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  • Nov 7, 2022
  • 12 min read

100+ Taylor Swift Eras Tour Outfit Ideas + What to Wear to A Taylor Swift Concert!

Updated: Jan 17

eras tour 1989 outfit

It's been a long time coming but.... it's been a crazy few years for miss Taylor Swift. She's dropped hint after hint, easter egg after easter egg, song after song, music video after music video!! She's truly a great entertainer and artist, and genuinely one of my favorite musicians to fangirl over.

I got tickets to Taylor Swift's Era's tour, and am trying to decide what era I should go as. . I can't wait to see what Taylor Swift's concert outfits are for this tour!

What do I wear to a Taylor Swift concert? Especially to the Eras tour?

Attendees are planning to wear outfits inspired by their favorite Taylor Swift era. There are ten eras total: Taylor Swift (Self-Titled), Fearless, Speak Now, Red, 1989, Reputation, Lover, Folklore, Evermore, and Midnights. Each era has its own vibe, color aesthetic, and specific pieces Taylor wore during those periods. For example, Reputation is an absolute classic, with snake print, black leather, and tons of sass. Or maybe the Red era? I mean, that one IS my favorite Taylor Swift album. Come as a sad autumn girl with a red scarf, black high-waisted shorts and oxfords— that's definitely a vibe.

But as I was thinking through this, I thought maybe I could make mood boards and help others find the perfect Taylor Swift outfits from amazon to wear to Taylor Swift's concert on her The Eras Tour! I assure you, while putting this list together, with each era I worked on I listened to the album ;) Guaranteed inspiration!

Because of each stadium's bag policy, concert-goers need to bring a clear see-through bag to the venue. Here are a few realyl cute ones I've found. The first is pretty simple, but you can find clear bags that are really stylized to fit your eras tour outfit!

I'm also seeing a lot of people at Taylor Swift's concerts wearing body glitter and hair gems! Here are some options online that are great for doing glitzy hair and makeup the day of the Eras tour concert. The hair gem style has been SUPER popular, and you'll find a lot of other gals at the tour that are rocking similar!

To start off, here are a few pieces that would be good for any of her eras. Concert attendees are wearing "Friendship Bracelets" (a nod to the song You're On Your Own Kid), and the era's charm bracelet as well, which are both available on Amazon!

Jump to Each Taylor Swift Era

If you click on each link, it'll jump to each era and has Taylor Swift eras tour outfit ideas for each. I'll even include items you can buy that fit into each outfit!

🦋 👢 Taylor Swift Era outfit ideas

💛 ✨ Fearless Era (Plus Taylor's Version) outfit ideas

✨ 💜 Speak Now Era (Plus Taylor's Version) outfit ideas

🧣 🍁 Red Era (Plus Taylor's Version) outfit ideas

🕶️ 🗽 1989 Era (Plus Taylor's Version) outfit ideas

🐍 🖤 Reputation Era outfit ideas

💘 💋 Lover Era outfit ideas

🌲🧺 Folklore Era outfit ideas

🌿 🍾 Evermore Era outfit ideas

🕰️ 🌙 Midnights Era outfit ideas

NEW UPDATE! Taylor Swift's Eras Tour stage outfits

Taylor Swift Self-Titled Album

Taylor Swift Debut Era

T-Swift's self-titled album is a classic, with songs like "Picture to Burn", "Stay Beautiful", and "Should've Said No". With so many Taylor Swift album era options, this one will surely stand out and be super identifiable.

Taylor Swift's debut album is a whimsical journey through the enchanting world of teenage dreams and heartaches. Bursting with charm and a sprinkle of country sweetness, the album encapsulates the essence of Taylor's early years as a rising star. The aesthetic is like a vintage photo album, filled with snapshots of innocent crushes, teardrop-stained diaries, and the magic of first loves. The vibe is undeniably cute, as Taylor's relatable lyrics and catchy melodies transport you to a world where love letters are written in glittery pens, and every emotion is felt with an extra touch of sparkle. It's a musical hug from the past that leaves you with a warm, fuzzy feeling and a desire to dance around your room like no one's watching.

Taylor Swift eras outfit ideas

How to dress in Taylor Swift (Self-Titled) era outfits

When you want to dress like the self-titled Taylor Swift album, you've got to transport yourself back to good ol' 2006! That means low rise flare jeans, floral dresses, and plenty of cowgirl boots. Taylor's look back then involved more soft, butterfly-like looks that harken back to her country roots.

The Taylor Swift Debut vibe: Teals, greens, butterfly, cowgirl, floral, low rise jeans, and flannels.

Where to find these Taylor Swift (Debut Album) outfits:

Moving onto Taylor Swift's sophomore album, Fearless...

Taylor Swift Fearless Albums Taylor's version

Fearless Era (Plus Taylor's Version)

Fearless is when Taylor Swift really started to gain speed in the music industry, and the era evokes an true nostalgia for the early Tay years!

Taylor Swift's "Fearless" album, both the original and Taylor's version, exude a timeless charm that feels like a musical hug from a dear friend. The aesthetic is a blend of sunlit fields and starlit nights, capturing the essence of young love and fearless adventures. With a dash of country twang and a sprinkle of pop magic, the album's vibe is irresistibly cute, much like a handwritten love letter sealed with a kiss. Taylor's reimagined version adds an extra layer of nostalgia, like finding a cherished childhood toy in the attic. It's a journey back to a place where heartbreaks were mended with laughter, and every melody carried the promise of a new beginning. The vibe is like a cozy sweater, warm and comforting, inviting you to relive those moments and create new memories with the same wide-eyed wonder.

Taylor Swift Fearless era outfit ideas

How to dress in Taylor Swift Fearless era outfits

She loves sparkly dresses. Always has, always will. But this was the first era to REALLY bring that to the forefront. Soft whimsical touches, earthy kind of feelings, with a little bit of edginess.

The Taylor Swift Fearless vibe: Golds, sparkly dresses, fairy-tale fluff, elastic headbands, cowgirl boots, and boho.

Where to find these outfits:

Next up is Taylor Swift's third album, Speak Now! You can get inspired by the original Speak Now era, or the new Taylor's Version.

Taylor Swift speak now album era

Speak Now Era

A fairytale in a nutshell, Speak Now era is like a sparkly purple dream.

Taylor Swift's "Speak Now" album is a whimsical fairy tale spun with the threads of love, courage, and a sprinkle of daydream magic. The aesthetic is like a storybook come to life, filled with enchanted forests and castle walls where Taylor fearlessly takes center stage. The vibe is both daring and adorable, as if each song were a secret whispered in a moonlit garden. With a blend of country roots and pop melodies, the album dances through the pages of a romantic novel, where every chorus is a chapter and every bridge a thrilling plot twist. It's a musical adventure that invites you to join Taylor in a world where love conquers all, and each note is a charming invitation to step into a dreamscape where happily ever afters are set to a delightful melody.

Taylor Swift speak now era outfit ideas

How to dress in Taylor Swift Speak Now era outfits

I tapped into a few iconic Taylor Swift outfits from the Speak Now era, which welcomed in her love for oxfords, vintage pieces, and an overall romantic take on everything. Finding the perfect halter purple dress from Speak Now era is ESSENTIAL. I've added the one I found below!

The Taylor Swift Speak Now vibe: Purple EVERYTHING, the number 13, slouchy beanies, flannels, twee Oxford heels, whimsical dresses, and revenge. Lots of revenge.

Here are some more modern versions of the Speak Now era (now with Taylor's Version!!)

Next is my FAVORITE era, the RED era!

Taylor Swift red album era

Red Era (Plus Taylor's Version)

Arguably the best Taylor Swift album, hands down. RED is my personal favorite from her discography, mostly because this is the era where I because a HUGE Taylor Swift fan, rather than just a casual listener. All of the raw pain and anguish in this album make this era (and the TV era!) probably what I'm going to choose for the Taylor Swift: The Eras Tour!

Taylor Swift's RED era is a sartorial symphony of passion and bold statements. The clothing aesthetic is a captivating blend of vintage glamour and modern sophistication, reflecting the album's emotional rollercoaster. Taylor dons iconic red dresses that symbolize both heartbreak and empowerment, showcasing her fearless style evolution. Picture timeless silhouettes, chic high-waisted shorts, and classic red lips that become a signature touch. The vibe is a mix of retro vibes and contemporary chic, with Taylor effortlessly balancing elegance and edge. From the glitzy red-carpet gowns to the laid-back yet stylish streetwear, every outfit in the RED era tells a story of self-discovery and resilience. It's a fashion journey that captures the essence of love, loss, and the vibrant hues of a life lived unapologetically.

Taylor Swift RED era outfit ideas

How to dress in Taylor Swift RED era outfits

This era probably has some of the most iconic fashion moments of Taylor Swift's career. The Taylor Swift red tour outfits were amazing. The "We Are Never Ever Ever Getting Back Together" and "22" looks just scream 2012! Now ten years later in 2022, this style is still just as amazing and showstoppping... and iconically RED . Try to find a good striped shirt and some tailored high waisted shorts, and add a pair of red Keds to complete the look!

The Taylor Swift RED vibe: The color red (bright, like the original, or deep, like Taylor's Version), spectator Oxford shoes, heart sunglasses, fedora hats, high wasted shorts, and KEDS.

The "Not a lot going on at the moment" shirt is a classic for sure. You can buy it below. Also, with Taylor's new tour, she has a shirt that says "A LOT going on at the moment" too, which is featured here where I have some outfit ideas that are inspired by her concert looks from this Eras era!

During the show, Taylor gives her fedora-type hat to someone special in the audience. You can match her by wearing a black hat from her RED era!

From the RED Taylor's Version album cover, don a trench coat and a burnt Sienna newsboy cap, and the autumn leaves start to fall like pieces into place for your Taylor Swift concert outfit.

I Bet You Think About Me - Taylor Swift concert outfit idea

Something from RED Taylor's Version that is an instant showstopper: the I Bet You Think About Me outfit!

Here's where you can grab it:

Onto many people's favorite -- 1989!! This is the most recent Taylor's Version to come out. "1899 (Taylor's Version)" is not just an album; it's a captivating invitation to step into a lyrical ballroom where each song is a dance through time, and Taylor is the enchanting guide, gracefully leading us through the echoes of a century past.

Taylor Swift 1989 album era

A HUGE era for Taylor, commercially and her tour! She has so many fun and glitzy looks from this 1989 era. I pulled some Taylor Swift tour costumes from amazon that will make people double-take.... wait, is that Taylor Swift?? No? Shake it off!

Taylor Swift 1989 era outfit ideas

How to dress in Taylor Swift 1989 era outfits

Be sure to wear plenty of sequins, shiny fabrics, and two-piece outfits for a true 1989 era look from Taylor Swift! Add on the quintessential white rayon-type sunglasses to look like a true 1989 fan.

The Taylor Swift 1989 vibe: Sequins! Lots of blues and silver sparkles, crop tops, white rayon sunglasses, and sparkly fringe.

One of these outfits is a callback to Taylor's look at the 2016 Grammy Awards. I think it's such a unique outfit to wear to the Era's tour, because it's not exactly a "era" look, but something SO iconic from that era! Also, can you GET more 1989 than a pair of white rayon sunglasses? They were a staple piece in Taylor Swift's 1989 era.

A callback to a Swift inside joke, the yellow "No It's Becky" shirt is available on amazon!

eras tour 1989 outfit

Seagulls everywhere, on everything. With the new 1989 Taylor's Version coming out, the coastal pale blue vibe is going to be a good choice.

If you want to be a little silly, you could come literally dressed like a seagull:

eras tour 1989 outfit

Reputation Era

This era is the most similar to my own personal style, so when I attended the Rep tour, I was living my best life!! All her songs have a pop edge to them, so make sure to dress accordingly.

Taylor Swift reputation era outfit ideas

How to dress in Taylor Swift Reputation era outfits

Wear as much snake print, black, fishnet, and combat-wear you can find. The more you look like a hell-raiser, the better for Taylor Swift reputation outfits. I've added in a few cool amazon t-shirts in here as well from the era!

The Taylor Swift Reputation vibe: Snake print, black sequins, camouflage print, chains, combat boots, and slicked back hair.

Much like her album cover, you can find a newspaper Reputation dress below!

Taylor swift lover album era

Lover was all bright pink and multicolored, and it was AMAZING. The fun songs (and some deep love songs) created an incredible album from Taylor Swift.

Taylor Swift Lover era outfit ideas

How to dress in Taylor Swift Lover era outfits

Pink, lots of pink. Actually, all pink. Just kidding! I put together some outfit ideas that are inspired by some of her performance looks and music video outfits from the Lover era.

The Taylor Swift Lover vibe: Lots of pink, multicolor, fringe, pearls, iridescence, hearts, and sweetness all around.

Grab a hot pink jacket and pearl sunglasses to look like Taylor from "You Need to Calm Down"! Choosing to wear a pastel sky print is such a Lover look, similar to her album cover!

Check out these gorgeous Lover-esque earrings and accessories:

Just like in the "ME!" music video, you can wear a heart shaped top like Taylor for the concert.

eras tour 1989 outfit

Makeup for your Lover eras tour outfit

If you're wanting to dress up as Taylor's Lover era, it's a sweet detail to do the heart shape makeup over her eye like she does on her album cover! In order to do that, you'll need two main items: liquid latex and skin-safe pink glitter. You can find them here:

I've used the liquid latex above before and it works really well. All you'll need to do is outline the heart around your eye with the liquid latex, wait for it to get tacky, and then apply the pink glitter!

Taylor swift Folklore album era

Folklore Era

If you aren't the sparkly-dress Taylor Swift fan, and want to be a sad cottage-core girl, here is your chance! This album screams alone-in-the-woods-and-in-the-feels.

Taylor Swift Folklore era outfit ideas

How to dress in Taylor Swift Folklore era outfits

Tap into the cottage-core look and opt for some comfy sweaters, cardigans, and ditsy floral prints. I've grabbed a few items that look similar to the outfits she wore on some of her photoshoots from this era.

The Taylor Swift folklore vibe: Knit sweaters, plaid jackets, chunky boots, mushrooms, trees and a general folksy vibe.

Taylor Swift evermore album era

Evermore Era

Am I crazy to say that Evermore is one of my favorite TSwift albums? It's definitely the most forgotten one, but WOW does it have some bops, both sad and lovely.

Taylor Swift evermore era outfit ideas

How to dress in Taylor Swift Evermore era outfits

This era was so short-lived, but it gave us some beautiful looks! An easy go-to would be the brown/orange plaid jacket from Evermore. (I've linked on similar) Also, the Willow music video is a huge inspiration for these, and other Swifties will know exactly what you're going for!

The Taylor Swift evermore vibe: Deep plaids, ethereal jewelry, greens, leather boots, turtlenecks, and flown dresses.

From the "Willow" music video, you can choose a more whimsical and fairy-like look to fit in with the Evermore era! Below you can also find a dark green velvet cape like she wears during her Evermore set at the Eras Tour!

Taylor Swift Midnights album era

Midnights Era

Midnights only came out a few weeks ago while I'm writing this, so I'm still reeling from this album release! I know from the second I hear "Anti-Hero" that it would be an instant classic.

Taylor Swift Midnights era outfit ideas

How to dress in Taylor Swift Midnights era outfits

When it comes to the looks from Midnights era, they span from glitzy blue midnight dresses and plenty of sparkles, mixed with vintage looks that evoke a sense of 70s retro. Combining these all together will be the ultimate Midnights tour outfit!

The Taylor Swift Midnights vibe: Honestly, Taylor's Midnights aesthetic is all over the place, but can be boiled down to: 70s vintage, starry night, retro, oranges, blues, lavender, clocks, and anything, and I mean anything that is bejeweled.

Inspired by her 70's glam looks in much of the material for the release of her album midnights, you can don some burnt orange and corduroy and fit in well! The top and fur jacket look similar to the starry dress Taylor wore out when she was promoting "Midnights". For a more casual "Midnights" look, you can wear this sheer celestial top as well. Check out some of these that also scream "Lavender Haze"!

Where're ya going? You going out tonight? ;)

You can find a corset similar to Taylor's from her "Bejeweled" music video!

Taylor Swift's Stage Outfits

If you want to come to the concert the MOST prepared, you can dress like the current Era: the Eras era! Pretty meta, right? Here are some of the outfits that Taylor's been wearing on her tour that you can recreate in your concert outfit:

eras tour 1989 outfit

Stage outfit 1— Midnights era Lavender Haze jacket

Taylor wears a pink/lavender sparkly dress with a fun faux-fur lavender coat. You can find a super sparkly dress and add a lavender faux fur coat, and look just like Taylor!

eras tour 1989 outfit

Stage outfit 2— Evermore era pink dress

Taylor's whimsical pink dress during her Evermore era is GORGEOUS. Play up your own ethereal vibe and wear a similar dress to the Eras tour!

eras tour 1989 outfit

Stage outfit 3— Reputation era jumpsuit

Taylor wears this awesome one-legged jumpsuit with red snakes all over it. You can buy a black sparkly jumpsuit and attach red snake appliqués to create a look similar to it.

eras tour 1989 outfit

Stage outfit 4— Sparkly RED era jacket

The RED era (my favorite!) has Taylor donning a long red sparkle trench coat. You can look similar to this in either this red velvet long trench I've found, or a men's sparkly suit jacket!

eras tour 1989 outfit

Stage outfit 5— "A LOT Going On At The Moment" shirt

She's reinvented her own RED era look with a shirt that instead of saying "Not a lot going on at the moment" it says "A LOT going on at the moment"! I've found a shirt that says exactly that new phrase on Amazon. Taylor also pairs it with a pair of sparkly black bottoms and a black hat.

eras tour 1989 outfit

Stage outfit 6— 1989 era green two piece

A very Taylor typical outfit, more sparkles! And this time we're working with fun and bright green. She has a sparkle fringed two piece set on stage.

eras tour 1989 outfit

I hope you find some awesome inspiration on what to wear to Taylor Swift's The Eras Tour! See ya there :)

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What to Wear to Taylor Swift's Eras Tour, Broken Down by Era

Whether you duked it out with Ticketmaster for tickets or are just going as a very lucky plus-one, you need an outfit that matches the vibe.

 Taylor Swift performs onstage during The Eras Tour at Mercedes-Benz Stadium on April 28, 2023 in Atlanta, Georgi

If you’re anything like team Marie Claire, you’ve been waiting for Taylor Swift’s Eras Tour from the minute that it was announced. And whether you duked it out with Ticketmaster for tickets or are just going as a very lucky plus-one, you need an outfit that matches the vibe. Or, should I say, matches the eras of Swift’s music. 

As a fan who got to attend the show in Boston recently, I was amazed at the wide array of looks at my show. Fans were decked out in Reputation -era snake print, glitter-encrusted face paint inspired by Swift's Lovers album cover, and plenty of DIY’d T-shirts from her Speak Now days. The bottom line? The looks varied widely, proving that you can truly go in any direction when picking your outfit for the Eras tour.

I love getting dressed up for concerts, but I also want to make sure that I can wear my new pieces again and again. It was a question I asked myself over and over while shopping for my own Eras Tour ensemble: Is the look good for me for right now, or good for me forever? In the end, I opted for a bedazzled mesh dress that I could also wear again on a night out over jeans or a slip dress . For the show, I opted to style it over a bodysuit for added coverage. 

If you’re heading to the show this summer, there are a few key things to keep in mind, no matter what you wear. The show is long—five hours from the beginning of the opening act to the end of Swift’s set!—so you’ll want to wear comfortable clothing. Plus, if you’re the kind of fan who spends the majority of the concert jumping and dancing like you’re alone in your bedroom, you’ll want to wear something that you don’t have to worry about adjusting. Comfortable footwear is a must, so make sure that your new shoes don’t require breaking in before you go. Finally, the temperature tends to drop at night—especially if you’re at one of Swift’s rainier shows—so packing waterproof layers in your stadium-approved clear bag is key. (I wish I had packed a sweater.)

Ahead, I rounded up a selection of pieces for you to wear to the Eras Tour, broken down by Era. I’ve tried to think of everything: the shoes I’ve selected are known for being comfortable from the first wear. The dresses are comfortable to both sit and move around in. The jackets add warmth when you need them. Plus, many of the pieces below fall in line with some of summer 2023's biggest fashion trends . 

Taylor Swift's Debut Album Era

Music artist Taylor Swift performs during the Academy of Country Music New Artists' Party for a Cause show at the MGM Grand Conference Center May 14, 2007 in Las Vegas, Nevada.

If you’re dying for a debut self-titled album Secret Song at your show, wear something that harkens back to Swift’s first-ever era. This time in her career was defined by pastel blue and green shades, her iconic curling-iron curls, and her country twang. Consider cowboy boots and sweet tulle skirts. 

Taylor Swift Eras Tour Outfits | Jeffrey Campbell Dagget Western Boot

Taylor Swift's 'Fearless' Era

Country pop star Taylor Swift performs at the Verizon Center. Swift, who is 21, is an American country pop singer-songwriter, musician and actress who released her debut single

Prefer gold to silver? The Fearless era is for you. This album had it all: Fireworks! A sparkly gold guitar! A gold fringed dress! More was more. To make it work, incorporate gold into your look via a pair of trendy sneakers , a going-out top in the hue, or by wearing a pair of viral gold jeans.     

Taylor Swift Eras Tour | ZW Mid-Rise Boyfriend Jeans

Taylor Swift's 'Speak Now' Era

Taylor Swift performs onstage during the

Speak Now was defined by one color and one color only: A rich purple. It's the color Swift is wearing on the cover of the album, and it's the shade that has stayed attached to the record ever since. Sweet midi dresses and shoes that come in the same shade are go-tos for this era. 

Taylor Swift Eras Tour | STAUD Wells Cotton Poplin A-Line Midi-Dress

Taylor Swift's 'Red' Era

Taylor Swift played the first of 13 North American stadium dates on The RED Tour at Ford Field in front of a sold-out crowd of more than 48,000 fans on May 4, 2013 in Detroit, Michigan.

Red makes for an easy outfit because it only requires that you wear one color—red. Swift also went slightly preppy while on tour for the album, opting for a classic Breton striped shirt and red high-waisted denim . No matter which outfit vibe you choose, don’t forget your heart-shaped sunglasses. 

Taylor Swift Eras Tour |

Taylor Swift's '1989' Era

Singer Taylor Swift performs at Gillette Stadium on July 25, 2015 in Foxboro, Massachusetts

1989 is one of the more unique albums in Swift’s discography regarding her looks. While she repped matching sets on tour for the album, she's opted for orange ensembles while on the current Eras Tour.

Taylor Swift Eras Tour Outfits | superdown Savannah Corset Top

Taylor Swift's 'Reputation' Era

Taylor Swift performs on stage during the Taylor Swift reputation Stadium Tour at Etihad Stadium on June 9, 2018 in Manchester, Englan

My personal favorite era as someone who loves to wear all-black, Reputation- inspired outfits are perfect for those who prefer a little drama. From the actual sheer mesh dress I wore to my own concert to a statement-making choker necklace priced at under $50, this era is all about going all-out. 

Taylor Swift Eras | UO Rere Sheer Diamante Midi Dress

Taylor Swift's 'Lover' Era

Taylor Swift attends the 2019 iHeartRadio Music Awards which broadcasted live on FOX at Microsoft Theater on March 14, 2019 in Los Angeles, California.

If you love playing with color, consider a Lover- era ensemble for your concert. The key colors for this era were bright Barbiecore pink and rich blue, but pastel shades like baby pink and lavender —a trending color for 2023—were also popular. Go all-out with a heart-shaped stencil around your eye, or heart-shaped earrings. 

Taylor Swift Eras Tour | Danielle Guizio Low Rise Paillette Skirt

Taylor Swift's 'Folklore' Era

In this image released on March 14, Taylor Swift performs onstage for the 63rd Annual GRAMMY Awards broadcast on March 14, 2021

Folklore was a departure from the previous maximalist Lover era. The aesthetic for the album was a combination of woodland fairy and cottagecore. On-stage, this translates to flowing summer dresses in muted shades like olive green. IRL, pair lacy layers with chunky cardigans and sweet Mary Jane shoes.

Taylor Swift Eras Tour | Everlane The Texture Cotton Cardigan

Taylor Swift's 'Evermore' Era

Taylor Swift performs onstage during the

Cozy-core fans, the Evermore era is for you. Taylor’s second pandemic album was full of woodland references but, unlike its predecessor, the vibe this time around was very much fall-inspired. Flannel dresses, comfy Birkenstock sandals, and other comfy pieces reign supreme. Shades to highlight include marigold yellow and burnt red. 

Taylor Swift Eras Tour | Lulu's Seasonal Spectacle Green Plaid Long Sleeve Shirt Mini Dress

Taylor Swift's 'Midnights' Era

Taylor Swift performs onstage for the opening night of

Good thing silver everything is one of 2023’s biggest trends—Taylor is obsessed with the shade for her Midnights era. Her looks from this time in her career are about metallics , drama, and deep shades like navy blue and fushia. If you can’t stop listening to “Karma” or You’re On Your Own Kid,” This one is for you.  

Taylor Swift Eras Tour | Nasty Gal Metallic Tiered Tinsel Fringe Open Front Jacket

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Julia Marzovilla is the Fashion E-Commerce Editor at Marie Claire , where she covers everything from the latest beauty and fashion launches and sales to celebrity outfits and news. She also creates shopping guides that span every vertical on the site. Prior to joining the Marie Claire team, she contributed similar shopping stories to sites such as Bustle , InStyle , The Zoe Report , Who What Wear , and STYLECASTER . In her spare time, Julia can be found creating shopping guides for all of her friends, spending too much money on yet another pair of black boots, and cooking in her far-too-small kitchen. 

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Taylor Swift's Eras Tour Outfits, from Her Versace Bodysuit to Her Roberto Cavalli Dress

Taylor Swift is channeling looks from her past 10 albums on her Eras Tour. Take a look at her best outfits, including custom pieces from Versace, Roberto Cavalli and more

eras tour 1989 outfit

Taylor Swift is proving she never goes out of "style" with her recent tour.

On March 17, the singer returned to the stage as she kicked off her highly anticipated Eras Tour . From show-stopping performances to creative transitions , the 3-hour and 13-minute set is a true spectacle but one of the best parts is Swift's stunning costumes.

As Swift takes fans through her extensive music catalog with her 44-song setlist , she perfectly pays tribute to her past 10 albums with custom outfits.

While some pieces are inspired by her different eras (the dazzling Versace bodysuit during the opener encapsulates her Lover aesthetic), other looks are direct references to past tours, including her Roberto Cavalli two-piece for her 1989 set and Nicole + Felicia gown for Speak Now .

Take a look at Swift's Eras Tour outfits ahead.

Taylor Swift's Atelier Versace bodysuit for her Lover set

As Swift opened the show with "Miss Americana & the Heartbreak Prince" from Lover , she wore a custom Atelier Versace bodysuit adorned in pink and blue jewels, reflecting the dreamy pink and blue skies featured on the album's artwork. She paired the look with silver Christian Louboutin knee-high boots and a bedazzled microphone. During her Las Vegas show on March 24, Swift added a flower necklace by Versace to the ensemble.

During her second night of the tour, Swift surprised fans by wearing a completely different sparkling bodysuit. This look, also by Atelier Versace, was covered in blue and gold jewels, with a matching chain necklace and Christian Louboutin knee-high boots.

Taylor Swift's Versace bodysuit for her Lover set

Kevin Mazur/TAS23/Getty

During her New Jersey show, Swift wore a new bodysuit by Versace, which included fringe tassels and beading. She paired the look with ombré boots and a Versace butterfly necklace, which was a co-design collaboration with Versace ambassador Dua Lipa.

Taylor Swift's Versace blazer for her Lover set

Before singing her hit song " The Man ," Swift completely transformed her look by adding a Versace blazer that complemented her Christian Louboutin knee-high boots.

Taylor Swift's black blazer for her Lover set

In addition to wearing a different Atelier Versace bodysuit during the second night of her tour, Swift also switched up during her performance of "The Man" by wearing a black pinstripe blazer with sequins.

Taylor Swift's Roberto Cavalli dress for her Fearless set

Swift donned her best dress by Roberto Cavalli as she performed a few songs from her album Fearless . The gold fringe dress was reminiscent of a similar look the designer created for her Speak Now Tour in 2011. She paired the look with Christian Louboutin boots and a bedazzled guitar .

For the second night of the tour, Swift donned a different Roberto Cavalli dress, which was slightly longer and featured gold and silver sequins in an ombré pattern.

Taylor Swift's Etro dress for her Evermore set

Swift went for a whimsical look as she performed various songs from her album Evermore in a yellow Etro dress that featured a corset top and beading detail down the front. For her bewitching performance of "Willow" she added a matching Etro cape.

During her New Jersey concert, Swift wore a new dress for her Evermore set, which was created by Marco de Vincenzo for Etro. This dress played into the woodsy nature of the Evermore album with a darker burgundy color and ruffles throughout.

Taylor Swift's Roberto Cavalli catsuit for her Reputation set

Swift slithered into a Roberto Cavalli catsuit as she performed her Reputation set on stage. The outfit, which featured an intricate pattern resembling snakes intertwined down the one long leg of the ensemble, was reminiscent of the many bodysuits Swift wore during her Reputation Stadium Tour as it was covered in black sequins resembling scales.

Taylor Swift's Nicole + Felicia gown for her Speak Now set

Despite only performing one song during her Speak Now set, Swift nonetheless left fans wonderstruck as she donned a Nicole + Felicia gown for her performance of "Enchanted." The gold gown certainly felt like a homage to Swift's Valentino ballgown from her Speak Now Tour.

Taylor Swift's Zuhair Murad gown for her Speak Now set

During night two, Swift looked like a real-life princess as she wore a Zuhair Murad ballgown , this time in a pink hue that popped against the stage's violet lighting.

Taylor Swift's Elie Saab ballgown for her Speak Now set

During the first night of her Tampa concert, Swift wore a new dress for her Speak Now set, dressing up in an Elie Saab Haute Couture silk tulle ballgown embroidered with gardenia-colored organza petals.

In New Jersey, wore another Elie Saab ballgown in a pale pink. The dress also featured lots of tulle and detailing on the front.

John Shearer/TAS23/Getty for TAS Rights Management

During her Speak Now release weekend, Swift debuted another dress for her Speak Now set, wearing a custom Nicole + Felicia gown. The dress featured multiple layers, with varying colors of purple as a tribute to her third album.

Taylor Swift's Nicole + Felicia gown during her Speak Now set

Kevin Winter/TAS23/Getty

Just before announcing 1989 (Taylor's Version) on Aug. 9, Swift donned a blue dress by Nicole + Felicia during her Speak Now set. She continued to wear different blue outfits throughout the concert.

Taylor Swift's Ashish shirt for her Red set

At the beginning of her Red set, Swift recreated her iconic look from her "22" music video, in which she wears a shirt that reads "Not a lot going on at the moment" with a fedora and shorts. For the concert, she made one critical change, dropping the "not" from the T-shirt slogan. The shirt was custom by Ashish paired with Christian Louboutin loafers and a Gladys Tamez hat.

Swift recreated her "22" music video outfit again for night two, thought this time the shirt featured a lyric from the song: "Who's Taylor Swift anyway? Ew."

While performing in Arlington, Texas, Swift wore another version of her "22" shirt, this time with the text "We are never getting back together. Like ever."

Taylor Swift's Ashish romper for her Red set

As Swift moved on to other songs on her Red album, including "I Knew You Were Trouble," she took off her "22" inspired shirt and hat to reveal a sequin Ashish romper in red and black.

Taylor Swift's Ashish coat for her Red set

Swift threw on an Ashish coat over her romper as she performed her 10-minute version of "All Too Well" on stage with a coordinating red guitar.

Taylor Swift's Alberta Ferretti dress for her Folklore set

Swift was back in boho for songs from Folklore , in a flowing lilac Alberta Ferretti gown similar to the dress she wore during her 2021 Grammys performance . She even brought back the Folklore house for the performance.

During night two, Swift wore another Alberta Ferretti dress, this time in an off-white hue covered in crystal embroidery. The gown's flowing, cape-like sleeves were made for twirling.

For her March 24 show in Las Vegas, Swift debuted a third Alberta Ferretti dress as she performed her Folklore set. This dress combined various features from her previous two dresses, with a soft pink hue, cape-like sleeves and sequin details throughout.

During night one in Tampa, Swift wore yet another Alberta Ferretti dress for her Folklore set. This look was in bright green featuring a plunging neckline, mesh detailing and leaves embroideries.

Taylor Swift's Alberta Ferretti dress during her Folklore set

Swift wore a new Alberta Ferretti gown for her Folklore set on Aug. 9, just before announcing 1989 (Taylor's Version) .

Taylor Swift's Roberto Cavalli top and skirt for her 1989 set

Swift recreated one of her memorable 1989 World Tour outfits as she wore a matching Roberto Cavalli top and skirt. The pink set was perfectly paired with dazzling Christian Louboutin boots.

On night two, the star stepped out in a similar beaded matching set by the brand, but this time in a vivid green shade that continued onto her Christian Louboutin boots.

As she performed her 1989 songs, Swift opted for an orange Roberto Cavalli two-piece set with matching Christian Louboutin boots.

Taylor Swift's blue top and skirt for her 1989 set

As she performed her 1989 songs, Swift wore a new variation of her top and skirt set, this time in a striking blue color.

Taylor Swift's Jessica Jones dress for her acoustic set

As Swift performed a few acoustic songs during night one, including "Tim McGraw" from her debut album, she donned a Jessica Jones dress that featured cap sleeves and pleats. The designer has created many of Swift's most iconic looks, including numerous outfits from her Reputation stadium tour and her gold bodysuit at the 2019 American Music Awards when she accepted artist of the decade .

Taylor Swift's green dress for her acoustic set

Swift opted for a similar dress, this time in green, as she performed alongside Marcus Mumford for her acoustic set in Las Vegas, Nevada on March 25.

Taylor Swift's yellow dress for her acoustic set

Scott Eisen/TAS23/Getty

As Swift started wearing her orange Roberto Cavalli two-piece set with matching Christian Louboutin boots for her 1989 set, she began wearing a yellow dress on top of her outfit as she performed her acoustic set.

Taylor Swift's blue dress for her acoustic set

During the last leg of her U.S. tour, Swift donned a blue dress for the special announcement of 1989 (Taylor's Version) , which she debuted the album cover art for on stage. She followed up by playing the hit "New Romantics" from the album.

Taylor Swift's Oscar de la Renta t-shirt and jacket for her Midnights set

For the beginning of her Midnights set, Swift wore a similar look to the one seen in her "Lavender Haze" music video as she paired an Oscar de la Renta crystal t-shirt with an Oscar de la Renta faux fur coat.

Taylor Swift's Oscar de la Renta bodysuit for her Midnights set

As she performed "Midnight Rain," Swift did a quick costume change on stage as she took off her Oscar de la Renta t-shirt to reveal an Oscar de la Renta bodysuit. The outfit, which was in the perfect shade of (what else?) midnight blue, was bejeweled with various beading throughout giving it the appearance of a midnight sky. She paired the look with matching Christian Louboutin boots.

Taylor Swift's Zuhair Murad bodysuit for her Midnights set

For her March 24 show in Las Vegas, Swift switched up her Midnights outfit with a custom look by Zuhair Murad. The midnight blue bodysuit was covered in blue crystals and beaded fringes and even had a matching garter.

During her Los Angeles shows, Swift debuted a new bodysuit by Zuhair Murad for her Midnights set, which was fittingly in midnight blue bodysuit and "adorned with shimmering crystal embellishments, cascading intricate beaded fringes, and accompanied by a coordinating garter," per Zuhair Murad's Instagram .

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34 Eras Tour Outfits that Prove Taylor Swift is a Mastermind

Posted: April 19, 2024 | Last updated: April 19, 2024

<p>Taylor's <em>Evermore </em>set is a true treat for Swifties. Taylor dons her yellow Etro dress during the whimsical era, and even adds a matching Etro cape for the performance of "Willow."</p> <p>She also takes to the piano for a few numbers—and her microphone changes from bedazzled to seemingly wooden.</p>

See All the Looks From Taylor Swift's Eras Tour

<p>Taylor famously uses vivid colors to depict her eras and albums—and <em>Speak Now</em> is purple, period.</p> <p>So of course, to announce the release date for <em>Speak Now (Taylor's Version)</em>, Taylor unveiled an <em>enchanting </em>new look for her set, donning a purple bespoke gown by Nicole + Felicia.</p>

The Enchanted Gown

Taylor famously uses vivid colors to depict her eras and albums—and Speak Now is purple, period.

So of course, to announce the release date for Speak Now (Taylor's Version) , Taylor unveiled an enchanting new look for her set, donning a purple bespoke gown by Nicole + Felicia.

<p>For her <em>Fearless</em> set, Taylor sparkled in a sequin ombre gold-and-silver fringe gown designed by Roberto Cavalli.</p> <p>The fringe gave her plenty of room to twirl around to her hits like "Love Story," "You Belong With Me," and "Fifteen."</p>

Fearless Fringe

For her Fearless set, Taylor sparkled in a sequin ombre gold-and-silver fringe gown designed by Roberto Cavalli.

The fringe gave her plenty of room to twirl around to her hits like "Love Story," "You Belong With Me," and "Fifteen."

<p>Taylor slayed her movie premiere's red carpet just like she slayed on stage—<em>bejeweled </em>and bedazzling in a blue strapless, embroidered floral cutout by Oscar de la Renta. </p>

Taylor Swift: The Eras Tour Movie Premiere in LA

Taylor slayed her movie premiere's red carpet just like she slayed on stage— bejeweled and bedazzling in a blue strapless, embroidered floral cutout by Oscar de la Renta. 

<p>Taylor opens The Eras Tour with the <em>Lover </em>era—making her grand entrance to fan favorite, "Cruel Summer"—in a custom-made Atelier Versace bodysuit.</p> <p>The outfit, glittering with pink and blue jewels, pays homage to the enchanting pink and blue skies that grace the cover of the "Lover" album. And, of course, we can't forget the silver knee-high Christian Louboutin boots!</p>

The Lover Bodysuit

Taylor opens The Eras Tour with the Lover era—making her grand entrance to fan favorite, "Cruel Summer"—in a custom-made Atelier Versace bodysuit.

The outfit, glittering with pink and blue jewels, pays homage to the enchanting pink and blue skies that grace the cover of the "Lover" album. And, of course, we can't forget the silver knee-high Christian Louboutin boots!

<p>It's the one tour outfit that famously never changes—she's been rocking the same Roberto Cavalli catsuit while performing the <em>Reputation </em>era since the Reputation tour in 2018.</p> <p>Fans theorize she'll debut a new <em>Rep </em>suit when (if ever, at this point) she announces <em>Reputation (Taylor's Version)</em>.</p>

The Reputation Catsuit

It's the one tour outfit that famously never changes—she's been rocking the same Roberto Cavalli catsuit while performing the Reputation  era since the Reputation tour in 2018.

Fans theorize she'll debut a new Rep suit when (if ever, at this point) she announces Reputation (Taylor's Version) .

<p>For her <em>Folklore </em>set, Taylor wore an off-white Alberta Ferretti dress covered in crystal embroidery—and those flowing sleeves are like something out of a fairy tale. </p>

Flowy for Folklore

For her Folklore set, Taylor wore an off-white Alberta Ferretti dress covered in crystal embroidery—and those flowing sleeves are like something out of a fairy tale. 

<p><em>1989 </em>was Taylor's introduction to pop—and is still hailed as one of the best pop albums of all time—and her tour outfits from the era were iconic.</p> <p>So she enlisted Roberto Cavalli to recreate her iconic <em>1989 </em>World Tour outfit, complete with matching Christian Louboutin boots!</p>

Pink Never Goes Out of Style

1989 was Taylor's introduction to pop—and is still hailed as one of the best pop albums of all time—and her tour outfits from the era were iconic.

So she enlisted Roberto Cavalli to recreate her iconic 1989 World Tour outfit, complete with matching Christian Louboutin boots!

<p>Taylor also brought back her most famous outfit from the <em>Red</em> era—although this one pays homage to her iconic song, "We Are Never Getting Back Together."</p> <p>She also rocked the "A lot going on at the moment" tee that's become synonymous with her cryptic "Easter eggs."</p>

The Red T-Shirt

Taylor also brought back her most famous outfit from the Red era—although this one pays homage to her iconic song, "We Are Never Getting Back Together."

She also rocked the "A lot going on at the moment" tee that's become synonymous with her cryptic "Easter eggs."

<p>Taylor opens up her <em>Midnights </em>set with the Lavender Haze outfit—and my Halloween costume for the rest of time—an Oscar de la Renta crystal t-shirt paired with a purple Oscar de la Renta faux fur coat.</p> <p>This is likely the comfiest outfit of her whole Tour!</p>

Lavender Haze Coat

Taylor opens up her Midnights set with the Lavender Haze outfit—and my Halloween costume for the rest of time—an Oscar de la Renta crystal t-shirt paired with a purple Oscar de la Renta faux fur coat.

This is likely the comfiest outfit of her whole Tour!

<p>Taylor struts to several of her bops from <em>Midnights </em>in her now-iconic, bedazzled midnight-blue bodysuit, including "Bejeweled."</p> <p>The visual graphics are stunning throughout every era, but she really amps it up during the <em>Midnights </em>set, as it's the finale of the 3-and-a-half-hour-long evening.</p>

Best Believe She's Still Bejeweled

Taylor struts to several of her bops from Midnights in her now-iconic, bedazzled midnight-blue bodysuit, including "Bejeweled."

The visual graphics are stunning throughout every era, but she really amps it up during the Midnights set, as it's the finale of the 3-and-a-half-hour-long evening.

<p>During her<em> Folklore</em> set, Taylor's all about outfits that flow with her. The Alberta Ferretti dress, with its bright green hue, delicate mesh detailing, and leaf embroidery, is one of our personal favorites. </p> <p>And it wasn't just the dress that made an impression; Taylor's entire <em>Folklore </em>set is a masterpiece, weaving together storytelling, striking visuals, and epic performances that keep leave everyone in awe.</p>

Folklore Green

During her Folklore set, Taylor's all about outfits that flow with her. The Alberta Ferretti dress, with its bright green hue, delicate mesh detailing, and leaf embroidery, is one of our personal favorites. 

And it wasn't just the dress that made an impression; Taylor's entire Folklore set is a masterpiece, weaving together storytelling, striking visuals, and epic performances that keep leave everyone in awe.

<p>Throughout the two-year-long Eras Tour, Taylor likes to play with all the colors of the rainbow. During her <em>1989 </em>set, she switches it up each night with a different-colored, sequin two-piece Roberto Cavalli set.</p> <p>Some nights she's pink, some nights she's green, others, orange, and on this night during a performance of "Bad Blood"—<em>1989 </em>blue.</p>

Bad Blood Blue

Throughout the two-year-long Eras Tour, Taylor likes to play with all the colors of the rainbow. During her 1989 set, she switches it up each night with a different-colored, sequin two-piece Roberto Cavalli set.

Some nights she's pink, some nights she's green, others, orange, and on this night during a performance of "Bad Blood"— 1989 blue.

<p>Taylor donned all blue for the announcement of <em>1989 (Taylor's Version)</em> at the last night of her Los Angeles Eras Tour show.</p>

Blue for 1989 (Taylor's Version) Announcement

Taylor donned all blue for the announcement of 1989 (Taylor's Version) at the last night of her Los Angeles Eras Tour show.

<p>The night is sparkling, and so is she, in this Nicole + Felicia gown. This has become known as the "Enchanted" dress, as it pays homage to the gold Valentino ballgown from her <em>Speak Now</em> Tour.</p>

The night is sparkling, and so is she, in this Nicole + Felicia gown. This has become known as the "Enchanted" dress, as it pays homage to the gold Valentino ballgown from her  Speak Now  Tour.

<p>For her iconic <em>Fearless </em>set, Taylor paid homage to the original fringe dress she wore on the <em>Fearless </em>tour, also designed by Roberto Cavalli.</p> <p>She paired the throwback look with silver knee-high Christian Louboutin boots and a <em>bejeweled </em>guitar.</p>

For her iconic Fearless set, Taylor paid homage to the original fringe dress she wore on the Fearless tour, also designed by Roberto Cavalli.

She paired the throwback look with silver knee-high Christian Louboutin boots and a bejeweled guitar.

<p>For the highlight of her <em>Red </em>era, Taylor graced the stage in a dramatic, red Ashish coat over her matching romper—and her guitar was red to match too.</p> <p>Her soul-stirring 10-minute rendition of "All Too Well" is a religious experience Swifties paid good money to see—drawing us <em>all too well </em>into the depths of her heartfelt lyrics.</p>

Our Version of the Red Wedding

For the highlight of her Red era, Taylor graced the stage in a dramatic, red Ashish coat over her matching romper—and her guitar was red to match too.

Her soul-stirring 10-minute rendition of "All Too Well" is a religious experience Swifties paid good money to see—drawing us all too well into the depths of her heartfelt lyrics.

<p>Another take on the Enchanted dress; Taylor switched it up for her <em>Speak Now</em> set during her Tampa tour, wearing a stunning Elie Saab Haute Couture silk tulle ballgown embroidered with organza petals.</p>

Enchanted With a Twist

Another take on the Enchanted dress; Taylor switched it up for her Speak Now set during her Tampa tour, wearing a stunning Elie Saab Haute Couture silk tulle ballgown embroidered with organza petals.

<p>Another look at Taylor's blue-and-gold bedazzled Atelier Versace bodysuit.</p> <p>Throughout the tour, Taylor dons different versions of the suit to open the show with her <em>Lover </em>era.</p>

Another look at Taylor's blue-and-gold bedazzled Atelier Versace bodysuit.

Throughout the tour, Taylor dons different versions of the suit to open the show with her Lover era.

<p>Taylor donned another Alberta Ferretti dress—this time in blue—for the 1989 (Taylor's Version) announcement. </p>

Folklore Meets 1989

Taylor donned another Alberta Ferretti dress—this time in blue—for the 1989 (Taylor's Version) announcement. 

<p>During her <em>Lover </em>set, Taylor rocks a glittery Versace blazer over her bodysuit, along with a pair of knee-high Christian Louboutin boots.</p> <p>Some nights the blazer is silver, some nights it's pink, and some nights it's black. You just never know what The Man is going to do next!</p>

"The Man" Suit and Louboutin Boots

During her Lover set, Taylor rocks a glittery Versace blazer over her bodysuit, along with a pair of knee-high Christian Louboutin boots.

Some nights the blazer is silver, some nights it's pink, and some nights it's black. You just never know what The Man is going to do next!

<p>During her acoustic set (where she performs two surprise songs), Taylor covers her sequined Roberto Cavalli 1989 outfit and Christian Louboutin boots with this stunning yellow dress. </p>

Acoustic Set

During her acoustic set (where she performs two surprise songs), Taylor covers her sequined Roberto Cavalli 1989 outfit and Christian Louboutin boots with this stunning yellow dress. 

<p>Another look at Taylor's iconic Roberto Cavalli two-piece, sequined set for her 1989 Era, complete with a 1989-blue microphone.</p>

Another look at Taylor's iconic Roberto Cavalli two-piece, sequined set for her 1989 Era, complete with a 1989-blue microphone.

<p>Taylor is notorious for switching up everything from her music genre to her sparkly outfits.</p> <p>Throughout The Eras Tour, she's shown off different variations of the <em>Lover </em>bodysuit—like this gold-and-blue version she wore to promote <em>1989 (Taylor's Version)</em>. </p>

The Lover Bodysuit (With a 1989 TV Twist)

Taylor is notorious for switching up everything from her music genre to her sparkly outfits.

Throughout The Eras Tour, she's shown off different variations of the Lover bodysuit—like this gold-and-blue version she wore to promote 1989 (Taylor's Version) . 

<p>Taylor looked truly <em>enchanted </em>when she debuted this stunning Zuhair Murad ballgown for her Speak Now Era on night two of her tour.</p>

Taylor looked truly enchanted when she debuted this stunning Zuhair Murad ballgown for her Speak Now Era on night two of her tour.

<p>Ah, the famous, bedazzled <em>Midnight </em>bodysuit she left in with Travis Kelce on her Buenos Aires tour stop.</p> <p>After she performs "Lavender Haze" in her Oscar de la Renta bedazzled t-shirt, she does a quick costume change into her Oscar de la Renta bodysuit during "Midnight Rain" to perform the now-viral "Vigilante" dance.</p>

Vigilante Shh...

Ah, the famous, bedazzled Midnight bodysuit she left in with Travis Kelce on her Buenos Aires tour stop.

After she performs "Lavender Haze" in her Oscar de la Renta bedazzled t-shirt, she does a quick costume change into her Oscar de la Renta bodysuit during "Midnight Rain" to perform the now-viral "Vigilante" dance.

<p>Staying on theme with the night's <em>1989 (Taylor's Version)</em> announcement, Taylor switched up her usual purple Enchanted gown for a blue Nicole + Felicia one.</p> <p>And of course, she had a matching blue guitar to complete the ensemble.</p>

Enchanted With a 1989 Twist

Staying on theme with the night's 1989 (Taylor's Version) announcement, Taylor switched up her usual purple Enchanted gown for a blue Nicole + Felicia one.

And of course, she had a matching blue guitar to complete the ensemble.

Whimsical and Willowy

Taylor's Evermore set is a true treat for Swifties. Taylor dons her yellow Etro dress during the whimsical era, and even adds a matching Etro cape for the performance of "Willow."

She also takes to the piano for a few numbers—and her microphone changes from bedazzled to seemingly wooden.

<p>Another look at the stunning Alberta Ferretti dress from Taylor's Folklore set.</p>

Another look at the stunning Alberta Ferretti dress from Taylor's Folklore set.

<p>Taylor is famous for her relationship with her fans. And in true Taylor fashion, she stopped to take selfies with fans when hitting the red carpet for her movie premiere.</p>

Taylor is famous for her relationship with her fans. And in true Taylor fashion, she stopped to take selfies with fans when hitting the red carpet for her movie premiere.

<p>Another look at the powdery blue Alberta Ferretti gown Taylor donned on the night of her <em>1989 (Taylor's Version)</em> release announcement.</p> <p>Fans have come to associate the flowy dresses with the whimsy of the <em>Folklore </em>and <em>Evermore </em>eras, but the singer switched up the color to mark the special occasion.</p>

Another look at the powdery blue Alberta Ferretti gown Taylor donned on the night of her 1989 (Taylor's Version) release announcement.

Fans have come to associate the flowy dresses with the whimsy of the Folklore and Evermore eras, but the singer switched up the color to mark the special occasion.

<p>This is one outfit we missed at her Eras Tour. The singer wore the dramatic gown to perform "Don't Blame Me" and "King of My Heart" on her 2018 <em>Reputation </em>Tour.</p> <p>(Neither of those songs made the cut on the Eras Tour).</p>

Don't Blame Her (For Not Including This Outfit)

This is one outfit we missed at her Eras Tour. The singer wore the dramatic gown to perform "Don't Blame Me" and "King of My Heart" on her 2018 Reputation Tour.

(Neither of those songs made the cut on the Eras Tour).

<p>This is another look we missed during the Eras Tour. The singer wore the sequin dress and black blazer to perform her iconic hit "Getaway Car" at the 2018 <em>Reputation </em>Tour.</p> <p>The song didn't make the cut for the Eras Tour, and Netflix removed the <em>Reputation </em>tour from its platform. But our memories of this performance will live on!</p>

Getaway Car

This is another look we missed during the Eras Tour. The singer wore the sequin dress and black blazer to perform her iconic hit "Getaway Car" at the 2018 Reputation Tour.

The song didn't make the cut for the Eras Tour, and Netflix removed the Reputation tour from its platform. But our memories of this performance will live on!

<p>While the theme of the Eras Tour was bright and sparkly, understandably, we really missed some of the grit of the <em>Reputation </em>tour.</p> <p>The only costume that made it to Eras was the famous <em>Reputation </em>bodysuit, which we love—but we're also still in awe of the mostly black wardrobe from the <em>Rep </em>tour.</p>

Reputation Goth

While the theme of the Eras Tour was bright and sparkly, understandably, we really missed some of the grit of the Reputation tour.

The only costume that made it to Eras was the famous Reputation bodysuit, which we love—but we're also still in awe of the mostly black wardrobe from the Rep tour.

<p>We also can't believe Taylor didn't pay homage to any of the rainbow fringe dresses she rocked on stage during the <em>Reputation </em>tour.</p> <p>The colors would've fit in perfectly with the Eras Tour theme, but with all the costume changes we can't complain. Mother keeps us fed!</p>

Rep Rainbow Fringe

We also can't believe Taylor didn't pay homage to any of the rainbow fringe dresses she rocked on stage during the Reputation tour.

The colors would've fit in perfectly with the Eras Tour theme, but with all the costume changes we can't complain. Mother keeps us fed!

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Taylor Swift's Eras Tour Outfits: See All the Looks She's Worn on Stage, Divided by Eras

eras tour 1989 outfit

By Anjana Pawa

Taylor Swift performs onstage for the opening night of Taylor Swift | The Eras Tour at State Farm Stadium on March 17...

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Taylor Swift's long-awaited Eras Tour has finally started and the singer is delivering on all fronts — from performance to vocals and, of course, fashion.

On opening weekend, Taylor Swift gave us plenty of whimsical, elegant, and nostalgic looks as we traveled with her through the eras of her career. She wore a handful of familiar styles, with slight tweaks to fit her current style, and gave us plenty of sparkle and shine. Throughout 15+ more stop stops (and counting), Taylor has given us even more memorable fashion moments. 

Related: How to Nail Your Eras Tour Look, According to Swifties Themselves

If you are scouring the internet to find out where each look is from, fret not. Here's a look at all the looks Taylor Swift has from during her Eras Tour — from opening night in Glendale, Arizona, to some of her most recent shows in New Jersey and Chicago — and what you can expect to see her wear if you plan on attending one of the upcoming shows.

1. Lover era

Taylor Swift performs onstage for the opening night of Taylor Swift | The Eras Tour at State Farm Stadium on March 17...

The first era is  Lover , a time that signified growth, comfort, and basking in the glow of the daylight. Taylor starts the night off in a  custom Versace bodysuit , bright and bold. She pairs it with an equally shiny pair of  custom, studded Louboutin boots . Night one's bodysuit was a playful, iridescent purple color, and she opted for a slightly more elegant, gold-colored one for the second night of the Eras tour kickoff weekend. 

The shoes are sparkly, but they aren't really the star of the show until she puts on a blazer, also studded, and also Versace, and performs "The Man." The shoes instantly grabbed the spotlight as she kicked her heels up and flashed the red bottoms. This is the first of several pairs of custom Louboutins that Taylor wears throughout the night – they're the  sole footwear provider for the tour , just like during the  Reputation  tour.

Taylor Swift performs onstage for the opening night of Taylor Swift | The Eras Tour at State Farm Stadium on March 17...

At her show at MetLife Stadium in New Jersey, the star debuted a new Versace bodysuit that sparkled even brighter than the original one she wore. There are brighter crystals, shining in purple, and extra details, like tassels down her thigh. She paired the new bodysuit with a pair of ombré bedazzled Versace heels, also in purple. Adorning her neck was the Versace Crystal Butterflies Chain Necklace to complete the look.

Taylor Swift performs onstage during Taylor Swift | The Eras Tour at MetLife Stadium on May 26 2023 in East Rutherford...

2. Fearless era

Taylor Swift performs onstage for the opening night of Taylor Swift | The Eras Tour at State Farm Stadium on March 17...

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In a seamless transition to the era that sealed the deal for her as a stage performer and style icon, the  Fearless  era portion of the night brought back shimmery dresses made to move around. The boots stay on, but she trades out the sparkly bodysuit to dance in a storm in her best dress. 

One of the big themes in her clothes throughout the night is fringe, which becomes an accessory to the singer as she moves around the stage and dances around singing her best hits. This  custom Roberto Cavalli dress  allows her to do just that, move around freely and shine bright. 

On the second night of the tour, Taylor opted for fringe down the legs in  another Roberto Cavalli custom dress  embellished with Swarovski crystals. Again, the movements looked just as mesmerizing in this dress as the first night. 

Taylor Swift performs onstage during Taylor Swift | The Eras Tour at State Farm Stadium on March 18 2023 in Swift City...

As the tour has continued, Taylor has debuted another equally stunning dress to embody the  Fearless era. The dress is similar to her custom Roberto Cavalli dress with fringe down her leg, but in silver.

3. Acoustic interlude

Taylor Swift performs onstage for the opening night of Taylor Swift | The Eras Tour at State Farm Stadium on March 17...

During the opening night, Taylor referenced her debut era playing her first-ever hit song, "Tim McGraw." This era falls into an acoustic set, where Taylor does one of her favorite things: She plays two surprise songs each night to give every fan a unique experience during the show they choose to attend.  The acoustic, slowed-down portion of the show gives the fans a breather, a time to connect with their favorite singer as she’s able to take a seat at the piano and chat with the crowd before she gives a surprise performance. 

During this segment, she has so far worn a  Jessica Jones  dress with ruffles that hug her frame as she sits by the piano. The first night she wore a magenta-colored version of the dress. On night two, it was green. We first wondered if we'd see more colors as the tour continued and TSwift delivered. She’s also worn the stunning dress in a yellow shade as well.

4. evermore era

Taylor Swift performs onstage for the opening night of Taylor Swift | The Eras Tour at State Farm Stadium on March 17...

Next up is  evermore  era, for which Taylor wears a simple but bright mustard dress from  Etro , also custom. To perform the songs from this quaint but grand era, the stage is set with trees along a foggy backdrop. The tone of the show shifts here. This is where Taylor gets to sit at the piano and commandeer the crowd with her lyrics. There is no need for fringe and sparkles as the crowd sings along at the top of their lungs to "champagne problems" to accompany her.

5. Reputation era

Taylor Swift performs onstage for the opening night of Taylor Swift | The Eras Tour at State Farm Stadium on March 17...

During the  Reputation  tour, Taylor made a bold choice to abandon the pants and embrace the bodysuit. She brings that energy back to represent this era with one of the fiercest ones we've ever seen her in; an asymmetrical, show-stopping  black and red colored custom Roberto Cavalli one . As we've realized by now, nothing on this tour will be dull on the sparkle, and this number features sequins studded along the leg in that infamous snake pattern familiar to this era.

6. Speak Now era

Taylor Swift performs onstage for the opening night of Taylor Swift | The Eras Tour at State Farm Stadium on March 17...

To sing one singular song from the  Speak Now  era, the fan-favorite "Enchanted," Taylor emerges ready to impress. You can't help but be enchanted by the soft glow reflecting off the sparkles of the  Nicole + Felicia Couture bespoke gown  she's wearing. This is reminiscent of the Valentino gown she wore when she sang this song on the  Speak Now  tour but grander, and of course, with more bling. 

On night two of the tour in Glendale, Arizona, Taylor switched up this look and gave the audience an equally shiny but slightly different look, opting for a  Zuhair Murad Couture custom gown  with a starburst design embellishment.

Taylor Swift performs onstage during Taylor Swift | The Eras Tour at State Farm Stadium on March 18 2023 in Swift City...

This portion of the show is where she’s been able to switch it up the most. As the tour progressed, the star has given us plenty of glorious gowns to “ooh” and “aah” at. Another Zuhair Murad Couture custom gown was added to the  Speak Now era collection, with thousands of sequins sewn on in a starburst design.

Some nights, she graces the stage in an Elie Saab Fall 2020 Couture gown that is full of tulle and drama. Other nights, she opts for something a bit more simple, but elegant: an Ellie Saab Couture gown from Fall/Winter 2022, straight from the runway that has fabric flowers sewn down the bottom half of the dress. This dress’s train drags behind her as she walks down the catwalk of the massive stage softly and slowly, matching the tone of the song.

Taylor Swift performs onstage during night two of Taylor Swift | The Eras Tour at Nissan Stadium on May 06 2023 in...

The next era is introduced in a spirited manner as Taylor revisits a popularly recreated look: the "Not A Lot Going On At The Moment" T-Shirt from the "22" music video. This look is paired with a Gladys Tamez hat that she gives to a lucky audience member during the performance.

Taylor Swift performs onstage for the opening night of Taylor Swift | The Eras Tour at State Farm Stadium on March 17...

On the second night of the tour, she opted to poke a bit of fun at herself with a T-shirt that read "Who's Taylor Swift Anyway? Ew" after lyrics from the song "22" instead.

Taylor Swift performs onstage during Taylor Swift | The Eras Tour at State Farm Stadium on March 18 2023 in Swift City...

As the North American tour reached its halfway point, she introduced another shirt that says, “We Are Never Getting Back Together, Like Ever.” The sequined shirts are all  custom by Ashish , who also made the original shirt in the “22” music video. Once the t-shirt is removed, a beautiful red-to-black ombré bodysuit is revealed, fittingly so for the  Red  era. 

Taylor Swift performs onstage for the opening night of Taylor Swift | The Eras Tour at State Farm Stadium on March 17...

When it's time to sing her magnum opus, "All Too Well (10 Minute Version) (Taylor's Version)," a sparkly red overcoat is added atop the already striking bodysuit. She puts her best foot forward for a song that has a story as remarkable as her career, with a red guitar to match.

Taylor Swift performs onstage for the opening night of Taylor Swift | The Eras Tour at State Farm Stadium on March 17...

She also used this time, for the first half of the tour, to bring out her collaborator and tour opener  Phoebe Bridgers to sing their acoustic and emotional song “Nothing New.” On Bridgers’s last night on the Eras tour, Swift showed off a chain around her neck that held a small pendant. It was later revealed that the pendant was the  Give You The Moon Charm from Phoebe Bridgers’ Catbird collection. Her footwear for this portion of the show is a seemingly comfortable pair of  loafers from Louboutin .

Phoebe Bridgers and Taylor Swift perform onstage during Taylor Swift | The Eras Tour at MetLife Stadium on May 26 2023...

8. folklore era

Taylor Swift performs onstage for the opening night of Taylor Swift | The Eras Tour at State Farm Stadium on March 17...

For the  folklore  portion, we see the singer in a beautiful, muted  purple Alberta Ferretti dress  full of ruffles and flares. It's "fairy in the woods meets cozy baking in a cottage," which are exactly the right vibes of this imaginative and rustic era. 

During her performance of "august," Taylor uses body movements across the stage to express her frustration, and the lavender-toned dress added the perfect amount of drama and flair to the performance. As she moved, the  chiffon fabric  moved along with her seamlessly. On night two, she wore a similarly graceful  Alberta Ferretti dress , but in white. It had curtain drapes with delicate hanging threads, adding a  beautiful texture  to its movement.

Taylor Swift performs onstage during Taylor Swift | The Eras Tour at State Farm Stadium on March 18 2023 in Swift City...

Taylor loves to swiftly move around the stage in various Alberta Ferretti dresses during the most emotional portions of the  folklore  era. She’s shown us two more versions of custom dresses that were created for this portion of the show. 

Taylor Swift performs onstage during Taylor Swift | The Eras Tour at Soldier Field on June 02 2023 in Chicago Illinois.

9. 1989 era

Taylor Swift performs onstage for the opening night of Taylor Swift | The Eras Tour at State Farm Stadium on March 17...

As the night progresses, we see more and more fringe. How else would we see the iconic "Shake It Off" movements except in another  Roberto Cavalli custom two-piece set  covered in chunky fringe with sequins in various shapes and sizes? This look is similar to what the singer wore on her  1989  tour.

On the first night of the tour, the co-ord set was  magenta . On the second night of the tour, she swapped it for the same set, except in bright green.

Taylor Swift performs onstage during Taylor Swift | The Eras Tour at State Farm Stadium on March 18 2023 in Swift City...

As the tour has continued, the pop queen has added an additional color to the 1989 co-ord repertoire. We’ve now seen the same Roberto Cavalli set in orange as well. How many colors will we see in total throughout the tour?

10. Midnights era

Taylor Swift performs onstage for the opening night of Taylor Swift | The Eras Tour at State Farm Stadium on March 17...

As we reach the present-day era,  Midnights , we get to the peak of extravagance and pomp. It's time to celebrate the eras past that have allowed Taylor to become the artist and performer she is today. The dress she chose to perform the culmination of her career is a custom  Oscar De La Renta  that's looser fitting but still heavy and studded in iridescent crystals. It's paired with a new set of custom Louboutins studded in black crystals. To add more drama, she has a fur coat on, also a custom piece from Oscar De La Renta. Everything about this look screams "Bejeweled," a song placed near the end of the setlist but a vibe that's exuded for the entirety of the night. 

As this era progresses, she sheds layers. The dress is shed to reveal an  Oscar De La Renta custom bodysuit , an article of clothing she seems to be very comfortable performing in. This time, there's black detailing. It's soft but striking and just sexy enough to perform the Cell Block Tango-esque choreography to "Vigilante Sh*t" with chairs and all. She even added a garter to her thigh to give a bit of a sexy edge to complete the look.

Taylor Swift performs onstage for the opening night of Taylor Swift | The Eras Tour at State Farm Stadium on March 17...

To finish off the show, another layer is added with even more fringe and even more sparkle, if that's even possible. This multi-colored statement piece is fabulous, and it's a perfect way to physically represent just what the last three hours and 15 minutes were all about: Taylor celebrating and shining with the 70,000 other people in the room with her. 

Taylor Swift performs onstage for the opening night of Taylor Swift | The Eras Tour at State Farm Stadium on March 17...

Want more like this from Teen Vogue ? Check these stories out:

  • The Eras Tour Is the Pinnacle of Taylor on Her Own Terms
  • Taylor Swift’s “Eras” Manicure Is Also a Major Easter Egg
  • Taylor Swift Finally Addressed That “Evermore” Theory at Eras Tour

Travis Kelce Says He’s “Oozing Life” After Bahamas Vacay With Taylor Swift

By Ashleigh Carter

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Here's What You Should Wear to Taylor Swift's Eras Tour (Based On Her Actual Concert Outfits)

Spoiler alert: The Lover outfits are sooooo cute.

what to wear to taylor swift eras concerts based on her performance outfits

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Getting dressed for a Taylor Swift concert or an Eras livestream watch party is basically a game of Tag Yourself, Taylor’s Albums edition. Are you an O.G. Speak Now fan who is a hopeless romantic at heart, or a diehard 1989 stan still low-key hoping Harry Styles has been secretly in love with Taylor this entire time? Maybe you’re thinking more along the lines of an all-black Reputation- style slay with snake accessories, or you could even pull out the purple New York University regalia and dress up as Graduation Taylor for the memes. It’s hard to choose just one era, and based on her numerous mid-concert outfit changes, Taylor thinks so, too.

It comes down to how you want to feel for the night — Speak Now royal, sparkly and totally Fearless, or whimsically Evermore . We’ve put together a complete guide of Taylor Swift concert outfit inspo based on her album aesthetics to help you nail down your ultimate Eras tour outfit.

Fearless (2008)

opening night of taylor swift the eras tour

Some of Taylor's most well-known songs were released in her Fearless album , from "Love Story" to "You Belong With Me." Step into a time machine and travel all the way back to 2008, where you can rock out with young Taylor in matching fringe dresses and sparkly-heeled boots. A chunky heel is your best bet for dancing all night long sans foot pain.

Sequin Fringe Mini Dress

YZHM Sequin Fringe Mini Dress

"Basic" Gold Fringe Linear Drop Earrings

GUESS "Basic" Gold Fringe Linear Drop Earrings

Cady Rhinestone Boots

Betsey Johnson Cady Rhinestone Boots

Speak now (2010).

taylor swift the eras tour second night

It's your (and Taylor's) fairytale, we're all just living in it. Taylor has worn multiple incredible ballgowns on tour to sing "Enchanted," and we're considering it full permission to pull up to her concert rocking a dreamy, flowy dress. From fluffy tulle to beads, embroidery, and ruffles, the possibilities are endless.

Floral Embellished Ruffle Detail Mini Dress

ASOS DESIGN Curve Floral Embellished Ruffle Detail Mini Dress

Puffy Sleeve Tulle Lilac A-Line Dress

Xijun Puffy Sleeve Tulle Lilac A-Line Dress

Kayla Tulle Short Party Dress

Windsor Kayla Tulle Short Party Dress

taylor swift the eras tour arlington, tx

🎶 "Who's Taylor Swift, anyways? Ew!" 🎶 Recreate Taylor's cheeky "22" outfit with red heart-shaped sunnies, a black fedora, and a "not a lot going on at the moment" (understatement of the year, TBH) T-shirt. Don't forget the cherry red lipstick, which never goes out of ~style~.

Heart Shaped Retro Sunglasses

Armear Heart Shaped Retro Sunglasses

Like Ever T-Shirt

We Are Never Getting Back Together Like Ever T-Shirt

Classic Black Wool Blend Fedora

ASTRQLE Classic Black Wool Blend Fedora

1989 (2014).

opening night of taylor swift the eras tour

Shiny bling and neon metallics are necessary for ✨ Shaking It Off ✨ to multiple songs from Taylor's full-blown pop debut, 1989. You can recreate an outfit she wore on her 1989 tour with a rainbow bomber jacket and turquoise skater skirt, or go for hot pink sequins like Taylor wore on stage in Arizona.

Sequin Bomber Zip-Up Jacket

Anna-Kaci Sequin Bomber Zip-Up Jacket

Pleated Skater Skirt

Amazon Pleated Skater Skirt

Hilaria Fuchsia Sequin Bodycon Mini Dress

Lulus Hilaria Fuchsia Sequin Bodycon Mini Dress

taylor swift the eras tour chicago, il

And don't forget the most important part of your Eras Tour outfit — the accessories! Fans have decked themselves out in everything from bedazzled sunglasses to glitzy cowboy hats to friendship bracelets and sparkly, heart-shaped earrings.

Bracelet Making Kit

JOJANEAS Bracelet Making Kit

Novelty Pink Cowboy Hat with Feathers

4E's Novelty Novelty Pink Cowboy Hat with Feathers

Faux Gem Rectangular Sunglasses

Forever21 Faux Gem Rectangular Sunglasses

Reputation (2017).

opening night of taylor swift the eras tour

The Reputation girlies are not 👏 messing 👏 around 👏 . Taylor changed into a one-legged black sequin bodysuit with red snakes to perform "Don't Blame Me," "...Ready For It," "Delicate," and "Look What You Made Me Do." Pay homage to her dark era with snake tights, black sequins, or a Reputation shirt , because you came to slay and you know it.

Sequin Mesh Long Sleeve Mini Dress

Floerns Sequin Mesh Long Sleeve Mini Dress

Dark Alternative Animal Fishnet Tights

Leg Avenue Dark Alternative Animal Fishnet Tights

RepuTAYtion Unisex T-Shirt

Freedomtees RepuTAYtion Unisex T-Shirt

Lover (2019).

taylor swift the eras tour glendale, az

The serotonin is real. Lover is filled with bubblegum pop tunes that Taylor has been performing while decked out in iridescent shades of blue, pink, and lavender. Butterfly crop tops or feathered sequins fit the bill, and don't forget to accessorize with a heart purse.

Sparkly Butterfly Sequin Crop Top

Mocure Sparkly Butterfly Sequin Crop Top

B Lover Pink Purse

Steve Madden B Lover Pink Purse

Sparkle Sequined Crop Top

Giovacker Sparkle Sequined Crop Top

taylor swift "the eras tour"

Or, take a cue from Taylor who popped her glitzy suit jacket over her rainbow bodysuit to perform "The Man". If it's going to be chilly at your concert venue, recreating this outfit is the perfect excuse to wear a jacket. Her red-bottom Louboutins perfectly matched her signature red lippie, so don't forget the lipstick.

Exclusive Oversized Glitter Blazer

Pieces Premium Exclusive Oversized Glitter Blazer

Sequin Pointed Toe Boots

Onlymaker Sequin Pointed Toe Boots

Pop Reds Lipstick

Clinique Pop Reds Lipstick

Folklore (2020).

taylor swift the eras tour second night

The word "cardigan" was never the same again after the release of Folklore. If it looks like the weather is going to be chilly on the day of your Taylor Swift concert, a knit varsity cardigan is an authentic move. Otherwise, take a cue from Taylor's performance outfit and go for a flowy, ethereal dress in muted shades of purple or cream.

Textured Varsity Cardigan

Lucky Brand Textured Varsity Cardigan

Off Shoulder Wrap Layer Ruffle Mini Dress

LYANER Off Shoulder Wrap Layer Ruffle Mini Dress

The Sugarfrill Puff Classic in Yellow

Selkie The Sugarfrill Puff Classic in Yellow

taylor swift the eras tour chicago, il

Alternatively, live out your woodland fairy dreams in a flowy green number with plenty of foliage detailing. Flower crowns, leaf earrings, and Grecian sandals will complete your look.

Plus Olive Satin Frill Layered Midaxi Dress

Pretty Little Thing Plus Olive Satin Frill Layered Midaxi Dress

Satin Silky Wrap Mini Dress

LYANER Satin Silky Wrap Mini Dress

Green Leaf Boho Crown

DDazzling Green Leaf Boho Crown

Evermore (2020).

opening night of taylor swift the eras tour

Taylor changed into a mustard yellow corset dress to serenade the audience with "Champagne Problems" (played on a woodsy, moss-covered piano, no less) along with a handful of other songs from her second album of 2020. A velvet, corduroy, or suede jumper dress is the perfect E vermore vibe — or, braid your hair back into a single braid and pop on a plaid shacket to recreate the E vermore album cover.

Tan Plaid Shacket

LA Hearts Tan Plaid Shacket

Button Down Pinafore Corduroy Overall Dress

Floerns Button Down Pinafore Corduroy Overall Dress

Douro Gauzey Midi Dress

Urban Outfitters Douro Gauzey Midi Dress

Midnights (2022).

opening night of taylor swift the eras tour

Meet Taylor at midnight by dressing like the darkest night sky speckled with stars and glitter. Whether it's a star-themed dress or a multicolor sequin jumpsuit, the Midnights aesthetic is blinged-out and glitzy — fringe is optional, but fully recommended.

Premium Galaxy Embellished Velvet Bandeau Mini Dress

ASOS Premium Galaxy Embellished Velvet Bandeau Mini Dress

Sequin Fitted Rainbox Blazer Bomber Jacket

Cresay Sequin Fitted Rainbox Blazer Bomber Jacket

Sequin Cami Split Short Dress

Cider Sequin Cami Split Short Dress

Corset Bustier Top, Navy Blue

Matoburr Corset Bustier Top, Navy Blue

Mini Short Skirt

Kolagri Mini Short Skirt

Western Cowboy Stitched Pointe Toe Boots

Soda Western Cowboy Stitched Pointe Toe Boots

taylor swift the eras tour philadelphia, pa

Or, take things down the "Lavender Haze" route with a purple fur coat over a shimmery mini dress and navy boots. You'll be able to stay warm and cozy even if it starts to get chilly at ~midnight~.

Glitter Sequin Loose Shirt Dress

GOOCHEER Glitter Sequin Loose Shirt Dress

Faux Fur Coat

HTHLVMD Faux Fur Coat

Sparkly Thigh High Heel Boots

LUXMAX Sparkly Thigh High Heel Boots

Headshot of Hannah Oh

Hannah is the assistant shopping editor at Cosmopolitan, covering all things from cute apartment decor to trendy fashion finds, TikTok products that are actually worth your $$$, and the perfect gift to buy for your boyfriend's mom. She previously wrote for Seventeen and CR Fashion Book. Follow her on Instagram for hot takes on red carpet fashion and unhinged updates on the books she’s reading on the train. 

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Every outfit Taylor Swift wore on the 1989 World Tour, ranked

  • Taylor Swift will release "1989 (Taylor's Version)" on Friday.
  • To mark the occasion, we ranked every outfit she wore during the 1989 World Tour in 2015.
  • Her silver bodysuit, featuring sequined tassels and a plunging neckline, took the top spot.

21. The multi-colored two-piece set

eras tour 1989 outfit

Respectfully, what is this? I was a Swiftie in 2015 and I have no memory of her wearing this confusing pattern onstage. In all senses, it's a miss.

20. The ballerina look

eras tour 1989 outfit

Swift layered a tulle skirt over her sequined bodysuit when she performed a mash-up of "Enchanted" and "Wildest Dreams" (also when John Legend arrived as a special guest to sing "All of Me" in Los Angeles).

I understand Swift's attempt to match the romantic mood, but the skirt was too yellowish to have true elegance.

19. The "Shake It Off" dress

eras tour 1989 outfit

Swift occasionally wore this fringed outfit in hot pink and dark blue — a precursor to the green, pink, orange, and blue sequined sets that she wears during the "1989" segment on The Eras Tour . 

The original version is cute, and clearly Swift likes it enough to recreate it eight years later. But funnily enough, this look doesn't scream "1989" like the skater skirts and bomber jackets. It's just not memorable.

18. The "Out of the Woods" catsuit

eras tour 1989 outfit

Swift covered in head-to-toe sequins has a nice effect, especially from a faraway vantage point. But the flesh-colored mesh on her chest makes the jumpsuit look cheaper than it is.

I much prefer the black version that Swift wore at the 2016 Grammys.

17. The black two-piece set

eras tour 1989 outfit

This look is fine. It's a concert classic. But in retrospect, it does feel a little simple — dare I say basic?

16. The black skirt

eras tour 1989 outfit

This is a small step up from the black shorts, but the pleather skirt is a millennial fashion trend I wish to forget.

15. The black two-piece set with a silver trim

eras tour 1989 outfit

This Las Vegas version is the best of Swift's black two-piece sets, but the silver studs look very outdated today. You could've found a knockoff at any Forever 21 in 2015.

14. The purple skirt

eras tour 1989 outfit

Purple metallic is a fun touch, but as the designated "Speak Now" color , but it's not giving "1989" like its blue counterparts.

13. The royal blue skirt

eras tour 1989 outfit

Today, this shade of blue is more associated with Swift's 10th album "Midnights," but at the time, it fit perfectly in the "1989" era. The color is rich and really pops onstage.

12. The purple jacket

eras tour 1989 outfit

The sequined bomber jacket is another "1989" tour staple. When Swift arrived onstage with her sleeves rolled up and sunglasses on, you knew it was time to search for a sound we hadn't heard before.

11. The silver jacket

eras tour 1989 outfit

The silver jacket gives a stronger '80s vibe than purple, calling to mind MTV's golden era of music videos.

10. The light blue skirt

eras tour 1989 outfit

This look is quintessential "1989." The bright, metallic blue evokes the sleek, glittering hues of a cityscape — perfect for the show's opening number, "Welcome to New York."

9. The blue jacket

eras tour 1989 outfit

Again, the light blue bomber is quintessential "1989." As Vanity Fair wrote at the time, "The varsity detail on the jacket gives it a nice too-cool-for-school edge."

8. The rainbow jacket

eras tour 1989 outfit

Out of all the jackets, this is the best option by far. The blue-purple-pink blend has become a key ingredient in Swift's iconography, from her performance of "Dress" during the "Reputation" tour to her dyed hair in the "You Need to Calm Down" music video.

7. The blue bodysuit

eras tour 1989 outfit

Swift called back to this midnight-blue bodysuit with beaded fringe during her fifth Los Angeles stop on The Eras Tour .

It wasn't in her regular rotation during the "1989" era, which gives it an exciting, limited-edition quality.

6. The silver fringe

eras tour 1989 outfit

The silver bodysuit with beaded fringe is exactly what a flapper would wear if she traveled through time to sing "Shake It Off."

5. The "How You Get the Girl" outfit

eras tour 1989 outfit

Of all the shiny "1989" looks, this is certainly the most unique — not least because it literally lights up. Swift's pink top and matching skirt were striped with LED lights (as were her 12 backup dancers and their umbrella props).

Electronic engineer Dave Sheinkopf told InStyle that Swift's outfit was programmed like a Times Square billboard screen. Her lighting crew was tasked with syncing "35,000 moving parts" to achieve the intended effect.

"It's the first time that's been done with 13 people at once," he said at the time, calling it "the most complicated wearable lighting system for a stage show."

4. The leather catsuit

eras tour 1989 outfit

I'm partial to this look because it's the one I associate with Mick Jagger as a surprise guest (iconic) and Swift's rock version of "We Are Never Ever Getting Back Together" (even more iconic).

3. The "Blank Space" blazer

eras tour 1989 outfit

I love the blazers that Swift slips on to perform "The Man" on The Eras Tour, but the original blazer reigns supreme. It gives Swift the oomph of a woman in charge — the ideal outfit to wear while singing, "Boys only want love if it's torture."

2. The "I Know Places" look

eras tour 1989 outfit

This is one of Swift's best-known looks from the "1989" era — and for good reason. This outfit radiates pop-star energy, from the sequin trim of her tube top down to the heels of her thigh-high boots.

1. The "Style" bodysuit

eras tour 1989 outfit

This silver look takes the cake. It's theatrical and stage-ready — kinda like something Christina Aguilera would wear in "Burlesque" — without being over-the-top and hammy. Marie Claire also likened the plunging neckline to Marilyn Monroe's iconic dress in "The Seven Year Itch."

Put simply, it's an outfit made for a star.

eras tour 1989 outfit

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My Taylor Swift 'Eras Tour' outfit was a last minute '1989'-inspired outfit.

What I Wore To Taylor Swift's Eras Tour Is So Easy To Replicate

This last-minute look was actually the outfit of my (wildest) dreams!

Taylor Swift wasn’t lying when she said she never goes out of style. Revisiting each one of her iconic eras for The Eras Tour proves that. The only issue with impeccable fashion taste is it makes deciding on a specific outfit to wear to the concert that much more difficult for Swifties. Aside from overcoming the first hurdle, which is actually getting a ticket to the show, picking out something to wear might be the toughest thing. What I wore to Taylor Swift’s Eras Tour was thrown together last minute, and it’s so easy to replicate if you’re looking for ideas.

My TikTok FYP has become #SwiftTok recently with merch hauls from the Eras Tour truck to full videos of certain songs on Swift’s three-hour long setlist . It makes me so happy to see fellow fans getting hyped to finally see Swift after so many years, and my favorite thing to see is everyone’s outfit reveals . Not only are Swifties diehard fans who are great at puzzle solving and finding easter eggs , but they’re also incredibly creative and talented. I’m so impressed at all the rhinestone jean jackets and DIY costumes that look like exact replicas of outfits Swift has worn before.

Since I originally was only going to attend the August shows in Los Angeles, I thought I had plenty of time to come up with a cute and creative Eras Tour outfit of my own. However, seeing all the concert footage made me spontaneously buy a last-minute ticket to one of her shows in Las Vegas. With only two days to plan the perfect ‘fit and $0 to spend after purchasing an expensive resell ticket, I had to work with what I already had in my closet. Under those parameters, I managed to throw together a 1989- inspired Eras Tour outfit that I absolutely loved and would wear again.

How I Styled My 1989 Taylor Swift Eras Tour Outfit

I wore a '1989' outfit to the Taylor Swift 'Eras Tour' in Las Vegas.

Along with using only the clothes I had in my closet, I also challenged myself to find an outfit that was comfy but not too boring. I was going to the Eras Tour alone , which is already nerve-racking for anyone with social anxiety. I didn’t want to add more stress on myself by wearing something that would draw too much attention or make me uncomfortable. At the same time, Swifties are going all out with their concert attire and I didn’t want to phone it in.

I was going back and forth between my Taylor Swift cardigan for a folklore outfit or my sequin bomber jacket for something in the 1989 era. I bought the sequin bomber jacket right after seeing Swift wear something similar at the 1989 World Tour. Basically, I saw Taylor Swift wearing a sequin bomber jacket, so I bought a sequin bomber jacket. It was always my dream to wear something similar, but I never really got the opportunity.

While I love folklore and wear my cardigan as often as possible , 1989 will forever and always be my favorite era. I had to make my wildest dreams come true and put together an OOTD inspired by Swift’s iconic tour ‘fit. Along with the jacket, Swift also wore a sparkly metallic skirt and black crop top. This was the era where Swift sported a lot of crop tops with extremely high-waisted skirts and shorts. I’m not as confident as her, so the only crop tops I own are sweatshirts that I wear at home in front of just my cat and no one else. The closest I had to Swift’s black top was actually a bikini top. Wearing a bikini top not by the pool was going to be a challenge in confidence, but I felt more comfortable having the perfect skirt to go along with it.

I have a few running skirts in my closet that I wear to RunDisney events. I have a metallic mermaid skirt for an Ariel DisneyBound outfit, and a purple one that I use for a Rapunzel or Hulk-inspired ‘fit. I love these running skirts because they have built in shorts underneath that are comfy and come with three pockets. Who doesn’t love pockets, am I right? While the mermaid skirt fits the metallic vibes of Swift’s outfit more, I went with the purple one instead. Also, I could pull up my skirt to mimic Swift’s high-waisted look, and it made me feel more comfortable baring my midriff.

This sequin bomber jacket is what I wore to Taylor Swift's 'Eras Tour' and is a great '1989' outfit ...

To complete the look, I added some sunglasses and the classic red lip that Swift is known for. I also tried to part my hair and sweep my bangs to the side, but the Vegas winds were not cooperating that day. It didn’t matter, though. I had a pretty great knockoff 1989 outfit that I couldn’t wait to wear to the show.

I even got a few compliments from Swifties I saw walking around the stadium that boosted my confidence. The only downside was it was still a bit chilly outside, but since most of the Eras Tour will be taking place in the summer, this is a perfect outfit to wear once it warms up. If you’re currently looking for inspo for something you can wear that’s comfy, cute, and allows you to shake it off, this is it.

This article was originally published on 03.30.23

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Taylor Swift Eras Tour outfit ideas

82 Best Outfit Ideas for Taylor Swift’s Eras Tour When We’ll All Be ‘Too Busy Dancing To Get Knocked Off Our Feet'

  • Author: Kelsey Pelzer

"I think there's been a glitch," we all thought (not so calmly) on the day of the Eras Tour presale. However, if you're "The Lucky One" who was able to get tickets, you've got the next big challenge ahead of you—trying to find the best outfit ideas for your show! While half of the U.S. tour is already over, there are still plenty of shows left and plenty of inspiration to scroll through!

Fans are used to taking TSwift concerts seriously and planning ahead with super clever looks. Take this TikTok , for example, which shows off some creative outfits from past tours.

Related:  Taylor Swift's Eras Tour Setlist Secrets—Which Songs Are Left for the Surprise Acoustic Sets?

However, Taylor hasn't toured since she was promoting reputation  back in 2018! So it's no surprise that Swifties "took off faster than a green light, go" when tour dates for 2023 were announced. Now, "all of this silence and patience , pining in anticipation" for the Eras Tour has us ready to plan ahead with finding the perfect look. 

Margot Robbie at European premiere of 'Barbie' at the Cineworld Leicester Square in London, United Kingdom on July 12, 2023.

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While "it feels like a perfect night to dress up like hipsters," you might be interested in some other options. Whether you want to be "the girl in the dress," "standing in your cardigan," or in your "old faded blue jeans," we've got plenty of Taylor Swift-inspired looks from every single one of her eras—all from Amazon. Enjoy these outfit ideas for Taylor Swift's Era's Tour !

Here at Parade.com, we're all about sharing products we love with our audience. When you make a purchase on an item seen on this page, we may earn a commission, however, all picks are independently chosen unless otherwise mentioned. 

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82 Best Outfit Ideas for Taylor Swift's Era Tour

First, we start out with some quintessential Taylor Swift looks that could work in almost any and every era. 

Sequin Bra and Skirt, $28.66 on Amazon

We're feeling this gold rush , although it comes in other colors as well that fit with various eras perfectly.  Sequin Bra and Skirt, $28.66 on Amazon

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Sequin Fringe Dress, $20.00 on Amazon

It's giving Taylor-on-tour vibes.  Sequin Fringe Dress, $20.00 on Amazon

Backless Sequin Dress, $12.99 on Amazon

Another great style that comes in so many colors—providing plenty of TSwift-inspiration!  Backless Sequin Dress, $12.99 on Amazon

Black Sequin Romper, $42.89 on Amazon

Is it giving reputation vibes? Midnight mystery? I know places you can wear this, and those places are her Eras Tour stops!  Black Sequin Romper, $42.89 on Amazon

Cat T-Shirt, $22 on Amazon

I mean, don't blame me . You know this look screams "guess I'll just stumble on home to my cats" after the show.  Cat T-Shirt, $22 on Amazon

Related:  Fans Are Trying To Predict Taylor Swift’s Signature Dance Moves Ahead of the Eras Tour, and It’s Hilarious...

Purple Taylor-Inspired Outfit, $36.69 on Amazon

If one look was to summarize our favorite Blondie, we think this could be "the 1."  Purple Taylor-Inspired Outfit, $36.69 on Amazon

Related:  We Might Be Called Swifties, But What Are the 15+ Nicknames For Taylor Swift Herself?

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Taylor swift's midnights era outfit ideas.

Ah, Midnights . Will we ever take this album off repeat? Probably not. Okay, as we all know, this new music was released in October 2022, and in this era, Taylor's really leaned into "bejeweled" looks (hey, track 9!) as well as 70s style in various promo vids. We've got plenty of inspiration for this most recent era, if you're hoping to attend the next show with Midnights  as your muse!

Bejeweled Corset Top, $57.99 on Amazon

Look familiar? This style is so similar to one featured in the "Bejeweled" music video, you'd swear they were the same.  Bejeweled Corset Top, $57.99 on Amazon

Related:  Taylor Swift 'Bejeweled' Easter Eggs Decoded—Because It's Time to Teach Some Lessons

Velvet Spaghetti-Strap Dress, $29.99 on Amazon

Question...? Are you as obsessed with this slip dress as we are?  Velvet Spaghetti-Strap Dress, $29.99 on Amazon

Bodycon Three-Piece Outfit, $33.99 on Amazon

You'll be ready for some "Vigilante S--t" in this gorgeous get-up.  Bodycon Three-Piece Outfit, $33.99 on Amazon

Velvet Crop Top, $25.99 on Amazon

This is one way for you to say, "Midnights become my afternoons."  Velvet Crop Top, $25.99 on Amazon

Striped Shirt, $19.99 on Amazon

We had to include at least one 70s-inspired look thanks to Tay's iconic Midnights Mayhem With Me videos!  Striped Shirt, $19.99 on Amazon

Rhinestone Star Patches, $14.99 on Amazon

An easy way to bejewel  any item!  Rhinestone Star Patches, $14.99 on Amazon

Anti Hero T-Shirt, $18.99 on Amazon

It's me, hi, I'm the Era's outfit, it's me.  Anti Hero T-Shirt, $18.99 on Amazon

Related: Taylor Swift 'Midnights' Easter Eggs and Song Meanings

Taylor Swift's folklore and evermore Era Outfit Ideas

Both of these surprise sister albums were released in 2020, and have been characterized by all things cottage-core and cozy. So if your goal is comfort at her concert, this era is the way to go.

Flannel Shirt, $23.99 on Amazon

Reminiscent of the evermore album cover, this similar look will bring you plenty of " happiness ."  Flannel Shirt, $23.99 on Amazon

Newsboy Cap, $14.68 on Amazon

While this might, understandably, remind you of Red (Taylor's Version) , who could forget this accessory showing up in the  Folklore: The Long Pond Studio Sessions documentary?!  Newsboy Cap, $14.68 on Amazon

Cardigan, $32.99 on Amazon

"Standing in your cardigan," you'll have the night of your life when TS comes to your city.  Cardigan, $32.99 on Amazon

Related:  Swiftie Dad Goes Viral on TikTok for Heartwarming Reaction to Receiving Presale Code

Blonde Braid Wig, $9.99 on Amazon

"Long story short," this is the perfect hairstyle to bring on tour.  Blonde Braid Wig, $9.99 on Amazon

Plaid Coat, $65.99 on Amazon

"No more keeping score, now I just keep you warm," says this jacket (probably).  Plaid Coat, $65.99 on Amazon

Mirrorball Earrings, $5.99 on Amazon

"You are not like the regulars, the masquerade revelers," which means these earrings will be perfect to "get you out on the floor, shimmering beautiful."  Mirrorball Earrings, $5.99 on Amazon

Related:  Consider This Your 'Taylor Swift Dictionary'—It's Time To Define Some of Her Lyrical Word Choices ('Machiavellian,' Anyone?)

Taylor Swift's Lover Era Outfit Ideas

August 2019 gave us the perfect end-of-summer bops with the release of Lover . Flooded with pops of color and rainbows (who could forget the vibrancy of both the "ME!" and "You Need to Calm Down" music videos?!), we're reminded that "you're the only one of you, baby that's the fun of you," and how authenticity is something to be embraced. The video for "Lover" also gave us the first glimpse at showcasing Taylor's distinct eras!

Off-the-Shoulder Dress, $41.99 on Amazon

This romantic dress reminds us of Taylor Swift's Time 100 event look in 2019.  Off-the-Shoulder Dress, $41.99 on Amazon

Faux Fur Coat, $53.99 on Amazon

Taylor "ain't trying to mess with your self-expression," so feel free to rock this coat that looks just like the one she herself wears in the "You Need to Calm Down" music video.  Faux Fur Coat, $53.99 on Amazon

Twist Crop Tee, $22.99 on Amazon

"I don't wanna look at anything else now that I saw you," we're saying to this top.  Twist Crop Tee, $22.99 on Amazon

Reversible Shorts, $38.99 on Amazon

The different color variations give you plenty of options for your ideal Eras outfit.  Reversible Shorts, $38.99 on Amazon

Party Dress, $15.99 on Amazon

Remind you of the 2019 iHeart Radio Music Awards sequin romper that she wore on the red carpet? Us too.  Party Dress, $15.99 on Amazon

Sequin Dress, $41.99 on Amazon

This was an era of rainbows and color and this dress fits right in.  Sequin Dress, $41.99 on Amazon

Striped Romper, $31.10 on Amazon

If this looks familiar, it's because it's such a great lookalike to an appearance Taylor made on ABC while out and about promoting Lover .  Striped Romper, $31.10 on Amazon

Sheer Pink Blouse, $34.99 on Amazon

You can totally copy Swift's 2019 GMA Summer Stage style.  Sheer Pink Blouse, $34.99 on Amazon

Blonde Wig, $24.99 on Amazon

We call her "Blondie" for a reason—and this hair fits perfectly with the Lover  era!  Blonde Wig, $24.99 on Amazon

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Taylor Swift's reputation Era Outfit Ideas

November 2017 brought us Taylor's reputation  album and with it, a lot of edginess, dark details, gothic fonts and more. Her first album following the infamous Kim and Kanye drama is epic, to say the least.

Black Leotard, $60.49 on Amazon

This look screams "...Ready for it?"  Black Leotard, $60.49 on Amazon

Big Rep Tee, $19.99 on Amazon

"Big reputation, big reputation, ooh you and me we got big reputations," let's wear them proudly!  Big Rep Tee, $19.99 on Amazon

Reputation Dress, $44.99 on Amazon

After wearing this dress to the show, you'll be saying, "Most fun I ever had, and I'd do it over and over and over again if I could."  Reputation Dress, $44.99 on Amazon

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Flapper Dress, $59.99 on Amazon

There are many opinions about the "Delicate" music video, but one thing's for sure, the lookalike dress has us saying, "I like you...is it cool that I said all that? Is it chill that you're in my head?"  Flapper Dress, $59.99 on Amazon

Black Athletic Leotard, $34.50 on Amazon

This leotard look might be "end game" for us when it comes to picking out our Eras fit.  Black Athletic Leotard, $34.50 on Amazon

Snake Ring, $12.99 on Amazon

"Look what you made me do," thisssss ring ssssayssss.  Snake Ring, $12.99 on Amazon

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Taylor Swift's 1989 Era Outfit Ideas

Tay's first official  pop album was released in October 2014 and provided some iconic looks from her tour and music videos that we've included here. Thinking of repping this era? "I wish you would."

Sparkly Sequin Jacket, $48.99 on Amazon

We'll all be saying, "it's a scene and we're out here in plain sight," wearing this lookalike sequin jacket during the Eras Tour.  Sparkly Sequin Jacket, $48.99 on Amazon

Metallic Pleated Skirt, $16.99 on Amazon

A perfect match to the sequin blazer, these metallic skirts (all different hues available!) copy Tay's 1989 "Style" effortlessly.  Metallic Pleated Skirt, $16.99 on Amazon

Black Pleated Skirt, $30.99 on Amazon

We can already hear you belting out, "And I got that good girl faith and a tight little skirt."  Black Pleated Skirt, $30.99 on Amazon

1989 Necklace, $12.98 on Amazon

With this accessory, we can honestly say, "Your necklace hanging from my neck, the night we couldn't quite forget."  1989 Necklace, $12.98 on Amazon

Sequin Tank, $24.18 on Amazon

Whether you pair this under the sequin jacket or with a white pair of shorts and tall boots, it's a great 1989 find.  Sequin Tank, $24.18 on Amazon

Satin Slip and Robe, $37.99 on Amazon

If it's been a while since you've watched the "Blank Space" music video, now's the time for a rewatch to find some inspiration that will have you saying, "Darling, I'm a nightmare dressed like a daydream."  Satin Slip and Robe, $37.99 on Amazon

Cheerleader Pleated Skirt, $24.49 on Amazon

"Shake It Off" music video, anyone?  Cheerleader Pleated Skirt, $24.49 on Amazon

Taylor Swift's Red Era Outfit Ideas

October 2012 brought us the infamous Red  album (and the original "All Too Well"). This era was filled with striped tops and high-waisted shorts, and some memorable music video looks as well. 

Not a Lot Going on At the Moment T-Shirt, $13.38 on Amazon

Not only was this message on a shirt in her "22" music video, Taylor also quoted it before releasing her surprise sister albums in 2020.  Not a Lot Going on At the Moment T-Shirt, $13.38 on Amazon

Oversized Heart Sunglasses, $10.85 on Amazon

We saw this pair of sunnies featured in the "22" music video, and they also made a more recent appearance in the video for "Anti-Hero."  Oversized Heart Sunglasses, $10.85 on Amazon

High-Waisted Shorts, $26.89 on Amazon

Taylor Swift wore these shorts countless times in the "golden age of something good and right and real."  High-Waisted Shorts, $26.89 on Amazon

Cat Ear Headbands, $6.99 on Amazon

I don't know about you, but we're feeling "22," with another music video accessory that appeared in both "22" and "Anti-Hero."  Cat Ear Headbands, $6.99 on Amazon

Striped Shirt, $22.99 on Amazon

"You go talk to your friends, talk to my friends, talk to me"—stripes are always a good idea, especially when thinking about TSwift's eras.  Striped Shirt, $22.99 on Amazon  

Black Shorts, $18.99 on Amazon

Another pair of shorts that have us ready to "Stay, Stay, Stay" in this era—they look just like a pair she wore on tour.  Black Shorts, $18.99 on Amazon

Taylor Swift's Speak Now Era Outfit Ideas

The third album from Taylor was filled entirely with songs that she herself wrote alone, and came out in October 2010. If you decide on one of the Speak Now  looks for the Eras Tour, you'll definitely have to add a metallic "13" to the back of one of your hands, and song lyrics up your arm as well.

Purple Dress, $37.99 on Amazon

This is, by far, *the* dress that defines this era—not only one of her tour looks, but also the same shade of purple that had us "enchanted" by her album cover.  Purple Dress, $37.99 on Amazon

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"Better Than Revenge" Dress, $41.99 on Amazon

There's nothing Taylor does better than revenge, and there's nothing this sparkly bombshell of a dress does better than remind us "sophistication isn't what you wear, or who you know, or pushing people down to get you where you wanna go."  "Better Than Revenge" Dress, $41.99 on Amazon

"Mean" Performance-Inspired Dress, $49.99 on Amazon

Pay homage to Taylor's response to people with "words like knives and swords and weapons" that they use against her, as she sang, "Someday, I'll be big enough so you can't hit me," on stage at the Grammy Awards in a similar vintage-style dress.  "Mean" Performance-Inspired Dress, $49.99 on Amazon

Oxford Shoes, $32.99 on Amazon

This was the era of oxford shoes, so you better find some to call "Mine."  Oxford Shoes, $32.99 on Amazon

Taylor Swift's Fearless Era Outfit Ideas

Released in November 2008, Taylor's second album has hits like "Love Story" and "You Belong With Me," and this era offers some classic styles along with LOTS of headbands. 

Love Story Dress, $138.97 on Amazon

"See the lights, see the party, the ballgowns..." while you're at the show! Thinking of copying this iconic music video style? "Baby, just say yes."  Love Story Dress, $138.97 on Amazon

Gold Dress, $39.99 on Amazon

We know one thing's for sure on this tour, you'll be constantly thinking, "In this moment now, capture it, remember it."  Gold Dress, $39.99 on Amazon

Tour Dress, $34.99 on Amazon

With a little bit of DIY glam on the neckline, you'll recreate one of the dresses Taylor wore on tour—the same one that Kimber was wearing in the recent "Anti-Hero" music video!  Tour Dress, $34.99 on Amazon

Headbands, $12.99 on Amazon

We cannot overstate the importance of this kind of headband going over your forehead if you are going for the Fearless era.  Headbands, $12.99 on Amazon

"You Belong With Me" Inspired Outfit, $59.99 on Amazon

"She's cheer captain and I'm on the bleachers," Taylor sang. Not only did TSwift wear a band uniform in her "You Belong With Me" music video, she also came out on stage in one during her tour.  "You Belong With Me" Inspired Outfit, $59.99 on Amazon

Taylor Swift's Self-Titled Debut Era Outfit Ideas

If you want to show off your OG status during the Eras Tour, you can go all the way back to Taylor Swift , the self-titled debut that was released in October 2006. We've got dresses, we've got cowboy boots, we've got...safety goggles...? 

Maxi Dress, $46.99 on Amazon

Curl your hair, put on your cowboy boots, and you'll have "The Best Day."  Maxi Dress, $46.99 on Amazon

Cowboy Boots, $56.99 on Amazon

As you pull on these boots, you can think to yourself, "Maybe I'm just a girl on a mission, but I'm ready to fly."  Cowboy Boots, $56.99 on Amazon

Teardrops on My Guitar Inspired Dress, $199.99 on Amazon

Similar vibes to the "Teardrops on My Guitar" dress, this look will "keep you wishing on a wishing star." Just add some rhinestones by your eyes and some sparkly green eyeshadow!  Teardrops on My Guitar Inspired Dress, $199.99 on Amazon

Safety Goggles, $14.98 on Amazon

IYKYK...But if not, watch the "Teardrops on My Guitar" music video.  Safety Goggles, $14.98 on Amazon

Related:  'I've Seen Taylor Swift Perform Over 25 Times—Here Are the 13 Biggest Surprises During Opening Night of the Eras Tour'

Bonus Eras Tour Outfit and Accessory Ideas

Lavender haze outfit, $30.99 on amazon.

If you just want to stay in that lavender haze, order this set!  Lavender Haze Outfit, $30.99 on Amazon

Bejeweled Headband, $16.96 on Amazon

You can still make the whole place shimmer with this accessory!  Bejeweled Headband, $16.96 on Amazon

Celestial Earrings, $23 on Amazon

"Love you to the moon and to Saturn."  Celestial Earrings, $23 on Amazon

Gemstone Bracelet, $14.99 on Amazon

Every era has its own color, and this bracelet is one way to represent them all!  Gemstone Bracelet, $14.99 on Amazon

Rhinestone Fishnet Tights, $8.89 on Amazon

The best way to complete your look!  Rhinestone Fishnet Tights, $8.89 on Amazon

Mesh Maxi Skirt, $21.99 on Amazon

This high-waisted skirt is perfect, especially for reputation and Midnights eras.  Mesh Maxi Skirt, $21.99 on Amazon

Tassel Shorts, $26.66 on Amazon

We've seen a similar look on Taylor herself during this tour!  Tassel Shorts, $26.66 on Amazon

Sparkly Corset, $40.81 on Amazon

This top is straight out of our wildest dreams!  Sparkly Corset, $40.81 on Amazon

Fringe Bodysuit, $30.99 on Amazon

It's giving country Taylor (with an edge) and we're here for it.  Fringe Bodysuit, $30.99 on Amazon

Eras Tour T-Shirt, $22.99 on Amazon

Wear your merch to the show or during your countdown before going!  Eras Tour T-Shirt, $22.99 on Amazon

Whimsical Eras Tee, $22.99 on Amazon

We love this gorgeous  design.  Whimsical Eras Tee, $22.99 on Amazon

Shiny Pants, $23.88 on Amazon

We're getting "mirrorball" vibes from these metallic bottoms!  Shiny Pants, $23.88 on Amazon

Sequin Joggers, $41.99 on Amazon

The perfect pair of pants to go with a fun top and stand out in the crowd!  Sequin Joggers, $41.99 on Amazon

Skater Dress, $22.39 on Amazon

"Deep blue but you painted me golden," is one lyric you can definitely shout during the show in this little number.  Skater Dress, $22.39 on Amazon

Bodycon Pencil Skirt, $32.99 on Amazon

"And I got that good girl faith and a tight little skirt."  Bodycon Pencil Skirt, $32.99 on Amazon

Sheer Mesh Top, $32.99 on Amazon

This top screams, "And by the way, I'm going out tonight."  Sheer Mesh Top, $32.99 on Amazon

Butterfly Corset Top, $25.99 on Amazon

Taylor's explained what butterflies symbolize for her.  Butterfly Corset Top, $25.99 on Amazon

Clear Crossbody Purse, $9.99 on Amazon

Check if it's the right measurement for your stadium!  Clear Crossbody Purse, $9.99 on Amazon

Body Glitter Gel, $6.99 on Amazon

You can still make the whole place shimmer.  Body Glitter Gel, $6.99 on Amazon

Sequin Dress, $26.99 on Amazon

It's giving Lover  era.  Sequin Dress, $26.99 on Amazon

Serpent Climber Ear Cuff, $9.99 on Amazon

These are the besssssst accessoriessssss, everybody agreesssss.  Serpent Climber Ear Cuff, $9.99 on Amazon

Butterfly Jeans, $36.99 on Amazon

We'll never forget her butterfly statement mid-tour in her post-breakup look.  Butterfly Jeans, $36.99 on Amazon

Next up,  'Mastermind' Indeed! Taylor Swift's Net Worth and How the 'Midnights' Singer Got So Rich

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Ten Taylor Swift inspired outfits from the high street that are perfect for Cardiff Eras Tour

The Love Story singer's UK and Europe leg of her Eras tour begins in several weeks and many of us are scrabbling to get our outfit sorted for the concert

  • 12:42, 19 APR 2024

Taylor Swift performs during "Taylor Swift | The Eras Tour"

In just three weeks , Taylor Swift will begin the Europe and UK leg of her iconic Eras Tour, starting off in Paris on May 9, and with her British concerts fast approaching, many Swifties (her fans) will be scrabbling to find an outfit that not only looks incredible and is fitting for a night at a concert, but one that relates to Taylor Swift's music .

That's right, a large number of fans will be attending the concert - as has been the case with her previous worldwide concerts - dressed to the nines in an outfit that has been inspired by her eleven studio albums , in the colours that are associated with them and the style that best reflects the theme and emotion of the album.

And while many fans are crafty enough to make their own outfit from scratch to uniquely embody their favourite record , some of us aren't quite as creative and have to turn to the next (and most affordable) best thing: the high street.

Read more: 'Irresistible' perfume with 12,000 five-star reviews slashed to under £20 on Amazon

Read more: Taylor Swift in Cardiff: How to get resale tickets for the 2024 Eras Tour

With that in mind, if you're in need of some inspiration of where to look or how to create a gorgeous Folklore -, Midnights -, Fearless -, Speak Now -inspired outfit - and can't bear scrolling through the endless videos on TikTok - we've had a look at some of our favourite high street shops and what they have to offer to help you channel your inner Taylor Swift.

  • Taylor Swift

Woman modelling Urban Outfitters dress

If you're starting at the beginning of the 34-year-old's career starting with her album named Taylor Swift - we're talking Our Song, Tim McGraw, Picture to Burn - you'll be after something whimsical, floaty, romantic and country-style. Not to forget perfectly coiffed tight curls.

This blue floral adorned milk-maid style dress from Urban Outfitters, £59, is romantic, feminine and completely adorable, as is this pink paisley maxi dress, £45. from River Island. To top it off, you'll need some cowboy boots, like these Glamorous western knee boots in off white micro from ASOS, £50 . Thes e tan suede Camden flat western knee boots, which are on sale for £40, are also perfect for the look.

Make a statement with this gold flapper dress

If you're a Fearless fan, you'll looking to more metallics - specifically gold but silver will also do. To go the extra mile add some tassels in the mix, for example this ASOS DESIGN scoop neck mini dress with shard sequin and thigh split in stone, which is down to £45.50 from £100, channels the star's iconic gold dress from her tour and is perfect for dancing in.

Alternatively, for something a smidge cheaper, this flapper dress from Amazon has the diagonal pattern that's similar to Taylor's gold dress (in which she sings Love Story from the album during previous concerts) but costs £25.95 here and features fringe, sequins and spaghetti straps. Paired with some Metallic Embroidered Western boots from D ebenhams, £33.75, and you've got yourself a fierce - or should I say Fearless - outfit.

Purple is the colour of Speak Now and this dress is a lovely option for the show

For Speak Now, you want to lean into the colour purple. Why? Well, the superstar is seen wearing a gorgeous, dramatic, ethereal purple dress on the album cover, so naturally we want to recreate it - or at least nod to it. We love this button frill mini dress with shirred long sleeves in purple from New Look, £17, that, although isn't quite as dramatic as Taylor's album dress, is a gorgeous shade and will probably keep you a lot cooler in the concert.

For sleeves that give off a similar aura to Taylor's, this Ruffle Puff Sleeves Mini A Line Dress from Amazon is absolutely gorgeous - plus it's made from breathable, soft, high quality polyester fabric. and is only £17.99 The puff sleeves are super romantic and delicate while the square neckline is flattering. The mini length adds a fun element to the style and would look incredible with the white boots we previously mentioned from ASOS.

Model in a PrettyLittleThing jumpsuit

If Red is your favourite album then the colour you may want to be rocking is naturally going to be red, so wearing something like this Cherry Red Drape One Shoulder Jumpsuit from PrettyLittleThing may be your bag (£23). Although fans of the song I Knew You Were Trouble may prefer to recreate the rockier look from the music video with a slouchy white t-shirt with a black circle on the front (like this £22.99 one from Spreadshirt). If you don't have one of those, a classic band tee will work . Pair that with some skinny black jeans, like these from River Island, £48, and a black fedora hat , like this H&M one. If you want to go all out, give the ends of your hair a pastel pink tinge with Lee Stafford's Bleach Blondes Kiss of Colour Temporary colour treatment , £5.99.

Model in PrettyLittleThing's denim sequin co-ord

1989 fans can be spotted in pastels and sequins - if you need more specifics, pastel blue as that's the colour that is plastered all over the album. We're in the Shake It Off, Bad Blood and Blank Space zone and during her 1989 world tour, the singer wore a plethora of sparkling co-ords that featured a crop top and skater skirt. To try and match that as closely as possible, we love this sequin denim mini skirt, £26 from PrettyLittleThing , that is the perfect amount of disco-ball sparkle and in a lovely light blue. Paired with a matching corset crop top, £30, it pays homage to the 1989 album colours as well as Taylor's tour. Top off the outfit with some blue sequin heeled boots, like these from Temu for £24.67 , and a bright red lip and you're good to go.

Needing something more casual? Grab your favourite pair of jeans and a sparkly blue top, like this £20.97 number from NA-KD .

New Look's Noisy May White Newspaper Print Mini Racer Dress

Stepping into Reputation, you're going to need black sequins, to bring the drama and sassiness, such as this L ong Sleeve High Neck Sequin Mini Dress from Very which is currently on sale for £17.50. Featuring loose sleeves and a high neck, this mini dress means business - much like Taylor Swift's Reputation album - but if you'd rather a sleeveless number (seeing as it gets rather warm at concerts) this Black Strappy Sequin Mini from New Look is only £12, from £39.99, but it will guarantee you look fierce.

Alternatively, if you want to embody the monochromatic album cover which features newspaper print covering half of the page, look no further than this Noisy May White Newspaper Print Mini Racer Bodycon Dress from New Look, £9. Or this graphic newspaper print tank top, £6.58, to be worn with a pair of leather trousers, like this £26.90 pair from Cider .

It doesn't get more dreamy than this co-ord

The Lover era sees a lot of pink and pastel hues. You can embrace the sequins once more or go for more floral patterns and textures, like this 3D floral tie bralet and pink skirt combination. Costing £45 and £37.50 respectively, the romantic ASOS set is 'Lover' in an outfit thanks to its rose adorned, pink shaded skirt (which is elasticated at the waist for maximum comfort) and blush sweetheart top. These pink cowboy boots from Public Desire , £49.99, will be the cherry on the (Lover ensemble) cake.

Folklore and Evermore

Free People's Evelyn Midi Dress

Folklore and Evermore are pretty similar when it comes to theme - fans will be returning to a more floaty, ethereal style, similar to Taylor's whimsical debut. We're talking florals, lace, chiffon, bohemian styles in earthy colours or cosy, chunky cardigans - essentially a wholesome cottage core theme. For Folklore, you're looking at earthy greens, beige's muted tones whereas Evermore sees warmer colours like oranges, rusts, and browns.

For these, two brands to look at are Free People and Nobody's Child. For Folklore, we love this puff sleeve, milkmaid style Evelyn midi dress in a gorgeous olive tone, £79, or this In My Dreams midi from Free People £98 in leaf green.

It maxi version, £118, in 'dried moss' if perfect to channel Evermore with its gold tones as is this Bluebell Maxi, £158 , in the 'Sienna Combo' which features panels decorated in burnt orange, rust, raspberry pinks and more all tied in with gold satin straps.

Although, for something more casual, if your favourite album is Folklore, you'll more than likely own a cable knit cardigan with a black trim, as in her song titled Cardigan, like this from Amazon, £22.99 , which you can easily wear with some jeans and your favourite Taylor Swift merch. Evermore's casual look can be achieved with a warm coloured check flannel shirt like this Superdry item, £49.99, and some blue mom jeans (we like these £39.50 ones from M&S).

Dress like a starry sky with this Style Cheat dress

As the name suggests, to embody the Midnights album, midnight blue is the colour you will be going for with pops of silver (to act as stars in the sky) - with earrings, necklaces or some silver cowboy boots.

As for the main part of the outfit, we've fallen in love with this Alexis Strappy Sequin Dress from Style Cheat that is £35 from £70 and is adorned with silver stars on a dark sequin dress. The spaghetti straps will keep you cool in the concert while the mini skirt will allow you to dance to your heart's content.

With a similar style, this Beauut Bridesmaid embellished mini dress with flutter detail in navy is so stunning and will have the top half of your looking like a clear, starry night's sky. Get it here for £18, down from £60 .

As for The Tortued Poet's Department... we'll have to wait and see. Happy shopping, Swifties.

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Eras Tour Outfit Ideas

We scavenge the internet to find the perfect outfits for your favourite Era so you don’t have to

  • 1989 Outfits

Released in October 2014, 1989 marked Taylor’s official leap into synth-pop, with a complete shift in genre – name another artist who has done this as successfully as she has, we’ll wait! The album won 2 Grammy Awards, including Taylor’s second Album of the Year award and first Best Pop Vocal Album. It featured massive hits like “Shake It Off”, which broke the record for most Most Viewed Music Video Online for a Female Artist, “Blank Space,” and “Bad Blood”. Taylor’s style was sleek and cool-chic with a vintage 80s flair, with her hair in a short bob, crop tops, high-waits shorts, matching sets and colour blocking.

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Eras Tour Outfit Ideas is a passion project created by two swifties to help other fans prepare for the Eras Tour concerts by curating outfits, DYI ideas and other tips. We have no association with Taylor Swift or with her team, and we do not sell any items directly, but earn a commission with every purchase made on our website, with no extra cost to you.

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What to Wear to the ‘Eras Tour’ 2024 Based on Taylor Swift’s Outfits: Corsets, Flapper Dresses, More

What to Wear to Taylor Swift s Eras Tour

Thousands of fans are gearing up to finally experience (or return to) Taylor Swift ’s Eras Tour , and Us Weekly is here to provide major outfit inspo based on the pop star’s costumes .

For her Midnights era, Swift looks bejeweled in a custom navy blue beaded bodysuit from Oscar de la Renta. To recreate her look, shop for beaded corsets, sparkly skirts and of course, anything featuring stars.

The popstar also shimmers in a number of Christian Louboutin knee-high boots throughout the show. If you’re anything like Us and want to recreate the designer shoe for less, a number of brands including Steve Madden and Altar’d State offer fabulous versions of the footwear.

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Swift kicked off The Eras Tour in March 2023 in Glendale, Arizona, and is concluding the show in December 2024, in Vancouver.

Keep scrolling — and start shopping — to check out garments that are perfect to wear to the Eras Tour .

eras tour 1989 outfit

Credit: Getty Images (3)

Thousands of fans are gearing up to finally experience (or return to) Taylor Swift ’s Eras Tour , and Us Weekly is here to provide major outfit inspo based on the pop star’s costumes . For her Midnights era, Swift looks bejeweled in a custom navy blue beaded bodysuit from Oscar de la Renta. To recreate her look, shop for beaded corsets, sparkly skirts and of course, anything featuring stars. The popstar also shimmers in a number of Christian Louboutin knee-high boots throughout the show. If you’re anything like Us and want to recreate the designer shoe for less, a number of brands including Steve Madden and Altar'd State offer fabulous versions of the footwear. Swift kicked off The Eras Tour in March 2023 in Glendale, Arizona, and is concluding the show in December 2024, in Vancouver. Keep scrolling — and start shopping — to check out garments that are perfect to wear to the Eras Tour .

eras tour 1989 outfit

Credit: Courtesy of adoreme.com;Taylor Hill/TAS23/Getty Images for TAS Rights Management

For Swift’s Midnights era, she rocks a number of beaded corsets from Oscar de la Renta. Fans can nail their own version of her costume with Adore Me’s Auburn Unlined corset top , which retails for as low as $40. Just like Swift’s, the lingerie features a navy blue fabric and glittery stars. Pair it with a sparkly skirt, leather bottoms or black trousers and you're good to go. 

eras tour 1989 outfit

Credit: Courtesy of revolve.com; Marcelo Endelli/TAS23/Getty Images for TAS Rights Management

While she sings hits from her Lover album, Swift always wears a sequin and crystal embellished Versace bodysuit and bedazzled Louboutin boots. To recreate her pink-themed era, check out the Retrofête x Revolve Michal Top . The tank features a cowl neckline, bead and sequin details and crisscross back straps, ensuring comfort. Elevate the number with Steve Madden’s Shayna Rhinestones boots and you’ll be looking just like Swift. 

eras tour 1989 outfit

Credit: Courtesy of walmart.com; Kevin Mazur/Getty Images for TAS Rights Management

Channel your inner snake with these fishnet tights from Walmart! Swift would definitely approve of the pantyhose, considering she wears a skintight custom black Roberto Cavalli catsuit featuring sequin snakes and a sheer sleeve. If you’re looking for a sexier look, check out the Medusa Bodysuit from Thistle and Spire. 

eras tour 1989 outfit

Credit: myromanceshop.com; Buda Mendes/TAS23/Getty Images for TAS Rights Management

Embrace the 1989 era in the Maude Transparent Sequin Racer Crop Top and matching skirt. Similar to Swift’s Roberto Cavalli crop top and mini skirt, the set will want you to “Shake it Off” and dance all night. 

eras tour 1989 outfit

Credit: Courtesy of walmart.com; John Shearer/TAS23/Getty Images for TAS Rights Management

If you're looking for a more casual look, check out this Swift-inspired T-shirt at Walmart . Swift often wears a sequin version of the shirt while singing “22” from her Red album.

eras tour 1989 outfit

Credit: Courtesy of lulus.com; Emma McIntyre/TAS23/Getty Images for TAS Rights Management

Just like Swift’s gold Roberto Cavalli frock, this sparkly design from Lulu’s will have you dancing in your best dress for Swift’s Fearless era. Similarly, both feature a flapper design and sparkly straps. 

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Taylor Swift's The Tortured Poets Department is here, but it could be a logistical nightmare for the Eras Tour

A black and white photo of Swift holding up The Tortured Poets Department, and peering through the transparent vinyl

Get ready for another Taylor Swift era.

The Tortured Poets Department (TTPD) is the superstar's 11th studio album and is being released around the world today.

It'll be dropping the second the clock hits midnight on the east coast of America, which will be this afternoon in Australia.

  • 2pm AEST : ACT, New South Wales, Queensland, Tasmania, Victoria
  • 1:30pm ACST : Northern Territory and South Australia
  • 12pm AWST : Western Australia

So far, we know the album is a whopping 16 songs (not including bonus vinyl tracks) and features multiple collaborations, including with Florence + The Machine.

We also know the first single will be Fortnight featuring Post Malone, with a music video dropping tomorrow morning as well.

Despite no singles being released in its lead up, clues point to TTPD seemingly being inspired by the five stages of grief : denial, anger, bargaining, depression and acceptance.

Plus, many fans have speculated that the album title is a reference to the name of a group chat Swift's ex was part of – The Tortured Man Club.

And while The Tortured Poets Department could very well set new streaming records, it also poses a logistical nightmare for Taylor Swift's Eras Tour: how do you include yet another album into a show that is over three hours long?

Below, two ABC reporters and Swifties weigh up the likelihood of how the megastar might adapt her sell-out tour when it recommences in Europe next month.

We could lose some songs from every era to make room

Jessica : This seems like the most likely course of action. To put things into perspective, the Eras Tour includes songs from nine albums, but their airtime varies wildly. Lover, Folklore and Midnights have at least six songs, while Speak Now gets just two. So this might be a chance to balance things out?

Georgie : It would make the most sense to me. I can't imagine a tour that doesn't spend at least some time on the freshest music. But, this is a unique scenario. You have an artist who is essentially doing a greatest hits tour at the age of 34 while she is still churning out new music.

If she does cut music to make room for Tortured Poets, it will be very divisive. Every fan has their favourite era. But, I think if she was to I would hope she cuts songs she has already toured. You have to remember she put out four (now five) albums since her last tour and I imagine it would make the most sense for her to give more air time to Lover, Folklore, Evermore, Midnights and TTPD.

Jessica : If you were in charge of Taylor Swift's setlist, which songs would you cull? I'd ditch The Archer from the Lover era so it ends with, well, Lover. I'd be ruthless and cut most of the songs from the Red era as nothing compares to All Too Well (10 Minute Version). But keep the Reputation portion as is! It's perfect.

What if smaller eras, like Fearless and Speak Now, got cut altogether?

Taylor Swift performs in a glittering lavender ballgown.

Jessica : I love chaos so I would not bat an eye if Taylor Swift dropped the entire Speak Now era from her tour. (But Enchanted is such a core memory for a lot of fans.) I know this might be a wild concept but there's not one song from her self-titled debut album in the Eras Tour (justice for Our Song!), so make of that what you will.

Georgie : I think this will cause a major generational divide. The beautiful part about the Eras Tour is you have fans new and old coming together. Taylor has been making music since 2009 and the Eras Tour has been a chance for people in their twenties and thirties to dress up in glitter and be teenagers again while sharing the new music with teenagers today. I'm a folklore girl through and through so I am hoping if any eras get sacrificed it's the older ones. But I can't lie, it's pretty special to belt out Love Story with thousands of other people.

Could we lose the two surprise songs for a few Tortured Poets hits?

Georgie : Controversial opinion but I would be ok with this. Although, take this as you want because I have experienced the Eras Tour. But the section is a gamble anyway. You never know what she's going to play and someone is always disappointed or their top pick is played another night. If you cut this section, no-one gets hurt. Maybe she subs it out for three best songs from TTPD?

Jessica : I missed out on tickets for the Eras Tour altogether so I was taken aback seeing fans who did score tickets complaining about which night got "better" surprise songs. You can't please everyone! I agree, this would level the playing field and take the comparison factor out of the tour… but I wonder if that uniqueness is a marketing factor as some super fans attend multiple concerts in the same city.

Sabrina and Taylor smile at each other on stage at a piano that’s decorated with painted flowers

Imagine if she just… didn't play her new album

Georgie : Don't say it or it might come true!

Jessica : I think this would be the riskiest option. Imagine the disappointment on the first night when the tour recommences in Paris on May 9. But some fans, especially in America, who witnessed the Eras Tour last year before this album was announced feel it's unfair if other countries get a different experience. But that's what happens with the passage of time!

Georgie : I see your point but you have to remember we're in an age where many people have watched the Eras Tour happen through TikTok and the cinema release. So is it really missing out when it's been inescapable for over a year? This could be a chance for the people who have waited so long for the Europe leg – who have basically watched the tour on streaming and all over TikTok – to have something unique and worth the cash.

Or she could just include the new album and make the show nearly *four hours* long?

Jessica : I think this option would please the most fans, but I genuinely don't know how she performs for hours on end each night and then travels through different time zones. Oh,  to be a billionaire with a whole team taking care of everything all the time.

Georgie : I don't see this happening. Costs would skyrocket and many stadiums have a noise curfew. That's new costumes, sets and dance routines.

Jessica : But I would eat up new costumes, sets and dance routines! A four-hour concert is outrageous, which makes me think she might very well pick this option. Time will tell.

Georgie : I'm obviously a Swiftie but when I found out about the new album and what that might mean for the tour I just felt… overwhelmed. I'm still processing the release of four albums and two Taylor's Versions in four years. And now she's putting out new music? It's simply too much! The concert is a marathon but if I did have to go to a four-hour show, I'd do it for Ms Swift.

The worst option: Swapping All Too Well (10 Minute Version) for the radio edit to save time

Jessica : Sacrilegious.

Georgie : The people would riot. Jake Gyllenhaal would be thrilled though.

Final thoughts

Jessica : With everything going on in the world, I think this is a fun problem to ponder, and an interesting one for Taylor to tackle. I wish her well in whatever form the Eras Tour takes, because fans are going to have strong opinions either way.

Georgie: I worry that Taylor needs a holiday but, as you said, she's a billionaire now so I think she'll be fine. I hope she tours future albums but I also support her having a rest. Go chill with the cats and Travis. You've danced in high heeled boots for two years.

Taylor Swift sings into a microphone on stage in a bedazzled pink and blue bodysuit

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‘The Tortured Poets Department’ release highlights: New Taylor Swift album gets fan, critic praise

Photo Illustration: Taylor Swift

Catch up on all things 'The Tortured Poets Department':

  • Fans celebrated Swift's midnight release of "The Tortured Poets Department" with listening parties and themed gatherings . Many critics also praised Swift in their reviews.
  • Swift surprised fans at 2 a.m. ET with news of 15 extra songs.
  • The album, which Swift announced at the Grammys, features collaborations with Post Malone and Florence + the Machine.
  • Swift described writing the album as deeply personal. "Once we have spoken our saddest story, we can be free of it," she said.
  • NBC News' resident Swifties stayed up to blog the biggest takeaways after the album's release.

‘The Tortured Poets Department’ reportedly broke a Spotify record in 12 hours

eras tour 1989 outfit

Kaetlyn Liddy

"The Tortured Poets Department" is already Spotify’s most-streamed album in a single day this year, edging out Beyoncé's "Cowboy Carter" in less than 12 hours, according to Billboard .

Swift herself currently holds the all-time record for most streams in a day by album and by artist for 2022's "Midnights."

Who are The Blue Nile? About the Scottish band named by Swift

In the album's ninth track, "Guilty As Sin?," Swift name drops a beloved 80s Scottish band, The Blue Nile.

"Drowning in The Blue Nile. He sent me 'Downtown Lights.' I hadn’t heard it in a while," Swift says in the song.

"Downtown Lights," released in 1989, was the peak of The Blue Nile's commercial success in the U.S., with the song reaching No. 10 on the Billboard American Modern Rock Tracks chart. 1989 is also Swift's birth year and the title of her fifth studio album.

Known for their avoidance of publicity, The Blue Nile has released just four albums since their formation in 1981.

Fans share their theories, joy on social media

It wouldn't be a new Taylor Swift album without fans wondering who it's about or decoding the names mentioned in each song. (Who is Cassandra , Taylor?)

That speculation will surely continue, but now that the album is out, fans can't believe their luck. Reactions on social media praised the sonic and lyrical range of the album, saying "everybody gets everything," whether you listen to Swift for her synth-pop hits or her intimate folk songs.

Author and creator John Green couldn't wait to wake up his daughter to tell her she gets 31 new Taylor Swift songs today.

By the numbers: Will Taylor Swift break her own album sales marks?

eras tour 1989 outfit

Dania Kalaji

“The Tortured Poet’s Department” blasted to No. 1 on the U.S. iTunes album sales chart following its release. But will it live up to the success of her previous discography?

Here are all of Swift’s best-selling albums in the U.S. ranked to date, according to data from the Recording Industry Association of America.

“Fearless” (2008): 10 million units

“1989” (2014): 9 million units

“Red” (2012): 7 million units

“Taylor Swift” (2006): 7 million units

“Speak Now” (2010): 6 million units

“Reputation” (2017): 3 million units

“Lover” (2019): 3 million units

“Midnights: (2022): 2 million units

“Folklore” (2020): 2 million units

“The Taylor Swift Holiday Collection” (2008): 1 million units

“Evermore” (2020): 1 million units

TikTok rolls out new features to celebrate new album

eras tour 1989 outfit

Daysia Tolentino

As Swifties show their love for "The Tortured Poets Department" on TikTok, they have the chance to be featured in a "Fan Spotlight" carousel that highlights videos with the #TORTUREDPOETSDEPARTMENT hashtag.

TikTok released a "Taylor Swift In-App Experience" that serves as a landing page for all things "TTPD." Fans can complete challenges in exchange for limited-edition "TTPD" profile frames and some Taylor-related searches unlock animations inspired by the album. Searches for "Taylor Swift," "Taylor Nation," and "The Tortured Poets Department" lead fans to the landing page.

The features are particularly notable because Swift's music was pulled off the platform earlier this year as part of a disput between TikTok and Universal Music Group, though many of her tracks returned earlier this month .

Fans on TikTok have already been loving "TTPD," sharing numerous theories , tears and rankings .

Swift's song 'Fortnight' with Post Malone hits No. 1 on Apple

eras tour 1989 outfit

Jason Abbruzzese

That didn't take long.

The song "Fornight" off Swift's new album quickly hit No. 1 on Apple's top song chart. It features rapper and singer Post Malone.

Swift also took the next four spots with "The Tortured Poets Department," "So Long, London," "My Boy Only Breaks His Favorite Toy," and "Down Bad."

The National's Aaron Dessner on working with Swift: 'some of the most lyrically acute, intricate, vulnerable and cathartic' songs

Aaron Dessner, a musician who is part of the rock band The National, posted to Instagram about working with Swift on the album along with a pic of her in a studio.

He said that he has now worked with swift on more than 60 songs, including 17 across her newest release.

"I am forever grateful to Taylor for sharing her insane talents with and trusting me with her music. I believe these songs are some of the most lyrically acute, intricate, vulnerable and cathartic Taylor has ever written and I am continually astonished by her skills as a songwriter and performer," he wrote, adding in thanks to a long list of other artists and producers.

Will Swift break her own streaming records?

The October 2022 release of Swift's 10th studio album, "Midnights" shattered records on Spotify and Apple Music.

"Midnights" became Spotify's most-streamed album in a single day with 184.6 million streams when it debuted. Swift also broke the record for most-streamed artist in a single day on Spotify with 228 million streams.

The album also become the biggest album of all time by a female artist in Apple Music history by first-day and first-week streams worldwide.

Can Swift outdo herself?

Will Swift's album inspire a new college course?

eras tour 1989 outfit

Saba Hamedy

Illustration of Taylor Swift performing wearing a graduation cap and a diploma as a microphone.

As Swift became increasingly synonymous with American pop culture, universities around the country started creating entire courses dedicated to studying her lyricism and impact.

Some courses focus on Swift as a business and marketing mastermind, while others analyze her storytelling techniques with all the detail and skill of poetry analysis.

Time will tell whether this new album will inspire yet another college course. Our guess is with all the literary references, it's sure to be on some professors minds.

Read more in NBC News' article here .

Saturday is Record Store Day

The release of "The Tortured Poets Department" will come just in time for a notable day in the music industry calendar: Record Store Day on April 20. The annual event has been observed since 2007 to celebrate independent record stores and is often accompanied by exclusive drops by major artists.

Swift has yet to announce a special event, but the date is marked in the TTPD Timetable on her Instagram, suggesting she might have something up her sleeve.

Swift describes new album: 'Once we have spoken our saddest story, we can be free of it.'

eras tour 1989 outfit

Patrick Smith

Taylor Swift has offered fans a glimpse into the creative process behind "The Tortured Poets Society" and the emotions that inspired it.

In a press release Friday morning to accompany the new release, the artist said:

"The Tortured Poets Department. An anthology of new works that reflect events, opinions and sentiments from a fleeting and fatalistic moment in time — one that was both sensational and sorrowful in equal measure.

"This period of the author’s life is now over, the chapter closed and boarded up. There is nothing to avenge, no scores to settle once wounds have healed. And upon further reflection, a good number of them turned out to be self-inflicted.

"This writer is of the firm belief that our tears become holy in the form of ink on a page. Once we have spoken our saddest story, we can be free of it.

"And then all that’s left behind is the tortured poetry."

To sleep or stream? Swifties question staying up even later

Can you wait until the morning to listen to the 15 extra songs on Swift's anthology?

If you answered no, you're not alone. Online, fans joked that they didn't expect to get this little shut eye.

Among the fans: Gen Z Rep. Maxwell Frost, D-Fla.

"I got votes in the morning. Do I sleep or listen" he wrote .

Others had similar thoughts.

"TAYLOR I HAVE A JOB OH MY GOD" wrote one fan, tagging the artist on X .

"lol Taylor I have to get up early to run errands before work please" wrote another X user.

Leave it to Swift to give us adrenaline to keep us all up a little longer.

'The Tortured Poets Department' becomes Swift's longest album

With the surprise release of 15 additional songs, "The Tortured Poets Department: The Anthology" has 31 tracks.

That now makes it Swift's longest album, edging ahead of "Red (Taylor's Version)" by just one track.

A list of all 15 of the extra 'Anthology' songs

  • “The Black Dog”
  • “imgonnagetyouback”
  • “The Albatross”
  • “Chloe or Sam or Sophia or Marcus”
  • “How Did It End?”
  • “So High School”
  • “I Hate It Here”
  • “thanK you aiMee”
  • “I Look in People’s Windows”
  • “The Prophecy”
  • “Cassandra”
  • “The Bolter”
  • “The Manuscript”

Surprise: a double album!

"The Tortured Poets Department" is a secret DOUBLE album.

In a 2 a.m. ET surprise, Swift announced an extra 15 songs.

"I’d written so much tortured poetry in the past 2 years and wanted to share it all with you, so here’s the second installment of TTPD: The Anthology," she wrote on X . "15 extra songs. And now the story isn’t mine anymore… it’s all yours."

It's 2 a.m.

Now what, Taylor?

ICYMI: Swift's powerhouse publicist Tree Paine gets profiled by WSJ

Swift's longtime publicist, Tree Paine, whom many fans know by name, was the subject of a lengthy Wall Street Journal article published Thursday ahead of the new album's release.

While she declined to be interviewed for the story, it delves into how she became one of the most powerful people in the entertainment industry since she joined Swift's camp in 2014.

“There isn’t a publicist in NY, LA or Nashville that wouldn’t jump at an opportunity to work with someone as talented as Taylor Swift and her management team,” Paine said at the time, according to the New York Post .

Read the full story here.

Couples are now wary of Swift's 'Lover' as a love song

Elena Nicolaou, TODAY

“Lover” — at least until recently — was widely received as one of Swift’s classic love songs. When the album of the same name came out in 2019, its title single was declared  first dance song material , or even a “ wedding waltz .”

In the song, Swift paints a portrait of quiet intimacy. Her wild “Red” days, of thrilling romances with highs and lows and uncertainties in between, had settled into something steadier with one person, captured by a simple chorus: “You’re my, my, my, my lover.”

But that interpretation is now in question, as Swift recasts some of her songs in a different light. Ahead of the release of “The Tortured Poets Department,”  she released five playlists on Apple Music , sorting old songs into groups inspired by the five stages of grief, or “heartbreak.”

Aaron Dessner is credited as a songwriter on five of 16 tracks

Dessner, who is a member of the bands The National and Big Red Machine, is one of two producers who worked on "The Tortured Poets Department."

He's credited as a songwriter on five of the 16 tracks on the standard album.

Dessner first collaborated with Swift on her eighth studio album, “Folklore,” for which he shared in the Grammy win for album of the year. He made several guest appearances with Swift on the U.S. leg of the Eras Tour, joining her onstage during the acoustic set for performances of songs they wrote together.

Here's what some critics are saying in their reviews

eras tour 1989 outfit

Angela Yang

The critics have spoken. Here's a roundup of some of their takeaways on "The Tortured Poets Department."

Billboard ’s Jason Lipshutz praised Swift’s boldness for releasing a “knowingly messy, wildly unguarded breakup album” at what’s arguably the peak of her career. It's more mature than her past heartbreak albums, he writes, and “not everyone will love it, but the ones who get it will adore it fiercely.”

Variety ’s Chris Willman wrote that the album can serve as an “unapologetically dramatic” soundtrack to listeners’ own heartbreaks.

Labeling it Swift’s most personal album yet, Rolling Stone ’s Rob Sheffield described it as “the cathartic confession of a woman who thought she had adulthood — and adult romance — all figured out, only to find herself realizing she knows nothing.”

And unlike on past albums, Swift doesn’t portray herself as a victim in this one, wrote the Los Angeles Times ’ Mikael Wood. Instead, the album emanates “a proudly villainous energy as Swift embraces her messiest and most chaotic tendencies.”

Jack Antonoff, Swift's longtime collaborator, posts love for album

Antonoff, Swift’s longtime collaborator and friend, shared his love for the new album on X .

"Love this album more than I can say," wrote Antonoff, who worked on “The Tortured Poets Department” as a producer.

Antonoff also co-wrote eight of the album's tracks.

Swifties are starting to post reax on X

In typical fashion after a Swift album drops, reactions from fans are pouring in online, and they TEND TO COME IN ALL CAPS.

As any Swiftie will tell you, listening to new music from the artist always proves to be a collective emotional experience.

Spotify appears to be holding it together (so far)

The last time Swift debuted a brand-new album, Spotify crashed. No major issues so far this time around.

Shoutout to the engineers and people behind the scenes who are probably working overtime to make sure Swifties don't panic.

We have a new countdown

Don’t go to bed yet! Taylor Swift’s Instagram page is displaying a new countdown to 2 a.m. ET. This wasn't on the timetable ...

A countdown on Taylor Swift's Instagram page.

Swift releases statement after album drop

In her first social media post after “The Tortured Poets Department” was released, Swift shared a statement about the album online.

These songs reflect her experiences from a moment in time that was equally “sensational and sorrowful,” she wrote, adding that it is a chapter now closed.

“Once we have spoken our saddest story, we can be free of it,” Swift wrote. “And then all that’s left behind is the tortured poetry.”

Who is Clara Bow?

eras tour 1989 outfit

Daniel Arkin

The 16th and final track on the album is named for Clara Bow, one of the leading lights of Hollywood’s silent era.

Bow, unlike a lot of stars from the 1920s, managed to successfully pivot to roles in talkies by the end of the decade. She co-starred in “Wings” (1927), which today is probably best known as the first movie to win the Oscar for best picture.

I’m not a Swiftie, so I don’t have much insight into how Taylor’s music connects to Bow’s acting career — but I’m curious how this track will be interpreted by the die-hards.

The album is here

BRB, we’re busy listening with the rest of y’all.

You can now choose a Swift-themed chat for your Instagram DMs

Instagram users can now set their direct message conversations to a new chat theme inspired by “The Tortured Poets Department.”

Instagram has added “The Tortured Poets Department” as a chat theme.

Bars, venues hold special Swift parties

On the eve of Swift’s album drop, event venues across the country (and around the world) hosted release parties so Swifties could get their first listen of the “The Tortured Poets Department” on the dance floor.

At Pianos in New York, music from across Swift’s discography will play until the new album drops at midnight. Attendees are encouraged to come in themed outfits and friendship bracelets, and the bar will be serving Swift-inspired cocktails.

In Los Angeles, El Cid is hosting a listening party complete with fan-made merch, giveaways and a themed wall for photos. Attendees can also expect performances from drag queen Jade Jolie, who appeared in Swift’s “You Need to Calm Down” music video.

Several Swiftie-themed events are also being held across the Washington, D.C., area, according to The Washington Post, which compiled a list .

A Swiftie mom and daughter are hosting their own album party

Kristie Gilmore, 36, is ready to celebrate with her daughter, who was born shortly after Swift's “1989” album and has been a Swiftie ever since.

Kristie Gilmore is hosting a TTPD party in the suburbs of Boston.

Gilmore decorated her Boston-area apartment with balloons, signs and stickers in the color palette of “The Tortured Poets Department.” She sprinkled the table with handmade confetti of the album’s logo and made TTPD-themed “membership cards” for themselves and each of her daughter’s friends.

“They’ve been counting down since Taylor announced this album,” Gilmore said, adding, “They’re just hanging out, having a dance party. They’re gonna try to stay up till midnight and listen to it.”

What are the track lengths?

The average track length on “The Tortured Poets Department” is 4 minutes and 4 seconds, making it the third longest album across Swift’s discography.

The longest song is “But Daddy I Love Him,” which clocks in at 5 minutes and 40 seconds.

“I Can Fix Him (No Really I Can)” is the shortest song, at 2 minutes and 36 seconds.

Travis Kelce shared his early thoughts about the album

Ahead of the Super Bowl, Swift's boyfriend, Travis Kelce, the star tight end for the Kansas City Chiefs, weighed in on the new album.

“I have heard some of it, yes. It is unbelievable,”  Kelce said . “I can’t wait for her to shake up the world when it finally drops.”

The couple , who have become the internet's favorite love story , were most recently spotted at Coachella 's first weekend.

Taylor Swift beat reporter speaks to NBC's Hallie Jackson

USA Today’s Taylor Swift reporter , Bryan West, spoke with NBC News about the album drop and all the Easter eggs being spotted by fans.

Swift's music is back on TikTok despite UMG dispute

eras tour 1989 outfit

Kalhan Rosenblatt

Some songs that Swift fans know “All Too Well” returned to TikTok this month, months after they were removed.

The songs were among the many tracks Universal Music Group pulled off TikTok after the label and the platform  failed to reach an agreement  this year. (UMG has no relationship to NBCUniversal, the parent company of NBC News.)

UMG, known as one of the “Big Three” global music companies, cleared its music from TikTok in late January, saying it was doing so because of a lack of compensation for artists and songwriters. TikTok previously fired back at UMG, accusing the company of putting “their own greed above the interests of artists and songwriters.”

The economics of 'The Tortured Poets Department'

Doha Madani

Die-hard Taylor Swift fans will be spending a pretty penny on her latest album release as she releases four variants of the album with one exclusive track each.

Each variant of “The Tortured Poets Department” is named after the bonus song found at the end of the album: “The Manuscript,” “The Bolter,” “The Albatross” and “The Black Dog.” If a fan wanted to collect them all, the minimum for $13.99 CDs at a store would cost at least $55.96 before taxes.

Longtime Swifties are already familiar with her tendency to provide deluxe editions, as anyone who was around for her original “1989” release can recall the Target exclusive that included three bonus tracks and three voice memos recorded by Swift. 

Her “Midnights” release included a Target exclusive track that was added to streaming only months later, and in May she released a new song on “Midnights (The Late Night Edition).” But this is the first time Swift has put an exclusive song on each individual variant, with no clear timeline for when they might be added to streaming. 

2024: The year of Post Malone and the pop girlies

Rebecca Cohen

portrait face tattoos

Fresh off of a collab with Beyoncé on "LEVII'S JEANS" from her now-famed "Cowboy Carter," Post Malone finds himself on another major release of 2024: Swift's "The Tortured Poets Department."

He joins Swift on the album's first song, "Fortnight." Swift announced that "Fortnight" would be the album's lead single and the song for which she is releasing a music video 8 o'clock tomorrow night.

"I’ve been such a huge fan of Post because of the writer he is, his musical experimentation and those melodies he creates that just stick in your head forever," Swift wrote on social media. "I got to witness that magic come to life firsthand when we worked together on Fortnight."

While best known for more rap-focused songs, Post Malone is clearly making the rounds in the pop music scene, having also recently collaborated with Noah Kahan on "Dial Drunk." But his back-to-back appearances on arguably two of the biggest albums from pop artists this year raise the questions: Is Post Malone becoming a pop girlie? Is he just having a moment? Or is it all of the above?

There's a book about Swift's impact headed to bookshelves

Rolling Stone writer and music historian Rob Sheffield's book "Heartbreak Is the National Anthem: How Taylor Swift Reinvented Pop Music" will debut Nov. 12.

He's expected to dive further into Swift’s music and fan connection.

Swifties are celebrating with their own listening parties

Many Swifties are sharing their elaborate party setups online as they prepare to celebrate the album release at home.

Karen Rothdeutsch, 25, has decked out her bedroom in upstate New York with “The Tortured Poets Department”-themed decorations, complete with a platter of homemade cupcakes decorated to match Swift’s various vinyl variants.

swiftie party

“I just made my space a little more immersive for my first listen,” Rothdeutsch told NBC News. “I’ll be sitting in my bed with a box of tissues and a notebook, writing down my thoughts and probably checking into Twitter every so often to see what everybody’s thinking about it.”

She said she procured the decorations over the course of several weeks, but the whole setup cost her less than $100. While she decorates on a budget, she said she did splash out on the vinyl variants and collector’s edition CDs.

Swift's new album is already breaking a Spotify record

Spotify said on X that the “The Tortured Poets Department” became the most pre-saved album countdown page in the streaming service’s history.

Since its launch on March 28, TTPD's countdown page has ticked down to the album’s drop, now just hours away.

Was Swift's Grammys dress a 'Fortnight' Easter egg?

The white gown Swift wore to the 2024 Grammys, where she announced "The Tortured Poets Department," appears to have been an Easter egg.

taylor swift full length whote dress red carpet grammys

Swift appears to be wearing a very similar dress in the teaser for the "Fortnight (feat. Post Malone)" music video, which will debut 8 p.m. ET tomorrow.

Swift was also pictured hugging Post Malone at the ceremony. Some fans online pointed out a similar shot of the two singers that appears in the teaser for the music video.

Swift drops 'Fortnight' music video teaser

Swift blessed fans with a teaser for “Fortnight (feat. Post Malone)," the album's first single.

"At this hearing, I stand before my fellow members of The Tortured Poets Department with a summary of my findings. Album tonight. Fortnight music video tomorrow at 8pm et," Swift wrote in a post on X , which was accompanied by a short video clip.

The black-and-white teaser gave a sneak peak of the visuals for the music video. It's a combination of dramatic period gowns and a bleak medical setting in this supercut that is reminiscent of "Poor Things," which Swift's longtime friend Emma Stone recently won the best actress Oscar for.

Swift had announced she'd be dropping a music video at 8 p.m. ET tomorrow by sharing a “TTPD Timetable” on her Instagram page this week.

Merch is here — and already selling out

Hours before the album’s release, themed merchandise for “The Tortured Poets Department” is now available to order online.

The merch drop includes hoodies, crewnecks and gold jewelry branded with the album’s logo. A display case for the album vinyls seemingly sold out within minutes.

ICYMI: The Eras Tour concert film is on Disney+

In case you need something to do as you count down to the new album, “Taylor Swift: The Eras Tour” is on Disney+. Swift announced the film would be available for streaming in February.

The film features all songs from the three Los Angeles tour dates during which it was filmed at SoFi Stadium. They include “cardigan,” as well as four additional acoustic surprise songs from the tour: “I Can See You,” “Maroon,” “You Are in Love” and “Death by a Thousand Cuts.”

Swifties online are freaking out over purported ‘leaks’

The internet was at it again this week, with some online circulating what they said were leaks of Swift's new album. It is unclear from where and when the apparent leaks originated, but one Reddit thread is already filled with commentary.

As early as Tuesday, "taylor swift leak" appeared to be blocked from searches on X. Instead, when a user tried to search the phrase, a blank page popped up with the message, "Something went wrong. Try reloading."

The secret message has been decoded

The sixth and final word of the secret message, “mortem,” was revealed today, hidden in the lyrics of the song “Begin Again.”

The complete secret message is: “We hereby conduct this post mortem.”

In a collaboration with Apple Music, Swift sorted some of her existing songs into thematic playlists , along with audio messages from her.

The messages seemed to confirm some fans’ theories that the playlists mirrored the five stages of grief — denial, anger, bargaining, depression and acceptance — indicating that the new album may grapple with grief or loss. Swift later used a song from each playlist to reveal a hidden word on Apple Music every day leading up to the release of “The Tortured Poets Department.”

Swift sets fans loose on an international puzzle

Swifties had a big day yesterday after murals with QR codes were unveiled in cities around the world, including Mexico City, Paris and Chicago.

Fans stumbled upon the murals, which Swift had not announced, and scanned them to find a link to a YouTube Shorts video. Every mural had a unique code that led to a different video, each revealing a new letter as part of a word puzzle.

Fans came together online to help decode the puzzle, which seemed to hint at the new album's first track, because it spelled out "for a fortnight."

Swifties in Los Angeles flock to Spotify pop-up library

Many Los Angeles Swifties celebrated the new album with a pop-up library installation in partnership with Spotify.

The three-day event, which runs through today at The Grove, featured a sneak peek at some of the album's lyrics.

Fans posted videos of themselves lined up for hours to get a glimpse at the installation.

A manuscript was front and center at the installation, revealing new lyrics periodically as the pages were turned over the course of three days.

Many fans online tried to identify other potential Easter eggs in the pop-up library, such as a bust of a peace sign, quill and fountain pens and a globe that appeared to be pointing to Florida, the name of a track on the album.

Why is the album called 'The Tortured Poets Department'?

Fans were quick to note that “The Tortured Poets Department” is the longest title for a Taylor Swift album by a large margin, a distinction previously held by her third album, "Speak Now." Before "TTPD," "Speak Now" was her only album title consisting of more than one word.

Speculation surrounding the new album and its uncharacteristic title has primarily revolved around Swift’s  2023 breakup  with British actor Joe Alwyn after their six-year relationship.

After the album announcement, a  2022 Variety interview  between Alwyn and Paul Mescal resurfaced on X. The pair revealed in the interview that they were both members of a WhatsApp group chat titled the Tortured Man Club, prompting some fans to  draw parallels  between Alwyn and Swift’s upcoming album.

The true meaning of “The Tortured Poets Department” remains to be seen, but the album's rollout has featured references to famous poems like Charles Baudelaire’s “The Albatross,” among other literary references.

Clues keep coming

Speculation continues to grow over clues for lyrics, song titles and the album’s first music video.

Not much from Miss Swift so far

It's been a notably quiet rollout for "The Tortured Poets Department."

No themed Instagram grid overhaul, no lead singles, not even a cryptic calendar leading Swifties on wild goose chases for potential Easter eggs.

A week before the release, Taylor Swift was rocking out at Coachella instead of feeding her fans who are desperate for a hint of what's to come.

Aside from a hand-painted QR code on the side of a building in Chicago, a planned exhibit at The Grove in Los Angeles in partnership with Spotify and a quick video released Tuesday that appears to leave the "Midnights" era in the dust as viewers tour The Tortured Poets Department, Swift has been silent on what we can expect.

In the video , posted to her Instagram account, we did get a glimpse of a schedule that only showed release day, and on it, the promise of a music video on Friday at 8 p.m. ET. Fourteen tick marks beneath led some to think the music video could be for the 14th track on the album, or for the leading song, "Fortnight," since a fortnight is 14 days.

Swifties believing in the latter theory proved to be correct. Swift announced that the music video would be for "Fortnight" in a Thursday afternoon social media post.

Swifties online continue to grasp for any details to try to figure out what this mastermind might have in store for her beloved fan base.

What songs are on the new album?

Here's what songs are on the track list.

  • "Fortnight (feat. Post Malone)"
  • "The Tortured Poets Department"
  • "My Boy Only Breaks His Favorite Toys"
  • "So Long, London"
  • "But Daddy I Love Him"
  • "Fresh Out the Slammer"
  • "Florida!!! (Florence + the Machine)"
  • "Guilty as Sin?"
  • "Who’s Afraid of Little Old Me?"
  • "I Can Fix Him (No Really I Can)"
  • "I Can Do It With a Broken Heart"
  • "The Smallest Man Who Ever Lived"
  • "The Alchemy"
  • "Clara Bow"

Swift has also announced four bonus tracks: "The Manuscript," “The Bolter,” “The Albatross” and “The Black Dog.” Each bonus track will be available on a separate vinyl variant and won't be on the streaming version of the album.

When does 'The Tortured Poets Department' drop?

Swift's 11th studio album, "The Tortured Poets Department," will be released Friday at 12 a.m. ET, or 9 p.m. PT.

It will be available for purchase on vinyl, on cassette, as a digital album and in CD form. It will also be on several streaming services, including Spotify and Apple Music.

But if you plan to stream “The Tortured Poets Department” right after its release, be prepared for potential delays. When Swift’s most recent brand-new album, “Midnights,” was released, Spotify  briefly crashed  because of intense demand.

Angela Yang is a culture and trends reporter for NBC News.

Doha Madani is a senior breaking news reporter for NBC News. Pronouns: she/her.

Rebecca Cohen is a breaking news reporter for NBC News.

is culture and trends editor for NBC News Digital.

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Leave it to Taylor Swift to pull a fashionable fast one on us all.

When the songstress hit the Grammys 2024 red carpet in February wearing a corseted ivory Schiaparelli Haute Couture gown styled with dark velvet opera gloves and inky diamonds, many Swifties —  this editor included — assumed the black-and-white ensemble was a nod to her “Reputation” era , and that the re-recorded version of her edgiest album was imminent.

But Swift went on to announce something entirely different that evening: that a brand-new LP, “The Tortured Poets Department,” was on its way instead. And as it turns out, her Grammys look was actually a hint at the project’s first single: the Post Malone-featuring “Fortnight.”

Swift shared a six-second-long teaser for the track’s music video on Thursday ahead of her album’s drop, and one blink-and-you’ll-miss-it clip shows the superstar wearing a draped dress strikingly similar to the one she selected for the awards show.

Taylor Swift Grammys 2024

Designed by Toni Maticevski, the $5,510 bridal style features the same bustier-style bodice, dramatically draped skirt and thigh-high slit as Swift’s Schiaparelli number from the Grammys.

Swifties were quick to note the near-identical nature of the two designs — and the 14-time Grammy winner herself appeared to confirm the connection by “liking” one fan’s post on X (formerly Twitter) linking the likeminded gowns.

THE DRESS #TSTTPD pic.twitter.com/M12zsc8jPP — Cris (@Crismaths) April 19, 2024

For more Page Six Style …

  • See the best celebrity looks of the week in our new series, “Instantly Iconic Style”
  • Browse the best fashion and beauty products, according to celebs
  • Shop our exclusive merch

Fortnight music video

As if to drive the point home further, Swift accessorized her video look with a diamond watch choker similar to the Lorraine Schwartz one she wore to the Grammys — which was widely assumed to be a “Midnights” Easter egg at the time, given that the timepiece was set to 12:00.

Similarly made from a vintage watch, the piece featured in “Fortnight” was custom-made by Joseph Saidian & Sons.

It’s far from the first time Swift — who’s famous for peppering her songs and social media posts with cryptic clues for fans to find — has used fashion as a means to do just that.

Taylor Swift Super Bowl 2024

In the past, she’s incorporated winks at upcoming music and even her romantic relationships into her wardrobe, utilizing everything from beaded friendship bracelets to her Eras Tour costumes to drive her fanbase into a frenzy.

“Easter eggs can be left on clothing or jewelry,” Swift  told Entertainment Weekly  in 2019.

“This is one of my favorite ways to do this, because you wear something that foreshadows something else, and people don’t really usually find out this one immediately. But they know you’re probably sending a message — they’ll figure it out in time.”

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  3. Taylor Swift Wears 5 Blue Outfits Inspired by ‘1989’ on Eras Tour

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  5. Taylor Swift's Eras Tour Costumes

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  6. Taylor Swift Concert Outfit Ideas

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  1. The Eras Tour Wardrobe

    Curated Outfits for Taylor Swift's Eras Tour. Choose your era, pick your outfit, and make it yours. Based on available Summer Spring '23 collections. ... 1989. RED. Speak Now. Fearless. Taylor Swift. DISPLAY BASED ON CURRENT SPRING SUMMER '23 COLLECTIONS. OUTFITS AVAILABLE NOW.

  2. 100+ Taylor Swift Eras Tour Outfit Ideas

    Attendees are planning to wear outfits inspired by their favorite Taylor Swift era. There are ten eras total: Taylor Swift (Self-Titled), Fearless, Speak Now, Red, 1989, Reputation, Lover, Folklore, Evermore, and Midnights. Each era has its own vibe, color aesthetic, and specific pieces Taylor wore during those periods.

  3. Taylor Swift Wears 5 Blue Outfits Inspired by '1989' on Eras Tour

    Taylor Swift Wears 5 Blue Outfits Inspired by Her Album '1989' During Final Los Angeles Show on Eras Tour. The 12-time Grammy winner also announced her re-recorded album '1989 (Taylor's ...

  4. Every Single Outfit Taylor Swift Has Worn On The Eras Tour (So Far)

    For her 1989 segment, Taylor brings the sparkles and fringes back to shake it off in a custom Roberto Cavalli top and skirt that recalls her outfit from the 1989 world tour. An assortment of sequins adorns every inch of fabric, and the look is paired with equally dazzling ankle boots from Christian Louboutin.

  5. 141 Taylor Swift Concert Outfit Ideas for the Eras Tour

    Below, channel whichever era you feel most passionate about with these 141 Taylor Swift concert outfit ideas. Pick your poison, era-style. And don't forget to nab a stadium-approved clear bag for ...

  6. Swiftie's Fashion Guide For Taylor Swift's Eras Tour

    It's also easy to reference the 1989 tracklist with your outfit. This album and era are most closely associated with New York City (she opened the original tour with "Welcome To New York"), so ...

  7. What to Wear to Taylor Swift's Eras Tour, Broken Down by Era

    Broken down by era, we recommended Era tour outfits for your upcoming Taylor Swift concert. ... Taylor Swift's '1989' Era (Image credit: Michael Loccisano/LP5/Getty Images for TAS))

  8. What to Wear to Taylor Swift's Eras Concert (Outfit Ideas)

    1989 Era Outfits. With a bold new haircut and an edgier persona, Taylor's 1989 era was all about two-piece sets, with high-waisted skater skirts, crop tops, button-downs, and bomber jackets. This era was all about showing off her famous pins while maintaining a classic touch. Still, in the hipster phase of the 2010s, she often wore a bowler hat and Wayfarer sunglasses.

  9. Taylor Swift's Eras Tour Outfits: All the Details on Her Custom Looks

    Taylor Swift's Eras Tour outfits pay tribute to her past 10 albums, including her Versace bodysuit for Lover, her Roberto Cavalli dress for Fearless and her Nicole + Felicia gown for Speak Now.

  10. See All 34 Looks From Taylor Swift's Eras Tour

    Throughout the two-year-long Eras Tour, Taylor likes to play with all the colors of the rainbow. During her 1989 set, she switches it up each night with a different-colored, sequin two-piece ...

  11. Taylor Swift's Eras Tour Outfits: See All the Looks She's Worn on Stage

    This look is similar to what the singer wore on her 1989 tour. On the first night of the tour, the co-ord set was magenta . On the second night of the tour, she swapped it for the same set, except ...

  12. What to Wear to Taylor Swift's Eras Tour, Based on Her Outfits

    1989 (2014) Shiny bling and neon metallics are necessary for Shaking It Off to multiple songs from Taylor's full-blown pop debut, 1989. You can recreate an outfit she wore on her 1989 tour with a ...

  13. Taylor Swift's '1989' Tour Outfits, Ranked Worst to Best

    Swift occasionally wore this fringed outfit in hot pink and dark blue — a precursor to the green, pink, orange, and blue sequined sets that she wears during the "1989" segment on The Eras Tour.

  14. My Taylor Swift 'Eras Tour' Outfit Was A DIY Win

    How I Styled My 1989 Taylor Swift Eras Tour Outfit. Rachel Chapman/VCG/Visual China Group/Getty Images. Along with using only the clothes I had in my closet, I also challenged myself to find an ...

  15. 40 Show-Stopping Taylor Swift Eras Tour Outfits and Ideas

    Pink Fringe Taylor Swift Eras Tour "1989" Outfit. photo: @taylordharrish. This dazzling pink fringe dress is straight out of our wildest dreams. Sparkly, shimmery, and so colorful, it looks like an outfit Taylor Swift would wear on-stage for the Eras Tour. Total dress goals!

  16. 1989 Inspired Outfits, Taylor Swift Eras Tour

    pull & bear. pull & bear. Pick your 1989-inspired outfit, and order it straight from the brand. Outfits based on the current Spring Summer '23 Collection on sites like ASOS, Zara or Urban Outfitters, among others.

  17. 82 Best Outfit Ideas for Taylor Swift's Eras Tour

    Cat T-Shirt, $22 on Amazon. Related: Fans Are Trying To Predict Taylor Swift's Signature Dance Moves Ahead of the Eras Tour, and It's Hilarious... Purple Taylor-Inspired Outfit, $36.69 on ...

  18. Taylor Swift

    1989 World Tour Outfits. 16. The 1989 World Tour - Special Guests. 17. All You Had To Do Was Stay Speeches. ... The Eras Tour Intro (It's Been a Long Time Coming) 44. The Eras Tour Special Guests.

  19. Taylor Swift-inspired outfits perfect for The Eras Tour in Cardiff

    Paired with a matching corset crop top, £30, it pays homage to the 1989 album colours as well as Taylor's tour. Top off the outfit with some blue sequin heeled boots, like these from Temu for £ ...

  20. 1989 Outfits

    TAYLOR'S STYLE - 1989. Eras Tour Outfit Ideas is a passion project created by two swifties to help other fans prepare for the Eras Tour concerts by curating outfits, DYI ideas and other tips. We have no association with Taylor Swift or with her team, and we do not sell any items directly, but earn a commission with every purchase made on our ...

  21. What to Wear to the 'Eras Tour' 2024 Based on Taylor Swift's Outfits

    Embrace the 1989 era in the Maude Transparent Sequin Racer Crop Top and matching skirt. Similar to Swift's Roberto Cavalli crop top and mini skirt, the set will want you to "Shake it Off" and dance all night. Credit: Courtesy of walmart.com; John Shearer/TAS23/Getty Images for TAS Rights Management.

  22. taylor swift

    Taylor Swift Outfits Photos: Five Reasons to Think Taylor Swift Is John Mayer's "Paper Doll" On Tuesday, John Mayer unveiled a new song, called "Paper Doll," that many on the Internet figured was written about his erstwhile girlfriend Taylor Swift—perhaps as a late rebuttal to her 2010 lyrical open letter "Dear John."

  23. Taylor Swift's The Tortured Poets Department is here, but it could be a

    For some Taylor Swift fans, securing a coveted ticket to the Australia leg of the superstar's Eras Tour was just the start of their stress — it was time to start curating the perfect concert outfit.

  24. 'The Tortured Poets Department' album release highlights: Taylor Swift

    Swift's 11th studio album, "The Tortured Poets Department," will be released Friday at 12 a.m. ET, or 9 p.m. PT. It will be available for purchase on vinyl, on cassette, as a digital album and in ...

  25. Taylor Swift

    The Eras Tour Outfits Lyrics. Miss Americana & The Heartbreak Prince, Cruel Summer, Lover, The Archer ... 1989 Tour Setlist. 15. 1989 World Tour Outfits. 16. The 1989 World Tour - Special Guests.

  26. 'The Tortured Poets Department' will expand Taylor Swift's reach as a

    Tickets for her career-defining "Eras" tour sold out almost ... upcoming release of the album "1989 (Taylor's Version)." ... Me Do" while dancers in Glendale wear outfits from Swift's previous ...

  27. Taylor Swift's Grammys 2024 dress was a 'Tortured Poets Department

    To announce that "1989 (Taylor's Version)" was on its way in August, Swift wore exclusively blue stage look during an Eras Tour show in Los Angeles — a nod to the album's color palette. Getty ...

  28. The December Revolt and the Coup D'Etat

    Since December 1989 a number of journalists and analysts, in France and Romania especially, have speculated on the role that Moscow played in the revolution. Some have concluded, without firm basis, that the officials who took control of the government were part of a Soviet plot to oust Ceausescu. 95 This author is not willing to rule out the ...

  29. 890 Old Moscow ideas

    Dec 19, 2017 - Explore Ajzen's board "Old Moscow", followed by 740 people on Pinterest. See more ideas about moscow, back in the ussr, olds.

  30. Black Sabbath Setlist at Olympijskiy Stadium, Moscow

    Get the Black Sabbath Setlist of the concert at Olympijskiy Stadium, Moscow, Russia on November 28, 1989 from the Headless Cross Tour and other Black Sabbath Setlists for free on setlist.fm!