tourism related sectors

Reimagining the $9 trillion tourism economy—what will it take?

Tourism made up 10 percent of global GDP in 2019 and was worth almost $9 trillion, 1 See “Economic impact reports,” World Travel & Tourism Council (WTTC), wttc.org. making the sector nearly three times larger than agriculture. However, the tourism value chain of suppliers and intermediaries has always been fragmented, with limited coordination among the small and medium-size enterprises (SMEs) that make up a large portion of the sector. Governments have generally played a limited role in the industry, with partial oversight and light-touch management.

COVID-19 has caused an unprecedented crisis for the tourism industry. International tourist arrivals are projected to plunge by 60 to 80 percent in 2020, and tourism spending is not likely to return to precrisis levels until 2024. This puts as many as 120 million jobs at risk. 2 “International tourist numbers could fall 60-80% in 2020, UNWTO reports,” World Tourism Organization, May 7, 2020, unwto.org.

Reopening tourism-related businesses and managing their recovery in a way that is safe, attractive for tourists, and economically viable will require coordination at a level not seen before. The public sector may be best placed to oversee this process in the context of the fragmented SME ecosystem, large state-owned enterprises controlling entry points, and the increasing impact of health-related agencies. As borders start reopening and interest in leisure rebounds in some regions , governments could take the opportunity to rethink their role within tourism, thereby potentially both assisting in the sector’s recovery and strengthening it in the long term.

In this article, we suggest four ways in which governments can reimagine their role in the tourism sector in the context of COVID-19.

1. Streamlining public–private interfaces through a tourism nerve center

Before COVID-19, most tourism ministries and authorities focused on destination marketing, industry promotions, and research. Many are now dealing with a raft of new regulations, stimulus programs, and protocols. They are also dealing with uncertainty around demand forecasting, and the decisions they make around which assets—such as airports—to reopen will have a major impact on the safety of tourists and sector employees.

Coordination between the public and private sectors in tourism was already complex prior to COVID-19. In the United Kingdom, for example, tourism falls within the remit of two departments—the Department for Business, Energy, and Industrial Strategy (BEIS) and the Department for Digital, Culture, Media & Sport (DCMS)—which interact with other government agencies and the private sector at several points. Complex coordination structures often make clarity and consistency difficult. These issues are exacerbated by the degree of coordination that will be required by the tourism sector in the aftermath of the crisis, both across government agencies (for example, between the ministries responsible for transport, tourism, and health), and between the government and private-sector players (such as for implementing protocols, syncing financial aid, and reopening assets).

Concentrating crucial leadership into a central nerve center  is a crisis management response many organizations have deployed in similar situations. Tourism nerve centers, which bring together public, private, and semi-private players into project teams to address five themes, could provide an active collaboration framework that is particularly suited to the diverse stakeholders within the tourism sector (Exhibit 1).

We analyzed stimulus packages across 24 economies, 3 Australia, Bahrain, Belgium, Canada, Egypt, Finland, France, Germany, Hong Kong, Indonesia, Israel, Italy, Kenya, Malaysia, New Zealand, Peru, Philippines, Singapore, South Africa, South Korea, Spain, Switzerland, Thailand, and the United Kingdom. which totaled nearly $100 billion in funds dedicated directly to the tourism sector, and close to $300 billion including cross-sector packages with a heavy tourism footprint. This stimulus was generally provided by multiple entities and government departments, and few countries had a single integrated view on beneficiaries and losers. We conducted surveys on how effective the public-sector response has been and found that two-thirds of tourism players were either unaware of the measures taken by government or felt they did not have sufficient impact. Given uncertainty about the timing and speed of the tourism recovery, obtaining quick feedback and redeploying funds will be critical to ensuring that stimulus packages have maximum impact.

2. Experimenting with new financing mechanisms

Most of the $100 billion stimulus that we analyzed was structured as grants, debt relief, and aid to SMEs and airlines. New Zealand has offered an NZ $15,000 (US $10,000) grant per SME to cover wages, for example, while Singapore has instituted an 8 percent cash grant on the gross monthly wages of local employees. Japan has waived the debt of small companies where income dropped more than 20 percent. In Germany, companies can use state-sponsored work-sharing schemes for up to six months, and the government provides an income replacement rate of 60 percent.

Our forecasts indicate that it will take four to seven years for tourism demand to return to 2019 levels, which means that overcapacity will be the new normal in the medium term. This prolonged period of low demand means that the way tourism is financed needs to change. The aforementioned types of policies are expensive and will be difficult for governments to sustain over multiple years. They also might not go far enough. A recent Organisation for Economic Co-operation and Development (OECD) survey of SMEs in the tourism sector suggested more than half would not survive the next few months, and the failure of businesses on anything like this scale would put the recovery far behind even the most conservative forecasts. 4 See Tourism policy responses to the coronavirus (COVID-19), OECD, June 2020, oecd.org. Governments and the private sector should be investigating new, innovative financing measures.

Revenue-pooling structures for hotels

One option would be the creation of revenue-pooling structures, which could help asset owners and operators, especially SMEs, to manage variable costs and losses moving forward. Hotels competing for the same segment in the same district, such as a beach strip, could have an incentive to pool revenues and losses while operating at reduced capacity. Instead of having all hotels operating at 20 to 40 percent occupancy, a subset of hotels could operate at a higher occupancy rate and share the revenue with the remainder. This would allow hotels to optimize variable costs and reduce the need for government stimulus. Non-operating hotels could channel stimulus funds into refurbishments or other investment, which would boost the destination’s attractiveness. Governments will need to be the intermediary between businesses through auditing or escrow accounts in this model.

Joint equity funds for small and medium-size enterprises

Government-backed equity funds could also be used to deploy private capital to help ensure that tourism-related SMEs survive the crisis (Exhibit 2). This principle underpins the European Commission’s temporary framework for recapitalization of state-aided enterprises, which provided an estimated €1.9 trillion in aid to the EU economy between March and May 2020. 5 See “State aid: Commission expands temporary framework to recapitalisation and subordinated debt measures to further support the economy in the context of the coronavirus outbreak,” European Commission, May 8, 2020, ec.europa.eu. Applying such a mechanism to SMEs would require creating an appropriate equity-holding structure, or securitizing equity stakes in multiple SMEs at once, reducing the overall risk profile for the investor. In addition, developing a standardized valuation methodology would avoid lengthy due diligence processes on each asset. Governments that do not have the resources to co-invest could limit their role to setting up those structures and opening them to potential private investors.

3. Ensuring transparent, consistent communication on protocols

The return of tourism demand requires that travelers and tourism-sector employees feel—and are—safe. Although international organizations such as the International Air Transport Association (IATA), and the World Travel & Tourism Council (WTTC) have developed a set of guidelines to serve as a baseline, local regulators are layering additional measures on top. This leads to low levels of harmonization regarding regulations imposed by local governments.

Our surveys of traveler confidence in the United States  suggests anxiety remains high, and authorities and destination managers must work to ensure travelers know about, and feel reassured by, protocols put in place for their protection. Our latest survey of traveler sentiment in China  suggests a significant gap between how confident travelers would like to feel and how confident they actually feel; actual confidence in safety is much lower than the expected level asked a month before.

One reason for this low level of confidence is confusion over the safety measures that are currently in place. Communication is therefore key to bolstering demand. Experience in Europe indicates that prompt, transparent, consistent communications from public agencies have had a similar impact on traveler demand as CEO announcements have on stock prices. Clear, credible announcements regarding the removal of travel restrictions have already led to increased air-travel searches and bookings. In the week that governments announced the removal of travel bans to a number of European summer destinations, for example, outbound air travel web search volumes recently exceeded precrisis levels by more than 20 percent in some countries.

The case of Greece helps illustrate the importance of clear and consistent communication. Greece was one of the first EU countries to announce the date of, and conditions and protocols for, border reopening. Since that announcement, Greece’s disease incidence has remained steady and there have been no changes to the announced protocols. The result: our joint research with trivago shows that Greece is now among the top five summer destinations for German travelers for the first time. In July and August, Greece will reach inbound airline ticketing levels that are approximately 50 percent of that achieved in the same period last year. This exceeds the rate in most other European summer destinations, including Croatia (35 percent), Portugal (around 30 percent), and Spain (around 40 percent). 6 Based on IATA Air Travel Pulse by McKinsey. In contrast, some destinations that have had inconsistent communications around the time frame of reopening have shown net cancellations of flights for June and July. Even for the high seasons toward the end of the year, inbound air travel ticketing barely reaches 30 percent of 2019 volumes.

Digital solutions can be an effective tool to bridge communication and to create consistency on protocols between governments and the private sector. In China, the health QR code system, which reflects past travel history and contact with infected people, is being widely used during the reopening stage. Travelers have to show their green, government-issued QR code before entering airports, hotels, and attractions. The code is also required for preflight check-in and, at certain destination airports, after landing.

4. Enabling a digital and analytics transformation within the tourism sector

Data sources and forecasts have shifted, and proliferated, in the crisis. Last year’s demand prediction models are no longer relevant, leaving many destinations struggling to understand how demand will evolve, and therefore how to manage supply. Uncertainty over the speed and shape of the recovery means that segmentation and marketing budgets, historically reassessed every few years, now need to be updated every few months. The tourism sector needs to undergo an analytics transformation to enable the coordination of marketing budgets, sector promotions, and calendars of events, and to ensure that products are marketed to the right population segment at the right time.

Governments have an opportunity to reimagine their roles in providing data infrastructure and capabilities to the tourism sector, and to investigate new and innovative operating models. This was already underway in some destinations before COVID-19. Singapore, for example, made heavy investments in its data and analytics stack over the past decade through the Singapore Tourism Analytics Network (STAN), which provided tourism players with visitor arrival statistics, passenger profiling, spending data, revenue data, and extensive customer-experience surveys. During the COVID-19 pandemic, real-time data on leading travel indicators and “nowcasts” (forecasts for the coming weeks and months) could be invaluable to inform the decisions of both public-sector and private-sector entities.

This analytics transformation will also help to address the digital gap that was evident in tourism even before the crisis. Digital services are vital for travelers: in 2019, more than 40 percent of US travelers used mobile devices to book their trips. 7 Global Digital Traveler Research 2019, Travelport, marketing.cloud.travelport.com; “Mobile travel trends 2019 in the words of industry experts,” blog entry by David MacHale, December 11, 2018, blog.digital.travelport.com. In Europe and the United States, as many as 60 percent of travel bookings are digital, and online travel agents can have a market share as high as 50 percent, particularly for smaller independent hotels. 8 Sean O’Neill, “Coronavirus upheaval prompts independent hotels to look at management company startups,” Skift, May 11, 2020, skift.com. COVID-19 is likely to accelerate the shift to digital as travelers look for flexibility and booking lead times shorten: more than 90 percent of recent trips in China  were booked within seven days of the trip itself. Many tourism businesses have struggled to keep pace with changing consumer preferences around digital. In particular, many tourism SMEs have not been fully able to integrate new digital capabilities in the way that larger businesses have, with barriers including language issues, and low levels of digital fluency. The commission rates on existing platforms, which range from 10 percent for larger hotel brands to 25 percent for independent hotels, also make it difficult for SMEs to compete in the digital space.

Governments are well-positioned to overcome the digital gap within the sector and to level the playing field for SMEs. The Tourism Exchange Australia (TXA) platform, which was created by the Australian government, is an example of enabling at scale. It acts as a matchmaker, connecting suppliers with distributors and intermediaries to create packages attractive to a specific segment of tourists, then uses tourist engagement to provide further analytical insights to travel intermediaries (Exhibit 3). This mechanism allows online travel agents to diversify their offerings by providing more experiences away from the beaten track, which both adds to Australia’s destination attractiveness, and gives small suppliers better access to customers.

Governments that seize the opportunity to reimagine tourism operations and oversight will be well positioned to steer their national tourism industries safely into—and set them up to thrive within—the next normal.

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Margaux Constantin is an associate partner in McKinsey’s Dubai office, Steve Saxon is a partner in the Shanghai office, and Jackey Yu  is an associate partner in the Hong Kong office.

The authors wish to thank Hugo Espirito Santo, Urs Binggeli, Jonathan Steinbach, Yassir Zouaoui, Rebecca Stone, and Ninan Chacko for their contributions to this article.

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By Bastian Herre, Veronika Samborska and Max Roser

Tourism has massively increased in recent decades. Aviation has opened up travel from domestic to international. Before the COVID-19 pandemic, the number of international visits had more than doubled since 2000.

Tourism can be important for both the travelers and the people in the countries they visit.

For visitors, traveling can increase their understanding of and appreciation for people in other countries and their cultures.

And in many countries, many people rely on tourism for their income. In some, it is one of the largest industries.

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2020 Travel and Tourism Industry Impact on the U.S. Economy

Total economic output generated by travel and tourism in the united states decreased 50% in 2020 from 2019, decline in travel and tourism gdp accounted for more than half of the decline in u.s. gdp in 2020, decline in total tourism-related employment accounted for more than a third of the total employment decline in the united states in 2020 .

The National Travel and Tourism Office’s (NTTO) Travel & Tourism Satellite Account, produced annually by the Bureau of Economic Analysis, is the official U.S. Government estimate of the economic impact of the travel and tourism industry in the United States. The latest TTSA shows that in Calendar Year 2020:

Total economic output generated by travel and tourism fell $982.5 billion (-50.1%) from 2019 ($1.96 trillion) to 2020 ($978.4 billion). 

• Among those sectors hardest hit, passenger air transportation services output declined by nearly $214.7 billion in 2020, followed by food services and drinking places/restaurants (down $131.1 billion), traveler accommodations (down $124.6 billion), and tourism-related shopping (down $123.5 billion).
• These four sectors accounted for 60.4% of the decline in total tourism-related output in 2020.

Total tourism-related employment declined from 9.5 million in 2019 to 6.3 million in 2020. This decline of 3.2 million in total tourism-related employment accounted for 34.2% of the overall 9.3 million employment decline in the United States from 2019 to 2020. 

•  Among those sectors hardest hit, employment supported by food services and drinking places declined by 972,000 in 2020, followed by traveler accommodations (down 685,000), air transportation services (down 338,000), and participant sports (down 262,000).
• These four sectors accounted for 70.8% of the decline in total tourism-related employment in 2020.

Travel and tourism value added, or GDP, (in nominal terms, not inflation adjusted) declined from $624.7 billion (2.9% of GDP) in 2019 to $356.8 billion (a historic low of 1.7% of GDP) in 2020 .This $267.9 billion decline in travel and tourism GDP accounted for more than half (56.0%) of the overall $478.8 billion decline in U.S. GDP from 2019 to 2020.

Domestic travel demand by resident households declined by 53.2% from 2019 to 2020. At the same time, domestic business travel demand declined by 40.9%; domestic government travel demand declined by 33.6%; and travel demand by nonresidents (international visitors in the United States) declined 82.4% — accounting for a fifth (20.7%) of the overall decline in total travel demand from 2019 to 2020.

Learn more on NTTO’s Travel and Tourism Satellite Account (TTSA) Program Page .  

Travel and Tourism Satellite Accounts (TTSAs) allow the United States to measure the relative size and importance of the travel and tourism industry, along with its contribution to gross domestic product (GDP). Approved by the United Nations in March 2002 and endorsed by the U.N. Statistical Commission, TTSAs have become the international standard by which travel and tourism is measured. In fact, more than 50 countries around the world use travel and tourism satellite accounting. 

View BEA’s Travel and Tourism Satellite Account .  

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• In 2023, the Travel & Tourism sector contributed 9.1% to the global GDP; an increase of 23.2% from 2022 and only 4.1% below the 2019 level.
• In 2023, there were 27 million new jobs, representing a 9.1% increase compared to 2022, and only 1.4% below the 2019 level.
• Domestic visitor spending rose by 18.1% in 2023, surpassing the 2019 level.
• International visitor spending registered a 33.1% jump in 2023 but remained 14.4% below the 2019 total.

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Each year, WTTC and Oxford Economics produce reports covering the economic contribution of our sector in 185 countries, for 26 economic and geographic regions, and for more than 70 cities. We also benchmark Travel & Tourism against other economic sectors and analyse the impact of government policies affecting the sector such as jobs and visa facilitation.

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International travel levels tipped to soar again in 2022

A sense of optimism has returned to the tourism sector. Image:  Unsplash/Blake Guidry

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• Until the COVID-19 pandemic, the global tourism sector had seen almost uninterrupted growth for decades.
• Now there are signs the travel sector is bouncing back after 'the worst year in tourism history'.
• The UNWTO's latest World Tourism Barometer shows an increase of 182% for international tourism in the first three months of 2022 compared to the previous year.
• While optimism builds, the tourism industry is still vulnerable to new variants of COVID-19, the war in Ukraine and global economic conditions.

While few industries have been spared by the impact of the Covid-19 pandemic over the past two years, even fewer have been hit as hard as the tourism sector . After " the worst year in tourism history ", international tourist arrivals increased by just 5 percent in 2021, as travel restrictions remained in place for protracted periods in many parts of the world. International tourist arrivals once again fell more than one billion short of pre-pandemic levels, keeping the industry at levels last seen in the late 1980s.

Prior to the coronavirus outbreak, the global tourism sector had seen almost uninterrupted growth for decades. Since 1980, the number of international arrivals skyrocketed from 277 million to nearly 1.5 billion in 2019. As our chart shows, the two largest crises of the past decades, the SARS epidemic of 2003 and the global financial crisis of 2009, were minor bumps in the road compared to the Covid-19 pandemic.

A sense of optimism for the tourism industry

Almost six months into 2022, a sense of optimism has returned to the tourism sector, as travel demand finally shows signs of a significant uptick. According to the UNWTO's latest World Tourism Barometer , international tourism increased by 182 percent in the first three months of 2022 compared to the previous year. While that's still 60 percent below 2019 levels, the uptick in international arrivals gathered pace in March, pointing towards a strong second quarter leading into the summer holiday season.

As the following chart shows, the UNWTO now expects international tourist arrivals to reach 55 to 70 percent of 2019 levels this year, which is equivalent to a 90 to 140 percent improvement over 2021. While confidence is slowly building in the industry, there are some big ifs to consider. Not only could Covid make a comeback in the fall or whenever a more lethal variant emerges, but the war in Ukraine, inflation and global economic conditions could also stifle tourism's return.

The Forum’s Platform for Shaping the Future of Advanced Manufacturing and Production pioneered the Global Lighthouse Network in 2018. Now, 69 factories / sites are a part of the network, prioritizing workforce and skills development to protect jobs and build resiliency

A new report launched in March 2021 also shows that despite the COVID-19 pandemic’s unprecedented disruption, 93% of Global Lighthouse Network factories achieved an increase in product output and found new revenue streams.

The future belongs to those companies willing to embrace disruption and capture new opportunities. The lighthouses are illuminating the future of manufacturing and the future of the industry.

The Global Lighthouse Network an initiative of the Forum’s Platform for Shaping the Future of Advanced Manufacturing and Production , is conducted in collaboration with McKinsey & Company.

Companies can apply to join the Global Lighthouse Network via the Platform for Shaping the Future of Advanced Manufacturing and Production .

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Tourism Industry: Everything You Need to Know in 2023

Tourism industry definition and significance.

In order to fully understand the tourism industry, we must start with the basics. What exactly is the tourism industry and what is its significance on a global scale.

What is the tourism industry?

The tourism industry involves activities related to people traveling for leisure, business, or other purposes. It includes various sectors like hotels, transportation, attractions, and more that work together to provide enjoyable travel experiences and drive tourism revenue.

How big is the tourism industry?

The global tourism industry is one of the largest and fastest-growing industries in the world. It contributed significantly to global GDP and provided millions of jobs across various sectors. The exact size of the industry can vary from year to year and region to region, influenced by factors such as economic conditions, geopolitical events, technological advancements, and global health situations (like the COVID-19 pandemic).

How does the tourism industry impact the global economy?

The tourism industry wields a substantial influence on the global economy. It contributes to economic growth, job creation, and development across various sectors and regions. Tourism spending generates revenue for destinations, stimulates local businesses, and fuels job opportunities, ranging from accommodations and transportation to restaurants, attractions, and more. Additionally, tourism-related expenditures can boost infrastructure development, encouraging governments to invest in transportation networks, hotels, and cultural attractions.

The industry's impact extends to international trade, as tourism encourages the exchange of goods and services between nations. Countries with attractive tourist destinations benefit from increased foreign exchange earnings and improved trade balances. Furthermore, the multiplier effect of tourism spending ripples through economies, generating income and supporting livelihoods in both urban centers and rural communities.

While the tourism industry's economic contributions are notable, its vulnerability to external factors, such as natural disasters, health crises, and geopolitical events, underscores the need for sustainable practices and strategic planning. These challenges highlight the importance of balancing economic benefits with responsible tourism management to ensure long-term prosperity and positive impacts on both local communities and the global economy.

Tourism Industry Sectors: Breaking down the key Players

The tourism industry is comprised of several interconnected players. From the travelers themselves to the suppliers, the industry comprises a diverse cast that collaborates to craft unforgettable journeys. In this section, we delve into the intricate roles of various players within the tourism ecosystem, highlighting their contributions, challenges, and the orchestration required to ensure seamless travel.

Travelers: The Heartbeat of the Industry

Travelers are the lifeblood of the tourism industry, setting its tempo with their wanderlust and aspirations. From solo adventurers seeking self-discovery to families yearning for quality time, each traveler carries distinct expectations and motivations. They drive the demand for experiences, accommodations, transportation, and cultural immersion. Today's travelers are increasingly conscious of sustainability and authenticity, seeking immersive encounters that enrich their lives while respecting the places they visit.

Destination Marketing Organizations (DMOs)

Destination Marketing Organizations (DMOs) are responsible for attracting visitors to a destination through using destination marketing strategies such as branding, traditional and digital marketing, and engagement strategies to showcase a destination's allure. Through storytelling , captivating visuals, and strategic partnerships, DMOs cast a spotlight on a region's unique identity, catering to various traveler segments. Their challenge lies in balancing local preservation with visitor appeal, creating a synergy that benefits both communities and tourists. Destination marketing plays a pivotal role in the success of a tourist destination.

Accommodation Providers

Accommodation providers, also known as the hospitality industry , form a crucial sector within the tourism industry, offering travelers a home away from home during their journeys. Ranging from luxurious hotels to charming bed and breakfasts, this sector caters to a diverse range of preferences and budgets. Accommodation providers not only provide comfortable places to rest, but they also contribute to the overall travel experience by offering amenities, services, and unique atmospheres that complement the destination's charm. In the last decade, the sector has witnessed transformation with the emergence of innovative concepts like short-term vacation rentals like AirBnB, reflecting changing traveler preferences and demands for more personalized and immersive stays.

Transportation Services

The transportation sector is the backbone of the tourism industry, connecting travelers to their chosen destinations. Airlines offer a global network of flights, railways provide scenic journeys and efficient travel between cities, buses offer affordable options for exploring regions, and cruise lines allow travelers to experience multiple destinations in one voyage. Car rental companies provide the freedom to explore at one's own pace, while public transportation systems facilitate easy movement within cities and urban areas.

Tour Operators and Travel Agents

Travel agencies and tour operators serve as travel experts, assisting travelers in planning and organizing their trips. Travel agents help with booking flights, accommodations, and transportation, while tour operators curate experiences such as guided tours, adventure excursions, and cultural immersions. These professionals offer valuable insights, local expertise, and convenience, allowing travelers to focus on enjoying their journey while leaving the logistics in capable hands.

Food and Beverage Providers

The food and beverage sector is a gateway to experiencing the local flavors and culinary traditions of a destination. Restaurants, cafes, and street food vendors offer a diverse array of dishes, from traditional cuisines to international fusion. Travelers can indulge in gourmet dining experiences, savor street food delicacies, and explore the nuances of regional ingredients. This sector not only satisfies appetites but also provides a cultural immersion through the sense of taste.

Attractions and Entertainment Sector

The attractions and entertainment sector encompasses a wide range of experiences that captivate travelers. Theme parks offer family-friendly adventures, museums provide insights into history and culture, and entertainment venues host live performances and shows. Travelers can explore historical sites, interact with marine life at aquariums, and immerse themselves in interactive exhibits. This sector adds depth and excitement to the travel experience, ensuring there's never a dull moment.

Cultural and Heritage Sector

The cultural and heritage sector celebrates the rich tapestry of a destination's history, art, traditions, and cultural identity. Museums showcase artifacts and artworks that tell stories of the past, historical sites offer glimpses into bygone eras, and cultural centers facilitate exchanges between travelers and local communities. This sector fosters an understanding of a destination's roots, providing opportunities to appreciate its heritage and engage with its people.

Adventure and Outdoor Recreation Sector

The adventure and outdoor recreation sector caters to thrill-seekers and nature enthusiasts. Travelers can embark on hiking trails that lead to breathtaking vistas, indulge in water sports like snorkeling and kayaking, and experience the rush of activities such as zip-lining and bungee jumping. This sector encourages travelers to explore the natural beauty of destinations and embrace adrenaline-pumping experiences.

Health and Wellness Tourism

Health and wellness tourism focuses on rejuvenation and self-care. Spa resorts offer relaxation through massages and wellness treatments, health retreats provide holistic programs for physical and mental well-being, and medical tourism destinations offer medical procedures and treatments in a new setting. Travelers seeking rejuvenation, stress relief, and self-improvement find solace in this sector.

Meetings, Incentives, Conferences, and Exhibitions (MICE) Sector

The MICE sector caters to business and professional travel needs. It encompasses conferences, seminars, exhibitions, and corporate events that facilitate networking, knowledge exchange, and business interactions. These events often take place in purpose-built convention centers, hotels with conference facilities, and event venues tailored for meetings and large gatherings.

Ecotourism and Sustainable Tourism Sector

Ecotourism and sustainable tourism promote responsible travel practices that respect the environment and local cultures. Travelers engage in activities that contribute to conservation efforts, minimize ecological impact, and support local communities. This sector fosters a deeper connection with nature, emphasizes education, and encourages travelers to be conscientious stewards of the destinations they visit.

Cruise Tourism

Cruise tourism offers travelers the opportunity to explore multiple destinations while enjoying the amenities of cruise ships. Cruises provide onboard entertainment, dining options, and activities, making the journey as enjoyable as the destinations themselves. From ocean cruises to river cruises, this sector allows travelers to experience diverse regions in one seamless voyage.

Educational and Cultural Exchange Tourism

Educational and cultural exchange tourism facilitates learning experiences through travel. Language courses, study abroad programs, and cultural exchanges provide opportunities to immerse oneself in new languages, cultures, and perspectives. Travelers gain a deeper understanding of global diversity, engage in cross-cultural interactions, and broaden their horizons through education.

Adventure Travel Sector

The adventure travel sector caters to adventurers seeking exhilarating experiences. From scaling mountain peaks and navigating rugged terrains to embarking on wildlife safaris and exploring remote landscapes, adventure travel challenges travelers physically and mentally while immersing them in awe-inspiring natural settings.

Sports Tourism

Sports tourism revolves around sporting events, tournaments, and sports-related activities. Travelers may attend major sporting events, participate in recreational sports like golf and tennis, or engage in activities like skiing and surfing. This sector caters to sports enthusiasts, allowing them to combine their passion with travel experiences.

Niche and Special Interest Tourism

Niche and special interest tourism cater to specific interests and preferences. Religious tourism focuses on pilgrimage sites, culinary tourism celebrates local cuisines and culinary traditions, agrotourism immerses travelers in rural life and agricultural experiences, and LGBT travel creates inclusive environments for the LGBTQ+ community. These niche sectors offer tailored experiences for travelers with specific passions.

Technology Providers

In the digital age, technology providers are redefining the way travelers plan, experience, and share their journeys. Online platforms, travel apps, and booking websites empower travelers with information, convenience, and personalized recommendations. Virtual reality and augmented reality technologies offer virtual previews of destinations, enabling travelers to embark on digital explorations before their physical journey begins.

Trends shaping the Tourism Industry in 2023

The tourism industry is in a constant state of evolution, driven by changing traveler preferences, technological advancements, and global shifts. These trends shape the way destinations are promoted, experiences are crafted, and the overall travel landscape unfolds. Understanding and adapting to these trends are vital for destination marketing and tourism professionals to remain competitive and relevant in an ever-changing market. Here are some of the key trends that are currently shaping the tourism industry:

Sustainable and Responsible Tourism

Travelers are increasingly seeking experiences that align with their values of environmental conservation and social responsibility. Sustainable tourism practices, including eco-friendly accommodations, responsible wildlife tourism, and community-based tourism initiatives, are gaining momentum. This trend encourages destinations to adopt environmentally-friendly practices and collaborate with local communities to ensure that tourism benefits are shared equitably.

Experiential Travel

Travelers are placing more emphasis on experiences over possessions. They seek authentic and immersive experiences that allow them to connect with local cultures, learn new skills, and engage in meaningful activities. Destinations are responding by curating unique experiences such as cooking classes, cultural workshops, and off-the-beaten-path excursions.

Digital Transformation

The digital landscape has revolutionized how travelers plan, book, and experience their trips. Online platforms, mobile apps, and social media play a pivotal role in travel research and decision-making. Personalization through data-driven insights allows destinations and businesses to tailor recommendations and offers to individual preferences, enhancing the overall travel experience.

Wellness and Health Tourism

Wellness tourism has gained prominence as travelers prioritize their physical and mental well-being. Spas, wellness retreats, yoga centers, and fitness-focused vacations are attracting those seeking relaxation and rejuvenation. Destinations are integrating wellness offerings into their itineraries, acknowledging the importance of holistic health.

Bleisure Travel

The lines between business and leisure travel are blurring, leading to the rise of "bleisure" trips. Business travelers are extending their stays to explore destinations, combining work commitments with leisure activities. This trend has prompted destinations to offer a mix of business amenities and leisure attractions.

Technology-driven Experiences

Technology, including virtual reality, augmented reality, ai, and immersive experiences, is transforming how travelers engage with destinations. Virtual tours, interactive exhibits, and digital guides enhance the pre-trip planning process and create captivating on-site experiences. AI-powered trip planning solutions aim to create better and more personalized experiences.

Digital Nomads and Remote Work Travel

The concept of remote work has led to a new breed of travelers known as "digital nomads." These individuals seek destinations that provide both a productive work environment and desirable leisure experiences. Destinations are responding by offering co-working spaces, flexible accommodations, and appealing lifestyle options.

As the tourism industry navigates these trends, it faces the imperative of adapting while maintaining sustainable practices and responsible growth. Embracing these shifts opens doors to innovation, personalization, and enriched traveler experiences that resonate with the ever-changing expectations of today's explorers.

The Future of the Tourism Industry

Digital innovation, sustainability, and tailored experiences will shape the tourism industry in the coming years. With technology advancing at an unprecedented pace, travelers can anticipate seamless and personalized journeys, from AI-driven travel assistants to immersive virtual reality tours. Sustainability will remain a cornerstone, with destinations embracing eco-friendly practices, conservation efforts, and responsible tourism management. As travelers increasingly seek authentic interactions, cultural exchange initiatives and community involvement will flourish. The integration of renewable energy sources, smart infrastructure, and sustainable transportation options, will shape more environmentally conscious travel. Moreover, the convergence of industries, such as wellness and travel, will offer holistic experiences that rejuvenate both body and mind. The future beckons a tourism landscape that respects cultural diversity, values the environment, and delivers unforgettable moments that transcend the ordinary, catering to a new generation of explorers with evolving aspirations and expectations.

11 Surefire Ways to Boost Engagement of Tourism Trails

Unlocking the power of user generated content (ugc).

What are Sectors of Tourism? Accommodation, Transportation, Intermediaries

• Post last modified: 28 August 2021
• Reading time: 15 mins read
• Post category: Tourism

What are Sectors of Tourism?

Tourism is an economic, environmental, and socio-cultural phenomenon. It reaches various sectors of the economy and society and it involves many different forms, such as leisure tourism, sports tourism, cultural tourism, business tourism, conference, and exhibition tourism, tourism for religious reasons, and Eco-tourism.

Table of Content

• 1 What are Sectors of Tourism?
• 2 Sectors of Tourism
• 3.1 Resort Hotel
• 3.2 Airport Hotel
• 3.3 Bed & Breakfast (B&B)
• 4.1 Transport by Air
• 4.2 Transport by Sea or Water
• 4.3 Road Transport
• 4.4 Rail Transport
• 5.1 Types of Intermediaries
• 5.2 Travel Agencies
• 5.3 Tour Operators
• 5.4 Corporate client travel agencies
• 5.5 Sightseeing tour companies
• 6 Merits of using Intermediaries (Travel Agency)

The broad nature of tourism makes it quite difficult to be defined and there is no universally accepted definition of it As tourism development has both positive and negative effects on the tourist location, the study will also discuss what are the factors reducing the positive effects of tourism and then what strategies should be adopted in order to reduce the negative effects and maximize the positive.

Sectors of Tourism

These are some various sectors of the tourism industry:

Accommodation

• Transportation
• Intermediaries

Accommodation is a temporary home for travelers. It ranges from simple sleeping places to deluxe suites for eating, entertainment, and sleeping. Travelers can stay overnight in any kind of lodging from an African treehouse to a castle in Europe.

The accommodation industry is made up of hotels, motels (motor hotels), resort hotels, campgrounds, hostels, and guesthouses. Hotels are classified in various ways. One of the most common ways is by location, such as resort, city center, airport, suburban, or highway.

Types of Hotels:

Resort Hotel

Airport hotel, bed & breakfast (b&b).

A resort hotel can be considered as a destination itself. It offers a full range of services and amenities for the guests to enjoy their vacations within the property. Typical features of a resort hotel include restaurants, shops, sporting facilities, pools, spas, casinos, and even private beaches.

Examples: 1. Hong Kong Gold Coast Hotel , 2. Mission Hills Resort Shenzhen in China .

Airport hotels are located in or near airports. This type of accommodation is selected by travelers for necessity. A major feature of airport properties is convenient for early morning departures or late evening arrivals. It is mainly for airline crew members and passengers with overnight layovers r canceled flights.

Example: Hong Kong Regal Airport Hotel .

B&B is a guest house or private house providing clean, attractive accommodation and breakfast. The B&Bs offer a home-like atmosphere. The owner of the B&B usually lives on the premises and provides all the necessary labor. Community breakfasts with other lodgers and hosts enhance this atmosphere.

The other way of classification is rating (grading), for example, five-star, four-star, three-star, two-star hotels. This grading system is commonly used in China.

Types of Transportation

There are a number of different types of transportation modes: air, water, road and rail. The various types of transport modes can be subdivided into:

Transport by Air

Transport by sea or water, road transport, rail transport.

Air Transport First-class travelers enjoy the privacy of their own private cabin area with seats that can be converted into 6’6″ flatbeds. Plenty of good food, in-flight entertainment, and a personal video screen is provided.

They are also welcome to use the arrivals lounge. Business-class travelers have wide comfortable seats with plenty of legroom. They can also enjoy good food, free drinks, and complimentary newspapers. Economy-class travelers though have narrower seats, still are provided with suitable services and meals.

In general, most of the airlines provide different classes on board; they are first, business and economy class. Some airlines nowadays introduced ‘premium economy class’. This class of service offers better individual service (e.g. more comfortable seat) to passengers at a lower price comparing with business-class service.

What is a cruise? A cruise is a vacation trip by ship. This definition excludes traveling by water for primarily transportation purposes. It offers the passengers a chance to relax in comfortable surroundings, with attentive service, good food, and a liner that changes the scenery from time to time.

Despite the potential positive impact of cruise tourism to the local economy, there is also a danger the local tourism industry faces is that cruise tourism can displace other forms of tourism as hotels and tours fill with cruise passengers, reducing the capacity for other tourists.

Cruise ships are basically self-contained destinations where guests live, eat, are entertained, and travel. Cruises are voyages taken for pleasure and not only for the purpose of transport. Most cruises start and end at the same port. A cruise with all-inclusive fare nowadays may combine:

Transportation costs such as airfare between cruise passengers’ point of origin and the destination port. Sometimes the cost of accommodation at the destination port is included in the all-inclusive fare.

Traveling by road is the most flexible and economical form of mass transportation. Modern motorway networks have made major cities easily accessible.

Coach Services

• Local Service.
• Regional – between Hong Kong and Shenzhen.
• International express services – services between Canada and United States in North America.
• Tour and sightseeing operations.
• Shuttle buses for airport transfers.

Car Services

Car travelers have greater freedom in choosing their route, destination, and timing of their journey. Examples are Private cars for rental, Taxis, Private cars.

Business and vacation travelers book car rentals for different reasons. Business travelers are looking for a convenient and reliable form of ground transportation to get them from point A to point B with the minimum amount of fuss and bother.

Vacation travelers are looking for a comfortable form of transportation to places where they plan to visit but these places are not easily accessible by public transportation.

The importance of rail travel has given way to private cars and air travel, but is picking up now since a number of services have been designed specifically for the tourist trade on a local and international level.

Examples include “Orient Express” in Europe and “Indian-Pacific” across Australia. Others include the “Trans-Siberian Railway” and the “Bullet Train” of Japan.

Examples of Other Rail Transport: Underground train services in a most urban city, Airport express train service; and Scenic rails.

One of the world’s eminent traveling experiences is to travel on a luxury train. Traversing the world’s varied landscapes along alternative train routes, the train combines all the comfort and luxury of a five-star hotel with a globally unparalleled journey.

Intermediaries in Tourism

Intermediaries are “Middle-Men”, acting as a link between the customer and the supplier. In the travel business, the suppliers consist of airlines, cruise and ferry companies, coach/bus companies, railways, hotels and motels, and car rental agencies.

The customers include holidaymakers, business travelers, and those visiting friends and relatives.

Tourism and the Structure of the Tourism Industry Travel agencies, in their role as “middlemen,” combine tourism activities originally carried out on an unconnected, individual basis, linking customers with tourism service suppliers and thereby promoting the development of the tourism industry.

Tourism service suppliers include airlines, hotels, restaurants, car hire companies, and companies that operate reception services at destinations.

Types of Intermediaries

Types of Intermediaries are chiefly divided into two categories:

Travel Agencies

Tour operators.

Appointed representatives such as tourism service suppliers or wholesalers are authorized to sell customers a series of tourism-related products and services such as airline tickets, cruise liner berths, hotel rooms, car rentals, and train tickets, etc.

Their role is to provide guests with relevant tourism consultant services, book travel products on behalf of customers, and provide special services for customers in accordance with their needs, etc. Their income is mainly derived from agency commissions.

• Wholesalers.
• Inbound travel agencies/outbound travel agencies.

Wholesalers buy large volumes of products at a relatively low price from tourism service suppliers such as transport companies, hotels, and tourist attractions, and then sell them to tourism retailers that then sell to the retail market.

They won’t normally sell travel products directly to the general public. However, some powerful travel agencies will also establish retail departments to sell these products directly to customers.

There are also some wholesalers that are operated by a number of airlines and chain hotels and promote package tours put together from their own products.

Retailers order large volumes of various different types of travel products from tourism service suppliers or wholesalers such as transport companies, hotel, and tourist attraction products and services, then design and combine these individual products and add in their own services such as tour guide services, etc., turning them into packaged travel products, which are then sold to customers.

Outbound tour groups will take locals to another city or country and provide travel products such as transport, accommodation, and tickets to tourist attractions. Generally speaking.

This type of intermediary will regularly organize groups to take people from Hong Kong all over the world, wherein they will be accompanied by a group leader or tour guide from the very start.

Corporate client travel agencies

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Mission Moscow : A Conversation with Evgeny Kozlov

Mr. Evgeny Kozlov, Deputy Head Mayor of Moscow Government and Chairman of the Moscow City Tourism Committee, who has come to the city to attain BLTM, the annual prestigious travel event at the Leela Ambience Convention Centre, Delhi spoke with TW Editor Anirban Dasgupta on his vision and goal with the all-new tourism initiatives in Moscow.  

The bond between India and Russia has a long history of culture, literature, love, and of course politics. But recently, there has also been a lot of talk about Gastronomical tourism. Any personal experience with this?

My personal take on the bond between India and Russia stems from my recent experience of trying authentic Indian cuisine in Moscow. I thoroughly enjoyed the spicy flavours of the Curry dish I tried and it left a lasting impression on me. This made me appreciate the cultural exchange between our two countries even more. I believe that Moscow, being a culinary hub, is a great place for people from all over the world, including Indian visitors, to immerse themselves in our rich history and culture. It’s a unique experience that brings people together and showcases the diversity of the gastronomic universe. Moscow has a thriving food scene with various international cuisines to explore, from Chinese to South African and Latin American. This culinary diversity reflects the open-mindedness and curiosity of the Russian people when it comes to trying new types of food. Moscow truly has something for everyone, and I encourage Indian tourists to come and indulge in this gastronomic journey.

  How optimistic are the post-pandemic recovery figures?

After the Covid-19 pandemic, we have witnessed a remarkable recovery in tourism in Moscow. In fact, we have been able to restore 90% of the pre-pandemic tourist flow. In the first half of 2023, almost a million foreign tourists visited Moscow, with over 600,000 of them arriving during the summer season. Among the non-CIS countries, China has led the way in terms of tourist traffic, followed by Iran, the United Arab Emirates, Turkey, and India. Prior to the pandemic, India’s tourist flow was steadily growing at a rate of 12-15% annually. Although we faced challenges during the pandemic, we have now put in place all the necessary conditions for a successful recovery. Moscow is known for hosting numerous international exhibitions, forums, congresses, and conferences, attracting approximately 3.6 million business visitors in the past year alone. Among these visitors, India ranks third in terms of foreign business tourists in Moscow. To further promote tourism, we have initiated the MICE Ambassadors training program in India, which aims to assist Indian businesses in exploring opportunities and selecting relevant events in Moscow.

  Can you please share your vision for future tourism development in Moscow?

Thank you for asking this question. I have a multi-faceted vision for the future tourism development in Moscow.

Firstly, I believe that tourism should provide a personal and authentic experience for each individual. Therefore, customization of experiences is crucial. For business tourists, we aim to offer special infrastructure facilities that cater to their specific needs and requirements. We are closely collaborating with infrastructure providers to ensure seamless experiences for those visiting Moscow for business purposes. On the other hand, when it comes to leisure or family tourists, we recognize the importance of providing a support system and guidelines for those traveling with their families, especially children. We are working with museums, theatres, and restaurants to customize their services and products to cater to tourists of all ages, including children. Furthermore, I envision rearranging tourism in Moscow to encourage visitors to delve into the history and heritage of our country. A significant part of my tourism goal is to motivate and inspire the youth and younger generations to travel to Russia. This involves providing affordable pricing for accommodations, entertainment, museums, and other attractions.

We are already constructing tailor-made infrastructure that specifically targets the young generation in Russia, and by next year, we plan to extend and promote these offerings to international young visitors as well. By rebranding the image of Moscow as a destination for longer stays, relaxation, and enjoying various facilities, we aim to change the perception that it is merely a transit or stop-over city. Lastly, the beautiful weather in Moscow during the summer months provides an opportunity to create delightful memories for tourists. I want every visitor to experience the sunshine, green landscapes, parks, cafes, restaurants, swimming pools, and sports facilities that Moscow has to offer during this time.

In summary, my vision for the future of tourism in Moscow revolves around creating customized travel experiences for every type of traveller.

How do you prioritize sustainability and responsible tourism practices in the development of business tourism?

How easy or difficult is it to get a Visa for an Indian Tourist at present?

Acquiring a Visa for Indian tourists has become easier with the introduction of the e-visa system. Since its launch in August 2023, more than 30,000 tourists have already utilized this system. The e-visa offers several advantages over traditional visas, such as avoiding the need to visit consulates or embassies. The application process only requires a digital photograph and a scan of the passport data page. The e-visa has a validity period of 60 days from the date of issuance, with a maximum stay of 16 days in Russia. This convenient and streamlined process is available to citizens of 55 countries, including India. Indian tourists are currently ranked third in terms of business travellers from outside the CIS countries visiting Moscow.

Author: Anirban

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UN Tourism | Bringing the world closer

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UN Tourism Launches Tourism Investment Guidelines for Albania

UN Tourism has again placed the focus on tourism investments, bringing together public and private sector leaders in Tirana.

The “Tourism Investments and Economic Development in Europe” conference, jointly organized with Ministry of Tourism and Environment of Albania, was held within the framework of the UN Tourism Regional Commission for Europe. High-level delegates included investors from the hospitality, aviation and real estate industries, alongside  private sector stakeholders and various heads of various international organizations.  

Participants discussed and explored avenues how to revitalize Europe’s tourism sector through strategic investments, with a focus on long-term resilience and growth in line with the wider Agenda 2030 and Sustainable Development Goals.  

“Tourism Doing Business in Albania” 

During the conference, UN Tourism launched the latest in its series of “Tourism Doing Business” guidelines, with a new publication focused on Albania. The guidelines provide potential investors with an overview of Albania’s business landscape, its economic resilience and growth potential. 

• In 2023 Albania was ranked 4th globally for the largest percentage increase in international tourist arrivals, recording growth of 56% on 2019.   
• Albania welcomed 7.5 million international arrivals in 2022, and 10.1 million in 2023. 
• The strong robust rebound in tourism contributed to economic growth of nearly 5% growth in 2022. As of 2023, the GDP at current prices reached USD 23 billion compared to USD 12.3 billion in 2012. 
• International tourism in Albania constitutes 46% of total exports and 65% of exports in the services sector. 

UN Tourism Secretary-General Zurab Pololikashvili says: “Albania presents multifaceted investment opportunities within its tourism sector. With its strategic geographic location, developing infrastructure, and a government dedicated to enhancing foreign direct investment, Albania emerges as an attractive destination for investors. These factors have been instrumental in driving Albania's growth and ongoing development”. 

Natalia Bayona, UN Tourism Executive Director says: “The tourism sector in Albania stands as a dynamic and promising landscape, offering a compelling blend of natural beauty, cultural richness, and strategic initiatives shaping its trajectory towards sustainable growth and success. With a surge in greenfield FDI announcements totaling USD 135 million within the tourism cluster, Albania solidifies its position as an attractive investment destination, heralding a promising future ahead”. 

Investments and tourism employment growing 

The guidelines offer a comprehensive overview of the investment landscape in Albania. Key takeaways include: 

• Over the past five years, Albania has consistently attracted foreign direct investment (FDI) at levels surpassing the preceding ten-year average OF EUR 1,004 million. In 2022, the country received EUR 1.372 billion, and between January and September 2023, it received around EUR 1.089 billion. 
• As of 2023, Albania registered more than 154 startups in different sectors including financial services, tourism, technology, and innovation.  
• The ‘Startup Law’ supports the creation and development of high-growth potential startups in the technology and innovation sector.  

Value and Investments strategy 

Between 2018 and 2023, four greenfield projects were announced in the tourism cluster for a total of USD 135 million (according to fDi Intelligence Financial Times). Through that Strategic Investment Law, the country has promoted around 21 strategic investment projects related to tourism between 2016 and 2023. These projects, which have either been completed or initiated implementation, represent a total investment of EUR 3.09 billion, generating around 16,900 new jobs. 

Tirana, Albania

Related Links:

• Download News Release on PDF
• “Tourism Doing Business: Investing in Albania”
• UN Tourism: 70th Regional Commission for Europe
• “Tourism Investments and Economic Development in Europe” conference

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Russia Looks to India to Fill Tourism Void

Peden Doma Bhutia , Skift

September 28th, 2022 at 7:30 AM EDT

Tourism to Russia has taken an enormous hit since the country's invasion of Ukraine. An economy hurt by sanctions doesn't help in its pitch to travelers either. But Russia sees opportunities with India's outbound travelers.

Peden Doma Bhutia

As Russia engages in the worst fighting in Europe since World War II with Ukraine, tourism is one of the worst hit sectors for the country, especially at a time when destinations are charting their way towards recovery post the Covid crisis.

Travel to and from Russia continues to be hit by sanctions , as a result the destination is aggressively wooing travelers from what it deems as more “friendly countries” and India seems to be high on the list.

At the recently-held Outbound Travel Mart (OTM) in Mumbai, one of the largest travel trade events in India, the Russian contingent descended in full force as it made a strong bid to sell the destination to Indian travelers.

Representatives from the city of Moscow City Tourism Committee and Saint Petersburg Convention Bureau addressed the media and spoke about the “abundant tourism opportunities” that the destinations offer for Indian travelers.

Strangely, Russia, a very important tourist destination, does not have a national tourism organization with their office in India, noted Mahendra Vakharia, managing director of India-based Pathfinders Holidays.

However Vakharia noted that St. Petersburg Tourism and Moscow City Tourism Committee have individually done more than their bit since the last few months and have been aggressively engaging with the travel trade through roadshows, presentations, seminars and workshops.

Russia also plans to launch electronic visa for 52 countries , including India — a resolution that had been passed in 2020, but had been stalled due to the Covid restrictions.

What’s more, Russian President Vladimir Putin proposed a visa-free entry between Russia and India this month, during his meeting with the Indian Prime Minister Narendra Modi, on the sidelines of the Shanghai Cooperation Organisation summit in Uzbekistan.

The easing of visa regulations would certainly be an incentive, especially as the wait for visas keeps getting longer for Indian passport holders, with the waiting time for a U.S. visa appointment going up to two years.

Calling Russia a popular destination for all types of Indian travelers — leisure, groups, students as well as meetings, incentives, conferences and events, Pathfinders Holidays’ Vakharia noted that enquiries have been pouring in from Indian travelers. “The inclination is there to travel, but the uncertainty of war is holding them back.”

While St. Petersburg noted a drop of 72 percent in tourism during the pandemic, Kuzenskaya Julia, deputy chairperson of the city’s committee for tourism development, said they’ve noted that Indians are increasingly keen to visit the destination.

“We are working to unlock the full tourism potential of Russia to help increase footfalls from India. Our main focus is on group tourism as well as the meetings, incentives, conferences and events sector,” Julia said while speaking in Mumbai.

And even as Russia continues its offensive against Ukraine, Julia assured that tourists are under no threat in the country and that “everything is peaceful.”

Asian destinations would be a huge area of focus for the tourism boards as these markets provide huge potential to improve Russia’s tourism numbers.

In 2021, inbound travel from India to Moscow recovered by 40 percent compared to 2019, according to the Federal Agency for Tourism.

Outside nations in the Commonwealth of Independent States (CIS), Turkey, Germany and India are reportedly the top three key markets for inbound arrivals into Moscow, according to Alina Arutyunova, deputy chairperson of Moscow city tourism committee.

Encouraging individual tourists from India to visit Moscow, Arutyunova said this is the right time for Russia and India to strengthen their ties.

“In Moscow, things are normal, it is safe for tourists. In fact, travel to Russia is safe,” she said, adding that the city received 50,000 Indian tourists in 2021, while the tourism receipts from India for the first half of 2022 has been 13,300 tourists. 

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Tags: asia monthly , coronavirus recovery , india outbound , moscow , Russia war , Ukraine War , visa