almosafer for travel and tourism joint stock

We've detected unusual activity from your computer network

To continue, please click the box below to let us know you're not a robot.

Why did this happen?

Please make sure your browser supports JavaScript and cookies and that you are not blocking them from loading. For more information you can review our Terms of Service and Cookie Policy .

For inquiries related to this message please contact our support team and provide the reference ID below.

• Partner with AGBI

PIF eyes $400m investment in Saudi travel giant Almosafer

• Public Investment Fund could acquire 30 percent stake
• Term sheet values Almosafer at SR3.7 billion, or $986 million
• Tourism group has reported record growth in second quarter

Saudi travel giant Seera Group Holding announced the signing of a non-binding term sheet with the Public Investment Fund on Tuesday, for a possible investment in one of its subsidiaries.

The term sheet, cited in a filing on the Saudi Tadawul, proposes an investment by the PIF – the kingdom’s $620 billion sovereign wealth fund – in Almosafer Travel and Tourism Company, which recorded the highest levels of consumer travel bookings in its history in June.

According to the filing, PIF is seeking a 30 percent shareholding in Almosafer for a total consideration of up to SR1.5 billion ($400 million) to be paid to the travel company for new shares.

• Dubai Expo 2020 and Saudi Vision 2030 fuel hotel growth
• Saudi Arabia signs MotoGP deal as sporting push accelerates
• Riyadh to offer e-visas for GCC residents to promote tourism

The investment amount is based on a preliminary pre-money enterprise value of Almosafer and its subsidiaries of SR3.7 billion. 

Any deal would include a SR386 million earn-out amount conditional on Almosafer achieving certain pre-agreed key performance indicators in 2023 and 2024. 

As part of the reorganisation, Seera’s destination management company, Discover Saudi, and its Hajj and Umrah business-to-business operator Mawasim, would fall under the umbrella of Almosafer. 

Seera said the signing of the term sheet was a “strategic milestone” in its transformation plan, unveiled in 2017, to strengthen the group’s businesses and enhance long-term value for shareholders.

If the deal goes ahead, Almosafer aims to use the capital to scale its inbound, outbound, religious and domestic tourism operations. It said it would also “strengthen its credentials as a national champion of travel and tourism services in Saudi Arabia”.

The transaction is subject to obtaining regulatory and any other approvals as may be required by the parties, the filing added.

Extra capacity needed for international tourists

Rabia Yasmeen, senior research consultant at Euromonitor International, told AGBI: “For Saudi Arabia’s Public Investment Fund, tourism is not only a sector to unlock economic growth, but also a springboard to connect with the global audience. 

“With the number of new tourism offerings, ranging from cultural experiences at Al Ula to sports and entertainment, the country aims to unlock a new stream of international tourists.

“This also increases the need for additional capacity to host them.”

Seera Group reported strong growth in demand for services across inbound, outbound and domestic tourism during the second quarter of 2022.

Its gross booking value rose to SR2.5 billion in Q2, an increase of 108 percent compared to Q2 2021. During the first six months of 2022, Seera’s GBV was SR4.1 billion, an increase of 105 percent compared to the same period in 2021.

Almosafer reported a 89 percent growth in GBV to SR1.7 billion in Q2. Its consumer travel division achieved its highest quarterly GBV of SR1.1 billion, an increase of 175 percent compared to Q2 2021. 

In June, Almosafer’s GBV was over SR500 million, exceeding pre-pandemic levels by 27 percent to record the highest levels of consumer travel bookings in its history. Almosafer’s consumer travel segment is on track to achieve SR4 billion GBV by the end of 2022.

The company said its results reflected strong demand for both international and domestic travel, with bookings for London and Paris this summer exceeding the pre-pandemic levels in 2019.

This was driven by the introduction of the electronic visa waiver for Saudi nationals in the UK and the lifting of pandemic restrictions in France.

Almosafer Business, the group’s corporate and government travel management unit, reported a 27 percent growth in GBV to SR600 million in Q2.

Majed Alnefaie, CEO at Seera Group, said: “We reported a very positive summer booking season and the demand for travel remains strong led by the Saudi leadership’s focus on promoting the tourism sector as a key contributor to the economy.”

The kingdom has set a target for tourism to contribute 10 percent of GDP by 2030. It ranked 33rd out of 117 countries in the World Economic Forum’s annual Travel & Tourism Development Index, published in May.

Yasmeen said: “Saudi Arabia has traditionally been a leading religious destination for Muslim tourists and pilgrims. 

“However, as the country opens up and embraces social reforms, it is attracting interest from tourists globally. They are particularly intrigued to experience Saudi culture and understand its heritage.”

Latest articles

• Infrastructure

Emaar promises free repairs as Dubai launches sewerage system

Emaar Properties is offering free repairs to residents whose homes were damaged during this week’s extreme flooding, as Dubai also announced a AED80 billion ($22 billion) sewerage system, following a review of infrastructure ordered by the UAE president. The developer, which is listed on the Dubai stock exchange, announced on Friday it would repair all […]

• Banking & Finance

Lebanon launches plan to promote use of bank cards

Lebanese central bank Banque du Liban announced a new agreement on Thursday that it hopes will result in a rebound in the use of bank cards. As part of the agreement, Mastercard and Visa will lower card fees on transactions, particularly for people with bank accounts based outside Lebanon. In a press release, the bank […]

• Real Estate

Kuwait signs $140m contracts for Al Metlaa development

Kuwait’s Public Authority for Housing Welfare (PAHW) has signed two contracts worth KD42 million ($140 million) to construct public buildings in Al Metlaa, a new residential district north of Kuwait City. Nurseries, stores, schools and shops will be included, state news agency Kuna reported. Electricity connections have been provided for 109 buildings in the district, […]

Iraq to auction 30 oil and gas projects this month

Iraq will auction 30 new oil and gas projects in two licensing rounds before the end of April. The bidding round will be held on April 27, Reuters reported, citing an oil ministry statement. Last October Iraq passed a long-awaited oil and gas law, which will help the country attract more international investments into the hydrocarbon industry and boost government revenues.  Ali Metwally, an […]

Download the AGBI app today

UN Tourism | Bringing the world closer

Share this content.

• Share this article on facebook
• Share this article on twitter
• Share this article on linkedin

Almosafer Company for Travel and Tourism

Country: Saudi Arabia

Website: https://www.almosafer.com

Almosafer (part of Seera Group) Saudi Arabia’s Leading Travel Company Elevating the journey for travellers from Saudi Arabia, the region & beyond, while harnessing Seera Group’s 40+ years of expertise, Almosafer supports Saudi Arabia’s vision as a national champion for tourism. Almosafer creates opportunities for outbound, leisure and religious travel, whilst serving B2C and B2B customers, partners, and suppliers with state-of-the-art travel solutions, a digital-first mindset and travel advisory. Through powerful and world-class technology platforms, central sourcing and fulfillment capabilities and data-driven decision-making, Almosafer elevates travel experiences through multiple businesses operating under the Almosafer umbrella: Almosafer, the Middle East’s leading travel brand, offers consumers seamless user experiences for domestic and international travel bookings through its omni-channel offerings. As a dedicated service solution, Almosafer Concierge addresses the needs of VIP and high-end clients through bespoke services.Almosafer Business, a dedicated service solution, caters to corporate & government entities. Discover Saudi is the Kingdom’s leading Destination Management Company, specialising in inbound travel, online distribution and MICE solutions. Mawasim is a Hajj & Umrah tour operator, offering high-quality end-to-end travel arrangements and simplified sourcing for external agents in key international source markets.

Saudi Sovereign Wealth Fund to Pick 30 Percent Stake in Almosafer

Peden Doma Bhutia , Skift

September 16th, 2022 at 6:56 AM EDT

Saudi Arabia’s Public Investment Fund has proposed to acquire a 30 percent stake in Riyadh-based travel firm Almosafer — a subsidiary of Seera Group — for $412 million.

As part of the pact, Seera’s destination management company — Discover Saudi and its Hajj and Umrah travel operator — Mawasim will fall under Almosafer.

The Seera Group, in a statement to the Saudi Stock Exchange where it is listed, stated that the capital infusion would be used to scale its inbound, outbound, religious and domestic tourism operations.

The company said this would help to strengthen its credentials as a “national champion of travel and tourism services in Saudi Arabia.”

Almosafer recorded the best quarter in its history for consumer travel bookings for the quarter ending June 30, 2022 exceeding pre-pandemic levels in June 2019 by 27 percent.

The travel company reported a 89 percent growth in gross booking value to $346 million in the second quarter, up from $240 million in the second quarter of 2021. Almosafer’s consumer travel unit achieved its highest ever quarterly gross booking value registering an increase of 175 percent compared to the same period last year.

The company had mentioned in its earnings that Almosafer’s consumer travel segment is on track to achieve $1 billion gross booking value by the end of 2022. 

The Public Investment Fund plays a pivotal role in realizing Vision 2030 , Saudi Arabia’s economic transformation program, as it strategises to diversify the national economy and reduce the reliance on oil.

As it seeks to diversify is portfolio, the Public Investment Fund, which manages around $620 billion in assets, had earlier invested $464 million in Google’s parent company Alphabet, around $474 million in Microsoft, $507 million in Zoom and $373 million in Booking Holdings.

Last month, the sovereign wealth fund along with the London-based Cain International announced an investment of $900 million in the Swiss hospitality brand — Aman Group.

Middle East Travel Roundup

Get the latest news from the Middle East in one easy-to-digest newsletter.

Tags: amanresorts , asia monthly , hajj , investments , saudi arabia , Seera Group , umrah

• Board of Directors
• Management Team
• Portman Travel Group
• Hospitality
• Investments
• Announcements
• Financial Statements
• Presentations & Reports
• General assembly
• Corporate Governance

Seera Group Holding announces that Al Mosafer Travel and Tourism Company (one of its subsidiaries) has signed a contract with Klook Travel Technology Company to establish a joint company for the purpose of developing a joint venture

• 17 Feb 2022

Discover more

Seera group holding announces its annual financial results for the period ending on 2023-12-31, seera group holding announces the latest developments regarding careem inc's agreement with uber technologies inc to acquire careem's assets for $3.1 billion.

Latest News

Discover unforgettable activities in Christchurch

Airport transfer and bus rental in Turkey

Tourism leaders from around the world will explore how entrepreneurship and innovation are transforming the global travel sector at ATM 2024

Sojern introduces new members to Destinations Advisory Board in New York City

The Reserve, in Madeira Portugal joins American Express Fine Hotels + Resorts program

Precise Tale Poggio Alla Sala, the newest hospitality project from Precise Hotels in Tuscany

Reasons to visit Pigeon Forge

“Spain is fortunate to have a vibrant and very competitive air transport system, based on high quality and very efficient airports”, says Maurici Lucena of AENA

Grupo Xcaret names Chef Carlos Hannon as new Culinary Director for Hoteles Xcaret

Accelya partners with Delta to deliver modern retailing

Almosafer and Klook launch Almosafer Activities platform under joint venture

Almosafer Activities is a B2B one-stop digital marketplace for activities, tours and more.

RIYADH, SAUDI ARABIA – Almosafer , Saudi Arabia’s leading travel company (part of Seera Group), and Klook , Asia’s leading travel and experiences platform, have together launched the first ever holistic tours and activities platform for the KSA market, Almosafer Activities .

The launch follows the signing of an agreement between the two travel industry powerhouses in early 2022 to establish the joint venture with the purpose of creating a holistic B2B marketplace for activities in the Kingdom, addressing a gap in the market which has thus far largely seen fragmented options for bookable ‘things to do’.

Almosafer Activities is a one-stop digital platform with end-to-end content and inventory management solutions that supports tourism and leisure activity merchants in Saudi Arabia, as well as distributors across the globe, to provide an unprecedented choice of product offering for travellers to, from, and within the Kingdom.

The platform, which will go live for distributors in Q3 2023, will leverage Klook’s position as a leading global distributor of experiences and services and enable domestic and international tourists to book activities with ease. Almosafer Activities will provide seamless booking experiences, connecting Saudi Arabia travellers to global platforms, starting with Klook. The launch of Almosafer Activities supports the tourism agenda of Saudi Vision 2030 by boosting inbound and domestic tourism. The platform will also support small and medium-sized merchants by providing them with a platform and exposure to more distribution channels.

Fahd Hamidaddin , CEO and Member of the Board at Saudi Tourism Authority, said: “Saudi is setting the pace for global tourism development. We are currently undergoing a remarkable transformation and experiencing unprecedented growth, positioning ourselves as the world’s largest investor in tourism – this presents an exciting opportunity for both our existing and new partners.

“The launch of Almosafer Activities represents another significant stride towards establishing world-class standards for travellers and empowering the tourism ecosystem in alignment with the goals of Vision 2030. Through this cutting-edge digital platform, Almosafer Activities will offer seamless and hassle-free access to a wide range of activities and unique experiences, catering to every type of traveller. It is our aim to inspire visitors from around the world to explore the authentic essence of Arabia, our cherished home.”

Muzzammil Ahussain , CEO of Almosafer, said: “We are excited to be launching Almosafer Activities with Klook. Our new platform serves as a reliable marketplace for activities, tours, events, attractions and experiences, while providing a wealth of opportunities for merchants and distributors. Almosafer Activities will empower the travel and tourism ecosystem as a whole whilst further supporting the Kingdom’s strategy to continuously enhance the domestic tourism offering and increase its inbound tourism footprint.”

C.S. Soong , VP, Corporate Development of Klook, said: “The launch of Almosafer Activities represents a significant leap forward for the industry, playing an integral role in propelling Saudi Arabia towards Vision 2030. Leveraging Klook’s technological strengths and innovative merchant solutions, this new platform seamlessly connects the experiences sector and drives the digital transformation of merchants. Additionally, we are confident that this strategic collaboration will inspire and attract a larger influx of international visitors to the Kingdom, amplified by our extensive global network.”

Almosafer Activities provides a state-of-the-art dedicated app for merchants to seamlessly manage their products and make them accessible on Almosafer Activities for distributors to access the inventory. The platform offers merchants substantial reach and exposure to local, regional and international audiences while distributors will have access to unique activities and experiences in Saudi Arabia.

The joint venture will reflect Almosafer’s digital-first approach, offering advanced digital solutions to merchants and distributors to help unlock selling opportunities as well as convenient payment cycles and seamless online payments.

Almosafer Activities will be able to leverage other companies under the Almosafer umbrella to distribute content. Merchants will be able to take advantage of enhanced exposure to the wide customer base of Almosafer’s consumer segment which benefits from being the Middle East’s leading travel brand, as well as through Discover Saudi, the leading destination management company in KSA.

Theodore Koumelis

Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.

• Theodore Koumelis https://www.traveldailynews.com/author/theodore-koumelis/ Tourism leaders from around the world will explore how entrepreneurship and innovation are transforming the global travel sector at ATM 2024
• Theodore Koumelis https://www.traveldailynews.com/author/theodore-koumelis/ Sojern introduces new members to Destinations Advisory Board in New York City
• Theodore Koumelis https://www.traveldailynews.com/author/theodore-koumelis/ Precise Tale Poggio Alla Sala, the newest hospitality project from Precise Hotels in Tuscany
• Theodore Koumelis https://www.traveldailynews.com/author/theodore-koumelis/ Grupo Xcaret names Chef Carlos Hannon as new Culinary Director for Hoteles Xcaret

Related posts

Tiqets & Klook announce strategic global partnership

Booking platform Klook sets down roots in the UK

Klook and Merlin Entertainments announce strategic global partnership to enhance travel experiences

Edinburgh draws in crowds of Gen Z and Millennials

Previous post, american queen voyages renews business focus on core river products, how can travel companies avoid the reputational risks associated with attempting to become sustainable.

Where to gamble in Norway

BESPOKE – new boutique luxury residences open in Tulum’s Tankah Bay

Seychelles former Minister Alain St.Ange confirmed his Arabian Travel Market participation amongst a long list of other coming tourism events 

Citadines Canal Amsterdam opens in historic weaver’s houses

Duetto and Shiji enhance integration with folio data

Embraer signs MoU with AICAT to improve cooperation with the Austrian aerospace industry

Groups and weddings prove core driver of growth for GoNexus Group in 2023

JetBlue announces leadership appointments

Hotel Indigo Williamsburg announces new partnership with Like A Local Tours

AI set to shape the future of Travel & Tourism, says WTTC

The Junto announces Director of Commercial Strategy and Director of Food and Beverage

Seasoned hospitality industry leader Hugh Goodwin retires

Port of Seattle celebrates 25 years of cruising to Alaska

FiturNext announces its 2025 Challenge: how tourism can contribute to sustainable food management

New social living concept set to launch in Germany: Ascott’s lyf brand to settle in Frankfurt

More flights, more destinations – Explore Europe, Asia and North America this Summer with Air Canada

The Bentley Hotel Southampton expected to join JdV by Hyatt brand in mid-2024

Visit SLO CAL welcomes new Director of Community Engagement and Advocacy, Whitney Chaney

eSIM Go and Fraport Group to transform data roaming for 180m  global travelers

Munich Airport: Positive annual result and strong traffic growth

Rental Escapes marks one-year anniversary of industry-first travel advisor rewards program

Global travel and tourism sector deal activity fell by 14.9% YoY in Q1 2024, reveals GlobalData

art’otel announces General Manager appointments for new London and Rome hotels, Axel Krueger and Diego Di Gaetano

13th Congress Ambassador Awards Ceremony introduces winners

Cycas appointed to introduce Fairfield by Marriott brand to the UK market

MIA hosts rehearsal tour for future travelers with special needs

Epic rainstorm swamped the United Arab Emirates, Dubai International resumes flights

Eighth ATR 72-600 joins Air Serbia fleet

Why you need to check out Baton Rouge

Holland America Group resigns USTOA active membership

Hilton Grand Vacations and Great Wolf Lodge partner to offer new travel experiences for families

Ink Innovation to launch a joint venture with LPort in Saudi Arabia

Destination by Hyatt to make its South American debut in Paracas, Peru with The Legend Paracas Resort

CTM advances proprietary Lightning OBT with AI-powered trip builder, rich airline content and hotel reviews

Marriott International highlights growth and commitment in Turkey during visit by President and Chief Executive Officer

Second successful edition of Events Club Associations Forum held in Valencia

PPDS delivers seamless guest room casting for hotels with new all-in-one Philips Cast Server

Hamad International Airport is named the World’s Best Airport for 2024

Czech Airlines Technics is profitable for the first time since the pandemic, generating profit of 41m. crowns in 2023

SITA unveils latest evolution in total airport management

Top five cities to buy real estate in the UAE

Italian hybrid hospitality innovators secure “Special Award for Innovation” in memory of former PKF President for Italy

Kenes Group strengthens its commitment to sustainable business practices by joining the United Nations Global Compact 

Cheval Collection selects IDeaS G3 RMS at eight additional luxury serviced apartment properties

Cendyn boosts hoteliers’ search advertising campaigns with new Google integration

Westgate Resorts extends partnership with arrivia and expands benefits and offerings for timeshare owners

Nine airline companies comprise a $30bn. dollar club courtesy of co-branded credit cards

UN General Assembly hosts tourism for sustainable development event

US wellness economy now valued at $1.8 trillion, the largest wellness market in the world

IATA and partners release Aviation Net Zero Roadmaps Comparative Review

Green destinations: European Green Pioneer of Smart Tourism 2025 competition now open for applications

SWISS further suspends flights to Beirut

Kallichoron Art Boutique Hotel celebrates its 10th anniversary

U.S. hotel construction activity rose in March, first increase in nine months

New strategic partnership at Edinburgh Airport

Profitroom is set for global expansion following sale of majority stake to MCI Capital S.A.

ASSA ABLOY acquires Axxess Industries

Grace Hotel, Auberge Resorts Collection appoints new General Manager, George Georgousis

Palladium Hotel Group lands in Middle East with Ushuaïa Unexpected Hotels & Residences

Saudia named one of the world’s fastest growing airline brands

The best reasons to book a yacht in Dubai

Historic crimes that shaped popular vacation spots

Ellen Kensington, London’s newest luxury boutique hotel to open early Summer 2024

Mancunians and solo travellers boost UK tour booking boom

Independent hoteliers see GDS bookings rise 34.5%

RoomRaccoon partners with Guestnet to elevate guest experience and drive revenue growth for independent hotels

G Adventures’ ‘G Trek for Good’ raises over £30,000 for Planeterra and ABTA LifeLine

Dubai records US$ 1.7bn in luxury home sales in Q1 2024

Five ways to save money on your next family vacation

European Committee of the regions and UN Tourism break new ground with study on Rural Tourism and Development in Europe

Olympic Airways B727 at the old Elliniko Airport bought by Zela Aviation to become an exhibit in Athens, Greece

CTO’s Sustainable Tourism Conference presents dynamic study tours to promote sustainable practices

SITA leads the way in transforming air travel experience

Boutsen Aviation appoints NSAC as Aircraft Sales Representatives

Cycas Hospitality expands into Ireland

CoStar: Paris hotel bookings pacing above 60% for Summer Olympic period

Air Serbia elevates operations: Integrates SabreSonic for enhanced revenue and personalized customer journeys

LG hospitality TV technology poised to transform vacation rental market

Sunrise Airways taps Claudio Buncamper as new Chief Commercial Officer

VIRTU Resort & Residences launches

Concord Hospitality appoints Marsha Ray as new EVP of Operations

Aeronology launch American Airlines Group NDC offers to complete the full travel retailing experience and benefits

Hotel Cleveland, Autograph Collection reveals $90 million restoration

Experiences and ecommerce demand increase Q1 2024 hotel revenue

Break the Ice Media & Travel Alliance Partners unite under one brand: Travel Alliance Partnership

Baker’s Cay Resort appoints new executive chef Carolann Wheeler

CHTA launches Marketplace Responsible Tourism Day

ChangeGroup signs deal to operate foreign exchange servicesat London Liverpool Street Station

Quito airport obtains Level 4+ ‘Transition’ in the Airport Carbon Accreditation program

Ryanair launches new Future Flyer Academy programme for aspiring pilots in Ireland

Vibrant celebration in Venice of EHMA’s 50th anniversary

Certares-led consortium enters into an investment agreement with the FTI Group

Features of eSIM technology

Monaco dubbed one of Europe’s leading destinations for 2024

Thailand after dark: A guide to the best nightlife experiences

Hotel pipeline activity down globally, except in the Americas

FEDHASA announces winners of inaugural Hospitality Awards

WTM Africa Responsible Tourism Awards highlight the continent’s sustainability trailblazers at Africa Travel Week 2024

Shannon Airport bolsters commitment to providing seamless passenger experience as it expands security team

The Radisson brand enters Cape Town with the newly rebranded Radisson Hotel Cape Town Foreshore

AeroCloud unveils new platform innovations in challenge to tech incumbents

Lošinj Hotels & Villas hosts highly successful Loop MICE event

Ryanair launches six new routes for Bristol in biggest ever Summer ’24 schedule

Hyatt EAME announces robust pipeline: More than 50 per cent of regional growth leans into leisure

Milan Bergamo Airport enhances North Africa network with new flights

Seven things to do on a Gatlinburg vacation with friends

Ground-breaking airport hydrogen trial next critical step on journey to achieving zero emission aviation

Five trends shaping corporate travel in 2024

Global Hotel Alliance kicks off its 20th anniversary year with stellar Q1 performance results

Zeal celebrates topping out for net zero carbon hotel

Top 10 busiest airports in the world shift with the rise of international air travel demand

La Dolce Vita Orient Express stops at Vinitaly with its dedicated “Vinitaly Lounge”

Mews Stacks transforms the way hoteliers build tech ecosystems

Marriott International accelerates growth across Europe with nearly 100 hotel conversions

A warmhearted welcome to Six Senses La Sagesse Grenada

Air Serbia commences direct Belgrade – Mostar service

Radisson Collection expands its footprint in Italy with opening of Radisson Collection Hotel, Roma Antica

Euroairlines partners with LetsFly Group to continue improving global access to its flights

IHG Hotels & Resorts brings Kimpton Hotels & Restaurants to Lisbon

Madeira to stage World Travel Awards Grand Final 2024

AHLA rallies industry in support of hotel tax relief

Airlines halt flights amid Middle East unrest

How long can I stay in the US on a tourist visa

Exploring the art cities

Art of bicycle trips launches new tours in Japan and Taiwan

Kieran Perry: The epitome of business mastery

British Airways becomes the first UK airline to introduce two next-generation real-time weather apps

ibis celebrates 50th anniversary

Miami’s Mayor Daniella Levine Cava unveils newest glass boarding bridge at MIA

airBaltic invites to a unique Technical Department Open Day

“Shining Stars FCCA Foundation Dinner” serves up record 13 presidents and above

12 distinctly different properties to join IHG Hotels & Resorts’ Vignette Collection in 2024

Civitatis reaches one million reservations from Mexican travellers, with 94% booking experiences for international trips

Azamara Cruises launches 2025 and 2026 voyages

HotStats welcomes new CEO and Chief Experience Officer

City Destinations Alliance International Conference Reality Check: Exploring authenticity and innovation in urban tourism

2024 State of the Cruise Industry Report shows cruise tourism has surpassed historical levels

Sandos Hotels & Resorts appoints Alan Pujol as its new Vice President of Operations

Bert Hernandez named Brand President of Silversea

UN Tourism and Croatia to establish research centre for sustainable tourism

Equinox Charter announces Rough Guides collaboration

Azorra delivers first Embraer E190-E2 aircraft to Scoot

Universal Orlando Resort reveals stellar details about its two newest hotels, Universal Stella Nova Resort and Universal Terra Luna Resort

Aero launches semi-private flights to some of the world’s largest music, sporting, art, and entertainment events in 2024

Ellison Onizuka Kona International Airport reopened

Metropolitan Nashville Airport Authority bolsters leadership team: Introducing new appointments and promotions 

Winners of the Inaugural F&B@Sea Awards 2024 announced

Aena’s airports in Spain close the third month of 2024 with a record-breaking volume of passengers in a single month of March

FS Group, record investments of 16 billion euro in 2023

Delta Sky Club levels up in Miami with major lounge expansion

Mews Unfold 2024 is ready to set the agenda for hospitality’s future

Fraport traffic figures – March 2024: Passenger growth in Frankfurt impacted by strikes

Israeli airspace reopens after temporary closure due to Iranian missile attacks

EnsoAssist, unlocking hospitality growth with a 24/7 cost-effective guest support

ATPCO introduces new Product Catalogue solution

Lauren Parker appointed new Director of Sales at Ocean Edge Resort & Golf Club

iCoupon partners with Uber to launch iCoupon Rides

Palladium Cares moves forward with environment and education projects

Africa gears up for potential boom in Chinese tourism

New report on single use plastics products focuses on mitigation strategies

Reputation House presents AI app for better understanding tourist behavior in travel sector

Oceania Cruises announces new 2025-2026 Tropics and Exotics Collection

Satisfi Labs and Broadw.ai merge to expand conversational AI across the entertainment industry

Holland America Line enhances entertainment with new productions, music lineup and destination-specific performances

Crystal Coast Oceanfront Hotel appoints Amber Camacho as Sales Manager

AKA West Palm welcomes The Blind Monk’s new location debut

Travelport Delivers avianca’s NDC Content and Servicing on Travelport+

Marriott International accelerates growth in Poland with more than 10 anticipated openings in the pipeline

IAEE expands CEM-AP Certification Program with new learning track

Journey appoint new Business Development Manager for Mexico and Costa Rica

Carnival Cruise Line and Effy Jewelry introduce new shoppping technology for Carnival Firenze’s debut

London Gatwick expands Asia connections with new flights to Azerbaijan, Turkmenistan and Uzbekistan

Delta Airlines launches New York-Munich service three times weekly

Nassau Paradise Island Promotion Board tapps Finn Partners for UK travel trade representation, announcing strategic restructuring

Vouchers are now available for taxi rides from Riga Airport

Just You and Travelsphere launch new customer booking donation scheme to strengthen community tourism efforts with partner Planeterra 

The Windsor Court announces Ashley Del Buono as Sales Manager

Direct flights to China are available from Prague again

Studio Alexander Fehre designs sophisticated workspace for the Hyatt hotel chain at Zurich Airport

OUTRIGGER Reef Waikiki Beach Resort celebrates $85m. transformation highlighting Monkeypod Kitchen by Merriman

More redemption options, everyday value, and more choice headline new analysis of credit card rewards programs

Budapest Airport welcomes China Southern Airlines and new route to Guangzhou, with a myriad of onward destinations

Brown Hotels launched a “Resorts and Hotels Operations Management Diploma” in cooperation with BCA College, Greece

Mize joins ECTAA Travel Industry Partner Programme

Six Nations, St. Patrick’s Day drove Dublin hotel occupancy in March

• Expert Speak
• Travel News
• TRAVEL EVENTS
• Meetings and Events
• Destinations
• Travel Technology

Almosafer and Klook launch Almosafer Activities platform under joint venture

Almosafer, Saudi Arabia’s leading travel company (part of Seera Group), and Klook, Asia’s leading travel and experiences platform, have together launched the first ever holistic tours and activities platform for the KSA market, Almosafer Activities.

The launch follows the signing of an agreement between the two travel industry powerhouses in early 2022 to establish the joint venture with the purpose of creating a holistic B2B marketplace for activities in the Kingdom, addressing a gap in the market which has thus far largely seen fragmented options for bookable ‘things to do’.

Almosafer Activities is a one-stop digital platform with end-to-end content and inventory management solutions that supports tourism and leisure activity merchants in Saudi Arabia, as well as distributors across the globe, to provide an unprecedented choice of product offering for travelers to, from, and within the Kingdom.

The platform, which will go live for distributors in Q3 2023, will leverage Klook’s position as a leading global distributor of experiences and services and enable domestic and international tourists to book activities with ease. Almosafer Activities will provide seamless booking experiences, connecting Saudi Arabia travelers to global platforms, starting with Klook.

The launch of Almosafer Activities supports the tourism agenda of Saudi Vision 2030 by boosting inbound and domestic tourism. The platform will also support small and medium-sized merchants by providing them with a platform and exposure to more distribution channels.

Fahd Hamidaddin, CEO and Member of the Board at Saudi Tourism Authority, said: “Saudi is setting the pace for global tourism development. We are currently undergoing a remarkable transformation and experiencing unprecedented growth, positioning ourselves as the world’s largest investor in tourism – this presents an exciting opportunity for both our existing and new partners.

“The launch of Almosafer Activities represents another significant stride towards establishing world-class standards for travelers and empowering the tourism ecosystem in alignment with the goals of Vision 2030. Through this cutting-edge digital platform, Almosafer Activities will offer seamless and hassle-free access to a wide range of activities and unique experiences, catering to every type of traveler. It is our aim to inspire visitors from around the world to explore the authentic essence of Arabia, our cherished home.”

Muzzammil Ahussain, CEO of Almosafer, said: “We are excited to be launching Almosafer Activities with Klook. Our new platform serves as a reliable marketplace for activities, tours, events, attractions and experiences, while providing a wealth of opportunities for merchants and distributors. Almosafer Activities will empower the travel and tourism ecosystem as a whole whilst further supporting the Kingdom’s strategy to continuously enhance the domestic tourism offering and increase its inbound tourism footprint.”

C.S. Soong, VP, Corporate Development of Klook, said: “The launch of Almosafer Activities represents a significant leap forward for the industry, playing an integral role in propelling Saudi Arabia towards Vision 2030. Leveraging Klook’s technological strengths and innovative merchant solutions, this new platform seamlessly connects the experiences sector and drives the digital transformation of merchants. Additionally, we are confident that this strategic collaboration will inspire and attract a larger influx of international visitors to the Kingdom, amplified by our extensive global network.”

Almosafer Activities provides a state-of-the-art dedicated app for merchants to seamlessly manage their products and make them accessible on Almosafer Activities for distributors to access the inventory. The platform offers merchants substantial reach and exposure to local, regional and international audiences while distributors will have access to unique activities and experiences in Saudi Arabia.

The joint venture will reflect Almosafer’s digital-first approach, offering advanced digital solutions to merchants and distributors to help unlock selling opportunities as well as convenient payment cycles and seamless online payments.

Almosafer Activities will be able to leverage other companies under the Almosafer umbrella to distribute content. Merchants will be able to take advantage of enhanced exposure to the wide customer base of Almosafer’s consumer segment which benefits from being the Middle East’s leading travel brand, as well as through Discover Saudi, the leading destination management company in KSA.

Popular Categories

• Aviation 1667
• Hotels 1169
• Travel News 656
• Destinations 613
• Meetings and Events 230
• Travel Technology 199

LEAVE A REPLY Cancel reply

Save my name, email, and website in this browser for the next time I comment.

Latest Posts

Lufthansa allegris takes off may 1, 2024, explore more flights, more destinations, this summer with air canada, exhibitor registration at itb berlin 2025 opens earlier than ever, popular posts, a year of growth and recovery for radisson hotel group, pioneering the way for innovation, travel and women in technology, dubai forum to put the spotlight on regional attractions.

Related News

Musafir.com named gsa for fly egypt in uae, makemytrip launches ‘business class funnel’ for premium travlers, almosafer expands serviced accommodation offerings, almosafer’s trends report highlights growth of domestic tourism in saudi arabia in 2023, riyadh air partners with almosafer as first saudi travel company, dubai airports announces capacity shift to dwc as dxb closes runway, luxury hotel operator dorchester collection opens first mideast hotel in dubai, dwtc gears up for q1 line-up of international events, emirates and tat sign agreement to boost tourism to thailand.

© Arabia Travel News. All rights reserved.

Popular Category

Editor picks.

You are using an outdated browser. Please upgrade your browser to improve your experience and security.

Almosafer and Klook launch Almosafer Activities platform

Posted by Melanie Swan on 26 June 2023

The joint venture brings a B2B digital marketplace for activities and tours in Saudi

Saudi Arabia's Almosafer travel company and Asian travel and experience platform Klook have launched the first-ever holistic tours and activities platform for the KSA market, Almosafer Activities.

The launch follows the signing of an agreement between the two travel industry powerhouses in early 2022 to establish the joint venture with the purpose of creating a holistic B2B marketplace for activities in the kingdom, addressing a gap in the market, which has thus far largely seen fragmented options for bookable things to do.

The platform, which will go live for distributors in Q3 2023, supports the tourism agenda of Saudi Vision 2030 by boosting inbound and domestic tourism. The platform will also support small and medium-sized merchants by providing them with a platform and exposure to more distribution channels.

Muzzammil Ahussain, CEO of Almosafer, said: “Our new platform serves as a reliable marketplace for activities, tours, events, attractions and experiences, while providing a wealth of opportunities for merchants and distributors. Almosafer Activities will empower the travel and tourism ecosystem as a whole while further supporting the kingdom’s strategy to continuously enhance the domestic tourism offering and increase its inbound tourism footprint.”

GET YOUR FREE TRAVEL & TOURISM INSIGHT REPORT PRODUCED IN ASSOCIATION WITH DELOITTE

CS Soong, VP, Corporate Development of Klook, said: “The launch of Almosafer Activities represents a significant leap forward for the industry, playing an integral role in propelling Saudi Arabia towards Vision 2030. 

"Leveraging Klook's technological strengths and innovative merchant solutions, this new platform seamlessly connects the experiences sector and drives the digital transformation of merchants. 

"Additionally, we are confident that this strategic collaboration will inspire and attract a larger influx of international visitors to the Kingdom, amplified by our extensive global network.”

Almosafer Activities will be able to leverage other companies under the Almosafer umbrella to distribute content. Merchants will be able to take advantage of enhanced exposure to the wide customer base of Almosafer’s consumer segment, which benefits from being the Middle East’s leading travel brand, as well as through Discover Saudi, the leading destination management company in KSA.

For more information, visit www.almosafer.com

Share article

View comments.