victorian tourism authority

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VTIC is the dedicated peak body and leading advocate for Victoria’s tourism and events industry.

Our purpose is to influence and shape the visitor economy.

We are a not-for-profit organisation that connects and informs our members, offers future-focused insights, keeps members abreast of policy change and advocates for the industry to government.

Our focus is advocacy, business support services, training and professional development, and events and networking.

Our programs, projects and activities also support emerging leaders and youth innovation.

Meet our team

Felicia mariani.

Chief Executive Officer

Chris Porter

Chief Operating Officer, VTIC and General Manager, Business Events Victoria

Michelle King

Head of Strategic Partnerships & Business Development

Chantelle Khan

Member Engagement Executive

Michelle Dall'Ava

Head of Industry Development & Policy Manager

Matt Sierocinski

Tourism Awards Program Officer

Meg Jamieson

Events Manager

Kathryn Mackenzie

TAC Pause Stop Project Manager

Despina Karatzias

Quality Tourism Business Trainer & Mentor

Miranda Lans

Quality Tourism Framework Accreditation Officer

Fiona Sweetman

VTIC Project Manager and Advisor - Greater Melbourne

Adeline Keh

Executive Officer  Business Events Victoria

Stephanie Lim

Sales Executive Business Events Victoria

Simon Jacobs

Business Development Manager Business Events Victoria

Brigitte Nottingham

Communications & Administration Officer,  Business Events Victoria

Meet our Board

Tim McColl Jones

Matt McDonald

Genna monaghan, simon o'callaghan, cesar piotto.

Aaron Zoanetti

Enda Cunningham

Ex-Officio Member

Victorian Tourism Industry Ltd. Constitution

VTIC is governed by a Constitution, available for download here (PDF 392 KB) .

Victorian Tourism Industry Ltd. Annual Report

• VTI Ltd. 2022-23 Annual Report (PDF 1.68MB)
• VTI Ltd. 2021-22 Annual Report (PDF 1.72MB)
• VTI Ltd. 2020-21 Annual Report (PDF 3.08 MB)
• VTI Ltd. 2019-20 Annual Report (PDF 3.72 MB)

VTIC Partners

Tourism industry information has moved

The new home for Victoria’s tourism industry is tourism.vic.gov.au .

The Tourism and Events website brings together key Victorian tourism information in the one place, highlighting the impact of work being undertaken by the Tourism, Sport and Major Events portfolio within the Victorian Government.

You’ll find up-to-date information and key research on Victoria's tourism industry, as well as tools and support to help you start and grow your tourism business in Victoria.

You can also read about funded projects and success stories, learn more about investing in Victorian tourism and find out more about applying for Victorian Government grants.

Popular pages on the new Tourism and Events website

Tourism crisis management guide – A crisis can have a profound effect on the tourism industry whether it directly impacts upon a business or simply occurs within the same region, state or country.

Research and data relating to tourism in Victoria – The Tourism and Events research unit analyses and collates a range of research and statistics relating to tourism in Victoria.

Help to start a tourism business – Find out how to start an attraction, tour or accommodation business

Other tourism resources for business

For help with tourist signing visit the Vic Roads website

Discover Melbourne and Victoria via Visit Victoria

For marketing campaigns, events, news and resources, check out the Corporate Visit Victoria website .

Tourism North East

Media resources, industry resources, strategy + insights, new $170m regional victorian tourism package unveiled.

August 1, 2023

The Victorian Government has announced a $170 million regional tourism package to help build tourism infrastructure projects and increase visitor spending across Victoria.

The funding will help businesses within the sector improve visitor experience and is designed to create new jobs and benefit regional communities.

The main aspect is a $150 million Regional Tourism and Events Fund supporting new events, attractions and more accommodation for visitors. The fund includes:

• $70 million for Regional Events (previous examples include Kings of Leon in Mildura, Foo Fighters in Geelong, the Elvis exhibition at Bendigo Art Gallery)
• $60 million for Regional Tourism Infrastructure, supporting tourism businesses like wineries, breweries and distilleries to add offerings such as accommodation
• $10 million to Grow Food and Fibre Exports by assisting Victorian primary producers and encouraging more Australians and international markets to buy Victorian
• $5 million for Regional Tourism Industry Development to help deliver skills, workforce and capacity for regional tourism businesses
• $5 million for Regional Multicultural Festivals across regional Victoria such as Tet, Chinese New Year and Nyepi.

A further $20 million is allocated for regional tourism marketing, which is still subject to consultation and engagement with industry.

Another fund is also established to increase the supply of workers’ accommodation in regional Victoria by supporting tourism and hospitality businesses to attract and retain staff and reduce pressure on the rental market.

The $150 million Regional Worker Accommodation Fund will provide grants for projects that increase the supply of workers’ accommodation in regional Victoria.

Premier Daniel Andrews has said: “Our investment will continue to showcase everything that regional Victoria has to offer – creating new jobs and attracting more visitors from across Victoria, Australia and the world.”

It was recently revealed that Victoria’s visitor economy broke records, with visitor spend for the year ending March 2023 hitting $35 billion, surpassing the 2019 peak of $32.5 billion.

Click here for more information.

Other articles posted in Latest News

Unlocking Accessibility: Workshops for inclusive business practices (Hospitality)

Register now for our April Industry Forum

2024 Victorian Tourism Awards – Entrant Information Session

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New projects boost Victorian tourism industry and jobs

17 March 2021

View original release here.

The Victorian Government is backing growth in Victoria’s nation-leading tourism offering with 30 new infrastructure projects to break ground across the state.

From Rutherglen to Castlemaine and Swan Hill to Warburton, the $46 million investment in key local projects will create immediate jobs in construction and drive visitation and ongoing employment.

Minister for Tourism, Sport and Major Events Martin Pakula confirmed that the Regional Tourism Investment Fund – Stimulus Round included a landmark development at the Dandenong Ranges Botanic Gardens in Olinda – the recreation of Australian Garden by renowned Melbourne landscape designer Phillip Johnson.

A $2.8 million investment will bring to life Johnson’s display that won the “Best in Show” at the famed Royal Horticultural Chelsea Flower Show in 2013. The spectacular, sustainable design of native plants is expected to draw thousands of new visitors to a precinct that already welcomes more than 190,000 people annually.

The Regional Tourism Investment Fund – Stimulus Round also provides $3.5 million for essential track upgrades for the Bellarine Railway and $2.3 million to improve visitor facilities including BBQs, picnic areas and car parks at the Warburton Redwoods Experience.

A new Victorian Fisheries Authority hatchery at Arcadia, near Shepparton, will receive $3 million towards the construction of a visitor centre with wetlands and a family friendly fish-out pond. The fund will invest $1 million to deliver stage two of the Haunted Hills mountain bike park at Yallourn.

There is $1.6 million for the 1001 Steps All Accessibility and Sculpture Trail in Bacchus Marsh with new art works to add to the spectacular 360-degree views from Bald Hill. A $500,000 investment will fund cellar-door works to allow an immersive food and wine experience at All Saints Estate in Rutherglen while $450,000 will go towards providing a new sound and light show at the popular Murray Pioneer Settlement in Swan Hill.

The fund is part of the $465 million Victorian Tourism Recovery Package and follows the resounding recent success of the Melbourne and Regional travel voucher schemes. To see a complete list of shovel-ready projects supported by the program, visit djpr.vic.gov.au/significant-projects/regional-tourism-investment-fund .

Quote attributable to Minister for Fishing and Boating Melissa Horne

“Victorians have fallen in love with our iconic Murray cod and Shepparton will now have the biggest and best Murray cod tourism centre in Australia – creating more jobs for the region."

Quote attributable to Minister for Tourism, Sport and Major Events Martin Pakula

“Victoria has many natural appeals but the main reason we lead the country in tourism is because we invest in our attractions and its people.”

Quote attributable to Minister for Regional Development Mary-Anne Thomas

“These projects will add vibrancy to local communities and ensure ongoing jobs while providing important immediate impetus through construction work.”

Quote attributable to Minister for Energy, the Environment and Climate Change Lily D’Ambrosio

"We’re investing in the great outdoors to ensure more Victorians can access nature with their families and help our regional communities recover."

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Research and insights

Explore a range of research to understand the trends and issues impacting the sector to enable better data-led decision-making.

Combined domestic and international visitation statistics, forecasts and information on key attractions and experiences.

Monthly and quarterly domestic visitation statistics for Victoria, and domestic market profiles.

The latest International Visitor Survey results for Victoria by spend, visitors and nights.

Key domestic statistics for regional Victoria including an interactive data map.

The value of tourism’s contribution to Victoria’s economy, tourism business counts, investment, and accommodation data.

Additional research including Aboriginal tourism, accessible tourism and cycle tourism.

Total tourism spend

The latest spend data for the year ending December 2023 (released 27 March 2024) shows:

• spend in Victoria was $37.8 billion
• spend increased 20% year-on-year (YoY).
• total tourism spend was 17% above the year ending December 2019.

Total tourism visitors

The latest visitation data for the year ending December 2023 shows:

• 89.2 million total visitors to/within Victoria
• visitors increased 7% YoY
• total visitors returned to 89% of the year ending December 2019 result.

Origin of overnight visitors to Victoria

For further information please email [email protected]

We acknowledge the Aboriginal Traditional Owners of Country throughout Victoria, their ongoing connection to this land and we pay our respects to their culture and their Elders past, present and future.

© 2023 Department of Jobs, Skills, Industry and Regions

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Established in 2006, Lake Victoria Tourism Association – Kenya (LVTA-Kenya) is a representative of all tourism and hospitality stakeholders of the larger Lake Victoria Economic Bloc (LREB). We have been in the frontline in driving fact-based policy advocacy towards friendly tourism policies that will strengthen and support the country’s economic progress. Through research, LVTA partners with Government and its associated agencies to ensure a dynamic and flourishing tourism and hospitality sector in Kenya.

Recent Notable Events

9th Africities Summit

Africities is the materialization of a choice and of a will. The aim is to strengthen the role of local and regional governments

Instruction

For those wanting to improve their skills, our windsurfing center offers instruction from our experienced instructors.

Unmatched service

The highly trained and friendly staff of “Malta” is always ready to give you the best and unmatched service.

Our Mandate

Lobbying & policy formulation.

With a huge membership and combined resources, LVTA is ever ready to push for pro-industry policies.

Advise on technical matters

As a family, we assist each other on technical issues that may arise amongst us.

Educating Members & Community

We take time to educate new entrants and the general public about industry dynamics.

Set & maintain standards

We encourage members to follow best practices and remain current on industry standards.

Promote Networking

Like-minded individuals can to come together to share ideas, collaborate and make connections.

Information Sharing

We keep members informed about industry standards, market trends, funding opportunities, and more.

Places to stay

Westside Hotel Kitale

Ufanisi Resort Kisii

Takawiri Island Resort

Sovereign Hotel Kisumu

Sosa Cottages Vihiga

Skynest Hotel Kitale

Sirikwa Hotel Eldoret

Siaya Summit Hotel

Siaya County Club

The Vic Hotel Kisumu

Rusinga Island Lodge

Mocha Hotel Kisii

Mfangano Island Lodge

Kemi's Place Kitale

Sarova Imperial Hotel

Itibo Resort Kisii

Hunters Paradise Bungoma

Helsinki Hotel Nyamira

Grand Royal Swiss Hotel

Golf Hotel Kakamega

Cold Springs -Homabay

Ciala Resort Kisumu

Bungoma Royal Suites

Pride Hotel Bondo

Best Western Kisumu

Aturukan Hotel Kitale

Alakara Hotel Kitale

Acacia Premier Kisumu

Western kenya tourism circuit, kisumu county.

Kakamega County

Siaya county, trans-nzoiya county, kisii & nyamira county, kericho & bomet county, migori county, vihiga county, nandi county, bungoma county, homabay county, busia county, exciting tours & excursions.

Kenya’s western tourist circuit is referred to as the country’s “best kept secret” because of the presence of natural and cultural attractions that have not been exploited for development of various forms of sustainable tourism. The circuit is home to historical and archeological sites; caves, freshwater bodies including L. Victoria; inland beaches, tropical rain forest, indigenous forest ecosystems, wetland ecosystems, hills and mountains, islands, water falls, national parks and game reserves, nature conservancies, museums and diverse cultures, among others.

Why not join us!

As we look to increase our membership and demonstrate value, we are constantly focused on our engagements with our people to determine how we can do more for them. If you are still not a member of Lake Victoria Tourism Association (LVTA), please consider reaching out to our secretariat to find out how you can be part of us.