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‘Padharo Mhare Desh’: Rajasthan govt reverts to old tourism slogan

The previous bjp government had replaced the grand old campaign slogan ‘padharo mhare desh’ (welcome to my land)and introduced ‘jaane kya dikh jaye’ as the new slogan for rajasthan tourism in 2016..

In an order issued on January 25, the Congress government in Rajasthan has rolled back the previous BJP government’s order and replaced the tourism slogan ‘ Jaane Kya Dikh Jaye ’ with the state’s old tourism slogan ‘Padharo Mhare Desh’. The state Tourism Department has also added ‘Rajasthan - The incredible state of India’ in the department logo, along with ‘Padharo Mhare Desh.’

The new logo of Rajasthan tourism has the slogan ‘Rajasthan - The Incredible State of India’.(Rajasthan tourism)

Ever since it formed the government in Rajasthan , the Congress has been working on changing the previous government’s decisions such as renaming the Atal Seva Kendra with its old name Rajiv Gandhi Seva Kendra. It has also tabled a bill in the state assembly to remove the education eligibility clause from PRI (Panchayati Raj Institutions) elections and reintroducing direct election of mayor. The state government is also cancelling inactive MoUs inked in Resurgent Rajasthan.

The previous BJP government had replaced the grand old campaign slogan ‘Padharo Mhare Desh’ (Welcome to my land) and introduced ‘Jaane Kya Dikh Jaye’ as the new slogan for Rajasthan tourism in 2016.

The Tourism department’s January 25 order also directs that the new logo be used.

Also read: Beautiful Padmini, a queen in history or a poetic fantasy?

“Padharo Mhare Desh is Rajasthan tourism’s traditional logo and connects with the state’s tradition and culture. Changing it to ‘Jaane Kya Dikh Jaye’ (JKDJ) makes no sense. The previous government spent a huge amount of money for the new slogan just to oblige an advertising firm,” said Vishwendra Singh, state Tourism Minister.

Singh said, “To make foreign tourists feel welcomed and connected, the department is seeking suggestions from people for a slogan in English through online and by word of mouth.”

He said, “Our tourism policy as promised in the manifesto will be ready in another 20 days and will focus on tourists, facilities, services etc.”

Also read: Bhangarh: The curse of a Tantrik

The Minister said a joint committee has been constituted of RTDC officials and member from employees union to identify properties which need to be upgraded and those which are running in losses.

The president of the employee union of Rajasthan Tourism Development Corporation (RTDC) Tej Singh Rathore said, “It is a good decision as Padharo Mhare Desh has made its identity and a good message was there in the tourism sector. Whereas JKDJ failed to make its identity among the tourists and people in the sector.” He added the addition of a line in English will help connect with foreign tourists.

BJP spokesperosn Mukesh Pareek said, “The change of slogan is their thought and we have no objection but it would be good if they continue doing the good work of the BJP government in order to encourage the tourism sector. The record tourist flow in Rajasthan during the previous government should be continued. Changing the name will not bring development but focus on tourism sector will.”

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Sachin Saini is Special Correspondent for Rajasthan. He covers politics, tourism, forest, home, panchayati raj and rural development, and development journalism. ...view detail

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Rajasthan Tourism’s new logo brilliantly captures the essence of the state

Rajasthan cm vasundhara raje recently unveiled the new logo through a video on facebook and youtube..

rajasthan tourism department new slogan

The land of deserts, camels and colours — Rajasthan — is wooing tourists with a brand new logo and campaign.

Rajasthan Chief Minister Vasundhara Raje recently unveiled the new logo in a Youtube and Facebook video, which is a combination of breathtaking sand art and stop-motion photography.

rajasthan new logo2_759

Watch the video here .

The hashtag for the state tourism is #MyRajasthan, and the tag line ‘Jaane Kya Dikh Jaye’ works well with the TVCs that accompany the campaign. It can be inferred that through its tag line, the state tourism is also trying to showcase the versatility of the destination that has long since been the go-to place for most tourists from across the world.

Watch one of the TVCs here .

The campaign has been designed by Ogilvy and Mather, the same agency that had previously come up with the brilliant ‘Hindustan ka Dil Dekho’ campaign for Madhya Pradesh tourism.

  • Rajasthan Tourism

During a press conference Wednesday, All India Congress Committee (AICC) general secretary in charge of communications Jairam Ramesh said a decision would be made regarding these seats “in the next 24 hours”.

Congress leaders and workers eagerly anticipate the announcement of candidates for the Nehru-Gandhi seats in Amethi and Rae Bareli, unsure if Rahul and Priyanka Gandhi Vadra will run. With a looming nomination deadline, the party is pushing for their entry. PM Modi campaigns in Gujarat, while AAP's Sunita Kejriwal joins roadshows.

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Behind the scenes: A look at Rajasthan Tourism's new ad campaign

Updated on: 01 February,2016 08:30 AM IST  |  Suprita Mitter |

From hot air balloon rides, six-seater motorbikes, haunted villages and impregnable fort walls, Rajasthan Tourism's new campaign uses innovative ideas including sand animation to showcase the state

Behind the scenes: A look at Rajasthan Tourism's new ad campaign

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The logo-istics One of the videos of the campaign and the new logo features a camel, a moustache and birds, used sand animation. This unique idea came through when Mahesh Gharat, group creative director at Ogilvy & Mather (O&M) approached Suresh Eriyat, founder and creative director, Eeksaurus. "I told him about the campaign and he said, why can't we use sand to animate the logo as it is closely associated with Rajasthan. I was sceptical initially since no one had ever done it before and we have seen a typical sand art style, which includes backlighting. Everyone had seen that form and I didn't want to do anything typical," shares Kharat who worked on the project with Azazul Haque, also a creative director. "We wanted the logo to depict the friendly, playful state. The moustache represents Rajasthani pride while everyone associates camels with the state. The two birds represent the Bharatpur bird sanctuary, which is an ideal spot for tourists," Gharat adds.

rajasthan tourism department new slogan

Sand story "Sand is rudimentary. So I thought, why not use sand to animate the logo. No one had done it before. This wasn't initially part of the plan but the client loved the idea. Even corporate clients don't respond so soon with approvals. The difficulty was to actually execute it. To execute a sand sculpture is easier than animating it. Dhimant Vyas helped us with the animation," shares Eriyat, who headed the sand animation film. Working with sand however wasn't easy for the team. "Sand is a very delicate medium to animate, specially with embossed forms. One second of animation requires 24 frames to see the movement. The same embossed elements have to be sculpted repeatedly, to control its forms," shares lead animator Dhimant Vyas.

Sand art

"Normally, people animate sand with under light or back light on a glass table, it shows sand particles in dark forms. But we experimented with different styles and did not use common method. The team of Eeksaurus and I tried different ways to animate sand, it was easy to make one frame nicely but animation requires multiple frames with controlled movements on the shapes. Finally, we arrived at a unique technique — 2D animation was done first for the complex animation, each frame was translated digitally to laser cut stencils. These stencils were then worked over by clay to provide the three dimensional depth that is seen in the film and then lovingly animated over, frame by frame, with sand on table and a top mounted camera. There is no cut in the film. So, if there is any change in the ideas, it would need a reshoot for the whole animation," he adds. With this method, the film took 15 days to shoot, with nine to 10 hours of shoot a day.

Water body at Kota

Picture this The other films in the campaign showcase unique aspects that one can come across in the state. "I was in Rajasthan for two months. We were looking for places that don't easily look like Rajasthan, for example, the large water body near Kota. We were in Udaipur when a friend of mine told us about this place. It is 22 km away from Kota. The entire idea of the campaign was to reflect how you accidentally come across an unusual sight in Rajasthan, that's where the tagline, Jaane kya dikh jaaye, came from. We didn't use Padhaaro Mare Des because for many years Rajasthan has been inviting people. This time we wanted to talk to people who have been there before but want to come back again to see more than what usual tourists do," shares Kharat.

Kumbhalgarh Fort

The first video that was launched was the one showcasing the long walls of the Kumbhalgadh fort. "The Kumbhalgadh video was shot by a drone in one shot without any cuts. The length of the wall is unbelievable. Initially, I had a story in mind but when I saw the wall I thought this needs to be highlighted. I have experimented with shooting with drones before. It is tough when the shoot is for a long duration. The wind at that height was problematic too. We wanted to shoot at 5.30 pm as the light is perfect then. So I started at 2.30 pm and did dummies till we got it right. And exactly on time, we executed it in a single take," reveals Prakash Varma of Nirvana Films, who shot the commercials. Unlike the West, India doesn't usually promote haunted tourism but this campaign includes Kuldhara, a haunted village near Jaisalmer. "This one was particularly aimed at the younger audience who likes to experiment and explore. We wanted to go beyond the usual colour and music shown to present Rajasthan," says Gharat. The second leg of the project will be out in October/November this year.

Hot air balooning in Jaipur

The team at O&M Mumbai was beaming at the success of the campaign. "We have a lot of experience in doing tourism ads. Especially for tourism, where there is history, nature, art and culture, one must be careful about what they want to present. The Chief Minister's team wanted us to highlight the cooler, younger side of Rajasthan. People are aware that Rajasthan has a great desert, lots of colour and music. We don't need to tell them that again. We tried to showcase the side that people haven't seen before," concludes Piyush Pandey, executive chairman and creative director, Ogilvy South Asia.

rajasthan tourism department new slogan

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Rajasthan government to use old tourism slogan ‘padharo marey desh’.

The Rajasthan tourism department will start reusing the same slogan and logo that the previous Congress government used to do for tourism-related promotional campaigns. Before the BJP government came to power, the slogan used to be 'Padharo Marey Desh'. It was changed to ‘Jaane Kya Dikh Jaaye’ during the Vasundhara Raje government.

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Rimjhim Jethani Last Updated: December 29, 2018, 3:05 pm

Home » City Reports » Rajasthan government to use old tourism slogan ‘Padharo Marey Desh’

rajasthan tourism department new slogan

Jaipur: The Rajasthan tourism department will start reusing the same slogan and logo that the previous Congress government used to do for tourism-related promotional campaigns. Before the BJP government came to power, the slogan used to be ‘Padharo Marey Desh’. It was changed to ‘Jaane Kya Dikh Jaaye’ during the Vasundhara Raje government.

The newly appointed tourism minister Vishvendra Singh inspected several hotels and tourism offices of RTDC on Friday. He announced that the current slogan of Rajasthan tourism – ‘Jaane Kya Dikh Jaaye’ – will be replaced with old slogan ‘Padharo Maarey Desh’.

The education minister instructed the officials to discontinue distributing saffron-colored bicycles to girl students. The government will also review textbook curriculum, schools’ timetable and school uniforms.

The newly appointed education minister Govind Singh Dotasara said on Friday that all the decisions and changes made during the BJP-led government will be reviewed.

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Rajasthan Tourism to go back to its campaign 'Padharo Mhare Des'

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Rajasthan Tourism New Logo: Padharo Mhare Desh

rajasthan tourism department new slogan

Rajasthan Tourism has replaced the slogan ‘ Jaane Kya Dikh Jaye ’ with the state’s old tourism slogan ‘Padharo Mhare Desh’ .It has also added ‘Rajasthan – The incredible state of India’ in the department logo .Rajasthan is famous for deserts, camels and Rajasthani culture thus the new slogan and logo represent state’s tradition and culture.

Also Read: Tourism Logos of Different States

Old logo “Jane Kya Dikh Jaye” was launched in 2016 during BJP goverment but the new government has changed it again back to ‘Padharo Mhare Desh’ as it appeals more welcoming and royal invitation to tourists from all over the world.

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“Padharo Mhare Desh”:Rajasthan regressed to the tourism slogan!

  • India Tours
  • 28 Jun 2019

www.India-Tours.com

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The Government in Rajasthan reverted back to the slogan Padharo Mhare Desh from the slogan “Jaane Kya Dikh Jaye”. The state Tourism Department also added-“ Rajasthan : the Incredible state of India” as the department logo. The government has replaced the slogan Jaane Kya Dikh Jaye. It has been done to make the visitors identify with the identity established by the slogan of the state and learn about the rich heritage and culture.

Rajasthan is home to many splendid travel attractions for domestic and foreign travelers. It is the land of Maharajas, best in hospitality and rich in traditions and customs. The Tourism Minister also declared that the tourism policy which was promised in their manifesto would be ready in another few days, focusing on tourists, facilities, services, etc. He also told that a committee has been created, comprising of RTDC officials and union members to upgrade the quality of existing services.

It also has been directed in the order passed on 25th January for the new logo to be used. It would prove to be beneficial for the tourism growth as the slogan “Jaane Kya Dikh Jaye” ceased to impact the minds of the people in the sector. Reacting on the slogan change by Government, a spokesperson said that the development of the tourism sector and the state matters the most to them.

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Rajasthan Tourism’s ‘Jaane Kya Dikh Jaaye’ Ad Campaign compels you to backpack right now to see the lesser known sides of this massive state.

Rajasthan Tourism’s ‘Jaane Kya Dikh Jaaye’ Ad Campaign compels you to backpack right now to see the lesser known sides of this massive state. Campaigns of the World®

If India is a traveller’s dream, then its 29 states are a country within themselves. After the colourful tales of Madhya Pradesh; exotic scenes of Kerala; vast landscapes of Gujarat; breathtaking beauty of North Eastern States, ladies and gentlemen, it’s time to witness the inviting landscape of Rajasthan.

Rajasthan_Tourism_Campaign_Logo_cotw

The multi-crore rupees media campaign aims to double the footfalls in the state from the existing 1.5 million to 3 million by 2020. This mega advertising campaign kick-starts the ambitious plans of the Rajasthan government to herald Rajasthan 3.0, which is not only about landscape, harsh terrains, heritage forts but an integrated approach focussed around experience, infrastructure, cleanliness, security and marketing.

huansthan_rajasthan_cotw

This creative campaign showcases Rajasthan through the eyes of different travellers and aims to highlight some of the lesser known facets of this historic state. Given the vastness of this state and its diversity, every traveller is sure to find and spot his own mini version of Rajasthan. From Meerasthan (a small girl transports into her own world of awe and wonder as she goes for a hot air balloon ride with her father), Aryasthan (Rajasthan as seen through the eyes of a Arya and his friends marooned in the centre of a desert) to Huansthan (a Chinese traveller stands bewitched by the epic scale and never ending walls of Kumbalgarh Fort, her Great Wall, but away from China), these series of videos capture everything Rajasthan has to offer you- warm people, amazing sunsets, stunning landscape and the diversity at every step.

Aryasthan – Rajasthan Through Arya’s eyes

Place: Thar Desert

Binoysthan – Rajasthan Through Binoy’s eyes

Place: Kuldhara – A haunted village in Jaisalmer

Janesthan- Rajasthan through Jane’s eye

Place: Garadia Mahadev

Meerasthan- Rajasthan through Meera’s eyes

Huansthan – Rajasthan Through Huan’s eyes

Place: Kumbhalgarh fort in Udaipur

Credits: Brand : Rajasthan Tourism Product Group : Travel & Tourism Name of Agency : Ogilvy & Mather Piyush Pandey – Executive Chairman & Creative Director, South Asia Mahesh Gharat – Group Creative Director Azazul Haque – Group Creative Director Makarand Joshi – Senior Creative Director Abhay Manachekar – Assistant Creative Director Hemal Sirsikar – Creative Controller Sandip Gaikwad – Senior Art director Adwait Kulkarni – Copy Supervisor Prasad Gurav – Art Director Akshay Gawde – Art Director

Account Management: Vivek Verma – Senior Vice President Pooja Jaggi – Group Account Manager Shoaib Alim – Account Supervisor Vaishali Upadhyay – Account Executive Maria Suratwala – Assistant Account Executive Production House: Nirvana Films Director: Prakash Varma

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rajasthan tourism department new slogan

Rajasthan Tourism gets a brand new logo and website

In a bid to increase tourist footfalls in the state, rajasthan tourism launches a new tourism campaign..

Listen to Story

The all-new Rajasthan Tourism logo, as seen on the official website. Picture courtesy: tourism.rajasthan.gov.in

Rajasthan Tourism has literally relaunched themselves with an all new look. The state tourism board has launched a brand new logo, a fresh website, and an entirely different URL for their official portal.

According to recent media reports, all of this is a part of a new tourism campaign that has been launched by the state government in a bid to double the annual footfall of international tourists from 1.5 million to 3 million by the year 2020. Even though the larger objective is to draw foreign tourists, the Government of Rajasthan is also aiming to increase domestic visits from 33 million to 50 million tourists on an annual basis.

Also read: Offbeat Jodhpur: Gardens, camel reserves, and lakes

Screenshot of the new Rajasthan Tourism website. Picture courtesy: tourism.rajasthan.gov.in

The new Rajasthan Tourism website tourism.rajasthan.gov.in opens with attractive photographs of the most picturesque tourist spots around the state. The new website also provides a better user experience with the most useful links easily available on the home page. While there are Discover, Experience, and Plan help travellers zero down on their choice of destination and plan their entire trip, the links available towards the bottom of the page provides an easy access to the most popular experiences that Rajasthan offers. Published By: AtMigration Published On: Jan 18, 2016 --- ENDS ---

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Government Initiatives to promote Tourism in Rajasthan

Tourism in Rajasthan Government Initiatives

Government of Rajasthan has vision of doubling (present 1.5 million to 3.0 million tourists) the footfall of International Tourists traffic by the year 2020. In the same period, the Government also aims to increasing the Domestic Tourist traffic from the present 33 million to 50 million tourists. Consequently, various initiatives have been taken by Rajasthan Government to improve state of tourism in Rajasthan, including:

Recent Activities undertaken by State Departments:

  • In October, 2019, Tourism Department has signed an agreement with UNESCO for the Project Promoting Intangible Cultural Heritage and Developing Cultural Tourism in Jodhpur, Barmer, Jaisalmer and Bikaner districts in Rajasthan. Under this project 10 Cultural Spots will be developed.
  • Tourism Department is advertising its activities at national & international levels through various media for effective marketing of the state tourism.
  • A project for development of Ecological Park has been Sanction at a total cost of 15 crore in Laxmangarh (Sikar).
  • A project of Light and Sound with an outlay of 890 lakh has been sanctioned to make the people acquainted with the life of Swami Vivekananda. This project is being developed at Ajit Museum, Fateh Vilas, Khetari (Jhunjhunu).
  • To disseminate the knowledge of historical places to tourists, Sound and Light show would be developed at 9 historical places, namely, Sambhar Salt Complex, Jai Niwas Garden (Jaipur), Machkund (Dholpur), Sanwaliya Seth (Chittorgarh), Kumbhalgarh Fort (Rajsamand), Chittorgarh Fort, Meera Bai Smarak (Merta), Pratap Gaurav Kendra (Udaipur) and Gadisar Talab (Jaisalmer).
  • A proposal for development of wildlife circuit project in the state with an estimated cost of 248.03 crore is under consideration with Ministry of Tourism, Government of India.
  • For tourism development of the tribal areas tribal circuits project amounting to 61.35 crore has been sent to Ministry of Tourism, Government of India for consideration under Swadesh Darshan Scheme. The tribal circuit includes Udaipur, Pratapgarh, Banswara and Dungarpur districts.

Recent Awards:

  • Lonely Planet Magazine India Award in category of “Lonely Planet Travel Award for Best Destination-Culture (Indian) for 2019″ at Mumbai on 7” May, 2019.
  • Lonely Planet Magazine India Award in category of “Best Destination for Indulgence (Indian) for 2019” at Mumbai on 7 May, 2019.
  • “Best Decorated award” in Travel and Tourism Fair-2019 (TTF-2019) organized at Hyderabad on 6 July, 2019
  • “Best Marketing Campaign award” in FICCI Travel and Tourism Excellence -2019 organized at New Delhi on 23 August, 2019.
  • “Best Destination Award” by the Pacific Area Travel Writers Association (PATWA) on 30 August, 2019 in New Delhi.
  • “Best wedding Destination” in India was awarded to Rajasthan by Travel and Leisure India 2019.

Some Other Important Initiatives:

1. ppp in tourism sector:.

Rajasthan Government has identified various projects to be developed in public private participation mode in tourism sector.

  • Water based activities like cruise and boating in Chambal and other water bodies.
  • ATVs (All Terrain Vehicles) in sand dunes of Jaisalmer / Barmer / Bikaner
  • Mountaineering and Trekking activities in Mount Abu/Jaipur
  • Establishment of Golf Resorts and Convention centers.
  • Night viewing of monuments at Jaipur, Udaipur, Jaisalmer, Bharatpur, Chittorgarh.
  • Development of eco-tourism in various places in state.
  • Development of tourism at Sambhar & Jaisamand lake

2. Promotion of Agri-tourism

  • Read in Detail

3. Promotion of Eco-tourism in Rajasthan

The Government of Rajasthan notified Rajasthan’s Eco-tourism policy in 2010. This policy has been framed with a view to sensitize the public , government departments, NGOs and others about eco-tourism and for laying down the framework for its growth in the State in a sustainable manner. Sunda Mata temple in Jalore district, Bassi in Chittorgarh district, Kumbhalgarh in Rajsamand district, Hamirgarh and Menal, both in Bhilwara district have been developed as per guidelines of eco-tourism.

  • Potential Eco-tourism Sites in Rajasthan

4. Government to Government partnerships 

  • Rajasthan Government engagement with Singapore has led to a direct flight and a skill development centre for hospitality.

5. Holding fairs and festivals:

Department of Tourism, Rajasthan is engaged in organization of various fairs and festivals to promote tourism in state. Fairs organized in Rajasthan include:

  • Nagaur Fair, Nagaur (Jan-Feb.)
  • Kite Festival (held on 14th Jan of every year)
  • Desert Festival, Jaisalmer (Jan-Feb.)
  • Baneshwar Fair, Baneshwar (Jan-Feb.)
  • Gangaur Festival, Jaipur (March-April)
  • Mewar Festival, Udaipur (March-April)
  • Elephant Festival, Jaipur (March-April)
  • Urs Ajmer Sharif, Ajmer (According to Lunar Calendar)
  • Summer Festival, Mt.Abu (June)
  • Teej Festival, Jaipur (July-August)
  • Kajli Teej, Bundi (July-August)
  • Dussehra Festival, Kota (October)
  • Marwar Festival, Jodhpur (October)
  • Bundi Festival, Bundi (November)
  • Pushkar Fair, Ajmer (November)
  • Matsya Utsav, Alwar (November)
  • Kumbhalgarh Festival, Rajasamand (December)
  • Winter Festival, Mt. Aby (December)
  • Camel Festival, Bikaner (January)

6. Policy incentives:

Rajasthan Government also provides various policy incentives for development of tourist infrastructure including hotels, convention centers, tourist places.

  • Incentives available for establishment of Hotels in Rajasthan (Read more: here )
  • Regional Connectivity Scheme to improve intra-state air connectivity. (Read Post: here )
  • Development of a ‘Mega Desert Tourist Circuit’ comprising Bikaner, Jodhpur, Jaisalmer, Pali, Mount Abu and Sambhar.

7. Rajasthan Tourism 3.0

Rajasthan tourism 3.0  is a multiyear, multi-modal, multi narrative and multi-crore global campaign to galvanize tourism in the state. Rajasthan Tourism 1.0 lasted from Independence till the early 80s and was powered by Rajasthan’s landscape. Rajasthan Tourism 2.0 began in the 1980s with heritage hotels that married historical narrative with commercial hardware. But Rajasthan Tourism 3.0 ­ is government’s goal of 50 million foreign and domestic tourists ­ based on enhancement of Rajasthan’s current literature, music and folk festivals with new museums, exhibits and events, strong enough for tourists to plan itineraries around them.

8. Marketing Campaign:

Successive Rajasthan Governments have been constantly revamping the marketing campaigns to project state as preferred tourist destination. In 2019, the government has revert to the state’s old tourism slogan ‘ Padharo Mhare Desh ’. The state Tourism Department has also added ‘Rajasthan – The incredible state of India’ in the department logo, along with ‘Padharo Mhare Desh.’

9. Promotion of Religious Tourism:

  • Rajasthan Government has decided to renovate 11 religious sites to promote religious tourism in state.

10. Rajasthan Tourism Policy

  • In a bid to attract more tourists and ease the setting up of tourism-related projects, Rajasthan  revamped its tourism unit policy in 2015.
  • Now in September 2020 , Rajasthan Cabinet has approved Rajasthan Tourism Policy 2020 to to reposition Rajasthan as a preferred tourism destination for both domestic as well as international tourists by offering tourists a high quality experience.

11. Development of Ajmer under  Pilgrimage Rejuvenation and Spirituality Augmentation Drive ( PRASAD ) & Heritage City Development and Augmentation Yojana ( HRIDAY ) Scheme

Rajasthan continues to face challenges that impede its growth as a tourist destination. The state needs to improve on the sanitation of its public spaces and the ease of travel around the state so as to add to its international appeal. The state should also consider providing more online payment and reservation services as more tourists are resorting to using the internet to plan and book their holidays in India.

Further Reading:

  • Rajasthan Tourism Government initiatives ( PDF )
  • Rajasthan tourism unit policy ( PDF )

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India is one of the oldest civilizations in the world with a kaleidoscopic variety and rich cultural heritage. India comprises 28 States and 8 Union Territories.

They are Andhra Pradesh, Assam, Arunachal Pradesh, Bihar, Chhattisgarh, Goa, Gujarat, Haryana, Himachal Pradesh, Jharkhand, Karnataka, Kerala, Madhya Pradesh, Maharashtra, Manipur, Meghalaya, Mizoram, Nagaland, Odisha, Punjab, Rajasthan, Sikkim, Tamil Nadu, Telangana, Tripura, Uttarakhand, Uttar Pradesh, and West Bengal. Union Territories are Andaman and Nicobar Islands, Chandigarh, Dadra and Nagar Haveli and Daman and Diu, National Capital Territory of Delhi, Jammu and Kashmir, Lakshadweep, Ladakh, and Puducherry.

As we know, just like Indian tourism has the tagline “Incredible India!” along with the slogan “Atithi Devo Bhava” , states have the freedom to pick their own taglines and slogans. So, let’s check out the ” Tourism Slogans of All Indian States and Its Union Territories” .

Here are the Indian States With Their Tourism Taglines:

Here are the Indian Union Territories With Their Tourism Taglines:

Check Out Tourism Taglines of Every Country In The World

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  1. Rajasthan Tourism’s new logo brilliantly captures the essence of the

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  2. Welcome to Rajasthan

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  3. Rajasthan Tourism gets a brand new logo and website

    rajasthan tourism department new slogan

  4. Rajasthan Tourism New Slogan

    rajasthan tourism department new slogan

  5. Rajasthan Tourism Department's New Slogan Launched

    rajasthan tourism department new slogan

  6. Welcome to Rajasthan

    rajasthan tourism department new slogan

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  1. Rajasthan tourism song lyrics

  2. पर्यटन दिवस महत्वपूर्ण फैक्ट

  3. JAIPUR POLICE

COMMENTS

  1. 'Padharo Mhare Desh': Rajasthan govt reverts to old tourism slogan

    The previous BJP government had replaced the grand old campaign slogan 'Padharo Mhare Desh' (Welcome to my land)and introduced 'Jaane Kya Dikh Jaye' as the new slogan for Rajasthan tourism ...

  2. Rajasthan Tourism Department's New Slogan Launched

    Discover the essence of Rajasthan's vibrant tourism with the unveiling of the new departmental slogan! 🌄🕌 Join Educator Sourabh Swami as he presents all th...

  3. Rajasthan Tourism's new logo brilliantly captures the essence of the

    The land of deserts, camels and colours — Rajasthan — is wooing tourists with a brand new logo and campaign. Rajasthan Chief Minister Vasundhara Raje recently unveiled the new logo in a Youtube and Facebook video, which is a combination of breathtaking sand art and stop-motion photography.

  4. Rajashan Tourism reverts its tourism slogan to 'Padharo Mhare Desh

    The state Tourism Department has also added 'Rajasthan - The incredible state of India' in the department logo, along with 'Padharo Mhare Desh.' "Padharo Mhare Desh is Rajasthan tourism's traditional logo and connects with the state's tradition and culture. Changing it to 'Jaane Kya Dikh Jaye' (JKDJ) makes no sense.

  5. Behind the scenes: A look at Rajasthan Tourism's new ad campaign

    From hot air balloon rides, six-seater motorbikes, haunted villages and impregnable fort walls, Rajasthan Tourism's new campaign uses innovative ideas including sand animation to showcase the ...

  6. Welcome to Rajasthan

    Director), For any general queries or details, please mail us at [email protected] or call 91-141-2822838 LAST UPDATE ON: 29th-April-2024 back to top

  7. Rajasthan government to use old tourism slogan 'Padharo Marey Desh'

    The Rajasthan tourism department will start reusing the same slogan and logo that the previous Congress government used to do for tourism-related promotional campaigns. Before the BJP government came to power, the slogan used to be 'Padharo Marey Desh'. It was changed to 'Jaane Kya Dikh Jaaye' during the Vasundhara Raje government.

  8. Rajasthan Tourism to go back to its campaign 'Padharo Mhare Des'

    Last Updated : Jan 03 2019 | 5:40 PM IST. Rajasthan Tourism is all set to welcome travellers with its grand old campaign 'Padharo Mhare Des' replacing 'Jane Kya Dikh Jaye'-- launched by the previous BJP government -- according to Sreya Guha, Principal Secretary, Department of Tourism. Guha says the decision is influenced by travellers' need for ...

  9. Watch: This Rajasthan tourism logo and promo ads perfectly capture the

    Vasundhara Raje, Chief Minister, Rajasthan unveiled the new tourism logo of Rajasthan. The ministry has also released new promo advertisements which looks beautiful and truly brings out the essence of the state. Here is the new logo: Watch the promo ads here:

  10. Rajasthan Tourism New Logo: Padharo Mhare Desh

    Rajasthan Tourism has replaced the slogan ' Jaane Kya Dikh Jaye ' with the state's old tourism slogan 'Padharo Mhare Desh' .It has also added 'Rajasthan - The incredible state of India' in the department logo .Rajasthan is famous for deserts, camels and Rajasthani culture thus the new slogan and logo represent state's ...

  11. "Padharo Mhare Desh":Rajasthan regressed to the tourism slogan!

    The state Tourism Department also added-"Rajasthan: the Incredible state of India" as the department logo. The government has replaced the slogan Jaane Kya Dikh Jaye. It has been done to make the visitors identify with the identity established by the slogan of the state and learn about the rich heritage and culture.

  12. Rajasthan Tourism Media Room: Campaigns & Events

    Singpura - Banswara. View latest Information, Images and Videos on campaigns & events organized by Rajasthan tourism department.

  13. Tourism in Rajasthan

    Schematic map of Rajasthan Travel map. Rajasthan is one of the most popular tourist destinations in India, for both domestic and international tourists. Rajasthan attracts tourists for its historical forts, palaces, art and culture with its slogan "Padharo Mhare Desh (Welcome to my land.)" The capital city, Jaipur, also known as Pink City, is a very popular tourist destination and is a part of ...

  14. Rajasthan Tourism's 'Jaane Kya Dikh Jaaye' Ad Campaign compels you to

    If India is a traveller's dream, then its 29 states are a country within themselves. After the colourful tales of Madhya Pradesh; exotic scenes of Kerala; vast landscapes of Gujarat; breathtaking beauty of North Eastern States, ladies and gentlemen, it's time to witness the inviting landscape of Rajasthan. The multi-crore rupees media campaign aims to…

  15. Rajasthan Tourism Development Corporation

    Rajasthan Tourism Development Corporation ( RTDC) is an agency of the Government of Rajasthan set up on 1 April 1979 to develop tourism in the Indian state. [1] It manages many restaurants, cafeterias, hotels and bars. The Corporation also organizes package tours, fairs, festivals, entertainment, shopping and transport services.

  16. Rajasthan Tourism gets a brand new logo and website

    The state tourism board has launched a brand new logo, a fresh website, and an entirely different URL for their official portal. According to recent media reports, all of this is a part of a new tourism campaign that has been launched by the state government in a bid to double the annual footfall of international tourists from 1.5 million to 3 ...

  17. Rajasthan Tourism New Slogan

    Rajasthan Tourism New Slogan | राजस्थान पर्यटन विभाग का नया स्लोगन 2023 | RTS Kapil Choudharyrajasthan tourism new slogan, rajasthan ...

  18. Government Initiatives to promote Tourism in Rajasthan

    4. Government to Government partnerships. Rajasthan Government engagement with Singapore has led to a direct flight and a skill development centre for hospitality. 5. Holding fairs and festivals: Department of Tourism, Rajasthan is engaged in organization of various fairs and festivals to promote tourism in state.

  19. The Incredible State of India

    • The decision of the department would be final. Department of Tourism, Govt. of Rajasthan reserves the rights to accept/reject any entry at its sole absolute discretion without having to assign any reasons thereof. I agree with the all above terms & conditions of the tagline contest. Disclaimer: The last date of the contest can be extended.

  20. Rajasthan Tourism Development Corporation

    Rajasthan Tourism Development Corporation Ltd. (RTDC) is a company registered under Companies Act 1956 with its head quarter at Jaipur. This company is fully owned by Government of Rajasthan. Registered Office: Paryatan Bhawan, 3rd Floor, Opposite Vidhayak Puri Police Station, M.I.Road, Jaipur- 302001 Rajasthan (India) ...

  21. Indian States With Their Tourism Taglines

    Here are the Indian States With Their Tourism Taglines: Sr. No. States. Tourism tagline. 1. Andhra Pradesh. The Essence of Incredible India. 2. Arunachal Pradesh.

  22. Acts and Policies

    Acts, Policies and Schemes. Office Order regarding formation of Film Tourism Facilitation Cell in order to encourage film tourism in state. Order Regarding Rajasthan Tourism Unit Policy, 2015 Dated 09.03.2023. Rajasthan Rural Tourism Scheme-2022. SOP of Rajasthan Film Tourism Promotion Policy,2022.

  23. What is the slogan of Rajasthan?

    Rajasthan Tourism Department's New Slogan Launched | Know All the Important Facts | Sourabh Swami. There is no relevant information available for this question. What was the old name of Rajasthan? Rajputana was Rajasthan's old name under the British. When India became independent, 23 princely states were consolidated to form the State of ...