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Completely personalized custom trips are our specialty. We delight in using our extensive first-hand knowledge of Asia and the Pacific to craft itineraries that perfectly fit your unique travel style and preferences.

Start by describing your vision of a perfect trip. Need ideas? Our experienced Asia travel experts are specialists in guiding you through the options.

Discuss your specific travel preferences with your personal Travel Expert . From destination to duration to daily activities, everything is flexible.

Sit back and relax. We take care of all the logistical details, allowing you the opportunity to fully embrace every moment of your Asia Pacific travels.

Accompanied by an expert local guide , you experience a personal, insider’s introduction to the countries you visit.

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For all travelers, deposits and payments (per person) are required as follows:

At time of booking: A non-refundable deposit of $1,000, per person, is due

At time of confirmation: 50% of remaining land cost, per person, is due

For all airfare booked by ATJ (including flights within Asia): 100% of the airfare costs are due

60 days prior to departure: Final payment is due

If your booking is made within 60 days of departure, the entire cost of the trip must be paid at the time of confirmation in order to secure arrangements

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Your trip cost includes the following types of insurance:

$200,000 per person for emergency medical evacuation expenses, including repatriation of remains

$5,000 per person for emergency medical care due to accident/sickness

ATJ does not provide trip cancellation, interruption, air ticket cancellation, lost baggage, or supplemental medical insurance. We highly recommend that you purchase this additional coverage. If using our recommended provider, Arch RoamRight, you must purchase your policy within 21 days of making your initial trip payment/deposit to qualify for the pre-existing conditions benefit. Other carriers may have different terms for preexisting conditions. Additional information will be sent at time of booking.

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REFRESH: Asia Pacific Travel Marketing Services becomes Linkd Tourism

Asia pacific travel marketing services, well known for sales and marketing representation in australia and new zealand, will now be known as linkd tourism..

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Why the change? They wanted a name that better incorporated what they do –  linking tourism products and destinations to the Australian and New Zealand market, reaching the target audience for each of its partners.

They felt that the old name just wasn’t doing that for them anymore.

Owner and Managing Director, Kylee Kay, purchased the company in 2009, and in the last decade has led the business from a sales and reservations office primarily for touring product, to a full-service representation agency for a mix of travel brands.

As the team has evolved, further experience in destination representation has shaped the direction of the company and in 2018 the agency landed its first destination client, Colorado Tourism Office.

The appointment followed Managing Director, Kylee Kay, completing a two-year term as President of the Visit USA tourism body.

A new office was also opened in Surry Hills at the end of last year, solidifying Linkd Tourism’s expanding Sydney-based team.

A new website, www.linkdtourism.com , is live, which sees a complete refresh of the previous APTMS website.

The website still has its Travel Advisor log-in portal with a full suite of training materials and webinar content for its range of clients.

Managing Director of Linkd Tourism, Kylee Kay said she was extremely proud to have seen the company develop and grow over its 32 years in business, introducing new and exciting partners to the Australia and New Zealand markets, whilst retaining long-standing relationships from its inception.

To mark the company relaunch, Linkd Tourism held a celebration yesterday at The Winery, Surry Hills.

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Join us in congratulating them on the rebrand.

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5 Sustainable Travel Trends for Asia Pacific Consumers

By Celine Wickerhoff

June 20, 2022

Earlier this year, we released our Sustainable Travel Study , which shared insights into how consumers are becoming increasingly conscious about their travel choices. In our global takeaways , we found consumers are actively looking for sustainable travel options and information and are willing to pay more to ensure they are limiting their impact. However, we know the interest in and meaning of sustainable travel can differ from region to region and country to country.

In this post we take a deeper dive into the data from the Asia Pacific (APAC) region, where consumers showed an even stronger interest in sustainability while traveling when compared to global averages. We also investigate the similarities and differences of sustainable travel preferences within the region, by looking at data from Japan, India, China, and Australia. 

1. APAC consumers seek sustainable options while traveling    

download the full infographic

Globally, we found that 90% of travelers want to see sustainable options when they are looking to book a trip. This trend was even stronger in the APAC region, with 95% of travelers indicating interest in sustainable travel options. This is especially notable when comparing to the other surveyed regions, including the Americas at 74% looking for sustainable travel options, and Europe at 69%.

Taking a deeper dive into the APAC country data, India and China emerge as the countries showing the most interest in sustainable travel, with 98% of Indian and 96% of Chinese consumers saying they look for sustainable travel options. While the numbers aren’t as high, Australia and Japan still show strong interest in sustainable travel, with 72% and 56% respectively saying they look for sustainable travel options.

Increasing importance of sustainable travel in Australia and Japan  

Australia and Japan may be behind India and China in terms of overall interest in sustainable travel, but the importance of the topic is quickly growing. Comparing sustainable travel choices from the past 2 years to future plans, Australian and Japanese consumers show significant increased interest in looking for sustainable travel options, while China and India stay relatively steady.

Compared to previous trips, Japanese consumers are 280% more likely to stay in accommodations or lodging that are actively lessening environmental impact and 125% more likely to use environmentally friendly transport for their next trip. For their future travels, Australian consumers are 74% more likely to use providers who declare a commitment to sustainable practices. Additionally, on their next trip, 63% of Australians plan to support local communities by buying from local stores and restaurants, rather than chains.

Hotel advertising that can reach any traveler, anywhere

Travelers looking to book a hotel use multiple channels to find their ideal place to stay, from social media to travel websites, and more. This is why it’s imperative that you know when — and where — to reach the right traveler. Whether you’re trying to reach early-bird or last-minute bookers, our targeting capabilities can help you connect with the right traveler at the right time.  

2. APAC consumers will pay a premium for sustainable travel

APAC consumers are aware that sustainability comes at a cost, and they are willing to pay more to ensure that their trip is sustainable. Overall, 100% of APAC consumers said they would be willing to pay more for sustainable travel.

*The country-specific results were weighted to reflect the demographics in each country

APAC consumers’ willingness to pay more doesn’t just equate to a few extra dollars. As a whole, the region is willing to pay 41% more for sustainable travel options, led by Indian consumers who are willing to pay 44% more. While Japanese and Australians aren’t willing to pay as high of a premium, both countries are still willing to pay 25%+ more for sustainable travel.  

In terms of what they are willing to pay extra for, 56% of APAC consumers said they would be willing to pay more for sustainable food and activities, closely followed by additional transportation and lodging costs.

3. APAC consumers are willing to sacrifice convenience and comfort for sustainable travel  

APAC consumers are also willing to make sacrifices if it means that they can be a more sustainable traveler. 96% of APAC consumers are willing to make sacrifices for sustainable travel, higher than both the Americas and Europe.

53% of APAC consumers are willing to give up convenience and comfort while traveling, closely followed by 50% who are willing to sacrifice time traveling to a destination and accommodation convenience.

Looking by country, Australian and Japanese consumers are more likely to sacrifice the time it takes to travel to a destination than other factors.

4. The meaning of sustainable travel for APAC consumers differs by country

Sustainability has become a common term in many spaces, but the meaning of the word can differ from person to person and region to region. Across the APAC region, supporting local economies, supporting local cultures and communities, and lessening environmental impact are considered aspects of sustainable travel, according to about 70% of respondents.

Looking at the country-specific data, different patterns emerge. In Australia, over 3 in 4 consumers believe that lessening environmental impact is a part of sustainable travel. Respondents from Australia were less likely to say that supporting local economies, cultures, and communities were part of sustainable travel. Fewer than 40% of respondents saw visiting lesser-known destinations as a part of sustainable travel.

Supporting local cultures and communities was the most popular response for Indian consumers, with 74% indicating that this is sustainable travel. Chinese respondents were split between lessening environmental impact and supporting local economies as the most popular answers.

In Japan, supporting local economies as a part of sustainable travel had the highest percentage of respondents, at 50%. Less than 40% of respondents saw supporting local cultures and communities or visiting lesser-known destinations as part of sustainable travel.

5. APAC is looking for sustainable travel information from a variety of sources

More than 2 in 3 APAC consumers are looking to learn more about travel options with low environmental impact and options that support local cultures and communities. More than half want to see this information from local destinations, tourism, or visitor resource groups. Just under half of respondents want more information about sustainability from accommodation or lodging companies and transportation providers.

Preferred sustainable travel destinations differ by country

Where APAC consumers are looking for sustainable travel options differs by country. Over 50% of Chinese and Indian respondents are looking for sustainable options in major cities, compared to less than one-third looking for travel options in lesser-known towns or resorts.

However, Australian and Japanese consumers are the opposite. 56% of Japanese consumers and 46% of Australians are looking for sustainable travel options in a lesser-known destination. Only 18% of Japanese respondents are looking for sustainable options in a major city.

How is Expedia Group supporting sustainable travel?  

As a global company powering travel, we realize we have a duty to promote sustainability. To do our part, in 2019, Expedia Group partnered with UNESCO and the Tourism Authority of Thailand (TAT) to launch the UNESCO Sustainable Travel Pledge . Since then, The Pledge has quickly expanded globally, counting now over 9,000 properties across +60 countries, and signatories in APAC such as Bayan Tree Group and Accor Hotels Mantra Brands, among others.

The Pledge aims to promote sustainable travel, community resilience, and heritage conservation globally. By signing the Pledge, properties, destination marketing organizations and more publicly commit to actions that will reduce the environmental impact of their businesses, raising awareness to travelers and helping them make more sustainable travel choices. Hear more from UNESCO Sustainable Tourism Expert, Peter DeBrine, in our new podcast, Why sustainability means the world to travelers .

Recently, Expedia Group joined the Travalyst Coalition in support of its mission to empower travelers with better information and encourage travel providers to improve the sustainability of their offerings. Expedia Group also signed the Glasgow Declaration for Climate Action in Tourism , which aims to align urgent climate action across tourism stakeholders to cut tourism emissions in half over the next decade and reach Net Zero emissions as soon as possible before 2050.

Specifically in APAC, Wotif, Expedia Group’s domestic travel focused brand, is doing its part in encouraging sustainable travel, via the brand’s ongoing commitment to support First Nations tourism. In doing so, the brand hopes to educate Australian travelers to understand and respect the practices of Aboriginal and Torres Strait Islander communities, to be mindful of the impact tourism has on the traditional custodians, communities and land in which we live.

For more insights and about sustainable travel, download our full Sustainable Travel Study . Subscribe to our blog and stay tuned for more regional insights from this study and more.

Celine Wickerhoff

Director, business development.

Celine Wickerhoff is a director of business development at Expedia Group Media Solutions. She consults travel and non-travel partners in APAC to promote their brands and meet their business objectives through strategic advertising campaigns across Expedia Group's sites. Celine joined Expedia Group in 2011 and was most responsible for driving TravelAds business development with lodging partners across Asia Pacific. Celine is originally from Belgium and is a graduate of Ecole Hotelière de Lausanne in Switzerland.

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Expedia Group’s technology opens up new traveler demand for Asia Pacific travel companies

At its inaugural EXPLORE 23: Connect Asia: Expedia Group announced today a series of new travel partners who have signed up to Expedia Group’s technology solutions to help their businesses grow, further bolstering Expedia’s expansive B2B portfolio across the Asia-Pacific (APAC) region.

Expedia Group’s B2B division empowers companies of any size to succeed in the universe of travel through its innovative B2B technologies; White Label Template, Rapid API, and Optimized Distribution. These technologies are driving extensive traveler demand into the region by enabling partners to tap into a global travel market, while retaining full control of their operations. The White Label Template, Rapid API, and Optimized Distribution solutions are designed for businesses to leverage Expedia Group’s investment in industry-leading technology and remain at the forefront of travel.

“We are intensifying our focus on helping partners find new demand and controlling their wholesale distribution across APAC and beyond. There are exciting opportunities that lie ahead in Asia Pacific. Our industry-leading technology will have a positive impact by delivering valuable demand to our partners and creating amazing travel memories to people that visit this incredible region. Our technology solutions power major local airlines and hotels, and manage wholesale distribution for our hotel partners. Through these partnerships, we foster a sense of collaboration rooted in a shared goal of enriching the travel experience,” said Greg Schulze, senior vice president of Strategic Travel Partners at Expedia Group.

Expedia Group’s White Label Template is a turnkey solution that allows partners to integrate Expedia Group’s extensive selection of hotels and other travel products into their own websites or apps, creating a one-stop shop for their customers. This means travelers can easily book their own package holiday. The solution provides a multi-product travel website, seamless loyalty integration and enhanced marketing capabilities to drive deeper customer engagement and grow revenue. Joining hundreds of other global travel companies, today, Expedia Group’s newest APAC partnerships include:

• Jetstar Airways – One of Asia’s largest low-cost airlines, Jetstar has partnered with Expedia Group to give their customers more options, allowing them access to Expedia Group’s global supply of more than 900,000 properties. Jetstar’s new booking platform will enhance and simplify the travel planning process for its travelers by offering a seamless one-stop booking experience, all in one transaction. This is live in New Zealand and Singapore, with Japan to follow this fall.
• Philippine Airlines – the flag carrier of the Philippines – has launched PAL Holidays, a new one-stop travel website powered by the Expedia Group’s cutting-edge White Label Template. The site, which offers a seamless and comprehensive platform for all travel needs, is designed to help passengers effortlessly plan and book their entire journey.
• Mastercard – Expedia Group’s template technology and Mastercard’s digital redemption capability power a complete loyalty points redemption program for participating issuers that allows cardholders to redeem credit card loyalty points for travel bookings. This extensive partnership with Mastercard, where our technology delivers travel to thousands of banks around the world using Mastercard’s loyalty services, will soon expand to major banks in Australia, with more on the horizon for 2024.

In addition, Expedia Group’s leading Rapid API technology enables travel companies of any size to build superior end-to-end booking experiences by giving companies access to industry-leading support and Expedia Group’s comprehensive lodging supply. This includes competitive rates and availability from more than 700,000 properties with 35 different property types in over 25,000 destinations worldwide. The API solution also offers a great selection of last-minute availability and package rates.

New partners signing for Rapid API includes, Gmarket, one of the largest e-commerce platforms in South Korea, adding an international travel segment to its offerings, and Joy Travel, a Guangzhou-based hotel accommodation distributor specialized in outbound travel from mainland China and international travel, with tour operators in Southeast Asia.

Developed in collaboration with hotels, Expedia Group’s Optimized Distribution technology is a win-win solution for the industry. It offers hotels a single gateway solution that provides a consistent and reliable shopping experience for travelers, helping ensure an accurate display of hotel descriptions, room rates, and fees through known and trusted third-party travel providers.

In the last two years, Expedia Group has tripled the number of participating hotel chains and is rolling out the technology with a number of hotel partners in APAC. The most recent partners joining the Optimized Distribution solution include, Dusit Hotels & Resorts, headquartered in Thailand with a portfolio of 55 hotels and resorts in 16 countries and joining optimized distribution in addition to their other wholesale partners, and new pilot partner, COMO Hotels and Resorts, a Singapore-based hotel group operating 17 hotels worldwide.

The new APAC partners join a number of other leading travel companies in partnership with Expedia Group, including Vietnam Airlines, who in August expanded its relationship with Expedia Group at a global scale to enhance traveler experiences and increase visibility for Vietnam’s national carrier.

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Asia-Pacific travel and tourism statistics in 2023

Table of Contents

This article will give you an overview of the Asia-Pacific travel and tourism industry in 2023, covering the key trends, challenges, and opportunities shaping the market. You will also discover some of the most popular destinations, activities, and experiences travelers seek in this region.

Whether you are a travel agency, a tour operator, or a travel enthusiast, you will find valuable insights and tips to help you create more value for your customers and grow your business.

Are you curious to learn more about Asia-Pacific travel and tourism in 2023? Let’s dive in!

Overview of the Asia-Pacific travel and tourism industry

The Asia-Pacific travel and tourism industry is one of the most dynamic and diverse in the world, offering a wide range of opportunities for leisure and business travelers. In 2023, the industry is expected to see a strong recovery from the impact of the COVID-19 pandemic, thanks to the successful vaccination campaigns, the easing of travel restrictions, and the pent-up demand for travel.

According to the World Travel & Tourism Council (WTTC) , Asia-Pacific is expected to be the only region in the world to recover by 2023, with tourism revenue contributing 32% more to the region’s GDP than before the pandemic. The WTTC also predicts that the region will add 65% of the new jobs in the global travel industry in the next decade, with China and India leading the way.

However, the recovery of the Asia-Pacific travel and tourism industry is challenging. The impact of the COVID-19 pandemic has been severe and uneven across the region, with some countries experiencing more losses and slower rebounds than others.

The pandemic has also changed the preferences and behaviors of travelers, who are now more concerned about health and safety, sustainability, and digitalization. The industry needs to adapt to these changes and provide travelers more value-added services and experiences.

How can you use these trends and challenges to grow your Asia-Pacific travel and tourism business? The next section will explore some of the most popular destinations, activities, and experiences travelers seek in this region.

Key statistics and insights by country

Cambodia is rich in culture, history, and natural beauty, attracting travelers who want to explore its ancient temples, vibrant cities, and rural landscapes. In 2023, Cambodia is expected to welcome 4 million international tourists, a significant increase from the 1.3 million tourists in 2020 and the 196,495 tourists in 20211. The main source markets for Cambodia are China, Vietnam, Indonesia, Thailand, and Taiwan.

Some of the most popular destinations and attractions in Cambodia are:

Exploring the Temples of Angkor : This is the highlight of any trip to Cambodia, as travelers can marvel at the historical significance and architectural wonders of the largest religious complex in the world. The temples of Angkor date back to the 9th to 15th centuries and showcase the Khmer civilization’s artistic and engineering achievements. Travelers can visit iconic temples such as Angkor Wat, Bayon, Ta Prohm, and Banteay Srei and enjoy cultural shows, markets, and museums in the nearby town of Siem Reap.

Visiting Phnom Penh : The capital city of Cambodia is a bustling metropolis that offers a mix of colonial charm, modern development, and local culture. Travelers can learn about the country’s tragic history at the Tuol Sleng Genocide Museum and the Killing Fields, admire the royal palace and the silver pagoda, shop at the central and Russian markets, and enjoy the nightlife along the riverside.

Experiencing rural Cambodia : There are many options for travelers who want to get off the beaten track and experience the authentic life of rural Cambodia. Travelers can visit floating villages on Tonle Sap Lake, cycle through rice fields and villages in Battambang, trek through jungles and waterfalls in Mondulkiri, relax on pristine beaches in Koh Rong and Koh Rong Sanloem, or volunteer at wildlife sanctuaries and community projects.

Japan is a country that offers a unique blend of tradition and modernity, with diverse attractions ranging from ancient temples and shrines to futuristic skyscrapers and technology.

In 2023, Japan is expected to host 32 million international tourists, a recovery from the 4.1 million tourists in 2020 and the 1.5 million tourists in 2021. The main source markets for Japan are China, South Korea, Taiwan, Hong Kong, and Thailand.

Some of the most popular destinations and attractions in Japan are:

Experiencing the Cherry Blossoms in Japan: One of the most iconic symbols of Japan is the cherry blossom or sakura, which blooms for a short period of time between late March and early May. Travelers can enjoy the beauty of these delicate flowers in various locations across Japan, such as Tokyo’s Ueno Park and Shinjuku Gyoen, Kyoto’s Arashiyama and Philosopher’s Path, Osaka’s Osaka Castle Park and Nara’s Nara Park. Travelers can also join hanami or flower viewing parties with locals, where they can picnic under the trees and appreciate the transient nature of life.

Visiting Tokyo : Japan’s capital city is a vibrant and dynamic metropolis that offers something for everyone. Travelers can explore different neighborhoods such as Shibuya’s crossing and fashion district, Harajuku’s youth culture and kawaii shops, Ginza’s luxury shopping and fine dining, Akihabara’s anime and electronics hub, Asakusa’s traditional temples and markets, Roppongi’s nightlife and art scene, and Odaiba’s entertainment island. Travelers can also visit famous landmarks such as Tokyo Tower, Tokyo Skytree, Tokyo Disneyland, and Tokyo Imperial Palace.

Discovering Japan’s culture and heritage: Japan has a rich and diverse culture that spans centuries of history and influences from other countries. Travelers can discover Japan’s culture and heritage through various activities such as visiting UNESCO World Heritage Sites such as Mount Fuji, Himeji Castle, and Hiroshima Peace Memorial, experiencing traditional arts and crafts such as origami, calligraphy, and pottery, learning about samurai and ninja history and legends, participating in tea ceremonies, wearing kimonos and staying in ryokans or traditional inns

Nepal is a country that offers stunning natural scenery, a diverse cultural heritage, and a friendly and hospitable people. Nepal is famous for being home to the highest mountain in the world, Mount Everest, as well as other majestic peaks of the Himalayas.

In 2023, Nepal is expected to welcome 1 million tourists, a recovery from 230,085 tourists in 2020 and 173,709 tourists in 2021. The main source markets for Nepal are India, China, the United States, the United Kingdom, and Sri Lanka.

Some of the most popular destinations and attractions in Nepal are:

Trekking to Everest Base Camp: This is the ultimate adventure for travelers who want to challenge themselves and witness the awe-inspiring views of the Himalayas. The trekking route to Everest Base Camp takes about 12 to 14 days and covers a distance of about 130 kilometers. Travelers can enjoy the diverse landscapes of valleys, glaciers, forests, and villages and encounter various wildlife, such as yaks, snow leopards, and red pandas. Travelers can also learn about the Sherpa culture and their connection to the mountains.

Exploring Kathmandu Valley: The capital city of Nepal and its surrounding areas are rich in cultural and historical attractions that showcase the country’s religious diversity and artistic heritage. Travelers can visit UNESCO World Heritage Sites such as Kathmandu Durbar Square, Patan Durbar Square, and Bhaktapur Durbar Square, where they can admire the ancient palaces, temples, and monuments. Travelers can also visit sacred sites such as Swayambhunath or Monkey Temple, Boudhanath Stupa, and Pashupatinath Temple, where they can witness Buddhist and Hindu rituals and ceremonies.

Experiencing adventure tourism and outdoor activities: Nepal is a paradise for travelers who love adventure tourism and outdoor activities, as it offers a variety of options to suit different levels of skills and interests. Travelers can experience rafting, kayaking, canoeing, bungee jumping, zip-lining, paragliding, mountain biking, rock climbing, wildlife safaris, and more. Travelers can also visit national parks such as Chitwan National Park and Sagarmatha National Park, where they can see endangered animals such as rhinos, tigers, elephants, and snow leopards.

Another important aspect of the Asia-Pacific travel and tourism industry is sustainable tourism practices that aim to minimize the negative impacts and maximize the positive impacts of tourism on the environment, society, and economy.

Sustainable tourism practices can help preserve a destination’s natural and cultural resources, enhance local communities quality of life, reduce greenhouse gas emissions and waste generation, and increase customer satisfaction and loyalty.

Some of the sustainable tourism practices that are implemented or promoted in the Asia-Pacific region are:

Green certification schemes: These schemes provide standards and guidelines for hotels, tour operators, attractions, and destinations to improve their environmental performance and reduce their carbon footprint. They also provide recognition and incentives for those who comply with the criteria and communicate their achievements to customers and stakeholders.

Some examples of green certification schemes in the Asia-Pacific region are Green Globe, EarthCheck, Green Key, and Travelife.

Community-based tourism: This type involves engaging local communities in planning, developing, managing, and benefiting from tourism activities in their areas. Community-based tourism can empower local people to preserve their culture and traditions, protect their natural resources, generate income and employment opportunities, and improve their social services and infrastructure.

Some examples of community-based tourism initiatives in the Asia-Pacific region are Ban Talae Nok Village in Thailand, Banteay Chhmar Community-Based Tourism Association in Cambodia, Toraja Heritage Hotel in Indonesia, and Barefoot College in India.

Responsible travel behavior: This refers to the actions and attitudes of travelers that contribute to the sustainability of tourism. Responsible travel behavior can include choosing eco-friendly transportation modes, accommodation options, and tour operators; respecting local customs and norms; supporting local businesses and products; avoiding animal exploitation; reducing water and energy consumption; minimizing waste generation; participating in conservation projects; and spreading awareness.

Some examples of organizations that promote responsible travel behavior in the Asia-Pacific region are Responsible Travel, Intrepid Travel, G Adventures, and World Animal Protection.

We hope you enjoyed learning about the Asia-Pacific travel and tourism industry in 2023 and got useful insights and tips for your business. This region is full of amazing opportunities and experiences for travelers looking for something different and memorable.

Whether it’s exploring the temples of Angkor in Cambodia, experiencing the cherry blossoms in Japan, or trekking to Everest Base Camp in Nepal, there is something for everyone in Asia-Pacific. And don’t forget to practice sustainable tourism and be a responsible traveler, so you can help protect this beautiful region and its people!

Thank you again for reading our article. We wish you all the best!

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Asia pacific travel market report 2020-2024.

Free for Open Access Subscribers

The Asia Pacific travel market, the world’s largest regional market, faced terrible challenges in 2020 and beyond. The original coronavirus epicenter, the APAC travel industry shrank 58% in 2020 from its 2019 size. While nation-specific market shifts vary significantly, the region fared better than many of its global counterparts, due to swift government action in relation to the pandemic. Recovery and developments will also vary, due in large part to the emergence and spread of the Delta variant across the region.   For this report, 13 countries comprise the Asia Pacific travel market: Australia, China, India, Japan, New Zealand, Northeast Asia (including Hong Kong, Macau, South Korea and Taiwan) and Southeast Asia (including Indonesia, Malaysia, Singapore and Thailand). This report provides comprehensive market sizing and projections for the Asia Pacific travel industry from 2018-2024, including analysis of key segments, country-level share and trends, distribution dynamics and more.    Also available in the Asia Pacific Travel Market Report 2020-2024 series:  

• Australia-New Zealand Travel Market Report 2020-2024

• China Travel Market Report 2020-2024

• India Travel Market Report 2020-2024

• Japan Travel Market Report 2020-2024

•  Southeast Asia Travel Market Report 2020-2024

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Travel distribution & self service technology trends in Asia Pacific

The power of wholesalers and intermediaries in Asia Pacific still exists and travel suppliers morph distribution models to make possible what the consumer wants, for example, co-packaging air content with rooms to create dynamic content, concluded participants at a recent marketing round table discussion…

However, dynamic packaging in Asia Pacific still lags behind the US and Europe. Participants felt that this was largely due to cultural issues such as trust of buying online and the complexity of cross-regional multi-city travel itineraries and the fact that consumers can book more easily by phone than they can online. In this market, web and call centers co-exist as travelers want to be treated as unique individuals with their own set of preferences considered.

“The technology platforms have been built primarily for point to point and simple trips” remarked Cyril Ranque , Vice President, Asia Pacific, for the Partner Services Group at Expedia.com. To effectively provide dynamic packaging options, travel distribution technology will be required to cross reference several cost platforms from different providers, which will prove challenging due to issues related to cost control. Inevitably, consumer demand will drive development for dynamic packaging content online and that is likely to happen when younger generations, who are comfortable with the online environment, create demand.

Roundtable participants argued that to cope with multiple cost platforms, controlling costs would be the responsibility of the technology provider and content aggregator. Any successful deployment that works in Asia given the constraints and complexities of the market will challenge the role of wholesaler.

From a branding perspective, the suppliers also felt that dynamic packaging and presentation through third-party sites commoditized their products and services and made it difficult to differentiate premium brands. Suppliers have taught consumers in the region to go to their branded websites first and provide special online services and low rate guarantees to take back control of inventory and pricing from intermediaries. Such behavior inhibits the ability of the online travel agent to compete and provide dynamic packaging.

One participant counter argued that ninety per cent of tourists in Asia are Asian (according to PATA) and that they were in fact doing more point to point travel which raised more questions as to the reasons for the low taken up in Asia. Some agreed and pointed out that numbers in Asia are skewed by huge tour volume transactions from China and that the big picture for online transactions might be different if you took these numbers out. Another example quoted was that in Thailand they believe that seventy per cent of bookings are transacted online, but the trade comes through the wholesale channel so it was less identifiable as an online transaction.

Regionalization and consolidation were seen to be key trends for the future given that much activity in the online space is concentrated domestically, for example domestic airline transactions in Japan are largely conducted online. A pan Asian player has yet to emerge. It is more likely that international players will continue to align themselves with national companies that hold majority market share and build their pan Asian presence in that manner.

Another trend identified is that technology providers of travel distribution are heavily retail driven in the online space; they provide a merchant business model associated with commissions. Increasingly, from a supply and demand perspective, the business model will be driven to adapt to local market conditions and aggregation software will provide a direct sales model. It was also felt that as majority players open up to accepting, for instance, local credit cards in China for payment, that consumer online bookings would increase.

Participants, who in the majority were supplier based, felt that online travel agents needed to provide simple tools and more product choices online to help small to medium sized enterprises (SMEs) book their travel requirements online. SMEs account for the majority of businesss in many Asian countries and seen as a growth engine for the region.

Participants in the discussion were senior executives in marketing and sales from hospitality, travel management and travel technology companies across the region who met last week to discuss a select range of issues posed to them at a roundtable hosted by the Cornell-Nanyang Institute of Hospitality Management and the Hospitality Sales and Marketing Association International (HSMAI) Asia Pacific chapter. The roundtable was sponsored by the Singapore Exhibition & Convention Bureau.

Facilitators of the breakout sessions included Bernadette Dennis, Director of BD Concepts, Dr Judy Siguaw , Dean, Cornell Nanyang Institute of Hospitality Management, and Christine Toguchi , Managing Director of MacroVision Network and HSMAI Asia Pacific.

Participants at the Marketing Roundtable were:

• Banyan Tree Hotels and Resorts, Mr Michael Lee, VP of Marketing
• Expedia Asia Pacific, Cyril Ranque, VP Asia Pacific
• Hyatt International, Mr Grahame Carder VP, Sales & Marketing-Asia Pacific Division
• Movenpick Resort – Karon Beach Phuket , Mr Craig Fong, Director of Sales and Marketing
• Preferred Hotels Group, Mr. Mark Wong VP, Marketing & Development – Asia Pacific
• Raffles International Limited Ms Jeannette Ho, Vice-President of Marketing & Sales
• Raffles International Limited, Mr Shalabh Kayastha, Executive Director, Marketing and Distribution Services
• Rendezvous Hotels International, Mr. Michael Meade, Senior Vice President, Sales & Marketing
• Singapore Tourism Board , Ms Adeline Lim, Business Development Strategic Cluster II
• TravelCLICK, Mr. Paul Southey, Regional Director – Asia Pacific
• UOB Travel Planners, Alicia Seah, Vice President Leisure Travel
• Terra Firma Groupe, Jinou Park , Managing Partner

Theodore Koumelis

Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.

• Theodore Koumelis https://www.traveldailynews.com/author/theodore-koumelis/ Tourism leaders from around the world will explore how entrepreneurship and innovation are transforming the global travel sector at ATM 2024
• Theodore Koumelis https://www.traveldailynews.com/author/theodore-koumelis/ Sojern introduces new members to Destinations Advisory Board in New York City
• Theodore Koumelis https://www.traveldailynews.com/author/theodore-koumelis/ Precise Tale Poggio Alla Sala, the newest hospitality project from Precise Hotels in Tuscany
• Theodore Koumelis https://www.traveldailynews.com/author/theodore-koumelis/ Grupo Xcaret names Chef Carlos Hannon as new Culinary Director for Hoteles Xcaret

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Consistency in Service and Experience

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Emotional Engagement in a Professional Context

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Leveraging Technology for Better Connections

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Patience and Long-Term Vision

Building relationships in the B2B travel sector requires patience and a long-term vision. It’s about nurturing relationships that go beyond a single business deal, focusing instead on continuous collaboration and growth.

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Data Insights

How did hiring in the asia-pacific travel and tourism industry perform in q4 2023.

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The Asia-Pacific travel and tourism industry experienced a 39% rise in new job postings in Q4 2023 compared with the previous quarter, with the highest share accounted for by Marriott International with 17,355 job postings, according to GlobalData’s analysis of travel and tourism company job postings. GlobalData’s Travel & Tourism: Hiring Trends & Signals Q4 2023 report reveals comprehensive insights into hiring patterns, job roles, required skills, geographical trends, and key themes within the travel & tourism industry, facilitating anticipation of future workforce needs. Buy the report here.

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Accor uk ltd, marriott international inc, shangri-la asia ltd.

Notably, Management Occupations jobs accounted for a 20% share of the Asia-Pacific travel and tourism industry’s total new job postings in Q4 2023, rise 34% over the prior quarter.

Management Occupations drive travel and tourism industry hiring activity

Management Occupations, with a share of 20% new job postings, was the occupation with the greatest hiring activity in the Asia-Pacific travel and tourism industry in Q4 2023 , ahead of Food Preparation and Serving Related Occupations with a 17% share of new job postings.

The other prominent roles included Office and Administrative Support Occupations with a 12% share in Q4 2023, Business and Financial Operations Occupations with a 5% share and Personal Care and Service Occupations with a 4% share of new job postings.

Top five companies accounted for 80% of hiring activity

Marriott International posted 17,355 jobs in Q4 2023 and registered a growth of 184% over the previous quarter, followed by Shangri-La Asia with 3,788 jobs and a 12% drop. Accor , with 2,512 jobs, and Hilton Worldwide , with 1,948 jobs, recorded a 38% drop and a 74% rise, respectively, while InterContinental Hotels Group recorded a 41% decline with a 881 new job postings during Q4 2023.

Regional analysis of hiring in the Asia-Pacific travel and tourism industry, Q4 2023

India held the leading share of the Asia-Pacific travel and tourism hiring activity with a 23.83% share, a 51% increase over Q3 2023. China was next with 21.60%, four-percentage-point up over the previous quarter.

For further understanding of GlobalData's Travel & Tourism: Hiring Trends & Signals Q4 2023, buy the report here.

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GlobalData’s Jobs Analytics uses machine learning to uncover key insights from tracking daily job postings for thousands of companies globally. Proprietary analysis is used to group jobs into key thematic areas and granular sectors across the world’s largest industries. classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.

Data Insights Travel & Tourism: Hiring Trends & Signals Q4 2023

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Most used online travel agencies in Asia as of June 2023, by country or territory

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Rakuten Insight

August 2023

June 12 to 30, 2023

73,601 respondents

16 years and older

Original question "Which of these online travel agencies have you used before? (choose all answers that apply)" Figures have been rounded. Number of respondents by country: China: 3,633; Hong Kong: 2,891; Indonesia: 6,055; India: 16,741; Japan: 535; South Korea: 3,817; Malaysia: 8,718; the Philippines: 4,860; Singapore: 5,215; Thailand: 10,685; Taiwan: 8,655; and Vietnam: 1,796.

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Statistics on " Tourism industry in the Asia-Pacific region "

• Travel and tourism: share of global GDP 2019-2033
• Inbound visitor growth APAC 2021-2025, by subregion
• Number of international tourist arrivals APAC 2013-2022, by subregion
• Travel and tourism's direct contribution to employment APAC 2022, by country
• Travel services share of service exports APAC 2022, by country
• Travel services share of service imports APAC 2022, by country
• Online travel market scale APAC 2023, by country
• Value of international tourism spending APAC 2022, by country
• Value of domestic tourism spending APAC 2022, by country
• Value of domestic tourism expenditure Southeast Asia 2013-2022
• Most expensive cities for business travel APAC Q4 2022, by daily cost
• YoY change in monthly international tourist arrivals APAC 2023, by subregion
• Tourist arrivals ASEAN 2013-2022
• Tourist arrivals ASEAN 2021, by country or region of origin
• Monthly travel accommodation occupancy rate APAC 2020-2023
• YoY change in monthly number of hotel bookings APAC 2023, by subregion
• YoY change in monthly international seat capacity APAC 2023
• YoY change in monthly domestic seat capacity APAC 2023
• Usage of online travel agencies Asia 2023, by country
• Usage of online travel agencies for package holidays Asia 2023, by country
• Usage of online travel agencies for transportation Asia 2023, by country
• Usage of online travel agencies for accommodation Asia 2023, by country
• Usage of online travel agencies for car rental Asia 2023, by country

Other statistics that may interest you Tourism industry in the Asia-Pacific region

• Basic Statistic Travel and tourism: share of global GDP 2019-2033
• Basic Statistic Total travel and tourism GDP contribution APAC 2022-2033, by country
• Basic Statistic Total travel and tourism GDP contribution Southeast Asia 2015-2033
• Premium Statistic Inbound visitor growth APAC 2021-2025, by subregion
• Premium Statistic Outbound visitor growth APAC 2021-2025, by subregion
• Premium Statistic Number of international tourist arrivals APAC 2013-2022, by subregion

Economic impact

• Basic Statistic Travel and tourism's direct contribution to employment APAC 2022, by country
• Premium Statistic Travel services share of service exports APAC 2022, by country
• Premium Statistic Travel services share of service imports APAC 2022, by country
• Premium Statistic Online travel market scale APAC 2023, by country

Tourism expenditure

• Basic Statistic Value of international tourism spending APAC 2022, by country
• Basic Statistic Value of domestic tourism spending APAC 2022, by country
• Basic Statistic Value of domestic tourism expenditure Southeast Asia 2013-2022
• Premium Statistic Most expensive cities for business travel APAC Q4 2022, by daily cost
• Premium Statistic YoY change in monthly international tourist arrivals APAC 2023, by subregion
• Premium Statistic Tourist arrivals ASEAN 2013-2022
• Premium Statistic Tourist arrivals SEA 2021, by country
• Premium Statistic Tourist arrivals ASEAN 2021, by country or region of origin

Occupancy rates

• Premium Statistic Monthly travel accommodation occupancy rate APAC 2020-2023
• Premium Statistic YoY change in monthly number of hotel bookings APAC 2023, by subregion
• Premium Statistic YoY change in monthly international seat capacity APAC 2023
• Premium Statistic YoY change in monthly domestic seat capacity APAC 2023

Online travel

• Premium Statistic Usage of online travel agencies Asia 2023, by country
• Premium Statistic Usage of online travel agencies for package holidays Asia 2023, by country
• Premium Statistic Usage of online travel agencies for transportation Asia 2023, by country
• Premium Statistic Usage of online travel agencies for accommodation Asia 2023, by country
• Premium Statistic Usage of online travel agencies for car rental Asia 2023, by country
• Premium Statistic Most used online travel agencies Asia 2023, by country

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Strategic Navigation: Mastering the Complexities of Asia-Pacific Logistics

Navigating the dynamic and complex landscape of the Asia-Pacific logistics sector poses a unique set of challenges and opportunities for companies operating within this realm. From the intricacies of regulatory compliance across diverse jurisdictions to the imperative of harnessing technological advancements for operational efficiency, the terrain is both challenging and ripe with potential. The insights provided by Jeffrey Shih, CEO at Dimerco , illuminate the multifaceted strategies and approaches essential for navigating these challenges. Through his perspective, one can gain a deeper understanding of how Dimerco and, by extension, the broader logistics industry, are addressing these critical issues. 

Confronting Regulatory and Transportation Hurdles  

At the heart of the logistics challenge in the Asia-Pacific is the regulatory diversity that defines this vast region. The patchwork of customs regulations, import/export restrictions, and safety standards requires a nimble and informed approach to logistics planning. Shih highlights the constant need for logistics firms to stay abreast of regulatory changes to ensure compliance and mitigate delays. This necessity underscores a broader industry imperative: the development of more agile and informed regulatory navigation strategies that can handle the nuances of regional and local regulations. 

Adapting to Market Volatilities  

The Asia-Pacific region is characterized by its economic dynamism, which, while a source of opportunity, also presents significant unpredictability in terms of trade policies, economic shifts, and geopolitical differences. Shih’s insights into Dimerco’s adoption of multimodal transport solutions and digital tracking technologies reflect a strategic response to these volatilities, emphasizing flexibility and the importance of real-time information. This approach raises critical considerations for the logistics sector, particularly regarding the scalability of such strategies for smaller entities and the sector-wide move towards greater technological integration. 

Leveraging Local Insights  

The value of local knowledge in navigating the logistical complexities of the Asia-Pacific cannot be understated. Through Shih’s lens, one can see how Dimerco leverages its on-the-ground insights to develop innovative solutions to logistical hurdles. This local expertise is pivotal in customizing solutions that are attuned to the specific challenges and opportunities of individual markets. The industry at large is witnessing a trend towards such localized strategies, balancing global operational capabilities with nuanced local knowledge. 

Harnessing Technological Innovation  

Technological advancements are revolutionizing supply chain management, with digital platforms offering unprecedented efficiencies. Shih’s discussion of Dimerco's proprietary systems like the Dimerco Value Plus System® showcases the transformative impact of technology on logistics operations. However, this digital shift also brings to the fore the challenges of digital divide, highlighting the need for widespread technological adoption across the industry, irrespective of company size. 

Crafting Customer-Centric Solutions  

The emphasis on developing tailored solutions to meet the unique needs of each client, as Shih points out, underscores a critical evolution within the logistics industry towards customization and flexibility. This client-centric approach requires a deep understanding of diverse market demands and a commitment to continuous innovation. It reflects a broader industry movement towards service models that prioritize agility and responsiveness to individual customer needs. 

Anticipating and Preparing for Future Trends  

Shih’s insights into the future trends impacting the logistics sector, such as diversification strategies and the focus on sustainability, highlight the importance of strategic foresight. The logistics industry stands at a critical juncture, with companies facing the dual challenge of adapting to global manufacturing shifts and integrating sustainable practices into their operations. These anticipated trends underscore the sector's need for forward-looking strategies that embrace both technological innovation and sustainability. 

In summary, the insights from Shih shed light on the strategic imperatives for logistics companies operating in the Asia-Pacific region. The challenges of navigating regulatory diversity, adapting to market dynamics, leveraging local knowledge, embracing technological advancements, and crafting customer-centric solutions are emblematic of the broader logistics industry. As companies like Dimerco navigate these waters, their experiences offer valuable lessons on the importance of adaptability, innovation, and strategic foresight in overcoming the complexities of the modern logistics landscape.