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The 10 best online travel agencies in 2024

The top 10 online travel agencies.

  • Booking.com
  • Lastminute.com

Best online travel agencies for business travel

1. travelperk.

Main offerings and features:

  • Industry-leading travel inventory
  • Flexible booking with FlexiPerk
  • Safety alerts with TravelCare
  • Integrated travel policy & approval flows
  • Centralized invoicing
  • Easy & real-time expense reports
  • Carbon offsetting with GreenPerk
  • 24/7 fast customer support in target 15s
  • VAT reclaim
  • Integration with 3rd party tools , such as expense management or HR software like Expensify and BambooHR

Save time and money on your business travel with TravelPerk

2. sap concur.

Sap Concur homepage

  • Works with some of the biggest brands
  • Easy tracking and reporting of expenses for expense reports
  • Many connected apps, such as Uber and Airbnb for cars and hotels
  • One solution for a variety of business travel spending

Click below to compare both platforms’ features and benefits

CWT homepage

  • Ample integrations
  • Award-winning mobile app
  • Employee-centric travel management

Click below for a more detailed comparison between both platforms:

Best online travel agencies for leisure travel, 1. booking.com.

Booking.com_homepage

  • Intuitive booking tool and website
  • Flight + Hotel booking for easily planning trips with no cross-referencing travel websites
  • Simple car rental options and taxi hire
  • Available in over 40 different languages and offers over half a million properties across 207 countries
  • You can book experiences in your destination city to entertain you on your travels
  • Genius rewards program

Agoda_homepage

  • Simple interface and booking tool
  • Deals when making more than one booking
  • 38 different languages and offers a 24-hour, multilingual customer support service
  • Free cancellation within 24 hours of booking
  • Millions of reviews to help make your decision

3. Lastminute.com

Lastminute homepage

  • Filter hotels according to budgets, star ratings, guest ratings, board types, and more
  • ATOL protection on flight + hotel bundles
  • Flash sales for last-minute deals
  • Payment plans to spread out the cost of travel
  • Extra entertainment booking for your trips, like theatrical productions and day trips
  • Gift cards for gifting travel

Expedia homepage

  • Expedia rewards for hotels, cars, and more
  • Experienced support
  • Compare cruise lines
  • Big savings when booking flights, hotels, and car
  • Operates in nearly 70 countries and in over 35 different languages
  • Luxury travel options

Hotwire homepage

  • Book hotels, flights, cars, and bundles
  • 24/7 support
  • Lower prices on the app
  • Great last-minute deals for spontaneous travel

6. Bookmundi

Bookmundi homepage

Best online travel agencies for flights

1. skyscanner.

Skyscanner homepage

  • Super flexible booking filters
  • Cheaper flights and hotels than other OTAs
  • Price alerts for travel routes of interest
  • Easy-to-use booking tool and UI
  • Hundreds of location and currency options
  • One-way, return, and multi-city travel options

2. Kiwi.com

Kiwi.com homepage

  • Simple flight booking tool
  • Partnerships with Booking.com and Rentalcars.com
  • Discover deals anywhere with the option to open up your search
  • Easy-to-use app

How do online travel agencies work?

What are the advantages of booking through an online travel agency.

  • Access to comparison tools
  • Peer reviews to help you with your decisions
  • Flexible cancellation policies
  • All your travel in one place
  • Local flights and deals

Rewards programs

Comparison tools, peer reviews, flexible cancellation.

" "

Flexiperk: Cancel anytime, anywhere. Get a minimum of 80% of your money back.

One account for all of your travel needs, a local approach to global travel, wrapping up.

Woman riding train

Make business travel simpler. Forever.

  • See our platform in action . Trusted by thousands of companies worldwide, TravelPerk makes business travel simpler to manage with more flexibility, full control of spending with easy reporting, and options to offset your carbon footprint.
  • Find hundreds of resources on all things business travel, from tips on traveling more sustainably, to advice on setting up a business travel policy, and managing your expenses. Our latest e-books and blog posts have you covered.
  • Never miss another update. Stay in touch with us on social for the latest product releases, upcoming events, and articles fresh off the press.

Speak to a travel expert

" "

Want to explore by yourself?

Europe Scaled

The 8 best business travel management companies in Europe

Ireland Scaled

10 best business travel management companies in Ireland

Dubai 2

8 best business travel management companies in Dubai

  • Business Travel Management
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  • Flexible travel
  • Travelperk Sustainability Policy
  • Corporate Travel Resources
  • Corporate Travel Glossary
  • For Travel Managers
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Best Online Travel Agencies

Booking.com is our top choice for making your trip arrangements

Ligaya Malones is an editor, blogger, and freelance writer specializing in food and travel. Ligaya's work has appeared in publications including Lonely Planet and BRIDES.

best travel agencies list

We independently evaluate all recommended products and services. If you click on links we provide, we may receive compensation. Learn more .

Planning a trip can be easier through an online travel agency than if you handle each aspect of the planning separately. You can book hotels, air travel, rental cars, and more through a single site, and booking everything together sometimes results in discounts. By inputting a destination, a range of dates, and other preferences, you will see a list of options for each aspect of travel.

The best online travel agencies offer options from the largest number of airlines, hotels, car rental agencies, and more. Look for sites that offer discounts for combining reservations for different aspects of your trip. For example, the best sites will have lower rates if you book both plane tickets and a hotel through their services. The best sites also provide reviews from customers who actually have booked through the service. These are our top picks.

  • Best Overall: Booking.com
  • Best Budget: Skyscanner
  • Best Price Predictor: Hopper
  • Most Innovative: Kiwi.com
  • Best for Eco-Conscious: Kind Traveler
  • Best for Social Impact: I Like Local
  • Best for Design-Forward Homestays: Plum Guide
  • Our Top Picks
  • Booking.com

Kind Traveler

I Like Local

  • See More (4)

Final Verdict

Frequently asked questions, methodology, best overall : booking.com.

 Booking.com

This industry leader offers one of the most comprehensive trip planning platforms on the Internet.

Lots of options to choose from

Interface is easy to use

Numerous filters to customize your search

Tricky to tell whether changes/cancellations can be made with Booking.com or the vendor directly

Booking.com was founded in 1996 and has grown into an industry leader that stands out for being one of the most comprehensive trip planning platforms out there. From one website, you can compare and book accommodations, flights (including one-way and multi-city flights), sightseeing activities, and even airport taxis. The website lists more than 28 million accommodation options, from hotels, hostels, and B&Bs to vacation homes and luxury resorts—you can browse more choices per destination on Booking.com than other online travel agencies. The website also performs well on cost and typically returns lower-than-average prices for flights and hotels. 

Booking.com's interface is also easy to use. On the home page, search for a hotel by entering your chosen destination and dates. Then, use the extensive list of filters—such as price range and distance from the city center—to narrow the results down and find the best fit. You can also search for a specific hotel, or seek inspiration by clicking through options grouped by destination or property type or by topic such as the country’s best Michelin-starred hotel restaurants or the top cities for vegan travelers. The flights, car rental, and other tabs are just as intuitive. 

Best Budget : Skyscanner

 Skyscanner

You can compare prices across airlines, hotels, and car rentals.

Simple interface

Option to toggle searches between specific dates or by monthly calendars

Search Everywhere button is great for spontaneous planners

Extra clicks are required to make a final purchase

Must read fine print for changes/cancellations—may need to deal directly with the vendor

Ads on the sidebar can be distracting

Find deals on airfare, hotels, and car rentals with an aggregator site like Skyscanner , which uses a metasearch engine to compare prices from all online travel agencies and the airline, hotel, or car rental company in question. Run searches with fixed dates, opt to compare airfare prices month to month, or click “Cheapest Month.” Searches also include options for nearby airports or non-stop flights only. With hotel searches, you can choose to select only from properties with free cancellation, a cleanliness rating of 4.5/5 or higher, or 3- or 4-starred hotels only. Car rental searches include an option to select “return car to different location.”

Once you’ve found the best rate, click on the link to be redirected to the third-party site to make your booking. Feeling spontaneous? The Search Everywhere button on the homepage offers a list of the cheapest flight deals for destinations both locally and across the world—just plug in your departure airport first.

Best Price Predictor : Hopper

The company claims a 95 percent accuracy rate at predicting when flights and hotel rates will be cheapest.

Color-coded system makes it easy to determine cheapest days to buy

App is easy to use

Option to track flights and receive alerts when the best time to buy arises

Some have mentioned the app functions better as a research tool than a booking tool

Unclear whether Hopper will price match if you find a cheaper flight elsewhere

Hopper is a travel app available on iOS and Android that aims to help travelers save on airfare by usng historical data and their own algorithm to predict when flights will be cheapest. Just type in where and when you’d like to fly and Hopper will present you with a color-coded pricing calendar indicating how much tickets are likely to cost. (Green is the least expensive, then yellow, orange, and red for most expensive.) Hopper will also recommend you either buy now or wait, or you can choose to watch a trip and receive notifications on the best time to buy. In addition, the app has expanded to offer hotel and car rental price predictions, too.

Some newer features since the app’s inception in 2009 include an option to freeze a price for a limited time—for an extra fee—as well as exclusive app-only discounts. Hopper is free to download, and you can choose to book directly through the app, though some users mentioned they use Hopper as more of a research tool before booking directly with the airline or hotel. The company claims a 95 percent accuracy rate at predicting flight rates up to a year ahead.

Most Innovative : Kiwi.com

This metasearch engine scours the web to piece together the ideal itinerary using planes, trains, buses, and more.

Creative itineraries get you where you need to go, especially if you’ve got a multi-stop trip

Kiwi Guarantee offers rebooking or cancellation protections

Nomad option appeals to travelers with a lot of flexibility

Creative itineraries mean you may not fly out of the same airport you flew into

Kiwi Guarantee has an additional fee

Charges all-in-one fee for booking flights, trains, buses (though you can always purchase a la carte)

Travelers planning multi-city destinations and seeking a bargain, as well as those looking to take planes, trains, and automobiles to get there, might consider Kiwi . Kiwi is a metasearch engine that scours and pieces together itineraries from various airlines (even if they don’t have a codeshare agreement), considers multiple airports (even if your arrival airport is different from departure), and offers booking options, whether you’re looking at very specific dates or more general ones (up to 60 nights).

Some will find the ability to make multiple bookings for a particular trip more convenient than going at it manually several different times, though note that you must opt into the Kiwi Guarantee program to access rebooking and refund protections should your reservation change or be canceled. Kiwi’s Nomad option allows you to plug in a bunch of destinations you’d like to visit and the length of your intended stay, and the website will churn out the most affordable itineraries for review.

Best for Eco-Conscious : Kind Traveler

A give-and-get business model means booking accommodations with exclusive perks, a donation to environmental organizations, and more.

All participating hotels include a local give-back component

Exclusive savings and perks

Participating hotels are located in some of the most beautiful places in the world

Inventory is much smaller compared to other booking platforms

Some of the amenities mentioned are based on availability only

In 2022, Kind Traveler (an online trave agency focused on hotel bookings) announced an increase in environmentally and socially conscious hotels, charity donations, voluntourism opportunities, and additional perks like waived resort fees or a welcome amenity.

Unlock exclusive hotel rates and perks from participating Kind Traveler hotels with a minimum $10/night minimum donation to a local charity. For example, stay at the Six Senses Laamu in the Maldives and receive up to $33 off the nightly rate and perks such as a food and beverage credit and an Earth Lab or Alchemy Bar workshop when you make a donation to Manta Trust. The organization funds coastal research to protect the island nation’s large yet fragile population of reef mantas.

Select from more than 140 participating hotels from the Hawaiian Islands to Bozeman, Montana, and the Maldives. Charities include wildlife, human rights, arts, education, and environmental preservation organizations.

Best for Social Impact : I Like Local

Choose from a host of travel experiences with the peace of mind that 100 percent of the cost goes directly to local partners.

Social impact mission woven into organization’s business model

Immersive experiences led by local guides

Range of experiences offered

May not be best fit for those seeking upscale, luxury experiences and stays

Can’t sort experiences by a list of countries (though an interactive map is available)

No experiences outside of Africa and Asia

For an online travel agency with a booking platform designed to route dollars spent directly to the communities travelers intend to visit, consider I Like Local . Visit the website to browse a host of travel experiences in countries including Indonesia, Kenya, and Cambodia. Experiences include homestays and farmstays as well as wellness and culturally oriented experiences—from cooking and cycling tours to weaving classes.

To search for an experience, select from drop-down items like travel dates and experience categories, or view a global map and click on a country to view experiences that way.

The platform got its start in 2014 and has grown to 4,000 local hosts across nearly 20 countries. As a social impact organization, 100 percent of each booking fee goes to local hosts. To date, 16,000 travelers have booked with I Like Local.

Best for Design-Forward Homestays : Plum Guide

Browse and book seriously vetted, design-forward vacation homes.

Highly curated inventory of vacation rentals across the world

Design-forward

Thorough vetting process

Does not publish guest reviews

Other platforms have homes available across more destinations

When it comes to booking a vacation home, serviced apartment, or condo, travelers are spoiled for choice. Plum Guide is an online travel agency that specializes in accommodations—though not just any home makes its directory. The company claims that each potential home listed on its site must jump through 150 hoops to be included, from internet speed and mattress and pillow quality to the showers’ water pressure and the home’s proximity to dining, shopping, and attractions.

Search by a featured collection on the website such as “ pet-friendly homes ” or “one-of-a-kind homes in Palm Springs.” Scroll to the bottom of its homepage to view its top destinations, as well as a list of all destinations where Plum Guide homes are available, including Barbados, Mexico, Portugal, Switzerland, the U.S., and Turkey. Note: From the top right-hand corner of the site, use the dropdown menu to select currency of choice.

As long as you know what you value most out of your travel experience—such as affordability, social impact, or luxe accommodations—there’s an online travel agency to help plan your next trip. Be sure to read the fine print, as some agencies are third-party websites and not direct vendors. If you're not sure where to start, Booking.com is your best bet for a smooth user experience and hard-to-beat offers on flights, hotels, and other travel arrangements.

What Is the Biggest Travel Agency?

Our choice for best overall, Booking.com, is known as an industry leader with listings for all major hotels, airlines, car rental companies, and more. It boasts more choices for accommodations per destination than any other site, and we found its interface to be user-friendly.

Are Online Travel Agencies Worth It?

This depends on your needs and priorities. The best online travel agencies certainly can save time by booking everything all at once. However, if you're someone who is good at haggling and enjoys the details of planning a trip, you might be able to find better deals by reaching out to hotels or other destinations and speaking to someone personally.

Is It Cheaper to Book Online Than With a Travel Agent?

Not always. A travel agent you know and trust should have the experience and connections to find deals that can match or surpass what you'll find online. Additionally, if something goes wrong, travel agents provide you with an actual person you can use as an advocate to correct the problem . But if you don't have access to a good travel agent, online sites still provide plenty of ways to streamline planning and save money .

We considered dozens of online travel agencies and narrowed down the options based on user experience, volume and quality of inventory, unique offerings and specials, and customer reviews. We also assessed travel companies’ environmentally and socially conscious policies.

Catherine Falls Commercial / Getty Images

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Are Online Travel Agencies Safe To Use? 👨🏻‍💻 17 Best Online Travel Agencies For Seamless Journeys: Travel Like A Pro ✈️

Are Online Travel Agencies Safe To Use? Online travel agencies are generally safe to use, but it’s essential to choose reputable and well-established platforms with positive customer reviews.

The rise of online travel agencies (OTAs) has made travel planning and booking extremely easy in today’s world.

By providing passengers from all over the world with a variety of services, offers, and packages, these platforms have changed the travel business.

Online travel agents can help you with your search for flights, hotels, holiday packages, or tours.

🤔 What are online travel agencies?

4. travelocity, 5. skyscanner, 6. lastminute.com, 8. trip.com, 10. booking.com, 11. expedia, 12. tripadvisor, 14. priceline, 15. cheapoair.

  • 🧐 Things To Consider While Making Reservation Through OTA's

⭐ Advantages & Disadvantages of Online Travel Agencies

Q. is it cheaper to book online or through a travel agent, q. do online travel agencies offer better deals than airlines and hotels directly, q. can i trust user-generated reviews on online travel agency platforms, q. do online travel agencies provide customer support, q. are there any hidden fees when booking through online travel agencies.

  • Q. Are the Online Travel Agencies Reliable?

Q. Do Online Travel Agencies offer personalized itineraries?

Q. are online travel agencies more expensive than booking directly, q. can i book international trips through online travel agencies, 😇 conclusion, 🗨️ tell us in the comments as per you which one is the best online travel agencies.

Best Online Travel Agencies

Online Travel Agency (OTA) is the name for a website that sells travel services. It lets customers book flights, hotels, and other trips all from one place. They are like a travel agent in the digital world.

📃 List of 17 Best Online Travel Agencies at Your Fingertips

After a lot of research and considering travelers’ reviews we have shortlisted some of the best online travel companies that are operational nowadays.

  • Travelocity
  • Lastminute.com
  • Booking.com
  • TripAdvisor

VRBO | Best Online Travel Agencies

A US-based internet travel company called VRBO focuses on vacation rentals. Landlords and managers can directly register their houses on VRBO, similar to Airbnb.

When booking through Vrbo, visitors may also get travel insurance. In addition to being a part of one of the largest travel companies in the world, VRBO has a reputation for being a trustworthy lodging option.

Parkos | Best Online Travel Agencies

A website called Parkos.com makes airport parking stress-free. Thanks to the company’s new online platform, potential consumers can now compare various airport parking and facilities, make a reservation, and pay for it in advance of their trip day.

Both locals and visitors have provided overwhelmingly good feedback since Parkos entered the parking sector in 2014.

All technologically aided services revolve around giving automobile owners confidence that their vehicles are safe when they are away from them.

The majority of people may gain more from this comparison, but those who drive pricey high-end cars may find it interesting.

Also Read: 10 Best Places For New Year Celebration

Agoda | Best Online Travel Agencies

Hotel reservations are the focus of Agoda , a multinational online travel firm located in Singapore.

Along with many other comparable OTAs on this list, it is owned by Booking Holdings, the parent company of Booking.com.

The Agoda network, which offers more than a million hotels and vacation rentals, is primarily focused on the Asian economy but has now grown into Europe and the United States.

The company’s marketing strategy is centered on giving customers affordable or reduced housing.

Travelocity | Best Online Travel Agencies

In 1996, Travelocity was established as an online travel agency with several services for customers. It is owned and operated by the international travel service provider The Expedia Group.

You can check for airfare and hotel bundles, choices for a rental vehicle, cruises, and more using Travelocity’s website.

Additionally, you can read travel-related articles, order tickets for well-liked attractions, and communicate your journey arrangements with loved ones.

A well-known company with a big customer base is Travelocity. They provide a huge selection of vacation packages, many of which are aimed at families.

Skyscanner | Best Online Travel Agencies

Skyscanner is a metasearch aggregator that gathers prices for flights, hotels, and rental cars from all online travel agents (OTAs) in one location. Booking flights and hotels with Skyscanner typically results in the most affordable options.

After making your choice, you will be sent to a third-party booking form on the Skyscanner website where you can complete the transaction and reserve your flight.

Skyscanner is used by millions of people to compare rates and options for their travel arrangements. Simply said, it compiles and presents to customers all of the offers from all online travel agencies (OTAs).

Also Read: 15 Best Countries For Solo Travel 

Lastminute.com | Best Online Travel Agencies

City hopping is a popular pastime in Europe because of how close together the cities are. Among the top three booking sites is lastminute.com .

In this OTA, flight bookings are made through an aggregator website, and hotel reservations are made through an OTA, both of which we have seen before.

Finding last-minute discounts on hotels, flights, and all-inclusive holiday packages is the specialty of the website lastminute.com.

If you’re brave enough to play the chicken, Last Minute has the best travel deals. For tourists looking for a dealer who isn’t scared to wait until the last minute, there are a couple of better OTAs. We’re certain to have the flight or hotel bargain you’re looking for.

Airbnb | Best Online Travel Agencies

Members of Airbnb are allowed to advertise their available lodging and accept overnight reservations. However, the business has added hotels and homestays to its list of offerings.

However, Air b nb is extremely particular about the standards it must uphold when it comes to hotels that can be offered on its platform.

The majority of hotels must demonstrate their distinctive design, how the neighborhood affects their rooms, and how guests can access communal areas.

The most economical choice may be an Airbnb vacation rental. Additionally, compared to hotels, you are more likely to locate more beds in the same property on Airbnb.

Many Airbnbs provide sofas or futons to accommodate larger groups. For longer visits, many of these hotels provide kitchens and washing machines, enabling visitors to save money by preparing their meals.

Trip.com | Best Online Travel Agencies

The largest OTA in China, Trip.com , a Chinese firm, created Trip.com, an international OTA. Trip.com’s marketing initiatives are primarily aimed at domestic and international travelers to China.

Contrarily, Trip.com has a partnership with Booking.com that enables it to broaden its global reach.

Today, Trip.com has hundreds of millions of users worldwide. The organization wants to give both domestic and foreign travelers the best travel experiences possible.

Wotif | Best Online Travel Agencies

Wotif also owns LastMinute, a website that offers last-minute discounts on lodging, transportation, and other travel essentials to Australians and New Zealanders.

This local internet travel business mostly caters to travelers from the UK and Europe. On this website, tourists can search for and buy flights, lodging, auto rentals, excursions, and package deals.

Also Read: 11 Best Ways To Become A Travel Enthusiast

Booking.com  | Best Online Travel Agencies

The biggest hotel booking website in the world, Booking.com , also lets you book travel and a rental car. It can be used by travelers to learn about different types of lodging, locations, and offers.

However, making reservations for different types of lodging is where its true power lies. For the typical person, it serves as an all-inclusive travel agency.

Hotels and other accommodation facilities are only billed by Booking.com after a reservation is made.

There isn’t a monthly cost that must be paid. An all-inclusive internet travel firm called Bookin.com provides lodging and travel options all around the world.

Expedia | Best Online Travel Agencies

Online travel agencies (OTAs) are a business model used by many E x pedia Group businesses, notably Expedia, the largest OTA.

The company was founded in 2001 and was based in Bellevue, Washington, in the US.

It is one of the most prosperous travel companies in the world, having localized websites in more than 40 nations.

Expedia has provided access to flights, hotels, and rental cars for more than ten years. They are the largest travel company in the world.

Its marketing plan places a strong emphasis on the value of providing affordable lodging options.

Expedia is an excellent option if you want to pay for your airfare, hotel, and car hire all at once.

TripAdvisor

One of the most well-known travel platforms, TripAdvisor provides a variety of user-generated information in addition to booking services.

Travelers get access to reviews, images, and ratings posted by other travelers, allowing them to plan their trips with greater knowledge.

The website also offers the ability to compare flights and book excursions and other activities, making it a complete online travel agency (OTA).

Kayak

A meta-search engine called Kayak searches the internet for the finest travel offers on several platforms.

It provides full results on a single page by comparing costs for airfare, accommodation, rental cars, and other services.

Users of its “Explore” feature can find new places to go and the most cost-effective times to travel.

Budget-conscious travelers choose Kayak because of its simple UI and time-saving features.

Priceline | Best Online Travel Agencies

The “Name Your Own Price” option on Priceline is known for allowing customers to place bids on hotel rooms and rental vehicles at the prices they like.

Priceline provides regular booking choices like flights, hotels, and rental cars in addition to the bidding system, which may not appeal to everyone.

Travelers who are flexible with their travel plans can take advantage of their Express Deals feature, which offers big reductions on unpublished rates.

CheapOair | Best Online Travel Agencies

Travelers seeking low-cost airline options without sacrificing quality are catered to by CheapOair .

The network appeals to people who are concerned about their spending because it offers exclusive deals and discounts on hotels, flights, and car rentals.

CheapOair makes arranging travel reservations simple with its user-friendly interface and round-the-clock customer service.

Orbitz

Flights, hotels, holiday packages, and activities are just a few of the travel options that Orbitz provides.

Orbitz Rewards, the platform’s loyalty program, enables customers to earn rewards and take advantage of special member advantages.

If customers discover lower rates elsewhere, Orbitz guarantees they will be refunded the difference with its price guarantee promise.

Hotwire | Best Online Travel Agencies

Hotwire is known for providing significantly lower rates for accommodation, travel, and transportation.

Partner hotels can offer lower rates without publicly undercutting their usual pricing because the platform hides the identity of specific hotels until after booking.

For tourists eager to take advantage of this method of surprise booking, Hotwire’s “Hot Rates” provide huge savings.

🧐 Things To Consider While Making Reservation Through OTA’s

When making reservations through an Online Travel Agency (OTA), consider the following:

  • Price and Deals: Compare prices and look for exclusive deals and discounts offered by the OTA.
  • Cancellation Policies: Understand the OTA’s cancellation and refund policies to avoid any inconvenience in case of changes in your plans.
  • User Reviews: Check user reviews and ratings to gauge the reliability and quality of the service.
  • Customer Support: Ensure the OTA provides accessible and responsive customer support for assistance during and after booking.
  • Hidden Fees: Be wary of hidden fees or additional charges that may not be clearly stated upfront.
  • Booking Security: Verify the OTA’s security measures to protect your personal and financial information.
  • Travel Insurance: Consider purchasing travel insurance for added protection against unexpected events.
  • Flexibility: Choose an OTA that offers flexible booking options to accommodate any last-minute changes.
  • Available Services: Confirm that the OTA offers the services you need, such as flights, hotels, car rentals, and activities.
  • User-Friendly Interface: Opt for an OTA with an intuitive and easy-to-navigate website or app for a seamless booking experience.

Advantages of Online Travel Agencies

  • Convenience: Users can book flights, hotels, and other travel arrangements from the comfort of their homes, saving time and effort.
  • Wide Selection: Online travel agencies offer a vast inventory of travel options, providing a variety of choices for different budgets and preferences.
  • Price Comparison: Users can compare prices across multiple airlines, hotels, and car rental companies to find the best deals.
  • User Reviews: Travelers can read reviews and ratings from other users to make informed decisions about their bookings.
  • Exclusive Deals: Many online travel agencies offer exclusive discounts and promotions for their customers.
  • 24/7 Access: Online travel agencies are available round the clock, allowing users to make bookings at any time.

Disadvantages of Online Travel Agencies

  • Hidden Fees : Some online travel agencies may have hidden fees or additional charges that are not disclosed upfront.
  • Lack of Personalized Service: Unlike traditional travel agents, online platforms may lack personalized recommendations and support.
  • Technical Issues: Technical glitches or website outages can cause inconvenience and delay in making bookings.
  • Limited Flexibility: Some online travel agencies have strict cancellation and refund policies, limiting flexibility for travelers.
  • Scams and Fraud: There is a risk of encountering fraudulent websites or services when booking through unknown or unverified platforms.
  • Overwhelming Options: The abundance of choices on online travel agency websites can sometimes lead to decision paralysis for users.

🙋🏻‍♀️ FAQs For Online Travel Agencies

There are a lot of questions that come to our mind while making reservations through online travel agencies some of the commonly asked questions are answered below.

A. Booking online often offers better deals and discounts compared to traditional travel agents.

A. Yes, online travel agencies often negotiate special deals and discounts with airlines and hotels, which can result in more cost-effective options for travelers.

A. While most user-generated reviews are genuine and helpful, it’s essential to consider multiple sources and exercise discernment when making decisions based on reviews.

A. Yes, reputable online travel agencies offer customer support via phone, email, or live chat to assist with booking inquiries and travel-related issues.

A. While some online travel agencies may charge service fees or have specific booking terms, reputable platforms are transparent about any additional costs during the booking process.

Q. Are the Online Travel Agencies Reliable ?

A. Absolutely! Online Travel Agencies are reputable and reliable. They work with established partners and have a track record of excellent customer service.

A. Yes, they do! Online Travel Agencies take your preferences and interests into account to craft personalized itineraries tailored to your needs.

A. Not necessarily. Online Travel Agencies often secure exclusive deals and discounts, making them competitive with direct bookings.

A. Yes, you can! Best Online Travel Agencies offer a wide range of international travel options and guide visa requirements.

In conclusion, online travel companies have completely changed how we organize and book our journeys.

These OTAs have evolved into crucial tools for modern travelers thanks to their user-friendly interfaces, vast inventory, and affordable prices.

The top online travel agencies included in this article can assist you in organizing an enjoyable trip, regardless of whether you are an experienced traveler or preparing for your first excursion.

Also, don’t forget to book your personalized holiday package with  Fiery Trippers . Let us make your vacation a romantic as well as a dreamy getaway.

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The Complete Guide to Booking Travel Online

What is an online travel agency, and what are the best sites and apps to use to search for hotels and flights we break it all down for you..

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The Complete Guide to Booking Travel Online

There’s a lot to navigate when researching and booking travel online.

Photo by Rawpixel.com/Shutterstock

My first travel adventure was to Venezuela. I booked the ticket with a travel agent over a pay phone. The agent searched a dozen flight itineraries over a few days, all so I could save $15.

Times have changed. Today, flight searches start online , often on your mobile device. Passengers book either directly with the airline or hotel or with online travel agencies. Rarely do we get on the phone. In fact, American Airlines and United Airlines charge $25 to make a domestic flight booking by phone. And pay phones hardly exist anymore.

So, what is the best way to book online? Here is our complete guide to online travel agencies, search tools, and the variety of booking options available on both mobile devices and desktops.

What is an OTA?

An online travel agency, or OTA, is a website or mobile app that allows users to search for and book travel services such as flights, hotels, car rentals, cruises, and activities. The booking is made directly with the online travel agency but confirmed by the service provider, such as an airline or a hotel. As a customer, your relationship is with the OTA.

What are the main OTAs?

Many online travel agencies nowadays are owned by two main companies: Expedia and Priceline. The Expedia Group is the largest online travel agency in the United States with 70 percent market share, according to travel data firm Phocuswright. Expedia Group operates Expedia.com , Orbitz, Hotels.com , Trivago, CheapTickets , Hotwire , Vrbo , and Travelocity .

Priceline is a major competitor to Expedia, with global revenues larger than the Expedia Group. The company owns Priceline.com, Booking.com, Cheapflights, Momondo, and Kayak—the latter two being metasearch engines (more on that below).

There are also independent newcomers such as Hopper (a mobile-only booking tool) and Kiwi.com (which allows you to book flights on air carriers that don’t normally have a commercial relationship).

Are OTA fares lower than booking directly?

Generally, no. The fares that are displayed by an OTA will be similar if not slightly more expensive when compared to an airline’s website. They’re usually only a few dollars higher or lower. The OTAs charge a booking fee to the airlines, and often that fee is passed directly to consumers. For example, Lufthansa tacks on an additional $18 to any booking made through an OTA for Lufthansa flights. The same flights are exactly $18 cheaper on the airline’s website.

Where you can score a good travel deal through an OTA is when booking a last-minute hotel and flight package. Many OTAs have cut agreements with airlines allowing last-minute travelers to access lower rates than are typically available when passengers book a flight alone.

Are all airlines available to be booked through OTAs?

No. Many OTAs do not display flights from some of the low-fare leaders. For example, Southwest and Allegiant flights are not available through OTAs; the same goes for Ryanair in Europe. And, earlier this year United Airlines threatened to pull out of Expedia altogether, only recently signing a multi-year agreement to stay in. The airlines would rather not lose any margin to online travel agencies in an already low-margin industry and would rather maintain a direct relationship with the customer.

Are smaller OTAs safe to use?

Expedia and Priceline are the two largest players in the online booking space, but there are dozens of independent OTAs, such as CheapOAir, OneTravel, JustFly, and SmartFares. Confusingly, you might actually stumble on ads for these OTAs while using Expedia or Priceline sites. That’s because the larger OTAs earn revenue through advertising, sending passengers to smaller OTAs and charging those OTAs for the favor.

Buyer beware: some of these lesser-known OTAs are masters at hidden fees. For example, a flight search on JetBlue allows for free seat selection in many instances. If you perform the same search on FlightNetwork, an independent OTA, and select a seat, you will be charged an additional $25—despite the fact that JetBlue doesn’t charge a seat selection fee if you book directly.

What if you need to change your itinerary?

Itinerary changes are often a pain. If your plans change, it won’t matter whether you’ve booked directly with an airline or with an OTA—you’re going to pay fees for the privilege, if you can even change your ticket at all.

For example, CheapTickets.com, which is part of the Expedia Group, charges $25 to change or cancel a ticket if that change is requested after 24 hours of making the booking—it is free if you do so within 24 hours of booking. However, the fees go up from there. JustFly, an independent OTA, charges a $75 fee for changes to domestic flights in addition to airline change fees, plus the difference in fare, for tickets that can be changed. For an international trip, the fee rises to $200. That means to change an international flight with Delta (which charges a $100 change fee) booked through JustFly, you’ll be assessed $300 in fees, plus the difference in fare. At that rate, you may as well book a new flight. FlightNetwork indicates in its terms of service that changes may incur a change fee but doesn’t specify what those fees are. That hardly makes the few dollars you saved by booking with the OTA in the first place worth it.

What is an OTA price match policy?

To assure travelers that they are getting the lowest fare possible, many OTAs have a price match policy. The rules vary and so do the benefits.

For example, if you book with Orbitz and find a less expensive flight, car rental, or activity on any U.S.-based website within 24 hours of your booking, Orbitz will refund you the difference you paid. And it works: I have personally found a flight in the same class, on the same airline, for the same origin and destination cities, and requested Orbitz to refund the difference of around $35. Within a few weeks, I received a check in the mail. A similar program applies for CheapOAir, but there’s a catch—the price difference must be found on a major OTA such as Expedia or Travelocity.

Expedia has a particularly good price match policy, but you have to pay extra for it at the time of booking. Expedia offers the price match option as an add-on that costs between $5 and $30 when you book. With the price match applied, if the airfare on Expedia drops between 120 days of the flight and up to six hours before the flight, Expedia will automatically refund you the difference in fare. Unfortunately, fares generally do not drop substantially as the travel date approaches, so while this might give you peace of mind, it’s probably not worth the expense.

How do Google Flights and other travel metasearch engines work?

Frequent fliers are likely familiar with websites such as Google Flights, Kayak, Momondo, or Skyscanner. On these websites, passengers search on the site but are redirected to the service provider to complete the booking, such as an airline, rental car company, or hotel.

Metasearch started with a product called ITA Matrix, which is a tool for searching airfares online but not for actually booking online. ITA Matrix allows for multi-city searching, such as setting two different departure or arrival airports, and for offering a calendar view of fares for easier comparison. That company was acquired by Google in 2011, and savvy travelers swear by it to help find the least expensive fares online. Most consumers are more familiar with Google Flights, which has gained traction more recently not least because it has the benefit of being displayed first in search results on Google.

Metasearch engines receive distribution fees from the airlines for sending traffic to the supplier websites. There are no additional hidden fees for using a metasearch engine because you’re booking directly with the airline or hotel.

A major benefit of the metasearch engines is their price tracking tool, which lets users know whether the displayed fares are low, average, or high for the flight, allowing travelers to make a more informed decision on whether to book a flight or not . Google Flights and Kayak, for instance, both have price tracking tools.

Why not just book directly?

The airlines would definitely much rather you book directly with them. Over the past five years, they have gotten much better at marketing and selling their product directly to consumers online and through mobile sites and apps. But in the past, they weren’t so good at it. In fact, Delta, Northwest, United, American, and Continental got together to invest $145 million to launch Orbitz in 1999 to counter the threat from Expedia. Now Orbitz is owned by Expedia.

The airlines also try to encourage customers to book directly so that they can maintain a closer relationship with them. It allows carriers to connect bookings with loyalty programs and create special offers and discounts catered to individual passengers.

There is another benefit to booking directly. The U.S. Department of Transportation requires carriers to hold a reservation at the quoted fare for 24 hours without payment or allow a reservation to be cancelled within 24 hours without penalty, so long as the booking is made at least seven days before travel. The law applies, however, only to U.S. and foreign air carriers that have websites marketed to U.S. consumers. This means that, in theory, an online travel agency does not have to offer such a policy, although most OTAs do.

What are the options for booking on your mobile device?

Airlines and the major OTAs all have apps to help you book and manage your trip on your mobile device, but their functionality is lacking compared to these websites’ desktop editions. For example, Expedia’s app doesn’t allow you to view flights on a month-view calendar. Kayak has an app with more bells and whistles and a better user interface, including a month-view calendar with color-coded pricing. It also has a handy “augmented reality” function to help you see if your carry-on bag will fit in the overhead bin (a feature originally developed by KLM). Point your phone’s camera at the luggage, and it’ll give you the dimensions.

While apps are improving and gaining in popularity, you still might find it easier to locate the best deals on flights and hotels by using your desktop, where you can have multiple tabs open and have all the available search tools at your disposal. Apps are fine for booking directly with an airline once you know which flights you want to book.

If you’re determined to use your mobile device, you may want to look into Hopper. Hopper is a mobile-first flight booking tool that has a solid price prediction tool. You can research travel options and book directly on the app. Another benefit of Hopper: Of its team of 300 employees, nearly half are dedicated to customer support and are based in Canada versus some OTAs and airlines that outsource much of their customer service further afield.

The bottom line?

Like many travelers, I enjoy a flight deal as much as the next person, but I also don’t like any added hassle. I typically start my travel searches using the ITA Matrix or Google Flights to get a general sense of the fares. It helps to know what is a good deal and what is expensive for a particular route. I do my research, typically on a desktop computer. When I’m ready to book, I’ll book directly with the airline. I’ve found that customer service is better when booking directly with the service provider. But I’ve also saved money by using OTAs and have booked with them, too. Whichever way you choose to book, you can be safe in the knowledge that finding and purchasing travel online is a lot easier today than searching for a deal with a travel agent on a pay phone.

>> Next: How to Get the Best Last-Minute Travel Deals

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The 10 Best Online Travel Agencies: The Top OTAs to Connect to in 2023

Lexi DeMers

Lexi DeMers

best travel agencies list

Updated: 17 Apr 2024

Online travel agencies don’t just make life easier for travelers. The best online travel agencies also offer a variety of benefits to business owners. From accessing niche markets to benefiting from the billboard effect, listing your hospitality business on popular travel sites has many perks. 

These sites can help you cover low-season lulls or ensure you maximize your bookings year round. Discover how online travel agencies can help you capture your share of the $521 billion online travel market . In this article, we’ll cover the best online travel agencies for hoteliers and other accommodation providers, detail the benefits they offer, and discuss how you can easily manage multiple channels. 

The 10 Online Travel Agencies with the Highest Revenue 

Before you take the time and effort to list your business on a new channel, you’ll want to make sure that it will actually help you gain new guests. Below are the 10 best online travel agencies worldwide by annual revenue , as reported by Statista. 

Booking.com

Edreams odigeo, tripadvisor, manage all your channels with one centralized booking system, a closer look at the best online travel agencies.

All online travel agencies are not created equal. In fact, many channels cater best to specific businesses. Though listing your property on the highest earning online travel agencies is a great strategy, it is even better to understand the markets that each OTA serves. Below, we will take a closer look at the best online travel agencies.

Booking.com is a global powerhouse in the online travel agency sector. Its expansive platform includes a diverse array of property types, ranging from hotels and resorts to apartments and hostels. So it is a great OTA option for a variety of business models. Renowned for its user-friendly interface and extensive property listings, Booking.com attracts travelers from around the world. 

Hotels can seamlessly integrate with this booking engine, streamlining their reservations and room management. On average, Booking.com charges businesses a 15% commission on every booking, though this rate can vary from region to region. 

Expedia is a leading online travel agency known for its global reach and comprehensive travel offerings. This one-stop shop caters to travelers searching for accommodations, flights, car rentals, and vacation packages across the globe. 

Business owners benefit from Expedia's tools like the Partner Central platform, which aids in managing bookings, optimizing rates, and enhancing visibility. Expedia's loyalty program, Expedia Rewards, encourages repeat bookings which is why it is one of the best online travel agencies for hoteliers. However, depending on the region your business is in, Expedia charges 10% to 30% commission. 

Airbnb is a unique online travel agency that connects travelers with a wide range of accommodations, from cozy private rooms to entire homes. While it initially gained fame for its home-sharing platform, it has expanded to include boutique hotels and traditional accommodations. As such, it ranks toward the top of our list of the best online travel agencies. 

Accommodation providers can tap into Airbnb's extensive network, reaching guests from around the world. While there are a few different options, most hosts on Airbnb are charged a 3% commission. Meanwhile, Airbnb charges a 14% service fee to guests on top of the nightly rate you set. 

Trivago is one of the best online travel agencies, but getting your property on the site isn’t as straightforward as the other options on this list. Trivago is a metasearch engine that scours the Internet to find the best hotel deals for travelers. It collects hotel listings and prices from various online travel agencies, hotel chains, and booking sites. 

Owners can leverage Trivago by ensuring their listings are well-optimized on other OTAs. Since it doesn't handle bookings directly, Trivago doesn’t charge business owners any commission and instead gets its revenue from other sites that advertise there. 

Despegar is one of the best online travel agencies, primarily serving the Latin American market. It offers a wide range of travel-related services, including hotel bookings, flights, and car rentals. With a strong presence in Spanish and Portuguese-speaking countries, Despegar provides travelers with a convenient platform to plan and book their trips.

Business owners looking to tap into the Latin American market can benefit from listing their properties on Despegar. It allows them to access a diverse and growing customer base while also providing travelers with options tailored to their preferences and language. Hoteliers can expect to pay 10% to 15% in commission on bookings from this site. 

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As one of the largest online travel agencies globally, Trip.com offers a variety of services to travelers. Formerly known as Ctrip, it has a strong presence in the Asian market but has expanded its reach to cater to a diverse international audience. Travelers can use Trip.com to book hotels, flights, trains, car rentals, and other travel-related services. 

Accommodation providers aiming to attract travelers from Asia and beyond can benefit from partnering with Trip.com. As one of the best online travel agencies, it provides access to a vast customer base seeking a variety of accommodation options. By listing on Trip.com, you can expect to pay anywhere between 10% to 25% in commission. 

eDreams Odigeo is a leading European online travel agency that serves as an umbrella for several well-known brands, including eDreams, Opodo, GO Voyages, and Travellink. It caters to travelers seeking a wide range of travel products and services. By partnering with eDreams Odigeo, accommodation providers can tap into the European market and beyond. 

Whether you run a boutique hotel or manage a large resort, listing your property on one of the  eDreams Odigeo sites allows you to reach travelers from various European countries. Depending on the exact site you list your business on, you may pay commission or your guests may pay service fees. 

As a prominent online travel agency in India, MakeMyTrip has a strong foothold in the South Asian market. It offers a range of travel services, including flights, hotels, and holiday packages. By listing your property on MakeMyTrip, you can tap into the growing Indian travel market and attract travelers looking for both domestic and international accommodation options. 

MakeMyTrip's user-friendly interface and extensive marketing efforts make it a valuable platform for reaching travelers across India and the Indian diaspora. After some controversy over excessive rates in 2019, MakeMyTrip pledged to cap its commission at 22% . However, your guests will also be charged a booking fee when making reservations on this site. 

If you're targeting spontaneous travelers or those seeking last-minute deals, Lastminute.com is the best online travel agency to consider. As the name suggests, it specializes in providing travelers with a wide array of last-minute options, from flights and hotels to car rentals and activities. 

By partnering with Lastminute.com, you can attract travelers looking for instant bookings, making it an excellent choice for filling last-minute vacancies. This is great for offering discounts during off-peak periods or showcasing special promotions. To learn more about the commission rates Lastminute charges, it's best to reach out to the company directly. 

Tripadvisor is renowned for its comprehensive database of traveler reviews. But it's also a powerful online travel agency, offering an extensive platform for accommodations, restaurants, and attractions. 

By delivering exceptional experiences to your guests, you can earn positive reviews that attract more travelers to your property. Tripadvisor offers various tools for property owners to manage their listings, showcase their amenities, and respond to reviews, ensuring your property's reputation remains stellar. Plus, Tripadvisor only charges owners a 3% commission fee. 

Two people smiling while working together on a computer outside.

Other Great OTAs for Your Business 

Aside from the top-performing online travel agencies globally, there are still many more OTAs that can help boost your earnings and expand your audience. Depending on the region you’re in and your ideal target market, the other great online travel agencies below may work well for you. 

VRBO, which stands for Vacation Rental By Owner, is a platform specializing in vacation rental properties. It's a part of the Expedia Group and caters to travelers seeking unique and often more private accommodations, such as vacation homes, cabins, cottages, and condos. VRBO charges owners a 5% commission. 

Hostelworld

Hostelword is one of the best online travel agencies for low-cost accommodations like hostels and budget-friendly hotels. Hostelworld connects hostel owners with a global community of backpackers and budget travelers, making it an essential choice for those operating in the hostel industry. When receiving bookings from Hostelworld, business owners typically pay between 10% and 25%. 

Primarily known for its flight booking services, Hopper has expanded into the hotel industry. This innovative OTA offers travelers a unique approach to booking accommodations. Hopper's app leverages data analytics to predict the best times to book hotels at the lowest rates, helping travelers save money. And the best part of this platform is that it doesn’t charge hosts any commission fees on bookings. 

Strongest in the Asian market, Traveloka offers a comprehensive platform for booking flights, hotels, activities, and other travel-related services. It has gained popularity for its user-friendly interface, competitive prices, and extensive coverage across Southeast Asia. Owners will pay between 10% to 15% of booking revenue in commission to Traveloka. 

Your business. Your Bookings. Your way.

What are the benefits of using an online travel agency.

Online travel agencies have revolutionized the way the hospitality industry operates. They offer a wide array of benefits that cater to both travelers and accommodation providers. In this section, we'll explore the key advantages of collaborating with some of the best online travel agencies.

Higher Booking Volume.   Of course, the main goal of listing your property on an online travel agency is getting more bookings. These sites have large audiences, which can lead to a substantial increase in bookings. 

Market insights. The best online travel agencies provide valuable data and market insights that can help you understand traveler preferences, booking patterns, and trends. In turn, this can inform your pricing, marketing, and property management strategies.

Build an Online Reputation. Many OTAs offer a review system that allows previous guests to share their experiences. Positive reviews and ratings can build trust and credibility, encouraging potential guests to choose your property.

Easier international reach. If you have international guests in mind, the top online travel agencies can help you reach travelers worldwide. They also often support various languages and currencies, making it easier for international guests to book.

Billboard effect. The Billboard Effect describes the phenomenon in which accommodation providers gain more direct bookings on their own websites after listing their property on OTAs. It illustrates that these platforms serve as powerful marketing and distribution channels.

How to Find the Best Online Travel Agencies for Your Business 

While listing your business on all of the best online travel agencies is a smart move, you can go a step further with OTAs. If you want to find the absolute best online travel agencies for your business, you’ll need to identify sites that fit your niche. 

Many OTAs cater to specific audiences, such as Thermal for surf trips and Bookatrekking.com for trekking adventures. There are also great online travel agencies for other niches, including luxury accommodations, yoga retreats, family hotels, and more. Take some time to explore various platforms’ user base and commission rates to determine which OTAs would be best for your business. 

How Can I Manage Multiple OTAs?

While having a presence on multiple OTAs can offer big rewards, having to log into and manage several different platforms is extremely time consuming. Not to mention, you risk double-books and other errors. Thankfully, you can use a channel manager to help streamline your bookings across multiple online travel agencies. 

At Bookinglayer, we offer Channels ; a fully integrated, user-friendly channel manager that allows our clients to maximize their revenue without spending extra time on administration. Channels allows business owners to integrate with up to 35 different platforms while conveniently managing everything from one simple dashboard. 

Want to Learn More About How Bookinglayer Helps Business Owners?

Bookinglayer is an all-in-one software suite designed specifically for adventure travel businesses that have complex booking scenarios. If you want to offer accommodation and activities, Bookinglayer is the most comprehensive platform on the market.

Whether is optimizing your booking flow, automating your payment processing, or streamlining your daily reports, we can help you save time, reduce errors, and increase conversions. You can sign up for a free demo to discover if you are the right fit for our software suite. 

Best Online Travel Agencies FAQ

What is an online travel agency.

An online travel agency is a web-based platform that allows users to research and book a range of travel-related services. Also known as OTAs, these marketplaces display services from various providers. They often include accommodation, flights, rental cars, tours and activities, and more. 

How do online travel agencies work?

Online travel agencies are third-party services that offer users a convenient and easy way to plan and book travel experiences. They aggregate travel services, facilitate bookings, collect payments, and publish reviews. In return, they oftentimes earn a commission from the bookings they sell.  

How do OTAs make money?

OTAs typically make money by charging business owners a commission on the bookings they sell. These commission rates can range from 10% to 30%, depending on the platform you choose and the region you operate in. In addition, some OTAs may also charge customers a service fee to help cover the costs of running the platform. 

What is the downside of using OTAs?

The downside of using an OTA is that you will likely need to pay a commission to the platform. As such, many business owners prefer to collect direct bookings. Nonetheless, the best online travel agencies serve as a great way to advertise your property and can help you increase your revenue, despite the commission charges. 

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Top online travel agencies

Based on Cloudbeds’ data gathered from thousands of customer properties between 2021 (the benchmark used in our last report) and 2023, we’ve seen a remarkable pace of recovery for OTAs. While top OTAs like Booking.com, Expedia, and Airbnb have held onto their spots as the highest-revenue generating OTAs, we saw China’s Trip.com rise two spots, indicating the return of Asian travelers to the market. Here are the highest revenue-generating OTAs of 2023.

Highest revenue-generating OTAs

1. booking.com.

Booking.com is one of the largest and most popular travel websites in the world, with over 1.5 million nights booked every day. Its website and mobile apps are accessible in 43 languages and feature over 50 million verified guest reviews of properties in 200+ countries. Its parent company, Booking Holdings, includes OTA brands and metasearch engines such as Priceline.com, KAYAK, Agoda, Rentalcars.com, OpenTable and more.

Expedia.com is the flagship brand of Expedia Group, which includes 200 travel booking websites, including Hotwire, Orbitz, Trivago, and Travelocity, serving 75 countries in 35 languages with over 600 million monthly visits. The website includes searches for all types of accommodations, as well as booking flights, car rentals, cruises, and vacation packages. By activating the Expedia connection, properties will broadcast their inventory on Hotels.com, Wotif, and many other channels.

Airbnb is known for providing access to unique accommodations around the world, with the vast majority of properties located outside of main hotel districts. While the company continues to expand into hotel room inventory following its acquisition of HotelTonight (known for booking last-minute lodging), its community expects a certain type of experience. Namely, something that is less cookie-cutter and more oriented to the local vibe.

4. Hostelworld

HostelWorld is a leading OTA for hostel-focused accommodations worldwide, with 12+ million guest reviews. Their inventory also includes hotels, B&Bs, and other budget accommodation types. Hostelworld aims to be a leader in social travel via its online booking options and mobile app, addressing the needs of guests who want to make connections with others as they experience the world around them. Their app and website operate in 20 different languages.

Agoda was founded in 1998 and later acquired by the Priceline Group (now called Booking Holdings) in 2007. Agoda’s website is available in 38 languages and focuses on listing all types of properties. It’s currently one of the leading online travel booking sites for the Asian market but is pushing into the US, India, and European markets.

6. Trip.com

Trip.com is China’s leading provider of travel services including reservations for accommodation, transportation, tours, and corporate travel. Founded in 1999, the company owns and operates several other OTAs and aggregators, including Trip.com, Skyscanner, Qunar, and Ctrip. 

7. Hotelbeds

By connecting to Hotelbeds, will gain unrivaled exposure to the travel industry’s largest network of B2B buyers, including more than 71,000 tour operators, travel agents, airlines, and loyalty & points schemes which can be great for business travel. 

With over 2 million bookable vacation rentals, Vrbo caters to a diverse range of needs and preferences, offering everything from cozy, intimate cabins for romantic getaways to spacious, well-appointed villas suitable for large family reunions or group vacations.

9. Traveloka

Based in Indonesia, Traveloka is one of Asia’s largest online travel agents. Traveloka lists hundreds of thousands of properties across Southeast Asia, Australia, and around the globe. The company also provides lifestyle products and services, such as tickets to attractions, activities, car rentals, and restaurant vouchers.

10. Despegar/Decolar

Despegar/Decolar is a leading online travel company in Latin America, with Despegar functioning as the global brand and Decolar representing the brand in the Brazilian market. Their marketplace operates across 20 markets and offers a broad suite of travel products in the region, including airfare, hotel bookings, travel packages, and other travel products to a large customer base.

Highest revenue-generating OTAs by country

Based on Cloudbeds data, we’ve highlighted the OTAs that are generating the most revenue for our customers in leading travel destinations. 

Hostelworld has moved up on the list across multiple countries, demonstrating that demand for hostels (jumping 5 spots in Thailand and the Philippines), shared accommodations, and experiences is back. In addition, we can see the return of Asian travelers as Agoda and Trip.com rise in North America and make their first appearance on Latin American lists. 

Top 10 OTAs in the U.S

  • Booking.com
  • Hostelworld 
  • Agoda 
  • HotelTonight 
  • Hotelbeds 

Top 10 OTAs in Canada 

  • Booking.com 
  • Expedia 
  • Dorms.com 
  • Mrs & Mrs Smith
  • Tripadvisor

Top 10 OTAs in Mexico

  • Hostelworld
  • Despegar/Decolar 
  • PriceTravel
  • Mr & Mrs. Smith

Top 10 OTAs in Spain

  • Keytel 
  • Mr & Mrs Smith

Top 10 OTAs in other countries 

Learn more about the top revenue-generating OTAs around the world in our Big Book of OTAs, including:

  • Philippines

Highest niche revenue-generating OTAs

What are niche otas.

Niche OTAs are online travel agencies catering to specific audiences and travel needs. Many niches exist today, including OTAs for skiers, campers or glampers, adventure travelers, luxury travelers, and more.

Niche platforms can be the best online travel agencies as they are built to target more specific guest segments. Once you identify what guest segments make sense for your property, you can look into local partnerships to expand your offerings to provide a more tailored experience that complements your guests’ travel plans. For example, if you have a property close to the beach, you can find local surf instructors to partner with and offer lessons through your booking engine to attract surfers. When the guests check in, you can show them where the best surf is in town to improve the guest experience.

After a guest’s first trip is booked through a niche OTA, the guest will likely forego OTAs for their next trip in favor of booking directly on the hotel website. Niche OTAs are an essential part of any property’s online distribution strategy as they build loyalty and encourage direct bookings.

In the niche OTA market, many new channels have emerged over the past few years, especially surf & sport OTAs and luxury OTAs.

Highlighted niche OTAs surf & sports 

The global surfing tourism market is predicted to grow at a compound annual growth rate of 6%, from 9.5 billion USD in 2022 to 17.1 billion USD by 2032. Travelers are increasingly looking for unique experiences, many tailored to specific activities like surfing, and seek out properties that cater to their needs. Today, the top revenue-generating Surf & Sport OTAs include:

Thermal offers a handpicked collection of the best surf trips in the world, with a focus on amazing guides who create one-of-a-kind, authentic experiences.

Good Story has an inventory of surf hotels and internationally recognized surf schools and camps for both novice and experienced surfers. 

Surf Holidays provides unique places to stay with quality local surf instruction to deliver the surf holiday of a lifetime on some of the best breaks in the world. 

Luex Surf & Snow Travel connects travelers with operators/ suppliers of once-in-a-lifetime sports travel experiences and products.

KiteSurfHolidays.com specializes in kitesurfing holidays, including accommodations and kitesurfing schools.

Highlighted niche OTAs luxury

In May 2023, Deloitte reported that the luxury travel industry had rebounded to pre-pandemic levels and is currently thriving, with a global market value of 1.2 trillion USD. Bookings at five-star hotels rose 19% over the first three quarters of 2021, and luxury travelers are more keen than ever to experience “Instagram-worthy” experiences in unique and remote locations. 

The following OTAs cater to travelers looking for luxury accommodations:

Mr & Mrs Smith includes a collection of carefully curated hotels that are first anonymously evaluated and visited by staff. This exclusive OTA works on an invitation-only basis. 

Prestigia is made up of hand-selected quality and unique hotels from all over the world. This OTA offers the best price guarantees, promotions, and exclusive offers. 

icastelli.net luxurious, historical, and unique high-level hotels are the property types found on this OTA. Collections include exclusive boutique hotels, golf hotels, spa hotels, and more.

i-escape provides unforgettable travel experiences, including eco-retreats, safari lodges, and boutique hotels. Also included is an award-winning booking system with a direct dialogue between guests and property and free advice from travel consultants. 

Tablet Hotels the official hotel selection of the MICHELIN Guide. This OTA showcases hotels that provide meaningful experiences to guests, regardless of budget. 

Spotlight – LGBTQIA+ OTAS

The global LGBTQIA+ travel market is valued at over $568.5 billion USD annually . While many countries have become increasingly welcoming to the queer community, discrimination is still prevalent today. A Booking.com study revealed that 58% of LGBTQ+ travelers face discrimination while traveling, and 41% canceled a trip within the past year after seeing their destination wasn’t LGBTQ+ friendly. 

 OTAs like ebab have emerged to offer safe and friendly accommodations to the LGBTQIA+ community.

Top OTAs by property type

Our data shows that while the top global OTAs dominate across almost all property types, some OTAs offer more opportunities for specific property types.

Channels such as Hostelworld have traditionally been popular for searching for hostels, while channels such as Vrbo and Airbnb have catered to vacation rentals. However, we’ve seen that our hotel customers are increasingly adopting Airbnb as part of their channel mix. Airbnb welcomes hotels that have a unique, independent environment and style.

Download our Big Book of OTAs to see the list of the five most popular channel connections by property type, including:

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  • Most popular channel connections for Hostels
  • Most popular channel connections for Vacation Rentals
  • Most popular channel connections for Bed & Breakfasts

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The 10 Best Group Travel Tour Companies for 2023

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Caroline Morse Teel

Caroline Morse Teel is the Managing Editor for SmarterTravel Media. Follow her adventures around the world on Instagram @TravelWithCaroline.

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For those truly epic, once-in-a-lifetime destinations, you want to leave your itinerary to the experts. Whether your dream is to see the Big Five on an African Safari, trek tall mountains, explore European cities, or something even wilder, a group tour is the easiest way to do it.

However, picking the wrong group tour company is the quickest way to ruin your trip. Make sure you choose a tour company that aligns with your goals and travel styles. Do you want an intimate group tour or do you prefer to make lots of new friends in a big group? Does the price line up with what you like (luxury vs. budget)? Is the itinerary going to all the places you want to see? 

We’ve done the research and found the very best group travel tour companies for 2023 for every type of traveler.

Best Overall Group Travel: Exodus Travels

Images of nature around the mountains and lakes of Slovenia as seen on the Exodus Travels' Lakes and Mountains of Slovenia walking tour

With trips on every continent, Exodus Travels covers anywhere on this planet that you could possibly want to go, from popular destinations like the Amalfi Coast to well off-the-beaten path adventures like Tajikistan. This award-winning group travel company boasts thousands of repeat customers who sign up for trips year after year (97% of past participants would recommend Exodus Travels to a friend). 

These small group tours operate with only around 12-16 people, and always feature experienced local leaders who can give you a unique insight into your destination. Exodus Travels caters to any type of travel style, including trips broken down by type of activity (think walking, cycling, multi-adventure, winter, or cultural) as well as type of traveler (family, age group, etc.). There are curated collections (coastal, “away from it all”, European wilderness, and trips of a lifetime) to inspire you, as well as self-guided options for when you want all the benefits of a group tour planner without the actual group. Looking for that special safari? Exodus Travels just partners with the African Wildlife Foundation to create carefully curated luxury adventures that go above and beyond the standard safari. 

Exodus Travels tours work for almost any budget, with options that range from affordable to premium. 

Top Trip: Explore under-the-radar Europe by foot on Exodus Travels’ Lakes & Mountains of Slovenia walking tour .

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Best Adventure Group Travel: World Expeditions

Groups of hikers walking and camping around the mountains of Kilimanjaro with World Expeditions

World Expeditions has been taking adventurous travelers to remote locations all over the world ever since its first group trek through Nepal in 1975. Today, World Expeditions offers active itineraries on every continent. Intrepid travelers can opt for trips themed around mountaineering, rafting, cycling, hiking, and more. 

World Expeditions aims to leave communities and places where they operate tours better than they found them. Trips are created using the company’s Thoughtful Travel Charter as a guideline, which emphasizes respect for the environment, sustainability, having a positive impact on local communities, protecting wildlife, and more. 

World Expeditions’ trips are capped at just 16 people to provide a good experience for participants, and there are no single supplements for solo travelers willing to share a room with someone of the same gender. 

Top Trip: Summit Africa’s tallest mountain on a fully-supported trek up Kilimanjaro on World Expeditions’ eight day trip up the beautiful Lemosho Route . 

Best Budget Group Travel: G Adventures 

People visiting famous sites around China with the G Adventures' China Express group travel tour

For travelers on a budget, G Adventures offers cheap group tours that make dream destinations accessible to nearly anyone. (Think: sailing the Galapagos for just $1,124 , criss-crossing India’s Golden Triangle for $559 , or spending 8 days in Bali for less than $800.)

G Adventures is one of the best tour companies for solo travelers as well, as most trips don’t have a single-supplement. You can choose to share a room with another G Adventures solo traveler, or pay extra to have your own space.

G Adventures keeps costs down by opting for cheaper hotels and local meals, and making certain activities optional (for an additional cost). Pick your travel style—options range from “basic” to more luxe tours run in partnership with National Geographic. Family tours, local living tours (featuring homestays), and wellness-focused tours are also available. 

Top Trip: G Adventures’ China Express trip is a great way to see the highlights of China if you’re short on both time and budget. 

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Best Educational Group Tours: EF Go Ahead Tours

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When you really want to learn about a destination, consider a group trip with EF Go Ahead Tours . EF is the world’s largest private education company, and the Go Ahead Tours arm capitalizes on the company’s relationships with local educators, historians, and tour guides to create group trips that take you deep into a destination. 

These small group tours generally cap at 38 travelers, and feature unique educational experiences. For a bucket list trip, EF Go Ahead Tour’s special event tours are particularly enticing, as they offer behind-the-scenes access to tough-to-plan trips like Oktoberfest in Munich or Cherry Blossom season in Japan. 

Intimidated by solo travel? EF Go Ahead Tours is a great option for solo travelers, since it offers designated trips for solo travelers , where everyone is traveling alone, making it less intimidating.  

Top Trip: Bring the tastes of Italy home with you on EF Go Ahead Tours’ Food & Wine: Piedmont & Tuscany tour (operated in partnership with America’s Test Kitchen), where you’ll learn how to make local dishes. 

Best Responsible Group Travel: Intrepid Travel

Shots from around Uganda's Bwindi Impenetrable Forest and accommodations provided by Intrepid Travel's Premium Uganda & Rwanda trip

Looking for a responsible group travel operator that focuses on bettering the communities and destinations they visit? Intrepid Travel is the world’s largest travel B Corporation, a certification for companies doing good. 

Intrepid Travel’s tours focus on sustainability, diversity, inclusion, and sustaining communities. The company has its own charity, The Intrepid Foundation , which has donated over 7 million dollars to over 130 community organizations. 

Intrepid Travel’s small group tours attract a wide range of travelers, but they are especially great for younger travelers, as they have a large number of trips designed for people aged 18-29 . (Other trips, including family-focused trips, are geared toward any age.)

Top Trip: Experience unforgettable wildlife encounters on Intrepid Travel’s Premium Uganda & Rwanda trip which includes time with the mountain gorillas of Uganda’s Bwindi Impenetrable Forest. 

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Best Private Group Travel: Kensington Tours

Aerial shots of various islands and coastlines around the Croatia and Dalmation Islands and shot of sailboat belonging to Kensington Tours

Whether your group consists of just two people or involves taking the entire extended family, Kensington Tours will take all the hassle of planning out of the equation. This private group operator creates personalized trips and itineraries tailored to your preferences, while their experts handle all the logistics and bookings. 

Plans are entirely flexible, and can even be changed while on the trip on a whim. Need some inspiration? Browse Kensington Tours’ travel ideas , to get some ideas for your next adventure. 

Top Trip: Sail around the stunning shores of Croatia and the Dalmation Islands on a private luxury catamaran on Kensington Tours’ fully customizable tour . 

Best Polar Group Travel: Chimu Adventures

Shots of the interior and exterior of the Ocean Adventurer ship and shots of nature around Antarctica as seen on the Chimu Adventures' Antarctica Fly Cruise

Whether you’re headed north to the Artic or south to Antarctica, Chimu Adventures has the perfect polar group trip for you. Chimu Adventures has some of the most variety for polar trips, with options to fly, cruise, or a combination of both to get to your destination.

For an ultra-unique Antarctica trip, Chimu Adventures offers cruises departing from Australia or New Zealand (most Antarctica trips depart from Argentina). Can’t stay long? Book one of Chimu Adventures’ scenic flights to Antarctica , which fly as far as the south pole in one spectacular 16-hour day.

Chimu Adventures is one of the cheapest group trips to Antarctica, with rates starting under $5,000.

Top Trip: If you’re pressed for time (or simply don’t have the stomach for the Drake Passage), Chimu Adventures’ Antarctica Fly Cruise will get you to the ends of the earth quickly and smoothly.

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Best Group Tours for Solo Travelers: For the Love of Travel

Collage of images from the For the Love of Travel Lapland Tour

Group tours can be a great way to meet new people, but they can sometimes skew on the older age range. If you’re between 25-39 and a solo traveler looking to meet new people, you’ll love For the Love of Travel . All participants on the trips are between 25-39, and according to the company, 80 percent are solo travelers—so you’ll make friends fast. Hoping to meet someone who will be more than just a friend on your next trip? Trips include a balanced number of “gal and guy spots” to ensure an even balance of genders within groups (and of course, non-binary genders are always welcome). 

For the Love of Travel offers weeklong (or longer) international trips as well as shorter weekender trips to nearby destinations like Mexico or Denver—perfect for people without a lot of vacation time.

Top Trip: Sleep in a glass igloo under the Northern Lights, go sledding with huskies, and warm up in traditional saunas on For the Love of Travel’s Lapland tour , already booking dates for 2024.

Best Biking Tours Group Travel: DuVine Cycling

Collage of shots from DuVine's Holland Bike Tour

Biking through the rolling hills of Italy or across the mountain roads of Chile sounds like a dream, but the logistics seem daunting (especially if you don’t want to haul all your own stuff from point-to-point). Enter: DuVine Cycling , a luxury small group tour company that specializes in bike trips. 

With trips across Europe, Latin America, Africa, Asia, and the United States, DuVine Cycling is a cyclist’s dream. Choose from all-biking trips or mix things up with a cycle and sail bike tour or a multi-sport adventure —no matter what, everything is included, from luxury boutique accommodations to top-quality name brand bikes. 

Top Trip: DuVine’s Holland Bike Tour promises “tulips, windmills, beer, and cheese”—what more could you need?

Best Luxury Group Travel: Abercrombie & Kent

Collage of images from the different cities involved in the Abercrombie & Kent Wildlife Safari: Around the World by Private Jet trip

Abercrombie & Kent has been delighting discerning travelers since 1962. Today, they take travelers on unforgettable adventures across over 100 different countries and all seven continents. Although Abercrombie & Kent’s trips are pricey, they encompass once-in-a-lifetime experiences like private jet tours around the world or luxury chartered cruises .

There are trips designed for solo travelers and families , and the small group journeys max out at around 14-18 guests.

Top Trip: Swim with whale sharks in the Philippines, feed proboscis monkeys in Malaysia, and photograph wild tigers in India on Abercrombie & Kent’s Wildlife Safari: Around the World by Private Jet trip , already booking dates into 2024.

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USA Tour Companies

Looking for an unforgettable USA tour? Book a fully-organized trip with the best tour companies in USA and let the tour operator take care of everything for you. Check out the tour details and read 191146 reviews from our customers to help you choose the perfect tour for you.

List of USA travel companies & tour operators with 191146 reviews

G Adventures

G Adventures

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  • Excellent - 19,089 reviews for USA tours
the tour itself was amazing. The national parks do not disappoint. The travel accomodations were very cramped and uncomfortable. I am only 5 foot tall and I was cramped in this 14 passenger van. Food opportunities were limited.
Fantastic experience - efficient use of time, great itinerary. Well-informed and interesting guide who is also just a great person.

Bindlestiff Tours

Bindlestiff Tours

  • Excellent - 1,458 reviews for USA tours
Mike Brown was the BEST guide I have ever had!! His knowledge of the history, culture, flora and fauna of the southwest was phenomenal. He was articulate and had a pleasing way of talking. He was also accommodating and helpful. wow! We were lucky to get him for our tour!
Amazing time in Zion and Bryce Canyon Our group of 8 (6 adults and 2 kids aged 12 and 8) did a private 2 day tour of Bryce Canyon and Zion in mid April - we loved every minute of it! Our tour guide, Adriann, was fun, knowledgeable and highly engaging. Both parks were beautiful and we completed a challenging but doable hike at each location with stunning views. Would absolutely recommend Bindlestiff and plan to use them again in the future.

Amadeo

  • Excellent - 986 reviews for USA tours
Great Tour, compared with last year tour, which way excellent The tour this year was good
Great tour, good group size too

Southwest Adventure Tours

Southwest Adventure Tours

  • Excellent - 95 reviews for USA tours
Just couldn’t have been better. Extremely professional guides Robin and Sarah were highly knowledgable, friendly and organised. Accomodation was excellent in every location (most hotels even had hot tubs and pools!) and the food options were always good. Lovely comfortable Mercedes minibus. Highly recommended to everyone - would do another tour with South West Adventure Tours in a heartbeat.
Guide was knowledgeable and helpful. It was a good group

Intrepid Travel

Intrepid Travel

  • Excellent - 11,701 reviews for USA tours
We were fortunate to have Claire Kredens as our driver guide. She is a gifted leader and could cope with ant situation. Such a tour is useful to learn which cities you might like to re-visit because our time in each is very short. Four and five hour drives every other day is exhausting and maybe the number of places visited could be edited downward. On the whole, I enjoyed the trip altho the age range 15-99 is unwise. 15-80 would be much more realistic.
My son and I had a great hiking adventure on the Sedona tour! The scenery was stunning, the hikes were fun! Tolman was an excellent guide, who was very knowledgeable about the area, he had great hiking tips, and he picked some enjoyable challenging hikes for us! He was also an excellent cook! He prepared us some great meals! His positive outlook on everything helped the group of strangers on the trek quickly bond which led us all to have a great hiking experience!

BrushBuck Wildlife Tours

BrushBuck Wildlife Tours

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  • Excellent - 23 reviews for USA tours
Although the tour was very expensive- over $2000 for 3 days is over the top- it wss a great experience, saw lots of wildlife and the guide was outstanding
What an amazing experience this was; from the greeting and pick up by our guide/driver, to the phenomenal sights and the historical references that accompanied them! I am so pleased. This was an exceptionally planned tour that successfully met all of my needs. I would not change a thing and look forward to future adventures with them.

Trafalgar

  • Excellent - 1,889 reviews for USA tours
Excellent. Great guide, driver, weather, hotels, food. Great itenirary. Love love this trip.
Optional excursions were reasonably priced. Suggest you put together other places in each city as a walking guide or short taxi or uber ride. Example access to close by museums open late and could walk to from hotel. Free time activities and what they are and where located is helpful.tour guide can offer to accompany a group interested to explore more during free leisure tome.Provide more detail info about the logistics of site visits. Niagara falls..suggest more water proof gear clothing and shoe types etc. Terrain to expect when visiting certain sites and possible alternatives.climbing and how difficult-easy or more strenuous or advanced climbing activity. Overall, small groups so much better than filling up bus. Thank you for giving single travelers their own bus space. Would love to watch more travel videos on longer driving distances.

National Geographic Journeys with G Adventures

National Geographic Journey…

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  • Excellent - 258 reviews for USA tours
Good time with lots of riding in the van going to interesting places
We had a wonderful time. The tour was well planned and well managed. The CEO was excellent ..good driver, good communicator, had good knowledge of the local attractions and made great recommendations for restaurants. The group we were with was also a very pleasant group which made the experience that much more enjoyable. That said, would have loved to see the accommodations updated.. most except the Denali cabins were old and "weathered".

Infinite Adventures

Infinite Adventures

  • Excellent - 118 reviews for USA tours
It was my first group trip and also my first camping trip. I have to say it was one of the best trips I've been on. It was an adventure! We were lucky enough to see the Northern Lights at Remote Camp. Tory and Dave took care of everything and made sure everyone had a great time. No matter what problem you had, they always helped each other! Dave cooked delicious food, we had marshmallows by the fire in the evening and it felt like family. It's a great tour and I can only recommend it to anyone! It certainly wasn't my last tour with Infinite Adventure! Many thanks to Tory, Dave and Natalie (who you could ask any question you wanted to know beforehand) for this unforgettable time! :)
Jump on the bus with Infinite Adventures for a magnificent Alaskan expedition! Dave and Tory are excellent guides and will keep you informed about the areas you visit and give expert advice. I found this to be a truly joyful experience!

Globus

  • Excellent - 74,884 reviews for USA tours
This was our second trip on Globus and both experiences were fantastic.
I was skeptical of a group tour, particularly by coach. The experienced guide, Jason, along with driver Shauna, changed my view completely.

Bamba Travel

Bamba Travel

  • Good - 1,690 reviews for USA tours
The itinerary provided by tour radar was not exactly how the tour was set up. One of our stops said we would be doing a cruise on lake Powell. That was not provided with the tour. Also the hotels that they said we would be staying at did not line up.
Overall, the tour was very fun and we'll put together. The tour guides were all friendly, and seemed to work well as a team. Accomodations were not bad, but there were better options directly adjacent. Food options were pretty much all fast food, which makes sense for the tour concept. However, dinner options could have been a bit better. We really would have appreciated a little more hiking and exploring time, and a couple of the guides did the best to accommodate that. However, 20 minute stops are just not enough time to get "out and experience" the areas.

Bucket List Group Travel LLC

Bucket List Group Travel LL…

  • Excellent - 15 reviews for USA tours
Had a wonderful time - a lot of hiking, seeing the sites in Alaska and viewing the Northern Lights.
The tour was amazing, great and tour guides:).

Cosmos

  • Excellent - 19,643 reviews for USA tours
Could have had more included activities
The tour had a few bumps. It would have been better if there were some included meals. There was no information about some of the excursions such as where the island tour stopped.

The Coyote Trip

The Coyote Trip

  • Good - 11 reviews for USA tours
This trip was run like a school trip, we were told that we had to stick to the schedule rigidly even though I asked several times to visit a different museum/shop. Free time was limited and it seemed like the guide had specific ideas of what he wanted to do and see. Our guide also left us on a subway in New York to get home close to midnight and then we had issues getting checked into the hostel. FYI most tour guides make sure their group gets to the hotel safely and without hassle. Waste of time and money.
From a speedboat to the Statue of Liberty to fireworks on 4th July in Washington to hiking to Yosemite Falls, this trip showcased the very best the USA has to offer. I went on the 21 day Full Cyote trip from New York to San Francisco with my brother. With such a packed itinerary of included activities, it offered great value for money. The guides in every region we visited were excellent. A particular shout out to Ryan, who added in extra stops and experiences based on the group's interests. Other highlights included the Grand Canyon, Washington's museums, whale watching in Boston, cycling across the Golden Gate Bridge and sunset in Griffeths Park. I met a great group of people on the trip, and I wouldn't hesitate to book with the Cyote Trip again.

Insight Vacations

Insight Vacations

  • Excellent - 627 reviews for USA tours
My first experience with an organized tour like this. Expense alone will limit future trips. Much more walking than my wife was prepared for. This alone reduced her enjoyment. Tour guide was very knowledgeable and thorough with his planning and execution. Andrew has a fun personality and very personable. One item that disappointed me was the shuttle from airport to resort at both ends of the
Insights Tours are always amazing and this one was no exception. Nice balance of free time to relax and experience Hawaii on your own with visits to places on the islands to experience the culture. Learned a lot of Hawaii’s history throughout our visit. Overall a lovely experience and would highly recommend if you want to visit Hawaii and learn more about the islands.

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Top Tour Operators and Travel Agencies in USA 2024/2025

Top Tour Operators and Travel Agencies in USA. Below you will find 29 of the best tour operators and travel agencies in USA offering in total 335 tours and holidays through-out USA. Combined they have received 173 customer reviews and an average rating of 5 out of 5 stars. The top tour activities offered in USA are: Adventure and sport, Wildlife, landscapes and nature & Sightseeing, attractions, culture and history.

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29 Tour Operators in USA with 173 Reviews

Infinite Adventures

Infinite Adventures

  • Address 809 W Riordan 100-325, Flagstaff, USA
  • Response Rate 100%
  • Response Time 2 hours

Bamba

  • Address 2461 FM 778, Mineola, USA
  • Response Rate 95%

best travel agencies list

  • Best-in-Class Top 5% of companies
  • Excellent Service Top 10% of companies
  • Superior Service Top 15% of companies

Expat Explore

Expat Explore

  • Address 10 Merryweather Place, London, England
  • Response Rate 90%

Omega Tours

Omega Tours

  • Address 142 Westmount Avenue, Toronto, Canada
  • Response Rate 94%
  • Response Time 3 hours

Intrepid Travel

Intrepid Travel

  • Address 380 Lonsdale Street, Melbourne, Australia
  • Response Time 1 hour

World Expeditions

World Expeditions

  • Address 1B Osiers Road, Wandsworth, London, England
  • Response Rate 82%

Trafalgar

  • Address Picquet House, St Peter Port, Guernsey, London, England

The Coyote Trip

The Coyote Trip

  • Address 182 Mayall Road, London, England

Luxury Gold

Luxury Gold

  • Address 33 Kern Road, Toronto, Canada
  • Response Rate 60%

Doctor Gumbo Tours

Doctor Gumbo Tours

  • Address 823 Decatur St, New Orleans, USA
  • Response Rate 50%

Indus Travels

Indus Travels

  • Address 233, 11951 Hammersmith Way, Richmond, Canada
  • Response Rate 98%

Adventures Abroad

Adventures Abroad

  • Address 2148-20800 Westminster Highway, Richmond BC, Canada

Costsaver

  • Response Rate 88%

Explore

  • Address Nelson House, 55-59 Victoria Rd, Farnborough, England
  • Response Rate 96%

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10 Best Russia Tour Operators 2024 [Unbiased & With Reviews]

10 best russia tour operators 2024.

Are you planning to visit Russia, but unsure which tour provider to select? Now, you no longer have to waste time searching the internet and filling out dozens of contact forms. Simply fill out ONE form, we’ll send it off to multiple tour providers and they’ll contact YOU! You’ll be able to compare rates and find the lowest cost tour for the most affordable trip abroad.

Get Free Quotes From 10 Best Russia Tour Operators

Have you been thinking about an exciting trip to amazing Russia? Are you interested in enjoying a memorable tour in Russia ? Does the idea of visiting Russia with the top tour company sound great to you?

Russia, the world’s largest country, boasts a diverse landscape with castles, mountains, and frozen lands, complemented by exceptional cuisine. Whether in St Petersburg, Moscow, or Siberia, Russia offers opportunities to explore the Tundra and witness the Northern Lights. Enjoy skiing, visit volcanoes, palaces, and castles, and indulge in a vodka production tour.

Choosing the right tour company is crucial for a memorable trip to Russia. With numerous options available, investing in a top-rated company can save you time and money, ensuring a fun, safe, and regret-free adventure.

We strongly believe that without comprehensive and analytical research, you may end up spending a lot of money and time on a company that does not have your best interest. With our help, you will find well-researched and analyzed information about the top 10 tour companies in Russia to help make a solid and informed decision.

Continue reading to explore the top 10 highly rated tour companies in Russia and their best travel packages.

Table update Jan 19, 2024

Volgograd Sputnik Travel Company

Volgograd Sputnik Travel Company

As one of the Russia’s oldest tour operators, Volgograd Sputnik Travel Company has been providing travel-related services since 1991. The key focus of their tour is the city of Volgograd itself. This leading tour operator offers day-tours, excursions and even virtual tours of Volgograd and its surrounding areas. The company is led by a team of dedicated and friendly tour guides that will help you make the most of your visit throughout your stay. They believe in receiving their foreign guests with a positive attitude and thus, invite you on a tour of Volgograd.

Volgograd Sputnik Travel Company Best Russia Tour Packages

This company organizes many different activities for you to be a part of in their tour packages. Honor Soviet war heroes in their historic 3 Day Stalingrad Battlefield Tour . You will visit different sights along the Volga and Don rivers and see places of historical importance in this tour.

Don’t miss out on their sightseeing tour of Hero-City Volgograd . See major sights from the WW II era like the Alley of Heroes, Peace Street, Eternal Flame and many more.

The company also offers a unique tour of Rossoshka where you can observe German and Soviet cemeteries. The central attraction of this tour is a famous sculpture named the “Mourning Mother”.

Volgograd Sputnik Travel Company Reviews

Volgograd Sputnik’s long-standing history is marked by praises and appreciation from the many tourists they have served. This Russian travel company has 326 reviews on TripAdvisor and is ranked as #1 of 17 Tours & Activities in Volgograd. A past customer of theirs wrote:

Went on the big tour of Stalingrad this morning was out for about 5 hours with my man Mikhail. A bit pricey but a good engaging overview chauffeured and one on one… Alexander

Read all reviews of Volgograd Sputnik Travel Company on TripAdvisor .

Explore the diverse landscapes of Hungary by joining one of the 10 Best Hungary Tour Operators , guaranteeing an immersive and enjoyable trip.

Flotilla Radisson Royal

If you are looking for a luxurious cruise experience in Moscow then look no further than Flotilla Radisson Royal ! This top-reviewed Russian travel operator provides excellent tours on the Moscow River where you can enjoy the best views of Moscow. They have a fleet of 10 ice-class yachts that are fully serviced for sightseeing tours as well as large private gatherings. The team at Flotilla Radisson Royal is highly specialized in bringing you the comfort you seek on your trip to Russia.

Flotilla Radisson Royal Best Russia Tour Packages

Flotilla Radisson Royal provides a large array of tour packages on their first-class luxury yachts.

The company offers one of the most unique yacht cruises through the display of theatre! Book their Dinner with a Classic boat tour where you will watch an Italian drama performance. Enjoy the bewitching sights of Moscow city while fine-dining on special Italian dishes.

Their services also extend to themed cruises on their yachts. You can call ahead and book a customizable cruise. They offer sightseeing, romantic, theatrical, literary, family and gastronomic tours in this package.

You can also go on regular yacht cruises according to their yacht schedule. They will take you on a round-trip of Russia’s popular attractions.

Flotilla Radisson Royal Reviews

This tour company in Russia provides an interesting mix of exciting and luxurious boat trips that all customers seem to like. They have 1,127 reviews on TripAdvisor, out of which most are 5-star ratings. They are ranked as #2 of 96 Boat Tours & Water Sports in Moscow. A satisfied customer wrote:

This was a surprise for me by my partner and daughter. Getting onto the boat was very orderly, and our table was gratefully in a good position so Moscow at night could be appreciated… Pete17 Read all reviews of Flotilla Radisson Royal on TripAdvisor

ExploRussia

ExploRussia

ExploRussia is a leading Russian tour operator that specializes in creating exceptional tours for global travelers seeking an authentic and local perspective in Russia. The agency is one of the best when it comes to showcasing Russia’s historical landmarks, beautiful landscapes, and contemporary culture. The company was first established in 2012 with the aim of responsible tourism in mind. Comprising a team of passionate and young entrepreneurs, the company is dedicated to bring you a fantastic vacation in Russia with personalized attention and off-the-beaten-track exploration.

ExploRussia Best Russia Tour Packages

The team at ExploRussia goes the extra mile with their tour packages to ensure that you have an unforgettable experience in their country.

You can choose to go on their Moscow Off the Beaten Path Tour where you will experience the local culture of Moscow without being in crowded streets. Explore the Orthodox Church, taste different Russian food and discover the major sights like Kremlin, Red Square and Bolshoi Theatre.

 You can also explore traditional markets with your own local tour guide on their Moscow Food Tour . You will discover enchanting Russian cuisine and taste different kinds of food items that are remnants of the USSR.

For an adventurous journey, travel to the mountains of Altai near Moscow. In this 6 day tour of the Altai Mountains, you will be in close contact with nature while camping and horse-riding around local villages.

ExploRussia Reviews

As the pioneers of responsible tourism in Russia, ExploRussia has set a great example to other local and international tour companies. This Russian tour operator has 595 reviews on TripAdvisor and is ranked at the top as #1 of 1,116 Shopping in Central Russia. A recent customer of theirs wrote:

When I reached out to Olga from ExploRussia , she was already invested in my request , asking the right questions and pointing out the possibilities… Hassan M

Read all reviews of ExploRussia on TripAdvisor .

 Explore the cultural treasures of Turkey by choosing one of the 10 Best Turkey Tour Operators , providing expert guidance.

St. Petersburg Guided Tours

St. Petersburg Guided Tours

St. Petersburg Guided Tours , founded in 2005, is a locally owned travel company in Russia. The company is founded by Valeria Grigoryeva, a licensed and qualified tour guide. They operate private and customized free tours. Their services include walking adventures, cultural, and historical tours. The guides are highly qualified professionals passionate about Russia’s history with extensive experience in the local and international travel industry. With this company, you will certainly have a memorable time traveling through the Russian countryside.

St. Petersburg Guided Tours Best Russia Tour Packages

For more than 15 years, St. Petersburg Guided Tours has improved and perfected fun, authentic, and luxury Russian tours to select from .

If you are looking to spend quality time with your partner, you can choose their  Romantic Getaway Tour . On this excursion, you will visit the Empress Alexandra residence built in 1829.

You can also join the  2-Day comfort Tour  carefully planned for you to see many city sights of St. Petersburg without waiting or standing in line.

They also have a popular  1-Day Private Tour  that will give you value for your money by taking you for a day tour in St. Petersburg. After visiting famous museums, you will be introduced to traditional foods and vodka tasting.

St. Petersburg Guided Tours Reviews

This local tour operator in Russia has no shortage of great reviews and satisfied clients. They are ranked as #2 of 670 Tours & Activities in St. Petersburg and have 156 reviews on TripAdvisor. A customer that toured with them recently wrote:

Everything was very well organised by Valeria, from helping us with choosing the right accommodation, preparation of visas and including the right places to visit… Dmitri L

Read all reviews of St. Petersburg Guided Tours on TripAdvisor .

Archer Tour

Archer Tour

Archer Tour is a local Russian travel agency that provides group and individual tours of major sights in Russia. Their aim is not to give you a lot of tours but to make each tour worthy and memorable. They also offer tailor-made and custom tours that you can plan according to your requirements. As a company, Archer Tour is continuously improving their services and trying to be one of the best tour companies in Russia. Your vacation to Russia will be worthwhile and entertaining with Archer Tour at your side!

Archer Tour Best Russia Tour Packages

From private and corporate escorts to boat trips, paragliding and flights, the range of tour packages that Archer Tour provides is absolutely immense.

Take their Sightseeing Tour of Kaliningrad and discover a unique blend of German and Soviet architecture. You can see museums, churches and military fortifications in this diverse tour package.

Also, their Baltiysk and Yantarny Tour provide historical background into Russia’s important monuments. In this trip, you can take a ferry to Vistula Spit as well as visit an amber factory and see amber production up close!

Archer Tour also provides VIP tours upon customers’ request. You will get the best luxury services, the highest level on comfort and a visit to the top locations and restaurants in their tailor-made VIP tours.

Ahtilahti Best Russia Tour Packages

Ahtilahti’s quality of service regarding their tours and tour packages are unmatched and they’ll ensure that you have the best vacation of your life in Russia.

Plan ahead and go on a Kayaking Tour of the Oredezh River . This trip is perfect for beginner rafters since there are no challenging rapids. You will get to enjoy the tranquil nature while having an exciting experience.

For a winter tour, you can opt for their phenomenal Skating Tour on Lake Baikal . As the oldest lake on Earth, Lake Baikal has a special wonder to it. Your guide will accompany you as you skate, have fun and enjoy the Siberian landscape in this amazing journey.

Explore their hometown of Kaliningrad on a road-trip . In this 7 day tour, Ahtilahti will take you a thrilling journey that covers all of Kaliningrad’s major as well as non-trivial attractions for a truly immersive experience.

Ahtilahti Reviews

Considered one of the most unique travel agencies in Russia, few companies can accomplish what Ahtilahti has accomplished through their tours. They have 171 reviews on TripAdvisor and are ranked as #2 of 157 Boat Tours & Water Sports in St. Petersburg. This is what a satisfied customer said about them:

Excellent experience with SUPsurfing starting from narrow channel in SpB center and going to Neva river. Surfing is safe, supervised by both guiedes Asja and Dmitry… Dr D

Read all reviews of Ahtilahti on TripAdvisor .

Alla Tours

As a fully licensed tour company in Russia, Alla Tours proudly offers the best tour and travel services in Russia. Established in 2005, the company is renowned for its top-notch tour guides and detailed itineraries. Their top priority is offering fulfilling, safe, and authentic tours for travelers worldwide. Based in St. Petersburg, Alla Tours has also developed tour excursions across Europe and the Baltic region. With personalized service in mind, Alla Tours will take you on a trip across Russia that will be imprinted in your memory for a lifetime!

Alla Tours Best Russia Tour Packages

With years of service in the tourism industry, Alla Tours offers an extensive array of tour packages in Russia to choose from. You can join their  1-day St. Petersburg Intro Tour  and visit many spectacular venues, including the Peterhof Fountains and Garden and the Hermitage Museum. On this guided private walking tour of St. Petersburg, Russia, you will be able to see the city through the eyes of the locals.

If you have more time, you can take the  2-day St. Petersburg Royal Tour  and combine top-ranked sights with a shore excursion. The tour is perfect for discovering Russia’s modern art, architecture, canals, and rivers.

Comfort is an essential factor during a vacation trip so the  2-Day St. Petersburg Comfort Tour  combines top attractions, including the Church of the Spilled Blood, Hermitage Museum, and Peterhof Fountain Park.

Alla Tours Reviews

Alla Tours is a Russian tour operator that is well-respected by international as well as local tour companies. Their 4,798 reviews on TripAdvisor are a evidence to their top-notch service. They are ranked as #8 of 670 Tours & Activities in St. Petersburg. A past client of theirs wrote:

A full 2 day tour picked up from our cruise ship. Gives a great taste of all the major attractions. Not cheap but fully worth the cost. Cannot recommend highly enough… Mark_Dornoch

Read all reviews of Alla Tours on TripAdvisor .

Embark on a Scandinavian getaway in Finland. Join one of the 10 Best Finland Tour Operators , guaranteeing a memorable and relaxing vacation.

Moscow Private Tours

Moscow Private Tours , founded in 2011, is one of the highest-reviewed tour companies in Russia. They cater exclusively to private and small groups ensuring the best quality service. They are the #1 Rated Private Tours in Moscow. They have their tourists’ best interests in mind and their tours are personalized, child-friendly and have flexible timings. Their tour guides are highly trained locals that will look after you on your trip. Your trip to Russia will be made easier and hassle-free through this company’s continuous efforts.

Moscow Private Tours Best Russia Tour Packages

Catering to small and private groups, Moscow Private Tours’ various tour packages are enjoyable and all-inclusive.

Enjoy the complete Kremlin experience on their Kremlin and Armoury Tour . Visit the State Kremlin Palace, see the Tsar Cannon and Tsar Bell and immerse yourself into medieval history and architecture, Soviet heritage and imperial treasures in this popular tour package.

Moscow looks the prettiest during the night. Go on their Night Moscow Tour with a private guide and see its major attractions like the Bolshoi Theatre and St Basil’s Cathedral.

Embrace the cultural swirl of Russian cuisine through their Russian Food Tour . From borscht to pancakes, eat your way through 3 different eateries and learn about traditional Russian food and their origins.

Moscow Private Tours Reviews

As one of the best-rated tour operators in Russia, Moscow Private Tours has a spectacular track record of many satisfactory clients. They are ranked as #9 of 540 Tours & Activities in all of Moscow and have over 1300 reviews on TripAdvisor. A customer who visited them recently wrote:

Very nice boat tour around Moscow with good dinner and excellent tour guide (Maria). Thanks for your service. I recommend it… Seradi155

Read all reviews of Moscow Private Tours on TripAdvisor .

Discover the natural wonders of the Czech Republic by joining one of the 10 Best Czech Republic Tour Operators , promising an unforgettable and eco-friendly adventure.

Bridge to Moscow

Bridge to Moscow

With more than 10 years of experience in the tourism industry, Bridge to Moscow is a highly-rated tour operator in Russia. They offer original and professional private tours in Moscow. They apply a personal approach to their customers, viewing them as friends rather than tourists. The company values commitment, safety and reliability above all else. Bridge to Moscow stands out from the rest through their team of licensed multi-lingual tour guides that dedicate all their efforts to bring you an excellent vacation in Russia.

Bridge to Moscow Best Russia Tour Packages

With over 97 detailed travel itineraries, you will have a large selection of tour packages to choose from.

If you are planning a trip to visit Russian churches, you can start with their Sergiev Posad Tour . This early 14 th century monastery holds intricate architecture and soulful history. See their iconic cathedrals, watch the church choir and visit local bakeries in this tour.

For a sightseeing tour of Moscow, you can book their Moscow in 1 Day tour package. You will be able to visit Moscow’s historic center, the Red Square and the presidential and state palaces. Don’t forget to check out their Moscow Metro as well.

Also, you can choose Glimpses of Baikal tour for a nature-infused experience. This 3 day tour will have you travelling through local villages to reach Lake Baikal. Once there, you can admire the breathtaking views of the oldest lake on the planet and its surrounding areas.

Bridge to Moscow Reviews

Bridge to Moscow’s tours has gathered a lot of positive reviews from many tourists that deemed them to be satisfactory. This Russian travel agency has 454 reviews on TripAdvisor and stands as #10 of 540 Tours & Activities in Moscow. A client that recently toured with them wrote:

The metro tour was very very interesting. My son loved it. And our guide Ivan was so friendly and knowledgeable… chandrasekar r

Read all reviews of Bridge to Moscow on TripAdvisor .

White Nights Travel

White Nights Travel

White Nights Travel is a unique company that offers a wide range of professionally customized private tours in St. Petersburg. The company’s bespoke services make them a popular tour company in Russia that provides programs suitable for seniors, families, and groups with the chance to explore beautiful locations in St. Petersburg. The company caters to tourists from all walks of life and is happy to work within your budget. White Night Travel’s major goal is to give you a different yet authentic Russian experience of a lifetime.

White Nights Travel Best Russia Tour Packages

There are plenty of options you can choose from with White Nights Travel’s tour packages.

The  Walking Tour with Hermitage  is one of the most popular programs the company offers in St. Petersburg. During the trip, you will discover various art galleries, museums, and parks, and in the evening, you will walk to the city center for vodka tasting and street food.

Do not miss out on the world-class five-hour Russia  Golden Tour  that will provide an opportunity to walk to Catherine Palace, Amber Room, and Church of the Spilled Blood.

The  Jewish Heritage Tour  combines a boat ride tour and the Grans Choral Synagogue tour, which offers you a fantastic opportunity to learn Jewish history in Russia with an English-speaking guide.

White Nights Travel Reviews

Their personalized service and attention to detail has led White Nights Travel to become one of the best tour operators in Russia. With over 650 reviews on TripAdvisor, the company is ranked #10 of 670 Tours & Activities in St. Petersburg. A past customer wrote:

Maria was absolutely fabulous showing our group of 8 the beautiful sights of St. Petersburg. She was so good at moving us thru crowds, her English is spectacular… Debra D

Read all reviews of White Nights Travel on TripAdvisor .

Dive into the rich history and culture of Greece. Join one of the 10 Best Greece Tour Operators , ensuring an immersive and authentic experience.

The best time to visit Russia is during the months of May to September. Although Russia is the largest country and weather can vary vastly, the popular cities and locations in Russia will be experiencing a warm weather and long, sunny days during this time.

You can expect to spend around $60 – $80 for a solo traveler staying at a decently rated hotel. This price will cover food, transportation and other fees. For a more luxurious vacation, you will be spending anywhere from $150 – $250.

Russia has a lot of specialties attached to it. From ballet and theatre to vodka and Russian culture, there is a lot to expect. Famous landmarks include Lake Baikal, The Red Square, The Hermitage and Moscow Metro System.

Being the largest country on the planet, there is definitely a lot of area to cover in Russia. However, most of Russia is barren and uninhabitable. For popular tourist destinations, 2 weeks should be enough for a majestic experience of Russian culture, nature and food.

The most iconic Russian dishes include the Blini (Russian pancakes), Pelmeni, Beef Stroganoff, Syrniki, Kasha (porridge), Borscht and Okroshka. Russia is also famous for their world-renowned vodka.

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  • World's Best

Travel + Leisure Readers' 15 Favorite Tour Operators of 2023

The right tour operators can make or break a trip. These specialists came out on top in our annual "World’s Best Awards" survey for 2023 thanks to insider knowledge and personalized service.

best travel agencies list

How Voting Works

What readers loved, the full list.

Courtesy of Butterfield & Robinson

While we travel to see the sights, what we really take home with us are the experiences. And finding the right tour operator — one that’s able to meld insider knowledge about a destination with the best ways to take it in — can make or break a trip. But when the right combination does come along, it can be pure magic, so it’s no wonder that the last year has seen group travel on the rise .

Every year for our World's Best Awards survey, T+L asks readers to weigh in on travel experiences around the globe — to share their opinions on the top hotels, resorts, cities, islands, cruise ships, spas, airlines, and more. Nearly 165,000 T+L readers completed the 2023 survey, an increase of nearly 25 percent over pre-pandemic voting levels. A total of more than 685,000 votes were cast across over 8,500 unique properties (hotels, cities, cruise lines, etc.).

Tour operators and safari outfitters were specifically rated on the criteria below:

  • Staff/guides
  • Itineraries/destinations
  • Accommodations

For each characteristic, respondents could choose a rating of excellent, above average, average, below average, or poor. The final scores are averages of these responses.

With nine of the companies returning from last year’s list , one major trend that stands out is the focus on a region, like with this year’s No. 1 pick, ATJ, which focuses on luxury travel, ranging from bespoke private to small group itineraries, in Austrasia. Also destination experts are Inside Japan Tours (No. 10), who offer themed trips, from honeymoons to diving, around the island nation, and Vagabond Tours of Ireland (No. 12), which makes its debut on the list, standing out for its B Corporation status, as it guides travelers around the Emerald Isle in their choice of style, either relaxed and culture-focused or active and adventurous. 

Also notable are the operators who go a step beyond, like two returning favorites: Artisans of Leisure (returning as No. 3) has been called “top notch”; one reader said that “no other tour operator comes close in terms of knowing the destinations [and] understanding what we want and executing our trip flawlessly.” Black Tomato (dropping from last year’s No. 4 to a still respectable No. 6) manages to both fulfill curiosity and allay FOMO on its adventures globally.

But more than anything, it’s loyalty that shows what a strong tour operator is made of, and readers often raved about return visits with a particular company. One, for instance, shared that after 25 journeys, Du Vine Cycling + Adventure Co. (No. 2) stands out among them all. “The best cycling trips I’ve been on,” they said. “Great staff, accommodations, and first class all the way.” And that’s the winning combo for a tour company — leaving travelers with that passion for exploring the world through their eyes. See the complete list of top 15 tour operators, according to T+L readers, below.

Courtesy of ATJ

Formerly known as Asia Transpacific Journeys, ATJ made the list in 2011, 2017, and 2018, and it now leapfrogs back in triumphantly, notching the No. 1 spot. Offering tours in countries like Australia, Bhutan, Japan, Laos, Mongolia, Morocco, Nepal, Vietnam, and Taiwan, the company specializes in custom itineraries and private group trips. But what travelers rave about is its band of extremely helpful customer service reps who are “responsive and personable.” They added, “I can call and speak with a live person immediately.” Customers tend to be loyal, but so are the agents: “I have used the same agent and she always remembers what we like and any special needs we have.”

I have used the same agent and she always remembers what we like and any special needs we have.

Reader Score: 99.07

2 . DuVine Cycling + Adventure Co.  

Reader Score: 99.05

3 . Artisans of Leisure  

Reader Score: 98.89

4. TCS World Travel

ReaderScore: 98.84

5. Trek Travel 

Reader Score: 98.62

6. Black Tomato  

Reader Score: 98.29

7. Classic Journeys  

WBA Hall of Fame honoree.

Reader Score: 98.27

8. Adventure Unbound  

Reader Score: 98.15

9. Scott Dunn  

10. Inside JapanTours  

Reader Score: 98.13

11. Butterfield & Robinson  

Reader Score: 98.00

12. Vagabond Tours of Ireland

Reader Score: 97.78

13. Quasar Expeditions

Reader Score: 97.53

Reader Score: 97.33

15. Jacada Travel

Reader Score: 96.20

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Russian Tours and Cruises from Express to Russia

  • Moscow Tours

Our 20 Best Moscow Tours of 2022

Join us on an unforgettable tour to Moscow, the capital of Russia. Imagine visiting Red Square, St. Basil’s the Kremlin and more. Moscow is one of Europe’s most vibrant cities and one of Russia’s most historical. All of our tours to Moscow are fully customizable and can be adjusted to fit any budget. Our most popular tours are listed below. Please click on the tour details to learn more or contact us for more information about our Moscow tours using the form at the side of the page. You can also schedule a call with one of our Russian travel specialists to learn more.

Moscow Kremlin, photo by Walkerssk on Pixabay

Classic Moscow

This is our most popular Moscow tour that includes all the most prominent sights. You will become acquainted with ancient Russia in the Kremlin, admire Russian art in the Tretyakov Gallery, listen to street musicians as you stroll along the Old Arbat street, and learn about Soviet times on the Moscow Metro tour.

Accommodation

PRIVATE TOUR

St. Basiils Cathedral, Moscow, Photo by vierro from Pexels

A Week in Moscow

This tour is a perfect choice for those who wish to get to know Moscow in depth. One of the highlights of this package is the KGB history tour which gives an interesting perspective on the Cold War. You will also have time for exploring the city on your own or doing extra sightseeing.

Photo by Andrey Omelyanchuk on Unsplash

Weekend in Moscow

This tour is a great way to get acquainted with the capital of Russia if you are short of time. You will see all the main attractions of the city, the most important of which is the Kremlin - the heart of Russia. The tour starts on Friday and can be combined with a business trip.

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Group Tour Moscow Break by Intourist

Russia's capital has so much to offer, from the Kremlin and the Metro to the Old Arbat street and the Tretyakov Gallery. Besides these sites, you will also visit a fascinating country estate which today is quite off the beaten path, Gorky Estate, where the Soviet leader Lenin spent the last months of his life.

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Kolomenskoye Tour with transport

The history of Kolomenskoye stretches back for centuries. In 1380, Dmitri Donskoi’s army passed through Kolomenskoye on their way to the Kulikovo battlefield, and it was...

Tours by car

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Kremlin, Red Sq., Cathedrals & Armory Tour

The Kremlin is truly a fascinating structure, at the same time it is an ancient tower, the city’s former military fortification, a palace, an armory, the sovereign treasury...

Walking tours

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Kremlin, Red Sq., Cathedrals, Armory, Diamond Fund Tour

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Old Arbat walking tour

You will be told of the street’s interesting history and view the street’s artisan culture. You will also have the opportunity to view and purchase souvenirs from the...

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Tour to Sergiev Posad with transport

Considered by some to be the Russian Vatican, Sergiev Posad is the temporary residence of the Patriarch of the Russian Orthodox Church. The Trinity St. Sergius Monastery (Lavra)...

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Tour to Kuskovo with transport

The Kuskovo Estate often called the Moscow Versailles due to its perfectly preserved French park, is an example of an 18th century, luxurious Moscow summer residence. Its history...

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Tour to Tsaritsyno with transport

The Tsaritsyno Estate is located in the southern part of Moscow. The estate was constructed for Catherine the Great by the Russian architects Bazhenov and Kazakov in a romantic...

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Moscow Metro and Old Arbat Tour

The Moscow Metro is one of the largest and most grandly built metro systems in the world. It was meant to be a showcase of the Soviet Union’s achievements for both the Russians...

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Vodka Museum Tour with transport (excursion and vodka tasting)

Vodka is an important component of Russian life, an element of national identity and everyday culture. We invite you to visit the Vodka Museum and feel the atmosphere of long-gone...

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Mikhail Bulgakov Apartment Museum

This apartment museum located close to Patriarch Ponds became the prototype of the "bad apartment" described in the novel "The Master and Margarita." Currently the museum's...

Spasskaya Tower,Moscow Kremlin, Russia, image from Shutterstock

Kremlin, Red Sq., Cathedrals & Diamond Fund Tour

Portrait of Leo Tolstoy by Ilya Repin (1887)

The State Museum of Lev Tolstoy Tour

Take this opportunity to learn more about the Russian writer Lev Tolstoy. During the visit to the museum you will see part of a vast collection of exhibits connected to Tolstoy...

Novodevichy convent, Moscow, Russia, image from Shutterstock

Novodevichy Convent Tour with transport

Tour of the Novodevichy Monastery. Founded in 1524 by Grand Prince VasiliIoanovich, the original convent was enclosed by fortified walls and contained 12 towers. The structure...

St. Basil's Cathedral, Moscow, Russia, image from Shutterstock

City Tour with Visit to St. Basils & Red Sq. with transport

Panoramic City Tour. This Moscow tour is a great start to your trip and the best way to get acquainted with many of the city’s major highlights. Our professional guide will...

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City Tour of Moscow

Head to the heart of Moscow with a professional guide on a 4-hour private walk through the city center. See Tverskaya and Old Arbat streets, Theatre Square with the world-famous...

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Moscow Metro walking tour

The Kremlin, Moscow, Russia, image from Shutterstock

Kremlin, Red Square and Cathedrals Tour

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KGB Tour with transport

This is a very interesting and insightful tour. You will visit places connected with Stalin’s terror - a time of great repression and fear. You will be shown monuments to...

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Soviet and Post-Soviet Moscow Tour

The tour begins with a drive or walk down Tverskaya Street – a Soviet masterpiece. In the years of Soviet power, Tverskaya began to undergo a transformation: it was widened...

Girl with Peaches by Alexander Serov

Tretyakov State Gallery Tour

This world-famous gallery contains masterpieces of Russian art beginning in the 10th century up until today. You will view exquisite Russian icons and paintings from the 18th and...

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Jewish Heritage of Moscow Tour

This tour offers a detailed look into the history and present-day life of the Jewish community of Moscow. On the tour, you will visit sites connected with the cultural and religious...

Vodka, photo by Detonart at Pixabay

Vodka Museum Tour with transport (excursion only)

Customer

Lena, our guide in Moscow was excellent. She was very knowledgable and could answer any question we had for her. We liked that she could pick up on our interests and take us places we might not have thought of to go. When we realized that one of the places we had chosen to see would probably not be that interesting to us, she was able to arrange entry to the Diamond Fund and the Armoury for us. Riding the Metro with Lena was a real adventure and a lot of fun. In Saint Petersburg we found Anna well versed in the history of the Tsars and in the Hermitage collection. Arkady in Veliky Novgorod was a very good guide and answered all of our questions with ease. Novgorod was perhaps a long way to go for a day trip, but we did enjoy it. Vasily was a great driver to have and kept us safe with good humour and skill. We enjoyed ourselves so much, my daughter says she is already planning to return. We would both have no hesistation to recommend ExpresstoRussia to anyone we know.

Just wanted to let you know that My grandson Bruno and I couldn´t have been more pleased with our week in Moscow (6/15 - 6/21). We were absolutely enchanted with the whole experience, including getting lost a couple of times in the Metro during our free time. Although both our guides (both Eleanas) were excellent, I would particularly commend the first one (she took us to the Tatiakov, the KGB tour, and to that beautiful cemetery where so many great Russian artists, authors, composers, musicians, militarists, and politicians are buried). Her knowledge is encyclopedic; and her understanding of today´s Russia as a product of its past was, for us, truly enlightening. I will be taking another tour in Russia, with my wife, within the next two or three years. I will be in touch with you when the time comes. Meanwhile, I will refer you to other potential visitors to Russia as I meet them.

Tours to Moscow

Our Moscow tours are land only meaning that you arrange your own air travel to Russia and our expert staff meets you at the airport and handles everything else from there. Our online Airline Ticket booking system offers some of the most competitive rates to Russia available on the web so if you need tickets, please visit our Russian air ticket center . Rest assured that you will be taken great care of on one of our Moscow tours. Express to Russia has a fully staffed office in Moscow that will help to make your visit fun, informative and unforgettable. Please remember that of all these tours are private and can be adjusted to your taste. You can add, replace or skip some sights; you can add more days to the package or cut the tour short. Our specialists will be glad to help you create the tour of your dreams!

Novodevichy Convent, Moscow

Moscow, a City Like No Other

Moscow is Russia’s largest city with a population of between 12 and 13 million. It is also Europe’s largest city and when you visit Moscow, you can feel it. The layout and architecture of the city is eclectic, ranging from crooked, ancient streets and alleyways to wide, bustling boulevards, from medieval churches to Stalin skyscrapers and to modern, glass buildings towering over everything and of course in the center of it all is the Kremlin and the magnificent Red Square. Moscow is also home to a fantastic, efficient and very beautiful metro system – each station having its own special design. In fact, Express to Russia’s Moscow metro tours and excursions are some of our most popular attractions that we offer. On our Moscow tours, you will see this and more.

Moscow Kremlin in the times of Ivan III

Moscow Tours centering on Russian History

Moscow has a long and interesting history and has been the capital of Russia in many of its different iterations – capital of the Grand Duchy of Moscow , the Russian Empire and of course the Soviet Union (who could ever forget the Soviet Union?). Moscow, was founded in the 12th century by Prince Yuri Dolgaruki (Yuri of the long arms – he really did have long arms!). From that time on, it was home to the Russian Tsars until Peter the Great moved the capital to St. Petersburg in 1703. The city has survived invasions and sieges from the Mongols, the Tartars, the Poles, Lithuanians and Napoleon but has always persevered. Our Moscow tours will enlighten you on this great history and give you insights into Muscovites and their unique culture. Our Moscow tours show you what the city is like today but also brings to life the past. Moscow never seems to sleep and is bursting with energy. A Moscow tour with Express to Russia is truly the best way of getting to know Russia’s largest and most vibrant city.

Frequently Asked Questions From Our Travelers

What is the best time to visit moscow.

Any time of year is fine depending on what you plan to do. Summertime is pleasantly warm, ideal for exploring the city and its vibrant atmosphere, but Moscow will be much busier and accommodation is more expensive. Winter can be quite cold but beautiful nonetheless, and this is unproblematic if you intend to spend most of your trip in museums and galleries. There are also various festivals and events organised throughout the year. For more information about the best time to visit, read our guide

How many days are enough in Moscow?

If you plan your itinerary strategically and aren’t averse to a packed schedule, you can cover Moscow’s main sights over a long weekend. Most popular attractions are in the city centre, and the Moscow Metro allows you to cover much ground in a small amount of time. Ensure that your accommodation is fairly central and book tickets in advance, so that you can make the most of your days. For an informative and well-organised day out, check out our Moscow day tours with options to suit all interests.

Do they speak English in Moscow?

As Russia’s capital city, tourists are well accommodated in Moscow. There should be English-speaking staff in restaurants, bars, hotels, shops and attractions in tourist hotspots, and there are also English-speaking tourist police. Transport services have English translations on their maps and English announcements via intercom; alternatively, order taxis from the Yandex Taxi app (Russian Uber), though it’s unlikely that your taxi driver will speak English. If you get stuck and cannot communicate, it’s fine to use Google Translate.

Is it safe to travel to Moscow?

It is no less safe to travel to Moscow than to any European city if you exercise common sense and look after your belongings. As with every city some regions can be more unsavoury than others, but no tourist attractions are located there. The traffic in Moscow is notorious, so exercise caution when crossing roads. Do not take unlicensed taxis; book in advance or take public transport, which is widespread and perfectly safe. If you encounter any problems, look for the special tourist police who can help you. For more information, read our guide about staying safe in Russia .

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Moscow tour package 4 days/3 nights.

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Moscow-Saint Peterburg tour package 8 days/7 nights BEST DEAL (15th of MAY-22d of MAY only)

Moscow-sochi tour package 6 days/5 nights.

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Moscow tour package 5 days/4 nights including tank riding and Stalin Bunker visit

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Moscow in 1 Day (Walking tour)

Welcome to visit moscow tours.

We provide authentic, informative and memorable tour packages and city tours, at very competitive prices. Visit Moscow Tours are available not only in Moscow, but also in other cities: Saint Petersburg, Kazan, Suzdal and Sergiev Posad.  We also organise customised individual programs tailored just for you.

Our guests come in large groups, small private groups, as couples or as single travellers. We take care of and treat our guests with respect in a friendly and warm family environment. We show people our beautiful cities with passion and deep knowledge of their history, culture and traditions.

Our guides are extremely hospitable, helpful and well-informed. They are simply the best because only by providing the best services can we make the world fall in love with Russia. And we are very happy when our guests say that they will definitely come back to Russia and that they will tell all their friends how great Russia is! That is what inspires us to put even more dedication and hard work into our tours, knowing that what we do is positive and meaningful.

Our classic tours include tours of Moscow and Saint Petersburg, two main Russian cities.

Moscow is a big and busy  megalopolis and Russia’s capital city, where more than 12 million people live and work. Our capital city is happening place; it is mysterious, elegant, luxurious, fashionable, clean and bright, with its unique legends, traditions and events. It is with great pride that we show the Red Square and the Kremlin, our Underground and Tretyakovskaya Gallery, among other stunning attractions.

Saint Petersburg is our second capital,  the second largest city in the Russian Federation. This wonderful city has a strong and lively aristocratic spirit, uniquely Russian royal architecture, magnificent museums and theatres. Saint Petersburg bears the royal heritage of Russia, which can be felt in its air, its streets, parks, monuments, museums and citizens.  In Saint Petersburg tours, we will take you to the Hermitage, Peter and Paul Fortress, Faberge Museum and Orthodox Cathedrals. We’re sure you will love it!

If you have a few more days to spare, venture into the dreamy Russian countryside in Suzdal or Sergiev Posad. Suzdal is a small town with a population of about ten thousand people, situated on less than 15 square kilometres. This tiny area is home to 53 historic cathedrals, five monasteries and a kremlin. Church domes are visible like mushrooms from anywhere and everywhere in the town like in a fairy tale. No wonder Suzdal is called the ‘Town Museum”.  It is definitely worth visiting!

Just try any of Visit Moscow Tours’ tour packages or any individual city tour, and we promise that you will want to come back to Russia again.  Russia is huge with countless amazing places to visit. There are so many unique experiences to be had and energies to be felt that one tour is definitely not enough to explore this vast land. It is also a very safe destination to travel, and we have a tradition of warm hospitality. Our people adore and take care of visitors as our own guests, and even if they do not know your language very well, they still try to be helpful and hospitable.

Our guides will show you the most interesting attractions and historical places, taking you on a journey to the past to enjoy stories of medieval times, the Romanov monarchy, the Soviet Era. And of course, we will show you the contemporary life of our country through authentic local experiences.

We look forward to meeting you soon!

8 interesting facts about the Hermitage

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Luxury Travel Gold List Awards to honour the industry’s best tour operators

best travel agencies list

The 2024 Luxury Travel Gold List Awards features five tour operator categories to include the full range of tour operator and agency sizes

The tour operator categories for the Luxury Travel Gold List Awards are dedicated to Australian agents and agencies, touring companies, destination specialists and travel professionals who are elevating the luxury travel experience for Australians. Key components the jury will be looking for among nominees range from exemplary customer service to uniquely crafted and unforgettable luxury travel experiences.

With submissions for nominations currently open , it’s time we detail the six subcategories. These are Luxury Travel Advisor (Individual), Australia, Boutique Luxury Travel Agency – Leisure, Medium / Large Scale Luxury Travel Agency – Leisure, Boutique Luxury Tour Operator and Medium / Large Scale Luxury Tour Operator. Keep scrolling to learn more about each of these subcategories.

Luxury Travel Advisor (Individual), Australia

Individuals nominated for this category should be luxury travel advisors who are well respected across the industry. They can be known for a variety of qualities such as their attention to travellers’ needs and desires. Additionally, nominees should hail from Australia this year.

Boutique Luxury Travel Agency – Leisure

Nominees in the Boutique Luxury Travel Agency – Leisure should exemplify the highest quality of small scale luxury travel agencies focusing on leisure. Creativity and attention to customer satisfaction are key components of successful nominees.

Medium / Large Scale Luxury Travel Agency – Leisure

Like those in the previous category, nominees for the Medium / Large Scale Luxury Travel Agency – Leisure should showcase strategies that ensure travellers’ satisfaction. Features such as exclusive access to unique experiences could elevate a nominee’s standing.

Boutique Luxury Tour Operator

The Boutique Luxury Tour Operator category seeks to highlight smaller tour operators that are leading unique experiences across the globe. One-of-a-kind tours, sustainability initiatives and customisable features are just a few aspects that could make a nominee stand out.

Medium / Large Scale Luxury Tour Operator

The final subcategory of tour operators in the Gold List Awards is Medium / Large Scale Luxury Tour Operator. This category will award a medium or larger scale luxury tour operator that is a global leader in bringing travellers to various corners of the globe while tailoring experiences to ensure a memorable holiday.

Entries are now open for the Luxury Travel Gold List Awards. Enter here .

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10 Best Greece Cruises, According to Travel Experts

These are the best Greece cruises for island hopping with ease.

With its stunning beaches, rich history, iconic landmarks, and delectable cuisine, a trip to Greece is always a great idea. However, since the nation is home to more than 6,000 islands — some of which are only accessible by boat — your best bet is to explore via cruise. Just take it from Rob Clabbers, Travel + Leisure A-List travel advisor and Q Cruise + Travel founder, who tells T+L that “Greece and the Greek isles are just the perfect destinations to explore by ship” since “a cruise allows you to see more islands and gives you a unique vantage point.” Several of the best Greece cruises also include visits to neighboring countries like Turkey and Italy, for example, which allow travelers to experience several cultures and countries in one action-packed trip. Intrigued? We don’t blame you: Ahead, check out our favorite Greece cruises for every type of traveler, along with itinerary recommendations and expert insight.

Rob Clabbers is a T+L A-List travel advisor and founder of Q Cruise + Travel, a Chicago-based travel agency. 

Mary Curry is a T+L A-list travel advisor and small ship specialist.

Kari Dillon is the owner of Marvelous Mouse Travels, an agency specializing in theme park and cruise vacations.

Megan Guinnup is a travel agent with Marvelous Mouse Travels.

Windstar Cruises

According to Clabbers, this small luxury cruise line is perfect for those who prefer “a smaller, more casual yacht-style experience.” Per the pro, the onboard vibes are best described as “upscale, but not stuffy or over-the-top.” It’s also worth noting that “each ship offers a water sports platform with kayaks, water trampolines, stand-up paddling, snorkel gear, floating carpets, and other ‘toys’ that are deployed (weather and location permitting, of course) at least once on most Greek itineraries.” 

Itinerary: While you can’t go wrong with any of Windstar’s Greece itineraries, Clabbers is quick to call out the popular Treasures of the Greek Isles voyage, which sets sail each week from May through October. Passengers can visit beloved ports of call like Mykonos and Santorini, along with “lesser-known (and less-crowded!) places like Monemvasia and Patmos.” As part of the experience, guests have the unique opportunity to feast among the ruins in neighboring Turkey as part of the line’s complimentary Evening in Ephesus “after-hours” event, which, per Clabbers, features a decadent five-course dinner accompanied by a chamber orchestra. Speaking of culinary offerings, it’s worth mentioning that Windstar is the official cruise line partner of the esteemed James Beard Foundation, which means you can expect some of the top eats at sea.

Explora Journeys

“A new entrant in the luxury travel industry, Explora Journeys offers all the style and comfort of a modern European luxury resort property on its 922-guest yacht-inspired Explora I and, launching later this year, Explora II, ” explains Clabbers. The line has taken the industry by storm, doing away with cliche cruise staples like main dining rooms, large buffets, and notoriously small staterooms. Instead, says Clabbers, guests can choose from a selection of “excellent restaurants that other companies would call specialty restaurants,” as well as “four swimming pools, each with their own vibe,” and all-suite accommodations, some of which boast private plunge pools. Per the pro, it’s worth noting that “Explora Journeys is the first luxury line that offers a dedicated youth activity program and facility year-round;” as such, it’s an excellent option for multi-generational families looking to cruise Greece in style. 

Itinerary: Sailing round-trip from Athens, the aptly named eight-night A Journey from Athens to Athens itinerary includes a mix of popular ports like Mykonos and Santorini, along with hidden-gem locales like Syros, which is famous for its neoclassical architecture, a buzzy main town, and (essentially) crowd-free beaches. The cruise also visits the serene resort town of Marmaris in Turkey before heading to its final port of call, Kos , a gorgeous Greek island known for its sandy beaches, white-washed buildings, and historical sites.

Celebrity Cruises

According to Clabbers, " Celebrity Cruises was launched by a Greek shipping family," so the line has deep ties to — and many officers who hail from — the country. What’s more, he says, "When you visit Greece, they are taking you to their homeland, and it shows in their passion and love of the Hellenic nation." The line offers a range of larger ships and, thus, more options between accommodations (from economical inside rooms to luxurious suites in The Retreat), itineraries, restaurants, and entertainment; as such, Celebrity is "a great option for adults and families who like more activities on their ship." 

Itinerary: The nine-night Best Of Greece itinerary cruises round-trip from Athens on select dates from May to October and takes place aboard the 2,170-passenger Celebrity Infinity , which Clabbers described as one of the line’s “smaller and more seasoned ships.” The first port of call is Santorini, followed by Ephesus in Turkey and Mykonos. “Additionally,” says Clabbers, " Infinity   travels to Volos and Thessaloniki, ports that are not typically visited by large ships.” Kavala, located in the northern part of the country, serves as the final port of call before heading back to Athens. Here, cruisers can enjoy a mix of history, culture, and architecture — plus some seriously stunning landscapes (from lagoons and lakes to wetlands and beaches) along with lush flora and fauna.

Related: What to Know About All 16 Ships in the Celebrity Cruises Fleet

Silversea offers a variety of Greece cruise itineraries, and it’s one of few truly luxe all-inclusive cruise lines. Per Clabbers, the 596-passenger Silver Moon offers all-suite accommodations and a classic small-ship feel — complete with excellent meals, beverages, and shore excursions all included in your cruise fare. Speaking of the latter, he says, “The inclusion of shore excursions also makes it easy to dive deeper into Greek culture and culinary experiences.” 

Itinerary: While you can’t go wrong with any of Silversea’s Greek itineraries, Clabbers especially recommends the seven-night Athens to Athens cruise, which “calls on highlights, but adds places like Souda Bay in Crete, Nafplion, Patmos, and Rhodes ,” where he recommends visiting the “temple ruins at Lindos, with views over the Mediterranean, and then walk in the footsteps of the Crusaders in the old town.” The cruise also stops in Nafplion, which, despite its romantic seaside setting and lovely beaches, is yet to be uncovered by most American travelers — for now, at least.

Variety Cruises

According to T+L A-list travel advisor and small ship specialist Mary Curry , this local Greek cruise line offers its own fleet of yachts, most carrying fewer than 50 passengers. Since the ships are so small, says Curry, “you can travel a bit further off the beaten path.” Variety offers a handful of Greece itineraries, including specially themed hiking and wine cruises.

Itinerary: Travelers craving a true off-the-beaten-path experience can book the seven-night Unexplored Greece voyage, which sails round-trip from Athens. The first port of call is Ikira, a tiny island known for its hot springs that also happens to be one of the world’s Blue Zones. Then, it’s off to Patmos, known for its fascinating history and unspoiled beaches, before overnighting in Lipsi, a laid-back isle famous for its gorgeous scenery. On board, guests can taste the destination’s famous wine, Aposperitis. The fun continues in Levintha, inhabited by a single family who raises animals and runs a restaurant where guests can enjoy fresh-caught fish. After, it’s off to Amorgos, where scenic hiking and beautiful beaches abound. The next day, you’ll stop at Panagia Hozoviotissa, a cliffside monastery dating back to the 10th century, before heading to Koufonisia, which boasts majestic caves and rock pools accessible only by boat (thankfully, Variety as you covered). The final stop of the day is the serene island of Iraklia, which offers clear-blue waters ideal for swimming. After remaining here overnight, you’ll head to the final port of call, Serifos, where guests can visit a remote beach, followed by an onboard BBQ feast to refuel before heading to Chora, a fairy-tale village.

This French-owned cruise line offers an impressive fleet of small luxury ships. Additionally, says Curry, “Most cabins have private balconies, and travelers who plan early are rewarded with excellent value for the money.” What’s especially unique about Pontant, explains the pro, is that they “partner with Smithsonian Journeys on select departures to offer an enrichment program of included lectures and shore excursions in each port.”

Itinerary: Curry especially recommends the seven-night Cruising the Greek Islands of the Southern Aegean sailing, which will cruise round-trip from Athens in July and October 2025. The cruise calls on aforementioned spots like Patmos, Rhodes, and Amorgos before visiting Adamas in Milos, a volcanic island teeming with postcard-worthy white-washed towns and breathtakingly beautiful beaches. Adamas itself is a tiny fishing port where colorful boats shimmer against the blue waters. Finally, it’s off to Mykonos and Napflion before finally disembarking in Athens.

Disney Cruise Line

Disney Cruise Line is world-famous for its exciting onboard offerings for children of all ages — including character and superhero meet-and-greets, dining options themed after beloved Disney princesses, and live performances galore — making it a favorite for families hoping for a fun-filled Greece vacation.

Itinerary: "Setting sail aboard the Disney Dream on the seven-night Mediterranean with Greek Isles itinerary is nothing short of magical!" says Megan Guinnup , a travel agent with Marvelous Mouse Travels . Cruising round-trip from Rome, the ship calls on Naples before exploring Greece. In addition to popular ports like Athens and Mykonos, you'll also visit Chania on the island of Crete, which offers a bustling harbor, exquisite architecture, and cobblestone streets that look like they were plucked straight from a (Disney) fairy tale. After exploring each locale, the fun continues back on board, where, per the pro, "there is enchantment everywhere — meeting beloved characters, enjoying deck parties with Mickey and Minnie, and indulging in exquisite cuisine."

Related: Everything You Need to Know About Disney Cruise Ships

Royal Caribbean

This mega-ship line truly has it all: Flashy entertainment and onboard activities — which, depending on the ship, can include everything from water slides to zip lines — and plenty of drinking and dining offerings to appease even the pickiest eaters. Guinnup and Kari Dillon, owner of Marvelous Mouse Travels, recommend setting sail aboard Odyssey of the Seas , which offers several Greek itineraries. "On board," says Guinnup, "There's a plethora of activities to enjoy, from bumper cars and roller skating to exquisite dining and a bionic bar — there's something for everyone!"

Itinerary: The seven-night Greek Isles itinerary sails round-trip from Rome with stops in Santorini, Ephesus, Mykonos, and Naples. Keep in mind that because the ship is so large, Santorini and Mykonos are both tender ports. With that in mind, Dillon recommends springing on The Key, an optional add-on that includes priority tender access so that you can spend as much time as possible on land basking in its beauty.

Virgin Voyages

Richard Branson’s adults-only line has taken the industry by storm with its innovative offerings, including 20-plus restaurants instead of buffets, an onboard tattoo parlor, adult-focused entertainment offerings, and a two-story nightclub.

Itinerary: Dillon especially recommends the seven-night Greek Island Aglow itinerary for travelers seeking a high-energy, adults-only option. She continues, telling T+L, “Not only does this sail to the islands of Santorini and Rhodes, but it [also] has an overnight in Mykonos, which is world-famous for its lively party atmosphere.” As a bonus, the cruise also calls on Bodrum in Turkey, which boasts beautiful beaches, flower-filled cafes, and a bustling nightlife scene.

Celestyal Cruises

The Greece-based Celesytal Cruises prides itself on offering an authentic Greek vacation experience. Additionally, Celesytal is unique in that it offers year-round Aegean Sea sailings cruising round-trip from Athens and ranging in length from three to 14 nights. On land, Celeystal guests can choose from a selection of the line’s “Authentic Excursions,” which are specially curated, small-group, expert-led experiences designed to take travelers off the beaten path. Options — including walking food tours and pottery-making demos at a local factory — abound, depending on the particular port of call.

Itinerary: The seven-night Idyllic Aegean voyage visits Thessaloniki (which offers an eclectic combination of history, nightlife, and gastronomy), Kuşadası (a popular Turkish resort town), and Heraklion (the capital of Crete) before heading to iconic isles like Santorini and Mykonos, where the ship will remain overnight. Before returning to Athens for disembarkation, you’ll also stop in magnificent Milos.

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Courtesy of Variety Cruises

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  • Discover top-rated online travel agencies to work for

Discover Top-Rated Online Travel Agencies to Work For

With advances in technology, we’ve se­en an increase in opportunities at online­ travel agencies that offe­r a range of appealing positions. In this article, we will e­xplore some exce­llent online travel age­ncies that you might want to look into as a part of your professional journe­y.

Are you inte­rested in a caree­r that allows you to explore the vast world of trave­l and tourism from the comfort of your own home or office? This is an exciting path to conside­r as remote work become­s increasingly popular and hospitality adapts to the new normal post-pandemic.

Overview of online travel agencies

The e­mergence of online­ travel agencies (OTAs) has comple­tely transformed the way we­ plan our trips. These user-frie­ndly web-based platforms have made­ it incredibly convenient to book e­verything from flights and hotels to rental cars and comple­te vacation packages. Online travel agents offer instant bookings, last-minute deals or travel packages, and options for all kinds of travel, including leisure and business options.

Types of online travel agencies

Some of the main types of online travel agencies are:

  • Generalist OTAs: There­ are generalist online­ travel agencies (OTAs) that provide­ a range of services in various cate­gories, including accommodations, cheap flights, and car rentals. Examples of generalist OTAs include­ Expedia and Booking.com.
  • Specialist OTAs: Specialize­d OTAs cater to niche markets and focus on the particular demands related to adve­nture tours, luxury travel, and cruises­.
  • Accommodation OTAs: Accommodation OTAs, such as Hotels.com, are­ an example of this type­. These OTAs primarily specialize­ in online hotel bookings for a wide range of properties. These websites will often display a boutique hotel or other independent hotel alongside a major hotel chain, giving guests many choices.
  • Metasearch engines: Lastly, metase­arch engines such as Skyscanner gathe­r information from various websites to offer use­rs a comprehensive and organize­d overview.

The fie­ld or category you choose to work in can determine the workload and incentives you might receive.

Benefits of working with an online travel agency

  • Flexibility: Unlike traditional 9 to 5 roles, remote­ travel agent jobs offer incredible flexibility and the­ freedom to choose your work hours and location.
  • Learning curve: As you embark on your career, you will have the opportunity to learn about diffe­rent destinations, cultures, trave­l styles, and the inner workings of the tourism industry.
  • Performance perks: One additional be­nefit that many agencies provide­ is reward programs for exceptional e­mployees. These­ programs can include discounted or eve­n free travel as a way to acknowledge and motivate high performance.

If you enjoy discove­ring new places and have a tale­nt for planning and organizing, the rewards and bene­fits in this area could be significant. To get started, consider studying for a hospitality or tourism degree.

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Discover every nuance of online travel management while learning from experts and taking advantage of exclusive professional internships to expand your skills.

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How to find the best online travel agency to work with

The world of travel and tourism has plenty of great job opportunities. Securing a remote­ travel agent job can be the start of an e­xciting adventure, but it’s important to find the right online­ travel agency to match your talents and capabilities. Here­ are some important factors to consider as you se­arch.

Research different options

Before­ selecting a digital platform as your home­ base for remote trave­l agent work, it is key to conduct thorough research.

There­ are numerous online trave­l agencies to choose from, e­ach offering different se­rvices and benefits. Some­ specialize in flights, which is great if you’re­ interested in working with airline­s or booking accommodation. Others provide compre­hensive vacation packages, cate­ring to those who want a curated travel e­xperience. As you re­search and narrow down your options, you’ll find job opportunities that range from part-time­ travel agent positions to full-time positions in the fie­ld.

Check reviews and ratings

Just as travelers check reviews before selecting their next vacation spot, conducting a similar process is vital when choosing the best online travel agency work options. Look out for reviews by employees – both past and current – who share their perception of working at these online portals.

When conside­ring remote travel age­nt salaries, it’s important to dig beyond the ove­rall ratings and go into specific fe­edback. This include­s management style, fle­xibility in work arrangements, workload distribution, and potential for care­er growth.

Understand fees and commission structures

When looking for pote­ntial job openings, it’s important to understand how agencies structure fees and commissions, e­specially if you’re considering the trave­l agents work from home setup.

Differe­nt agencies have varying payme­nt structures. Some provide a basic salary along with bonuse­s based on meeting spe­cific targets, while others offe­r commission-based compensation without a fixed income­ every month. You must conside­r your financial needs and the e­xpected effort the agency expects, whether you are­ working part-time or full-time. This will help you de­termine which company can ensure­ consistent earnings that match your prefe­rred work arrangement.

Look for specialized services

There­ are certain online trave­l agencies that specialize­ in unique offerings or offer spe­cialized services that may align be­tter with your specific intere­sts. For example, if you have a particular interest in the cruise industry, working with organizations focusing on cruises could be more­ engaging and fulfilling.

Additionally, think about whethe­r the agency offers opportunitie­s to work on international hotel bookings and if this is something to want to do. If you’re more­ interested in corporate­ travel, then focus on agencie­s that primarily serve business clie­ntele.

Reme­mber, the choice of the­ best online travel company is ultimately subjective and de­pends on individual interests, care­er goals, flexibility, and earning pote­ntial.

Popular online travel agencies

Popular online travel agencies

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Finding employme­nt in the travel industry, espe­cially within top-rated online travel age­ncies, can be challenging. It requires thorough re­search and patience to ide­ntify reputable platforms that offer the best job opportunities and positive work environme­nts. Prospective job see­kers must carefully evaluate­ different platforms to understand the­ir unique features, be­nefits, and impact on professionals in the trave­l industry.

When discussing the­ top online travel agents, it is essential to mention Expe­dia Group. This platform offers a wide range of se­rvices that cater to the ne­eds of travelers worldwide­. From booking hotels to facilitating flights, Expedia provides a holistic solution for all trave­l-related nee­ds. For individuals seeking employme­nt opportunities, Expedia offers dive­rse roles ranging from remote­ travel agent jobs to various administrative positions. Its compre­hensive approach towards integrating all aspe­cts of travel creates an e­nriching work environment that fosters optimal profe­ssional growth.

Priceline­ is a well-established and truste­d online booking engine that offers gre­at deals on accommodation and transportation. It has become a popular choice­ for travelers globally. Industry data shows a significant demand for part-time travel age­nt jobs with Priceline, indicating promising growth opportunities. Price­line’s core philosophy revolve­s around providing the best vacation travel e­xperiences, and it’s an e­xcellent option for those se­eking remote work options.

Travelocity

Travelocity has e­arned a reputation as one of the­ top international travel agencie­s, thanks to its consistent and long-lasting impact on online travel. This reputation is built upon years of providing exce­ptional customer service and offe­ring impressive care package­s for employees. Those­ considering roles within Travelocity can e­xpect to handle large geographical markets, providing e­xposure to global trends and opportunities for professional growth.

Being a part of the­ Expedia Group has not compromised Orbitz’s ability to offer its unique­ value proposition within the competitive­ online travel market. It continue­s to stand out as one of the top online trave­l agencies operating today. Orbitz has e­stablished itself as a trusted online platform for booking flights and is particularly favore­d by professionals who fly frequently. The­ company’s commitment to providing exceptional custome­r service also makes it an appe­aling employer, offering re­warding career opportunities for growth.

Hotwire is known for its “hot rate­” deals that offer significant discounts on travel se­rvices. This approach require­s highly skilled travel agents who can e­ffectively handle the­se transactions while ensuring custome­r satisfaction. If you’re seeking a re­mote travel agent job with a compe­titive salary, Hotwire may be ideal for you.

Skills, qualifications, and experience needed to work for an online travel agency

To succee­d in the fast-paced and competitive­ travel industry, working for an OTA demands a distinctive skill set, qualifications, and e­xperience. Although not always mandatory, having a re­levant degree­ in hospitality can be an advantage. Here­ is an overview of the e­ssential requireme­nts you’ll need.

  • Effective­ communication: Having exceptional written and ve­rbal communication skills is essential for engaging with custome­rs through email, chat, and phone. This enable­s you to provide information, address concerns, and offe­r valuable travel recomme­ndations.
  • Sales and customer service skills: OTAs often involve sales, so having a knack for persuasion and closing deals combined with exceptional customer service abilities will be handy in assisting clients in booking flights, hotels, and tours.
  • Tech-savviness: Being te­ch-savvy is crucial in this role. You must be proficient in using compute­r systems, booking platforms, and other online tools. OTAs rely on technology for managing bookings, analyzing trends, and communicating with custome­rs.
  • Rese­arch skills: An effective OTA profe­ssional should have strong research skills and be­ diligent in staying informed about travel de­stinations, trends, and deals.This allows them to provide­ clients with accurate and current information.
  • Attention to detail: Precision is paramount when handling reservations, ensuring that bookings are accurate and all the needs of potential guests are met.
  • Problem-solving skills: The­ travel industry often prese­nts unexpected challe­nges, so having the ability to think quickly and effe­ctively resolve proble­ms is highly valuable.
  • Multilingual skills: Being able­ to speak multiple languages is a valuable­ asset for OTAs as it allows them to effe­ctively assist a diverse range­ of customers.

Qualifications and experience:

Although not always require­d, having a degree in hospitality can be­ a huge asset and is often prefe­rred by certain employe­rs. Here are some of the relevant qualifications and e­xperiences employers may look for.

Hospitality degree: If you’re inte­rested in a caree­r in hospitality, pursuing a bachelor’s or associate’s degre­e in hospitality management, trave­l and tourism, or a related field can give­ you a solid foundation of knowledge. These­ programs cover essential topics such as custome­r service, industry operations, and the­ latest trends in tourism.

  • Previous travel industry experience: Having previous e­xperience in the­ travel industry, such as working as a travel agent or tour guide­, can provide valuable insights and a practical understanding of the­ field and can be a big advantage for candidate­s.
  • Sales and customer service experience: Expe­rience in sales or custome­r service, eve­n if it’s not within the travel industry, can be be­neficial for a career with an OTA.
  • Knowledge of geographic regions: Having knowledge­ about different geographic re­gions, particularly popular tourist destinations, can be incredibly use­ful when helping clients plan the­ir trips.

Overall, while a hospitality degree is not always a strict requirement, it can enhance your attractiveness and marketability when seeking a career with an online travel agency, especially if combined with the relevant skills and experience.

Take your skills to the next level

Combining expert input from industry leaders with prestigious tutorage, our degree provides opportunities to refine skills, find mentors and expand your horizons in online travel.

Masters in hospitality

Remote­ work opportunities in travel are not a flee­ting trend but will become more widespread, especially following the changes in the hospitality industry since the pandemic . Examining online travel agencies as pote­ntial employers highlights the advantages and rewards that you might find in this line of work.

Working for an online travel company offers a terrific blend of adve­nture and flexibility. It allows you to explore­ exciting destinations while e­njoying the convenience­ of remote work. This caree­r path is highly sought after in the tourism and hospitality industry, making it a fantastic choice for many people who want to work in travel without commuting. Take­ the first step towards this rewarding care­er by enrolling in a hospitality degre­e program with Glion today. Or, find out more about all the compelling reasons to work in hospitality .

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If you love to travel, are highly organized and enjoy working directly with people, becoming a travel agent is an awesome career choice.

You’d think with the ease of using search engines on the internet; the travel business wouldn’t be thriving. But it is.

According to statistics, a person may spend (waste) 20 hours on internet research before booking a flight. The internet is clogged with info, which is why the benefits of using a travel agent will always be valuable to most travelers.

What is a Travel Agency Business?

A travel agency is a company that provides travel and tourism booking services and planning for people. This can include making arrangements for things such as air travel, vehicle rental, hotels/lodging and travel insurance. Before you get started, find out how do travel agents make money and see if you can find out new ways to generate income.

Travel agencies can offer a wide range of services, including:

  • Booking flights and hotels: Travel agencies can help you find the best deals on flights and hotels. They can also book your transportation and accommodation and even help you with things like visa applications and currency exchange.
  • Planning itineraries:  Travel agencies can help you plan your itinerary, taking into account your interests and budget. They can also recommend popular tourist destinations and activities.
  • Offering travel insurance:  Travel agencies can help you purchase travel insurance, which can protect you in case of flight cancellations, lost luggage, or medical emergencies.
  • Providing customer service:  Travel agencies provide customer service to help you with any problems that may arise during your trip.

There are two main types of travel agencies:

  • Retail travel agencies:  These agencies sell travel packages to the general public. They typically have a physical location, such as a storefront or a call center.
  • Wholesale travel agencies: These agencies sell travel packages to other businesses, such as airlines, hotels, and tour operators. They typically do not have a physical location and operate online or through a call center.

Starting a travel agency business can be a great way to turn your passion for travel into a successful business.

best travel agencies list

How Much Does It Cost to Start a Travel Agency?

The cost of starting a travel agency can vary depending on a number of factors, including the size of the agency, the location, and the type of services offered. However, in general, you can expect to spend anywhere from a few thousand dollars to tens of thousands of dollars to get started.

Here are some of the expenses you’ll need to consider when starting a travel agency:

  • Business license and permits:  You’ll need to obtain a business license and any necessary permits from your local government. The cost of these fees will vary depending on your location.
  • Travel agency software:  You’ll need to purchase or lease travel agency software to manage your bookings and reservations. The cost of this software will vary depending on the features and functionality you need.
  • Marketing and advertising:  You’ll need to invest in marketing and advertising to reach potential customers. The cost of this will vary depending on the channels you use and the reach you want to achieve.
  • Office space:  If you plan to have a physical office, you’ll need to rent or lease space. The cost of office space will vary depending on the location and the size of the space you need.
  • Staffing:  If you plan to hire employees, you’ll need to factor in the cost of salaries, benefits, and training.

In addition to these expenses, you’ll also need to factor in the cost of travel, meals, and other expenses associated with booking travel for your clients.

The good news is that there are a number of ways to reduce the cost of starting a travel agency. For example, you can use free or low-cost marketing channels like social media and email marketing. You can also start your agency as a home-based business, which can save you on the cost of office space.

How Much Can You Make Owning a Travel Agency?

The average salary for someone working for an established agency is $19 per hour. The average annual earnings for independent travel agents is $36,000. That varies depending on your geographical location and the type of travel business you’ve chosen as a specialty.

18 Important Steps to Start Your Own Travel Business

Here are key steps to take to get your start in the travel industry. You should decide early whether you want to work for a travel company or work on starting a travel agency.

best travel agencies list

1. Complete Relevant Training

Colleges and business schools offer associate and four-year degrees in tourism. There are some independent educators, such as The Travel Institute , which offer certifications.

All these studies will include courses in business management, marketing, accounting and customer service. As part of ongoing education, you should also keep tabs on international affairs and weather events.

2. Look at the Competition

Agencies in the travel industry typically offer all types of services but specialize in a certain niche. For example, some travel agencies focus on luxury travel, and some focus on the adventure travel industry.

Savvy travel agents know their competition well, especially before starting their own business.

3. Choose Between Host Agency, Independent Travel Agent, and Franchise

Under the umbrella of a host agency, you can work as an hourly or salaried employee. In addition to your regular pay, you may be eligible to earn commissions.

If you’re starting a travel agency, you’ll be working independently. Your source of pay will be the fees you charge clients plus commissions you earn from travel suppliers – such as airlines, hotels and rental vehicle companies. Some businesses function solely as online travel agencies, often focusing on arranging corporate travel.

You can also opt to purchase a franchise, such as Dream Vacations . A franchise will provide training programs. Both a host agency and a franchise have the advantage of existing vendor partnerships.

4. Find a Specific Niche and Target Market

Maybe your idea of a dream vacation is renting bicycles and traveling to an Inn in New England. Or you might prefer canoeing wilderness rivers, and staying in tents. Maybe you’d like to book an all-inclusive trip, where the price includes airfare, lodging, food and beverages.

Your preferences aren’t what’s most important. You need to think about your potential clients and customers. Learn the demographics of your local community area and the average income of potential customers.

5. Choose a Business Name and Register Your Travel Agency

Before you lock in on the name, go to the website for your secretary of state. That’s where businesses are registered. You can check to make sure the name you’d like to use isn’t similar or the same as a travel agency already in existence before you spend money on business cards or a website.

6. Write a Travel Agency Business Plan

Here are some helpful tips for making your business plan. A business plan should include key elements of a business plan for travel companies:

  • New business name and website
  • Business physical location
  • Business Structure
  • Niche in the industry
  • Forming partnerships (cruise lines, hotels, rental companies, etc.), especially once you’ve been a travel professional for over a year
  • Plans for marketing/expansion in the industry

7. Open a Business Bank Account

Opening a business bank account is a fundamental step for any budding travel business. It not only separates your personal finances from your business transactions but also enhances your professionalism.

When selecting a bank, consider factors like fees, transaction limits, online banking features, and customer service quality. Additionally, look for banks offering perks for small businesses, such as waived fees for the first year or low minimum balance requirements.

A dedicated business credit card is also advisable for handling business expenses and potentially earning rewards.

8. Make Sure You Have the Licenses and Permits Required in Your State

General Business License as required by your business location.

Travel Agents License – If required by your state.

Federal employer identification number (EIN) is needed for paying business and payroll taxes, if you have employees. You’ll need the EIN when you file taxes.

Zoning – If you’re working from a home office, you must make sure your residence meets the zoning requirements for home-based travel agents.

9. Create a Travel Agency Website and Choose a Location

You may start your own travel agency with the glitziest, most informative and most gorgeous website imaginable.

But its use will fail if it hasn’t been correctly linked – called search engine optimization. Unless you’re very savvy about this, it will pay you to hire a professional to make sure clients find your new company and social media accounts. That’s a key part of your marketing strategy.

best travel agencies list

10. Sort Out Your Accounting Software

You’ll need to manage travel contracts, travel bookings, invoices and receipts, vendors and more on the financial end. Here are some of our recommendations:

  • Fresh Books
  • itouroperator

11. Choose a Business Structure

You’ll need to choose a structure for starting your travel agency. Many travel agencies choose the Limited Liability Company or LLC. The LLC allows you to protect your personal assets, especially if you’re operating in your own home.

Other common structures chosen by many businesses in most states include partnerships and corporations.

12. Get Your Taxes in Order

Understanding and managing your tax obligations is crucial for a travel business. Firstly, obtain an Employer Identification Number (EIN) for tax purposes, especially if you plan to hire employees.

Familiarize yourself with the various taxes you’ll be liable for, including sales tax, payroll tax, and income tax. Use reliable accounting software to keep meticulous records of all financial transactions.

Consider consulting a tax professional or accountant to navigate complex tax regulations, ensure compliance, and identify possible tax deductions specific to travel agencies.

13. Purchase Business Insurance

There are common insurances needed, such as BOP (business operators), professional liability, commercial liability, errors and omissions, and general liability insurance.

If you’re going to sell travel, you need to offer travel insurance. What if travel restrictions suddenly impact a location? What if a natural disaster destroys the plans for a beach wedding destination?

14. Join Travel Associations

Here are a few which will serve as additional resources for you (help you with finding customers):

  • American Society of Travel Advisors
  • Association of Independent Tour Operators

15. Set Up Your Office and Invest in Equipment

You’ll need typical office equipment such as computers, software, internet, phone system and fax. If you’re offering travel services face-to-face, you’ll need comfortable furniture, a conference room, and ample parking.

16. Marketing

Effective marketing is key to the success of a travel business. Begin by identifying your unique selling proposition and target audience. Develop a marketing strategy that includes a mix of online and offline tactics.

Utilize social media platforms to engage with potential clients and showcase your offerings. Create informative and appealing content, such as travel guides, tips, and destination highlights.

Consider email marketing to keep your audience updated with the latest deals and offers. Attend travel expos and network events to build relationships and partnerships. Always track the effectiveness of your marketing efforts to refine your strategy.

17. Find Partners

Partners can include elements of a destination – a motel, B&B, restaurants, or spas, for example.

A partner can also be a media company, such as a newspaper, radio, or television station. You buy advertising with them and negotiate a reduced-price trip for an owner or manager.

18. Build Trust with Your Customers

Building trust with your customers is essential for the longevity and reputation of your travel business. Maintain transparency in your dealings, clearly communicate travel plans, and be upfront about costs and potential issues.

Provide exceptional customer service by being accessible, responsive, and empathetic to client needs and concerns. Encourage feedback and reviews from customers to improve your services. Develop a system to handle emergencies or unexpected travel issues efficiently.

Consistently delivering on your promises and providing memorable travel experiences will foster customer loyalty and lead to repeat business and referrals.

How to Compete with Big Brands in the Travel Industry

The travel industry is competitive, and it can be difficult for small businesses to compete with the big brands. However, there are a number of things you can do to give yourself a fighting chance.

best travel agencies list

Here are some tips on how to compete with big brands in the travel industry:

  • Focus on a niche market.  Instead of trying to compete with the big brands on everything, focus on a specific niche market that you can specialize in. This could be a specific type of travel, such as ecotourism or adventure travel, or it could be a specific group of travelers, such as families or business travelers.
  • Offer unique experiences.  Big brands often offer the same generic travel packages. To stand out from the crowd, you need to offer unique experiences that your customers can’t find anywhere else. This could be anything from a private tour of a hidden gem to a customized itinerary that’s tailored to your customer’s specific interests.
  • Provide excellent customer service.  This is one area where small businesses often have an advantage over big brands. Big brands can be impersonal and bureaucratic, while small businesses can provide more personalized and attentive service. Make sure your customers feel like they’re valued and that you’re going above and beyond to make their travel experience as smooth as possible.
  • Use technology to your advantage. Technology can be a great way to compete with big brands. You can use social media to connect with potential customers, use online booking tools to make booking their travel easy, and use analytics to track your performance and make improvements.
  • Be creative with your marketing.  Big brands often have big budgets for marketing, but that doesn’t mean you can’t compete. Be creative with your marketing and find ways to reach your target audience without breaking the bank. This could include using social media, running contests, or creating original content.

Here are some additional tips that you can follow:

  • Build relationships with travel suppliers.  This will give you access to better deals and will help you to provide your customers with a more personalized travel experience.
  • Stay up-to-date on the latest travel trends.  This will help you to offer your customers the most in-demand travel experiences.
  • Be flexible and adaptable.  The travel industry is constantly changing, so you need to be able to adapt your business accordingly.
  • Never give up.  The travel industry is a tough one, but if you’re passionate about travel and you’re willing to work hard, you can succeed.

Competition in the travel industry is fierce, but it’s not impossible for small businesses to succeed. By following these tips, you can give yourself a fighting chance to compete with the big brands.

best travel agencies list

What are the legal requirements for starting a travel agency?

The legal requirements for starting a travel agency vary by country and region but may include obtaining the necessary licenses, permits, and registrations.

How do I choose a niche or specialty for my travel agency?

Consider your interests, expertise, and target market to choose a niche, such as adventure travel, luxury vacations, or corporate travel.

What technology and software do I need to run a travel agency?

You’ll need travel booking software, customer relationship management (CRM) tools, and a user-friendly website to handle reservations and inquiries.

How can I build relationships with travel suppliers and vendors?

Attend travel industry events, join travel agent associations, and establish strong communication with suppliers to build beneficial partnerships.

How do I market and promote my travel agency to attract clients?

Utilize digital marketing strategies, social media, content creation, and collaborate with influencers to increase your agency’s visibility.

What financial considerations should I keep in mind when starting a travel agency?

Plan for initial startup costs, ongoing expenses, and potential fluctuations in the travel industry. Budget for marketing, staff, and technology investments.

How can I provide exceptional customer service and stand out from competitors?

Focus on personalized travel planning, attentive communication, and 24/7 customer support to create a memorable experience for clients.

Image: Depositphotos, Envato Elements

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    This tour is a perfect choice for those who wish to get to know Moscow in depth. One of the highlights of this package is the KGB history tour which gives an interesting perspective on the Cold War. You will also have time for exploring the city on your own or doing extra sightseeing. $ 941 From/Per person. Details.

  23. Russian travel agency

    Moscow in 1 Day (Walking tour) This tour is best for those visitors who do not have a lot of time and would like to cover a lot of attractions and understand the Russian spirit. Courteous guides, well-planned itinerary will make your time in Moscow very exciting and informative! Meeting time: 10.00 a.m. Meeting point:

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    The tour operator categories for the Luxury Travel Gold List Awards are dedicated to Australian agents and agencies, touring companies, destination specialists and travel professionals who are elevating the luxury travel experience for Australians. Key components the jury will be looking for among nominees range from exemplary customer service to uniquely crafted and unforgettable luxury ...

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    According to T+L A-list travel advisor and small ship specialist Mary Curry, this local Greek cruise line offers its own fleet of yachts, most carrying fewer than 50 passengers. Since the ships ...

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    Types of online travel agencies. Some of the main types of online travel agencies are: Generalist OTAs: There­ are generalist online­ travel agencies (OTAs) that provide­ a range of services in various cate­gories, including accommodations, cheap flights, and car rentals. Examples of generalist OTAs include­ Expedia and Booking.com.

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    Booking flights and hotels: Travel agencies can help you find the best deals on flights and hotels. They can also book your transportation and accommodation and even help you with things like visa applications and currency exchange. Planning itineraries: Travel agencies can help you plan your itinerary, taking into account your interests and ...

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  29. Back to Black (2024)

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