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The Ultimate List Of Tourism Slogans From Almost Every Country In The World

From aspirational to downright cringe-y, tourism slogans give us a glimpse of the country they represent. here's a full list..

By: Yagnoseni Das Published: Jan 20, 2023 08:00 AM UTC

Not many people need convincing to travel to exotic destinations across the world. Every country has something or the other to offer to its visitors—be it vast white beaches with an unending horizon of the blue ocean, tall mountains with extensive flora and fauna, or a brightly lit city bustling with an urban population. However, every country does its best to entice travellers to maintain its booming tourism industry.

Tourism sectors have an array of practised marketing efforts rolled up their sleeves and one of the many is to sum up an entire country in just a handful of words. Tourism slogans have become a trademark of a country. From aspirational to downright cringe-y, tourism slogans give us a glimpse of the country they represent. Here’s a list of tourism slogans from almost every country in the world.

Tourism slogans from Africa

Tourism is an important economic sector for any country in Africa. So, it is only natural that the tourism slogans here are enticing, too.

• Algeria – The Journey of the Heart
• Benin – Revealing Benin
• Botswana – Our ride, your destination
• Burundi – The ‘Eden’ in the Heart of Africa
• Cameroon – Africa in Miniature
• Chad – Oasis of the Sahel
• Djibouti – Djibeauty
• Egypt – Where it all begins
• Eswatini – A Royal Experience
• Ethiopia – Land of Origins
• The Gambia – The Smiling Coast of Africa
• Ghana – Amazing Ghana
• Kenya – Magical Kenya
• Lesotho – The Kingdom in the Sky
• Madagascar – Treasure Island
• Malawi – The Warm Heart of Africa
• Mali – An Authentic Africa
• Mozambique – Come to where it all started
• Namibia – Endless Horizons
• Nigeria – Heartbeat of Africa
• Rwanda – Remember – Unite- Renew
• Sao Tome & Principe – True Tranquility
• Senegal – Where Hospitality is Natural
• Seychelles – Another World
• Sierra Leone – Sieraously Surprising
• South Africa – Inspiring New Ways
• Tanzania – Unforgettable
• Tunisia – Inspiring Tunisia
• Uganda – You’re Welcome
• Zambia – Lets Escape
• Zimbabwe – A World of Wonders

Book Your Stay In South Africa

Tourism slogans from Asia

The largest continent in the world, Asia has plenty to offer to any traveller . With a plethora of countries spreading across the continent, the slogans are just as diverse, too.

• Bahrain – Ours. Yours. Bahrain
• Bangladesh – Beautiful Bangladesh
• Bhutan – Happiness is a Place
• Brunei Darussalam – Adobe of Peace
• Cambodia – Kingdom of Wonder
• Cyprus – Cyprus in your Heart
• Georgia – Emotions are Georgia
• India – Incredible India
• Indonesia – Wonderful Indonesia
• Israel – Land of Creation
• Japan – Endless Discovery
• Jordan – Set Forth on a Great Journey
• Kazakhstan – The World of Wonders
• Kyrgyzstan – So Much to Remember
• Laos – Simply Beautiful
• Lebanon – Live Love Lebanon
• Malaysia – Truly Asia
• The Maldives –The Sunny Side of Life
• Mongolia – Go Nomadic
• Myanmar – Be Enchanted
• Nepal – Lifetime Experience
• Oman – Beauty has an Address
• Pakistan – Land of Adventure and Nature
• The Philippines – It’s More Fun in the Philippines
• Qatar – Qurated for You
• Russia – The Whole World Within Russia
• Saudi Arabia – Saudi, a Kingdom That Inspires
• Singapore — Passion Made Possible
• South Korea – Imagine Your Korea
• Sri Lanka – Hello Again Sri Lanka
• Tajikistan – Fear the Friendship
• Thailand – Amazing Thailand, it Begins with People
• Turkey – Choose Your Memories
• United Arab Emirates – Seven Emirates One Destination
• Uzbekistan – Naturally Irresistible
• Vietnam – Timeless Charm

Book Your Stay In India

Tourism slogans from Europe

Europe has one of the most thriving tourism industries in the world. From Prague to Paris and Rome to Lisbon, Europe is filled with bucket-list destinations.

• Albania – Go your own way
• Austria – Feel the Spark
• Belarus – Hospitality Without Borders
• Belgium – The Place to be
• Bosnia and Herzegovina – The Heart Shaped and at your Fingertips
• Bulgaria – A Discovery to Share
• Croatia – Full of Life
• Czech Republic – Live your Dream
• Denmark – The Land of Everyday Wonder
• Estonia –Epic Estonia
• Finland – I wish I was in Finland
• France – Explore France
• Germany – Simply Inspiring
• Greece – Always Epic
• Hungary – Wow Hungary; Wellspring of Wonders
• Iceland – Come and be inspired by Iceland
• Ireland – Fill your heart with Ireland
• Italy – #treasureitaly
• Lithuania – Real is Beautiful
• Luxembourg – Daydream
• Macedonia – Macedonia Timeless
• Malta – More to Explore
• Moldova – Discover the Touristic Moldova
• Monaco – There is No Place Like Here
• Montenegro – Wild Beauty
• The Netherlands – This is: Netherlands
• Norway – Powered by Nature
• Poland – Move your Imagination
• Portugal – Can’t Skip Tomorrow
• Romania – Explore the Carpathian Gorden
• Serbia – See Serbia
• Slovakia —Travel to Slovakia, Good Idea
• Slovenia – I Feel SLOVEnia
• Spain – #spainindetail
• Sweden – Welcome to Sweden, when the time is right
• Switzerland – Get Natural
• Ukraine – Experience Ukraine
• United Kingdom – Escape the Everyday

Book Your Stay In Italy

Tourism slogans from Oceania

Oceania is filled with exotic landscapes. With the Fiji Islands , this continent is a favourite amongst travellers.

• Australia – Come Live Our PhilAUsophy
• Kiribati – For Travellers
• New Zealand – 100% Pure
• Papua New Guinea – A Million Different Journeys
• Samoa – Where Beautiful Just Happens
• Tonga – The True South Pacific
• Vanuatu – Answer the Call of Vanuatu

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Tourism slogans from the americas.

The Americas welcome a huge number of travellers from all around the world, thanks to its innumerable tourist spots.

• Antigua and Barbuda – The Beach is Just The Beginning
• Argentina – Beats to your rhythm
• The Bahamas – Fly Away
• Barbados – Love Barbados
• Belize – Discover How to Be
• Bolivia – Bolivia Awaits You
• Brazil – Visit and Love Us
• Canada – For Glowing Hearts
• Chile – Where the Impossible is Possible
• Colombia – The Most Welcoming Place
• Costa Rica – Essential Costa Rica
• Cuba – Breathe Cuba
• Dominica – The Nature Island
• Dominican Republic – Dominican Republic Has it All
• Ecuador – Be well in Ecuador
• EI Salvador – The 45-minute Country
• Guatemala – Heart of The Mayan World
• Guyana – South America Undiscovered
• Jamaica – Heartbeat of the World
• Nicaragua – Urica Original
• Panama – Panama Surprises
• Paraguay – You Have to Feel it
• Peru – Time To Take a Trip with Your Imagination
• Saint Kitts and Nevis – Follow your Heart
• Saint Lucia – Let Her Inspire You
• Suriname – A Colorful Experience
• Uruguay – Uruguay Natural
• USA – Visit the USA
• Venezuela – Venezuela is Your Destination

Book Your Stay In Mexico

Hero and feature image credit: Christine Roy and Markus Spiske on Unsplash

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Tourism Slogans for Every Country in the World: From Catchy to Cringeworthy

You guys — I have gone down a rabbit hole. 🤦🏻‍♀️ I started searching for country tourism slogans to include on a Country Quick Facts Infographic I am creating for my newly-designed country category pages (check out the test run for Colombia here !).

Before I knew it, I had compiled a comprehensive list of the tourism slogans for every country and territory in the world! So I decided to rank the Top 20 Best and Worst tourism slogans just for kicks. And I also threw in a few tourism logos while I was at it!

It was interesting to see what catchy (or not-so-catchy) taglines countries have come up with to lure tourists, especially since (at the time of this writing) US citizens are banned from all but a handful of these countries due to the coronavirus.

Some countries opted for the easy go-to of alliteration (“Brilliant Barbados”; “Beautiful Burundi”; “Pristine Paradise Palau”; “Timeless Tuvalu”) or assonance (“Epic Estonia”; “Incredible India”). Other countries got a little more creative (Djibouti: “Djibeauty”; Slovenia: “I feel sLOVEnia”; Ukraine: “It’s all about U”).

A few countries decided to make some bold claims (“Dominican Republic Has It All”; “All You Need Is Ecuador”; Honduras: “Everything Is Here”), while smaller, lesser-known countries opted to just tell you where they are located (Andorra: “The Pyrenean Country”; Bosnia & Herzegovina: “The Heart of SE Europe”).

Without further ado, here is my ranking (in alphabetical order) of the Top 20 Best and Worst Country Tourism Slogans. Let’s get the cringeworthy taglines out of the way first before moving onto the catchy ones….

Table of Contents

Worst Country Tourism Slogans

Armenia – Visit Armenia, It is Beautiful

Straight to the point but I feel like Armenia kind of mailed it in on this one.

Explore Armenia

Brazil – Visit and Love Us

Sounds a bit needy to me, Brazil.

Explore Brazil

Brunei Darussalam – Abode of Peace

Interesting slogan for a country known for its human rights violations…

Explore Brunei Darussalam

El Salvador – El Salvador: Impressive!

I guess this is a step up from their previous slogan “The 45-Minute Country” but still a bit lackluster.

Explore El Salvador

Finland – I Wish I Was in Finland

Putting the words in tourists’ mouths…

Explore Finland

Gibraltar (UK) – Time to be Enlightened

I’m pretty sure Gibraltar is all about a giant rock so I’m not sure what’s so enlightening?

Explore Gibraltar

Honduras – Everything is Here

Bold claim, Honduras.

Explore Honduras

Hungary – WOW Hungary

WOW is supposedly an acronym for Wellspring of Wonders but it really only works if you’re in the know. I kinda feel like they should just spell it out and skip the acronym altogether?

Explore Hungary

Indonesia – Wonderful Indonesia

I’m sure it is wonderful but I feel like they missed an opportunity for something more creative here…

Explore Indonesia

Iran – You Are Invited

Nice sentiment but are we really? At least for Americans, I’m not so sure how welcome we’d be.

Explore Iran

Jordan – Yes, It’s Jordan

Jordan’s getting a bit cocky here if you ask me…

Explore Jordan

Luxembourg – Live Your Unexpected Luxembourg

I’m not even sure what this means? I’ve been to Luxembourg and it is a beautiful but bland tiny speck of a country.

Explore Luxembourg

Montserrat (UK) – Come. We Have Time for You.

It’s actually so bad that it’s kind of good.

Explore Montserrat

The Netherlands – The Original Cool

I think I’m missing something. What does this even mean?

Explore The Netherlands

Paraguay – You Have to Feel It!

Feel what? A bit forward for a first date.

Explore Paraguay

Slovakia – Travel in Slovakia – Good Idea

I actually secretly love how cringeworthy this one is…

Explore Slovakia

Syria – Always Beautiful

Really, Syria? The decades of civil war might imply otherwise.

Explore Syria

Tunisia – I Feel Like Tunisia

What does this even mean?!

Explore Tunisia

United States – All Within Your Reach

America, you can do better. First of all, our country is huge. Second of all, I beg to differ based on the rampant racial and gender inequity coursing through our nation.

Explore the United States

Uruguay – Uruguay Natural

Huh? I don’t get it.

Explore Uruguay

Best Country Tourism Slogans

Anguilla (UK) – Tranquillity Wrapped in Blue

This conjures up an image of taking a nap on a beach, wrapped up in a beach towel, with not a care in the world.

Explore Anguilla

Antigua and Barbuda  – The Beach is Just the Beginning

I like both the alliteration and the implication that there’s so much more to this country than it belies on the surface.

Explore Antigua and Barbuda

Austria – Arrive and Revive

This just sounds so refreshing!

Explore Austria

Bhutan – Happiness is a Place

Bhutan measures Gross Domestic Happiness as a metric of success so I believe them…

Explore Bhutan

Cape Verde – No Stress

Sounds good to me!

Explore Cape Verde

Denmark – The Happiest Place on Earth

If you’ve got it, flaunt it.

Explore Denmark

Djibouti – Djibeauty

See what they did there? Love the catchphrase but you need to work on your logo, Djibouti.

Explore Djibouti

Faroe Islands (Denmark) – Unspoiled, Unexplored, Unbelievable

I’m all about the hidden gems so sign me up!

Explore Faroe Islands

Fiji – Where Happiness Finds You

Yes, please. 🙋🏻‍♀️

Explore Fiji

Kiribati – For Travellers

The implication is that Kiribati is for travelers, NOT tourists. And I like it.

Explore Kiribati

Montenegro – Wild Beauty

Something about this slogan just resonates with me.

Explore Montenegro

Morocco – Much Mor

Clever, Morocco.

Explore Morocco

Mozambique – Explore the Unexplored!

My kind of traveling!

Explore Mozambique

Nigeria – Good People, Great Nation

I just love the country pride and it actually really makes me want to visit.

Explore Nigeria

Oman – Beauty Has an Address

Since I list Oman as one of my favorite places I have visited, I can attest to the truth of this statement.

Explore Oman

Philippines – It’s More Fun in the Philippines

Enticing…I’d like to find out if this is true!

Explore Philippines

Tajikistan – Feel the Friendship

Sounds lovely, Tajikistan.

Explore Tajikistan

Timor-Leste – Explore the Undiscovered

Hidden gems are my jam. One day, Timor-Leste, one day.

Explore Timor-Leste

Ukraine – It’s All About U

I love both the play on words and the inviting sentiment here!

Explore Ukraine

Uzbekistan – Naturally Irresistible!

From the pictures I’ve seen, I’m dying to find out if I can’t resist the nature in Uzbekistan.

Explore Uzbekistan

Complete List of Tourism Slogans by Country

Afghanistan – N/A

Albania – Go Your Own Way

Algeria – Tourism for Everybody

American Samoa (US) – N/A

Angola – Country of the Future

Andorra – The Pyrenean Country

Antarctica – The White Continent

Argentina – Beats to Your Rhythm

Artsakh (Armenia) – A Hidden Treasure

Aruba (Netherlands) – One Happy Island

Australia – Come Live Australia’s PhilAUSophy

Azerbaijan – Take Another Look

Bahamas – Fly Away

Bahrain – Ours. Yours. Bahrain.

Bangladesh – Beautiful Bangladesh

Barbados – Brilliant Barbados

Belarus – Hospitality Without Borders

Belgium – The Place to Be

Belize – Belize is a Curious Place

Benin – N/A

Bermuda (UK) – So Much More

Bolivia – Bolivia Awaits You

Bonaire (Netherlands) – Once a Visitor Always a Friend

Bosnia and Herzegovina – The Heart of SE Europe

Botswana – Our Pride, Your Destination

Brazil – Brazil. Visit and Love Us

Bulgaria – A Discovery to Share

Burkina Faso – N/A

Burundi – Beautiful Burundi

Cabo Verde – No Stress

Cambodia – Kingdom of Wonder

Cameroon – Africa in Miniature

Canada – Keep Exploring

Cayman Islands (UK) – Dream in Cayman

Central African Republic – N/A

Chad – Oasis of the Sahel

Chile – Where the Impossible is Possible

China – Explore the World with Us

Colombia – Colombia is Magical Realism

Comoros – N/A

Congo, Democratic Republic of – N/A

Congo, Republic of – N/A

Cook Islands (New Zealand) – Love A Little Paradise

Costa Rica – Essential Costa Rica

Côte d’Ivoire – N/A

Croatia – Full of Life

Cuba – Autentica Cuba

Curaçao (Netherlands) – Curacao: Real. Different.

Cyprus – Cyprus in Your Heart

Czech Republic – Land of Stories

Dominica – The Nature Island

Dominican Republic – Dominican Republic Has It All

East Timor – Being First Has Its Rewards

Ecuador – All You Need is Ecuador

Egypt – Where It All Begins

England – Discover Your England

Equatorial Guinea – N/A

Eritrea – N/A

Estonia – Epic Estonia

Eswatini – A Royal Experience

Ethiopia – Land of Origins

Falkland Islands (UK) – Desire the Right

France – Rendez Vous en France

French Guiana (France) – N/A

French Polynesia (France) – Reconnect with the World

Gabon – N/A

Gambia – The Smiling Coast of Africa

Georgia – For the Best Moments of Your Life

Germany – Simply Inspiring

Ghana – Culture, Warmth, and Much More

Greece – Always in Season

Greenland (Denmark) – N/A

Grenada – Pure Grenada: The Spice of the Caribbean

Guadeloupe (France) – The French Caribbean Archipelago

Guam (US) – Where America’s Day Begins

Guatemala – Heart of the Mayan World

Guinea – N/A

Guinea-Bissau – N/A

Guyana – South America, Undiscovered

Haiti – Experience It!

Hong Kong (China) – Best of It All, It’s in Hong Kong

Iceland – Inspired by Iceland

India – Incredible India

Iraq – The Other Iraq (Kurdistan)

Ireland – Jump into Ireland

Israel – Land of Creation

Italy – Made in Italy

Jamaica – Heartbeat of the World

Japan – Endless Discovery

Kazakhstan – The Land of Wonders

Kenya – Magical Kenya

Kosovo – N/A

Kuwait – Pearl of the Gulf

Kyrgyzstan – So Much to Discover!

Lao People’s Democratic Republic (Laos) – Simply Beautiful

Latvia – Best Enjoyed Slowly

Lebanon – Passion for Living

Lesotho – The Kingdom in the Sky

Liberia – The Gateway for Tourism

Libya – N/A

Liechtenstein – Experience Princely Moments

Lithuania – Real is Beautiful

Macau (China) – The City of Dreams

Madagascar – A Genuine Island, A World Apart

Malawi – The Warm Heart of Africa

Malaysia – Truly Asia

Maldives – The Sunny Side of Life

Malta – Truly Mediterranean

Marshall Islands – N/A

Martinique (France) – There’s Only One Martinique

Mauritania – N/A

Mauritius – It’s a Pleasure

Mayotte (France) – N/A

Mexico – A World of Its Own

Micronesia (Federated States of) – Experience the Warmth

Moldova – Discover the Routes of Life

Monaco – For You

Mongolia – Nomadic by Nature

Myanmar – Myanmar, Be Enchanted

Namibia – Endless Horizons

Nauru – N/A

Nepal – Lifetime Experiences

Netherlands – The Original Cool

New Caledonia (France) – Pacific Heart

New Zealand – 100% Pure

Nicaragua – I Love You As You Are

Niger – N/A

Niue (New Zealand) – Nowhere Like Us

North Korea – N/A

North Macedonia – North Macedonia Timeless

Northern Mariana Islands (US) – N/A

Norway – Powered by Nature

Oman – Beauty Has An Address

Pakistan – It’s Beautiful, It’s Pakistan

Palau – Pristine Paradise Palau

Palestinian Territories – A Land of the Heart

Panama – Discovered by Nature

Papua New Guinea – A Million Different Journeys

Peru – Land of the Incas

Pitcairn Island (UK) – Come Explore

Poland – Move Your Imagination

Portugal – Europe’s West Coast

Puerto Rico (US) – Ready to Enchant You

Qatar – Qurated for You

Reunion Island (France) – The Ultimate Island

Romania – Explore the Carpathian Garden

Russian Federation – Reveal Your Own Russia

Rwanda – Discover the Land of a Thousand Hills

Saba (Netherlands) – The Unspoiled Queen of the Caribbean

Samoa – Beautiful Samoa

San Marino – San Marino For All

Sao Tome and Principe – N/A

Saudi Arabia – Experience to Discover

Scotland – A Spirit of Its Own

Senegal – N/A

Serbia – My Serbia

Seychelles – Another World

Sierra Leone – The Freedom to Explore

Singapore – Passion Made Possible

Slovenia – I Feel sLOVEnia

Solomon Islands – Solomon Is.

Somalia – N/A

South Africa – Inspiring New Ways

South Korea – Imagine Your Korea

South Sudan – N/A

Spain – #spainindetail

Sri Lanka – So Sri Lanka

St. Eustatius (Netherlands) – The Caribbean’s Hidden Treasure

St. Kitts and Nevis – Follow Your Heart

St. Lucia – Let Her Inspire You

St. Martin (France) / St. Maarten (Netherlands) – The Friendly Island

St. Vincent and the Grenadines – The Caribbean You’re Looking For

Sudan – N/A

Suriname – A Colorful Experience…Exotic Beyond Words

Sweden – N/A

Switzerland – Get Natural

Taiwan – The Heart of Asia

Tanzania – The Soul of Africa

Thailand – Amazing Thailand: It Begins with the People

Tibet (China) – Take a Trip to the Holy Land

Tonga – The True South Pacific

Trinidad and Tobago – Go Beyond Ordinary

Turkey – Be Our Guest

Turkmenistan – The Heart of the Great Silk Road

Turks and Caicos Islands (UK) – Beautiful by Nature

Tuvalu – Timeless Tuvalu

Uganda – The Pearl of Africa

United Arab Emirates – Discover All That’s Possible

United Kingdom – Home of Amazing Moments

United States of America – All Within Your Reach

Vanuatu – Discover What Matters

Vatican City – N/A

Venezuela – Venezuela is Your Destination!

Vietnam – Timeless Charm

Virgin Islands (UK) – Nature’s Little Secrets

Virgin Islands (US) – Visit To Be Inspired

Wales – #findyourepic

Wallis and Futuna Islands (France) – Islands of Hidden Treasures

Yemen – N/A

Zambia – Let’s Explore

Zimbabwe – A World of Wonders

Which tourism slogan makes you want to visit that country the most and why?

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About Laura

Laura is an avid traveler who aspires to live a life filled with adventure and a dash of luxury and hopes to inspire others to do the same. She seems to consistently be drawn to lesser-traveled hidden "pearls" and loves to give these under-the-radar places the credit they are due. Laura can often be found on the ski slopes in the winter and is obsessed with all activities involving water...and mac and cheese...and Golden Retrievers.

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The report provides market intelligence on international traveller demographics, behaviour, planning styles and perception of Uzbekistan. UNWTO commends the work carried out by Uzbektourism in cooperation with the Tashkent State University of Economics, the Samarkand Institute of Economics and Service, the Urgench State University and the Bukhara State University for their assistance in collecting relevant data. UNWTO intends to replicate this exercise in other Silk Road destinations in 2016.

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António Buscardini is the CEO and Founder of Travel Tomorrow and the CEO of Buscardini Communications. He is also the journalist and director of the Embarquement, Clin d’Oeil sur le Monde, 60 secondes and Cérès TV series broadcast by TV5 Monde. With more than 10 years of experience in the field of press and communications. António was the director of communications of the Assembly of European Regions.

Tourism has become a strategic pilar of Uzbekistan’s national economy. This Central Asian country welcomed in 2016 2.1 million visitors and before the pandemic, in 2019, 6.7 million.

2020 was a disastrous year, as anywhere in the world: 1.5 million tourists visited the country.

Travel Tomorrow sat down with Aziz Abdukhakimov, Deputy Prime Minister and the Minister of Tourism and Sports, to discuss what tourism will looked like in Uzbekistan this year and what are the perspectives for 2022.

What impact had the pandemic on Uzbekistan’s tourism sector?

As with most countries in the world, the pandemic and the strict quarantine measures taken in connection with it, have negatively affected various sectors of the economy. It is worth noting that the tourism industry was one of the first industries to feel the impact of Covid-19. The reduction in the flow of foreign tourists arriving in Uzbekistan with the complete suspension of tourism naturally led to a sharp reduction in the volume of exports of tourist services. So, in 2020, about 1.5 million tourists came to the country, which is no more than 23 per cent of last year’s figure of 6.7 million. Exports of tourism services amounted to US$260 million, which is less than 20 per cent of last year’s figure of US$1.313 billion.

What measures were taken to restore tourist flow and attract tourists in 2021?

In order to mitigate the consequences of the Covid-19 pandemic and restore the tourist flow in the post-pandemic period, the country has adopted a set of measures to support the tourism business by further developing and restoring domestic and inbound tourism. A number of benefits and preferences have been provided for the tourism sector by presidential and government decrees.

The government is paying special attention to attracting new foreign air carriers in order to expand the geography of international flights from Europe, Russia and the CIS countries, the Middle East and Southeast Asia, including China, South Korea, Japan and India. Also, work continues to improve the material and technical bases of the tourism industry and to develop related infrastructure. As a result of the measures taken to support tourism, even despite the pandemic, 136 hotels were built in 2020, with a total room stock of 6385 rooms. We now have a total of 1308 hotels. At the same time, 478 family guesthouses were opened, for a total of 1364 guesthouses altogether.

The programme ‘Travel Around Uzbekistan’ was also introduced with the aim of developing domestic tourism in Uzbekistan by encouraging the general population to travel and take excursions. This programme has already proven its high efficiency in generating mass domestic tourism; at the end of 2019, the volume of domestic Uzbek tourist trips had already increased 3.2 times compared to 2015. The programme significantly stimulated the development of tourist services and the production of goods for travellers, and also improved the level of seasonal occupancy of hotels throughout the country. In order to promote the tourism potential of Uzbekistan during the pandemic, virtual excursions were developed for 50 sightseeing spots and offered on the sites Uzbekistan.travel and Uzbekistan360.uz . Work continues on the creation of virtual tours to other attractions.

One of the priority areas in the tourism sector for the next few years is the creation of large tourist zones and all-season resorts, including in Bostanlyk district in the Tashkent region, in the Zaamin district of Jizzakh region, in the Namangan and Surkhandarya regions. There are also plans in place to create a modern complex for recreational, beach and aquatic tourism around the Aydar-Arnasay Lakes.

Along with the support for domestic tourism that has been implemented, have any wider lessons been learned from this new reality?

Of course, the situation with the pandemic has determined new approaches and solutions for the sector. For example, to ensure the safety and health of tourists, we launched the ‘Uzbekistan. Safetravel Guaranteed’ programme of sanitary and epidemiological security. All safety standards have been approved by the World Travel and Tourism Council (WTTC).

The standards include the best international guidelines for the provision of safe services to tourists in order to ensure the safety of their health during their stay. As for the expansion of geography, in 2022, based on the epidemiological situation around the world, there are plans to add flights specifically to cater to pilgrimage tourism. These include 1500 flights from Indonesia, Turkey, Pakistan, Malaysia, Bangladesh, Iran and India, 240 flights from Israel, the USA, France and Russia, and 200 flights from Japan, India, Korea, China, Thailand and Buryatia. In 2021, we increased the number of flights to 18 per week from Turkey, quadruple the number from Indonesia, triple the number from Malaysia, and open connections with five new destinations in the Middle East.

At present, citizens of 86 nations can come to Uzbekistan without a visa, and work in this direction will continue in the coming year. The availability of transport is key in this, so from this year, we will reduce prices for aviation fuel and air tickets, launch additional railway routes from the Fergana Valley regions to the rest of the country, as well as continuing to improve highways and roadside infrastructure from Khonobod in the Andijan region to Termez in Surkhandarya and Moynaq in Karakalpakstan. Standardised service areas and service points are also being introduced along highways.

In previous years, in addition to traditional cultural and historical tourism, special attention was paid to promoting themed tourism around pilgrimages, gastronomy, youth, events, winter sports and eco-tourism. Which of these areas might be especially in demand in the context of the post-pandemic trend towards ‘tourism with social distance’?

First of all, I would like to highlight pilgrimage and medical tourism. There is huge untapped potential for these in Uzbekistan. Consequently, in the coming years, special attention will be paid to developing these two types of tourism. Together with the phased resumption of regular and charter air travel with the countries of Southeast Asia, the Middle East and a number of other countries with high potential for tourism, in 2022 we aim to attract more than 700,000 pilgrimage tourists to Uzbekistan. Also this year, systematic work with target markets will continue for attracting international tourists around culture and history, extreme, mountain, medical, agro, ethno, gastronomic, rural tourism, etc. Priority markets include Europe, Russia and the CIS countries, the Middle East, and Asia, including Southeast Asia, China, South Korea, Japan and India.

Are there plans to develop other tourism destinations? Some experts recommend moving away from the mass tourism model (particularly due to risks of environmental pollution, damage to monuments, overcrowding, safety issues, and low profitability of budget travel packages), and instead recommend developing conditions and iinfrastructure for small-group tourists that will stay longer and spend more.

As I have already noted, Uzbekistan has a huge untapped potential across the tourism sector. Focusing on domestic tourism and the implementation of the State Program will give a significant result in overcoming the current crisis, with the gradual involvement of foreign tourists and an increase in the tourist flow to the country. At the moment, the Ministry of Tourism is actively working on improving the existing tourism infrastructure in the country, where, in order to attract new tourists, it is necessary to create new destinations and introduce new tourism products and services. In terms of solvency, it is very important to develop luxury tourism products, which requires improving the existing infrastructure, as well as the construction of modern, new tourist facilities with latest technologies.

At the moment, most visitors’ main requirement is a customized vacation, including specific hotel rooms, special types of car hire, tickets for events, reservations in popular restaurants, pre-orders for Spa & Beauty treatments, etc. Tourists prioritise first-class flights, and the quality and variety of service levels. Private transfers on small planes and helicopters are very popular. Travellers increasingly prefer unique accommodation rather than traditional hotels. This can range from luxury hotels to a treehouse, monasteries, glass bubbles or a yurt in the middle of the steppe.

Also, modern tourists often plan travel around events, like sports competitions, cultural festivals and carnivals, concerts, major exhibitions, or recently opened landmarks. Also, it can be dinner parties with the participation of celebrities, writers, politicians, scientists. In the direction of luxury tourism, Uzbekistan can offer helicopter tours around the country. For example, flights over the Aral Sea, over the Tashkent region, places of outstanding and natural beauty. We also need to offer special tour packages for ‘all inclusive’ resorts, such as the Bukhara Resort Oasis & Spa, Konigil tourist village and Heaven’s Garden Resort & Spa.

Also, we shall promote hunting tours in Bukhara, Navoi, Khorezm regions and the Republic of Karakalpakstan. Hunting and falconry tours is the most demanded type of tourism among luxury tourists.

Today, tourists are increasingly requesting activities related to nature and conservation. Based on this, we have accelerated implementation of infrastructure projects aimed at smoothing tourist flows and creating conditions for year round recreation. These places incorporate environmental measures for sustainable tourism, such as the preservation of natural heritage, respect for nature reserves and parks and will be further opened for tourists in compliance with all environmental standards.

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The tourism potential of Uzbekistan is promoted by the international publishing company “Lonely Planet”

Uzbekistan has been raising eyebrows on the world stage with its popularity among tourists. One of the most notable events in this regard is the launch of an advertising campaign at the international publishing company “Lonely Planet” to promote the tourism potential of Uzbekistan.

As part of the “Best in Travel 2024” project, “Lonely Planet” is implementing several projects aimed at further developing the tourism sector in Uzbekistan and broadly promoting tourism potential in the USA, Canada, Australia, China, Japan, Malaysia, Great Britain, Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, UAE and European countries.

An advertising campaign launched by a well-known international publishing house introduces the unique cultural and historical sights of Uzbekistan. From the ancient cities of Samarkand and Bukhara to the modern capital of Tashkent, the campaign highlights the many reasons why Uzbekistan is a must-see destination for travelers. One of the key features of the campaign is its emphasis on the country's rich cultural heritage.

Overall, the launch of this project is an important milestone for the tourism industry of Uzbekistan. The use of the global publishing international company “Lonely Planet” will strengthen the sympathy for Uzbekistan among a reputable and influential international audience and attract even more foreign tourists to Uzbekistan in the coming years.

For information:

The world-famous international publishing company “Lonely Planet” was founded in Australia in 1972 and is a publishing house specializing in tourism. It has been included in the BBC Worldwide group since 2007. More than 500 publications, books, and manuals are published annually, and the annual circulation exceeds 6 million copies. In 2018, Uzbekistan was included in this list for the first time, ranking second after South Korea. It is noteworthy that in terms of attractiveness our country is ahead of countries such as Vietnam, Japan, Thailand, Nepal, Sri Lanka, China and Indonesia.

Read more via the link:  https://www.lonelyplanet.com/best-in-travel

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Travel tips, the international television channel bbc world news presented a special edition in the format of a full-length 23-minute editorial program bbc travel show about uzbekistan, the tourism industry of uzbekistan will be developed jointly with the leading company “numa gmbh”, touristic potential of uzbekistan is actively promoted in singaporean publications.

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Located in the heart of Central Asia, Uzbekistan — with its rich cultural and historical heritage, friendly people, delicious cuisine, and beautiful nature — is ready to expand its travel and tourism industry. The government views the tourism sector as having high growth potential. Uzbekistan was closed to foreigners for many years, and the government has initiated reforms to open access to its rich cultural and historical heritage to facilitate tourism development. The 25th session of the General Assembly of the UN World Tourism Organization will be held in Samarkand on October 16-20, 2023. The International Touristic Center “Great Silk Road,” which consists of eight hotels, a conference center, the “Eternal City” complex, an amphitheater, and other facilities has the capacity to serve up to 2 million tourists a year, opened in Samarkand in August 2023. The tourism sector was hit hard in 2020-2021 by the coronavirus pandemic, and hospitality service providers and other sector participants received state support in different forms. The number of foreign tourists visiting Uzbekistan almost tripled from 1.88 million in 2021to 5.2 million in 2022 but has not yet returned to 2019’s pre-pandemic level of 6.75 million. Uzbekistan’s exports of tourism services reached $1.6 billion in 2022 and its targets for 2024 are 7 million foreign tourists and $2.5 billion in tourism exports. As of August 2023, Uzbekistan had established a visa-free regime for the citizens of 90 countries and e-visas for the citizens of 56 countries, including the United States. In February 2021, President Mirziyoyev allocated $100 million for tourism infrastructure development. The government subsidized the construction of three- and four-star hotels with at least 50 rooms to increase the total number of hotel rooms from 20,200 (2018) to 64,000 (2025). A presidential decree signed on July 27, 2023, extended until the end of 2026 subsidies for the construction of three-, four- and five-star hotels and royalties for well-known hotel brand franchises. Also, it lists investment projects worth $630.1 million for the sector’s development.

The government is also promoting pilgrimage tourism. Uzbekistan ranked 13th out of 137 countries in the Global Muslim Travel Index 2023. The Organization of Islamic Cooperation declared Khiva the Tourism Capital of the Islamic World in 2024. With more than 1,200 shrines, the country can potentially attract 1 million pilgrims a year. Officials are working to increase flight connections to Uzbekistan from Indonesia, Malaysia, India, Pakistan, Bangladesh and the Middle East, train qualified guides, and improve conditions and roads to pilgrimage sites.

Uzbekistan is modernizing and expanding its airports to serve more travelers. State-owned enterprise Uzbekistan Airports separated from Uzbekistan Airways in 2019 and manages Uzbekistan’s 11 international airports. Uzbekistan Airports plans to work with private companies on airport construction projects and management on a tender basis and plans to double the country’s airports’ passenger throughput capacity and triple load throughput capacity by 2026. On January 16, 2023, the company signed a Strategic Partnership Agreement with Changi International Airports (Singapore), which calls for the joint development of a feasibility study for two potential projects: development of the existing Tashkent International Airport, including improving the competitiveness and quality of passenger service, as well as introducing advanced technologies and increasing passenger traffic; and planning and building a new Tashkent International Airport. The expansion of the existing Tashkent International Airport will be finished by the end of 2023 and will double its throughput capacity to 2400 passengers per hour. The new Samarkand Airport, managed by Air Marakanda, opened in March 2022 and began operating in “open sky” mode in October 2022.

The national aviation market is gradually being liberalized. As of August 2023, there were 8 resident airlines in Uzbekistan: Uzbekistan Airways, Silk Avia, Qanot Sharq, Panorama Airways, Humo Air, Centrum Air, Asia Union Airlines, and Tashkent Air. Resident airlines will receive a subsidy of 25% of the ticket price for domestic flights until 2026.

*Earnings of Uzbekistan from incoming tourists.

**Spending of Uzbekistan citizens on foreign trips. *** Exchange Rates = Uzbek soums per $1.   Units: $ millions Source: The State Statistics Committee of Uzbekistan.

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Hospitalityairportsaircraft, opportunities.

Foreign investors will find the most opportunities in this category in the hospitality sector. International hotel brands are currently found mainly in the capital city of Tashkent, but there is a great demand for hotels and global franchises in Samarkand, Bukhara, and Khiva - the central cities of the ancient Silk Road and major tourism destinations. The government wants to attract foreign investment and management services to the country’s airports in the form of public-private partnerships with an exemption from customs duties and a 50% reduction in income and property taxes for three years. Uzbekistan’s expansion plans for its fleet of short- and medium-haul aircraft should create business opportunities for manufacturers.

For specific opportunities, businesses should contact organizations involved in Uzbekistan’s tourism industry, including the State Tourism Development Committee, Uzbekistan Airways, Uzbekistan Airports and Ministry of Transport.

U.S. companies and individuals interested in learning more about upcoming procurements and export opportunities are encouraged to visit the following websites:

• State Tourism Development Committee
• Ministry of Transport
• Uzbekistan Airways
• Uzbekistan Airports
• Ministry of Investments, Industry and Trade
• Government Portal of the Republic of Uzbekistan
• ITECA Exhibitions Uzbekistan
• U.S. Embassy in Uzbekistan

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Asian Countries With Their Tourism Taglines

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Being the biggest continent in the world, Asia occupies the eastern part of the single Eurasian landmass.

Surrounded by the Arctic Ocean from the north, by the Pacific Ocean from the east, and by the Indian Ocean from the south, it is separated from Africa by Suez Canal. The Mediterranean Sea and the Black Sea separate Asia from Europe, farther the overland border runs through the Caucasus Mountains, the Caspian Sea, the Ural River, and the Ural Mountains.

The most visited tourist country in this region is China as a huge cultural center, followed by no less popular destinations like India , Thailand , Malaysia, and  Turkey .

Here are the Asian Countries With Their Tourism Taglines: 

Check Out Tourism Taglines of Every Country In The World

( Note:  Russia, Kazakhstan, Azerbaijan, Georgia, and Turkey are on both continents which are transcontinental countries, partially located in both Europe and Asia called Eurasia that why I have mentioned these countries in both continents Asia and Europe. Armenia and Cyprus politically are considered European countries, though geographically they are located in the West Asia territory.)

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Uzbekistan to develop international and domestic tourism

The Uzbek government has announced an action plan to develop the country’s tourism industry. The new measures, targeting transport, visa requirements and taxes, are in effect since the end of February. Uzbekistan hopes to promote its tourism industry despite the COVID-19 pandemic.

Adèle Brière   jdasilvapina  

The Uzbek government has announced an action plan to develop the country’s tourism industry. The new measures, targeting transport, visa requirements and taxes, are in effect since the end of February. Uzbekistan hopes to promote its tourism industry despite the COVID-19 pandemic.

This article was originally published on Novastan’s  French website  on 16 February 2021.

On 3 February, the Uzbek president Shavkat Mirziyoyev signed a decree aiming at developing Uzbekistan’s tourism industry, as reported by the media Spot.uz . With these new measures, the most populated country in Central Asia seeks to promote domestic and international tourism by attracting both local and neighbouring visitors, all in spite of the coronavirus pandemic.

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Transport, tourist taxes, business incentives and extra days off work are among the six initiatives covered by the decree. The objective is to create an attractive environment for tourists and to strengthen the country’s image. Tourism represented 3,4% of the country’s GDP in 2020, according to the economic database Knoema .

New air and rail connections

One of the priorities is to increase the frequency and availability of transport throughout the country. Flights linking Farg’ona (Fergana) and Urgench , Termiz and Urgench, and Qarshi and Urgench were set to be launched by the end of February 2021.

The frequency of rail services between Andijon and Khiva , located respectively in the east and west of the country, will be increased. At the same time, regular services will be launched between Termiz, Qarshi and Khiva; Khiva, Urgench and Nukus ; and Termiz, Qarshi and Samarkand , all set to be completed by 1 April. These new rail connections will be subsidised by the state.

Extended financial incentives

Financial incentives, introduced at the beginning of the coronavirus pandemic, are extended until 31 December 2021 to support the transport measures. Accordingly, the 50% reduction on income tax rate continues for travel agencies and accommodation facilities. Airline and rail ticket fees are subsidised at a rate of 30% for trips taken to Uzbekistan by groups of foreign tourists of at least 10 people, for a minimum stay of five nights in accommodation facilities.

Read more: Russia commits to railroad corridor China-Kyrgyzstan-Uzbekistan

Travel agencies and registered tourist accommodation facilities now benefit from an exoneration of property tax as well as a lower social tax, at a reduced rate of 1%. The application of penalties for unpaid taxes on foreign business relating to travellers, travel agencies and accommodation providers is also suspended until the end of 2021. However, to support infrastructure, the tourist tax will now apply to all tourists, not just foreign ones . This last measure was implemented from 1 March.

Extended visas

From 1 March, Uzbekistan has allowed citizens of Bahrain, Qatar, Kuwait and China to spend up to 10 days in the country without a visa. Previously, the visa-free stay was limited to 5 days. British citizens can stay in Uzbekistan for up to 30 days without a visa.

With the introduction of this new set of measures, Uzbekistan intends to improve the quality of services and to promote its tourism sector both locally and internationally. Grants and funds to improve networks, community services, quality of roads and touristic services will be made available to achieve this goal. All that’s left to do is to wait and see if these measures will have the desired effect.

Adèle Brière Novastan.org

Translated by Alice Coveney Edited by Joana da Silva Pina

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National Symbols of Uzbekistan

Last updated on March 21st, 2023 by Editorial Staff

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Uzbekistan is a landlocked country in Asia . The official name of Uzbekistan is the Republic of Uzbekistan. It shares borders with 5 countries: Kazakhstan ,  Kyrgyzstan ,  Tajikistan ,  Afghanistan , and Turkmenistan . The people of Uzbekistan are called Uzbekistanis. The regional location of the country is in Central Asia, north of Turkmenistan, and south of Kazakhstan.

Etymology discusses where a term is considered to have originated from and how its meaning has changed over time. Etymology has been a factor in the naming of countries all across the world, and Uzbekistan has also been influenced. The etymology of Uzbekistan can be defined as; “Home of the Free” from an amalgamation of uz (Turkic: “self”), bek (Turkic: “master”, “bey in modern Turkish”), and -stan (Persian: “land of”).

An ethnicity is a group or sub-group of people who are connected based on common characteristics which may include religion, origin, language, traditions, or culture. The ethnic groups in Uzbekistan include Uzbeks, Tajiks, Russians, Kazakhs, and Karakalpaks.

Uzbekistan Airways is the national airline of Uzbekistan. The national colors of the country are blue, white, red, and green. The emoji flag of the country is ????????, and the ISO code is UZB.

Uzbekistan is known for Bukhara, which is 2,000 years old and is located on the Silk Route. The country is also famous for a 1500-year-old district-level city called Khiva, and Samarkand. The national dish of Uzbekistan is Plov. Tea, in addition to being a traditional beverage, is one of the country’s national drinks. The national instrument of Uzbekistan is Karnay.

The country has the time zone UTC+5 (UZT) followed by dd/mm/yyyy as the standard date format.

Uzbekistan is divided into 12 regions. The capital of the country is Tashkent, which is also the largest city in Uzbekistan.

The literacy rate in Uzbekistan is 99%.

The country’s total area is 448,978 km² (173,351 sq mi), and the total population is 33,469,203 . The country’s average elevation is 450 m (1,476 ft), whereas the country’s terrain can be defined as; Mostly flat-to-rolling sandy desert with dunes; broad, flat intensely irrigated river valleys along the course of Amu Darya, Syr Darya (Sirdaryo), and Zarafshon; Fergana Valley in east surrounded by mountainous Tajikistan and Kyrgyzstan; shrinking Aral Sea in the west. The country’s usual climate is mostly midlatitude desert, with long, hot summers, and mild winters; semiarid grassland in the east.

The Uzbekistani soʻm serves as the national unit of currency, and the Central Bank of Uzbekistan is recognized as the country’s central bank. The domain for Uzbekistan is .uz and the country code is +998. Khumo (mythical bird) is the country’s coat of arms.

Museums are known to educate and connect visitors with the nation’s history, culture, civilization, art, and architecture. The State Museum of History of Uzbekistan serves the same purpose and is considered one of the most significant tourist attractions. The State Museum of History of Uzbekistan is home to a large collection of artifacts. It has been designated as the national museum of the country.

The national dress of Uzbekistan is the Lozim and kuylak, and 1 September is designated as National Day. In Uzbekistan, the majority of the population practices Islam, Christianity, and Zoroastrianism as their religion.

Nature is a blessing from God and we must protect it because it provides us with the oxygen and food to survive. It also helps to keep our environment beautiful and clean. To emphasize the significance of nature, Uzbekistan has selected a few forces of nature as national symbols. Uzbekistan’s national bird is the Fish eagle, while its national animal is the Turkestan sand cat. The national flower is Cotton, whereas Pomegranate is the country’s national fruit, and the highest peak is Khazret Sultan.

Mythical creatures can be found in the literature and mythologies of many different nations. They represent imaginative representations of various creatures, humans, or hybrids. They are known for their specific features, supernatural abilities, and distinctive appearance. The mythical creature of Uzbekistan is Simurgh.

Sports have always played an important role in developing the social and cultural structure of Uzbekistan and other countries. When it comes to designating a sport as the official symbol, Football is considered the country’s national sport.

Poetry is a highly valued form of art, and many poets are considered significant national symbols of the country. The national poets of Uzbekistan are Abdulla Oripov, Erkin Vohidov, Gʻafur Gʻulom, and Mirtemir.

Islam Abduganiyevich Karimov is the founder of Uzbekistan. The country’s national anthem was written by Abdulla Aripov, and composed by Mutal Burhanov.

Mausoleums are buildings dedicated to holding someone’s remains. It serves as a reminder of the nation’s revolutionary fighters who sacrificed their lives for the country. Mausoleums are one of the most significant historical landmarks. The national mausoleum of Uzbekistan is Gur-e Amir. The country’s national hero is Islam Karimov.

Due to their unique qualities and rich cultural or historical backgrounds, national monuments around the world are of great importance. Shah-i-Zinda is recognized as the national monument of the country. It attracts visitors from all around the world.

Numerous organizations are working on a global level to improve the current state of affairs and to collaborate in order to establish and maintain constructive partnerships. Uzbekistan is a member of the  Commonwealth of Independent States (CIS) ,  Organisation of Islamic Cooperation (OIC) ,  Turkic Council , and United Nations (UN) . Uzbekistan collaborates with them to organize, analyze, and address various events and situations.

The tourism slogan of the country is “Naturally Irresistible!” whereas, “The Strength is in The Justice” is the official motto of the country.

Abdulla Aripov is the current Prime minister of Uzbekistan, and Shavkat Mirziyoyev is the President.

Uzbekistan has declared Uzbek as the country’s official language.

–  Further information regarding the symbols and knowledge of Uzbekistan can be found in the table of contents  –

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Motto of uzbekistan.

"The Strength is in The Justice"

National animal of Uzbekistan

The National animal of Uzbekistan is Turkestan sand cat

National flower of Uzbekistan

The National flower of Uzbekistan is Cotton . Botanical name is Gossypium.

National bird of Uzbekistan

The National bird of Uzbekistan is Fish eagle

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Uzbekistani Proverbs - Popular quotes, proverbs and sayings.

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Opening Up Uzbekistan to Tourism

Tashkent wants to attract more visitors to previously isolated country.

Timur Toktonaliev

Central Asia Editor

Uzbekistan is continuing to push forward its key policy of opening the country up for tourism by relaxing visa rules for a host of countries.

Nationals of 39 countries can now obtain visas through a simplified procedure, while those of seven others – Israel, Turkey, South Korea, Japan, Malaysia, Indonesia and Singapore – will be able to stay in Uzbekistan for 30 days without a visa.

President Shavkat Mirziyoyev, who replaced his authoritarian predecessor Islam Karimov in December 2016, has made tourism promotion a strategic part of much-anticipated reforms.

“The enormous potential of our country in the travel industry has not been efficiently or fully used for many years,” Mirziyoyev said at a special meeting on tourism promotion on February 22. “No favourable economic and procedural and legal conditions have been created to develop tourism, and this sphere has been left unattended.”

The tourism potential is certainly there. Uzbekistan has a wealth of historical monuments, not least the towns of Bukhara, Khiva and Samarkand which were the capitals of powerful kingdoms for many centuries.

In 2017, Uzbekistan was visited by 2.7 million foreign citizens, although only a tiny minority were tourists.

According to the State Tourism Committee of the Republic of Uzbekistan, the travel industry accounts for 2.3 per cent of national GDP, a figure which they forecast could reach five per cent.

Karimov, who died in September 2016, was a ruthless leader who had ruled with an iron fist for 27 years and there has been much speculation over whether Mirziyoyev truly intends to open up one of the world’s most isolated states.

(See Could Uzbekistan be Opening Up? ).

Soon after he took office in December 2016, Mirziyoyev decreed that tourism would be a government priority and announced that an ambitious visa-free regime for a range of countries in Europe and Asia would be introduced from April 1, 2017.

However, this was delayed due to objections from the National Security Service, in what some analysts interpreted as an internal power struggle.

Uzbekistan has visa-free regime agreements with the majority of CIS countries, although it has always been a closed-off country. Strict police controls made it particularly unattractive for tourists during the Karimov era, and part of his successor’s campaign has involved changing this image.

Previously, all foreign nationals had to register at a local police station within three days of arriving at their destination.  Now this registration will be performed by hotel staff or the visitor’s host.

“A tourist should travel instead of visiting law enforcement agencies,” Mirziyoyev said, adding that “if we want to create tourism-based jobs, we should create [positive] conditions for tourists instead of making demands on them.”

According to presidential decree, the interior minister will now have a special deputy responsible for both the security and comfort of tourists. The National TV and Radio Company and the ministry of culture have also been tasked with launching an international advertising campaign.

National carrier Uzbek Airlines has cut the cost of air travel, with a return ticket from Bishkek to Tashkent costing 150 US dollars, compared to 220 dollars in the past.

The Uzbek ambassador to Kyrgyzstan, Komil Roshidov, said that his country now allowed visitors to “take pictures of everything” rather than trying to tightly control what tourists saw and recorded. Towns popular with would also be provided with free Wi-Fi, he continued.

According to Roshidov, it now takes 20-30 minutes to pass through border control in Tashkent airport, compared to one and-a-half to two hours in the past.

“Many things have been done to open the country to the world so far,” Roshidov told IWPR. “Yes, we did have opportunities, but now we want to expand them even more to familiarise tourists and visitors with Uzbekistan.”

“Last year the town of Samarkand was visited by 1.25 million tourists. Of them, 249,000 were foreigners. They spent 62 million US dollars – when the Samarkand region receives around seven million from cotton production. Now you can see why [tourism] is a strategic area,” Roshidov said.

Some remain sceptical of how far these aims will be achieved. A journalist based in Bukhara, who asked to remain anonymous, said that while work had already begun on revamping the city’s historic sites, progress had been haphazard.

 “The old town is under reconstruction, yet it looks more like a bull let loose in a china shop,” he said. “The local authorities try to make everything go as fast as they can, without consulting specialists who favour a methodical approach in such operations within the old town. As a result, some architectural monuments have been damaged.”

Others note that opening up the tourism industry would not supersede other important revenue streams.

Central Asia expert Sheradil Baktygulov noted that Uzbekistan had had a well-established travel industry back in the Soviet period. However, he said that Uzbeks should be realistic as to how far tourism could impact on the economy.

Cotton, for instance, was an Uzbek product that was an important source of foreign currency, he continued.

According to official data, Uzbekistan earns around 500,000 dollars in cotton sales each year, and in 2017 this sector accounted for 3.5 per cent of a total 14 billion dollars in exports.

“The demand for cotton always has been and always will be [there],” Baktygulov said. “Therefore we cannot say that tourism would replace the export of cotton because it’s a strategic product.”

This publication was prepared under the "Giving Voice, Driving Change - from the Borderland to the Steppes Project" implemented with the financial support of the Foreign Ministry of Norway.

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