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What is a blog tour.

A blog tour is very much like a traditional book tour, where the author would go from town to town to sign their books and meet new readers; except this time, you go from blog to blog. There are countless fiction and non-fiction blogs that have emerged in the past few years, all written by passionate readers who want to share their love of books with other readers. They post book reviews, launch announcements and interviews with their favorite authors. At Reedsy, we've compiled a comprehensive list of over 250 book review blogs , which authors can browse by genre.

If you hire a publicist for a blog tour, they will “pitch” your book to a series of blogs that fit your story. They will work with the bloggers who are interested to schedule your virtual appearances on their blogs in the form of interviews, live Q&As, or book reviews.

A blog tour can be particularly demanding. With your publicist, you will have to work on your “pitch”, write up answers for the interviews, and promote the reviews you receive on social media, all that during a short period of time (right around your launch).

But where can you find a professional publicist with the right blogger connections and expertise to get you the coverage your book deserves?

Look no further, here are the professionals who can help

Search for publicists near you

Book publicist located in Portland, OR providing campaigns for authors to help their books gain reviews, readers, and attention.

I've worked in PR for twenty years, starting in-house at publishing houses including Sourcebooks and Tyndale House Publishers.

UK-based book publicity services for authors and publishers for 20 years. Named one of the most influential book marketers worldwide.

Former senior publicist at Penguin Random House. 13 years' experience promoting nonfiction titles (mostly self-help, parenting, business)

I provide quality experience and journalistic expertise along with long-term media contacts to secure the exposure you need.

Why can’t I do this myself?

In order to get blog coverage, you need to have the right contacts and know how to pitch your book to them. That is the value add of a professional publicist specializing in blog tours.

As you can imagine, the most frequented blogs are also the ones receiving most submissions from authors, publishers and publicists. So if you submit to those yourself, without having an established relationship with the bloggers, chances are they will ignore you. By hiring a publicist who specializes in your genre, you maximize your chances of getting coverage: they will know all the bloggers who might be interested about your book and they will know how and when to pitch it to them.

For a few weeks, your publicist will also be your project manager and plan the reviews, interviews and Q&As for you so you don’t have to go through the organizational burden.

How far in advance should I plan for a blog tour?

As soon as you have a fairly good idea of the publication date for your book. Most bloggers like to advertise “new releases” to their readers, so sending them the book before launch can increase your chances of getting coverage.

As a general rule, you should allow your publicist enough time to really plan your publicity campaign, whether it’s for press coverage or for a blog tour. Ideally, this should be at least a couple of months before launch.

How effective are these virtual book tours?

As with any other marketing/promotion channel, it highly depends on your genre, on your book, and on how you do it. By hiring a publicist vetted by Reedsy, your blog tour will be as effective as it can be. This is because we have carefully selected our publicists based on their previous blog tour campaigns.

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Book Blog Tour -Gain Exposure Online

A book blog tour is an excellent marketing strategy and also a good opportunity for authors who are about to publish their new books.

Emerging Through The Crowd By A Book Blog Tour

Traditional and self-published authors alike know that their books need exposure to find new readers. Of all the ways for a self-published author to promote their work, book blog tours remain one of the surest ways of gaining interest and awareness in your books.

If you’ve never heard of a book blog tour before, the best way I can think to describe it is like a digital version of a book signing–a place where your target readers are hanging out–so you can meet them and tell them about your book.

Table of Contents

Getting The Best Out Of A Book Blog Tour

Book blog tours are comprised of different people’s blogs across the internet that all showcase your book to their followers, who are targeted readers of your genre. Furthermore, a book blog tour allows an author to “appear” on multiple book blogs in a span of 1 to 4 weeks to promote an up-and-coming book. The appearances on these book blogs consist of a variety of online activities for the author, from writing guest blog posts, engaging in interviews, posting book excerpts and more. Consequently, the greater number of guest post blogs you can appear on, particularly from book bloggers, the more you will expand your audience and extend your reach.

What is a Book Blog Tour and Why Should You Consider Doing One? https://t.co/sTOLNC7Bl6 via @WritePubSell #mondayblogs #amwriting — Alexa Bigwarfe (@katbiggie) June 25, 2018

How Do These Tours Work?

Blog tours are useful in selling books. But most importantly, the main purpose is to actively get your name out to your potential readers, who then continue to spread the word to their friends.

Therefore, by showing up on several of their favorite blogs on social media, potential readers are more likely to give your book a chance.

Each blog tour stop enables authors to attract lots of new readers and social media fans, with the potential of reaching a worldwide audience and creating a following.

Blog tours are one of the best book marketing strategies around .

On Your Way To Get Global Impact

If you want to get your book known on a global level, a book blog tour is an economical way to market your book to the people who would most like to read it.

Self-published authors aren’t the only ones taking advantage of blog tours. Even large publishers and many bestselling authors are going on interviews from a blog post of bloggers and interviewers from around social media and the web. Moreover, there are many bloggers whose reach extends beyond tens of thousands of readers through blog post… imagine being exposed to their entire group of readers!

The problem is that not all blogs and book tours are the same. However, some blog tours will accept any genre of a book while others are specific to a certain niche. Prices vary, as do the quality of the blogs that participate (naturally, you want to appear on established sites with a solid readership).

Check Out What May Work For You

Below is the most comprehensive list of book tours on the net, featuring every quality book blog tour service that we know of. Not only can you see all the book blog tour services and their genre expertise, but you can see the price of each package and how many blog stops are included. So use the below list to find the best book blog tour service for your budget.

The primary objective of a book blog tour is online exposure and publicity through blog postings. Even more, a book blog tour is also one of the best alternatives for authors who wish to avoid promoting their books in every bookstore around the country.

About the Author

CJ grew up admiring books. His family owned a small bookstore throughout his early childhood, and he would spend weekends flipping through book after book, always sure to read the ones that looked the most interesting. Not much has changed since then, except now some of those interesting books he picks off the shelf were designed by his company!

Want help with your author marketing? Get our FREE ebook and cheat sheet: 6 Steps To Getting More Readers.

By subscribing, you agree to get emails from me, Matt Ziranek. I’ll respect your privacy and you can unsubscribe any time.

The Complete Guide To Book Blog Tour Success

Did you know you could tour the world without ever leaving your home?

And we’re not talking about Street View on Google Maps.

Meeting fans and potential readers while on a book tour can be so rewarding. But the internet plays an increasingly important role in book sales, so you can’t ignore the online crowd.

A popular way to promote your book online is with a book blog tour.

When done right, they expose your book to potential readers who would not have otherwise even known about you or your new release.

To help you utilize this handy marketing tool, we’ve compiled everything you need to know to create a successful book blog tour.

What is a blog tour?

A blog tour is similar to a book tour where authors would go to different book or coffee shops and speak about their books to promote them. The difference is that it’s a completely online tour taking place on book bloggers’ platforms.

Note: Although we’re saying “blogs,” this same strategy can apply to featuring on podcasts, YouTube channels, webinars, or any other type of online media.

During a virtual book tour, you find blogs with big followings of readers interested in your genre or niche. You then ask them for an opportunity to write about your new book.

This is a great marketing opportunity for authors to reach a larger audience than a traditional book tour would. You can use this guest post to add links that send interested visitors to your website and your social media platforms.

A blog tour works well if you find the right blogs to be featured on.

Some agents can help you set up your blog tour, but if you’d prefer to put in the work yourself, it is manageable.

Benefits of Doing an Online Book Tour

You’ll have to put effort into coming up with original content to post on multiple blogs. So, you may be wondering if all that effort is worth it.

The short answer is yes!

Most established blogs have built up a decent-sized email list. Let’s say minimally 10K subscribers, often way more.

Even if your blog post gets read by 20% of their email list ( a fairly average open rate ), that’s thousands of readers who are newly exposed to your books. Multiply that by the number of blogs you tour on and you can reach tens of thousands of engaged readers!

It can bring you and your book a lot of attention and publicity from an already engaged audience and ultimately help increase book sales.

Blog tours help you

Raise awareness

Get more book reviews
Get referral links to your website

Build relationships with book promoters

A blog tour helps you get your book in front of the eyes of new readers. But it also raises awareness for readers who have read your previous works.

Only superfans will watch out for your releases like hawks, the rest of your readers may be oblivious to it.

A book blog tour will ensure anyone who’s enjoyed your writing will hear about your book.

Plus, the more people hear about your book, the more sales you’ll likely make.

Get you more book reviews

Imagine one of these bloggers writes a review that sings your book’s praises…their followers will be way more interested in your book!

Getting a professional book review from a respected source helps readers decide to buy your book.

This kind of review often convinces new readers to buy your book far more than an Amazon review because they’ve already come to trust the opinion of the blog they follow.

Getting referral links to your website

Another effective element of having a blog tour is getting referral links to your author website .

Once they’re on your site, your reader magnet , for example a free book, will entice them to sign up for your author newsletter . This is a great way to nurture them to become book buyers.

Also, Google sees links to your site as votes of confidence. This helps your author SEO . This means that by getting your book featured on a blog tour you will get links to your website which will help you rank better on Google.

Don’t underestimate the power of who you know when it comes to marketing your book.

Some of the people you reach out to may have connections in TV, international conferences or conventions, big publishing houses, or other amazing platforms.

By putting yourself out there and offering upfront value to their audiences you could be taking the first meaningful step in a bigger marketing move for your books and author career.

Want To Give Your Readers An Engaging Online Experience?

Get an author website that showcases your books, grows your list, and attracts publishers and promoters.

How Does a Blog Tour Work?

When it comes to online book tours, much like a normal book tour, it takes planning and organization.

When you reach out to different websites and ask to be featured, some blog owners will ask for payment. In some cases, you should decline these offers.

If they’re only interested in your work to get paid to feature on their blog, they aren’t going to be passionate about the content you’re contributing either. They may not even promote it to their mailing list.

Note: Be sure to read the fine print. See how their book promotion services work before submitting your blog suggestion so you understand what guest posting would be like on their platform.

There are some sites ( like BookBub ) where paid promotion can be very effective. This is not the same thing though. Paying for advertising on a book promotion site is quite different from getting featured as a guest writer or featured guest on another blog.

During a blog tour, you may write guest posts and feature pieces for the blogger to use. Other than that all you’ll have to do is respond to comments (if required) and thank the blog for allowing you to be featured.

It’s usually also asked that you share the post on your social channels and mailing list, but that’s really up to you.

When To Do Your Blog Tour

As soon as your book’s publication date is official you can start putting together the necessary details to share with your mailing list and social media platforms.

About a couple of months before the date you must reach out to the blogging sites to propose your blog tour.

Note : Be sure to have review copies ready to be shared with the blogging sites that opt-in for your blog tour so they can share reviews on day 1 of your book’s launch.

Your blog tour could last between 1 to 2 weeks, depending on your genre. For example, for popular genres on the internet like YA or Romance, you could have your blog tour run for 2 weeks since there are many bloggers for these genres.

How to Organize a Blog Tour

Follow the steps below to help put together your book blog tour plans.

Find blog tour opportunities

Brainstorm ideas

Create blog content, promote your blog content, follow up on opportunities, nurture your new audience, finding virtual book tour opportunities.

The first step when organizing a blog tour is preparing to reach out to all the blogs you’ll feature on. Remember, you don’t have to limit yourself to only blogs. Reach out to podcasts, YouTube channels, or any other media that make sense as well.

The first step to take is to research different blogs or media channels that fit the genre or subject of your book.

You can start this by doing a simple Google search and see which blogs have your target audiences.

List of virtual book tour opportunities

Here is a list of potential blogs to reach out to so you can get started. Note, that some have more intense submission processes than others and may have changed since we posted this blog so check the guidelines on each before you reach out.

Blog tour opportunities list

Inkitt

Discountbookman

Thisiswriting

Lovelybookpromotions

Newfreekindlebooks

Ohfb

Freebooktips

Armadilloebooks

Artisanbookreviews

Awesomegang

Badboyromance

Bookoftheday

Book-promos

Chicklitcafe

eReaderIQ

Goodreads

Shameless Book Deals

Wanton Reads

Reading Deals

Patty Jansen

Indies Unlimited

Digital Book Today

Virtual book tour spreadsheet

Create a spreadsheet to track the blogs you want to reach out to. You can copy-paste the table below into a spreadsheet to get started.

Create different columns for:

The blog owner/editor’s name
The website of the blog
The email address of who you’re dealing with to pitch your idea
If they accepted or not
When you need to submit your blog post by

Here’s the spreadsheet template :

The researching part of the outreach is not something you should rush through.

Once you have found the blogs that you would like to reach out to, you need to do a bit of investigative work on their website.

Things to keep in mind before reaching out are:

When was their last post
Do they have comments and likes on their posts
Are they active on social media
Have they got guest posts already
Do they say how big their mailing list is

The reason to keep these things in mind is that you want to have your books on blogs that have an active community otherwise your efforts will be in vain.

The whole point is to get new people to discover your work, not just post content on a dead website or little-known platform.

Drafting the outreach email

All your research will be a waste if you don’t approach your potential blog tour hosts with care.

Think about how many emails you discard from your own inbox without reading it…it’s a lot, right?

You’ll have to do your best to ensure your email does not fall victim to this.

Make sure the subject and preview of your email are intriguing but not clickbaity or spammy.

Then when it comes to the body of your email, it needs to be personalized and comprehensive.

If your email sounds generic and doesn’t consider the needs of the blogger, they’ll likely delete it without a thought.

And if you fail to mention all the crucial details like dates, times, expectations, etc. they may be too busy to email back and ask for all of this. It’s easier for them to forget and move on.

But if you type up a really good email, you leave less resistance making it easier for them to say yes!

Note : Give the recipients ample time to respond and refrain from creating a blog tour schedule that will rush them through their process.

Now that you have come up with a list of people to reach out to, it’s time to brainstorm your guest post to pitch to them.

When it comes to pitching a blog tour or a guest post it’s important to make sure that the pitch has information in it that is personal to each blog so that the readers don’t think it is just a spam email. Put an interesting and personal spin on your idea.

This is why the research part is so important. Find something you love about each blog and mention it.

Also, mention how the guest post or tour could benefit the blog.

You can also pitch a couple of ideas you would like to write about if you want to give some options.

Now that you’ve reached out and pitched the ideas and they’ve been accepted, it’s time to create the content.

When creating the content make sure that it is 100% original and written by you. Don’t be boring or generic. Use your own voice and unique author brand . The whole point of this book blog tour is for a new audience to get to know you and your books.

When reaching out to multiple blogs and writing on similar topics it’s important to ensure the content isn’t identical.

Ensure that each piece truly adds value to the blog they’re being sent to, because if it doesn’t they may not want to host you again for your next blog tour.

When it comes to promoting your blog tour it’s a mutual effort between the host blog and yourself.

Some great ways to spread the word are :

Sharing on social media
Personally informing your top fans or your book launch team
Sharing it with your mailing list
Creating a tour schedule on your website with links
Asking others to share the posts and links

So now that you’ve done a few guest blogs on your blog tour, it is time to follow up with them.

You should write a personal thank you to each blog for their support and for allowing you to post. You can even mention that you would be open to posting again. This will make doing a blog tour for your next book much easier.

You also need to make sure that they have everything they need, such as the blog post itself and any books, prizes, giveaways, or any important element that could be included in your tour.

Something authors often forget to do is tend to the new followers and email subscribers you’ve gained from your blog tour.

Make sure you use this momentum.

Stimulate them with content on the channels they’ve followed you on. You want to motivate them to buy your book and become a reviewer.

In this way, you get the most out of the gains you’ve just had on your blog tour.

Measuring Your Blog Tour’s Success

Wondering how you’ll be able to tell if your book blog tour worked as intended? You can start with the following to see how well your blog tour did:

Note : Make sure to outline the goal of your book blog tour so you know which metrics to focus on when measuring success.

Views and Likes on blog posts.
Number of comments under the blog posts.
Website Analytics, ie. did website traffic increase?
Email list subscriber growth statistics.
Impressions on Social Media posts

Go Forth And Tour The Blogs!

Now it’s time to get out there and paint the town red! I wish you luck and a ton of success for your book blog tour.

Beyond the blog tour

To truly nail your online presence as an author you need a few more strategies before going on your book blog tour.

You need a great author website to house your author newsletter, books, other works, etc. That way you’ll have a platform to grow your audience from all the new interest you get from the blog tour.

We’re specialists in author website design services so if you’re looking to take that important step towards a stellar online platform fill in this inquiry form .

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Nov 7, 2021

Book Blog Tour - Everything you need to know!

What is it?

It’s a marketing strategy frequently used by self-published authors when launching new books. Essentially, i t’s a virtual tour by an author, around a number of blogs.

What Constitutes an Online Book Tour?

Virtual tours consist of a number of different content formats, including:

· Guest blog posts

· Articles for your blog

· Interviews

· Radio and podcast appearances

· YouTube videos

· Book reviews

· Book giveaways

· Social media contests

· Book excerpts

· Live chats in both video and text format (e.g., Facebook Live, Google Hangouts, Facebook Events, Twitter Chats, etc.)

The goal is to obtain as much coverage of your book release as possible while remaining relevant to both yours and your host’s audience.

When it the best time to do one?

R un a blog tour in the week before your publication date to get some online publicity ahead of the launch event. By sending your book out to bloggers in advance, you’ll get their reviews and can include some of their testimonial words on your website and author pages. However, if you’ve already published then it’s not too late. You can still arrange a blog tour for a book that was published a while ago because the bloggers’ interest will increase the visibility of your book on social media.

Can I Organise my Own?

Yes! Have a strategy, do your research and plan it well! Here is a list of ‘to do’s from the beginning of your tour to the end!

1) Identify your ideal reader. When you know precisely who you want to connect with, you will be able to narrow down which blogs to reach out to.

2) Connect with bloggers that have an active community. It won’t do you or your book any good if no one is reading the blog or taking part in conversations. See how often they post on the blog, if there are comments on their posts, and if they have shares/likes/comments on social media.

3) Create a list - find at least 10-20 bloggers to start with and compiling them into a list. Not all of them will work for you, so gather more than you’ll need.

4) Determine your resources. Bloggers might request different information and resources from you to be featured. Some might want you to write a guest blog post, others might want to review your book, and some will do a quick Q&A.

5) Create your content – you may need to write additional content, answer questions they submit, and decide what chapters you would like to use as excerpts.

6) Design a blog tour poster which includes the author bio and any other marketing material. Include an image that you can share that has the blog stops for your tour along with the URL for each stop.

7) Work out a time frame. E stablish a potential start and finish date. How long a blog tour lasts really depends on how much time you can dedicate to it.

8) Contact your bloggers giving plenty of notice. The more established book bloggers are usually “booked” up at least 3 months in advance

9) Stay organised. Good organisation helps make sure that everything goes smoothly.

10) Consider giveaways. Free incentives can help get your book in front of new eyes - who doesn’t love to win something? And bloggers love to give things away to their readers.

11) Announce the tour. Once you have several blog stops confirmed, announce the blog tour on your website, newsletter, and social media. Create an image that you can share that has the blog stops for your tour along with the URL for each stop. Tag people to RT or share

12) Follow through the delivery. Be considerate of each blogger’s schedule and send your post and information at least a week ahead of time. Considering their schedule (and timeframe) is key in creating lasting relationships with these bloggers, which will help the next time you want to do a blog tour. Make sure you send an email of thanks!

Do I Pay my Bloggers?

No. No money changes hands between authors/publishers and bloggers. If you have hired an organizer, then they will be paid for the actual administration involved, but bloggers take part voluntarily.

How Long is a Book Blog Tour?

3 to 14 days? Depends on how many bloggers accept the invitation to read your book and get involved. Each blogger is given a specific date for when they’ll write a piece about your book. If your book is in a popular genre, you could have a longer two-week blog tour, where you might get two reviews hitting social media per day. The bloggers will happily share their review, although you can’t specify the time, because it has to fit around their other commitments.

Should I Hire a Book Blogger Organiser?

It’s your choice. Y ou will have to pay for blog tours, but you’ll usually get your book in front of targeted readers for your genre. Each service is different, and a blog post, cover reveal, or author interview won’t necessarily send you shooting up Amazon’s charts, but it could get you some visibility. And considering someone has to see your book 7 to 8 times before they buy it, this is a good thing.

Where Can I Find a Book Tour Organiser?

Check out the organiser bio and packages offered.Make sure its the right package for you

Here are some examples of book blog tour organisers and prices.

Prices range from a 3-day tour (£80) with 7 hosts to a 14-day (£250) with 14 to 56 hosts. (at at Oct 2021)

Kelly https://lovebooksgroup.com/love-books-tours/

Anne http://randomthingsthroughmyletterbox.blogspot.com/

Suzy https://suzyapprovedbooktours.com/

Mary Anne https://www.coffeepotbookclub.com/

What will a Book Blog Tour do for me?

·* It gets the word out from the people that matter - passionate readers!

* It will drive some early sales directly, but more importantly than that, it puts a new book on people’s radar – so that when they subsequently see it in a book shop or an Amazon offer, they remember it’s something that’s already piqued their interest. In the same way, a good blog tour is an excellent brand building exercise for debut authors.

Which book tour is best for you?

To help you decide which book tour is the best fit for your book I included a short summary of what eahc tour entails below, followed by a few tips to help you decide.

Blog Tour : $165. Two week tour. Promo/excerpt, interview, guest posts, top ten list and review stops. Square and rectangular custom tour banner. Tour with reviews, different type of posts and exposure for your book. Bloggers pick which type of post they want.
Book Blitz : $110. One week tour. Promo/excerpt stop only. Square and rectangular custom tour banner. Focused on getting exposure for your book. Bloggers pick which type of post they want.
Book Blitz Deluxe : $120. One week tour. Promo/excerpt stops and review stops. Square and rectangular custom tour banner. Focused on getting exposure for your book and getting some reviews. Bloggers pick which type of post they want.
Cover Reveal : $95. One day event. Promo/excerpt stops only. Focused on revealing your cover. Custom square cover reveal graphic.
Review Opportunity : $70. Sign-up post open till further notice. Reviewers post reviews when they want. Review stops only. Focused on getting more reviews for your book.

Here are a few tips for helping to decide which tour works best for you:

If you are a new author or promoting a new release and are okay with writing unique content posts (interviews, guest post etc) book a Blog Tour .
If you don’t have a lot of time to write unique content posts (interviews, guest post etc), but do want to do a book tour and get reviews, book a Book Blitz Deluxe . Or pick the Blog Tour and offer premade interview/ guest posts only.
If your book isn’t released yet and you want to promote it before release day, consider doing a Cover Reveal (if your cover isn’t revealed yet) or a Review Opportunity (these work great for not yet released books).
If you don’t have a lot of budget, pick the Review Opportunity if you want reviews only, the Book Blitz if you want a tour/ exposure.
If your focus is on Instagram and you want bookstagrammers making pretty pictures of your book, pick the Blog Tour , Book Blitz , Book Blitz Deluxe or Review Opportunity and offer physical copies for review. Having square graphics also helps.
If your main and only goal is reviews or if your goal is as many reviews as possible, pick the Review Opportunity .
If you want to book multiple tours for the same book start with the Blog Tour , followed by a Review Opportunity once the tour has ended (you can also swap the order of these two). You can follow this up later by a Book Blitz / Book Blitz Deluxe at a later date to promote a discount for example.

Book a tour

Please read the general terms about working with Lola’s Blog Tours tours before booking a tour. When you book a tour with Lola’s Blog Tours it means you have read and agreed with the information and terms listed there and will adhere to them.

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Book Blog Tours That Accept Self-Published Authors

A book blog tour is when you “appear” on a number of blogs over a week or two (some authors go bananas and schedule a different blog each day for a month) to promote your book. This usually involves being interviewed or writing a guest post for the site. Some blog owners will also read and review your book.

You can arrange tours yourself and hand-pick the blogs, keeping in mind that some people won’t respond or be interested in hosting you, or you can pay someone else to arrange things for you. Prices vary, as do the quality of the blogs that participate (naturally, you want to appear on established sites with a solid readership).

It’s been a while since I did a book blog tour (almost three years), but I may check into them again this summer, since I’m working on some new series. As I recall, the two or three tours I did weren’t all that useful insofar as selling books, but they did result in me getting some much needed reviews back in the days when I didn’t have any readers yet. Several of the hosts reviewed my book on their own sites and also posted the reviews on Amazon and Goodreads.

I’m fairly certain most bloggers and tour operators don’t guarantee reviews, but it’s natural that some of the bloggers will be curious about the authors they host and might check out your book of their own accord (you can also include a free copy with your post or interview).

In case you’re interested in trying out a book blog tour for yourself, I’m posting a list of some of the tours that accept indie/self-published authors and that aren’t hugely expensive (thanks, Elise, for putting the list together for us!):

Book Blog Tours

Bewitching Book Tours

Genres: paranormal, urban fantasy, and paranormal erotica

Cost: $40-$175

Notes: Geared towards the new author, the ebook author, the small and independent press author, and the mid-list author. Also for the author who doesn’t have a huge marketing budget but wants the most bang for their promotional buck.

Enchanted Book Promotions

Genres: accepts all genres (though geared towards scifi, romance, fantasy)

Cost: $29-$249

Fire and Ice Book Tours

Genres: most genres accepted

Cost: $35 – $90

Notes: Not accepting new sign ups at lower package rates.

Worldwind Virtual Book Tours

Cost: $110-$340

Notes: Price includes $50 Amazon card giveaway

Pump Up Your Book! Virtual Book Publicity Tours

Genres: all genres

Cost: $299 and up

Notes: Clients have some national media placements; website is difficult to navigate

Jitterbug PR

Genres: Many

Cost: $55 – $180

Notes: Not exceptional website graphics or quality of writing on blog. Also a PR, marketing and publicity company.

Xpresso Book Tours

Genres: focuses on Young Adult & New Adult tours in all genres of both pre-release and post-release books

Cost: $150 – $250

Notes: Professional easy-to-navigate site.

Read Between the Lines Blog Tours

Genres: specializes in fantasy

Cost: $25 – $100

If you have any comments on these outfits or want to suggest any other book blog tour sites, please let us know below.

29 Responses to Book Blog Tours That Accept Self-Published Authors

Reading Addiction Blog Tours and “I’m a Reader, Not a Writer” Book blasts have both been really successful (and affordable) for me. Not only do tours provide exposure, but you get reviews, which for new authors is vital. Both accept self-published authors, typically in the YA or romance space, but they do cover some SciFi Fantasy outside of paranormal.

Thanks, Kendra!

Here are the links for folks:

http://readingaddictionvbt.blogspot.com/ http://www.bookblasttours.com/

I had a totally different experience with Reading Addiction a couple months back.

I am not an indie author, but a publicist, and I placed 5 books on 5 different book blog tour companies. All had the same number of stops (30), but Reading Addiction Virtual Book Tours is the only company I felt I was mislead by.

I paid for the Major Addiction tour which trumpeted 30 stops over 6 weeks, with 10-15 reviews. This was for an award-winning YA dystopian novel. While this is subjective, compared to the quality of books placed with other tour companies, I would rank this particular novel #2 out of the 5.

These were the biggest issues with Reading Addiction:

1. More than half of the blog sites hosting stops were either very obviously run by Reading Addiction or were sites that ONLY hosted Reading Addiction blog tours. Their tour hosts had little to no other content besides Reading Addiction Virtual posts. I don’t think it needs to be pointed out that book blogs with nothing but content from a single tour company (or only content from tour companies in general) are suspect.

2. Out of the 10-15 review stops, there were—in actuality—only 7 bloggers selected the book for a review. Out of those 7, 2 never posted their reviews (and were never heard from, meaning the tour days were lost). Out of the other 5, only a single blogger cross posted onto Amazon. SO, out of 10-15 review stops advertised, there were only 5 completed and only 1 that made it off a hosts blog site.

3. Reading Addiction is really disorganized. It was left up to me to check the stops daily and to notify them when a committed post on the tour wasn’t made. Sometimes it was posted within an hour or two after, sometimes it wasn’t at all. Worst of all, when it was NOT posted for the day I never heard back from Reading Addiction. This was frequent. Nearly ¼ of the scheduled stops weren’t posted until I inquired about them. Not that it makes much difference (see #1).

There are other issues, but these should be enough to discourage authors and publicists from using Reading Addiction Virtual Book Tours. The other 4 companies I worked with all commented on stops along the way (which showed they were clearly checking for posts themselves), all had a variety of quality book blogs with both organic and tour content, and all maintained the advertised number of reviews with excellent cross-posting on both Amazon and Goodreads.

Needless to say, my experience with Reading Addiction was not a good one. But the simultaneous tours with Sage’s, Xpresso, and Goddess Fish were all perfect.

For those of you who are a little more DIY, there’s also Blogtour.org. It’s free. Full disclosure- I run it, and I built it specifically so I wouldn’t have to cold call blogs that wouldn’t be interested in having authors do tour stops.

Thanks Bryce for the note about your website. I have a publishing company and I am always looking for ways to provide value to my clients. I am hope to be using your services soon.

Bryce, this is about a year after your posting, but I’ve been touring through various sites and came across you – and yours. I’m interested, having just published a literary historical novel.

Carolyn Taylor-Watts

Wow, great list!

I think for struggling authors this is a real good option that’s overlooked. Many tour sites only charge $50 to $100 and a whole lot charge under $50.

Like you said, sometimes these are good options for new books that don’t have reviews. You’ll often pick up a few, and that could give you enough to get picked up by a larger promo site like BookBub or BookBlast.

I’m doing a guest post on thebookdesigner.com on February 5 for anyone who wants more info on blog tours.

Yeah, it can definitely be hard to get that first 10-20 reviews when you’re just starting out!

This is a great list!

From the blogger’s perspective, two other tour companies that I host for are: Goddess Fish ( http://www.goddessfish.com/ ) and TLC Book Tours ( http://tlcbooktours.com/ )

Based on the tours I see them host, Goddess Fish does more indie/self pub/small press titles.

TLC seems to have more established authors mixed in. They also do tours for books that have been out a year or so.

Thank you for the additions, Marlene.

Ann Smyth on Twitter also mentioned: “Someone I know is doing one through these guys not on your list. http://www.orangeberrybooktours.com “

Are blog tours actually helpful? I get regular requests via email from people asking if I’ll host an author’s post on my website. But, I’m a pretty weak sauce blogger and my website mostly just has my product updates, like a glorified catalog. Hosting on my website doesn’t seem like it would benefit these authors. I feel like there’s something about blog tours that I don’t get, at a deeper level.

That sounds more like a guest post with little behind it other than the person’s desire to be on your site. Now if they comment a lot maybe it’s a good thing.

The good blog tour sites will usually fit your book with sites that want that genre. People visiting those sites usually do so because they like hearing about fantasy book, for instance.

A regular blog tour might just be your book cover and blurb and that’s about it.

A virtual book tour will be you writing out a guest post, author interview, and maybe even character interview or description of your world.

You’re encouraged to reply to comments people make on your post. Really, interaction is key in my opinion.

Sure, some sites throw you to the wind, take your money and that’s it. The good ones, however, send you a list of blogs you’ll be on, your banner ads, and other things a month or more in advance.

Goddessfish is a good example of this, and I think for the little authors spend (usually under $100) you could get a lot of benefits.

Honestly, the sites I don’t like are the ones that offer review only tours, guaranteeing you 6 to 8 reviews or something. They’re out there.

The better sites do marketing in such a way that those reviews happen organically, and you get more of that long-tail benefit. Well, that’s the idea.

Alright, I’m done! 🙂

I think they’re most helpful for getting reviews. If you have a big fan base already and get reviews on your new stuff right off the bat, then you might not get much out of a blog tour. (Though it’s something I might consider doing again when jumping into a new genre — one’s current readers might not necessarily be the biggest fan of what one’s trying next!)

Lindsay, thank you for the information. I am looking forward to learning a little more about these companies. You have really helped me save some time.

Hi, Lindsay, There’s also a new tour on the block that I’m doing business with now. Everything’s good so far.

http://fabulosityreadsbookpromotions.blogspot.com

Had no idea you had to pay for those tours! I am usually asked to participate on my blog, but have never been offered payment. Interesting.

I have put together a spreadsheet that shows the relative traffic all of these tours get. What is more difficult to estimate is the traffic that the affiliate blogs get.

Anyway, here is the spreadsheet link: https://docs.google.com/spreadsheet/ccc?key=0AkOyQ5SflEaodHllVjVmcTBvNzE2ZkhWWWVWVXpWUHc&usp=sharing

Oh, and here is a link that I did showcasing other, more traditional, ebook advertising options for comparisons sake: https://docs.google.com/spreadsheet/ccc?key=0AkOyQ5SflEaodEM0VGlpRm5rU2ppTWpGQkFpUkxrY1E&usp=sharing

…I didn’t include BookBub because that seemed too obvious.

Thank you for sharing the links. Those will be very helpful! I had been meaning to put together a list of all the advertising sites myself, but too lazy. 😉

How did you find the traffic numbers? Are those figures per month?

I am a publicist out of Los Angeles and if you google me….you will find I’m real. I take on authors with marketable books, I have very reasonable rates, packages, also per item fees for publicity and marketing of your books. I have the ability to get you the author and your book known around the world via social media, press releases, media interviews in news papers, radio and television. I also have the ability through my connections to have your book on the largest electronic billboard at Times Square in NY….feel free to contact me for review of your books possibilities. [email protected] Rod L. Harrell

HI I am a tour operator, I operate not just tours but review matching as well.

Great post – not only do I accept self published authors – I run a special for Indie/Self-Pubs. Their first service, ANY service is totally free, I like to think of it as my contribution to spreading the word about the amazing Indie and Self Published Authors I come across.

Lovable resource thanks for sharing a great piece of information with us ,As a newbie in tours your resource will help me alot

Thanks for the mention! Our website has moved, and our new address is http://www.fireandicebooktours.com . Could this be updated? Thanks!

Lindsay, curious about your thoughts on blog tours these days. Is it something you would/do use for new releases?

Wesley, I haven’t signed up for any in at least four years, so I’m not sure what’s out there and what’s effective now. I think it can still be a way to get some early reviews though. I’ve heard of people contacting bloggers and setting up their own tours, and that may be more effective, since you can pick and choose blogs that are relevant and get at least a little traffic.

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Apr 19, 2021

5 Tips for A Successful Book Blog Tour

A book blog tour is a virtual tour in which book bloggers present your latest work with their readers, giving you an extra burst of hype every time you want it and bringing more fans onto your network. These virtual tours are fun and celebratory, but launching a virtual tour yourself comes with a lot of work and needs careful attention to work effectively.

If you want to run a book blog tour, you have to find the bloggers, contact them, offer whatever they’re looking for, and stay on track with a set schedule (most tours last two to six weeks). Of course, there are paid tour companies to help you out , but some of these services are scams or have few genuine interactions. Paid companies also won't take the time to match you to custom blogs as well as you could arrange for yourself, making the process a risk and likely not worth the expense invested.

The best tours are often the ones that you put together yourself. When you pinpoint the right bloggers, send them custom submissions and share your book with book blogs that will rave over it, you'll walk away with a far more positive tour experience and a longer list of readers who are actively excited about your latest release.

Here are five tips to increase your odds of bloggers taking you in and to simplify the book blog tour process so that you can spend your time relaxing and socializing with readers instead of screaming at the computer and pulling your hair out.

There are more blogs out there than you could dream of submitting to, so don’t waste your time on any that won’t care about your book. You want to look into other factors as well, since many reviewers will take time away from reviewing or go on hiatus to pursue other interests. If it looks like a blogger isn’t right for you, don’t waste your time.

When researching to see if a blog would be a good fit for your tour, the top places to look include:

Previous blog posts

Social media presence

Listed submission requirements or preferences

Amount of recent activity

Individual bloggers (on blogs with multiple reviewers)

Reviewers are human. Reviewers also like to know that you’re human, too, and spamming everyone with the exact same message will make your entire submission fall flat.

For most tours, you will need to pitch a broad range of book reviewers, and staying fresh every time can be a challenge. Easy ways to personalize your submission are to follow all submission guidelines carefully, respond to something that you like about the blog or reviewer, or react to a recent post.

This is very much like the process of pitching an agent for traditional and hybrid authors, and many of the steps are identical. The good news is that reviewers read books more for fun than as a profession, and they say yes much more readily to submissions that catch their attention.

This is a good time to refresh your skill with spreadsheets. Keep track of every blog you contact, every response you get, and the dates that you set for the posts themselves. Your cheat sheet will give you an easy glimpse of how well set up your tour is, how many reviews and how much publicity you will get, and what dates you want to focus on filling in.

This will come in handy as you get closer to your tour dates and will want to know who to follow back on and how busy you can expect to be on various dates. Keep in mind that you want to give bloggers several months to prepare for your tour. Depending on their backlog, you might need to postpone a date with someone or change the planned range of your tour.

By the time you’ve prepared an ARC to give out to reviewers and bloggers, it can be tempting to rush through your pre-release campaign and get your book into readers’ hands as quickly as possible. But that’s not always a good idea.

Allowing book bloggers extra time to read your book will ensure you both more and higher quality reviews and give you a better tour experience overall. You can use the extra time to prepare for your release, selling pre-release copies and building hype on your end.

Once your slots are filled and your tour is in place, share the schedule! Not only are book blog tours great for finding new readers, but they give you an easy venue to promote your book and hype up your current readers so that you can drive excitement.

Your tour can make for an exciting newsletter and several social media posts, and the bloggers you work with will enjoy the extra bump in traffic and engagement.

Have you run your own book blog tour before? Please tell us your experiences and best tips in the comments below, or join the Pen and Glory Facebook group for further discussion.

Virtual Book Tours and Blog Book Tours | Ramona Morrow Books

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Ramona Morrow | Canadian Children's Book Author and Blogger

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Virtual Book Tours

Thank you for visiting Book Marketing and Promotion Ideas to learn more about Virtual Book Tours. Below you will find a list of 30+ Top Virtual Book Tours that will be extremely useful with the promotion of your book. Virtual Book Tours are sometimes called, Book Blog Tours or Virtual Author Tours. They can also include book cover and synopsis, book excerpts, book giveaways, book reviews, character interviews, contests, cover reveal, guest blog posts, interviews, podcasts or radio show appearances, social network events, video content posted by blogs and webinars. Every book tour site differs in the genres they promote, venues, and the type of content.

A Powerful Promotional Tool for Authors!

Virtual Book Tours or Book Blog Tours consist of numerous bloggers to review or interview you about your upcoming or published book. The blogger or publicity website will publish the review or interview on their blog or website. They will make it available to their hundreds or thousands of followers. This is how they will generate buzz for your book.

Virtual Book Tours are typically done as part of the launch of a new book. After your book has been published or even on the market for a while you can still start a virtual book tour and still have a successful promotion. You know when the publicity pays off because it creates sales for your book and revenue in your pocket. Some of the virtual book tours I have done in the past didn't monetarily pay off well, but in the end they did generate book buzz.

Make sure you take advantage of everything that virtual book tour sites offer. Use the virtual book tour sites that offer a different variety of promotional tools. Thoroughly review each virtual book tour site to make sure your book will fit in with their genre and it suits the type of book promotion and price you are looking for. Make sure you give the blog host a complimentary copy of your book. With my book, Jamie's Pet, I give them a copy of the book and a couple of days later I heard back. They told me "It would be a honor for them to do a book review, author review, or a book reading." That is when you know you have a good book. You have hooked the blog host and now you have to hook their readers into buying your book.

You don't need to do all virtual book tours and book blog tours at once. Pick out one or two virtual book tours a month or every two weeks depending on your financial situation. Make sure they offer different promotional tools. You don't want duplicate book tours at the same time. You want to make sure that you cover the book market with different book offerings, book giveaways, book reviews, book and author interviews, spotlight radio interviews, podcasts, webinars that create wonderful book buzz. Once you are finished with the guest blog interview or book review and it has been added to the host blog's website, you need to link back from your website to their website. Your next step is to share with your social media networks and the host blog website shares with their social media networks. This is how your book buzz and audience grow.

Building an audience for your book will take a lot of energy, planning, time, and don't forget patience. Do what will feel comfortable for you and stay within your promotional and marketing budget. That is the key. Don't get carried away because virtual book tours are just one portion of your promotional and marketing plan and campaign. With the virtual book tours I don't follow the normal rule where you just concentrate on book tours for two to four weeks. I do them throughout the year until I do them all. As an author you are always trying to find new ways, old ways to promote and market your book. You are not doing it for weeks then waiting for the money to roll in. Remember, you need to create book buzz 24 hours a day even when you are sleeping. That is why virtual book tours are a powerful promotional tool for authors because they create book buzz while you are sleeping.

More valuable information on the Book Marketing and Promotion Ideas page that will help your book or company.

I am leaving the websites I found where the 'Page No Longer Exists", so you don't keep going to them thinking you haven't seen this one. I think my long-term memory is going. When searching the internet, I would come across some of them thinking I never saw them before until I open up their home page again. So, I started a list and now I don't have to go to them anymore.

I hope you find this information helpful in your marketing and promoting adventure. I decided not to charge for this information as other people do. The only form of payment I want is for you to purchase my book, Jamie's Pet children's paperback book available on Amazon only if you want to. It is your way of paying it forward. Remember, please leave a review where you bought the book.

All companies and individuals are encouraged to read and understand each service, their policies, and then decide if they are the right fit for you.

Report any Broken Links so they can be Fixed.

FREE Download Top Virtual Book Tours and Book Blog Tours List here:

Top 10 Virtual Book Tour List

These are ramona's favorite because of the packages they offer or the look of their website., start with these first.

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30+ Top Virtual Book Tours and Book Blog Tours List

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Warning: do not use these websites if you are contacted by email or using your favorite search engine search bar and you come across them. if you are contacted by telephone do not give them any information about you or your company. you don't want to be scammed..

Author Blog Tours

B3 Blog Tours and Publishing

B.A. Book Tours

Black Lion Virtual Book Tours

Book Blasts Blog Tour

Book Delight

Book Enthusiast Promotions

Book Marketing Services

Book Monster Productions

The Book Nymph

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Dark Scream Virtual Book Tours

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Fire and Ice Book Tours

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Hedges Virtual Book Tours

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LitFuse Publicity

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Me, My Shelf and I Book Tour

Mrs. Potter's Book Publicity Services

My Book Tour

Never Ending Romance

Never Land Blog Tours

Prompt Book Tours

Sizzling PR

Sparkle Book Tours

Virtual Book Tour Café

Whirlwind Virtual Book Tours

WorldWin Virtual Book Tours

FREE Download Virtual Book Tour Email Pitch Template here :

For My Virtual Book Tour Email Pitch Template , I use this one I found from Self-Publishing Review – Article: 27 Places to Get a Book Tour . This sample came from an excerpted from Build Book Buzz Publicity Form & Templates. T his template has all the information you are going to need.

Virtual Book Tour

Email Pitch Template

Your brief email message should include the following information:

Your name, book title and any special, relevant expertise: Put this in the first two or three sentences.

Your Proposal: Are you proposing a book review? An author Q & A with the blogger? An author Q & A with blog readers? Author posting on the blog? etc. What is it you want the book tour to do and what exactly you are paying for? Be specific.

Timing: When is your virtual book tour?

Other information that will influence the blogger: This might include links to favorable book reviews or an upcoming event that makes your proposal timely. Think in terms of what might influence the blogger to accept your proposal.

Your book's announcement press release: Paste this into the body of the email below your signature. It's important background information that will answer, many of the bloggers' questions about the book.

Next steps: Will you send a book if they write back saying they'd like to see it? Send a follow-up note in a few days? Make it clear who should do what next.

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Welcome to Rachel's Random Resources, a friendly place where authors can get help with their book promotional needs, and where bloggers can see what fantastic blog tour and other review opportunities are open to them. Whether you are a traditionally published author, self published, publisher/publicist or blogger; at Rachel's Random Resources I have skills to offer everyone including blog blitzes , cover reveals and social media graphics . Please look around the website, and if you have any questions, comments or queries, then please feel free to contact me . Current openings..

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7 Day Blog Tours A blog tour is a virtual book tour, which takes in a number of blogs each day for the duration, and allows your book to have guaranteed space in many busy bloggers schedules, giving as many potential readers as possible the chance to know about your book.

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【PHR普及推進協議会】PHR座談会第1回「患者と医療者をつなぎ支えるPHRサービス」

By 小野育美, パブリックセクター事業本部ヘルスケア統括本部アクセシビリティ担当

PHR普及推進協議会が「患者と医療者をつなぎ支えるPHRサービス」をテーマにした座談会を開催し、マイクロソフトコーポレーション（米国本社）インダストリーブラックベルト社会保障事業推進室長石川智之と日本マイクロソフト株式会社ヘルスケア統括本部医療・製薬営業本部アカウントテクノロジーストラテジスト　大嶽和也が参加しました。

個人の生活に紐づく健康・医療・介護等に関するデータであるPHR（Personal Health Record）は、患者への適切な医療の提供、質の向上だけでなく、現場の負担軽減にもつながることから、医療機関を中心に注目を集めています。PHR普及推進協議会はこのほど、「患者と医療者をつなぎ支えるPHRサービス」をテーマにした座談会を開催。3社の賛助会員企業が参加し、医療機関とPHRサービス事業者の連携や、PHRと医療機関の連携が患者様や現場の方々にもたらすメリットについて語りました。PHRの普及推進につながるヒントが多く出てきた座談会の様子をお伝えします。

【座談会参加者】

石見拓　　PHR普及推進協議会代表理事／京都大学大学院医学研究科社会健康医学系専攻予防医療学分野教授
田中倫夫　アストラゼネカ株式会社執行役員／メディカル本部長
安達幸佑　テルモ株式会社メディカルケアソリューションズ　　　　　カンパニーライフケアソリューション事業デジタルヘルスマーケティングリーダー
古屋博隆　テルモ株式会社メディカルケアソリューションズカンパニーホスピタルケアソリューション事業　部長
石川智之　マイクロソフトコーポレーション（米国本社）インダストリーブラックベルト社会保障事業推進室長
大嶽和也　日本マイクロソフト株式会社ヘルスケア統括本部　　　　　医療・製薬営業本部アカウントテクノロジーストラテジスト

【聞き手】

阿部達也　一般社団法人PHR普及推進協議会専務理事／株式会社ヘルステック研究所　代表取締役
大山訓弘　一般社団法人PHR普及推進協議会理事・広報委員長　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　日本マイクロソフト株式会社業務執行役員　パブリックセクター事業本部ヘルスケア統括本部長

患者の治療記録を一元管理できるスマートフォンアプリを開発

石見：まずは皆様の事業内容をご紹介いただければと思います。

田中：アストラゼネカは、大きく分けて3つのPHR関連の開発に取り組んでいます。

1つ目は、患者さん自身の健康管理を支えられるシステムの開発です。システムは予防と治療の2段階に分けられ、予防では、ビッグデータに基づくAIアルゴリズムにより、患者さんの健康状態を予測し、罹患を防ぐことを目指します。治療では、早期介入することで、重症化を防ぐことを目指した仕組みとなっています。

2つ目は、個人健康情報管理プラットフォームサービスを提供するパートナー、例えば株式会社Welbyと連携して開発・提供するスマートフォンアプリです。共同開発するスマートフォンアプリは、患者さんが日々の状態を記録することで自身の治療記録を一元管理し、可視化も図ります。

3つ目は、薬の副作用を事前検知するシステムです。その一例は、患者さんにウェアラブルデバイスを装着していただき、血中の酸素濃度等から体調をモニタリングします。さらに、モニタリングしたデータを解析し、健康状態が悪化するとアラートを発出することに繋げる仕組みを考えています。

安達：テルモは、糖尿病をお持ちの方向けサービスとして「メディセーフデータシェア」というクラウド型データマネジメントシステムを提供しています。糖尿病の治療ステージがいくつかある中で、メディセーフデータシェアは、インスリンを投与している方に向けたサービスという位置付けです。

メディセーフデータシェアは、NFC（近距離無線通信）を搭載した弊社の血糖測定器と連携させることで、簡単に血糖値を記録できます。また、食事や運動などの生活習慣記録や、他のバイタルデータも記録可能です。さらに、患者さん、医療機関の双方のアカウントを連携させることで、医師が診察の中でも活用できるサービスとなっています。

電子カルテとPHRのデータを統合する重要性

石見：アストラゼネカのアラートシステムにせよ、テルモのメディセーフデータシェアにせよ、家庭で収集したデータをいかに医療者につなぐかが大事な役割になるのかなと思います。家庭で収集したデータを医療者につなぐという役割について、マイクロソフトはどのようにお考えですか。

石川：データを総合的に集めていく重要性については昔から言われていますが、医療機関の多くはAI（人工知能）を駆使するためのデータを集めることに苦労しています。データの細分化により、電子カルテとPHRのデータ・情報が分かれてしまっているためです。これらをいかに統合するかが重要ですね。

さらに、テクノロジーのサイロ化により、医療データの収集や分析、活用といった各領域にいるプロフェッショナルな人材が分断されているという課題があります。このような状況のため、最初のデータ収集で時間がかかり、AIの活用がなかなか進みません。

あとはユーザーインターフェース（UI）も課題に挙げられます。各データ領域で、UIが違うので、現場のスタッフや患者さんの思考がストップしてしまっています。この現状を踏まえると、今後は、患者さんが自ら操作する時でも自動的にデータが1つのプラットフォームに吸い上げられていくといった世界観の実現が求められています。未来図は見えていますので、各システムで収集したデータを統合し、いかに医療者につなげていくかが鍵になると思います。

PHRと医療機関の連携によって、患者の治療に対するモチベーションが維持される

石見：続いて、PHRと医療機関がつながると、患者さんにどういったメリットがあるかについてお伺いできればと思います。

田中：メリットは短期、長期の両方で切り分けられると思います。短期的には、服薬状況や体温、副作用といった日々の状態を病院側と共有することで、患者さんと担当医とのコミュニケーションが円滑になるのがメリットといえるでしょう。

長期的には、データの経過的な観察により、疾病の長期的なリスクを特定できるのがメリットです。疾病のリスクは、ピンポイントのデータだけではわかりません。日々の患者さんのデータが手元にあって初めて、変化が現れます。

安達：PHRと医療機関の連携によるメリットは、患者さんの糖尿病治療に対するモチベーションが維持されることです。

糖尿病をお持ちの方の中には、就業者を筆頭に、受診間隔が1カ月、長い方で3カ月くらい空いてしまう方が少なくありません。観察できるデータのタイムラグが起きると、そうした方は徐々にモチベーションを低下させてしまいます。

一方、PHRを活用すると、受診間隔の長短に問わず、患者さんがデータを記録・観察できます。例えば、メディセーフデータシェアには、患者さんがアップロードした写真を介して医師とやり取りできる機能があります。この機能により、患者さん側は優しく見守ってもらっている気持ちになり、治療のモチベーション維持につながります。この点、PHRは、受診間隔が空いてもその間隔を埋めてくれる存在ともいえると思います。

成功体験を積み重ねることで、ロールモデルを構築できる

石見：家庭で収集したデータを医療者につないで、患者さんのエンゲージメント向上につなげるというアプローチについては、かなり活用されていますね。

安達：ただ、医療者側の認識としては、PHRの連携を多用すると、業務負担につながるという懸念があります。このため、PHR連携による成功体験を患者さん、医師の双方で積んでもらうのが、有用ではないかと思います。現在の普及状況から考えると、何人かに対象者を絞って使っていただいた上で成功体験を積んでもらうのがベターです。成功体験を積んでもらった後、PHRと医療機関の連携が広がるかと思います。

石見：今はPHR連携による成功体験を積み重ねる段階ですね。成功体験の積み重ねにより、ロールモデルができると思います。

PHRは、患者さんが継続的な検査をしているかを測定するうえでも有用です。検査の実施状況のデータもPHRに残っていれば、患者さんが医療機関に訪れた際に過去のデータが共有され、実施すべき検査が明確化されます。

安達：石見先生のお話を聞くと、PHRによって異なる診療科の先生が、既往歴を一目で確認できる世界観が実現できるのではないかと思います。例えば、眼科の先生が、糖尿病の既往を把握するといった形です。これにより、患者さんが検査の必要性に気づく頻度が増え、重症化予防の領域が進むのではないでしょうか。

石見：おっしゃる通りですね。私は循環器内科が専門ですが、普段は電子カルテを読み込み、別の診療科の診療録を調べるといった行為はしません。しかし、PHRがあれば、簡単に他科での診療経過も共有できるようになると思います。

古屋：診療録の共有は、電子カルテが統合されていなくても、別のソフトウェアを立ち上げるだけでも可能なのでしょうか。

石見：診療録の共有は、段階があると思います。最終的には電子カルテを通じた情報共有が理想ですが、電子カルテは運用上の制約が多々あります。このため、短期的には先ほどの成功体験のような話で、簡易のタブレット等を経由して情報が伝わる形で十分かと思います。

PHRの普及には、標準化されたプラットフォームの構築が鍵

石見：しかし、今はPHR連携の成功体験がないので、医療機関側に電子カルテの改修といったモチベーションがありません。マイクロソフトはその点についてどのようにお考えでしょうか。

石川：厚生労働省は、「医療DX令和ビジョン2030」の中で標準型電子カルテの開発に本年度から取り組む予定ですが、「PHRを取り込む仕組みを入れよう」といった意見は聞こえていません。

今は病院ごとにPHR連携の仕組みを構築するのが難しいので、PHRを取り込む前提で標準型電子カルテを作っていけば、PHRと医療現場に溶け込んだ世界が実現されるかと思います。いずれにせよ、PHRの普及に向けては、国が音頭を取って、PHRを取り込むプラットフォームを構築するのが重要です。

石見：おっしゃる通りで、標準化されたプラットフォームの構築が本日の議論の鍵になるかと思います。標準化されたプラットフォームへの連携を想定しながら、まずは生活習慣病や救急災害といったPHR連携のメリットが分かりやすい領域にフォーカスし、日常的なデータを複数の医療者と共有して医療の質が高まるといった実績を積み重ねるのが理想的と考えています。

標準化するのはプラットフォームだけではありません。PHRの指標や基準を標準化するのも重要ですよね。例えば、酸素飽和度や体重といった指標の基準を標準化しておき、どのPHRサービスでも基準を見られるようにするといった形です。

そのうえで、受診する医療機関に関係なく、各医療機関の医療者がPHRを見られるようにします。これにより、ガン専門の医師が気づけない疾患を、循環器の医師が気づけるといったメリットも生まれるでしょう。

安達：ただ、こうしたPHR連携が進むと、患者さんの病状の変化を見逃した時の責任の所在が問題になるかと思います。PHR連携を進めるだけなく、PHRを通じた病状のスコア化、可視化も重要です。そのスコアもガイドラインで規定されていれば、医療機関によるPHRサービスの普及が進むと思います。

PHRによる責任の増加を懸念していては、医療が永遠に発展しない

石見：おっしゃるようなPHR連携の課題については、医療が発展していく過程の中での課題ではないかと思います。このような課題は、AED（自動体外式除細動器）が普及する過程でも起きました。

AEDは2024年7月に、市民による使用が許可されて20周年を迎えます。AEDは当初、学校に設置されていないのが当たり前だったので、使わなくても責任を問われませんでした。

しかし、今はAEDが当たり前になったので、学校がAEDを適切に使用できなかったら責任を問われます。AEDの普及活動を始めた当初、弁護士さんから「基準が変わるので、責任を問われる方が出てくることも覚悟しなければいけませんよ」と言われていましたが、基準の変化により、責任範囲が広がるのは、医療が発展するということだと思います。

PHRの場合も、データ連携により見える範囲が広がり得るので、「医療者の責任が問われやすくなる」といった懸念はあります。しかし、責任増加の懸念により、PHRを普及させないという姿勢では、医療が永遠に発展しません。

古屋：そういう意味では、AEDも当初は医療者が使えなかった一方で、現在はわれわれも使えるようになっています。もしかしたら、PHRも医療者だけではなく、一般人のわれわれも一定の判断基準のもと、使えるようになると、すごく世界が広がるのではないかと思いますね。

石見：PHRの場合は、AEDよりもデータが複雑です。このため、一概に言えないのですが、PHRの運用にあたって医療者に対するサポートもないと、医療者側も二の足を踏んでしまいますよね。普及に際しては、多くの情報処理に追われることがないように医療者の負担を軽減する仕組み、機能の導入や、法律やガイドライン等で医療者に過度の責任を求めることなく、PHR連携の活用が進むようサポートしていくことも重要です。

対話型AIが必要なデータの抽出を簡素化する

大嶽：やはり、PHRの普及にあたっては、インターフェースを1つに統一することが重要です。われわれは、医療者もPHRを活用できるように、インターフェースを統一したうえでデータ収集・分析といった1つ1つの作業を簡略化する開発姿勢を非常に重要視しています。

1つのパッケージの中で、時にAIの力を借りながら、いろんなPHRサービスにあるデータを分析できるプラットフォームが理想です。こうしたプラットフォームであれば、利用者側に専門的なスキルが必要ありません。われわれは、医療者が簡単に患者さんの状態を確認できる形を目指し、プラットフォームづくりを進めています。

石川：われわれは、双方向でやり取りできる対話型AIを実装した電子カルテについても、構想を描いています。構想する電子カルテでは、医師が質問すると、AIが必要なデータを可視化したり、現状の健康状態から逆算した検査数値の予測値を出したりしてくれます。対話型AIを実装した電子カルテのように、今後は、たくさんのデータからほしいデータを引き出せるソフトウェアの開発が重要だと思います。

石見：その辺りがまさにインタラクティブAIがサポートしてくれる領域だと感じますね。

古屋：医療者が必要なデータは限られていると思います。複数のデータをビジュアライズして見やすくする方法もありますが、一番重要なのは、必要なデータの抽出です。この点、AIが必要なデータを抽出する上で役に立つかもしれません。

田中：それでも、AIが抽出するデータが現場の医師が使うデータと全く同じであれば、AIが大きく大きな発展しないのではないかと思います。

AIで抽出したデータと現場の医師が使うデータの間に若干の違いが出てしまうのが、ある意味、理想です。AIを通じたデータの収集・分析を進める上では、通常の診察よりも広い範囲のデータを集めつつ、要所で大事なデータを取捨選択できるのが重要だと思いますね。

現場の医師の意見をもとにしたPHRサービスの構築が重要

石見：PHRを医療現場とうまく連携させるためには、PHRサービス事業者と医療機関の双方がやり取りすることが必要です。多くの医療機関では現状、電子カルテを構築する際にも現場の医師の意見が十分に反映されていないように思います。

先日、ガン治療を専門にする医師が、「多くの患者さんがしんどくても自宅にいたいので、すれすれの状態まで頑張って苦しいと言わないんです。そして、最後に耐え切れなくなって救急搬送されるケースも多いので、自宅での酸素飽和度や患者さんの自覚症状を把握できる機能が欲しい」とおっしゃっていてなるほどと思いましたが、こうした現場の医師の意見をもとにしたPHRサービス、医療との連携の構築が重要ですね。

現在、ICT（情報通信技術）の発展により、診察時の情報だけでなく、1日単位の体重や血圧など、詳細なPHR（ライフログ）データの収集が可能になりました。これにより、医療情報が増えるという側面がありますが、「一定のラインを超えるとアラートが出る」といった機能を設けることで、現場の負担も減らしつつ、PHRデータを活用することが可能です。PHRサービス事業者の皆さまには、そうした点を意識しながら、サービス開発を進めてもらえればと思います。

文：Omura Wataru

【対談】ゲノム＆AI から見えてくるヘルスケア業界の未来　〜医療現場から見た医療 DX と AI〜　

Surface Hub 2 スマートカメラを搭載した Hub 2S に表示された Microsoft Teams を通じて、2 人の医療従事者が 2 人の看護師と話している様子

【対談】ゲノム＆ AI から見えてくるヘルスケア業界の未来　〜情報基盤の整備から見える医療 DX のかたち〜

【対談】ゲノム＆ AI 見えてくるヘルスケア業界の未来　〜バイオインフォマティクスの発展を支援するデータ＆ AI〜

2024 年 2 月 20 日 (火)、Microsoft AI Tour Tokyo, Japan を東京ビッグサイトにて開催!

Moscow Metro Tour

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Description

Moscow metro private tours.

2-hour tour $87: 10 Must-See Moscow Metro stations with hotel pick-up and drop-off
3-hour tour $137: 20 Must-See Moscow Metro stations with Russian lunch in beautifully-decorated Metro Diner + hotel pick-up and drop off.
Metro pass is included in the price of both tours.

Highlight of Metro Tour

Visit 10 must-see stations of Moscow metro on 2-hr tour and 20 Metro stations on 3-hr tour, including grand Komsomolskaya station with its distinctive Baroque décor, aristocratic Mayakovskaya station with Soviet mosaics, legendary Revolution Square station with 72 bronze sculptures and more!
Explore Museum of Moscow Metro and learn a ton of technical and historical facts;
Listen to the secrets about the Metro-2, a secret line supposedly used by the government and KGB;
Experience a selection of most striking features of Moscow Metro hidden from most tourists and even locals;
Discover the underground treasure of Russian Soviet past – from mosaics to bronzes, paintings, marble arches, stained glass and even paleontological elements;
Learn fun stories and myths about Coffee Ring, Zodiac signs of Moscow Metro and more;
Admire Soviet-era architecture of pre- and post- World War II perious;
Enjoy panoramic views of Sparrow Hills from Luzhniki Metro Bridge – MetroMost, the only station of Moscow Metro located over water and the highest station above ground level;
If lucky, catch a unique «Aquarelle Train» – a wheeled picture gallery, brightly painted with images of peony, chrysanthemums, daisies, sunflowers and each car unit is unique;
Become an expert at navigating the legendary Moscow Metro system;
Have fun time with a very friendly local;
+ Atmospheric Metro lunch in Moscow’s the only Metro Diner (included in a 3-hr tour)

Hotel Pick-up

Metro stations:.

Komsomolskaya

Novoslobodskaya

Prospekt Mira

Belorusskaya

Mayakovskaya

Novokuznetskaya

Revolution Square

Sparrow Hills

+ for 3-hour tour

Victory Park

Slavic Boulevard

Vystavochnaya

Dostoevskaya

Elektrozavodskaya

Partizanskaya

Museum of Moscow Metro

Drop-off at your hotel, Novodevichy Convent, Sparrow Hills or any place you wish
+ Russian lunch in Metro Diner with artistic metro-style interior for 3-hour tour

Fun facts from our Moscow Metro Tours:

From the very first days of its existence, the Moscow Metro was the object of civil defense, used as a bomb shelter, and designed as a defense for a possible attack on the Soviet Union.

At a depth of 50 to 120 meters lies the second, the coded system of Metro-2 of Moscow subway, which is equipped with everything you need, from food storage to the nuclear button.

According to some sources, the total length of Metro-2 reaches over 150 kilometers.

The Museum was opened on Sportivnaya metro station on November 6, 1967. It features the most interesting models of trains and stations.

Coffee Ring

The first scheme of Moscow Metro looked like a bunch of separate lines. Listen to a myth about Joseph Stalin and the main brown line of Moscow Metro.

Zodiac Metro

According to some astrologers, each of the 12 stops of the Moscow Ring Line corresponds to a particular sign of the zodiac and divides the city into astrological sector.

Astrologers believe that being in a particular zadiac sector of Moscow for a long time, you attract certain energy and events into your life.

Paleontological finds

Red marble walls of some of the Metro stations hide in themselves petrified inhabitants of ancient seas. Try and find some!

Every day each car in Moscow metro passes more than 600 km, which is the distance from Moscow to St. Petersburg.
Moscow subway system is the 5th in the intensity of use (after the subways of Beijing, Tokyo, Seoul and Shanghai).
The interval in the movement of trains in rush hour is 90 seconds .

What you get:

+ A friend in Moscow.
+ Private & customized Moscow tour.
+ An exciting pastime, not just boring history lessons.
+ An authentic experience of local life.
+ Flexibility during the walking tour: changes can be made at any time to suit individual preferences.
+ Amazing deals for breakfast, lunch, and dinner in the very best cafes & restaurants. Discounts on weekdays (Mon-Fri).
+ A photo session amongst spectacular Moscow scenery that can be treasured for a lifetime.
+ Good value for souvenirs, taxis, and hotels.
+ Expert advice on what to do, where to go, and how to make the most of your time in Moscow.

Write your review

Money blog: How much will your take-home pay increase from Saturday as national insurance is cut?

National insurance is cut from 10% to 8% on employee earnings between £12,570 and £50,270 from Saturday. Read this and more in the Money blog, your place for personal finance news. Leave a comment on stories we've covered, or a question for our experts, in the form below.

Wednesday 3 April 2024 13:35, UK

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Ask a question or make a comment

National insurance will be cut, for the second time this year, from 10% to 8% on employee earnings between £12,570 and £50,270 from Saturday.

The change, announced by the chancellor in his March budget, impacts around 27 million payroll employees across the UK.

The cut is worth almost £250 to someone earning £25,000 a year and almost £750 for those earning £50,000

Use our tool below for a rough guide to what tax changes can be expected for most people, as there are other variables not included which might affect how much tax you pay including being in receipt of the blind person's allowance or the marriage allowance. It also assumes you are not self-employed and are under pension age...

There are also national insurance cuts for the self-employed. This includes the scrapping of Class 2 contributions, as well as a reduction of the rate of Class 4 contributions from 9% to 6% for the £12,570 to £50,270 earnings bracket.

These will impact nearly two million self-employed people, according to the Treasury.

While many campaigners welcomed the national insurance announcement last month, they pointed out that the tax burden remains at record high levels for Britons - thanks in part to the threshold at which people start paying income tax being frozen, rather than rising with inflation.

By Daniel Binns, business reporter

Tesla has reported a sharp fall in worldwide sales amid increased competition and slowing demand for electric vehicles.

The carmaker said it delivered 386,810 vehicles during the first quarter of the year - down nearly 9% on the 423,000 it shipped from January to March last year.

Tesla said the fall was "partly" due to disruption to shipping in the Red Sea region and an arson attack at its gigafactory in Berlin.

It also blamed the phasing in of an updated version of its Model 3 sedan at its factory in Fremont, California.

Tesla's chief executive Elon Musk noted that rival electric carmaker BYD had also experienced a slump in sales.

He wrote on X: "This was a tough quarter for everyone."

However, some commentators blamed the controversy surrounding Mr Musk, along with increased competition from rivals and declining "excitement" about electric vehicles generally.

Wall Street tech analyst Dan Ives described the results as "an unmitigated disaster that is hard to explain away".

He said: "This was a train wreck into a brick wall quarter for Musk and co."

Mr Ives also warned Mr Musk needed to turn around the company's fortunes. "Otherwise, some darker days could clearly be ahead that could disrupt the long-term Tesla narrative," he added.

It comes just days after market intelligence firm Caliber claimed Mr Musk's right-wing political views and controversial public statements on X were putting off some customers from buying a Tesla.

"It's very likely that Musk himself is contributing to the reputational downfall," Caliber chief executive Shahar Silbershatz said.

Tesla did not respond to requests for comment about the claims.

Revolution Bars shares were suspended from the London Stock Exchange yesterday as the bar chain mulled its restructuring plans.

The suspension on the AIM index came after the group said it was unable to publish its interim results for the second half of last year by the end of March.

The news comes after an exclusive report by City editor Mark Kleinman found Revolution was considering a plan to closure around 20 bars out of its 80 venues.

Revolution said it continues to "evaluate all the options available to it", including engaging with key stakeholders and potential investors over a possible fundraise.

Their struggles are part of wider difficulties in the night-time economy, which Money team reporter Emily Mee examined earlier this year...

London's FTSE 100 is down around -0.5% this morning after temporarily breaking the 8,000-point barrier yesterday.

There had been expectations that the index could this week break its highest-ever record of 8,012.53 points, which was set in February last year.

However, it looks like the wait will go on - for today at least. It's at around 7,890 points this morning.

The performance echoes a weaker close on Wall Street yesterday, following concerns from some investors that the US Federal Reserve may not cut interest rates by as much as previously expected this year.

Among the firms experiencing a slump on Wednesday is Topps Tiles. Its shares are down almost 3%.

It comes after the company warned of "subdued demand" in a trading update. The firm also said sales had fallen in the second quarter due to lower footfall.

In contrast, Dr Martens opened the day brightly and climbed more than 5% following a report that the footwear brand might explore a possible sale. However, those early gains have since fallen back.

Meanwhile, oil prices have been steadily climbing, with the cost of a barrel of Brent crude hovering around $89 (£71) this morning - a six-month high.

This follows a Ukrainian drone attack on a Russian refinery, coupled with ongoing tensions in the Middle East.

The currency markets are pretty flat - £1 will buy $1.26 and €1.17, similar to yesterday.

Gumtree has revealed the most common items for scam listings.

The online marketplace says smartphones, games consoles, digital cameras, headphones, dogs, collectables and guitars are the most common scam items.

There are also seasonal trends. At the start of the year job posting fraud and gym items for sale are more prevalent, while bikes tend to pop up in spring as people look to get outdoors.

During hot weather, you are likely to see more high-value outdoor items such as non-permanent swimming pools, jacuzzis, trampolines, air conditioning units and campervans.

New vehicle registrations in March and September always see a spike in bad listings, while rental fraud tends to increase when students look for accommodation for the year ahead – normally early summer through to September.

This data comes as Santander saw cases of purchase scams jump by nearly a third (32%) in 2023.

80% of these started on online selling platforms.

Santander has teamed up with Gumtree to warn shoppers about what to look out for:

An item priced more cheaply than expected, or using generic images that could have been taken from an online search, could be warning signs of a scam.
Items for sale can often be filtered depending on postcode and location. Shop local, and make sure you see the item in person first.
Use secure payment methods where you can. PayPal and debit and credit cards may offer more protection than a bank transfer.
Attempts to communicate outside an official website should also be treated with suspicion.
Check how long the seller has been a member of the selling website for and look at their profile, including reviews from other buyers. If the seller has been posting from multiple locations within a short timeframe, that could be another reason to be cautious.

Gumtree says it removed 1,177,292 listings for failing to meet its standards and policies in 2023.

42,725 of these raised suspicions of fraud, a decrease of 31% annually - credited by Gumtree on an improved safety infrastructure.

Taxpayers could pay millions to dismantle Shell oil rigs in the North Sea.

Marine pollution regulators have said thousands of tonnes of waste from decommissioned oil platforms must be removed.

Shell has lobbied to keep three platforms in its Brent oil and gas field in place, arguing removing waste will hurt the taxpayer on the basis that the Treasury will have to refund the company for the cost, the Telegraph reports .

But Dominic Pattinson, executive secretary of the Ospar Commission, said Shell was obliged to remove the waste.

The commission is part of the Ospar Convention, an international agreement that includes the UK to protect the environment in the northeast Atlantic.

Removing waste from Shell's rigs could cost more than £400m, according to estimates.

Every Wednesday we get Michelin chefs, top bloggers or critics, to pick their favourite cheap eats where they live and at home.

This week we've got the owner of London institution Pied à Terre, the legendary David Moore, whose Fitzrovia restaurant has held at least one Michelin star for pretty much forever.

Hi David, can you tell us your favourite places in London where you can get a meal for two for less than £40?

Fitzrovia, and especially Charlotte Street, are so well known for restaurants, fine dining and Michelin stars. There are no less than five Michelin stars on Charlotte Street alone and a gaggle more on adjoining streets. But, where will you spot the Michelin-starred restaurateur having a cheeky bite on his own turf… man can't live on tasting menus alone. A curry, a soup or a sandwich is much needed. So...

Tongue and Brisket (Goodge Street): Bring your appetite as portions are generous. I have a large salt beef on rye, pickles and mustard, £10 take away, a bit more to eat in. If dining in, try the Latka, fish balls and an excellent chopped liver, cucumber salad on side. No licence for booze… not a bad thing.

Shoop (Tottenham Street): This tiny, hole-in-the-wall spot serves up some of the tastiest soups you will find this side of Tel Aviv, but it doesn't stop there. Falafel, £8.20; shakshuka, £8.20; and chicken schnitzel, £9.00, are my firm favourites. Everything is cooked fresh on the premises. I don't know how they make it work, but I'm thrilled that they do. There is very limited seating so I grab and go and sit in Fitzroy Square, Goodge Park, Crabtree Gardens, or the new urban gardens on Alfred Street.

Palms of Goa (Charlotte Street): If I'm going to blow the whole budget of £40 for two, I would head to see Eugiene at Palms of Goa, 12 Charlotte Street. They have been on Charlotte Street close to 30 years, you don't do that without solid regulars and good food. My favourite is king prawn masala, £15.95, or lamb biryani, £15.95 - plus a couple of naans at £2.95 each and some tap water just to stay on budget. I have to say I usually need a snooze after an Indian lunch… there are worse problems to have.

What's your go-to cheap eat for a night at home?

My go-to easy, cheap eat at home is the dish everyone knows but no one cooks, an omelette. I do a three-egg omelette and put whatever cheese, herbs, ham is in the fridge. Buy some frozen herbs, parsley and chive would be my preference.

Ingredients:

salt/pepper
generous knob of cold butter - chopped in several cubes
herbs - grated cheese - ham

Crack your eggs into a bowl, season with salt, pepper and herbs - whisk lightly, don't over whisk at this stage as it will get mixed further in the pan when cooking.

Using a non stick pan, heat until smoking hot, move off the heat and add in the cubes of butter, swirl around the pan to coat evenly with the butter.

When fully melted and lightly browning, add in the eggs, with a fork move the eggs around lifting from the bottom of the pan, repeat several times, and then leave to crust, add fillings to the centre or one side, cook for a further minute or to your desired consistency, fold and serve.

Read all our Cheap Eats recommendations around the UK here ...

Ads for Nationwide featuring actor Dominic West have been banned for misleading consumers into thinking that the bank – unlike its rivals – would not be closing its branches.

After 282 complaints, the Advertising Standards Authority (ASA) investigated the TV, radio and press ads, in which West plays the boss of a fictional rival of Nationwide.

One of those complaints was from Santander, who said Nationwide had recently closed or reduced opening hours at a number of branches.

A voiceover at the end of the TV advert said: "Unlike the big banks, we're not closing our branches."

The same slogan was used in the press ad, with small print at the bottom saying: "If we have a branch in your town or city, we'll still be there until at least 2026."

The date referred to Nationwide's "Branch Promise" campaign, which last year was strengthened to guarantee it would not close any of its branches until 2026.

The ASA said Nationwide had closed 20% of their estate over 10 years, 152 branches - including two in 2023 - and "we considered that was a significant number".

"Because we considered that consumers would understand from the ads that Nationwide would not be closing branches in the long-term future and that they had not recently closed branches, we concluded that the ads were misleading."

In the 12 months before the ad campaign, Santander had closed fewer branches than Nationwide, the ASA noted.

A Nationwide spokesman said: "We recognise the ASA's decision and are delighted to have the opportunity to make even clearer our now extended branch promise to keep every branch open until the start of 2028."

Separately, an Instagram post by Katie Price promoting a 755-calorie diet has also been banned. Read about that here ...

Google has agreed to delete billions of records containing personal information collected from millions of people using "Incognito" mode.

The action will be taken as part of a settlement agreement in a lawsuit in the US, but applies outside the country too.

The lawsuit accused Google of tracking Chrome users' internet activity even when they had switched the browser to "Incognito".

Google disputed the claims as "meritless" and said the agreement was only required to "delete old personal technical data that was never associated with an individual and was never used for any form of personalisation".

Shares in Donald Trump's Truth Social platform have plunged more than 20% - wiping out gains made following its stock market debut last week.

The tumble came after Trump Media & Technology Group reported losses of more than $58m (£46m) in 2023.

The company also warned it would struggle to meet its financial liabilities going forward.

Royal Mail has appointed a senior Heathrow Airport executive as the group's new boss.

Emma Gilthorpe will join the postal service on 1 May, before succeeding Martin Seidenberg as chief executive in the summer, said owner International Distributions Services.

Her appointment comes at a critical juncture, with Ofcom considering options that could see Royal Mail cut its six-days-a-week service or extend how long it takes to deliver letters.

Annual shop price inflation almost halved in March to its lowest since December 2021, according to industry figures.

Food costs and competition between retailers drove the down rate from 2.5% in February to 1.3% in March, the British Retail Consortium (BRC)-NielsenIQ Shop Price Index found.

Food prices were 3.7% higher than a year ago, down from 5% in February, the slowest rate since April 2022.

Fresh food inflation slowed to 2.6% from 3.4% a month earlier.

Inflation on products other than food fell to 0.2% in March, down from 1.3%.

Promotional offers were to thank in part, with supermarkets trying to draw in customers for Mother's Day and Easter, said Mike Watkins, head of retailer and business insight at NielsenIQ.

Deals were also being offered on electricals, clothing and footwear, said BRC chief executive Helen Dickinson, adding that dairy prices were falling too.

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7 Top eBook Blog Tour Sites
5. Goddess Fish Promotions. This is one of the better blog tour sites out there, mainly because it's run by authors. It might not have the flashiest of designs , but they've done more than 1,100 successful tours over 5 years, and they have many successful authors using their services.
How to Organize a Truly Successful Blog Tour
They will work with the bloggers who are interested to schedule your virtual appearances on their blogs in the form of interviews, live Q&As, or book reviews. A blog tour can be particularly demanding. With your publicist, you will have to work on your "pitch", write up answers for the interviews, and promote the reviews you receive on ...
Author Blog Tours: What Are They and How Can You Plan Your Own?
Author Blog Tour Services. Coordinating an author blog tour can require a lot of work and strategic planning. If you're stretched for time, or if you simply want some guidance to ensure your posts reach the right audiences, you might consider paying an author blog tour service. Below are several blog tour sites that will take some of the ...
Everything You Need to Know about Organizing a Blog Tour
A blog tour is a set amount of time, usually a week or two, in which your book will be promoted across various websites and blogs. The dates are set in advance; each blog knows what material it will be posting, and the content should be unique to each blog. This can be confused with a "blog blitz," which features various blogs all posting ...
Book Blog Tour -Gain Exposure Online · Adazing
Furthermore, a book blog tour allows an author to "appear" on multiple book blogs in a span of 1 to 4 weeks to promote an up-and-coming book. The appearances on these book blogs consist of a variety of online activities for the author, from writing guest blog posts, engaging in interviews, posting book excerpts and more.
The Complete Guide To Book Blog Tour Success
Virtual book tour spreadsheet. Create a spreadsheet to track the blogs you want to reach out to. You can copy-paste the table below into a spreadsheet to get started. Create different columns for: The blog owner/editor's name. The website of the blog. The email address of who you're dealing with to pitch your idea.
iRead Book Tours
Book a Tour today. Books We've Toured. in 2024. At iRead, we give special attention to every book that tours with us. We are passionate about books and we customize all our tours because no two authors are alike. We don't just market books. We help our authors get the best exposure with traditional tours consisting mainly of reviews.
Blog Tour
Price: $165. The virtual version of a book tour. Your book will be featured on a different blogs during the duration of the tour, which creates exposure and visibility for your book. This tour also includes review posts and original content posts. Book your blog tour at least 4 weeks in advance, but aim for 6 weeks if possible.
Book Blog Tour
7) Work out a time frame. Establish a potential start and finish date. How long a blog tour lasts really depends on how much time you can dedicate to it. 8) Contact your bloggers giving plenty of notice. The more established book bloggers are usually "booked" up at least 3 months in advance. 9) Stay organised.
Services
Services. I organize blog tours and do author assistant work. I organize tours for fiction and non-fiction books. I accept books of all genres and organize tours for the following age categories: Middle Grade, Young Adult, New Adult and Adult. At Lola's Blog Tours you can book the following events: Blog Tour - $165. Book Blitz - $110.
A Blog Tour from Scratch
Bloggers love and appreciate author engagement and when you are responsive, they will feel more connected to you and your work. 3. A wrap up post on your blog after the tour linking to all the blogs who hosted you over the course of the tour. You can share about your experience with the tour if you like.
Book Blog Tours That Accept Self-Published Authors
Cost: $29-$249. Fire and Ice Book Tours. Genres: most genres accepted. Cost: $35 - $90. Notes: Not accepting new sign ups at lower package rates. Worldwind Virtual Book Tours. Genres: accepts all genres (though geared towards scifi, romance, fantasy) Cost: $110-$340. Notes: Price includes $50 Amazon card giveaway.
5 Tips for A Successful Book Blog Tour
A book blog tour is a virtual tour in which book bloggers present your latest work with their readers, giving you an extra burst of hype every time you want it and bringing more fans onto your network. These virtual tours are fun and celebratory, but launching a virtual tour yourself comes with a lot of work and needs careful attention to work effectively. If you want to run a book blog tour ...
A Comparison of Book Blog Tour Services
This entry is part 6 of 13 in the series Shifting TidesShifting TidesShifting Tides: Prologue Shifting Tides: Chapter 1 Making Someone's Day #inspiration Chapter Length: What length is the RIGHT length? Patreon - Another Form of Crowd Funding A Comparison of Book Blog Tour Services Plot Devices: Love at First Sight Writing as a Business […]
Services
Contact either Lisa at [email protected] or Trish at [email protected] to arrange your TLC Book Tour! Instagram Feature Tours: Instagram feature tours include an original image or reel by each Instagram host that will clearly feature your book, as well as the summary of the book in the caption. Once the tour has completed, we will ...
50+ Top Virtual Book Tours List
Thank you for visiting Book Marketing and Promotion Ideas to learn more about Virtual Book Tours. Below you will find a list of 30+ Top Virtual Book Tours that will be extremely useful with the promotion of your book. Virtual Book Tours are sometimes called, Book Blog Tours or Virtual Author Tours. They can also include book cover and synopsis ...
What Is A Blog Tour?
You contact several blogs at least 6 months in advance to see if they are willing to take part in your tour. Some may and some won't. You want to set the actual dates of the blog tour for the ...
Book Tour Services
Mini blog tours start from £35, with short and punchy blog blitzes starting in the region of £47. I am more than happy to provide a quote for a tour to suit your needs upon request. My blog - damppebbles - tends to predominantly feature crime and horror reviews. However, I organise tours for ALL genres (except erotica).
Services For Authors And Bloggers
Welcome to Rachel's Random Resources, a friendly place where authors can get help with their book promotional needs, and where bloggers can see what fantastic blog tour and other review opportunities are open to them. Whether you are a traditionally published author, self published, publisher/publicist or blogger; at Rachel's Random Resources I have skills to offer everyone including blog ...
<%if ($Tourid !="") {echo $TourName;}%>
LAKE BAIKAL TOURS Hiking and trekking around the world's deepest lake in the heart of Siberia RUSSIAN DIGS Come and work in the field on a Russian Archaeological dig. Full training given on site. TRAVEL TIPS & SERVICES Getting around in Russia
【Phr普及推進協議会】Phr座談会第1回「患者と医療者をつなぎ支えるphrサービス」
PHR普及推進協議会はこのほど、「患者と医療者をつなぎ支えるPHRサービス」をテーマにした座談会を開催。. 3社の賛助会員企業が参加し、医療機関とPHRサービス事業者の連携や、PHRと医療機関の連携が患者様や現場の方々にもたらすメリットについて語り ...
Moscow Metro Daily Tour: Small Group
Moscow has some of the most well-decorated metro stations in the world but visitors don't always know which are the best to see. This guided tour takes you to the city's most opulent stations, decorated in styles ranging from neoclassicism to art deco and featuring chandeliers and frescoes, and also provides a history of (and guidance on how to use) the Moscow metro system.
Moscow Metro Underground Small-Group Tour
Overview. Go beneath the streets on this tour of the spectacular, mind-bending Moscow Metro! Be awed by architecture and spot the Propaganda, then hear soviet stories from a local in the know.Finish it all up above ground, looking up to Stalins skyscrapers, and get the inside scoop on whats gone on behind those walls.
Moscow Metro Tour with Friendly Local Guides
Moscow Metro private tours. 2-hour tour $87: 10 Must-See Moscow Metro stations with hotel pick-up and drop-off; 3-hour tour $137: 20 Must-See Moscow Metro stations with Russian lunch in beautifully-decorated Metro Diner + hotel pick-up and drop off. Metro pass is included in the price of both tours. Highlight of Metro Tour
Money blog: Bank's adverts starring Dominic West banned
Nationwide ads featuring actor Dominic West have been banned over claims the bank would not be closing branches. Read this and more in the Money blog, your place for personal finance news. Leave a ...

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7 Day Blog Tours A blog tour is a virtual book tour, which takes in a number of blogs each day for the duration, and allows your book to have guaranteed space in many busy bloggers schedules, giving as many potential readers as possible the chance to know about your book.

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