How to enable Safari push notifications on iPhone or iPad

iOS 16.4 lets you optionally receive Safari push notifications, but the process isn't straightforward.

Back in 2022, Apple promised to introduce a long-overdue feature in 2023: Safari push notification support on newer versions of iOS 16 and iPadOS 16 . And the day has finally come.

If you have a recent iPhone , such as the iPhone 14 Pro Max , or an iPad running version 16.4 or later, you can follow the steps below to enable Safari push notifications for specific websites. By doing so, you will receive alerts similar to those of native iOS apps, helping you know when your favorite websites publish timely content.

  • Launch the Settings app on your iPhone or iPad running iOS/iPadOS 16.4 or later.
  • Scroll down and navigate to Safari.
  • Click Advanced and then Experimental Features .
  • You will find a Push API toggle at the bottom of the list. Make sure it's enabled.
  • Now launch the Safari app and visit the website you'd like to receive push notifications from. Note that the website has to support push notifications for this feature to work. For demonstration purposes, we will be choosing Twitter.
  • Tap on the Share button in the middle of the bottom bar
  • Choose Add to Home Screen .
  • Optionally rename the web app, then tap Add in the top right corner.
  • It will now appear on your Home Screen as a native app. Launch the newly-added web app.
  • Find the website's notifications settings and enable push notifications.
  • iOS will ask for your permission to enable them.

Now, the web app will be able to notify you as long as you keep it on your Home Screen. If you delete it, then the permission is revoked automatically, and you won't be able to receive alerts from it until you add it again.

As you can see, the process to enable Safari push notifications on iOS and iPadOS is more complex when compared to macOS because you need to add the web app to the Home Screen for it to work. On new Macs , you can just allow or deny website permissions without needing to bookmark it in any way. Regardless, it can be done now on newer versions of iOS 16.

Web Push for Web Apps on iOS and iPadOS

Feb 16, 2023

by Brady Eidson and Jen Simmons

Today marks the release of iOS and iPadOS 16.4 beta 1, and with it comes support for Web Push and other features for Home Screen web apps.

iPhone Lock Screen showing a notification arriving

Today also brings the first beta of Safari 16.4. It’s a huge release, packed with over 135 features in WebKit — including RegExp lookbehind assertions, Import Maps, OffscreenCanvas, Media Queries Range Syntax, @property , font-size-adjust , Declarative Shadow DOM, and much more. We’ll write all about these new WebKit features when Safari 16.4 is released. Meanwhile, you can read a comprehensive list of new features and fixes in the Safari 16.4 release notes .

But let’s set Safari aside and talk about Home Screen web apps on iOS and iPadOS.

Since the first iPhone, users could add any website to their Home Screen — whether it’s a brochure site, a blog, a newspaper, an online store, a social media platform, a streaming video site, productivity software, an application for creating artwork, or any other type of website. For the last ten years, users of Safari on iOS and iPadOS could do this by tapping the Share button to open the Share menu, and then tapping “Add to Home Screen”. The icon for that website then appears on their Home Screen, where a quick tap gets them back to the site.

Web developers have the option to create a manifest file (with its display member set to standalone or fullscreen ) and serve it along with their website. If they do, that site becomes a Home Screen web app. Then, when you tap on its icon, the web app opens like any other app on iOS or iPadOS instead of opening in a browser. You can see its app preview in the App Switcher , separate from Safari or any other browser.

Web Push for Web Apps added to the Home Screen

Now with iOS and iPadOS 16.4, we are adding support for Web Push to Home Screen web apps. Web Push makes it possible for web developers to send push notifications to their users through the use of Push API , Notifications API , and Service Workers all working together.

A web app that has been added to the Home Screen can request permission to receive push notifications as long as that request is in response to direct user interaction — such as tapping on a ‘subscribe’ button provided by the web app. iOS or iPadOS will then prompt the user to give the web app permission to send notifications. Once allowed, the user can manage those permissions per web app in Notifications Settings — just like any other app on iPhone and iPad.

The notifications from web apps work exactly like notifications from other apps. They show on the Lock Screen, in Notification Center, and on a paired Apple Watch.

This is the same W3C standards-based Web Push that was added in Safari 16.1 for macOS Ventura last fall. If you’ve implemented standards-based Web Push for your web app with industry best practices — such as using feature detection instead of browser detection — it will automatically work on iPhone and iPad.

Web Push on iOS and iPadOS uses the same Apple Push Notification service that powers native push on all Apple devices. You do not need to be a member of the Apple Developer Program to use it. Just be sure to allow URLs from *.push.apple.com if you are in control of your server push endpoints.

To learn more about how to setup Web Push, read the article Meet Web Push on webkit.org, or watch the WWDC22 session video Meet Web Push .

Focus support

Notifications are a powerful tool, but it’s easy for people to get into situations where they are overwhelmed by too many of them. Notifications for Home Screen web apps on iPhone and iPad integrate with Focus , allowing users to precisely configure when or where to receive them. For users who add the same web app to their Home Screen on more than one iOS or iPadOS device, Focus modes automatically apply to all of them.

Badging API

Home Screen web apps on iOS and iPadOS 16.4 now support the Badging API . Just like any app on iOS and iPadOS, web apps are now able to set their badge count. Both setAppBadge and clearAppBadge change the count while the user has the web app open in the foreground or while the web app is handling push events in the background — even before permission to display the count has been granted.

Permission to display the badge on the app icon is granted in exactly the same way as other apps on iOS and iPadOS. Once a user gives permission to allow notifications, the icon on the Home Screen will immediately display the current badge count. Users can then configure permissions for Badging in Notifications Settings, just like any other app on iOS or iPadOS.

Manifest ID

WebKit for iOS and iPadOS 16.4 adds support for the id member from the Web Application Manifest standard. It’s a string (in the form of a URL) that acts as the unique identifier for the web application, intended to be used by an OS in whatever way desired. iOS and iPadOS use the Manifest ID for the purpose of syncing Focus settings across multiple devices.

iOS has supported multiple installs of the same web app since the very beginning. We believe the ability for people to install any web app more than once on their device can be useful — providing additional flexibility to support multiple accounts, separate work vs personal usage, and more.

When adding a web app to the Home Screen, users are given the opportunity to change the app’s name. iOS and iPadOS 16.4 combine this name with the Manifest ID to uniquely identify the web app. That way, a user can install multiple copies of the web app on one device and give them different identities. For example, notifications from “Shiny (personal)” can be silenced by Focus while notifications from “Shiny (work)” can be allowed. If the user gives their favorite website the same name on multiple devices, Focus settings on one device will sync and apply to the others as well.

Third-party browser support for Add to Home Screen

In iOS and iPadOS 16.4, third-party browsers can now offer their users the ability to add websites and web apps to the Home Screen from the Share menu.

Applications on iOS and iPadOS present the Share menu by creating a UIActivityViewController with an array of activityItems . For “Add to Home Screen” to be included in the Share menu the following must be true:

  • The application has the com.apple.developer.web-browser managed entitlement
  • A WKWebView is included in the array of activityItems
  • The WKWebView is displaying a document with an HTTP or HTTPS URL
  • If the device is an iPad, it must not be configured as a Shared iPad

As described above, after a user adds to Home Screen, any website with a Manifest file that sets the display member to standalone or fullscreen will open as a web app when a user taps its icon. This is true no matter which browser added the website to the Home Screen.

If there is no manifest file configured to request web app behavior (and no meta tag marking the site as web app capable), then that website will be saved as a Home Screen bookmark. Starting in iOS and iPadOS 16.4, Home Screen bookmarks will now open in the user’s current default browser.

New Fallback Icon

Web developers usually provide icons to represent their website throughout the interface of a browser. If icons for the Home Screen are not provided, previously iOS and iPadOS would create an icon from a screenshot of the site. Now, iOS and iPadOS 16.4 will create and display a monogram icon using the first letter of the site’s name along with a color from the site instead.

To provide the icon to be used for your website or web app, list the icons in the Manifest file — a capability that’s been supported since iOS and iPadOS 15.4 . Or you can use the long-supported technique of listing apple-touch-icons in the HTML document head . (If you do both, apple-touch-icon will take precedence over the Manifest-declared icons.)

New Web API for Web Apps

Besides Web Push, Badging API, and Manifest ID, many of the other new features in Webkit for iOS and iPadOS 16.4 are of particular interest to web app developers focusing on Home Screen web apps. These include:

  • Screen Wake Lock API
  • Screen Orientation API
  • User Activation API
  • Web Codecs API video support

See the release notes for Safari 16.4 for the full list of features.

Are you seeing a bug? That’s to be expected in a beta. Please help us such squash bugs before iOS and iPadOS 16.4 are released to the public by providing feedback from your iPhone or iPad. Feedback Assistant will collect all the information needed to help us understand what’s happening.

Also, we love hearing from you. You can find us on Mastodon at @[email protected] , @[email protected] and @[email protected] . Or send a tweet to @webkit to share your thoughts on these new features.

iOS 16 enables web push notifications and extension syncing with Safari update

Avatar for Filipe Espósito

iOS 16 was announced today at WWDC 2022 with several new features, including a completely redesigned lock screen with widgets and enhancements to several system apps. Specifically speaking about Safari, Apple’s web browser will now support web push notifications, extension syncing, and more with the update.

One of the biggest complaints about the iOS version of Safari is that it lacks push notifications for web apps, so websites are unable to notify a user if they’re running Safari in the background – although this is already possible on the Mac.

Now with iOS 16, this will become a reality. The first signs of push notifications for web apps appeared in iOS 15.4 , but the feature never worked since it was labeled as “experimental.” Now, according to Apple’s website , iOS 16 and iPadOS 16 will finally enable web push notifications – but there’s a catch.

Apple says the feature will come in 2023 with a future update of iOS 16, so it won’t be available at launch. At least the company has now finally confirmed that it is working on web push notifications.

Apple’s web browser is also getting extension syncing support, so that you can have the same extensions enabled on your iPhone, iPad, and Mac. It also supports image translation using Live Text, new password settings for websites, and shared Tab Groups. iOS 16 also adds FIDO support to Safari , so users can sign-in with Touch ID or Face ID instead of an alphanumeric password.

Developers can now download the first beta of iOS 16 via the  Apple Developer website . A public beta version will be available next month with the official release expected this fall.

More about iOS 16

  • Apple debuts iOS 16 with customizable lock screen, Messages updates, more
  • Get iOS 16: Here’s how to install the beta
  • iOS 16 brings haptic feedback to the iPhone’s keyboard for the first time
  • You can finally lock your hidden photos album with Touch ID or Face ID in iOS 16

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Filipe Espósito is a Brazilian tech Journalist who started covering Apple news on iHelp BR with some exclusive scoops — including the reveal of the new Apple Watch Series 5 models in titanium and ceramic. He joined 9to5Mac to share even more tech news around the world.

iOS 16.4 will let web apps on your homescreen send push notifications

I’ll probably be turning them off, but at least they’ll be an option..

By Jay Peters , a news editor who writes about technology, video games, and virtual worlds. He’s submitted several accepted emoji proposals to the Unicode Consortium.

Share this story

A screenshot of a web app push notification on iOS.

Apple’s new iOS and iPadOS 16.4 betas will let Safari web apps on your homescreen send you push notifications, according to a new post on the WebKit blog .

As far back as the first iPhone, you’ve been able to add a shortcut to websites to your homescreen represented as app-like icons, but the web apps haven’t been able to send you notifications or show notification badges. With iOS and iPadOS 16.4, however, that will change.

Here’s how the push notifications will work, according to the blog post by Brady Eidson and Jen Simmons — though it sounds a lot like how they work with native apps already:

A web app that has been added to the Home Screen can request permission to receive push notifications as long as that request is in response to direct user interaction — such as tapping on a ‘subscribe’ button provided by the web app. iOS or iPadOS will prompt the user to give the web app permission to send notifications. The user can then manage those permissions per web app in Notifications Settings — just like any other app on iPhone and iPad. The notifications from web apps work exactly like notifications from other apps. They show on the Lock Screen, in Notification Center, and on a paired Apple Watch.

Web apps will also be able to set a notification badge count, according to the blog, and the notifications will support Focus modes, too. And if you have multiple versions of a web app on your homescreen, they can have different settings, which might be useful to help separate personal and work use, for example. I’m personally glad we can manage the notifications on a per-web-app basis; that should make it a lot easier to keep them under control.

These web push notification changes were actually promised quite a long time ago, as Apple first announced web push notifications were on the way back at WWDC 2022 in June . That said, like on desktop, I don’t think I’ll be turning on any web push notifications — I already have turned most of my notifications for native apps off.

It’s not just Safari that’s getting some web app improvements: starting with iOS and iPadOS 16.4, you can save websites and apps from third-party browsers to your homescreen, too.

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Safari Push Notifications: How to Set Up and Use on iOS Safari

X2 Private Limited

14 min read

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Understanding Safari Push Notifications

Working mechanism of safari notifications, setting up safari notifications on mac, safari push notifications on ipados, user experience with safari push notifications, developing safari push notifications, enhancements and updates in safari push notifications, focus mode and safari notifications, troubleshooting safari push notifications.

Safari Push Notifications are a feature that allows websites to send notifications to users even when they are not actively using the website. This feature is available on iOS Safari and Mac Safari and can be enabled by users who wish to receive notifications from their favourite websites. Safari Push Notifications are similar to push notifications for apps and display the website icon and notification text, which users can click to go directly to the website.

Enabling Safari Push Notifications on iOS Safari is a simple process that involves adding the website to the home screen and granting permission for notifications. Once enabled, users can receive notifications from websites even when Safari is not running. This feature is particularly useful for websites that provide real-time updates such as news websites, social media platforms , and e-commerce websites.

iOS Safari Push Notifications have been a highly requested feature for some time, and Apple has been working to improve the functionality of this feature in recent updates. With the release of iOS 16, web push notifications were enabled, allowing websites to send notifications to users even when they are not actively using Safari. This update has made Safari Push Notifications more useful and relevant to users, and it is expected that more websites will adopt this feature in the future.

Safari Push Notifications are a way for websites to send notifications directly to users' Mac desktops, even when Safari isn't running. These notifications work similarly to push notifications for apps, displaying the website icon and notification text that users can click to go right to the website.

Safari Push Notifications are triggered remotely via the Apple Push Notification Service (APNs), an Apple-exclusive technology. They are delivered to customers when Safari is not open. Local notifications, on the other hand, are set by a W3C standard and triggered locally using JavaScript.

To enable Safari Push Notifications on newer versions of iOS 16 and iPadOS 16, users must first give permission to receive notifications from the website. Once permission is granted, the website can send notifications to users even when they are not currently browsing the site.

It is important to note that if a website fails to present push notifications to the user immediately after the service worker receives them, Safari may revoke the push notification permission for the site. Therefore, it is crucial for websites to ensure that push notifications are delivered promptly.

In addition to Safari Push Notifications, there are other types of push notifications available, such as web push notifications. These notifications are available on other browsers and platforms, not just Safari. They work similarly to Safari Push Notifications, allowing websites to send notifications to users' devices even when the website is not open.

Overall, Safari Push Notifications are a powerful tool for websites to engage with their users and keep them up-to-date with the latest content and updates. By using this technology, websites can increase user engagement and drive traffic to their site.

Safari notifications are a type of push notification that allows website owners to send notifications to their users even when Safari is not running. These notifications work in a similar way to push notifications for apps and display the website icon and notification text. Users can click on the notification to go directly to the website.

Safari notifications are made possible by the Push API and Notifications API. The Push API is used to subscribe users to receive notifications from a website. When a user subscribes, a unique endpoint is created for that user. This endpoint is used by the website to send notifications to the user.

The Notifications API is used to display the notification to the user. When a notification is received, it is displayed on the user's device. The notification can include an icon, title, message, and action buttons. The user can click on the notification to perform the action specified by the website.

Safari notifications are delivered using the Apple Push Notification service (APNs). When a website sends a notification, it is first sent to the APNs. The APNs then delivers the notification to the user's device. This ensures that the notification is delivered securely and reliably.

To use Safari notifications, website owners need to have a valid SSL certificate and create a push package. The push package contains the website's icon, website URL, and other information needed to send notifications. Once the push package is created, website owners can use the Push API and Notifications API to subscribe users and send notifications.

In summary, Safari notifications are a powerful tool for website owners to engage with their users. They are made possible by the Push API and Notifications API and delivered using the Apple Push Notification service. Website owners can use Safari notifications to send timely and relevant notifications to their users, even when Safari is not running.

Setting Up Safari Notifications on iOS

Safari push notifications are a great way to keep users informed about new content or updates on a website, even when they are not currently browsing the site. Here's how to set up Safari notifications on iOS devices:

  • First, ensure that the device is running iOS 14 or later. To check the version, go to Settings > General > About > Software Version.
  • Open the Safari app and navigate to the website that you want to receive notifications from.
  • Tap the "AA" icon in the top left corner of the screen, then select "Website Settings" from the drop-down menu.
  • Scroll down to the "Notifications" section and ensure that the toggle switch next to "Allow Notifications" is turned on.
  • You can also customize the notification settings for this website by tapping on "Notification Settings" and adjusting the options as desired. For example, you can choose to receive notifications silently or with a sound, and you can also choose whether to show notifications on the lock screen or in the notification center.
  • Once you have configured the settings to your liking, tap "Done" to save the changes.

It's important to note that Safari push notifications are only available on devices running iOS 16.4 or later. Additionally, some older websites may not support push notifications, so it's always a good idea to check with the site owner or developer to ensure that the feature is available.

Overall, setting up Safari notifications on iOS is a straightforward process that can greatly enhance the user experience for websites that support this feature. By following these simple steps, users can stay up-to-date with their favourite sites and never miss out on important updates or content.

Safari Push Notifications are a great way to stay up-to-date with your favourite websites without constantly checking them. Here's how to set up Safari Notifications on your Mac:

  • Open Safari and navigate to the website you want to receive notifications from.
  • Click on the "Safari" menu in the top left corner of your screen and select "Preferences."
  • Click on the "Websites" tab at the top of the window.
  • Scroll down to the "Notifications" section and click on the website you want to receive notifications from.
  • Select "Allow" from the drop-down menu next to "When visiting other websites."
  • You can also choose to customize the notification settings for each website, including the alert style and sound.

Once you've allowed notifications for a website, you'll start receiving notifications whenever there's new content or updates available. You can manage all of your notification settings by going to the "Notifications" section in your Mac's System Preferences.

It's important to note that not all websites offer Safari Push Notifications, and some may require you to subscribe or sign up to receive them. Additionally, if you ever want to stop receiving notifications from a website, simply go back to the "Websites" tab in Safari Preferences and select "Deny" from the drop-down menu next to the website.

In summary, setting up Safari Notifications on your Mac is a quick and easy process that can help keep you informed and up-to-date with your favorite websites. Just remember to customize your notification settings to your liking and be mindful of which websites you allow notifications from.

Safari Push Notifications are a great way for website owners to keep their users informed about new content or updates. With Safari Push Notifications, users can receive notifications on their iPadOS device, even when Safari is not running.

To enable Safari Push Notifications on iPadOS, users need to first subscribe to the website's notifications. This can be done by visiting the website and clicking on the "Allow" button when prompted to receive notifications. Once subscribed, users can manage their notifications preferences by going to the Safari settings on their iPadOS device.

It is important to note that Safari Push Notifications are only available on iPadOS 16.4 or later. To send web push notifications, website owners need to update their webpage to subscribe users and handle notifications and update their server to send push notifications.

Overall, Safari Push Notifications provide a convenient way for website owners to keep their users informed about new content or updates. With iPadOS 16.4 or later, users can receive notifications on their devices, even when Safari is not running.

Safari Push Notifications provide a seamless user experience that allows website owners to engage with their users even when they are not actively browsing their site. These notifications are delivered directly to the user's desktop or mobile device, allowing them to stay up-to-date with the latest news, promotions, and events.

When a user receives a Safari Push Notification, they will see a banner notification on their screen. The banner will display the website's icon and notification text, which the user can click to go directly to the website. The notification will also be added to the Notification Center, where the user can view it later.

In addition to the banner notification, users can also receive Safari Push Notifications on their Home Screen and Lock Screen. On the Home Screen, users can add a website to their device's home screen, which will display the website's icon and notification text. On the Lock Screen, users can see a preview of the notification, which they can swipe to view or dismiss.

Safari Push Notifications also work with Siri Suggestions, allowing website owners to provide personalized recommendations to their users. Siri can suggest websites based on the user's browsing history, location, and other factors. When a user taps on a Siri suggestion, they will be taken directly to the website.

Overall, Safari Push Notifications provide a convenient and effective way for website owners to engage with their users and keep them informed of the latest news and updates. With their seamless user experience and integration with other iOS features, Safari Push Notifications are a valuable tool for any website owner looking to improve their user engagement.

Developers can enable Safari push notifications on their web pages and web apps using the Push API, Notifications API, and Service Workers. With Safari push notifications, users can receive notifications even when their Safari browser is not running.

To send web push notifications, developers need to update their webpage to subscribe users and handle notifications and update their server to send push notifications. Developers can use the Apple Push Notifications Service to send notifications to their website users, right on their Mac desktop.

Safari push notifications work just like push notifications for apps. They display the website icon and notification text, which users can click to go right to the website. Siri can also provide suggestions to users in search, News, Safari, and other apps using on-device information that the app contributes through the Notifications API.

Developers can add web push to the following:

  • Home Screen web apps in iOS 16.4 or later
  • Webpages in Safari 16 for macOS 13 or later

Developers can generate remote notifications from a server that they manage using Push API code that works in Safari and other browsers.

To get started with developing Safari push notifications, developers can refer to the Apple Developer Documentation and the WWDC22 video on Web Push for Safari.

In summary, developers can use the Push API, Notifications API, and Service Workers to enable Safari push notifications on their web pages and web apps. By updating their webpage and server, developers can send notifications to their website users, right on their Mac desktop.

Safari Push Notifications have been enhanced and updated in recent years to provide a better user experience. At the WWDC 2022 event, Apple announced several new features, including a completely redesigned lock screen with widgets and enhancements to several system apps, including Safari. These enhancements have made it easier for website owners to send push notifications to their users.

One of the most significant enhancements to Safari Push Notifications is the ability to send web push notifications. This feature was introduced in iOS 16 and allows website owners to send push notifications to their users even when Safari isn't running. Users can click on the notification to go directly to the website.

Another enhancement is the ability to sync Safari extensions across devices. This is particularly useful for users who use Safari on multiple devices. With extension syncing, users can easily access their favorite extensions on any device.

Safari Push Notifications have also been updated to support Wing, Apple's new augmented reality platform. With Wing, users can receive push notifications that are relevant to their location. For example, users can receive push notifications about nearby restaurants or events.

In addition, Safari Push Notifications have been updated to support Maps. With Maps integration, users can receive push notifications about traffic conditions, nearby points of interest, and more. This feature is particularly useful for users who are travelling or exploring a new city.

Overall, the enhancements and updates to Safari Push Notifications have made it easier for website owners to send push notifications to their users and for users to receive relevant notifications. These updates have also made Safari a more powerful and versatile browser.

Focus Mode is a feature introduced in iOS 15 that allows users to customize their notification settings based on their current activity or location. This feature can be accessed through the Settings app and enables users to create custom Focus Modes such as Personal, Work, or Sleep.

When a user enables Focus Mode, notifications from certain apps or people can be silenced or allowed, depending on the user's preferences. Users can also choose to have their Focus Mode turn on automatically at certain times or when they are in a specific location.

​ Safari Notifications can also be customized through the Settings app. Users can choose to receive notifications from specific websites or disable them altogether. Additionally, users can customize the appearance and sound of Safari Notifications to better suit their preferences.

Enabling Safari Push Notifications requires users to visit a website and add it to their Home Screen. Once added, users can receive push notifications from the website even when Safari is closed. This feature can be useful for receiving important updates or notifications from websites without having to constantly check them manually.

Overall, the combination of Focus Mode and Safari Notifications provides users with greater control over their notification settings and can help reduce distractions and interruptions throughout the day.

Sometimes, Safari push notifications may not work as intended. Here are some common issues and solutions to troubleshoot Safari push notifications:

Permissions

If a user accidentally denies permission for a website to send push notifications, they won't receive any notifications from that website. To fix this, the user can go to Safari settings and allow notifications for that website. Alternatively, the website can prompt the user to allow notifications again.

Sometimes, a website may not be configured correctly to send push notifications. The website owner should check their code and make sure they are using the correct APIs and certificates. Apple provides a demo of how to send Safari push notifications on their developer website.

If the website owner is still having trouble, they can post on Apple's developer forums to get help from other developers and Apple engineers. The forums are a great resource for troubleshooting Safari push notifications and other development issues.

It's also possible that the user's device is experiencing issues with notifications in general. In this case, the user can try restarting their device or checking their notification settings to make sure they are correctly configured.

Overall, Safari push notifications can be a powerful tool for engaging with users and providing timely updates. By following best practices and troubleshooting any issues that arise, website owners can ensure that their push notifications are effective and helpful to users.

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Truepush is a web push notification tool that allows website owners and marketers to send real-time push notifications to their website visitors

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iOS 15.4 may finally bring Safari push notifications, for better or worse

Michael Simon

The iPhone may have begun as a web app-only device when it launched in 2007, but in 2022, web apps are treated as second-class citizens when it comes to notifications. That may change in a big way in iOS 15.4.

According to Maximiliano Firtman on his blog firt.dev , Apple has laid the groundwork to finally allow Safari push notifications in iOS and iPadOS. While Apple has allowed push notifications through Safari on the Mac for years, it has thus far resisted bringing them to mobile devices. 

Firtman discovered two experimental WebKit features in the iOS 15.4 beta that point to the arrival of web push and web notifications. The two toggles—Built-in Web Notifications and Push API—are disabled by default and aren’t working yet, but Firtman speculates that work on the API is likely ongoing. They could work similarly to Safari on macOS, with sites asking to allow or deny notifications and a new Settings tab that saves your choice. Notifications will presumably be supported on other browsers as well, such as Chrome and Firefox.

Allowing push notifications in Safari would open up the iPhone to loads of extra alerts, as websites would begin prompting users to allow notifications upon visiting. However, opting out will be easy and in some instances, alerts will be useful, such as when a new Wordle game is available. We expect iOS 15.4 to be released in March as there are several new features so far.

Author: Michael Simon , Executive Editor

safari push notifications ios

Michael Simon has been covering Apple since the iPod was the iWalk. His obsession with technology goes back to his first PC—the IBM Thinkpad with the lift-up keyboard for swapping out the drive. He's still waiting for that to come back in style tbh.

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  • Using array.splice

How to send PWA Push Notifications in Safari IOS 16

Keep an eye out for web push on ios and ipados in 2023..

After long delays IOS 16 is finally adding push notifications for PWA's. But how do you actually implement it and make it work with JavaScript?

Starting September 2022 you can add native Push Notifications to your PWA. Until then...

First...you need to turn on Push API in experimental mode on your IOS 15

The Push Notification API is already available in IOS 15, but only in "experimental mode".

While Push API already exists by default it is turned off. So you need to turn it under Settings.

How to enable Push API While waiting for IOS 16 you can turn on Push API on your iPhone by going to Settings , typing Safari in search, click on Safari , scroll all the way down and go to Advanced and tap on Experimental Features . Now scroll down to where it says "Push API", and enable it by tapping on green switch button to turn it on.

Some preliminary setup is required. Here's step-by-step JavaScript tutorial.

Step 1: How To Create and Register a Service Worker (serviceworker.js)

First, create your service worker JavaScript file and place it in root directory of your PWA. I named my service worker serviceworker.js but the name can be anything.

Then, we will need to register this JavaScript file as your service worker.

The serviceWorker object and its method register() reside on the built-in navigator object.

In the next example, let's use JavaScript to check if a service worker is already registered. If not this code will register a service worker . Additionally, you might want to run this code from your DOMContentLoaded event.

More coming soon...

Why was this tutorial written?

When team here at Ghost Messenger heard of this news we got excited and decided to implement it on our PWA. In this tutorial we will explain how we got it to work in our app and hopefully others can follow in our footsteps to install Push API in their own PWA.

The rest of this article is coming soon.

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Web Push Notifications Coming to iOS: What This Means

Web Push, a multi-standard notification service for time-sensitive and high-priority events will be available for Safari 16 on macOS Ventura in October.

ios 16, Web push, apple, iphone

WebKit’s message alert service Web Push will soon be supported by WebKit for users of Apple devices, according to a tweet from Jen Simmons , a member of the Safari and Webkit web developer experience team.

Web Push is an opt-in notification service, which will require it to ask users for permission before sending notifications. No exact date was given for the release on macOS Ventura. It will be available for all users, with no Apple Developer Program membership required.

This addition comes ahead of the previous release date Apple announced , which had Web Push becoming available on its devices sometime next year. The announcement comes on the same day Safari 16.0 shipped for iOS, macOS Monterey, and Big Sur.

Web Push Allows Multiple Standards to Safari Notifications

Developers have been able to send push notifications on Safari for some time, but previously these followed a different standard.

The inclusion of Web Push support means Safari applications will now be able to send notifications with the same combination of web standards as other browsers. In other words, if a developer has coded notifications to web standards, they will no longer have to add additional lines of code or make any changes for their application to work in Safari.

Some standards that work with Web Push include Push API, Notifications API, and Service Workers. Web Push for Safari will use the same Apple notification service that powers Native Push on all iOS devices.

New end-point URLs will send notifications from subdomains of push.apple.com.

Web Push One Of A Number of WebKit Additions to Safari

WebKit is an open-source web browser engine used by many macOS, iOS, and Linux applications. In a blog post released on September 12, Simmons highlighted all the engine’s new features that will be available in Safari 16.0.

These include passkeys to provide an easy and secure way to log in, container queries, which will allow developers to adjust the layout and styling of items on a website based on size, rather than viewport, and accessibility improvements.

A feature of particular interest for ecommerce companies is the addition of Merchant Token support in Apple Pay. This provides a “more efficient way to support recurring payments, support for multi-merchant payments, and a way to pay multiple merchants of record in one transaction,” according to the blog post.

  Safari 16 also supports Order Tracking, enabling online merchants to provide customers with detailed order and shipping information via Apple Wallet.

Featured image: DANIEL CONSTANTE/Shutterstock

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Tutorial: How to Send Web Push Notifications in iOS Safari

iOS Notification

A live demo can be found at ios-push-notifications-main-adamjberg.engram.sh . If you need a quick and easy way to deploy a website, check out engram .

The final code for this tutorial can be found here .

The day is finally here. Web push for web apps on iOS and iPadOS will be made available in iOS 16.4. If you are impatient like me, you can get access to the iOS 16.4 Beta by signing up for the Apple Beta Software Program . iOS 16.4 is expected to be released in March 2023, so you shouldn’t have to wait much longer to get access to this newly added functionality.

Apple didn’t provide a whole lot of information as to how to actually get this working, so I’ve gone through the effort of figuring it out put together the smallest example possible to get going. The first part covers creating a notification using the Notification API exclusively from the client side. The next section will build off of that and show how to trigger a notification from a backend nodejs server.

Client Side Notifications

We start with a very basic html page to load up our script and manifest files and a button that will trigger the notification permission request. Safari requires user interaction in order to request this permission.

site.webmanifest

The notifications only work when your website is added to a user’s home screen. This webmanifest file is a basic start that you can fill in with the required details for your application. If you have an icon you’d like to use, you can use this favicon generator to create the required icon sizes and web manifest file.

First we register a service worker (this is required by iOS Safari to send notifications). Then we set up a click listener on the subscribe button. On click, we request permission to send the user notifications. If the user grants access, we can immediately test the notification by calling registration.showNotification .

Create serviceworker.js File

It can be completely empty for now. Just needs to exist in order to meet the service worker requirements.

Testing This on Your Device

Enabling the notifications feature in ios 16.4 safari beta.

I struggled for a while to figure out why these notifications weren’t working. While this is in beta, it seems like Notifications are turned off in Safari by default. You can enable them by going to Settings > Safari > Advanced > Experimental Features. Scroll down to “Notifications” and turn the toggle to on if it is not already on. I suspect this will be defaulted to on when iOS 16.4 is officially released, but if you are trying this out with the beta, it is likely you will need to perform this step.

HTTPS Connection

Testing this on a real device requires an https connection. You will need to deploy your code in some way that allows it to be accessed from your phone with an https connection.

You can find a live example running here . Pressing the subscribe button won’t do anything if you just have the page opened from your browser. You will first need to click the share button and then “Add to Home Screen”. Open the app that now shows on your home screen and press the subscribe button. The app will ask for permission to send notifications and once granted immediately send the test notification.

Server Side Push Notifications

Create express application, install required dependencies, generate vapid keys.

This will generate something like:

Create .env File

Copy the public and private keys and paste them in a .env file. The web-push also requires an email address, so add this as well.

I’ve boiled this down to the bare minimum, but it is likely you will have some concept of a database and need to store subscriptions specific to users, etc. This basic API allows the client side to subscribe to notifications by POSTing to /save-subscription and then a notification can be triggered by making a GET request to /send-notification .

Update index.js

Update serviceworker.js.

Finally we add an event listener in the service worker to detect when a message has been pushed. We pull off the title and body and call the same showNotification function used above.

This announcement is a big step for Progressive Web Apps (PWAs) on iOS. Notifications were probably the number one cited reason companies reached for a native application. Despite the plethora of news articles about this announcement, I couldn’t find a single up to date resource on how to actually implement this. So hopefully the time I spent putting this together saves you some time on the topic.

https://web.dev/push-notifications-subscribing-a-user

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iOS 16.4 adds Web App Push Notifications: here’s how you can use and manage them

Set up and manage push notifications for web apps with this simple guide!

Progressive Web Apps (or PWAs) provide a quick and unique way to access websites and their services without installing a dedicated application. Now, this means they come without occupying a large chunk of storage on your phone and are an easy solution to quickly visit your favorite sites that don't have an app.

Despite iOS letting users create and use web apps for a long time, they have some limitations. And one popular missing feature was support for Push Notifications. But users running iOS 16.4 (and iPadOS 16.4) can now enable these for PWAs, and here we will look into how to set up and manage such notifications.

How to set up and manage Push Notifications for Progressive Web Apps on iOS

When it comes to receiving alerts from Progressive Web Apps, the setup procedure can range from being as simple as a single tap or involve more steps.

For this guide, we are using the web app for Twitter, which has a few steps to enable push notifications.

Once you've created the Twitter Web App and logged into your account, head into its Settings and Support section and follow the steps listed below:

  • Choose the Notifications options.
  • On the next screen, tap on Preferences.
  • Then choose Push notifications and enable the feature.
  • After enabling the feature within the web app, head into Settings on your iPhone and tap on the Notifications submenu.
  • If you already had the Twitter app on your phone – as I did – you will now see another option for Twitter.
  • Tapping on this option will allow you to manage notifications exactly how you would for any application installed from the App Store.

Deleting the PWA from your phone will also remove the configured settings.

Progressive Web Apps are now more useful on iPhone and iPad

Notifications for PWAs were a feature Apple announced last year at WWDC 2022, alongside a release date set for sometime in 2023. With iOS 16.4, Apple has finally delivered its promise, making web apps more useful and user-friendly. You may find this feature extremely convenient if you use communication apps like WhatsApp, which has a PWA but no dedicated application on iPad.

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iOS Push Notifications on Web Is Now Live With iOS 16.4

Last updated on apr 18, 2023.

As promised in WWDC in June 2022, Apple has come up with the much awaited support for web push notifications on iOS . Starting iOS 16.4 , websites are now able to start sending iOS push notifications, not only on Safari, but also to other browsers such as Chrome and Firefox. This opens up new opportunities for publishers to engage their users and serve relevant content updates to their readers who use iPhones. 

How Does This Announcement Impact Publishers?

Apple has been reluctant from the very beginning to open up its walled garden until recently, when they showed willingness to embrace a more open and inclusive ecosystem. That wait ended up lasting for over 7 years! 

In 2015, Google Chrome was the first to roll out the web push notification API. This enabled developers, marketers, and publishers to reach out to users via the Chrome browser. Eventually, Android smartphone users also opened up as a base of new visitors.

Publishers who relied on push notifications were also able to build engaging audiences with better content consumption. After tasting success with Android, developers awaited a similar move by Apple, which wasn’t fruitful, up until now.

The support for iOS push notifications is a significant win for publishers who have longed for a way to reach their iPhone and iPad users with the same level of ease and immediacy that they can with Android users. Publishers will be able to convert their iOS users into subscribers and engage with them effectively. All of this without having to build an app. 

The availability of web push notifications on iOS means that publishers can now reach an even wider audience, making it a vital part of any publisher's marketing strategy. The increased reach also means that publishers can monetize their content more effectively, as they can now engage with iOS users as effectively as they can with Android users.

Building On OS X Push Notifications

Apple has been supporting push notifications on OS X via the Apple Push Notification Service (APNS). Developers also use APNS to deliver a notification to iOS devices. What has now changed is Apple will be rolling out support for service workers to show notifications. 

Also Read: All You Need To Know About iOS Push Notifications

Developers could still deliver notifications on Safari via APNS to an OS X device. But doing so involves a cumbersome process including generating a Safari certificate. Most push notification service providers extended support for push notifications on Safari for macOS. This wasn’t possible on iOS. 

Apple’s support for web push notification standards, as adopted by other browsers such as Google Chrome, Mozilla Firefox, and Microsoft Edge, will simplify work for developers. Developers can now start building an audience on iOS without any additional effort. This will not even require an Apple Developer account.

Also Read: Push Notifications: What To Expect In The Future

How Does Push Notification Opt-In Work For iOS?

Apple has always prioritized user experience. Its approach to push notifications is no different. The process of getting users to subscribe is slightly different on iOS. To ensure iOS users are not inundated with subscription pop-ups, users need to add your website to their iOS home screen, showing intent. This can be done by creating a shortcut for the web page using the ‘Add to Home Screen’ button in the share screen.

IMG_4417

With this, you can then trigger the prompt at a user action such as tapping on a ‘subscribe’ button. Once readers subscribe, the notifications will then be shown in iOS Notification Center and Lock Screen. The user can always revoke changes for a web app in the Notification Settings. 

Also Read iOS 16.4: Home to iOS Web Push Notifications

How Can Publishers Get Started With iOS Web Push Notifications? 

Support for iOS web push notifications is now released. In markets such as the US with a dominant share of iPhone users, native support for push notifications helps publishers tap into mobile users and offer a consistent experience. 

Website owners will now be able to reach even more users with their push notification campaigns, and iPhone users will have access to timely and relevant information from their favorite websites with iOS 16.4. 

Are you catering to a huge iOS audience and want to get the ball rolling? Reach out to us at [email protected] . Subscribe to our blog to stay tuned with the latest updates on iOS push notifications. 

Publishers and developers can also consider Messenger push notifications as a complimentary channel to reach out to the vast audience on both Android and iOS. Get started for free with iZooto right away. Book a demo here . 

Vivek Khandelwal

Vivek Khandelwal

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How To Get Push Notifications From Web Apps in iOS 16.4

Safari’s latest update lets websites give you alerts without needing to download an app.

Web app notifications in iOS 16.4

The release of iOS 16.4 also brings with it the release of Safari 16.4’s first beta test , which introduces multiple features to Apple’s default browser. One of the most interesting is the introduction of web app notifications , which allow for websites to send users alerts just like any other app would.

How do web app notifications work?

Essentially, web app notifications work the same as any other notification would, appearing on your Lock Screen, in Notification Center, and on a paired Apple Watch.

These notifications will display information about whichever website you’ve created a web app for, providing updates on content and uploads just like any dedicated app downloaded from the App Store would.

By default, web apps won’t send any notifications. Instead, you’ll need to opt into them, usually through a “subscribe” button provided by the web app. Once you’ve subscribed to these notifications, the website will be able to send notifications, and a badge will appear on the app’s home screen icon indicating unread notifications.

Web app notifications will also be compatible with Focus modes , meaning you can tailor which apps you want to receive notifications from at any given time.

How do you create a web app in iOS?

Web Apps can only be made through Safari on iPhones and iPads. They are essentially shortcuts to certain sites that appear on your home screen, and creating them is pretty simple:

  • Navigate to a website in Safari.
  • Tap the “share” button at the bottom of the screen.
  • Scroll to the bottom of the menu.
  • Tap the “Add to Home Screen” button.
  • Enter a title for the website.
  • Ensure the URL is correct (usually, you’ll want it to lead to the site’s homepage).
  • Press “Add,” and a new icon should appear on your home screen.

For some websites, this will simply open the website in a browser, while others will create a full app-like experience that really feels like a separate app, though it still runs in-browser.

How do you enable web app notifications in iOS?

Once you’ve created a web app, enabling notifications will vary from site to site, although Apple notes that the notifications will usually be enabled through some form of “subscribe” button presented on the site. After tapping this button, an iOS notification will confirm your selection, asking if you want to enable notifications for the web app.

Once these notifications have been enabled, they can be adjusted or disabled in the Notifications section of your settings, just like any other app.

safari push notifications ios

Notification Programming Guide for Websites

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Configuring Safari Push Notifications

In OS X v10.9 and later, you can dispatch Safari Push Notifications from your web server directly to OS X users by using the Apple Push Notification service (APNs). Not to be confused with local notifications, push notifications can reach your users regardless of whether your website or Safari is open.

../Art/safari_notifs_rev_2x.png

To integrate push notifications in your website, you first present an interface that allows the user to opt in to receive notifications. If the user consents, Safari contacts your website requesting its credentials in the form of a file called a push package . The push package also contains notification assets used throughout OS X and data used to communicate to a web service you configure. If the push package is valid, you receive a unique identifier for the user on the device known as a device token . The user receives the notification when you send the combination of this device token and your message, or payload , to APNs.

Upon receiving the notification, the user can click on it to open a webpage of your choosing in Safari.

Registering with Apple

You are required to register in the Certificates, Identifiers & Profiles section of your developer account to send push notifications. Registration requires an Apple developer license . For more details on registering with Apple, see Developer Account Help .

When registering, include the following information:

Identifier . This is your unique reverse-domain string, such as web.com.example.domain (the string must start with web. ). This is also known as the Website Push ID.

Website Push ID Description . This is the name used throughout the Provisioning Portal to refer to your website. Use it for your own benefit to label your Website Push IDs into a more human-readable format.

The registration process looks like the form in Figure 2-1 .

safari push notifications ios

After you have successfully entered this information, the certificate you use to sign your credentials and to push notifications becomes available to download.

Certificate Revocation

To protect OS X users, Apple reserves the right to revoke your certificate if you abuse the push notification service or fail to adhere to Apple’s guidelines . Certificate revocation results in the inability to issue new push notifications.

If your push certificate has been compromised, you can manually revoke it from Apple’s servers in the Certificates, Identifiers & Profiles section of your developer account, located at https://developer.apple.com/account .

Building the Push Package

When a user is asked for permission to receive push notifications, Safari asks your web server for a package. The package contains data that is used by the notification UI, such as your website name and icon, as well as a cryptographic signature. The signature verifies that your notification hasn’t been intercepted by a man-in-the-middle attack and that it is indeed coming from a trusted source: you.

You create the push package by first populating a folder with a specific set of files. The push package contains a website JSON dictionary, a set of icons (referred to as an iconset ), a manifest, and a signature. Listing 2-1 exemplifies the complete push package file structure.

Listing 2-1   File structure of a push package

After the required files are in place, compress the folder into a ZIP archive to create the finalized push package. The push package is a static file that should live on your server. Return the push package from your web server in the location you specify in Downloading Your Website Package .

The Website JSON Dictionary

The website JSON dictionary named website.json contains metadata used by Safari and Notification Center to present UI to the user and to communicate with your web service.

The keys of the website JSON dictionary shown in Listing 2-2 are described in Table 2-1 .

Listing 2-2   A sample valid website.json file

The Iconset

The iconset is a directory called icon.iconset that contains PNG images in varying sizes. The images in your iconset populate the icons displayed to the user in the permission prompt, Notification Center, and the notification itself. Because your icon is static, it is unnecessary to include it in every push notification. Instead, your icons are downloaded once from your server and stored on the user’s computer. Icons in the icon set are named with the convention shown in Listing 2-1 with the dimensions each name implies.

The Manifest

The manifest is a JSON dictionary named manifest.json that contains an entry for each file, where the local file path is the entry’s key, and a dictionary object is the entry’s value. This dictionary contains the hashType and hashValue , which is the file’s SHA512 checksum; for example:

Every file in the package must appear in the manifest, except for the manifest itself and the signature. Each key and value must be a string and a dictionary, respectively.

To manually generate a SHA512 checksum, type shasum -a 512 <filepath> in a Terminal prompt. The create_manifest function in the attached createPushPackage.php companion file (the link is near the top of the page) iterates through each file and generates a checksum for you.

The Signature

The signature is a PKCS #7 detached signature of the manifest file. Sign the manifest file with the private key associated with your web push certificate that you obtained while registering with Apple. In PHP, you can do this with the openssl_pkcs7_sign function. The create_signature function in the attached createPushPackage.php companion file (the link is near the top of the page) shows how you can do this.

If the contents of your push package ever change, you’ll need to recompute your signature.

Requesting Permission

There are two important JavaScript functions to keep in mind when dealing with push notifications. The first is a lightweight function that checks the user’s permission level without talking to the server. The second contacts with the server and displays the permission dialog to the user, as shown in Figure 2-2 .

safari push notifications ios

To check the permission level a user has set for your website, call window.safari.pushNotification.permission() with your Website Push ID as an argument. This synchronous call returns a permission object for the given identifier by looking in the user’s preferences. This function does not contact your server.

The permission object contains the keys as described in Table 2-2 .

To request permission to send the user push notifications, call window.safari.pushNotification.requestPermission() . Requesting permission is an asynchronous call.

A description of each argument is as follows:

url —The URL of the web service, which must start with https . The web server does not need to be the same domain as the website requesting permission.

websitePushID —The Website Push ID, which must start with web. .

userInfo —An object to pass to the server. Include any data in this object that helps you identify the user requesting permission.

callback —A callback function, which is invoked upon completion. The callback must accept a permission object with the same structure as described in Table 2-2 .

Listing 2-3   Handling permissions for website push notifications

Configuring Your Web Service Endpoints

When a webpage requests permission to display push notifications, an HTTP request for your credentials is sent to your web server. Similarly, when a user changes their website push notification settings in Safari or System Preferences, an HTTP request is sent to your web server. You need to configure a RESTful web service on your server to respond to these requests accordingly. The web service does not need to be hosted on the same server(s) or domain(s) that serve your webpages.

To properly implement the web service, craft your endpoints as specified in the following sections using the URL fragments listed in Table 2-3 .

Downloading Your Website Package

When a user allows permission to receive push notifications, a POST request is sent to the following URL:

This POST request contains the following information:

In the HTTP body . The same user info JSON object that is passed as the third argument of the requestPermission() call. Use the user info dictionary to identify the user.

When serving the push package, return application/zip for the Content-type header.

Registering or Updating Device Permission Policy

When users first grant permission, or later change their permission levels for your website, a POST request is sent to the following URL:

In the HTTP header . An Authorization header. Its value is the word ApplePushNotifications and the authentication token, separated by a single space. The authentication token is the same token that’s specified in your package’s website.json file. Your web service can use this token to determine which user is registering or updating their permission policy.

Respond to this request by saving the device token in a database that you can later reference when you send push notifications. Also, change the user’s settings in your database to the values indicated by the parameterized dictionary for the device.

If you have an iOS app that sends push notifications, and users log in to your app with the same credentials they use to log in to your website, set their website push notification settings to match their existing iOS push notification settings.

Forgetting Device Permission Policy

If a user removes permission of a website in Safari preferences, a DELETE request is sent to the following URL:

This DELETE request contains the following information:

In the HTTP header . An Authorization header. Its value is the word ApplePushNotifications and the authentication token, separated by a single space. The authentication token is the same token that’s specified in your package’s website.json file. Your web service can use this authentication token to determine which user is removing their permission policy.

Use this authentication token to remove the device token from your database, as if the device had never registered to your service.

Logging Errors

If an error occurs, a POST request is sent to the following URL:

In the HTTP body . A JSON dictionary containing a single key, named logs , which holds an array of strings describing the errors that occurred.

Use this endpoint to help you debug your web service implementation. The logs contain a description of the error in a human-readable format. See Troubleshooting for a list of possible errors.

Pushing Notifications

You send push notifications to clients in the same way that iOS and OS X apps push notifications to APNs. As a push notification provider, you communicate with APNs over a binary interface. This a high-speed, high-capacity interface uses a streaming TCP socket design with binary content. The binary interface is asynchronous.

../Art/safari_notifs_2_2x.png

The binary interface of the production environment is available through gateway.push.apple.com , port 2195. Do not connect to the development environment to send Safari Push Notifications. You may establish multiple parallel connections to the same gateway or to multiple gateway instances.

For each interface, use TLS (or SSL) to establish a secured communications channel. The SSL certificate required for these connections is the same one that’s provisioned when you registered your Website Push ID in your developer account. To establish a trusted provider identity, present this certificate to APNs at connection time.

A JSON dictionary like the one in Listing 2-4 produces a notification that looks like the one in Figure 2-3 . The JSON object must strictly conform to RFC 4627 .

Listing 2-4   A JSON dictionary showing a sample notification payload

safari push notifications ios

The outermost dictionary, which is identified by the aps key, should contain another dictionary named alert . The alert dictionary may contain only the keys listed in Table 2-4 . Custom keys are not supported.

The url-args key specifies an array of values that are paired with the placeholders inside the urlFormatString value of your website.json file. The url-args key must be included. The number of elements in the array must match the number of placeholders in the urlFormatString value and the order of the placeholders in the URL format string determines the order of the values supplied by the url-args array. The number of placeholders may be zero, in which case the array should be empty. However, it is common practice to always include at least one argument so that the user is directed to a web page specific to the notification received.

For a low-level breakdown of notification packets, as well as a code listing of how to send a notification over a binary interface, read Provider Communication with Apple Push Notification Service in Local and Remote Notification Programming Guide .

Troubleshooting

If something goes wrong in downloading your push package or delivery of your push notifications, the logging endpoint on your web service as described in Logging Errors will be contacted with an error message describing the error. Table 2-5 lists the possible errors and steps you can take to fix them.

Also check Web Inspector for errors that might occur in your JavaScript. To learn how to use Web Inspector, read Safari Web Inspector Guide .

Copyright © 2018 Apple Inc. All Rights Reserved. Terms of Use | Privacy Policy | Updated: 2018-04-09

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safari push notifications ios

Push Notifications Across Various Devices on iOS and Android

Push notifications have become one of the most effective ways for content publishers and website owners to engage their audiences and bolster their income. The best part is that push alerts are effective across all devices and operating systems, plus they are also suitable for almost all industries. 

With that in mind, there are many ways these alerts can be delivered, not to mention the fact that the device being used also impacts how users react to them. Understanding these nuances will help you leverage push notification strategies for iOS, Android, and desktop devices. 

This article will discuss everything you need to know about push notifications. We will cover the similarities between web push notifications , mobile web push notifications, and in-app push alerts.

iOS Push Notifications: Iphone, iPad

Ipads and iphones – mobile push notifications, opt-in request and user’s consent: how to enable push notifications on iphone, message customization, purpose of push notifications, delivery to wearable devices.

iPads and iPhones – Web Browser Notifications

Opt-In Request and User’s Consent

Web notification across multiple devices, android app push notifications, android browser push notifications, macos push notifications, safari notifications for macos, macos push notifications for chrome and other browsers.

First, let’s review the nuances of push notification iOS campaigns, starting with some big news. 

Apple recently gave Safari the ability to send push notifications on the latest iOS and iPadOS releases. It will work like this:

  • Users can add Safari websites to their home screen
  • From there, the website can prompt users and request iPhone push notifications access
  • Once granted, websites can send web push notifications through Safari
There is no doubt that Apple devices have always been more challenging for push notification users, mostly due to the brand’s policy on notifications . 

However, this update shows a change toward accepting push notifications and transforming them into an integral part of the user experience. 

As you probably know already, push notifications look like system alerts. However, there are some differences in the way they’re presented, what they contain, and how they behave based on the device.  

Notix Push Notifications as a Tool for Reducing Customer Churn

How to reduce customer churn with push?

Mobile push notifications, which are sent directly to the user’s device, come from apps installed on smartphones and similar devices. These send the users to the same app, so they get redirected to the application where the notification is originating from or to the user’s preferred web browser. 

Let’s take a look at these alerts in the context of an iPad and iPhone Apple push notification service.

Like all other devices, Apple push notifications require prior consent before being delivered. This means that you need to display an opt-in request and get acceptance from each person before they start seeing your alerts. 

If you’re wondering how Apple push notifications work, the answer is: similar to other push platforms. If you use an iPhone or iPad, you’ll be able to customize your messages and include emojis as well as images. 

Notix-new-features-digest-2023

Top Notix features to apply in your push strategy

Push notifications on iOS devices can be used to:

  • Re-engage users through reminders, updates, and promotional content
  • Bolster usage metrics in your app or website, like time spent on page
  • Monetize the traffic you’re already generating

It’s important to note that Apple Watches support two types of push notifications, which are those forwarded from mobile devices and those that come from independent apps. 

When the screen is off, or the device is resting, alerts sent through iOS and iPadOS are forwarded to the Apple Watch.

iPads and iPhones – Web Browser Notifications 

Publishers and content creators have been waiting for Apple to enable browser iOS push notifications — and the wait is finally over. Now, you have the ability to send push notifications through iOS that originate from Apple’s own Safari browser. 

The biggest thing to remember here is that you need to add Safari websites to your home screen before they’re allowed to send you push notifications. 

So, in order for your site to have this ability, you need to ask users to add you to their home screen or even automate the process and simply ask for permissions. 

With that in mind, let’s review a few other variables you should consider about Apple push notifications. 

Browser push notifications on iOS also require the user’s consent before you’re able to send them out. So, once your page is added to the user’s home screen, you need to display an opt-in alert. Once this is approved, the user will start receiving your notifications. 

Notix Why Users Dont

What if users don’t subscribe to your notifications?

The push notification sent to the user in this example is the exact same one they receive with any other type of system alert. Here are the available customizations:

  • Description
  • JPG or PNG image

Whether it’s on iPad or iPhone, you can send push notifications through both the apps and through the mobile browser once you get the user to subscribe. 

Here, it’s important to note that the only difference between the two is where the message originates. In-app notifications can come from games, utility apps, and similar platforms.

Mobile browser notifications also come directly from an app but in this case it’s always a web browser, so these always originate from Chrome, Firefox, or another tool designed to explore the Internet.

notix-across-devices-push-compare

The reception of the alerts in multiple devices depends on the device. For example, if you subscribe to web notifications on your MacBook’s Safari, you won’t receive them on your iPad unless you subscribe to them separately.

Depending on the context and timing, iOS web notifications may be used to: 

  • Deliver new content
  • Re-engage inactive users
  • Personalize the messages being delivered
  • Reduce churn on your platform or service

It’s important to understand that the delivery of push notifications to wearable devices depends on device support. 

Generally, iOS web push notifications support forwarding to Apple smartwatches. Likewise, it’s possible to forward push notifications from iOS browsers to Android watches by bridging the alerts on WearOS (Android’s wearables software).

Android push notifications are an exceptional tool to connect with users utilizing devices based on this operating system. 

These appear as system notifications, which makes them a powerful resource in terms of user engagement. 

Let’s take a closer look at the details of Android OS push notifications. 

While previous versions had different default settings, all devices that feature Android 13 and newer operating systems require users to subscribe before receiving push notifications. 

With the above in mind, the opt-in request should be standard, follow current best practices, and include information about the type of content that will be sent to the user. 

As with Chrome push notifications and other notifications, you can customize several fields in your Android pushes. This includes:

notix-choose-provider-banner

How to choose a push provider?

The device through which push notifications are delivered affects how users reach when they receive these messages. 

Additionally, note that you can’t use the permission collected on Android to send notifications across different gadgets. So, you need to obtain permission to send to each individual device. 

As with any push browser notification, Android notifications are extremely dynamic because they allow you to:

  • Reduce user churn
  • Elevate engagement and re-engagement metrics
  • Generate additional revenue from your traffic

Content creators and campaign managers can set up Android notifications to be forwarded to WearOS devices, and the setup process for this is already streamlined. 

notix-web-vs-inapp-push-banner

What’s the difference between web and in-app push?

While Android browsers are also applications, there are a few key differences between push notifications delivered through platforms like Chrome and conventional applications. 

Let’s take a closer look. 

As with other applications, browsers have to request permission through an opt-in in order to send notifications to users. 

The main difference is that this message comes from individual websites and displayed through the browser, rather than originating directly from the app. 

The message customization options are the same for Android apps and browsers. To find out specifics, it’s best to review your provider’s requirements. 

notix_push_for_diff_devices_example

Android browsers don’t deliver web notifications across multiple devices. Notifications delivered on different devices need to be set up individually, so you need to show a new opt-in request for each gadget you want to send notifications through. 

Also, it’s important to note that all devices on Android 8 or newer (API 26) require all notifications to be assigned to a channel. 

Chrome and other browsers create separate channels for each website that uses push notifications. So push notification permission for a specific site can be revoked or managed by accessing notification channels in the mobile Chrome and similar browsers.

This gives users the ability to control which notifications they receive through each individual channel independently. 

Browser Android push notifications serve similar purposes as on other platforms, so they can be used to:

  • Minimize churn
  • Improve engagement
  • Generate sales or leads

Chrome and other browsers that are available for WearOS allow you to forward notifications to wearable devices, a bridging process that’s already well known . 

MacOS push notifications can be sent directly from your servers to users on MacOS, which means that they’re actually browsing on a desktop or laptop device. 

These push alerts can be divided into two major categories, which are push notifications sent through Apple’s native Safari browser and notifications delivered via other web browsers including Chrome. 

notix-ctr-banner

Push Notifications Click-Through-Rates

Safari push notifications have been available for some time. 

It’s important to note that notifications on the MacOS web push notifications originate from your servers and delivered through the browser.

Publishers and content creators have to ask for authorization before sending push notifications to users, just like with other channels. 

Here, the message displayed to users can be the same alert as in other opt-in requests, like in-app push notifications for example. 

Likewise, message customization is relatively standard in this channel. You’ll have the ability to edit the:

notix-push-across-devices-safari-web

Publishers that collect user consent through Safari MacOS push notifications will also be able to send them across other devices, including iOS and Android. 

Safari push notifications give you the ability to:

  • Re-engage with users who have lost interest in your content
  • Send alerts to new users to check out your publications
  • Monetize the traffic you create
  • Minimize the number of users who cancel your subscription

Safari push notifications support forwarding to both iOS devices and Android mobile gadgets. 

Apple also supports web push notifications for Chrome, Firefox, and other browsers on MacOS. Let’s take a closer look at the nuances of these alerts.  

Similar to other platforms, push notifications for Chrome and other browsers on MacOS require the collection of an opt-in before the alerts are delivered. 

Apple also supports cross-browser notifications, so you may also be able to send notifications via Safari and have them delivered to other browsers depending on your push service provider.

Different elements of web browser notifications on MacOS can be personalized, including the title, body text, link, and the featured image. 

notix-push-across-devices-chrome-mac

In addition to cross-browser support, MacOS supports push notifications across different devices.

As long as you work with a platform that also supports push notifications across multiple devices, like Notix, you’ll be able to collect opt-ins through your MacOS browser and send alerts to Chrome and other iOS browsers.  

Push notifications on MacOS browsers are extremely dynamic. They can be used for engagement and traffic generation. Not only this, but these are also perfect for lead generation and sales, making MacOS push notifications a great choice for retailers and digital product companies. 

MacOS web push notifications support forwarding to both WatchOS devices and WearOS gadgets. 

Want to find out more about using push notifications to boost your content’s engagement and overall performance?

Create your own Notix account today and start sending out alerts today!

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Apple's 'AI or bust' push to continue with Safari Assistant in iOS 18

Apple's 'AI or bust' push to continue with Safari Assistant in iOS 18

Coming in iOS 18: - "Safari browsing assistant" - "Encrypted visual search" Both features seem to use the Private Relay infrastructure to send data to Apple (so that they don't know your IP?). — Nicolás Álvarez (@nicolas09F9) April 10, 2024

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Browser Companies Criticize Apple's EU Choice Screen in iOS 17.4

Several third-party browser companies have experienced a spike in iPhone installs since Apple made major changes to iOS in order to comply with the Digital Markets Act in the European Union, but many are not happy with Apple's implementation of its default browser choice screen.

alternative browser list eu

The change has led to a sharp increase in third-party browser usage, based on several reports. On Wednesday, Reuters reported that users of privacy-first browser Aloha had jumped 250% in March. The jump in users largely came in France, Belgium (3x growth), Germany, The Netherlands, Spain and Sweden (2.5x growth), and Denmark, Italy and Poland (2x growth).

Aloha browser markets itself as a privacy focused alternative to browsers that earns its money through paid subscriptions rather than selling ads by tracking users. The Cyprus-based company says it has 10 million monthly average users.

"Before, EU was our number four market, right now it's number two," Aloha CEO Andrew Frost Moroz said in an interview with Reuters .

Norway's Vivaldi browser, Germany's Ecosia and U.S.-based Brave have all seen user numbers rise following the new regulation. U.S.-based DuckDuckGo, which has about 100 million users, and its more popular rival, Norway-based Opera, have also reported substantial increases.

To be eligible for consideration in the alternative browsers list, companies must have the Default Browser Entitlement that is available to developers. Apple also requires that the app has been downloaded by at least 5,000 ‌iPhone‌ users‌ across all 27 EU countries in the prior calendar year. Apple selects up to 11 of these for the browser choice screen in addition to Safari, updating the list once per calendar year.

Google has also updated its Pixel software to show alternative browser choices, and says that new Android devices made by other companies will also display the choice screen in the coming months.

Despite users increasingly choosing alternative options, browser companies have criticized Apple and Google for the slow rollout of the change, and believe it is hampering the migration away from Safari and Chrome. Mozilla, which owns Firefox, estimates that only around a fifth of ‌iPhone‌ users in the EU have received the iOS update, and claims that the rollout is much slower than Apple's previous software updates.

Some alternative browser makers are also concerned that the design of choice screens is sub-optimal at best. For example, Vivaldi CEO Jon Stephenson von Tetzchner notes that Apple's choice screen only appears when ‌iPhone‌ users open Safari, while the list of browsers provides no additional information.

"The process is just so convoluted that it's easiest for (users) to select Safari or potentially some other known name," he told Reuters .

Vivaldi is also unhappy with the design. "The list of browsers does not show additional information and that does not help users to make a meaningful choice," a company spokesperson told TechCrunch . "If the user has already selected a browser of their own choice, the choice screen can actively try to push them away from it, and may not even include it in the list that it presents to the user."

Ecosia has also been critical, and says Apple's implementation involves an "overly complex installation process" and keeps Safari front and center on the user's ‌iPhone‌ Home screen.

The European Commission is currently investigating Apple's choice screen design for suspected noncompliance. The probe is being conducted in consultation with browser companies, who are likely to encourage regulators to push for a stronger implementation to level the competitive playing field.

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Notification Settings

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Security camera captures waste bin bill dispute

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Wallin Industries, a metal fabrication business, recently switched to Waste Management of Canada for waste collection.

A bill came in around $340, said company president Brad Wallin, adding it was a drastic jump from the $60 he was expecting.

Being charged a fee for an overflowing bin, Wallin said his team quickly reviewed company security video.

The footage showed a driver of a Waste Management truck seemingly altering the bin’s contents so pieces were sticking out, he said. “He manipulates the load, basically stages a photo,” Wallin added.

He shared the video footage with the Free Press.

Later, a “substantially different” invoice appeared, with a photo attached of the alleged stuffed bin, Wallin said. The company president said he argued the charge, working his way to Waste Management’s Toronto headquarters, where it offered a credit for his invoice.

Wallin said he had a voicemail from the vice-president of operations he hadn’t yet listened to by midday Wednesday.

Waste Management has investigated and found “the driver made an error in process, causing the overage charge,” spokeswoman Jessica Kropf wrote in a statement.

It was “unintentional,” and Waste Management has since apologized and reversed the overage charge, Kropf continued.

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Meantime, Wallin is considering whether to cut ties with the international waste disposal brand.

“Very few people are going to have cameras pointing at their bins, where they’ll have footage to dispute the charge,” he noted. “We were just fortunate enough to have that. If not, we’d be paying the bill.”

Wallin said he’s also “bouncing around the idea” of filing criminal charges against Waste Management.

Waste Management didn’t answer how many similar cases it’s responded to in recent years.

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Gabby is a big fan of people, writing and learning. She graduated from Red River College’s Creative Communications program in the spring of 2020.

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IMAGES

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  1. How to enable Safari push notifications on iPhone or iPad

    Launch the Settings app on your iPhone or iPad running iOS/iPadOS 16.4 or later. Scroll down and navigate to Safari. Click Advanced and then Experimental Features . Close. You will find a Push API ...

  2. Sending web push notifications in web apps and browsers

    To enable push notifications, follow this general approach in your webpage or web app: Ask the user for permission to send them push notifications. Provide a method for the user to grant permission with a gesture, such as clicking or tapping a button. When the user completes the gesture, call the push subscription method immediately from the ...

  3. Web Push for Web Apps on iOS and iPadOS

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  4. Safari Push Notifications

    Use the Apple Push Notifications Service to send notifications to your website users, right on their Mac desktop — even when Safari isn't running. Safari Push Notifications work just like push notifications for apps. They display your website icon and notification text, which users can click to go right to your website.

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  7. Enable Safari Push Notifications on iOS: Step-by-Step Guide

    Push notifications are the most efficient and fastest way for publishers to reach out to their readers. These notifications have been pretty straightforward to enable and access on the desktop and on Android smartphones. However, iOS didn't offer this ability. Things have changed now and Apple has introduced Safari push notifications in iOS 16.4.

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    Bring better notifications to your websites and web apps in Safari on macOS with Web Push. We'll show you how you can remotely send notifications to people through the web standards-based combination of Push API, Notifications API, and Service Workers. Have a question? Ask with tag wwdc2022-10098. Learn more about bug reporting. Notifications API.

  9. Safari Push Notifications: How to Set Up and Use on iOS Safari

    To enable Safari Push Notifications on newer versions of iOS 16 and iPadOS 16, users must first give permission to receive notifications from the website. Once permission is granted, the website can send notifications to users even when they are not currently browsing the site. It is important to note that if a website fails to present push ...

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    So you need to turn it under Settings. How to enable Push API While waiting for IOS 16 you can turn on Push API on your iPhone by going to Settings, typing Safari in search, click on Safari, scroll all the way down and go to Advanced and tap on Experimental Features. Now scroll down to where it says "Push API", and enable it by tapping on green ...

  12. Mobile Web Push for iOS/iPadOS

    Apple's release of iOS and iPadOS 16.4+ includes mobile web push notifications from web apps added to a user's home screen. Support for web push on iOS and iPadOS is available. Here's how you can configure your website to send and get users to opt-in to web push notifications. Example Safari web push notification on mobile.

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    On February 16, 2023 Apple announced support for web push notifications on their mobile Safari web browser on iPhones and iPads, via iOS and iPadOS. This announcement has been highly anticipated, both because Safari was the last remaining browser to add web push support, and because this change will allow a category of websites called Progressive Web Apps to behave more like mobile apps.

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  17. iOS Push Notifications on Web Is Now Live With iOS 16.4

    As promised in WWDC in June 2022, Apple has come up with the much awaited support for web push notifications on iOS.Starting iOS 16.4, websites are now able to start sending iOS push notifications, not only on Safari, but also to other browsers such as Chrome and Firefox.This opens up new opportunities for publishers to engage their users and serve relevant content updates to their readers who ...

  18. How To Get Push Notifications From Web Apps in iOS 16.4

    Navigate to a website in Safari. Tap the "share" button at the bottom of the screen. Scroll to the bottom of the menu. Tap the "Add to Home Screen" button. Enter a title for the website ...

  19. Getting Ready for iOS and Safari push notifications

    Apple, at this year's Worldwide Developer Conference or WWDC, announced the most awaited news of Safari Web Push notifications coming to macOS Ventura in the fall of 2022, and for iOS 16 and iPad OS by 2023. Apple's Safari push notifications have been an option for reaching Mac Safari users for quite a while.

  20. webkit

    1. iOS 15.4 added a Push API feature in safari. Settings > Safari > Advanced > Experimental WebKitFeatures. but it is turned off by default. That doesn't mean the Web Push Notification is fully supported in iOS but it is a hint that it might be coming soon. Hopefully iOS 16 🤞.

  21. Push notifications in Apple Safari with FCM

    Enable notifications in Safari. Go to Settings -> Safari -> Advanced -> Experimental Features. Enable both "Notifications" and "Push Notifications". Open your web app on IOS Safari. Click on the share icon and "Add to Home Screen". Close the browser and open the app from the home screen shortcut. Click on the button that will call "getToken".

  22. Configuring Safari Push Notifications

    Configuring Safari Push Notifications. In OS X v10.9 and later, you can dispatch Safari Push Notifications from your web server directly to OS X users by using the Apple Push Notification service (APNs). Not to be confused with local notifications, push notifications can reach your users regardless of whether your website or Safari is open.

  23. Push Notifications Across Various Devices on iOS and Android

    iOS Push Notifications: Iphone, iPad. First, let's review the nuances of push notification iOS campaigns, starting with some big news. Apple recently gave Safari the ability to send push notifications on the latest iOS and iPadOS releases. It will work like this: Users can add Safari websites to their home screen

  24. Apple's 'AI or bust' push to continue with Safari Assistant in iOS 18

    Two new AI features have been found tucked in Apple code, most likely slated for release along with iOS 18 that would be announced during Apple's 2024 WWDC festivities, as usual. One of those two new features that marks a heavy pivot to AI in iOS is reportedly called "Encrypted Visual Search," and the other is the aforementioned "Safari ...

  25. Browser Companies Criticize Apple's EU Choice Screen in iOS 17.4

    In iOS 17.4, released last month, Apple no longer limits EU users to the handful of browser options that iOS currently offers as alternatives in other parts of the world.

  26. Security camera captures waste bin bill dispute

    Note Safari 16.4+ working on iOS devices also need this site app to be installed at device's Home Screen for Push Notifications to work Manage Notification Settings Notifications are blocked for ...