sa tourism marketing manager

• Business Management, Strategy and Planning , Tourism Management and Administration

Tourism Marketing Manager

What is a Tourism Marketing Manager?

A Tourism Marketing Manager will work for a tourism company, coach or tour company, or other tourist related organisation.

They will be in charge of the marketing and advertising campaigns for these companies. 

A Tourism Marketing Manager must be confident and able to put the company first and make sure it gets all the advertising and exposure possible.

This is an important position in the company as your work and input will directly influence the growth of the company.

What does a Tourism Marketing Manager do?

• plans the days schedule
• works on and writes copy for brochures
• attends shows like the Indaba Travel Show
• liaises with official tourism organisations

Are you … ?

• interested in tourism and marketing?
• a good communicator?
• computer literate?
• a person with great inter-personal skills?
• able to deal with stress?
• able to stick to deadlines?
• able to write articles for publication?
• a multi-tasker?

How do I become a Tourism Marketing Manager?

A marketing management course (certificate, diploma or degree) are available from various colleges and universities ranging from 6 months to 3 years. 

These courses will include brand awareness and development, aspects of marketing, marketing techniques, the 4 ‘P’s of marketing (product, promotion, place and price) and how to implement a marketing strategy. 

Basic computer training is essential.

• CLICK HERE  to check for a training institution near you to see what they offer.
• Make sure you understand their entry requirements for each course.
• To avoid scams , make sure your institution is registered with the Department of Higher Education.  
• CLICK HERE   to check accredited Private Higher Education Institutions. 

OTHER CAREERS TO CONSIDER: Advertising Manager … or …  Brand Manager

Is becoming a Tourism Marketing Manager the right career choice for me?

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SA Tourism strengthens marketing team with new CMO, Thembisile Sehloho

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Sehloho joins South African Tourism from Tiger Brands, where she served as the marketing director and played a pivotal role in shaping and redefining some of South Africa's most beloved household brands. She has also worked on AVI’s Bakers and Willards brands.

Proven track record of driving market share and growth

With a proven track record of driving market share and growth through innovative brand strategies, Sehloho's expertise will be instrumental in elevating South African Tourism's marketing initiatives.

Sehloho began her career at Unilever in finance before joining Tiger Brands in the early stages of her career from where she moved to AVI before returning to Tiger Brands.

She holds an impressive academic background, including an MBA in Leadership and Innovation from the University of Edinburgh and a BCom in Accounting from the University of Johannesburg (UJ).

Additionally, she has completed certificates in Strategy Development from Wits and Advance Commercial Acumen from the Gordon Institute of Business SciencBusiness School (Gibs).

Tiger Brands' Fatti's & Moni's and The Odd Number: A marriage of passion

Danette Breitenbach   11 Apr 2023

Harnessing the power of storytelling

"As Thembisile assumes her new role as CMO, I am confident that her strategic vision, leadership skills, and profound brand and marketing knowledge will drive our marketing initiatives to new heights," says Nombulelo Guliwe, chief executive officer of South African Tourism.

"It is an honour to be entrusted with the role of marketing our beautiful country. As I embark on this new journey, I am excited to be able to use marketing to harness the power of storytelling allowing us to connect with local travellers, encouraging them to explore their country, as well as invite travellers from our key source markets and beyond to come explore and experience Mzansi," says Sehloho.

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• Sandton, Gauteng
• Posted 1 month ago
• Market Related ZAR / Month

MARKETING AND COMMUNICATIONS MANAGER

(B2B CHANNEL DISTRIBUTION) 12 MONTHS FIXED TERM CONTRACT

We’re excited to offer an opportunity for a Marketing and Communications Manager: B2B Distribution Channel for the Africa Central, East, and Land Hubs at our Head Office in Sandton. If you’re passionate about the African continent and have the required skills and experience, we encourage you to submit your application.

Purpose of the Role Strategy implementation of the brand affinity initiatives, viz to work with the Regional Marketing and Communications Manager: Africa Central, East, and Land Hubs (CEL) to implement the Annual Operational Plan (AOP) for the B2B Distribution Channel Initiatives. These tactical strategies and activities will build the brand’s reputation, develop strategic alliances, increase market share, and drive positive conversion.

KEY OUTPUTS: B2B Distribution Channel Initiatives Strategy Implementation • Provide input into localising the global channel strategy and developing a marketing plan and tactics; • Drive and manage the timely delivery of B2B distribution channel marketing and communication projects and related activities; • Liaise and manage the marketing aspects of the travel trade distribution channel projects and related activities; • Partnership Development: Source and analyse potential collaborative corporate relationships for in-country tactical brand activations; • Manage the brand activation agencies in-country to deliver on their KPIs relating to distribution channel activities; • Collect and analyse data trends to improve and drive brand affinity and conversion; • Product Development: oversee the creation of new, unique and VFM travel offers based on market intelligence and aligned with the “Big Things to be done”; • Track and analyse project results with the Regional Trade Relations Manager to modify approaches to increase effectiveness and meet market demands; • Oversee planning and coordination of the marketing aspects of the distribution projects and activities; • Drive engagement and conversations with the B2B Distribution Channel community and establish brand loyalty; • Identify tactical and relevant opportunities to engage with the B2B Distribution Channel community; • Manage procurement processes for relevant projects. B2B Regional Marketing Activities Planning, Management and Reporting. • Research and design compelling tactical brand experientials and activations in collaboration with key B2B Game Changers, influential media, Missions, corporate partners, and travel trade associations; • Work with copywriters and designers to ensure online and offline B2B content is informative and appealing (Tools = MeetSA Portal, Sabaweli Newsletter & WhatsApp Communities); • Suggest new and innovative ways to attract prospective corporate partners for joint promotions; • Create marketing material in line with B2B distribution channel marketing plans; • Interpret and prepare B2B distribution channel initiative briefs so they are ready for communication agencies; • Monitor and report on the effectiveness of the B2B distribution channel marketing initiative campaigns; • Sharing and consulting with internal stakeholders on the strategic path to achieving the brand vision; • Measure and report the performance of distribution channel marketing campaigns, gain insight, and assess against goals; • Compile and submit monthly reports. Business Media and Reputation Management • Plan proactively and assist in managing the development and implementation of the distribution channel PR and leverage opportunities for traditional and non-traditional trade interactions and broader reputation management. Stakeholder Engagement and Communication • Collaborate closely with the key internal stakeholders, i.e. Africa Central, East, and Land Hub Regional Trade Manager, MICE Sales Manager, and Global Trade Relations Manager to increase impact and drive competitive advantage; • Establish and maintain relationships with key external stakeholders (in the value chain) through collaboration and partnerships to promote destination South Africa and maximise the overall long-term value of the brand and the organisation; • Assist in the management of the Regional Marketing and Comms Officer.

Qualifications and Experience • Marketing degree in Sales Marketing, PR, Brand Experiential Marketing, Tourism Management or Equivalent; • 5-8 years collective working experience of which 3 years’ experience at a junior and/or middle management level; • Experience in B2B marketing management and stakeholder management. • Experience in brand experiential implementation; • Strong PR and Communication skills and experience in Tactical marketing campaign creation and execution.

KNOWLEDGE AND UNDERSTANDING OF: • Performance monitoring, evaluation, and reporting frameworks, systems, and processes. • Communications and information management legislative requirements. • Public Service systems. • Knowledge and understanding of all relevant legislation and regulations that govern the Public Service including the PFMA and Treasury Regulations, the Public Service Act, and the Labour Relations Act. • Knowledge of Corporate Governance principles and practices.

Please send your detailed C.V. to : [email protected] Closing date : 8 March 2024

No late applications will be accepted

Should you have not heard from us within three weeks after the closing date, kindly consider your application unsuccessful.

• Previous Regional Field Visual Merchandiser
• Next Administrative Coordinator – SA Tourism

Unlocking South Africa’s Tourism Potential for Travel Marketers

Embark on a journey through South Africa’s tourism landscape. Discover the power of keyword research, top destination priorities, inbound markets, and SEO success. Learn how South Africa is making a resilient comeback in 2023. Join us in unlocking the travel marketing opportunities for your international tourist markets. Discover how to package and target your offerings to drive increased bookings.

In this article:

Unlocking South Africa’s Appeal for International Tourists: Insights and Marketing Strategies The Significance of Keyword Research Unveiling Top African Destination Priorities Inbound Tourist Markets to South Africa Tailoring Experiences for SEO Success South Africa’s Tourism Renaissance: A Resilient Comeback in 2023 Unlocking Opportunities with BlueMagnet: Your Partner in Travel Marketing Success

Unlocking South Africa’s Appeal for International Tourists: Insights and Marketing Strategies

In the ever-evolving landscape of the global travel and hospitality industry, South Africa has emerged as a shining jewel. With the internet becoming the go-to resource for trip planning and bookings, the role of online marketing and search engine optimisation (SEO) cannot be overstated.

In this article, we’ll explore key insights from various reports and discuss how travel marketers should adapt their strategies to tap into the lucrative inbound tourist markets to South Africa.

The Significance of Keyword Research

Keyword research i s the foundation of a successful digital marketing strategy. It helps businesses understand the words and phrases potential customers use when searching online. BlueMagnet’s recent comprehensive research on international search trends for African travel destinations , analysed over 2,300 potential search term variations across ten popular destinations in Southern Africa and the Indian Ocean Islands. This meticulous process revealed over 1,000 search terms with significantly high search volume potential from international tourist markets.

Unveiling Top African Destination Priorities

Looking at the global search volume breakdown of these keywords, BlueMagnet found that searches for the broader African continent, as a region, capturing the most substantial share (23%) in online searches. Of the ten popular destinations analysed, South Africa secures the top spot as the most searched destination on Google, commanding a noteworthy 18.5% of the overall search volume. Other African nations like Botswana, Tanzania, and Uganda exhibit robust search volumes as well.

Marketing Tip : Prioritise optimised content for Africa as a whole, followed by South Africa and Botswana. Targeting Tanzania and Uganda is advisable due to their popularity, offering the potential for faster lead generation.

Video Credit: Courtesy of SA Tourism

Inbound Tourist Markets to South Africa

South Africa’s appeal to international tourists is undeniable, with a particular attraction for American visitors. However, to harness this potential fully, it’s crucial to understand the broader landscape of target tourist markets. The United States plays a dominant role, generating a substantial 76% of the total search volume. Beyond the United States, Australia and France emerge as primary target markets online. For Africa as a whole, France is the second most active search market after the United States, with Switzerland also showing interest in African destinations.

Tailoring Experiences for SEO Success

To captivate international tourists and entice them to explore South Africa , an array of captivating attractions awaits. From thrilling Wildlife Safaris offering the chance to encounter the Big Five and other captivating creatures in their natural habitats, to the allure of Cape Town renowned for its breathtaking scenery and iconic landmarks. Delight them in the charm of Wine Tours , where you can showcase picturesque vineyards and delightful wine-tasting experiences.

For the tourist who seeks heart-pounding Adventure Tourism , highlight bungee jumping and thrilling shark cage diving as adventure activities. For those seeking a deeper cultural connection, delve into Cultural Tourism, feature South Africa’s rich heritage by demonstrating enlightening visits to museums and historical sites. To maximise the allure of these experiences, these experiences should take centre stage on websites and seamlessly integrate into marketing and advertising strategies when targeting international travellers interested in discovering the wonders of South Africa.

Keyword research and strategic SEO are indispensable tools in the competitive travel and hospitality industry. By understanding the preferences and search behaviours of their target markets, African Travel Companies can unlock new opportunities, enhance their online visibility, and ultimately attract more customers to explore the beauty of the African continent, with South Africa shining brightly on their travel radar.

South Africa’s Tourism Renaissance: A Resilient Comeback in 2023

While keyword research and advanced Travel SEO play a vital role in attracting tourists, it’s equally important to understand the current state of South Africa’s tourism industry. Recent data from Statistics South Africa reveals a remarkable resurgence in South Africa’s tourism sector.

In the first half of 2023, South Africa witnessed a surge in tourism, with more than 4 million tourists gracing the country’s landscapes. This represents a robust 78.2% growth compared to the same period in 2022. However, it’s worth noting that South Africa is still operating at 80% of its pre-pandemic capacity when it welcomed over 5 million tourists during the first half of 2019.

The African continent remains a significant wellspring of tourists for South Africa, with over 3 million visitors crossing its borders in the first half of 2023. This marks an impressive 79.9% surge when compared to the same period in the previous year. However, South Africa’s allure stretches well beyond the African continent, as it experiences a surge in visitors from diverse regions worldwide, including North America, Australasia, Asia, Europe, Central & South America, and the Middle East.

Looking ahead, South Africa’s unwavering commitment to inviting travelers worldwide to explore its diverse landscapes, rich cultural heritage, unique wildlife, and expansive open spaces is evident. The Tourism Sector Recovery Plan is not only gaining momentum but also fueling sustained and accelerated economic growth. South Africa stands open and ready, extending a warm invitation to tourists from across Africa and around the world, inviting them to partake in the rich tapestry of cultures and heritage it offers. Recent accolades have further cemented South Africa’s position as a premier tourist destination, enhancing its appeal to international travelers.

In conclusion, South Africa’s tourism industry is firmly on the path to resurgence, presenting significant opportunities for travel marketers to tap into the growing global interest in this remarkable country. By aligning travel marketing strategies with the latest data and trends, travel companies can play a pivotal role in propelling South Africa’s tourism renaissance to new heights.

Unlocking Opportunities with BlueMagnet: Your Partner in Travel Marketing Success

As you embark on your journey to unlock the full potential of South Africa’s vibrant tourism landscape, remember that BlueMagnet is your trusted partner every step of the way.

Whether you’re looking to commission Comprehensive Keyword Research to boost your online visibility, gain access to the entire “ African Destination Travel Research 2023 Report ” or seek expert guidance in enhancing your Travel SEO and aligning your website’s user journeys with invaluable research data, BlueMagnet can help you thrive in this dynamic industry.

Reach out to us today, and let’s embark on a remarkable journey together to captivate the hearts of tourists worldwide.

Contact us now to take your travel marketing strategies to new heights!

Reference Sources: BlueMagnet. (February 2023). “ African Destination Travel Market Research.” South Africa’s Department of Tourism. (July 2023). “Tourism on the rise as more than 4 million tourists visit South Africa in the first half of 2023.”  Statistics South Africa. (May 2023). “South Africa’s Tourism on the Rebound: Insights from 2022.”

Related Posts

Responsible tourism marketing: world tourism day & sa tourism month 2023, navigating the tourism industry: the digital marketing advantage, sustainable safaris, conservation travel, and ecotourism marketing.

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Here at the South Australian Tourism Commission, we do things a little differently. 

South Australia is our passion – a place where we win hearts, grow futures and change minds. 

We work as a team to share the very best of our Great State across our country, and the world – to deliver outstanding results for the tourism industry. 

We are a government agency responsible for leading and growing South Australia’s visitor economy. Achieving our goals is made possible thanks to the passionate and curious team of people who work here. The majority of our team is based in Adelaide – however, we have experts based around the world who help promote South Australia as a leading tourism destination internationally.

To find out more, see our purpose and mission . You can learn more about our business groups , including Events South Australia, Marketing, and Destination Development.

Rich in diversity, with a wide range of roles, responsibilities and clients, the South Australian Government employs more than 100,000 South Australians, making it the largest employer in the state. Visit iworkfor.sa.gov.au for more information and to view jobs across the SA public sector.

Find out more about our values and what it’s like to work at the SATC.

We thrive on taking risks and enjoy stepping outside our comfort zone. We embrace ambiguity and fail fast to learn. We’re confident, brave and always back ourselves to deliver what we say we will.

WOMADelaide 2018, Botanic Park, Adelaide Image Credit: Grant Hancock

We never settle for simply scratching the surface. We’re hungry for knowledge, fresh ideas and innovations.

We’re innately curious at heart. We ask the right questions to get the right outcomes and go the extra mile to deliver them.

Coober Pedy, Flinders Ranges & Outback Image Credit: Callum Jackson

We have a passion for excellence and exceeding expectations. We all want South Australia to be the very best it can be and work with dedication, spirit and intensity to achieve our goals. We care for those around us and actively energise and support one another.

Port Lincoln, Eyre Peninsula Image Credit: Jem Cresswell

We believe there’s nothing we can’t do as a team. Relentlessly positive and always confident and resourceful in the face of challenges, we have bold aspirations and go after them with optimism, tenacity and purpose.

Port Noarlunga, Fleurieu Peninsula Image Credit: Luke Greaves

Why choose us?

A wide range of employee benefits are also available including:

• Chance to volunteer and participate in SATC events like the internationally renowned Santos Tour Down Under
• Opportunity to join a fun and active social club
• Professional development and study assistance
• Access to a free and confidential employee assistance program
• Annual flu vaccinations
• Casual Fridays (with a gold coin donation towards a nominated charity).

APPLICATION GUIDANCE

We seek people whose skills, knowledge and experience will enable the success of our goals as well as people who thrive working as part of a team and who share our love of South Australia.

Our position descriptions are carefully considered and the essential and desirable criteria outline what we are looking for from a candidate. Candidates are shortlisted on the basis of how well they fulfil the criteria: you must provide examples to demonstrate your ability to meet these in your application. Pay close attention to what is requested from applications in the job advertisement - some will require more detail than others.

We provide detailed position descriptions to give candidates a clear indication of the role, however a contact name is also listed if you require additional information prior to applying.

We ask that applications are received either as .doc, .dox or .pdf files. We don’t have any requirements regarding the layout of your application; you should choose a layout which best showcases your suitability for the role and most importantly addresses the criteria listed in the position description.

Given we usually receive a very high response rate to our vacancies, we do ask that:

• Covering letters are kept to a maximum of two pages
• CVs are kept to a maximum of four pages 

It is important to ensure your application is received before the closing date and is sent to the contact/address listed on the job advert.

Applications sent directly to the  [email protected]  inbox will receive an automatic acknowledgment when received, however due to the large number of applications received only those applicants short listed by the Selection Panel for an interview will be contacted further.

Student placements

We recognise the importance of developing emerging talent and supporting the next generation of tourism professionals from South Australia. We work with local higher education providers to offer placements to students currently enrolled in courses related to tourism, marketing and events.  

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South African Tourism appoints Nomasonto Ndlovu as the new Chief Operations Officer

S S outh African Tourism (SA Tourism) is delighted to announce the appointment of Ms. Nomasonto Ndlovu as the organisation’s new Chief Operations Officer. Nomasonto will officially commence her role on 1 July 2022.

Nomasonto is currently employed by Transnet in the capacity of Executive Manager: Tourism, Heritage & Hospitality, a role she has occupied since November 2020.  She has gained extensive experience in Marketing Operations, Brand Management, Communications, Stakeholder Management and Media Relations. She has held various leadership positions in the tourism sector including her role as Global Manager: Business Tourism when she was previously at SA Tourism between 2008 and 2012, before joining the City of Tshwane as Strategic Executive Director Communications, Marketing & Events.  Prior to joining Transnet, Nomasonto was at the helm of the Limpopo Tourism Agency in the position of Chief Executive Officer. A well-respected public speaker, content creator and opinion leader in the tourism industry, Nomasonto also mentors young upcoming tourism professionals.

“Our plans for the recovery of the tourism sector are well underway. As we move towards ensuring that we achieve this goal for our organisation and the greater tourism sector, it is important that we have strong leadership at SA Tourism. I am thrilled to welcome Nomasonto back to SA Tourism. Given her experience and expertise, I am confident that her extensive knowledge will be invaluable and will help SA Tourism achieve its mandate.  I wish her every success in her new role at SA Tourism,” said Acting Chief Executive Officer, Themba Khumalo.

“The time to re-engineer the global positioning of South Africa and the rest of the African continent has come, and should be led by SA Tourism. It is time for the re-birth of the industry and the recalibration of the people in the sector and I am looking forward to being a part of this,” said Ndlovu.

______________________________________________________________________________

For media enquiries, please contact:

Thandiwe Mathibela at South African Tourism        

GM: Global PR, Communications and Stakeholder Relations

Email: [email protected]   OR [email protected]

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