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Booking.com for Travel Agents

Booking.com Pilots New Platform for Travel Agents

Booking.com for Travel Agents provides travel industry professionals with a bespoke set of tools and reports to book and manage accommodation reservations for their clients with ease

LONDON – NOVEMBER 8, 2016 – Today Booking.com, the global leader in connecting travellers with the widest choice of incredible places to stay, announced the initial test pilot of Booking.com for Travel Agents , the first iteration of a new platform designed specifically with the unique needs of travel agents in mind. The platform features a suite of easy-to-use tools that empower travel industry professionals to seamlessly make and manage accommodation reservations for their clients via Booking.com. Booking.com for Travel Agents is an extension of the company’s existing Affiliate Partner Programme and leverages technology and infrastructure being developed for Booking.com for Business. Travel Agents who join the platform will be eligible for similar partner benefits as all Booking.com affiliate partners.

“We’ve seen increasing numbers of travel agents using Booking.com to manage bookings for their customers,’ said Bryan Batista, Senior Director of Global Partnerships at Booking.com. “We’re pleased to now offer professional travel agents a platform and a programme that has been created just for them, with the special features they need to easily book and manage reservations for their clients, as well as the choice, diversity and seamless experience that they’ve come to love and rely on from Booking.com. We’re excited to continue innovating the platform, and are committed to adding even more useful features and functionality for them over the coming months.”

Not only does the Booking.com for Travel Agents platform enable travel agents to view and manage all customer reservations via one handy dashboard, but it also includes a tab of customisable reports that fully support agents in monitoring individual client bookings, as well as providing them with a convenient breakdown of their earnings over time.

As with all customers who book via Booking.com, travel agents and their clients enjoy full access to Booking.com’s diverse inventory of more than 1 million accommodation options in nearly 96,000 destinations in 227 countries and territories worldwide, including everything from 5-star luxury resorts to homes, apartments, villas and even igloos and treehouses, as well as inspiring in-destination content and world-class 24/7 customer support in 43 languages.

For more information and to start the simple sign up process, registered and licensed travel agents can visit http://www.booking.com/travel-advisors/index.html .

CONTACT DETAILS FOR BOOKING.COM:

For further information, contact the Booking.com UK Press Office:

[email protected]  

About Booking.com :

Booking.com is the world leader in booking hotel and other accommodations online. It guarantees the best prices for any type of property – from small independents to five-star luxury. Guests can access the Booking.com website anytime, anywhere from their desktops, mobile phones and tablet devices, and they don’t pay booking fees – ever. The Booking.com website is available in 43 languages, offers over 1M hotels and accommodations including more than 520,000 vacation rental properties and covers over 96,000 destinations in 227 countries and territories worldwide. It features over 108M reviews written by guests after their stay, and attracts online visitors from both leisure and business markets around the globe. With over 19 years of experience and a team of over 13,000 dedicated employees in over 184 offices worldwide, Booking.com operates its own in-house customer service team, which is available 24/7 to assist guests in their native languages and ensure an exceptional customer experience.

Established in 1996, Booking.com B.V. owns and operates Booking.com™, and is part of The Priceline Group (NASDAQ: PCLN). Follow us on Twitter , Google+ and Pinterest , like us on Facebook , or learn more at http://www.booking.com .

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Breaking Down the Pros and Cons of Using a Travel Agent

You're convinced that having a travel expert by your side will be useful. But how do you go about knowing when and how to book with them?

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Confession: I’m a big fan of travel agents (whoops, sorry, travel advisers ), even though I could technically book all my trips through websites and apps. And despite the fact that many of us might consider this industry old-fashioned and out-of-date, research shows that travelers, and millennials in particular, are once again turning to these specialists to help plow through TripAdvisor detritus. If you’re wondering: how much does a travel agent cost, and why would I book with one anyway? Read on.

How to Know If You Need a Travel Agent

Once you’ve come around to the idea of hiring a travel agent, ask these three questions before booking:

• Is this a domestic trip or one that involves traveling to a part of the world you’ve never been? If it’s the former you don’t need a travel agent.
• Can I get a better deal by using a travel agent? (This question requires you pricing out your trip with and without one.)
• Is this a big-budget, special-event kind of trip? If the answer is yes, go with a travel agent.

The Pros of Using a Travel Agent

They can find crazy deals..

This is literally their job. If they have been in the travel business for many years, they likely have supplier relationships in place that can help leverage better deals for you. Many travel agents specialize in locations (i.e., cruise vacations in Europe). Some travel agents offer package deals, with more savings passed on to you then booking the trip on your own—that is good news to your wallet.

They will be your advocate.

One of the best ways to utilize a travel agent is as an advocate should something derail on your trip. They can help you with lost luggage, in the case of natural disasters, if you get stuck in a location before your trip, etc. They are there to help you get your trip back on track.

They’ll take care of the little things.

I love my travel agent, and I love all the extras she provides when we use her services for a trip. For instance, when we traveled to the Bahamas, she made sure there was a nice bottle of champagne and strawberries in our room on our arrival, and she also upgraded our room free of charge. While this certainly is not a guarantee when you use a travel agent, there are a lot of added-value extras you can expect when you use a travel agent. Why? Because travel agents know you don’t have to use them to book your trip, and they want to say thank you.

They’re true experts.

Most travel agents have been working in the industry for years now, and it’s their job to stay on top of travel trends and upcoming hot destinations. When I spoke with my travel agent about a trip to Europe recently, she offered a few alternate destinations. I was not thinking about the destinations she suggested, but the alternatives offered great activities, culture, food, interesting boutique hotels, and more options for less money than my original destination.

They don’t usually cost extra.

It’s a myth that working with a travel agent will automatically cost you more; most get paid via commissions from the hotel or outfitter. Sure, some travel agents do charge a fee for putting together an itinerary, but most will credit you that fee if you end up booking the trip through them. Make sure you know all the potential fees before you use a travel agent, and do not hesitate to negotiate away.

The Cons of Using a Travel Agent

They’re not going to help with cheaper airfare..

Back in the day, you would use a travel agent to book every aspect of your trip. However, with so many options to find low-cost airfare, like Google Flights , Scott’s Cheap Flights , and  Skyscanner , booking your own flights is easy and cost-effective. Most travel agents cannot score discounted flights, and many travel agents will not even bother. Follow these tips on how to find the cheapest flights possible , instead.

They’re not you.

This may seem obvious, although it’s still important to consider. A travel agent not only finds you the best deals, but they also offer suggestions for activities, restaurants, and more. This is great if you’re someone who doesn’t like to research these things, but you run the risk of working with someone who doesn’t get your personal preferences (maybe they lean toward road tours rather than technical singletrack). Do your own research first, and come up with a list of activities that you want to do. Once you have that list, pass it along to your travel agent to see if they can rustle up any deals as they book.

How to Find a Great One

One of the best ways to find a reputable travel agent is to get referrals from your friends and family. Anyone that has used that travel agent for a previous trip and enjoyed their service is someone worth checking out. As with anything, I always suggest talking to at least two different travel agents to see who you feel most comfortable with. Remember, they are there to work for you.

Know your travel budget before you reach out to a travel agent. Likely, this will be the first question they ask you and will help steer them toward the best destinations for that budget. If you are traveling somewhere that’s specialized, like going on that once-in-a-lifetime African safari , find a specialist that knows that region inside and out. They will usually have the best deals and relationships with hotels and activity companies in that area.

How Much Does a Travel Agent Cost?

Usually, the cost of hiring a travel agent to organize a trip for you is fairly minimal. Many agencies charge a flat fee of around $100, and others may charge a certain small percentage of your trip. Most of their take-home profits come from the hotels, wholesalers, resorts, and businesses they work with, but be sure to as your travel agent about fees upfront and before you start working with them to plan your next dream vacation. (No one likes hidden fees and surprises.)

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Best Online Travel Agencies

Booking.com is our top choice for making your trip arrangements

Ligaya Malones is an editor, blogger, and freelance writer specializing in food and travel. Ligaya's work has appeared in publications including Lonely Planet and BRIDES.

We independently evaluate all recommended products and services. If you click on links we provide, we may receive compensation. Learn more .

Planning a trip can be easier through an online travel agency than if you handle each aspect of the planning separately. You can book hotels, air travel, rental cars, and more through a single site, and booking everything together sometimes results in discounts. By inputting a destination, a range of dates, and other preferences, you will see a list of options for each aspect of travel.

The best online travel agencies offer options from the largest number of airlines, hotels, car rental agencies, and more. Look for sites that offer discounts for combining reservations for different aspects of your trip. For example, the best sites will have lower rates if you book both plane tickets and a hotel through their services. The best sites also provide reviews from customers who actually have booked through the service. These are our top picks.

• Best Overall: Booking.com
• Best Budget: Skyscanner
• Best Price Predictor: Hopper
• Most Innovative: Kiwi.com
• Best for Eco-Conscious: Kind Traveler
• Best for Social Impact: I Like Local
• Best for Design-Forward Homestays: Plum Guide
• Our Top Picks
• Booking.com

Kind Traveler

I Like Local

• See More (4)

Final Verdict

Frequently asked questions, methodology, best overall : booking.com.

 Booking.com

This industry leader offers one of the most comprehensive trip planning platforms on the Internet.

Lots of options to choose from

Interface is easy to use

Numerous filters to customize your search

Tricky to tell whether changes/cancellations can be made with Booking.com or the vendor directly

Booking.com was founded in 1996 and has grown into an industry leader that stands out for being one of the most comprehensive trip planning platforms out there. From one website, you can compare and book accommodations, flights (including one-way and multi-city flights), sightseeing activities, and even airport taxis. The website lists more than 28 million accommodation options, from hotels, hostels, and B&Bs to vacation homes and luxury resorts—you can browse more choices per destination on Booking.com than other online travel agencies. The website also performs well on cost and typically returns lower-than-average prices for flights and hotels. 

Booking.com's interface is also easy to use. On the home page, search for a hotel by entering your chosen destination and dates. Then, use the extensive list of filters—such as price range and distance from the city center—to narrow the results down and find the best fit. You can also search for a specific hotel, or seek inspiration by clicking through options grouped by destination or property type or by topic such as the country’s best Michelin-starred hotel restaurants or the top cities for vegan travelers. The flights, car rental, and other tabs are just as intuitive. 

Best Budget : Skyscanner

 Skyscanner

You can compare prices across airlines, hotels, and car rentals.

Simple interface

Option to toggle searches between specific dates or by monthly calendars

Search Everywhere button is great for spontaneous planners

Extra clicks are required to make a final purchase

Must read fine print for changes/cancellations—may need to deal directly with the vendor

Ads on the sidebar can be distracting

Find deals on airfare, hotels, and car rentals with an aggregator site like Skyscanner , which uses a metasearch engine to compare prices from all online travel agencies and the airline, hotel, or car rental company in question. Run searches with fixed dates, opt to compare airfare prices month to month, or click “Cheapest Month.” Searches also include options for nearby airports or non-stop flights only. With hotel searches, you can choose to select only from properties with free cancellation, a cleanliness rating of 4.5/5 or higher, or 3- or 4-starred hotels only. Car rental searches include an option to select “return car to different location.”

Once you’ve found the best rate, click on the link to be redirected to the third-party site to make your booking. Feeling spontaneous? The Search Everywhere button on the homepage offers a list of the cheapest flight deals for destinations both locally and across the world—just plug in your departure airport first.

Best Price Predictor : Hopper

The company claims a 95 percent accuracy rate at predicting when flights and hotel rates will be cheapest.

Color-coded system makes it easy to determine cheapest days to buy

App is easy to use

Option to track flights and receive alerts when the best time to buy arises

Some have mentioned the app functions better as a research tool than a booking tool

Unclear whether Hopper will price match if you find a cheaper flight elsewhere

Hopper is a travel app available on iOS and Android that aims to help travelers save on airfare by usng historical data and their own algorithm to predict when flights will be cheapest. Just type in where and when you’d like to fly and Hopper will present you with a color-coded pricing calendar indicating how much tickets are likely to cost. (Green is the least expensive, then yellow, orange, and red for most expensive.) Hopper will also recommend you either buy now or wait, or you can choose to watch a trip and receive notifications on the best time to buy. In addition, the app has expanded to offer hotel and car rental price predictions, too.

Some newer features since the app’s inception in 2009 include an option to freeze a price for a limited time—for an extra fee—as well as exclusive app-only discounts. Hopper is free to download, and you can choose to book directly through the app, though some users mentioned they use Hopper as more of a research tool before booking directly with the airline or hotel. The company claims a 95 percent accuracy rate at predicting flight rates up to a year ahead.

Most Innovative : Kiwi.com

This metasearch engine scours the web to piece together the ideal itinerary using planes, trains, buses, and more.

Creative itineraries get you where you need to go, especially if you’ve got a multi-stop trip

Kiwi Guarantee offers rebooking or cancellation protections

Nomad option appeals to travelers with a lot of flexibility

Creative itineraries mean you may not fly out of the same airport you flew into

Kiwi Guarantee has an additional fee

Charges all-in-one fee for booking flights, trains, buses (though you can always purchase a la carte)

Travelers planning multi-city destinations and seeking a bargain, as well as those looking to take planes, trains, and automobiles to get there, might consider Kiwi . Kiwi is a metasearch engine that scours and pieces together itineraries from various airlines (even if they don’t have a codeshare agreement), considers multiple airports (even if your arrival airport is different from departure), and offers booking options, whether you’re looking at very specific dates or more general ones (up to 60 nights).

Some will find the ability to make multiple bookings for a particular trip more convenient than going at it manually several different times, though note that you must opt into the Kiwi Guarantee program to access rebooking and refund protections should your reservation change or be canceled. Kiwi’s Nomad option allows you to plug in a bunch of destinations you’d like to visit and the length of your intended stay, and the website will churn out the most affordable itineraries for review.

Best for Eco-Conscious : Kind Traveler

A give-and-get business model means booking accommodations with exclusive perks, a donation to environmental organizations, and more.

All participating hotels include a local give-back component

Exclusive savings and perks

Participating hotels are located in some of the most beautiful places in the world

Inventory is much smaller compared to other booking platforms

Some of the amenities mentioned are based on availability only

In 2022, Kind Traveler (an online trave agency focused on hotel bookings) announced an increase in environmentally and socially conscious hotels, charity donations, voluntourism opportunities, and additional perks like waived resort fees or a welcome amenity.

Unlock exclusive hotel rates and perks from participating Kind Traveler hotels with a minimum $10/night minimum donation to a local charity. For example, stay at the Six Senses Laamu in the Maldives and receive up to $33 off the nightly rate and perks such as a food and beverage credit and an Earth Lab or Alchemy Bar workshop when you make a donation to Manta Trust. The organization funds coastal research to protect the island nation’s large yet fragile population of reef mantas.

Select from more than 140 participating hotels from the Hawaiian Islands to Bozeman, Montana, and the Maldives. Charities include wildlife, human rights, arts, education, and environmental preservation organizations.

Best for Social Impact : I Like Local

Choose from a host of travel experiences with the peace of mind that 100 percent of the cost goes directly to local partners.

Social impact mission woven into organization’s business model

Immersive experiences led by local guides

Range of experiences offered

May not be best fit for those seeking upscale, luxury experiences and stays

Can’t sort experiences by a list of countries (though an interactive map is available)

No experiences outside of Africa and Asia

For an online travel agency with a booking platform designed to route dollars spent directly to the communities travelers intend to visit, consider I Like Local . Visit the website to browse a host of travel experiences in countries including Indonesia, Kenya, and Cambodia. Experiences include homestays and farmstays as well as wellness and culturally oriented experiences—from cooking and cycling tours to weaving classes.

To search for an experience, select from drop-down items like travel dates and experience categories, or view a global map and click on a country to view experiences that way.

The platform got its start in 2014 and has grown to 4,000 local hosts across nearly 20 countries. As a social impact organization, 100 percent of each booking fee goes to local hosts. To date, 16,000 travelers have booked with I Like Local.

Best for Design-Forward Homestays : Plum Guide

Browse and book seriously vetted, design-forward vacation homes.

Highly curated inventory of vacation rentals across the world

Design-forward

Thorough vetting process

Does not publish guest reviews

Other platforms have homes available across more destinations

When it comes to booking a vacation home, serviced apartment, or condo, travelers are spoiled for choice. Plum Guide is an online travel agency that specializes in accommodations—though not just any home makes its directory. The company claims that each potential home listed on its site must jump through 150 hoops to be included, from internet speed and mattress and pillow quality to the showers’ water pressure and the home’s proximity to dining, shopping, and attractions.

Search by a featured collection on the website such as “ pet-friendly homes ” or “one-of-a-kind homes in Palm Springs.” Scroll to the bottom of its homepage to view its top destinations, as well as a list of all destinations where Plum Guide homes are available, including Barbados, Mexico, Portugal, Switzerland, the U.S., and Turkey. Note: From the top right-hand corner of the site, use the dropdown menu to select currency of choice.

As long as you know what you value most out of your travel experience—such as affordability, social impact, or luxe accommodations—there’s an online travel agency to help plan your next trip. Be sure to read the fine print, as some agencies are third-party websites and not direct vendors. If you're not sure where to start, Booking.com is your best bet for a smooth user experience and hard-to-beat offers on flights, hotels, and other travel arrangements.

What Is the Biggest Travel Agency?

Our choice for best overall, Booking.com, is known as an industry leader with listings for all major hotels, airlines, car rental companies, and more. It boasts more choices for accommodations per destination than any other site, and we found its interface to be user-friendly.

Are Online Travel Agencies Worth It?

This depends on your needs and priorities. The best online travel agencies certainly can save time by booking everything all at once. However, if you're someone who is good at haggling and enjoys the details of planning a trip, you might be able to find better deals by reaching out to hotels or other destinations and speaking to someone personally.

Is It Cheaper to Book Online Than With a Travel Agent?

Not always. A travel agent you know and trust should have the experience and connections to find deals that can match or surpass what you'll find online. Additionally, if something goes wrong, travel agents provide you with an actual person you can use as an advocate to correct the problem . But if you don't have access to a good travel agent, online sites still provide plenty of ways to streamline planning and save money .

We considered dozens of online travel agencies and narrowed down the options based on user experience, volume and quality of inventory, unique offerings and specials, and customer reviews. We also assessed travel companies’ environmentally and socially conscious policies.

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Is a travel agent worth it the pros and cons.

Travel experts agree there are several advantages to hiring a vacation planner.

The Pros & Cons of Using a Travel Agent

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A travel agent can save you money and time.

Need to pivot your trip plans but don't want to deal with the extra time, money and hassle of rebooking flights and accommodations on your own? That's just one area where a knowledgeable travel agent (also commonly known as a travel advisor) can help. Read on to discover the other benefits – as well as the downsides – of using a travel agent, so you can confidently decide whether or not a travel agent is worth it for your next trip.

The Pros of Using a Travel Agent

Travel agents can save you money – and get you other perks.

"In some cases, you'll actually get a better  deal by working with a travel agent," says Jackie Steele, travel expert at MagicGuides . "This could be in the form of a cruise onboard credit (free spending money to use on the ship), access to special agency/group rates, or even just learning about a discount you qualify for but weren't aware of." The best agents will even keep an eye on new discounts as they're announced and apply them to your trip even after you've booked, he notes.

Travel agents handle all the details

Hotel room? Booked. Dinner reservations? Made. Tour tickets? Ready to go. A travel agent handles every detail of your vacation itinerary. "The traveler still gets to be involved in the fun part of dreaming up ideas and providing their travel wishes, while we take and perfect them," says Jessica Parker, founder of Trip Whisperer .

Molly McShea, owner and travel advisor at McShea Travel , points out that travel agents can also help with timing logistics. "Travel agents know how many days should be spent in each destination, which tours go together, and how many things you should do in a day," she says, adding that crafting an itinerary can be challenging if it's not something you regularly do. Additionally, travel agents can help you choose the best time to visit your preferred destination(s) based on seasonality and your budget, and sift through travel insurance policies to find the best option for your needs.

Travel agents can provide local expertise

"A travel advisor's industry connections and relationships provide added value to their clients," says Valerie Edman, a luxury travel advisor and agency owner at Cultured Travel LLC. She says when working with a travel agent, travelers gain access to a global network of connections including:

• In-destination specialists who work exclusively with travel advisors and can connect travelers with unique, off-the-beaten-path experiences they wouldn't otherwise know about
• Exclusive experiences not available to the general public

You'll avoid surprise fees

When deciding if a travel agent is worth it for you, remember this: A reputable agent can guarantee you won't encounter any surprise fees on accommodations and activities once your trip is booked.

You'll have someone to troubleshoot unexpected travel issues

A travel advisor is essentially your personal vacation concierge. "Because they've been around for so long, agents really know what to look for," says Christopher Elliott , a consumer advocate and journalist. "Travel agents are among the first to know about flight cancellations and delays , making it easy for them to rebook itineraries right away." 

The Cons of Using a Travel Agent

It might not be your cheapest option.

There are some instances when it makes more sense to plan your own trip. "If you're planning a quick flight from New York City to Los Angeles, it's easy enough to book it yourself online directly or through a third-party booking site," says Elliott. "If you're planning a once-in-a-lifetime trip or bucket list honeymoon , that's when you call the experts."

You'll have less flexibility in your itinerary

The upside of working with a travel agent is having someone plan an epic vacation for you based on industry knowledge and local expertise. But this can also be a downside in the event you discover an activity you'd like to do or a restaurant you'd like to try that isn't on your pre-planned itinerary. If you alter your plans, you risk losing money; plus, the time it takes for you and your travel agent to coordinate your change of plans may not be worth the hassle.

You still have to do some research

It's important to find an agent you can trust, which means you still have to do some of the vacation planning. For this part, Parker recommends picking up the phone. "Lots of people avoid or don't pick up the phone as much anymore," she says. "That's where you get the high-touch service, tone of voice, excitement or concerns to manage." She advises to look for the following red flags:

• No fees: " Travel advisors are charging planning fees more now or increasing them, so the client knows more confidently than ever, we work for them, not the suppliers with the best commissions," Parker explains. "There are a lot of things that are non-commissionable and the advisor's time and expertise shouldn't be given away for free, either. That's the best way to show an advisor takes their business seriously."
• Limited options: If you work with someone who is inexperienced or has an incentive to book you with a certain supplier, they may not be prioritizing your best interests. "It's important to check if they are with a larger consortia, accreditations and network, typically listed on their website and signatures," says Parker. "That level of mindshare doesn't come with a lone advisor unless they have many, many years of experience."
• Slow response times: If communication is delayed, that's a sign they may be too busy to plan your trip – but again, this is something you can avoid by having the right conversations early on.

Edman suggestes starting your search with the American Society of Travel Advisors . "ASTA-verified travel advisors are committed to the highest industry standards and have verifiable industry knowledge so consumers can feel confident in working with them," she says.

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Using a travel agent vs. booking yourself: what’s best?

Pros of using a travel agent.

• Connect you with trusted tour operators they’ve worked with before
• Find the perfect airfares, rental cars, and cruise ships/cruise lines to fit your itinerary
• Help you save money with exclusive upgrades, discounts, and perks that aren’t available to the general public
• Offer personalized service and peace of mind
• Help you organize a group trip or family trip that meets all travelers’ requirements, saving you time and effort
• Manage trip cancellations and changes, and find flexible fares that fall within your budget

Cons of using a travel agent

• Less convenient - Many travel agents only offer services during certain limited office hours. On the other hand, by booking online, you can make your bookings any time you want. Some travel booking sites also offer 24/7 customer support.
• Biased advice - Travel agents earn commissions from hotel operators and airlines, so they have an incentive to push you towards booking flights or hotels that they choose.
• Limited choice - Many travel agencies, especially small consumer-facing agencies, have limited inventories. Online, you’ll find a wide variety of different travel products and tour operators to choose from.
• More expensive - Travel agencies often charge large booking fees for their services.
• Lack of flexible payment options - Some types of travel agencies, such as business travel management companies, ask all their clients to sign a rigid one-year contract with complicated fine print.

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4 Things to Know When Choosing a Travel Agent

Even the most D.I.Y.-inclined travelers are considering working with a professional adviser these days. Here’s how.

By Lauren Sloss

So, you’re thinking about traveling again? You’re not alone. The pandemic may not be over, but the expansion of vaccine eligibility in the United States — hiccups, delays and pauses aside — plus the news that the European Union will be opening up to vaccinated travelers is inspiring many to plan a real-deal summer vacation, or even take the leap on booking bucket-list adventures.

Travel remains far from simple, however. The virus is finding new footholds around the world, leaving an ever-changing set of rules and restrictions in its wake (and all of this is compounded by a run on home rentals , rental cars and more). It’s a reality that’s inspired many D.I.Y.-inclined travelers to consider working with a travel agent , or travel adviser, for the first time, in the hopes of skipping the travel-planning stress and focusing on actually relaxing on vacation instead.

Most travel advisers provide their services free of charge to clients (though some charge a booking fee, which can range from $25 to $100, depending on how complicated a trip you’re after) and instead make their money through commissions from hotels, tour operators, cruise lines, airlines and other travel companies.

Finding the right adviser for you is “like finding a hairdresser,” said Erika Richter, the senior communications director of ASTA , the American Society of Travel Advisors. “You want someone who understands your personal style.”

Ms. Richter, along with Misty Belles, the managing director of global public relations for Virtuoso , an international travel agency network specializing in luxury travel, shared their tips on how you can find an adviser who will understand you and your dream trip.

Begin your search close to home

Start by asking trusted friends and family members for recommendations. “The same holds true for any professional service in your life,” Ms. Belles said. “If you know someone who is working with a travel adviser and was pleased with the experience, that’s a great place to start.”

If that’s a no-go (or if your friends and family, while beloved, don’t have the same travel style as you do), Ms. Richter strongly suggested seeking out local businesses where you live.

“Supporting small businesses in our communities is more important than ever right now,” she said. ASTA has a directory that allows you to search for advisers close to you; a quick Google search will likely do the trick, too, Ms. Richter said.

Think about where you want to go

Another way to find a travel adviser is to seek one out based on a destination, or destinations, that he or she may specialize in. Are you interested in going to a specific Caribbean island nation? You’ll likely want to work with an adviser that has booked a number of trips in that country, and has connections and contacts there. Some advisers specialize in trips to Disney resort properties; others focus on cruises. If you’re interested in planning a trip outside of their purview, advisers can refer you to someone else within their network, or do the heavy-duty research themselves.

“Choosing someone who specializes in a destination is a good first foray into working with a travel adviser,” Ms. Belles said. “But when you work with the same adviser for a while, they become a specialist in you.”

Consider their professional networks

Speaking of what you want, it can be useful to understand the organization, or organizations, an adviser is associated with. Whether they work alone, with one partner in a small shop, or as part of a large agency, they are likely connected to a consortium, or a professional network, like Virtuoso, which is made up of more than 1,000 agencies in 50 countries around the world, or ASTA itself.

“Obviously, I represent ASTA, but I do think it’s important to look at an adviser’s professional affiliations,” Ms. Richter said. Affiliations can serve as a vote of confidence that the adviser has been vetted; it also gives you a chance for recourse should you find yourself unhappy with your relationship (ASTA, for example, can handle consumer complaints and be a part of the resolution process). Some consortiums specialize in a certain type of travel — Virtuoso agencies focus on luxury travel, for example, while others might highlight adventure travel, or family trips and so on.

An adviser’s affiliations also act as a conduit for one of their major selling points: traveler perks.

“Ask them what sorts of benefits they get from their professional networks,” Ms. Richter said. “Upgrades, free breakfasts, late checkouts when available — who doesn’t want some of those freebies?”

Make sure your adviser understands your travel style

Do you like leisurely, slow trips? Packed itineraries filled with sightseeing and attractions? Do you like to travel alone, or are you planning multigenerational trips with children and grandparents? Ensuring that your adviser understands what you want — and maybe even establishing that they have a similar travel style themselves — can greatly help with building rapport (and allow them to plan an even better trip for you).

Some important questions to ask: Do they charge a planning fee? What are some examples of trips that they’ve planned in the past?

“Be really upfront about your budget for a trip, and be sure that that is something they can help you make the most of,” Ms. Richter said.

Ms. Belles suggested asking the adviser how they personally like to travel, and some of their favorite destinations.

“Interview them a little bit! You can see whether there are some similarities there,” she said. But make sure they’re asking you just as many questions.

“If they’re not, that should be a red flag,” said Ms. Belles. “An adviser should be looking to get to the heart of what exactly you want as a traveler.”

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Why You Should Use a Travel Agent

A travel advisor can be a great resource for a new destination—and your best advocate when things go wrong.

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This past summer, I took one of the longest and most complicated trips of my life.

It was a 26-day tour of Italy, Croatia, and Greece that included planes, trains, cars, and ferries, all of which needed to be coordinated to make sure I adhered to Covid-prompted entry requirements for each country. The trip went off nearly without a hitch, except for the evening that my flight from Rome to Split, Croatia was delayed by 90 minutes, resulting in my missing the last ferry of the night from Split to the island of Hvar.

It turns out I didn't have to worry—because I booked the trip with a travel agent. When I was planning my European adventure, I asked a travel editor friend if she could recommend someone to help me plan my trip. She told me her go-to resource for travel was Jack Ezon, a founder and managing partner of Embark Beyond . I called Ezon in May and told him what I was hoping to do—visit Greece, Croatia, Italy, France, and maybe Norway. He kindly explained that my plan was too ambitious, not only because I was trying to visit too many countries in too short a period of time, but also because Norway and France were not open to Americans (France did later open to American travelers, but Norway's borders remain closed).

Ezon referred me to one of his travel advisors, Julie Banning . Banning and I spoke by phone, and she put together a stellar itinerary that included stops in Florence, Forte dei Marmi, Portofino, Rome, Positano, Capri, Hvar, Dubrovnik, Mykonos, Sifnos, and Athens. Banning explained that for a trip of this magnitude, Embark Beyond would charge a fee of $1,000 (the company offered me a discount on the fee as a journalist—I paid $500). If she were only booking hotels (which compensate travel agencies through commissions), there would be no charge, but since she would be booking flights, trains, and cars, a fee would apply. While the fee seemed high to me when I first learned of it, I'm now happy to have paid it because of the value I got out of using a travel agent for my trip.

Back to the Hvar situation. When I checked in the day after my expected arrival date, the front desk manager at the Adriana told me that the hotel would not be able to refund that first night. I explained that it would have been physically impossible for me to check in on time because I missed the last ferry to Hvar due to my flight delay. She told me that the best they could do would be to add an additional night to the end of my stay, but that would not work because I needed to get to Athens for my return flight to New York. I figured I was out of luck, but then I e-mailed Banning to fill her in on what had happened. "Leave it with me," she replied.

A Travel Agent Is Your Best Advocate When Something Goes Wrong

Sure enough, an e-mail Banning sent to the hotel reservations department did the trick. A week later, the hotel refunded the cost of the first night's stay to my American Express card.

"We're advocates," explains Anne Scully, a partner at Embark Beyond who has worked in the travel industry for 40 years. "A good travel advisor holds a client's hands and takes care of them." She adds that travel advisors really show their value when things go wrong. "Through our relationships and our experience, we are able to get clients out of a bad situation."

Scully says that she has also gotten clients rebooked when their flights have been canceled—long before their fellow passengers have gotten through to the airline customer service phone line or found their way to a representative at the airport.

They Know Where to Send You Because It's Their Job

Another reason to use a travel agent is to get intel on a new destination. I discovered how valuable one could be when I visited Costa Rica for the first time last March. Like many 30-somethings, I figured I could plan a trip on my own. After a few hours of online research, I realized I was out of my element since I was attempting to visit a foreign country I had never been to during the middle of a pandemic. I enlisted the help of Tom Pyman at Black Tomato , a luxury and adventure tour operator. I explained that I had about 10 days to travel and was trying to decide between Costa Rica and Egypt—two of just a few countries open to American travelers at the time.

Pyman, who specializes in both destinations, recommended Costa Rica since I could do a combination of adventure activities (like ziplining and whitewater rafting) and beach excursions. He put together a comprehensive itinerary that included visits to the Arenal Volcano area, Tortuguero on the Caribbean Coast, and Santa Theresa on the Pacific Coast, all without charging a planning fee.

They Know the Best Way to Get Around Your Destinations

For my most recent trip, Banning knew that the flight I needed to take from Dubrovnik to Athens only operated certain days of the week. That meant that she needed to plan an itinerary that would involve traveling between Croatia and Greece on a Thursday or Saturday—something that would have taken me quite a while to figure on my own.

In addition, Embark Beyond can arrange for VIP meet-and-greets at the airport, where their guide will meet passengers at the door to the plane, whisk them through customs, and get them out of the airport with luggage while the other passengers from their flight are still waiting to get through passport control, Scully says.

Both Black Tomato and Embark Beyond were also on top of the Covid protocols during my trips. Black Tomato arranged for a local guide to take me to a lab in San José for the rapid test I needed to return to the United States; it was one of only a few labs that was open on that Sunday and would not have been easy to find on my own. Embark Beyond provided clear and detailed pre-departure information about the online documents I would need to complete to enter the countries I was visiting. (As a vaccinated American, I did not need to take a Covid test to enter Italy, Croatia, or Greece, but I did have to show my vaccination card.)

They Have Flexible Cancelation Policies

During the pandemic, Black Tomato launched a policy called State of Flex that offers travelers full refunds and fee-free postponements on bookings if Covid complications arise between booking and travel, up to 30 days before departure.

They Can Get You Upgrades You Can't Get Yourself

"I had a fellow come to me with his Centurion Card and say, 'Anne, I don’t see what you can do,'" Scully says (American Express's most exclusive credit card, the Centurion Card reportedly offers a number of hotel benefits). "I said, "'I’ll make you known on arrival. You will be recognized on arrival, not the card.' The card is a bank benefit. The human connection and relationships change the way people travel."

Scully says she had another client for whom she had booked a cruise, and the client called to say she was able to get a better rate from another agent. Scully talked to her contact at the cruise line, and as she suspected, the other agent was giving the client a rebate to win her business. While Scully was not able to match the rate, she was able to do even better by leveraging her connection with the cruise line to secure an upgrade to a cabin that was 200 square feet larger than the client had booked.

They Can Set Up Special Experiences

When she learned two of her clients were celebrating a 50th wedding anniversary, Scully coordinated with the couple's children to get 50 photos from throughout their marriage and arranged to have each photo printed on a balloon for the party.

Black Tomato travelers can choose to be surprised by where they're going at the airport if they opt for the tour operator's tailor-made Get Lost service . All the required equipment is supplied at the destination.

While I’m not sure I’d be up for that level of uncertainty, you can bet I’ll be enlisting the help of a travel agent next time I go to another new destination.

Sam Dangremond is a Contributing Digital Editor at Town & Country, where he covers men's style, cocktails, travel, and the social scene.

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Raise your hand if you love to travel. Whether you’re often on the road or take a vacation just once a year, you’ve probably heard of travel agents. These folks help plan and book itineraries for you, eliminating a lot of the pain points when it comes to traveling.

These days many people skip out on a travel agent in lieu of booking their trip online, but if you’re a frequent traveler, you may want to become a travel agent yourself. Why? Because it can save you a lot of money — and may even earn you some in the process.

Let’s take a look at how to become a travel agent, why it’s something you may want to consider and the ways it can work for you.

Why become a travel agent?

Have you ever obsessively researched the best hotels in a city you’re planning to visit? How about checking seat maps on an airplane? If getting into the nitty-gritty of travel logistics is something you do in your spare time, you might also enjoy becoming a travel agent.

Not only do you get to plan trips for others, but you’ll also be able to take advantage of special discounts on many facets of travel.

This is true for your clients, but also for yourself. Travel agents have access to a variety of discounted rates on both airlines and hotels, even when booking travel for themselves.

» Learn more: How to get a refund from a travel agency

How to become a travel agent

Find a program.

Becoming a travel agent isn’t as simple as declaring yourself one. Typically, the first step is to sign up for a program that’ll teach you the basics of running your own travel business.

There are a variety of programs to choose from, depending on your interests and career goals. Most programs will teach you about the business side of being a travel agent as well as how to plan trips, so your courses in itinerary planning and travel insurance will be coupled with business ethics and customer service.

If you’re wondering how to become a travel agent from home, don’t worry. Many of these courses don’t have to be done in person; there are online programs that will teach you everything you need to know from the comfort of your living room.

Apply for certification

Once you’ve completed your coursework, you’ll want to apply for certification. Although there is no single standard that designates you a travel agent, there are a number of different identifiers that you can acquire. Some of the more common ones are:

International Air Transport Association, or IATA, which allows you to book travel on domestic and international airlines.

Travel Industry Designator Service, or TIDS, which allows agents to book trips with a variety of travel suppliers and receive commissions.

Cruise Lines International Association, or CLIA, which provides agents the ability to book trips on cruises around the world.

In order to access Marriott’s travel advisor rates, for example, you can use any three of these designations, along with a variety of others.

Each of these associations and identifiers have different implications for your business, so you’ll want to be sure you’ve fully researched them before applying for membership.

» Learn more: Do travel agents really save you money?

Save money as a travel agent

Once you’ve qualified as a travel agent, what comes next? If you travel frequently, becoming a travel agent can be a huge benefit to you, as it offers discounted rates and access to luxury travel options.

Discounted rates

Travel agents have access to negotiated rates that aren’t available to the general public. The exact amount will vary depending on the business. Hilton, for example, will give personal travel discounts of 50% off at newly-opened hotels and up to 25% off at the remainder of hotels within Hilton’s portfolio.

Hyatt, meanwhile, will give you a discount on personal travel of up to 50%, but only during select dates of the year. And although not all airlines give discounts to travel agents, many do.

Regardless, these are some pretty spectacular savings, and if you’re looking to save money on your vacations, being a travel agent can help.

Luxury programs

Becoming a travel agent isn’t only about saving money, however. It also grants you access to many hotel chains’ luxury travel programs.

If you’re big into elite status benefits, this is definitely something you’ll want to consider — especially since you don’t need any status at all to receive these perks, as long as you book through the hotel’s agent portal.

Most major hotel chains have these programs, including Hyatt Privé, Hilton Impresario, Marriott STARS & Luminous, Four Seasons Preferred Partner, Belmond Bellini Club, Rosewood Elite, Mandarin Oriental Fan Club and Shangri-La Luxury Circle.

While benefits vary by brand, many of these offers include things like room upgrades, complimentary breakfast, early check-in or late checkout and credits for expenses like dining or spa services. General consumers aren’t eligible for these programs, but once you’ve become a registered travel agent, they become accessible to you; however, some programs — such as Hyatt Privé — are invitation only.

For the most part, booking rooms through these programs shouldn’t cost more than the standard rate you’d be paying anyway, so you have the potential to get big benefits without shelling out any additional money.

However, note that these numbers don’t take into account any other discounted rates for which you may be eligible, such as those offered to American Automobile Association members and veterans .

» Learn more: Uncommon tips for saving money on travel

Earn money as a travel agent

Of course, becoming a travel agent isn’t all about scoring discounts for yourself. If you’re looking to earn some money, being a travel agent can be a good way to do so.

Note that travel agents operate in a customer-facing role, so you’ll also need to be able to build client relationships and be comfortable with sales. Courses such as those mentioned above can help train you to do this and run a successful business.

If booking travel and organizing trips for others is something that appeals to you, there’s definitely money to be earned. Marriott, for example, gives agents a commission of between 8% and 10% for all eligible stays booked.

» Learn more: The pros and cons of booking through online travel agencies

If you’d like to become a travel agent

There are a few good reasons to become a travel agent, especially if you travel a lot. Although it takes time and effort to complete training and apply for accreditation, the benefits you’ll receive as a travel advisor can be significant. This is true whether you’re booking personal travel or have built yourself a client base. Either way, there’s money to be had — and saved.

How to maximize your rewards

You want a travel credit card that prioritizes what’s important to you. Here are our picks for the best travel credit cards of 2024 , including those best for:

Flexibility, point transfers and a large bonus: Chase Sapphire Preferred® Card

No annual fee: Bank of America® Travel Rewards credit card

Flat-rate travel rewards: Capital One Venture Rewards Credit Card

Bonus travel rewards and high-end perks: Chase Sapphire Reserve®

Luxury perks: The Platinum Card® from American Express

Business travelers: Ink Business Preferred® Credit Card

on Chase's website

1x-5x 5x on travel purchased through Chase Travel℠, 3x on dining, select streaming services and online groceries, 2x on all other travel purchases, 1x on all other purchases.

60,000 Earn 60,000 bonus points after you spend $4,000 on purchases in the first 3 months from account opening. That's $750 when you redeem through Chase Travel℠.

1.5%-6.5% Enjoy 6.5% cash back on travel purchased through Chase Travel; 4.5% cash back on drugstore purchases and dining at restaurants, including takeout and eligible delivery service, and 3% on all other purchases (on up to $20,000 spent in the first year). After your first year or $20,000 spent, enjoy 5% cash back on travel purchased through Chase Travel, 3% cash back on drugstore purchases and dining at restaurants, including takeout and eligible delivery service, and unlimited 1.5% cash back on all other purchases.

$300 Earn an additional 1.5% cash back on everything you buy (on up to $20,000 spent in the first year) - worth up to $300 cash back!

on Capital One's website

2x-5x Earn unlimited 2X miles on every purchase, every day. Earn 5X miles on hotels and rental cars booked through Capital One Travel, where you'll get Capital One's best prices on thousands of trip options.

75,000 Enjoy a one-time bonus of 75,000 miles once you spend $4,000 on purchases within 3 months from account opening, equal to $750 in travel.

How to Become a Travel Agent—Because, Believe It or Not, the Industry Is on the Rise

By Scott Bay

There’s a reason “how to become a travel agent” has been a continuously trending search phrase on Google—it is a career path that offers a flexible work environment and schedule, ample travel opportunities, and an immersion into a supportive world-wide industry. It's a surprise to some in 2023: Once the internet became widely available, it was largely believed that needing a travel agent was obsolete. However, even though the brick-and-mortar agencies with punny names in strip malls have vanished, the career is on-the-rise .

New software options are making it easier than ever for people to make money planning trips, either as a side hustle or as a full-time business. That’s why Cherikonda, India-based stay-at-home mother, Maya Kapoor-Miller, decided to enter the professional world as a travel agent this year, at 31. “I knew nothing about the travel industry prior to signing up,” says Kapoor-Miller, who decided to use San Francisco-based booking platform Dreamport to establish her online travel advisor business. “It is my first business in life, and the only one that you can start with no investment.”

But there's also a rise in demand. When people ventured back into the world after the pandemic, travel agents saw an overwhelming amount of business . And that momentum hasn’t stopped—when travel is complicated, like it was in 2020 and 2021, travelers turned to professional trip planners to create a seamless vacation. For better or worse, traveling has remained complicated and chaotic, with new rules being implemented (like Americans needing to pay a fee to visit Europe in 2024 ) and airline strikes and staffing issues. Offloading all of the nitty-gritty details to someone else is more appealing than ever.

For those entering the field, there's also the age-old motivator: a love of travel. 

Shelton Ellis, who is based in North Carolina, recently saw these opportunities and left behind more than 20 years in public relations and global advertising to turn his passion into a career. “I was born with a wanderlust that would wear Rick Steves out,” Ellis says. “I decided to take the leap and follow that lifelong yearning. Transitioning into this role was really about learning how to monetize what I'm passionate about.”

Whether you are looking for a new career path or a lucrative side-hustle—or simply curious about those taking the plunge—here’s how to become a travel agent, from the qualifications and education required, to anticipated earnings, according to those who have made the shift in the past year. 

What exactly does a travel agent do?

Travel agents, or travel advisors (the term is mostly interchangeable), manage everything that goes into a trip for their clients: the flights, car transfers, accommodations, restaurant reservations, and more—they even inspire the itinerary. The reason people turn to travel agents, aside from having a helping hand during any travel chaos , is also to tap into the travel agent’s first-hand knowledge of destinations, and their industry partnerships, which often lead to perks such as hotel upgrades, ideal airplane seats, and experiences that can’t be found on a search engine.

“You have to remember that as a travel agent, you will be a guide for people during their happiest moments—family reunions, weddings , baptisms, and once-in-a-lifetime experiences that people have dreamt of,” says Kapoor-Miller. “It has been one of the most rewarding aspects of being a travel agent. You navigate people, inform them, and help them choose.”

So, how do you become a travel agent?

There are many ways to become a travel agent, from joining an existing travel agency , to starting an independent business from the ground up. Others are opting for one of the buzziest start-ups in the travel industry, Fora . When it launched in 2021, the software company, which trains and provides search engine-optimized profile pages to advisors—at one point had a waitlist of over 30,000 people eager to begin a part-time gig. Travel photographer and Condé Nast Traveler contributor Amanda Villarosa is currently in the process of joining.

“I'm the person that friends and family come to for travel recommendations, tips and tricks, and general travel advice,” says Villarosa. “After discovering Fora and looking into it, I realized that it could be the perfect side-hustle, considering I'm already so involved in the industry.”

With additional flexibility, Villarosa was able to move from New York City to splitting her time between Denver and Los Angeles . She says that the sign-up was quite straightforward. “You're given a dedicated Fora email and have access to advising tools and fellow Fora advisors,” she says. “The training is in the form of Zoom meetings and videos, which you have the option to watch at your own pace. Once completed, you take a certification quiz and you're on your way to advising.”

The other ways in are slightly more involved. To begin an independent practice, you go about it like many other businesses. You will have to create an LLC, establish a business name, cultivate marketing materials, build a website, find clientele, and more.

Ellis found something in the middle, choosing to connect with an established travel agency. “Don't be afraid to reach out to an agency looking to take on new advisors and is willing to mentor," says Ellis. "I was fortunate to learn so much from Annie Chambers, the owner of Crafted Escapes , who has seven years in the business.” He now knows the ropes on everything from using itinerary-building software to destination-specific training, to the sales and marketing aspects of the trade.

Is there required education or qualifications?

Ellis says that there's no certification, per se, required to become a travel advisor, but there are countless training courses available like Departure Lounge ’s classes on navigating the industry through hotels and tour operators. He said it’s also important to stay on top of travel trends. Ellis recently completed travel agent training programs provided by premier cruise lines such as Virgin Voyages , Ritz-Carlton Yachts , and Cunard to help agents sell their products more accurately.

How much does a travel agent make?

What a travel agent earns depends on how many trips they successfully book for their clients. The entire model is commission-based, meaning agents earn a percentage of the total cost of the vacation they orchestrate. Many travel advisors choose to charge a flat-rate planning fee in addition to their commission, but balance is key—if you charge a high planning fee, it could lead to potential clients going elsewhere.

Jessica Puckett

Ramsey Qubein

Regan Stephens

Julia Buckley

Fora ’s website states that “some of our full-time, expert advisors earn well into the six figures (or beyond).” So a lucrative career may be on the horizon, for those who are able to build a robust client base and excellent industry connections.

How much you make can also depend on where you live around the world. “I am being paid in dollars,” says India-based Kapoor-Miller. “So the currency fluctuations of the local exchange rate are not something I am worried about.”

What are the key skills required to become a travel agent?

“Travel agents need a mix of customer service, communication, destination knowledge, organizational, and problem-solving skills,” says Kapoor-Miller. “But I would say that adaptability, flexibility, curiosity, and cultural sensitivity top them all—you have to put yourself in other's shoes, and understand the requirements, hopes, and expectations of your clients along with any worries and questions they may have.”

It’s vital to have a passion for traveling, even the aspects of the process that aren’t as exciting, such as learning about new airline routes, train schedule updates, and industry news. “It can be an information-heavy hustle, and I believe it's important to be excited about it as that energy definitely transfers to your clients and partners,” Villarosa says.

Should travel advisors choose a specialization?

Many travel advisors have found success through becoming an expert in a few types of travel and destinations. “It's important to become an authority and learn as much as you can through personal experiences and continuing education,” says Ellis. “As a proud member of the LGBTQIA+ community , an avid snow skier, and scuba diver, I know not only the popular destinations but others that are off the beaten path, equally safe and adventurous for all travelers.” This helps travel agents establish a competitive edge, and hopefully convince potential clients to choose them for their expertise.

What are the benefits of being a travel agent?

“Flexibility tops them all,” says Kapoor-Miller. “And the ability to start without industry knowledge. If you worry that you are too old for this job, the good news is that this is a job you can enter and enjoy at any age.”

Another great perk is the "Familiarization trip,” says Ellis. “Tourism boards and hotels invite agents to visit and familiarize themselves with a particular country and its properties. After all, any accomplished salesperson should learn everything they can about their products first-hand...even if they're in Bora Bora.” It's hard work, but someone's got to do it. 

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Booking Direct vs. Travel Agent: Which Is Better?

By: Author Dan Bagby

Posted on Published: May 18, 2023

There has been a persistent debate over whether using a travel agent is better than booking direct. The truth is that neither option is inherently better or worse than the other. Both have their pros and cons. Whichever one you decide to go with will depend on your travel preferences and what features you value the most.

With that in mind, we’re here to help you decide by comparing booking direct vs. a travel agent. In this article, we’ve highlighted the pros and cons of each option as well as listed a few things to keep in mind if you decide to use a travel agent. 

Keep reading for our side-by-side analysis of booking directly vs. using a travel agent. 

What Does It Mean to Book Direct vs. Travel Agent?

Booking direct means you take care of all of your travel plans on your own. You create your itinerary; book all your flights, transportation, and accommodations; and research and plan things to do and places to eat on your trip. 

On the other hand, when you book through a travel agent, they take care of everything for you. After consulting with you, they handle all the research and planning, then make arrangements for your flights, accommodations, transportation, and even dinner reservations and planned activities like tee times and scuba diving. 

Travel aggregators like Travelocity or Expedia combine some of the services of a travel agent with the control you get over your trip by booking directly. People will sometimes use multiple travel aggregator sites or apps to make reservations for different elements of their trip. For example, they’ll use Skyscanner or Google Flights to find cheap airfare, then visit Booking.com for accommodations.  

Pros and Cons of Booking Direct vs. Travel Agent

Booking direct is often faster, and you can easily find last-minute deals if you use a travel aggregator. You can make your reservations whenever you want without having to wait on someone else’s schedule, and it always feels like a win when you manage to come in under budget on your own. 

In addition, you have complete control over your holiday, which can be a major pro for some travelers, but a huge con if you make a mistake. There is so much information out there that it can be overwhelming trying to make the right choice. Handing that responsibility over to someone who has expertise in the area you’re visiting can take a weight off your shoulders. And you’re still in control, because a travel agent will only make arrangements after confirming them with you.

Pros and Cons of a Travel Agent vs. Booking Direct

Obviously, the biggest pro of using a travel agent is that they take all the stress out of planning a trip. A really good travel agent can help you organize your entire vacation down to the minute if that’s what you want. All you need to do is tell them what you want to do and they can arrange the whole thing. 

Travel agents can personalize your trip and offer advice if you’re still in the planning stages. They can also help you save a lot of money, thanks to their exclusive offers and insider deals. And of course, they will save you a ton of time. They also give you peace of mind while you’re traveling, since they’re available if any issues arise.

On the other hand, travel agents are trying to make a commission at the end of the day. That means that their advice may be slightly biased, and the choices they present to you are going to be limited to vendors they have contracts with. 

Plus, even if they say they are offering you a discount, there’s no way of knowing that you’re getting the best possible price there is unless you do your own double-checking. You’re also locked into a contract with a travel agent, a concept that can make some travelers uneasy. 

Booking Direct vs. Travel Agent: Convenience

Convenience is a travel agent’s biggest draw because they handle all the tedious paperwork and scheduling. However, booking directly online is often faster. That’s because travel agents will sometimes have to wait on a third party before they can finalize an offer, especially if you’re trying to negotiate a bargain. 

When you book online you’re able to see exactly what something costs right away. You can also plan and book things late at night or early in the morning if you book directly, instead of having to set time aside in your work day to accommodate the schedule of a travel agent. 

On the other hand, booking directly requires you to arrange everything on your own, make multiple transactions, and constantly refer to your calendar to make sure that you haven’t double-booked yourself. It can be confusing and stress-inducing. 

Plus, if you miss your flight, have trouble with transportation, or have made a mistake with any of your reservations, you have to deal with it on your own. That doesn’t always have a happy outcome. On top of being out whatever money you’ve already spent, it could end up costing you much more to book a last-minute room or flight. 

Also, while travel agents make your life easier by arranging things like airport transfers or car rentals, it’s worth noting that many hotels offer complimentary airport pickups anyway, and travel aggregator sites often give you the option to add airport transfers or car rentals when you book your flight, so you can arrange everything in one transaction. 

Booking Direct vs. Travel Agent: Cost

Travel agents can offer you airfare and hotel rates at an exclusive industry insider price. That’s not to say that you can’t plan an affordable holiday on your own, but you often have to start making arrangements at least a full year in advance to score the cheapest reservation. If you do manage to find a great deal while booking directly, you usually have to jump on it right away or else you lose it. 

A travel agency can usually lock in a given price for a day or two, giving you time to review your budget before making a decision. However, keep in mind that you’re paying for the service a travel agent provides. The cost of their service is built into whatever price they give you. 

Travel agents are a great resource if you want a personalized, luxury honeymoon or getaway at a lower cost. If you want a 5-star hotel for your honeymoon (and who doesn’t?) but it’s out of your price range, a travel agency might be able to get a more affordable price than you would be able to on your own. 

Travel agents can usually throw in some perks like seat or room upgrades as well, particularly for special trips like destination weddings or honeymoons. However, you might be able to get those things on your own. Airline loyalty programs, if you belong to any, will reward customers with things like seat upgrades or priority boarding, and some credit cards offer room upgrades to cardholders. Not only that, but hotels will frequently throw in a freebie or two if you book for more than 3 nights, or they’ll upgrade your room if you’re a frequent guest. 

Booking Direct vs. Travel Agent: Flexibility

Unfortunately, one area where travel agents can fall short is their flexibility. While they will strive to be as accommodating as they can, travel agents generally have office hours that you will need to work within. If you book directly, you can make your travel plans pretty much whenever you feel like it. 

In the same vein, travel agents aren’t very helpful when it comes to planning quick, spontaneous getaways. You’re better off checking out a travel aggregator’s site for a spur-of-the-moment holiday as they often have last-minute deals. You can also visit an airline’s website and see if they have any seat sales. 

How to Choose a Travel Agent

At the end of the day, whether you book directly or go with a travel agent will depend on your needs. If you do decide to use a travel agent, check their reviews online, ask for referrals, and take the time to interview them. Also, verify their credentials. All travel agents should be registered with IATA or IATAN. 

Our trusted travel partners can help you plan the honeymoon or romantic getaway of your dreams with sound advice based on years of experience. For the honeymoon or romantic escape of your dreams, connect with any of our Caribbean travel agents , Europe travel agents , all-inclusive travel specialists , or cruise travel agents .

If you decide you’d rather try booking directly, we have a ton of helpful articles about romantic destinations all over the world. Here are some places to start: 70 Honeymoon Destinations for Any Type of Traveler , Top 25 Most Romantic Islands in the World , 10 Amazing Caribbean Destinations , 15 Best Hotel Swim-up Rooms , 12 Best Hawaii Alternatives , Best Sandals Resorts for Honeymoons , 25 Best Caribbean Luxury Resorts , and Overwater Bungalows in the Caribbean .

He is an expert travel advisor and enthusiast. He has traveled extensively in the USA, Central America, South America, and Europe. He has visited every Sandals Resort and is one of a select few Diamond Elite members of the Sandals Chairman’s Royal Club. Dan graduated from Johnson & Wales University with an associate degree in Culinary Arts. Later he graduated from the University of Utah with a bachelor’s degree in International Studies with a focus on people and culture.

Should you book travel yourself vs use a travel agent

The world of travel planning is vast and can be overwhelming. As a traveler, you’re faced with a plethora of decisions before you even step foot on an airplane. One of the most significant decisions is whether to use a travel agent or plan your own trip. Both options have their advantages and disadvantages, and the choice depends on various factors. This comprehensive guide will delve into the details, comparing and contrasting the two methods to help you make an informed decision for your next journey.

Why Work With a Travel Advisor

Travel advisors serve as your personal travel consultants. They bring a wealth of knowledge and expertise to the table, ensuring that your trip is as seamless and enjoyable as possible. But what exactly does a travel agent do, and how can they benefit your travel planning process?

Expertise and Knowledge

Travel agents are professionals in the field. They have undergone training and gained experience in all aspects of travel planning, from booking flights and accommodations to arranging tours and activities. They understand the intricacies of the travel industry and have insider knowledge about destinations worldwide. Their expertise becomes particularly useful when planning complex trips involving multiple destinations or modes of transport. They can advise you on the best routes, the most convenient flight schedules, and the most suitable accommodation options, saving you from the daunting task of figuring it all out yourself. Your travel expert would also guide you on when is the best time to visit a destination, hidden gems around where you’d be staying and create a schedule based on your preferences. These key pieces of information and personalization are just a few of the many reasons you’d want to book a trip through a professional travel agent.

Access to Deals and Connections

One of the biggest advantages of using a travel agent is their access to exclusive deals and connections within the travel industry. They often have direct relationships with airlines, hotels, and tour operators, allowing them to secure attractive prices, availability, and perks that you may not find on your own. Whether it’s a room upgrade at a luxury hotel or a discounted rate on a popular tour, a travel agent can provide you with value-added benefits. In fact, some special offers on trips are only made available to travel agents. These offers are made by their travel suppliers, in an effort to grow their relationship. A good travel agent will go the extra mile and notify you of any deals that may come available after you’ve booked and adjust your price as needed.

Personalized Service and Research

A travel agent provides personalized service that you won’t get from an online booking platform. They take the time to understand your preferences and tailor your itinerary accordingly. They are there to answer any questions, address any concerns, and provide advice throughout your journey. Part of the service and research is keeping an eye out on the best flights, tour guides and hotel stays that come available. If you’re going somewhere that happens to be experiencing a high volume of travel. A good agent will keep an eye on a better flight time, hotel/resort room that becomes available or even if a s[pot on a local tour guide opens up. Your advisor keeps an eye on the best options that come available to curate your ideal trip. They work in your best interest to provide incredible travel tips and recommendations, that suit your style.  A good travel advisor will listed to your specific requests and build your trip based on how you like to travel.

Assistance with Rebooking and Cancellations

Travel advisors play a crucial role in providing a hassle-free travel experience, especially in the face of cancellations or disruptions. Unlike navigating the refund and rescheduling policies of airlines and hotels on your own, a travel agent can manage these complexities for you. They are well-versed in handling such scenarios and have established relationships with industry contacts, which often allows them to expedite the rebooking process. Whether it’s a last-minute flight cancellation or a sudden closure of a hotel, your travel advisor will swiftly step in to rebook your travel arrangements, minimizing stress and inconvenience. This ensures that, regardless of unexpected hiccups, your travel experience remains seamless and worry-free.

The Cost Factor

While travel agents offer numerous benefits, their services aren’t free. Most travel agencies charge a fee for their services, which can vary depending on the complexity of the trip. However, many travelers find that the convenience, expertise, and potential cost savings provided by a travel agent outweigh the cost of their service fee. Many believe in a myth that travel agents will charge an extra booking fee and that they have hidden fees built into their services. This is simply not true, the advisors are compensated by the travel supplier they book with.

Flexible Payment Options

Another compelling advantage of working with a travel agency is the flexibility they offer in terms of payment. Traditional self-booking travel websites methods typically require full payment upfront, which can be a significant financial commitment. Travel agencies, on the other hand, often provide payment plans that allow you to spread out the cost of your trip over time. This means you can secure your bookings with an initial deposit and then make incremental payments leading up to your departure date. This flexibility can make travel more financially accessible and manageable, allowing you to budget for your trip in a way that best suits your personal financial circumstances. It’s important to note that terms and conditions may vary between different agencies, so it’s always wise to discuss payment options with your travel advisor during the planning stage.

The Appeal of DIY Travel Planning

In contrast to using a travel agent, planning your own trip gives you complete control over every aspect of your journey, from the flights you book to the hotels you choose and the activities you plan. This approach has its advantages, but it also requires more effort and time. Let’s break down what DIY travel planning entails.

Freedom and Flexibility

The most significant advantage of DIY travel planning is the freedom and flexibility it provides. You have the liberty to design your itinerary exactly how you want it, exploring options and choosing elements that align with your interests, budget, and travel style.

Cost Savings

Planning your trip can potentially save you money. Without the additional cost of a travel agent’s fee, you might be able to stretch your budget further. You have the flexibility to shop around for the best deals, wait for prices to drop, or take advantage of last-minute offers.

Personal Satisfaction

There’s a unique sense of satisfaction that comes from planning your own trip. The process of researching destinations, finding hidden gems, and creating your itinerary can be enjoyable and rewarding. Plus, when your well-planned trip goes smoothly, it’s a testament to your effort and planning skills.

The Challenges

However, DIY travel planning isn’t without its challenges. It requires a significant investment of time and effort. You’ll need to do extensive research, compare options, make bookings, and keep track of all the details.

Moreover, if something goes wrong during your trip, you’re on your own. Dealing with flight cancellations, booking errors, or other issues can be stressful and time-consuming without the support of a travel agent.

Travel Agent vs Do It Yourself: Weighing the Pros and Cons

Having explored the roles of travel agents and the ins and outs of DIY travel planning, it’s evident that both have their merits and drawbacks. Your choice between the two will largely depend on your personal preferences, your comfort level with planning, and the type of trip you’re undertaking. With your own vacation, you’ll need to make sure that all the boxes are checked for your trip. This means you’ll be responsible for booking car rentals, a hotel room and return flights. It’s up to you to decide if doing your own research and booking everything is going to bring you the best experience in your next trip.

Type of Trip

The complexity of your trip can significantly influence whether you should use a travel agent or plan it yourself. For simple trips, such as a weekend getaway or a direct flight to a single destination, planning yourself can be straightforward and cost-effective. However, for more complex trips involving multiple destinations, transfers, or special arrangements, a travel agent’s expertise can be invaluable. They can handle the logistics, ensure smooth transitions, and use their connections to enhance your travel experience.

Travel Agent Booking Your Hotels

A travel agent can leverage their direct relationships with hotels to secure you the best rates, ensure that your preferences are met, and even score you extra perks like complimentary upgrades or breakfast. They can also assist in reservation changes or cancellations, saving you time and effort.

Booking Your Own Hotels

When booking a hotel yourself, you’ll need to research different properties, compare prices, and read reviews to make an informed choice. You’ll also handle any changes, special requests, or issues that arise during your stay. 

Cruise Lines

Travel agent booking your cruise.

Travel agents often have excellent relationships with cruise lines, which can lead to discounted rates and exclusive packages. They can assist you in selecting the best cabin based on your preferences, help you understand the inclusions and exclusions in your package, and handle any changes or cancellations in your itinerary.

DIY Your Cruise

Booking a cruise on your own requires a good understanding of the various cabin categories, dining options, and onboard amenities. You’ll also need to closely monitor any changes in sailing dates or routes, and handle any issues or special requests directly with the cruise line.

Travel Agent Book Your Flight

Travel agents can save you hours of time by finding the best flight schedules, connections, and fares. They can also navigate the complex airline policies in case of cancellations or rescheduling. If you have a multi-destination itinerary, a travel agent can expertly piece together the flights for the most efficient and cost-effective route.

Booking Your Own Flight

Booking flights on your own involves researching different airlines, comparing fares, understanding baggage policies, and selecting suitable flight times. In the event of cancellations or delays, you’ll need to handle rescheduling or refunds yourself. If managing multiple flights and connections, you’ll need to ensure the timings line up, providing enough time for transfers.

Time and Effort

Your availability and willingness to invest time and effort into travel planning is another crucial factor. If you enjoy the process of researching and organizing your trip, the DIY approach might be for you. However, if you’re pressed for time or find the task daunting, a travel agent can take the burden off your shoulders. For day trips, scheduling your own travel arrangements would save you time and effort. This is especially true with weekend business trip that don’t require much effort or time.

Special Requests

If you have specific needs or requests, such as dietary requirements, accessibility needs, or unique experiences, a travel agent can ensure these are catered to. They can liaise with airlines, hotels, and tour operators to make the necessary arrangements, ensuring your needs are met.

Access to Deals and Upgrades

While you can find deals and discounts on your own, a travel agent’s industry connections can often lead to better offers. They may have access to exclusive rates, special packages, or value-added benefits like room upgrades or complimentary extras. When trying to find deals yourself, you’ll have to keep an eye out for a package deal, create notifications through Google flights and subscribe to various email lists. Just to get the lower price and cheap flight options that come available. 

Peace of Mind

Finally, using a travel agent offers peace of mind. They provide support and assistance throughout your journey, helping you navigate any issues that arise. For less experienced travelers or those who prefer having a safety net, this can be a significant advantage.

Making the Best Choice for Your Travel Needs

In conclusion, the decision between using a travel agent and planning your own trip isn’t a one-size-fits-all answer. It depends on various factors, including your personal preferences, the nature of your trip, and your comfort level with travel planning. Whichever method you choose, the goal is to create a memorable travel experience that suits your needs and desires. By understanding the pros and cons of each approach, you can make an informed decision that leads to a rewarding and enjoyable adventure. Remember, travel is about exploration and enjoyment. Whether you choose to use a travel agent’s expertise or embrace the challenge of DIY planning, the journey is just as important as the destination. Happy travels!

Travel agents offer expertise, convenience, and support throughout your travel journey. They can handle complex itineraries, make special arrangements, provide access to exclusive deals, and offer assistance if any issues arise during your trip.

DIY travel planning gives you full control over your itinerary, allowing you to tailor your trip to your interests, budget, and travel style. It can also potentially save you money, as you’re not paying an agent’s fee, and can shop around for the best deals.

You might want to consider using a travel agent for complex trips involving multiple destinations or transfers, or if you have special requirements. They can also be beneficial if you’re short on time or find the task of travel planning daunting.

The decision depends on various factors, like your personal preferences, the type of trip, and your comfort level with travel planning. Consider the pros and cons of each approach to make an informed decision that suits your needs.

Is it better to book a cruise through a travel agent? We say yes

Going online to book an airline ticket or hotel stay is a familiar and fairly easy transaction. When you book a cruise, however — particularly your first cruise — you might want to reconsider the impulse to handle the transaction yourself through a cruise line website or an online advertiser with cheap prices. This DIY approach might not be the best way to find your dream vacation at sea.

In reality, it's not that simple to book a cruise. You will likely run into a lot of questions to which you have no ready answer.

That's where specialized cruise travel agents come into play. Their expertise can help you avoid mistakes, whether you are a first-timer or a repeat cruiser checking out a brand you have not tried before.

For cruise news, reviews and tips, sign up for TPG's cruise newsletter .

Why you should book through a cruise travel agent

You should consider booking a cruise through a travel agent because a knowledgeable agent can help you understand the nuances of a cruise purchase and help you make the best decisions for your vacation preferences.

When you book a cruise, you are making a vacation decision that goes way beyond a flight or hotel nights. Which ship you choose determines your dining and evening entertainment choices for the duration of your vacation. Which itinerary you choose impacts which destinations you'll visit and which shoreside activities will be available to you. It can be overwhelming to evaluate the options on your own if you've never cruised before.

In addition, cruise fares can be hard to understand and compare. You might, for instance, see a fare listed online without the port charges, taxes and fees, which you only see after you give your personal details.

Plus, the price of your cruise includes accommodations, meals, entertainment and activities — and in some cases drinks, tips, shore excursions, Wi-Fi and other extras. There's a lot bundled into some fares and not as much with others. A travel agent can help you determine what your cruise fare gets you. The cheapest base cruise fare does not always provide the best value or best overall vacation deal.

Related: 4 scenarios when you should use a travel agent

You aren't just booking general passage on a ship, either, as you will be asked to pick a specific cabin and when you prefer to dine. Making a mistake in these categories can ruin your cruise experience, as there are such thing as "bad" cabins and dining times (think noisy or claustrophobic cabins, dinner at 8 p.m. with cranky children, etc.).

With cruises, you typically don't pay for your whole vacation upfront but rather put down a deposit, with final payment due at a later date. A cruise travel agent can ensure you don't miss any due dates.

Remember, you might be a DIY type when booking airlines and hotels, but booking a cruise is more complex. If you enjoy doing your own research, focus on what to do and see in the ports of call. Read about different ships, cruise lines and itineraries. However, when it comes to booking the cruise, we recommend you still contact a travel agent who specializes in cruises to help you learn a few tips and avoid any rookie mistakes.

Travel agents can get better deals on cruises

If you're concerned that working with an agent will make your cruise more expensive, don't be. Cruise travel agents receive the bulk of their income via commission from the cruise lines. Their service to you is usually free, though some might charge first-time clients a minimal fee. It's worth it.

In addition to sharing their expertise, the agent may have negotiated group space at lower rates with the cruise line, which could save you money on the cruise fare. The agent might also have first access to sale prices because the cruise lines notify their agent partners and loyalty club members first before they announce a sale to the public.

Related: 6 ways to get a deal on a cruise

Some cruise travel agents even throw in booking perks , such as a complimentary bottle of Champagne, awaiting your arrival in your cabin.

How to find a travel agent for a cruise

Cruise lines prefer that you use a travel agent rather than going online and booking directly. They have small in-house reservation teams, and when you have a question while making a booking, good luck in getting an expert on the phone in a timely manner.

Companies such as Royal Caribbean and Carnival Cruise Line provide online directories to help you find an experienced cruise travel agent near you.

You can also find experienced and certified cruise travel agents through CLIA, the Cruise Lines International Association , which is the industry's main marketing group. Asking friends who have cruised to recommend a travel agent is another good idea.

Related: 5 unexpected places that sell cruises

You might get more personalized care from smaller agencies than from the huge online agencies, though websites such as icruise.com, Cruise.com and Cruise411.com also have experienced cruise agents. These larger online travel agencies can be a good option for those who prefer to make decisions and ask questions via chat. Just make sure you get the name and phone number of the representative for any follow-up questions.

Questions to ask a cruise travel agent

In choosing a cruise travel agent, you will want to tap into the person's specific expertise about the cruise line and ship you are considering. Anyone can read a ship deck plan outlining ship spaces (which you can find online), but you are looking for people who really know their stuff.

Look for travel agencies that are cruise-only or a home-based agent who specializes in cruises. If you are using a full-service travel agency, ask for the cruise desk.

Here are some questions to ask a travel agent to determine their expertise:

• How often do you cruise?
• Have you cruised on the line I am considering?
• Have you cruised on the ship that I am considering, or do you have clients who have cruised that ship and provided a review of their vacation?
• Do you have firsthand knowledge about the cruise destination? The itinerary?

You will also want to ask the travel agent if they have a preferred relationship or negotiated agreement with any specific lines that could lead to special perks for you.

Be aware that not all agents work with all cruise lines; some represent only a few preferred suppliers or specialize in higher-end cruises. They get bigger commissions from their preferred lines.

This is not necessarily a bad thing, but be aware if the agent seems to be putting you off the line you were originally considering, as this could be the reason. On the plus side, an agent who is a preferred supplier might have negotiated rates with the cruise line and be able to call in favors, such as that bottle of Champagne or a cabin upgrade .

You should also ask if the travel agency offers 24/7 assistance (usually an 800 number) in case you have last-minute questions or something goes wrong before or during your trip.

The cruise travel agent should have questions for you as well, to better understand your dream vacation desires. If you are calling a cruise agency for the first time, the agent should be interviewing you as much as you are interviewing him or her. The agent should be focused on helping you choose the cruise line , ship and cabin that is right for you. Making the correct choices is very important to your overall cruise experience.

Bottom line

Booking a cruise is a complex enterprise. A cruise travel agent will guide you through choosing your cabin and dining times, deposits and final payment, and options for shore excursions and specialty dining. If you need to cancel the trip, the agent will also help you through the refund process. You'll have a lot less stress before and during your vacation if you book with an experienced agent.

Planning a cruise? Start with these stories:

• The 5 most desirable cabin locations on any cruise ship
• A beginners guide to picking a cruise line
• The 8 worst cabin locations on any cruise ship
• The ultimate guide to what to pack for a cruise
• A quick guide to the most popular cruise lines
• 21 tips and tricks that will make your cruise go smoothly
• Top ways cruisers waste money
• The ultimate guide to choosing a cruise ship cabin

What does a travel agent do?

Would you make a good travel agent? Take our career test and find your match with over 800 careers.

What is a Travel Agent?

A travel agent assists individuals or groups in planning, organizing, and booking various aspects of their travel arrangements. They act as intermediaries between travelers and travel suppliers, such as airlines, hotels, car rental companies, and tour operators. Travel agents have in-depth knowledge of different destinations, travel options, and industry trends, which they leverage to provide personalized recommendations and advice to their clients.

One of the primary roles of a travel agent is to help clients navigate the complex world of travel. They listen to their clients' preferences, budget constraints, and desired experiences, and then work towards creating a tailored itinerary that meets their needs. Travel agents handle tasks such as booking flights, accommodations, ground transportation, and excursions, ensuring that all the necessary arrangements are made smoothly. They can also provide valuable insights on visa requirements, travel insurance, and local customs, helping travelers make informed decisions and avoid potential pitfalls.

What does a Travel Agent do?

Travel agents possess extensive knowledge and expertise in the travel industry, including destinations, transportation options, accommodations, and activities. This expertise allows them to provide valuable advice and guidance to travelers, helping them make informed decisions and create well-planned itineraries that meet their specific needs and preferences. They also have access to a wide range of resources and tools that enable them to efficiently search for the best deals, discounts, and promotions available. They can often secure exclusive rates and packages, saving their clients both time and money.

Duties and Responsibilities Here are some common tasks and responsibilities associated with being a travel agent:

• Client Consultation: Travel agents engage in thorough consultations with clients to understand their travel preferences, requirements, and budget. They ask relevant questions to gather necessary information and provide personalized recommendations based on the client's needs.
• Itinerary Planning: Based on client preferences, travel agents create detailed travel itineraries that include destinations, transportation options, accommodations, and activities. They consider factors like travel dates, budget constraints, and any specific requests from clients.
• Reservation and Booking: Travel agents handle the booking process for flights, hotels, rental cars, and other travel-related services. They ensure that all bookings are made accurately and efficiently, securing the best available rates and deals for their clients.
• Travel Documentation and Logistics: Travel agents assist clients in obtaining necessary travel documents such as passports, visas, and travel insurance. They provide guidance on the documentation process and ensure that clients have all the required paperwork in order. Agents also handle logistical aspects like seat assignments, baggage allowances, and transportation arrangements.
• Knowledge of Destinations: Travel agents possess extensive knowledge about various destinations, including popular attractions, local customs, weather conditions, and safety considerations. They provide valuable information and recommendations to clients, enabling them to make well-informed decisions about their travel plans.
• Customer Service: Travel agents offer exceptional customer service throughout the entire travel process. They address client inquiries, resolve any issues or concerns that may arise, and provide support during the trip. Agents act as a point of contact for emergencies and assist clients in making alternative arrangements if necessary.
• Stay Up-to-Date with Industry Trends: To provide the best service to clients, travel agents stay updated with the latest industry trends, travel regulations, and changes in travel technology. They attend industry conferences, participate in training programs, and conduct research to ensure their knowledge is current.
• Sales and Marketing: Some travel agents engage in sales and marketing activities to attract new clients and promote travel packages and services. They may participate in trade shows, develop promotional materials, and utilize online platforms to reach a wider audience.
• Financial Management: Travel agents handle financial transactions related to travel bookings, including processing payments, issuing refunds, and managing invoices. They maintain accurate records of financial transactions and ensure compliance with accounting procedures.
• Continuous Learning: Travel agents continuously enhance their skills and knowledge by staying updated on travel industry trends, new destinations, and emerging technologies. They actively seek opportunities for professional development to provide the best possible service to their clients.

Types of Travel Agents There are various types of travel agents, each specializing in different aspects of travel and catering to specific clientele. Here are some common types of travel agents and what they do:

• Leisure Travel Agents: Leisure travel agents focus on organizing vacations and leisure trips for individuals, families, or groups. They assist clients in planning and booking all aspects of their leisure travel, including flights, accommodations, tours, and activities. Leisure travel agents may specialize in specific types of travel, such as beach vacations, cruises, adventure travel, or luxury travel.
• Corporate Travel Agents: Corporate travel agents primarily cater to business travelers and companies. They handle the complex travel needs of corporate clients, including booking flights, arranging accommodations, managing itineraries, and coordinating travel logistics. Corporate travel agents are familiar with business travel policies, negotiated rates, and preferred vendors to ensure cost-effective and efficient travel arrangements for their clients.
• Group Travel Agents: Group travel agents specialize in organizing travel for large groups, such as family reunions, weddings, school trips, or corporate retreats. They handle group bookings for flights, accommodations, transportation, and activities, negotiating group rates and coordinating logistics to accommodate the specific needs and preferences of the group.
• Tour Operators: Tour operators design and operate pre-packaged tours and travel itineraries. They create comprehensive tour packages that include transportation, accommodations, guided tours, and activities. Tour operators often work with travel agents to sell their tour packages, providing them with a ready-made product to offer their clients.
• Destination Specialists: Destination specialists focus on specific regions, countries, or cities. They have in-depth knowledge of the destination's culture, attractions, local experiences, and logistical considerations. Destination specialists provide expert advice and create customized itineraries for travelers seeking in-depth exploration of a particular destination.
• Online Travel Agents (OTAs): Online travel agents operate through internet platforms and websites, offering a wide range of travel services. They allow customers to search, compare, and book flights, hotels, rental cars, and other travel services online. Online travel agents may also provide customer support and assistance through online chat or call centers.
• Niche Travel Agents: Niche travel agents specialize in specific types of travel, catering to niche markets or specialized interests. Examples include adventure travel agents, luxury travel agents, honeymoon specialists, culinary travel agents, or eco-tourism experts. These agents have extensive knowledge and expertise in their niche area, curating unique experiences and tailored itineraries for clients with specific interests.

Are you suited to be a travel agent?

Travel agents have distinct personalities . They tend to be enterprising individuals, which means they’re adventurous, ambitious, assertive, extroverted, energetic, enthusiastic, confident, and optimistic. They are dominant, persuasive, and motivational. Some of them are also conventional, meaning they’re conscientious and conservative.

Does this sound like you? Take our free career test to find out if travel agent is one of your top career matches.

What is the workplace of a Travel Agent like?

The workplace of a travel agent can vary depending on their specific employment arrangement. Some travel agents work in traditional brick-and-mortar travel agencies, which may be part of a larger travel company or operate independently. In these settings, travel agents typically have a physical office space with workstations, computers, and travel industry resources such as brochures, destination guides, and reservation systems. They may have a reception area to welcome clients and conduct in-person consultations.

With the increasing prevalence of remote work and online booking platforms, many travel agents now have the flexibility to work from home or in virtual offices. They utilize technology, such as laptops, smartphones, and high-speed internet, to communicate with clients, access travel resources, and make online bookings. Virtual travel agents often communicate with clients via phone, email, or video conferencing, offering the convenience of remote consultations.

Travel agents also frequently visit destinations, attend industry conferences, and participate in familiarization trips organized by travel suppliers. These opportunities allow them to gain firsthand experience, build relationships with suppliers, and stay updated on the latest travel trends. While travel agents spend a significant amount of time working at their desks, they also have the chance to explore and experience the destinations they recommend to their clients.

In terms of work hours, travel agents may have a standard office schedule, working weekdays during regular business hours. However, they may also need to be flexible, accommodating clients in different time zones or assisting with emergency situations outside of regular office hours. The workload of travel agents can vary throughout the year, with peak periods during holiday seasons or when there are significant events or festivals happening in popular destinations.

Frequently Asked Questions

Pros and cons of being a travel agent.

Being a travel agent can be an exciting and rewarding career for individuals who are passionate about travel and enjoy helping others create memorable experiences. However, like any profession, there are pros and cons to consider.

• Travel Opportunities: One of the major advantages of being a travel agent is the exposure to diverse travel opportunities. Travel agents often have the chance to visit destinations, experience different cultures, and explore new places as part of their job. This firsthand experience not only enhances their knowledge but also allows them to provide valuable insights and recommendations to clients.
• Personal Satisfaction: For individuals who are passionate about travel and helping others, being a travel agent can be personally fulfilling. The ability to create personalized itineraries and witness the joy and excitement of clients as they embark on their dream trips can be highly rewarding.
• Knowledge and Expertise: Travel agents develop a deep understanding of destinations, travel products, and industry trends. They stay up-to-date with the latest information, including visa requirements, safety advisories, and emerging travel destinations. This expertise allows them to provide valuable advice and recommendations to clients, ensuring they have well-planned and memorable travel experiences.
• Building Relationships: Travel agents have the opportunity to build strong relationships with clients, travel suppliers, and industry professionals. They can establish a network of contacts that can enhance their business and open doors for collaboration and future opportunities.
• Industry Changes and Competition: The travel industry is constantly evolving, with new technologies, online booking platforms, and dynamic pricing models. Travel agents must stay updated with these changes and adapt their business practices accordingly. The rise of online travel agencies and self-booking options has increased competition, requiring travel agents to differentiate themselves and provide added value to their clients.
• Workload and Time Management: The travel industry can be demanding, especially during peak travel seasons. Travel agents may need to work long hours, including evenings and weekends, to accommodate client needs and handle emergencies. Proper time management skills are essential to balance the workload and maintain a healthy work-life balance.
• Pressure for Exceptional Customer Service: Travel agents are expected to deliver outstanding customer service consistently. They must handle client inquiries, resolve issues, and manage expectations throughout the travel process. This level of customer service can be challenging, particularly when dealing with unforeseen circumstances or dissatisfied clients.
• Commission-Based Income: While some travel agents receive a salary or hourly wage, others rely on commission-based income. This means their earnings are directly tied to the bookings they secure for clients. It can take time to build a client base and establish a steady income stream, especially in the early stages of a travel agent's career.

Travel Agents are also known as: Travel Consultant

THE JOURNAL

Travel Advisor Resources

How to Become a Travel Agent: All Your Questions, Answered

The Modern Travel Agency

Fora Travel

https://www.foratravel.com/the-journal/how-to-become-a-travel-agent-all-your-questions-answered

Are you the go-to person for travel tips? Do you have lists of restaurant recs for your favorite cities? Obsessed with hotels and resorts? Or maybe you're looking to score epic hotel perks for your friends and family?

Narrator’s voice: If you answered yes to any of these questions...

If you have a passion for travel, a career path to becoming a travel agent is closer than you think. First, we answer some FAQs on  booking travel, travel agencies and the travel industry, then walk you through how to become a travel agent, step by step.

Ready to take the first step? Become a travel advisor today.

Let’s back up. What exactly does a travel agent do?

Travel agents sell, curate and book travel. What kinds of bookings do Fora Advisors do , exactly? All sorts, from booking a cruise line or a hotel room to planning a multi-country journey that includes transfers, tours and unique experiences (and everything in between).

As a travel consultant, travel agents work with clients to tailor travel arrangements based on budget, taste and vacation vibe, and communicate with hotels to ensure each trip goes off without a hitch. And when it comes to getting paid as a travel agent, hotels and other travel providers pay advisors a commission on anything they book, at no additional cost to the traveler. For more intel, check out our post: what is a travel agent?

What are the qualifications to become a travel agent?

Good news! There are no exams, accreditations or other hoops to jump through to start booking travel as a career path. Nor is a travel agent certification (or formal training, or experience at a travel agency) required. Anyone with a passion for travel, a problem-solving attitude and a little spare time can succeed as a travel agent. Solid people skills don’t hurt either!

Eager to learn more? Download our guide on how to turn your passion for travel into $$$ .

What are the benefits of being a travel agent?

Beyond talking about gorgeous destinations and cool hotels all day (hey, the topic could be worse), there are also tons of travel industry perks, like trips to develop your travel experience (called ‘FAM’ trips ), plus in-person networking events and hotel site visits.

Plus, you can hook your clients up with amazing perks and upgrades when they travel, becoming the go-to ‘friend with hotel benefits’ (see what we did there…). As a travel agent with Fora, for instance, you’ll have access to best-of-the-best partner programs , with perks at over 4,500 hotels around the world (more on that below). Say hello to room upgrades, complimentary breakfasts, resort and spa credits for your clients.

Learn more about our partners .

How do I get started as a travel agent?

Step 1: find a host agency that gets you.

If you’re interested in becoming a travel agent, you’ll need to choose a host agency. Travel agents work with a travel agency, referred to as a host agency, that handles commissions and other logistics. A host agency like Fora acts as an umbrella organization, providing resources to travel agents, including access to booking systems & partner programs, marketing support and training. (And, in many cases, a host agency provides you with an IATA number, allowing you to earn commission). Plus, host agencies give independent travel professionals leverage with suppliers, gaining better commission rates and overall credibility within the travel market. Why choose Fora as your host agency? As a modern host agency, we’re upgrading the travel industry by building tech tools to help you jumpstart your travel business. We’ll get you onboarded and teach you the ropes with training programs galore (more on that below). And when it comes to booking travel, our global community of experienced travel agents will help you get that first booking — and be on call for all the support you need. Learn more about what you get as a Fora Advisor .

Plus, unlike other travel agencies, we don’t require a hefty training fee, minimum number of bookings or quotas. Being a Fora Advisor is flexible, meaning you determine your own schedule and work as much or as little as you'd like. Ready to take the first step? Become a travel advisor today.

Step 2: Learn the ropes & get certified

As an independent travel agent with Fora, we’ll set you up with everything you need to become a successful travel agent, including a best-in-class training program developed by industry experts. 

You’ll hit the ground running — you can book hotels from day one — and get trained up with fellow advisors as part of Fora’s travel agent training . Advisors attend weekly live training sessions, receive 1:1 mentorship from industry leaders and get ‘Fora Certified’ to sell travel. (Fora certification isn’t required, but offered to equip you with all the knowledge you might need).

And it doesn’t stop there. We offer tons of formal (yet flexible) training so you can continue to boost your know-how, including partner webinars, tips on building your client base and tutorials on itinerary planning. 

Step 3: Market yourself

Once you are officially a travel agent with Fora, you’ll be off to the races to boost your client base. To do so, we offer tons of resources for our independent contractors, including a dedicated profile page on Fora’s website and your own fora.travel email address. 

Thanks to our easy-to-follow marketing plan, you have all the resources to market yourself from Day One. Post on social media, send an email blast, ask your friends if they’re planning a trip — there are tons of ways to get the word out. Learn more about how to market yourself as a travel agent .

Step 4: Find your first client

As a travel advisor with Fora, you’ll get the tools, tech and marketing support to help you build your client base. First, we recommend planning trips for your personal network — your first clients can totally be your friends and family. 

Next, word of mouth will be your best friend. After a client returns from a trip, ask them to spread the word. Next, leverage content creation tools to make yourself more visible. And finally, take advantage of Fora’s Client Lead Program (learn more about our game-changing client lead program for advisors ). Learn more about how to get clients as a travel agent .

Step 5: Book your first trip

Time to make the magic happen! And by magic, we mean booking hotels — not to mention itinerary planning & unlocking epic perks, of course.

As a Fora Advisor, you make money by booking hotels — but there’s tons more that goes into it. Your services can range from simply booking a hotel room to planning a multi-country vacation. And Fora Advisors have tons of tools at their fingertips to plan trips. Start by researching your destination and getting intel from fellow travel advisors on our community app, Forum, then make your first booking — and compare rates and perks in real time — with our integrated booking platform . Our most game-changing tool yet, our integrated booking platform is an all-in-one tool for advisors to browse, quote & book hotels directly from their Fora Advisor Portal.  

Step 6: Rinse & repeat — always on your own schedule

One of the best parts of being a travel agent? Being a Fora Advisor provides tons of flexibility, because we allow you to choose your pace, niche & schedule. And thanks to our booking platform, you can work from anywhere. 

Planning travel can be a side hustle to bring in some extra earnings. Or, you might also decide to transition into a full-time travel career with a larger client base as you build your own business. Fora doesn’t place quotas on bookings or earnings, either. Our objective is to teach you and support you when you need it. Beyond that, you’re free to choose the types of bookings you make, how often and when. 

Step 7: Get paid

As a Fora Advisor, you’re eligible to earn commissions on most 3-star or higher hotels, along with other travel suppliers like villa companies or DMCs (tour operators). 

And the best part? If you book travel with Fora as your host agency, thanks to Fora’s integrated booking platform, we handle every aspect of getting you paid (and paid fast). You’ll receive your commission upon the completion of your client’s trip. Learn more about how travel agents get paid. Convinced? Sign up to take the first steps today to . Or, read on for more FAQS on how to become a travel agent.

Can I still become a travel agent if I’m not a travel expert?

Our community is made up of people who are passionate about travel. Beyond passion, travel experience and destination knowledge of any kind — be it the best beach resort in Florida, the top hotel in California or your preferred cruise line — is valuable. However, to become a travel agent, you don’t have to be an expert (i.e., know everything about everywhere). That's where our community comes in. 

At Fora, our advisors get exclusive access to our community app to connect with a network of travel experts. Planning a honeymoon to Japan? A family reunion in Hawaii? A girls trip to Greece? Your fellow travel advisors will be your biggest asset in travel planning — which is why you should choose your host agency wisely. Collective intelligence is a beautiful thing.

Learn more about our community app, Forum .

Define “best-of-the-best partner programs": what brands has Fora partnered with?

We really do mean “best-of-the-best.” From to Hyatt Privé , Fora has partnered with dozens of reputable brands and groups — from boutique hotels in Europe to epic Disney resorts. And we’re not just in the hotel sphere. Our list of preferred partners has grown to include popular cruise lines like Virgin Voyages and Viking, along with on-the-ground experiences like Project Expedition and more. 

Plus, Fora is constantly seeking new partnerships our travel agents can benefit from, so their clients get the most out of their vacations.

How much do travel agents make?

Much like other sales positions, as a seller of travel, travel agents get paid in commissions. Your paycheck depends on how much, and what type of travel, you’re booking. (Learn more in our post on how travel agents get paid .)

For instance, if you book a family cruise in the tens of thousands of dollars, your commission will be substantial. You could also get the same commission by handling hotel bookings at a lower price, but at a higher amount. (TLDR: In general, suppliers commonly pay 10% commission, which is split between you and your host agency).

Check out our guide on how much travel agents make per booking .

Why should I choose Fora as my host agency?

Fora's Head of Travel Operations Leslie Overton coaches advisors at Live Forum 2023

From our inclusive global community to our super-fast commissions (looking at you, other travel agencies), there are tons of reasons to choose Fora as your host agency. 

From Day One, Fora Advisors benefits from A+ support and training, convenient tools and an all-are-welcome ethos. Because we get it: this is uncharted territory for many. Learn more about what you get as a Fora Advisor .

Want to know how to become a travel agent? Here’s the bottom line...

There is a lot to love about being a travel advisor, but one of our favorite parts is that it’s easier than ever to become one. As a Fora Advisor, you get all the support, training and community you need, at a host agency reimagining the industry.

Ready to start your own business? Take the first steps to become a travel advisor today.

Looking for more intel on how to become a travel agent?

Read our other articles on becoming a travel agent:

How to Become a Travel Agent from Home

How to Become an Independent Travel Agent

How to Become a Disney Travel Agent

How to Become a Luxury Travel Agent

Are you the go-to person for travel tips?

Transform your passion for travel into your dream job. We'll set you up with everything you need to succeed as a travel advisor. From training to top-notch tech, marketing assets, community, commission tracking & payments (and more), we've got you.

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Everything You Need to Know About Becoming a Travel Agent

Here's what you should know before becoming a travel agent.

If you're someone who spends your days scanning flights , loves hotel rewards points, and in general, is a fervent traveler, you've probably wondered how to become a travel agent.

And, while it's true that living in the age of Expedia means travel agents are not as vital as they once were, people use them a lot more than you might think. Just because travelers aren't calling up an agent every time they need to book a quick flight doesn't mean they don't want to consult an expert for a big trip. This holds especially true when it comes to honeymoons or experiential trips that have a lot of moving parts — coordinating tour companies , translators, or multiple resort stays, for example. It's often easier to leave the logistics to someone else: travel agents.

You don't need a specific employment background to become a travel agent, so if you're looking for a fresh career start, that's totally OK. You have to start somewhere on your path to becoming a travel agent, and the sooner you jump in, the sooner you'll build your client base. On the other hand, if you're hoping to parlay your experience in a semi-related industry, be it marketing or hospitality, that can help because you'll have even more context for your new gig. Either way, this can be a rewarding career path (with some fun perks), so here's what you need to know to become a travel agent.

Formal Training Needed to Become a Travel Agent

While some four-year colleges, community colleges, and trade schools offer tourism certifications, it is not a requirement for those trying to become travel agents. Certificates of tourism can be very helpful, but so can previous training in marketing, hospitality, or even event planning. Ultimately, your knowledge of destinations, sales, itinerary planning, and booking software will be crucial for your career as a travel agent.

In terms of the training time you need to put in before becoming a fully-fledged travel agent, it depends. You could start your career right after high school, or you could put in one to four years to earn a certificate, associate's, or bachelor's degree in tourism. Of course, you could also change course from a related job, and morph your experience as, say, a destination wedding planner into a career as a travel agent.

Training Programs Available

You could take classes with a company like The Travel Institute to earn your certification. Not only will they teach you the basics of planning itineraries, but they'll also make sure you're learning about new cultures, world geography, and experiences you can have all over the world. They'll also help you decide what business route you want to take.

How to Become a Travel Agent: The Logistics

Becoming a travel agent will likely mean starting your own business . On the plus side, it requires relatively little overhead. If you're becoming a small business owner by opening a yoga studio, for example, you will need to rent a space, deal with permits, buy supplies, build a website, and pay yoga teachers and someone to work the front desk. However, if you're starting a travel agent business, you can operate from your living room and there aren't nearly as many upfront costs.

You will have to think about what type of business you want to become. Do you want to incorporate or become an LLC? Would you rather be a sole proprietor? Incorporating takes the most effort, and is often the most expensive. Becoming an LLC is a good happy medium because it can help protect you as a business entity without having as many associated costs. Small business owners typically become an LLC to protect their personal assets. If you get sued as an LLC, someone can come after your business holdings, but can't come after your house, car, or personal savings.

If you choose to remain a sole proprietor (which doesn't require any fees or legwork), you are essentially a freelancer or independent contractor. You can be an LLC and an independent contractor, too — they aren't mutually exclusive. If you want to be an independent contractor, it likely means you're working as part of a larger host agency, which is smart to do when you're starting out as a travel agent. Down the road, you can also own a travel agency franchise. Owning a franchise might come with more overhead costs, and that would be a reason to incorporate.

If you're an independent contractor, you should know that your taxes aren't going to be as straightforward as a full-time employee's might be. You may have to start keeping track of your business expenses, as you might be able to write them off. You also might not get things like health benefits from your employer. As you plan your new career, consider sitting down with an established travel agent to ask them some logistical questions: Where do they get their health insurance? How do they keep track of their income and expenses? Do they use an accountant to do their taxes? While meeting with the travel agent, you can discuss the pros and cons of working for a larger agency, too. If you're not sure how to get in touch with other travel agents, consider using social media, like LinkedIn or even Instagram.

What to Think About When You Become a Travel Agent

Once you've secured work as a travel agent, you'll want to think about how you can earn more money and distinguish yourself from other agents. Here are three things to consider as you start your career.

Making Commissions: If you're working for a larger travel agency as an independent contractor, how do commissions work? Make sure you have this conversation early on before accepting the position. When you're starting out, you want to make sure the commission rate you're receiving is similar to the industry standard.

Growing Your Client Base: How do you make more money as a travel agent? Clients, clients, clients. You want happy customers who will return to you every time they want to book a travel experience. You'll want to keep your clients happy by finding them great deals, curating unbelievable experiences for them, and simply being great to work with.

Establishing a Niche: This is by no means a requirement for becoming a travel agent, but as you establish your career, you may want to consider focusing on a specific niche. For example, perhaps you're someone who focuses on honeymoon travel , luxury travel, or adventure travel . Your niche can help you attract clients, and it can be anything in the travel realm, as long as there's a need for it.

A Travel Agent Tells Us The Best Tip For Booking A Hotel Room

D ecisions, decisions. That's what it all comes down to when you're planning a vacation. From choosing your destination to budgeting, it can be all-consuming. Arguably, one of the most imperative parts of this process is finding accommodations. While Airbnb once reigned supreme, Which? data showed hotels are becoming an affordable option for travelers. But with countless hotel booking sites like Expedia, Trivago, Kayak, and more, it can be challenging to know the right one to use. This, coupled with figuring out the best time to book your hotel , can overwhelm consumers.

Enter Victoria Fricke, an Indiana-based travel agent with Vic's Vacations . Fricke, who previously spoke to Explore about  fake AI-generated travel guides , spoke exclusively to us again and shared some insight to consider when booking a hotel room and one of her best tips. Although it might be surprising news to many, Fricke says that price-wise, different hotel booking sites will offer similar deals but said, "Pricing is something that fluctuates daily based on availability."

She goes on to explain, "Booking engines and websites bank on one thing: consumers returning for ease. Most consumers won't compare between multiple sites — they go to one, look over options, and book. I would advise doing just the opposite. Compare!" As for the best tip, Fricke says that if consumers want more bang for their buck, they should ditch hotel booking sites altogether and book directly with a hotel.

Read more: 11 Things You Didn't Know You Could Ask For From A Hotel

The Perks Of Booking Directly With A Hotel

While Booking directly with a hotel may sound like an old-fashioned idea, Victoria Fricke told us that unless you have a travel advisor, booking directly is the way to go. She notes that it has its advantages over popular hotel booking sites. "Your bedding is guaranteed. When you use a third-party site, your selection on that website doesn't always transfer to the hotel." Plus, booking directly with a hotel usually means there will be more flexibility with cancellation policies, according to Fricke.

Furthermore, there's less chance of surprise fees or commission rates. Additionally, there are also loyalty programs to consider. Fricke said, "Remember, if you are someone focused on points, hotels, and airlines prefer you booking direct and will reward you for doing so, putting you higher on upgrade lists!"

But how does Fricke think you should go about booking your hotel? She provides a scenario to explain. "Let's take a trip to Chicago, for example. The average consumer will go to Priceline — compare location/pricing/amenities and book. Maybe they select a Hilton property."

"The next step I advise clients to do would be to go to Hilton's website directly and compare that same room. If the room is the same price — book direct. If it is more: pick up the phone and call Hilton... they will price match." In short, you can use hotel booking sites to your advantage even if you decide against booking accommodations through them.

Read the original article on Explore .

Young U.S. Travelers Ditch Online Travel Agents for Bank Booking Sites: Skift Research

Sean O'Neill , Skift

April 1st, 2024 at 1:20 PM EDT

Young Americans are shunning online travel giants like Expedia and Booking.com in favor of credit card travel portals, such as Chase Travel and Capital One Travel, a Skift Research survey found.

Sean O'Neill

Would you book your next vacation through the reservation platform of your bank credit card, such as Chase Travel or Capital One? Would you turn instead to online travel agencies like Expedia and Booking.com? Or would you book directly with airlines and hotels?

If you’re an American under 35, the likely answer is that you favor your bank credit card’s travel portal, according to Skift Research .

A Skift Research survey found that roughly a third of U.S. Gen-Zs and Millennials book airline and hotel reservations through credit card platforms, while only a quarter use online travel agencies.

This behavior is the opposite for older travelers, who are much likelier to use online travel agencies than credit card portals.

A Rising Generation Opts for Next-Gen Travel Players

Skift Research surveyed 1,001 U.S. travel credit card holders who had taken at least one long-distance, overnight trip in late 2023. The survey was fielded online by a trusted third-party consumer panel provider.

The survey found that between 32% and 36% of travelers between the ages of 18 and 34 booked trips through credit card reservation portals, using their credit cards to either pay or redeem rewards. Between 24% and 25% booked trips through online travel agencies.

The preference for credit card portals was reversed for older travelers. People over the age of 55 booked through online travel agencies about 27% of the time, but they used credit card platforms only about 11% to 12% of the time.

Between 40% and 60% of travelers of all ages said they booked directly.

Online Travel Companies Still Benefit

The bank-led programs have grown quickly. JPMorgan Chase & Co. began pushing its Chase Travel portal to its U.S. customers in earnest in 2022. Last year, Chase Travel processed roughly $10 billion in transactions , making it roughly comparable in volume to established players like American Express Travel. Capital One Travel has similarly grown by leaps and bounds since its 2021 relaunch .

However the credit card travel booking portals source most of their inventory through business-to-business contracts with online travel giants. So companies like Expedia, Booking Holdings, and Hopper still make commissions by providing white-labeled plane tickets and hotel reservations to these banking partners.

It could be a perilous game for online travel giants to let upstart banking players create customer loyalty and habits among young travelers. Agencies’ commissions from powering the bank portals behind the scenes are typically less — and often 50% less — than when customers book at agencies themselves.

If a generational shift in booking patterns holds long-term, it could eventually undermine the margins of online travel companies.

Chase Travel Exec On How In-House Agency and Tech Provide an Edge

Chase Travel and American Express Travel are among the top handful of leisure travel sellers in the U.S. That’s mostly good news for online travel agency partners, as well.

More from Skift Research

Travel tech sector stock index performance year-to-date.

What am I looking at?  The performance of travel tech sector stocks within the  ST200 . The index includes companies publicly traded across global markets including online travel, booking, and travel tech companies.

The Skift Travel 200 (ST200)  combines the financial performance of nearly 200 travel companies worth more than a trillion dollars into a single number.  See more travel tech sector financial performance .

Read the full methodology behind the Skift Travel 200.

Have a confidential tip for Skift? Get in touch

Photo credit: Some of the Chase Sapphire credit cards used for booking travel and other things. Source: Chase.

7 Best Cruises to Alaska, According to Travel Experts

Book a once-in-a-lifetime trip to see glaciers, national parks and wildlife!

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While some travelers dream of lounging on a beach in the Caribbean, others might be itching to put on hiking shoes and explore the great outdoors. If glaciers, wildlife and picturesque coastline have long been on your bucket list, consider booking a cruise to Alaska. The northernmost American state offers an activity for everyone's interest and level of adventure. You can take a thrilling helicopter flight to explore a glacier on foot or observe miles of Alaska’s lush scenery and spy whales from a comfortable seat on a boat.

Princess Cruises

A top choice for multi-generational families and larger groups seeking on-board experiences for a wide age range, Princess will sail seven ships to Alaska in 2024 — more than any other line. Princess also offers the most departure cities , potentially saving you money on airfare. Alaska sailings range from 4 to 22 days, though a week is the sweet spot. The line is also only one of seven permitted to enter the magnificent Glacier Bay National Park (shown); check out the tips at the end of the story for details.

Good Housekeeping Contributing Travel Editor Karen Cicero and her daughter recently sailed on Majestic Princess, a Family Travel Awards Winner , and raved about the ship's amenities, especially the Hollywood Pool Club. She described it as “an indoor space with a heated pool, plush loungers, and cabana-like spots that are free for all guests to use.” Cicero was also impressed with the entertainment and activities suitable for all ages, the excellent dining options and a supervised kids’ club for ages 3 to 12. "We saw grandparents and grandkids on the dance floor, at the shows, on the excursions — bonding moments were everywhere," Cicero said.

In 2024, Majestic Princess and Discovery Princess, the line's newest Alaska ship, will both sail roundtrip from Seattle. "You can't beat Princess if you're looking for an experience that will please all ages," said Cicero.

Departure Cities: Los Angeles; San Francisco; Seattle; Vancouver; Whittier, Alaska Cruise Ships: Crown Princess (2024 only); Grand Princess, Caribbean Princess (2025 only), Royal Princess, Sapphire Princess, Discovery Princess, Majestic Princess (2024 only), Crown Princess, Coral Princess (2025 only)

Norwegian Cruise Line

Passengers are loyal to Norwegian for its beautiful ships, top-notch service and innovative amenities. The cruise line pioneered the concept of “freestyle cruising," which includes a flexible dining time. Flexible cruising continues to be a major selling point , according to our testers who recently sailed roundtrip from Seattle to Alaska on the Norwegian Encore (pictured). "We enjoyed not having to rush back to the ship after an excursion because we had a dinner reservation," said our tester who sailed with her spouse.

They also frequented the Encore’s Observation Lounge, where they were able to cozy up and spend hours searching for marine life from floor-to-ceiling windows. Activities and entertainment, like go-karting, slides and laser tag, are abundant. For a premium experience, consider booking a stateroom in The Haven. The Encore's most luxurious accommodations feature spacious rooms — the bathrooms are nearly double the size of those in standard staterooms — a private sundeck and a concierge.

The variety of sailings to Alaska is also another reason to choose Norwegian. "If Hawaii is also on your bucket list, Norwegian is one of the only cruise lines to offer a 16-day cruise departing from Honolulu that sails through both Hawaii and Alaska so you explore two dreamy destinations on one vacation," said Cicero. She added that Norwegian sails to Alaska until late October — about a month longer than most cruise lines.

Departure Cities: Honolulu; Seattle; Seward, Alaska; Vancouver; Whittier, Alaska (2025) Cruise Ships: Norwegian Encore, Norwegian Bliss, Norwegian Jewel (only in 2024), Norwegian Spirit (only in May 2024), Norwegian Sun, Norwegian Jade (only in 2025), Norwegian Joy (only in 2025)

EXPLORE NOW

Disney Cruise Line

Disney lovers will have the time of their lives sailing roundtrip from Vancouver to Alaska aboard the Disney Wonder. "It was the best experience ever," said a mom of two young adults who sailed on the ship in May 2023. "We felt like it was a great combination of Disney and Alaska."

On-board experiences brilliantly align with the destination. For instance, Disney characters are dressed in special outfits for Alaska and are on deck during the days at sea. "We were able to get incredible photos with the glaciers behind the characters," said the mom, who also noted that you can order Mickey Mouse ice cream bars from room service. Cicero added, "Disney has the best kids' and teen clubs of any cruise line. They're enormous, filled with epic activities like superhero training and are a great place for kids and teens to make friends."

If you want an equal dose of Disney and Alaska, this is the cruise for your crew. Sailings range from five to nine nights. All routes head to Stikine Icecap so guests can observe stunning glaciers, cliffs, waterfalls and wildlife.

Departure City: Vancouver Cruise Ship: Disney Wonder

Royal Caribbean International

Royal Caribbean doesn’t only sail to the Caribbean. This global cruise line whisks passengers to Alaska from popular ports such as Seattle and Vancouver. You can choose a classic seven-night itinerary or a 13-night land-and-sea getaway.

Cruise enthusiasts at the Good Housekeeping Institute are fans of Royal Caribbean for its state-of-the-art ships, exceptional service and high-quality entertainment. "Royal Caribbean had the first rock-climbing wall and ice-skating rink on a cruise ship," said Cicero. "Since then, they've brought so many other epic activities to sea." For instance, Royal Caribbean’s Quantum Class, which includes Quantum of the Seas, Anthem of the Seas and Ovation of the Seas, offers skydiving, a surf simulator and a robot bar. "This line is an especially good fit for families with tweens, teens and young adults ," said Cicero, who sailed on Royal Caribbean with her teen daughter.

Departure Cities: Seattle; Seward, Alaska; Vancouver Cruise Ships: Quantum of the Seas, Anthem of the Seas, Radiance of the Seas, Brilliance of the Seas (only in 2024), Ovation of the Seas (only in 2024), Serenade of the Seas (only in 2025)

National Geographic Lindblad Expeditions

For an incredible small-ship experience, look no further than the Lindblad Expeditions–National Geographic team-up. The largest of its ships that sail to Alaska can accommodate no more than 138 passengers — just a sliver of the 4,900 or so that Royal Caribbean's Quantum of the Seas can hold. " Being on a smaller vessel means that you’ll be able to sail right up to less frequented glaciers, waterfalls and fjords, " said Cicero.

Of course, an intimate experience comes at a higher price tag — its eight-day Alaskan adventure starts at about $6,200 per person, though you won't need to pay extra for excursions. "Voyages tend to be themed and stress the educational component," said Cicero. For instance, one focuses on coastal wildlife while another explores native cultures. A Good Housekeeping staff member who sailed the line to the Galápagos Islands (a providence of Ecuador) raved, "The ship was beautiful! I was super impressed with the staff and the service felt above and beyond.”

Departure Cities: Juneau, Alaska; Ketchikan, Alaska; Seattle; Sitka, Alaska Cruise Ships: National Geographic Quest, National Geographic Venture, National Geographic Sea Bird, National Geographic Sea Lion, National Geographic Resolution

Holland America Line

Holland America has a well-earned reputation for bringing guests to new destinations for more than 150 years. Its ships tend to be mid-sized — larger than Lindblad's offerings but smaller than the Quantum ships from Royal Caribbean. While Holland attracts an older demographic, its Alaskan cruises are often filled with multi-generational families.

One of the cruise line’s most popular itineraries is the Seven-Day Inside Passage, which takes you through Glacier Bay National Park, the Inside Passage, Tracy Arm Inlet and several must-visit port towns. But for adventure seekers curious to see as much of Alaska as possible, you’ll find tons of extended itineraries including a robust 28-day voyage that crosses the Arctic Circle.

Holland America is the only cruise line permitted to serve glacier ice, using it for cocktails like the Blue Iceberg and Juneau Gin & Tonic. The line also launched a new Alaskan-themed brunch menu offered once per cruise.

Departure Cities: Anchorage, Alaska (for land-sea tours only); Fairbanks, Alaska; Seattle; Vancouver, Whittier, Alaska Cruise Ships: Eurodam, Koningsdam, Nieuw Amsterdam, Noordam, Zuiderdam, Zaandam

Celebrity Cruises

Celebrity is popular with adults and couples looking for a premium onboard experience, including delicious cuisine, luxurious staterooms and a high-end spa . We can’t imagine a better way to rest and relax after spending a day exploring the Alaskan wilderness. Our travel experts suggest choosing one of Celebrity's many Alaska itineraries that sail through the Inside Passage and up to Dawes Glacier or Hubbard Glacier, two of the state’s gems.

Of the three Celebrity ships that sail to Alaska, we recommend the Celebrity Edge for those new to cruising or seeking a more contemporary experience. Launched in 2018, the ship features standout innovations like Eden, a multi-level bar with panoramic views, and the Magic Carpet, a multi-purpose floating space suspended directly above the sea.

Departure Cities: Seattle; Seward, Alaska; Vancouver Cruise Ships: Celebrity Solstice, Celebrity Summit, Celebrity Edge

Tips for booking your cruise to Alaska

✔️ Check your itinerary. The itinerary you choose is key on an Alaskan cruise. If you have your heart set on visiting Glacier Bay National Park, make sure that your cruise line has it listed on the schedule. "Only seven lines were awarded the Glacier Bay contract by the National Park Service ," Cicero said. If you're not sure whether the cruise you have in mind will go through Glacier Bay, double-check with the cruise line or your travel agent.

✔️ Book shore excursions well in advance. Alaskan cruises generally sail from April to October. Because of the shorter season, your ship will likely be close to capacity and several ships may overlap in ports. Excursions will book up quickly. To secure your spot, book excursions well in advance or as soon as they're available.

✔️ Focus on family. Alaskan cruises are best for kids who are at least 5 years old. "Keep in mind that cruise lines don't allow kids who aren't potty-trained to be in pools, even if they're wearing a swim diaper," Cicero said. It's also worth noting that most cruise lines don't permit babies under 6 months or pregnant passengers who are 24 or more weeks along. Cicero advises families with school-age children to look for on-ship amenities, such as an indoor heated pool, a supervised kids' club and a variety of family-friendly nighttime entertainment. "Before you sail, you should also find out which non-alcoholic beverages are complimentary," Cicero said. "Many cruise lines charge extra for soft drinks, but milk and juice are usually included." Free room service is another big perk for families, she notes, so see if that's offered on the line you're considering.

✔️ Check your passport. Even if your cruise starts and stops in a U.S. port like Seattle, there's a high chance your ship will dock in Canada at some point throughout your trip. Also, " some of the excursions in Alaskan ports venture into Canada and will require a passport," explained Cicero. For instance, you may take the White Pass & Yukon Route Railway from Skagway into Yukon, a Canadian territory. Your passport will need to be valid for at least 6 months following the cruise.

✔️ Pack layers. This is especially crucial if you're traveling in Alaska's shoulder season — May and September. While May tends to be drier, temperatures remain relatively chilly. Likewise, September marks the end of the summer season and welcomes cooler temperatures and more rainfall. Because you'll be spending a lot of time outdoors, it's important to prepare for all weather scenarios, including windy conditions common to sailing cruise ships.

✔️ Book next summer's cruise soon. To get the best staterooms and excursions, start looking for a 2025 cruise in 2024, Cicero said, noting that many ships start to fill up at least 6 months in advance. And don't forget about major sale days. "Last year, cruise lines had fantastic Black Friday and Cyber Monday deals," she said.

Why trust Good Housekeeping?

Good Housekeeping Institute Writer and Product Analyst Olivia Lipski covers everything from tech to travel, fitness, outdoor, home and more. Not only does she have years of product review experience under her belt, but she’s also a travel enthusiast who has been on more than 20 cruises (and counting)!

The former travel editor at Parents magazine, Karen Cicero specializes in travel, children's book, lifestyle and food coverage. She manages the experience portion of the Good Housekeeping Family Travel Awards. She has sailed on four cruise lines with her family and toured several others. She recently was a featured speaker at several travel industry conferences, including PRSA, Mid-Atlantic Tourism Alliance and the Family Travel Association.

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• Cruise News

Passengers Left Behind at Pier as Travel Agent Cruises Without Them

• April 1, 2024

Several cruise guests were left high and dry at PortMiami over a booking error. It caused chaos and disappointment for a group of cruisers expecting to enjoy a themed cruise.

Cherie Goudeau was among the passengers waiting to board the Twin Cities Takeover ’90s Throwback Cruise on the Carnival Horizon.

Around 50 guests overbooked

The travel agent responsible for the booking, Monica Faulkner , was also at the terminal and booked on the cruise. Goudeau said Faulkner vowed to fix the issue. The travel agent boarded the ship but never returned, leaving around 50 passengers angry and confused. 

Travel Agent Left Guests Stranded at the Terminal

Goudreau says she was out of pocket by $2,800. “People were in tears, upset and they were angry,” Goudeau added.

he news outlet managed to speak to Faulkner on the ship by phone. She claimed Carnival canceled some bookings a month ago.

Faulkner tried to re-book, but the ship was sold out. She didn’t explain to Fox 9 why the overbooked guests were not informed or had not been refunded yet.

Faulkner explained that the payments for these customers are held by intermediary Travel Joy, a company independent agents use, and the money would be returned. Goudeau and her sister are skeptical. “If you were gonna refund, you would have already.”

The sisters say they stayed with family members in Florida for the week they should have been on the cruise. The themed cruise had scheduled calls at Jamaica, Grand Cayman, and Cozumel and was billed as a ‘ Flashback to the 90’s ‘ with live music and various themed entertainment.

Always ensure your travel agent processes your cruise booking fees through the cruise line and not through a third-party company.

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