UN urges investment in clean, sustainable tourism, as numbers bounce back

Sustainable tourism benefits the environment, the economy and communities.

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International tourism is showing strong signs of recovery, with tourist numbers rising to 57 per cent of pre-pandemic levels. On World Tourism Day, marked on Tuesday, the UN is calling for a major global rethink of the sector, to ensure that tourism is sustainable, and benefits local communities.

The UN World Tourism Organization ( UNWTO ) released encouraging news on Monday, with its latest World Tourism Barometer, which shows that international tourism arrivals almost tripled in the first seven months of 2022 (compared to the same period in 2021).

Cautious optimism

The agency’s Panel of Tourism Experts expressed cautious confidence for the rest of year, and into 2023, despite the uncertain economic environment: increasing interest rates, rising energy and food prices, and the growing prospects of a global recession, continue to pose major threats to the sector.

In a message released to mark the Day, the UN Secretary-General, António Guterres, hailed tourism’s ability to drive sustainable development, and called for more investment in clean and sustainable tourism, the creation of decent jobs, and for measures to ensure that profits benefit host countries and local communities.

Dekha Dewandana arrange words with flowers at Esa di Kubu Homestay in Sudaji Village, Buleleng, Bali, Indonesia.

Go green to survive

“Governments, businesses and consumers must align their tourism practices with the Sustainable Development Goals and a 1.5 degree future”, said Mr. Guterres, referring to international agreements aimed at keeping global warming in check. “The very survival of this industry, and many tourist destinations, such as Small Island Developing States, depends on it.”

“The restart of tourism everywhere brings hope,” declared Zurab Pololikashvili, UNWTO Secretary-General, in his address at the opening of the official celebrations organized for the Day, in the Indonesian resort city of Bali.

Mr. Pololikashvili described tourism, which employs around 10 per cent of the global workforce, as the “ultimate cross-cutting and people-to-people sector, which touches on almost everything we do.”

Report card

To mark the day, UNWTO launched its first World Tourism Day Report , the first in an annual series of updates and analysis of the Organization’s work guiding the sector forward.

The report contains updates on the agency’s activities in key areas including gender equality, sustainability and climate action, tourism governance and investments and innovation.

Representatives of the G20 group of the world’s leading economies, including tourism ministers, will meet in Bali in November. Ahead of the event, UNWTO has produced a set of guidelines for ministers, to enable them to support resilient and sustainable tourist businesses, which take into account human capital, innovation, youth and women empowerment, and climate action.

Ensure zero-tolerance for sexual exploitation: UN rights expert

An independent UN rights expert released a statement ahead of the Day, to call for Governments to ensure that the tourism industry is free from child forced labour, sexual abuse and sexual exploitation. 

Mama Fatima Singhateh, UN Special Rapporteur on the sale and sexual exploitation of children, warned that the COVID-19 pandemic, climate change and socioeconomic setbacks have caused enormous strains on child protection systems.

This, she said, has made children more vulnerable to sale, trafficking and sexual exploitation in the context of travel and tourism, especially in countries that have traditionally relied on the income generated from travel and tourism.  

Tourism and the climate crisis

  • In response to concerns surrounding the impact of the tourism sector on the climate crisis, UNWTO launched the Glasgow Declaration on Climate Action in Tourism at the 2021 UN Climate Conference (COP26), which was held in the Scottish City.
  • Signatories commit to supporting global commitments to halve harmful emissions by 2030, and reach Net Zero as soon as possible before 2050, implement climate action plans, and report on their progress on an annual basis.
  • To date more than 530 organizations have signed the Declaration, including major international companies, and tourism boards from a wide variety of countries.  

Take advantage of the search to browse through the World Heritage Centre information.

Sustainable Tourism

UNESCO World Heritage and Sustainable Tourism Programme

sustainable tourism world tourism organization

The UNESCO World Heritage and Sustainable Tourism Programme represents a new approach based on dialogue and stakeholder cooperation where planning for tourism and heritage management is integrated at a destination level, the natural and cultural assets are valued and protected, and appropriate tourism developed.

World Heritage and tourism stakeholders share responsibility for conservation of our common cultural and natural heritage of Outstanding Universal Value and for sustainable development through appropriate tourism management.

Facilitate the management and development of sustainable tourism at World Heritage properties through fostering increased awareness, capacity and balanced participation of all stakeholders in order to protect the properties and their Outstanding Universal Value.

sustainable tourism world tourism organization

Focus Areas

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Policy & Strategy

Sustainable tourism policy and strategy development.

sustainable tourism world tourism organization

Tools & Guidance

Sustainable tourism tools

sustainable tourism world tourism organization

Capacity Building

Capacity building activities.

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Heritage Journeys

Creation of thematic routes to foster heritage based sustainable tourism development

sustainable tourism world tourism organization

A key goal of the UNESCO WH+ST Programme is to strengthen the enabling environment by advocating policies and frameworks that support sustainable tourism as an important vehicle for managing cultural and natural heritage. Developing strategies through broad stakeholder engagement for the planning, development and management of sustainable tourism that follows a destination approach and focuses on empowering local communities is central to UNESCO’s approach.

Supporting Sustainable Tourism Recovery

Enhancing capacity and resilience in 10 World Heritage communities

Supported by BMZ, and implemented by UNESCO in collaboration with GIZ, this 2 million euro tourism recovery project worked to enhance capacity building in local communities, improve resilience and safeguard heritage.

Policy orientations

Defining the relationship between world heritage and sustainable tourism

Based on the report of the international workshop on Advancing Sustainable Tourism at Natural and Cultural Heritage Sites (Mogao, China, September 2009), the World Heritage Committee at its 34th session adopted the policy orientations which define the relationship between World Heritage and sustainable tourism ( Decision 34 COM 5F.2 ).

World Heritage and Tourism in a Changing Climate

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Providing an overview of the increasing vulnerability of World Heritage sites to climate change impacts and the potential implications for and of global tourism.

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Sustainable Tourism Tools

Manage tourism efficiently, responsibly and sustainably based on the local context and needs

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People Protecting Places is the public exchange platform for the World Heritage and Sustainable Tourism Programme, providing education and information, encouraging support, engaging in social and community dialogue

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The ' How-To ' guides offer direction and guidance to managers of World Heritage tourism destinations and other stakeholders to help identify the most suitable solutions for circumstances in their local environments and aid in developing general know-how.

English French Russian

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Helping site managers and other tourism stakeholders to manage tourism more sustainably

Capacity Building in 4 Africa Nature Sites

A series of practical training and workshops were organized in four priority natural World Heritage sites in Africa (Lesotho, Malawi, South Africa, Tanzania, Zambia and Zimbabwe) with the aim of providing capacity building tools and strategies for site managers to help them manage tourism at their sites more sustainably.

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15 Pilot Sites in Nordic-Baltic Region

The project Towards a Nordic-Baltic pilot region for World Heritage and Sustainable Tourism (2012-2014) was initiated by the Nordic World Heritage Foundation (NWHF). With a practical approach, the project has contributed to tools for assessing and developing sustainable World Heritage tourism strategies with stakeholder involvement and cooperation.

Supporting Community-Based Management and Sustainable Tourism at World Heritage sites in South-East Asia

Entitled “The Power of Culture: Supporting Community-Based Management and Sustainable Tourism at World Heritage sites in South-East Asia", the UNESCO Office in Jakarta with the technical assistance of the UNESCO World Heritage and Sustainable Tourism Programme and the support from the Government of Malaysia is spearheading the first regional effort in Southeast Asia to introduce a new approach to sustainable tourism management at World Heritage sites in Malaysia, the Philippines and Indonesia.

sustainable tourism world tourism organization

Cultural tourism is one of the largest and fastest-growing global tourism markets. Culture and creative industries are increasingly being used to promote destinations and enhance their competitiveness and attractiveness.

Many locations are now actively developing their cultural assets as a means of developing comparative advantages in an increasingly competitive tourism marketplace, and to create local distinctiveness in the face of globalization.

UNESCO will endeavour to create networks of key stakeholders to coordinate the destination management and marketing associated with the different heritage routes to promote and coordinate high-quality, unique experiences based on UNESCO recognized heritage. The goal is to promote sustainable development based on heritage values and create added tourist value for the sites.

UNESCO World Heritage Journeys of the EU

Creating heritage-based tourism that spurs investment in culture and the creative industries that are community-centered and offer sustainable and high-quality products that play on Europe's comparative advantages and diversity of its cultural assets.

World Heritage Journeys of Buddhist Heritage Sites

UNESCO is currently implementing a project to develop a unique Buddhist Heritage Route for Sustainable Tourism Development in South Asia with the support from the Korea International Cooperation Agency (KOICA). South Asia is host to rich Buddhist heritage that is exemplified in the World Heritage properties across the region.

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Programme Background

In 2011 UNESCO embarked on developing a new World Heritage and Sustainable Tourism Programme.

The aim was to create an international framework for the cooperative and coordinated achievement of shared and sustainable outcomes related to tourism at World Heritage properties.

The preparatory work undertaken in developing the Programme responded to the decision 34 COM 5F.2 of the World Heritage Committee at its 34th session in Brasilia in 2010, which requested

“the World Heritage Centre to convene a new and inclusive programme on World Heritage and Sustainable Tourism, with a steering group comprising interested States Parties and other relevant stakeholders, and also requests the World Heritage Centre to outline the objectives and approach to the implementation of this programme".

The Steering Group was comprised of States Parties representatives from the six UNESCO Electoral Groups (Germany (I), Slovenia (II), Argentina (III), China (IV), Tanzania (Va), and Lebanon (Vb)), the Director of the World Heritage Centre, the Advisory Bodies (IUCN, ICOMOS and ICCROM), the United Nations World Tourism Organization (UNWTO) and the Swiss Government as the donor agency.

The Government of Switzerland has provided financial support for specific actions to be undertaken by the Steering Group. To coordinate and support the process, the World Heritage Centre has formed a small Working Group with the support of the Nordic World Heritage Foundation, the Government of Switzerland and the mandated external consulting firm MartinJenkins.

The World Heritage Committee directed that the Programme take into account:

  • the recommendations of the evaluation of the concluded tourism programme ( WHC-10/34.COM/INF.5F.3 )
  • the policy orientation which defines the relationship between World Heritage and sustainable tourism that emerged from the workshop Advancing Sustainable Tourism at Natural and Cultural Heritage Sites (Mogao, China, September 2009) ( WHC-10/34.COM/INF.5F.1 )

Overarching and strategic processes that the new World Heritage and Sustainable Tourism Programme will be aligned with include the Strategic Objectives of the World Heritage Convention (the five C's) ( Budapest Declaration 2002 ), the ongoing Reflections on the Future of the World Heritage Convention ( WHC-11/35.COM/12A ) and the Strategic Action Plan for the Implementation of the World Heritage Convention 2012-2022 ( WHC-11/18.GA/11 ), the Relationship between the World Heritage Convention and Sustainable Development (WHC-10/34.COM/5D), the World Heritage Capacity Building Strategy ( WHC-10/34.COM/5D ), the Global Strategy for a Representative, Balanced and Credible World Heritage List (1994), and the Evaluation of the Global Strategy and PACT initiative ( WHC-11/18.GA/8 - 2011 ).

In addition, the programme development process has been enriched by an outreach to representatives from the main stakeholder groups including the tourism sector, national and local governments, site practitioners and local communities. The programme design was further developed at an Expert Meeting in Sils/Engadine, Switzerland October 2011. In this meeting over 40 experts from 23 countries, representing the relevant stakeholder groups, worked together to identify the overall strategic approach and a prioritised set of key objectives and activities. The proposed Programme was adopted by the World Heritage Committee in 2012 at its 36th session in St Petersburg, Russian Federation .

International Instruments

International Instruments Relating to Sustainable Development and Tourism.

Resolutions adopted by the United Nations, charters adopted by ICOMOS, decisions adopted by the World Heritage Committee, legal instruments adopted by UNESCO on heritage preservation.

Resolutions adopted by the United Nations

  • Report by the Department of Economics and Social Affairs: Tourism and Sustainable Development: The Global Importance of Tourism at the United Nations’ Commission on Sustainable Development 7th Session (1999)
  • Resolution A/RES/56/212 and the Global Code of Ethics for Tourism adopted by the United Nations World Tourism Organization (1999)

Charters adopted by ICOMOS

  • The ICOMOS International Cultural Tourism Charter (1999)
  • The ICOMOS Charter for the Interpretation and Presentation of Cultural Heritage Sites (2008)

Decisions adopted by the World Heritage Committee

  • Decision (XVII.4-XVII.12) adopted by the World Heritage Committee at its 25th Session in Helsinki (2001)
  • Decision 33 COM 5A adopted by the World Heritage Committee at its 30th Session in Seville (2009)
  • Decision 34 COM 5F.2 adopted by the World Heritage Committee at its 34th Session in Brasilia (2010)
  • Decision 36 COM 5E adopted by the World Heritage Committee at its 36th Session in Saint Petersburg (2012)

Legal instruments adopted by UNESCO on heritage preservation in chronological order

  • Convention on the Means of Prohibiting and Preventing the Illicit Import, Export and Transfer of Ownership of Cultural Property (1970)
  • The Recommendation for the Protection of Movable Cultural Property (1978)
  • The Recommendation on the Safeguarding of Traditional Culture and Folklore (1989)
  • The Convention on the Protection of the Underwater Cultural heritage (2001)
  • The Convention on the Protection and Promotion of the Diversity of Cultural Expressions (2005)

Other instruments

  • Other instruments OECD Tourism Trends and Policies 2012 (French forthcoming)
  • Programme on Sustainable Consumption and Production (In English)
  • Siem Reap Declaration on Tourism and Culture 2015 – Building a New Partnership Model

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Decisions / Resolutions (5)

The World Heritage Committee,

  • Having examined Document WHC/18/42.COM/5A,
  • Recalling Decision 41 COM 5A adopted at its 41st session (Krakow, 2017) and Decision 40 COM 5D adopted at its 40th session (Istanbul/UNESCO, 2016), General:
  • Takes note with appreciation of the activities undertaken by the World Heritage Centre over the past year in pursuit of the Expected Result to ensure that “tangible heritage is identified, protected, monitored and sustainably managed by Member States, in particular through the effective implementation of the 1972 Convention ”, and the five strategic objectives as presented in Document WHC/18/42.COM/5A; 
  • Welcomes the proactive role of the Secretariat for enhancing synergies between the World Heritage Convention and the other Culture and Biodiversity-related Conventions, particularly the integration of relevant synergies aspects in the revised Periodic Reporting Format and the launch of a synergy-related web page on the Centre’s website;
  • Also welcomes the increased collaboration among the Biodiversity-related Conventions through the Biodiversity Liaison Group and focused activities, including workshops, joint statements and awareness-raising;
  • Takes note of the Thematic studies on the recognition of associative values using World Heritage criterion (vi) and on interpretation of sites of memory, funded respectively by Germany and the Republic of Korea and encourages all States Parties to take on board their findings and recommendations, in the framework of the identification of sites, as well as management and interpretation of World Heritage properties;
  • Noting the discussion paper by ICOMOS on Evaluations of World Heritage Nominations related to Sites Associated with Memories of Recent Conflicts, decides to convene an Expert Meeting on sites associated with memories of recent conflicts to allow for both philosophical and practical reflections on the nature of memorialization, the value of evolving memories, the inter-relationship between material and immaterial attributes in relation to memory, and the issue of stakeholder consultation; and to develop guidance on whether and how these sites might relate to the purpose and scope of the World Heritage Convention , provided that extra-budgetary funding is available and invites the States Parties to contribute financially to this end;
  • Also invites the States Parties to support the activities carried out by the World Heritage Centre for the implementation of the Convention ;
  • Requests the World Heritage Centre to present, at its 43rd session, a report on its activities. Thematic Programmes:
  • Welcomes  the progress report on the implementation of the World Heritage Thematic Programmes and Initiatives,  notes  their important contribution towards implementation of the Global Strategy for representative World Heritage List, and  thanks  all States Parties, donors and other organizations for having contributed to achieving their objectives;
  • Acknowledges  the results achieved by the World Heritage Cities Programme and calls States Parties and other stakeholders to provide human and financial resources ensuring the continuation of this Programme in view of its crucial importance for the conservation of the urban heritage inscribed on the World Heritage List, for the implementation of the Recommendation on the Historic Urban Landscape and its contribution to achieving the 2030 Sustainable Development Goals related to cities as well as for its contribution to the preparation of the New Urban Agenda, and further thanks to China and Croatia for their support for the implementation of the Programme;
  • Also acknowledges the results achieved of the World Heritage Marine Programme, also thanks Flanders, France and the Annenberg Foundation for their support, notes the increased focus of the Programme on a global managers network, climate change adaptation strategies and sustainable fisheries, and  invites  States Parties, the World Heritage Centre and other stakeholders to continue to provide human and financial resources to support for the implementation of the Programme;
  • Further acknowledges the results achieved in the implementation of the World Heritage Sustainable Tourism Programme, in particular the development of the Sustainable Tourism and Visitor Management Assessment tool and encourages States Parties to participate in the pilot testing of the tool, expresses  appreciation for the funding provided by the European Commission and  further thanks the Republic of Korea, Norway, and Seabourn Cruise Line for their support in the implementation of the Programme’’s activities;
  • Further notes the progress in the implementation of the Small Island Developing States Programme, its importance for a representative, credible and balanced World Heritage List and building capacity of site managers and stakeholders to implement the World Heritage Convention , thanks furthermore Japan and the Netherlands for their support as well as the International Centre on Space Technology for Natural and Cultural Heritage (HIST) and  the World Heritage Institute of Training & Research for the Asia & the Pacific Region (WHITRAP) as Category 2 Centres for their technical and financial supports and also requests the States Parties and other stakeholders to continue to provide human, financial and technical resources for the implementation of the Programme;
  • Takes note of the activities implemented jointly by the International Astronomical Union (IAU) and ICOMOS under the institutional guidance of the World Heritage Centre, in line with its Decision 40 COM 5D, further requests the World Heritage Centre to disseminate among the States Parties the second volume of the IAU/ICOMOS Thematic Study on Astronomical Heritage and renames this initiative as Initiative on Heritage of Astronomy, Science and Technology;
  • Also takes note of the progress report on the Initiative on Heritage of Religious Interest, endorses the recommendations of the Thematic Expert Consultation meetings focused on Mediterranean and South-Eastern Europe (UNESCO, 2016), Asia-Pacific (Thailand, 2017) and Eastern Europe (Armenia, 2018), thanks the States Parties for their generous contribution and reiterates its invitation to States Parties and other stakeholders to continue to support this Initiative, as well as its associated Marketplace projects developed by the World Heritage Centre;
  • Takes note of the activities implemented by CRATerre in the framework of the World Heritage Earthen Architecture Programme, under the overall institutional guidance of the World Heritage Centre, and of the lines of action proposed for the future, if funding is available;
  • Invites  States Parties, international organizations and donors to contribute financially to the Thematic Programmes and Initiatives as the implementation of thematic priorities is no longer feasible without extra-budgetary funding;
  • Requests furthermore  the World Heritage Centre to submit an updated result-based report on Thematic Programmes and Initiatives, under Item 5A: Report of the World Heritage Centre on its activities, for examination by the World Heritage Committee at its 44th session in 2020.

1.   Having examined document WHC-12/36.COM/5E,

2.  Recalling Decision 34 COM 5F.2 adopted at its 34th session (Brasilia, 2010),

3.  Welcomes the finalization of the new and inclusive Programme on World Heritage and Sustainable Tourism and notes with appreciation the participatory process for its development, objectives and approach towards implementation;

4.  Also welcomes the contribution of the Steering Group comprised of States Parties representatives from the UNESCO Electoral Groups, the World Heritage Centre, the Advisory Bodies (IUCN, ICOMOS, ICCROM), Switzerland and the United Nations World Tourism Organisation (UNWTO) in the elaboration of the Programme;

5.   Thanks the Government of Switzerland, the United Nations Foundation and the Nordic World Heritage Foundation for their technical and financial support to the elaboration of the Programme;

6.   Notes with appreciation the contribution provided by the States Parties and other consulted stakeholders during the consultation phase of the Programme;

7.   Takes note of the results of the Expert Meeting in Sils/Engadin (Switzerland), from 18 to 22 October 2011 contributing to the Programme, and further thanks the Government of Switzerland for hosting the Expert Meeting;

8.   Adopts the World Heritage and Sustainable Tourism Programme;

9.   Requests the World Heritage Centre to refine the Draft Action Plan 2013-2015 in an Annex to the present document and to implement the Programme with a Steering  Group comprised of representatives of the UNESCO Electoral Groups, donor agencies, the Advisory Bodies, UNWTO and in collaboration with interested stakeholders;

10.   Notes that financial resources for the coordination and implementation of the Programme do not exist and also requests States Parties to support the implementation of the World Heritage and Sustainable Tourism Programme;

11.  Further requests the World Heritage Centre to report biennially on the progress of the implementation of the Programme;

12.   Notes with appreciation the launch of the Programme foreseen at the 40th Anniversary of the World Heritage Convention event in Kyoto, Japan, in November 2012

1. Having examined Document WHC-10/34.COM/INF.5F.1 and WHC-10/34.COM/INF.5F.3,

2. Highlighting that the global tourism sector is large and rapidly growing, is diverse and dynamic in its business models and structures, and the relationship between World Heritage and tourism is two way: tourism, if managed well, offers benefits to World Heritage properties and can contribute to cross-cultural exchange but, if not managed well, poses challenges to these properties and recognizing the increasing challenges and opportunities relating to tourism;

3. Expresses its appreciation to the States Parties of Australia, China, France, India, Sweden, Switzerland and the United Kingdom, and to the United Nations Foundation and the Nordic World Heritage Foundation for the financial and technical support to the World Heritage Tourism Programme since its establishment in 2001;

4. Welcomes the report of the international workshop on Advancing Sustainable Tourism at Natural and Cultural Heritage Sites (Mogao, China, September 2009) and adopts the policy orientation which defines the relationship between World Heritage and sustainable tourism ( Attachment A );

5. Takes note of the evaluation of the World Heritage Tourism Programme by the UN Foundation, and encourages the World Heritage Centre to take fully into account the eight programme elements recommended in the draft final report in any future work on tourism ( Attachment B );

6. Decides to conclude the World Heritage Tourism Programme and requests the World Heritage Centre to convene a new and inclusive programme on World Heritage and Sustainable Tourism, with a steering group comprising interested States Parties and other relevant stakeholders, and also requests the World Heritage Centre to outline the objectives and approach to implementation of this programme, drawing on the directions established in the reports identified in Paragraphs 4 and 5 above, for consideration at the 35th session of the World Heritage Committee (2011);

7. Also welcomes the offer of the Government of Switzerland to provide financial and technical support to specific activities supporting the steering group; further welcomes the offer of the Governments of Sweden, Norway and Denmark to organize a Nordic-Baltic regional workshop in Visby, Gotland, Sweden in October 2010 on World Heritage and sustainable tourism; and also encourages States Parties to support the new programme on World Heritage and Sustainable Tourism including through regional events and the publication of materials identifying good practices;

8. Based upon the experience gained under the World Heritage Convention of issues related to tourism, invites the Director General of UNESCO to consider the feasibility of a Recommendation on the relationship between heritage conservation and sustainable tourism. 

Attachment A

Recommendations of the international workshop

on Advancing Sustainable Tourism at Natural and Cultural Heritage Sites  

Policy orientations: defining the relationship between World Heritage and tourism

1. The tourism sector

The global tourism sector is large and rapidly growing, is diverse and dynamic in its business models and structures.

Tourists/visitors are diverse in terms of cultural background, interests, behaviour, economy, impact, awareness and expectations of World Heritage.

There is no one single way for the World Heritage Convention , or World Heritage properties, to engage with the tourism sector or with tourists/visitors.

2. The relationship between World Heritage and tourism

The relationship between World Heritage and tourism is two-way:

a. World Heritage offers tourists/visitors and the tourism sector destinations

b. Tourism offers World Heritage the ability to meet the requirement in the Convention to 'present' World Heritage properties, and also a means to realise community and economic benefits through sustainable use.

Tourism is critical for World Heritage:

a. For States Parties and their individual properties,

i. to meet the requirement in the Convention to 'present' World Heritage

ii. to realise community and economic benefits

b. For the World Heritage Convention as a whole, as the means by which World Heritage properties are experienced by visitors travelling nationally and internationally

c. As a major means by which the performance of World Heritage properties, and therefore the standing of the Convention , is judged,

i. many World Heritage properties do not identify themselves as such, or do not adequately present their Outstanding Universal Value

ii. it would be beneficial to develop indicators of the quality of presentation, and the representation of the World Heritage brand

d. As a credibility issue in relation to: i. the potential for tourism infrastructure to damage Outstanding Universal Value

i. the threat that World Heritage properties may be unsustainably managed in relation to their adjoining communities

ii. sustaining the conservation objectives of the Convention whilst engaging with economic development

iii. realistic aspirations that World Heritage can attract tourism.

World Heritage is a major resource for the tourism sector:

a. Almost all individual World Heritage properties are significant tourism destinations

b. The World Heritage brand can attract tourists/visitors,

i. the World Heritage brand has more impact upon tourism to lesser known properties than to iconic properties.

Tourism, if managed well, offers benefits to World Heritage properties:

a. to meet the requirement in Article 4 of the Convention to present World Heritage to current and future generations

b. to realise economic benefits.

Tourism, if not managed well, poses threats to World Heritage properties.

3. The responses of World Heritage to tourism

The impact of tourism, and the management response, is different for each World Heritage property: World Heritage properties have many options to manage the impacts of tourism.

The management responses of World Heritage properties need to:

a. work closely with the tourism sector

b. be informed by the experiences of tourists/visitors to the visitation of the property

c. include local communities in the planning and management of all aspects of properties, including tourism.

While there are many excellent examples of World Heritage properties successfully managing their relationship to tourism, it is also clear that many properties could improve:

a. the prevention and management of tourism threats and impacts

b. their relationship to the tourism sector inside and outside the property

c. their interaction with local communities inside and outside the property

d. their presentation of Outstanding Universal Value and focus upon the experience of tourists/visitors.

a. be based on the protection and conservation of the Outstanding Universal Value of the property, and its effective and authentic presentation

b. work closely with the tourism sector

c. be informed by the experiences of tourists/visitors to the visitation of the property

d. to include local communities in the planning and management of all aspects of properties, including tourism.

4. Responsibilities of different actors in relation to World Heritage and tourism

The World Heritage Convention (World Heritage Committee, World Heritage Centre, Advisory Bodies):

a. set frameworks and policy approaches

b. confirm that properties have adequate mechanisms to address tourism before they are inscribed on the World Heritage List

i. develop guidance on the expectations to be include in management plans

c. monitor the impact upon OUV of tourism activities at inscribed sites, including through indicators for state of conservation reporting

d. cooperate with other international organisations to enable:

i. other international organisations to integrate World Heritage considerations in their programs

ii. all parties involved in World Heritage to learn from the activities of other international organisations

e. assist State Parties and sites to access support and advice on good practices

f. reward best practice examples of World Heritage properties and businesses within the tourist/visitor sector

g. develop guidance on the use of the World Heritage emblem as part of site branding.

Individual States Parties:

a. develop national policies for protection

b. develop national policies for promotion

c. engage with their sites to provide and enable support, and to ensure that the promotion and the tourism objectives respect Outstanding Universal Value and are appropriate and sustainable

d. ensure that individual World Heritage properties within their territory do not have their OUV negatively affected by tourism.

Individual property managers:

a. manage the impact of tourism upon the OUV of properties

i. common tools at properties include fees, charges, schedules of opening and restrictions on access

b. lead onsite presentation and provide meaningful visitor experiences

c. work with the tourist/visitor sector, and be aware of the needs and experiences of tourists/visitors, to best protect the property

i. the best point of engagement between the World Heritage Convention and the tourism sector as a whole is at the direct site level, or within countries

d. engage with communities and business on conservation and development.

Tourism sector:

a. work with World Heritage property managers to help protect Outstanding Universal Value

b. recognize and engage in shared responsibility to sustain World Heritage properties as tourism resources

c. work on authentic presentation and quality experiences.

Individual tourists/visitors with the assistance of World Heritage property managers and the tourism sector, can be helped to appreciate and protect the OUV of World Heritage properties.  

Attachment B

Programme elements recommended by the Draft Final Report of the Evaluation of the World Heritage Tourism Programme by the UN Foundation:

1. Adopt and disseminate standards and principles relating to sustainable tourism at World Heritage sites;

 2. Support the incorporation of appropriate tourism management into the workings of the Convention ;

 3. Collation of evidence to support sustainable tourism programme design, and to support targeting;

 4. Contribution of a World Heritage perspective to cross agency sustainable tourism policy initiatives;

 5. Strategic support for the dissemination of lessons learned;

 6. Strategic support for the development of training and guidance materials for national policy agencies and site managers;

 7. Provision of advice on the cost benefit impact of World Heritage inscription;

 8. Provision of advice on UNESCO World Heritage branding.

1. Having examined Documents WHC-09/33.COM/5A, WHC- 09/33.COM/INF.5A.1, WHC-09/33.COM/INF.5A.2, and WHC-09/33.COM/INF.5A.3 ,

2. Recalling Decision 32 COM 5 adopted at its 32nd session (Quebec City, 2008),

3. Takes note with appreciation of the activities undertaken by the World Heritage Centre over the past year in pursuit of the Committee's five Strategic Objectives;

4. Takes also note of the findings of the study undertaken by UNESCO's Internal Oversight Service on the mapping of the workload of the World Heritage Centre presented in Document WHC-09/33.COM/INF.5A.3;

5. Notes with satisfaction that the World Heritage Centre is working with the secretariats of intergovernmental committees of related conventions such as the Convention for the Safeguarding of Intangible Cultural Heritage , and the Convention for the Protection of the Underwater Cultural Heritage-2001 and recommends that such cooperation be encouraged as this would further strengthen the work of the Centre;

6. Requests the World Heritage Centre to prepare a document on the World Heritage Convention and its cooperation and exchange with other conventions and programmes in the field of cultural heritage for discussion at the 34th session of the World Heritage Committee (2010);

7. Also requests the World Heritage Centre, in future reports on activities undertaken, to further strengthen the information and analysis available to States Parties by:

a) Retaining the current format to report activities and including an update on progress with implementing the Committee's decisions,

b) Describing the criteria by which the World Heritage Centre makes decisions as to which activities under the Convention it undertakes,

c) And including, on a discretionary basis, analysis of strategic issues and new directions;

8. Further requests the World Heritage Centre to produce, on an experimental basis, an indexed audio verbatim recording of the proceedings of the 33rd Session in addition to the standard summary records (as produced since the 26th session of the World Heritage Committee);

9. Notes the outline provided by the World Heritage Centre of its roles and the roles of the Advisory Bodies and agrees that this topic be further discussed at the 34th session of the Committee in 2010 under a separate agenda item;

10. Requests furthermore the World Heritage Centre to outline the forward direction of the World Heritage thematic programmes and initiatives, to enable an understanding of how these themes connect with and integrate into general programmes, and how they might be resourced;

11. Notes that the Centre already proactively engages women in its Heritage Programmes in Asia, Africa and the Caribbean as part of its gender balance policy and the provision of equal opportunity to all, and recommends that gender balance and community involvement be prioritized in the Centre's programmes;

12. Adopts the World Heritage Thematic Programme on Prehistory presented in Annex 1 of document WHC-09/33.COM/5A ;

13. Requests the World Heritage Centre to reconsider the term "prehistory", to better recognize the continuing cultures of indigenous communities, to ensure global representation in the identification and conservation of related properties, and to present a report on progress in developing an Action Plan on Prehistory and World Heritage at its 34th session in 2010;

14. Notes with concern the ongoing destruction of some of these fragile sites, including the recent destruction of the Rock Art sites of Tardrat Acacus in Libya, and requests the State Party to take immediate action and other measures as necessary to address the problem in consultation with the World Heritage Centre and to invite a joint World Heritage Centre / ICOMOS mission;

15. Expresses its gratitude to the Governments of Bahrain, South Africa and Spain for the financial and technical support for the various international scientific encounters, and recognizes the proposal of the Government of Spain in establishing a centre for the research of Prehistory;

16. Recalling the Decision of the World Heritage Committee 31 COM.21C to carry out a programme of sustainable development concerning the conservation of earthen architecture, thanks the Governments of Italy and France for their support of the programme on earthen architecture in Africa and the Arab States in particular, and requests the potential financial donors and the States Parties to support the implementation of activities and further requests the World Heritage Centre to submit a progress report at its 35th session in 2011;

17. Takes note of the progress report on the World Heritage Tourism Programme;

18. Thanks the Governments of Australia, China, France, India, Switzerland and United Kingdom, who have worked in close collaboration with the World Heritage Centre and the Advisory Bodies, the World Tourism Organization and other partners, for contributing to the Initiative of Sustainable Tourism;

19. Expresses its gratitude to the Governments of Australia and China for the organization of a workshop on sustainable tourism at the World Heritage site, Mogao Caves, China, in September-October 2009 and requests that the following elements be submitted to the Committee for examination at its 34th session in 2010:

a) A report on the workshop,

b) The subsequent recommendations of the workshop regarding the adoption of best practices policy guidance, and concerning the changes proposed for the Operational Guidelines for the implementation of the World Heritage Convention ,

c) A document concerning the progress of the World Heritage Programme on Tourism;

20. Finally requests the Director of the World Heritage Centre to identify supplementary sources of funding to put into place a sufficient number of staff and resources at the World Heritage Centre and the Advisory Bodies in order to continue to efficiently contribute to the resolution of problems related to World Heritage conservation.

XVII.8 The Secretariat provided the following justifications for the selection: 

  • Tourism - growing threats on World Heritage sites from tourism which, if sustainably managed could offer socio-economic development opportunities;
  • Forests - since close to 60 of the natural sites on the World Heritage List are forests and that the lessons being learned from the large-scale UNESCO-UN Foundation projects in the tropical forest sites in the Democratic Republic of the Congo can serve as case studies to enrich the programme;
  • Cities - since close to 200 of the cultural sites on the List are historic centres or entire cities, and because 20% of the Fund's international assistance have served to address the challenge of urban heritage conservation;
  • Earthen structures - since some 30 of the cultural sites on the List are included in this category, and due to the particularity of conservation of earthen heritage, and threats.

XVII.10 The Committee expressed its appreciation for the clarity of the presentation and the justifications provided. Indicating strong support for the overall programming approach, the Committee however indicated the need for the programme to respond to the priorities established by the Committee and to create strong links with the results of the Global Strategy actions and Periodic Reporting. The Committee approved the four proposed themes of the programmes in this first series of initiatives and authorized the Centre to proceed in their development.

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United nations world tourism organization (unwto).

Activity Start date ongoing:  Ongoing Activity End date ongoing:  Ongoing Activity:  UNWTO takes charge of the promotion of responsible, sustainable and universally accessible tourism. UNWTOpromotes the value of tourism as a driver of economic growth, inclusive development and environmentalsustainability, and offers leadership and support in advancing knowledge and tourism policies worldwide.Recognizing the UNWTO’s role in promoting the potential of tourism in fighting poverty and achieving the SDGs,the UN General Assembly declared 2017 as the International Year of Sustainable Tourism for Development(IY2017) and as of July 2017, UNWTO features on the DAC/OECD’s list of development assistance organizations.Tourism is included in SDG 14: ‘Conserve and sustainably use the oceans, seas and marine resources forsustainable development’ (besides the SDG 8: ‘Promote sustained, inclusive and sustainable economic growth,full and productive employment and decent work for all and SDG 12: ‘Sustainable Consumption and Production’).Nevertheless, given its cross-cutting nature, it can advance on all 17 SDGs.• In recent years, several capacity-building activities have been carried out by UNWTO and its member states(on a bilateral or regional level) and also with the support of some of the UNWTO Sustainable TourismObservatories in various coastal countries. An example of such a successful project could be the COASTproject (http://www.un.org/depts/los/nippon/documents/Non_recurrent_e_publication_Oceans_final.pdf).• UNWTO pays special attention also to the situation of Small Islands Developing States (SIDS) and to theirchallenges related to the development of a sustainable tourism.• Given the importance attached by UNWTO to the maritime, coastal and inland water tourism, upon theproposal of the Committee on Tourism and Competitiveness, the 22nd General Assembly adopted in China, inSeptember 2017 the definition of “Maritime, coastal and inland water tourism”. The adopted definitions areavailable on this page: http://cf.cdn.unwto.org/sites/all/files/pdf/ctc_definitions_en_web.pdf. Objectives:  Promotion of responsible, sustainable and universally accessible tourism including maritime, coastal and inland water tourism Lead Organization/Partners :  United Nations World Tourism Organization (UNWTO) Scope of Activity:  Global Websites:  http://www.un.org/depts/los/nippon/documents/Non_recurrent_e_publication_Oceans_final.pdf http://cf.cdn.unwto.org/sites/all/files/pdf/ctc_definitions_en_web.pdf Activity Start date:  Ongoing Activity End date:  Ongoing Submitted By:  Relevant Stakeholder Relevant Stakeholder:  United Nations World Tourism Organization (UNWTO)

How global tourism can become more sustainable, inclusive and resilient

A sanitary mask lies on the ground at Frankfurt Airport

A sanitary mask lies on the ground at Frankfurt Airport Image:  Reuters/Ralph Orlowski

.chakra .wef-1c7l3mo{-webkit-transition:all 0.15s ease-out;transition:all 0.15s ease-out;cursor:pointer;-webkit-text-decoration:none;text-decoration:none;outline:none;color:inherit;}.chakra .wef-1c7l3mo:hover,.chakra .wef-1c7l3mo[data-hover]{-webkit-text-decoration:underline;text-decoration:underline;}.chakra .wef-1c7l3mo:focus,.chakra .wef-1c7l3mo[data-focus]{box-shadow:0 0 0 3px rgba(168,203,251,0.5);} Ahmed Al-Khateeb

sustainable tourism world tourism organization

.chakra .wef-9dduvl{margin-top:16px;margin-bottom:16px;line-height:1.388;font-size:1.25rem;}@media screen and (min-width:56.5rem){.chakra .wef-9dduvl{font-size:1.125rem;}} Explore and monitor how .chakra .wef-15eoq1r{margin-top:16px;margin-bottom:16px;line-height:1.388;font-size:1.25rem;color:#F7DB5E;}@media screen and (min-width:56.5rem){.chakra .wef-15eoq1r{font-size:1.125rem;}} The Great Reset is affecting economies, industries and global issues

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.chakra .wef-1nk5u5d{margin-top:16px;margin-bottom:16px;line-height:1.388;color:#2846F8;font-size:1.25rem;}@media screen and (min-width:56.5rem){.chakra .wef-1nk5u5d{font-size:1.125rem;}} Get involved with our crowdsourced digital platform to deliver impact at scale

Stay up to date:, the great reset.

  • Tourism rose to the forefront of the global agenda in 2020, due to the devastating impact of COVID-19
  • Recovery will be driven by technology and innovation – specifically seamless travel solutions, but it will be long, uneven and slow
  • Success hinges on international coordination and collaboration across the public and private sectors

Tourism was one of the sectors hit hardest by the global pandemic. 2020 was the worst year on record for international travel due to the global pandemic, with countries taking decisive action to protect their citizens, closing borders and halting international travel.

The result was a 74% decline in international visitor arrivals, equivalent to over $1 trillion revenue losses , and an estimated 62 million fewer jobs . The impact on international air travel has been even more severe with a 90% drop on 2019 , resulting in a potential $1.8 trillion loss. And while the economic impact is dire in itself, nearly 2.9 million lives have been lost in the pandemic.

The path to recovery will be long and slow

Countries now face the challenge of reopening borders to resume travel and commerce, while protecting their populations’ health. At its peak, the World Tourism Organization (UNWTO) reported in April 2020 that every country on earth had implemented some travel restriction , signalling the magnitude of the operation to restart travel.

Have you read?

Tourism industry experts fear long road to recovery, how we can prioritize sustainability in rebuilding tourism, covid-19 could set the global tourism industry back 20 years.

Consequently, the path to recovery will be long and slow. The resurgence of cases following the discovery of new variants towards the end of last year delivered another disappointing blow to the travel industry. Any pickup over the summer months was quashed following a second wave of lockdowns and border closures . Coupled with mixed progress in the roll-out of vaccination programs, I predict that we will not see a significant rebound in international travel until the middle of this year at best.

Others echo my fears. The International Air Transport Association (IATA) forecasts a 50.4% improvement on 2020 air travel demand, which would bring the industry to 50.6% of 2019 levels . However, a more pessimistic outlook based on the persistence of travel restrictions suggests that demand may only pick up by 13% this year, leaving the industry at 38% of 2019 levels. McKinsey & Company similarly predict that tourism expenditure may not return to pre-COVID-19 levels until 2024 .

How to enhance sustainability, inclusivity and resilience

Given its economic might – employing 330 million people, contributing 10% to global GDP before the pandemic, and predicted to create 100 million new jobs – restoring the travel and tourism sector to a position of strength is the utmost priority.

The Great Reset provides an opportunity to rethink how tourism is delivered and to enhance sustainability, inclusivity and resilience. We must also address the challenges – from climate change and “ overtourism ” to capacity constraints – that we faced before the pandemic, while embracing traveller preferences, as we rebuild.

A 2018 study found that global tourism accounted for 8% of global greenhouse gas emissions from 2009 to 2013 ; four times higher than previous estimates. Even more worryingly, this puts progress towards the Paris Agreement at risk – recovery efforts must centre around environmental sustainability.

Furthermore, according to a study on managing overcrowding, the top 20 most popular global destinations were predicted to add more international arrivals than the rest of the world combined by 2020 . While COVID-19 will have disrupted this trend, it is well known that consumers want to travel again, and we must address the issues associated with overcrowding, especially in nascent destinations, like Saudi Arabia.

The Great Reset is a chance to make sure that as we rebuild, we do it better.

There is no consensus about when the tourist industry will recover from the pandemic

Seamless solutions lie at the heart of travel recovery

Tourism has the potential to be an engine of economic recovery provided we work collaboratively to adopt a common approach to a safe and secure reopening process – and conversations on this are already underway.

Through the G20, which Saudi Arabia hosted in 2020, our discussions focused on how to leverage technology and innovation in response to the crisis, as well as how to restore traveller confidence and improve the passenger experience in the future .

At the global level, across the public and private sectors, the World Economic Forum is working with the Commons Project on the CommonPass framework , which will allow individuals to access lab results and vaccination records, and consent to having that information used to validate their COVID status. IATA is trialling the Travel Pass with airlines and governments , which seeks to be a global and standardized solution to validate and authenticate all country regulations regarding COVID-19 travel requirements.

The provision of solutions that minimize person-to-person contact responds to consumer wants, with IATA finding that 85% of travellers would feel safer with touchless processing . Furthermore, 44% said they would share personal data to enable this, up from 30% months prior , showing a growing trend for contactless travel processes.

Such solutions will be critical in coordinating the opening of international borders in a way that is safe, seamless and secure, while giving tourists the confidence to travel again.

Collaboration at the international level is critical

The availability of vaccines will make this easier, and we have commenced our vaccination programme in Saudi Arabia . But we need to ensure processes and protocols are aligned globally, and that we support countries with limited access to vaccinations to eliminate the threat of another resurgence. It is only when businesses and travellers have confidence in the systems that the sector will flourish again.

In an era of unprecedented data and ubiquitous intelligence, it is essential that organizations reimagine how they manage personal data and digital identities. By empowering individuals and offering them ways to control their own data, user-centric digital identities enable trusted physical and digital interactions – from government services or e-payments to health credentials, safe mobility or employment.

sustainable tourism world tourism organization

The World Economic Forum curates the Platform for Good Digital Identity to advance global digital identity activities that are collaborative and put the user interest at the center.

The Forum convenes public-private digital identity collaborations from travel, health, financial services in a global action and learning network – to understand common challenges and capture solutions useful to support current and future coalitions. Additionally, industry-specific models such as Known Traveller Digital Identity or decentralized identity models show that digital identity solutions respecting the individual are possible.

The approach taken by Saudi Arabia and its partners to establish consensus and build collaborative relationships internationally and between the public and private sectors, should serve as a model to be replicated so that we can maximize the tourism sector’s contribution to the global economic recovery, while ensuring that it becomes a driver of prosperity and social progress again.

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The views expressed in this article are those of the author alone and not the World Economic Forum.

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Zanzibar joins GSTC

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UPCOMING WEBINARS

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Greenview: Climate crisis and the tourism industry | May 9th, 2024

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“ We are honored to be among the first U.S. destinations to join the GSTC . We look forward to collaborating with GSTC and the Los Angeles City Tourism Department to build a thriving industry that improves the quality of life for all Angelenos. “ Adam Burke President and CEO, Los Angeles Tourism & Convention Board
“There can be hundreds of different sustainable tourism standards to choose from. The Global Sustainable Tourism Council has a reliable guide, and maintains recent sustainability criteria for hotels, destinations and tour operators.” Erik Solheim  Previous Executive Director, UN Environment
“Taking WWF’s recommendation of GSTC also simplified processes for RCL and promises to do the same for consumers.” Stephanie DeMars Corporate Responsibility Specialist, Royal Caribbean Cruises
“ Collaborating with an esteemed body like GSTC reinforces our dedication to leading the industry towards a more sustainable future. It’s imperative that we work with key global players like GSTC to drive change, set benchmarks, and inspire others to follow.” Julia Simpson WTTC President & CEO
“We want to increase consumer awareness of GSTC as the leading tourism sustainability standard. In the future, we hope that all certified suppliers will be able to use the GSTC logo.” Jim Sano Vice President for Travel, Tourism and Conservation, WWF
“ Joining the GSTC signifies our unwavering commitment to ensuring our activities are consistent with the long-term health of the communities and ecosystems where we operate. Through the GSTC community, we look forward to further collaboration with our partners across the travel and tourism industry to pave the way for a more sustainable and vibrant future . “ Caitrin O’Brien Vice President, Environmental, Social and Governance (ESG) at Four Seasons Hotels and Resorts
“ The GSTC certification is a testament to Marina Bay Sands’ ongoing commitment to minimize our environmental impact while providing our guests with a luxurious experience. Being the largest hotel in Singapore to be GSTC-certified shows our commitment in raising the bar for the industry and inspiring other players to adopt more sustainable practices. “ Meridith Beaujean Executive Director of Sustainability, Marina Bay Sands
“ The GSTC’s Industry Criteria played an important role from the very beginning in terms of how we set that measure and approached the overall development of the program. For the Travel Sustainable program and all the relevant interconnected systems we have in place at Booking.com to support it to have achieved GSTC-Recognized status is something we are incredibly proud of and encourages us to continue evolving the program further in line with these high standards .” Danielle D’Silva Head of Sustainability at Booking.com
“We have been using the GSTC Criteria to prepare service providers and DMOs for possible future certifications.” Annika Sandström Tourism Manager, Region Västerbotten (Sweden)
“ Japan Airlines is honored to become a member of the GSTC. JAL places ESG strategy at the core of its management plan and strives to make various efforts. We expect to learn a lot from the council and make progress in our efforts to realize a sustainable society. “ OCHI Kenichiro Managing Executive Officer of Japan Airlines
“ With members spanning across the world, GSTC’s rigorous accreditation program not only elevates our initiative but also ensures that the hospitality sector worldwide moves toward a unified vision of sustainability .” Julia Simpson WTTC President & CEO
“ Being part of the GSTC provides us with ongoing connection to a global framework and network of professionals who are looking to solve the same challenges. We are really motivated to be part of it, and to learn, share and work together to ensure the industry we all love stays protected and respected for our future generations to enjoy. “ Jemma Fastnedge  Chief Sustainability Officer, Big Red Group
“The St. Kitts Sustainable Destination Council was founded based on the principles of the GSTC Criteria for Destinations following St. Kitts and Nevis’s GSTC destination sustainability assessment.” Diannille Taylor‑Williams St. Kitts Ministry of Tourism
“ Certifications give travelers reassurance and orientation. However, we also know there are certifications of varying quality in the tourism sector. That’s why we have been working with the GSTC, the Global Sustainable Tourism Council, for our hotels since 2012. We only accept sustainability certifications that are recognised by the independent GSTC and meet its strict standards .” Ian Corbett Head of Sustainability in TUI Group’s international sustainability team
“RCL has endorsed the Global Sustainable Tourism Council (GSTC), regarded by WWF as the leading standard for global sustainable tourism” Royal Caribbean Cruises
“Accredited Certification Bodies certify hotels, tour operators, and destinations to the GSTC Criteria. GSTC supports destinations in implementing the Criteria through trainings and assessments” World Travel & Tourism Council
“To find a destination that’s officially certified as taking sustainability issues seriously, visit the GSTC (Global Sustainable Tourism Council) website” Skyscanner
“By the end of 2021, we aim for all tour operators used by MSC Cruises at our frequent destinations to be certified to a GSTC certification programme, or to be engaged in the process.” MSC Cruises
“We have aligned our LightStay management system with the criteria of the UN-founded Global Sustainable Tourism Council (GSTC), the most respected seal of approval for sustainable travel and tourism practices.” Hilton
“We’re working with the Global Sustainable Tourism Council (GSTC) and other sustainability experts to share what properties like yours can do to make positive change in the industry.” Agoda
“TUI delivered 10.3 million ‘greener and fairer’ holidays through 1,688 hotels that were certified to a standard recognised by the Global Sustainable Tourism Council in 2019.” TUI Group
“For the past two years, the Global Sustainable Tourism Council (GSTC) has been busy accrediting certification bodies to certify highly sustainable operators” Lonely Planet
“Accredited Certification Bodies certify hotels, tour operators, and destinations to the GSTC Criteria. GSTC supports destinations in implementing the Criteria through trainings and assessments” McKinsey & Company
“The GSTC Criteria are the most credible global standards for sustainable tourism based on a highly inclusive development process. They provide a holistic definition of sustainability in tourism” One Planet Network
“Planning a getaway? Consider destinations, hotels, and tour operators that meet Global Sustainable Tourism Council (GSTC) standards. By doing so, you can minimize your environmental impact and send a powerful message to the travel industry about sustainable travel choices.” World Wildlife Fund (WWF)
“Think carefully about where to stay. Look for leading eco certification badges, such as the non-profit Global Sustainable Tourism Council” The Guardian
“We continue to identify opportunities to achieve GSTC certification for our hotels to ensure the sustainability of our operations.” Hilton
“The ATTA believes in the universal standards put forth by the Global Sustainable Tourism Council and that tourism businesses and destinations should adopt the criteria specifically in these four areas.” ATTA
“TUI encourages all hotels offered to its 27 million customers to obtain certification that meets the GSTC Criteria. Sustainability expectations for accommodation suppliers are set in contracts.” TUI Group
“To evaluate a certification program, check to see if it has been reviewed by the Global Sustainable Tourism Council – GSTC, an independent nonprofit that has established standards for sustainability in travel” The New York Times
“There are lots of different certification bodies offering eco-certifications around the world. We’d recommend selecting one that is officially recognised or accredited by the Global Sustainable Tourism Council (GSTC)” Booking.com
“For a list of global vendors, destinations, and hotels that abide by certain sustainability standards, explore the database at the Global Sustainable Tourism Council” Condé Nast Traveler
“No other organization than GSTC stands for such a diverse and global group of sustainable tourism players. The regular exchange with GSTC has significantly helped us to strengthen our approach and to learn from the best practices of the international network GSTC unites.” Switzerland Tourism
“The Global Sustainable Tourism Council (GSTC) is a comprehensive resource for learning about tourism businesses and destinations that strive to protect and sustain the world’s natural and cultural resources.” The Globe and Mail

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  • UNTWO input to HLPF 2020
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The World Tourism Organization (UNWTO) is the United Nations (UN) Specialized agency responsible for the promotion of tourism as a driver of economic growth, inclusive development and environmental sustainability and offers leadership and support to the sector in advancing knowledge and tourism policies worldwide. The Organization’s programme of work is guided by the principles of its Global Code of Ethics for Tourism (GCET, 1999), a key document for guiding the development of tourism and serves as a frame of reference for the different stakeholders in the tourism sector in promoting and developing tourism with a view “to contributing to economic development, international understanding, peace, prosperity and universal respect for, and observance of, human rights and fundamental freedoms for all without distinction as to race, sex, language or religion”.

UNWTO advocates for tourism as a key driver of socio-economic growth and development and supports the development and implementation of sustainable tourism policies and practices which makes optimal use of environmental resources, respects the socio-cultural authenticity of host communities and provides socio-economic benefits for all.

The 2020 Session of the High-level political forum on sustainable development (HLPF), organized under the auspices of the Economic and Social Council (ECOSOC), will be addressing the theme of “Accelerated action and transformative pathways, realizing the decade of action and delivery for sustainable development”. During these turbulent times of the Coronavirus (COVID-19), the collective decisions and actions of the UN system and the global community towards the delivering on the 2030 Agenda and the decade of action have become ever more relevant and important.

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The Best Destinations for Sustainable Travel

By Nicole Kliest

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When it comes to sustainability, travel can feel like a double-edged sword. On one hand, exploring the world helps to cultivate empathy towards new cultures and can lead to radical change. On the other, the potential emissions from hopping on a plane and touring around a destination is at odds with a cleaner planet. This is why there’s no silver bullet solution to making travel more sustainable —it’s nuanced.

“When talking about a sustainable destination, different factors come into play,” explains Roi Ariel, the general manager at The Global Sustainable Tourism Council (GSTC), an organization that sets global standards for sustainability in travel and tourism. “The management teams at destinations considered sustainable understand that ‘sustainability’ is a journey that is never complete.” Therefore, a dynamic approach is surely the way forward, with considerations stretching from sustainable management and socioeconomic implications to cultural and environmental impacts.

“I think what makes a hotel obviously sustainable from a guest perspective is conscious communication regarding all their initiatives to make their operations more sustainable,” says Few & Far co-founder Sarah Dusek, adding that “if a hotel isn’t talking about their initiatives, chances are they don’t have any.” There are baseline considerations that should already be put in place, such as minimizing (or eliminating) single-use plastics and the implementation of eco-friendly products such as soaps and cleaning products. “Conscious connection with sourcing of food is something I also expect to see,” Dusek says, noting the more local the better. Energy efficiencies and waste management strategies are also paramount, she notes, and often incorporate alternate, innovative sources such as solar power.

More broadly speaking, we can look to entire regions as sustainable travel destinations that prioritize conscientious tourism simply by checking for accreditations, like the GSTC certification. “Türkiye for example, has taken a big step towards sustainability as a destination,” Ariel says, noting that the country has developed the first mandatory national program for accommodations based on the GSTC criteria. “From 2023 through 2030, all accommodations in Türkiye must be certified through a GSTC-Accredited Certification Body.”

Keeping these complexities in mind, scroll below to explore eight unique sustainable travel destinations destinations this year, from biodiverse Costa Rica to the remote arctic shorelines of Norway.

Bawah Reserve , Indonesia

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Six islands, 13 beaches, three lagoons, and 100 hectares of lush forest comprise the remote Anambas Islands situated in the South China Sea. Bawah is the first island in Indonesia to be powered by a renewable microgrid and is also certified as a five-star resort under the Singing Blue WWF program. Guests who journey to the otherworldly reserve can witness the property’s 18 floating solar platforms (enough to service most of the island’s energy needs) and can dine at the restaurants with produce that comes from their own permaculture vegetable and herb gardens. 98 percent of Bawah Reserve’s employees come from Indonesia and each month, their so-called ‘ECOmmittee’ strategizes on initiatives ranging from turtle conservation to beach clean-ups.

Rwanda , Africa

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For the ultimate bucket list adventure that slots in well with sustainability-focused travel, gorilla trekking in Rwanda ranks high on the list. The country is already well-regarded for its commitment to conservation and responsible tourism, and Dusek’s Few & Far itinerary supports rural communities in the Masai Mara in Kenya as well as rural female empowerment through female tracking, guiding, and porter teams. While on the trip, guests will also be introduced to the Mara Conservancy Canine Anti-Poaching Unit to learn about how their trip supports the company’s mission.

Peninsula Papagayo , Costa Rica

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Costa Rica has long been a leader in sustainable tourism, having set goals to be the first carbon neutral country in the world and producing nearly 93 percent of its electricity from renewable resources. Peninsula Papagayo is located in the northwestern province of Guanacaste and is home to one of the largest dry tropical forests in Central America. The 1,400-acre resort community is hyper-focused on sustainability, with a committee structure made up of six different entities. While initiatives range—from opening a child care clinic to conservation of archaeological sites—their home gardens project ( huertas caseras ) is especially of note; it empowers local families to grow vegetables and legumes on their own land using drip irrigation (a necessity due to the uniquely dry climate), also supplying produce for the restaurants at properties like the Four Seasons Resort Peninsula Papagayo, Costa Rica .

Lyngen Alps , Norway

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Finally check the northern lights off your list this year with a visit to the Lyngen Alps, a breathtaking destination beloved for its rugged mountain peaks and pristine wilderness. The region concentrates its sustainability efforts on employment, nature conservation, and local culture, while encouraging visitors to choose accommodation that funnels back into these initiatives. The Aurora Lodge (exclusive to luxury tour operator Black Tomato) is nestled in the heart of the Norwegian wilderness overlooking the Norwegian Sea on over 200,000 square meters of private, protected land. All native trees including birch, pine, and fir have been preserved, providing shelter for local elks and enriching the lodge’s natural surroundings.

Lake Lucerne , Switzerland

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For a spa getaway that replenishes both you and the planet, head for Bürgenstock Hotels & Resort in Switzerland. This tranquil property on Lake Lucerne received the Green Globe certification, the ‘Swisstainable’ classification Level 3 from Switzerland Tourism, and was recognized as one of The Leading Hotels of the World’s Sustainability Leaders. Their primary efforts are focused on environmental protection, historic preservation, and social responsibility. (For example: the resort uses a unique energy system that uses deep, cold lake water to cool and heat the entire property.) Guests can partake in immersive experiences celebrating sustainability efforts like regenerative dining tasting menus and harvesting honey from the resident beehives.

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Bhutan made headlines when it announced its ‘ High Value, Low Volume’ tourism strategy, which centers on attracting mindful, responsible visitors. (They’ve also introduced a Sustainable Development Fee for those entering.) If a country that’s over 70 percent covered by forest sounds up your alley, head for this Buddhist kingdom in the striking Himalayas on a curated journey with GeoEx . The itinerary includes breakfast with monks, wandering around monasteries, hiking through hidden valleys, and wellness treatments like a Bhutanese herbal body scrub at the Six Senses Lodge .

Tetiaroa , French Polynesia

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There’s nowhere in the world quite like French Polynesia , with its turquoise-tinted waters and lush mountainous landscapes rivaled only by rich cultural traditions and local culinary scene. Set your sights on The Brando , a luxury resort anchored by Marlon Brando’s original vision for sustainable tourism to French Polynesia. It was the first resort in the world to obtain LEED Platinum certification and a few on-property initiatives include airstrip solar panels for energy and hot water heating, wastewater irrigation, and a Sea Water Air Conditioning program. While vacationing here, go on a naturalist-led tropical safar i or take a bird tour to spot local breeds like boobies, terns, and egrets.

San Pedro de Atacama , Antofagasta, Chile

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Tucked away in the high northern deserts of Chile lies Tierra Atacama , a luxury escape that’s widely considered a South American leader in renewable energy and sustainability. This picturesque region is beloved for its distinct landscapes, from sand dunes and hot springs to canyons and geysers. The property’s initiatives embrace these natural surroundings through solar power, on-site water sourcing, and community engagement. It was one of the first hotels on the continent to produce solar-powered electricity and is capable of supplying 100 percent of its water needs.

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How underwater statues and organic farms help grenada stay sustainable.

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"Coral Carnival" by Jason deCaires Taylor at the Underwater Sculpture Park in Grenada.

Theresa Marryshow is an organic farmer on an unlikely mission.

It's not that she grows some of the tastiest arugula, cucumbers, and lettuce on the east side of Grenada, a small island in the British West Indies — although she does.

She also has a message for visitors: This is a place with the potential to feed itself and its guests sustainably.

"People don't understand how the food gets here," says Marryshow, a retired government agricultural officer who manages her family farm in Bacolet, St. David, in the rural southeastern part of the island. "They don't know that someone prepared the soil and planted it and took care of it and harvested it."

Visitors come to Grenada for its white sandy beaches and rainforests and to hang out at its famous all-inclusive resorts like Sandals Sandals La Source Grenada and Spice Island Beach Resort. But Marryshow, who is also the president of the Grenada Network of Rural Women Producers, wants them to come away with new ideas about sustainability and ways to save the planet.

She's getting help from forward-looking hotels, environmental activists who are building remarkable underwater attractions, and other farmers who have a spiritual connection to the land. And once visitors understand the scope of the problem — and the possible solutions — Marryshow says a lightbulb goes off, "and they get it."

This is part five in a series about sustainable tourism in Central America and the Caribbean. Here's part one about sustainability in Panama , part two about saving Bonaire's number one tourist attraction , part three about Aruba’s struggles to stay sustainable , and part four about Curaçao’s conservation efforts .

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Theresa Marryshow of T's EcoGarden picks ochre at her organic farm in Bailles Bacolet, Grenada.

Supplying fresh produce to Grenada — and more

Cooperative farming caught on during the pandemic, when Grenada, like many islands, was cut off from the rest of the world. Marryshow had started her organic farm on a small plot of land. The Sandals Foundation, a nonprofit organization that helps local communities, asked if she could supply it with the fruits and vegetables that the resort needed. The foundation also offered to help her build a new deck and kitchen to accommodate the increased demand. Marryshow supplied Sandals with boxes of lettuce, mint, peppers and herbs regularly.

Marryshow says the idea grew quickly.

"Soon, other hotels and restaurants were interested in what we had," she says.

Marryshow then helped create a network of farmers who specialized in various fruits or vegetables. Some supplied fruit such as mangos, bananas and breadfruit. Others grew herbs like oregano and mint.

"Oftentimes, we tap into their network to find what we need from them," says Deleon Forrester, a spokeswoman for Sandals La Source Grenada.

Several times a month, Marryshow also hosts a group of guests from Sandals La Source Grenada and other resorts for brunch. She offers them a tour of her farm and serves a light brunch of cocoa tea, bread made from breadfruit flour and fresh eggs from her farm.

"I want people to know that you can do this, that you can be sustainable in a place like Grenada," she says.

Her message resonates on this island.

Janelle Hopkin, managing director of Spice Island Beach Resort in Grenada, with the hotel's organic ... [+] farmer, Delon Williams.

From farm to table at Spice Island Beach Resort

At Spice Island Beach Resort , an all-inclusive hotel south of St. George's on Grenada's Caribbean side, they're taking the idea of farm-to-table seriously.

Janelle Hopkin, the resort's managing director, says she grew tired of simply talking sustainability — it was all talk and no action — so she decided to act. So she started an organic herb and vegetable garden on the property.

"It's where we grow all of our vegetables, like lettuce, and herbs that we use in our recipes," she explains.

Calling it a garden may be an understatement. It's big enough to be a farm, and it practices sustainability by collecting and recycling rainwater, composting food waste, and avoiding pesticides.

Hopkin says there's an appetite for farm-to-table food in her on-property restaurant, Oliver. But there's an inherent challenge in running a five-star property and trying to be sustainable.

She says practicing sustainability requires intent — and that usually brings with it some discomfort.

For example, when the hotel installed sensors that automatically turned off air-conditioners when guests opened their patio doors to walk on to the beach, it meant that they had to be prepared to return to a room that was not at the ideal temperature and that would take 10 to 15 minutes to cool down again.

"It requires the guests themselves to have a sustainability mindset and to actively participate in the hotel’s conservation efforts," says Hopkin.

But farming isn't the only way Grenada is trying to stay sustainable.

Phil Saye, founder of the Grenada Artificial Reef Project, stands at the beach at Calabash Grenada, ... [+] one of the island's leading resorts for sustainability.

This underwater sculpture park that could save Grenada's reefs

Phil Saye is also on a mission in Grenada. He wants to save the fragile reefs surrounding the island.

Back in 2006, he noticed that too many boats were drawn to picturesque Flamingo Bay and slowly destroying the reef. Saye, who then owned a dive business, teamed up with Jason deCaires Taylor , a British artist who lived on the island, to create the Grenada Underwater Sculpture Park in the Molinere Beauséjour Marine Protected Area just north of Grenada's capital, St. George's.

Today, the sculpture park is a legend in the Caribbean and one of the island's most-visited attractions. Divers and snorkelers can tour 96 submerged works of art, including the recently installed Coral Carnival , a collection of statues in a Carnival procession.

Visitors are incredulous when they surface from their dives. Submerged art is the last thing they expected to see in the Caribbean. When they find out that the statues are also good for sustainability because they pull visitors away from the reef, they consider it a bonus.

Saye also went on to found the Grenada Artificial Reef Project , which has sunk concrete pyramids off the coast in an effort to protect the existing reef. Most of the organization's reef conservation efforts are taking place away from recreational dive boats, and they are keeping the marine environment healthy, he says.

"The idea was to give a stable structure to recruit marine life and increase the biodiversity of the area," says Saye.

That would keep divers off the reef, and potentially attract new life to the area. Coral and plankton quickly attach to anything you sink in these waters, creating an artificial reef.

Sitting in the open-air lobby of the Calabash Grenada , an all-inclusive property near the airport, Saye says Grenada has come a long way since he started pushing for a more environmentally sustainable island. Bureaucrats have questioned him. Hotels have been wary of his activism. But interestingly, the support from the community has always been there. And there's a reason why.

Atiba Mawuto, a Rastafarian farmer, stands next to a large breadfruit tree in Grenada. Rastafarian ... [+] ideas about sustainability are influencing the island's push for environmental conservation.

How sustainability works in Grenada

Compared with other destinations, sustainability is an easy sell in Grenada. Ask anyone about the importance of environmental conservation, and they will gladly tell you what they've done. Cab drivers here will describe what's in their herb gardens or have a conversation about the solar panels they want to buy to make their homes less dependent on the electrical grid.

To find out why Grenadians feel they are in harmony with nature, you have to visit with Atiba Mawuto, a Rastafarian farmer who lives in the rural Mamma Cannes region of the island, high in the green hills overlooking the Atlantic.

Mawuto grows exotic fruits and herbs here, including nutmeg, bananas, and cocoa. He also offers tours of the farm and explains the Rastafarian approach to managing natural resources. Rastafarianism teaches self-sufficiency and sustainability through responsible land use.

He's encouraged that visitors to Grenada have been interested in his approach to sustainability. It's about using only what you need and recycling and, above all, listening to nature. When tourists see his farm and hear him talk about sustainability, they understand what's at stake. And they know what has to change.

Real sustainability, he says, "is a way of life."

Christopher Elliott

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Why the Future of Sustainable Tourism Might be Rural

S ustainable tourism is becoming not only a much-needed trend within the global travel and tourism industry, but also a necessity. From hotels taking steps to measure and reduce their energy, waste and plastics consumption to tour operators becoming certified B corporations , there’s no shortage of opportunities the industry is taking to become better for everyone. 

Yet as the industry continues becoming more thoughtful about its impact on the world, there’s one growing method to combat overtourism, encourage completion of the UN’s Sustainable Development Goals and support local economies and traditional ways of life: rural tourism.

Rural tourism, according to the United Nations World Tourism Organization’s (UNWTO) new publication, “ Tourism and Rural Development: A Policy Perspective, ” is defined as “a type of tourism activity in which the visitor’s experience is related to a wide spectrum of products linked to nature activities, agriculture, ways of life and rural cultures…Rural tourism activities take place in non-urban settings with the following characteristics: 1. low population density, 2. landscapes and land use planning where agriculture and forestry prevail, and 3. Social structures and traditional ways of life.”

Why might rural tourism become a disrupting force for good in the industry? 

Supporting the Common Good

Rural tourism can help support rural communities in a few ways, but especially so by encouraging community-based tourism and creating economic opportunities in areas that currently experience “employment droughts,” a systemic lack of jobs that lead many people to move into cities for better employment opportunities. 

“People in rural areas are twice as likely to be in informal employment as those in urban areas. By 2050, the percentage of people living in rural areas will be less than half of 1950. The labor force participation rates for women are significantly lower than for men in rural areas,” said Sandra Carvão, Chief of Market Intelligence and Competitiveness at the World Tourism Organization. 

“...Tourism can help rural development as a proven tool for economic diversification and benefits sharing throughout the value chain and as a major employment engine with a multiplier effect on other sectors that contribute to rural development,” she continued. “Tourism in rural areas can particularly benefit traditionally disadvantaged groups such as women, youth and Indigenous Peoples.” 

But how would an increase in tourism in rural areas help the people who live there? 

It’s simple: more tourism means more job opportunities for both men and women and, on the local scale, to create community-based tourism initiatives that ensure they retain the power and agency over the industry.Community-based tourism is a way for rural communities to directly own and manage the tourism industry in their region. One great example of this is the UNWTO’s Best Tourism Village of Puqueldón, Chile , in which the community operates sixteen lodges for travelers and offers immersion experiences like the Native Potato Route, in which travelers can learn about the importance of the root vegetable from the women who cultivate it. 

Generating more job opportunities and revenue streams for rural communities also allows for greater development in areas where there has traditionally been a lack of resources, such as education or conservation. 

Combatting Overtourism

In cities and destinations across the globe, overtourism can take a detrimental toll on the local population and environment.

We’ve all read the headlines about Venice’s efforts to combat overtourism in the popular Italian city. Yet it’s not just an issue in Venice: Portugal recently passed a law limiting the number of homes that foreigners can purchase to turn into vacation rentals, after the trend began pricing out the local population. 

And in 2018, Thailand’s famous Maya Bay closed after its ecosystem collapsed from the 5,000 tourists that visited the destination each day. The destination reopened in 2022 following the planting of new coral and infrastructure upgrades, but with a largely reduced daily capacity limit to ease the stress tourism had placed on local wildlife. 

By encouraging rural tourism, travelers will be interested in visiting less-visited destinations. The UNWTO’s Best Tourism Villages offer unique — and more responsible — alternatives to the world’s most popular destinations. 

Fostering Sustainability

Lastly, growing rural tourism across the globe can also foster sustainability on a local scale. 

This can happen in a few different ways. Communities located within or around beautiful natural resources, biodiverse regions of the world or already established parks or reserves are encouraged by travelers’ interest in visiting them. In this way, tourism has a symbiotic relationship with preservation initiatives. 

“...Our Best Tourism Village Batu Puteh in Malaysia is a fine example of community-participation being indispensable to rural tourism,” said Carvão. “In the protected forest reserve around the village, a group of youth from the Batu Puteh community are involved in conserving and promoting the ecosystem and local culture, including language and traditional knowledge, music and dance.”Another, broader example, of rural tourism enhancing sustainability is in Rwanda , which has gained international recognition for its effort. The country has not only expanded its protected areas, but encourages the communities near protected areas to participate and value conserving its rich biodiversity, including its famous gorilla population. Additionally, the expansion of these parks has grown employment opportunities for locals as park rangers and guides. 

Tourism in rural areas can also support their sustainable development in sectors like infrastructure. Communities can use funds generated by tourism to fund renewable energy projects, for example, decreasing reliance on fossil fuels. 

But Will The People Come? 

We think yes, but not all travelers will hop on board. 

Issues of accessibility and infrastructure will always deter travelers who are daunted by transiting between one destination to another in a foreign country, or who desire their familiar creature comforts. 

Likely, it’ll be the adventurous travelers, the ones more interested in immersive travel experiences unlike any other and those who feel like they’ve already seen it all and want something off the beaten path who will help build this important travel sector. 

“An increasing number of people are seeking sustainable, authentic, unique travel experiences and local lifestyles,” said Carvão. “They want to experience natural, unspoiled landscapes and stay in authentic accommodation as they seek to travel with a purpose and meet local people. This is beneficial for our rural communities as they can provide travelers with these experiences, which in turn create new jobs, improve livelihoods and help fight depopulation in rural areas.”   

The UNWTO now offers a list of recognized destinations, called Best Tourism Villages , where communities are already participating in rural tourism initiatives. Travelers can search the website to find villages from Spain to Malaysia and beyond, and read about what they offer the discerning traveler who chooses to visit. 

Tour operators are the ones leaning into rural travel more so than most other travel sectors. Companies like Intrepid Travel and G Adventures have created their entire ethos around travel that does good for local communities, and many of their tours offer a combination of popular destinations mixed with more unique, community-centric or rural-based tourism offerings, ranging from sharing a traditional meal with locals in Egypt to supporting a women’s pottery initiative in Mexico. 

Rural tourism is not just an antidote to overtourism: it’s sustainable, immersive, community-based tourism at its best, and we can’t wait for travelers to experience it for themselves. 

The people of Batu Puteh, Malaysia combine conservation efforts with tourism.

A heap of full sacks labeled 'Mt. Everest Cleanup Campaign – 2019' in English and Nepali

Climbers have turned Mount Everest into a high-altitude garbage dump, but sustainable solutions are within reach

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Harold T. Stearns Professor of Earth Science, Wesleyan University

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Senior Research Associate, Institute of Arctic and Alpine Research, University of Colorado Boulder

Disclosure statement

Alton Byers has lived and worked in Nepal, and has collaborated with communities around Everest to protect and restore ecosystems that have been damaged by trekkers, climbers and the tourism industry. He was lead author of a sustainable solid waste management plan for Sagarmatha National Park and Buffer Zone produced in 2020 by University of Colorado Boulder researchers with support from the National Geographic Society.

Suzanne OConnell does not work for, consult, own shares in or receive funding from any company or organisation that would benefit from this article, and has disclosed no relevant affiliations beyond their academic appointment.

Wesleyan University and University of Colorado provide funding as members of The Conversation US.

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Spring is go time for climbers who hope to summit Mount Everest, Earth’s highest peak above sea level. Hundreds of mountaineers from around the world travel to Asia in April and May, headed for base camps in Nepal and Tibet.

But jagged peaks won’t be the only thing they see. Especially on Everest’s more heavily traversed Nepal side, they’ll find fields of garbage – including cans, bottles, plastic and human and animal excrement.

Each year, more than 60,000 trekkers and climbers visit the Sagarmatha National Park and Buffer Zone , a high-altitude swath of the Khumbu region in northeast Nepal that includes Everest and seven other peaks. Some 400 to 500 climbers attempt to summit Everest every year.

The trash problem first became evident in the 1980s and 1990s, when climbing on the mountain and trekking in Khumbu began to increase. Climber and trekker numbers have further skyrocketed in the past 20 years .

Most coverage of this issue focuses on negative and sensational aspects, such as the frozen bodies of climbers who remain where they died on the mountain because removal operations are risky and expensive.

We are scholars who study geoscience and mountain geography , and one of us (Alton Byers) has lived in Nepal and worked with communities around Everest. We are encouraged to see increased efforts to address Everest’s massive trash problem. In our view, modern technology and international cooperation are key to ending the pileup of waste in this iconic setting.

Pollution from waste

For most visitors to this area of the Himalayas, Everest base camp on the upper reaches of the rapidly receding Khumbu Glacier is the ultimate destination, at an altitude of 17,589 feet (5,364 meters). Formerly a two- to three-week trek from Kathmandu, today the journey is most likely to begin at the Lukla Airport , which sits about 35 miles (60 kilometers) from base camp.

Climbers who aim to summit Everest typically spend up to two months on the mountain , including weeks making short, incremental ascents above base camp and back down again. This enables them to acclimate to the altitude before climbing to higher camps and then to the summit.

Much of the food and equipment headed to Everest also begins its journey at Lukla. Some is shipped to base camp by helicopter, but much of the gear is carried there by yaks, yak/cattle crossbreeds called dzopkio, mules and horses .

Lots of equipment, food and packaging, plus animals and porters, means a lot of garbage. A 2010 study estimated that park tourism generated 4.6 tons of solid waste per day during peak tourist periods in April-May and October-November.

Eventually most of this refuse is dumped into unsightly landfills a short distance from local villages. There it is burned, adding particulates and toxic chemicals to the air. The remaining ash is buried, where it can contaminate groundwater.

Satellite map of Everest showing the route from base camp through four higher camps to the summit.

At the base camp, microplastics – likely from discarded mountaineering clothing, tents, ropes and boots – have been found in water and snow samples . High levels of perfluoroalkyl and polyfluoroalkyl substances, or PFAS , widely known as “forever chemicals,” have been found on the Khumbu glacier , probably from materials used to waterproof climbing boots, tents and clothing.

These substances could pose health risks for transient climbers, but are a more serious threat for people who live in the nearby settlements of Gorak Shep, Lobuche, Dugla and Pheriche for most of the year. Some of these villagers work at Everest base camp and are exposed there too.

And then there’s sewage. Most septic tanks at the hundreds of lodges located throughout the national park and buffer zone leak, further polluting groundwater . Camp Four, the last site that climbers occupy before they attempt to summit Everest, is covered with garbage and frozen, wind-swept feces.

National parks in developed countries have infrastructure to handle waste management, trash pickup, recycling and wastewater treatment. At Everest base camp, there are just collection barrels under toilets. Each year, some 50,000 pounds (22,000 kilograms) of human waste are brought to landfills several kilometers away .

Solutions for sustainable tourism

Recognizing the scale of this problem, initiatives are in progress to develop solutions.

The Sagarmatha Pollution Control Committee , created by local Sherpa people in 1991, is an Indigenous nonprofit organization that is responsible for monitoring garbage in the permit-required mountains and peaks. The group focuses on litter control and periodic base camp cleanups.

In 2014, the government of Nepal began requiring every mountaineer who climbs above the Everest base camp to bring back 18 pounds (8 kilograms) of solid waste from the mountain or forfeit a US$4,000 deposit. Of course, if you’ve paid $75,000 or more for the trip, losing the deposit may not be much of an incentive. Many people elect to forfeit it.

A nonprofit called Sagarmatha Next , established in 2019, is working to promote sustainable tourism in the Khumbu region, partnering with companies and organizations from around the world. The group has raised awareness by producing art works and souvenirs from trash. It also launched a “Carry Me Back” program that encourages tourists to take two-pound (one-kilogram) bags of solid waste, such as shredded plastic bottles, to the airstrip at Lukla for processing and disposal in Kathmandu.

At the local government’s request, the University of Colorado Boulder developed a sustainable solid waste management plan in 2019 for the national park and buffer zone. The COVID-19 pandemic delayed implementation of the plan, which proposes creating a five-step process: waste segregation, collection, sorting and shredding, transfer to shipment stations and transportation to recycling facilities in Kathmandu.

Another nonprofit initiative, the NeverRest Project , was created during the pandemic to provide environmental solutions for Mount Everest and other fragile ecosystems around the world. NeverRest is working with the Nepal Tourism Board to revolutionize high-altitude waste management using modern technology.

In 2023, the organization presented a concept plan for a sustainable Everest base camp that would install technologies such as portable solar tents to reduce use of fossil fuel; unisex portable urinals with multi-use filters that convert urine into water; incinerator toilets that transform human waste into ash; and modular geodesic dome tents designed for effective heat retention to reduce energy use.

In the 71 years since Sir Edmund Hillary and Sherpa Tenzing Norgay made the first known successful ascent of Mount Everest , this peak has been a setting for daring expeditions, triumphs and tragedies. We hope that the region’s garbage problem soon will fade into history as new approaches and technologies provide solutions for Everest and other remote high-mountain locations around the world.

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EU Guidebook on Sustainable Tourism for Development

In recognition of the considerable opportunities and issues involved in the development of tourism, in 2012 the European Commission's Directorate-General for Development and Cooperation – EuropeAid established the project “Enhancing capacities for sustainable tourism for development in developing countries”. The project was undertaken in collaboration with the World Tourism Organization (UNWTO) which was commissioned to prepare a Guidebook on Sustainable Tourism, as an engine for development, trade in services, job creation and poverty reduction.

The Guidebook is intended to enhance the understanding of tourism in all its dimensions, how it relates to the EU Agenda for Change so as to enable EU services in Brussels and the EU Delegations in 180 countries as well as other development institutions to include sustainable tourism development in their programme cycles.

UNWTO endeavours to maximize tourism’s contribution to, inter alia, development and international understanding, while minimizing its negative impacts, paying particular attention to the growth potential of developing countries. Likewise, the European Union is well placed to support developing countries in identifying and implementing interventions in sustainable tourism.

The approach has been based on the experience of UNWTO and its work with a wide range of partner agencies and governments. In particular, the results of the study have been field tested in six countries during and following the preparation of the document, namely Kenya, India, Vietnam, Senegal, Botswana and Timor-Leste . The guidebook was publicly launched with the EU on the 27th of June 2013 in Brussels.

Background- Sustainable Tourism for Development

Over the last decades, tourism has experienced continued growth and increased diversification, becoming one of the fastest growing economic sectors in the world. The business volume of tourism today equals or even surpasses that of oil exports, food products or automobiles, offering millions of direct entry points into the workforce, particularly for youth and women, and a diversity of investment opportunities for young entrepreneurial talents. Tourism has become one of the major sectors in international trade, at the same time representing one of the main income sources for many developing countries.  It is their only service sector with recorded surpluses in trade compared to the rest of the world.

However, tourism can also be a source of environmental damage and pollution, a threat to the socio-cultural structure, a heavy user of scarce resources and a potential cause of negative externalities in society.  What must be done?

Tourism in the Global Development Agenda: The future we want Rio+20 outcome document

" Sustainable tourism is highlighted in the final outcome document of Rio+20 as a thematic area and a cross-sectorial issue within the framework for action and follow-up.

130. We emphasize that well-designed and managed tourism can make a significant contribution to the three dimensions of sustainable development, has close linkages to other sectors, and can create decent jobs and generate trade opportunities (…)

131. We encourage the promotion of investment in sustainable tourism, including eco-tourism and cultural tourism, which may include creating small and medium sized enterprises and facilitating access to finance, including through microcredit initiatives for the poor, indigenous peoples and local communities in areas with high eco-tourism potential (…)"

  • Rio+20: The Future We Want
  • Green Economy Report leaflet

In recent years, sustainability has emerged as a critical concern that must be addressed in any viable tourism development strategy. Expressed simply, sustainable tourism can be defined as “Tourism that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment, and host communities”. Tourism is one of the ten economic sectors identified in the UNEP Green Economy Report, whose greening could increase prosperity, create employment and reduce poverty. In addition, tourists are increasingly demanding the greening of tourism. Tourism development should hence have a sustainable approach , to be able to promote growth in the long-term while maintaining a balanced use of resources. This should be supported at local, national, regional and international levels.

Developing Countries surpassing advanced economies’ international tourist arrivals in 2015

Although developed countries remain both the major tourism destinations and source of international tourism, developing countries are reducing the gap. In recent decades there has been a substantial diversification in international tourism destinations, and many developing countries have registered phenomenal growth in tourist arrivals and receipts. Tourism also particularly thrives on assets such as natural environment, warm climate, rich cultural heritage and plentiful human resources, where developing countries have a comparative advantage.

  • Tourism is the first or second source of export earnings in 20 of the 48 LDCs
  • In some developing countries, notably small island states, tourism can account for over 25% of GDP.
  • From 2015, emerging economies will, for the first time receive more international tourist arrivals than advanced economies
  • By 2030, 58% of international arrivals will be to emerging economy destinations of Asia, Latin America, Central and Eastern Europe, the Middle East and Africa

Inbound tourism, advanced and emerging economies

However, tourism can also be a source of environmental damage and pollution , a heavy consumer of scarce resources and a cause of negative impacts in society.  For these reasons, it is imperative that it is well planned and managed , embracing the principles of sustainable tourism which is defined as “tourism that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry the environment and host communities” .

The Purpose of the Guidebook- Sustainable Tourism for Development

The Purpose of the Guidebook- Sustainable Tourism for Development

The document is aimed at two main audiences:

  • The EU and other development assistance agencies – to help them understand and identify opportunities to assist the tourism sector in delivering sustainable development.
  • Governments and other stakeholders within developing countries – to help them identify where they may need to strengthen their approach to sustainable tourism, and if necessary to seek assistance, within the context of international priorities and policies for sustainable development.

In particular the document provides a basis for discussion between the above two groups in agreeing on priorities and actions for supporting sustainable tourism.

The study is seen as informing the existing cooperation frameworks and common assessment and coordination processes in Official Development Assistance and Aid for Trade . This applies particularly in the field of trade, in which tourism plays an important part, including the work of the Enhanced Integrated Framework in promoting Diagnostic Trade Integration Studies and in the delivery of Aid for Trade.

The study contributes to the positioning of tourism within the overarching framework for action on green growth, poverty eradication and sustainable development post-2015 , stemming from Rio+20 and addressed by the European Commission in Communication (2013) 92 A Decent Life for All: Ending poverty and giving the world a sustainable futur e

Related links

  • A Decent Life for All: Ending poverty and giving the world a sustainable future

“Sustainable Tourism for development in developing countries”: A document in three interlinking parts

The Guidebook takes a comprehensive approach to tourism, covering a wide range of topics relating to its planning, development, management and impact. By working through the whole document, users are able to identify priorities for intervention across a spectrum of issues.

The Guidebook’s aim is to mainstream tourism by:

  • Enhancing understanding and commitment to sustainable tourism.
  • Providing guidance to assess the tourism sector’s importance, identifying opportunities for sustainable tourism development, planning actions, and enhancing sustainability of projects.
  • Delivering a “Sustainable Tourism for Development Study” which will enable the EU and other development institutions to include sustainable tourism development in their programme cycles.

The guidebook is divided in the three parts described below:

  • GUIDANCE NOTE:  Relates the UE framework for development, e.g. the EU Agenda for Change and Tourism pillars (methodology) and relates to EU priorities. It aims at providing guidance to EU services on the approaches required to ensure the effective implementation of priorities for sustainable tourism in developing countries. 
  • SITUATION ANALYSIS : Describes the macro-economic dimensions of tourism; its contrubution to improve the situation of a country and its relation with other sectors; policies in place to develop the sector and its contribution to sustainable development and reviews the existing policies and programmes auming at developing sustainable tourism in developing countries.   
  • METHODOLOGY:  Designes to ptovide EU delagrions with a sustematics approach to understand the impact and value of the tourism sector in the country and the way it is managed and operated; and to understand which actions are appropriate to improve the situation through tailored interventions. 

“The Methodology”: How to assess priorities for Sustainable Tourism in Developing Countries?

The Methodology follows a systematic structure which, through a series of questions * under each issue, enables the situation to be assessed, weaknesses and gaps identified and possible actions considered, while also pointing to existing services that are available. It focuses on five key pillars of sustainable tourism in developing countries:

 Sustainable Tourism in Developing Countries

Assess your needs!

  • Questionnaire Pillar 1- Tourism policy and governance
  • Questionnaire Pillar 2- Trade Investment, Data and Competitiveness
  • Questionnaire Pillar 3- Employment, Decent Work and Capacity Building
  • Questionnaire Pillar 4- Poverty Reduction and Social Inclusion
  • Questionnaire Pillar 5- Sustainability of natural and cultural environment

Sustainable Tourism Destinations: Conservation-Based Travel Guide Series Launch

Ever Wonder Adventure launches a new travel guides series detailing the world’s top sustainable tourism destinations, including the Trans Bhutan Trial, Chiang Rai and the Golden Triangle, and Puerto Princesa.

sustainable tourism world tourism organization

Singapore, Singapore - April 28, 2024 —

Coinciding with the announcement, the conservation website has also launched a line of ‘Adventure Travel’ and ‘Saving Earth’ merchandise, with each purchase contributing to the development of additional travel guides. The website’s goal is to promote sustainable tourism practices, which focus on preserving the natural environment and giving back to native/local communities.

More details can be found at https://www.everwonderadventure.com/sustainable-tourism

In addition to the new travel guide series, Ever Wonder Adventure aims to draw attention to pressing environmental issues. To that end, the website also offers in-depth articles on a variety of topics, such as saving sea turtles and reducing or eliminating food waste.

“With our new travel guide series, Ever Wonder Adventure introduces you to unexplored landscapes, serene coastlines, picturesque hills, and forested towns, offering a chance to reconnect with pristine beauty,” a company representative explained. “By purchasing bespoke products, you contribute to preserving the environment and safeguarding these mesmerizing landscapes for future generations.”

A recent report from Future Market Insights values the global sustainable tourism market at over US$1.5 trillion this year. The firm projects a CAGR of 23.8% over the next 10 years, reaching a total value of US$12.8 trillion by 2034.

As Ever Wonder Adventure points out, such statistics highlight the growing awareness and interest in sustainable tourism among the traveling public. However, the firm also points out that many people do not know how best to support such activities, and the new travel guide was therefore developed to draw attention to some of the leading initiatives from all around the world.

About Ever Wonder Adventure

In support of its conservation activities, Ever Wonder Adventure has curated a growing line of apparel and travel products, including unisex t-shirts, sweatshirts, swimsuits, bikinis, yoga mats, and more. Many of the pieces are themed from destinations covered in the firm’s adventure travel series, including Thailand, Laos, New Zealand, and the Philippines.

“By choosing to purchase one of our curated, bespoke, and customized pieces, you are joining us in creating a legacy of love for our planet,” the firm continues. “It's an investment in a future where our experiences in nature are harmonious and sustainable.”

Interested parties can find more information by visiting https://bit.ly/Buy-Sustainable-Travel

Contact Info: Name: H C Yip Email: Send Email Organization: Ever Wonder Adventure Address: One Oxley Rise Singapore, Singapore, Singapore 238714, Singapore Website: https://www.everwonderadventure.com

Source: NewsNetwork

Release ID: 89128367

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