tourism policy of india 2022

New tourism policy aims at making India a top destination by 2030

NEW DELHI: A mobile app for E-tourist visa, direct air-connectivity with major overseas markets, classification of tourist destinations into categories, special tourism zones and creation of five missions are among provisions stipulated in the draft of the new national policy to ensure sustainable, responsible and inclusive development of tourism.

Making India one of the top five global destinations by 2030 is the primary goal envisaged in the policy, which was finalised with certain additions considering long-term implications of the ongoing pandemic, by the ministry of tourism. The policy was shared with ministries, states for feedback.

“Idea is that post pandemic, if the tourism sector has to be strengthened, then there should be a long-term vision. There are five main features in the policy, which we will take up as missions. The policy has been circulated among the ministries and state governments; after examining feedback from them, the process to notify the policy will be expedited,” Rakesh Kumar Verma, additional secretary, ministry of tourism, said.

To align with sustainable development goals, the policy says, the government will set up a National Green Tourism Mission to implement a national framework, forging partnerships with the private sector and also for destination planning, development and management.

The digital tourism mission is planned to promote digitalisation for developing a unified tourism interface. “Tourism and hospitality majorly contribute to employment generation. The Sectoral Skill Mission will make more people employable and check how those people are absorbed in the sector,” said Verma.

The National Mission on DMOs aims to establish synergy among stakeholders and government agencies and provide institutional support to promote destinations separately. The Mission on Tourism MSMEs is proposed to enable companies to avail various benefits being made available by the governments. The mobile app will be developed by tourism and home ministries for verification of data at the time of immigration and customs clearance.

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Indian Economy News

India to bring national tourism policy to provide sustainable tourism.

• October 20, 2022

India is preparing to introduce a National Tourism Policy 2022 this year with the goal of supplying a safe, innovative, responsive, and sustainable tourism sector in the country's inclusive development journey.

Minister of Tourism, Culture, and Development of North Eastern Region, Mr. G. Kishan Reddy, made the declaration in his remarks at the day-long National Conference on Tourist Police held in New Delhi on Wednesday.

The Minister compared the natural beauty of India to that of New Zealand, Switzerland, and African nations.

He remarked at the event that "the tourist sector would play a huge role in India becoming a developed country when we celebrate the country's 100 years of Independence in 2047, adding that the tourism sector has contributed to about 5.19% of India's GDP, which is not a little contribution." He also noted that the tourism industry had contributed to the creation of 15.34% of jobs in India in the 2018–2019 period.

"The Indian economy received an estimated US$ 30 billion in foreign currency contributions from the tourist industry in 2019," the minister said.

Disclaimer: This information has been collected through secondary research and IBEF is not responsible for any errors in the same.

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• National Tourism Policy UPSC Notes

National Tourism Policy [UPSC Notes]

A complete national tourism policy would be unveiled in India within the next two months, according to Union Minister G Kishan Reddy. Information indicates that the government has discussed this with all key stakeholders, including the state governments, financial institutions, and travel agencies. 

Based on various developments that had occurred since the last policy was created in 2002, the Ministry of Tourism prepared a draft of the National Tourism Policy, taking into account important recommendations from NITI Aayog , the Sectoral Group of Secretaries, international best practices from organizations like the UNWTO, and policies and strategies developed by other nations. So the debate surrounding this policy is important from the UPSC exam perspective.

Draft National Tourism Policy

The National Tourism Policy 2022 is part of the vision of New India on a high trajectory of growth and prosperity. The new Policy is a holistic framework for sustainable and responsible growth of the tourism sector in the country. 

• The policy’s objectives include increasing the framework conditions for the country’s tourist industry’s growth, assisting the travel and tourism sector, and promoting related businesses.

National Tourism Policy Objectives

The Policy’s primary strategic goals are:

• To make India a year-round travel destination and to increase visitors, spending, and time spent there in order to boost the contribution of tourism to the Indian economy.
• To create jobs and entrepreneurial opportunities in the tourism sector and ensure the supply of a skilled labour pool.
• To make the tourist industry more competitive and draw in private sector investment.
• To preserve and enhance the nation’s natural and cultural resources.
• To ensure the nation’s tourist industry develops in a sustainable, ethical, and inclusive manner.

National Tourism Policy Guiding Principles

In this section, we talk about the guiding principles behind the draft policy for tourism.

• The policy aims to promote sustainable tourism by minimizing the negative impact of tourism on social, environmental and economic aspects and maximizing the positive impact.
• The policy further advocates responsible tourism to bring all stakeholders together to take responsibility for achieving sustainable tourism, and to create better places for people to live in and for people to visit. 
• In order to ensure inclusive growth, creating opportunities for marginalized sections of society including people living in remote areas will be a priority. 
• Green tourism catalyzes action for the promotion of sustainable tourism, which takes full account of current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment and host communities. 
• The Policy aims to use technology for several initiatives under the policy and aims to help the tourism industry make the most of the opportunities presented by the digital economy.
• The Policy follows a ‘whole of government’ approach to address the major and multifaceted challenges faced by the tourism industry and to develop the tourism sector in the country.  
• The Policy is guided by the principle that growth in the tourism sector has to be led by the Private Sector and the public sector has to play an enabling and facilitating role. 
• It aims to grant ‘Infrastructure Status’ to Tourism and Hospitality projects.
• It also aims at supporting tourism-related MSMEs in digitisation, formalisation of MSMEs, adopting sustainable practices, etc.
• Ek Bharat Shrestha Bharat will be a central idea under the Policy to enhance interaction and promote mutual understanding between people of different States/UTs to promote a sustained and structured cultural connection in tourism and related areas of culture, traditions & music, cuisine, sports and sharing of best practices, etc.
• Know more about Ek Bharat Shrestha Bharat in the linked article.
• The Policy aims at enhancing the tourist experience throughout his/her journey from arrival to return and it will be a key element of planning for tourism development under the Policy.

Significance of Tourism:

• Tourism has emerged as a key driver of economic growth across the world. 
• It is one of the economic sectors with the strongest growth, it has a big influence on commerce, employment, investment, building infrastructure, and social inclusion.
• Tourism is a labour-intensive sector and has a significant multiplier effect on employment in related sectors. 
• Tourism is important in social inclusion since it employs more women and youth than most the other sectors. 
• Tourism can generate resources for the conservation of cultural and natural heritage and has huge potential to make a positive contribution to sustainable development goals .

Conclusion:

National Tourism Policy [UPSC Notes]:- Download PDF Here

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New Delhi [India], October 19 (ANI): Aimed at providing a secure, creative, responsive and sustainable tourism sector in the inclusive development journey of the country, India is planning to bring a National Tourism Policy 2022 this year.

Union Minister for Tourism G. Kishan Reddy made the announcement on Wednesday while speaking at the day-long National Conference on Tourist Police here in the national capital.

“We (India) are planning to bring a National Tourism Policy 2022 in front of the country and the world. As there is no any proper and concrete National Tourism Policy in India so far, we will bring concrete and comprehensive National Tourism Policy this year under the leadership of Prime Minister Narendra Modi,” Reddy said.

“Our aim is to create a secure, creative, responsible and sustainable tourism sector in India’s inclusive development journey.”1

The minister said people from across the globe not only come to India as a tourist destination, they visit here to get solutions to their many problems. “Several foreigners have spent their entire lives here after they came in touch with saints at places like Varanasi (Uttar Pradesh) in India.”

“We have to focus on these aspects as India’s tourism provides peace and solution. PM Modi aims to make India a major tourism sector in future. In this mission, the safety and security of tourists is a major concern.”

The minister also pointed out that India has better natural beauty compared to New Zealand, Switzerland and African countries, and emphasised that “we have to explore those destinations and keep on doing their branding across the world as well as inform our new generation”.

“Tourism sector will play a big role in India becoming a developed country when we celebrate the country’s 100 years of Independence in 2047,” Reddy said at the event, mentioning “tourism sector has contributed nearly 5.19 per cent in India’s Gross Domestic Product (GDP), which is not a small role”.

Reddy sought the help of all stakeholders participating from different states in the conference to participate in tourist police, saying that the tourism sector has helped in creating 15.34 per cent of employment in India during 2018-2019.

“In 2019, the tourism sector contributed an estimated amount of around USD 30 billion (around Rs 2.12 lakh crore) of foreign currency in the Indian economy. The amount of foreign currency India got from the tourism sector in 2019 is not less,” said the minister.

Reddy further stressed the need to increase tourism in India in the current period. “This is the right time to increase tourism in India. If we work together at a time when the country is celebrating ‘Amrit Mahotsav’, we can make India a major tourist destination across the world.”

Noting that India has emerged as the fifth biggest economy in the world under the leadership of Prime Minister Narendra Modi, the minister also mentioned how the tourism sector faced a major setback during the Covid-19 period and it affected not only India but also across the world.

He said that domestic tourism in Jammu and Kashmir has seen a tremendous uplift in the last 40 years, which is a good sign.

Presently, Reddy said, India has been moving forward rapidly in the tourism sector but stressed on the need to rethink all aspects to make India a major tourist destination by providing a safe and secure environment for tourists considering the big target. (ANI)

This report is auto-generated from ANI news service. ThePrint holds no responsibility for its content.

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Latest Move to Fight Overtourism in India – India Report

Bulbul Dhawan , Skift

April 30th, 2024 at 11:00 PM EDT

The court’s order follows the Tamil Nadu government report that said 20,000 vehicles enter these hill stations every day. This posed concerns for the elephants in the region as well as the drought prevailing in the Nilgiris.

Bulbul Dhawan

The Skift India Newsletter is your go-to platform for all news related to travel, tourism, airlines, and hospitality in India.

The Madras High Court has made it mandatory for all motor vehicles seeking to enter the Nilgiris and Kodaikanal between May 7 and June 30 to obtain electronic passes. The aim is to collect data on the number of tourists visiting and the number and types of vehicles that are entering these hill stations.

Heavy traffic in the hills: The court’s order came as the Tamil Nadu government filed a status report that said 20,000 vehicles enter these hill stations every day. This posed concerns for the elephants in the region as well as the drought prevailing in the Nilgiris, though the court clarified that there won’t be a cap on the number of e-passes issued. 

Last month, the government of Tamil Nadu had agreed to fix the carrying capacity for roads leading to these eco-sensitive hill stations after a scientific assessment. The court has now asked the district administrations to collect as much information as possible regarding the tourists visiting these areas while issuing the e-passes to help the assessment.

Overtourism in India: Hill stations in India have been facing overcrowding during peak summers as tourists in large numbers flock to these destinations.

In 2023, destinations such as Nainital, Kasauli, Shimla, and Manali faced an influx of tourists, causing local authorities to place entry restrictions. The government of India also supported the idea of determining carrying capacity of hill stations and eco-sensitive locations in the Himalayan states to curb overtourism.

Apart from measures like fixing carrying capacity at sensitive locations, the government is working to develop destinations and improve infrastructure to tackle possible overcrowding. These include building and revamping destinations like Ujjain and Varanasi. India is also trying to popularize alternative underpenetrated tourist destinations like Lakshadweep. Moreover, states like Goa and Kerala are also focusing on sustainable and regenerative strategies that can tackle ill-effects of overtourism.

Aditya Agarwal Steps Down as Cleartrip’s CFO

Online travel company has announced that its chief financial officer (CFO) Aditya Agarwal has decided to step down from his role. The company has said that Agarwal’s decision is due to personal reasons. He was with the company for nine years and played a key role in Cleartrip’s financial strategy and organizational growth.

This has come two months after Cleartrip CEO Ayyappan Rajagopal announced his decision to leave the company after 11 years. Rajagopal has plans to set up his own business after his departure from the company, he had said in a post on LinkedIn. 

In view of Agarwal’s departure, Cleartrip has said that Akshat Mishra will take over as the new head of business finance.

AirAsia Announces New Routes to Kozhikode, Guwahati

Low-cost carrier AirAsia has announced two new routes to Kozhikode and Guwahati from Kuala Lumpur in Malaysia. With this, the airline will have 15 direct routes in India. AirAsia will operate three weekly flights to both these destinations starting August 1. 

The airline’s group chief commercial officer Paul Caroll said that India is one of the biggest markets for AirAsia and it is accelerating its operations in the country. 

Since January this year, AirAsia has announced seven new routes in India, including those to Jaipur, Ahmedabad, Thiruvananthapuram, and Visakhapatnam. Till 2023, the airline was operating eight routes in India. 

Korea Tourism Holds Roadshows to Showcase Leisure, MICE Potential in India

The Korea Tourism Organization conducted roadshows in India to showcase its leisure and Meetings, Incentives, Conferences, and Exhibitions (MICE) potential. This comes as the country has set a target to welcome 200,000 Indian tourists this year. Of these, Korea aims to receive 20,000 MICE delegates. 

Regional director Myong Kil Yun said, “With a record-breaking target of welcoming 200,000 Indian travelers this year, the recent roadshows were a success. We are confident that by showcasing the diverse experiences Korea offers, we can achieve this ambitious goal.”

In 2023, 120,000 Indian travelers visited South Korea. In order to meet its goal this year, the country is looking at joint marketing promotions, familiarization trips, multi-city roadshows, as well as digital marketing promotions.

Thomas Cook, SOTC Operate Inaugural Bengaluru-Bhutan Charter Flight

Travel services provider Thomas Cook, along with its group company SOTC, operated its inaugural charter flight between Bengaluru and Bhutan’s Paro at 100% occupancy. “This exceptional delivery underscores the robust demand from Bengaluru and Karnataka for premium destinations-experiences,” the company said in a statement. 

The company’s charter flights scheduled for May 4 and 11 have also been fully booked. This has led to Thomas Cook’s decision to operate two additional charters on May 18 and 25. 

Thomas Cook country head for Holidays Rajeev Kale said, “We had handpicked Bengaluru airport as the hub/gateway for this initiative based on three clear opportunities. First is that Karnataka is our top source market. Moreover, there is a high demand for consumers for unique destinations-experiences. Another reason is the absence of direct connectivity for Bhutan from South India.”

Four Points by Sheraton Opens Resort in Jammu and Kashmir’s Sonmarg 

Four Points by Sheraton has announced the opening of Four Points by Sheraton Sonmarg Resort in Jammu and Kashmir. The 47-key resort marks the brand’s debut in Sonmarg. Marriott also operates a hotel under the Four Points by Sheraton brand in Srinagar.

At the launch, Marriott’s South Asia area vice president Ranju Alex said, “This strategic expansion underlines our commitment to growth in the region and showcases how our brands cater to a wide range of travel needs and preferences.” This year, the company aims to open 12 hotels in India and as part of its strategy, it also debuted its Moxy brand in January.

Uttarakhand Tourism Launches India’s First Astro Tourism Campaign

Uttarakhand Tourism Development Board has partnered with astro tourism company Starscapes to launch ‘Nakshatra Sabha’ , the first astro tourism campaign in India. As part of this initiative, the state tourism will promote astro tourism activities such as stargazing, special solar observations, astrophotography contests, and camping under the stars among others. 

The campaign activities will cover several destinations in the state, including Uttarkashi, Pithoragarh, Nainital, and Chamoli. With this campaign, the state is also hoping to advocate the preservation of dark skies in the state. 

With this, Uttarakhand is hoping to position itself as the preferred destination for astro tourism for enthusiasts from all over the world.

Booking.com Unveils Indian Travelers’ Trip Planning Preferences

Online travel company Booking.com has revealed that 61% Indian travelers prefer to book their flights first, before they secure their accommodation. It added that nearly 40% of the travelers book event tickets well in advance. Additionally, about 25% of the travelers prefer to book multiple aspects of their trips at the same time. 

More than half the Indian travelers choose to buy travel insurance before they even book their accommodation. Moreover, nearly a third of Indian travelers wait until after booking their stays and just before their trips, to arrange car rentals, restaurant reservations and taxis.

( Skift India Report will not be published on Thursday, May 2, as May 1 is a holiday. )

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Tags: airasia , airline , airlines , aviation industry , aviation news , business traveler , cleartrip , eco-friendly , environment , hotels , india outbound , marriott bonvoy , Marriott International , mice , online travel , online travel agencies , overtourism , sheraton , south korea , sustainable tourism , thomas cook , tourism , Travel Trends

Photo credit: The aim is to collect data on the number of tourists visiting these hill stations. (Image: Kodaikanal Lake) Tamil Nadu Tourism

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