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Ethiopia ’s new tourism brand :”Land of origins ” Launched

On July 14, Ethiopia’s Prime Minister, Hailemariam Dessalegn, launched the country’s new tourism brand – Ethiopia: Land of Origins – urging the Ethiopian Tourism Transformation Council (ETTC) to work in partnership with the private sector to “maximize the country’s resources” and “make the nation one of the best tourist destinations in the world”.

Ethiopia’s tourism strategy has produced some encouraging results, but the sector should become more competitive in the global market, the PM said. Priorities should be national parks, ancient historical sites and Ethiopia’s very diverse cultural heritage.

Ethiopian Tourism Organisation (ETO) Chief Executive, Solomon Tadesse, said it had prioritized marketing, capacity building and development of new and old tourist destinations, in cooperation with stakeholders during the first 5-year Growth and Transformation Plan (GTP I). “We strived to realise our vision of maximising tourism revenues, to make Ethiopia one of the top five tourist destinations in Africa by 2025. This requires achieving ambitious market growth targets, which include an increase in tourism arrivals at an average annual rate of 20% a year, a rise to 5 million tourists, [while] increasing receipts per visitor at an average annual rate of 1.6%, to $1,100 and increasing total tourism receipts at an average annual rate of 20% a year to $12.5 billion,” he said. He listed lack of infrastructure, human resources, accessibility and top class hotels among the challenges the tourism sector faced under GTPI.

The PM said the government, the private sector and other stakeholders should work together to solve the problems during the current (second) 5-year Growth and Transformation Plan (GTP II).”.

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Ethiopia to Release New Tourism Logo Soon

The Ministry of Culture and Tourism (MoCT) unveiled preparation of the new Ethiopia’s tourism logo has been finalized.

Ethiopia has been using “Thirteen Months of Sunshine” as its tourism logo across the globe.

Gezahegn Abate, Public and International Relations Director at MoCT, told Fana Broadcasting Corporate (FBC) on January 9, 2016, the former logo was not adequate to describe Ethiopia’s entire tourism potential.

He noted the new logo fully describes Ethiopia’s tourist destinations, religious holidays, folklores and wildlife resources, among others.

Gezahegn added the logo will provide people around the world with general information about Ethiopia. The soon-to- be released logo is expected to bolster Ethiopia’s tourism, he indicated.

Source: Fana Broadcasting Corporate

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Ethiopia launches “Land of Origins” Tourism Brand

Addis Ababa – Prime Minister Hailemariam Dessalegn urged the Ethiopian Tourism Transformation Council (ETTC) to utilize resources of the country and make the nation one of the best tourist destinations in the world.

Speaking at the official launching of the Ethiopian tourism brand dubbed “ Land of Origins ” today, the premier called on ETTC to work with the private sector and  develop the tourism potential of the nation.

According to him, encouraging results have been attained after the government started implementing its Tourism Policy and Strategy.

He, however, stressed that the tourism project should be developed to make the sector competitive in the global market. Attention  need to therefore be given to national parks, historical sites, diverse cultural heritages and other tourism potentials, the PM added.

Chief  Executive Director of Ethiopian Tourism Organization, Solomon Tadesse on his part said his organization targeted tourism marketing development, capacity building, development of new and old tourist destinations as well as cooperation and integration with stakeholders during the First Growth and Transformation Plan (GTP I).

“We have been striving to realize our vision of maximizing tourism revenues and to make Ethiopia one of the top five tourist destinations in Africa by 2025. This requires achieving ambitious market growth targets which include an increase in tourism arrivals at an average annual rate of 20% per annum to 5 million tourists, and increasing also receipts per visitor at an average annual rate of 1.6% to USD1,100 and increasing total tourism receipts at an average annual rate of 20% per annum to USD 12.5 billion,” Solomon elaborated.

The Chief Executive Officer indicated lack of infrastructure, capable human resource, accessibility, accommodations and hotels among the challenges the tourism sector faced in GTP I.

Responding to these and the other problems raised by the participants at the meeting, Prime Minister Hailemariam Dessalegn said the government, the private sector and other stakeholders should exert the maximum effort to solve the problems in the Second Growth and Transformation Plan (GTP II).

Source: ENA

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1 thought on “ ethiopia launches “land of origins” tourism brand ”.

What happen to the old and beautiful 13 month of sunshine ,i am just wondering why starting fresh is needed from here while the tourism become one of the top in africa ,and i am wondering why the logo and look is like that i personally didn’t like the representation of the tree don’t have anything to do with our tourism attraction points you can be creative in it as you are creating a new brand .

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About Ethiopia

Ethiopia is an ancient country whose unique cultural heritage, rich history, and remarkable biodiversity are reflected in a tally of nine UNESCO World Heritage Sites – more than any other country in Africa. Within its borders, you’ll find the world’s fourth-holiest Islamic city, along with the oldest continuously occupied town south of the Sahara. Compelling antiquities include the medieval rock-hewn churches of Lalibela and Gheralta, ruined palaces and temples dating back 3,000 years, the magnificent 17th-century castles of Gondar, and the oldest human fossils unearthed anywhere on the planet. Add to this the beautiful Simien and the Bale Mountains, the spectacular volcanic landscapes of the Danakil Depression, and a wealth of mammals and birds found nowhere else in the world, and it’s little wonder that Ethiopia has become the most attractive and popular emergent tourist destination in Africa.

Ethiopia’s fascinating and enigmatic recorded history stretches back 3,000 years to the reign of the Queen of Sheba and King Solomon.

Ethiopia’s rich biodiversity is reflected in varied flora and fauna embracing more than 50 endemic species of mammals and birds, ranging from the iconic Ethiopian wolf to the spectacular Raspoli’s turaco.

A stable and peaceful democracy since 1994, Ethiopia Today is a federal state whose progressive economic policies are reflected is a post-millennial average annual growth rate of around 10 percent.

A unique musical heritage and cuisine, together with ancient coffee culture and thriving arts and crafts scene, ensure that the Ethiopian lifestyle has much to offer curious visitors.

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Ethio-China St, KT 12 Building, 6th Floor, Suite 601, P.O.Box 2255, Addis Ababa, Ethiopia

DISCOVERING ETHIOPIA | An in depth look at the tourism landscape

INTRODUCTION: to Ethiopia’s Enchanting Tourism Landscape

TOURISM : Tourism today moves more than one billion people across international borders each year. Globalization of goods and services, more leisure time, the technological and transport revolutions, the rising middle classes, and the ageing wealthy baby boomers who have both time and money to travel have positioned Tourism as one of the world’s leading growth engines (WTO, 2018). Tourism is a global force for economic growth and development, generating USD 1.7 trillion annually; this represents ~4% of global GDP and ~29% of service exports. Further, a cross-country study by the IMF showed that an increase of one standard deviation in the share of Tourism in exports leads to ~0.5% points in additional annual growth, everything else being constant. In addition, because of its labour-intensive nature, Tourism directly accounts for 1 in 10 jobs. In 2019, the Tourism sector supported ~300 million jobs globally (UNWTO, 2019). The industry also contributes enormously to hard currency generation, with countries like Comoros generating 80% of their export earnings from Tourism. As a result, the World Bank and institutions like UNCTAD and the World Economic Forum strongly believe this sector can boost competitiveness, expand economic opportunity and provide a pathway to prosperity. Various governments set targets to improve and support their Tourism sectors to ensure sustainable growth at the sectoral and individual business levels. Thus, Tourism is an ideal sector for investors who, in particular, desire to expand their business internationally and diversify their portfolios, as Tourism creates the market and the incentive for such growth.

WHY INVEST IN TOURISM?

1. A strongly growing demand

2. Quickly growing revenue

3. Fewer infrastructural requirement

TOURISM IN AFRICA

Multiple countries in Africa and, more particularly, in the East African region have found Tourism to be the panacea for their economy. They are investing significantly in tourism infrastructure and marketing to ensure sustainable economic growth.

East Africa, where Ethiopia is located, specializes in Ecotourism and a growing adventure Tourism which enables countries to build specialized tour packages, including safaris, hiking, and bird watching, which are attractive to small groups, solo travellers, and niche tourists.

“ The only man I envy is the man who has not yet been to Africa – for he has so much to look forward to Richard Mullin“ The only man I envy is the man who has not yet been to Africa – for he has so much to look forward to Richard Mullin

According to WTO, more and more developing countries embrace Tourism to jumpstart their socio-economic development. For over half of the world’s poorest countries, Tourism is a priority instrument for poverty reduction.

The African Union (AU) has identified Tourism as a priority sector for Africa, with the potential to create jobs, boost foreign exchange earnings, and promote cultural exchange. Further, Tourism serves as the thread that connects external image, attracts foreign direct investment, and boosts exports for the continent. Over the past 20 years, Tourism has become vital to African economies. In 2019, the industry accounted for about 7% of Africa’s GDP. It contributed USD 169 billion to its economy, about the size of Côte d’Ivoire’s and Kenya’s combined GDP.

But COVID-19 has created an unprecedented crisis for the Tourism industry. In July 2020, the African Union estimated that Africa lost nearly USD 55 billion in travel and Tourism revenues and two million jobs in the first three months of the pandemic. The International Monetary Fund predicted that real GDP among African countries dependent on Tourism shrunk by 12% in 2020. However, the continent has rapidly recovered in its post-covid era. According to UNWTO, international tourist arrivals have more than doubled, and Africa has registered a growth of 51% in early 2022 compared to 2021.

“­The prospect of visiting Ethiopia attracted me more strongly than a trip to France, England, and America combined.” Nelson Mandela

Rich Culture, Advanced History, and Natural Wonders: UNVEILING ETHIOPIA

Immersing in a land brimming with untapped investment opportunities in rich cultural heritage, ancient wonders, and breath-taking landscapes of Ethiopia has a captivating essence. Ethiopia, the cradle of East Africa’s oldest civilization and a country that has never been colonized, awaits a wealth of investment opportunities. From the mystical Rock-Hewn Churches of Lalibela to the majestic Castle of Gondar, from the remarkable Stelae of Axum to the captivating Walled City of Harrar, Ethiopia’s UNESCO-recognized tangible world heritages offer promising investment prospects.

Various tourism investment opportunities are presented around the astonishing Tiya Stones, the captivating Lower Awash’s paleontological treasures, the vibrant Cultural Landscapes of Konso, the mesmerizing beauty of the Lower Omo Valley and its diverse tribes, and the awe-inspiring and majestic peaks of the Semien Mountains National Park. Beyond these tangible marvels lies Ethiopia’s vibrant intangible cultural heritage—holding massive investment potential. Vast investment opportunities await in the impressive Ethiopian Epiphany celebration, the age-old Gada system of governance, the joyous Fichee-Chambalaalla festival, the sacred Commemoration Feast of the True Holy Cross of Christ, and the vibrant Ashenda festival.

Ethiopia’s rich Islamic heritage also stands as the oldest on the African continent. With remarkable historical sites like the Nejashi Mosque, dating back to the 7th Century and the tomb of the first and second Hijra migrants

The Ethiopian Ministry of Culture and Tourism reveals the country’s historical and religious treasures. These ancient World Heritage Books include the Four Gospels/Bible from the 14th Century, St. Paul’s Epistles from the 15th Century, the Homily of the Passion of Our Lord, and the Services for Passion Week from the 15th Century, the sacred Book of Enoch from the 15th Century, the Psalterium Davids from the 16th Century, and the Letters from Ethiopian Kings to British Queens from the 19th Century Addis Ababa, the vibrant capital of Ethiopia and the epicentre of African diplomacy, has the African Union (AU) and the United Nations Economic Commissions for Africa (ECA) headquartered here, along with numerous embassies and international organizations. The city offers a strategic location for investment ventures

INSIGHTS & FIGURES: ON ETHIOPIA’S TOURISM INDUSTRY

In Ethiopia, the Tourism sector is among the high export income generating economic activities with the transfer of external funds and employing a significant number of workforces. According to World Travel and Tourism Council’s 2022 annual research, the growth of Travel & Tourism in Ethiopia was primarily propelled by international visitors spending.

In 2021, International travellers accounted for 72% of the total Travel & Tourism expenditure, while domestic travel contributed 28%. From the 622 thousand total vistors, in 2021, the Ethiopia’s travel and Tourism sector saw significant contributions from leisure and business travelers. Business travelers accounted for 54% of the sector’s spending, while leisure travelers contributed the remaining portion.

According to the World Travel & Tourism Council, the tourism industry made a substantial impact on the Ethiopian economy, contributing USD 4,229.7 million in 2021. This marked a 32.7% increase compared to the previous year. Further, the revenue from the sector constituted 34.3% of the total exports. In terms of the country’s overall GDP, the Ethiopian travel and tourism industry represented 5% in 2021.

Tourism’s economic activity also played a crucial role in employment, supporting 1.56 million jobs, which accounted for 2.9% of total employment.. Despite the challenges posed by the global pandemic, the tourism sector demonstrated a notable growth rate of 4.5% in its contribution to employment between 2020 and 2021. This positive trend reflects the resilience of the sector and its ability to generate significant job opportunities.

UNDERSTANDING MARKET DEMAND

The Ethiopian Tourism ecosystem offers a diverse range of opportunities and attractions, including rich cultural and historical sites. Some of the demand indicators for the Tourism sector include the following

1. POST-PANDEMIC INCREASE IN TOURIST ARRIVALS & RECEIPTS

Following the pandemic-induced slowdown, Ethiopia has experienced a significant rebound in tourist arrivals and receipts, highlighting a revival and growing interest in the country’s tourism sector.

2. GROWING HOTEL DEVELOPMENT

Ethiopia, in general, and the city of Addis Ababa, in particular, have been operation centres for more than 13 international hotel chains such as Hilton Addis, Marriot Executive Apartments, Sheraton Addis, Ramada Addis, Radisson Blu and Hyatt Regency to name a few.

According to the latest study by W Hospitality Group, Ethiopia is ranked 4th in terms of new hotel development, with 29 chain hotels and 5,206 rooms in the pipeline. Radisson Blu Hotel, Marriott International, Accor and Hilton are among the major brands expected to increase their presence in the country. Ethiopia has been in the top five countries on the list for the past six years.

As a result of the various upcoming star-designated hotels and speciality restaurants, the country’s capital, Addis Ababa, maintained the top three ranking for cities with large numbers of hotels and rooms planned in Africa for three consecutive years, following renowned tourist cities like Cairo.

Besides Addis Ababa, cities such as Dire Dawa, Bishoftu, Hawassa, Bahir Dar, Arba Minch, Gondar, and Adama have also seen remarkable hotel investment projects. These investments encompass luxurious hotels and resorts extending their services and footprint throughout the country. Notable mentions include Haile Resorts and Kuriftu Hotel and Spa.

3. Expanding growth opportunities & market potential

Investors should consider targeting the Ethiopian tourism market due to the growth in various segments

• Tour Operations

Tourist guides, travel agents, and tour operators offer promising opportunities. For instance, the booking market is expected to grow significantly. Targeting stopover tourists and business (MICE) tourists can lead to business growth. Providing integrated travel packages and creating a well-rounded experience can enhance revenue per passenger and attract more visitors.

• Vacation Rentals

Accommodation-sharing platforms such as Airbnb and Vrbo have disrupted the traditional hotel industry. The global vacation rental market is projected to reach USD 107.70 billion by 2027.

In Ethiopia, the vacation rental segment is expected to generate USD 334.70 million revenue in 2023, growing at an annual rate of 5.47%. There is a demand for localized and coordinated experiences, creating opportunities for specialized shared accommodation platforms.

Ethiopia’s campsites segment, especially in the southern region, offers investment opportunities in camping, lodges, and resorts. The camping sector is expected to generate USD 5.24 million revenue in 2023, growing at an annual rate of 46.85%.

The Simien Mountains National Park, Bale Mountains National Park, and Mount Yossef are already positioned as world-class destinations for high-altitude trekking, but there is a need to enhance tourism facilities and services, including expanded and upgraded camping sites.

• Tourism Tech Startups

Investing in Tourism tech startups can bring positive outcomes, as technology plays a vital role in ensuring a secure and smooth travel experience. Initiatives like 1888EC are actively developing digital solutions and fostering job creation within Ethiopia’s tourism industry.

Promising markets for Tourism tech startups encompass alternative housing, hotel and hospitality management, artificial intelligence, tours and activities, as well as diverse mobility sectors.

Overall, the growth in these tourism segments, coupled with the need for localized experiences, upgraded facilities, and technological advancements, makes Ethiopia an attractive market for investors.

4. Growth in MICE/ conference Tourism

The MICE market (Meetings, Incentives, Conferences/Congresses, Events/Exhibitions) has become an increasingly important segment of the Tourism industry. Third, only to Brussels and Washington DC, Addis Ababa is home to 118 diplomatic missions accredited by the government of Ethiopia, the AU and the UNECA. As a result, the country hosts multiple international meetings and conferences every year.

The 2022 Annual Research Key Highlights from the World Travel and Tourism Council (WTTC) indicate that there has been an increase in business spending in Ethiopia during 2021 compared to 2019. This rise suggests a growing demand for services from business travellers and highlights the sector’s expanding contribution to the country and the country’s potential not only as a leisure but also as a business destination.

5. Future Forecast

Forecasts for the Ethiopian Tourism sector are optimistic about its future development. All tourism segments are displaying encouraging growth rates, with camping leading the way at a remarkable 46.85% increase, reflecting the anticipated interest of tourists in Ecotourism and adventure experiences through camping.

With its abundance of national parks, wildlife reserves, and mountainous terrain, Ethiopia possesses immense potential in the Tourism industry that remains untapped.

WHY INVEST IN ETHIOPIA?

SUMMARY OF ADVANTAGES

• Strategic geographic location in East Africa

A gateway to the region with easy access to neighbouring countries and a key transportation and logistics hub connecting Africa, Asia, and Europe

• Multiple UNESCO registered heritage sites

The country is home to 9 UNESCO World Heritage Sites, ranked 2nd in Africa.

• Addis Ababa, a significant diplomatic and political hub

Home to AU, ECA, and 115 foreign missions, making it the third-highest globally in terms of diplomatic presence.

• Ethiopian Airlines: Africa’s top carrier

Serving 131 international passenger and cargo destinations, including 63 African cities, flying to more destinations in the continent more than any other airline.

• Market ready product offers including meeting venues and hotels

More than 600 hotels with more than 13 chain hotels and more in the pipeline. World-class large conference venues at the AU, UNECA, and AAICEC

• Secure country with World Trade and Tourism Council (WTTC) Safety and Security stamp (2021)

In 2021 the country has received WTTC’s Safety and Security stamp, indicating that the country follows global standards to ensure the well-being of tourists and visitors.

• Tourism is one of the priority sectors that the Ethiopian government granted tax exemption & incentives

Specific details of the tax exemptions and incentives can be seen in the next section

• One stop shop service delivery for investors by the Ethiopian Investmen Commission

EIC facilitates investment procedures, offers guidance, and assists investors in navigating the business landscape in Ethiopia.

• Simple E-visa application and nearly 40 visa on arrival eligible countries
• Continuing efforts to digitalize the travel & hospitality industries to increase convenience & competitiveness

EXPLORING ETHIOPIA’S DIVERSE: AREAS OF TOURISM

Ethiopia, a land of remarkable beauty and cultural heritage, has garnered international recognition and attention from organizations such as the World Travel and Tourism Council (WTTC) and UNESCO. With the tourism sector contributing significantly to the country’s GDP and projected to grow rapidly, Ethiopia presents attractive investment opportunities. As one of the fastest-growing economies and strategically located as Africa’s gateway, Ethiopia offers a vast market.

Cultural and historical Tourism

UNESCO’s recognition of Ethiopia’s historical sites as World Heritage Sites underscores the long-term value of preserving and showcasing these treasures with a rewarding return on investment Investment opportunities

Adventure Tourism

With its diverse landscapes, rugged mountains, stunning waterfalls, and unique wildlife, Ethiopia provides an ideal setting for adventure enthusiasts. The potential for revenue generation is significant as adventure tourism continues to gain popularity.

Investment opportunities

Rural Tourism

With the growing demand for sustainable and off-the-beaten-path experiences, investing in rural tourism not only supports rural communities but also generates revenue and preserves traditional ways of life Investment opportunities

MICE Tourism

With a growing demand for hosting international conferences and events, Ethiopia provides an ideal destination that combines modern facilities, unique cultural experiences, and a strategic location. Investment opportunities

Stopover Tourism

With its strategic geographic location and world-class airports, Ethiopia offers a unique stopover experience with diverse attractions, cultural heritage, and warm hospitality. The potential for revenue generation is significant as stopover tourism continues to rise.

Sports Tourism

From the high-altitude training grounds in the Ethiopian Highlands to the biggest road race in Africa, the Great Ethiopian Run, Ethiopia provides a unique experience for sports tourism investment.

Halal Tourism

With the increasing global demand for Muslim-friendly travel experiences, Ethiopia offers a wealth of attractions, halal-certified services, and a welcoming environment for Muslim travelers.

With its rich biodiversity, breathtaking landscapes, and commitment to conservation, Ethiopia is an ideal destination. The demand for eco-friendly experiences is on the rise, ensuring the generation of revenue and supporting local communities.

Geotourism focuses on the understanding and appreciation of Earth’s geological features, such as volcanoes, rock formations, hot springs, and fossil sites. With its diverse geological history and significant geological sites, Ethiopia

LEGAL PROCEDURES

An overview of Ethiopia’s legal procedure

LEGAL & REGULATORY FRAMEWORKS

NATIONAL SECTORAL PLANS & STRATEGIES

Ethiopia recognizes the potential of its rich tourist sites but acknowledges the need to generate more income from the sector. To address this, the country has given special attention to the Tourism sector in its new ten-year economic development plan, alongside Agriculture, Manufacturing, Mining, and ICT sectors.

Specific projects, and initiatives such as Gorgora, Koysha, Wenchi, and the Beautifying Sheger urban site project have been launched to enhance Tourism prospects and generate higher returns for stakeholders. Furthermore, regional states have launched dedicated websites and service packages to boost Tourism in their respective areas.

The goal is for Tourism to become one of the top contributors to economic growth. To achieve this, Ethiopia has implemented various strategies and initiatives.

Through these concentrated efforts, Ethiopia strives to fully leverage its Tourism sector, attract more visitors, and maximize its economic benefits.

OPERATIONAL REQUIREMENTS

Businesses in the Tourism sector, such as tour and travel agencies, hotels, and accommodation operations, need to acquire Investment, Business, and Competence Certificates.

Investment activities eligible for Tourism sector incentives include duty-free importation of capital goods, construction materials, spare parts (up to 15% value of capital goods), and limited types and numbers of vehicles. These incentives apply to star-designated hotels, motels, lodges, restaurants, and tour operations. The essential service processes an investor goes through are outlined on the next page.

Ethiopian investment law specifies the Tourism sectors that are reserved for domestic investors and open to foreign investors.

LICENSING PROCESS FOR FOREIGN INVESTORS

KEY STAKEHOLDERS IN TOURISM INVESTMENT

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Welcome to AAHTPA

The Association advances the professional values within the Hotel and Tourism industry by enhancing the quality of services provided to clients and influencing related industries.

ADDIS ABABA HOTEL AND TOURISM PROFESSIONALS ASSOCIATION WEBSITE

Welcome to Addis Ababa Hotel and Tourism Professionals Association (AAHTPA)

stands as a prominent and esteemed entity within the Hospitality Industry. With unwavering dedication to our growth in Hospitality Industry, we have made a lasting impact since our establishment in 2023. Throughout our journey, we have consistently pursued excellence, fostered innovation, and nurtured sustainable growth.

CORE VALUES

We are committed to upholding the highest standards of excellence in all aspects of the hotel and tourism industry.

Collaboration

We believe in fostering partnerships and collaboration among stakeholders to drive positive change and collective growth.

We promote ethical practices, transparency, and integrity in all our endeavors.

We embrace innovation and encourage the adoption of cutting-edge technologies and practices to enhance the visitor experience.

Sustainability

We advocate for sustainable tourism practices that preserve the environment, respect local cultures, and benefit local communities.

BECOME OUR MEMBER

AAHTPA Composition Hotels, Resorts, Tour guide Tour operators Tourism Professionals, Apartments, Restaurants, Game, lodges, Guest houses, Night clubs, Eco lodges, Coffee shops, Bars. If you are in our composition, and willing to be our member.

ADDIS ABABA

Addis Ababa Among the 10 world capital cities need to be visited in your entire life due her stages of transformation; recommended by Lonely planet travel guide (on 2012)

The name of the city, in Amharic, means “New Flower”, Founded in 1886 by Menelik II, it is located at 2,500 meters above sea level in one of the highest parts of the Entoto mountain chain (3,000m above sea level). It enjoys an excellent climate all year round, with an average temperature of 25 degree Celsius.

NEWS AND EVENTS

ሆቴሎች የHACCP የምስክር ወረቀት ሊኖራቸው ይገባል።

Mr Ashenafi Mulugeta Kebede (MBA) The president, Addis Ababa Hotel & Tourism Professional Association – Ethiopia, has been named as one of the Africa Travel 100 under 40 award winners by the organizers of Akwaaba Travel Market, West Africa’s largest travel expo and Atqnews.com.

The Inspired Ethiopian Youth Association – IEYA Signs MOU with Addis Ababa Hotel and Tourism professionals Association

ቤስት ዌስተርን ፕሪሚየር ዳይነስቲ  ሶስተኛውን ባለ አምስት ኮከብ ሆቴል በአዲስ አበባ ከተማ ወሎ ሰፈር አካባቢ የተገነባ ዓለም ዓቀፍ ሆቴል አግልግሎት መስጠት ሊጀምር መሆኑን ይፋ አድርጓል።

Interesting information.

ADDIS ABABA HOTEL AND TOURISM PROFESSIONALS ASSOCIATION stands as a prominent and esteemed entity within the Hospitality Industry. With unwavering dedication to our growth in Hospitality Industry, we have made a lasting impact since our establishment in 2023. Throughout our journey, we have consistently pursued excellence, fostered innovation, and nurtured sustainable growth.

Quick Address

Addis Ababa, Ethiopia

(+251) 910 806 939 [email protected]

Travel & Tourism - Ethiopia

• In Ethiopia, the Travel & Tourism market is expected to generate a revenue of US$2,297.00m by 2024, with a projected annual growth rate of 5.89% from 2024 to 2028, leading to a market volume of US$2,888.00m by 2028.
• The Hotels market is anticipated to be the largest market, with a projected market volume of US$1,139.00m in 2024.
• The number of users in this market is expected to reach 14,410.00k users by 2028, with a user penetration of 15.7% in 2024, which is expected to increase to 17.1% by 2028.
• The average revenue per user (ARPU) is projected to be US$112.70.
• It is expected that 73% of the total revenue in the Travel & Tourism market will be generated through online sales by 2028.
• When compared globally, United States is projected to generate the highest revenue of US$199bn in 2024.
• Ethiopia's travel and tourism industry is on the rise, with a focus on ecotourism and cultural experiences.

Key regions: Malaysia , Europe , Singapore , Vietnam , United States

Definition:

The Travel & Tourism market encompasses a diverse range of accommodation services catering to the needs and preferences of travelers. This dynamic market includes package holidays, hotel accommodations, private vacation rentals, camping experiences, and cruises.

The market consists of five further markets.

• The Cruises market covers multi-day vacation trips on a cruise ship. The Cruises market encompasses exclusively passenger ticket revenues.
• The Vacation Rentals market comprises of private accommodation bookings which includes private holiday homes and houses as well as short-term rental of private rooms or flats.
• The Hotels market includes stays in hotels and professionally run guest houses.
• The Package Holidays market comprises of travel deals that normally contain travel and accommodation sold for one price, although optional further provisions can be included such as catering and tourist services.
• The Camping market includes bookings at camping sites for pitches using tents, campervans, or trailers. These can be associated with big chains or privately managed campsites.

Additional Information:

The main performance indicators of the Travel & Tourism market are revenues, average revenue per user (ARPU), users and user penetration rates. Additionally, online and offline sales channel shares display the distribution of online and offline bookings. The ARPU refers to the average revenue one user generates per year while the revenue represents the total booking volume. Revenues are generated through both online and offline sales channels and include exclusively B2C revenues and users for the above-mentioned markets. Users represent the aggregated number of guests. Each user is only counted once per year. Additional definitions for each market can be found within the respective market pages.

The booking volume includes all booked travels made by users from the selected region, independent of the departure and arrival. The scope includes domestic and outbound travel.

Prominent players in this sector include online travel agencies (OTAs) like Expedia and Opodo, as well as tour operators such as TUI. Specialized platforms like Hotels.com, Booking.com, and Airbnb facilitate the online booking of hotels and private accommodations, contributing significantly to the market's vibrancy.

For further information on the data displayed, refer to the info button right next to each box.

• Bookings directly via the website of the service provider, travel agencies, online travel agencies (OTAs) or telephone

out-of-scope

• Business trips
• Other forms of trips (e.g. excursions, etc.)

Travel & Tourism

• Vacation Rentals
• Package Holidays
• Analyst Opinion

Ethiopia's Travel & Tourism market is experiencing significant growth and development, driven by various factors shaping the industry within the country. Customer preferences: Travelers in Ethiopia are increasingly seeking authentic cultural experiences, eco-friendly tourism options, and off-the-beaten-path destinations. This shift in preferences is influenced by a global trend towards sustainable and responsible tourism practices. Trends in the market: One notable trend in Ethiopia's Travel & Tourism market is the rising popularity of adventure tourism, with activities such as hiking in the Simien Mountains and visiting the ancient rock-hewn churches of Lalibela attracting more visitors. Additionally, the country's diverse wildlife and national parks are becoming key attractions for nature enthusiasts and wildlife lovers. Local special circumstances: Ethiopia's rich cultural heritage, including its UNESCO World Heritage sites and vibrant traditional festivals, sets it apart as a unique travel destination. The country's unique cuisine, coffee culture, and traditional music also contribute to its appeal among tourists looking for authentic experiences. Underlying macroeconomic factors: The Ethiopian government's focus on infrastructure development, including improvements in transportation networks and accommodation facilities, has played a significant role in driving the growth of the Travel & Tourism sector. Additionally, initiatives to promote the country's tourism offerings internationally and simplify visa procedures have helped attract more visitors to Ethiopia.

• Methodology

Data coverage:

Modeling approach:

Additional notes:

• Sales Channels
• Travel Behavior
• Global Comparison
• Key Market Indicators

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