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Marketing for Hospitality and Tourism 8th Edition, Kindle Edition
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book.
For courses in hospitality sales and marketing. Market leader in hospitality marketing around the world Revel ™ Marketing for Hospitality and Tourism is the definitive source for hospitality and tourism marketing worldwide. The best-selling authors, who are leading educators in hospitality and tourism, deliver a work grounded in theory and research. Filled with industry examples, the text explores each area of marketing for hospitality and travel and applies theoretical concepts to real-world examples and cases. Now in a Revel format, the 8th edition features a new, engaging digital marketing chapter with current applications and all-new in-class exercises, case studies, and industry examples. Revel is Pearson’s newest way of delivering our respected content. Fully digital and highly engaging, Revel replaces the textbook and gives students everything they need for the course. Informed by extensive research on how people read, think, and learn, Revel is an interactive learning environment that enables students to read, practice, and study in one continuous experience – for less than the cost of a traditional textbook. NOTE: Revel is a fully digital delivery of Pearson content. This ISBN is for the standalone Revel access card. In addition to this access card, you will need a course invite link, provided by your instructor, to register for and use Revel.
- ISBN-13 978-0135209844
- Edition 8th
- Sticky notes Not Enabled
- Publisher Pearson
- Publication date March 2, 2020
- Language English
- File size 32750 KB
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Product details
- ASIN : B085MDXYXB
- Publisher : Pearson; 8th edition (March 2, 2020)
- Publication date : March 2, 2020
- Language : English
- File size : 32750 KB
- Simultaneous device usage : Up to 2 simultaneous devices, per publisher limits
- Text-to-Speech : Not enabled
- Enhanced typesetting : Not Enabled
- X-Ray : Not Enabled
- Word Wise : Not Enabled
- Sticky notes : Not Enabled
- Print length : 688 pages
- #218 in Business Pricing
- #260 in Hospitality, Travel & Tourism (Kindle Store)
- #2,056 in Hospitality, Travel & Tourism (Books)
About the author
Philip kotler.
Philip Kotler is the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management. He has been honored as one of the world's leading marketing thinkers. He received his M.A. degree in economics (1953) from the University of Chicago and his Ph.D. degree in economics (1956) from the Massachusetts Institute of Technology (M.I.T.), and has received honorary degrees from twenty-one foreign universities. He is the author of over 57 books and over one hundred and fifty articles. He has been a consultant to IBM, General Electric, Sony, AT&T, Bank of America, Merck, Motorola, Ford, and others. The Financial Times included him in its list of the top 10 business thinkers. They cited his Marketing Management book as one of the 50 best business books of all times. More is available on www.pkotler.org.
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Marketing for Hospitality and Tourism
8th Edition
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Filled with industry examples, the text explores each area of marketing for hospitality and travel and applies theoretical concepts to real-world examples and cases. Now in a Revel format, the 8th edition features a new, engaging digital marketing chapter with current applications and all-new in-class exercises, case studies, and industry examples.
Pearson+ subscription. /mo. -month term, pay monthly or pay. Buy now. Instant access. ISBN-13: 9780137499014. Marketing for Hospitality and Tourism. Published 2021. Need help?
Marketing forHospitality and Tourism, 8e is the definitive source for hospitality marketing courses.Taking an integrative approach, this highly visual, four-color book discusseshospitality marketing from a team perspective, examining each hospitalitydepartment and its role in the marketing mechanism. These best-selling authorsare known as leading marketing educators and their book, a global ...
The 8th Edition features a new, engaging digital marketing chapter with current applications and industry examples. All-new case studies present real-world problems to analyze, discuss and resolve. Updated with the latest trends in hospitality and tourism marketing, it's all you need to set the foundation for your hospitality career.
Marketing for Hospitality and Tourism, 8th Global Edition, e-book. ISBN: 9781292363523. € 42,99. Tax included. Licence period. Add to cart. * You will receive the access code for digital products between 24 to 48 hours.
Marketing for Hospitality and Tourism 8th Edition is written by Philip Kotler; John T. Bowen; Seyhmus Baloglu and published by Pearson. The Digital and eTextbook ISBNs for Marketing for Hospitality and Tourism are 9780135210093, 0135210097 and the print ISBNs are 9780135209844, 0135209846. Save up to 80% versus print by going digital with ...
Marketing forHospitality and Tourism, 8e is the definitive source for hospitality marketing courses.Taking an integrative approach, this highly visual, four-color book discusseshospitality marketing from a team perspective, examining each hospitalitydepartment and its role in the marketing mechanism.These best-selling authorsare known as leading marketing educators and their book, a global ...
Marketing for Hospitality and Tourism, Global Edition 8th Edition is written by Philip Kotler; John T. Bowen; James Makens; Seyhmus Baloglu and published by Pearson (Intl). The Digital and eTextbook ISBNs for Marketing for Hospitality and Tourism, Global Edition are 9781292363523, 1292363525 and the print ISBNs are 9781292363516, 1292363517. Save up to 80% versus print by going digital with ...
EIGHTH EDITION A01_KOTL9844_08_SE_FM.indd 1 15/07/19 8:10 PM. Vice President, Portfolio Management: Andrew Gilfillann ... Managing Hospitality and Tourism Marketing 491 17.Destination Marketing 493 18.Next Year's Marketing Plan 536 A01_KOTL9844_08_SE_FM.indd 5 15/07/19 8:10 PM. vi
Rent 📙Marketing for Hospitality and Tourism (Subscription) 8th edition (978-0135210093) today, or search our site for other 📚textbooks by Philip Kotler. Every textbook comes with a 21-day "Any Reason" guarantee. Published by Pearson. Marketing for Hospitality and Tourism (Subscription) 8th edition solutions are available for this textbook.
Author (s) Philip Kotler John Bowen Seyhmus Baloglu. Published 2019. Publisher Pearson. Format Hardcover 688 pages more formats: Paperback Digital W/ Access Code Book W/ Access Code. Subjects Marketing Hospitality. ISBN 978--13-520984-4. Edition. 8th, Eighth, 8e. Reviews.
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Marketing for Hospitality and Tourism, 8e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as ...
Buy now. Instant access. ISBN-13: 9781292363523. Marketing for Hospitality and Tourism, Global Edition. Published 2021. Need help?
Filled with industry examples, the text explores each area of marketing for hospitality and travel and applies theoretical concepts to real-world examples and cases. Now in a Revel format, the 8th edition features a new, engaging digital marketing chapter with current applications and all-new in-class exercises, case studies, and industry examples.
"Philip Kotler, one of the world's foremost authorities on marketing, along with hospitality marketing experts John Bowen and James Makens bring their knowledge of the industry to the pages of Marketing for Hospitality and Tourism, Fourth Edition. The authors' understanding of the industry provides for a very readable and extremely practical text.
For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 7th Edition is the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, four-colour book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing ...
Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global ...
Philip Kotler, PhD, is an S. C. Johnson & Son distinguished professor of international marketing at the Kellogg School of Management, Northwestern University.He is the author of Marketing Management (Prentice Hall), now in its 13th edition and the world's most widely used marketing textbook in graduate schools of business worldwide.
Publication Pearson. ISBN 9780135209844, 9780135209868 , 9780135214404, 0135209846, 9780135210093, 0135210097. Edition 8. Language English. Format PDF (without Cover and Beginning) Price $12 $2.4 Discount Coupon. Add to Cart. The Dramaturgy of the Door. Roadwork: Theory and Practice.