online travel agency in china

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• Leading online travel agencies used in China 2023

Most popular online travel agencies among consumers in China as of June 2023

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Rakuten Insight

August 2023

June 12 to 30, 2023

3,633 respondents

16 years and older

only among those who said they had used an online travel agency before

Online survey

Survey question: "Which of these online travel agencies have you used before? (choose all answers that apply)"

Other statistics on the topic Trip.com Group

• Market cap of leading online travel companies worldwide 2023
• Revenue of leading OTAs worldwide 2019-2022
• Revenue of Trip.com Group 2012-2022
• Marketing expenses of leading OTAs worldwide 2019-2022

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Statistics on " Trip.com Group "

• Number of online travel booking users in China 2015-2023
• Penetration rate of online travel booking in China 2015-2023
• Quarterly revenue of Trip.com Group Q4 2019-Q4 2023
• Revenue of Trip.com 2017-2022, by region
• Revenue of Trip.com 2012-2022, by product
• Net profit of Trip.com 2012-2022
• Quarterly net income of Trip.com Group Q4 2019-Q4 2023
• Total assets of Trip.com 2012-2022
• Total liabilities of Trip.com 2012-2022
• Channels used to plan international trips from China 2023
• Monthly active users of leading online travel apps in China 2024
• Online hotel booking platform market share in China H1 2020
• Online travel agency usage in China 2023
• Leading uses of online travel agencies in China 2023
• Share of online travel platform users in China Q1 2023, by gender
• Share of spending on online travel platforms in China 2023, by user gender
• Share of online travel platform users in China 2023, by city tier

Other statistics that may interest you Trip.com Group

Industry overview

• Basic Statistic Market cap of leading online travel companies worldwide 2023
• Premium Statistic Revenue of leading OTAs worldwide 2019-2022
• Premium Statistic Marketing expenses of leading OTAs worldwide 2019-2022
• Premium Statistic Number of online travel booking users in China 2015-2023
• Premium Statistic Penetration rate of online travel booking in China 2015-2023

Company financial figures

• Premium Statistic Revenue of Trip.com Group 2012-2022
• Premium Statistic Quarterly revenue of Trip.com Group Q4 2019-Q4 2023
• Premium Statistic Revenue of Trip.com 2017-2022, by region
• Premium Statistic Revenue of Trip.com 2012-2022, by product
• Premium Statistic Net profit of Trip.com 2012-2022
• Premium Statistic Quarterly net income of Trip.com Group Q4 2019-Q4 2023
• Premium Statistic Total assets of Trip.com 2012-2022
• Premium Statistic Total liabilities of Trip.com 2012-2022

Competitors

• Premium Statistic Channels used to plan international trips from China 2023
• Premium Statistic Leading online travel agencies used in China 2023
• Premium Statistic Monthly active users of leading online travel apps in China 2024
• Premium Statistic Online hotel booking platform market share in China H1 2020

OTA consumers in China

• Premium Statistic Online travel agency usage in China 2023
• Premium Statistic Leading uses of online travel agencies in China 2023
• Premium Statistic Share of online travel platform users in China Q1 2023, by gender
• Premium Statistic Share of spending on online travel platforms in China 2023, by user gender
• Premium Statistic Share of online travel platform users in China 2023, by city tier

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• Premium Statistic U.S. travelers who would consider using select OTAs and metasearch engines 2017
• Premium Statistic Adjusted EBITDA of Trivago 2015-2019
• Premium Statistic OTA market share in the hotel industry in the Nordics 2013-2021
• Premium Statistic Total revenue of trivago 2014-2023
• Premium Statistic Regional travel industry conversion rates worldwide 2015, by device
• Premium Statistic U.S. business travelers who are familiar with select OTAs and metasearch engines 2017
• Premium Statistic Reach of the most popular online travel sites in Asia Pacific 2014
• Premium Statistic Unique visitors to most popular online travel sites in Asia Pacific 2014
• Premium Statistic Familiarity of U.S. business travelers with business travel booking portals 2017
• Premium Statistic Online travel agency share of gross bookings in Europe 2015
• Premium Statistic Information U.S. travelers obtain about travel sites before online booking U.S. 2017
• Premium Statistic Outlook on spending preferences of consumers Singapore 2020, by category
• Premium Statistic Share of fitness app users in China 2021, by age group
• Basic Statistic Production value of agricultural pesticides in Taiwan 2010-2020

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• Adjusted EBITDA of Trivago 2015-2019
• OTA market share in the hotel industry in the Nordics 2013-2021
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We are based in China and have helped thousands of visitors obtain their perfect vacation in China by creating ideal itineraries tailored to individual needs, interests, and budgets. We also will make sure that you are taken care of every step along the way while you are in China. We understand that you are coming to see the best highlights of our Country, so we’ve designed a range of tour packages to choose from which cover the most recommended Chinese highlights and experiences. No matter if you travel as a family, a couple, alone, or in a group, China Discovery can create a suitable valuable trip in the ancient and mysterious China that you have always dreamed of!

Dear guests and friends!

China has reopened its doors to foreign travelers and we are excited to welcome you back! The past three years have been difficult and challenging for the Chinese tourism industry and for all those who love to travel to China. We want to express our gratitude for your support and care during these tough times.

During 2020~2022, despite the huge decrease in the number of customer, we have never stopped improving our services, discovering new highlights in China, and staying optimistic for the return of travel. We are also proud to have helped thousands of expats and guests to explore China through our private tour packages. Some of our clients witnessed the ethnic culture and stunning landscapes of Yunnan, some marveled at the magnificent Gobi desert and the legendary Silk Road culture in Gansu, some explored the remote Xinjiang, some witnessed the Shangri-la scenery in Daocheng Yading, some savored autumn colors in ancient Wuyuan villages, some even hiked the fairytale Yellow Mountain in winter. Check out their inspiring travel stories and useful feedbacks . Hearing about our customers' enjoyment of their trips is the greatest reward for us.

As the resumption of tourist visa and advantage of visa-free and visa-friendly policies, we believe that 2024 will be a better year for China tourism as well as a great year to travel to China. With over 10 years of experience in the industry, we always prioritizes customers' needs and focuses on improving ourselves. We have achieved the expertise to create perfect China itineraries, find unique experiences, take good care of hotels, meals, transportation and other details of your travel. Now, we are ready to welcome you back with open arms! It's time to set off again to discover the beauty of China, while meeting the lovely and persevering people along the way.

No matter where you want to go or what kind of trip you prefer, China Discovery is here to assist you. We are getting stronger every day and are confident that we can create you a wonderful China holiday. You can rely on us to book your tour and travel with us with confidence. We look forward to seeing you soon!

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Catch the best chance to see China’s past, present and future in just one go!

Trip at a Glance: Beijing (4 Days), Xian (2 Days), Shanghai (2 Days)

Transport: by flight

Price: from $1,432

First Touch of China

Awesome China tour for a life-time memory to record the classic China!

Trip at a Glance: Beijing (4 Days), Xian (2 Days), Guilin (2 Days), Shanghai (2 Days)

Price: from $1,999

Travel China at Leisure

Classic sights with Yangtze cruise.

Trip at a Glance: Beijing (4 Days), Xian (1 Days), Guilin (3 Days), Yangtze River (3 Days), Shanghai (2 Days)

Transport: by flight, cruise

Price: from $2,478

Panoramic Impression

Get a deep impression about China!

Trip at a Glance: Shanghai (3 Days), Guilin (2 Days), Chengdu (1 Day), Lhasa (4 Days), Xian (2 Days), Beijing (3 Days)

Price: from $3,266

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Travel eastern China and Yellow Mountain by High Speed Train

Trip at a Glance: Shanghai (2 Days), Suzhou (1 Days), Hangzhou (2 Days), Mt.Huang (3 Days)

Transport: by bullet trains

Price: from $1,572

Ancient Silk Road

Classic silk road tour.

Follow the Footprints of Ancient Travelers on the Silk Road.

Trip at a Glance: Xian (2 Days), Urumqi (2 Days), Kashgar(2 Days), Turpan (2 Days), Dunhuang (2 Days)

Price: from $2,566

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Authentic china tour.

Precious cultural relics, stunning natural landscapes.

Trip at a Glance: Hong Kong (2 Days), Beijing (3 Days), Xian (2 Days), Guilin (1 Day), Yangshuo (1 Day), Shanghai (2 Days)

Transport: by flight and train

Price: from $2,260

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Wonders of china tour.

Fabulous China Culture Plus Pleasant Landscape

Trip at a Glance: Beijing (4 Days), Guilin (2 Days), Xian (2 Days), Zhangjiajie (2 Days), Shanghai (2 Days)

Price: from $2,695

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Experience China's glorious past in ancient capitals.

Trip at a Glance: Beijing (4 Days), Xian (2 Days)

Price: from $850

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From South, East to North, encounter the vibrant and ancient China.

Trip at a Glance: Hong Kong (2D), Shanghai (2D), Beijing (3D)

Price: from $1,486

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Classic yunnan tour.

The most diverse and alluring destinations in China

Trip at a Glance: Kunming (2 Days), Dali (2 Days), Lijiang (2 Days), Shangri-La (2 Days)

Price: from $1,318

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Experience stunning contrasts of ancient and modern.

Trip at a Glance: Shanghai (3 Days), Guilin (2 Days), Xian (2 Days), Beijing (3 Days)

Price: from $1,962

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Explore the hidden treasure, leisure lifestyle...

Trip at a Glance: Beijing (4 Days), Xian (2 Days), Chengdu (2 Days), Shanghai (2 Days)

Price: from $1,863

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Tour China and Yangtze River in the most relaxing pace.

Trip at a Glance: Shanghai (2 Days), Yangtze (4 Days), Xian (2 Days), Beijing (4 Days)

Price: from $2,132

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Kung Fu and Giant Panda bring you legends of awesomeness.

Trip at a Glance: Beijing(4D), Luoyang(2D), Xian(2D), Chengdu(2D), Shanghai (2D)

Price: from $2362

Encompassed Highlights

Experience all highlights of China.

Trip at a Glance: Beijing (4 Days), Xian (2 Day), Lhasa (4 Days), Chengdu (1 Days), Yangtze (4 Days), Shanghai (2 Days)

Price: from $3,499

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Having no idea how to start your China tour? Don’t worry! Why not to start from our popular gateway cities, such as Beijing, Shanghai, Hong Kong or Chengdu? Or take the pick from our travel themes to match your own pace and needs. You can also get inspirations from our hand-picked essential short China trips, even let us to customize a trip for you.

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China is vast and diverse. Based on our first-hand local knowledge about China travel, we have collected more than 70 tourist destinations which gather the most fascinating scenery, most fabulous cultural experience and tourist friendly from north to south, west to east, mountains to the prairies, cities to the villages, rivers to the lakes.

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Here we offer the most comprehensive and practical travel essentials, travel FAQs & tips and booking guide for you.

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We visited the south west of China including Kunming, Cheng Du, Jiuzhaigou, Shangrila and Xian. Our Chinese travel agency was China Discovery (Cheng Du Bamboo International)... read more

Hi Wonder, Absolutely, you were incredibly prompt in responding to my numerous queries and helped ensure a smooth trip planning process. The trip was fantastic. Our guide, Jerry, was exceptional and extremely knowledgeable...

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4 Chinese Online Travel Agencies Making Waves in the Industry

China’s online travel market is evolving at a quick pace and the industry is all the better for it. Traditional brick and mortar travel agencies are still popular but the convenience of OTAs is catching on and changing the way travelers see the world. The focus is on personalized planning through mobile-focused services giving both business and leisure travelers a new and exciting way to book direct. Here are four of the top-visited Chinese online travel agencies.

Ctrip is one of China’s most comprehensive travel websites providing a variety of global services including airline ticketing, accommodations, organized tours, and corporate travel management. The Shanghai-based company collects data to take the pulse of consumer travel trends staying one step ahead of the competition. Their network operation centre keeps track of where its over 300 million users are going and what services are in demand. This guides them through any needed logistic changes and aids in making predictions about future consumer behaviour.

Ctrip didn’t waste any time expanding on its success. The company acquired the San Francisco-based start-up, Trip.com , in 2017 and turned it into an English language version of its own model. This evolution broadened the OTA’s reach beyond the outbound Chinese travelling market to a more international base. It’s a win/win for business and corporate entities who find the convenience of easy mobile applications and information a time-saver. It’s a one-stop solution for busy business travellers since Ctrip’s innovative incentives serve them well.

Mafengwo  stands out as a platform where user-generated content is both encouraged and inherent to its model. Chinese travellers share their travel experiences, photos, and journals and are able to ask and answer questions of other users. This interactivity has propelled Mafengwo’s popularity to soar to over 100 million members and growing. Mafengwo targets a younger generation of travellers whose familiarity with social media-type platforms and enthusiasm for sharing experiences make it a natural choice.

Mafengwo, in fact, began as an online travel community set up for sharing purposes by Chen Gang and LV Gang because of their own interest in international travel. They decided to monetize the popular social site in 2012 by integrating booking services like Agoda, Ctrip, and Booking. Now members have easy access to information about flights, hotels, insurance, and travel routes. Mafengwo also provides resources contributed by visitors to create travel advice ebooks covering various global destinations. Over 100 million books have been downloaded to date.

Qyer is similar to Mafengwo in its use of community social sharing though its focus is mainly on travel abroad rather than domestically. Founder Bryan Xiao started Qyer in 2004 while he was an international student in Hamburg, Germany. His goal was to provide an online forum where overseas students like himself could gather to discuss their experiences and offer useful tips. The platform quickly gained popularity in China prompting Xiao to move his home base there in 2008. Qyer received substantial financial backing from Alibaba in 2013.

Qyer attracts young moderately wealthy travellers who both appreciate and contribute to the high-quality content provided on the site. Its users add over 6000 new articles daily highlighting destinations, trip planning, and photo essays. The platform caters to independent travellers who are able to take advantage of its many services including flight tickets, visa assistance, and passes to tourist attractions around the world. Qyer now boasts over 80 million registered users and is recognized as a creative innovator of Chinese outbound travel.

Lvmama concentrates its efforts on those who want to travel alone. Founder Hong Qinghua launched the platform in 2008 in Shanghai with the sole purpose of catering to independent travellers. Lvmama entered the market as a DIY tour service offering comprehensive tips and transportation sources for self-drive travel around China. The company is known for scouting out the best discounts on tickets to attractions and specializes in finding the most affordable resort hotel stays.

Lvmama has expanded through the years as China continues to experience a boom in the industry. Though the platform remains focused on DIY travel mostly in Asia, it has broadened its list of services to include long-distance and outbound destinations as well as procuring access to commercial entertainment venues across the globe. Qinghua’s forward-thinking vision of providing consumers with easy digital and mobile travel options with just a touch sets Lvmama apart from competitors.

Considerations

The competitive world of China’s online travel agencies is a plus for consumers planning to take to the skies or the seas. The burgeoning market of young travellers seeking leisure vacation opportunities also opens the door to smart innovation and creative entrepreneurship. Chinese social media sites like WeChat and, to a lesser degree, Weibo , are powerful platforms for image-sharing and blogging. But OTA sites like Mafengwo and Qyer are managing to blur the lines between an active travel forum and popular social media platforms.

The Chinese tourist in search of information while planning a trip often seeks out both travel reviews and niche marketplaces. Finding them in one location has revolutionized the industry and presented advertisers with a new and distinctive demographic. OTAs attract a sophisticated client base most frequently in the 25-44 age group, a winning trend for most business outreach. Tech-savvy millennials are driving the industry to new heights and progressive possibilities.

Periphery is a bilingual marketing agency helping guide businesses through the process of planning and launching advertising campaigns to the expanding Chinese market. We provide full-service solutions by identifying industry-specific audiences and working closely with you to map out strategies for successful delivery. Our unique approach to digital marketing and culturally relevant media participation brings the results you deserve. Periphery creatively blends Chinese and English media environments.

Our experienced translators, editors, and social media managers are talented at targeting the perfect demographic base for your project. We stay with you throughout the process by tracking and adapting to changes in flexible markets. Periphery is the ideal choice for building diverse connections and expanding your brand. For more information about Periphery and what we can do for your company, you can contact us anytime.

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Reaching Chinese Tourists: Online Travel Agencies and Social Media Platforms [2023]

It’s time to roll out the red carpet as Chinese tourists gear up to satisfy their wanderlust once again, with borders reopening and travel restrictions lifted. According to Dragon Trail’s Chinese Traveler Sentiment Report more than 60% of survey respondents said they wanted to travel outside of mainland China in 2023. Data shows that there has been a significant increase in flight bookings ( 254% ) and trips planned by Chinese travelers. 

Singapore, South Korea, Hong Kong, Japan, and Thailand are currently the most popular travel destinations, while the US, UK, and Australia are the most popular long-distance travel destinations, based on Trip.com Group bookings.

Due to travel restrictions and other pandemic-related challenges, Chinese business travelers have not been able to engage in physical meetings with their international counterparts for over three years, making the desire to reconnect with the world’s major economies even more pressing.

If you’re looking to target Chinese travelers, it’s important to be aware of the apps they use for travel purposes. 

However, it’s  also important to note that Chinese tourists don’t use the same social media apps as their Western counterparts. In fact, China has its own collection of travel-related apps that are popular among visitors looking to travel both domestically and internationally.

In order to hack the Chinese traveler base, it is important to understand the apps they use and how these apps work. 

Social media platforms for Travel

Social media has become an indispensable tool for travelers in today’s digital world. OTAs, online travel agencies, are the most important platforms to plan and book trips but the inspirations and ideas are usually born elsewhere. Xiaohongshu, RED , becomes a leader when it comes to pre-planning phase with almost 40% of travelers using it to plan an outbound trip. Douyin, WeChat and Weibo also play significant role in finding inspirations to travel. 

✈️ WeChat for Travel Sector: Discover more!

📕 The Evolution of Xiaohongshu, RED, into a Travel Platform

Online travel agencies in China

Chinese travelers are highly mobile-savvy and open to using technology to enhance their travel experiences. They also value word-of-mouth recommendations when it comes to planning the trip.

Three of the most well-known online travel agencies (OTAs) in China are Qunar, Ctrip, and Fliggy. We can learn a little bit about the conduct and preferences of Chinese tourists by examining these businesses’ operations and the services they provide.

Ctrip / 携程旅行

Ctrip is the biggest OTA in China. One of Ctrip’s strengths is its mobile app, which allows users to book and manage their travel arrangements on the go. 

The app also offers a range of other features, such as real-time flight status updates and travel guides.

Chinese travelers are highly tech-savvy and prefer to book and manage their travel plans using mobile apps. They also value convenience and real-time updates.

✈️  What is Ctrip, China’s Top OTA, and How Tourism Brands Use it?

Qunar / 去哪儿

Qunar is one of the leading online travel booking platforms in China. It provides a variety of travel-related services, such as booking hotels and flights, vacation packages, and rental cars. 

One thing that sets Qunar apart from its competitors is its emphasis on user-generated content. Users of the platform can post reviews and share their travel experiences, which aids other travelers in making wise choices.

Chinese travelers are more likely to rely on the experiences and opinions of others when making travel decisions. They place a high value on word-of-mouth recommendations and user-generated content.

Fliggy / 飞猪

Fliggy is an OTA owned by Alibaba, the Chinese e-commerce giant. It offers a range of travel-related services, including flight and hotel bookings, vacation packages, and travel guides. 

One of Fliggy’s unique features is its focus on personalized recommendations. The platform provides users with tailored travel recommendations using data analytics and artificial intelligence.

Chinese travelers are open to using technology to enhance their travel experiences. They value individualized recommendations and personalized travel advice.

Online travel agencies (OTAs) in China can offer useful information about the habits and preferences of Chinese tourists. Here are some ways in which they can help:

Understanding Chinese tourists and travel trends

Chinese online travel agencies (OTAs) can provide information on the most popular travel locations and the best times to travel. This can help us determine the times and locations where Chinese tourists are most likely to travel.

Recognizing preferences

Chinese OTAs can also offer details on the kinds of lodging, activities, and tours that Chinese tourists favor. For instance, they might favor five-star resorts, shopping excursions, or cultural encounters.

Language and cultural barriers

Chinese online travel agencies (OTAs) cater to Chinese tourists, so they can shed light on how language and cultural barriers may affect travelers’ choices. They can also offer translations and other services that facilitate and improve the travel experience for Chinese tourists.

Popular travel apps for Chinese tourists

Two well-known apps among Chinese travelers are Mafengwo and Dazhong Dianping. Let’s delve into the specifics to become familiar with these apps.

Mafengwo / 马蜂窝

Younger Chinese internet users refer to MaFengWo as the “travel bible” because it offers long-form tourism-focused content to assist users with their travel arrangements. With over 100 million users , it has developed into China’s top social media travel platform since its founding in 2006!

Mafengwo began as a community for independent travelers. Users of the platform communicate with one another by sharing their journeys, travel advice, itineraries, suggestions, and feedback.

Later in 2016, Mafengwo established itself as an online travel agency. Some of its features include:

• Travel focused user written content like tips, photos and personal comments.
• It has an e-commerce store, a one-stop-shop of travel essentials with fascinating range of travel products and services
• Hosting offline social gatherings for platform users in addition to its social forum.

Mafengwo created a new type of tourism-focused e-commerce with its customized tourism content database. It pairs travel products with pertinent data hosted on the platform rather than providing separate services to let customers take the initiative to buy. 

Within Mafengwo, travelers can arrange all of their transportation needs for the journey. That includes airfare, train and bus tickets, bus passes, and even cruises! 

Mafengwo organizes its hotel suggestions into categories like “dreamy” or “architectural”. It’s an interesting contrast to other OTA platforms that only list out hotel deals. Depending on the purpose of their trips and personal interests, customers can make reservations for their favorite establishments.

It also covers travel packages, activities, and excursions, along with helping travelers with travel documents.

Dazhong Dianping / 大众点评

Dazhong Dianping is a well-known online review and rating platform that covers a variety of businesses, including eateries, hotels, shops, and other neighborhood services. It has been called the Chinese version of Yelp.

With more than 200 million unique mobile users, it bills itself as the first independent third-party consumer review website in the entire world.

Dianping provides information services such as user information, consumer reviews and commercial offers and discounts. It also provides O2O (Online To Offline) services as it combines features of Groupon, Deliveroo, Tripadvisor, and Yelp!

Overseas location can set up their pages their, publish their menus, etc. Chinese travelers can be encouraged to leave their comments and reviews. 

Reasons To Use Dianping As A Marketing Tool

• Dianping provides comprehensive travel and lifestyle services.
• Businesses can learn how the community feels about their products and/or brands firsthand.
• Dianping, WeChat, and Douyin all serve as buzz generators for most aspects of Chinese culture.
• KOLs and KOCs level of interaction with companies and goods has a greater impact on other users.
• Dianping is a platform where consumers can interact with brands.
• Dianping’s statistics are self-evident: 15 billion visits each year. The average daily usage of the app is 13 minutes.

Businesses can learn about the preferences, viewpoints, and actions of Chinese consumers by keeping an eye on the reviews and ratings on Dazhong Dianping. For example, businesses can use Dazhong Dianping to understand which types of food and cuisines are popular in different regions of China, what factors are important to Chinese consumers when choosing a restaurant or hotel, and what types of promotions and discounts are most effective in attracting Chinese customers.

Overall, Mafengwo and Dazhong Dianping can provide valuable insights into the preferences, behaviors, and trends of Chinese audiences. This in turn can be used by businesses to develop effective marketing strategies and improve their offerings.

Integration with Alipay and WeChat

Alipay and WeChat are two of the most popular mobile payment apps in China. Only Alipay has 320 million Daily Active Users. Both apps offer a range of features, including mobile payments, money transfers, and other financial services.

In recent years, Alipay and WeChat have also been integrated with a number of travel apps in China. Thanks to that it is much easier for users to make payments and book travel-related services. For example, users can now use Alipay or WeChat to book flights, hotels, and rental cars, as well as purchase tickets for attractions and events.

One example of a travel app that has integrated with Alipay and WeChat is Ctrip. Ctrip allows users to link their Alipay or WeChat accounts to their Ctrip account, so that they can make payments directly from their mobile devices.

Other travel apps that have integrated with Alipay and WeChat include Qunar, Meituan, and Didi Chuxing, among others. These integrations have helped to streamline the travel booking process for users. At the same time, they also make it more convenient for them to make payments on-the-go.

Overall, the integration of Alipay and WeChat with travel apps in China is a testament to the growing popularity of mobile payments and digital financial services in the country. As more and more users turn to these apps for their financial needs, we can expect to see even more integrations with other types of apps in the future.

By leveraging these apps, you can reach a wider audience and increase your brand awareness among Chinese travellers.

Key Takeaway:  However, it’s important to remember that cultural differences and language barriers may still exist, so it’s crucial to have a deep understanding of the Chinese market and tailor your marketing strategy accordingly.

If you want to know more about the Chinese market, contact our team. We use our knowledge and expertise to help businesses build meaningful partnerships and develop their networks among Chinese customers. For additional information, please contact us at [email protected].

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How China’s largest online travel agency connects the world: An interview with Ctrip CEO Jane Sun

China is already the world’s largest outbound-travel market, and its increasingly adventurous overseas travelers are the world’s highest spenders per single trip. Propelled by rising incomes and a voracious appetite for exploration, Chinese travelers took more than four billion domestic trips in 2017 and more than 100 million journeys overseas—numbers that are set to rise over the next couple of years, according to McKinsey forecasts.

Ctrip, which listed on the Nasdaq in 2003 and currently boasts a valuation in excess of $20 billion, has maintained a strong leadership position through technology investments that help segment and match these travelers with everything from flights and accommodation to high-speed rail tickets and wedding-planning services. These investments include acquisition of overseas players, such as the United Kingdom’s Skyscanner, as well as minority investments in India’s MakeMyTrip and North American tour operator Tours4fun.

Jane Sun biography

Born in Shanghai, married with 2 children

Master’s degree in law from Peking University and bachelor’s degree from the University of Florida

For 8 years, headed the division of Applied Materials—the materials-engineering company—focused on US Securities and Exchange Commission and external reporting

Drove Ctrip’s emergence as China’s leading online travel agency and was appointed CEO in 2016

Spearheaded Ctrip’s overseas acquisitions, which have helped establish Ctrip as a global travel-industry player

The company is facing pressure from a range of domestic competitors that are investing heavily to improve customer targeting by better leveraging data collected across vast ecosystems that span e-commerce, finance, and entertainment. The task of maintaining Ctrip’s edge falls to CEO Jane Sun, one of the world’s few female technology-company leaders—and one who has occupied the company’s C-suite since 2005.

For the past 14 years, Sun has been part of the leadership team driving Ctrip’s transformation from an online seller of hotel accommodations to China’s largest online travel platform, offering more than 60 products to its more than 300 million registered users.

Sun sat down with McKinsey senior partner Daniel Zipser to discuss plans to open Ctrip’s platform to a wider selection of products, how technology will help serve rising demand for more personalized travel services, and her commitment to empowering the next generation of female leaders.

Interview transcript

Daniel Zipser: You’ve been with Ctrip, China’s largest online travel agency, for 12 years and became CEO in 2016, so I can’t think of anyone better placed to tell us how Chinese tourism has evolved over the past decade.

Jane Sun: China’s travel industry is booming. Industry growth is running at about 10 percent year on year—just under double the country’s GDP growth rate of about 6 percent. Ctrip is growing at about four times GDP, so we’re very excited about the future.

Daniel Zipser: What do you see as the latest trends in China’s outbound and domestic tourism? What gets Chinese tourists excited?

Jane Sun: We started as a pure domestic-travel company, helping Chinese people travel within China. As income levels increased, more customers started to go overseas: first to Korea and Japan, before extending to Southeast Asia, and now to Europe, Australia, and New Zealand, or even further away. This adventurous spirit and desire to learn from the world is captured in the Confucian teaching, “It’s better to travel 10,000 miles than to read 10,000 books.”

Daniel Zipser: What is driving Chinese tourists’ choice of destination when it comes to traveling overseas?

Jane Sun: China is a huge country. We have 1.3 billion people, so there is a wealth of different interests. Take my husband, for example: he is a history buff. So last summer, we took our children to Rome, so they could learn about the Roman Empire. Then we went to San Giuliano to see the medieval town. We taught the kids about the Reformation and Martin Luther. From there, we went on to the Renaissance, showing the kids statues by Michelangelo and Da Vinci. Travel is the best way for kids to learn about history because it’s so tangible. Next year, we thought it would be great for them to visit the site of the Scottish Enlightenment, where Adam Smith wrote The Wealth of Nations . My point is that history is one area that’s driving Chinese outbound tourism.

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Other people like sports-related trips, and that’s another driver. For example, in the summer, my family loves diving. In the winter, we take to the slopes and enjoy skiing.

Another thing that’s very popular right now is to watch the northern lights at the North Pole. Lots of people are also going to Antarctica. Chinese people love adventures that let them see the world.

Daniel Zipser: Do you think, in the future, things will shift so that people scale back outbound tourism in favor of more domestic trips?

Jane Sun: China has three long holidays. The first is Chinese New Year. The second is the October 1 “Golden Week” holiday, which is one week long, and then there are holidays when the kids are off school. These are the three periods people have an opportunity to travel a long way. Other than that, on the three-day weekends, they tend to stay close to where they live. So, given these restrictions, I think there will continue to be a balance between domestic and foreign travel.

Daniel Zipser: Under your leadership, Ctrip has gone global. What benefits did that bring for Chinese travelers?

Jane Sun: We’ve been very disciplined in terms of our investment strategy. We invest along three principles. The first is we’re only interested in investing in travel-related business. Second, we’re only interested in investing in leaders in their verticals. The third is that the valuation needs to be reasonable.

So, we invested in Skyscanner, a UK company with a great technology team and a great brand. We worked very closely with its team to make sure we integrated direct booking facilities onto its website. The second investment was a series of minority investments in India’s MakeMyTrip. And the third was in Chinese tour operators in the US. All have different strategic goals, and so far, all have been very successful.

Daniel Zipser: We see an increasingly sophisticated Chinese traveler looking for experiences, looking for personalization, particularly if you talk about the mid- to high-end traveler. How do you see the travel industry and Ctrip more specifically addressing that consumer demand?

Jane Sun: Ctrip serves the most affluent segment in China. The most expensive tour we’ve sold costs about $200,000 per person per trip, and it only took us about 17 seconds to sell these packages. That gives you an idea of how exclusive consumers can go when it comes to choosing their package.

We see an uptick in demand for tailor-made tours. One that is very popular is for a family with two children, along with two grandparents, hiring a driver and van with a tour guide, choosing whatever hotel level they want to stay in and whatever time they want to start and end. The local tour operator gives a recommendation as to where to go and how much time you should spend in each city. That kind of package has been growing at three digits every year for the past couple of years, with no signs of slowing down. They’re very successful business models.

Daniel Zipser: China is the most digital nation in the world, and the concept of O2O, online to offline, is increasingly embedded in different industries. How does it impact travel?

Jane Sun: We want Ctrip to be an open platform. Of course, anyone who wants to serve a travel adventure will be able to find a spot on Ctrip’s platform. For example, a local tour operator selling attraction tickets can offer its product to our customers, as long as it meets the service-standards requirements. But imagine you are selling wine in Napa Valley, and you want to offer the product to our customers: now you’ll be able to place your product on our platform. It’s going to be a very open, all-embracing environment for product managers who previously had very limited access to Chinese tourism on our platform.

Daniel Zipser: Ctrip has an acronym: ABCD, which stands for AI [artificial intelligence], big data, cloud computing, and data mining. Can you share a bit more about how you leverage the wealth of data now available to travel companies and what that means for the Chinese consumer?

Jane Sun: We invest heavily in technology around that concept of ABCD you just mentioned. Every day, we have 300 million registered users generating 50 terabytes of data, so we have an exceptional ability to know the customers and match their needs with supply.

For example, if business travelers take a first-class flight from Shanghai to London, we’ll push a five-star hotel to them rather than budget accommodation. Then, if they decide to stay at Four Seasons Hotels, for example, we’ll calculate the distance between the airport and the hotel and push a limousine service. When they check in, we’ll say, “Oh, there’s a Michelin Guide restaurant, we already made a reservation for you.” Or, “There’s a shopping excursion, would you like to try it?” Or, “We can arrange a private tour of the British Museum. Would you like to do that?”

If you understand your customer very well, and also have a deep pool of products on your platform, you can use the technology—big data, data mining—to offer a perfect match. Customer satisfaction, efficiency, and conversion rates all increase as a result. That’s how we make sure we find the right product for our customers.

Daniel Zipser: How do you see that evolving going forward? What are you planning to offer Chinese travelers over the next three to five years?

Jane Sun: I think we’ll be able to do a couple of things. One is, improve the breadth of products. Ctrip started with a single product, which was your hotel. After two years, we added air tickets. Another two years on, we added package tours. Then we brought in corporate travel. Now we have more than 60 products. You can find anything you might want during your trip. Diving, skiing, cruises, high-speed rail tickets, photography, wedding planning—anything you can think of, we have it. Going forward, as people’s interests evolve and expand, as their hobbies change, we’ll be able to offer you more. That’s the first thing.

China and the world: Inside a changing economic relationship

The second is the ability to understand our customers better and help match them with the right destination, price range, and service level. That’s very important.

Third, when they’re actually on the trip, we want them to have peace of mind. For example, we have a global SOS program. No matter if there is a tsunami in Japan, an earthquake in Nepal, or a shooting in Las Vegas, within minutes, we’ll be able to contact our customers. Within a couple of hours, our hotel partners will have opened up their rooms to provide shelter to impacted customers. Within a day, we’ll be able to rescue our customers and bring them back home. Having these services on standby gives our customers a lot of peace of mind.

Daniel Zipser: Tourism brings people together from all over the world. How do you see the role of tourism in society?

Jane Sun: I think tourism is a means to increasing international exchange. For Ctrip, while we’re sending people far away, we’re also bringing the world closer. We’re a bridge between Eastern and Western cultures. Ultimately, we want tourism to be a vehicle for the promotion of global exchanges and world peace.

Daniel Zipser: What’s your vision for Ctrip?

Jane Sun: Ctrip will become the largest, most innovative travel company in the world. We’ll spur our progress by rapid investment in technology, and we’ll keep on innovating, bringing the most innovative products to our travelers.

Daniel Zipser: What’s it like to be a female CEO of a Chinese tech company?

Jane Sun: I’m one of very few female CEOs of a tech company, so I feel tremendous responsibility to provide and grow opportunities for the next generation of leaders. We’re very strong when it comes to enabling female leadership skills. For example, when a woman is pregnant, we offer her free taxis. When her baby is born, we give her $800 as a gift, and $3,000 toward the child’s education.

Female workers who get PhDs overseas sometimes struggle with decisions about what to do: Should I stop working and have children, or put work first? Instead of struggling with that conundrum, we offer to pay for them to freeze their eggs. Ctrip is the only company in this field with such a progressive policy. For women, it’s always good to have a choice. If you don’t like the idea, you don’t need to take advantage of it. But if you like it, I think having the choice is a good thing. Our female employees really welcome this type of policy.

Over half our workforce are women. More than 40 percent of the middle managers are female, and more than one-third of the executives are, as well. Those are outstanding numbers, and I’m very proud of our female leadership team.

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Jane Sun is the CEO of Ctrip. This interview was conducted by Daniel Zipser , a senior partner in McKinsey’s Shenzhen office.

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Ctrip: china’s most popular online travel agency (ota).

June 26, 2023

OTAs (Online Travel Agencies) have established themselves in the Chinese outbound tourism market as the preferred choice for Chinese tourists when booking flights and accommodation for their trip . Ctrip is the most well-known, being the OTA of choice for Chinese tourists, with more than a third of sales, accounting for 36.3%, according to data from Turespaña .

Because of this and other data that we will examine in this article, getting acquainted with Ctrip will give you an advantage over your competitors in the Chinese outbound tourism market .

Finally, we will briefly comment on other prominent Chinese travel sites that also play a vital role in Chinese tourism.

Having a thorough knowledge of Ctrip will give you a huge advantage over your competitors in the Chinese tourism market, the most promising market

1. What is Ctrip?

Ctrip is an OTA that provides accommodation booking, transportation, tours and corporate travel management . It was founded in 1999 by Trip.com Group Limited , along with other brands such as Qunar , which will be discussed later.

Ctrip was consolidated in the NASDAQ index in 2003 , and since its creation it has been widely recognized for its extensive research into the efficiency of its employees, reducing costs substantially and positioning itself as the most used OTA by Chinese tourists .

1.1 Features of Ctrip

Ctrip is one of the most multifunctional platforms in the Chinese tourism market , catering to all users’ needs and providing a variety of functions. The main functions of Ctrip are:

Searching and booking the trips and destinations

The travel market is Ctrip’s core business. The app allows you to select a location, search for any tool and check notifications .

It also features travel and attraction guides, entertainment and forums, with hotel, flight and other travel booking options being the most used , which is key if your goal is to attract Chinese customers to your business . Check more on how to prepare hotels for Chinese tourists .

Customization and itinerary planning

Another key feature Ctrip offers is the ability to add air or train tickets and hotel reservations to your personalized trip . You can access all relevant information, matching the dates to your calendar.

Ctrip is one of the most multifunctional Chinese platforms in the Chinese travel market, catering to all users' needs in a fast, engaging and professional way, aspects that are highly valued by Chinese tourists

Publishing travel-related content

In addition to all these essential aspects of planning a trip, Ctrip also includes the option to follow, consume and post travel content , although, since this is not the primary function, it would not achieve the same reach as on other platforms such as Weibo . 

Account editing

This comprehensive tool also allows users to view and edit their profile information , saved items or browsing history. You will be able to view your upcoming trips, bookings, supported or pending payments and a host of other useful features .

Customer service

Finally, Ctrip has a dedicated customer service section, providing 24/7 support for its customers all over the world. This shows great commitment and professionalism , which is why this tool is so widely used by Chinese tourists.

2. Why is Ctrip so popular among Chinese tourists?

Unlike in Western countries , users almost always use the computer for booking. However, i n China, 25% of users complete their bookings via cell phone, and 97% of Chinese tourists purchase mobile data plans for their trips , according to Tecnohotel.

In China, 25% of users complete their bookings via cell phone, and 97% of Chinese tourists purchase mobile data plans for their trips abroad

Herein lies the importance of Ctrip, as its mobile app, called Trip.com, has been downloaded more than 1 billion times , providing the opportunity to book around 800,000 hotels in more than 300 cities, which demonstrates the critical importance of having a presence on this platform .

In addition, Chinese tourists attach vital importance to speed in planning their trips , and Ctrip stated that it answers around 95% of travelers’ queries in less than 20 seconds , according to China Travelnews, and has travel specialists among its customer service staff. 

3. Ctrip’s continued growth

In recent years, the average income of the Chinese population has risen , a major influence on the boom in international travel. According to data from the Tecnohotel study, China has been the leading tourism market since 2012 , and forecasts indicate that it will soon be the largest source of international travelers in the world.

China has been the main tourist market since 2012, and will soon be the largest source of international travelers in the world

This increase has meant an exponential growth of Ctrip, which in the first quarter earned net profits of $170 million , 19 times more than those obtained in the same months of 2017, and these figures are multiplying year after year (Source: China Travelnews).

4. Importance of the presence of hotels on Ctrip

Taking all this information into account, the presence of foreign hotels on Ctrip is essential . The largest and most favored Chinese OTA cannot go unnoticed by hoteliers interested in the Chinese outbound tourism market.

As Ctrip controls almost half of the Chinese tourism market and is in a continuous and exponential state of growth, hoteliers have to take advantage of the potential of this tool to reach the growing number of Chinese tourists. 

Moreover, according to data from the World Tourism Organization (UNWTO) , Chinese travelers invested more than $260 billion in their trips in 2016 , constituting more than one-fifth of all global tourism spending, with E urope being one of their preferred destinations .

Considering the usage and rise of Ctrip by Chinese tourists, their preferred destinations and their preferences, hotels outside China should definitely establish an effective and reliable presence on this app if their goal is to capture the best customers , Chinese tourists. 

Chinese travelers spent more than $260 billion on their trips in 2016, making up more than one-fifth of all global tourism spending, with Europe being one of their preferred destinations.

5. How to register your business on Ctrip

In order to have a presence in the Chinese outbound tourism market, and more specifically, on Ctrip, it is necessary to understand the process and requirements for registering your business on this platform . 

To register on Ctrip you have to follow a few simple steps :

• Go to the website : on the website , click on the “Register” button in the upper right corner.
• Complete the registration form : you will need your personal information such as name, email and password.
• Verify your email : when you fill out the registration form, you will receive an email from Ctrip with a verification link. Click on it to verify your email address and activate your account. 
• Edit your profile : complete your profile by adding contact information, passport or other relevant information. 
• Your Ctrip account is now ready!

Requirements

In order to register your business and be able to advertise it legally, you need to meet some requirements to be approved on Ctrip . First, you will need the following basic documentation :

• Proof of hotel ownership or lease agreement .
• Business registration or license .
• Photo ID of the hotel owner or manager.
• High resolution photographs of your property. In addition, provide as much detail about your establishment as possible .
• Establish pricing and availability .

These are common prerequisites, however, depending on the industry or company other documents may be required .

In order to have a presence in the Chinese outbound tourism market, and more specifically, on Ctrip, you need to know the process and requirements for registering your business.

6. Other travel platforms used by Chinese tourists

Ctrip is not the only known OTA for Chinese tourists, there are other popular OTAs in China that also have a large market and usage rate among Chinese travelers.

Fliggy is an online travel platform which offers exclusive experiences to travelers , having made deals with partners such as the Louvre Museum or Disneyland. It belongs to Alibaba Group , which brings together more than 400 airlines and travel agents, more than 8,000 destinations and more than 600,000 hotels and accommodations, according to Hosteltur data .

Qunar is a Beijing-based Chinese OTA, founded in 2005, which has grown tremendously thanks to investments such as Baidu ‘s in 2013. Qunar is one of Ctrip’s direct rivals , and aims to provide Chinese travelers with complete and accurate travel information , offering real-time searches.

Ctrip is not the only OTA for Chinese tourists, there are others that also have a large market and usage rate among Chinese travelers.

7. Conclusions

As we have seen, the importance of OTAs in China , especially Ctrip, is vital for the Chinese outbound tourism market . Therefore, it should be essential in the strategic plan of any hotel outside of China , since they could be tapping into the best and most promising tourism market in the world, the Chinese market.

To this end, collaborating with an OTA in China can be decisive and of great help for any hotelier wanting to penetrate this market. InfluChina offers a solution, we are a s ocial media agency in China that is dedicated to promoting businesses with tourist affluence in Chinese social networks through influencer marketing in China .

Frequently Asked Questions about Ctrip

Below we will address the most frequently asked questions about Ctrip and the Chinese outbound tourism market .

What is Ctrip?

Ctrip is an OTA that provides accommodation booking, transportation, tours and corporate travel management.

What is the most used platform for Chinese tourists to plan their trip?

Ctrip, as it is the most used OTA by Chinese tourists when planning their trip, covering more than a third of sales.

Does Ctrip have a presence outside of China?

Yes, this Chinese travel site offers its services all over the world, including hotels, flights, tours and more all over Europe.

Is Booking.com or Ctrip better?

Although they do use Booking, it is essential for the Chinese to use Chinese OTAs for their travel planning, and they use them more than Booking, especially Ctrip.

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The Online Travel Agency (OTA) Giants in China 2019

With a thriving economy and a population well over 1 billion, China’s Online Travel Agency market is unsurprisingly one of the largest in the world. But just how big is the Chinese OTA market and where should businesses look for the best return on their marketing investment given a blossoming travel industry? Let’s take a look.

China has led the world’s tourism market for close to a decade. The Chinese OTA market was valued at $44.7 billion in 2018, only behind the United States at $77.1 billion. However, the Chinese travel industry is both complex and nuanced, unlike prevails in other countries, and it’s not hard to see why. While a few giants lead the tourism industry, there’s no monopoly of any sort, thus giving rise to a dynamic travel ecosystem and ensuring that consumers have plenty of options when planning their itinerary.

Sure, Ctrip easily dominates the Chinese OTA market, but there’s no shortage of competitors fighting for the travel pie. A ctcnn.com data shows that Ctrip enjoyed over 24% of the market share in 2014, with Tuniu in second at 11.7%, followed by Mafengwo at 3%. However, the “Other” category of small players drove more than 50% of the market. Citing strong competitors, and in a bid to expand its dominance, Ctrip soon acquired Qunar and eLong .

But things have since changed. In 2018, the OTA market was a mix of many players large and small. Ctrip’s competitors came from an unlikely industry, with Alibaba’s online travel marketplace Fliggy specifically leading the charge.  Alibaba reworked Alitrip and Taoboa Travel into Fliggy , building a more formidable outfit that had since grown to become a key player in China’s OTA market. Fliggy’s rise has coincided with a shakeup in China’s OTA market structure. And while Ctrip remains popular, its competitor worries are not limited to Fliggy.  Meituan Travel   is another giant making a strong push to check Ctrip’s OTA popularity.

Today, a look at the Chinese OTA market shows a more robust blend of competitors, which has widened consumer options and opened more channels for tourism companies. In 2018, Ctrip led the OTA industry with 36.6% of the market share. Qunar was behind at 16.5%, closely followed by Fliggy’s 14.3%. Meituan and Tuniu each enjoyed 3.4%, with a fusion of other small players controlling 25.8% of the market share, down from more than 50% in 2014.

As competition heats up in the tourism industry, it’s also noteworthy that Ctrip’s dominance may not take a downward turn anytime soon, thanks to the company’s control of its closest competitor – Qunar. Still, the combined threat of Fliggy and Meituan, both well-funded outfits, cannot be ignored as the OTA market matures heading into the future.

OTA Trends in 2019

The OTA market in China is witnessing unprecedented gains, due in part to increasing consumer spend, more outbound trips and a growing number of businesses offering services to this exclusive group of high spending travellers. Fliggy and Meituan Travel are steadily gaining momentum, but Ctrip has successfully weathered the storm so far. With many tourist brands opening shop on Fliggy and the tourism market recording consistent gains, the Chinese OTA market is expected to mature even stronger in the coming years.

The Changing OTA landscape could see more entrants, further disrupting the market share and checking Ctrip’s dominance. This may particularly be important in the “other” group of OTA outfits comprising niche travel service providers. Ctrip has made efforts to stabilize growth and consolidate its position in the Chinese market and abroad. As part of expansion plans, Ctrip franchises in China are expected to number more than 8,000 by the end of 2019. No other Chinese OTA comes close. Ctrip also rebranded its mobile app as trip.com, a move that attracted more than 1 billion downloads. With the Ctrip app, travellers can make bookings and monitor flights on the go. The trip.com app is also available in English, Chinese, and seven other languages, which partly explains its massive popularity among travellers.

Conclusion 

According to an estimate, Chinese tourists would be parting with more than $300 billion in tourism spend by 2020. As the growth of China’s OTA market parallels an increase in consumer spend, businesses are sure to profit from this huge market. This is especially true for tourism destinations in Asian countries, the top region for most Chinese outbound tourists. Businesses looking to tap into this big market would benefit from establishing a strong online presence. Thus, a well-thought  online advertising strategy tailored to Chinese consumers  will come in handy. While Ctrip continues to dominate the OTA market, new entrants and existing competitors are sure to provide the right challenge for a fluid tourism industry. Fliggy and Meituan Travel are especially strong contenders, and with many other OTAs focusing on growing niche traveling services, the future only looks brighter for the Chinese OTA landscape.

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A to Z of Chinese Online Platforms for Travel

We’ve created a glossary to the must-know otas, social media, and other platforms you need to know to understand china’s online travel market – from alipay to zuzuche..

The Chinese online landscape is totally different to that in the West, and this includes apps and websites used to research, book, navigate, and share travel experiences. We’ve created a glossary to the must-know OTAs, social media, and other platforms you need to know to understand China’s online travel market.

We’ll keep adding to and updating this glossary, and please get in touch if you think we’ve missed anything!

Alibaba: One of China’s “internet giants,” comprising e-commerce platforms Taobao and Tmall; travel marketplace Fliggy; and leading mobile payment provider Alipay.

Alipay: Launched in 2004 as a payment method for e-commerce site Taobao, this is the Chinese mobile payment platform with the biggest market share (Around 55%), accepted in more than 55 countries. Users pay for goods and services by scanning a QR code in the Alipay app, which also provides nearby business information and push notification marketing. Learn more about Chinese mobile payments

Baidu: China’s leading search engine, and another one of the three Chinese “internet giants.” Baidu’s popularity and revenue have declined recently, as new competitors emerge and Chinese consumers turn to in-app searches.

Bilibili: A video-sharing platform that also offers live streaming, as well as subtitling and commentary functions for videos.

ByteDance: An up-and-coming internet company. The most well-known platforms include news-reading app and website Jinri Toutiao (“Today’s Headline”), short-video platform Douyin, and its international version, TikTok.

CTA: China Travel Academy is a WeChat-enabled online training platform developed in 2015 by Dragon Trail Interactive to train Chinese travel agents. It has been used by more than 20 international travel destinations and companies. Learn more about CTA

CTA Live: Launched in 2018, this online webinar platform is a complement to China Travel Academy (CTA). It allows international travel brands to deliver live training to Chinese travel agents through WeChat. The platform supports video and slide sharing, and interactive Q&A, and recorded sessions are available for travel agents to play back any time. Learn more about CTA Live

Ctrip: Officially known as the Trip.com Group since late 2019, this is China’s largest OTA (online travel agency), and the second-largest OTA in the world.

Dianping: An online review platform that’s especially popular in China for restaurants, but includes all kinds of venues. It has become increasingly international in recent years, and the website and/or app can be used to find Chinese-language information and reviews for restaurants, attractions, hotels, and other businesses in cities around the world. The full Chinese name is Dazhong Dianping.

Douban: A well-established culture-focused online forum. Content includes reviews and discussions of books, movies, and music, but some users share travel experiences as well.

Douyin: A short-video and live streaming platform that is the Chinese – and original – version of TikTok. Douyin has taken off in recent years, and allows videos of up to one minute. Establishing an official account or broadcasting live streams from overseas are both difficult to do. Please note that Douyin and TikTok are not the same thing, even though they have the same logo and interface – videos posted on TikTok are not visible to Douyin users, and vice versa. Learn more about Douyin

Douyu: One of China’s 200+ live streaming platform, particularly popular with younger users. Learn more about live streaming for tourism

eLong: Founded in 1999, this OTA was once a rival to Ctrip. Between 2004 and 2015, it was owned partially by Expedia. It is now partly owned by both Ctrip and Tencent, and merged with OTA Tongcheng in 2018. Learn more about the history of Chinese OTAs

Fliggy: The travel arm of Chinese internet giant Alibaba. It is more of a “travel marketplace” than a traditional OTA, with travel brands, such as airlines and hotels, running their own “shops,” in the style of an e-commerce platform.

Jinri Toutiao: China’s most prominent news reading app, developed by ByteDance. Today’s Headline, or Jinri Toutiao, allows users to select specific people, topics, and news sources to create a customized list of headlines to scan.

Kuaishou: China’s second-most popular short video platform after Douyin, with 341 million monthly active users as of June 2019. The app is particularly popular with younger users in lower-tier cities.

Lvmama: A long-standing Chinese OTA.

Meituan-Dianping: Another rising internet company in China, comprising a variety of different apps and services, including food delivery, cinema ticket booking, and review platform Dazhong Dianping. Meituan Travel has become China’s leading platform for hotel bookings and is especially popular with younger users, but the focus is still on domestic travel.

Miaopai: A short video app integrated into Sina Weibo.

Mafengwo: A travel review website popular with millennial FITs, providing city and destination pages, venue listings and reviews, travel diaries, a Q&A forum, self-driving route recommendations, and a live streaming platform.

Oasis: Known as Lüzhou in Chinese, this is Sina Weibo’s answer to Instagram, an aspirational photo-sharing app that’s integrated into Weibo.

QQ: Tencent’s original instant messaging platform, before WeChat was launched. Rather than fading into obscurity like AIM or ICQ, QQ is still used in China and has seen a revival among younger generations. It is used primarily for chatting with friends and for transferring large files.

Qunar: China’s second-largest OTA. It’s partially owned by Ctrip, and focuses slightly more on domestic and discount travel.

Qyer: Founded by Chinese students and backpackers in Germany in 2004 to find travel companions and share tips, this travel review website now has 88 million users, with a young demographic, and a number of features, including reviews, travel diaries, a forum, professionally written guidebooks, and some OTA services, offered in partnership with Booking.com.

Tencent: China’s first “internet giant,” founded in 1998 (Alibaba was founded in 1999, and Baidu in 2000). Parent company of QQ and WeChat.

Tuniu: A Chinese OTA with a long history and investment from both Ctrip and Tencent.

Vue Vlog: A video-focused social media platform, with built-in video editing functions.

WeChat: China’s leading social media platform and mobile app, with more than 1.2 billion monthly active users as of Q1 2020. Nicknamed the “Swiss Army Knife app” because of its wide range of functions, including chat, voice and video calls, social sharing on WeChat Moments, official accounts, WeChat Pay mobile payments, utilities payments, travel booking, WeChat mini-programs – light apps within the WeChat interface, and more. WeChat is a vital platform for work communications in China, as well as personal ones. Learn more about WeChat

Weibo: A micro-blogging platform that’s in some ways similar to Twitter in its layout, but allows for more photos and text, with a larger and younger user base than Twitter, and a higher market value. Owned by the Sina internet company, Weibo is especially popular with influencers and for following celebrities and luxury brands. Learn more about Weibo for tourism marketing

Xiaohongshu: Also known as Little Red Book, or RED, this aspirational photo sharing app was originally focused on shopping tips and e-commerce, but has become more of a lifestyle platform, including travel. It’s especially popular with affluent young women in first-tier cities. Learn more about Xiaohongshu

Youku: China’s version of YouTube, this video platform includes longer videos, with streaming services and a focus on professionally produced content.

Zhihu: A Q&A platform similar to Quora. Brands can open their own accounts and use Zhihu for marketing activities, or to raise awareness and share knowledge.

Zuzuche: China’s leading online car rental company. Learn more about Chinese self-driving tourism

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Unique online dynamics in China's travel market

China's online distribution has matured faster than any travel market in the world. In 2015, just 30% of travel was sold online. In 2020, that figure reached 61%. Online bookings stood at $95.7 billion in 2019, and the online channel took a smaller hit from the pandemic compared to travel overall. According to Phocuswright's latest travel research report China Travel Market Report 2020-2024 , suppliers and intermediaries place a heavy emphasis on mobile channels, and a robust and fast-moving landscape for social media and mobile commerce keep all players engaged with new marketing platforms and looking out for rising competition.

Mobile bookings - especially but not exclusively in the rail sector - have played such a big role that China's story is truly one of an offline-to-mobile leap. Online penetration is expected to continue to grow, but at a much slower rate than it did when China was still playing catch-up with mature online markets.

China is unique among the world's travel markets in that Google plays almost no role in travel discovery and shopping. The search engine is blocked, and its local clone, Baidu, does not serve as an equivalent. Instead, social or commercial apps and, increasingly, apps that combine social and commercial with entertainment, are the gateways to the internet, including travel inspiration and booking. Ctrip aims to be the superapp of travel, offering a much wider variety of travel-related products than OTAs like Expedia and Booking.com. In addition to the air, hotel, car rental, and rail categories which Phocuswright includes in its travel market sizing, Ctrip sells products including airport pickup and attraction tickets. Its app also offers location-sensitive restaurant and shopping recommendations, and hosts video streaming for travel inspiration, deal promotion and in-destination content. Its biggest full-fledged OTA competitor - Alibaba-owned Fliggy - offers a similar interface but with less travel-specific content.

Considering OTAs' considerable advantages in customer acquisition, Chinese suppliers' 44% share of 2020 online travel bookings is impressive. Most of this comes from two segments: air and rail. OTAs dominate the hotel space. And intermediary share is expected to increase during the recovery, as suppliers use them to amplify their promotions.

China Travel Market Report 2020-2024 provides an overview of the China travel market, including key developments, market characteristics, distribution trends and major players in each segment. Download it here .

Also in this series: China Travel Market Report 2020-2024: By the Numbers

Related: 5 numbers to remember about the China travel market in 1 minute 5 charts in 3 minutes: APAC region

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More Research Insights

China Online Travel Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Report Covers China Travel Market Size and is Segmented by Service Type (Accommodation Booking, Travel Tickets Booking, Holiday Package Booking, and Other Services), Mode of Booking (Direct Booking and Travel Agents), and Booking Platform (Desktop, Mobile/Tablet). The market size and forecasts for the China online travel market are provided in terms of value (USD million) for all the above segments.

• China Online Travel Market Size

Need a report that reflects how COVID-19 has impacted this market and its growth?

China Online Travel Market Analysis

The Online Travel Market in China Market size in terms of transaction value is expected to grow from USD 91.21 billion in 2024 to USD 185.45 billion by 2029, at a CAGR of 15.25% during the forecast period (2024-2029).

The growing interest of excursionists for further trips has been the major factor that has been driving online trip requests in China during the review period. Inbound tourism has been offering a major share of the request owing to the growing number of youths and middle-aged people in the country who are largely interested in trip and sightseer conditioning. The advanced share of inbound tourism is the primary factor that helped the request to expand further in 2020 when the whole world was struck by the COVID- 19 pandemic, which redounded the check of transnational borders for a longer time.

Demand for long passages, which include at least five days of holidaying in the destination, is gaining further popularity in the nation, and at the same time, short passages, which last for 2-3 days, are inversely popular in the country. The growing internet application in the country is helping the market study to expand quickly in China. The drivers are fastening on attracting further guests by adding expenditure on marketing conditioning, which includes running social juggernauts. With the query clouded due to the pandemic, the demand for inbound tourism is anticipated to help the market to expand further during the original times of the cast period.

• China Online Travel Market Trends

This section covers the major market trends shaping the China Online Travel Market according to our research experts:

Increasing Internet Penetration in China is Helping in Market Expansion

According to the statistics, the number of internet users in China rose to 989 million as of December 2020, which was up by 85.4 million from March 2020. The COVID-19 pandemic motivated customers to go online for the majority of purposes. The pandemic and the resultant closure of physical stores for a limited time drove customers to book their travel online, thus helping the market studied to grow further in the country. Though the market recorded the highest figures during December 2018, with 49.5% of customers utilizing the services, it also recorded fluctuations in the total transactions owing to the uncertainty clouded due to the US-China trade war and the internal situations. However, as of the end of 2020, the penetration rate of online travel booking figured at 34.6%, with 342.44 million internet users having used the services.

Tourism Sector Growth is Driving the Market

China's macro-economy is running smoothly, and the per capita disposable income is growing steadily. With the changes in people's consumption concepts and consumption structure, the demand for tourism also increased dramatically. According to the statistics released by the Ministry of Culture and Tourism, in 2020, amid the impact of the COVID-19 pandemic, China saw approximately 2.88 billion domestic tourist trips, which is a 52.1% Y-o-Y slump. The status of the industry has continued to strengthen. With the rapid growth of tourism industry revenue and the continuous increase of online travel penetration, China's online travel industry market has also proliferated. The number of tourists traveling to and from major tourist destinations like Guangdong, Henan, Jiangsu, Shanghai, Chongqing, and Beijing exceeded or almost reached the levels seen during the 2019 Spring Festival.

China Online Travel Industry Overview

The online travel market in China is expected to be consolidated with Ctrip, Qunar, and Fliggy being significant companies. Domestic competition is expected to increase further. In addition, the growing international interest is anticipated to make the market more competitive.

China Online Travel Market Leaders

Tongcheng-Elong Holdings Limited

Meituan-Dianping

*Disclaimer: Major Players sorted in no particular order

China Online Travel Market News

• February 2022: CWT launched myCWT, a flagship platform in China aimed at simplifying business travel for companies and employees. CWT is a global B2B4E travel management specialist based in the United States. The myCWT platform offers extensive international and domestic travel content, including rail, flights, hotels, and ground transportation.
• July 2021: Trip.com, a rapidly growing global online travel agency, announced that it was the first OTA to offer Eurail and Interrail Train Passes, which are available via the Trip.com app. The passes were initially on sale in all English and German language regions and were said to become available across more countries and regions around the world later in the year.

China Online Travel Market Report - Table of Contents

1. INTRODUCTION

1.1 Study Assumptions and Market Definition

1.2 Scope of the Market

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMERY

4. MARKET INSIGHTS AND DYNAMICS

4.1 Market Overview

4.2 Market Drivers

4.3 Market Restraints

4.4 Market Opportunities

4.5 Technological Trends Influencing the Market

4.6 Porter's Five Forces Analysis

4.6.1 Threat of New Entrants

4.6.2 Bargaining Power of Buyers/Consumers

4.6.3 Bargaining Power of Suppliers

4.6.4 Threat of Substitute Products

4.6.5 Intensity of Competitive Rivalry

4.7 Impact of COVID-19 on the Market

5. MARKET SEGMENTATION

5.1 By Service Type

5.1.1 Accommodation Booking

5.1.2 Travel Tickets Booking

5.1.3 Holiday Package Booking

5.1.4 Other Services

5.2 By Mode of Booking

5.2.1 Direct Booking

5.2.2 Travel Agents

5.3 By Platform

5.3.1 Desktop

5.3.2 Mobile/Tablet

6. COMPETITIVE LANDSCAPE

6.1 Market Concentration Overview

6.2 Company Profiles

6.2.1 Trip.com Group Ltd

6.2.2 Fliggy

6.2.3 Qunar

6.2.4 Meituan Dianping

6.2.5 Tuniu

6.2.6 LY.com

6.2.7 Lvmama

6.2.8 eLong

6.2.9 Didi Chuxing

6.2.10 Mafengwo

6.2.11 Airbnb*

• *List Not Exhaustive

7. FUTURE OF THE MARKET

8. DISCLAIMER

China Online Travel Industry Segmentation

Travel e-commerce websites and review websites are part of the Online Travel business. The travel e-commerce website offers advice on various accommodations, locations, and activities, as well as information on how to get to them. To attract travelers, most governments and states have their own travel websites.

 A complete background analysis of the online travel market in China, which includes an assessment of the emerging trends by segments, significant changes in market dynamics, and a market overview, is covered in the report. The online travel market in China is segmented by service type (accommodation booking, travel tickets booking, holiday package booking, and other services), mode of booking (direct booking and travel agents), and booking platform (desktop, mobile/tablet). The report offers market size and forecasts for the online travel market in China in value (USD million) for all the above segments.

China Online Travel Market Research FAQs

How big is the china online travel market.

The China Online Travel Market size is expected to reach USD 91.21 billion in 2024 and grow at a CAGR of 15.25% to reach USD 185.45 billion by 2029.

What is the current China Online Travel Market size?

In 2024, the China Online Travel Market size is expected to reach USD 91.21 billion.

Who are the key players in China Online Travel Market?

Ctrip, Qunar.com, Tongcheng-Elong Holdings Limited, Tuniu.com and Meituan-Dianping are the major companies operating in the China Online Travel Market.

What years does this China Online Travel Market cover, and what was the market size in 2023?

In 2023, the China Online Travel Market size was estimated at USD 79.14 billion. The report covers the China Online Travel Market historical market size for years: 2020, 2021, 2022 and 2023. The report also forecasts the China Online Travel Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

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China Online Travel Industry Report

Statistics for the 2024 China Online Travel market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. China Online Travel analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

China Online Travel Market Report Snapshots

• China Online Travel Market Share
• China Online Travel Companies

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ChinaWhisper

The 10 Best China Travel Agencies

Whether you are visiting mainland China for the first or the umpteenth time, you will need the services of China travel agencies. You realize that this is a humongous country, with so many tourist attractions . Without a good tour agency organizing your itinerary for you, you may actually miss more than you will see. Thus, whether you are looking for a group or an independent tour of China, let one of the 10 travel agents for China that we will discuss here help you.

It is best to look online for the best travel agency. The reason for this is that you will want to plan for your travel days in advance. From making accommodation arrangements to booking flights , trains and buses to various destinations, a travel agent will literally do all the footwork for you.

You will enjoy yourself much better in a new country when you have someone taking care of the details of the itinerary for you.

1.  Trip.Com

Hop onto the homepage of Trip.Com and you will see that there is always a good deal going down. Trip.com brings you travel packages to China from many dealers. One thing that many travelers to China appreciate on this website is that it is a one-stop for everything that you would need to travel to China.

From flights, plane tickets, hotels, car rentals  and so on, any tenet of traveling that you can think about is offered on this website. That they bring deals from many companies ensures that they bring some of the most competitive deals around.

We can say this is one of the best China travel companies because of their fantastic search engine. Just click one tab and it will bring you almost all the information that you need. For example, if you click the hotels tab, it will bring you a selection of major cities.

You can choose the city that you are traveling to, choose the date of travel on the calendar and the number of people that you will be traveling with. Once you press the search button, you will be brought all the available hotels, their ratings and their prices. The same also happens when booking train and flight tickets.

They also have a few resources that you may find very helpful. For example, you should know about their cancellation policy, how you can choose the right train type and seat.

2. Travel China Guide

You can book train tickets through this company to any part of China. There is no one time when you will regret using them. If you check the reviews left by customers who have used this company on Tripadvisor, you will understand why it is one of the top China travel websites.

But even without reading reviews left by other users, you can check the website and see for yourself. First, it is so easy to navigate. You will find everything that you need on the homepage.

For China tours, you will most likely want to go to the tab marked China Tours. There, you will find everything about traveling to China. However, there is also information about traveling to other parts of Asia.

If you want to book flights or trains, you can just go to the tabs indicated as so. You will see all the trains heading to the major cities in China, dates and times of departure and arrival.

If you would like to join a small group tour and save money, Travel China Guide brings you that information. You will also find information regarding independent tours if you would like to arrange for one.

When reviews say that Travel China Guide is the one stop center for travel in China, it is because every word about that is true.

3. China Highlights

When you get to China or to any other country for the first time, you want to catch the highlights first. Granted, you will never see everything on the first trip but your hunger can be sated a bit if you see the highlights first. That is why the China Highlights is the best China Travel Agency for you, as they have experience spanning more than 20 years, and they know what every visitor should see in China.

Right there on the home page, you will see the most popular destination in China. No guesswork …  just go right into the heart of the matter here! But that is not all, because the website also has some very helpful articles about the best time of the year to visit different places in China.

They make many promises, as you will no doubt see when you get on the homepage, and we know that promises make travelers wary. However, what they say makes a lot of sense. For example, they say that they will take you to restaurants that are off the beaten path so that you can have an authentic Chinese experience. This means that you will not be tossed into one of the big hotels that remind you of home.

With money back guarantee for their packages, well, this is a good travel company. Besides, they have won several awards, including the TripAdvisor Certificate of Excellence.

From 1998, CITS has been giving both first and umpteenth time travelers to China an unparalleled experience in choosing the best tour packages, flights and the best sights. You will love their organization on the homepage. You can choose the kind of tour that you want to take easily.

First, they have a section for overall top ten tours in China, then they have a section of top tours in different cities as well as the world heritage sites. Since there are thousands of attractions in China, it is better to see the biggest ones on the first visit if you will stay only a short time. CITS makes it possible to see these and many more.

Sometimes, it is hard to find English speaking tour guides. While there are many who speak English, most of it is not comprehensive to westerners. All the guides that you will find on CITS speak English very well. When you want a 5-star tour arranged for you, you will be booked into the best hotels, restaurants, flights and trains.

Whether you want a group tour or independent tour, this travel agency will prepare everything for you. Right off their homepage, you will see their top tours so that you can choose what you want without wasting your time.

The best thing however is that you will get the opportunity to create a customized tour plan for yourself, down to the smallest detail.

5. China Odyssey Tours

Many things make China Odyssey Tours the best of many China travel websites. One of them is that this is the one-stop-center for everything that you need to know about traveling to China. When you get to their website, you will see just what we mean.

They are not like other travel agencies that try to sell you a package even when all that you are looking for is information. This company educates you on many fronts first, and then they help you choose the best package to meet your travel needs.

Get a tailor-made tour package, just for you. However, if you are for group tours, those too can be arranged for you. They will arrange your China travel to the last and smallest detail, and when you leave, you will have an authentic Chinese experience.

China Odyssey Tours offers different types of tour packages. Tour lengths are arranged from two days onward. Whether you have kids, are traveling alone or you are a senior, there is a tour package for you. You just have to tell one of the representatives what you need and they will customize a package for you.

One of the most popular tour packages from China Odyssey is the classic sightseeing one. This is customized with handpicked hotels, attractions and flexible schedules. A classic sightseeing tour is what you need to give you an authentic China experience.  

All inquiries via email are replied to within 24 hours.

6. Tour Beijing

Based in the city of Beijing, you can say that this travel agency is located right where you would love to start your tour of China. Whether you are traveling to China in spring, summer, winter or fall, these people can organize a good, customized tour package for you.

Whether you want to have a private tour in china, or you would be willing to join a small group, there are all types of packages. You may also choose to tour by coach, by train or even by car. Whatever your preference is, this China travel agency has everything that you may need.

With resources such as China top 10 places to guide you, Shanghai top places , Xian top places and other similar articles, you can choose what you need to include in your touring itinerary from the word go. Tour Beijing is not just a travel agency, but it also informs travelers on the attractions that most people miss when they visit China.

Sometimes, you just want to work with a credible our operator who will arrange your tour from scratch to completion. This means having them arrange for everything including airport transfer, dining, and traveling to various destinations.

It is very easy to book a China tour online with this website. All that you need to do is choose a tour, get a quote for the tour, make adjustments if any to the tour and once you are satisfied, just pay. Methods of payment include Alipay, PayPal, MasterCard, Visa, American Express and others.

7. Top China Travel

If this is your first time traveling to China, you want a tour itinerary that contains at least everything. However, you also want to see the most important things first. You will need a good China travel agency to help you create a proper itinerary. Whatever you do, the itinerary must include a cultural tour, for that is the only thing that is going to give you a firsthand impression of China.

This travel service has been recommended five years in a row by TripAdvisor. It is easy to see why. They reply to all inquiries within 24 hours, they customize China inbound travel packages to meet different needs. When you contract them to arrange your China tour for you, they will arrange for airport transfer, dining, hotels, flights, trains and even car hire if you need one.

Most of the time, Top China Travel offers discounts to customers. For example, you may find that an 11 day tour is being offered on a discount. The price reduces, but the package contents remains the same. However, even without a discount, you will still want to have Top China Travel arrange the our for you.

On their website, you will find more information about China, weather, different tour packages and many more, anything to get you started.

8. Into China Travel

With China attracting millions of visitors from other countries each year, with so many China Travel websites blooming up everywhere, it can be hard to choose the best one to arrange your tour for you. If you are traveling to China, you would like someone else to take the burden of putting the itinerary together while you take care of your travel arrangements.

This is where the Into China Travel company comes in. They will organise your tour for you. Whether you are only going to China for a short time or you would like to take more than a few weeks, they will have the right package ready, something that will enable you to see everything important.

Into China Travel will arrange Sichuan Tours, Yunnan, Tibet, Silk Road and Great Wall tours for you. Simply put, every important place in China, every place that is worth a visit is included in your itinerary.

In the FAQ section of the website, you will find that almost all of your questions have been anticipated and answered. You will also see the prices per person, price when you want to tour China in a group of two, three, four, five or even more. You will find that group rates are more affordable than personal rates.

You will also see the cancellation policy and the percentages charged for that. That way, you need to be very sure when cancelling so that you do not wait until the last day, in which case you would forfeit all the money that you had paid.

9. China Tour

There are different ways to tour China. It can be by river cruises, car tours, coach tours and even train tours. China is a vast country with thousands of things to see, some of them in the major cities and some hidden far away in the country. This is why you need the China Tour company to arrange a good itinerary for you, which will include the best of everything.

Straight from the homepage, they let you see the most popular tours so that you can choose what you want. From 8-day tours for people who are traveling in China for just a few days, to 15 tour days, there is something for everyone on this company.

Train booking in China can be quite a quagmire, and is always confusing for many foreigners. However, the best China travel websites always help you out. China Tour is going to help you with all train as well as flight bookings .

All guided tours are conducted by English speaking guides. Thus, you do not have to worry about communication barrier, although it is a good idea to know several words of greeting in the most popular languages, don’t fret if you cannot speak any local dialect.

Contrary to what many people think, traveling to China through a travel agency is actually more beneficial than doing all the leg work. Let China Tour do the hard job for you while you prepare to travel.

10. China Discovery

Would you like to discover China by high speed train, car, bus or through river cruises? Well, you are in good hands if you will let China Discovery arrange the itinerary for you. One thing that you will love about the representatives of this website is that they know what you want. You just want to catch all the highlights of the country in the time that you have dedicated to your travels.

When you travel to China, always start with the most popular places. For example, this China Travel agency will advise you to start your tour with the popular gateway cities and then take up other places.

All tours are customized to meet all of your needs. While we all love traveling to China, the truth is that we all have different travel needs. China travel companies can meet our specific needs and China Discovery offers such packages. You will get this through the one-on-one service offered by the pleasant representatives.

If you want value for money, China Discovery will give it to you. You can email them, they reply in less than 24 hours.

China is vast and it has so many places for you to see. That is why you need the best China travel companies to help you out. The ten we have reviewed here give the best value for money all the time, as you can see from reviews left by other people who have used them. Always ask for a customized tour if you can afford it because it allows you to handpick your own places, as compared to a group tour, which may not have enough flexibility.

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I am interested in visiting Beijing, Xian, and Shanghai in early September 2023. I would like to join a group tour. I would like information about the tour and the cost of the tour. Thankyou for your attention in matter.

I have a Phillipine girlfreind who works in China with a work visa. She wants to visit me here in US. Can you help with visa and airfare ?

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• Top 10 Online English Shopping Websites From China
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Top Tour Operators and Travel Agencies in China 2024/2025

Top Tour Operators and Travel Agencies in China. Below you will find 41 of the best tour operators and travel agencies in China offering in total 227 tours and holidays through-out China. Combined they have received 300 customer reviews and an average rating of 5 out of 5 stars. The top tour activities offered in China are: Sightseeing, attractions, culture and history, Adventure and sport & Wildlife, landscapes and nature.

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41 Tour Operators in China with 300 Reviews

Exodus Travels

• Address Grange Mills, Weir Road, London, England
• Response Rate 85%
• Response Time 1 hour

• Best-in-Class Top 5% of companies
• Excellent Service Top 10% of companies
• Superior Service Top 15% of companies

Top China Travel

• Address #18 Lushan Road, Xicheng Industrial Park, Guilin 541199, Guangxi, P.R. China, Guilin, China
• Response Rate 79%
• Response Time 2 hours

China Xian Tour

• Address 12th Floor, Block E, Wangzuo New Town, No. 35 Tangyan Road, Yanta District, Xian , China
• Response Rate 57%

On The Go Tours

• Address 3 Shortlands, 4th floor, Office 19, Hammersmith, England
• Response Rate 88%

Private Beijing Trips

• Address ROOM 1018, Block B, Langqin International Building, NO 168, Guangwai street, Xicheng district, Beijing, China
• Response Rate 95%
• Response Time 3 hours

Truly China Travel

• Address 3 / F, Kaining Qixing Hotel, 17 Lijiang Road, Qixing District, Guilin, China

G Adventures

• Address G Adventures Ltd, 60 Bastwick Street, London, England
• Response Rate 90%

World Expeditions

• Address 1B Osiers Road, Wandsworth, London, England
• Response Rate 82%

Shanghai Advisor Tour

• Address Rm530, Building 9, No466 Tianbao Rd, Hongkou District, Shanghai, China
• Response Rate 68%

• Address Picquet House, St Peter Port, Guernsey, London, England

Cycle Canton

• Address Happy Monk Restaurant, No. 29 Jianshe 5 Malu, Taojin, Yuexiu district, Guangzhou, China
• Response Rate 35%

• Address Soi Pridi Banomyong 26, Bangkok, Thailand
• Response Rate 53%

• Address 33 Kern Road, Toronto, Canada

Destination Services

• Address Edificio TUI, SM2, Calle Rita Levi, Parc Bit, Palma de Mallorca, Spain
• Response Rate 98%

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CCT builds on the success of Oscar Tours , a high-end French travel agency offering Chinese clients bespoke travel tours to Europe. CCT’s extended offer responds to a growing demand from travel professionals to develop the China market.

CCT was founded by Clément Duhamel, a graduate of the University of London’s School of Oriental and African Studies. He previously managed international cooperation projects at the French Embassy in Beijing and has 10 years’ experience working in China. He has an excellent level of Chinese, having achieved a maximum score of 6/6 on the HSK test. Clément also has a personal network of over 200 Chinese contacts in the tourist industry, including travel agencies, online travel agencies (OTAs), the media, influencers, guides, European hotels and luxury boutique managers with a Chinese client base.

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Numbers of Chinese traveling abroad  In 2000 : 10,5 million In 2018 : 149 million In 2030 : 400 million anticipated (Chinese tourists will at that point represent half of the industry’s growth worldwide)

Europe is the number one destination outside of Asia for Chinese travellers. 55% of Chinese tourists going to Europe visit France, while 37% go to Germany, 30% to Italy and 22% to the United Kingdom (source: European Travel Commission, 2019).

Spending  : In 2018, there was a total of $277 billion of overseas expenditure, significantly higher than that of Americans ($144.2 billion).

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Ukraine-Russia war latest: Fighting 'intensifies in eastern Ukraine as troops fall back'; UK estimates 450,000 Russian losses since war began

Gen Oleksandr Syrskyi says his troops have taken up new positions west of Berdychi, Semenivka and Novomykhailivka in order to conserve their forces while armed forces minister Leo Docherty tells the UK Defence Journal tens of thousands have deserted Russian's military since February 2022.

Sunday 28 April 2024 22:34, UK

• Fighting intensifies in eastern Ukraine as troops fall back
• UK minister estimates 450,000 Russian losses since war began
• Tajikistan citizens warned not to travel to Russia
• 'Well-provisioned' Ukrainian troops could prevent Russian advances
• Russia destroys 17 drones launched by Ukraine
• Explained : Why is Chasiv Yar the next target for Russia?
• Your questions answered: Will Ukraine launch another spring offensive?
• Listen to the Sky News Daily above and  tap here  to follow wherever you get your podcasts

That's all from our live coverage for tonight. For a reminder of today's updates, you can scroll back through this live blog. 

Volodymyr Zelenskyy has said Ukraine is still waiting for promised supplies from its allies, urging the international community to hurry up. 

In his nightly video address today, he said: "We are expecting those volumes and scope that can change the situation on the battlefield in Ukraine's interests." 

He also said he had spoken with US House minority leader Hakeem Jeffries, and had thanked Congress for passing the long-awaited aid package for Ukraine. 

"In my conversation with Mr Jeffries, I underscored that Patriot systems are needed, and as soon as possible," he said. 

Ukrainian forces are facing a worsening position in the east and are still awaiting the delivery of US weapons. 

Mr Zelenskyy has repeatedly called for more air defence systems to protect its citizens and infrastructure, particularly the Patriot systems. 

Russia will start restricting those called up for military service from leaving the country, according to news site Meduza. 

Electronic summonses will reportedly be sent out from 1 November.

Those who are called up will not be allowed to leave Russia, and they will face further restrictions if they do not go to a military registration and enlistment office within 20 days.

In that case, they will not be allowed to register to run a business, drive a car, take out loans, or conduct real estate transactions, Meduza said.

New satellite imagery appears to show damage at Russia's Kushchyovskaya military airbase in the Krasnodar region. 

Planet Labs shared images comparing how the base looked on 19 March compared with today. 

A source in Ukraine's security and defence forces earlier told Ukrainian media that Kyiv had launched drone strikes against the airbase and two oil refineries overnight. 

They told the Kyiv Independent the SBU and Ukraine's Defence Forces hit the airbase where "dozens of military aircraft, radars, and electronic warfare devices were stationed".

Earlier we brought you news of a Russian drone strike on the Black Sea city of Mykolaiv. 

The attack set a hotel ablaze and damaged energy infrastructure, Ukrainian officials said. 

Vitaliy Kim, the governor of the southern Mykolaiv region, said in an update the attack had "seriously damaged" the hotel.

The strike also damaged heat-generating infrastructure in the city.

There were no casualties, he said. 

A priest sprinkles holy water on believers holding willow branches during an Orthodox Palm Sunday service. 

The service is being held in Donetsk, in an area occupied by Russian forces. 

Russia gained full control of the city of Donetsk in October 2022, but the area has been a major site of fighting since 2014. 

The majority of people in Ukraine are Orthodox Christian, although they follow different branches. 

As we've been reporting, Russia has been pushing forward in Ukraine's eastern Donetsk region. 

Ukrainian military officials say their troops are falling back to new positions in at least three places along the frontlines. 

But they are facing public criticism about the transparency of their military updates. 

Ukrainian military blogger Myroshnykov and Ukraine's DeepState monitoring group, which updates daily changes in frontline positions, both say the updates have been unrealistic. 

DeepState shared a video on social media of a Russian soldier being killed in a drone strike in the village of Soloviove, arguing such footage was being used to mask a bigger picture. 

"You can watch with pleasure forever the video of a Russian [soldier] being torn to pieces, but nearby there is another location that requires attention: Muscovites calmly moving around the village, keeping it under control. 

"The [Ukrainian] Defence Forces inflict fire damage on them, and one can repeat at least a billion times that two-thirds of the village is under the control of the Ukrainian military, but the picture of reality is completely different." 

It appeared to be referring to a statement from Nazar Voloshyn, a spokesperson for Ukraine's military in the east, who also said the nearby village of Ocheretyne was still two-thirds controlled by Ukraine. 

However, DeepState says it believes Russian troops have been in control of the centre of Ocheretyne for at least three days. 

The site accused some military spokespersons of incompetence last week. 

Police have arrested a 57-year-old Russian on suspicion of murder following the killings yesterday evening, German news agency dpa reported. 

The two Ukrainians were 23 and 36 years old, and lived in the southern German county of Garmisch-Partenkirchen.

They were killed at a shopping centre in the village of Murnau in Upper Bavaria.

The names of the victims and suspect have not been released due to German privacy rules. 

It is not clear if the men knew each other. 

More than one million Ukrainian refugees fled to Germany following Russia's invasion of Ukraine in 2022. 

Donald Trump's stance on Ukraine is "not as black and white as some people think", the Polish foreign minister has said. 

The former US president, who is running for election again this year, has said he will not commit to providing Ukraine with defence assistance. 

Republicans aligned with Mr Trump were also the reason behind a six-month delay to aid for Ukraine. 

But foreign minister Radoslaw Sikorski said in an interview with the Axel Springer media company that Mr Trump had sent Ukraine anti-tank missiles before Russia's invasion "when others were not doing it". 

He was referring to Javelin anti-tank missiles supplied by the US in 2018. 

Mr Sikorski also said Mr Trump was "right in urging us all in Europe to spend more on defence".

He said he "did not hear any protests from Trump" once the $61bn aid package for Ukraine was approved. 

"So, I hope that candidate Trump has seen that this opposition to helping Ukraine is not actually popular in the United States, that it is harming his chances [to be re-elected]," he added.

Earlier we reported that a top Ukrainian general said troops had fallen back from three villages in the east of the country. 

We can now bring you more from Oleksandr Syrskyi, the chief of Ukraine's armed forces, about the situation on the ground.

Mr Syrskyi said the Donetsk region (in the east) remains one of the hottest sectors of the frontline as Russia continues its offensive.

He described the situation in the eastern cities of Pokrovsk and Kurakhove as "the most difficult one" now.

Russia is reportedly using up to four brigades (anywhere from an estimated 8,000 to 32,000 personnel) to conduct assault operations in the direction of both the cities, which lie west of Avdiivka, which was captured earlier this year. 

Mr Syrskyi said the situation is changing "dynamically" on the frontline as a result. 

Meanwhile, Mr Syrskyi said the situation in the south also remains "intense" as Russia tries to advance near the village of Krynky in Kherson.

It also wants to advance towards the villages of Robotyne and Verbove villages in Zaporizhzhia.

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