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About Tourism EXPO Japan

About tourism expo japan 2024.

Tourism EXPO Japan（TEJ） was launched in 2014 as a comprehensive travel event. One of the world's largest annual travel festivals brings together countries and regions from around the world and destinations from all over Japan.

Tourism EXPO Japan 2024 will take place at Tokyo Big Sight in September this year, and the main theme of the event is "Travel, An Encounter With New Value Awaits”. Travel brings new encounters to everyone. Why not experience such encounters? In addition, as last year, a special area will be set up for the Expo 2025 Osaka, Kansai, Japan to convey the charm of the event.

Let’s enjoy together the latest information from around the world, dances, culture, and performances that can only be seen in the destinations, as well as the latest contents from around Japan that you have yet to experience, gourmet foods unique to the area, and other exciting and unlimited experiences.

Look forward to new encounters at the TEJ2024!

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Beyond Luxury produced by JAPAN TOURISM ASSOCIATION.

Connecting Japan's beautiful regions to the world 10,000 years from now.

Our goal of Travel Tourism is to “interpret” the world, not with material values, but with spiritual values. Our senses and sensibilities are sharpened. Even if you see the same thing, you will see the world differently. We will bring you such a special journey. Not bustle, but tranquility; not quantity, but quality; not opulence, but a connection that transcends time and space. The essential JAPAN TOURISM will be with your life.

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We offer experiences of genuine authenticity and a deep sense of satisfaction and togetherness.

Transform your life.

We produce joys of connecting with the world and the dynamism of changing from the inside out.

We convey the undiscovered charms of Hokkaido and Japan to the world and connect them to the next generation.

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I have worked in diverse fields: architect, e-commerce designer, Japanese food culture producer, and hometown tax producer. The driving force behind all of these activities has been to share the beautiful culture and nature of my native Hokkaido and Japan with the world and to connect them to the next generation. JAPAN TOURISM ASSOCIATION is not just an experience service, but a “co-creation platform” that weaves beautiful regions together with people around the world through travel. We would be more than happy to enhance the quality of your life through this opportunity. Let's open the door to a new world together.

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JAPAN TOURISM ASSOCIATION will contribute to the happiness of as many people as possible by pursuing the material and spiritual well-being of all employees and providing our customers with the best service overflowing with smiles and sincerity. By doing so, we aim to maximize our corporate value and contribute to the economic and cultural development of Hokkaido and Japan.

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令和６年度第１回TCVBミーティング開催についてご案内申し上げます。 今回は「建造物のライトアップの始め方と成功のコツ」がテーマです。 ・建物を美しくライトアップしたいけどやり方が分からない。 ・ライトアップするとどんな良い効果があるの？ ・ライトアップの費用を支援してくれる助成金を知りたい。 といった方におすすめのセミナーです！ 第一部：講演「事例から見るライトアップの勘どころ」 アーキテイメント株式会社　取締役　　　　　　　　　　　外川　真吾 氏 　 〃　　　　　　 照明設計統括部マネージャー　副島　佳子 氏 照明演出のコンセプト立案から予算に応じた実装までをワンストップで手掛ける。 歴史的建造物、商業施設、庭園など、多様な空間の夜の価値向上を照明を通じて実現。 主な実績： 大阪城天守閣ライトアップリニューアル、川崎市役所本庁舎 協力： カラーキネティクス・ジャパン株式会社 第二部：講演「東京カメラ部の視点でのライトアップのコツ」 東京カメラ部株式会社　代表　塚崎　秀雄　氏 東京カメラ部代表。カーニー、ソニーなどを経て起業。2012年に立ち上げた「東京カメラ部」をグループ全体で延べ560万人が集う日本最大級の写真愛好家コミュニティーへと成長させる。そのノウハウを活かして観光支援やライトアップコンサル、SNS運営を多数受託。 第三部：ライトアップ関連助成金の紹介 【開催日時】 　５月17日 （金）15:00～16:45 【開催方法】 　オンライン（Zoom） 【参加費】 　TCVB賛助会員：無料 　TCVB非賛助会員（一般）：2,500円/名 【お申し込み】 https://passmarket.yahoo.co.jp/event/show/detail/021ji9djcbp31.html ※締切：5月15日（水）

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勢原市大山・写経とヨガのワンデイリトリート　TABITOウェルネスプログラムテストラン1回目　開催のご報告 ◆主催：ヨガ講師吉村郁子先生　　◆会場：大山の宿坊東學坊 サスティナブルな旅と暮らしのWebマガジンTABITO Japanでは、2025年の本格稼働を目標に、ウェルネスプログラム※のテストランを開始し、2024年3月16日（土）に、ヨガ講師・吉村郁子先生主催（企画立案）による、大山の東學坊（神奈川県伊勢原市）での「写経とヨガのワンデイリトリート」を開催しましたことをご報告申し上げます。 《主催者》ヨガ講師・吉村郁子先生 神奈川県を拠点に、ヨガの指導を行い、全国各地でヨガリトリートを開催されています。 なお、吉村郁子先生には、2023年よりTABITO 旅ライター及びウェルネスに関するコラムを担当いただいております。 今回の写経とヨガのワンデイリトリート開催にあたっては、吉村郁子先生のヨガ受講生の方が多く参加され、開催前に吉村先生が参加者の方にヒアリングをするなど、プログラム内容を丁寧に練り上げていただきました。 《今回の会場》ワンデイリトリート会場となった東學坊は、伊勢原市大山で創業400年の歴史ある神殿を構える神社系の宿坊です。 参拝前のお祓いを受けることができる他、写経や外風呂と内風呂の入浴ができる（東學坊で食事を摂られた方は無料）など、宿泊者だけでなく、日帰りの旅行者でも気軽に施設を利用することができる貴重な宿で、ワンデイリトリートを実施致しました。 TABITO Japanでは、2025年のウェルネスプログラム専用サイト稼働の準備を進めております。テストラン期間中（2025年3月までを想定）のウェルネスプログラムについては、TABITO協力という形で実施・及び各プログラムへの参加を行う予定です。 TABITO ウェルネスプログラムについて TABITO Japanでは、①宿泊施設や、イベント会場などの収容施設、②ヨガやトレッキングなど、アクティビティを実施する主催者、③旅行会社等の観光事業者、④旅行者いずれもが、オプショナルツアーに該当するアクティビティ等を企画し、参加者を募ることが出来きる、専用サイトを立ち上げるビジョンです。 インバウンド旅行者やインセンティブ旅行等の企業をメインターゲットにしつつ、かつ企画実施の周辺地域にお住まいの方や、マイクロツーリズム対象の旅行者など、異なるユーザー層が同じ企画に参加できるよう、TABITOウェルネスプログラムのテストランを重ねながら本稼働を目指します。 TABITO ウェルネスプログラム（テストラン参画）ご希望の事業者様、アクティビティ主催者様など、お気軽にお問合せください。企画の持ち込みも歓迎致します。 TABITOウェルネスプログラムに関するお問合せは、下記メールアドレスまでご連絡をお願い致します。 [email protected]

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Japan Travel and Tourism Association made a business tie-up with UNWTO

Japan Travel and Tourism Association signed a MOU on a business tie-up with the United Nations World Tourism Organization (UNWTO) in Madrid on December 17 2015 to work together for the UNWTO’s programs, supports to UNWTO, delivery of tourism information of Japan to the world, joint researches and development of human resources.

Photo: Japan Travel and Tourism Association President & COO Yoichi Minami (left), UNWTO Secretary General Taleb Rifai (right)

Japan Travel and Tourism Association became an official affiliated member of UNWTO in September 2015. Through the partnership, Japan Travel and Tourism Association is trying to play a role as a bridge between local regions of Japan and the world.

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Japan's national tourism budget for fy2016 increases by 2.4 times to 24.5 billion jpy, tokyo is the 7th city with airbnb bookings on 2015 new year’s eve, latest news, jr tokai, a train operator of japan, will introduce luxury private rooms in tokaido shinkansen bullet train for executive passengers, jal and ana have received around 10% more international flight bookings for this coming golden week holiday period, japanese outbound travelers still recovered slowly to 1.2 million in march 2024, international visitors to japan exceeded 3 million in march 2024 for the first time, boosted by cherry blossom, ana begins serving complimentary in-flight internet access even to  international flight business class passengers .

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TOP Collaborative Research Collaborative Research Archives Japan Travel and Tourism Association

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In the last couple of years, the increase of foreign visitors to Japan has been far beyond expectation. One of the targets like 20 million visitors in 2020, the year of the second Tokyo Olympic games, was almost achieved in as early as 2015. Thus, the tourism draws unprecedented attention as the next leading industry. Notwithstanding, there is room for improvement, for example; Japan has not yet addressed the maximum potential of attracting visitors in terms of world standards; the infrastructure and mindset of entertaining foreign visitors are far from adequate. Not only inbound trips but also outbound and domestic tours of by Japanese people should be encouraged and promoted. This program will invite individuals from the top levels of management in the tourism industry or academic institutions with the aim of providing lectures that will help students to understand the tourism industry from both the theoretical and practical perspectives and to be leaders who implement the changes in the tourism industry.

• Yoshikazu MAEGAWA Associate Professor

List of lecturers: Tourism Agency executive, Kyoto City Mayor, executives of airlines, executives of popular theme parks in the east and west of Japan, a general manager of a Japanese-style hotel in Kyoto, and a hospitality business consultant, etc.

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JAPAN ASSOCIATION OF TRAVEL AGENTS (JATA)

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An association sanctioned by the Minister of Land, Infrastructure, Transport and Tourism based on the Travel Agency Law, the Japan Association of Travel Agents (JATA) seeks to improve the quality of services provided to travelers to and from Japan. It contributes to the development of the travel and tourism industry through a variety of activities including disseminating information, encouraging cooperation among members, and promoting the development of businesses and legislation that will benefit the membership and the industry at large.

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New JAL chief concerned about yen’s ‘excessive’ weakness

The continual decline of the yen against the U.S. dollar in recent weeks has been “excessive,” sparking concerns that it is discouraging outbound travel from Japan, especially among younger Japanese travelers, Japan Airlines' new chief executive said.

The yen dropped past the closely watched ¥155 level against the dollar on Thursday to a new 34-year low, fueling speculation that the government might intervene soon.

Because a lot of expenses for the airline are in foreign currencies, "we often discuss (with other companies) that (a dollar exchange rate of) around ¥130 level would be good.”

She also pointed out that while the yen’s fall is helping spur inbound tourism, it is curbing demand for overseas travel for people in Japan. The ratio of inbound and outbound travel demand is about 6-to-4, she said.

“I personally think this is a major issue considering the future of Japan. Young people need to have various experiences (by traveling abroad) but they are not leaving Japan,” Tottori said.

JAL hopes to offer measures that will encourage more people to travel overseas but it will still need to raise ticket prices mainly for international flights to reflect rising costs, including currency swings, she said.

“However, I think it is important to improve the quality of service” when increasing ticket prices, she said.

As JAL chief, Tottori plans to strengthen some measures to cope with Japans declining population.

“Although the number of passengers on domestic flights is returning (to pre-pandemic levels), it is not likely to increase any further, to be honest,” she said. “We are thinking of downsizing our fleet a bit to maintain our domestic network.”

To stimulate domestic travel demand, JAL will boost efforts to help residents in major cities to connect with people in rural areas in hopes that it will motivate them to visit those areas, Tottori said. For instance, JAL has introduced programs where people can stay in towns in Iwate, Akita and Kagoshima prefectures for two weeks to experience farming and discuss how to deal with local issues.

Tottori also stressed that JAL will stick to its plan of purchasing jets from Boeing, which has been facing increased scrutiny following a January incident in which a fuselage panel blew off mid-flight.

JAL announced last month that it plans to order 42 new Boeing and Airbus jets with the aim of strengthening its international network.

"We have a long business relationship and a trusting relationship,” she said. “We believe Boeing will be able to overcome the troubles.”

Having started her career in 1985 at Japan Air System, which merged with JAL in 2004, Tottori climbed to the top of the airline after serving as a flight attendant and heading the flight attendants and customer experience divisions.

Given that she has spent a long time in the field, she listed among her strengths as a business leader her understanding of what it is like to be on the ground and her risk and resource management skills.

But she admits that she lacks experience in running a major business.

“This is actually my first experience in business management ... but there are people around me with experience in this area, and I would like to work closely with them,” Tottori said.

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【Notice of Proposal Competition】Co-Op Marketing Project with Tour Operators and Travel Agencies for the U.S. Market in FY2024

The objective of this project is to improve the reservation rate of travel products for Japan by conducting a co-op marketing project with tour operators and travel agencies handling inbound travel products to Japan in the United States.

Period of delivery of the Request For Proposals：From April 23, 2024 until 5pm, May 28, 2024 (must be received by Eastern Daylight Time)

Deadline of submission of proposal：By 5pm, May 28, 2024 (Eastern Daylight Time)

The Request For Proposals will be delivered by hand or via e-mail. If delivery of the Request For Proposals is desired, please contact [email protected] in advance.

Please see details below.

▼Notice of Proposal Competition

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