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Virtuoso – How It Works, Travel Advisors, Upgrades & Benefits

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What Is Virtuoso?

Virtuoso benefits, fees to use virtuoso, virtuoso hotel properties, earning points on a virtuoso rate, virtuoso travel advisors, other programs like virtuoso, virtuoso vs. amex fine hotels & resorts, final thoughts.

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If you routinely focus on luxury travel, you might have heard of Virtuoso , an incredible network of travel agencies that deliver huge added value to your hotel stay.

With tens of thousands of travel advisors worldwide capable of delivering extra perks to thousands of luxury hotels in the world, you’ll want to keep this company in your back pocket.

Sure, we pride ourselves on being able to use points for luxury hotel stays, but what if you want to save your points for a different trip? What if you don’t have enough points? Or what if wherever you’re traveling to doesn’t have points hotels?

That’s where Virtuoso can come in. In this guide, we’ll show you how Virtuoso can fit into your travel plans. We’ll walk you through the A to Z of what Virtuoso is, what benefits you can get, and how you can book Virtuoso rates.

Let’s get started!

Everything You Need To Know About Virtuoso

So what exactly is Virtuoso? Virtuoso is a worldwide network of travel agencies with specializations in luxury and experiential travel.

Virtuoso’s network consists of more than 20,000 travel advisors, each of which falls under a larger member agency.

Its travel advisors bring personalized travel recommendations and bookings to the table, whether you’re looking for hotels, cruises, or tours.

Importantly, though, bookings made through Virtuoso come with value-added perks for no additional cost to the traveler.

In almost all cases, hotel stays booked through Virtuoso come with the following benefits:

• Daily breakfast for 2 guests per room
• Room upgrade (subject to availability)
• Early check-in (subject to availability)
• Late checkout (subject to availability)
• A special Virtuoso amenity (typically a $100 property credit or other amenity valued at a minimum of $100, like a free massage or round-trip car transfer)

Virtuoso rates almost always cost the same exact price as the best available flexible rate .

This isn’t the same as a prepaid, advance purchase, non-refundable rate, corporate rate, or member-only rate.

However, if you usually book the best available flexible rates, you’ll literally get hundreds of dollars in added value just by going through a Virtuoso advisor .

In addition, Virtuoso advisors generally don’t charge you any commissions for hotel bookings — they get a commission on the back-end, but that cost won’t be passed on to you most of the time.

This isn’t the same as a planning fee — if you’re booking a complicated trip, you might be quoted for this extra fee depending on the travel advisor.

Hot Tip: Get in touch with Leigh, a next-level Virtuoso agent. UP’s very own Leigh Rowan has deep connections with some of the best hotels and hoteliers in the world. Reach out to him about your upcoming luxury hotel trip, and watch how he’ll upgrade your next stay. Submit your Virtuoso booking request to [email protected] .

The complete catalog of Virtuoso hotels includes name-brand luxury chains like:

• Aman Resorts
• Conrad Hotels & Resorts
• Jumeirah Hotels & Resorts
• Four Seasons Hotels & Resorts
• Mandarin Oriental
• Rosewood Hotels & Resorts
• The Peninsula Hotels
• The Ritz-Carlton
• Rocco Forte Hotels
• Shangri-La Hotels and Resorts
• St. Regis Hotels & Resorts
• Viceroy Hotels & Resorts
• Waldorf Astoria Hotels & Resorts

As you can see, this more or less encompasses all luxury hotel chains . In addition, you can book luxury boutique properties that may not have multiple locations. These properties are incredibly helpful if you’re looking to book a more exotic vacation where there aren’t many luxury hotel options.

Booking Virtuoso rates is a lot like stacking benefits! Because a Virtuoso hotel rate still goes through the hotel’s internal system, you can earn hotel points, elite night credits/stays, and even enjoy hotel elite benefits when booking through a Virtuoso travel advisor.

For example, if you’re a Marriott Bonvoy Titanium member and you’re booking a Virtuoso hotel stay at an eligible Marriott property, you will earn Marriott Bonvoy points and enjoy Titanium benefits on your hotel stay.

The reason this works is that your travel advisor will also enter your loyalty number when booking your stays.

The first thing you’ll need to do is have a stay in mind. You can view the rates for hotels by visiting the hotel search catalog , but you will need to contact a Virtuoso travel advisor (such as Leigh Rowan from our team)  to enjoy these benefits.

Hot Tip: You can even browse Virtuoso travel advisors by their destination specialties or travel interests!

Virtuoso is the largest consortium with thousands of luxury hotels and resorts within its purview.

However, other programs offer similar benefits, including Four Seasons Preferred Partner , Belmond Bellini, Dorchester Diamond Club, Hilton Impresario , Rosewood Elite, Marriott STARS, Marriott Luminous , and Mandarin Oriental Fan Club.

Virtuoso actually includes all of the brands above and offers similar benefits — as a result, Virtuoso offers a “one-stop-shop” for booking luxury hotel stays and getting benefits regardless of which exact chain you stay at.

Amex Fine Hotels & Resorts is similar to Virtuoso in the sense that it offers perks like free breakfast and room upgrades. However, Amex Fine Hotels & Resorts offers a guaranteed 4 p.m. late checkout .

Virtuoso is bookable without a specific credit card, while Amex Fine Hotels & Resorts requires a premium Amex card like The Platinum Card ® from American Express .

However, you need to have a Virtuoso travel advisor to help make your booking for you ( online or over the phone). On the flip side, you’ll also get a human who can offer recommendations and advice based on your destination and travel style.

Amex Fine Hotels & Resorts and Virtuoso both have overlapping hotels — that’s not terribly surprising when you consider that these luxury hotels are worldwide chains.

One thing you might notice is a significant markup on Amex Fine Hotels & Resorts rates . For example, if you look at The Ritz-Carlton Osaka stay searched through Amex Fine Hotels & Resorts and compare it to a Virtuoso search, you’ll see a big difference in rates:

Amex Fine Hotels & Resorts is charging $568 per night before taxes and fees, while Virtuoso’s rates are $511 per night. In this case, booking through Amex Fine Hotels & Resorts would cost 11% more than booking through Virtuoso.

Sometimes, the 2 programs have the same rates — however, in many cases, Virtuoso’s prices will beat out Amex Fine Hotels & Resorts.

On the other hand, Amex Fine Hotels & Resorts may have special offers such as a fifth-night free benefit, so you’ll need to evaluate the economics on a case-by-case basis.

Virtuoso is the secret tool that luxury travelers use to get hundreds of dollars worth of extra value on their bookings, especially hotel stays.

Some of the world’s most prestigious hotel brands like Four Seasons, Aman, Rosewood, and The Peninsula are available to book through Virtuoso. It also includes small luxury boutique hotels that aren’t a part of a larger hotel brand, so you can enjoy a boutique experience as desired.

With this program, you’ll enjoy benefits like free breakfast, room upgrades, early check-in, late checkout, and so much more — all for the same price as the best available flexible rate. Virtuoso rates are also often cheaper than Amex Fine Hotels & Resorts rates, so it’s definitely a no-brainer to consider Virtuoso!

For rates and fees of The Platinum Card ® from American Express, click here .

Frequently Asked Questions

How does virtuoso travel work.

Virtuoso is essentially a travel agency network focused on luxury accommodations. With tens of thousands of approved travel advisors worldwide, Virtuoso allows you to enjoy extra elite-like benefits and perks when staying at thousands of luxury hotels and resorts around the world… but the real gem is you won’t need to pay extra to enjoy these benefits.

How much does it cost to join Virtuoso?

Virtuoso doesn’t hire travel advisors, but they recruit advisors for its member agencies. You can join Virtuoso as a travel advisor via a member agency or  join Virtuoso as a member agency .

What are Virtuoso amenities?

Virtuoso amenities may vary by hotel and property, but they usually include preferred rates at hotels, room upgrades upon arrival subject to availability, property credits like spa and shopping credits, daily breakfast for 2, and early check-in/late checkout subject to availability.

How do I join Virtuoso?

Travel agents can join Virtuoso via its website, but if you’re looking to book a stay with Virtuoso, you’ll want to book directly with a Virtuoso travel advisor.

Who owns Virtuoso Travel?

Virtuoso was founded by Jesse Upchurch in 1986, but it’s currently helmed by his son Matthew D. Upchurch. Virtuoso is a private company and has hundreds of employees.

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Once a year, the Owners and Managers of Virtuoso agencies worldwide gather in their regions to connect with Preferred Partners and to strategize around opportunities in their markets. Event content and professional development is developed for the specific needs of each region, harnessing the thought leadership of the Virtuoso Executive Team, and relevant outside experts.

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Moscow Must-Experiences

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Whether you've been to Moscow before or are traveling for the very first time, there's always room for discoveries in this mighty city. Here is our list of top places not to miss on your unforgettable  tour to Moscow .

1. The Kremlin

The  Kremlin  is located in the very heart of the capital and is definitely one of Moscow's oldest and most picturesque parts. It is an ancient fortified building complex standing on the banks of the Moskva River. In fact, the city took its name from the river almost 1000 years ago. The whole complex encompasses four majestic cathedrals, five palaces, the Kremlin Wall, and the Kremlin towers.

Some of the palaces are now amazing museums, such as the well-known  Armory Chamber , which is famous for weapons, jewelry, and household objects of the tzars and the collection of fifty marvelous Faberge eggs. The Kremlin is an important cultural and architectural sight considered a true embodiment of its magnificence and poverty. What is more, it is still the current residence and executive office of the head of Russia. It is often used as a metonym to refer to the Russian Federation's government. Moscow Kremlin's complex was listed as a UNESCO World Heritage Site in 1990 and highlighted every tour of Russia's capital.

2. Red Square

Red Square  is the oldest square in Moscow and is its main and central one. The name Red (Krasnaya) derives from another meaning of this Russian word beautiful. Located between the citadel of Kremlin and "Kitai-gorod" - a historic quarter of merchants, it is the starting point of the capital's major streets. For over 500 years, the square has been the stage for Russia's political, social, and historical changes and development. And its main buildings recall the solemn events that took place here.

In the XVI century, the Red Square was a site of execution, where Ivan the Terrible put prisoners to death, and where he later began the construction of the famous St. Basil's Cathedral as a repent of his cruel deeds. It was the location where Napoleon stayed with his army in 1912. From 1924 the Red Square complex was supplemented with Lenin's Mausoleum as a monument to the era of Communism. The Red Square (together with the Moscow Kremlin) was included in the UNESCO World Heritage Sites list in 1990. And today, it is a grandstand for national celebrations and parades and a major tourist attraction. Visiting the Red Square is one of the most exciting experiences during  tours to Moscow .

3. St. Basil's Cathedral

This gorgeous cathedral in the name of Saint Vasily the Blessed is considered the most emblematic architectural masterpiece symbolizing Russia. Located on the Red Square in Moscow, the colorful red-bricked beauty is its main precious decoration. Tsar Ivan the Terrible began its construction in 1552. Built in the XVI century, the cathedral originally had eight chapels. The ninth was added in honor of Basil the Blessed.

On the inside, the church is a narrow corridors system, joining perfectly asymmetrical towers, together forming a labyrinth within the cathedral space. The legend says that after the church's construction was completed, Tsar Ivan the Terrible was immensely excited and impressed by the cathedral's beauty. Surprisingly, he sentenced the architects to have their eyes put out. Such cruelty was applied so that the blind masters could never again build such a magnificent church. The  St. Basil's Cathedral  has no close analogs globally and is definitely among the absolute must-visits in Moscow.

4. The State Tretyakov Gallery

By far, the  Tretyakov Gallery  is the most important art gallery in Russia, and it's fair to say that it is among the world's most renowned and prestigious ones. Its history goes back to 1856 when Pavel Tretyakov, a local wealthy merchant, and art collector, created an exhibition of modern works by Russia's contemporary fine artists. The collection was first shown in the big hall of the Tretyakov's family house. Merely ten years later, the "Moscow City Gallery of Tretyakov" was opened to visitors as a gift to the city of Moscow, its expositions encompassing more than 2,000 artworks!

Today the State Tretyakov Gallery is often referred to as "the treasury of national fine arts" for the reason that over 150,000 masterpieces are on display, representing every possible genre and the country's rich traditions. Exquisite sculptures, centuries-old icons, gorgeous paintings, some created by anonymous masters, others by world-known, and admired names. Thus, for those who highly appreciate art, the Tretyakov Gallery is a must-visit place while on  vacation in Russia . It provides a great chance to see modern colorful canvases and the legacy of all generations of artists.

5. The Moscow Metro

The  Moscow Metro  is a huge underground world that not only provides its citizens with fast and comfortable travel about the city but is also among the capital's most famous attractions. Many stations have become considerable landmarks and are protected by the Russian Federation as valuable cultural objects. Every one of the 177 stations has its own unique appearance. Paintings, monuments, bronze statues, and mosaics of marble and stained glass were used in their decoration. The "Sokolnicheskaya" was the first metro railway line in the Soviet Union built as part of the capital's modernization program and opened for citizens in 1935.

The beautiful, almost luxurious space of the first stations is often called "the underground palaces of Moscow." They were carefully designed by the country's best architects and can be truly considered a museum. The concept and style of the stations mostly reflect Soviet values and ideology. For instance, "Revolution Square," "Komsomolskaya" or the "Novoslobodskaya" are named standards of Soviet architecture of pre- and after-war periods and were created as monuments in honor of the Soviet success in industrializing the country and as symbols of the pride and victory of the Russian nation.

6. Bolshoi Theater

The building of the  Bolshoi Theater  was founded in 1825 and has overcome many changes. The biggest theater in the capital traditionally stages opera and ballet, which have always been very significant arts for Russia, pleasing viewers each season with 3-4 new shows. Yet it must be noted that the Bolshoi theatrical and ballet collectives were established much earlier - in the late 1770s. Throughout the years of their existence, they have gifted the world community with many magnificent shows. Bolshoi's Ballet company is among the oldest and largest ones globally, with more than 200 dancers performing here today.

What is more, the Bolshoi Theater's orchestra is now an individual virtuoso ensemble that gives concerts of classical and modern symphonic music playing masterpieces created by Mozart, Tchaikovsky, Verdi, and others both in the theater and on tours. The name "Bolshoi" has the meaning of "great" or "big," reflecting its importance for the Russian culture. Bolshoi steadily keeps the status of a world-class ballet and opera theater and is definitely worth visiting when in Moscow.

7. Kuskovo Estate

Situated in Moscow's outskirts, the Kuskovo Estate is a great example of typical Russian summer estate architecture. The complex was built in the XVIII century and was first owned by a Russian count Boris Sheremetev, a maven in arts. He turned the palace, park zone with ponds, and pavilion buildings into a real masterpiece combining classicism and baroque styles. Although the palace was located a whole day's travel from Moscow and had no guest rooms, the estate was a trendy place among Moscow's nobility.

Balls were given here twice a week, making Kuskovo a major entertainment site for the city's cream. In 1919 after the Revolution, the edifice and its surrounding territories were turned into a natural history museum, and today, it is a place where ceremonies, summer festivals, and concerts are held. Apart from its beautiful buildings and park, Kuskovo also encompasses the famous State Museum of Ceramics, which exhibits fine porcelain and glass collections created by Empress Maria Fedorovna.

Although Moscow might seem like a huge bustling megalopolis it has it's own unique charm and inimitable beauty. Its vast expanses and awe-inspiring atmosphere are a memorable experience for all who travel to Russia's capital. We will be happy to plan your memorable Moscow vacation, feel free to  contact our specialists .

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