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30 best promo video ideas for your business, product, or event

A staggering  72% of customers  would rather learn about a product or service through video, and 80% of marketers say video helps increase their sales.

If you’re looking for promo video ideas, you’ve come to the right place. We’ve got 30 effective (and achievable) ideas for you, each with an example that’s ready to edit.

Choose the video that best fits your business, product, or event, then head over to Biteable and  make a promo video  today.

Promo your product

The ideal product promo video contains not only your product, but also excites the viewer to buy it. Promote your product and make it desirable with these eight product promo video ideas.

1. Put your product in the spotlight

It’s the classic style of product promo you know and love. Feature video and images of your product and use the text to highlight its best features.

This example takes things up a notch with some customer reviews and a bright and inviting design that attracts the attention it deserves.

2. Spell out why your product is a must-have

No images or video footage hanging around? No worries. The Funky App Explainer shows just how easy it is to create an engaging promo with nothing but some (funky) text and music.

Go a little deeper than a standard promo video with an explainer that covers what you do and what you’re selling.

3. Demonstrate what makes your product special

Add animation to your videos to instantly impress without a single frame of footage. Fancy animations have never been more accessible, with ready-made and customizable scenes right at your fingertips.

This animated product promo video uses simple but effective animations to educate and engage.

4. Tickle their funny bone

Leave an impression by making your audience laugh. Humor helps keep your brand relatable and delivers promos people will actually want to watch.

This promo video combines a dash of humor with your standard informative promo to create one of the best formulas: a video that promotes and entertains at the same time.

5. Promo content (that promos your product)

Perhaps online content is your product, or maybe you create content for your product’s website or blog. Either way, promoting your content can be a great, less in-your-face way to get eyes on your product.

6. Place your product reviews center stage

Let your customers do the selling for you with a promo video that features your best customer reviews. After all, who’s more trustworthy than real-life customers?

7. Make an announcement or launch something new

Give new products the time in the spotlight they deserve with a launch or announcement promo video that could rival a Michael Bay feature.

8. Capitalize on holidays with gift guides and sales

Promo your service.

Get the word out about your service with these promo video ideas perfectly suited what you’re selling.

9. Create a promo as versatile as you are

If you’re a business that wears a lot of hats, the best promo video option for you is one that can be easily tweaked to work for everything from your berets to your baseball caps.

This versatile service promo example is true to its name. With a few edits to the text, this kind of promo works for brands and industries across the board.

10. Boogie your way to new clients

Take your audience straight to the emotion your service delivers. At the very least, you’ll put a smile on some faces. Though, chances are you’ll achieve more than that.

11. Put the focus on the problems you solve

Remind clients what it boils down to — you’re here to solve their problem. Is there a better sales tactic than reminding people they could be at the beach if they weren’t elbow deep in taxes? Probably not.

12. Let your clients speak for you with testimonials

Have the people who use your service make the case for why you’re the best in the biz.

This animated testimonial promo video is an easy idea for amplifying all the wonderful things people are saying about you.

13. Use humor to make a statement

Some things are best said with humor. Like how your business could turn a potential client’s burnt toast into a slice of chocolate cake. Metaphorically, of course. That’s too much power for one business to hold.

14. Make your message shine with a minimalist approach

A good promo video doesn’t have to be busy with action. If your business is more aligned with simplistic, calm vibes, keep things minimal with a video like the example below.

The simple motion graphics, calming colors, and easy to read text combine for a promo that’s a delight to watch.

Promo your event

Make your guest list something to envy with these event video promo ideas.

15. Know your niche (and promo directly to it)

If your target audience is into art, make a promo video so artsy they’ll have no choice but to RSVP on the spot.

Whatever area of the market you cover, create a promo you know they’ll want to watch.

16. Hype up your event with a hyped-up promo

It’s a not-to-be-missed event, make sure people know it with a promo that hypes it up. All you need is some killer animated text and a banger of a soundtrack to get people talking.

17. Focus on the good you do

If your business supports good causes, make that a focal point of your event promo.

This fundraising event promo video example makes it clear that the event is in support of fundraising efforts, and calls on potential attendees to help make a difference.

18. Inform and invite (at the same time)

Get all the need-to-know details across with a promo video that covers everything from event dates to speaker bios.

This kind of video is ideal for sharing amongst industry circles and customer lists to make sure everyone has the up-to-date event info.

19. Make the most of motion graphics

Master the art of using motion graphics to make your life easier. Rely entirely on motion graphics for your promo video’s visuals, or add some stock footage to the mix for another simple professional-quality option.

20. Captivate with color

Capture the attention of the people who matter most with a bright and colorful promo video. Aside from standing out in timelines and inboxes, an outside-the-box promo proves you’re not afraid of taking risks — who wouldn’t want to attend an event like that?

Promo your course

Encourage course sign-ups with a promo video as engaging as the course itself.

21. Give a rundown of what you offer

Detail everything prospective students need to know about your course with an explainer promo video.

This Language School Explainer mixes video footage with animation to create an informative explainer that’s worth watching all the way through.

22. Shout about your sale

If your course is having a sale, make sure people know about it. Promote what you’re offering and just how much money new students could save if they sign up now.

23. Show why your course is worth signing up for

Make what your course offers the selling point of your promo video. Now is the time to toot your own horn — your course is the best around and don’t let anyone forget it.

This Workshop Promo covers everything attendees can expect to gain from the experience so there’s no mistaking the value of the course.

Promo with social media

Leverage the promotional powers of social media to help put your promo videos in front of the right eyeballs. Use these video promo ideas optimized for each platform.

24. Reach your audience with Facebook

A heck-ton of people watch video on Facebook every day (we’re talking 8 billion video views a day) so it’s a great place to be if you want to get new eyes on your brand.

This Facebook Ad promo video example proves how simple it can be to create a promo video that will thrive on Facebook.

25. Lure in the lucrative likes on Instagram

Make a scroll-stopping video promo perfect for Instagram with one of the Instagram Ad ideas ready to go in the video below.

Keep things short and square to please the platform.

26. Engage a younger audience with Stories

Convert any of the ideas on this page into an Instagram or Facebook Story as another way to reach your audience or to target the younger crowd. Or, turn one of the ideas in the video below into your next great promo.

27. Try your hand at Twitter

Twitter’s whole thing is bite-sized bits of goodness, which is great, because that’s our thing too. Unleash a promo video on Twitter to stand out amongst the primarily text-based platform.

How about another four short promo video ideas, perfect for Twitter?

28. Target a younger audience with TikTok

If you want to reach the kids, you’re gonna have to get on TikTok. Make a TikTok debut (that makes it look like you’ve been TikToking your whole life) with a promo video that strikes the balance between promo and fun.

Remember to keep your aspect ratio tall (9:16) for the mobile-oriented app.

29. Promo to professionals with LinkedIn

Advertise across LinkedIn with a promo video that speaks to professionals. Keep things relevant to the networks you’re targeting and stick to your brand’s color scheme or corporate colors.

Try one of these three promo video ideas created for LinkedIn.

30. Get crafty on Pinterest

If you think you’ve hit all the major social platforms, don’t forget about Pinterest. Often overshadowed by the social giants above, Pinterest has a large and loyal user base that might just make the ideal audience for your brand.

Take a look at three tips for scroll-stopping Pinterest promos.

FAQs for promo videos

You’ve got promo video ideas, but you’ve also got questions. No worries. We’ve answered your FAQs about making the best promo videos possible.

What makes a good promo video?

To make a good promo video:

• Grab attention.  Grab attention in the first scene.
• Get to the point.  Present the problem and solution in the first 5 seconds.
• Keep it short.  Usually under a minute.
• Don’t forget captions.  Include captions so people can watch without sound.
• Include a call-to-action.  A clickable CTA button is best.

How do you make a simple video promotion?

To make a simple video promotion:

• Choose an online video maker like Biteable.
• Pick a promotional video template.
• Add stock clips and animations.
• Include your own clips and images (optional).
• Add on-screen text, captions, and voice over (optional).
• Download your video promotion or share it with a trackable link.

What is the best length for a promotional video?

The best length for a promotional video is generally under a minute. Many promotional videos are as short as thirty seconds or less. Your video should be just long enough to convey the problem, the solution, and what action viewers should take next.

Create your perfect promo video with Biteable

Transform any of the 30 promo video ideas above into your own promo with just a few clicks.

Looking for something different? Try any of the  1000+ ready-to-edit templates  available with the  Biteable video maker . Start with a  template  or a  blank canvas  and craft the perfect promo video for your business every time.

Make stunning videos with ease.

Take the struggle out of team communication.

Try Biteable now.

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6 Best Promotional Video Examples (& Steps to Creating One)

Pragadeesh N - September 25, 2020 - Leave your thoughts. 16 min read

A promotional video is without a doubt one of the most effective ways to market and sell your brand.

83% of marketers say promotional videos give them a positive ROI, and 68% of consumers say they prefer to learn about a product or service by watching a promo video.

But the process of creating a good promotional video can be tiresome and complicated.

That's why I've created this 3k-word article in which I'll show you everything you need to know about promotional videos, from its meaning, examples, and ideas, to the steps needed to create one yourself.

I've left no stone unturned. This is by far the most complete guide on promotional videos ever. Put your seatbelt on, because it's going to be a long ride. Here's everything I'm going to cover, feel free to jump around:

Promotional Video Definition

6 Best Promotional Video Ideas and Examples

How to Create a Kick-ass Promotional Video On Your Own

What is a Promotional Video?

A promotional or promo video is a short video that promotes a company's product or service. The best promotional videos weave a story to educate, inspire, or delight prospective (or existing) customers. It's short yet educates people and influences them to take a step forward.

6 Best Promotional Video Examples and Ideas

Now that you know what a promotional video is, let's take a look at 6 of the best promotional video ideas and examples you can take inspiration from to create your own.

Product Demo/Tour Video

"We asked consumers what type of video would best assist them in making a purchase decision: 15% responded with explainer video, 16% chose customer testimonials, and a whopping 69% chose product demos." - Wyzowl

A product demo video shows your product in action. Unlike an explainer video, it doesn't simply talk about how a product works. Rather, it shows how a product works by taking a dive into its features and benefits.

A product demo video shows users how they will go through the process of using your entire product or some of its core features. It gives your potential customers an opportunity to see your product used in everyday life, which ultimately leads to conversion.

I love Google's launch video for Duo that demos the video calling app in a fast, easy-to-watch way.

Explainer Video

"91% of consumers have watched an explainer video to learn about a product or service." - Strategic

An explainer video, as its name suggests, does just that — explain something. An explainer video explains how something — a product, service, or a specific feature — works. And, most importantly, it explains what sets you apart from your competition.

It's especially useful if you offer a product or service that isn't immediately understood. It's typically an animation and used in the hero section of a website's homepage or a landing page.

"What is Ahrefs?" is one example. This video explains what Ahrefs offers and shows the viewers why Ahrefs is the tool they need to outrank their competitors in search engines.

Customer Testimonial Video

"Customer testimonials are one of the top three most effective types of video content." - Marketinghy

A customer testimonial video features a happy customer who tells the story of how your product or service solved their problems and helped them achieve their business goals.

It's highly personable and relatable than any promotional video in that it features a person who isn't connected to your brand talk highly of your product. 

For this reason, new prospects — especially the ones that are convinced about the other aspects of your product such as its features and pricing — feel more confident and secure about making that final purchase decision.

Calm's customer testimonial video shares the wonderful experiences of its real-life users and serves as a motivation for others to follow suit.

Product Review Video

"62% of consumers watch product review videos before making a purchase." - MediaKix

A product review video features a reviewer, typically an influential person in your niche, who shows the product in action and gives his unbiased opinion about it.

Prospects who watch it feel like they're getting an honest take about your product. It's what really proves the superiority of your product in the eyes of your prospects.

Of late, third party product reviews are the most trusted. Even more so than customer testimonials since getting one from your customer base is quite easy.

To illustrate, watch this review of Blue Apron's meal kit delivery service by a popular YouTuber.

Company/Work Culture Video

"Brands that inspire higher emotional intensity receive 3 times as much word of mouth marketing as their less-emotional counterparts." - Sprout Social

A company culture video showcases your company's culture and introduces the people behind your brand. It helps you humanize your brand and gives your customers an opportunity to form a personal connection to your brand.

Also, it gives prospective employees a glimpse of what it's like to work at your company and helps you attract the right people.

The video below for BambooHR, a cloud-based HR management software, shares what company culture is and how it is deemed essential for a company's success.

Event Video

"Video of a live event increases brand favorability by 63%." - Twitter

You can create an event promo video to build excitement before an event, and during the event, you can live stream short snippets — typically highlights of the event — as live videos on Twitter and Facebook or as Stories on Instagram.

Promoting an event on social media is a great way to gain fans and followers! An event video brings the fun of the occasion to those who couldn't make it and is reposted by the ones who made it to your event.

To give you an idea, check out this video of Google's Pixel 2 reveal event from Verge.

How to Create a Kick-ass Promotional Video Yourself

I'll walk you through step by step on how to create a kick-ass promotional video on your own. We have a lot to cover so let's jump right into it.

Step One: Write a Script

You need to answer a few questions before you can start writing the script. Answering these questions provides you with some crucial insights you'd need to craft a good script. Answer the following questions:

• Why are you creating this promotional video? It could be to drive sales, drive brand awareness, or simply educate your customers.
• Who is the video for? The intended target audience for this video.
• What action would you like them to take? You could want them to sign up, download an app, or contact you for further information.

With these insights you've gathered, you can start writing your script, but before you do that, you need to be clear about what you want your script to achieve.

A good promotional video script:

• Grabs the viewers' attention
• Makes the viewers understand what you do and why you're different
• Keeps them engaged and at the end, makes them take some desired action

To achieve this, you can follow this general outline for your promotional video script:

• Problem (What) : Introduce the problem your product or service solves. What is the one core problem or pain point your target audience is experiencing and can deeply relate to?
• Solution (How) : Introduce your product and explain how it can help solve this problem in an easy-to-understand way.
• Unique benefits and values (Why) : Why should they choose you over your competitors? What's the one unique value you provide that would motivate them to choose you? Talk about these unique/main benefits and values you offer.
• Call-to-action : End the video with an action you want them to take. Make sure you mention everything they'd need to take that action, whether it's a website address, email address, or contact number.

If it seems overwhelming to come up with a script, I understand. When you have to explain what you do, why you're different and tell an engaging story all in a short amount of time, it can seem overwhelming even to a pro who's done it many times over.

Don't worry. There's a solution. You can use a video making tool that provides you with readymade templates. Take Animaker for instance, its in-house scriptwriters and animators have come up with promotional video templates for numerous use cases and industries.

Let's say you want to create an explainer video for your product, all you have to do is pick a template and treat it as a starting place to create your own unique explainer video.

Step Two: Decide on the Length of Your Video

Keep the script short. Restrain from talking about every single benefit or feature your product offers. Remember that you're battling against the attention span of your audience.

Studies have shown that the shorter the promotional video, the higher the chances of it being watched till the end. 

So how long should your promotional video be? Your promotional video should be about 1 minute or less in length. That is, the script should be 130 words or less.

Step Three: Record the Voiceover

Once you have a script, you'll need a voiceover. Here are some options:

• Record the voiceover yourself using a high-quality USB microphone and audio recording software such as Audacity or Apple's GarageBand . If you find the interface of the aforementioned software hard to wrap your head around, you can use Animaker’s super-simple interface to record your voiceover.
• Hire a professional voice actor from sites such as Voices.com or Fiverr .
• Use text-to-speech software to generate a human-like voiceover. This is the easiest and effective way for anyone to create an engaging audio narration themselves. With an app like Animaker, you can instantly convert your script into a realistic, human-like voice. It lets you create voiceovers in 50+ voices and 25 different languages.

Step Four: Pick a Visual Style and Create the Visuals

A video is made up of a bunch of scenes. Each scene conveys a message and lasts for a few seconds before switching to the next and so on until the last one. 

Your goal for each scene should be to clearly communicate your message with the right visuals.

Once you've come up with a list of visuals you'd need to effectively communicate your message to your audience, you'd have to create or find these visuals.

What type of style would you choose to create the promotional video?

Well, that depends on the kind of promotional video you wish to create.

Do you want to create an explainer video? If yes, you'd need to create an animation . For this, you'd need visual assets such as icons, shapes, scene backgrounds, etc. Visual assets for animations are typically created by a design pro using a tool like Adobe Illustrator.

Unless you are a designer and have created this kind of visuals before, I wouldn't recommend using these professional tools. The learning curve is steep and you're better off using a tool that provides you with all these assets right out of the box.

Specifically, an app like Animaker provides you with thousands of readymade icons, scene backgrounds, characters, shapes, and other visual assets to convey any message or promote any product or service.

If you were to create your own visuals, you can only use them to create a simple animation that might do a poor job of conveying your message. This is because the created assets might seem unprofessional and you can't use characters in your animation. 

Animating an icon or shape is possible, though, it's not easy for someone that's never used a video editing software before, but animating a character is not (more on this later).

If you want to create a product demo/tour video for your web app, or you want to create a video promoting your mobile app, you'd need screen recordings of the app. 

You'd need a tool to record your desktop or mobile screen. To record a desktop or laptop screen, you can use a tool such as Free Cam . It lets you easily record your screen. It’s a free tool that doesn’t place a watermark or impose time limits and is ad-free.

There are two downsides to using it though. It saves your screen recordings only in WMV format, which you'd have to then convert to a more popular format such as MP4, and it doesn't let you record your front-facing camera. 

If your app is web-based or you want to record your screen from a chrome extension, you can use Loom . Loom lets you easily record your screen and front-facing camera directly from your browser.

Vmaker is another desktop screen recording tool (for mac and windows) that’s intuitive, fast, and free.

To record your mobile screen, you can use a tool that comes pre-installed on your Android OS or iOS; you don't need any third-party app to record your mobile's screen.

A good app promotional video shows the mobile app in action and explains its features & benefits using text and possibly a voiceover.

If you're looking to create a promo video for your mobile app, you can use a tool that offers readymade templates. Here’s the thing: it’s hard to create a promo video for your mobile app from scratch and also make it seem professional.

And if you’re someone who’s got absolutely no video making experience, let the template take care of the animation part for you.

With a tool like Animaker, all you have to do is pick an app promo template, upload the screen recordings of your app, and swap the placeholder videos in that template with your own video recordings. And you're done!

Want to create promotional videos using stock videos and photos ? There are plenty of sites that offer high-quality stock videos and images for free. 

Pexels and Pixabay offer a huge library of professional stock videos and photos that are free for personal or commercial use without attribution. 

If you're looking for premium, authentic stock videos, and photos in 4k quality, check out Animaker's built-in library. It gives you access to 100M+ beautiful, royalty-free stock videos and photos.

If you need live videos to create your promotional video, here's a guide on the best way to shoot a video by yourself.

Step Five: Edit the Video

In this step, you animate or edit the visuals you'd created in step four.

You can use Camtasia to create a simple animation with your graphics.

Using Camtasia, however, isn't the most effective way to create an animation by yourself. There are better tools out there that would let you create an animation without any animated video-making know-how or experience.

An app like Animaker has been specifically created to let anyone create an animation to tell any story and for any occasion or moment.

It offers a simple drag-and-drop interface and a huge library of hundreds of thousands of readymade assets such as characters, HD stock images/videos, scene backgrounds, shapes, icons, special effects, emojis, GIFs, music tracks — you name it, it's got it.

It stands out from most tools in that it gives you the ability to create the web’s two most popular types of videos: animations and live-action videos. If you want to create a wide variety of promo videos, choose a tool that lets you create both these types of videos.

With Animaker, you can include animated characters to tell your story. It’s the only animation maker that has pre-animated, realistic-looking characters. I don’t think you can find a tool that provides you with animated characters more realistic than Animaker.

You can animate a character with the touch of a button. Based on your story, drop a character onto the canvas, and pick an action you want this character to perform or an emotion you want it to express. It’s that simple.

Also, you can build a unique character (or a mascot if you will) to represent your brand and reflect your brand’s unique personality. People come across countless brand names every day, and while it's easy for a brand name to slip someone's mind, it'll be much easier for them to recall the face of a unique, memorable character.

Moreover, Animaker makes it incredibly easy to create promotional videos that are on-brand. With just a simple click, you can customize the color of all the visuals in a scene to perfectly match the colors in your brand color palette.

If you're using live videos in your promotional video, you can now edit and fine-tune them.

You're going to need video editing tools to:

• Cut or trim your video to select the part that's relevant.
• Add filters to enhance the video and set the desired mood.
• Merge or join video clips together.
• Add animated titles to bring your words to life.
• Add transitions to make the story flow cohesively.

You can use a standard video editor like Camtasia or Movavi to do this. If you're a Mac user, you can use a preinstalled video editing software called iMovie to edit your promotional video.

I'd recommend you to pick an online video editor, though. Unlike standard video editors that require local installation and high-end hardware to run smoothly, an online video editor works in your browser and is lightweight.

While a professional can find an online video editor useful, it's specifically made for non-designers, marketers, and just about anyone who wants to quickly edit videos for social media and the web.

Step Six: Add Music to Your Video

It's now time to add music to your promotional video. For an explainer video, the emphasis should be on the explanation that it offers.

In this context, the music is merely used to help make the explanation effective. The music simply adds to the explanation and takes a back seat.

When talking about your product, using upbeat, funky music can make the product seem easy to use, and when talking about the problem your product solves, using dramatic, suspenseful music can make the problem resonate with your audience.

You can automatically lower the sound of this background music — only when the narrator speaks — using a technique called sidechain compression (or ducking).

Where do you find music tracks for your promotional video? Premium Beat , Artlist , and MusOpen are a few sites that offer quality music tracks.

You can find thousands of premium, incredible-quality music tracks in Animaker's audio library. The music tracks have been categorized based on the types of videos you'd use them in, say an explainer video, or a video ad.

Or they’ve been categorized based on the kind of emotion or state you'd want to express, say fun, love, happiness, gloom, or sadness. This makes it easy for you to use just the right soundtrack for your video.

Once you add a music track to your video on Animaker, a fade-in/fade-out effect is automatically added. This effect gradually increases the volume at the beginning of your video and then gradually decreases the volume at the end of the video.

That's everything you need to know to create a promotional video all by yourself. Now go ahead and create a killer promotional video! If you're looking for an all-in-one video making tool to create one, be sure to check out Animaker .

Do you know any tricks or tools for creating engaging promotional videos? Let me know about them in the comment section.

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10 timeless promotional videos and what you can learn from them

What type of content do you primarily create?

Where traditional ads often rely on quick, creative messaging to sell a product, promotional videos focus on generating awareness and informing audiences by tapping into the strengths of video as a medium.

Promo videos are well-worth the investment to create as these versatile video assets can often be reused across your website, social media, emails, and ad campaigns.

The best way to learn how to create a powerful promotional video is by analyzing examples from successful brands. So here are some of the best promotional videos from over the years, along with tips to help you produce your own.

What is a promotional video?

A promotional video—or promo video—is a short video created to promote a specific product, feature, service, event, or offer. The goal is to capture a viewer's attention , generate interest, and prompt a specific call to action—whether it’s clicking through to a landing page, signing up for a newsletter, registering for an event, claiming an offer, or making a purchase.

Types of promotional videos include:

• Product demo videos showing how a product works and highlights key features
• Explainer videos summarizing complex services in a simple, engaging way
• Event/Webinar videos teasing what to expect at an upcoming event or share highlights from past events
• Tutorial videos explaining how to achieve a specific outcome using a product
• Testimonial videos featuring happy customers sharing what they love about a product  

And pretty much any marketing video with the goal of driving awareness and sharing information about a specific offering from a brand.

That said, let’s dive into some promotional video examples that prove why this content is essential in any video marketing strategy . 

10 promotional video examples you can learn from

1. apple: "shot on iphone".

Apple's "Shot on iPhone'' campaign focuses on the product's capabilities by featuring content created using specific iPhone features—in this case, Action Mode. 

This promo video combines elements of testimonial, demo, and tutorial videos, making it immediately relatable and authentic while conveying to viewers: “You can do this too.” 

Putting the iPhone in the hands of customers who are also “extreme camera operators”, Apple lets us compare what the final result looks like with and without Action Mode’s stabilization through a series of real world use cases.

2. Google: "Year in Search"

Google's "Year in Search" brings people together with a video about our collective experiences, emotions, and need for connection. 

Curating search trends that shaped a year under a single theme of personal change makes the everyday questions we type into Google seem all the more significant. The music and imagery act as an inspirational backdrop for what could easily have been a list of search trends, showing and not telling us how many of life’s big changes begin with a Google search.

3. Budweiser: "Puppy Love"

Budweiser's "Puppy Love" is a stellar example of harnessing storytelling, emotional engagement, and high-quality production to create a promotional video message that stands the test of time.

The Super Bowl ad was originally launched in 2014 and skillfully taps into universal emotions by showcasing a touching friendship between a puppy and a horse. This strong emotional hook engages viewers instantly and creates a positive association with the Budweiser brand.

The promo video also takes advantage of a tight narrative arc to share its message from the jump. Quick cuts and seamless transitions keep viewers invested, while the soundtrack pulls at our heartstrings. For a beer brand, this storytelling approach is far more impactful than just listing out features.

4. IKEA: "The Wonderful Everyday"

IKEA's "The Wonderful Everyday" campaign is a brilliant example of bringing brand positioning to life through video. The promo video elevates IKEA from a mere furniture retailer to a company that sees the magic of everyday life. This emotional connection helps people feel good about choosing IKEA for their home needs.

Skillful use of lighting, background music , and clever cinematography make the everyday items look extraordinary. This is a stark contrast considering the straightforward, no-frills style typically associated with IKEA.

Above all, the promotional video is relatable to a broad demographic—from young adults setting up their first home to older couples looking to downsize or update their living spaces.

5. Amazon: "Alexa Loses Her Voice"

Amazon's "Alexa Loses Her Voice" Super Bowl commercial nails the delicate balance of being funny while also selling the features of a product. 

The ad presents a worst-case scenario, ironically suggesting that celebrities like Cardi B and Gordon Ramsay could never replace Alexa. This clever framing not only entertains but also educates the viewer about Alexa's useful features in an engaging way. 

Humor combined with a star-studded cast made this promo video a hotbed for social media discussion, extending its reach beyond TV. The underlying message is clear: Alexa is irreplaceable, and its features are becoming as iconic as the celebrities who could never replace it.

6. John Lewis: "The Long Wait"

Though over a decade old, John Lewis's "The Long Wait" video is worth mentioning for its use of a timeless storytelling technique: setup and payoff.

The narrative structure sets things up with a young boy waiting impatiently for Christmas leaves you to assume it’s the prospect of getting presents. Various scenes marking the passage of time keep the viewer waiting eagerly along with him. The emotional payoff at the end where the kid can’t wait to give his parents a gift—which is a twist most of us wouldn’t see coming—leaves audiences with a warm feeling towards the brand. John Lewis is about more than just holiday shopping, but also the joy of giving.

7. Burger King: "Whopper Detour"

Burger King's "Whopper Detour" video starts as a typical fast food commercial, but quickly breaks the fourth wall to address the viewer directly with instructions to order a Whopper at McDonald’s. It’s jarring in the best way.

The video promotes a special offer to get a Whopper for only a penny if you order it through the Burger King app while near a McDonald's. This bold move is less about selling burgers and more about positioning Burger King against its biggest competitor in a tongue-in-cheek way, while also driving app installs and word of mouth buzz. 

The success of the campaign hinges on effectively at capturing attention and clearly explaining how to claim the offer, which this promotional video nails.

8. Audi: "Let It Go"

Audi's "Let It Go" ad is another example of emotional resonance through video marketing. This time with Maisie Williams singing the iconic song from "Frozen." 

The song choice isn't random—it's a metaphor for letting go of outdated technologies and embracing an electric future. The lyrics take on a new meaning for viewers as Maisie Williams drives past a closed gas station and other symbols of the old world. 

Together, the music and imagery cast Audi as a pioneer willing to let go of the past and embrace a more eco-friendly future.

9. Nike: "Dream Crazy"

Nike's "Dream Crazy" ad featuring NFL player Colin Kaepernickis a rallying cry for ambition, encapsulated by the phrase, "Believe in something, even if it means sacrificing everything." The promotional video is a montage of stories from athletes who have overcome many challenges, implying that Nike gear can help you push your limits.

Nike takes a bold stance by featuring a controversial figure, showing that the brand is unafraid to stand by its values. It’s more than an ad for athletic gear. It’s a statement about inclusion and not limiting your dreams to fit the mold.

This promo video takes Nike’s products out of the store and into the middle of broader cultural conversations with shots of various athletes pursuing their passion while sporting the iconic Nike swoosh.

10. Apple: "Welcome Home by Spike Jonze"

We couldn’t end this list without featuring yet another brilliant example of a promotional video by one of the best storytelling brands around: Apple. 

Its "Welcome Home" promo video, directed by Spike Jonze, is more art than ad. Apple uses intricate choreography and dynamic set changes to depict the transformative power of music played on the HomePod. No dialogue is necessary—the visuals alone convey the product’s impact.

This promotional video ad doesn’t just sell a smart speaker; it sells an experience and a feeling of joy. Apple masterfully uses the medium of dance and music to convey how the speakers can change a space and mood.

The sheer quality of the production—from the creative set designs to the flawless dance moves—elevates the Apple brand to new heights. It highlights Apple’s commitment to aesthetic and functional excellence, emphasizing those brand values as a talking point.

How to create a promotional video

1. choose your video editing software.

The right video editing software can turn even a screen recording or footage filmed on your phone into a professional promo video, especially if you want to go the DIY route.

Helpful features for promo video creation include: 

• AI transcription for generating accurate text transcripts of your audio and video content automatically
• Screen recording to easily capture your camera or entire screen while recording audio from your microphone or computer 
• Storyboarding functionality to plan and script your video in the same place you edit
• Stock media library for adding music, video footage, AI voices, sound effects, and images—most of which are free to use for commercial purposes
• Remote recording to conduct remote customer interviews and turn them into testimonial footage or voiceovers

Descript offers everything you need from a promo video maker, including templates, transitions, effects, voiceovers, collaboration features, and more in an AI-powered editor that’s as intuitive as editing a doc.

2.  Develop a script and storyboard around a clear narrative

Creating a compelling promotional video starts with nailing down your core message and intended call-to-action. Lay out a storyboard for your video idea to align your content with your overall product marketing strategy. 

Descript’s online video editor makes this process easy by offering a toolkit tailored to both beginners and experienced video editors. Scenes can be created with a simple forward slash (/) to break your video down into parts to make planning and editing your promo video easier.

3. Plan, shoot, and edit the video

Once you have a solid storyboard and marketing strategy, it's time to dive into the practical aspects of video production . 

Selecting the right locations, casting actors, and assembling equipment are crucial steps for creating a high-quality promotional video. While shooting, focus on the trifecta of great video content: good lighting, clear sound, and well-framed shots.

As always, film more than you think you need. The real magic happens in the video editing stage post-shoot.

The new Descript: A new way to make video. A better way.

Promotional videos FAQs

What makes a great promotional video.

A great promotional video holds your attention while relaying the brand's message. It connects emotionally, inspires action, and is short—the typical promo video is less than two minutes long. 

What are the benefits of promotional videos?

Promotional videos have many benefits and objectives, including:

• Increasing brand awareness
• Engaging viewers and customers
• Telling stories effectively
• Creating memorable viewing experiences 
• Increasing conversions 

How do you make a good promotional video?

The process to create a good promotional video is simple:

• Craft a narrative and storyboard
• Record your footage and voice overs
• Choose great video editing software
• Edit your video
• Share your promo video

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Promotional Travel & Tourism video template

The best way to entice your audience and promote your services is through a promotional tourism video.

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A Guide to Successful Video Marketing for Tourism Businesses

In this article:

Craft great tour videos to inspire your customers.

In the age of online visual content, video is a dynamic and hugely popular medium that can bring destinations to life, captivate potential travelers, showcase your tours and activities—and ultimately generate more leads and sales.  Video marketing may be just what your tour business needs.

Picture this: You’re on the couch on a dark, drizzly January afternoon planning your summer vacation online. You come across a video on YouTube that begins with drone footage providing a birds-eye view of a breathtaking sunset over a pristine beach. Next, you’re eating breakfast at a quaint café, before finding yourself in the middle of a lively shopping street. Then you’re kayaking along the coast as evening approaches, before the video concludes with a romantic dinner on a terrace with a view of the same sunset that wowed you at the start. “Yes! This is the type of vacation we want,” you think. You see the video is part of a series on a travel company’s YouTube channel, so you forward a link to your partner, inviting them to check out some videos. Meanwhile, you visit the company’s website to explore more of what they offer. 

This is an example of what Google calls an “I-want-to-get-away” travel micro-moment at the start of a typical travel customer journey, when people are dreaming of their ideal trip and looking for inspiration. A Google study found that 65% of travelers watch travel-related videos when thinking about taking a trip and exploring their options.

6 reasons video content is important for a tour company

Video marketing has become a transformative tool for travel businesses to inspire, engage, and connect with your audience. Here are five key reasons why video content should be a core part of any tour company’s marketing strategy:

• Provide a captivating visual experience: Video offers a multi-sensory experience, combining visuals, audio, and storytelling to create a more immersive experience than text. It’s an excellent way to capture viewers’ attention and make a lasting impression, especially at the discovery stage of their customer journey. It allows you to showcase the beauty of destinations, the fun and excitement of activities, and the variety of cultural and other experiences that await. 
• Connect with travelers: Travel is an emotional experience, and video has the power to evoke those emotions in viewers, especially when compared with static text and images. By showcasing the joy, awe, and wonder of travel, videos can inspire and motivate potential travelers to explore new destinations or try new things. Done well, video content can create an emotional connection and desire to be a part of the experience shown.
• Build trust and authenticity: Video marketing for tourism allows you to build trust by showcasing real experiences, genuine interactions, and authentic testimonials. By providing an inside look into your offerings, you can position yourself as a credible and reliable tour company—something that is crucial for many travelers at the decision stage. 
• Broaden your reach: Video content is highly shareable and has the potential to go viral. With the popularity of video-sharing platforms and social media, you can use video to reach a wider audience and attract new customers. 

• Explain important things clearly: Video can be a good tool for presenting important information for travelers in a clear and engaging way. For example, some airlines have now augmented the traditional pre-takeoff safety demonstration with a video (for example, Air Canada’s safety video ). According to a report by Wyzowl , 96% of people have watched an explainer video to learn more about a product or service.
• Build your competitive advantage: High-quality video content is a way to differentiate your company by showcasing your unique experiences, expertise, and brand identity. You can tell your stories, highlight your values, and communicate your value proposition in a compelling and visual way. Sixty percent of B2B and B2C marketers use video as part of their marketing strategy, according to the Content Marketing Institute .

Types of videos for different stages of the travel customer journey

Like all customer journeys, the travel customer journey includes three key stages. Let’s take a look at examples of the types of video content that can work at each stage.

Inspiration and awareness

Potential travelers are seeking ideas and exploring destinations. 

• Destination highlight videos: Showcase the best attractions, landmarks, and natural wonders of a destination, providing a visual overview of what travelers can expect to experience on one of your tours. For example: “Think you know Singapore” by VisitSingapore addresses misconceptions about the country.
• Travel “vlogs” and influencer videos: Collaborate with travel influencers or vloggers to create destination-specific videos that add an authentic and personal touch. These videos offer an insider’s perspective, sharing experiences, recommendations, and hidden gems. For example, “A little surf fun” by Sonia’s Travels with Travel Mexico invites travelers on a Mexican vacation with her.

Consideration and evaluation

Potential travelers have narrowed down their options and are evaluating different tour companies or destinations.

• Tour and activity highlight videos: Showcase specific tours, activities, or itineraries to give viewers a glimpse into what they can expect. For example, G Adventures’ “Virtual tour of Mount Kilimanjaro” video provides an overview of an iconic trek.
• Testimonial and review videos: Create videos with real customer testimonials and reviews to provide social proof and build trust. For example, TCS World Travel created a testimonial video about their private jet travel experience. 

Decision and booking

It’s decision time, when potential travelers are hopefully ready to book. 

• “Why us?” videos: When making a final decision, many people look deeper at the companies they are thinking of booking with. A “Why us?” type video can give people a final nudge toward your company by showcasing what makes you different. For example, G Adventures’ “Why go with G Adventures?” video focuses on making a deeper connection with potential travelers.
• Limited-time offer and promotional videos: Create a sense of urgency by highlighting limited-time discounts, early bird offers, or exclusive deals to encourage potential travelers to take immediate action. For example, Travel Australia’s “Be the first” video invited New Zealanders to travel there first.

Storytelling techniques for engaging and memorable videos

Effective storytelling is the backbone of engaging and memorable videos. Here are a few ways to grab and hold the attention of viewers:

• Create a narrative: Develop a narrative arc that takes viewers on a journey, starting with an enticing hook, building up the excitement, and culminating in a satisfying resolution. A compelling story with relatable characters and emotional moments will leave a lasting impact.
• Showcase authentic experiences: Highlight real travelers and local guides, showcasing authentic interactions and genuine emotions. This humanizes the experience and establishes a connection with the audience, making the video relatable and trustworthy.
• Leverage stunning visuals: Capitalize on the beauty of destinations by capturing visually striking shots. Showcasing breathtaking landscapes, vibrant cultures, and unique activities will transport viewers and inspire them to explore the destination themselves.
• Keep it concise and engaging: Attention spans are short, so it’s important to keep videos concise and engaging. Engaging videos are more likely to be shared, commented on, and liked, leading to increased engagement, brand awareness, and potential bookings.

Quick start guide to creating your first tourism video

Ready to have a go at creating your first tourism marketing video? Here’s a quick guide to getting started:

• Define your purpose: What is the goal of your video (e.g. to inspire, educate, or showcase your offerings)? Clarify your target audience and the key messages you want to communicate.
• Plan your story: Develop a short script or storyboard that outlines the narrative, visuals, and key scenes. Consider how you want people to feel and what you want them to do.
• Capture engaging footage: Use a high-quality camera, smartphone, or even a drone to capture the footage you need. You can also incorporate still photos and graphics. 
• Edit and enhance: Use video editing software or apps to create your final video. Add captions and music to bring the footage to life even more. Keep it short; 30 seconds (or even shorter) to two minutes long is a good length. Focus on the most compelling aspects of the destination or experience.
• Add a call-to-action (CTA): Guide viewers toward a desired action, such as visiting your website, social media channels, or booking platform to learn more or book. You can also invite them to subscribe to your newsletter or mailing list.
• Optimize for distribution: Choose the platforms and channels that align with your target audience and marketing goals, e.g. Instagram, YouTube, Facebook, etc., and optimize your videos for each specific channel. 
• Amplify your reach: Use the power of social media, email marketing, and strategic partnerships to broaden the reach of your videos, and maybe even go viral. 

After you have created your video and released it to the world, don’t forget to measure its success and impact. Monitor metrics such as views, shares, likes, conversions, and customer feedback to gain insights into what works and what needs to be improved.

HubSpot found that 85% of consumers want to see more video content from brands. The ease of production and lower cost of producing videos in recent years has made video one of your most powerful tools. There’s no better time to channel your inner Stephen Spielberg and produce the video content your customers want.

Written By | Rob Mathison

Rob Mathison is a Vancouver-based freelance writer focusing on tech, travel, digital marketing, and education. He is a co-author of The Complete Resident’s Guide to Vancouver.

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The Easiest Way to Make Event Promotion Videos (with Examples)

We show you a simple, effective, and affordable way to make and share an event promotion video that can boost ticket sales and build anticipation..

Steve Norall • July 05, 2023

The best event promotion videos create a sense of anticipation around your event, help people to imagine themselves there, and of course create urgency that prospective attendees should register right away.

Vocal Video makes it easy to create event videos that sell the experience — just take it from Will Curran, founder of Endless Events :

Here, we’ll show you the easiest way to make informative, shareable, and professional-looking event promotion videos, including…

• Boosting event registrations with a preview video from your speakers, organizers, or keynote presenters
• Gathering testimonials from your attendees to make recap videos to market your next event
• Using Vocal Video’s game-changing Kiosk Mode to capture the atmosphere as people record their experiences during your event
• Sharing your event promotion videos in beautiful galleries across your marketing channels to get the highest return on your investment.  

We’ll also provide video examples from our users to show how our industry-specific promo video templates, themes, and automatic video editing features make event promotion videos fast, simple, and affordable to produce at every point in your marketing plan.

Try Vocal Video with a free account and start making event videos today — no credit card required.

How to Make an Event Promotion Video in 3 Steps with Vocal Video

The biggest advantage of using Vocal Video to make event promotion videos is the extra information and emotion you convey by showing stories from real people who experience your event for themselves. This puts Vocal Video event testimonials head and shoulders above slideshow-style videos with static text and photos.

The best part? Vocal Video is just as quick and easy to use.

1. Gather Stories From Your Past Attendees or Speakers

To make an event promotion video , start with short videos from your community. With Vocal Video, you can upload clips you’ve already recorded or use our platform to build a video collector and ask your attendees to record their testimonials .

If you’re starting from scratch, log in to your Vocal Video dashboard and go to 'New Video Collector' . From there, you can choose from 46 video collector templates , helpfully organized by type.

There are four event-specific templates covering:

• Event Speaker Videos
• Event Attendee Testimonials
• Sponsor Testimonials
• Event Awards

These templates come with preset questions designed to get top-quality answers from your respondents.

Once you’ve chosen a template, click 'Use This Template' to start customizing it for your own audience. You’ll be able to write a welcome message, tweak the suggested questions, and decide what information to ask for on the attribution page (in your finished video, this will tell the viewer who they’re watching).

Users on a Pro pricing plan also get a custom call-to-action button on the final page of the collector. For conference or event organizers, this is a great opportunity to link to your booking portal, website, or mailing list to encourage people to come to your next event.

Throughout the process, you’ll be able to see a live preview of your collector on the right side of the dashboard. Once you’re happy with how it looks, go to 'Get Responses' to generate the URL you’ll need to share your collector.

This will let you…

• Send a link to your video collector by email. This will make it easy for your speakers to record a preview video before the event on their own schedule. They won’t have to download any software, and they can record as easily from their smartphone as from their laptop.
• Post the link to social media. For example, if you want the people who followed you on Facebook, Twitter, LinkedIn, etc., to record their thoughts about what made your event special.
• Link to the collector from your website for what we call "always-on video collection". This lets your audience record a testimonial whenever they’re ready.

When someone finishes recording their testimonial, we’ll send you an email notification so you can start the next simple stage of the process.

2. Edit Your Clips

Every video your audience records arrives in your Vocal Video library automatically edited and ready to share — that’s why we call it “automagic editing”.

Thanks to the attribution, question cards, and automatically generated subtitles for the voiceover, these videos are engaging and easy to watch with or without sound, which makes them perfect for sharing on social media platforms, your website, or anywhere else you touch base with your audience.

The design elements added to your video are decided by the brand elements you define in your video collector and the information you ask the respondent to provide. They include…

• Music from our library of licensed tracks — choose anything from “Epic Cinematic” to “Soft Inspiration” — or even upload your own track.
• Dynamic transitions and animations to catch and hold the viewer’s attention.
• Colors and a logo to reflect your brand identity throughout the video.

You can see these features in action in Heather O’Donnell’s testimonial video, where she talks about how easy it is to use Vocal Video testimonials in multi-channel event marketing:

With our automagic editing process, every testimonial arrives in your library as a professional-looking video that’s ready to share. There’s no need to download your clips to an external video editor and you won’t need any professional video production software , equipment, or expertise.

If you want to tweak any of your clips, Vocal Video takes the effort out of the video creation and editing process. Use our tools to…

• Choose a new Theme to change the look and style of the video
• Adjust the typography, including the colors and font
• Trim the length of the clips
• Switch between portrait, landscape, or square aspect ratios
• Edit the subtitles for clarity
• Change the order of the question cards and clips
• Choose the thumbnail for the video

And, if you go to 'Add Scene' within the editor, you’ll be able to insert clips from different respondents — or footage from your event — to create a highlight reel from multiple speakers or attendees.

3. Share Your Finished Video

With Vocal Video, it’s just as easy to share your event promotion videos as it is to make them. This makes Vocal Video the ideal solution for people who want to market their events across different platforms.

Within the Vocal Video dashboard, you’ll be able to …

• Generate an embed code to add the video seamlessly to any website or blog page. Just go to any of your published videos, click 'Embed' , and copy the code we generate for you.
• Get a URL to share on social media, in your email marketing, or with a QR code. This URL links to a public Vocal Video page that includes your video and a transcript. If you set the page to public, it can be crawled by search engines to increase the chance of your video appearing when people search for your upcoming event.
• Share the video on Facebook, Twitter, and LinkedIn with just one-click. This is helpful whether you’re using video marketing for a conference, virtual event, webinar, or industry event.

• Download the video to upload it to more platforms like Instagram, TikTok, and YouTube to extend your reach and increase views.

For a further intro to collecting, editing, and sharing — including explainer videos and tutorials — visit the Vocal Video Help Center .

Whether you want to give people a taste of what’s to come at your event or show your wider audience what they missed, Vocal Video is the easiest way to make an effective, memorable event promo video.

Now, let’s look at some ways to use Vocal Video testimonials at every point in your event marketing strategy, with video ideas for inspiration.

How to Make a Preview Video to Promote Your Event

Hearing from your speakers, performers, or event sponsors is a tried-and-tested way to pique the interest of your audience and industry.

For example, The Product Marketing Alliance uses Vocal Video to record teaser videos from their conference speakers:

As well as sharing this video content online, they use the transcript to generate a blog post for their content marketing channels and increase the number of people who know about their event.

The process for making these versatile marketing videos is very simple.

• First, build a video collector, asking the speaker to introduce themselves, give a summary of their expertise, and speak about what makes your event unique.
• Then, send the collector to the speakers. Remember, you can also generate a personalized link, which sends the collector with the respondent’s name and details already filled out on the attribution page.

• Finally, edit and share the video. Make sure to add a text scene with language in your email as to how your audience can book their tickets.

Preview videos can be an especially powerful part of your video strategy because they can  increase conversions on your website’s event page. You could also share them in the informational messages you send in the run-up to the conference to build anticipation and encourage people to recommend your event to their friends and colleagues.

How to Make a Recap Video

If you market annual events, recap videos can be a powerful tool. This type of video is a chance for people who attended your event to share what they learned or enjoyed once they’ve had the time to reflect on their experience.

For example, in this video recorded after the ACCP annual conference, Otito Iwuchukwu praises the inclusivity and diversity of the event and reassures pharmacists at every stage of their careers that the meeting will be valuable for them:

When you want to make a recap video or highlight reel, you can send your video collector to the people who attended your event. We even suggest a 3-touch email sequence that’s proven to increase the number of responses you get. When you’re editing your video, be sure to add a final slide thanking the attendees and showing the viewer how to book tickets for your next event.

Recap videos can be especially powerful if you share them on social media. People who attended your event want to look for themselves in the footage, and the videos can also inspire people who missed out this year to book in advance for next time. Recap videos give you a great return on investment because you can reuse them throughout the year alongside preview videos.

Use Vocal Video Kiosk Mode for Effortless Video Collection from Your Events

If you have a pro or enterprise plan with Vocal Video, you can use Kiosk Mode to capture testimonial videos from your event. Unlike a standard video collector, Kiosk Mode allows you to record testimonials one after another on the same computer, iPhone, or Android device. This lets you collect video footage to capture the atmosphere of your event and show just how many people are involved.

Check out this carousel of event testimonials from the American Lighting Association’s annual conference, collected using Kiosk Mode:

How to Use Kiosk Mode

To enable Kiosk Mode, open your video collector. On the left-hand side, go to 'Settings' , choose 'Advanced' , and switch Kiosk Mode to 'On' , as shown below.

This makes two important changes to the collector: It sets it to run in a loop and it changes the call-to-action on the thank you page.

Now, when one person has finished recording their video, they tap 'Done' and the collector automatically resets for the next person. The collector will also reset if it’s inactive for more than 30 seconds, which means you can collect testimonials from your attendees without supervising the booth.

Kiosk mode will also automatically default to full-screen mode to make things easier for your respondents, enable your device’s camera and microphone permissions, and record a test video to check you’re happy with the results. You’ll then be able to add an extra light or external microphone, if necessary, to account for darker or noisier conditions where you’ll be recording your video content.

All the responses will be sent to your library where you can then add them to a carousel or highlight reel.

It’s so quick and easy to create a video that you could share multiple videos from. For example, the first day of your conference with the audience who are watching the live streaming from your event. This can encourage more people to watch the rest of the talks that you’re planning to put online.

Bonus: Display Videos in Galleries to Suit Every Page of Your Website

Testimonial galleries from Vocal Video are one of the best ways to enhance your event marketing. If you want to show off several testimonials or preview videos, you can choose from five gallery options to suit the number of clips you have and the way that you want your website visitors to interact with your page.

Each of these gallery options works for clips collected with Kiosk Mode or a standard video collector, and they’ll all give you a public Vocal Video page URL to share and an embed code to use on your website.

To build and share a gallery, simply navigate to the 'Galleries' tab of your dashboard and click 'New Gallery' .

Choose the gallery style you want, then go to 'Add Videos' to populate the gallery with your published videos. You can drag and drop the clips until you’re happy with the order, play with the design elements, or use our suggested featured quotes and preset layouts to complete your gallery in minutes.

Find out more about how to build galleries and video cards in Vocal Video .

Carousels and Slideshow Galleries

Carousel and slideshow galleries are great for displaying 3–9 videos, like this Kiosk Mode carousel from Cartessa on a public Vocal Video page :

Because of their horizontal format, carousels and slideshows are easy to add alongside the other information on their homepage, landing page, or event booking page. Vocal Video users often place testimonial carousels near the bottom of the pages as convincing social proof that encourages the visitor to follow the call-to-action.

List Galleries

In contrast, a list gallery is a good format to choose if you want to show your event promotion videos vertically and encourage your readers to keep scrolling to the bottom of the page. Vocal Video users often keep their audience engaged by alternating the side where the featured quote appears, like this list gallery for upcoming the AAOS Conference .

Wall of Love and Grid Galleries

A wall of love is an effective way to convey just how many people have benefited from your event. The difference between a grid and a wall of love is the layout.

A grid is more orderly, like an Instagram or YouTube page, whereas a wall of love (like this one from Women in Educational Leadership ) uses video cards of different sizes to create a mosaic effect.

Vocal Video: The Easiest Way to Make and Share an Event Promo Video

When you need to promote an event, Vocal Video is an all-in-one platform for building informative, attention-grabbing, and shareable videos that inspire FOMO and drive registrations for your event.

With Vocal Video, you can…

• Collect video clips from your speakers to give a teaser of what will happen at your event.
• Build clean, modern highlight reels that recap the authentic experiences of your attendees.
• Share your event promotion videos effortlessly across marketing channels to expand your target audience.

To find out just how quick and affordable it can be to make a promotion video for your next event, create your free Vocal Video account today.

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Promo Video Ideas For Travel Agencies

If you’re wondering how you can create a promo video for your travel agency, then you’ve come to the right place! 

Below, we’ll dissect two promo video examples , which you can use as inspiration to help you create your very own branded promo videos. 

Let’s take a look at our first example. 

Travel Agency Promo Video Ideas

Our first travel agency promo video example is animated. And even though it’s only a generic promo video that any travel brand could use, it still manages to highlight travel in a fun and lighthearted way. 

For instance, the video starts out by engaging the viewer, asking what they’re up to this summer. 

Then, the video shows various travel destinations, such as Paris, Egypt, Mexico, and the Vatican City. 

One important factor to note is that the video not only highlights luxury travel destinations, but it also takes the time to explain what the brand does and how they can help. 

This highlights the customer benefit, which is crucial to always include when crafting promo video content for your brand.  

Finally, the video ends by engaging the viewer once more, practically urging them to book a flight for their next vacation. 

Precisely the type of strong call-to-action that every good promo video should include. 

Promo Video Marketing For Travel Agents

Next, this travel promo video by Haltrip is yet another perfect example of how you too can create stunning, attention grabbing promo videos for your brand. 

Unlike our first example, this promo video starts out with a bit of basic animation showing different travel destinations around the world. But then, the video zooms in and specifically highlights travel and vacations in the Maldives. 

They say that a picture is worth a thousand words. If that’s true, these stunning HD shots of Maldives’ breathtaking beaches and awe-inspiring ocean vistas are worth a few million words. 

The video lets the destination’s tropical beauty do most of the work. But the video is put together using a series of quick cut shots, which allows you to take in as much of the destination as you possibly can through a video.

Finally, and one of the most important promo video marketing tips to remember, the video ends with the branding, which leaves a lasting impression on the viewer. 

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The Complete Guide on How to Promote Tour Packages Online

By Breanna Lawlor

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As an experience provider, sharing what makes your tour worth booking is all in how to promote your tour packages online. 

As more travelers explore available tours and activities online, it can be challenging to know where to focus your efforts. You’ll need to meet your future customers where they’re at which means being able to connect with them on the fly, in their social feeds and via their mobile devices. 

While your tours might be amazing, the struggle is real with learning how to turn your tour promotion ideas into real live bookings.

How to promote tour packages online 

Marketing travel packages starts with knowing your target audience. If you can create buyer personas or define who your target customers are, it’s easier to connect with what guests want in real life. 

Start by taking a look at your audience’s demographic. Are you attracting the 55+ or are you focused on attracting millennials? 

Your target audience type will affect which tour promotion ideas will work for your business. For instance, older travelers might be more inclined to go on Facebook, Youtube and view tours through OTAs. 

Instead, if you’re directing your attention towards a younger demographic, it might be worth establishing a presence on social media channels like Instagram and TikTok.

Define your goals when marketing travel packages 

Before marketing travel packages online, one of the first things you need to do is decide on your goals. 

As a tour operator, a few focal points should be to increase your revenue and inspire guests with incredible experiences. Sounds simple enough, right? 

It’s easy to get caught up with having too many options. Thankfully, marketing travel packages is all about sharing the benefits you provide to your guests. And luckily, as a tour professional — this is an area you’re already well-versed in. 

Sure, creating a memorable tour is likely at the top of your list, but there are ways to attract the right type of guests and it all starts with how you inspire guests to book with you. 

To minimize feeling overwhelmed with how many online options there are for which to promote and sell your tour, just start with one or two that you find easy to navigate. Selling tours to travelers means you’ll likely switch up your strategy a few times per year to see which tour promotion ideas stick.

What’s included in promotional tour packages 

You have to get comfortable with sharing what makes you an awesome tour business. Guests can only book if they know you exist and they need you to walk them through all of the steps to make this happen. 

In the digital age of researching and planning trips online, guests crave human connection. Your website acts as a direct line of communication and inspiration. This allows you to provide travelers with a sense of confidence along with key information that helps them to book.  

Look at promoting your tours as a way of informing future travelers that you have what they want. Start by asking a few questions like: 

• Do you want guests to book more than 6 months in advance?
• What type of guests do you enjoy the most?
• Do you prefer direct bookings or prefer having an OTA promote your tours? 
• Are large groups your jam? 

To further maximize your promotional efforts be descriptive and visual when promoting your tours online. Weave in reviews and quotes from customers so future guests can easily imagine themselves immersed in the same experience. 

As a result, you can hone in on marketing travel packages with ease. So, if guests book what you offer — congratulations, clearly customers believe that your tour promotion ideas are compelling.

Later in this post, we’ll share the different opportunities and you can choose which platforms work best for your business. In other words, we’ve got you!

Strategies for marketing travel packages 

With more travelers booking online, you can increase your reach to prospective customers by promoting your tours online as well.

When marketing travel packages, you’ll want to hone in on describing what guests will get out of the experience. Treat your website visitors like future guests. Sell your tours with descriptive offers and enticing photos to inspire travelers to book.

Lower prices tend to lead to higher volume bookings. While raising prices means a heightened expectation for the quality of the experience. You’ll find that certain seasons will yield better results depending on how you tackle marketing travel packages.

Let’s say, for example, that you invest 10% of every booking into your marketing budget. This might lead to an increase in direct bookings through your website. The alternative is to publish and promote tour packages online with destination marketing organizations or DMO’s.

As you evaluate how to market travel packages, make sure you are speaking to the guest’s core desires. Ask yourself: 

• Is the customer looking for a deal because they’re booking off-peak or shoulder season?
• Are your trips designed for families? 
• Does your tour or activity suit group bookings?
• Can you incentivize guests to stay longer with a tiered pricing strategy ?
• How do you feel about last-minute discounts? 

As a tour operator, you may be looking for ways to encourage more guests to book once-in-a-lifetime experiences. And your seasonal marketing strategy should be centred on trying to remain front of mind for future guests.

In addition, as travelers find themselves daydreaming about beach vacations, you can entice them with travel tuesday deals . Some tour operators are motivated to book in advance. This is how an early bird pricing strategy can encourage guests to book early and get a better deal.

Marketing travel packages can target people dreaming of their next trip along with eager travelers already in the midst of planning. In this new-age travel industry, customers expect to be able to book 24/7. But, how do you discover which promotions work well with your audience? 

Here are some tactics for how to promote your tour packages online with easy-to-use marketing tools: 

1. Build an amazing website

If you can create a website you believe someone from age 8 – 80 can use, you’re off to the races. Include big buttons with easy-to-find calls to action. Think of it as a map, and you’re the guide. The goal of your website should be to present enough information that site visitors feel excited, informed and ultimately, ready to book.

One of the best ways you can support your customers in making a booking is by making your website user-friendly. As a result, customers will appreciate the simplicity of booking directly through your booking system. 

In addition, ensure your pricing is set to encourage people to book through your website. People will be more inclined to book through you if they believe they are getting the best price. As the tour operator, not having to pay an extra 10 – 30% in commissions to OTAs means better profit margins for your tour business.

2. Start blogging (even if it’s a handful of photos) 

Think of some of the most common questions guests ask. Inspire visitors by openly sharing your knowledge and thinking about the types of questions you’re commonly asked by guests. 

By educating visitors you’ll automatically give the impression that you care about guests and their experience. A blog also enables travelers to learn more about different activities and tours before booking.

Blogging regularly with, useful content can help with SEO which allows more people to spot your business in a search. Google appreciates fresh content and so do your visitors which is why your website acts as an accessible and valuable marketing tool.

Plus, as you publish more posts, the internal linking will help boost your search rankings. Blogging demonstrates that you’re excited to share what sets your tour business apart and want to have a personal connection with your guests. 

3. List and maintain your business on Google

On your Google Business listing, include the tours and activities you offer, along with your correct location. It’s also a smart idea to include a few photos on your Google business listing so guests can tell what you offer from a quick glance. Since Google favours active businesses, you’ll want to keep a close eye on what comes up when guests find your tour business online and always respond to reviews.

4. Be social 

Some tour operators find success with highly visual and short-lived platforms like TikTok when exploring ways of selling tours.

Establishing a social presence gives your tour business brand authority which supports your marketing efforts. While influencers previously dominated social media, now there’s more value in creating personalized interactions with regular guests. Assume all of your customers are VIPs and your treatment will be reflected in their reviews of your tour business. 

Travelers and social media users love contests. In fact, these promotions spread like wildfire and can increase your following overnight. And while they don’t take an intensive amount of resources to produce they can be short-lived in the spotlight. 

Create a contest or giveaway that motivates your audience to follow your tour business, like and share. It’s one of the easiest ways to get more eyes on your tour business and expand your marketing reach. 

5. Explore Facebook ads

Facebook ads allow you to promote your tour packages online based on specific targets, set demographically and geographically. With a photo or a short video, a Facebook ad is designed to attract your target audience with a call-to-action directing visitors to your website.

For more insight, check out this Tourpreneur article on whether Facebook ads can help you sell more tours , compiled from a study of over 1600 different Facebook ads.

Ensure you have a Facebook page with your business listing so visitors can connect and book directly, without leaving the platform. 

6. Challenge yourself to share photos

Photos are one of your strongest assets when it comes to marketing travel packages. It’s easy to see why photo souvenirs are so popular — they are a timeless capture of a memorable experience.

Both photos and videos help travelers to determine whether the experience is right for them. People are drawn in by visuals which create an emotional connection to the experience.

7. Dive into YouTube Videos

YouTube videos are designed to act as long-form content, meaning anything beyond 30-60 seconds. Consider this platform useful for educating and allowing your audience to get to know you. Providing helpful content with short videos is another method of promoting your tour business online since videos can also help boost your search rankings.

8. Take an interest in Instagram 

Brand authority matters when marketing your tours. People will naturally gravitate towards tour operators who are active and open on their social media. This is a driving force behind the success of influencers on the platform. 

By giving a sneak peek into their lives, they inspire people to explore and take action. They want to know what they can expect when they book an experience. This is where you can bring your tour promotion ideas to life. 

Social media users appreciate first-hand guest experiences, so this is one of the most valuable tools for marketing travel packages. Plus, when guests share their experience on social media with a photo, you can reuse some of their positive feedback along with photos to help inspire future guests.

9. Stake a claim on TikTok  

When it comes to short-form videos, travelers are looking for eye-catching and inspiring content. See what kind of engagement you experience if you dedicate an hour per week to sharing some behind-the-scenes videos.

The tour businesses that are looking at marketing travel packages in creative ways are winning out. While you might think there’s no point in sharing some videos on Instagram, people appreciate real, unscripted videos. If you can highlight your personality and demonstrate that you care about your audience, followers will feel more compelled to connect with you.

10. Develop partnerships

With no shortage of options for publishing your tours, you’ll want to focus on what works best for you. One of the biggest benefits of promoting tours through online travel agents is the increased visibility for your tour business. With massive marketing budgets and millions of visitors per month, why not take advantage of getting in front of more of your target customers? 

Another way of increasing your bookings by promoting your tours is through partnerships with local businesses and hotels. You’ll also find 10 of the best places to promote your tour in this Tourpreneur article. 

Different tour promotion ideas 

By using keywords that people are searching for in specific locations, your tour company can populate higher in search results. 

Digital marketing has transformed the way travelers explore, plan and book their trips. This is why why photos/videos are vital to your success, because they trigger they emotional side of trip-planning. 

When it comes to strategies for your tour promotion ideas, you’ll want to explore what works best for your business. For instance, hotels use a whole range of pricing strategies to book up their rooms. And, some of these tour promotion ideas work just as well for tour and activity operators.

Consider using group pricing in marketing , where customers can enjoy a better person-person rate with more guests on the same booking. This also works in your favour since you can book up tours quicker, with a more close-knit group. 

In addition, as you approach the festive season, gift card campaigns are an easy way you can increase revenue. Plus with Checkfront as your booking software, you can enable customers to purchase digital gift certificates, making it a perfect option for holiday gift ideas. 

Successfully selling tours online to your audience means clearly communicating the value-added experience guests can look forward to. 

If you’re having a challenging time costing and pricing your tours, check out this downloadable Tour Operator Costing Sheet that helps you estimate sales and look at your profit margins.

Final thoughts

It’s worth exploring a few creative options with your tour promotion ideas. Besides, marketing travel packages might look different each season, depending on your tour business.

Give yourself the freedom to explore a few tactics at a time. This might look like focusing on one social media platform while investing in detailed tour descriptions and quality photos on your website and OTA of choice.

Promoting tour packages online will help sell more tours to your target audience. Be candid, honest and helpful, and your guests will value what you have to offer.

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Tips on achieving the best promotional video for a Musician, DJ, Band or Entertainer

At Showbott Entertainment, we see hundreds of promo videos for our artists and potential acts every week. We’ve also got thousands of great promo videos for you to watch on our site! But we often get asked the question, what makes a good promo video for a musician, band or DJ? In this blog, we try to highlight some of the key things a musician should consider in order to end up with the best looking (and sounding) product.

When a potential customer is looking to book a musician, band, DJ or entertainer for their next event, it’s not always possible to see the artist performing live before making a final decision. So, the next best thing is to watch a promo video or two showing off what the artist can do and give a true reflection of how they sound whilst performing.

The key here is realism . Whilst music videos like Shinigami Eyes by Grimes might be an impressive visual spectacle, they don’t give you much idea of what a Grimes gig might look and sound like…

Customers would much prefer to watch a true representation of the product you actually offer than be disappointed when you perform at their event. One of the easiest ways to achieve this is to capture live footage from previous events. But as we all know, a quick mobile phone video or GoPro capture isn’t going to look or sound as impressive as if you were standing there watching the artist perform.

FUNHOUSE TRIO LIVE

WILD STEED LIVE

Live footage is incredibly useful to the customer and shouldn’t be overlooked – but is there a medium ground between shaky mobile footage and the artistic creativity of the Grimes music video…Here are Showbott’s top tips to achieving a successful and high converting promo video.

CHOICE OF VIDEOGRAPHER:

This is crucial – and shouldn’t just be a friend of the band or someone’s aunty with a DSLR because they’re available or cheap. A good videographer will see things that us mere mortals don’t; and utilise them in your promo video. Perhaps it’s the angle of where you setup and perform, use of lighting, extracting more energy from the performers etc.

You need to be comfortable performing in front your videographer and willing to take direction from them. You have employed them for their expertise after all. If you’d like more direction from them during a shoot, then don’t be afraid to ask for this – and discuss your artistic vision for the video prior to arriving at the shoot as it might dictate choice of equipment, lighting or even time of day.

During the same video shoot, other aspects of the venue were utilised in the final videos to increase the artistic element, whilst still largely focusing on the performers.

Always be sure to check out what equipment your videographer can bring to the shoot too…perhaps they have Gimble for super-steady close up shots (like the one shown here in the Emerald Skye shoot below) or different lenses to capture wider shots.

The equipment used during a shoot can completely change the final output of the video and clarifying this with your videographer beforehand is vital to achieving the same end goal. You also need to consider whether want it to be a live performance? A story-based video? Something else entirely?  

The type of venue will also dictate the kind of music video you can make. An acoustic singer/songwriter might want to film in an intimate setting like a coffee shop or living room. A rock band might want to film in a larger venue like a club or stadium. And a DJ might want to film in multiple locations like a club, festival, and/or beach party. Once you’ve decided on the type of venue, it’s time to start thinking about the look and feel of your video.

Are you going for a high-energy video with lots of quick cuts? Or are you going for something slower and more relaxed? Do you want to feature your performance front and centre, or do you want to focus on the crowd reaction? These are all important questions to answer before you start filming.

Once you’ve got the logistics figured out, it’s time to start thinking about the actual shoot itself. If you’re working with a professional videographer, they’ll be able to help you with things like lighting and camera angles. But if you’re filming yourself or working with someone who isn’t as experienced, there are still some things you can do to make sure your video looks great.

First and foremost, pay attention to lighting. Natural light is always best, so if possible, try to film during the day or in well-lit rooms. If you’re filming outside, make sure the sun is behind the camera so that your subjects aren’t squinting into the sun. And if you’re filming indoors, try to avoid using fluorescent lights which can give your video an unnatural green tint.

Next, think about your framing. When filming people, it’s always best to have them fill up at least 60% of the frame. This will help ensure that they’re easily visible and that viewers can see their expressions clearly. And when filming musical performances, be sure to get some close-ups of instruments and hands as well as wide shots that show the whole stage/room.

Some venues allow Haze/Fog machines, which is great way to add some character to a venue and improve the lighting on offer. Just be sure that your haze machine doesn’t set off any smoke detectors and check with the venue if this allowed before firing one up!

If you’re not taking footage from a live gig, have you considered whether you invite an audience along to the video shoot? This may help to inject some energy into the room, give the performers a crowd to bounce off and adds another visual spectacle into the video shoot. Incentives for attending the shoot could vary but consider why an audience might want o come along and watch a video shoot in production.

What will you wear for the video? Will there be multiple costume changes? Is this reflective of what you would wear to perform at a typical gig? Are you planning to keep the clothing casual or are you going to dress to impress? There are all things that need to be decided before the shoot. If there are multiple members, do you coordinate with one another or are you intentionally dressed in different styles/colours. Remember to consider the colour of you lighting and backdrop against what you wear and make sure that you can be seen clearly (if that’s what you’re going for)!

CREATIVITY AND EFFECTS

Your promo video doesn’t have to be complicated or expensive to look great. With some creativity and careful planning, you can film an engaging visual story that highlights your artist’s unique style and personality.

Consider using creative camera angles and shots to add interest to your footage. For example, you could film close-ups of the artist’s hands playing their instrument or wide shots that capture them performing against an impressive backdrop. Slow motion footage can also look effective in musical promo videos – just make sure it fits with the tone of your artist’s music.

With so many filters out there today on Tik Tok and Instagram, alongside video creation software like Final Cut – it’s easy to get carried away with effects. Whilst these might take a promo video from looking good to great , just consider the realism factor and whether what you’re adding in post-production detracts away from the performance you give during the video.

Finally, make sure your audio is as good as it can be! Are you recording your music before the video shoot and miming on the day, or will you record audio at the same time as you shoot – one consideration here is the extra setup time and the extra equipment required to capture suitable audio. Will this look messy in your video shoot or can you factor it in to the look of the video itself?

This is especially important if you are filming live music. Be sure to use high-quality microphones and get them as close to the source as possible. If you’re filming in noisy environments like bars or clubs , try using lav mics which can be hidden under clothes and reduce background noise.

Like with so many things with marketing, it comes down to how much you can afford. Of course, budget is always a consideration when planning any shoot. And it’s especially important when choosing a venue because some places can be very expensive to hire. If money is tight, then you might have to get creative with your choices. Maybe there’s a local park or community centre that would work well for your purposes and won’t cost an arm and a leg to use.

THINK ABOUT LOGISTICS

Another thing to keep in mind when choosing a venue for your music video is logistics. Can the venue accommodate your shoot? Do they have enough power outlets? Are there restrictions on noise levels? Will you be able to bring in all the equipment you need? These are all important questions to ask before signing on the dotted line.

Making a great promo video doesn’t have to be complicated or expensive – but there are definitely some things you’ll want to keep in mind if you want your video to look professional and polished. By following these tips on everything from choosing the right venue to getting great audio, you’ll be well on your way to making a promo video that sounds as good as it looks!

7 Genius Music Promo Video Ideas & Templates

*This article may contain links to affiliate products & services. We have reviewed these services to try and ensure the highest quality recommendations*

Written by Ramsey Brown.

Let’s face it — social media has completely dominated the way we access and consume information. Recent studies have found that on average, global internet users spend roughly 2 ½ hours on social media sites every day. Although I personally find that number a bit alarming, the business side of me also sees those stats as a huge marketing advantage for companies and artists alike. 

It’s hard to ignore the influence that social media has on the world and on our everyday lives. Specifically in regards to the music business , being present on multiple different social channels is now almost a necessity for artists looking to make it big in the industry. While the average individual uses these platforms to stay connected, informed, and entertained — businesses leverage the power of social media to drive awareness, achieve growth, and develop their brand image. 

For musicians, fan engagement is one of the most important aspects of a lasting and sustainable career. With so much new music and fresh artists constantly on the rise, it’s crucial musicians work to keep the attention of their current audience. In the social media dominant world we live in today, content is the key to captivating the public’s interest around your music. 

However, things have drastically changed and attention spans have become much shorter than once before. For an artist looking to develop their brand and build a fanbase, solely uploading still photos to social media just isn’t enough to cut it anymore. Statistics are now proving that video content is capable of doing much more to engage and motivate audiences rather than text or image-based content alone.

Why Video Content is Necessary for Artists

“if a picture is worth a thousand words, then a video is worth a million.” .

It’s no secret that videos have become the most popular form of content consumption today. By 2022, online videos are projected to make up more than 82% of all consumer internet traffic .   ​Studies also show that 54% of consumers want to see more video content from a brand or business they support... and as an artist — you are indeed both a brand and a business. 

Numbers don’t lie and figures like this illustrate exactly why you can not overlook video content as part of your music marketing strategy. If your goal as an artist is to get your music heard by the world, then you definitely need to get on board with current trends and begin complimenting your music promotion with music promotional videos.

It’s understood that artists are often too busy being artists and are more concerned with creating music rather than creating videos and promoting them (rightfully so). However, promo videos will only build hype around your music and making them is actually not as lengthy or difficult as you may think. 

Even the least tech savvy person can make an amazing promo video with the right knowledge and tools — which is exactly what we are going to provide you with today. Throughout this read, you will find information on how to create a quick, easy, and effective promo video to incorporate into your current music marketing plans . We are even going to share some clever ideas to use in your videos that your social media audience will notice and enjoy. Take note! 

What is a Music Promo Video?

If you read my spill above about how important video content has become in the marketing world, hopefully you can understand and relate that same importance to the overall music industry. Promo videos serve musicians and brands in a number of different ways. They provide a glimpse into the artist's life, giving a brief indication of who you are, what you do best, and your personality or brand image. 

You may make a promo video to impress a potential client or label, or maybe you want a promo video for social media to build excitement around your next big music release . No matter what the overall message is behind your promo video, at the end of the day you want it to catch your audience's attention and draw them in to learn more about you. 

Despite common belief, not every promo video has to be a sales pitch or have a definite call to action. Yes, any video you make and share will have some underlying intent to sell your brand and music to the audience, but it should be done in an organic and genuine way. Great promo videos should seek to start conversations and have a personal feel to them — this creates a connection with the viewers and thus promotes your brand naturally, without blatantly asking or forcing something on them.

Coming up with these kinds of promo video ideas can be somewhat overwhelming, especially for those artists who haven’t yet dived into the digital marketing pool…. but it doesn’t have to be! Once you begin understanding the role you want your promo video to play, mapping out the strategy behind it will come with ease. 

Content Ideas for Music Promo Videos 

When it comes to the different promo videos you can create, your options are almost endless. However, because there is so much you can do, it often becomes hard to narrow ideas down. Which is why we are going to share 7 promo video ideas that are a proven hit among any audience. It’s important to think outside of the box when crafting your promo video, so feel free to put your unique spin on any of the ideas mentioned below! 

1.  Event Footage & Highlights

If you played a show in the past where the audience took any pictures or videos... boom! You have promo video content already. Turn the footage taken by your fans into a compilation and this will not only highlight the event and show-off your performance, but it will excite your fans to be a part of your promo video. 

2.  Behind the Scenes

All fans love to see some good behind the scenes footage of their favorite artists. If you haven’t done so already, take some videos and shots on your camera phone next time you are backstage at a show or recording at the studio. You can collect these later on to put in your promo video, giving your audience a glimpse of things they've never before seen. 

3.  A Day in the Life

Your audience knows what your music is like, but what they don’t know is what your life is like behind the music. A unique approach to a promo video would be to show the world what you are doing when you aren’t making music. This touches on the personal aspect of the promo video and will help build a deeper connection to your fanbase. 

4.  New Music Teaser

One of my personal favorite things to see from an artist is them teasing new music. Not only does this get the viewer hype for something new to come, but it can also be a great way for you as an artist to test out your music before you actually release it. Post a short snippet of a song you are thinking of dropping and ask your viewers what they think of it. You may find that a song you didn’t personally like is an absolute hit among your fans. 

5.  Funny Clips & Humor

Who doesn’t enjoy watching funny videos? Whether it be bloopers from a video shoot, bandmates playing pranks on each other, sharing funny tour stories, or any other good clean fun that will make your audience laugh — comical promo videos are sure to be a hit among your audience. You never know what videos will go viral and bring in an entire new audience to your page. 

6.  Fan Appreciation

At the end of the day, fans are what keep musicians afloat. It is always a great idea to make them feel appreciated and recognized. A short video clip of you thanking your fans on social media will definitely get them excited and will show a more caring and personal side to you. You could even take this a step further and compile videos of fans doing covers of your songs and reposting them.  

7. Music Video Sneak Peak

If you are gearing up for a big music video release, previewing a short clip of it to your audience is a great way to promote it before it actually drops. I always recommend artists doing this before any new music release — giving fans only a small portion of your music or music video will have them eagerly waiting and wanting the full thing. If your music video has already been created and paid for, then you already have your pre-release marketing and advertising content ready, at no additional cost. 

Creating Your Promo Video

Now that you have some ideas for your next promo video, all there is to it is to do it! Choose an idea, and give yourself a short amount of time to create and complete the promo video. When you give yourself a set time frame, you’ll find that you actually get things done instead of dragging your feet and procrastinating on the project.  

Typically, it shouldn’t take more than an hour to create a high quality promo video. You also by no means have to be a tech or editing wizard in order to create a great promo video, there are a TON of apps out there that can help you create high quality promo videos with cool effects, filters, features, and more. 

Some of these are free and some can be costly, but if you aren’t looking for anything crazy fancy — most all smart phones are equipped with built in video and movie makers that will work just fine. Below are some apps that are easy to use and extremely cheap for the quality of the results they provide. If you’re looking for a video maker app, we highly recommend these below:

iMovie for Apple (free)

Film Maker Pro for Android (free) 

Animoto ($5 per month)

Place It ($14.95 per month)

MotionDen (first 5 videos for free/$29 per month)

Lumen5 (free) 

These are just some of the many promo video making apps on the market. Feel free to do your research or ask around to see which others may work for you better. No matter what app you choose or what idea you go with, the most important thing is that you are actually making a video. Content is so important nowadays and you need to be consistently posting on all of your social media accounts in order to stay relevant in the public eye. 

Other Helpful Music Promo Video Tips

Aside from everything mentioned above, there are some additional details to keep in mind when crafting your promo video. These tips and tricks will make your promo videos easier to make, better in quality, and more effective when promoting them online. 

Consider adding text to your videos, many people watch videos with the sound off! 

Keep your promo videos short. Always under 2 minutes but 10-30 seconds is the sweet spot

Anything you post is a representation of you and your brand. Don’t post anything that could potentially harm your career down the road. 

Don’t overspend on your promo videos. They can be made free or for very little charge.

Start taking footage everywhere you go. Short clips or pics behind stage or in the studio can be compiled into an awesome promo video later on. 

Keep your promo videos entertaining. It is supposed to be fun and personable, not too serious.

Post promo videos on all social media platforms, not just one or the other. 

Make sure your content is of decent quality. It doesn’t have to be shot with a professional camera, just avoid any shaky footage or blurry images.

SEO is key for reaching new audiences. When customizing your video or creating captions/hashtags/description, include keywords relevant to your brand and utilize Google Trends to find what topics people are currently searching for.

Get inspiration from other artists or accounts whose promo videos perform well.

Use social media insights to see when the best days to post are. If you have a business account on Instagram, you can go to your settings to find out what times your followers are most active. I’ve personally found that posting on Wednesdays at 3pm gets the most interaction. 

Wrapping Up

Now that you know why music promo videos are so important for artists, and you have some ideas, inspiration, and easy to use apps — what are you waiting for? Start making your promo video today! If you have any questions for us about promo videos or any additional tips that may help others, feel free to leave a comment below. 

When your song is ready to go, it's time to start promoting it to potential fans! Omari has the  best organic promotion services  money can buy. With packages for Spotify, TikTok, Instagram, and YouTube, we will get your music the traffic and attention it deserves! Click below for more information.  

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How to make a promo video that will get you bookings.

Did you know that we may never have heard of Adele or Justin Bieber if it wasn’t for their videos? Both were only discovered after people saw them performing online…

Video is king – and your video is the make or break when it comes to getting those bookings or landing that audition.

Our own booker feedback shows that bands and acts who have a professional looking videos get many more enquiries & bookings than those who don’t. It’s as simple as that.

But aren’t professional video show reels really expensive?

They certainly can be, but there is another way. Read on for our simple how-to guide and if you don’t have video editing skills, then make sure you take a look at our choice of professional videographers for hire to help you along the way.

1. Grab The Viewers’ Attention 

There may be hundreds of hours of video uploaded every minute on YouTube alone but research shows that 20% of people who start watching a video will leave after 10 seconds. The answer?…make enough of an impact within the first 10 seconds of your show reel to get people’s attention and then keep them watching AND make sure your important information, like your act name and what you do, is at the start.

To get their attention use the three Bs: Be creative. Be unexpected. Build anticipation (but don’t take too long). Use quick cuts and imaginative camera angles. Show a variety of footage, different gigs in different venues, switch from inside to outside, shift focus from the performers to the audience and intersperse the video with informative text about what you offer e.g. ‘Available for Weddings, Parties & Corporate Events’, plus your all-important written or filmed testimonials from happy customers.

2. High Quality

To create a truly professional video,  you want a show reel with high-quality audio and visuals. Badly filmed, poor-quality footage can do more harm than good.

Footage of you performing live at an event to groups of people is highly recommended to show potential bookers real proof of the energy that you could bring to their  event and the reactions of the audience.

3. Show your personality

Make sure you connect with the viewer on a personal level. People want to feel that they will find you easy to deal with and that guests will enjoy having you at their event.

Incorporating interview snippets is also a great way to introduce yourselves in a more personal way. Talk about what artist influenced you the most, your first magic trick, favourite DJ (relevant to your act type)…everyone loves to feel like they’re getting the inside story. If you’re a band, describe the different band members. Who’s the funny one? Who’s the bossy one? How did you meet? Does anyone have any unusual hobbies or talents?

When bookers are searching through tons of videos, these are the things that will stick in their minds.

4. Make it Fun!

A promo video doesn’t need to be completely confined to footage from gigs. Sneak peaks of you rehearsing or hanging out backstage add interest and variety.

The main thing is to look like you’re enjoying yourself. Smile, laugh, dance and connect with the audience and each other.

A fantastic example of this can be seen with Counterflow ‘s video show reel, a high-energy Function & Party Band.

5. Sell Your Act

Think about your audience. What age group are you trying to appeal to? What type of events and venues are you hoping to perform at? Will your audience respond more to a fast-paced, energetic video, or something mellow and atmospheric? Which tracks will they want to hear? How will they want you to dress?

If you can, get plenty of great live footage. People want to see the audience dancing, singing along and generally having a fantastic time. You also want to include how versatile you are.  Display a variety of routines / numbers that you do.  If you are singer, a band or a musician, show your range, include upbeat numbers and slower tunes, electric and acoustic numbers and different line-ups if you have them.

Written reviews, FAQs and clips of audience members saying how much they enjoyed the show can be superimposed over video footage and provide useful information and extra reassurance to bookers.

What is your unique selling point? Do you sing and play the violin? Do you put a vintage twist on modern songs? Are you members of the same family? Let viewers know what’s special about you. If you’re an awesome saxophone player, bust out a solo. If you can dance, let’s see you dance –  make sure you showcase your talent.

6. Keep it Short

When it comes to promo videos, less is ALWAYS more. Be concise, stick to the point and resist the temptation to include long sequences, even if it’s your best ever performance. Pick out the most powerful bit and just use that.

Keep text inserts such as reviews and FAQs short and don’t use too many as this will distract viewers from the main event which is you performing.

Your video should ideally be no more than 3-5 minutes long. Even then, you want to break it up. Use different clips and vary the lighting and the setting.

Remember, you’re only giving a preview of your talents to get the booker’s interest. You don’t need to give away your entire show. Leave them wanting more!

Aerialist / Acrobat  Jonny Grundy   keeps it short and sweet in this action-packed promo video:

7. Get Permission

Finally, before shooting a live video, don’t forget to ask the booker and the venue for permission to film. Let the booker know what the filming is for and reassure them that it won’t interfere with the show.

If you want to include footage of the audience, you may want to let audience members know that you’ll be filming or put up signs stating that you’ll be filming the event. If you’re only filming for a promo video it should be fine.

We hope you’ve found all our video advice really useful and it has inspired you to get planning & get filming – and don’t forget that we have an exclusive, low-cost video editing service for our entertainers (we can even create a showreel if you have no footage), so that every one of you can get those bookings.

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Imagine Dragons Are Hitting the Road for the ‘Loom’ Tour — Here’s Where to Score Tickets

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Quick Answer: Fans can buy Imagine Dragons tickets on sites like Ticketmaster , Live Nation , StubHub , Vivid Seats , and SeatGeek .

After dropping their upcoming studio album, Loom , in June, Imagine Dragons will travel the globe to play their new tunes on the road this summer. Tickets are now on sale for the headlining arena trek, which kicks off this July in Camden, New Jersey.

The North American leg of the Loom Tour features stops all over, including Dallas, Texas, Charlotte, North Carolina, as well as Red Rocks Amphitheatre in Denver, Colorado, before the group plays their last date at the iconic Hollywood Bowl in Los Angeles, California.

“The world looks much different after being a band for more than a decade,” frontman Dan Reynolds shared in a statement when the group dropped Loom ‘s rap-rock single, “Eyes Closed.” “But some things will always remain the same. It’s finding that right balance of nostalgia and freshness that brings me the most joy in the studio. We had a lot of fun making this one and hope you enjoy it too.”

Imagine Dragons ‘Loom’ LP

Now available for preorder on Amazon , the group’s album will be released on June 28, 2024

If you’re set on seeing the band on the road this year, here’s where you can score Imagine Dragons concert tickets right now — even for sold-out shows. Plus: We found a few promo codes to get you a discount.

How to Buy Imagine Dragons Tickets Online

We recommend checking the Imagine Dragon’s website for the complete tour and ticket information. But the good news: You have a ton of options for buying Imagine Dragons tickets online — here are a few reliable ticket sellers to consider (including for any upcoming sold-out dates).

Buy Imagine Dragons Tickets on Ticketmaster and Live Nation

General sale for the Imagine Dragons Loom trek are currently on sale across Live Nation and Ticketmaster , as well as AXS for the group’s Red Rocks show outside Denver. Imagine Dragons fans can still pick up general sale tickets on the sites at face value for a majority of the upcoming tour dates. That said, they appear to be selling fast — the group’s first night at the Hollywood Bowl for this tour have sold out, though verified passes are now available.

Buy Imagine Dragons Tickets on StubHub

Sites like Ticketmaster do offer verified resale tickets, but if you’re still coming up short, you might consider looking for Imagine Dragons tickets for sold-out dates over at StubHub . It’s a reliable place to find stubs if a show sells out, or if you’re trying to compare prices of tickets before dropping your credit card info.

Buy Imagine Dragons Tickets on Vivid Seats

If tickets are sold out for your city, you can look for available tickets on Vivid Seats . It’s a legitimate site that we’ve previously used for purchasing concert tickets, and you’ll get your stubs sent directly to your device after purchasing them. To score a slight discount on your first-time order, you can use our promo code RS2024 at checkout for $20 off your $200 ticket purchase.

Buy Imagine Dragons Tickets on TicketNetwork

We’ve also found available Imagine Dragons tickets on TicketNetwork , which offers $10 off orders with the promo code TNTIX at checkout.

Buy Imagine Dragons Tickets on SeatGeek

Another place you can score reliable resale concert tickets for any sold-out dates? That’d be SeatGeek . While it’s a great spot for scoring sports tickets, it’s also useful for finding concert tickets for upcoming shows, including the Imagine Dragons’ tour. Shoppers can get $10 off $250+ first-time ticket purchases with the promo code ROLLINGSTONE10 — no strings attached.

Imagine Dragons Loom Tour Schedule 2024

July 30 – Camden, NJ @ Freedom Mortgage Pavilion Aug. 2 – Wantagh, NY @ Northwell Health at Jones Beach Theater Aug. 4 – Holmdel, NJ @ PNC Bank Arts Center Aug. 6 – Mansfield, MA @ Xfinity Center Aug. 8 – Toronto, ON @ Budweiser Stage Aug. 12 – Clarkston, MI @ Pine Knob Music Theatre Aug. 14 – Burgettstown, PA @ The Pavilion at Star Lake Aug. 16 – St. Louis, MO @ Hollywood Casino Amphitheatre Aug. 18 – Tinley Park, IL @ Credit Union 1 Amphitheatre Aug. 20 – Noblesville, IN @ Ruoff Music Center Aug. 22 – Bristow, VA @ Jiffy Lube Live Aug. 23 – Columbia, MD @ Merriweather Post Pavilion Aug. 26 – Virginia Beach, VA @ Veterans United Home Loans Amphitheater Aug. 28 – Charlotte, NC @ PNC Music Pavilion Aug. 30 – West Palm Beach, FL @ iTHINK Financial Amphitheatre Sept. 1 – Tampa, FL @ MIDFLORIDA Credit Union Amphitheatre Sept. 4 – Dallas, TX @ Dos Equis Pavilion Sept. 6 – Houston, TX @ The Cynthia Woods Mitchell Pavilion presented by Huntsman Sept. 8 – Ridgedale, MO @ Thunder Ridge Nature’s Arena Sept. 28 – Seattle, WA @ The Gorge Amphitheatre Sept. 29 – Ridgefield, WA @ RV Inn Style Resorts Amphitheater Oct. 2 – Wheatland, CA @ Toyota Amphitheatre Oct. 5 – Chula Vista, CA @ North Island Credit Union Amphitheatre Oct. 6 – Phoenix, AZ @ Talking Stick Resort Amphitheatre Oct. 9 – Albuquerque, NM @ Isleta Amphitheater Oct. 11 – Salt Lake City, UT @ Utah First Credit Union Amphitheatre Oct. 17 – Denver, CO @ Red Rocks Amphitheatre Oct. 20 – Mountain View, CA @ Shoreline Amphitheatre Oct. 22 – Los Angeles, CA @ Hollywood Bowl

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Live nation, aeg bidding on *nsync reunion stadium tour after fan demand, *nsync live nation, aeg bidding on reunion stadium tour.

*NSYNC's appearances over the last year have stirred up so much excitement that two major tour promoters are bidding on a possible reunion stadium tour ... convinced the group could pack stadiums and be one for the history books.

Sources familiar with the situation tell TMZ ... both Live Nation and AEG have thrown their hats in the ring, reaching out to the members of the popular boy band just a couple weeks ago to let the guys know they're down to explore the idea of a tour.

We're told their interest was piqued, especially after witnessing the love and support the group received last year when they reunited for a song in the latest 'Trolls' movie.

Our sources say the buzz surrounding their 2023 MTV VMAs appearance and their surprise cameo at Justin Timberlake 's L.A. show in March was the icing on the cake for the promoters.

Our sources say both promoters have presented the group with some serious financial numbers, although they would not be specific.

Our sources say the group is mulling over the offers, but we're told no decisions are close to being made. If the reunion stadium tour were to happen, it wouldn't be until 2025.

Lance Bass and Joey Fatone have been expressing their enthusiasm for a reunion. Remember, JT is currently focused on his solo music endeavors with his new album and 2024 tour, which doesn't wrap until December.

Stay tuned ...

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Dua Lipa Enlists Chloe Fineman with Taking Over as Saturday Night Live Musical Guest in Hilarious Promo Video

Lipa is set to perform double duty as host and musical guest on 'Saturday Night Live' this weekend

Performing double duty on Saturday Night Live might be too much for Dua Lipa to handle.

In a hilarious promotional video shared ahead of Lipa's stint as host and musical guest on the NBC variety sketch show on May 4, cast member Chloe Fineman tries to polish up her impression of the "Houdini" singer — before getting tasked with singing for her on the upcoming episode.

The clip opens with Lipa, 28, preparing on the Studio 8H stage for the upcoming gig as Fineman, 28, enters the room to show off her impression of the Grammy winner performing her 2020 hit "Levitating." However, she can't get the words right.

Rosalind O'Connor/NBC via Getty

"If you wanna run away with me / We can play hide and seek first / Count to five," she sings while doing an awkward dance. Lipa finds the impression "hilarious," but she doesn't know who Fineman is attempting to be. "You," says the comedian.

"Oh, well, the lyrics maybe aren't, like, 100% there," responds the "New Rules" hitmaker. [The correct words to the first verse of "Levitating" are "If you wanna run away with me, I know a galaxy / And I can take you for a ride."]

"How about the dance moves? Like, maybe you're just missing some of the dance moves?" asks Lipa.

Gilbert Flores/WWD via Getty

Fineman then performs an odd tap dancing routine, after which Lipa suggests, "Maybe it's the look. Let's change your look."

Following a full makeover, the SNL cast member sports the same deep red locks and fashion-forward style as Lipa — though she still can't land the "Levitating" lyrics: "If you want to come with me into a pizzeria / I can give you a slice."

"OK, it's close enough. You're gonna nail it, kid," Lipa tells a confused Fineman. "I'm gonna actually just focus on my sketches. So, I thought maybe you could, you know, do the performance for me. I'm gonna go and grab dinner."

Jed Cullen/Dave Benett/Getty 

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This week's SNL will come just one day after Lipa's new album, Radical Optimism , is released. In a new interview with the Associated Press , she opened up about how crafting this record was different from her previous projects.

"It was so much more free flowing," she told the outlet. "And it didn’t have a formula, per se, but I always had that pop sensibility in the back of my mind. But I wanted to just experiment and try and create something new. But I think this was always kind of the album that I’ve always wanted to make."

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The first music video generated with OpenAI’s unreleased Sora model is here

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OpenAI wowed the tech community and many in media and arts earlier this year — while also raising feathers of traditional videographers and artists — by showing off a new AI model called Sora that makes realistic, high-resolution and smooth video up to 60 seconds per clip.

The tech remains unreleased to the public for now — OpenAI said at the time , back in February 2024, that it was making Sora “available to red teamers to assess critical areas for harms or risks” and a selected small group of “visual artists, designers, and filmmakers.” But that hasn’t stopped some of the initial wave of users from making and publishing new projects with it.

Now, one of OpenAI’s handpicked Sora early access users, writer/director Paul Trillo, who was among the first in the world in March to demo third-party videos made with the model, has created what is being called the “ first official music video made with OpenAI’s Sora. ”

The video was made for indie chillwave musician Washed Out (Ernest Weatherly Greene Jr.) and his new single “The Hardest Part.” It is essentially a 4-minute long series of connected, quick zoom shots through different scenes that have all been stitched together to create the illusion of a continuous zoom. Watch it below:

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On his account on the social network X, Trillo posted that he’d first had the idea for the video 10 years ago, but abandoned it. He also replied to questions from his followers and stated that the video was made from 55 separate clips generated by Sora out of a pool of 700 total, and stitched together in Adobe Premiere.

First official commissioned music video made with @OpenAI Sora for @realwashedout This was an idea I had almost 10 years ago and then abandoned. Finally was able to bring it to life. Watch the full video here https://t.co/sGpmMLVCul pic.twitter.com/J3RxRD9nzo — Paul Trillo (@paultrillo) May 2, 2024

Separately but relatedly, Adobe recently announced it was looking to add Sora and other third-party AI video generator models into its subscription Premiere Pro software, but no timeline has been set for this integration, so in the meantime, those looking to emulate Trillo’s workflow would have to generate AI video clips in other third-party software such as Runway or Pika (since Sora remains non-public) and then save and import them into Premiere. Not the end of the world, but not as seamless as it could be.

In an interview with the Los Angeles Times , Washed Out/Greene said “I look forward to being able to incorporate some of this brand-new technology and seeing how that informs what I can come up with. So, if that’s pioneering, I would love to be part of that.” The interview also goes over some of the specific prompts used:

“ Greene needed to write prompts with enough specific details about not just the image itself but the shot angles and movements of the characters. ‘We zoom through the bubble it pops and we zoom through the bubblegum and enter an open football field,’ Trillo wrote as part of his prompt for one brief snippet of video. ‘The scene is moving rapidly, showing a front perspective, showing the students getting bigger and faster.’

Trillo also posted that used only the model’s text-to-video capabilities , rather than taking still images captured or generated elsewhere and feeding them into the AI to add motion (a popular tactic among artists in the quickly evolving AI video scene).

This example shows the power of Sora in creating media with AI and is a helpful rejoinder to the recently revealed information that another one of the first demo videos made by Canadian creative studio Shy Kids called “Air Head,” featuring a man with a balloon for a head, actually leaned heavily on other VFX and video editing tools such as rotoscoping in Adobe After Effects.

It also shows the continual appetite among some creatives — in music and video — to use new AI tools to express themselves and tell stories, despite many other creatives criticizing the technology and OpenAI in particular as being exploitative and violating copyright of human artists by scraping and training on their prior works without informed consent or compensation.

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Rome 2024: Dates, draws, prize money and everything you need to know

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With Madrid behind us, the tour travels eastward to the Internazionali BNL d'Italia, the second consecutive WTA 1000 clay-court event.

Nineteen of the world's Top 20 players are expected to compete for the outdoor red-clay title in the Italian capital of Rome. This is the 81st edition of the event.

Here are all the facts and figures you need to know about Rome: 

When does the tournament start?

Main-draw action in Rome begins on Tuesday, May 7 and runs for two weeks through Sunday, May 19. The qualifying rounds will take place on Monday, May 6 and Tuesday, May 7.

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The tournament takes place at the historic Foro Italico, which hosted the event for the first time in 1935. 

Rome is on Central European Summer Time (GMT+2).

How big are the fields?

The singles main draw contains 96 players, including eight wild cards and 12 qualifiers. There will be 32 seeded players and all will receive first-round byes.

The doubles main draw will have 32 teams, including three wild-card pairings.

The Dunlop Fort Clay Court ball will be used at the Internazionali BNL d'Italia.

When are the finals?

The singles final will take place Saturday, May 18, not before 5 p.m. The doubles final will occur on Sunday, May 19, not before 1:30 p.m.

When are the draws?

The official draw will take place Monday, May 6 from 11 a.m. to 12 p.m.

Who are the defending champions?

Elena Rybakina won the second WTA 1000 title of her career last year in Rome, defeating Anhelina Kalinina in the final 6-4, 1-0, ret. Kalinina retired in the final with a left thigh injury.

Last year's Rome doubles title was won by Storm Hunter and Elise Mertens, who bested top-seeded Coco Gauff and Jessica Pegula in the final, 6-4, 6-4.

Champions Reel: How Elena Rybakina won Rome 2023

What are the points and prize money on offer in the singles main draw.

First round: 10 points | €10,495 Second round: 35 points | €16,965 Third round: 65 points | €30,435 Round of 16: 120 points | €52,480 Quarterfinals: 215 points | €99,160 Semifinals: 390 points | €192,405 Finalist: 650 points | €365,015 Champion: 1000 points | €699,690

Who is playing?

The cutoff for singles direct entry was based on rankings of Monday, April 8. No.69 Ashlyn Krueger of the United States was the last direct entry at that time.

There were only two players who were ranked high enough for main-draw direct entry who are not in the field: World No.12 Karolina Muchova (continuing wrist injury) and No.58 Petra Kvitova (pregnancy/maternity leave).

#IBI24 𝐖𝐓𝐀 𝐞𝐧𝐭𝐫𝐲 𝐥𝐢𝐬𝐭 🤩 👉 https://t.co/Gc5cAmgHJZ #tennis pic.twitter.com/HTEDTXV1PN — Internazionali BNL d'Italia (@InteBNLdItalia) April 9, 2024

Projected Top 16 seeds:

1. Iga Swiatek Ranking: No.1 Year-to-date tour-level win-loss record, at WTA and Grand Slam events: 29-4 (2 titles)* Best Rome result: Champion (2021, 2022) *Through Madrid semifinals

2. Aryna Sabalenka Ranking: No.2 Year-to-date tour-level win-loss record, at WTA and Grand Slam events: 20-5 (1 title)* Best Rome result: Semifinals (2022) *Through Madrid semifinals

3. Coco Gauff Ranking: No.3 Year-to-date tour-level win-loss record, at WTA and Grand Slam events: 21-7 (1 title) Best Rome result: Semifinals (2021)

4. Elena R ybakina Ranking: No.4 Year-to-date tour-level win-loss record, at WTA and Grand Slam events: 30-5 (3 titles) Best Rome result: Champion (2023)

5. Jessica Pegula Ranking: No.5 Year-to-date tour-level win-loss record, at WTA and Grand Slam events: 12-6 Best Rome result: Quarterfinals (2021) 6. Maria Sakkari Ranking: No.6 Year-to-date tour-level win-loss record, at WTA and Grand Slam events: 17-8 Best Rome result: Semifinals (2019)

7. Marketa Vondrousova Ranking: No.7 Year-to-date tour-level win-loss record, at WTA and Grand Slam events: 9-6 Best Rome result: Semifinals (2020)

8. Zheng Qinwen Ranking: No.8 Year-to-date tour-level win-loss record, at WTA and Grand Slam events: 13-8 Best Rome result: Quarterfinals (2023)

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9. Ons Jabeur Ranking: No.9 Year-to-date tour-level win-loss record, at WTA and Grand Slam events: 6-8 Best Rome result: Finalist (2022)

10. Jelena Ostapenko Ranking: No.10 Year-to-date tour-level win-loss record, at WTA and Grand Slam events: 19-8 (2 titles) Best Rome result: Semifinals (2023)

11. Daria Kasatkina Ranking: No.11 Year-to-date tour-level win-loss record, at WTA and Grand Slam events: 18-10 Best Rome result: Semifinals (2022)

12. Jasmine Paolini Ranking: No.13 Year-to-date tour-level win-loss record, at WTA and Grand Slam events: 16-9 (1 title) Best Rome result: Round of 32 (2020)

13. Beatriz Haddad Maia Ranking: No.14 Year-to-date tour-level win-loss record, at WTA and Grand Slam events: 12-11 Best Rome result: Quarterfinals (2023)

14. Danielle Collins Ranking: No.15 Year-to-date tour-level win-loss record, at WTA and Grand Slam events: 24-8 (2 titles) Best Rome result: Round of 16 (2022)

15. Ekaterina Alexandrova Ranking: No.16 Year-to-date tour-level win-loss record, at WTA and Grand Slam events: 12-11 Best Rome result: Round of 16 (2021)

16. Liudmila Samsonova Ranking: No.17 Year-to-date tour-level win-loss record, at WTA and Grand Slam events: 5-10 Best Rome result: Round of 32 (2023)

Former Rome champions entered in the main draw: Elena Rybakina (2023), Iga Swiatek (2021, 2022), Karolina Pliskova (2019), Elina Svitolina (2017, 2018)

Former Rome finalists entered in the main draw: Anhelina Kalinina (2023), Ons Jabeur (2022), Madison Keys (2016), Sara Errani* (2014), Victoria Azarenka (2013) * Received main-draw wild card

. @WTA wild cards unlocked 🔓 🧵 Follow the thread to discover who else is joining Martina in the main draw! #IBI24 pic.twitter.com/yqSyR3tB6B — Internazionali BNL d'Italia (@InteBNLdItalia) April 23, 2024

Among the other notable names entered include former World No.1 players Naomi Osaka and Angelique Kerber, both of whom used special rankings to enter the main draw after they each came back from maternity leave this January.

Grand Slam champions inside the projected Top 16 seeds are Iga Swiatek, Aryna Sabalenka, Coco Gauff, Elena Rybakina, Marketa Vondrousova and Jelena Ostapenko.

Other Grand Slam champions in the main-draw field are Victoria Azarenka, Barbora Krejcikova, Sloane Stephens, Sofia Kenin, Osaka and Kerber.

What are some of the Internazionali BNL d'Italia superlatives in the Open Era (since 1969)?

Player with the most singles titles: Chris Evert (5 titles - 1974-1975, 1980-1982) Youngest singles champion: Tracy Austin (1979 - aged 16) Oldest singles champion: Serena Williams (2016 - aged 34)

How did the rest of last year's clay-court season play out?

Here's a look at last year's champions and finalists from the upcoming clay-court events:

Rome (WTA 1000): Elena Rybakina def. Anhelina Kalinina

Strasbourg (WTA 250): Elina Svitolina def. Anna Blinkova Rabat (WTA 250): Lucia Bronzetti def. Julia Grabher

Roland Garros (Grand Slam): Iga Swiatek def. Karolina Muchova

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Dua Lipa Shuts Down Mikey Day Trying to Show Off ‘Wild ’N Out’ Rap Skills in ‘SNL’ Promo | Video

That didn’t stop the comedian from coming up with his own incredibly lame rhymes about the “Levitating” singer

In a video promo for this weekend’s show, “Saturday Night Live” regular Mikey Day is offended when host Dua Lipa, who’s pulling double duty and also performing as musical guest, doesn’t take him up on his offer to help her out with his own musical stylings.

“You know, if you get too tired to do music, it’s all good. I’m ready to tap in,” Day tells Lipa. He cited his freestyle rap expertise from his time on the MTV battle rap improv comedy show “Wild ‘N Out.”

“I, uh, I didn’t know you do music,” the singer says, who then assures him, “You know, I think, I’m going to be just fine.”

“Oh, you’re not gonna ask me to spit something?” Day responds. “OK. Wow. Dua Lipa is really not going to ask me to spit something.”

As they start to record another promo, he busts out with, “Whoa-oh. Dua Lipa.  Double trouble. Double the Dua. Double the Lipa,” as she throws up her hands and grimaces behind him.

“Uh, are you OK?” she asks.

Day and host Ryan Gosling cracked up the entire cast — except for Kenan Thompson — when he and “The Fall Guy” star turned up in a town hall sketch as animated duo Beavis and Butthead . They pulled the same stunt — pun intended — at the premiere of Gosling’s new movie, in which he plays a Hollywood stuntman.

This Saturday will be Lipa’s hosting debut, but her third time performing on the show. Her new album, “Radical Optimism,” drops on Friday. Her acting credits include “Barbie,” in which she played Mermaid Barbie (alongside John Cena as a Merman Ken), and the spy movie spoof “Argylle.”

On Thursday, NBC announced that Season 49 would close out its final two episodes with hosts Maya Rudolph and Jake Gyllenhaal , featuring musical guests Vampire Weekend and “Espresso” singer Sabrina Carpenter.

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