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GLOBAL INSIGHT / Malta report 2023

Rich natural and cultural treasures make malta a magnet for tourists, offering visitors everything from beaches, adventure, culture, gastronomy and sports, malta also boasts a wealth of historical and architectural assets that attract significant numbers of tourists throughout the year, with japanese visitor arrivals now on the rise..

Blessed with incredible cultural and historical sites, as well as a year-round sunny climate and sun-kissed sands lapped by warm waters, Malta’s travel and tourism sector is a core component of the economy, generating over €2 billion and comprising an impressive 15% of gross domestic product prior to the pandemic.

Such is the country’s popularity, tourist numbers for 2022 reached a record 2.33 million, according to data compiled by the Ministry for Tourism. “The significance of these sterling results is attributed to the fact that while at European level there was a 79% recovery when compared to the last year before the pandemic, Malta’s recovery surpassed the continent’s average, reaching 84%,” said a delighted Minister for Tourism Clayton Bartolo.

“Significantly, these results stem from the efforts to recover and grow Malta’s connectivity to pre-pandemic levels where air seat capacity in 2022 has exceeded that of 2019 for 12 source markets and was similar for another 10 source markets. Last year, tourists traveled to destinations closer to home. More good news is on the way,” he said, before adding a note of caution.

“This trend is expected to remain in 2023 as tourists are expected to increasingly seek value for money in response to the challenging economic world environment. Despite the recent, relatively short successful recovery we cannot sing victory yet. Henceforth, the direction will be shifted towards a more sustainable tourism activity which equates enhanced visitor satisfaction and host population derived benefits within the delivery of an improved quality experience at all levels of the value chain. Sustainability is a necessity, not a choice.”

Given the impressive rebound in arrival numbers, Malta has done a great job putting itself on the map as a tourist destination, particularly in the last decade. That said, it is not resting on its laurels and is investing substantial sums in tourism infrastructure to enhance visitor experience, including   heavy investment in the Gozo Airfield to boost connectivity and access.

Flight connectivity crucial to success

“The key element to attracting tourism to the Maltese islands is flight connectivity,” said Carlo Micallef, CEO of the Malta Tourism Authority. “We’re an island in the middle of the Mediterranean at the southernmost part of Europe. We cannot build bridges, fast railway tracks or roads like mainland Europe can to boost tourism in their country. We need air connectivity, and that is the best investment we can achieve: better connectivity to the Maltese islands, from different airports across Europe and beyond, to get them to fly to Malta.”

According to the MTA chief, the huge wave of investment in the accommodation and hospitality sector that is now underway will enable Malta to host as many as 5 million visitors per year, through a combination of hotels, resorts, guest houses and apartments, among other accommodations.

“What we’re telling the industry is not to build just a hotel, but to build a hotel with ancillary facilities that give it a unique proposition to attract new tourism,” Micallef explained. “It could be sports facilities; it could be some particular attractions, some flower gardens, butterfly gardens: something which makes it unique. The attraction in itself will not make the money, but it will give an edge to the property.”

Besides tourism, the Maltese government is implementing other initiatives and projects as it looks to play its part in the battle against climate change. Malta has joined the EU in cutting down on carbon emissions, with an ambitious national reduction goal of 40% by 2030 compared with 1990 levels.

Minister for Finance and Employment Clyde Caruana highlighted how Malta’s marine resources invite it to generate energy from renewable resources. “Wind energy has evolved significantly,” he said. “A sizeable part of our electricity should come from wind. We have received applications from serious companies about solar energy and floating solar energy.”

In traditional energy fields, Enemed is responsible for the import, distribution and wholesaling of petroleum products for the inland market, including the aviation sector. It also offers its storage facilities to third parties. Founded less than a decade ago, the company inaugurated a €70 million storage facility recently and an aviation fuel storage station at Malta International Airport in 2021. The firm is open to collaboration with entities who share its drive and ambition.

“We do partner in terms of knowledge transfer; companies learn from us and we learn from them,” said Enemed CEO Kevin Chircop. “We’re a small company, relatively speaking. But still, we do hold a very good relationship with corporations, and try to copy, if possible, perhaps not in its entirety, what they are doing and improve on that. To a certain extent, this is a little bit similar to the Japanese mentality and philosophy. We don’t really need to reinvent the wheel, just make it better.”

Five-star spirit of caring

Led by its visionary chairman Alfred Pisani, Corinthia Group is the benchmark for Maltese and international hospitality. Having opened the 5-star Corinthia Palace Hotel in 1968, the group and its parent — International Hotel Investments — have gone on to own, develop, operate and manage an ever-growing portfolio of acclaimed luxury hotels in Malta and landmark destinations worldwide. What distinguishes Corinthia from the rest are the values the group is built on, known as the “Spirit of Corinthia.”

“My philosophy is quality in everything we do. For example, when renovating historic buildings, we retain their character and infuse them with the atmosphere of their city or town. The ‘Spirit of Corinthia’ is a unique combination of beautiful properties, excellent service and a caring attitude. When you enter our hotels, you feel the combined positive energies of the people working there. By maintaining that spirit, we will continue to flourish and expand,” Pisani said.

FinanceMalta sets industry benchmark

As the financial services industry has grown into one of Malta’s most important economic drivers, so has the importance of transparency and fair and effective legal, regulatory and fiscal frameworks. Now in its 16th year, FinanceMalta is a dynamic and respected nonprofit public-private initiative tasked with promoting Malta as an international business and financial center and the ideal home for fintech firms and investors.

FinanceMalta brings together and harnesses the resources of the industry and government to ensure the industry can flourish. “We always think of ourselves as nimble and very easy to influence changes and innovative legislation,” said George Vella, chairman of FinanceMalta.

“We have an exceptionally strong team of practitioners aligned with global best practices and international audit and law firms. We uphold very high standards of ethics, morality, and good conduct.”

https://info.japantimes.co.jp/international-reports/pdf/20230320-GI-Malta.pdf www.global-insight.net

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The Malta Tourism Authority assumes no liability for any third party activities featured on its website, and is not responsible for any acts or omissions of the parties listed herein. Any third party’s activities are subject to their own individual business terms and conditions. Please contact the organiser of such activities directly for any inquiries. Furthermore, the Malta Tourism Authority assumes no liability for any permits, safety, security and insurance of any activity, whether taking place in a private or public location, that is listed on its website.

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Looking for beaches and crystal-clear blue Mediterranean water? Malta is the answer.

Outstanding restaurants and spectacular local produce make Malta a foodie’s Heaven.

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JAPAN CHERRY BLOSSOM TOUR

TOKYO - NIKKO - MT. FUJI - HIROSHIMA - HIMEJI - KYOTO - NARA - OSAKA - KAMAKURA - TOYKO

26th March – 09th April, 2024

€4735 per person double/twin €5995 single

Triple sharing on request

Price Includes:

• Flights with Turkish Airlines -Malta–Istanbul–Tokyo-Istanbul-Malta • Itinerary as below for 15 days with breakfast included in Japan, transfers, trains and all excursions as per programme. • 4-star superior accommodation + ryokan stay • 1 typical Japanese dinner in Ryokan • Experienced tour guides in Japan • Experienced tour leader • Unique experiences – Sushi making class and Kimono dress up. • Airport Taxes and Service Charge

Not Included:

Tips to guides and drivers: No Tipping in Japan Travel Insurance: We provide Travel Insurance with Gasan Insurance at an additional cost.

ITINERARY IN BRIEF

Day 1 – 26 Mar: Depart Malta with Turkish Airlines at 2045hrs Day 2 – 27 Mar: Arrive Tokyo 1935hrs Day 3 – 28 Mar: Tokyo full - day city tour Day 4 – 29 Mar: Nikko full - day tour Day 5 – 30 Mar: Kawaguchiko – Ryokan stay Day 6 – 31 Mar: Mt. Fuji 5th station - Hiroshima Day 7 – 01 Apr: Hiroshima – Miyajima - Hiroshima Day 8 – 02 Apr: Hiroshima – Himeji - Kyoto Day 9 – 03 Apr: Kyoto full - day city tour Day 10–04 Apr: Kyoto -Nara - Osaka Day 11–05 Apr: Osaka free day Day 12–06 Apr: Osaka –Kamakura – Tokyo Day 13–07 Apr: Tokyo free day Day 14–08 Apr: Tokyo city tour - departure Day 15–09 Apr: Arrive Malta

DETAILED ITINERARY

26th March: Meet at Malta International Airport at 1730hrs for check-in. Depart Malta for Istanbul. On arrival remain in transit for your connecting flight to Tokyo.

27th March: On arrival in Tokyo, transfer to your centrally located hotel and check-in. Evening free. Overnight Tokyo.

28th March: B Full day tour of Tokyo including Ueno Park, Asakusa, Sensoji Temple and Nakamise Street. Free time for lunch.   In the afternoon visit the Sky Tree, Imperial Palace and Meiji Jingu Shrine.   Unique Experience – Kimono wearing experience today.   Evening at leisure. Overnight Tokyo.

29th March: B Nikko full day. You will visit the Toshogu Shrine, followed by a visit to Lake Chuzenji. In the afternoon visit the Kegon Waterfall. Return back and overnight Tokyo.

30th March: B/D Depart to Kawaguchiko. Short cruise on Lake Kawaguchiko, visit the small scenic village of Oshino Hakkai with the backdrop of Mt. Fuji and enjoy the escalated views of Mt. Fuji with the Panoramic ropeway (cable car). Overnight in a ryokan this evening with a typical Japanese course meal whilst enjoying the onsen spa. Overnight Kawaguchiko.

31st March: B Check out from our hotel as we head to Mt. Fuji’s 5th station (subject to weather conditions). Afterwards, we make our way to Odawara Station for our bullet train to Hiroshima. Overnight Hiroshima.

01st April: B This morning we will visit the Peace Memorial Museum, the Peace Memorial Park and the A-Bomb Dome. After continue to the pier and travel by ferry to Miyajima Island. Visit the Itsukushima Shrine and explore the temples all the way to the top. Return back and overnight in Hiroshima.

02nd April: B This morning check out and head to Himeji to visit the largest and most preserved, original castle in Japan. Afterwards, we continue our journey to Kyoto. Visit the Gion Corner. Overnight in Kyoto.

03rd April: B Explore Kyoto, visiting the Kinkakuji Temple, otherwise known as the famous Golden Pavillion. Afterwards, we continue to Arashiyama where you will travel with the Sagano Trolley train known as the Romantic train through the forest north of Kyoto. Disembark down to the river for your return on a rowing boat. Upon arrival, you will walk through the infamous Bamboo Forest of Arashiyama. Overnight in Kyoto.

04th April: B This morning we visit Fushimi Inari Shrine which displays hundreds of Torri gates in a trail path up the hills. Continue out to Nara today to see the Nara (Deer) Park, followed by the Todaiji Temple. In the afternoon, we then depart to Osaka. Overnight in Osaka.

05th April: B Today is your free day. You can either visit Universal Studios (your tour leader will guide you as to how to get there - tickets can only be purchased closer to date) and for those who do not wish to visit the theme park, you can join your tour leader exploring Osaka and visiting sights such as the Umeda sky building, Osaka Castle, the Kuromon Market where you can taste some fresh seafood in the market and the Dotonbori in the evening.

(Exploration is made by foot and by local train with your tour leader). Overnight Osaka.

06th April: B We depart with the bullet train to Yokohama. Upon arrival we travel to Kamakura, the first Shogumate’s capital visiting the Kotokuin Temple with the Great Buddha statue. We then head towards Tokyo again where we will visit Team Lab Planet, the latest digital art museum, where Art meets Science viewing incredible creations. Overnight Tokyo.

07th April: B Today is your free day. You can either visit Disneyland (your tour leader will guide you as to how to get there - tickets can only be purchased closer to date) and for those who do not wish to visit the theme park, you can join your tour leader in exploring Tokyo and visiting other sights such as Shinjuku, where we can visit the Metropolitan Government building for a bird's eye view of Tokyo. We can continue to the famous Takeshita street, the narrow street lined with shops and cafes and wear youths wear wacky, colourful and crazy outfits. This area extends down to Omotesando, a more upscale shopping area. In Harajuku, you'll find plenty of fashion boutiques, thrift stores, themed cafes and more. Overnight Tokyo.

(Exploration is made by foot and by local train with your tour leader).

08th April: B After breakfast. This morning we visit the Tsujiki outer fish market to witness the extraordinary display of seafood delicacies.

Unique Experience – Sushi Making Experience

Some time for some shopping in Odaiba and visiting the Statue of Liberty. Evening departure to Malta.

09th April: Arrive in Malta at approximately 0945 hours.

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Embassy of Japan to Malta 在マルタ日本国大使館

• The Embassy of Japan in Italy is accredited to Malta.

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Alps treated water close, topics close.

• The New Era Name “REIWA”
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SUZUKI Satoshi Ambassador to Italy, San Marino and Malta

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About The Malta Tourism Authority (MTA) was formally set up by the  Malta Travel and Tourism Service Act (1999) . This clearly defines its role - extending it beyond that of international marketing to include a domestic, motivating, directional, co-ordinating and regulatory role. The Act strengthens the public and private partnership in tourism through greater and more direct participation by the private sector in national planning and development of the industry.

Mission and Vision The mission of the Malta Tourism Authority is to advance the economic and social activity of tourism in the national interest, by working with all stakeholders to develop a sustainable industry for current and future generations.

Our vision is to achieve a healthy, sustainable and equitable tourism sector for the Maltese Islands, attracting regular inflows of quality visitors throughout the year from a diverse range of source markets, whilst ensuring that those who choose our destination are served with professionalism and care.

Values The values which drive our vision and mission are those of QUALITY in everything we do, AUTHENTICITY in presenting the true character of our destination, COLLABORATION in partnering with stakeholders local and foreign, and LEADERSHIP in offering guidance and inspiration to those who operate in the tourism sector.

Objectives The Malta Tourism Authority (MTA) has a diverse role, but one which in essence is all about creating and fostering relationships. The MTA is the tourism industry's regulator and motivator, its business partner, the country's brand promoter, and is here to form, maintain and manage meaningful partnerships with all tourism stakeholders. Primarily, this means attracting visitors to the Islands, but also working closely alongside the private sector partners. Importantly, the MTA is also here to help strengthen the industry's human resources, ensure the highest standards and quality of the Islands' tourism product, and foster relations with local and international media.

Our Work The Malta Tourism Authority is here:

• To promote and advance Malta as a tourism destination.
• To advise Government on tourism operations and to issue licences under the Act.
• To contribute toward the improvement of the level of human resources in the tourism industry.
• To advise government on the planning and development of the tourism industry as well as on the infrastructure supporting the industry.
• To assist and advise on any tourism-related issues and to undertake activities, events and projects to fulfil our role.

Before MTA MTA replaced its predecessor the National Tourism Organisation of Malta (NTOM) which in turn was preceded by the Malta Government Tourist Board. 

A Japanese town will erect a large mesh barrier to stop negligent foreign tourists from taking photos of Mount Fuji

• Tourists flock to Fujikawaguchiko, a town in Japan, to take pictures of Mount Fuji. 
• An official said foreign tourists crowd the area, leave trash, and ignore traffic laws. 
• In response, the town will erect a mesh barrier blocking the scenic view to dissuade tourists. 

A Japanese resort town will erect an eight-foot-tall barrier to dissuade poorly behaved foreign tourists from photographing Mount Fuji at a popular photo spot.

An official from Fujikawaguchiko discussed the preventive measure in a statement to Agence France-Presse , a French international news agency, on Friday.

"It's regrettable we have to do this, because of some tourists who can't respect rules," the official said.

According to AFP, local construction of the mesh barrier, which will stretch about 65 feet, will begin as soon as next week.

Fujikawaguchiko has several areas where tourists can snap a photo of Mount Fuji, the tallest peak in Japan, but the outlet many are flocking to a specific photo-op spot near a Lawson convenience store. Lawson is unique to Japan, making photos of the store and Mount Fuji appealing to foreign tourists.

"A reputation has spread on social media that this spot is very Japanese, making it a popular photo location," the official said.

The official told AFP that foreign tourists had caused disruptions amid their quest for the perfect photo, including overcrowding the area, leaving behind trash, and ignoring traffic regulations.

Related stories

They added that the mesh barrier is the final resort after foreign tourists ignored traffic signs and warnings from security.

The barrier will also help local businesses, the official said, pointing toward a nearby dental clinic where some tourists have parked without permission. Others were spotted climbing onto the dental office's roof to take photos of Mount Fuji, the official said.

The official told AFP that locals hope to remove the barrier once tourists' behaviors have changed.

Representatives for Fujikawaguchiko Tourism Federation did not immediately respond to Business Insider's request for comment.

Fujikawaguchiko's latest move against foreign tourists comes after a similar situation in Kyoto.

An executive district council member for Gion, considered Japan's geisha district, told AFP this month that tourists are banned from entering certain private streets . The official said tourists had been misbehaving.

"We don't want to do this, but we're desperate," the official told AFP.

The country has experienced a tourism boom that's brought 25 million tourists to Japan in 2023, according to Bloomberg.

The outlet that Japan's government hopes to reach 60 million visitors by 2030.

Watch: 1,000-year-old 'Naked Man' festival ends due to Japan's aging population

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Japan Tours & Holidays

Beautiful landscapes? Check. Cultural experiences? Check. Tastebud-tingling food? Check. Our Japan tours have it all.

There’s a certain allure to Japan – a place where eastern tradition and western modernity collide among otherworldly scenery that’ll take your breath away and refuse to give it back. Add mouthwatering cuisine, a fascinating history, and a multifaceted culture into the mix and it's easy to understand how Japan continues to captivate travellers. From enjoying a sake tasting at a local brewery and soaking in a steaming hot onsen to marvelling at World Heritage-listed temples thousands of years old, our tours in Japan promise the ultimate adventure: one you’ll continue to think about long after you return home. 

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Japan at a glance

Capital city.

Tokyo (population approximately 37 million)

Approximately 123.1 million

(GMT+09:00) Osaka, Sapporo, Tokyo

CALLING CODE

Electricity.

Type A (North American/Japanese 2-pin) Type B (American 3-pin)

Learn more about Japan

Culture and customs.

Japan is a multifaceted country made up of many different cultures, rituals, and traditions influenced by Confucianism (introduced in AD285), Buddhism (introduced in AD552), and Shintoism (Japan’s ritualistic native religion). The rise of technology and international trendsetting has also played a part in the culture of Japan today as the younger generation embraces fashion-forwardness, online personas, and high-tech gadgets.

This is in direct contrast to the Confucian-influenced, old-school Japanese culture that the older generations still live by, with a larger emphasis on modesty, respect, and discipline. This can sometimes cause conflict between the two demographics, however, there are still some traditions that are considered sacred regardless of age – tea ceremonies, bowing, kendo, geisha, and sumo.

Visit ancient temples and walk history-laden pilgrim routes on our 8 day Koya-san & Kumano Trek.

History and government

Japan has had an interesting past with its ancient history, pre-modern history, and 20th-century history all influencing the country we all know and love today.

Ancient history

While there is evidence the archipelago has been occupied by humans for around 35,000 years, what we know now as ‘Japan’ began to take shape about 1700 years ago as disparate tribes started to unify.

Pre-modern history

Over the centuries, Japan has alternated between feudal, empirical, religious and government rule, with each period birthing different styles of art, architecture and spirituality. Buddhism and Confucianism, introduced in 552 BC and AD 285, respectively, both proved massively influential on the class structures and governance of pre-modern Japan. You can still visit and stay in many Buddhist temples in Japan today.

20th century

It’s difficult to discuss the emergence of modern Japan without talking about WWII. During the war, the Empire of Japan used aggressive military tactics in an attempt to expand its reach and control in Asia and elsewhere. In response, the US Army instigated a strategic bombing campaign that included the notorious use of nuclear weapons in Hiroshima and Nagasaki. The result of these attacks was mass human and structural devastation.

These bombings, along with depleted armed forces and the looming threat of invasion from the Soviet Union, led the Empire of Japan to surrender unconditionally to the Allies in September 1945.

The ‘Empire of Japan’ became ‘Japan’ as part of the extensive terms of surrender, and the nation faced the prospect of rebuilding and reinventing itself in the second half of the 20th century.    

Reflect on the historic and sobering sites of Hiroshima and Nagasaki while on a 24 day Ultimate Japan tour.

After WWII, Japan found its feet operating as a free-market economy based around the manufacture and export of automobiles and electronics, experiencing particularly rapid growth between 1960 and the late 1980s. The late 20th century saw the country emerge as an economic superpower, and with that came the flourishing of several cultural sectors, such as the arts and cuisine. 

Experience Japan's historic sites on a 13 day Land of the Rising Sun tour.

Top places to visit in Japan

One minute you’re walking through a former black-market quarter, the next you’re paying your respects at a 1400-year-old temple. Eclectic Tokyo is an essential part of any visit to Japan.

Wander through the streets of Tokyo on our 12 day Classic Japan tour.

If you’ve ever eaten at a sushi train restaurant, you’ve got the underrated city of Osaka to thank! The motto in this city is 'kuidaore' which roughly translates as ‘eat until you drop’ . You can consider that a (friendly) order.

Experience Osaka on our 12 day Japan Family Holiday.

The home of temples, palaces and the Gion district (where geisha live and work), Kyoto is also where you’ll find the famed Fushimi Inari Taisha Shrine.

Spot Geisha in Kyoto on our 9 day Japan Express tour.

4. Kanazawa

A great place to see a slice of old Japan, with classic sculpted gardens, a restored Old Town and well-preserved architecture from a variety of eras.

Explore Kanazawa on our 11 day Cycle Japan tour or on our 10 day Essential Japan adventure.

5. Hiroshima

Most travellers visit Hiroshima to see the Peace Memorial Park, constructed around the hypocentre of the atomic bomb that destroyed the city in 1945. Follow this up with nearby Miyajima, a tranquil island where tame deer roam the streets. 

6. Yudanaka

This quaint resort town is best experienced in the winter, when snow coats the normally evergreen trees and Japanese macaques come down from the mountains to bathe and groom each other in the steaming natural hot springs of Jigokudani (Hell Valley).

Geography and environment

Japan is an archipelago of more than 6000 islands located in the Pacific Ocean in Asia . The main islands are Hokkaido, Honshu, Kyushu and Shikoku. Lying on the Pacific Ring of Fire, Japan is prone to destructive earthquakes, tsunamis and volcanic activity. The most famous volcano, Mount Fuji , is also Japan's highest peak and only 100km from Tokyo.

Japan has plenty of forested, mountainous terrain that is unsuitable for agriculture and development, so much of the population lives in the coastal cities. This has led Japan to become one of the most densely populated countries in the world and the majority of its inhabitants are used to living in very small spaces, with a heavy reliance on public transport.

Although life is fast-paced and crowded in cities like Tokyo and Osaka, rural areas typically feature low-density, traditional housing and a slower pace of life surrounded by greenery such as lush forests and plenty of moss-covered boulders. 

Traverse mountains, cycle coastlines and meander through forests on a 12 day Japan: Hike, Bike and Kayak tour.

Shopping in Japan is fun but expensive, so be sure to have a budget for souvenirs planned in advance! In cities like Tokyo, there are loads of quirky stores and funky galleries showcasing the works of independent fashion designers and gadget creators. From the outlandish to the kitsch, you're guaranteed to find loads of colourful clothing and edgy art that you won't be able to find elsewhere. 

If you’re planning to bring back leaf tea or any other perishable or edible items, it's a good idea to check with your local customs officials to ensure that you are able to bring certain items back into your home country. Australia and New Zealand, in particular, have strict quarantine laws.

What to buy

• Kimonos This quintessential Japanese souvenir looks great hung on the wall as an interesting decorative piece. If you plan on wearing one, make sure you do so respectfully and learn the correct way to fold the garment.

Paper lanterns, kites and fans Japanese paper goods make great, relatively inexpensive souvenirs. Choose from high-quality, traditionally-made kites or delicate rice paper lanterns.

Electronics Shops in Japan are bursting with the latest tech gadgets. Just be sure to check that they are compatible for use at home.

Fashion Have fun with the amazing diversity of popular street culture fashion available in Japan. Vibrant, brash and sometimes bizarre – find something that no one back at home will be wearing.

Anime and manga paraphernalia Another inexpensive gift option, even for people who can’t read Japanese. Pick up a book, magazine, t-shirt or print from one of Japan’s many anime and manga stores

Festivals and events

If you want an adventure with a point of difference, consider planning your travels to coincide with these popular festive events in Japan. 

Sapporo Winter Festival

Held every February since 1950, this festival features hundreds of statues and ice sculptures, snow slides and mazes, regional food and artistic performances. Winter in Japan is truly amazing, and the Sapporo Winter Festival is a magical way to celebrate.

Hadaka Matsuri

Head to Okayama to watch thousands of men wearing nothing but loincloths vie to touch the chosen 'naked man'. It may look like a bizarre male-bonding exercise but it's actually a historic cleansing ritual dating back thousands of years. Dates change yearly.

Fuji Rock Festival

Held annually in the stunning surroundings of the Naeba Ski Resort, this outdoor music festival is huge and draws in big-name acts and local bands Thousands of music lovers flock to Naeba for three days of camping, music and partying in the summer months. 

Read more about festivals in Japan

Further reading

For inspiring stories to prepare you for your Japan adventure, check out these books:

• The Wind-Up Bird Chronicle – Haruki Murakami
• Sembazuru – Yasunari Kawabata
• Moshi Moshi – Banana Yoshimoto
• Goodnight Punpun – Inio Asano
• Okinawa Notes – Kenzaburo Oe
•  A History of Japan – George Sansom
• Embracing Defeat – John W Dower

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Thinking about a trip to Japan but still browsing other destinations? Or, maybe you've already been to the Land of the Rising Sun and looking for somewhere similar?

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Japan travel FAQs

Do i need a covid-19 vaccine to join an intrepid trip.

Trips from 1 January 2023 onwards

From 1 January 2023, Intrepid will no longer require travellers to provide proof of vaccination against COVID-19 (excluding all Polar trips and select adventure cruises).

However, we continue to strongly recommend that all Intrepid travellers and leaders get vaccinated to protect themselves and others.

Specific proof of testing or vaccination may still be required by your destination or airline. Please ensure you check travel and entry requirements carefully.

Do I need to purchase travel insurance before travelling?

Absolutely. All passengers travelling with Intrepid are required to purchase travel insurance before the start of their trip. Your travel insurance details will be recorded by your leader on the first day of the trip. Due to the varying nature, availability and cost of health care around the world, travel insurance is very much an essential and necessary part of every journey.

For more information on insurance, please go to: Travel Insurance

Do I need a visa to travel to Japan?

Under current restrictions, a visa is required to enter Japan as a tourist. We recommend you apply for your visa no later than one month before your departure date. Please contact your local consulate or embassy for more information.

This page is for general information only and may be subject to change. It is your responsibility to obtain relevant visa and travel information required for entry, departure and travel to each country or region you visit on your trip. You should confirm these with the relevant embassies and/or consulates. 

Last updated: 15 June, 2023 

Is tipping customary in Japan?

Tipping isn't customary in Japan and is not expected – in fact, it will sometimes be considered impolite. Some inns or ryokans may leave a small envelope in your room where a small gratuity can be left for housekeeping staff.

What is the internet access like in Japan?

Internet access is excellent in Japan, with one of the most developed high-speed internet networks in the world. Internet cafes and wi-fi hotspots are easily found in most cities and major towns.

Can I use my mobile while in Japan?

Mobile phone coverage is excellent in Japan but be aware that talking loudly on your phone in public places (like in train carriages) is frowned upon. You will be expected to hide your mouth behind your hand if you must take a call in public. If you want to use your mobile phone, ensure global roaming is activated before you arrive (but be aware of the fees this may incur).

What are the toilets like in Japan?

In Japan, toilets range from high-tech bidets to standard western-style flushable toilets to squat toilets, which are still common outside the city. Sometimes you may need to pay for toilet paper, which can usually be purchased from a vending machine nearby.

What will it cost for a...?

Japan's unit of currency is the yen:

• Bento box = YEN 550
• Bowl of ramen = YEN 650-1,200
• Can of beer = YEN 250
• Coffee = YEN 100-600
• Convenience store snack = YEN 200-500

Can I drink the water in Japan?

Drinking water from taps in Japan is considered safe. For environmental reasons, try to use a refillable water bottle rather than buying bottled water. Major cities often have water fountains in train stations.

Are credit cards widely accepted in Japan?

Major credit cards are accepted by some stores; however, Japan is still very much a cash culture and as such, some places may not accept credit cards. Ensure you carry enough cash to cover purchases.

What is ATM access like in Japan?

ATMs are common in Japan but unfortunately many of them don't accept foreign-issued cards. However, you can access cash from non-Japanese bank accounts via the Cirrus and Maestro systems at all post office ATMs around the country, as well as ATMs at 7-Eleven convenience stores.

What public holidays are celebrated in Japan?

• 1 Jan: New Year's Day
• *Coming of Age Day
• 11 Feb: National Foundation Day
• 23 Feb: Emperor's Birthday
• *20 Mar: Vernal/Spring Equinox Day
• 29 Apr: Showa Day
• 3 May: Constitution Day
• 4 May: Greenery Day
• 5 May: Children's Day
• *Jul: Marine Day, also known as Sea or Ocean Day
• 11 Aug: Mountain Day
• *Sep: Respect-for-the-Aged Day
• *23 Sep: Autumnal Equinox Day
• *Oct: Health and Sports Day
• 3 Nov: Culture Day
• 23 Nov: Labour Thanksgiving Day

* Please note, Japan public holidays may vary.

When is the best time to travel to Japan?

March, April and May are excellent months to holiday in Japan and, as a result, are the busiest. The weather is usually fine and beautiful cherry blossoms are in full bloom. September, October and November are also great months to visit Japan on holidays, as the days are warm but not humid and the autumn colours are out. Winter, while cold, offers great conditions for skiing, snowboarding, going to snow festivals and admiring the stunning mountain scenery. The summer months can be quite humid, but tourist areas are generally quieter and there are many fun festivals and fireworks displays to enjoy.

What is the weather like in Japan?

• Spring (March to May): temperatures range from 10 to 20°C, with conditions getting sunnier and clearer towards the end of the season.
• Summer (June to August): temperatures range from 21 to 32°C depending on where you are. It’s warmer in the south than in the north. You can expect some rain in June, and it can get quite humid towards the end of the season.
• Autumn (September to November): temperatures range from 7 to 20°C. The humidity starts to calm down in September, but days stay warm until October. Nights can be chilly.  
• Winter (December to February): break out the coats, temperatures during winter range from 0 to 15°C. The mountains and the north experience snowfall .

How safe is Japan?

Japan is generally safe and is rated among the safest countries in the world. Reports of crime such as theft are very low and travellers are often stunned by the fact that locals leave belongings unaccompanied in cafes and bars (though we certainly don’t recommend it!). 

Is Japan safe for LGBTQIA+ travellers?

LGBTQIA+ travellers shouldn’t have any issues visiting Japan with violence, outright hostility or overt discrimination extremely rare. However, Japan’s older generation still holds conservative values when it comes to LGBTQIA+ sexuality and non-binary gender expression, especially those that live in regional areas.

Same-sex relationships are considered legal in some districts (such as Tokyo); however, same-sex marriage hasn’t been legalised yet. Public displays of affection are often frowned upon, regardless of sex, gender, or sexual orientation so keep that in mind when you’re out in public. 

For more detailed and up-to-date advice, we recommend visiting  Equaldex  or  ILGA  before you travel.

Is Japan accessible for travellers with disabilities?

Intrepid is committed to making travel widely accessible, regardless of ability or disability. That’s why we do our best to help as many people see the world as possible, regardless of any physical or mental limitations they might have. We’re always happy to talk to travellers with disabilities and see if we can help guide them towards the most suitable itinerary for their needs and, where possible, make reasonable adjustments to our itineraries.

The needs of travellers with mobility issues, including wheelchair users, are considered in the infrastructure in major cities. Train stations have lifts (elevators), wide turnstiles and (for the most part) raised platforms so that wheelchair users can glide onto the train without being assisted.  Sidewalks in Japanese cities are sometimes sloped towards the road, which can make travelling a straight line difficult for wheelchair users or people with vision impairment.

It is common practice in Japan to remove shoes when entering a home. Wheelchair users should carry something to wipe down their wheels in respect of this custom. Apply the same logic for other mobility aids such as canes.

Ryokans and other traditional accommodation can be difficult to navigate for people with limited mobility, but accessible hotel options are plentiful in the major cities.

Travellers with vision impairment may find the tactile yellow strips that guide the way to various places in train stations helpful, though please note that there is no barrier between the train tracks and platforms.

If you have a battery-operated hearing aid, it’s a good idea to bring extra batteries or familiarise yourself with the Japanese equivalent of the batteries it takes.

If you do live with a visual, hearing or other impairment, let your booking agent or group leader know early on so they’re aware and suitable arrangements can be made. As a general rule, knowing some common words in the local language, carrying a written itinerary with you and taking to the streets in a group, rather than solo, can help make your travel experience the best it can be.

What should I wear in Japan?

Summer months can be incredibly hot and sticky, so loose, lightweight and breathable clothing is essential.

Spring and autumn can be crisp and cold, so you might want to pack thermal layers in addition to your coat and boots. 

Outside of Hokkaido and the mountains, the winter temperatures in Japan are manageable as long as you have regular cold-weather clothes like a good coat, pair of gloves, a winter hat and a scarf. 

The style of dress common for women in Japan may be a little more covered up than you are used to, particularly outside the major cities.

Packing comfortable trousers is essential as you may find yourself sitting cross-legged on the floor during your stay. 

What are some common phrases/words I should learn before my trip to Japan?

Having a basic understanding of the language and culture of the country you're visiting can go a long way when it comes to, not only communicating efficiently but your overall trip experience as well. Some common phrases you need to learn are: 

• 'hello' - Konnichiwa
• 'good morning' - Ohayō 
• 'thank you' - Arigatou Gozaimasu
• 'please' - Onegaishimasu

What religions do they practice in Japan?

There are two dominant religions in Japan - Shinto and Buddhism. The majority of Japanese people practice both simultaneously, however, there is a small number of the population that practise other religions such as Christianity, Judaism, Hinduism, and Islam. 

What are the best places to visit in Japan?

From the neon-lit streets of Tokyo to the peaceful nature of the Japanese Alps, there are plenty of bucket-list destinations to include on your itinerary of Japan. We know it's hard to see everything but here are a few of our favourite places to visit in Japan: 

What are the best things to see in Japan?

Japan isn't short of spectacular attractions to wander through and fascinating historical landmarks to marvel at but it's pretty hard to do it all on your trip to Japan. So you don't miss the things you simply have to see, we've put together a short list of parks, temples, and monuments worth visiting. Happy exploring! 

• Hiroshima Peace Park 
• Cherry blossom trees
• Osaka Castle
• Himeji Castle

What should I eat in Japan?

Food lovers, including  vegetarians and vegans , will be more than satisfied with the variety and quality of Japanese cuisine. With a focus on fresh, seasonal produce that is prepared meticulously and presented beautifully, dining in Japan is a memorable experience.

What drinks should I try in Japan?

From craft beer to sake, Japan has plenty of tasty liquids to keep you hydrated throughout your travels.

How do I stay safe and healthy while travelling?

Intrepid takes the health and safety of its travellers seriously and takes every measure to ensure that trips are safe, fun and enjoyable for everyone. We recommend that all travellers check with their government or national travel advisory organisation for the latest information before departure:

From Australia?

Go to: Smart Traveller

From Canada?

Go to:  Canada Travel Information

From the UK?

Go to:  UK Foreign Travel Advice

From New Zealand?

Go to:  Safe Travel

From the US?

Go to:  US Department of State

The World Health Organisation also provides useful health information.

What is it like travelling on a small group tour?

Whether you’re a seasoned traveller or you’re about to embark on your first trip, travelling can be as intimidating as it is exciting. That's the beauty of a small group tour. From handling the logistics and organising amazing cultural activities to local leaders who know each destination like the back of their hand (like which street has the best markets and where to get the most authentic food), travelling on a small group tour with Intrepid will give you unforgettable travel experiences without the hassle that comes with exploring a new place. Plus, you'll have ready-made friends to share the journey with. All you have to do is turn up with a healthy sense of adventure and we’ll take care of the rest.

Does my trip support The Intrepid Foundation?

Yes, all Intrepid trips support the Intrepid Foundation. Trips to this country directly support our global Intrepid Foundation partners Eden Reforestation Projects and World Bicycle Relief. Intrepid will double the impact by dollar-matching all post-trip donations made to The Intrepid Foundation.

Eden Reforestation Projects

Eden Reforestation Projects are helping to mitigate climate change by restoring forests worldwide; they also hire locally and create job opportunities within vulnerable communities. Donations from our trips support restoration across planting sites in 10 countries around the globe. Find out more or make a donation World Bicycle Relief

World Bicycle Relief provides people in low-income communities with bicycles to mobilise school kids, health workers, and farmers in far-out areas – giving them access to vital education, healthcare, and income. Donations help provide Buffalo Bicycles – specifically designed to withstand the rugged terrain and harsh environment of rural regions – to those who need them most. Find out more or make a donation

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Vacationing at these destinations? You will pay tourist taxes, fees

There are a slew of places with tourist taxes or fees.

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Travelers may encounter a tourist tax or fee depending on their destination.

That additional travel cost could come up if a person visits one of the slew of places around the world that have such charges. Factors that spurred the taxes can vary, ranging from climate change to overtourism, according to reports.

CLICK HERE TO READ MORE ON FOX BUSINESS

Five locales with tourist taxes or fees include:

Venice, Italy

Piazza San Marco square view from the Giudecca Canal, Venice, Veneto, Italy. (Photo by: Mauro Flamini/REDA&CO/Universal Images Group via Getty Images) (Mauro Flamini/REDA&CO/Universal Images Group via Getty Images / Getty Images)

The roughly $5.35 daily tourist access fee for Venice, home to the Rialto Bridge, Doge’s Palace and St. Mark’s Basilica, launched as a pilot on Thursday after it received the go-ahead from city officials in mid-September. It targets day-trippers coming into the city between 8:30 a.m. to 4 p.m. and is required on specific dates in April, May, June and July during the test period.

Mount Fuji and the Shinjuku skyline seen from an observation deck in Tokyo, Japan, on Tuesday, Dec. 26, 2023. Japan's industrial output in November is scheduled to be released by the Ministry of Economy, Trade and Industry on Dec. 28. Photographer: A (Akio Kon/Bloomberg via Getty Images / Getty Images)

International tourists can face an "International Tourist Tax" while exiting Japan, per the Japanese National Tax Agency . It amounts to about $6.30 per departure and must be paid by those taking planes or boats to do so.

Barcelona, Spain

BARCELONA, SPAIN - 2023/12/11: View of the Sagrada Familia, the largest unfinished Catholic church in the world which has been under construction for 144 years, and part of a UNESCO World Heritage Site. Its completion is estimated to be in 2026. (Pho (Xavi Lopez/SOPA Images/LightRocket via Getty Images / Getty Images)

While the city’s nightly tax for travelers staying at tourist accommodations has existed for quite some time, it went up at the beginning of the month, becoming about $3.47. It is capped at seven nights. Catalonia, the region where Barcelona is located, also has a graduated tourist tax that’s size is determined by one’s accommodation, according to The Points Guy.

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This photograph taken on January 10, 2024, shows a a residential area (L) on the banks of the Wang Chuu River also known as Raidak River flowing through Bhutan's capital Thimphu. (Photo by Money SHARMA / AFP) (Photo by MONEY SHARMA/AFP via Getty Imag (MONEY SHARMA/AFP via Getty Images / Getty Images)

Bhutan, nestled in the Himalayas in Asia, asks most tourists to hand over nightly Sustainable Development Fees of $100 for adults and $50 for ages 6-12. It charges a differently-priced fee from those coming from India. The money goes toward "various projects that create long-term, sustainable opportunities for the Bhutanese people," the country’s department of tourism website said. 

New Zealand

Buildings in Auckland, New Zealand, on Tuesday, Sept. 13, 2022. New Zealand is scheduled gross domestic product (GDP) figures on Sept. 15. Photographer: Fiona Goodall/Bloomberg via Getty Images (Fiona Goodall/Bloomberg via Getty Images / Getty Images)

New Zealand’s tourist tax, called the International Visitor Conservation and Tourism Levy, costs $35. Tourists encounter it during the visa application process. The country requires it for "most people entering New Zealand on a temporary basis" such as vacation and certain student and short-term work visas, according to the government. 

Tourism a boon for economy

Travel and tourism provides major benefits to local economies and the global economy alike.

Countries around the world will see travel and tourism produce $11.1 trillion in 2024, according to a report recently released by the World Travel & Tourism Council.

TRAVEL AND TOURISM TO BREAK RECORDS, BRING OVER $11 TRILLION IN 2024: REPORT

Part of that will include spending by international travelers. They will reportedly contribute $1.89 trillion, according to the WTTC.

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The number of inbound tourists is likely to hit record high at 33.1M. ●The number of Japanese domestic travelers is estimated at 273 million (97.2% of 2023 and 93.6% of 2019). ●The number of outbound travelers is estimated at 14.5 million (152.6% of 2023 and 72.2% of 2019). ●The number of international inbound tourists is estimated at 33.1 million (131.3% of 2023 and 103.8% of 2019).

JTB has compiled a report on a 2024 travel trend outlook. For 2021 and 2022 when COVID-19 had a significant impact, JTB released estimates for domestic trips only. JTB resumed releasing estimates for Japanese resident outbound trips and international inbound trips in 2023. The survey provides estimates on overnight or longer trips of Japanese residents travelling in Japan (including business trips and visits to hometowns) and of international visitors travelling to Japan. The estimates are made based on data such as economic indicators, consumer behavior surveys, transport/tourism related data, and surveys conducted by the JTB Group. The survey has been conducted continuously since 1981. The estimated size of the travel market in 2024 is as follows.

*Domestic travel spend means total expenditures incurred after leaving home and until returning home. It includes spending at travel destinations such as shopping and meals and does not include spending before and after a trip (e.g., the cost of purchasing clothing or other travel goods).

*Outbound travel spend includes travel expenditures (including fuel surcharges) and spending at travel destinations such as shopping and meals. It does not include spending before and after a trip (e.g., the cost of purchasing clothing or other travel goods).

*For inbound trips, only the number of inbound tourists is estimated. Travel spend is not calculated.

*Figures at or below the second decimal point are rounded for comparisons with previous years and with 2019.

*The number of domestic travelers is the number of travelers going on an overnight or longer trip.

*The numbers of domestic travelers and outbound travelers both include those on business trips and visiting their hometown.

*Because the survey results are rounded, there could be discrepancies in the sub-totals or differences with previous years' figures.

<Social and Economic Trends and Environment Surrounding Traveling>

1.Situation of COVID-19 and travel trends before the end of 2023

The World Health Organization (WHO) announced in May 2023 the end of a global health emergency brought about by COVID-19 after more than three years had elapsed since they had declared COVID-19 as a worldwide pandemic in March 2020. While economic activities have mostly returned to their pre-COVID conditions worldwide, ongoing inflations and high interest rates caused by factors such as the rapid recovery in demand are having various impacts on people's lives. With respect to travelling, except for some countries and regions, international arrival and departure restrictions have generally been removed, enabling international travel in the same manner as in the pre-COVID period. According to the World Tourism Barometer released by the United Nations World Tourism Organization (UNWTO) in November 2023, the number of international tourists worldwide during the January-September 2023 period recovered to 87% of its pre-COVID level. Unstable international situations and the resulting rises in energy and other prices, however, are causing concerns. Furthermore, there are regional differences in recovery: the Asia Pacific region including Japan is recovering slower than Europe and the United States.

The Japanese government ended its border control measures in April 2023 and re-classified COVID-19 into Class-5, the same category as seasonal influenza, under the country's infectious disease laws in May 2023. These brought people's lives mostly back to pre-pandemic conditions. Regulatory restrictions on travelling have also been removed, and some regions are implementing a government-funded travel discount program as well as travel support measures of local governments. Partly due to these measures, tourism activities are returning nationwide, combined with a recovery in inbound tourism. Meanwhile, some tourist spots and areas are experiencing a service staff shortage and rising accommodation charges due to changes in the environment caused by the COVID-19 pandemic. In addition, there are concerns about overtourism.

2.Economic environment surrounding traveling and living conditions

The Nikkei Stock Average has remained over ¥30,000 since May 2023, demonstrating robust market activities in Japan. Meanwhile, the country's economic outlook remains uncertain due to the impact of global conditions and monetary policies of European countries and the United States. The World Economic Outlook released by the International Monetary Fund (IMF) in October 2023 forecasted Japan's growth rate in 2023 at 2.0%, which was above the actual growth rate of 1.0% recorded in 2022. The IMF, however, makes a grimmer forecast for 2024, expecting the 2024 growth rate to decline to 1.0%.

Looking at the current economic conditions, the trend of the rising US dollar against the Japanese yen accelerated in 2023 with a US dollar temporarily nearing the ¥152 mark on the FOREX market in November 2023. This has led to the ongoing rises in import prices, which are having a material impact on households (Figure 2). Looking at the consumer price index of major items, while electricity cost has relatively been stable thanks to the subsidies continuously provided by the Japanese government, prices of perishable foods, clothing, among others are rising and transport and communication costs are also steadily increasing (Figure 3). The prices of gasoline have also been kept down by the government subsidies, but they have constantly remained at around ¥170/liter (Figure 4). In this environment, looking at consumer sentiments, according to the current living conditions illustrated in a Bank of Japan survey on consumer sentiment, the ratio of respondents who are feeling a greater cost of living pressure has been consistently on the rise since September 2021, reaching 57.4% of all the respondents in September 2023, which is 21.1 percentage points (pp) higher compared with September 2021 (Figure 5). This shows that economic conditions remain difficult.

(Figure 2) 2023 FOREX Rates of Major Currencies Against Yen

Source: Telegraphic Transfer Middle Rate (TTM) in the Tokyo FOREX market (FOREX data provided by Mitsubishi UFJ Research & Consulting Co., Ltd.)

(Figure 3) Consumer Price Index of Major Items

Source: Prepared by JTB Tourism Research & Consulting Co. based on consumer price index data (2020=100) provided by the Ministry of Internal Affairs and Communications, Japan

(Figure 4) Regular Gasoline Price

Source: Prepared by JTB Tourism Research & Consulting Co. based on a survey of petroleum product prices by the Agency for Natural Resources and Energy, Japan

(Figure 5) Current Living Conditions

Source: Prepared by JTB Tourism Research & Consulting Co. based on data from the consumer sentiment surveys conducted by the Bank of Japan

3.Status of travelers

With respect to domestic travel, the number of visitor nights recovered to nearly its pre-COVID level in 2023 mainly because no COVID-related restrictions were placed on people's movements, the classification of COVID-19 was changed to Class-5 on May 8, and the Japanese government offered nationwide travel support subsidies. The total visitor nights in October 2023 were 41,333,000, representing 98.5% of the same figure in October 2022 (41,969,000) and 103.9% of the same month in 2019 (39,791,000). The cumulative total visitor nights from January to October 2023 stood at 398,765,000, representing 113.7% of the same period in 2022 (350,730,000) and 99.3% of the same period in 2019 (401,723,000) *1 (Figure 6).

*1: Source: Visitor nights statistic surveys by the Japan Tourism Agency; the first preliminary figure for October 2023, the second preliminary figure for January-September 2023, and definitive figures for 2019 and 2022.

After the Japanese government ended its border control measures on April 29, 2023, international travel has become easier in terms of national regulations. Recovery in outbound travelers, however, has been slow due to factors including inflations, the cheaper yen, and ongoing uncertainty in situations of certain areas. In October 2023, Japanese resident outbound departures stood at 938,000, representing 268.3% of the same figure in October 2022 (350,000 departures). The October 2023 figure, however, only represents 56.4% of the same figure in October 2019 (1,663,000 departures). The cumulative total for the January-October period was 7,649,000 departures, representing 390.2% of the same figure in the same period in 2022 (1,960,000 departures) and 45.7% of the same period in 2019 (16,726,000 departures) *2 (Figure 7).

*2: Numbers of inbound travelers to Japan and Japanese resident outbound departures provided by the Japan National Tourism Organization (JNTO); an estimate for October 2023, a provisional figure for January-September 2023, and definitive figures for October 2019 and October 2022.

Recovery in inbound tourism accelerated in 2023 due to factors such as the end of Japan's border control measures and the termination or relaxation of measures to combat COVID-19 worldwide. The number of inbound tourists to Japan in October 2023 was 2,517,000, representing 504.7% of the same figure in October 2022 (499,000) and 100.8% of the same figure in October 2019 (2,497,000), exceeding its pre-COVID level for the first time on a single-month basis. The cumulative total for the January-October period was 19,891,000, representing 1,302.3% of the same period in 2022 (1,527,000) and 73.9% of the same period in 2019 (26,914,000) *3 (Figure 7). By country and region, the largest number of inbound tourists to Japan during the January-October 2023 period came from South Korea (5,526,000; 107.7% of the same period in 2019), followed by Taiwan (3,399,000; 81.9% of the same period in 2019), and China (1,854,000; 22.8% of the same period in 2019) (Figure 8).

*3: Numbers of inbound travelers to Japan and Japanese resident outbound departures provided by the Japan National Tourism Organization (JNTO); estimates for September and October 2023, a provisional figure for January-August 2023, and definitive figures for 2019 and 2022.

(Figure 6) Cumulative Total Visitor Nights

Source: Prepared by JTB Research & Consulting Co. based on visitor nights statistic surveys conducted by the Japan Tourism Agency; definitive figures for 2019 to 2022, the second preliminary figure for January-September 2023, and the first preliminary figure for October 2023).

(Figure 7) Total Visitor Nights, Japanese Resident Outbound Departures and International Inbound Tourists in October 2023 and January-October 2023 Period (Cumulative)

Source: Prepared by JTB Research & Consulting Co. based on visitor nights statistic surveys conducted by the Japan Tourism Agency and the numbers of inbound travelers to Japan and Japanese resident outbound departures provided by the Japan National Tourism Organization (JNTO).

(Figure 8) 2023 International Inbound Tourists by Country and Comparison with 2019 (Top 7 Countries)

Source: Prepared by JTB Research & Consulting Co. based on the numbers of inbound travelers to Japan and Japanese resident outbound departures provided by the Japan National Tourism Organization (JNTO).

<2024 Travel Market>

4.2024 calendar and major events

There are 11 long weekends in 2024. It is a significant increase from 2023 which had seven long weekends. While the Golden Week holidays are split into the first long weekend (Saturday, April 27 to Monday, April 29) and the second long weekend (Friday, May 3 to Monday, May 6), it can become 10 consecutive holidays from Saturday, April 27 to Monday, May 6, if one takes time off work from Tuesday, April 30 to Thursday, May 2. In summer, if one takes time off work during the Obon festival period (Tuesday, August 13 to Friday, August 16), there will be nine consecutive holidays from Saturday, August 10 to Sunday, August 18. The 2024/25 year-end/new year period can be turned into nine consecutive holidays from Saturday, December 28 to Sunday, January 5, if one takes time off work on Monday, December 30 and Tuesday, December 31.

*The red letters indicate national holidays.

[1]The 33rd Olympics Games (Paris 2024 Summer Olympics) and Paris 2024 Paralympics Games

One of the notable events in 2024 is the 33rd Olympics Games (Paris 2024 Summer Olympics) and Paris 2024 Paralympics Games that will take place in France. The 33rd Olympics Games (Paris 2024 Summer Olympics) will start on Friday, July 26 and end on Sunday, August 11, while the Paris 2024 Paralympics Games is scheduled to start on Wednesday, August 28 and to end on Sunday, September 8. Both events will take place in multiple cities including Paris, while the surfing Olympics event will be held in Tahiti, a French territory.

[2]Extension of Hokuriku Shinkansen and opening of Kurobe-Unazuki Canyon Route in Japan

In Japan, the Kanazawa-Tsuruga section of Hokuriku Shinkansen is scheduled to start operating on Saturday, March 16. This reduces the travel time between Tokyo Station and Fukui Station to as short as two hours 51 minutes. In addition, in the Kurobe Canyon in Toyama Prefecture, the Kurobe-Unazuki Canyon Route that connects the Kurobe Dam and the Kurobe Gorge Railway Keyakidaira Station will be opened to the public on Sunday, June 30.

In addition, there are art events scheduled in 2024 such as the 8th Yokohama Triennale (Yokohama City, Kanagawa; Friday, March 15 to Sunday, June 9) and Echigo-Tsumari Art Triennale 2024 (Tokamachi City, Niigata; Saturday, July 13 to Sunday, November 10).

[3]Successive openings of new areas in popular theme parks and large commercial facilities

There are many scheduled openings of commercial facilities and launches of new contents in popular theme parks in 2024.

Universal Studio Japan plans to expand the Super Nintendo World™ area to 1.7 times the current size to open the Donkey Kong Country area featuring globally popular Donkey Kong. Meanwhile, Tokyo Disney Resort® plans to open a new theme port, Fantasy Springs, the eighth theme port in Tokyo DisneySea, on Thursday, June 6. The new port will consist of three areas themed after Frozen, Rapunzel, and Peter Pan and a new Disney Hotel, Tokyo DisneySea Fantasy Springs Hotel.

Regarding commercial facilities, as part of the redevelopment project around Osaka Station in Osaka City (Osaka), the Umekita 2nd Project "Grand Green Osaka," some facilities including a park, hotel, and commercial facilities will start operating in September ahead of others. In Nagoya City (Aichi), the Chunichi Building, which closed in 2019 due to ageing, has been rebuilt and is scheduled to open in spring. In Matsuyama City (Ehime), Dogo Onsen Honkan, which has been operating partially for conservation and repair works since 2019, will begin operating in full in mid-July for the first time in five years (conservation and repair works are scheduled to be fully completed in December).

[4]Lively activities for accommodation facilities; many new openings including openings of all the Mercure Hotels in Japan

New accommodation facilities are also scheduled to open successively. Daiwa Resort Co., Ltd. has rebranded 23 existing Daiwa Royal Hotels into 12 Grand Mercure hotels, the first group of Mercure hotels in Japan, and 11 Mercure hotels. All the hotels will start operating on April 1.

In the Kansai area, Banyan Tree Higashiyama Kyoto, the flagship brand of Banyan Tree Hotels & Resorts headquartered in Singapore, is scheduled to open in Kyoto City (Kyoto) in spring, while the Osaka Station Hotel is scheduled to open in Osaka City (Osaka) inside KITTE Osaka. which is scheduled to open in July (Figure 9).

(Figure 9) Main Facilities Scheduled to Open in 2024

5. Domestic travel trends *Domestic trips of residents of Japan excluding international inbound tourists

The number of domestic travelers in 2024 is projected at 273 million (97.2% of 2023 and 93.6% of 2019).

The average spend is estimated at ¥43,200 (100.0% of 2023 and 113.4% of 2019).

Total domestic travel spend is forecast at ¥11,790 billion (97.1% of 2023 and 106.0%of 2019).

In 2024, the number of domestic travelers is estimated at 273 million (97.2% of the same figure in 2023 and 93.6% of 2019), average spend at ¥43,200 (100.0% of the same figure in 2023 and 113.4% of 2019) due to the expected continuation of high prices, and total domestic travel spend at ¥11,790 billion (97.1% of the same figure in 2023 and 106.0% of 2019). Although the classification of COVID-19 was changed to Class-5 in May 2023 and its impacts were mostly eliminated, the number of travelers is likely to plateau due to factors such as high travel expenditures and the easing of travel appetite (as spending in reaction to the reduced activities during the COVID-19 pandemic will run its course). In 2024, the living environment is anticipated to remain difficult due to the ongoing inflation, while there are expectations for the Japanese government's economic policy.

In the 2023/24 year-end/new year travel trend survey (December 23, 2023-January 3, 2024) conducted by JTB, on a question about future domestic travel plans by destination, "Places abundant with nature" ranked first as a place that the respondents "Want to go immediately" with 30.2% of the respondents choosing this option, followed by "Neighboring prefectures that are accessible using public transport, own car, rental car, etc." at 29.1%. This shows a trend of choosing places with nature and nearby places as travel destinations (Figure 10).

Due to COVID-19, climate change, uncertain international situations, and so on, lifestyles and values have changed worldwide, which is affecting Japanese residents' domestic travel preferences and tourist spots in Japan.

Promotion of travel/hospitality operators' and local communities' initiatives with awareness of SDGs

Travel companies are promoting various initiatives aiming to contribute to Sustainable Development Goals (SDGs) and sustainability. For instance, these include tours and events designed to reduce CO 2 emissions, the protection, development, and exchange of traditional local cultures and arts, and the use of natural resources for tourism. Airline carriers are also working on reducing their CO 2 emissions through efforts such as the introduction of sustainable aviation fuel (SAF).

Meanwhile, tourism destinations have begun initiatives to build sustainable tourism spots. For instance, 10 places in Japan were selected in the 2023 Top 100 Stories chosen by Green Destinations, a certification organization for international indices for sustainable tourism developed by the Global Sustainable Tourism Council (GSTC). The Japan Tourism Agency has been promoting the sustainable management of tourism places since the establishment of the Japan Sustainable Tourism Standard for Destinations (JSTS-D) in June 2020.

Nationwide promotion of measures to prevent overtourism

Since the end of the COVID-19 pandemic, some tourist places are facing an issue of overtourism brought about by a recovery in travel demand. In response, the Japanese government prepared a policy package for measures against overtourism and is scheduled to select approximately 20 places for its pilot projects. The government's support may include the dissemination of real-time crowd information of tourist spots to disperse visitors from overcrowded destinations and the introduction of a shared-taxi ride service.

Meanwhile, some tourist places have already started implementing measures to tackle overtourism. For instance, in Kyoto, visiting hours of temples and other tourist attractions have been extended to the early morning and nighttime to spread visitors and efforts are made to reduce congestion by displaying crowd situations on apps or transmitting real-time images of tourist destinations using installed cameras.

(Figure 10) Future Domestic Travel Intensions by Destination Type

Source: Prepared using the unpublished data of JTB's 2023/24 year-end/new year travel trend survey (December 3, 2023-January 3, 2024).

6.International travel trends

The number of outbound travelers in 2024 is estimated at 14.5 million (152.6% of 2023 and 72.2% of 2019).

The average spend is projected at ¥342,100 (105.5%t of 2023 and 144.2% of 2019).

Total outbound travel spend is estimated at ¥4,960 billion (161.0% of 2023 and 104.0% of 2019).

In 2024, the number of outbound travelers is estimated at 14.5 million (152.6% of the same figure in 2023 and 72.2% of 2019), average spend at ¥342,100 (105.5% of the same figure in 2023 and 144.2% of 2019) due to the continuing impact of the cheaper yen and overseas inflations, and total outbound travel spend at ¥4,960 billion (161.0% of the same figure in 2023 and 104.0% of 2019). While international travel has become easier in terms of national regulations after the termination of Japan's border control measures in April 2023, the number of outbound travelers in 2024 is expected to recover slowly due to factors such as uncertain international situations, in addition to economic factors. As a result, the number is not expected to recover to its pre-COVID level at least until 2025. The average spend per person is projected to exceed the previous year and reach the highest since 2000.

In the 2023/24 year-end/new year travel trend survey (December 23, 2023-January 3, 2024) conducted by JTB, Hawaii ranked highest at 14.3% among the destinations the respondents wanted to go immediately, in response to a question on future outbound travel plans. This was followed by "Europe (12.7%)," "Australia/New Zealand (11.8%)," "Taiwan (10.9%)," "USA (mainland) (10.0%)," "South Korea (9.6%)," and "Guam/Saipan (9.1%)." Relatively distant countries/regions ranked higher, followed by relatively closer countries/regions, showing a clear trend of division between close and distant destinations (Figure 11). With respect to the respondents' current international travel intentions, although they are positive about travelling overseas, economic and other factors are posing obstacles (Figure 12).

(Figure 11) Future International Travel Intensions by Destination

(Figure 12) Current International Travel Intensions

Source: 2023/24 Year-end/new year travel trend survey (December 23, 2023-January 3, 2024) by JTB

7 . Number of inbound travelers to Japan

The estimated number of inbound travelers to Japan in 2024 is 33.1 million (131.3% of 2023 and 103.8% of 2019).

The number of inbound travelers to Japan in 2024 is estimated at 33.1 million (131.3% of the same figure in 2023 and 103.8% of 2019). The number of inbound tourists is rapidly recovering due to the increased ease to travel to Japan from overseas following the end of Japan's border control measures in April 2023 and a sense of better value for money spent due to the cheaper Japanese yen and relatively low prices compared with Europe, the United States, and other areas. By country and region, the numbers of visitors from South Korea, Taiwan, the United States, and Hong Kong have already exceeded or recovered close to their pre-COVID levels. Inbound visitors from these places are expected to further increase in 2024 and to reach a record high exceeding the 2019 level. Although recovery in the number of visitors from China has been significantly slower than other countries/regions, the number is steadily increasing, albeit slowly, and is expected to further recover in 2024, especially those travelling as individuals.

According to the Development Bank of Japan (DBJ) and Japan Travel Bureau Foundation (JTBF) 2023 survey of inbound visitors to Japan from Asia, Europe, the United States, and Australia, released by DBJ and JTBF in October 2023 *4 , Japan ranked first, as in the previous year, as the country/region the respondents wanted to travel next, showing strong popularity of Japan as a travel destination (Figure 13). In addition, there is a strong interest in visiting regional areas in Japan (among those wishing to visit Japan and those who have visited Japan), raising expectations for the spread of inbound visitors to regional communities as promoted by the Japanese government (Figure 14).

*4: A survey of male/female respondents aged 20-79 who have travelled overseas and live in 12 countries/regions including Asia, Europe, USA, and Australia (South Korea, China, Taiwan, Hong Kong, Thailand, Singapore, Malaysia, Indonesia, USA, Australia, UK, France).

(Figure 13) Countries/Regions Respondents Want to Visit Next (n = 7,414; allowed to choose up to 5 destinations; top 20 countries/regions)

Source: Prepared by JTB Research & Consulting Co. based on the DBJ/JTBF 2023 survey of inbound visitors to Japan from Asia, Europe, the United States, and Australia conducted by the Development Bank of Japan (DBJ) and Japan Travel Bureau Foundation (JTBF).

*The countries/regions where the respondents are from and their neighboring countries/regions (China/Hong Kong/Macao, Malaysia/Singapore, Thailand/Malaysia, USA/Canada/Mexico, Hawaii/Guam, Australia/New Zealand, UK/France/other European countries) were removed from the options for the countries/regions to visit next. When calculating percentages, if the "country/region respondents want to visit" and "the respondents' country/region" and "the respondents' neighboring countries/regions" are same, those respondents are removed from the number of samples (denominator).

(Figure 14) Interest in Regional Communities Among People Wishing to Travel to Japan and People Who Have Traveled to Japan (n = 2,244; single answer)

(The percentages of people who have responded that they are "Very keen to travel in the future" or "Keen to travel in the future if there is an opportunity")

(Figure 15) 2000-2022 Estimates and 2023-2024 Forecasts　(The figures in the lower row show year-on-year percentage changes)

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Mount Fuji view to be blocked as tourists overcrowd popular photo spot

Fujikawaguchiko town official says choice to erect huge barrier is ‘regrettable’ and last resort

A huge barrier to block views of Mount Fuji will be installed at a popular photo spot by Japanese authorities exasperated by crowds of badly behaved foreign tourists.

Construction of the mesh net – 2.5 metres (8ft) high and the length of a cricket pitch at 20 metres – will begin as early as next week, an official from Fujikawaguchiko town said on Friday.

“It’s regrettable we have to do this, because of some tourists who can’t respect rules,” leaving litter behind and ignoring traffic regulations, he told Agence France-Presse.

It is the latest direct action in Japan against over-tourism after residents of Kyoto’s geisha district banned visitors from small private alleys this year.

Record numbers of overseas tourists are travelling to Japan, where the number of monthly visitors exceeded 3 million in March for the first time.

Mount Fuji, Japan’s highest mountain, can be photographed from many spots in the resort town of Fujikawaguchiko. This viewpoint is particularly popular because the majestic – and active – volcano appears behind a Lawson convenience store, which are ubiquitous in Japan.

Due to this visual juxtaposition, “a reputation has spread on social media that this spot is very Japanese, making it a popular photo location”, said the town official, who declined to be named.

The mostly non-Japanese tourists are overcrowding a stretch of pavement next to the Lawson shop, he said.

After traffic signs and repeated warnings from security guards were ignored, the town in Yamanashi region decided on the huge screen as a last resort.

The measure is also meant to protect a nearby dental clinic against tourists who sometimes park there without permission and have even been seen climbing on to the roof of the clinic to get the perfect shot, the official said.

The town wished it had not been forced to take action, the official said, adding that the current plan was for the screen to stay up until the situation improves.

Japan has been a booming tourist destination since pandemic-era border restrictions were lifted, and the government has been working hard to boost visitor numbers. But this has not been universally welcomed, including in Kyoto, where people have complained of snap-happy tourists harassing the city’s immaculately dressed geisha.

This summer, hikers using the most popular route to climb Mount Fuji will be charged ¥2,000 each (£10.50, $13.35, A$20.50), with numbers capped to ease congestion.

Other destinations are also struggling with over-tourism. On Thursday, Venice began charging day-trippers to enter the city, while last week tens of thousands of people across the Canary Islands called for a freeze on visitor numbers .

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This ‘supereasy ramen’ recipe shows how easy it is to make the Japanese noodle dish at home

This photo shows the ingredients to cook ramen easily in Tokyo, on April 22, 2024. Ramen noodles are so popular they have become one reason to visit Japan. But ramen can easily be cooked at home too, especially if you can find the ingredients at your neighborhood Asian grocery store. (AP Photo/Yuri Kageyama)

A ramen noodled is added to the soup being cooked in Tokyo, on April 22, 2024. Ramen noodles are so popular they have become one reason to visit Japan. But ramen can easily be cooked at home too, especially if you can find the ingredients at your neighborhood Asian grocery store. (AP Photo/Yuri Kageyama)

This photo shows a bowl of ramen noodle cooked easily in Tokyo, on April 22, 2024. Ramen noodles are so popular they have become one reason to visit Japan. But ramen can easily be cooked at home too, especially if you can find the ingredients at your neighborhood Asian grocery store. (AP Photo/Yuri Kageyama)

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TOKYO (AP) — Ramen noodles are so popular they have become one reason to visit Japan. But ramen can easily be cooked at home too, especially if you can find the ingredients at your neighborhood Asian grocery store.

A Japanese cookbook author who goes by one name, Rii, believes food should be more than delicious — it must be easy to make.

Her book, “Lunches Children Love,” is about making cute bento lunches filled with laughing faces and animals made out of food. And she shares recipes for adults on her Instagram account (only in Japanese), including healthy vegetarian rice gruel and curry.

Rii shared this ramen recipe with The Associated Press. It uses packaged noodles, since making ramen noodles from scratch is a long and complicated process.

SUPEREASY RAMEN, By RII

Start to finish: 20 minutes

Servings: 5

INGREDIENTS:

Five packages ramen noodles (120 grams or about 4 ounces each)

7.5 cups water

Half a cup soy sauce

5 tablespoons Japanese mentsuyu soup base sauce

2 tablespoons oyster sauce

2 tablespoons chicken soup stock

3 tablespoons chicken oil

1 tablespoon sesame seed oil

Some grated garlic and grated sesame seeds

Boil the water in a large pot. Add the sauces and other ingredients to the boiling water. Then add the noodles and cook until tender. Add your favorite toppings, such as chopped green onions, canned or packaged “menma” bamboo shoots and a sliced boiled egg. Serve in a bowl.

A Japanese Town, Frustrated by Overtourism, Is Blocking Its Instagram-Famous View of Mt. Fuji

F or months, Fujikawaguchiko, a Japanese resort town, has been swarmed with tourists eager to soak in the views of Mount Fuji, the country’s tallest mountain. The visitors have also taken a particular interest in one specific parking lot, which offers a picturesque view of the famed volcano in the background of a convenience store.

As the spot surged in popularity after earning a reputation on social media for being “very Japanese,” a local official told AFP , throngs of tourists have wreaked havoc, sometimes parking their cars without permission, leaving litter behind, and even climbing onto the roof of a nearby dental clinic in hopes of a better vantage point for the perfect shot. 

Now, residents of Fujikawaguchiko are taking matters into their own hands, armed with plans to install a big barrier to block the view of the mountain. As early as next week, construction will begin for a mesh net measuring 2.5 meters (8 feet) high and 20 meters (22 yards) long. 

“It’s regrettable we have to do this, because of some tourists who can’t respect rules,” the official said, adding that the screen will stay in place until the situation eases.

The announcement comes as Japan, which was already grappling with overtourism before the pandemic, is increasingly desperate to rein in rowdy visitors amid record tourism numbers. In March, monthly visitors crossed the three million mark for the first time, while tourist expenditure in the first quarter of 2024 also set a new record at 1.75 trillion yen (over $11 billion).

Last month, Kyoto authorities banned visitors from walking around the famed narrow alleyways of its geisha district in Gion, after tourists were reported photographing and touching the kimonos of traditional entertainers despite signs warning them to refrain from doing so. 

And earlier this year, Yamanashi, the prefecture where many hikers begin their ascent of Mount Fuji announced that they would start charging ¥2,000 ($13) entry fee for those climbing the mountain—an attempt to curb congestion on the trails.

Across the world, the revival of tourism has helped give a massive boost to local economies, but also brought headaches to local communities. This week, Venice rolled out an experimental policy to charge day visitors a fee to access the historic city center, and the Indonesian island of Bali started imposing a tourist tax at the start of this year.

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Spurs in Japan

Tottenham Hotspur will be returning to Japan for the first time in 33 years this summer.

The Club will play reigning J1 League champions Vissel Kobe at the Japan National Stadium on Saturday 27 July as part of our preparations for the 2024/25 season.

The Club first visited Japan in 1971, when we embarked on a post-season tour to play three matches against an All Japan XI in our first visit to Asia. The last visit came in 1991 after having won the FA Cup when we took part in the Kirin Cup.

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Saturday 27 July, Japan National Stadium

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As is Club tradition, players and staff will be engaging with our fans, supporting good causes, and celebrating local culture throughout our time in Tokyo. This will include meeting with our three Official Supporters’ Clubs representing Japan: Japan Spurs, Osaka Spurs & Kobe Spurs.

Alongside this, the Club’s Global Football Development coaches will deliver our renowned technical programme for local young players and coach education workshops, showcasing the authentic training methods developed within the Club’s Academy, helping young players to reach their full potential.

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