tourism product diversification and marketing program

GNWT-ITI Tourism Product Diversification and Marketing Program and Community Tourism Infrastructure Contribution - Now Accepting Expressions of Interest for 2020-21

The GNWT-ITI has recently released information on the Tourism Product Diversification and Marketing Program and the Community Tourism Infrastructure Contribution. These programs are important to the tourism industry and have helped a variety of tourism operators across the NWT to enhance their businesses. These two programs are now accepting expressions of interest.

The Tourism Product Diversification and Marketing Program is a program to support expanding tourism products and improving tourism business in the NWT.

The Community Tourism Infrastructure Contribution is a program to enhance tourism infrastructure in your community and parks.

The submission deadline for each of these programs is December 7th. To find out more and to obtain the registration links, please read the full newsletter:  http://createsend.com/t/r-6BE3B68957E98B072540EF23F30FEDED

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Tourism Product Diversification and Marketing Program

November 16, 2010 - Representatives from the GNWT's department of Industry, Tourism and Investment will be visiting the community of Fort Liard on Wednesday to talk about programs that provide funding to tourism providers and arts and crafts makers. From 1 to 4 p.m., Racquel Michaud will speak to community members about the department's Tourism Product Diversification and Marketing Program.

Under that program, tourism businesses can get up to $250,000 in contributions to expand, create new employment or diversify their product line. In 2009-2010, the program supported 18 businesses and organizations in all five regions of the Northwest Territories with approximately $1.5 million in funding.

From 7 to 9 p.m., Martina Norwegian, who is fluent in Slavey, will talk about GNWT programs that provide money to members of the territory's arts and crafts industry.

Both talks will take place at the hamlet office.

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Tourism Product Diversification and Marketing Program

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This article also features in The Report: Ghana 2024 . Read more about this report and view purchase options in our online store.

How Ghana is developing tourism infrastructure

Ghana | Tourism

The government of Ghana has been steadily developing the country’s tourism sector in an effort to make it the main foreign exchange earner for the country and improve the livelihoods of rural populations. The introduction of the 15-year National Tourism Development Plan 2013-27 and the expansion of responsibilities for the Ghana Tourism Authority (GTA) in 2011 have supported diversification in the sector. Further improvements have been achieved through funding from donors such as the World Bank. Having expanded both the leisure and business tourism segments, Ghana has established a clear roadmap to further diversify the sector by expanding its source markets, developing tourist infrastructure across the country, and promoting both domestic and regional travel.

Development Drive

In 2018 the World Bank signed a $40m financing agreement with the government of Ghana for a tourism development project (GTDP) aimed at growing and diversifying Ghana’s tourism sector. The first component of the project, valued at $4.5m, focuses on enhancing the ecosystem through industry training, branding and marketing. The second, allocated $20m, identifies and upgrades promising destination areas. The third, with $10m, supports grants and business development services training. The fourth, awarded $5.5m, emphasises project management and institutional strengthening, aiding the Ministry of Tourism, Art and Culture (MoTAC) in project coordination.

While the project was expected to conclude in September 2023, the most recent status report from the World Bank from July 2022 indicated that the overall performance has been moderately satisfactory. Highlights include a rebound in domestic tourism and private investment, with notable progress in the private grants program for tourism sites and small businesses.

Beyond Accra

The capital city of Accra, with its wide selection of hotels, historical sites, and international events, is now a destination for both leisure and business tourism. Nevertheless, promoting the rest of the country as a tourist destination has been more challenging, primarily due to a lack of global awareness.

Using the funding from the GTDP, MoTAC is investing in new infrastructure at tourist facilities at Kwame Nkrumah Memorial Park, Akansa Forest Reserve and Kintampo Waterfall. MoTAC is focused on developing Ghana’s ecotourism sites, which are largely located in rural areas, in an effort to support sustainable tourism and the livelihoods of rural populations.

The GTA had also designated funds from the GTDP to provide training for regional heads, community leaders and site managers targeting sustainable tourism to support the implementation of the government strategy. Service operators will receive training to manage tourist sites, with development programmes geared towards aiding rural communities in preparing for tourist arrivals to ensure a positive visitor experience. In addition, the GTDP launched a training session in April 2023 for Ghanaian filmmakers to spur the creation of promotional marketing materials.

Diversification Potential

MoTAC and the GTA have collaborated in recent years to expand Ghana’s tourism source markets and draw its large diaspora population from around the world. In addition, they are developing the country’s business tourism through investment in meetings, incentives, conferences and exhibitions facilities, shown by its entrance into the International Congress and Conventions Association.

Ghana’s tourism sector holds substantial potential for diversification over the coming decade. Greater investment in niche tourism, including ecotourism, adventure tourism and agri-tourism – with a focus on its cocoa industry – could help the country attract a broader range of regional and international tourists to destinations across the country. Furthermore, the promotion of Ghanaian art and heritage could help Ghana stand out in the West Africa region by offering a distinct product, and inviting visitors to understand more about the country’s rich history and unique cultural traditions.

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Saudi Arabia's oil giant boss speaks up for China, saying its massive production of solar panels and EVs helps affordability

• Saudi Aramco CEO Amin Nasser praised China for making solar panels and electric vehicles affordable.
• The West has recently stepped up criticism over China's dumping of cheap green products on the global markets.
• Saudi Arabia is fostering closer ties with China and wooing Chinese investments and business partnerships.

China's green industries have an unlikely ally in Saudi Aramco — the world's largest oil company — who praised the world's second-largest economy for making solar panels and electric vehicles affordable.

"China really helped by reducing the cost of solar energy," Amin Nasser, the CEO of state-owned Saudi Aramco, said at the World Energy Congress in Rotterdam on Monday, according to the Financial Times.

"We can see the same now in electric vehicles. Their cost is one-third to one-half the cost of other electric vehicles," Nasser added, as he called for globalization and collaboration, per the FT.

Because China has made these green products so affordable, they will help the West achieve its target of cutting carbon emissions to a net zero level by 2050, said Nasser.

The West has hit out against China's overcapacity

Nasser's comments came amid the West's criticism that China has been dumping cheap solar panels and EVs on the global markets.

Earlier this month, US Treasury Secretary Janet Yellen slammed overcapacity and overproduction in China during a visit to the East Asia nation.

"China is now simply too large for the rest of the world to absorb this enormous capacity," said Yellen. She warned China against repeating its actions over a decade ago when it dumped products like steel on the global markets, decimating industries and communities.

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Last week, German Chancellor Olaf Scholz, too, echoed Yellen's concerns during a visit to China when he called for fair competition.

Beijing has hit back against the West's accusations of dumping, framing the criticism as a tactic to limit China's economic development.

China, the world's second-largest economy, is undergoing a painful transition from its previous growth drivers of real-estate and lower-end manufacturing to the hot new sectors of EVs, solar cells, and lithium batteries.

Saudi Arabia looks to foster closer ties with China

Nasser's praises of China also came at a strategic time for Riyadh's relationship with Beijing.

Unlike the West, Saudi Arabia is cozying up to China.

In January, Faisal Alibrahim, the Saudi Arabian minister of economy and planning, told the Nikkei that his country thinks it's "very wise" to strengthen its relationship with China, among other partners.

"There are lots of opportunities for China to invest in Saudi Arabia," Alibrahim told the media outlet. "At the same time, we are prioritizing, investing all around the world, including China in terms of the opportunities there."

Saudi Arabia is trying to attract Chinese investors to pump money into its Neom megacity project on the Red Sea, which aims to drive the kingdom's economic diversification away from oil to sectors including tech and tourism.

As a key contributor to Saudi Arabia's economy, Aramco has good reasons to build closer ties with China amid the West's commitment to reduce fossil fuel consumption.

On Monday, Aramco announced it's in talks to acquire a 10% stake in China's Hengli Petrochemicals — the latest in a string of deals with Chinese refiners in less than 12 months. The deals are poised to expand Aramco's footprint in China.

In March last year, China brokered a détente between Saudi Arabia and Iran, prompting concerns over waning US influence in the Middle East.

Despite Saudi Arabia and China's developing relationship, the Chinese aren't quite present on the ground in Saudi Arabia, Jon Alterman, the director of the Middle East program at the Center for Strategic and International Studies, said in a testimony before the US-China Economic and Security Review Commission on Friday.

"It is clear to Saudis that the country needs a robust relationship with China," said Alterman. "Even if China doesn't replace the United States, Saudi Arabia sees China as an important check on the United States, and an important supplement to what the United States is willing to provide to China."

Watch: Why China launched military drills during Nancy Pelosi's visit to Taiwan

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