la ev tourism convening

To celebrate the start of the new partnership, LA Tourism joined the LA Kings this past weekend on their preseason trip to Australia to participate in the 2023 NHL Global Series – Melbourne, the first-ever NHL games played in the Southern Hemisphere. During the trip, the team played its first two preseason games in Melbourne on September 23 rd and 24 th against the Arizona Coyotes, and LA Tourism added to the game-day experience with a Lucky Seat Giveaway, during which an unsuspecting fan was gifted with an exclusive trip for two to Los Angeles.

“As a team deeply rooted in Los Angeles, we are thrilled to be embarking on a partnership that not only positively impacts our organization but also the city itself,” said LA Kings President and Hall of Famer Luc Robitaille. “We understand the power of sports and entertainment to bring communities together, and we believe this partnership will only further enrich the lives of our fans, both on and off the ice. Together, with LA Tourism, we look forward to highlighting the vibrancy and diversity of our city to a global audience.”

Under the new partnership, LA Tourism will be featured prominently across AEG’s leading sports and live entertainment assets in the U.S and the U.K. As an official partner of the LA Kings, LA Tourism will benefit from an enhanced brand presence across the team’s digital channels as well as at Crypto.com Arena on game days. LA Tourism will also enjoy valuable in-game exposure including TV-visible signage during the Kings local and nationally broadcast regular season home games – significantly expanding its reach and ability to promote Los Angeles across the U.S. Moreover, as an official partner of The O2, LA Tourism will be prominently featured across the venue’s digital channels and out-of-home advertising, further amplifying LA’s global presence.

Nathan Kosky, Vice President (Europe) at AEG Global Partnerships added, “We’re thrilled to be partnering with LA Tourism as our ‘Preferred Destination in America’ at The O2. With over 9 million visitors to The O2 every year, we have a great opportunity to connect entertainment seekers and fans visiting the London venue with another iconic hotspot for live entertainment like Los Angeles. A first of its kind for The O2, this partnership really does showcase the power and potential of global partnerships here at AEG, as we’re able to provide a multi-continent platform which spans world-class venues, sports teams, and destinations.”

This collaborative partnership underscores LA as the destination of choice for travelers worldwide and provides a significant opportunity for LA Tourism to introduce visitors to some of the city’s best sights and attractions. Whether a first-time visitor or a returning regular, there are more reasons than ever to visit the City of Angels including the ongoing, $30 billion modernization of Los Angeles International Airport (LAX), access to 7,700 brand-new hotel rooms all added since January 2020, over 200 MICHELIN recognized restaurants, the largest number of museums and performing arts venues in the U.S., and more professional sports teams than any other destination in the country. Known as the Entertainment Capital of the World, the city’s unparalleled vibrant culture, iconic landmarks and diverse entertainment options continue to make it a compelling choice for those seeking unforgettable experiences.

With a mutual desire to give back to residents who call Los Angeles home, this new partnership will see impactful community engagement initiatives take center stage. Over the course of the relationship, LA Tourism and the Kings Care Foundation will collaborate on joint community outreach initiatives providing much-needed support for unhoused Angelenos – including food and clothing drives during the holiday season. Additionally, during this multiyear partnership, the LA Kings will join LA Tourism on a future trade mission to Canada, where a key member of the team will engage with customers, the travel trade, and media as an official brand ambassador for both the team and the City of Angels.

“Our partnership with LA Tourism represents a dynamic collaboration between two organizations rooted in the City and deeply committed to enhancing the allure of Los Angeles as a hub for world-class sports and live entertainment,” said Scott Emery, vice president, global partnerships. “By combining our strengths, we look forward to showcasing the incredible opportunities this city has to offer and continuing in our mission to deliver world-class fan experiences in the entertainment capital of the world, furthering the city’s reputation as a destination of choice for people everywhere.”

ABOUT LOS ANGELES TOURISM & CONVENTION BOARD

Los Angeles Tourism & Convention Board (LA Tourism) serves as the official, non-profit tourism promotion organization for the City of Angels. With its mission to “improve the quality of life for all Angelenos through the economic and community benefits of tourism,” LA Tourism is proud to represent over 1,000 Member businesses across the region who depend on tourism for their livelihoods, including hundreds of small and diverse-owned businesses. As one of the world’s most diverse and welcoming destinations – with Angelenos hailing from 140 countries and speaking over 220 languages – tourism is indispensable as one of the region’s leading drivers of employment (with over 557,000 tourism-related careers), business sales ($34.5 billion in 2022), and tax revenues ($893 in tax savings to every LA County household in 2022), providing significant, lasting benefits to every region, neighborhood, and household across Los Angeles. Through its global marketing and sales efforts, LA Tourism continues to elevate LA as one of the world’s most preferred destinations for leisure travel and professional meetings & events. For more information, visit DiscoverLosAngeles.com.

Headquartered in Los Angeles, California, AEG is the world’s leading sports and live entertainment company. The company operates in the following business segments: Facilities, which through its affiliation with ASM Global, owns, manages or consults with more than 350 preeminent arenas, stadiums, convention centers and performing arts venues around the world; Music through AEG Presents, which is dedicated to all aspects of live contemporary music performances, including producing and promoting global and regional concert tours, music and special events and world-renowned festivals such as the Coachella Valley Music and Arts Festival; Real Estate, which develops world-class venues, as well as major sports and entertainment districts like Crypto.com Arena and L.A. LIVE, Mercedes Platz in Berlin and The O2 in London; Sports, as the world’s largest operator of high-profile sporting events and sports franchises including the LA Kings, LA Galaxy and Eisbären Berlin; and Global Partnerships, which oversees worldwide sales and servicing of sponsorships including naming rights, premium seating and other strategic partnerships. Through its worldwide network of venues, portfolio of powerful sports and music brands and its integrated entertainment districts, AEG entertains more than 160 million guests annually. More information about AEG can be found at www.aegworldwide.com .

L OS ANGELES TOURISM Chris Heywood SVP, Global Communications [email protected] (213) 236-2366

Meryl Vissel Director, Corporate Communications [email protected] (213) 236-2326

AEG GLOBAL PARTNERSHIPS Shannon Donnelly [email protected]

THE O2 Hannah Stennett [email protected]

Release Summary

AEG and Los Angeles Tourism & Convention launched a global partnership to enhance LA Tourism's promotional efforts through AEG’s portfolio of assets

Growing Impact of Electrification Takes Center Stage at 2022 Los Angeles Auto Show®

New vehicle introductions, indoor and outdoor test ride-and-drive experiences and more will showcase the latest EV technology

• Multiple tracks, street test drives and automaker displays give attendees firsthand experience with the latest EVs, gas-powered and hybrid models
• Electrify America announced as official outdoor EV track charging partner of 2022 Los Angeles Auto Show
• California-based companies Czinger and Hyperion to showcase powerful performance hypercars

LOS ANGELES, Nov. 14, 2022 — Electric vehicles stand at the forefront of the 2022 Los Angeles Auto Show, where attendees can see and experience a wide array of new EVs. Taking place from November 18 to 27 at the Los Angeles Convention Center, the LA Auto Show® will host new EV debuts and give show-goers access to an array of electric-vehicle test drives and rides, demonstrating the benefits of these cars, trucks and SUVs in terms of performance, comfort and practicality.

A seemingly endless selection of cars, crossovers, SUVs and trucks, will be on display throughout the entire show. Both electric and gas-powered vehicles will be available for on-site test drives, giving show-goers myriad opportunities to comparison shop driving experiences.

“With California at the epicenter of electric vehicle manufacturing and design, our show continues to attract the world’s preeminent innovators, who want to reach car buyers throughout our state,” said Los Angeles Auto Show President Terri Toennies. “As electric vehicles gain a greater share of the market, it’s vital that consumers have the opportunity to experience the ever-growing number of models available.”

Outdoor EV Test Track powered by Electrify America

With the largest public fast-charging network in the U.S., Electrify America is uniquely qualified to keep electric vehicles at the show fully charged and ready to transport thousands of attendees each day. As the official charging partner of the Outdoor EV Test Track, visitors will see the benefits of Electrify America’s Homestation home chargers as they power vehicles over the course of the 10-day show. Additionally, 6 indoor test tracks will feature opportunities to participate in vehicle ride alongs.

California-based Czinger and Hyperion bring performance hypercar excitement

Show-goers will be able to see the pathbreaking Czinger 21C, the world’s most technologically advanced hypercar, which showcases the upper limits of battery and gas integration and innovation. Built locally in Los Angeles, the 21C boasts 1,250 horsepower and was developed using artificial intelligence. The 21C utilizes 3D printing for its construction and is made of lightweight carbon fiber, titanium and aluminum. With a 0–60 mph time of 1.9 seconds and handling that has enabled the 21C to set new production track records, Czinger is at the cutting edge of hypercar performance.

Kevin Czinger, Founder and CEO of Czinger, states: “Seeing ideas and designs over their historical course and understanding their context expands the mind. Inspiration can come from anywhere – and the beautiful thing in America, is that it can be executed anywhere. Just as the Detroit Electric set to be shown alongside our 21C hypercar pushed the boundaries of what was possible in the automotive realm in 1915, Czinger is proud to do the same for the digital age. ”

Meanwhile, California-based Hyperion will show the capabilities of hydrogen power for zero-emissions vehicles through its XP-1 hypercar, which features a 0–60 mph time of 2.2 seconds and a top speed of 221 mph. The Hyperion XP-1 offers 2,038 horsepower thanks to its high-performance drive train that is equipped with an axial flux electric motor at each wheel and is estimated to have an impressive 1,000-mile range.

LA Auto Show highlights the broad impact of EV tech

The Los Angeles Auto Show isn’t just about new vehicles. The show will have many highlights that showcase the various extensions of EV and emerging technologies including:

• LA-based, INDI EV will display the INDI One, a four-door, 475-horsepower EV with a 300-mile range and a revolutionary interior living space
• The ’67 Mustang by Charge Cars reimagines classic American muscle with the modern benefits of electric drivetrain innovations
• Show-goers can learn about autonomous driving technology from Motional, who will showcase an all-electric IONIQ 5 robotaxi, a Level 4 autonomous vehicle that can safely operate without a driver
• Solar charging conversion specialist 27North will display a functional conversion for one of its rugged, luxury off-road exploration trucks

Tickets and pricing

The 2022 Los Angeles Auto Show will be cashless; tickets can be purchased HERE or at onsite ticketing kiosks with a credit or bank card. Individual tickets, family and VIP packages include:

Any day general admission tickets: $22 (adult), $12 (senior), $6 (child) VIP early entry on Saturdays and Sundays: $45 (adult), $24 (senior), $12 (child) VIP guided tours on select weekdays and weekends: $100 (adult), $45 (child) Wednesday/Thursday Thanksgiving family four-pack: $65 Special programs and ticketing options for military personnel and first responders are also available. For groups of 20 or more, please contact the Los Angeles Auto Show directly for group ticket pricing.

May 31- June 2

San francisco, march 16-17.

Amazon Recharge Zone

Electrify's collaboration with Amazon at every tour stop educates & informs attendees about EV charging, battery range, & maintenance. LEARN MORE!

Rivian R2 Surprise!

Look who is showing up at Electrify Expo Orlando! Rivian R2 SUV, Tesla Cybertruck, and the latest models from Ford, Kia, and Volvo! LEARN MORE!

Electrify Expo Industry Day

Industry Day in Long Beach is set to be our biggest yet loaded with amazing keynotes, panels, and discussions from the EV Industry. LEARN MORE

Everything Electric!

Feel our vibe.

EV Demo District: Presented by Hankook Tire

The world’s leading auto manufacturers are ready for you to take the ride of your life. Jump in for some all-electric fun with Tesla, Ford, BMW, KIA, Toyota, Volvo, Lexus, Vinfast + others!

E-Motorcycle Demos

At select events, feel the thrill of an electric-motorcycle as you zip around our demo course!

E-Bike Demo Course

So many e-bike brands to choose from! Hop on and let ‘er rip! From cruisers and cargos, to commuters and fat tire models, it’s gonna be smiles for miles.

E-MTB Course

At select events, a dirt-style course is built for you to try out the latest electric mountain bike models!

E-Scooter Demo Zone

Whether you’re looking for an off-road style or traditional motorized kick scooter, zip around our dedicated scooter course and see which one fits your style!

E-Skateboard Demo Course

This, you have to try! The freedom of cruising and surfing the streets on an electric skateboard is the best!

Kids, get ready! Multiple demo courses are setup for kids of all ages to try out everything from electric stability bikes, to go carts and hoverboards. We keep it safe, but we keep it FUN.

Festival Zone

Interact with the world’s leading brands that are innovating exciting ways to move around. From electric cars and trucks, to e-motorcycles, heavy equipment, boats, RVs, electric home chargers, solar energy options + more.

Food + Music

While our DJ spins music from the Showoff Stage, enjoy multiple food trucks with super savory cuisine.

Electrify Showoff is North America’s largest gathering of customized electric vehicles & the brands that make up the movement. It is the epicenter of EV personalization and the breeding ground for customization trends. Showoff features the world’s most radical customized EVs and inspires Electrify Expo attendees with ideas of how they can customize their own rides.

Electrify Expo In 60 Seconds!

Ticket Info

Orlando fl / march 16 - 17 (sat & sun).

• All day access to festival + experiences  
• Kids 5 and under are free
• Access to all demo courses (Auto, Bike, Scoot, Skate, Kids Zone, + more)
• General Parking: $10
• Expo is outdoors – rain or shine.
• Venue: Orange County Convention Center

Ticket Packages: March 16 & 17

With over 1 million square feet of exhibit and festival space, Electrify Expo brings in the biggest and best brands from all over the world to show off their latest and greatest products. Now it’s your chance to experience it all!

Whether you're brand new to going electric or one of the OG's, Electrify Expo has something for everyone.

See and demo the most innovative electric vehicle products and services in the world. Take a high performance test drive. Dash around demo courses on e-bikes, e-scooters and e-skateboards. Learn about EV charging. Check out customized EVs. It's all here to experience! ‍

Learn the facts. Debunk the myths. Whether through the featured speakers and panels on  Industry Day, or speaking with knowledgeable electrification experts on our Public Days, Electrify Expo will equip you with the truth about electrification!

Fun For All Ages

Electrify Expo is packed with entertainment including all types of demo courses, a kids zone, great music, programming and delicious food.

If you're in the news media, an Industry Professional, Government Official, or just highly curious about Electrification, do not miss our special Industry Day taking place in Long Beach, CA. This special 'Media Preview' days offer a powerful mix of keynotes, panels, and featured speakers talking about EV, micro-mobility, autonomous vehicle, energy, charging, and technology subject matter. Get ready for breaking news, product reveals, press conferences and more!

Exclusive To Our 2024 Long Beach CA Event! Special day for Industry, Media & VIPs

Electrify Industry Day kicks off at our Long Beach CA Event with an Industry & Press Day on Friday that is loaded with new vehicle announcements, featured speakers, and panels.

Saturday and Sunday ‍Open to the public

Each Electrify Expo is open to the general public on Saturday & Sunday. Visitors can buy tickets online or on-site at the box office.

Want to be part of the show?

Learn more about our events.

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Aeg and los angeles tourism & convention board announce first-of-its-kind global strategic partnership.

Multiyear Agreement Will Drive Targeted Visibility for Los Angeles, Showcasing the City of Angels as the Ultimate Travel Destination for Leisure Travel and Professional Meetings & Events

LOS ANGELES, September 27, 2023 --( BUSINESS WIRE )--AEG, the world's leading sports and live entertainment company, and Los Angeles Tourism & Convention Board (LA Tourism), the official, non-profit tourism promotion organization for the City of Los Angeles, have launched a strategic global partnership. As part of the multiyear deal, facilitated by AEG Global Partnerships, LA Tourism will further enhance its worldwide promotional efforts through the extensive domestic and international reach and numerous consumer touchpoints across AEG’s global portfolio of sports and live entertainment assets.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20230927451498/en/

The dynamic new partnership transcends borders, promising far-reaching global engagement opportunities for fans and travel enthusiasts alike. In addition to showcasing Los Angeles through AEG's world-class portfolio of sports and live entertainment, LA Tourism becomes an official partner of the LA Kings (NHL) as well as an official partner and the "Preferred Destination in America" of The O2 arena in London, solidifying Los Angeles’ position as the premier getaway for visitors from the U.K. and other key international inbound markets, as well as leisure travelers and event attendees across the U.S. Notably, this marks the first partnership of its kind between LA Tourism and an NHL team, making it a historic moment for both the City’s sports and tourism industry.

With a focus on the U.S., as well as Australia, Canada, and the U.K. (three of LA’s top international feeder markets), this strategic alliance will help bring fans and travelers from around the world closer to the City of Angels, and underscores both partners’ commitment to the growth of world-class sports and live entertainment in Los Angeles – a major contributor to the community’s economic recovery and future growth.

"This new and innovative global strategic partnership between LA Tourism and AEG will elevate tourism opportunities for both organizations, while underscoring LA's status as one of the world’s premier destinations for sports and entertainment," said Los Angeles Tourism and Convention Board President & CEO Adam Burke. "AEG's commitment to driving meaningful change in the world through philanthropy, sustainability and diversity, equity and inclusion aligns perfectly with LA Tourism’s core values and supports our mission to improve the quality of life for all Angelenos through the economic and community benefits of tourism. Our partnership with AEG will enable us to accelerate the pace of economic recovery in LA, fueling job creation, local business sales, and vital tax revenues."

To celebrate the start of the new partnership, LA Tourism joined the LA Kings this past weekend on their preseason trip to Australia to participate in the 2023 NHL Global Series – Melbourne, the first-ever NHL games played in the Southern Hemisphere. During the trip, the team played its first two preseason games in Melbourne on September 23 rd and 24 th against the Arizona Coyotes, and LA Tourism added to the game-day experience with a Lucky Seat Giveaway, during which an unsuspecting fan was gifted with an exclusive trip for two to Los Angeles.

"As a team deeply rooted in Los Angeles, we are thrilled to be embarking on a partnership that not only positively impacts our organization but also the city itself," said LA Kings President and Hall of Famer Luc Robitaille. "We understand the power of sports and entertainment to bring communities together, and we believe this partnership will only further enrich the lives of our fans, both on and off the ice. Together, with LA Tourism, we look forward to highlighting the vibrancy and diversity of our city to a global audience."

Under the new partnership, LA Tourism will be featured prominently across AEG’s leading sports and live entertainment assets in the U.S and the U.K. As an official partner of the LA Kings, LA Tourism will benefit from an enhanced brand presence across the team’s digital channels as well as at Crypto.com Arena on game days. LA Tourism will also enjoy valuable in-game exposure including TV-visible signage during the Kings local and nationally broadcast regular season home games – significantly expanding its reach and ability to promote Los Angeles across the U.S. Moreover, as an official partner of The O2, LA Tourism will be prominently featured across the venue’s digital channels and out-of-home advertising, further amplifying LA’s global presence.

Nathan Kosky, Vice President (Europe) at AEG Global Partnerships added, "We’re thrilled to be partnering with LA Tourism as our ‘Preferred Destination in America’ at The O2. With over 9 million visitors to The O2 every year, we have a great opportunity to connect entertainment seekers and fans visiting the London venue with another iconic hotspot for live entertainment like Los Angeles. A first of its kind for The O2, this partnership really does showcase the power and potential of global partnerships here at AEG, as we’re able to provide a multi-continent platform which spans world-class venues, sports teams, and destinations."

This collaborative partnership underscores LA as the destination of choice for travelers worldwide and provides a significant opportunity for LA Tourism to introduce visitors to some of the city’s best sights and attractions. Whether a first-time visitor or a returning regular, there are more reasons than ever to visit the City of Angels including the ongoing, $30 billion modernization of Los Angeles International Airport (LAX), access to 7,700 brand-new hotel rooms all added since January 2020, over 200 MICHELIN recognized restaurants, the largest number of museums and performing arts venues in the U.S., and more professional sports teams than any other destination in the country. Known as the Entertainment Capital of the World, the city’s unparalleled vibrant culture, iconic landmarks and diverse entertainment options continue to make it a compelling choice for those seeking unforgettable experiences.

With a mutual desire to give back to residents who call Los Angeles home, this new partnership will see impactful community engagement initiatives take center stage. Over the course of the relationship, LA Tourism and the Kings Care Foundation will collaborate on joint community outreach initiatives providing much-needed support for unhoused Angelenos – including food and clothing drives during the holiday season. Additionally, during this multiyear partnership, the LA Kings will join LA Tourism on a future trade mission to Canada, where a key member of the team will engage with customers, the travel trade, and media as an official brand ambassador for both the team and the City of Angels.

"Our partnership with LA Tourism represents a dynamic collaboration between two organizations rooted in the City and deeply committed to enhancing the allure of Los Angeles as a hub for world-class sports and live entertainment," said Scott Emery, vice president, global partnerships. "By combining our strengths, we look forward to showcasing the incredible opportunities this city has to offer and continuing in our mission to deliver world-class fan experiences in the entertainment capital of the world, furthering the city’s reputation as a destination of choice for people everywhere."

ABOUT LOS ANGELES TOURISM & CONVENTION BOARD

Los Angeles Tourism & Convention Board (LA Tourism) serves as the official, non-profit tourism promotion organization for the City of Angels. With its mission to "improve the quality of life for all Angelenos through the economic and community benefits of tourism," LA Tourism is proud to represent over 1,000 Member businesses across the region who depend on tourism for their livelihoods, including hundreds of small and diverse-owned businesses. As one of the world’s most diverse and welcoming destinations – with Angelenos hailing from 140 countries and speaking over 220 languages – tourism is indispensable as one of the region’s leading drivers of employment (with over 557,000 tourism-related careers), business sales ($34.5 billion in 2022), and tax revenues ($893 in tax savings to every LA County household in 2022), providing significant, lasting benefits to every region, neighborhood, and household across Los Angeles. Through its global marketing and sales efforts, LA Tourism continues to elevate LA as one of the world’s most preferred destinations for leisure travel and professional meetings & events. For more information, visit DiscoverLosAngeles.com.

Headquartered in Los Angeles, California, AEG is the world’s leading sports and live entertainment company. The company operates in the following business segments: Facilities, which through its affiliation with ASM Global, owns, manages or consults with more than 350 preeminent arenas, stadiums, convention centers and performing arts venues around the world; Music through AEG Presents, which is dedicated to all aspects of live contemporary music performances, including producing and promoting global and regional concert tours, music and special events and world-renowned festivals such as the Coachella Valley Music and Arts Festival; Real Estate, which develops world-class venues, as well as major sports and entertainment districts like Crypto.com Arena and L.A. LIVE, Mercedes Platz in Berlin and The O2 in London; Sports, as the world’s largest operator of high-profile sporting events and sports franchises including the LA Kings, LA Galaxy and Eisbären Berlin; and Global Partnerships, which oversees worldwide sales and servicing of sponsorships including naming rights, premium seating and other strategic partnerships. Through its worldwide network of venues, portfolio of powerful sports and music brands and its integrated entertainment districts, AEG entertains more than 160 million guests annually. More information about AEG can be found at www.aegworldwide.com .

View source version on businesswire.com: https://www.businesswire.com/news/home/20230927451498/en/

L OS ANGELES TOURISM Chris Heywood SVP, Global Communications [email protected] (213) 236-2366

Meryl Vissel Director, Corporate Communications [email protected] (213) 236-2326

AEG GLOBAL PARTNERSHIPS Shannon Donnelly [email protected]

THE O2 Hannah Stennett [email protected]

CoMotion 2024: Nov 12-14 | Los Angeles, CA

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The Intersection of Mobility and Sustainable Tourism

Ernest wooden jr. | november 6, 2018.

A powerful engine that drives our local economy forward, L.A.’s tourism industry is thriving. We have experienced seven consecutive years of record visitation, welcoming more than 48.5 million people from around the globe in 2017.

Tourism’s positive impact on the L.A. County economy can’t be overstated. Last year alone, visitors to Los Angeles spent $23 billion in our area hotels, attractions, restaurants, retail outlets, generating nearly $35 billion in total economic impact countywide. This critical source of revenue funds community services we Angelenos depend on every day, creating 523,000 annual jobs and the households they support.  

With Los Angeles’ emergence as one of the world’s premier travel destinations, our industry must be responsible stewards to ensure that tourism is sustainable and continues to deliver positive experiences for our visitors, residents, businesses and the communities where we live and serve.   

We believe that mobility is one of the most critical components of sustainable tourism.  

Millions of travelers (and especially international visitors) today already expect increased mobility options when visiting a destination. They demand an array of accessible, convenient and cost-effective choices to get around as they explore our diverse neighborhoods and unique L.A. experiences. To make it easier for our guests to visit the undiscovered and underserved parts of Los Angeles, it’s imperative our mobility options continually increase and expand.  

With Los Angeles is primed to usher in a historic decade as host to the world’s biggest events including the 2022 Super Bowl, 2026 World Cup and 2028 Summer Olympic Games, the planning, enabling and promoting of innovative mobility solutions will be more important than ever before.

As of today, our city is firmly positioned to make tremendous leaps and bounds in mobility infrastructure as we prepare to welcome an influx of visitors from around the globe for these mega events. Crucial, ongoing investments like Measure M or the $14 billion modernization at LAX Airport are going to deliver a truly best-in-class visitor experience in the next decade and beyond.

Measure M is set to generate $120 billion over the 40 years to fund Metro’s ambitious plan to create one of the most advanced transit systems in the country. The expansion will double our region’s mass transit system with new rail lines and long-awaited extensions of existing lines. It will also deliver highway and local street improvements as well as more bicycle and pedestrian connections. It will power Mayor Garcetti’s “28 by 28,” the proposal to complete 28 major projects before the start of the 2028 Olympics.   

Most importantly, it will be instrumental in building the Airport Rail Connector, a new multimodal transportation hub at Aviation Boulevard and 96 th  Street which will link up to the Crenshaw line and Green line while directly connecting to the forthcoming Automated People Mover at LAX Airport. When it opens in 2023, the People Mover will move passengers with free, reliable access to all terminals and relieve traffic congestion.  

Mobility has to be an ongoing, collaborative conversation involving key travel and tourism stakeholders, as well as thought leaders from both the private and public sectors. An ongoing investment in the continuing evolution of mobility will enable Los Angeles to continue to deliver a best-in-class visitor experience. Without a disciplined focus in this area, we could jeopardize the undeniable economic benefits that tourism provides to our community, as well as the significant momentum that we’ve gained in recent years.  

A mobility renaissance in Los Angeles will not only elevate the visitor experience, but will also ensure the long-term sustainability of our tourism economy, and in turn, the countless livelihoods that depend on it. 

Photo credits:  Evan Romoff

Topics: Innovation

Ernest Wooden Jr., President & CEO, Los Angeles Tourism & Convention Board

Ernest Wooden Jr. is President & CEO of Los Angeles Tourism & Convention Board. As the City of L.A.’s official Destination Marketing Organization, L.A. Tourism’s mission is to drive economic impact to the City, its business community and residents through travel and tourism.

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LA Auto Show: The tech, EVs and cars that got our attention

There was even a cybertruck doppelgänger.

The 2023 Los Angeles Auto Show is a wrap — for press, anyway. That means it’s time to recap the big launches, strange details, cars on display and peculiar absences we noticed this year.

The highlights include the SUV that’ll make or break Lucid, Amazon’s auto fixation, a pickup that calls Tesla’s Cybertruck to mind and a rocket-powered Pontiac Fiero that two gearheads somehow launched into orbit ( not really ).

The LA Auto Show floor was subdued this year, thanks at least in part to the absence of Stellantis, which owns Fiat, Jeep, Chrysler and a host of other brands. As I typed this, while propped against a wall on the convention center floor, a passerby remarked unconvincingly that the day’s turnout was “still pretty decent.” The comment seemed to capture the auto industry’s shift toward stand-alone and online events, and how the trend has left auto shows in search of ways to pad its halls. And yet, there’s still plenty to chew on this year, so let’s dig in.

Lucid Gravity: Handsome and high priced

Lucid CEO Peter Rawlinson and head designer Derek Jenkins sit in the frunk of a the new Lucid Gravity. Image Credits: Harri Weber for TechCrunch.

Lucid had the biggest story of the show, as far as EVs go.

The company debuted its somewhat low-slung yet spacious Gravity SUV , boasting a “projected range” of 440 miles and a price tag around $80,000.

It certainly looks like a luxury SUV, but I can’t speak to how it feels; Lucid, regrettably, would not let me sit in the frunk. CEO Peter Rawlinson remarked during his presentation that a Lucid is more attainable than you might think. (As I put off repairing the bent wheel of my roughly $10,000 2013 Smart Fortwo, I reflexively wonder, “What planet is this man living on?”) 

Don’t call it a Cybertruck

Image Credits: Allen J. Schaben / Los Angeles Times via Getty Images

A previously under-the-radar company called Aitekx debuted its RoboTruck at a small booth by the auto show’s west hall.

You tell me — does this look like a Tesla to you? When I asked someone at the booth if the vehicle was inspired by the Cybertruck, he responded with a firm “no.” 

A fictional rocket-powered Fiero from the Fast & Furious franchise. Image Credits: Harri Weber for TechCrunch

Some of the more memorable vehicles at the show were simply works of fiction. A Fast & Furious exhibit showed off several vehicles from the long-running franchise, including an orbital Fiero and Vin Diesel’s Charger, both of which appeared in “F9: The Fast Saga.”

Vin Diesel’s Charger. Image Credits: Harri Weber for TechCrunch

The films aren’t about realism. They’re about cars. And family.

Amazon’s auto fixation

Image Credits: Screenshot/Kirsten Korosec

Another highlight of the show was Hyundai’s tie-up with Amazon .

The online retailer said it’ll start selling Hyundai vehicles in its U.S. store during the latter half of next year, adding that other brands will follow. It’s not exactly a surprising move, seeing as the e-commerce giant already sells basically everything, including full-blown prefabricated homes.

Did the spotlight dim on EVs?

A combustion-engine Subaru Forester. Image Credits: Harri Weber for TechCrunch

I wondered this going into the show, and to be clear: The spotlight’s still on electrification.

Virtually every automaker in attendance had a hybrid or all-electric vehicle on display — Chevrolet illuminated the letters “ev” in its logo to bluntly drive home this point. (Like, OK, Chevy, we get it.) And yet, during Subaru’s and Hyundai’s presentations, the battery-electric vehicles seemed to take the back seat. Their presentations devoted more attention to gas guzzlers and hybrids. In doing so, they reflect an industry that acknowledges the internal combustion engine’s fate, yet still depends on them for profitability.

Beyond electrification 

A sea foam-green Kia concept EV. Image Credits: Harri Weber for TechCrunch

Beyond electrification, other important environmental considerations — such as building with recycled materials and powering factories with renewable energy — didn’t seem top of mind during the presentations. Last year, Fiat showcased some one-off vehicles that featured recycled gold and reclaimed sea trash . The move seemed more about the spectacle of it all, but at least it meant that “recycled materials” came up onstage.

This year, as Subaru of America president Jeff Walters exited the stage, TechCrunch asked if he could speak to any environmental or sustainability considerations the company might’ve made, such as the use of recycled materials, with the new Forester. “Not off the top of my head,” he replied. 

Lucid didn’t say as much onstage, but offstage Lucid design boss Derek Jenkins told TechCrunch that the automaker incorporated leather alternatives, burl wood and recycled yarn in the interior of its SUV. Jenkins also highlighted that renewables make up a portion of the energy that powers its production facility.

In contrast, Kia stood out this year when it came to sustainability talking points. The company showed off two concept EVs and said they featured a mushroom-based leather alternative, hemp fibers, recycled fabrics, natural dyes and bio-plastics. However, take this with a grain of salt — these aren’t production vehicles.

Los Angeles Tourism & Convention Board

Tamy Martelli Los Angeles Tourism & Convention Board 633 W 5th Street, Suite 1800 Los Angeles, CA 90071 213.236.2371 [email protected]

Los Angeles Tourism & Convention Board (Los Angeles Tourism) is the official non-profit destination marketing and sales organization for the City of Los Angeles. Through its brand marketing and sales efforts in 12 countries, Los Angeles Tourism works to inspire travelers to choose Los Angeles for a vacation, meeting or convention and, in turn, advance the city’s economic prosperity. Los Angeles Tourism is the ultimate resource for where to stay, play, shop and meet throughout the L.A. area, from Hollywood and Downtown to the Valley, Mid-City, South LA, Westside and Beach Cities.

For more information, visit discoverlosangeles.com .

What markets/visitor types can you accommodate:

Services offered:

• Accommodations
• Convention/Meeting Venues
• Sightseeing
• Transportation/Transfers/Chauffeured Limousines
• Destination Management
• VIP/Special Services

Marketing aids offered: 

• Internet Communication Capabilities
• Reference Manuals
• Familiarization Trips
• International Sales Offices
• Special Trade Materials
• Visual Aids – Video/Slides/Photos

How do you contract with Inbound Operators:

• referral/introduction

Destinations in which services are offered:

L.A. tourists are (mostly) back — except some of the biggest spenders

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Los Angeles tourism reached its highest levels since the COVID-19 pandemic pummeled the travel industry in 2020. Last year, 46.2 million people visited the city and spent $21.9 billion.

According to a report released Thursday by the Los Angeles Tourism and Convention Board, visitor spending reached 89% of 2019 levels and visitor volumes registered 91% of pre-pandemic levels.

That growth translated to $34.5 billion in overall economic impact to L.A., a figure that accounts for how visitor spending affects job growth and state and local tax revenue, among other factors. About 1 in every 29 jobs in L.A. is supported either directly or indirectly by tourism, according to the report.

Although the L.A. travel industry’s recovery has continued to pick up significant momentum in the last year, some hurdles remain. Inflation and a potential recession loom large, international visitors have been slower to return to the city and labor shortages persist in some sectors of the industry.

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May 24, 2019

High global inflation rates have translated into reduced purchasing power for travelers. Direct travel spending in California totaled $134.4 billion in 2022, only 7.2% below pre-pandemic levels in 2019. But factoring in inflation, the true quantity of goods and services purchased by travelers still lags behind 2019 levels by 20.8%, according to a separate travel economic impact report by the nonprofit tourism organization Visit California.

“Inflation is something that we all are watching [to see] what happens with the overall economy. And those recessionary head winds that we all are reading about,” said Caroline Beteta, the president and chief executive of Visit California. “But today, travel is very, very strong.”

At the same time, travel from abroad has been slower to pick up. Despite significant growth in international visits from the previous year, especially from Mexico, the segment remains at just 9% of total visits in 2022 compared with 15% in 2019.

“International is by far the most lucrative customer segment. The sooner we get international back online, the sooner we’ll get more Angelenos back to work,” said Adam Burke, president and chief executive of the tourism board. “It takes between two and a half and three domestic travelers to equal the spend of just one international traveler. That’s why this is so critical.”

Continued challenges have plagued international travel’s recovery, especially between China and the U.S. due to ongoing geopolitical tensions and COVID-19 entry and exit protocols. Before the pandemic, the L.A. tourism board estimates that 1.2 million visitors arrived from China in 2019. In 2022, that number was 110,000.

World & Nation

China to reopen to tourists and resume issuing all travel visas Wednesday

China will reopen its borders to tourists and resume issuing all visas as it seeks to boost its economy after three years of strict pandemic rules.

March 14, 2023

“There’s a huge pent-up demand, I believe. And there’s just not enough capacity to be able to bring the people back and forth anymore due to the geopolitical restrictions,” said Justin Erbacci, chief executive of Los Angeles World Airports. Visa wait times have also been an additional barrier, Burke noted.

Labor shortages in the airline and food and beverage industries are still affecting the recovery as well. Employment directly supported by visitor activity rose 20% in 2022, rebounding to 171,107 jobs, but remains 38,000 below pre-pandemic levels.

For the record:

2:13 p.m. May 4, 2023 A previous version of this article reported that Los Angeles International Airport canceled dozens of flights during the 2022 holiday season. The flights were canceled by the airlines serving the airport.

Airlines continue to struggle with shortfalls in aircraft, pilots and ground crew, Erbacci said. Last year, airlines canceled dozens of flights at Los Angeles International Airport during the holidays due to crew shortages. Although travel demand is up, carriers such as United and Southwest have had to ground planes and delay flights due to pilot shortages .

Still, the city is well-positioned for continued recovery, Burke said, as it has evolved as a tourist destination since the pandemic. It boasts new attractions, such as the Academy Museum that opened in 2021 and the Super Nintendo World that opened at Universal Studios this year. Professional sports teams, including the Angel City Football Club that began play in 2022, also beckon visitors. The coming years will bring more international sporting events, such as the World Cup in 2026 and the Summer Olympics scheduled for 2028. LAX is also undergoing a $15-billion modernization makeover.

“We’re never going to be short of tourists here in California,” said Jan Brueckner, an economics professor at UC Irvine who specializes in transportation studies.

Plus, the pandemic helped boost one particular kind of tourist: the “bleisure” traveler, referring to flexible remote workers who come to L.A. for business and add on extra days to their trips for leisure.

“They may go someplace, they may work remotely on Friday, and then they might be with their family and then they do tourist stuff over the weekend, and then go home,” Brueckner said. “Evidently, those kinds of trips are bigger than they used to be.”

More to Read

Record air travel, dropping gas prices: How to get through one of the busiest holiday travel seasons

Dec. 21, 2023

International tourism to L.A. still lags behind pre-COVID era. There’s a push to court more visitors

Sept. 19, 2023

California’s COVID comeback intensifies, but officials say there’s no cause for alarm

Aug. 31, 2023

Helen Li was a member of the 2022-23 Los Angeles Times Fellowship class. She grew up in Richmond, Va., and graduated from Washington University in St. Louis, where she studied international development. After working as a university teacher through the Princeton in Asia fellowship in China and Nepal, she pivoted to freelance journalism and fact-checking. During the 2020 elections, she collaborated remotely with a team of volunteers to produce “Fresh Off the Vote,” an explanatory podcast about Asian American civic engagement. These collective experiences brought her to The Times, where she worked for the podcast, Business and newsletter teams. She aspires to learn more about the human experience through different forms of storytelling.

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Combined Shape .st0{fill-rule:evenodd;clip-rule:evenodd;fill:#fff} .st0{fill-rule:evenodd;clip-rule:evenodd;fill:#fff} SMS Home >> About LA Tourism Business Meeting Planning Travel Trade Membership Overview Advertise Meet the Team Member Login Membership Applicaton Business Spotlight Media Overview Media Library Meet the Team Press Releases Research Careers Contact Us Leadership Media Membership Sales Travel Trade Search Search Business Meeting Planning Travel Trade Membership Overview Advertise Meet the Team Member Login Membership Applicaton Business Spotlight Media Overview Media Library Meet the Team Press Releases Research Careers Contact Us Leadership Media Membership Sales Travel Trade Media LOS ANGELES TOURISM UNVEILS RECORD-BREAKING EIGHT-FIGURE INVESTMENT IN ‘NOW PLAYING’ GLOBAL AD CAMPAIGN, INCLUDING FIRST TIME ADVERTISING IN FRANCE by Discover Los Angeles   Feb 3, 2024 Category Navigation Categories Categories (all) Things to Do --Attractions & Tours --Arts & Culture --Outdoors & Wellness --Shopping --Nightlife --Sports & Events Eat & Drink --Bars --Clubs --Restaurants Find Events Where to Stay Tourist Information Business Spotlight The mission of the Los Angeles Tourism & Convention Board (Los Angeles Tourism) is to improve the quality of life for all Angelenos through the economic and community benefits of tourism. Representing over 1,000 local tourism-related businesses, Los Angeles Tourism is a non-profit organization responsible for promoting the City of Angels as one of the world’s premier travel destinations . Through its global brand marketing and sales efforts, Los Angeles Tourism works to inspire visitors to immerse themselves in the kinds of unscripted moments and meaningful experiences that can only happen in LA.

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Los Angeles Tourism to Launch Its Largest-Ever Global Advertising Campaign

Dawit Habtemariam , Skift

January 24th, 2024 at 3:24 PM EST

Los Angeles recognizes that global competition for tourists has changed drastically since the pandemic. It's putting more money and targeting more markets to address it.

Dawit Habtemariam

Los Angeles Tourism is launching its most expensive and far-reaching advertising campaign on February 1 in Paris. 

“It’s our largest global campaign in the history of the organization,” said LA Tourism CEO and President Adam Burke. 

The campaign will target the U.K., Australia, New Zealand, Mexico, Canada, U.S., as well as France and South Korea. France is a new market. LA will be making it first in-market advertisement in South Korea since the pandemic. The ads will hit TV, streaming , cable, social media, in-flight video, podcasts, and billboards.

The campaign is the latest iteration of the “Now Playing” campaign, which centers around the destination’s arts, food, culture and other aspects of the LA lifestyle.  The campaign will also include out-of-placement collaborations with LA-based artists Mister Cartoon and Steven Harrington. 

Burke did not disclose how much the campaign cost beyond it being a “record eight-figure” investment. A share of the expenses is being covered by the $7.5 million grant LA received from Visit California to stimulate its post-pandemic recovery. LA Tourism has an annual operating budget of $69 million.

San Francisco Travel also got funding support from Visit California for its advertising campaign to reverse its sluggish tourism recovery .

Why LA Needs Such a Big Global Campaign

Competition for tourism is heating up, said Burke. It’s not just traditional competitors like London and New York City.

“The names that we keep hearing repeatedly when we meet with our partners in the trade are Canada, Saudi [Arabia], Australia,” he said. “Those are the three notable international competitors who are spending significantly against overseas visitation.”

Burke pointed to Saudi Arabia “literally spending billions” on its tourism infrastructure. The kingdom lured Los Angeles World Airports CEO Justin Erbacci into becoming CEO of Neom Airport last year, he said.

Outgoing Brand USA CEO and President Chris Thompson and NYC Tourism CEO and President Fred Dixon both also told Skift Saudi Arabia has become a rising competitor for international travel.

LA’s International tourism recovery pace needs to speed up. LA Tourism expects 24 to 36 months before visitors from overseas markets get back to pre-pandemic levels, said Burke. 

Los Angeles Tourism Plays Off the Paris Olympics Hype

On February 1, the tourism board will kick off the campaign at the Kimpton St Honoré in Paris. The aim is to leverage the excitement around the 2024 Paris Olympics . Los Angeles will be hosting the 2028 Olympics, its third time hosting it (this is also Paris’ third time hosting it).

France has become a growing source of visitors for Los Angeles, said Burke. French tourists can enter the U.S. without a visitor visa.

Now Playing K-Pop

Like France, South Korea is another visa-free country with the U.S. and has become a growing tourist market for LA. The tourism board is working with a K-pop boy band Riize to provide its song “Get a Guitar” to play alongside LA’s ads in South Korea. 

It is also putting ads on Netflix in South Korea. “In Korea, there are opportunities of streaming and Netflix that we really can’t see much in other markets,” said Bill Karz, senior vice president of brand and digital marketing for LA Tourism.

Update: This story has been corrected to say that South Korea is not a new market for LA’s advertising.

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Tags: los angeles , los angeles tourism , tourism

Photo credit: Los Angeles Tourism will launch its largest global advertising campaign. Jake Blucker / Unsplash