farm tourism define

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• Human Nutrition and Food Safety
• Local Foods and Communities

AgriTourism

Agritourism is a form of commercial enterprise that links agricultural production and/or processing with tourism to attract visitors onto a farm, ranch, or other agricultural business for the purposes of entertaining or educating the visitors while generating income for the farm, ranch, or business owner.[National Agricultural Law Center.  Agritourism - An Overview [nationalaglawcenter.org] .]

Selected Resources

Agritainment [psu.edu].

Opportunities and considerations for starting an entertainment venture on your farm.

Agritourism [agmrc.org]

Identifies agritourism businesses; discusses management, marketing and risk management issues; and provides related resources and links.

See also: Best Management Practices in Agritourism [agmrc.org] .

Come and Get It! What You Need to Know to Serve Food on Your Farm [misa.umn.edu]

A toolkit and roadmap to help farmers start an on-farm food service venture.

Growing Your Brand [msstate.edu]

Training modules, tools and guides to help you understand your market and create a marketing plan.

A Guide to Successful Agritourism Enterprises [uvm.edu] [pdf, 15 MB]

A comprehensive guide for starting an agritourism program, including information on assessing resources, creating a business plan, goal setting, record keeping and finances, as well as safety and risk management and marketing.

Vermont Agritourism Collaborative [uvm.edu]

An extensive collection of material pertinent to all aspects of agritourism including guides and factsheets, videos, tools, information contacts, funding resources, and more.

Key Tools and Products

Extension training for agritourism development.

The program teaches how to minimize farm safety risks, manage liability, mitigate financial risk, and improve marketing strategies.  It features workshops, webinars, web-based resources, videos and factsheets.

Agritourism - An Overview

The National Agricultural Law Center defines agritourism and provides background, examples, and related legal issues.  

Alternative Crops and Enterprises for Small Farm Diversification

Information about how to grow diverse crops, raise multiple animal species, or employ other techniques to minimize the risk of any farming endeavor.

Page Content Curated By

What is agritourism and why is it growing so fast?

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Agritourism is a type of tourism that is increasing around the world. With the increasing popularity of niche tourism , coupled with a growth in the desire to make our travels more sustainable , it is no surprise that the agritourism industry has grown significantly in recent years. But what exactly is agritourism and how does it work? Keep on reading to learn more….

What is agritourism?

Definition of agritourism, types of agritourism, direct-to-consumer sales, agricultural education, hospitality , entertainment , the advantages of agritourism, the disadvantages of agritourism, agritourism in the philippines , agritourism in the uk, agritourism in australia, agritourism in india, further reading.

Agritourism is a type of experiential travel . It involves doing something on your trip or holiday, and therefore experiencing the country or destination more so (and more deeply) then if you simply visited on a relaxing holiday. More specifically, agritourism involves doing something that is related in some way to agriculture.

Agritourism takes many different forms and comes in many different shapes and sizes. Some examples include:

• Wine/vineyard tours
• Glamping/camping
• Quad biking
• Horse riding
• Fruit/flower picking
• Volunteer tourism
• Animal farms parks/safari parks
• Staying in a homestay located on a farm
• Educational visits
• Relaxation retreats
• Hunting trips
• Rural weddings/events
• Farmer’s markets
• Bird and wildlife watching
• Nature centres

Agritourism comes with economic benefits for travellers and for other tourism stakeholders (farmers, ranch owners and so on). In fact, it is necessary for the survival of some small farms. It diversifies farmers’ income streams, meaning they are able to make money outside of their regular season. By farms offering agritourism opportunities, too, surrounding areas and local communities see an increase in people visiting or passing through. This of course means an economic boost for rural areas and is an example of a positive economic impact of tourism !

Agritourism is also a more eco-friendly and immersive way to travel. It allows people to have experiences they may not get elsewhere, meet local people, see ‘off the beaten track’ locations and more. Agritourism can open our eyes to more sustainable practices, and this is very important in 2021. With the rise of ecotourism, it is no surprise that agritourism is becoming more popular as time goes on.

Agritourism is tourism that involves any agriculturally based operation or activity that brings visitors to a farm or ranch. It of course comes from the term ‘agriculture’. This is the science or practice of farming, including cultivation of the soil for the growing of crops and the rearing of animals to provide food, wool, and other products. 

A further definition of agritourism by the North Carolina Agritourism Activity Liability Law states that it is: Any activity carried out on a farm or ranch that allows members of the general public, for recreational, entertainment, or educational purposes, to view or enjoy rural activities, including farming, ranching, historic, cultural, harvest-your-own activities, or natural activities and attractions.

It doesn’t necessarily have to include travelling abroad. A simple visit to a petting zoo or local farm definitely counts as agritourism!

There are typically 5 types of agritourism. The Journal of Agriculture, Food Systems, and Community Development labelled these as:

• Direct-to-consumer sales 
• Hospitality
• Recreation 

I’ll dive a little deeper into each of these categories in the next section of this article. There are so many ways to experience and enjoy agritourism both in your local area and further afield. Sometimes – in fact, most of the time – you aren’t knowingly or purposefully participating in agritourism, but as there are so many examples you’ve probably been lucky enough to try one of them!

Below you can find out more information about each of the 5 types of agritourism based on the Journal of Agriculture, Food Systems, and Community Development definitions. There are likely to be examples that you have already experienced yourself, as well as others you might not have considered or even heard of yet…

This includes farm stands and ‘pick your own’ experiences. A farm stand is, as the name suggests, somewhere you can visit to buy produce directly from a farm. A farmers’ market is similar to this – somewhere you can visit to purchase goods from different farmers who have travelled to one location to sell their produce. This can range from eggs to cheese to meat. Farms also often have shops attached to them, selling produce as well as items from local crafters, makers and more. 

You can also visit farms to pick your own goods. In the spring this might be strawberries or other types of berries, and in the autumn months leading up to Halloween it’s all about pumpkin picking. If you’ve been to your local pumpkin patch with your little ones to snap some cute shots for Instagram (which is known as Instatourism , by the way), then you have participated in agritourism! And who could resist those gorgeous orange tones on the grid?

Did you know: the pick your own strawberries trend in the UK was pioneered by Ted Moult in 1961. He was a British farmer at Scaddows Farm near Ticknall, Derbyshire, who went on to become a radio and television personality.

School trips to local farms fall under this category of agritourism. You might also, as an adult, visit a farm and enjoy a guided tour where a farmer or farm assistant explains different aspects of the farming industry to you. This would be a type of agritourism as well as a type of educational tourism , although it is just a small part of agricultural education as a whole – for example, tertiary education locations such as Reeseheath College in Nantwich, UK.

In terms of agritourism as proper tourism , e.g something which involves travelling outside of your hometown for a holiday, this category is where it starts. From family-friendly interactive farms to relaxing adult only retreats complete with hot tubs, there are various different farm stay options across the world. You might take the kids camping somewhere with a petting zoo, or stay in a shepherd’s hut with your other half enjoying scenic views and milk in your tea courtesy of the cows on site. Farmstay.co.uk offers a huge range of accommodation on working farms in the UK, and this is likely to be replicated worldwide.

You can actually book farming holidays, too. This is where you rock up at a farm and work in exchange for accommodation! WWOOF , or the Worldwide Opportunities on Organic Farms, facilitate this globally. They connect travellers with farmers, and you can have a really affordable holiday this way. As long as you’re prepared to put the work in, that is! There are farms you can work on in Mexico, Portugal, Serbia, Myanmar and so many more incredible locations.

Hunting, horseback riding, meeting donkeys on the seafront… all of these are recreational types of agritourism. Whether you go on an organised hunt in a rural location or choose to ride a horse across the desert, these are types of agritourism. Hunting doesn’t just mean animals, either; you could go truffle hunting! Horseback riding is also something that is offered worldwide as a fairly standard tourist activity – from Petra in Jordan to the beaches in The Gambia , it is a great holiday activity. 

The final type of agritourism is entertainment. Although the above categories are entertaining in themselves, this is slightly different. The entertainment category includes hay rides, which are popular in the US especially and involve a hay-lined truck or tractor ride. Other countries have started to adopt this activity, and it is also popular when it comes to Halloween – haunted hayrides are a great way to celebrate spooky season.

Agritourism is a fantastic way for farmers to diversify their income and to make some extra cash. With increasing issues such as droughts or increased competition, farmers are often susceptible to financial loss should they have a bad season. However, agritourism can be a great way to compensate for this!

Agritourism can have its disadvantages also. Tourists visiting farmland may have negative environmental consequences – trampling the ground or by frightening/displacing local wildlife. The introduction of agritourism can also take the attention away from traditional farm work. Over dependance on tourism is a bit problem in many parts of the world, and it is important that farm owners do not entirely abandon their traditional methods of making money… because should something happen to discourage tourists from visiting (an illness, political unrest, a natural disaster etc) then there would be no money coming in…

Examples of argritourism around the world

Agritourism takes place all around the world, with more and more agritourism businesses popping up all the time. Here are some examples:

Agritourism is popular in the Philippines. It has a gorgeous tropical climate that makes it well suited for this type of tourism, as well as fertile soil and plenty of natural resources. Their natural resources are abundant, and the people are lovely. Agritourism in the Philipines is a rich and fruitful experience, leaving you with lasting memories and a whole new view of this part of the world. According to Kapwa, a Filipino travel company, some of the country’s most popular agritourism activities include “vegetable- or fruit-picking, sampling of local wines, planting rice or root crops, visit to organic farms, milking cows, riding carabaos, catching fish, coffee bean picking, farm-to-table dining, and more.”

As mentioned earlier, farm stays are really popular in the UK. Being a country so full of towns and cities, people find it novel to stay somewhere more rural. With travel restrictions in place during the COVID pandemic, staycations (many of which were in rural areas) in popularity across the UK. From shepherd’s huts to glamping to cosy cottages, there are plenty of agritourism options across the UK.

Another place that sees a lot of agritourism is Australia . This is because second-year visa requirements say : to earn the right to a second year visa you must work in one of Australia’s more remote areas – the kind of places where travelling to the nearest town takes about as long as travelling to a whole other country in Europe. The job must be paid (in the past voluntary work was eligible) and the work hours must constitute a full-time job.

Farming work obviously falls into this category, and as hard as it is people say some of their best memories of Australia are from working on farms. It is a chance to meet other people who are travelling across the country, and you’ll feel proud of your hard work!

Farming is vital to India and its economy, and as such agritourism has been incredibly beneficial to tourism in India. You can stay on many of the working farms across this stunning country. From milking cows to lazing in a hammock, walking through plantations and learning how to cook with produce from the farm itself, there are so many amazing opportunities when you enjoy what India has to offer in terms of its booming agritourism industry.

If you have enjoyed reading this article, I am sure that you will love these too:

• Niche tourism: What, why and where
• Educational tourism: Everything you need to know
• Ecotourism in Costa Rica: Where to go and why
• MICE tourism: A simple explanation
• What is an eco lodge? | Understanding tourism

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Linking local farmers with hotels and restaurants

Sharing of agricultural heritage: visits to old plantations or agricultural museums.

Local gastronomic festivals and culinary traditions.

Farm-based activities: rural bed & breakfasts, observation of crop management, farm animal feeding, milking and cheese making.

Tourist routes that combine the knowledge of natural landscapes with the way of life of the communities visited.

Community-based initiatives: village fairs, community markets and food trails

Why support agritourism in the Caribbean?

The Caribbean is one of the most tourism-dependent regions in the world, with tourism earnings accounting for over 60% of GDP in some countries. However, despite the significant benefits of tourism, linkages between tourism and other economic sectors, such as agriculture, are often weak. As a result, the benefits of tourism are not distributed widely, particularly in rural areas where poverty rates are highest.

Promoting agritourism is a strategy to enhance the linkages between tourism and agriculture, and to strengthen rural economies in the Caribbean. By supporting local agriculture and food production, agritourism can help to improve food security, reduce dependence on food imports, and create new income and livelihood opportunities for rural communities, while promoting sustainable agriculture practices and environmental stewardship.

Moreover, the hotel industry in the Caribbean represents a huge potential market for locally sourced goods, which can enhance the authenticity of the tourism experience. By promoting agritourism, the Caribbean can showcase its unique and diverse agricultural products, cultural heritage, and rural landscapes, while also providing visitors with a more authentic and sustainable travel experience.

Home > Farm > Agritourism > What is Agritourism?

What is Agritourism?

Have you ever heard of agritourism? What exactly does it mean? Agritourism is where agriculture and tourism meet to provide you with an amazing educational experience, whether it be a tour of a farm or ranch, a festival or cheese-making class. Farmers, ranchers and wineries turn their land into a destination and open their doors to the public in order to teach more about what they do.

See more:  5 Incredible Farm Stay Destinations Around the U.S.

Agritourism is becoming an increasingly popular industry in almost every state. Destinations across the country offer unique experiences ranging from picking your own fresh fruit at an orchard and trying your hand at calf roping to hayrides at a pumpkin patch. There are tons of unique activities waiting to be explored.

Some farmers turn their working farms into destinations to help educate the public about farming. Others do it as a way to supplement income in the off-season. But no matter what the reason, every farm has something unique to offer guests. So if you’re heading out on a vacation or long weekend soon, be sure to scope out agritourism destinations in the area.

Looking for the perfect destination? Check out some fun and educational spots from around the country:

Grape Expectations: Arkansas Wine Industry Encourages Agritourism Fun on the Farm at Mississippi Agritourism Destinations A Sip and a Swig at Wisconsin Wineries and Breweries The Scoop on Ohio Agritourism Visitors Experience Life of the Farm in Kentucky Georgia Agritourism Brings Southern Hospitality

Join the discussion and tell us your opinion.

[…] Farm Flavor offers more reasons to do agritourism. […]

[…] Offering farm stays or agrotourism experiences can transform your hobby farm into a rural retreat. With the right setup and marketing, city dwellers looking for a slice of country life could become your regular guests. Imagine waking up to the sounds of chirping birds and fresh countryside air. Indulge in farm-fresh meals and immerse yourself in the tranquility of nature. A farm stay experience is the perfect opportunity to escape the hustle and bustle of city life. […]

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Agritourism Is the Concept of Vacationing on a Farm—Try It Out at These 10 Pastoral Properties

The terms "agritourism" and "farm stay" are often used interchangeably. Whatever vernacular you assign to the purpose-built experience, though, know that this booming part of the ecotourism sector delivers something from which so many of us could benefit: more time outside, and the opportunity to experience an agrarian way of life. And it appears to be here to say: According to market research , the nearly $6 billion market size of agritourism, as of 2021, is predicted to grow at a rate of 11.4 percent through 2030.

“Agritourism is becoming so in demand because of our collective desire to return to a slower, more natural way of life. It ultimately comes down to our well-being." —Peyton Cypress, Farm Manager, Southall

“Agritourism is becoming so in demand because of our collective desire to return to a slower, more natural way of life. It ultimately comes down to our well-being. What environment is going to make us feel our best? When people start asking themselves these types of questions, many arrive at the idea of a farm with fresh air and beautiful scenery,” says Peyton Cypress , Farm Manager at Southall , in Tennessee. It’s also increasingly popular as a family vacation that teaches kids the importance of agriculture and treating Mother Nature with respect and, of course, lets them interact with adorable animals.

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Agritourism is within the nature-centered-vacation canon of glamping , treehouse hotels , and immersive nature experiences , but with more of a focus on getting your hands dirty and learning practical skills in a rural setting. Unlike other types of nature-oriented tourism that are curated to fulfill a vacation fantasy, the agriculture component is the foundation of a true agritourism, and the tourism aspects come second.

That means chores need to be completed—whether that’s feeding chickens, milking cows, pulling weeds, or harvesting crops—and guests have the option to join in, whether by collecting your own eggs for breakfast or pulling potatoes from the ground to make dinner. Hard work also has plenty of payoffs besides a sense of accomplishment—including the serotonin-boosting benefits of getting in touch with nature and animals , seeing where your food actually comes from (maybe even having a hand in that process), and escaping the tech-fueled daily grind.

Farm stays don’t tend toward the super luxurious (with a few noteworthy exceptions). But that doesn’t necessarily mean you’ll be sleeping in a barn alongside barrels of hay on an agritourism trip. Most places offer comfortable accommodations, ranging from modest rooms with shared bathrooms to beautifully decorated farmhouses. Guests typically also have access to eco-conscious activities (like foraging and horseback riding), farm-to-table dining, and, in some cases, even sustainable spa treatments

If you’re ready to roll up your sleeves, get to work, and reap the myriad rewards, you might be interested in learning about 10 pastoral properties around the world that stand out in the ever-growing field of agritourism—and will surely plant the seed for your next nature-driven getaway.

10 agritourism farms around the world to know about

1. liberty hill farm (rochester, vermont).

Vermont's first green agritourism enterprise, Liberty Hill Farm , a family-run dairy farm in the picturesque town of Rochester, has been welcoming tourists for nearly 40 years, many of whom return many times over to milk cows, bottle-feed calves, and go hiking in Green Mountain National Forest. The hearty breakfast of farm-fresh eggs and cheese, as well as a home-cooked dinner keep agritourists properly fueled. After a day filled with outdoor activities, guests can watch the sunset from a rocking chair on the porch and catch some quality zzzs in a cozy room inside the 1825-built Greek Revival main house.

2. Beach Plum Farm (Cape May, New Jersey)

Drive two miles west of historic downtown Cape May and you’ll find Beach Plum Farm . To reap grounding benefits of fostering a deeper connection to nature and farm life, chores here include feeding animals, collecting eggs, planting, and harvesting. There are interactive classes on topics such as beekeeping and flower-arranging in season. The property is also well known for farm-to-table dinners. Besides hands-on educational experiences, enjoying the fresh air, and eating delicious food, guests have the opportunity to snooze soundly in cottages and hemlock beam barns.

3. Babylonstoren (Simondium, South Africa)

One of the oldest Cape Dutch farms in South Africa, Babylonstoren has a huge garden with vegetables, stone fruits, citrus, herbs, and even a prickly pear maze. Gardener-led walking tours to see the plants, bees, ducks, and chickens are available.

Babel, an old cowshed turned farm-to-fork restaurant, boasts one of the best and most bountiful breakfast spreads ever. Expect house-made granola, wood-fired country bread, hand-churned butter, pressed juices, and hyperlocal honey. Guests can hunker down in cottages with fireplaces and clawfoot tubs. Bathrooms here are stocked with hand-picked aromatherapy herbs. And nature-driven spa treatments round out the wellness offerings.

4. Southall (Franklin, Tennessee)

For travelers who crave a little luxury, Southall is an upscale farm resort not too far outside of Nashville worth checking out. The picturesque property offers gardens, greenhouses, a lake, apiaries, forest trails, and refined accommodations that make it an extremely relaxing atmosphere for stressed-out city dwellers to learn about and reconnect with nature. The farm-to-table experience ranks among the highlights for foodies keen to understand the journey from ground to plate—and then taste the proverbial fruits of their labors, as prepared by a talented chef. Many folks also gravitate toward pollinator programming that includes bee-hive tours and honey tastings.

5. Beltane Ranch (Glen Ellen, California)

Sonoma continues to lead the regenerative agriculture charge in the United States. Beltane Ranch , a sixth-generation operation in Glen Ellen, stands at the forefront of the movement. Efforts—which go well beyond sustainably to restorative practices that will benefit the land for generations—include using free-range chickens for pest control, composting initiatives, maintaining wildlife corridors, planting cover crops, and employing sheep (aka “woolly weeders”) to promote soil fertility. Besides the applaud-worthy ecological endeavors, this 105-acre agricultural preserve is a wonderful place to unwind under the shade of ancient oaks, stroll through the vineyards and heirloom gardens, sip estate-grown wine, sample olive oil, and rest in a landmark inn.

6. São Lourenço do Barrocal (Alentejo, Portugal)

Another plush yet pastoral choice, São Lourenço do Barroca is a family-operated agritourism that dates back more than 200 years. The sprawling plot comprises a 19th-century farmhouse, spa, stables, scenic trails, a winery, an organic garden, and a farm-to-table restaurant that sources vegetables, fruits, and olive oil grown and produced right on-site. Guests have the opportunity to participate in a spate of activities, such as horseback riding, cycling, bird-watching, and stargazing (the estate sits within the Alqueva Dark Sky Reserve ). Overnight options include rooms, suites, and cottages—all refurbished, but still true to traditional craftsmanship with elements like terracotta floors.

7. Tabula Rasa Farms (Carlton, Oregon)

Situated in the heart of the Willamette Valley, Tabula Rasa Farms is rooted in sustainability and respect for the land and its creatures. It’s well regarded for humane, grass-fed beef, heritage-breed pork, and pasture-raised laying hens. The plant-based set will find plenty to satisfy thanks to the regenerative approach to agriculture that yields fresh, flavorful vegetables. Farms tours to meet all animals, learn about rotational grazing, and witness water conservation efforts first-hand are a huge hit. For overnight guests, there’s a hilltop farmhouse with sweeping vistas and a fitness center.

8. EBBIO (Tuscany, Italy)

EBBIO , an organic and sustainable farmhouse surrounded by an evergreen forest in Tuscany, is beloved among visitors who love foraging for wild asparagus and edible flowers. Truffle hunts lure travelers between September and November. With essential-oil making, cooking classes, jam workshops, art therapy, horseback riding, and farm chores like feeding chickens, the enriching on-site activities never seem to end. The ecologically oriented estate also hosts yoga retreats.

9. Mountain Goat Lodge (Salida, Colorado)

Tucked away on 20 acres at the foot of the Sawatch Mountain Range in the high desert of Colorado, Mountain Goat Lodge invites visitors to interact with dairy goats (and even bottle-feed kids). More than just simply looking adorable and bringing a smile to guests’ faces, these cute critters supply milk for housemade Greek-style yogurt, chevre, fresh mozzarella, feta, and paneer—all of which is up for grabs at breakfast. The cheese-making workshops are wildly popular. Guests can also learn new skills to bring back home by taking classes on raising backyard chickens and goat husbandry. When it’s time to call it a night, cozy rooms and suites await.

10. Cucumbi Farm (Alentejo, Portugal)

A soulful reflection of the agrarian roots and spirit of Alentejo, every aspect of Cucumbi Farm ties to the untouched region it calls home. It’s rustic and relaxing, with an emphasis on returning to simplicity. There are expansive fields to explore, crops to harvest, sheep and chickens to feed, and a saltwater pool to cool off in between chores and strolling the enchanting grounds. While the whitewashed apartments and suites—which don’t have TVs in order to help guests fully embrace the slower pace and unplugged nature of things—are all named after animals that reside on the herdade.

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agritourism

Definition of agritourism

Examples of agritourism in a sentence.

These examples are programmatically compiled from various online sources to illustrate current usage of the word 'agritourism.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.

Word History

agri- + tourism

1978, in the meaning defined above

Dictionary Entries Near agritourism

Cite this entry.

“Agritourism.” Merriam-Webster.com Dictionary , Merriam-Webster, https://www.merriam-webster.com/dictionary/agritourism. Accessed 27 Apr. 2024.

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Sustainable Agriculture Research & Education Program

Agritourism.

University of California researchers define agricultural tourism (agritourism) as any income-generating activity conducted on a working farm or ranch for the enjoyment and education of visitors. It includes the interpretation of the natural, cultural, historic, and environmental assets of the land and the people working on it.

The Agricultural Marketing Resource Center (AgMRC) provides a list of business activities that it categorizes as agritourism. Examples of agritourism activities include but are not limited to U-Pick farms, on-farm markets, pumpkin patches and corn mazes, outdoor recreation, farm stays, demonstration farms and more. The purpose of these enterprises is multi-faceted. As the U.S. Natural Resources Conservation Service (NRCS) describes it: “farmers and ranchers rely on the natural resources of their land - the soil, water, air, plants, wildlife, and scenery - to keep their family on the farm and the farm in their family.” Agritourism can play a role in maintaining the land’s resources and enable the development of a more sustainable food system.

**This page gives general information about agritourism as an important part of sustainable agriculture.  If you are interested in learning about our Agritourism program, which includes resources, training, and a website for farmers to promote their operations, visit our  agritourism website. 

Agritourism activities can provide the supplemental income necessary to allow for the preservation of small and mid-scale farms, ranches, and rural communities. It can be promoted as an outlet for local residents and tourists to experience direct contact and interaction with agriculture and natural resources. Increasing public interaction with local farms and ranches can promote an understanding and appreciation for the working landscapes that help maintain or enhance natural resources.  

Long-term agritourism sustainability depends on preserving the quality of the nature-based environment that includes productive agriculture. The AgMRC outlines seven best management practices for an agritourism business  – authentic experience, educational experience, customer service, adequate facilities, safe and accessible environment, community relations, and planning for a financial future. Many agritourism operators express a desire to educate visitors or as a tool for community outreach as some of the key motivating factors in implementing and managing their tourist-focused activities. The vast majority of the US population is not directly engaged in agriculture; agritourism efforts provide an opportunity for these individuals to engage with their local food system. These types of interactions may empower individuals to make more sustainable food and lifestyle choices and can increase the extent of rural advocacy among city dwellers.

Permitting issues, environmental health regulations, and liability or insurance concerns were the three most prominent factors limiting the implementation of agritourism. The UC Agricultural Issues Center found that the permitting system was overwhelmingly viewed by farm operators as misleading, time-consuming, or costly ( AIC Issues brief ). In order to obtain clearances, permits, and licenses, operators must follow a planning and permitting process that addresses land-use development, environmental health and safety, licenses and taxes, and direct marketing. Rules and regulations for agritourism operations vary by county, increasing the potential for miscommunication or misunderstandings within the system. Refer to the California Agritourism: Permits and Regulations webpage for information on the best approaches for meeting the regulations required to begin and sustain an agritourism operation.  

University of California Contributions - Research

UC has engaged in a variety of research initiatives and programs aimed at promoting the development of sustainable agritourism. To investigate the political, social, and economic characteristics of agritourism in California, researchers from UC Cooperative Extension and the UC Small Farm Program performed an extensive survey of farmers engaging in various agritourism practices in 2009. With this information, researchers are able to better understand the needs of California agritourism and create outreach programs to assist in the development of the sector. The UC survey team focused on determining the types of activities that farmers were engaged in, marketing techniques, management and staffing practices, profitability, and the characteristics of typical visitors. Detailed survey information was published in UC ANR’s quarterly journal, California Agriculture: California agritourism operations and their economic potential are growing.  

The survey determined that more than 2.4 million visitors participate in agritourism activities yearly. Although the California wine business plays a critical role in the agricultural economy of the state, the survey only included small wineries (those producing fewer than 10,000 cases annually) that were also engaged in non-wine-related agritourism activities. It is estimated that the wine industry attracts an additional 21 million tourists spending $2.1 billion each year within the state. More information on the California wine business can be found on the  Wine Institute’s website  or through the  UC Davis Viticulture and Enology  department.  

The survey found that 68% of farms offering agritourism activities were considered a “small farm” by the USDA. These farms operate with gross annual sales of less than $250,000. Income diversification is a crucial aspect for small-scale farms to maintain economic viability. Supplementing traditional production with agritourism practices can help buffer seasonal fluxes in farm income and market volatility. Roughly 75% of the survey respondents indicated that they were motivated to implement agritourism practices as a method of increasing profitability. In a different study to better understand the market and resources realistically available to farmers, UC researchers studied the  economic impacts of agritourism . This report found that especially at the urban-rural interface, agritourism provides economic incentives for growers, opportunities for product diversification, and helps to educate the public about the importance of supporting local agriculture.

UC Contributions - Outreach and Community Involvement

To meet the needs of small-scale farmers in California the UC Cooperative Extension established the UC Small Farm Program in 1979 which operated as a statewide program of UCANR until 2009. This program developed field and marketing research aimed at the needs of small-scale farmers who may not be reached by traditional extension programs ( Small Farms Program 15 yr report ). Small Farm Advisors continue to work from county-based Cooperative Extension offices and are organized as the  UC ANR Small Farms Network .

In addition to ongoing extension efforts by program coordinators and county advisors, UC has several publications to assist farmers and ranchers in establishing agritourism into their businesses. In 2006 Desmond Jolly, with the UC Small Farm Center, published  A Handbook for Planning and Managing Agritourism and Nature Tourism Operations . ANR offered a 2011 revised edition of  Agritourism and Nature Tourism in California . Written by UC Cooperative Extension advisors, Holly George and Ellie Rilla, this book is used as a teaching guide by the statewide agritourism workshops.

Agritourism efforts are now housed at UC SAREP under the direction of  Rachael Callahan , the Statewide Agritourism Coordinator. She manages the UC SAREP Agritourism program’s website and writes the  California AgTour Connections e-newsletter . The website provides news, fact sheets, and additional resources including the  UC Agritourism Directory and Calendar .

Callahan helps organize workshops, classes, and lectures, such as the   Agritourism Intensive   three-session course designed to familiarize small-scale farmers with the regulations and management needs of agritourism operations. Callahan mentions there have been at least 2,000 ranchers and farmers who have participated in these workshops, which provide opportunities for participants to meet the visitor bureau and the county staff, attend field trips and start their own business and marketing plans. Since 2011, the UC Small Farm Program and then UC SAREP has worked with partners to provide resources, such as summits, trainings and guides for agritourism operators. Examples of projects include Agritourism Intensive Trainings ,  Building a Farm Trail Project , a guide for  Marketing Regional Farms and Wineries , and  Regional Agritourism Summits (2017) .

UC Resources

The UC Division of Agriculture and Natural Resources maintains a  directory of agritourism operations  in the state of California.

The UC Sustainable Agriculture Research and Education Program houses an  agritourism program t hat works with county-based UC Cooperative Extension farm advisors, provides resources for agritourism operators and hosts California's statewide directory and calendar of agritourism operations.

The  California AgTour Connections e-newsletter  is a chance for growers, agritourism operators, county staff, tourism professionals, and others to keep up with news and information.

Contributors: Leigh Archer, Bev Ransom, Mariah Coley

How to cite this page UC Sustainable Agriculture Research and Education Program. 2017. "Agritourism." What is Sustainable Agriculture? UC Division of Agriculture and Natural Resources. <https://sarep.ucdavis.edu/sustainable-ag/agritourism>

• Agritourism: where agriculture and tourism meet
• Community development

A corn maze. Barn weddings. A tour of a bison ranch.

Today the public is seeking authentic, on-farm experiences that can extend from well-known activities, such as a pick-your-own berries on-farm, to an overnight stay in a yurt in a sheep pasture and duck hunting on the edge of a farmer’s pond.

All of these on-farm activities are part of agritourism, which is most simply defined as where agriculture and tourism meet. Often this entails attracting visitors on-farm to experience its location or products, but the variety of possibilities and farmer ingenuity consistently presses the boundaries of the term.

What is the value for farmers and communities?

For some farmers, agritourism may be a source of new revenue to diversify business. For others, inviting visitors on the farm to see daily operations may help better educate the public about agriculture. Whatever the reason, however, whenever a visitor and farmer share a positive exchange, good things happen.

For rural communities, agritourism can play an important role in business and community development. On-farm businesses provide an avenue for local business development and can attract visitors — and their spending — to the communities. In addition, they can help define a local identity or preserve rural amenities and character.

MN Statute 604A.40 defines agritourism :

“Agritourism activity” means activity carried out on a farm or ranch that allows organizations or members of the general public, for recreational, entertainment, charitable, or educational purposes, to view, enjoy, or participate in rural activities, including, but not limited to: farming; viticulture; winemaking; ranching; and historical, cultural, farm stay, gleaning, harvest your-own, or natural activities and attractions. An activity is an agritourism activity whether or not the participant pays to participate in the activity.

Is agritourism right for my operation?

Similar to investigating any additional enterprise, you must decide how an agritourism venture will complement your current activities. Agritourism can be as simple as hosting an early childhood class to see farm animals or as complex as developing a posh farm-to-table dining business.

Connecting with educational resources, associations, and agencies that support agritourism activities in Minnesota is a great way to start and explore possibilities, anticipate risks, and build connections with other operators. An open exploration should provide tangible ideas of how agritourism plays out in “real life” and give a grounded view of how to get started.

Come and Get It (a guidebook for on-farm food service) provides assessments and questions to provoke your thinking:

• What is my current schedule like?
• Is there synergy with other farm operations?
• Where is the bulk of my current time and commitment to this operation going?
• What is the appeal of your farm to visitors? How do you present your farm to visitors?

These questions related to risk management, food safety, and customer service are key to examine before launching even the simplest on-farm event to make sure you and your visitors have a positive experience.

Use the links and information in the below section to help plan for and promote agritourism. 

• United States Small Business Development Administration offices are located around the state and offer free business consulting.
• Come and Get it Guide, Serving Food on the Farm is a guidebook produced by the Minnesota Institute for Sustainable Agriculture.
• Building a Sustainable Business booklet is available from the Minnesota Institute for Sustainable Agriculture.
• Farmstay Manual is a publication of the Minnesota Institute for Sustainable Agriculture.
• Iowa State University’s Agricultural Marketing Resource Center provides a comprehensive set of information and resources for agritourism.
• Minnesota state statute provides limited immunity from liability for farmers that host agritourism activities.
• Starting a food business roadmap is a Minnesota Department of Agriculture resource to help people navigate licensing and regulation requirements for starting a food business.
• Minnesota Department of Agriculture provides a searchable licensing and inspections list.
• Legal considerations are summarized at FarmCommons.
• National Agricultural Law Center provides agricultural and food law research and information.
• Making your farm safe for youth provides unique challenges. This Farm Safety for Youth fact sheet from University of Minnesota Extension provides ideas and guidance.
• Mitigate the risks for those that come in contact with animals or animal waste on your farm by reading this Animal Contact in Public Settings fact sheet from University of Minnesota Extension.
• Handwashing and Farm Safety resources are available from the Upper Midwest Agricultural Safety and Health Center (UMASH).
• Those serving food on their farms should have standard operating procedures approved by their food service inspector. The standard operating procedures for food service by University of Minnesota Extension can be helpful.
• Safer Farm Animal Contact Exhibits (Safer FACEs) online training is available through the Minnesota Department of Health.
• Integrating safety into agritourism provides walkthroughs, checklists and resources to help ensure the safety and health of your visitors.
• Minnesota Grown is the Minnesota Department of Agriculture’s marketing program for Minnesota farms and farm products.
• Explore Minnesota is Minnesota’s tourism promotion agency.
• Marketing in a digital era toolkit , a guide from the Center for Rural Enterprise Engagement, helps those in agriculture develop a successful marketing plan.

Download PDF version

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Defining the Bounds of Booming Agritourism

•  Jessica Guarino, Renata Endres, Tyler Swanson, and Bryan Endres
• Department of Agricultural and Consumer Economics
• University of Illinois

Traditions of seasonally visiting pumpkin patches, harvest-your-own operations, and other on-farm activities are well worn into our cultural practices. Beyond the communal and educational elements these operations evoke by providing the public a hands-on connection to food and agriculture, the agritourism industry has grown substantially over the past decade in response to economic pressures on both farmer and consumer as well as growing interest in locally produced food. [1] Agritourism operations offer income diversification opportunities to farmers while simultaneously providing community members with recreational, educational, and entertainment prospects. Because the nexus between agriculture and tourism presents the public with unique opportunities, many states have or are considering efforts to encourage the industry’s development via various types of legislation. Legislation limiting liability for certain activities intrinsic to agritourism is among the most common. To provide liability exemptions to agritourism operations, though, scoping and defining the bounds of agritourism is necessary.

The USDA does not have a formal, regulatory definition for agritourism, but describes it as “a form of commercial enterprise that links agricultural production and/or processing with tourism in order to attract visitors onto a farm, ranch, or other agricultural business for the purposes of entertaining and/or educating the visitors and generating income for the farm, ranch, or business owner.” [2] The first national law defining agritourism was passed in Italy in 1985 and “focused on overnight stays that support the restoration of farm buildings and the diversification of income sources for the working farms in rural areas.” [3] Since then, both agritourism as a practice and its definition have greatly expanded, encompassing many elements of both tourism and agriculture.

Several studies across disciplines and continents have attempted to synthesize a definition of agritourism, and while many definitions of agritourism remain, the literature reveals some core components. Tourism studies literature provides one of the broadest agritourism definitions, describing it as “an entrepreneurial endeavor with the purpose of attracting visitors to the farm,” and allows for a five-class theoretical typology of agritourism operations: “nonworking farm agritourism; working farm, passive contact agritourism (e.g. bed and breakfast on a current farm); working farm, indirect contact agritourism (on-farm dining); working farm, direct contact, staged agritourism (e.g. appreciation of farm demonstrations; and working farm, direct contact, authentic agritourism (e.g. participation in farm chores).” [4] Unfortunately, these wide-ranging definitions make developing a legal definition allocating liability exemptions challenging.

In addition to the widely recognized economic benefits agritourism operations bring farmers and surrounding communities, recent research defining agritourism highlights the environmental and cultural resiliency aspects available through agritourism, including “fostering wildlife habitat improvement and water conservation, preservation of rural heritage and reconnection with agrarian culture, and increasing employment of family and non-family.” [5] Much of the literature on defining agritourism highlights its fluid nature, highly dependent upon the “type of setting . . . type of activity or interaction . . . and level of authenticity: the means of presenting or experiencing the agricultural reality.” [6] Despite considerable research devoted to delineating the distinction between agricultural tourism and other rural/countryside tourism, many definitions of agritourism functionally encompass elements of both. [7] Accordingly, a legal definition of agritourism would not want to exclude or unduly limit these critical environmental and cultural resiliency characteristics.

Federally, a bill was introduced in the House of Representatives on January 13, 2022, to create a Department of Agritourism. [12] This bill, also known as the “Accelerating the Growth of Rural Innovation and Tourism Opportunities to Uphold Rural Industries and Sustainable Marketplaces Act” or “AGRITOURISM Act” defines agritourism by the experiences it provides:

• Education , such as school tours, garden and nursery tours, winery tours, historical agricultural exhibits, and hops and micro-brewery tours;
• Outdoor recreation , such as river activities, mountain biking, horseback riding, wildlife viewing and photography, fee fishing and hunting, wagon and sleigh rides, cross-country skiing, game preserves, and clay bird shooting;
• Entertainment , such as concerts and special events, culinary experiences, festivals, fairs, interaction with farm animals, and weddings;
• Direct sales , such as on-farm sales, farm stands, agriculture-related crafts and gifts, u-pick operations, u-cut tree farms, wineries, breweries, cideries, distilleries, and cut flowers;
• Accommodations , such as bred-and-breakfast inns, farms and ranch vacations, yurts, sheep wagons, and guest ranches; and
• Dining on a farm. [13]

Further, the proposed AGRITOURISM Act explicitly names some of the benefits that agritourism operations offer, including “educational opportunities for children and families”; “supplemental income for owners of agricultural enterprises, which are often small or family-run businesses”; “economic development in rural communities”; “preserve agricultural heritage”; and “help farms diversify.” [14] The interest in devoting an entire department to the promotion and regulation of agritourism indicates its rising importance.

At the state level, legislation limiting liability for a variety of industries is well-established. Agritourism operations are especially vulnerable in instances where a visitor may be hurt while performing on-farm activities, including “picking produce, feeding livestock, climbing on straw bales, engaging in recreational activities, and riding on wagons, tractors and horses.” [15] Lawsuits can be economically devastating for an agritourism enterprise, making legislation providing immunity from liability in certain instances helpful to farmers in managing financial risk. [16] The results of a 2021 survey conducted by the University of Vermont Tourism Research Center noted that nationally, nearly 80% of respondents listed concerns about agritourism liability issues as a challenge to them as operators; an additional 80% of respondents listed the cost and availability of insurance as another challenge. [17] Without legislative immunity, lawsuits against agritourism operators turn on more uncertain and amorphous analyses, including whether the operator acted with “reasonable care” or the “open and obvious” doctrine that protects landowners from liability for injuries resulting from clear dangers like aggressive animals at petting zoos or falls off hay rides. [18]

In Illinois, a bill creating an Agritourism Liability Act has been introduced twice to the state legislature, but both times the legislative session ended before the bill was voted on. [19] Similar to other state-level civil liability laws covering or directly addressing agritourism, [20] the Illinois Agritourism Liability Act would protect farms by granting immunity from liability for certain activities closely connected to the agritourism operation. [21] The bill defines “agritourism activity” broadly as any activity carried out on a farm or ranch that allows members of the general public, for recreational, entertainment, or educational purposes, to view or enjoy rural activities . . . [including, but not limited to]: farming; ranching; historic, cultural, and on-site educational programs; guided and self-guided tours; animal exhibitions; farm festivals; corn mazes; harvest-your-own operations; hayrides; fishing; and camping. [22]

Additionally, the bill provides “that an agritourism operator is not liable for injury or death of a participant resulting from the inherent risks of agritourism activities if the agritourism operator posts the required warning notice,” as well as “provides that a participant assumes the inherent risks of an agritourism activity by engaging in the agritourism activity.” [23] Despite the lack of action by the state legislature, the Agritourism Liability Act continues to garner support from various stakeholders such as the Illinois Specialty Growers Association and Illinois Farm Bureau. [24] Though agritourism presently lacks liability immunity for agritourism’s inherent risks, Illinois currently has limited liability acts for similar educational and entertainment experiences like horse riding through the Equine Activity Liability Act. [25]

As agritourism operations continue to expand in Illinois and across the nation, and as legislatures consider liability exemptions, it is important to carefully consider the scope and impact of the law. Legislation and implementing regulations should “clearly articulate which activities are subject to immunity provisions as well as the steps required for operators to secure immunity from liability (e.g., waivers, warning signs).” [26] Absent this clarity, the law could create more litigation regarding the scope of exemptions rather than providing relief. It is also important to consider what economic benefit, if any, likely accompanies these exemptions. Whether legislation limiting liability for agritourism operations reduces insurance costs (and by how much) and if immunity from liability deters lawsuits has yet to be studied. Further research into the economic impact of liability limitations on agritourism operations, as well as the social and political ramifications (e.g., whether legislation merely signals state support or has an actual impact), will hopefully illuminate this data.

[1] Defining and Regulating Agritourism, Trends in State Agritourism Legislation 2019-2020, Center for Agriculture and Food Systems, University of Vermont, https://www.vermontlaw.edu/sites/default/files/2021-04/Defining-and-Regulating-Agritourism.pdf.

[2] National Agricultural Library, Agritourism and Farm Tours , U.S. Department of Agriculture, https://www.nal.usda.gov/legacy/afsic/agritourism-and-farm-tours (last visited Feb. 8, 2022).

[3] R. David Lamie et al., Agritourism Around the Globe: Definitions, Authenticity, and Potential Controversy , J. of Ag, Food Systems, and Community Development (2021).

[4] Carla Barbieri, Assessing the Sustainability of Agritourism in the U.S.: A Comparison Between Agritourism and Other Farm Entrepreneurial Ventures , J. of Sustainable Tourism (2012); Sharon Philip et al., A Typology for Defining Agritourism , Tourism Management (2010).

[5] Sara Brune et al., The Influence of Agritourism Experiences on Consumer Behavior Toward Local Food , J. of Travel Research (2021), https://journals.sagepub.com/doi/pdf/10.1177/0047287520938869.

[6] Thomas Streifeneder, Agriculture First: Assessing European Policies and Scientific Typologies to Define Authentic Agritourism and Differentiate it from Countryside Tourism , Tourism Management Perspectives (2016).

[7] See, e.g. , Id.

[8] Ark. Code Ann. 2-11-103. Defines Agritourism as “an interactive or passive activity carried out with

or without payment to an agritourism activity operator on a farm, ranch, or agribusiness operation related to agriculture, food production, historic traditions, or nature watching conducted by an agritourism activity operator for the education, entertainment, or recreation of participants. It includes without limitation a farming or ranching activity, the viewing of historic, cultural, or natural attractions, a harvest-your-own activity, nature-watching,

and an activity involving an animal exhibition at an agricultural fair.” Id.

[9] Defining and Regulating Agritourism, supra note 1.

[10] R. David Lamie et al., Agritourism Around the Globe: Definitions, Authenticity, and Potential Controversy , J. of Ag, Food Systems, and Community Development (2021).

[11] R. David Lamie et al., Agritourism Around the Globe: Definitions, Authenticity, and Potential Controversy , J. of Ag, Food Systems, and Community Development (2021).

[12] H.R. 6408, 117 th Congress, 2 nd Sess., https://www.congress.gov/117/bills/hr6408/BILLS-117hr6408ih.pdf

[15] Peggy Kirk Hall and Evin Bachelor, Agritourism Immunity Laws in the United States , The National Agricultural Law Center (2019), https://nationalaglawcenter.org/wp-content/uploads/assets/articles/Agritourism-series-Immunity-laws.pdf.

[17] Lisa Chase et al., Agritourism and On-Farm Direct Sales Survey: Results for Vermont , University of Vermont Extension (2021), https://www.uvm.edu/sites/default/files/Vermont-Agritourism-Collaborative/VT_Survey_Report.pdf.

[18] Hall, supra note 14; Peggy Kirk Hall and Ellen Essman, Recent Agritourism Litigation in the United States , The National Agricultural Law Center (2020), https://farmoffice.osu.edu/sites/aglaw/files/site-library/AgritourismLitigationHallFinal.pdf.

[19] IL SB458, https://www.ilga.gov/legislation/BillStatus.asp?DocNum=4315&GAID=15&DocTypeID=HB&SessionID=108&GA=101

[20] Defining and Regulating Agritourism, supra note 1.

[21] IL SB458, https://www.ilga.gov/legislation/BillStatus.asp?DocNum=4315&GAID=15&DocTypeID=HB&SessionID=108&GA=101

[23] IL SB458 https://www.ilga.gov/legislation/BillStatus.asp?DocNum=4315&GAID=15&DocTypeID=HB&SessionID=108&GA=101

[24] See, e.g. , https://www.specialtygrowers.org/agritourism-liability-act.

[25] 745 ILCS 47

[26] Defining and Regulating Agritourism, supra note 1.

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Agritourism – An Overview

Agritourism is a field that is growing in popularity as producers try to diversify and increase profits.  By combining agriculture and tourism, agritourism offers new sources of revenue but also presents potential problems and legal complications to agritourism operators.

“Agritourism” Defined

Simply stated, agritourism could be thought of as the crossroads of tourism and agriculture. Stated more technically, agritourism can be defined as a form of commercial enterprise that links agricultural production and/or processing with tourism to attract visitors onto a farm, ranch, or other agricultural business for the purposes of entertaining and/or educating the visitors while generating income for the farm, ranch, or business owner.

Regardless of the exact definition or terminology, any definition of agritourism should include the following four factors:

• combines the essential elements of the tourism and agriculture industries;
• attracts members of the public to visit agricultural operations;
• is designed to increase farm income; and
• provides recreation, entertainment, and/or educational experiences to visitors.

The term “agritourism” is often used interchangeably with “agri-tourism,” “agrotourism,” “farm tourism,” “agricultural tourism,” or “agritainment.”

Examples of Agritourism

Agritourism operations exist throughout the United States and the world. They range from small operations that function on a seasonal basis and offer limited consumer services to large operations that operate throughout the year and provide numerous consumer services. Common examples of agritourism include:

• pumpkin picking patches;
• corn mazes;
• U-Pick operations;
• petting and feeding zoos;
• cut-your-own Christmas tree farms;
• dude ranches;
• demonstration farms;
• agricultural museums;
• living history farms;
• on-farm farmers’ markets;
• winery tours and wine tasting;
• rural bed & breakfasts; and
• garden tours.

Examples of actual agritourism operations can be easily located through routine internet searches and through web sites, such as  agritourismworld.com , that provide comprehensive databases of agritourism operations throughout the country.

Importance of Agritourism

Agritourism presents a unique opportunity to combine aspects of the tourism and agriculture industries to provide a number of financial, educational, and social benefits to tourists, producers, and communities. Agritourism gives producers an opportunity to generate additional income and an avenue for direct marketing to consumers. It enhances the tourism industry by increasing the volume of visitors to an area and the length of their stay. Agritourism also provides communities with the potential to increase their local tax bases and new employment opportunities. Additionally, agritourism provides educational opportunities to the public, helps to preserve agricultural lands, and allows states to develop business enterprises. While agritourism may create new potential revenue streams, it also presents new legal issues for farmers and landowners.

Legal Issues

Landowner/operator liability.

Liability is a significant concern for farmers, ranchers, and others who operate agritourism enterprises.  Simply stated, a landowner who opens his or her land to the public faces the risk that he or she could be considered liable if an entrant is injured while on the property.

The duty of care owed to someone who is on a landowner’s property has traditionally depended on whether the entrant is classified as a trespasser, a licensee, or an invitee.  The classification of invitee is the most relevant to agritourism operators, though either of the other two categories could apply under certain circumstances.

Trespassers are persons who are on the land without the landowner’s permission.  As a general rule, landowners owe trespassers no duty of care except to avoid intentionally injuring them.  However, children who are trespassers may be owed a higher duty of care depending on the situation and jurisdiction.

A licensee is someone who is on the property with permission but does not provide any economic benefit to the landowner, such as a hunter or fisherman who does not compensate the landowner for access to the land.  Generally, licensees must be told of hidden dangers and the landowner owes a duty of care to not act in a way that would harm the licensee.

Invitees are persons who enter upon the premises with the permission of the landowner or operator.  Invitees provide an economic benefit to the landowner or operator and are owed the highest duty of care.  The landowner must warn invitees of potential dangers and must keep the premises relatively safe for them.  The term “invitees” not only includes paying customers at the agritourism operation but may also include employees that are staffing the event.  This heightened standard for invitees necessitates the creation of a risk management plan to address issues before they become a problem.

For more information regarding landowner liability issues, visit the  Landowner Liability Reading Room.

Agritourism Statutes

Many states have passed agritourism statutes that may create an affirmative defense to lawsuits brought by injured customers.  Generally, these statutes protect against “inherent risks” associated with running an agritourism operation, such as the condition of the land and building.  Many have an exception disallowing their use if the operator is negligent or grossly negligent in the running of the agritourism business.  It is important to read the state statute carefully because many require certain steps before an agritourism operator may use the statute in defense.  Many states require that agritourism operators post warning signs with specific language that is included in the statute.  Failure to comply with the agritourism statute may limit its usefulness as a defense.

For more information regarding these laws, visit the  Agritourism State Laws Compilation Map.

Animal Welfare Act

Animals used strictly for agricultural purposes are exempt from regulation under the Animal Welfare Act (AWA).  However, the AWA is applicable when animals are exhibited, even if the animals are farm animals.  According to the Animal and Plant Health Inspection Service (APHIS), the USDA agency that administers the AWA, the exhibition of animals includes petting zoos, roadside zoos, trained animal shows, and educational displays.  An agritourism operator who uses animals for exhibition purposes should be aware of the potential application of the AWA. For more information regarding animal welfare, please visit the  Animal Welfare Reading Room.

Other Considerations

Agritourism enterprises may involve a variety of other legal issues, depending largely on the activities involved and the laws of the state where the business is located.  Producers who provide food stands or restaurants must consider local food safety and public health laws that may apply and laws governing liquor licenses if alcohol is served on the premises.  For more information on food safety, please visit the  Food Safety Reading Room .  In addition, agritourism operators should be aware that many of their activities may not be covered by standard farm insurance policies and that additional liability coverage may be needed to cover injuries arising from agritourism activities.

Agritourism operations may also face issues with zoning restrictions, building codes, compliance with the Americans with Disabilities Act, taxation, and business permits.  Zoning restrictions are an issue that many new agritourism operators do not think about, but disputes with neighbors caused by increased traffic, noise, etc. have led to costly litigation.  The  Agritourism Reading Room contains resources addressing these topics and many others; however, it is important to note that agritourism operations face many unique challenges because of location and the type of services that they offer.

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Agritourism

Overview Types of Agritourism Businesses Management Marketing Risk Management Resources and Links  

According to the U.S. Travel Association, travel and tourism is a $1,127 billion industry in the United States that has directly generated more than 9 million jobs. An increasingly popular and growing opportunity for agricultural producers is agritourism.

The U.S. Census of Agriculture shows an increasing trend in agritourism and related recreational services as well as direct sales of agricultural products. The Census of Agriculture first used the term “agri-tourism” in 2007 with a question about “agri-tourism and recreational services such as farm or winery tours, hay rides, hunting, fishing, etc.” Using this limited definition, agritourism income grew by 67% over 10 years (between 2007 and 2017) and more than doubled when including direct sales of agricultural products, which is viewed as an important part of agritourism by many definitions. According to the 2017 Census of Agriculture, 28,575 farms offered agritourism and recreational services resulting in $949 million in sales. In addition, direct-to-consumer sales brought in $2.8 billion in sales for 130,056 farms. The next Census of Agriculture will be performed in 2022.

Types of Agritourism Businesses

An agritourism business can be defined as any person, farm, or corporation actively engaged in the operation, management, or promotion of an agriculturally-related tourism business open to the public. Examples of agritourism activities include but are not limited to: 

• U-pick farms give customers a hands-on farm experience by inviting them to come pick products from the field to purchase and take home. Common types of products offered at u-pick farms include fruits, vegetables, pumpkins, flowers, and Christmas trees.
• On-farm markets give customers the opportunity to come purchase produce and/or products on the farm property. Common types of farm markets include farm stands (outdoor booth on the farm) and farm stores (enclosed store on the farm).
• Farms that grow and sell pumpkins. On-farm pumpkin patches often sell their pumpkins as a u-pick and/or through an on-farm market. 
• A maze cut out in a cornfield that customers can navigate through.
• Farms and businesses engaged in growing grapes for wine and/or wine making. Many wineries provide on-farm entertainment including, but not limited to, wine-tastings, wine-trails, music, and on-farm dinners.
• A flower farm that invites visitors to come see or experience the flower crop in the field . Floriculture farms may host events and workshops, provide a flower u-pick and offer photography opportunities.
• A working farm that invites visitors on their property to see or experience the farm . Examples of demonstration farms include but are not limited to dairies, conservation farms, and cattle ranches.
• A farm that invites customers to pick or buy Christmas trees on their farm.
• Farm stays invite visitors to stay on a farm property.
• A farm that engages with visitors by giving them a tour of their farm.
• An educational opportunity for kids to come experience a farm and engage in agriculture practices.
• On-farm dining experience, often including a specialty chef, farm fresh food, and entertainment.
• Opportunities for visitors to come interact with horses on the farm. Types of equine agritourism can include trail riding, horseback riding lessons, dude ranches, horse camps, boarding facilities, and equine therapy farms.
• Landowners opening up their pond to visitors for fishing.
• Landowners inviting visitors on their land to hunt usually for a fee.

Best Management Practices for an agritourism business include:

• Providing an authentic farm or ranch experience
• Providing an educational experience
• Providing excellent customer service
• Providing adequate public facilities
• Maintaining a safe and accessible environment
• Creating good community relations
• Planning for your financial future

When starting an agritourism business or assessing your existing operation, consult the available resources and consider the following best management practices:

• Authentic Farm or Ranch Experience  - Agritourism provides visitors with an educational experience aside from one that is solely commercial. It is important to keep in mind that your farm/ranch is often the “face of farming and ranching” in your community, region, or state. A product you offer to visitors may be the experience of farm or ranch living. It is also important to understand what aspects of agriculture your local associations (agricultural, tourism, and marketing) emphasize in your region so that you can develop your own niche in coordination with other farms and attractions nearby.
• Educational Experience  - Farms and ranches can offer an agriculturally-oriented educational experience suitable for different ages. Food and fiber production, land stewardship, and history of agriculture are common topics that visitors enjoy learning about.  Another way to diversify your operation and educate guests may be on-property recreational activities (e.g., fishing, hunting, trail riding, cross-country skiing, or hiking).
• Customer Service  - This should be an integral part of your business planning. Training your staff to interact with customers in an appropriate way will ensure a safe and high quality experience for customers. It also ensures these customers will return and tell other potential customers about your business.
• Adequate Public Facilities  - Your farm/ranch needs to have sufficient capacity (staff and infrastructure) to provide basic services such as parking, transportation, signage, customer assistance, education, and roads. In order to maintain a safe and customer friendly business, provision of services and facilities like restrooms becomes necessary.
• Safe and Accessible Environment  - You should ensure that your property and facilities are maintained and in compliance with zoning, health, food safety, and environmental regulations. It is useful as well to create a risk management plan for your farm/ranch. In addition, depending on your type of business, consider compliance with the Americans with Disabilities Act, which mandates equal customer access to certain facilities (entrances, exits, and bathrooms).
• Community Relations  - To create good community relations, it is important to regularly provide opportunities for organized groups and individuals in your community to visit your property (e.g., schools and business associations).
• Planning for your Financial Future  - Regularly review your business plan and appropriately add value (price) to all farm/ranch services, products, and experiences in order to provide for the long-term sustainability of your business.

What is your farm story? How you market and promote your farm is an essential part of managing your business. Telling your story, having a clear mission and creating a culture for customers to engage in will help develop an environment where customers feel welcome. It is important that you understand and are passionate about the agritourism business you are promoting.

Start by developing a marketing plan. Who is your target audience? What experience and education do you want to share with them? How are you going to communicate with them? Thinking about your target audience will help you narrow down your best marketing channels. Having an online presence through websites, blogs, social media, e-newsletters, and Google is a great way to reach a broad audience. It is important to keep your business information updated on a regular basis. Other forms of marketing may include print-ads, mailers, cooperative marketing, tourism organizations, and agritourism/farm associations.

A powerful business marketing tool is reviews from satisfied customers. Whether it is by word-of-mouth, social media, or Google reviews, satisfied customers will be an asset to your business. New customers grow your business; satisfied repeat customers sustain and market your business to another wave of customers. 

Many producers who are involved in agritourism note there is synergism in having non-competing agritourism enterprises in the area to increase traffic to the area and provide more tourism attractions for customers. A list of resources and organizations supporting agritourism can be found  here .

Risk Management

Farmers and ranchers are legally responsible (liable) for the well-being of their customers and employees.  Considering safety and minimizing risk are important parts of business planning. To protect your agritourism business, it is important to create a risk management plan.   Some of the main areas of risk and negligence include site safety risk, product risk, employee related risk, and financial risk.  To ensure the well-being of your business, it is recommended that you avoid certain activities, use liability waivers, purchase insurance, practice good management techniques, train employees, and pay attention to the legal structure of your business.

Checklist for Managing Risk

• Key consultants to determine your needs are lawyers, insurance agents, financial managers, and accountants.
• Before you start implementing any business plans it is critical that you review local, state and federal laws and regulations; such as zoning, signage, employee tax withholding, food-related inspections, licenses or fees, and the risk management planning associated with animal exhibits and animal-human health concerns. Contact your county planning department to learn about your property’s zoning requirements and to figure out what permits you may need.
• Site Safety: Consider physical site hazards including visitor activities and attractive nuisances such as farm equipment likely to attract children.
• Product: Consider what you are selling or producing and any health or safety regulations or considerations
• Employee related: Know your employees and know what will be required on-site to safeguard their health and safety
• Financial: Consider current record-keeping, billing processes, assets and debts
• Post rules for customers and conduct regular inspections
• Post and implement employee rules and regulations
• Using proper signage can help reduce liability, but it does not remove liability.
• Establish a labeling protocol for products
• Establish a protocol based on state regulations for handling products
• Business liability
• Product liability
• Workers’ compensation
• It is important to have a good insurance policy and a good working relationship with your insurance agent.
• Consider using preventative measures like waivers or product warnings if warranted.

Understand your state’s laws relating to your property and business. Work with a trusted lawyer to see that your farm is set up for success. 

Risk Management Education for Farmers with On-Farm Visitors, Iowa State University Extension & Outreach

This online curriculum offers information and tools to enhance the safety and health of an on-farm operation that allows visitors on their property. Participation in this program will lead to new skills and techniques to implement practical management solutions on your farm. 

Risk Management Education for Farmers with On-Farm Visitors Course Link  

Agritourism Safety and Health Best Practices Checklists, Iowa State University Extension and Outreach

Risk Management Planning

Risk Management Planning for Agritourism , University of Vermont Extension

“Don’t Break A Leg… Managing Risks on Your Small Farm,”  “Managing Marketing Risks” and other Risk Management Articles. The Small Farms Program-Cornell University

Farm Commons  

Health and Safety Guidelines National Institute for Occupational Safety & Health , Centers for Disease Control & Prevention (NIOSH)  Toll-Free: 800-CDC-INFO (800-232-4636) TTY: (888) 232-6348

National Safety Council  - Farm safety & workplace fact sheets (scroll down for Agricultural Safety) Toll-Free: 800-621-7615   NIOSH Agricultural Research Centers

The National Children's Center for Rural and Agricultural Health and Safety  

Insurance Information North American Farmer’s Direct Marketing Association  - Member’s liability insurance list, 62 White Loaf Road, Southhampton, MA 01073, 413-529-0386

National Center for Agricultural Law, Research, & Information , University of Arkansas, School of Law, 479-575-7646

Resources/Other Links

2019 Best Practices in Agritourism  (PDF)

How to Develop a Farm Stand  (PDF)

How to Develop a Farm Stay  (PDF)

How to Develop a Farm Tour  (PDF)

How to Develop a Pick-Your-Own Business  (PDF)

How to Host a Farm Dinner  (PDF)

How to Host a Summer Camp  (PDF)

How to Host Weddings  (PDF)

U.S. Travel Association , 2019. U.S. Travel and Tourism Overview

U.S. Census of Agriculture , USDA (2012, 2017). Table 6&7. Income From Farm-Related Sources

How Oregon State University Programming Supports the Development of Agritourism Activities (Including Farm-Direct Sales) in Oregon ,  2019

On-farm Agritourism Activities in Marion County, Oregon from 2017-2018 ,  2019

Vermont Agritourism Collaborative , University of Vermont Extension  

Additional Resources

National Resources USDA Risk Management Education Agency  - Develops educational materials for 50 states. National Ag Risk Library , University of Minnesota, St. Paul, MN, Toll-free 800-234-1111 Regional Risk Management Education Centers Northeast Center for Risk Management Education , University of Delaware, 302-831-2538

North Central Risk Mgmt Education Ctr , University of Nebraska, 402-472-2235

Southern Region Risk Mgmt Education Ctr , University of Arkansas, 501-671-2175

Western Center for Risk Management Education , Washington State Univ., 509-335-6360  

Accessibility Information and Technical Assistance on the Americans with Disabilities Act 800-514-0301 (voice) 800-514-0383 (TTY) State Resources Your State’s: Department or Agency of Agriculture, State Agritourism Organization, Department of Marketing or Tourism, University Cooperative Extension Service, and directories from the  National Association of Resource Conservation and Development Councils , and  Natural Resources Conservation Service .

Agritourism Value Added Producer Grant Profiles and Recipients 

African Alliance of Rhode Island (PDF)

Avena Botanicals (PDF)

Big Picture Farm (PDF)

Boothby's Orchard & Farm Winery (PDF)

Fuzzy Udder Creamery(PDF)

Gothberg Farms (PDF)

TMK Creamery (PDF)

When Pigs Fly Farm (PDF)

The U.S. Department of Agriculture (USDA) prohibits discrimination in all its programs and activities on the basis of race, color, national origin, gender, religion, age, disability, political beliefs, sexual orientation, and marital or family status. (Not all prohibited bases apply to all programs.) Many materials can be made available in alternative formats for ADA clients. To file a complaint of discrimination, write USDA, Office of Civil Rights, Room 326-W, Whitten Building, 14th and Independence Avenue, SW, Washington, DC 20250-9410 or call 202-720-5964.

The names, words, symbols, and graphics representing Iowa State University are trademarks and copyrights of the university, protected by trademark and copyright laws of the U.S. and other countries.

Winter is here! Check out the winter wonderlands at these 5 amazing winter destinations in Montana

• Travel Tips

What Is Agri-Tourism?

Published: December 12, 2023

Modified: December 28, 2023

by Vonny Hudgins

• Sustainability

Introduction

Welcome to the exciting world of agri-tourism! If you’re looking to explore unique and off-the-beaten-path travel experiences, agri-tourism offers a perfect blend of adventure, education, and sustainable tourism. As a form of niche tourism, agri-tourism allows visitors to delve into the agricultural lifestyle, offering them a chance to learn, engage, and appreciate the beauty and essence of rural communities.

Agri-tourism goes beyond traditional sightseeing, offering travelers an immersive experience where they can actively participate in farming activities, taste local produce, and understand the intricacies of sustainable agriculture. Whether you’re a nature lover, a food enthusiast, or an aspiring farmer, agri-tourism has something to offer that will captivate your senses and leave you with lasting memories.

This form of tourism not only benefits travelers but also acts as a catalyst for local economies. It provides opportunities for farmers and rural communities to diversify their income streams, promote their agricultural heritage, and create a sustainable future. Moreover, agri-tourism fosters a deeper connection between urban and rural areas, promoting understanding, appreciation, and support for local agricultural practices.

In this comprehensive guide, we will explore the world of agri-tourism, including its definition, different types of activities, benefits, challenges, successful ventures, and how you can start your own agri-tourism business. So, fasten your seatbelts and get ready for an exciting journey into the heart of agri-tourism!

Definition of Agri-Tourism

Agri-tourism, also known as agricultural tourism or farm tourism, is a form of tourism that involves visiting farms, ranches, and other agricultural establishments to experience and engage in various agricultural activities. It provides travelers with an opportunity to learn about farming practices, interact with animals, participate in crop harvesting, and gain insight into sustainable agricultural techniques.

At its core, agri-tourism is about connecting people with the land and giving them a firsthand experience of agricultural life. It offers a break from the hustle and bustle of city life, allowing visitors to appreciate the peacefulness and serenity of rural environments and the hard work that goes into food production.

Agri-tourism activities can vary widely, depending on the location and type of agricultural operations. Some common activities include fruit picking, vegetable harvesting, wine tasting, dairy farm visits, horseback riding, tractor rides, and farm-to-table dining experiences. These activities not only entertain visitors but also educate them about the process of food production and the importance of sustainable farming practices.

Agri-tourism is not limited to traditional farms alone; it can also encompass other areas of agriculture, such as vineyards, orchards, fishing farms, and livestock ranches. It can take place in both rural and peri-urban areas, providing opportunities for both local and international tourists to experience the rural way of life.

One of the key principles of agri-tourism is sustainability. It emphasizes the need to conserve natural resources, maintain biodiversity, and promote the responsible use of land. By engaging in agri-tourism, travelers not only support local farmers and businesses but also contribute to the preservation of rural landscapes and agricultural heritage.

Overall, agri-tourism is a unique and immersive way to experience agriculture, connect with nature, and gain a deeper understanding of the food we consume. It offers a chance for travelers to engage in hands-on activities, learn from local farmers and experts, and develop a profound appreciation for sustainable farming practices.

Types of Agri-Tourism Activities

Agri-tourism encompasses a wide range of activities, each offering a unique and memorable experience for travelers. Let’s explore some of the common types of agri-tourism activities:

• Farm Visits: This is the foundation of agri-tourism, where visitors have the opportunity to explore working farms and learn about various agricultural practices. They can interact with farm animals, observe crop growth and cultivation, and gain insight into the day-to-day life of farmers.
• Pick-Your-Own: Many farms provide the opportunity for visitors to pick their own fruits, vegetables, or flowers. This hands-on activity not only allows travelers to participate in the harvesting process but also ensures they enjoy the freshest produce straight from the field.
• Food and Wine Tastings: Agri-tourism often involves sampling local food and beverages, giving travelers a taste of the region’s culinary specialties. This could include wine tastings at vineyards, cheese tasting at dairy farms, or farm-to-table dining experiences where visitors enjoy meals made with fresh, locally sourced ingredients.
• Farm Stay and Accommodation: Some agri-tourism destinations offer farm stays, allowing visitors to experience the authentic agricultural lifestyle by staying overnight on a working farm. This provides a unique opportunity to immerse oneself fully in the farming experience, from waking up to the sounds of the animals to helping with daily chores.
• Educational Workshops: Many farms organize educational workshops and classes to teach visitors about various agricultural practices. These workshops may focus on topics such as organic farming, beekeeping, cheese making, or sustainable agriculture. Travelers have the chance to learn from experts in the field and gain new skills.
• Festivals and Events: Agricultural festivals and events are a popular form of agri-tourism. These celebrations often coincide with important milestones in the farming calendar, such as harvest festivals or grape stomping events. Visitors can join in the festivities, enjoy live music, taste local delicacies, and experience the vibrant culture of rural communities.
• Outdoor Activities: Agri-tourism destinations often offer a wide range of outdoor activities to engage visitors. This can include horseback riding through scenic trails, hiking or biking in agricultural landscapes, birdwatching, fishing, or even farm-based adventure activities like zip-lining or corn mazes.

These are just a few examples of the diverse range of agri-tourism activities available. The specific activities may vary based on the location, climate, and agricultural practices of the region. Regardless of the activities chosen, agri-tourism offers a hands-on, educational, and enjoyable experience that connects travelers with the land and the essence of rural life.

Benefits of Agri-Tourism

Agri-tourism offers a multitude of benefits, both for travelers and the local communities. Let’s explore some of the key advantages of engaging in agri-tourism:

• Educational Opportunities: Agri-tourism provides visitors with valuable educational opportunities to learn about farming practices, sustainable agriculture techniques, and the importance of locally sourced produce. It offers a chance to bridge the gap between urban and rural communities and raise awareness about the journey of food from farm to table.
• Cultural Exchange: Agri-tourism encourages cultural exchange between visitors and local communities. It offers a glimpse into the way of life of farming communities, their traditions, and their unique cultural heritage. Travelers have the opportunity to interact with farmers, learn their stories, and gain a deeper appreciation for the local culture.
• Sustainable Economic Development: Agri-tourism acts as a catalyst for local economic development, especially in rural areas. It provides an additional revenue stream for farmers, helping to diversify their income and reduce dependency on traditional farming practices. It also stimulates the growth of local businesses such as farm shops, restaurants, and accommodations, creating employment opportunities and contributing to the local economy.
• Preservation of Agricultural Heritage: By engaging in agri-tourism, travelers actively contribute to the preservation of agricultural heritage. Farms and agricultural landscapes that may otherwise have been abandoned or converted for other purposes are maintained and protected. This helps to preserve biodiversity, protect natural resources, and ensure the long-term sustainability of farming practices.
• Enhanced Rural Infrastructure: The growth of agri-tourism often leads to improvements in rural infrastructure. Local communities invest in better transportation, accommodations, and facilities to cater to the needs of visitors. This not only benefits agri-tourism but also improves the quality of life for residents in the area.
• Promotion of Sustainable Practices: Agri-tourism promotes the adoption of sustainable farming practices. Farmers who engage in agri-tourism often prioritize environmentally friendly techniques such as organic farming, water conservation, and renewable energy. This helps to protect the environment, reduce carbon footprints, and preserve natural resources for future generations.
• Support for Local Farmers: Agri-tourism provides direct support to local farmers and agricultural businesses. By purchasing local produce, participating in farm activities, and supporting farm shops, visitors contribute to the livelihoods of farmers and help ensure the sustainability of their operations. This support is crucial for the survival of small-scale farmers and the maintenance of local food systems.

These benefits make agri-tourism a win-win for both visitors and the communities they engage with. By embracing agri-tourism experiences, travelers not only gain valuable knowledge and memorable experiences but also play a vital role in supporting sustainable agriculture and rural communities around the world.

Challenges of Agri-Tourism

While agri-tourism offers numerous benefits, it also comes with its fair share of challenges. Let’s explore some of the common challenges faced by those involved in agri-tourism:

• Seasonality: Agri-tourism activities often depend heavily on seasonal factors, such as crop harvests or specific farming practices. This can lead to fluctuations in visitor numbers and revenue, making it challenging to maintain a stable business throughout the year. Farmers must carefully plan and diversify their offerings to attract visitors during slower seasons.
• Regulatory Compliance: Agri-tourism activities, especially those involving food and animal interactions, need to comply with various regulations and health and safety standards. Farmers must ensure they meet all legal requirements, which can be time-consuming and costly. Failure to comply with regulations can result in fines or the closure of agri-tourism operations.
• Infrastructure and Amenities: Developing the necessary infrastructure and amenities to support agri-tourism activities can be a challenge, particularly in remote rural areas. Access to reliable transportation, accommodation options, and facilities like restrooms and parking can be limited. Farmers and communities need to invest in improving infrastructure to make agri-tourism more accessible and appealing to visitors.
• Market Competition and Branding: In the highly competitive tourism industry, standing out from the crowd can be difficult. Agri-tourism destinations need to focus on effective branding, marketing, and promotion to catch the attention of potential visitors. Differentiating themselves from other forms of tourism and highlighting their unique offerings is crucial for success.
• Understanding Visitor Expectations: Each visitor has different expectations and interests when it comes to agri-tourism. It can be challenging to cater to a diverse range of preferences and provide experiences that align with visitor expectations. Farmers must invest time in understanding their target audience, conducting market research, and tailoring their activities to suit the interests of their visitors.
• Weather and Climate: Agricultural activities are heavily influenced by weather and climate conditions. Unpredictable weather patterns, extreme weather events, and changing climatic conditions can disrupt farming schedules and impact the availability of certain agri-tourism activities. Farmers must be prepared to adapt their offerings and manage visitor expectations during such situations.
• Balancing Farming with Tourism: Engaging in agri-tourism requires farmers to find a balance between their farming operations and the demands of tourism. This can be challenging, especially during peak visitor seasons when both farm work and hosting visitors require attention. Farmers often need to carefully manage their time and resources to ensure the success of both aspects of their business.

Despite these challenges, with proper planning, creativity, and a commitment to quality experiences, agri-tourism operators can overcome these obstacles and build successful, sustainable businesses. By addressing these challenges head-on and continuously adapting to the changing landscape, agri-tourism can thrive and continue providing enriching experiences for both travelers and the agricultural industry.

Examples of Successful Agri-Tourism Ventures

Agri-tourism has gained significant popularity in recent years, with numerous successful ventures emerging around the world. Let’s take a look at some inspiring examples of agri-tourism ventures that have found success:

• Promised Land Dairy Farm, New Zealand: Promised Land Dairy Farm in New Zealand offers visitors a unique hands-on experience of farm life. Guests can participate in milking cows, feeding animals, and even join a guided tour of the working farm. The farm also offers farm stays, allowing visitors to immerse themselves in the daily activities of the farm while enjoying scenic countryside views.
• D’Aunoy Plantation, Louisiana, USA: D’Aunoy Plantation in Louisiana, USA, is a prime example of agri-tourism in a historical setting. This plantation offers visitors the opportunity to learn about the cultivation and processing of sugarcane, a staple crop in the region. Visitors can explore the plantation, witness sugarcane harvesting, and taste freshly squeezed sugarcane juice.
• Penang Tropical Fruit Farm, Malaysia: Located in Penang, Malaysia, the Penang Tropical Fruit Farm is a popular agri-tourism destination. The farm offers guided tours where visitors can learn about a wide variety of tropical fruits, taste exotic fruits, and witness the fruit harvesting process. The farm also hosts educational workshops to promote sustainable farming practices.
• Monte Vibiano, Italy: Monte Vibiano in Italy is an organic vineyard and olive farm that has successfully embraced agri-tourism. The estate offers wine and olive oil tastings, vineyard and olive grove tours, cooking classes, and farm-to-table dining experiences. Visitors have the opportunity to learn about organic farming practices and enjoy the stunning countryside surroundings.
• Agrodome, New Zealand: Agrodome in Rotorua, New Zealand, is an award-winning agri-tourism attraction. The farm showcases New Zealand’s agricultural industry and offers an entertaining and educational experience. Visitors can enjoy live farm shows, watch sheep shearing demonstrations, and interact with friendly farm animals. The Agrodome has become a must-visit destination, providing an authentic taste of rural New Zealand.
• Burrow Farm, United Kingdom: Burrow Farm in the United Kingdom has found success by offering pick-your-own fruit and vegetable experiences. Visitors can immerse themselves in the farm surroundings, pick their own produce, and enjoy the freshness and flavor of farm-fresh fruits and vegetables. The farm also hosts events and picnics, allowing visitors to make lasting memories in a scenic rural setting.
• Fazenda Catucaba, Brazil: Fazenda Catucaba is a working farm in Brazil that offers guests an oasis of tranquility and a taste of sustainable agriculture. Visitors can stay in rustic farm cottages, explore the beautiful countryside, and partake in farm activities like cheese making and horseback riding. The farm embraces eco-friendly practices and focuses on preserving the natural environment.

These examples highlight the diversity of agri-tourism ventures and the range of experiences they offer. These successful ventures combine a deep understanding of the agricultural industry, a passion for sustainability, and the ability to create engaging and educational experiences for visitors. They serve as inspiration for aspiring agri-tourism entrepreneurs looking to create their own unique and successful ventures.

How to Start an Agri-Tourism Business

If you’re passionate about agriculture and want to share your farming lifestyle with visitors, starting an agri-tourism business can be a fulfilling venture. Here are some essential steps to help you get started:

• Identify your niche: Determine what makes your farm unique and what type of agri-tourism experiences you can offer. Whether it’s pick-your-own fruit, wine tastings, farm stays, or educational workshops, find a niche that aligns with your expertise and resources.
• Develop a business plan: Create a comprehensive business plan outlining your goals, target market, marketing strategies, financial projections, and operational details. A well-thought-out plan will serve as a roadmap for your agri-tourism business.
• Assess legal and safety requirements: Research and comply with all legal and safety requirements related to agri-tourism activities. This may include permits, licenses, insurance, food handling regulations, and health and safety guidelines.
• Enhance the visitor experience: Focus on providing unique and memorable experiences for your visitors. Consider offering guided tours, hands-on activities, or educational workshops. Invest in proper signage, informative displays, and storytelling to engage and educate your guests.
• Market your agri-tourism business: Develop a strong online presence through a website and social media platforms. Use high-quality photographs, videos, and compelling content to showcase your farm and the experiences you offer. Collaborate with local tourism agencies, hotels, and restaurants to reach a wider audience.
• Build partnerships: Collaborate with other local businesses, such as restaurants, wineries, or accommodation providers, to create packages and cross-promote your offerings. These partnerships can enhance the visitor experience and expand your reach in the tourism industry.
• Invest in infrastructure: Assess and invest in the necessary infrastructure and facilities to support your agri-tourism activities. This may include picnic areas, restroom facilities, parking spaces, or accommodations if you plan to offer farm stays.
• Train your staff: If you have employees or plan to hire staff, ensure they are properly trained to provide excellent customer service and engage with visitors. They should have a solid understanding of agriculture, your farm’s history, and the experiences you offer.
• Obtain feedback and evolve: Listen to visitor feedback and continuously strive to improve the visitor experience. Regularly assess your agri-tourism offerings and make necessary adjustments to meet changing visitor expectations and market demands.

Starting an agri-tourism business requires careful planning, attention to detail, and a passion for sharing your agricultural knowledge with others. By following these steps and staying committed to providing exceptional experiences, you can create a thriving agri-tourism venture that connects visitors with the beauty and essence of rural life.

Agri-tourism offers a unique and enriching travel experience that allows visitors to connect with agriculture, nature, and rural communities. It provides an opportunity to learn about farming practices, taste local produce, and gain a deeper appreciation for sustainable agriculture. As we have explored, agri-tourism offers numerous benefits, including educational opportunities, cultural exchange, sustainable economic development, and the preservation of agricultural heritage.

While agri-tourism has its challenges, such as seasonality, regulatory compliance, and infrastructure requirements, many successful ventures around the world have demonstrated the potential for this form of tourism. Examples of agri-tourism destinations like Promised Land Dairy Farm in New Zealand, D’Aunoy Plantation in Louisiana, and the Penang Tropical Fruit Farm in Malaysia have found success by creating immersive experiences that showcase unique aspects of their agricultural practices and local culture.

If you’re considering starting your own agri-tourism business, it’s crucial to identify your niche, develop a solid business plan, comply with legal requirements, and focus on enhancing the visitor experience. By effectively marketing your venture, building partnerships, investing in infrastructure, and continually evolving based on visitor feedback, you can create a successful and sustainable agri-tourism business.

Agri-tourism not only provides an opportunity for travelers to explore and appreciate the agricultural world but also plays a significant role in supporting local farmers, promoting sustainable practices, and contributing to the economic growth of rural communities. By engaging in agri-tourism, travelers become ambassadors for responsible tourism and help preserve the agricultural heritage for future generations.

So, whether you’re looking to pick your own fruits, sample local wines, or experience the daily life of a farmer, agri-tourism invites you to embark on a journey that connects you with the land, fosters cultural exchange, and provides enriching experiences that will stay with you long after the trip is over. Embrace the world of agri-tourism, and get ready to discover the beauty, flavors, and stories of the rural landscapes that sustain us all.

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Today’s front page, Saturday, April 27, 2024

The rising industry of Farm Tourism in the Philippines

• BusinessMirror
• August 30, 2022
• 4 minute read

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What is farm tourism, the benefits of farm tourism, farm tourism in the philippines, answering why farm tourism is important: agriculture and tourism.

Agriculture and tourism play a huge role for our country, which is why farm tourism in the Philippines has begun booming. Dubbed as the country’s sunrise industry, farm tourism is a logical and refreshing new addition to the list of projects that generate additional income for Filipino farmers. It has also perfectly catered to the rising interest of many people to partake in the production of healthy food with their families.

By combining agriculture and tourism, the food farming industry has slowly opened more inclusive and sustainable opportunities for not only farmers, but institutions nationwide. Today, as food farm tourism continues to become a growing sub-sector of tourism, legislators and experts alike have turned their heads to develop the industry. Still, not everyone is familiar with farm tourism and its benefits.

In this article, we talk about farm tourism in the Philippines–from its importance to the many activities you can try when visiting these tourist farms.

Farm tourism is the business of attracting visitors to farm areas generally for educational and recreational purposes while encouraging economic activities that can provide both the farm and community additional income. The most famous example of farm tourism in the Philippines is perhaps the La Trinidad Strawberry Farm in Benguet. However, as a rising industry, more and more farms have started opening their gates to tourists.

There are many farm tourism activities that can be experienced when visiting rural farms. Children and adults alike can feed animals, collect eggs, do nature-based arts and crafts, try horseback riding, hike, eat meals with freshly cut vegetables, pick fruits and harvest vegetables, try new varieties of fruit juice or wine, create community-based products, or even stay overnight in the area. The activities vary, depending on the farm that is visited.

These quaint farms offer a charming change of pace from the hustle and bustle of urban living. Make no mistake–these farms are absolutely gorgeous still! Some can even be used as an intimate wedding venue for the introverted couple.

Sen. Cynthia A. Villar, chairman of the Senate Committee on Agriculture and Food, views farm tourism as one of the Philippines’ sunshine industries that can be pursued because of the agricultural nature of our economy.

She noted that farmers and fishermen need to diversify and supplement their agricultural incomes, and farm tourism is one creative way to achieve this goal. As a show of her support and enthusiasm for such projects, Villar continues to work on vital legislation and amendments to existing laws to complement this growing subsector of the tourism industry. She has even launched a farm tourism book to provide more information about the industry. It would seem that farmers somehow share this view as many farmers-turned-farm tourism operators reported that they were earning from this newfound activity more than from their usual harvest during a Senate hearing.

International School of Sustainable Tourism (ISST) President and Project Director Dr. Mina Gabor also supports the industry, stating that farm tourism camps focus on low-impact travel and empower local communities socially and economically.

“Farm tourism attracts visitors and travelers to farm areas, generally for educational and recreational purposes that encourage economic activity to provide farm and community income,” she said of the benefits of farm tourism.

Aside from the economic impact of farm sites, farm tourism sites also help promote tourism and products of the area, especially those produced and manufactured by the rural industries. This is a common practice worldwide. In fact, some of the famous tourist spots in Europe and the US are farms.

In Costa Rica, a famous coffee plantation has eventually put up one of the world’s best ecolodges where you can stay and wake up the morning after to visit the plantation and try your hand in picking coffee berries. It also has a wonderful restaurant that serves its famous varieties of coffee, sells soaps made from coffee, and other farm products.

In Italy you can rent a cottage situated in the middle of the farm. If you want to cook your own meal, it can provide the ingredients, like fruits and vegetables, that you can pick just outside your doorstep.

A common factor among these farms, no matter where they are located, is that many jobs and revenues generated for the community are sourced from this activity.

Farm tourism has spread nationwide and is slowly becoming a steady source of income and development. It is no longer confined to the usual tourist spots, but even in rural areas. Of course, farm tourism in Nueva Ecija and other agricultural regions are flourishing.

There are around 100 or more accredited and nonaccredited farm-tourism sites in the country, ranging from micro, small, medium and large sizes. Some of the most successful tourist farms, also called farm camps, in the country include: Sunflower Farms in Ligao City, Albay province; Rapha Valley in Don Salvador Benedicto town, Negros Occidental province; Dragon Fruit Farm in Burgos municipality, Ilocos Norte province; Dasoland in Dasol town, Pangasinan province; and the Disneyworld of Farming Systems of the Mindanao Baptist Rural Life Center Foundation Inc. in Bansalan municipality, Davao del Sur province. To date, there are still some developers and small businesses owners who are converting their old farms into farm camps as well.

Aside from Sen. Villar’s initiatives, President Aquino also signed Republic Act 10816, or the Farm Tourism Development Act of 2016. Under the new law, a Farm Tourism Development Board shall be established to formulate plans and programs for the development and promotion of farm tourism in the country and shall set the overall direction for the implementation of the Farm Tourism Strategic Action Plan. At present, the current administration has expressed a desire to focus on both agriculture and tourism.

It’s no secret that rural economic conditions aren’t the best. Farmers and fishermen, more importantly, have very small earnings. Tourist farms and farm camps provide a creative way for Filipino farmers, fishermen, and agricultural workers to earn more without upending their daily routine and jobs.

The rising industry is still that–rising. However, with a little push and more education, farm tourism can be the answer to economic and cultural development in rural sectors. Time and effort will only tell the end results.

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Rural Tourism

Rural tourism has a high potential to stimulate local economic growth and social change because of its complementarity with other economic activities, its contribution to GDP and job creation, and its capacity to promote the dispersal of demand in time (fight seasonality) and along a wider territory.

UN Tourism understands Rural Tourism as "a type of tourism activity in which the visitor’s experience is related to a wide range of products generally linked to nature-based activities, agriculture, rural lifestyle / culture, angling and sightseeing.

Rural Tourism activities take place in non-urban (rural) areas with the following characteristics: i) low population density, ii) landscape and land-use dominated by agriculture and forestry and iii) traditional social structure and lifestyle".

Best Tourism Villages by UN Tourism

With the vision of making tourism a positive force for transformation, rural development and community wellbeing, UN Tourism launched the ‘ Best Tourism Villages by UN Tourism ’ initiative.

It seeks to advance the role of tourism in valuing and safeguarding rural villages along with their associated landscapes, knowledge systems, biological and cultural diversity, local values and activities (agriculture, forestry, livestock and/or fisheries), including their gastronomy.

Tourism and Rural Development: Understanding Challenges on the Ground – Lessons learned from the Best Tourism Villages by UNWTO Initiative

  Tourism and Rural Development: A Policy Perspective

Tourism and Rural Development: A Policy Perspective - Results of the UN Tourism Survey on Tourism for Rural Development to Member States

Compilación de buenas prácticas del turismo indígena – Enfoque regional sobre las Américas

UN Tourism Recommendations on Tourism and Rural Development

  UN Tourism Recommendations on Tourism and Rural Development – A Guide to Making Tourism an Effective Tool for Rural Development

AlUla Framework for inclusive Community Development through Tourism

The Framework provides guidance and inspiration to all governments, as well as all other key stakeholders in the tourism sector – including regional and local governments, the private sector, industry associations, civil society, communities and tourists – with the aim of fostering a truly holistic and integrated approach to inclusive community development through tourism.

  AlUla Framework for inclusive Community Development through Tourism

  AlUla Framework for inclusive Community Development through Tourism – Executive Summary

International Rural Tourism Development – An Asia-Pacific Perspective

  International Rural Tourism Development – An Asia-Pacific Perspective

Top 8 Agritourism Destinations in the World

• Metropolitan State University

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Agritourism is a subsector of the ecotourism industry in which tourists visit farms, ranches, or other agricultural businesses, whether for the purpose of education or entertainment. These vacations can be either an experience—say, for fishing, horseback riding, or touring a tea plantation—or a full-on immersive stay in which guests participate in regular upkeep of crops and livestock for several days.

There's nothing new about this form of travel—people have been working on farms in exchange for accommodation for decades, heading to Italian vineyards or Rocky Mountain dude ranches for what's become known as "WWOOFing" (worldwide opportunities on organic farms). Beyond the beautiful scenery and camaraderie, agritourism helps foster a deeper understanding of global farming processes through hands-on experience.

Here are eight destinations for agritourism around the world.

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A couple of things make Taiwan an ideal spot for an in-depth agritourism vacation: Many smaller farms offer homestay accommodation, so guests can mingle with the locals as opposed to staying in hotel rooms, and because the food served and sold is grown locally, this option makes it easier to support sustainable agriculture and lower your carbon footprint while traveling.

Lush, rugged Taiwan is an ideal environment for growing sugar, pineapples and citrus fruits, crude tea, and asparagus—the country's principal cash and export crops. Around 200 “ leisure farms ” spread across 31 designated rural areas offer tours of the fields and facilities for these crops. They also, of course, provide ample chances to sample the products.

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Tuscany was one of the first destinations to really coin the concept of farm stays, thanks to its atmospheric agriturismos , old farmhouses that were turned into inns when agriculture in Italy was suffering during the 1950s, '60s, and '70s. Now, there are an estimated 20,000 of them around the country, offering an authentic and quaint Italian pastoral experience to people who would otherwise only be able to see this region on a group tour.

While a few of the estates in Tuscany offer a more educational focus, the attraction of staying in a farmhouse in this region can mostly be attributed to the views, the laidback ambiance, and the locally grown olives, grapes, and other fruits. From wine-soaked stays in the Chianti area to farmhouses that create magic out of homegrown tomatoes, herbs, and cheeses, this sun-drenched region is widely celebrated for its agriculture, provisions, and unmatched scenery.

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On the popular Spanish island of Mallorca, farmhouse inns focus more on providing isolation and solitude than offering hands-on farming experience. With millions of visitors descending on the beaches of Mallorca and other Balearic Islands each summer, peace and quiet is rare and coveted.

Mainly located in the hills of inland Mallorca, away from coastal crowds, these inns range from rustic century-old farmhouses to luxury bed-and-breakfasts with spas and swimming pools. Some sit in the middle of orange or fig groves and serve dishes made from ingredients grown on-site.

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Brazil is a vast country, 86% of the size of the U.S., with abounding natural resources and a vibrant, diverse agricultural industry. The South American nation is one of the world's largest producers of soy, maize, sugarcane, and rice, and an average supplier of fruit, coffee, eucalyptus, and tropical flowers. While agriculture isn't the bulk of the country's economy , Brazil's innovative and sustainable practices really attract farm-minded travelers.

Brazil provides a global example of regenerating and restoring degraded pastures. According to the Brazilian Confederation of Agriculture and Livestock, a third of rural private properties is dedicated just to preserving native vegetation. Each farm sets aside a minimum of 20% of land for this purpose.

Tourists can experience the rich pastoral culture by embarking on farm tours or opting for an immersive, participatory stay.

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The Hawaii Agritourism Association offers resources for tourists who want to have a tropical farm experience, or who simply want to learn about and taste the state's best farm fare. Agritourism options range from visiting coffee plantations in the Big Island's Kona region to exploring the tropical plantations on Maui to staying at organic farms on Oahu.

The vast range of farm tour options caters to both beachgoers and adventure tourists, and can be included briefly in the itinerary so guests don't have to center their whole trip around the state's agriculture (although that would be possible, too).

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Tourism is now the largest foreign exchange earner for Grenada, but agriculture is not far behind. This Caribbean country is packed with cocoa plantations, spice farms, and fruit farms. Nutmeg, mace, cloves, cinnamon, and turmeric are grown in higher quantities here than almost anywhere else in the world.

One of the Caribbean's best agritourism resorts, the Belmont Estates , is located in Grenada. This three-century-old estate has a thriving nutmeg and cocoa business, an organic farm, and a restaurant that serves traditional Grenadian food made with ingredients grown on-site. Any tourist keen to see exotic edibles at their source should consider Grenada a top choice for a Caribbean-based farm experience.

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More than a third of the vegetables and two-thirds of the fruits and nuts grown in the U.S. come from California. The Golden State is home to a world-famous Wine Country , century-old orchards, avocado farms, fisheries, and more. Naturally, it's an agritourism utopia, and many of the smaller family farms in this West Coast state rely on agritourism to supplement their income.

Besides staying in the wineries and vineyards of the Central Coast and Sonoma areas, family farms and large ranches also offer a more hands-on approach. Many teach small-scale farming techniques and even offer strategies for organic growing. The University of California system, one of the largest state-run higher education systems in the U.S., has a small-farm program that helps growers create education-oriented agritourism businesses.

Philippines

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With its more than 7,000 islands exhibiting a diverse range of conditions, the Philippines is an ideal place for visiting several varying agritourism sites or focusing on a niche product. Tourists can visit a vast pineapple plantation—like the country's largest, the Del Monte Pineapple Plantation—for a taste of large-scale agriculture, or instead focus on smaller operations like orchid farms, bee farms, and those focusing on exotic fruits like dragon fruit and papaya.

The Philippines government is looking to actively bolster what is already a successful niche for tour companies and farmers, and travelers from the U.S. don't have to worry too much about language barriers because English is widely spoken.

Nelson, Velvet (2013) " Tourism, Agriculture, and Identity: Comparing Grenada and Dominica, " Journal of Tourism Insights: Vol. 3: Iss. 1, Article 3. : https://doi.org/10.9707/2328-0824.1025

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One way to support agricultural economic development efforts in rural areas is to promote the diversification of farm-related activities. This typically takes the form of permitting the pursuit of value-added, agriculturally related, accessory commercial uses on working farms. The terms agricultural tourism or agritourism are commonly used to describe any activity incidental to the operation of a farm that brings members of the public to the farm for educational, recreational, or retail purposes.

Because many local zoning codes prohibit all undefined uses and activities, it is important for communities to specifically address agritourism uses in their plans and ordinances — both to allow farmers to integrate such uses into their operations and to control the potential negative impacts to rural character and agricultural practices that may result.

From this page you can search for resources that provide background, policy guidance, and examples of local plan recommendations and zoning standards for agritourism from across the country. And you can filter these search results by various geographic and demographic characteristics.

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About Agritourism

Many challenges to traditional farming economies, including development pressures, rising costs, and falling prices, have forced farmers to explore a wide range of options to maintain financial viability. One of these options is diversifying into agricultural tourism activities, including the direct marketing of farm products. Other agritourism activities are those that involve visiting a working farm for enjoyment of, education about, or involvement in farming activities.

Direct marketing of farm products to consumers allows farmers to gain the full value of their products and can be accomplished through on-site produce stands as well as value-added agricultural product processing and retail facilities. Educational or recreational agritourism uses can include farm tours, farm classes, farm stays, corn mazes, harvest festivals, and other similar events. Use of farms for special private events, such as weddings, receptions, or private parties, may also be considered as an agritourism use.

Planning and Zoning for Agritourism

For communities that wish to support and promote their local agricultural sectors through agritourism, a good place to start is to incorporate goals, objectives, policies, or action items within the comprehensive plan identifying agritourism as an important approach to strengthening the farming sector. This is typically addressed in an agriculture element, though it can be reinforced within the economic development element. Agritourism strategies can also be incorporated into functional plans, such as farmland protection plans or agricultural economic development plans.

Counties and municipalities may adopt zoning regulations that encourage agritourism and its accompanying economic benefits by allowing for these activities without imposing undue burdens or costs on farmers. Typically, this is done is by defining agritourism uses within the code and permitting them as accessory uses to primary agricultural uses within the zoning ordinance. Some communities add the general term “agritourism” to use lists, with more specific definitions and standards listed in a supplemental standards section. Alternatively, ordinances can list out different specific agritourism enterprises as either by-right primary uses, permitted accessory uses, or special or conditional uses to retain more control over such development.

Most agritourism ordinances limit such enterprises to “authentic” accessory uses that support and promote working farms to avoid the commercial development of tourist or recreational facilities incompatible with rural character that may eventually undermine the viability of agricultural operations. Specific development standards seek to mitigate undue impacts on rural agricultural districts and working farmland. Such standards may address minimum parcel sizes and maximum facility sizes, setbacks, parking, signage, noise, nuisances, and hours of operation.

Special events, such as festivals, weddings, concerts, or art shows, are often specifically addressed, as they have the potential for greater negative impacts on rural character and working farm operations. Ordinances may allow a certain number of special events of a limited size by right, but require special use or special event permits for larger or more frequent events. Provisions may include performance or operational standards addressing minimum parcel size, amplified sound, outdoor lighting, and the maximum number of guests allowed at events.

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This collection catalogs resources that provide background and policy guidance or demonstrate how metropolitan localities are using plans, regulations, and programs to advance food production goals through urban agriculture uses.

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