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Experience a World Beyond: Qatar Tourism Launches New Campaign and Continues Its Goal to Welcome 6 Million Visitors by 2030

Qatar tourism reveals the country's largest-ever international tourism marketing campaign in push to become the fastest-growing tourism destination in the middle east..

November 01, 2021 10:00 ET | Source: Qatar Tourism Qatar Tourism

DOHA, Qatar, Nov. 01, 2021 (GLOBE NEWSWIRE) -- Qatar Tourism has launched a new international multi-media campaign to drive forward the country's tourism goals and cement its ambition to welcome more than six million visitors a year by 2030. The campaign features nine unique, engaging key chain characters designed to introduce travellers to the destination.

Under the tagline, "Experience a World Beyond", Qatar Tourism launched its latest development via a TV-led media campaign, featuring the voice of Indonesian singing sensation, Raisa. Six key chain characters introduce travellers to the variety of experiences that Qatar offers, with a further three friendly local characters representing Qatari tour guides.

The global campaign is inspired by the insight that today, more than ever, international travellers are looking for unique, authentic experiences that create unforgettable memories. Fast-emerging destination Qatar promises to deliver a safe, secure and accessible introduction to the Middle East, blending cosmopolitan modernity with Arabic tradition.

Chairman of Qatar Tourism and Qatar Airways Group Chief Executive, His Excellency Mr. Akbar Al Baker, said: "The country's extensive developments are well underway as we welcome visitors from around the world, with exceptional hospitality at every touchpoint. The launch of the Experience a World Beyond marks a significant point in our journey to establishing ourselves as a world-leading destination and welcoming six million visitors per year by 2030."

The new advertising campaign reflects Qatar's commitment to expanding its tourism proposition, in line with Qatar's National Vision 2030. Qatar has already welcomed over 200,000 in-bound travellers since borders re-opened in July 2021.

A new website launched by Qatar Tourism, www.visitqatar.qa , is now available in five languages and supported by a recently launched Personalised Travel Companion mobile app, designed to showcase the world-leading destination.

Qatar's new tourism strategy puts the visitor at the heart of all new programmes and initiatives and will leverage the peninsula's variety of existing experiences, while capitalising on a wave of new hotels, theme parks, shops and major leisure projects that have recently opened or are set to launch in the lead-up to the FIFA World Cup Qatar 2022 TM .

Qatar is renowned for its warm hospitality and commitment to excellence, exemplified by its award-winning carrier Qatar Airways, which is the only airline to be voted World's Best Airline six times by Skytrax. This is further complemented by the airline's home and hub, Hamad International Airport, which was voted World's Best Airport in 2021 by Skytrax. Such accolades further reinforce the country's warm and hospitable reputation as it looks forward to welcoming tourists to the State of Qatar through a seamless journey.

Please watch the full video here:  https://youtu.be/exV1GCDvxQ4

For media-related inquiries, please contact Qatar Tourism's Press Office on:

+974 7774 7863 | [email protected]

About Qatar:

Qatar is a peninsula surrounded by the Arabian Gulf in the heart of the Middle East, with 80% of the earth's population within a six-hour flight. Ranked the safest country in the world in 2020 by Numbeo, Qatar welcomes all travellers, and guests from over 85 countries can enter visa-free. Qatar has an incredible variety of easily accessible tourist attractions, a plethora of fauna and flora including Whale Sharks and the majestic national animal the Arabian Oryx, and most experiences are a unique combination of cultural authenticity and modernity. From iconic museums to high-rise restaurants, from thrilling desert adventures to world-famous events including none other than the FIFA World Cup Qatar 2022™, there is something for all types of travellers and budgets.

About Qatar Tourism:

Qatar Tourism is the official government body responsible for the development and promotion of tourism in Qatar, facilitating the sector's exponential growth. Qatar is a destination where people of the world come together to experience unique offerings in arts, culture, sports, and adventure, catering to family and business visitors, rooted in Service Excellence. Qatar Tourism seeks to boost the entire tourism value chain, grow local and international visitor demand, attract inward investment, and drive a multiplier effect across the domestic economy. The Qatar Tourism Strategy 2030 sets an ambitious target to attract over six million international visitors a year by 2030, making Qatar the fastest-growing destination in the Middle East. 

Web: www.visitqatar.qa

Twitter: @VisitQatar

Instagram: @VisitQatar

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Global advertising campaign positions Qatar as tourism hot spot

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By John Glenday, Reporter

October 25, 2021 | 2 min read

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Qatar has stepped on to the world stage to present itself as an emerging tourism destination courtesy of an international advertising campaign, website and personalized mobile app travel companion.

‘Experience a World Beyond’ sees the Middle Eastern nation target 15 markets through TV, out-of-home (OOH), social and digital channels including Facebook, Instagram, TikTok and Snapchat, promoting the Arabian Peninsula as a hub for outdoor activities as seen through the misadventures of six cute CGI keychain critters.

An Arabian oryx, falcon and turtle also serve as local guides – each offering insight into a different aspect of Qatari culture – which have been created by character designer Peter De Sevre and renowned director Hervé de Crecy, in collaboration with Mikros MPC Advertising Paris.

Qatar seeks to shake off a pandemic-related tourism slump to welcome 6 million visitors a year by 2030, a figure which would see the industry contribute 12% of the country’s GDP if attained.

To get there the campaign opens the eyes of frustrated travelers to the hospitality, sights and experiences that await them on the other end of a flight. Promoting authenticity over staged Instagram shots, the campaign highlights a recent report by Numbeo naming Qatar as the world’s safest country to dispel any concerns about travel in the region and issues over dress code .

Berthold Trenkel, chief operating officer of Qatar Tourism, said: “Qatar is a concentrated introduction to the Middle East and offers a world to be discovered, from the hyper-modern to the fascinatingly traditional. Tourists are seeking original travel experiences not just to post on Instagram, but to share with their friends and families, and keep in their own personal memory banks. This film introduces travelers to a destination that is beyond their expectations, beyond their imaginations, beyond their preconceptions and beyond what others can offer.”

The burst of promotional activity dovetails with the impending Fifa World Cup Qatar from November 21 to December 18 2022.

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Home » News » ‘Experience a World Beyond.’ Qatar Tourism launch new ad campaign

‘Experience a World Beyond.’ Qatar Tourism launch new ad campaign

Qatar Tourism has launched the country’s largest ever international tourism marketing campaign in Australia in a push to become the fastest-growing tourism destination in the Middle East.

Under the tagline, “Experience a World Beyond”, Qatar Tourism launched its latest development in Australia via a TV-led media campaign featuring the voice of Indonesian singing sensation, Raisa.

Six key chain characters introduce travellers to the variety of experiences that Qatar offers, with a further three, friendly local characters representing Qatari tour guides.

The campaign launched in Australia on all major commercial TV networks; Foxtel, Channel Seven, Channel 9, Network Ten and SBS, with the aim to drive increased desire and high consumer awareness for Qatar.

The global campaign is inspired by the insight that today, more than ever, international travellers are looking for unique, authentic experiences that create unforgettable memories.

Destination Qatar aims to deliver a safe, secure, and accessible introduction to the Middle East, blending cosmopolitan modernity with Arabic culture and tradition.

“The country’s extensive developments are well underway as we welcome visitors from around the world, with exceptional hospitality at every touchpoint,” Chairman of Qatar Tourism and Qatar Airways Group Chief Executive,  Akbar Al Baker, said.

“The launch of the Experience a World Beyond marks a significant point in our journey to establishing ourselves as a world leading destination and welcoming 6 million visitors per year by 2030.”

Email the Travel Weekly team at [email protected]

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From Indulge in an Aroma well-being massage and unwind with a cup of tea served at Nesma Lounge</p>\n","offerType":"travelPackage","offerCategory":"visitqatar:offer-category/main-category/hotels","offerCategories":["visitqatar:offer-category/special-discount","visitqatar:offer-category/5-stars"],"image":"/content/dam/visitqatar/img/images-for-attractions/hilton-salwa-spa-experience-with-afternoon-tea.jpg","imageSrcset":"/adobe/dynamicmedia/deliver/dm-aid--e5221a5f-46d9-4cf8-b2d9-3dd9ace8dca9/hilton-salwa-spa-experience-with-afternoon-tea.jpg?preferwebp=true&width=180&quality=75 180w, /adobe/dynamicmedia/deliver/dm-aid--e5221a5f-46d9-4cf8-b2d9-3dd9ace8dca9/hilton-salwa-spa-experience-with-afternoon-tea.jpg?preferwebp=true&width=360&quality=75 360w, /adobe/dynamicmedia/deliver/dm-aid--e5221a5f-46d9-4cf8-b2d9-3dd9ace8dca9/hilton-salwa-spa-experience-with-afternoon-tea.jpg?preferwebp=true&width=480&quality=75 480w, /adobe/dynamicmedia/deliver/dm-aid--e5221a5f-46d9-4cf8-b2d9-3dd9ace8dca9/hilton-salwa-spa-experience-with-afternoon-tea.jpg?preferwebp=true&width=800&quality=75 800w, /adobe/dynamicmedia/deliver/dm-aid--e5221a5f-46d9-4cf8-b2d9-3dd9ace8dca9/hilton-salwa-spa-experience-with-afternoon-tea.jpg?preferwebp=true&width=1280&quality=75 1280w, /adobe/dynamicmedia/deliver/dm-aid--e5221a5f-46d9-4cf8-b2d9-3dd9ace8dca9/hilton-salwa-spa-experience-with-afternoon-tea.jpg?preferwebp=true&width=1705&quality=75 1705w, /adobe/dynamicmedia/deliver/dm-aid--e5221a5f-46d9-4cf8-b2d9-3dd9ace8dca9/hilton-salwa-spa-experience-with-afternoon-tea.jpg?preferwebp=true&width=1705&quality=75 1705w","imagePlaceholder":"/adobe/dynamicmedia/deliver/dm-aid--e5221a5f-46d9-4cf8-b2d9-3dd9ace8dca9/hilton-salwa-spa-experience-with-afternoon-tea.jpg?preferwebp=true&width=180&quality=75","images":["/content/dam/visitqatar/img/images-for-attractions/hilton-salwa-spa-experience-with-afternoon-tea.jpg"],"pricePer":"person","interests":["visitqatar:offer-category/special-discount"],"offerPartner":{"metaData":{"path":"/content/dam/visitqatar/content-fragments/en/partners/hotel-partners-unpublish/hilton-salwa-beach-resort-summer-sale","name":"hilton-salwa-beach-resort-summer-sale","title":"Hilton Salwa Beach Resort Summer Sale","uuid":"f1c0a97d-a113-411d-a6ce-36a7aa831f04","description":"Hilton Salwa Beach Resort Summer Sale","lastModified":1667235388363},"associatedContent":[],"partnerType":"agent","id":"111112","companyName":"Hilton Salwa Beach Resort Summer Sale","contactName":"Hilton Salwa Beach Resort Summer Sale","country":["visitqatar:country/qa"],"city":"Doha","phone":"+974 4423 6666","email":"loremipsum","logo":"/content/dam/visitqatar/img/hotels/salwa-left.svg","image":"/content/dam/visitqatar/img/hotels/salwa-left.svg","positionx":"50","positiony":"50","imageSrcset":"","imagePlaceholder":"","logoSrcset":"","logoPlaceholder":"","linkToDirections":"","tagKeys":["visitqatar:country/qa"],"type":"PARTNER","locale":"en","title":"Hilton Salwa Beach Resort Summer Sale","uuid":"f1c0a97d-a113-411d-a6ce-36a7aa831f04","name":"hilton-salwa-beach-resort-summer-sale","path":"/content/dam/visitqatar/content-fragments/en/partners/hotel-partners-unpublish/hilton-salwa-beach-resort-summer-sale"},"premiumOffer":false,"showPartnerLogo":true,"startingPrice":550.0,"currencyCode":"QAR","offerBookingLink":"https://salwabeachresort.qa/en/promotions/","promotionRanking":"1","prices":{"QAR":550,"KZT":66730,"SAR":567,"IRR":6356445,"ZAR":2892,"INR":12583,"CNY":1095,"AUD":232,"KRW":207669,"JPY":23404,"PLN":611,"GBP":121,"HUF":55535,"KWD":47,"TRY":4913,"RUB":14166,"AED":555,"HKD":1183,"EUR":141,"DKK":1054,"USD":151,"NOK":1655,"MOP":1213,"RON":703,"OMR":58,"CZK":3566,"PKR":41894,"SEK":1640,"BRL":775,"UAH":5950},"formattedOfferValidTo":"2024-12-31","formattedPromoCodePeriodFrom":"","formattedPromoCodePeriodTo":"","tagKeys":["visitqatar:offer-category/5-stars","visitqatar:offer-category/main-category/hotels","visitqatar:offer-category/special-discount"],"location":{"linkToDirections":""},"type":"OFFER","locale":"en","title":"Hilton Salwa - Spa experience with afternoon tea!","uuid":"bd929959-2be3-4937-8d8f-8fd1e5a78b6d","name":"hilton-salwa-spa-experience-with-afternoon-tea","path":"/content/dam/visitqatar/content-fragments/en/offers/travel-package/hilton-salwa-spa-experience-with-afternoon-tea"}">

Enjoy a full day tour at Inland Sea

From Get ready for an adventure like never before along the majestic Qatari coastline.</p>\n","offerType":"experienceOffer","offerCategory":"visitqatar:offer-category/main-category/experiences","offerCategories":["visitqatar:offer-category/sun,-sea-and-sand","visitqatar:offer-category/adventure-&-sport","visitqatar:offer-category/food-&-drink","visitqatar:offer-category/family-fun","visitqatar:offer-category/art-&-culture"],"image":"/content/dam/visitqatar/img/images-for-attractions/1Z6-itinerary.jpg","imageSrcset":"/adobe/dynamicmedia/deliver/dm-aid--a158026c-6263-44a5-bf2b-632f77e867b0/1z6-itinerary.jpg?preferwebp=true&width=180&quality=75 180w, /adobe/dynamicmedia/deliver/dm-aid--a158026c-6263-44a5-bf2b-632f77e867b0/1z6-itinerary.jpg?preferwebp=true&width=360&quality=75 360w, /adobe/dynamicmedia/deliver/dm-aid--a158026c-6263-44a5-bf2b-632f77e867b0/1z6-itinerary.jpg?preferwebp=true&width=480&quality=75 480w, /adobe/dynamicmedia/deliver/dm-aid--a158026c-6263-44a5-bf2b-632f77e867b0/1z6-itinerary.jpg?preferwebp=true&width=800&quality=75 800w, /adobe/dynamicmedia/deliver/dm-aid--a158026c-6263-44a5-bf2b-632f77e867b0/1z6-itinerary.jpg?preferwebp=true&width=1280&quality=75 1280w, /adobe/dynamicmedia/deliver/dm-aid--a158026c-6263-44a5-bf2b-632f77e867b0/1z6-itinerary.jpg?preferwebp=true&width=1800&quality=75 1800w, /adobe/dynamicmedia/deliver/dm-aid--a158026c-6263-44a5-bf2b-632f77e867b0/1z6-itinerary.jpg?preferwebp=true&width=1800&quality=75 1800w","imagePlaceholder":"/adobe/dynamicmedia/deliver/dm-aid--a158026c-6263-44a5-bf2b-632f77e867b0/1z6-itinerary.jpg?preferwebp=true&width=180&quality=75","images":["/content/dam/visitqatar/img/images-for-attractions/1Z6-itinerary.jpg"],"pricePer":"person","offerPartner":{"metaData":{"path":"/content/dam/visitqatar/content-fragments/en/partners/local/gulf-adventures","name":"gulf-adventures","title":"Gulf Adventures","uuid":"f156515e-4a15-431b-ae95-321aa37ee086","description":"Gulf Adventures continues to be the leader in destination management services since founded in 2000. Trusted by reputed Tour Operators we represent and operate destination services for their customers arriving in Qatar. Our award winning services are consistently quality assured by the dedicated team of destination experts.","lastModified":1692082785225},"associatedContent":[],"partnerType":"operator","id":"0007","companyName":"Gulf Adventures","contactName":"Bilal Mansour","country":["visitqatar:country/qa"],"city":"Doha","phone":"+974 31336161","email":"[email protected]","website":"https://www.gulf-adventures.com/","logo":"/content/dam/visitqatar/img/images-for-attractions/regency-holidays-logo.svg","image":"/content/dam/visitqatar/img/images-for-attractions/regency-holidays-logo.svg","positionx":"50","positiony":"50","street":"95 Suhaim Bin Hamad Street, Al Sadd","postalCode":" ","latitude":"25.2884202","longitude":"51.5014029","spokenLanguages":["DE","ES"],"description":"<p>Make the most of Qatar's adventures, activities and destination services with Gulf Adventures</p>\n","imageSrcset":"","imagePlaceholder":"","logoSrcset":"","logoPlaceholder":"","linkToDirections":"https://www.google.com/maps/dir/?api=1&destination=25.2884202,51.5014029","tagKeys":["visitqatar:country/qa"],"type":"PARTNER","locale":"en","title":"Gulf Adventures","uuid":"f156515e-4a15-431b-ae95-321aa37ee086","name":"gulf-adventures","path":"/content/dam/visitqatar/content-fragments/en/partners/local/gulf-adventures"},"premiumOffer":false,"showPartnerLogo":true,"startingPrice":630.0,"currencyCode":"QAR","offerBookingLink":"https://visitqatar.com/intl-en/plan-your-trip/travel-deals-offers/experiences/full-day-tour-at-inland-sea","promotionRanking":"6","prices":{"QAR":630,"KZT":76436,"SAR":649,"IRR":7281019,"ZAR":3312,"INR":14414,"CNY":1254,"AUD":266,"KRW":237875,"JPY":26808,"PLN":699,"GBP":139,"HUF":63612,"KWD":53,"TRY":5628,"RUB":16227,"AED":636,"HKD":1355,"EUR":162,"DKK":1207,"USD":173,"NOK":1895,"MOP":1390,"RON":805,"OMR":67,"CZK":4085,"PKR":47988,"SEK":1879,"BRL":888,"UAH":6816},"formattedOfferValidTo":"2025-05-21","formattedPromoCodePeriodFrom":"","formattedPromoCodePeriodTo":"","tagKeys":["visitqatar:offer-category/family-fun","visitqatar:offer-category/main-category/experiences","visitqatar:offer-category/sun,-sea-and-sand","visitqatar:offer-category/adventure-&-sport","visitqatar:offer-category/food-&-drink","visitqatar:offer-category/art-&-culture"],"location":{"linkToDirections":""},"type":"OFFER","locale":"en","title":"Enjoy a full day tour at Inland Sea","uuid":"e70e6f6e-6c81-47f8-b8af-ea2a24baec80","name":"enjoy-a-full-day-tour-at-inland-sea","path":"/content/dam/visitqatar/content-fragments/en/offers/experience-offer/enjoy-a-full-day-tour-at-inland-sea"}">

A day at Heenat Salma Farm

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Relax under the stars

From Stargazing in the desert (relax under the stars).</p>\n","offerType":"experienceOffer","offerCategory":"visitqatar:offer-category/main-category/experiences","offerCategories":["visitqatar:offer-category/adventure-&-sport","visitqatar:offer-category/sun,-sea-and-sand","visitqatar:offer-category/relax-&-rejuvenate","visitqatar:offer-category/romance"],"image":"/content/dam/visitqatar/img/images-for-attractions/Relax-under-the-stars.png","imageSrcset":"/adobe/dynamicmedia/deliver/dm-aid--74f0cddd-b757-46c3-8316-8ebd53493b22/relax-under-the-stars.jpg?preferwebp=true&width=180&quality=75 180w, /adobe/dynamicmedia/deliver/dm-aid--74f0cddd-b757-46c3-8316-8ebd53493b22/relax-under-the-stars.jpg?preferwebp=true&width=360&quality=75 360w, /adobe/dynamicmedia/deliver/dm-aid--74f0cddd-b757-46c3-8316-8ebd53493b22/relax-under-the-stars.jpg?preferwebp=true&width=480&quality=75 480w, /adobe/dynamicmedia/deliver/dm-aid--74f0cddd-b757-46c3-8316-8ebd53493b22/relax-under-the-stars.jpg?preferwebp=true&width=800&quality=75 800w, /adobe/dynamicmedia/deliver/dm-aid--74f0cddd-b757-46c3-8316-8ebd53493b22/relax-under-the-stars.jpg?preferwebp=true&width=1107&quality=75 1107w, /adobe/dynamicmedia/deliver/dm-aid--74f0cddd-b757-46c3-8316-8ebd53493b22/relax-under-the-stars.jpg?preferwebp=true&width=1107&quality=75 1107w, /adobe/dynamicmedia/deliver/dm-aid--74f0cddd-b757-46c3-8316-8ebd53493b22/relax-under-the-stars.jpg?preferwebp=true&width=1107&quality=75 1107w","imagePlaceholder":"/adobe/dynamicmedia/deliver/dm-aid--74f0cddd-b757-46c3-8316-8ebd53493b22/relax-under-the-stars.jpg?preferwebp=true&width=180&quality=75","images":["/content/dam/visitqatar/img/images-for-attractions/Relax-under-the-stars.png"],"pricePer":"booking","offerPartner":{"metaData":{"path":"/content/dam/visitqatar/content-fragments/en/partners/local/365-adventures","name":"365-adventures","title":"365 Adventures","uuid":"4bb7692f-2aea-40bb-ba2c-db80e53c1ee3","description":"Two entrepreneurs taking Qatar’s sand and sea to another level. Book your adventure tour with us and let us surprise you!","lastModified":1695719801369},"associatedContent":[],"partnerType":"agent","id":"0002","companyName":"365 Adventures","contactName":"Adrienne Ferrer","country":["visitqatar:country/qa"],"city":"Doha","phone":"+974 3339 3323","email":"[email protected]","website":"https://365adventures.me/","logo":"/content/dam/visitqatar/img/tour-operator/dmc/365-logo-new-black.png","image":"/content/dam/visitqatar/img/tour-operator/dmc/365-logo-new-black.png","positionx":"50","positiony":"50","street":"Al Safliyah street Unit 143/08, 14/F, Al Ezz Tower","postalCode":" ","latitude":"25.2873119","longitude":"51.5390618","spokenLanguages":["EN","FR","AR"],"description":"<p>Choose your favourite adventure in Qatar. Try kiteboarding, camping, nomadic adventures &amp; more</p>\n","imageSrcset":"","imagePlaceholder":"","logoSrcset":"","logoPlaceholder":"","linkToDirections":"https://www.google.com/maps/dir/?api=1&destination=25.2873119,51.5390618","tagKeys":["visitqatar:country/qa"],"type":"PARTNER","locale":"en","title":"365 Adventures","uuid":"4bb7692f-2aea-40bb-ba2c-db80e53c1ee3","name":"365-adventures","path":"/content/dam/visitqatar/content-fragments/en/partners/local/365-adventures"},"premiumOffer":false,"showPartnerLogo":true,"startingPrice":1188.0,"currencyCode":"QAR","offerBookingLink":"https://365adventures.me/relax-under-the-stars/","promotionRanking":"0","prices":{"QAR":1188,"KZT":144137,"SAR":1224,"IRR":13729921,"ZAR":6246,"INR":27180,"CNY":2365,"AUD":502,"KRW":448565,"JPY":50552,"PLN":1319,"GBP":262,"HUF":119955,"KWD":101,"TRY":10612,"RUB":30599,"AED":1199,"HKD":2556,"EUR":305,"DKK":2276,"USD":326,"NOK":3574,"MOP":2621,"RON":1519,"OMR":126,"CZK":7704,"PKR":90491,"SEK":3543,"BRL":1675,"UAH":12852},"formattedOfferValidTo":"2024-08-31","formattedPromoCodePeriodFrom":"","formattedPromoCodePeriodTo":"","tagKeys":["visitqatar:offer-category/main-category/experiences","visitqatar:offer-category/romance","visitqatar:offer-category/sun,-sea-and-sand","visitqatar:offer-category/adventure-&-sport","visitqatar:offer-category/relax-&-rejuvenate"],"location":{"linkToDirections":""},"type":"OFFER","locale":"en","title":"Relax under the stars","uuid":"947abe4f-8c0f-415f-9581-c8d18f6fdfd0","name":"relax-under-the-stars","path":"/content/dam/visitqatar/content-fragments/en/offers/experience-offer/relax-under-the-stars"}">

Things to know before travelling

Want to travel visa-free? Check if you qualify here.

Getting here

Planning your trip to Qatar? Check how to get here.

Travel tips

Make the most of your visit with our handy travel guide.

Getting around

From a dhow boat to our world-class metro, here’s how to easily explore Qatar.

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Qatar, Ideal Tourist Destination Where Authenticity Meets Present, Future

Doha, June 14 (QNA) - In the past few years, the State of Qatar has become an ideal tourist destination and one of the most favored destinations for visitors who seek diversified experiences where the authenticity of the past meets the present and the future.

Qatar has all the elements of tourist attractions that suit various cultures, which are represented in its natural reserves, ancient castles, a chain of international hotels and resorts, public gardens and parks, restaurants, traditional local markets, and grand malls. Qatar is also seen as one of the worlds safest tourist destinations, and its visitors have the chance to explore the authenticity, welcomeness, and hospitality that characterize the Arab culture of the country.

Qatar's efforts in the tourism sector were further enhanced when Doha was chosen as the Arab Tourism Capital for 2023 by the Arab Ministerial Council for Tourism in February, a testimony to the impressive levels presented by Qatar in entertainment and hospitality sectors with ambitions of attracting six million visitors annually by 2030.

To support that direction, the Ministry of Interior (MOI) extended the validity of FIFA World Cup Qatar 2022 fans and organizers Hayya card until Jan 24, 2024, which allows the Hayya Card holders to use the "Hayya with me" service to 'Hayya with Me' feature, which allows Hayya card holders to invite up to three family members or friends, a multiple-entry permit to the country, and the use of the e-Gate system for entry and exit via state ports, while no fees are required, which is seen as a major step to strengthen the tourism sector.

Qatar has placed the tourism sector as one of the five priority sectors within the Qatar National Strategy and Qatar National Vision 2030, through which it is possible to build a more diversified economy and enhance the private sector's contribution to it. In this regard, Qatar relies on its strategic geographical location as flying hours from many of the world's major capitals are only 6 to 7 hours.

The advantage of the easy access is one of the pillars of tourist attractions in the State of Qatar, as 80% of the world's population can reach Qatar after a flight of no more than 6 hours, while more than two-thirds of the world's population can enter Qatar without a visa, under the slogan: the State of Qatar welcomes the world.

The national carrier of the State of Qatar and winner of the highest world aviation awards, Qatar Airways, operates flights to more than 150 destinations around the world, which include the most important capitals of the world in the Middle East, Europe, Africa, Asia, Australia, as well as North and South Americas. Meanwhile, Hamad International Airport also provides its services for more than 50 international airlines.

Tourism offers vary in 6 areas: coastal tourism, desert tourism, cultural tourism, exhibition and conference tourism, sports tourism, family and urban leisure tourism, and marine tourism, to ensure the balance between supply and demand in the hospitality sector and diversify tourist accommodation options.

Since winning the bid for organizing the FIFA World Cup 2022, the State of Qatar has been keen to achieve a comprehensive renaissance as providing the tourism sector with sufficient and necessary competencies and cadres as one of its bedrocks.

In addition, Qatar encouraged international investments by simplifying procedures as a main pillar for the advancement and development of the tourism industry in a way that guarantees the provision of the most unique and diversified experiences for its visitors. As a result, the investors had a unique competitive advantage to set up their companies, being at the forefront of companies entering a fast-growing market.

Qatar Tourism Authority worked for a decade as a liaison and coordination link between investors, local and international companies, and relevant government agencies in the tourism sector. The electronic licensing system was launched as part of the "single window" initiative, which provides all government services that the investor needs in one place, ensuring the acceleration of tourism transactions.

In this regard, Journalist and Economic Academic Dr. Abdulrahim Al Hour praised, in his remarks to Qatar News Agency (QNA), the qualitative shift achieved by Qatars tourism sector in recent years and the accompanying remarkable development in terms of diversifying the facilities of such an important vital sector, as well as preparing and strengthening its infrastructure to make it more comprehensive and responsive for the aspirations of tourists in their different categories, such as hotel, educational, medical, sports and cultural tourism, as well as conference and seminar tourism.

Al Hour called for concerted efforts to employ these successes in maximizing the gains of the tourism sector and building on them to provide integrated and diversified tourism services at competitive prices that add more momentum to the sector's operations and enhance its gains. He stressed that the State of Qatar had made great strides in this field and now occupies a prominent position on the global tourism map.

He pointed out the transformation of the global tourism concept from competitive to complementary.

To achieve that, it is necessary to move forward in this direction to make it an attractive sector for various tourists from outside the region, similar to the success of the State of Qatar in attracting regional tourists, especially those coming from the Kingdom of Saudi Arabia, due to the uniqueness of family tourism, in addition to the close geographical location.

At the local level, Dr. Al Hour believes that it is necessary to support the tourism sector with a distinctive package of services at preferential prices, which contribute to attracting the general population of the country and encouraging them to turn to it to ensure the continuity of operating tourism facilities throughout the year.

In a related context, Financial Analyst Waleed Al Fuqaha stressed in his remarks to QNA the importance of the role of Qatars tourism sector in diversifying the national economic base and its contribution to enhancing the gross domestic production (GDP) as Qatar is currently focusing on improving the contribution of this sector in its economic direction, as well as raising its contribution to about 12 percent by 2030.

He indicated that this sector has recently recorded remarkable success in accommodating the increasing numbers of visitors to the State of Qatar and those flocked to it to attend the FIFA World Cup Qatar 2022 matches.

Al Fuqaha added that the well-thought-out preparation for the various types of entertainment events that the country holds throughout the year has contributed to attracting more tourists and has also led to enhancing the competitiveness of Qatars tourism sector, which has a clear and distinct presence.

The maritime tourism sector in the State of Qatar attracts more than 100,000 visitors annually, especially after the opening of various beaches and providing them with specialized modern equipment and buildings. The vital location of Doha Port allows visitors to start exploring the most beautiful sights in the country as soon as their ships arrive.

After the development project it underwent, Doha Port became a permanent port to receive tourist ships and one of the tourist attractions in the heart of Doha with a capacity that allows receiving two giant vessels at the same time. Tourism companies expect the tourism sector will attract 500,000 visitors boarded by tourism ships by 2026.

The port is distinguished by being a few minutes away from most of the citys tourist sites, including Souq Waqif, the Museum of Islamic Art, the Doha Corniche, the National Museum of Qatar and the Katara Cultural Village, as well as the Pearl and Lusail cities, which enjoy luxurious leisure facilities, in addition to providing specialized boats for a free visit to Banana Island.

For lovers of relaxation on the sand and the sea, the State of Qatar has developed several distinct beaches on the Gulf, including the Sealine Beach Resort in southern Mesaieed, which offers its visitors a unique experience that combines relaxation and adventure through water sports, desert safari trips, horse and camel riding, in addition to beach volleyball. The resort is located near Khor Al Adaid Beach, which is considered as one of the few places in the world where the sand dunes meet the sea.

On the northern side of Qatar, Qatar Tourism Authority opened Fuwairit Beach for water sports and windsurfing before the World Cup, in addition to providing distinguished trips for eco-tourism lovers by visiting the Zhakhira natural reserve, which provides kayak trips to visit the purple island and access to mangroves and natural bird reserves. Not to mention the historic castle tour that takes their lovers to the historical forts of Zubarah and Zekreet.

In addition, the State of Qatar hosts more than 80 sporting events and world championships annually in many sports fields. Qatar wrote its name in the records of sports history as the first country in the Middle East to have the honor of hosting the World Athletics Championships (2019) and the World Corporate Games (2019), in addition to the FIFA World Cup Qatar 2022, as well as the 2023 FINA World Championships.

Qatar / Qatar

Qatar will continue to develop travel and tourism industry: al-baker.

• State of Qatar

The State of Qatar

A general guide.

• His Highness The Amir
• A Decade of Transformation
• His Highness the Deputy Amir
• Government of Qatar
• Qatar at a Glance
• Qatar National Vision 2030

Qatar has emerged as an iconic tourism, art and cultural hub, blending Arab tradition with modern global trends to share with visitors from across the world.

As a country located between East and West, about 80% of the world’s population lives within a 6-hour flight, and nationals from over 95 countries can enter Qatar without a visa.

Tourism in Qatar  

The tourism sector is one of the most important pillars for Qatar’s economic diversification, and is integral to sustaining its economic growth.

Qatar Tourism, Qatar’s official tourism governing body, carries out five core functions to strengthen the country’s status as a gateway to the world:

• Strategic planning and policy development
• The development and implementation of a comprehensive plan to promote investment opportunities in the tourism sector
• Destination marketing and promotion for both leisure and business events
• The enhancement of visitor experience in collaboration with tourist-facing entities
• The management of regulatory affairs, including the swift and efficient execution of all tourism licenses and similar services

Qatar National Tourism Sector Strategy 2030

To continue to develop the tourism sector in the State of Qatar, a National Tourism Sector Strategy was developed, aimed to be fully implemented by 2030.

Aiming to attract 6 million visitors per year by 2030, Qatar’s strategy focuses on several key areas that reflect the country’s commitment to strengthening the tourism sector, such as:

• Cultivating a rich collection of museums and cultural highlights.
• Hosting world-class conventions and exhibitions.
• Constructing exceptional urban developments.
• Bringing a plethora of sporting events to the country.
• Promoting outstanding educational opportunities at world-class universities.
• Building new ultramodern airport and one of the world’s most advanced rail transit systems.

National Museum of Qatar (NMoQ)

Designed by Pritzker Prize-winning architect Jean Nouvel, NMoQ gives voice to Qatar’s rich heritage through immersive, state-of-the-art exhibits.

Museum of Islamic Art (MIA)

MIA is home to one of the most comprehensive collections of Islamic art in the world, spanning over 1,400 years. Designed by the renowned Chinese American architect I.M. Pei, MIA is a globally acclaimed museum.

Qatar National Library (QNL)

QNL cultivates Qatar’s heritage by providing a unique environment for learning and enrichment in a culturally exceptional setting.

Mathaf: Arab Museum of Modern Art

Mathaf takes a unique look into contemporary Arab art. With an extensive collection of modern art from across the region, Mathaf aims to promote dialogue and foster creativity.

Sheikh Faisal bin Qassim Al Thani Museum

The Sheikh Faisal bin Qassim Al Thani Museum takes visitors on a journey from artefacts collected from the Jurassic age through to the early Islamic period and up to the present day. The museum’s collection was acquired by Sheikh Faisal bin Qassim Al Thani during his international travels.

3-2-1 Qatar Olympic and Sports Museum

The 3-2-1 Qatar Olympic and Sports Museum is considered one of the most innovative and technologically advanced sports museums in the world. It is a member of the Olympic Museum Network, which connects 22 Olympic museums worldwide.

Katara Cultural Village

Katara Cultural Village celebrates the region’s architectural heritage and is considered a platform to introduce the world’s cultures, by hosting concerts, shows, and exhibitions on global, regional and local levels.

Msheireb Museums

Four heritage houses in the heart of Msheireb Downtown Doha tell stories about Doha’s history. These houses are Radwani House, Company House, Bin Jalmood House, and Mohammed bin Jassim House.

Souq Waqif is one of the oldest souqs in Qatar and now serves as a popular social and tourist spot. Historically where Bedouin tribes would bring their essential goods for trade and sale, Souq Waqif is now a bustling location where visitors can have authentic, popular dining and shopping experiences.

Al Zubarah Town and Fort

Al Zubarah Town and Fort is a UNESCO World Heritage Site that was once known as a centre for pearl diving. Al Zubarah Fort is adjacent to the walled coastal city of Al Zubarah, which is considered the most important landmark of Al Zubarah archaeological site.

Qatar National Tourism Council gains original visual image

The Qatar National Tourism Board decided to rebrand the iconic design and national brand identity to increase awareness and prestige. This task was entrusted to the company Tarek Atrissi Design (Barcelona, ​​Spain). Thus, it was intended to show that cultural authenticity is closely intertwined with the breath of modernity in the country. This will allow foreign citizens to become closer to the peculiarities of the country’s sports, cultural, historical, family, business, and spiritual profile.

During the logo development, the basis of the historical concept was preserved, and the former design was recreated. Due to the development of digital technologies, it became possible to improve the quality of lines, clarity, and compliance with the original color shades of the palette, which was impossible to bring to life in its first performance.

The new Qatar logo incorporates an interweaving of elegance and innovation, expressed in the Arabic letters used. With its simplicity, he attracted much more attention to himself while not focusing on specifics. Abstraction of forms leaves a lot of room for imagination, due to which the viewer himself complements the general visual perception of the picture. Inspired by the beautiful nature of Qatar, Tarek Atrissi Design has chosen four colors for the logo, which hide a specific meaning behind them. Dark blue – as the main one, implies the water expanses of the country, and in the orange color, you can see the sunrise from behind the dunes. The other two colors are national, which can be seen on the country’s flag.

The logo was worked out to the smallest detail, and two variations were made for different needs. One is initially used exclusively on a white background; the other, on the contrary, is used upside down against a background of any other color. The second option includes lighter letters compared to the background so that in both cases, they have the same meaning. The Latin text has also been added to contrast with Arabic characters. For a greater emphasis, the Arabic version of the country’s name that the Latin characters are made in lighter colors.

The work done by Tarek Atrissi Design to update the logo took a long time. The process involved designing design, for which it was necessary to delve deeper into research in other directions. It all ended with creating a new calligraphic font that can organically combine the Arabic and Latin variations of “Qatar.” In addition, early developments were used, which were incorporated into the final version of the logo, presented to the general public today.

Tourism Slogans for Every Country in the World: From Catchy to Cringeworthy

You guys — I have gone down a rabbit hole. 🤦🏻‍♀️ I started searching for country tourism slogans to include on a Country Quick Facts Infographic I am creating for my newly-designed country category pages (check out the test run for Colombia here !).

Before I knew it, I had compiled a comprehensive list of the tourism slogans for every country and territory in the world! So I decided to rank the Top 20 Best and Worst tourism slogans just for kicks. And I also threw in a few tourism logos while I was at it!

It was interesting to see what catchy (or not-so-catchy) taglines countries have come up with to lure tourists, especially since (at the time of this writing) US citizens are banned from all but a handful of these countries due to the coronavirus.

Some countries opted for the easy go-to of alliteration (“Brilliant Barbados”; “Beautiful Burundi”; “Pristine Paradise Palau”; “Timeless Tuvalu”) or assonance (“Epic Estonia”; “Incredible India”). Other countries got a little more creative (Djibouti: “Djibeauty”; Slovenia: “I feel sLOVEnia”; Ukraine: “It’s all about U”).

A few countries decided to make some bold claims (“Dominican Republic Has It All”; “All You Need Is Ecuador”; Honduras: “Everything Is Here”), while smaller, lesser-known countries opted to just tell you where they are located (Andorra: “The Pyrenean Country”; Bosnia & Herzegovina: “The Heart of SE Europe”).

Without further ado, here is my ranking (in alphabetical order) of the Top 20 Best and Worst Country Tourism Slogans. Let’s get the cringeworthy taglines out of the way first before moving onto the catchy ones….

Table of Contents

Worst Country Tourism Slogans

Armenia – Visit Armenia, It is Beautiful

Straight to the point but I feel like Armenia kind of mailed it in on this one.

Explore Armenia

Brazil – Visit and Love Us

Sounds a bit needy to me, Brazil.

Explore Brazil

Brunei Darussalam – Abode of Peace

Interesting slogan for a country known for its human rights violations…

Explore Brunei Darussalam

El Salvador – El Salvador: Impressive!

I guess this is a step up from their previous slogan “The 45-Minute Country” but still a bit lackluster.

Explore El Salvador

Finland – I Wish I Was in Finland

Putting the words in tourists’ mouths…

Explore Finland

Gibraltar (UK) – Time to be Enlightened

I’m pretty sure Gibraltar is all about a giant rock so I’m not sure what’s so enlightening?

Explore Gibraltar

Honduras – Everything is Here

Bold claim, Honduras.

Explore Honduras

Hungary – WOW Hungary

WOW is supposedly an acronym for Wellspring of Wonders but it really only works if you’re in the know. I kinda feel like they should just spell it out and skip the acronym altogether?

Explore Hungary

Indonesia – Wonderful Indonesia

I’m sure it is wonderful but I feel like they missed an opportunity for something more creative here…

Explore Indonesia

Iran – You Are Invited

Nice sentiment but are we really? At least for Americans, I’m not so sure how welcome we’d be.

Explore Iran

Jordan – Yes, It’s Jordan

Jordan’s getting a bit cocky here if you ask me…

Explore Jordan

Luxembourg – Live Your Unexpected Luxembourg

I’m not even sure what this means? I’ve been to Luxembourg and it is a beautiful but bland tiny speck of a country.

Explore Luxembourg

Montserrat (UK) – Come. We Have Time for You.

It’s actually so bad that it’s kind of good.

Explore Montserrat

The Netherlands – The Original Cool

I think I’m missing something. What does this even mean?

Explore The Netherlands

Paraguay – You Have to Feel It!

Feel what? A bit forward for a first date.

Explore Paraguay

Slovakia – Travel in Slovakia – Good Idea

I actually secretly love how cringeworthy this one is…

Explore Slovakia

Syria – Always Beautiful

Really, Syria? The decades of civil war might imply otherwise.

Explore Syria

Tunisia – I Feel Like Tunisia

What does this even mean?!

Explore Tunisia

United States – All Within Your Reach

America, you can do better. First of all, our country is huge. Second of all, I beg to differ based on the rampant racial and gender inequity coursing through our nation.

Explore the United States

Uruguay – Uruguay Natural

Huh? I don’t get it.

Explore Uruguay

Best Country Tourism Slogans

Anguilla (UK) – Tranquillity Wrapped in Blue

This conjures up an image of taking a nap on a beach, wrapped up in a beach towel, with not a care in the world.

Explore Anguilla

Antigua and Barbuda  – The Beach is Just the Beginning

I like both the alliteration and the implication that there’s so much more to this country than it belies on the surface.

Explore Antigua and Barbuda

Austria – Arrive and Revive

This just sounds so refreshing!

Explore Austria

Bhutan – Happiness is a Place

Bhutan measures Gross Domestic Happiness as a metric of success so I believe them…

Explore Bhutan

Cape Verde – No Stress

Sounds good to me!

Explore Cape Verde

Denmark – The Happiest Place on Earth

If you’ve got it, flaunt it.

Explore Denmark

Djibouti – Djibeauty

See what they did there? Love the catchphrase but you need to work on your logo, Djibouti.

Explore Djibouti

Faroe Islands (Denmark) – Unspoiled, Unexplored, Unbelievable

I’m all about the hidden gems so sign me up!

Explore Faroe Islands

Fiji – Where Happiness Finds You

Yes, please. 🙋🏻‍♀️

Explore Fiji

Kiribati – For Travellers

The implication is that Kiribati is for travelers, NOT tourists. And I like it.

Explore Kiribati

Montenegro – Wild Beauty

Something about this slogan just resonates with me.

Explore Montenegro

Morocco – Much Mor

Clever, Morocco.

Explore Morocco

Mozambique – Explore the Unexplored!

My kind of traveling!

Explore Mozambique

Nigeria – Good People, Great Nation

I just love the country pride and it actually really makes me want to visit.

Explore Nigeria

Oman – Beauty Has an Address

Since I list Oman as one of my favorite places I have visited, I can attest to the truth of this statement.

Explore Oman

Philippines – It’s More Fun in the Philippines

Enticing…I’d like to find out if this is true!

Explore Philippines

Tajikistan – Feel the Friendship

Sounds lovely, Tajikistan.

Explore Tajikistan

Timor-Leste – Explore the Undiscovered

Hidden gems are my jam. One day, Timor-Leste, one day.

Explore Timor-Leste

Ukraine – It’s All About U

I love both the play on words and the inviting sentiment here!

Explore Ukraine

Uzbekistan – Naturally Irresistible!

From the pictures I’ve seen, I’m dying to find out if I can’t resist the nature in Uzbekistan.

Explore Uzbekistan

Complete List of Tourism Slogans by Country

Afghanistan – N/A

Albania – Go Your Own Way

Algeria – Tourism for Everybody

American Samoa (US) – N/A

Angola – Country of the Future

Andorra – The Pyrenean Country

Antarctica – The White Continent

Argentina – Beats to Your Rhythm

Artsakh (Armenia) – A Hidden Treasure

Aruba (Netherlands) – One Happy Island

Australia – Come Live Australia’s PhilAUSophy

Azerbaijan – Take Another Look

Bahamas – Fly Away

Bahrain – Ours. Yours. Bahrain.

Bangladesh – Beautiful Bangladesh

Barbados – Brilliant Barbados

Belarus – Hospitality Without Borders

Belgium – The Place to Be

Belize – Belize is a Curious Place

Benin – N/A

Bermuda (UK) – So Much More

Bolivia – Bolivia Awaits You

Bonaire (Netherlands) – Once a Visitor Always a Friend

Bosnia and Herzegovina – The Heart of SE Europe

Botswana – Our Pride, Your Destination

Brazil – Brazil. Visit and Love Us

Bulgaria – A Discovery to Share

Burkina Faso – N/A

Burundi – Beautiful Burundi

Cabo Verde – No Stress

Cambodia – Kingdom of Wonder

Cameroon – Africa in Miniature

Canada – Keep Exploring

Cayman Islands (UK) – Dream in Cayman

Central African Republic – N/A

Chad – Oasis of the Sahel

Chile – Where the Impossible is Possible

China – Explore the World with Us

Colombia – Colombia is Magical Realism

Comoros – N/A

Congo, Democratic Republic of – N/A

Congo, Republic of – N/A

Cook Islands (New Zealand) – Love A Little Paradise

Costa Rica – Essential Costa Rica

Côte d’Ivoire – N/A

Croatia – Full of Life

Cuba – Autentica Cuba

Curaçao (Netherlands) – Curacao: Real. Different.

Cyprus – Cyprus in Your Heart

Czech Republic – Land of Stories

Dominica – The Nature Island

Dominican Republic – Dominican Republic Has It All

East Timor – Being First Has Its Rewards

Ecuador – All You Need is Ecuador

Egypt – Where It All Begins

England – Discover Your England

Equatorial Guinea – N/A

Eritrea – N/A

Estonia – Epic Estonia

Eswatini – A Royal Experience

Ethiopia – Land of Origins

Falkland Islands (UK) – Desire the Right

France – Rendez Vous en France

French Guiana (France) – N/A

French Polynesia (France) – Reconnect with the World

Gabon – N/A

Gambia – The Smiling Coast of Africa

Georgia – For the Best Moments of Your Life

Germany – Simply Inspiring

Ghana – Culture, Warmth, and Much More

Greece – Always in Season

Greenland (Denmark) – N/A

Grenada – Pure Grenada: The Spice of the Caribbean

Guadeloupe (France) – The French Caribbean Archipelago

Guam (US) – Where America’s Day Begins

Guatemala – Heart of the Mayan World

Guinea – N/A

Guinea-Bissau – N/A

Guyana – South America, Undiscovered

Haiti – Experience It!

Hong Kong (China) – Best of It All, It’s in Hong Kong

Iceland – Inspired by Iceland

India – Incredible India

Iraq – The Other Iraq (Kurdistan)

Ireland – Jump into Ireland

Israel – Land of Creation

Italy – Made in Italy

Jamaica – Heartbeat of the World

Japan – Endless Discovery

Kazakhstan – The Land of Wonders

Kenya – Magical Kenya

Kosovo – N/A

Kuwait – Pearl of the Gulf

Kyrgyzstan – So Much to Discover!

Lao People’s Democratic Republic (Laos) – Simply Beautiful

Latvia – Best Enjoyed Slowly

Lebanon – Passion for Living

Lesotho – The Kingdom in the Sky

Liberia – The Gateway for Tourism

Libya – N/A

Liechtenstein – Experience Princely Moments

Lithuania – Real is Beautiful

Macau (China) – The City of Dreams

Madagascar – A Genuine Island, A World Apart

Malawi – The Warm Heart of Africa

Malaysia – Truly Asia

Maldives – The Sunny Side of Life

Malta – Truly Mediterranean

Marshall Islands – N/A

Martinique (France) – There’s Only One Martinique

Mauritania – N/A

Mauritius – It’s a Pleasure

Mayotte (France) – N/A

Mexico – A World of Its Own

Micronesia (Federated States of) – Experience the Warmth

Moldova – Discover the Routes of Life

Monaco – For You

Mongolia – Nomadic by Nature

Myanmar – Myanmar, Be Enchanted

Namibia – Endless Horizons

Nauru – N/A

Nepal – Lifetime Experiences

Netherlands – The Original Cool

New Caledonia (France) – Pacific Heart

New Zealand – 100% Pure

Nicaragua – I Love You As You Are

Niger – N/A

Niue (New Zealand) – Nowhere Like Us

North Korea – N/A

North Macedonia – North Macedonia Timeless

Northern Mariana Islands (US) – N/A

Norway – Powered by Nature

Oman – Beauty Has An Address

Pakistan – It’s Beautiful, It’s Pakistan

Palau – Pristine Paradise Palau

Palestinian Territories – A Land of the Heart

Panama – Discovered by Nature

Papua New Guinea – A Million Different Journeys

Peru – Land of the Incas

Pitcairn Island (UK) – Come Explore

Poland – Move Your Imagination

Portugal – Europe’s West Coast

Puerto Rico (US) – Ready to Enchant You

Qatar – Qurated for You

Reunion Island (France) – The Ultimate Island

Romania – Explore the Carpathian Garden

Russian Federation – Reveal Your Own Russia

Rwanda – Discover the Land of a Thousand Hills

Saba (Netherlands) – The Unspoiled Queen of the Caribbean

Samoa – Beautiful Samoa

San Marino – San Marino For All

Sao Tome and Principe – N/A

Saudi Arabia – Experience to Discover

Scotland – A Spirit of Its Own

Senegal – N/A

Serbia – My Serbia

Seychelles – Another World

Sierra Leone – The Freedom to Explore

Singapore – Passion Made Possible

Slovenia – I Feel sLOVEnia

Solomon Islands – Solomon Is.

Somalia – N/A

South Africa – Inspiring New Ways

South Korea – Imagine Your Korea

South Sudan – N/A

Spain – #spainindetail

Sri Lanka – So Sri Lanka

St. Eustatius (Netherlands) – The Caribbean’s Hidden Treasure

St. Kitts and Nevis – Follow Your Heart

St. Lucia – Let Her Inspire You

St. Martin (France) / St. Maarten (Netherlands) – The Friendly Island

St. Vincent and the Grenadines – The Caribbean You’re Looking For

Sudan – N/A

Suriname – A Colorful Experience…Exotic Beyond Words

Sweden – N/A

Switzerland – Get Natural

Taiwan – The Heart of Asia

Tanzania – The Soul of Africa

Thailand – Amazing Thailand: It Begins with the People

Tibet (China) – Take a Trip to the Holy Land

Tonga – The True South Pacific

Trinidad and Tobago – Go Beyond Ordinary

Turkey – Be Our Guest

Turkmenistan – The Heart of the Great Silk Road

Turks and Caicos Islands (UK) – Beautiful by Nature

Tuvalu – Timeless Tuvalu

Uganda – The Pearl of Africa

United Arab Emirates – Discover All That’s Possible

United Kingdom – Home of Amazing Moments

United States of America – All Within Your Reach

Vanuatu – Discover What Matters

Vatican City – N/A

Venezuela – Venezuela is Your Destination!

Vietnam – Timeless Charm

Virgin Islands (UK) – Nature’s Little Secrets

Virgin Islands (US) – Visit To Be Inspired

Wales – #findyourepic

Wallis and Futuna Islands (France) – Islands of Hidden Treasures

Yemen – N/A

Zambia – Let’s Explore

Zimbabwe – A World of Wonders

Which tourism slogan makes you want to visit that country the most and why?

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About Laura

Laura is an avid traveler who aspires to live a life filled with adventure and a dash of luxury and hopes to inspire others to do the same. She seems to consistently be drawn to lesser-traveled hidden "pearls" and loves to give these under-the-radar places the credit they are due. Laura can often be found on the ski slopes in the winter and is obsessed with all activities involving water...and mac and cheese...and Golden Retrievers.

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The Good, the Bad, and the Ugly: A Review of Tourism Slogans from Around the World

Tourism slogans are short, memorable phrases that promote destinations and attract visitors. They are an important marketing tool for destinations, as they help to establish brand identity and differentiate a location from its competitors. A great tourism slogan should capture the essence of a destination and inspire travelers to visit and experience all that it has to offer. It should also have an emotional pull, evoking feelings of excitement, adventure, relaxation, or whatever other emotions are appropriate for the destination.  In this blog post, we will explore the history and significance of tourism slogans and showcase a collection of the best and worst ones from around the world.  We will also provide some tips for creating a great tourism slogan.

History of Tourism Slogans

The use of tourism slogans dates back to the early 20th century when destinations began to market themselves more aggressively to attract visitors. One of the first known tourism slogans was “See America First,” which the United States government used in the 1920s to encourage Americans to explore their own country before traveling abroad.

In the following decades, more destinations worldwide began to adopt their own tourism slogans to stand out in a crowded market. For example, the British government used ” Visit Britain ” in the 1950s to promote the country as a travel destination.

As tourism has evolved over the years, so have the slogans used to promote it. In the 1960s and 1970s, tourism slogans often focused on a destination’s natural beauty and outdoor recreational opportunities. For example, “New Zealand: 100% Pure” has been used by the New Zealand government since 1999 to promote the country’s unspoiled landscape and clean environment.

In recent years, tourism slogans have become more diverse and creative, with destinations using catchy and memorable phrases to appeal to travelers’ emotions and sense of adventure. Some examples of iconic tourism slogans from recent years include “Australia: Where the Bloody Hell Are You?” and “Spain: Passion for Life.”

The history of tourism slogans reflects the evolution of the travel industry and travelers’ changing priorities and interests. Whether it’s showcasing a destination’s natural beauty, cultural attractions, or unique character, the best tourism slogans capture the essence of a place and inspire travelers to visit and experience it for themselves.

Best Tourism Slogans

Below are sixteen of the best tourism slogans from around the world. From iconic catchphrases to more recent taglines, these slogans represent some of the most memorable and effective tourism campaigns.

“I Love NY” – This iconic slogan, which features a heart symbol in place of the word “love,” has been used by the state of New York since 1977 to promote the city as a world-class travel destination. The slogan has become synonymous with the city itself and is recognized around the world.

“Australia: Where the Bloody Hell Are You?” – This provocative slogan was used by the Australian tourism board in 2006 to promote the country as a place full of adventure and excitement. The slogan was controversial then, but it helped increase Australia’s tourism and is now considered one of the most memorable tourism slogans of all time.

“Come to life” – This slogan, which South Africa introduced in 2013, captures the country’s diverse and vibrant culture and its natural beauty and adventure opportunities.

“Spain: Passion for Life” – This slogan, introduced by the Spanish tourism board in 2011, highlights the country’s rich cultural heritage and lively way of life.

“Italy: La Dolce Vita” – This slogan, which means “the sweet life,” captures Italy’s laid-back, indulgent spirit and its renowned cuisine and wine.

“Greece: The True Experience” – This slogan, introduced by the Greek tourism board in 2017, promotes the country’s rich history, culture, and natural beauty.

“Japan: Endless Discovery” – This slogan was introduced by the Japanese tourism board in 2018, highlighting the country’s diverse and unique culture and its many attractions and experiences.

“Canada: Keep Exploring” – This slogan, introduced by the Canadian tourism board in 2013, promotes the country’s natural beauty and diverse regions.

“Singapore: Your Amazing Playground” – This slogan, introduced by the Singapore tourism board in 2018, promotes the city-state as a destination full of excitement and adventure.

“Germany: Unlimited Possibilities” – This slogan, introduced by the German tourism board in 2018, highlights the country’s diverse regions, cultural attractions, and opportunities for adventure.

“Ecuador: All You Need is Ecuador” – This slogan, introduced by the Ecuadorian tourism board in 2018, promotes the country’s diverse regions, including the Amazon rainforest, the Galápagos Islands, and the Andes Mountains.

“Egypt: The Gift of the Nile” – This slogan, introduced by the Egyptian tourism board in 2018, highlights the country’s rich history and cultural attractions, including the Pyramids of Giza and the Nile River.

“New Zealand: 100% Pure” – This slogan, which the New Zealand government has used since 1999, promotes the country’s unspoiled landscape and clean environment.

“Peru: The Land of the Incas” – This slogan, introduced by the Peruvian tourism board in 2018, highlights the country’s rich cultural heritage and ancient civilizations, including the Inca Empire.

“Fiji: Where Happiness Finds You” – This slogan, introduced by the Fijian tourism board in 2018, promotes the country’s laid-back, welcoming culture and its stunning beaches and natural beauty.

“Jamaica: One Love” – This slogan, introduced by the Jamaican tourism board in the 1980s, promotes the country’s laid-back, welcoming culture and reggae music.

Worst Tourism Slogans

Tourism slogans are meant to be memorable and inspiring, but sometimes they can fall flat or even be controversial, and below, we highlight some of the worst tourism slogans in recent years. These slogans range from poorly executed to downright offensive, serving as cautionary tales for destinations looking to promote themselves to travelers. Whether tone-deaf, arrogant or simply misguided, these tourism slogans demonstrate the importance of being mindful and sensitive when marketing a destination to the world.

“Croatia: The Mediterranean As It Once Was” – This slogan, used by the Croatian tourism board in 2015, was criticized for implying that other Mediterranean countries were not authentic or had lost their cultural traditions.

“Qatar: You’re in Your Element” – This slogan was used by the Qatari tourism board in 2017 and was criticized for being tone-deaf and insensitive in the wake of the country’s human rights abuses and exploitation of migrant workers.

“Visit Florida: The Rules Are Different Here” – This slogan, used by the state of Florida in 2018, was criticized for promoting reckless and dangerous behavior and a lawless atmosphere.

“Visit London: The Only Place to Be” – This slogan, used by the London tourism board in 2015, was criticized for being arrogant and excluding other destinations.

“Sweden: The Nature of Sweden” – This slogan, used by the Swedish tourism board in 2016, was criticized for promoting a stereotype of Sweden as a cold, snowy country and ignoring the country’s cultural and urban attractions.

“Bhutan: Happiness is a Place” – This slogan, used by the Bhutanese tourism board in 2014, was criticized for oversimplifying the concept of happiness and ignoring the country’s social and economic challenges.

“Syria: Always Beautiful” – This slogan, used by the Syrian tourism board in 2011, was criticized for ignoring the country’s ongoing civil war and promoting a false sense of security and stability.

“Egypt: Land of Pharaohs and Terrorism” – This slogan, created as a parody by a social media user in 2015, highlights the negative association that some people have with Egypt due to the country’s history of terrorism and political instability.

“Greece: The Only Crisis Is Choosing What to Do First” – This slogan, used by the Greek tourism board in 2015, was criticized for being tone-deaf and ignoring the country’s economic crisis and debt problems.

“Visit Haiti: 10 Reasons Why You Should Visit Haiti Now” – This slogan, used by the Haitian tourism board in 2017, was criticized for ignoring the country’s ongoing political and economic challenges and promoting a false sense of optimism.

“Japan: Come and Relax” – This slogan, used by the Japanese tourism board in 2018, was criticized for promoting a stereotype of Japan as a relaxing and Zen-like country and ignoring the country’s vibrant and energetic culture.

“Thailand: Land of Smiles” – This slogan, which the Thai government has used since the 1980s, was criticized for oversimplifying the country’s culture and ignoring its political and social issues.

“India: Incredible!” – This slogan, used by the Indian tourism board in 2002, was criticized for being too broad and lacking a specific focus or message.

“Mexico: Live It to Believe It” – This slogan, used by the Mexican tourism board in 2018, was criticized for promoting a one-dimensional image of Mexico as a party destination and ignoring the country’s cultural and natural attractions.

“Russia: A Unique Land” – This slogan, used by the Russian tourism board in 2018, was criticized for being too vague and lacking a clear message or focus.

How to Create a Great Tourism Slogan

Creating a great tourism slogan requires a combination of creativity, strategy, and cultural sensitivity. Here are a few tips for crafting a compelling and memorable tourism slogan:

• Keep it simple: A great tourism slogan should be short, catchy, and easy to remember. Avoid using too many words or complex language.
• Make it memorable: A memorable slogan is more likely to stick in people’s minds and encourage them to visit a destination. Use catchy phrases, wordplay, or alliteration to make your slogan stand out.
• Reflect the destination’s unique character: A great tourism slogan should capture the essence of a destination and what makes it special. Think about the destination’s culture, history, attractions, and natural beauty, and use these elements to create a slogan that reflects its unique character.
• Be culturally sensitive: It’s important to be mindful of cultural differences and sensitivities when crafting a tourism slogan. Avoid using stereotypes or promoting a one-dimensional image of a destination.
• Test it out: Before finalizing a slogan, it’s a good idea to test it out with a focus group or through market research to see how it resonates with potential visitors. This will help ensure that the slogan is effective and well-received.

Tourism slogans are a powerful marketing tool that can help destinations attract visitors and establish brand identity. The best tourism slogans capture the essence of a destination and inspire travelers to visit and experience all that it has to offer. However, not all tourism slogans are successful, and some have even been criticized for being tone-deaf, offensive, or simply poorly executed. As this post has demonstrated, it’s important for destinations to be mindful and culturally sensitive when crafting a tourism slogan and to test it out with potential visitors to ensure that it resonates with them. Whether you’re looking for the best or the worst tourism slogans, there are plenty of examples from around the world to inspire your next adventure.

Moxee Marketing is a London-based digital marketing agency. We help our clients, whether based in the United Kingdom or elsewhere in the globe, meet and exceed their digital goals and objectives across various channels.

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Qatar Tourism launches the 18th edition of Heya Exhibition for Arabian Fashion under the slogan "Ignite”

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The exhibition hosts over 130 brands from 10 countries and seeks to highlight and encourage sustainable practices in the fashion industry.

Qatar Tourism announced the details of the 18th edition of Heya Arabian Fashion Exhibition, which will take place from December 12 to 17, 2021 at Doha Exhibition and Convention Center, organized by Qatar Tourism and Qatar Business Events Corporation (QBEC).

This year's edition of the exhibition is representing more than 130 brands from 10 countries including Qatar, the GCC countries, India, Lebanon, Indonesia, Morocco and Turkey. Several events will take place on the side lines of the exhibition, including 8 fashion shows, 4 workshops, 9 dialogue sessions and 4 private classes focusing on issues related to the world of fashion in general and sustainable fashion. These sessions will be led and attended by some of the most influential fashion experts in Qatar, the region, and the world.

The 18th edition of "Heya" exhibition is themed “Ignite”, with the aim of empowering female entrepreneurs and enhancing their reach by providing a platform to showcase their talents and offer networking opportunities to gain experience from sector experts.

Heya exhibition has built its reputation as the leading platform for Arabian fashion in the region.  The exhibition brings together fashion lovers, designers, and entrepreneurs under one roof for a period of 6 days, as it exhibits a distinct collection of abayas, kaftans, dresses, accessories, cosmetics and perfumes.

The 18th edition of Heya Arabian Fashion exhibition will take place under the umbrella of the precautionary measures set by the Ministry of Public Health.  These measures also require attendees to register on   https://www.visitqatar.qa/en/events/heya

The exhibition will be open to women only, except for the opening day, which will be reserved for families. Moreover, children below the age of 13 will not permitted to enter the exhibition. The exhibition opens its doors every day from 10:00 to 22:00, and on Fridays from 15:00 to 22:00.

The list of partners in this year’s edition includes: Qatar Airways (Official Airline Partner), Printemps Doha (Luxury Fashion Partner), EAA (CSR Partner), SkipCash (Digital Payment Partner), Qatar Assistive Technology Center Mada (ICT Accessibility Partner), Al Hosh Gallery (Exclusive Gallery Partner), Virginia Commonwealth University (Education Partner), Bedaya (Entrepreneurship Partner), Insituto Di Moda Burgo (Training Institute Partner), Power House Gym (Wellness and Fitness Partner), Maison de Joelle (Hair and Makeup Partner), Bioskin (Spa Partner), Floward (Flower Partner), Gazelle (Chocolate Partner), Halo and Oakberry (Coffee Partners), I Love Qatar (Official Digital Media Partner), Qatar Living (Online Community Partner), and Harper Bazar (Exclusive Magazine Partner).

Heya exhibition has achieved notable success in recent years, strengthening Qatar's position as a destination for fashion and design in the Middle East and the world. The event serves as a launching pad for up-and-coming brands while also highlighting Qatari talent and providing an exceptional platform for attendees to exchange experiences and learn about the latest fashion trends.

For media-related inquiries, please contact Qatar Tourism’s Press Office on:

+974 7034 8963 | pressoffice@visitqatar.qa  

About HEYA Arabian Fashion Exhibition

Heya Arabian Fashion Exhibition provides a collaborative environment where up-and-coming local designers, female entrepreneurs and fashion enthusiasts can come together to showcase, inspire and motivate others in the industry.

Launched in 2007, and now in its 18th edition, Heya has grown to become Qatar’s biggest platform for contemporary Arabian fashion. Welcoming exciting emerging designers to showcase alongside established global brands, Heya strengthens the country’s position as a major regional shopping destination and centre for fashion innovation.

Featuring a large exhibition space, daily fashion shows and forums, and hands-on workshops, Heya attracts thousands of ladies who come to shop for exclusive collections and discover new designers.

Heya is organised by Qatar Tourism and is delivered by Qatar Business Events Corporation, playing an important role in developing the country’s growing exhibition and conference sector.

• About Qatar Tourism

Qatar Tourism’s mission is to establish Qatar as a place where cultural authenticity meets modernity, and where people of the world come together to experience unique offerings in culture, sports, business and family entertainment, rooted in Service Excellence. Qatar Tourism will regulate and develop the tourism industry, encouraging investment from the private sector. It will set the national strategy for the tourism sector, reviewing it periodically and overseeing its implementation, with the aim of diversifying tourism offerings in the country and increasing visitor spend. Through our network of international offices in priority markets, and cutting-edge digital platforms, Qatar Tourism is expanding Qatar’s presence globally and enhancing the tourism sector.

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