sat: 9 am - 1 pm (closed on Sun)

Related: 10 Stunning Wisconsin State Parks Worth Traveling For

Enjoy a Stroll in the Olbrich Botanical Gardens

The Olbrich Botanical Gardens is found on the northern banks of Lake Monona, boasting 16 acres of real estate. This destination has 13 outdoor gardens: the Thai Pavilion & Garden is one of the most popular, with a design inspired by the Asian country.

Olbrich also has a conservatory known as the Bolz Conservatory, which is home to over 650 plants from hundreds of species.

  • Address : 3330 Atwood Ave, Madison, WI 53704, United States
  • Hours : Outdoor Gardens: 10 am - 4 pm (Oct to Mar) & 10 am - 6 pm (Apr to Sep); Bolz Conservatory: 10 am - 4 pm (daily)
  • Admission : Outdoor Gardens: Free; Bolz Conservatory: $6 (adults); $3 (children 6 to 12 yrs); Free (children 5 and below)

Visit the Animals at Henry Vilas Zoo

Found within Henry Vilas Park, Henry Vilas Zoo has been in operation since the early 1900s. Today, the zoo is home to more than 600 animals, among them being some endangered species like the amur tiger, golden lion tamarin, red panda, and white-handed gibbon.

Other inmates are the African lion, the grizzly bear, and birds like the Chilean Flamingo.

This zoo allows visitors to explore for free, but donations are encouraged.

  • Address : 702 S Randall Ave, Madison, WI 53715, United States
  • Hours : 9:30 am - 5 pm (daily)

Catch a Football Match at Camp Randall Stadium

Camp Randall Stadium is among the largest stadia in the world, with a whopping 80,000 seating capacity. This fact alone makes it a place worth visiting, just to check out its architecture.

Visitors are required to book stadium tours in advance.

This is the home stadium of the Wisconsin Badgers, so those who visit during football season are bound to catch a match.

  • Address : 1440 Monroe St, Madison, WI 53711, United States

Have Fun on the Lakes

Madison is home to Lakes Monona, Mendota, Wingra, Waubesa, and Kegnosa. Visitors who visit in the warmer months can take a cruise on the lakes or rent a boat and paddle themselves.

These lakes also have an abundance of fish species, making them popular among fishing enthusiasts. Visitors can also simply spend time at the beaches, like Bernie’s Beach, Esther Beach, Olin Beach, or Tenner Beach.

Those who visit in winter will get a chance to go ice skating on the frozen lakes.

Related: 10 Wisconsin State Parks For The Nature Lovers

Explore the University of Wisconsin - Madison Arboretum

This is a vast 1200-acre park with about 17 miles of trails that take visitors to different parts of the arboretum. Visitors are taken through landscapes like prairies, woodlands, wetlands, and savannas, all meant for education and recreation. There are also 3 gardens with a diverse display of plants that are native to southern Wisconsin.

  • Address : 1207 Seminole Highway Madison, WI 53711-3726
  • Hours : Arboretum: 4 am - 10 pm (daily); Visitor Center: Mon - Fri: 9:30 am - 4 pm; Sat & Sun: 12:30 pm - 4 pm

Tenney-Lapham

This neighborhood is found right next to Lake Mendota, along U.S. Highway 151. Staying here places visitors close to Tenney Park, and just 2 miles from Olbrich Botanical Gardens. The Madison Children’s Museum and Wisconsin State Capitol are also a short walk from Tenney-Lapham.

Where to Stay

AC Hotel by Marriott Madison Downtown

  • Address : One North Webster Street, Madison, WI 53703
  • Amenities : Fitness center, elevator, bar/lounge, business center, laundry facilities
  • Rates : From $350

Home in Madison

  • Address : Madison, WI 53703
  • Amenities : Beach access, hot tub, in-unit washer/dryer, 400 Mbps internet
  • Rates : From $1152

Related: The Ultimate Retreat: 10 Most Romantic Getaways In Wisconsin

Shorewood Hills

Shorewood Hills is located on the southern side of Lake Mendota, close to the University of Wisconsin-Madison. This neighborhood is found about 4 miles from UW-Madison Arboretum and 3 miles from Henry Vilas Zoo.

SpringHill Suites by Marriott Madison

  • Address : 4601 Frey Street, Madison, WI 53705
  • Amenities : Indoor pool, bar, fitness center, business center, meeting facilities
  • Rates : From $270

Best Western PLUS InnTowner Madison

  • Address : 2424 University Avenue, Madison, WI 53726-3811
  • Amenities : Bike rental, cooking classes, business center, ski storage, laundry facilities, fitness center, hot tub, indoor pool
  • Rates : From $140

Dudgeon Monroe

Dudgeon-Monroe is home to UW-Madison Arboretum as well as Henry Vilas Zoo. Golfers would love staying here, as it’s a short walk to The Glen Golf Park. It’s also close to the Odana Hills Golf Course, which is just 2 miles south of the neighborhood.

Super 8 by Wyndham Madison South

  • Address : 1602 West Beltline Highway, Madison, WI 53713-2330
  • Amenities : Vending machines, hot tub, indoor pool, laundry facilities, fitness center, free parking
  • Rates : From $96

House on Water: near UW, Downtown & Alliant Center

  • Address : Madison, WI 53705
  • Amenities : 3 bedrooms, full kitchen, bicycles, Pack n Play, weighted blankets
  • Rates : From $617

Start the perfect day in Madison with a hearty breakfast at a local restaurant like Marigold Kitchen. This is followed by a visit to UW-Madison Arboretum for a morning walk on the trails. Afterward, check out the animals at Henry Vilas Zoo then have a picnic lunch at Vilas Park next to the lake.

In the afternoon, take the kids to Madison Children’s Museum to learn about history from the interactive exhibits. Or, those without kids can visit the Geology Museum. After the tour, stroll to the Wisconsin State Capitol to check out the iconic building before enjoying a relaxing evening at Olbrich Botanical Gardens.

End the day with a sunset dinner cruise on Lake Mendota before winding down with some drinks at a local bar. Then, extend the trip and explore more of the amazing things to see in Wisconsin !

Q: What is Madison in known for?

Madison is known for being the capital of Wisconsin, with the iconic State Capitol Building resembling the U.S. Capitol Building in Washington DC. Madison is also known for the five lakes found within the city: Lakes Mendota, Monona, Wingra, Waubesa, and Kegonsa.

Q: Is Madison a walkable city?

Madison is a fairly walkable city as it has wide sidewalks on most streets in the downtown area. In fact, this city has an average walk score of 50 with the downtown area being the most walkable part of the city,

Q: Does Madison have public transportation?

Yes, Madison has a public transportation system known as Metro Transit, which operates every day on most routes.

Destination Madison logo

Free Inspiration Guide

With Love, Madison

The cover of "With Love, Madison" featuring three people biking in front of the Capitol. Two of the people are holding hands while biking.

Inspire Your Inbox

Sign up for seasonal emails

Two beers at a brewery in Madison, WI

Madison On Tap

madison wi tourism

The LeFevre Quartet

A stone fountain spitting arches of water surrounded by greenery and flowers

Olbrich Botanical Gardens

Take in the view from the Rose Tower.

Attractions

Anchored by the Wisconsin State Capitol , the University of Wisconsin and five glittering lakes , Madison offers plenty to explore, both indoors and out.  

Get inspired by our  sample itineraries ! Or take your visit to a new level with hands-on  Essential Madison Experiences .

MORE ATTRACTIONS

Wisconsin state capitol, henry vilas zoo, cave of the mounds, children's museum, madison spotlight.

For Seasonal Trip-spiration, Sign Up Now

Explore Madison On Tap

Sign Up Now

A woman smiles while sitting at a bar with three bottles of Doundrins Distilling liquor in front of her

View & Download

  • Privacy Policy
  • Terms of Use

22 e. mifflin street, suite 200

madison, wi 53703

(608) 255-2537 • (800) 373-6376

[email protected]

22 e. mifflin street, suite 200, madison, wi 53703

(608) 255-2537 • (800) 373-6376 • [email protected]

© Destination Madison

  • Our Partners

Livability Top 100 Logo

Would you like to accept cookies?

'Tourism is real money': Commissioner Ezell talks tourism, growth in Madison County

TDTD Commissioner Mark Ezell shows a chart graphing the rate of Madison County visitor spending from 2015 through 2022 during a Jackson Chamber Breakfast Club Meeting inside DoubleTree Hotel in Jackson, Tenn., on Friday, April 19, 2024.

Ranking 11th in the country for travel spending in 2023, Tennessee continues to be a hub for tourism, and the Jackson-Madison County area is poised to continue being a top beneficiary, according to the state's commissioner of tourism.

As part of its "Breakfast Club" series, the Greater Jackson Chamber welcomed Commissioner of Tourist Development Mark Ezell Friday as its keynote speaker.

A member of Gov. Bill Lee's cabinet since 2019, Ezell emphasized the value of a visitor, speaking to both state and local success in tourism.

In a state where, in 2023, tourism brought in a record-breaking $29 billion in direct spending, Ezell's department operates under a $50 million budget.

With this at the forefront of his presentation, he hoped attendees walked away from his discussion with the understanding that "tourism is real money."

More: Miss Volunteer America pageant brings 'huge' spike in revenue, tourism in Jackson

More: Jackson tourism skyrockets as city staves off inflation, rising gas prices

More: Entertainment, tourism has adapted throughout the pandemic

How does Madison County compare?

Visitor spending in Madison County totaled $312.5 million in 2022, up 7% from 2021.

As a result, Madison County households save an average of $842 in taxes annually.

"Look at that trend, we've had growth in Jackson and Madison County," Ezell said.

Along with places like the Legends of Tennessee Music Museum, he noted the area's "tremendous outdoor assets" like Chickasaw State Park and Pinson Mounds as top local attractions.

Per an announcement made in December 2023, Jackson is set to host the inaugural State Games of Tennessee, an amateur Olympic-style sporting event, in June 2025.

Ezell says this is a premier opportunity for our region.

"We're just so excited, first of all, that Tennessee has put in a state games program and then second, we're excited for Jackson to get to have that," he said.

"It's going to really mean a lot of people come, they'll spend the night, they'll visit those restaurants, stay in the hotels. All of those things are literally an economic boost as well as, branding-wise, Jackson has done a great job in sports and helping promote tournaments and things like that, so this is just going to be one of those that really boosts that even greater over the upcoming years."

Developing tourism statewide

Emphasizing the recreational activities that the Volunteer State has to offer is a top priority for Ezell's department.

He is leading initiatives like Bill Dance Signature Lakes and BikeTN, aimed at showcasing the state's 14 premier fishing locations and more than 50 biking trails.

"We will have interstate signs for people to go get the best bass fishing in the nation all under the name of Bill Dance Signature Lakes," he said.

Promoting cultural awareness remains another concerted goal for Ezell's department.

In development since 2018, is the U.S. Civil Rights Trail consists of 15 sites across the state and led by the National Civil Rights Museum at the Lorraine Motel in Memphis.

"It's a really important thing for us to bring visitors to so they can have their hearts transformed and we can help change the world," he said.

IMAGES

  1. 30 Best & Fun Things To Do In Madison (WI)

    madison wi tourism

  2. 15 Best Things to Do in Madison (WI)

    madison wi tourism

  3. The Top Things to Do in Madison, Wisconsin

    madison wi tourism

  4. 8 Must-Visit Attractions in Madison, Wisconsin

    madison wi tourism

  5. 30 Best & Fun Things To Do In Madison (WI)

    madison wi tourism

  6. Hotels in Downtown Madison

    madison wi tourism

COMMENTS

  1. Destination Madison

    Discover Madison, the capital city of Wisconsin, with its lakes, culture, sports and sustainability. Find things to do, restaurants, events and hotels for your trip planning.

  2. Things to Do in Madison, WI

    5. Dane County Farmers' Market. 468. Farmers Markets. The Dane County Farmers' Market on the Square is a Saturday and Wednesday tradition in Madison, Wisconsin. You'll find the season's best bounty of vegetables, flowers, meats, cheeses, and specialty products from approximately 275 vendors throughout the year.

  3. Madison

    Discover Madison, the state capital and a hub of activity, innovation and tradition. Enjoy the UW campus, the Capitol, the lakes, the farmers markets, the food scene and more.

  4. 12 Best Things to Do in Madison, WI

    Holly Johnson December 1, 2023. Ranking of the top 12 things to do in Madison, WI. Travelers favorites include #1 University of Wisconsin - Madison Memorial Union, #2 State Street and more.

  5. The Top Things to Do in Madison, Wisconsin

    Tour the Wisconsin State Capitol. Destination Madison. View Map. Address. 2 E Main St, Madison, WI 53702, USA. Phone +1 608-266-0382. Web Visit website. Created using 43 different types of stone gathered from eight states and six countries, the majestic Wisconsin State Capitol was completed in 1917 to replace the previous capitol building after ...

  6. Top things to do in Madison

    Hikers (and walkers) should head to Picnic Point, at the tip of a mile-long peninsula along Lake Mendota's south shore, or to the UW Arboretum, which offers 17 miles of hiking and cross country skiing trails. A buzzing college town and the state's political capital, Madison, Wisconsin is also a hub for arts, culture and all things outdoors.

  7. 16 Top-Rated Things to Do in Madison, WI

    6. Summer Recreation on Lakes Monona & Mendota. Boats on Lake Monona with the Madison skyline in the distance. Lake Monona and Lake Mendota, which accentuate the Madison landscape, are two of the top lakes in Wisconsin and where summer fun happens by the water.

  8. Visit Downtown Madison, WI

    DoubleTree by Hilton Madison Downtown. 525 West Johnson Street. (608) 251-5511. www.hilton.com. Situated on the University of Wisconsin-Madison campus, we are in walking distance of the vibrant shopping, dining and entertainment district, State Street, as well as other downtown attractions.

  9. Downtown Madison

    In the heart of the city, where State Street meets the Capitol Square, you will find the area's best destination for shopping, dining, entertainment and events: Downtown Madison!

  10. Madison, WI: All You Must Know Before You Go (2024)

    At the end of State Street, the white granite, Roman Renaissance-style Capitol dominates the skyline and offers an observation platform for views of the city and lakes. Places to see, ways to wander, and signature experiences. A mix of the charming, modern, and tried and true. Can't-miss spots to dine, drink, and feast.

  11. The 15 Best Things to do in Madison, Wisconsin

    8. Eat Your Way Through Garver Feed Mill. Images courtesy of Garver Feed Mill. If you're looking for unique things to do in Madison, make your way over to Garver Feed Mill. You'll find this historic building-turned-trendy-food-hall just off the Capital City Trail, right next to the Olbrich Botanical Gardens.

  12. 33 Amazing Things to Do in Madison, WI (Plus Food & Drink)

    Tower Hill State Park. Spanning 77 acres above the Wisconsin River, Tower Hill State Park is a wonderful place to explore on a trip to Madison, Wisconsin. It offers a unique blend of protected history and nature options. The highlight of the park is the reconstructed Helena Shot Tower.

  13. Madison, WI Travel Guide

    Consistently ranked as one of the country's best places to live, Madison appeals to visitors and longtime residents alike with its five lakes, 200 miles of biking and hiking trails, and hip food ...

  14. Visitors Guide

    With Love, Madison—an inspirational guide. Madison is filled with stories around every corner: Stories that excite. Stories that inspire. Stories that are only ours to tell. "With Love, Madison" is an inspirational guide—an anthology in adventure. A declaration of the connection we all feel to this incredible city.

  15. Visit & Play

    City-County Building 210 Martin Luther King Jr. Blvd. Madison, WI 53703. Monday - Friday, 8:00am - 4:30pm

  16. Itinerary Ideas

    Itinerary Ideas. Get inspired and plan your trip with over 20 different itineraries showcasing favorite attractions and activities. Or book an Essential Madison Experience for some hands-on fun. Our accommodations and restaurants pages will help complete your stay. Win a Free Stay!

  17. 16 Best Things To Do in Madison WI You Shouldn't Miss

    Blue Mounds State Park is a 30-minute drive from the city and is one of the best things to do near Madison WI. It is a perfect place to visit for nature lovers as the park is rich in flora and fauna. Also, there are lots of outdoor activities to enjoy here such as hiking, camping, mountain biking, and more.

  18. Exploring The Capital City: The Ultimate Travel Guide To Madison

    This fact alone makes it a place worth visiting, just to check out its architecture. Visitors are required to book stadium tours in advance. This is the home stadium of the Wisconsin Badgers, so those who visit during football season are bound to catch a match. Address: 1440 Monroe St, Madison, WI 53711, United States.

  19. Attractions

    Attractions. Anchored by the Wisconsin State Capitol, the University of Wisconsin and five glittering lakes, Madison offers plenty to explore, ... madison, wi 53703 (608) 255-2537 • (800) 373-6376. [email protected]. 22 e. mifflin street, suite 200, madison, wi 53703

  20. Travel Wisconsin

    Explore the official website for the Wisconsin Department of Tourism.Travel Wisconsin has all the resources you need to plan your next vacation or getaway! ... Madison, WI 53708 Email Us 1-800-432-8747 Send feedback on this page Update Your Listing Submit your Event. Order Guides Sign Up For Newsletters Media & Press.

  21. Tourism Commissioner visits Madison County to talk growth and spending

    Ranking 11th in the country for travel spending in 2023, Tennessee continues to be a hub for tourism, and the Jackson-Madison County area is poised to continue being a top beneficiary, according ...