LVCVA rolls out new ad campaign highlighting Vegas as an adult destination

by Brett Forrest

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LAS VEGAS (KSNV) — Parents, consider leaving the kids at home for the next Vegas trip. That's the message from a new ad campaign to lure visitors to southern Nevada.

The Las Vegas Convention and Visitors Authority (LVCVA) on Tuesday debuted a pair of fun commercials highlighting Las Vegas as an adult destination. At the same time, the ads shy away from the glitz and glamor typically associated with the city.

In one of the ads titled "Storytime" (viewable below), a father reads fabricated bedtime stories to his young son about Las Vegas being filled with broccoli and dentists. Eventually, taking the bait, the boy says he doesn't want to go with his mom and dad on the trip to Las Vegas. Attempting to mask excitement, the father feigns disappointment.

The commercial ends with a title card reading: "You can bring your kids to Las Vegas, but why would you?"

For a destination that often tries to simultaneously market itself as both a family vacation and an adult escape, some might be surprised this campaign leans so hard into the latter.

"The timing of this campaign is really based on meeting the moment. And the moment is everybody is back to routine," said Kate Wik, Chief Marketing Office LVCVA. "It is the first time that kids are back to school and back to all of the pre-pandemic regular obligations. And so all of those things have been built up. Their desire for travel is at an all-time high. And we are here to give them that opportunity to get away. To escape. We're giving them permission to have a little bit of fun again."

According to the LVCVA, the ads will run nationally in top markets, including Los Angeles and New York City, with placements on streaming platforms like Hulu and digitally on YouTube.

This also comes as more casinos like the El Cortez and Circa in downtown Las Vegas implement 21 and older policies throughout their properties.

A branding and marketing overview from the LVCVA reads, "Las Vegas is not a want; it's a need. Las Vegas is and always has been about adult freedom, empowerment, and inclusiveness."

The ads come just ahead of the busy fall and holiday season with the hope of continuing to attract more visitors to a city hit especially hard from the COVID-19 pandemic.

The most recent tourism data from LVCVA, covering August 2022, show that year-over-year visitors increased by over 6%. However, the month still hit 11% fewer tourists than 2019 pre-pandemic levels.

The pair of ads were produced by R&R Partners, the Las Vegas Convention and Visitors Authority's (LVCVA) agency of record.

R&R's chief creative officer, Guto Araki, offered insight on the thought process behind their development.

"' What happens here stays here' was a campaign showing people after they came to Vegas," Araki explained. "This is almost like the origin story of that campaign. It's like before going to Vegas and the perils that you go to make sure that you have the best Vegas experience."

As for the lack of any casinos, landmarks, or partying in the commercial spots, Araki said those are all implied when people think of Las Vegas and are a simple internet search away.

This campaign comes just as a mass stabbing on the Las Vegas Strip killed two and injured six others five days ago. The victims were a mix of locals and tourists alike.

READ MORE NEWS 3 | G2E returns at pre-COVID attendance strength

Campaigns such as R&R's have been in development for months, so it shouldn't be expected they address anything of that nature. Regardless, many tourists may still be wondering if Las Vegas is a safe travel destination in the face of such comedic and lighthearted advertisements.

Clark County Commissioner Tick Segerblom, whose District E includes the site of the stabbing attack between the Wynn and Palazzo hotels, said these things can't be ignored, but he doesn't feel visitors are afraid.

"We just have to remind people that there's hundreds of thousands of people on a given day in Las Vegas," Segerblom said. "We can't control who comes here. We have the best police force. All the hotels have their own police forces. We're doing everything we can. But these random acts, unfortunately, occurred a couple of times, but we're hopeful that that was the last one."

The couple of times in his quote referred not only to the stabbings but also to the recent incidents of shootings on the Fremont Street Experience that led to increased security measures in downtown Las Vegas.

He noted there hasn't appeared to be a major impact on tourism numbers brought on by high-profile violent incidents.

In a statement sent to News 3, Las Vegas Metropolitan Police Department (LVMPD) confirmed they still have an increased presence on the Strip after last week's attack.

"The LVMPD takes the safety of Las Vegas locals and tourists very seriously," the statement said. Throughout the year, we maintain a robust presence on the Strip, working collaboratively with our private partners in the resort industry. In light of Thursday's incident, we have increased the number of officers on the Strip. We will continue to work closely with private security to ensure the safety of the public."

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A brief history of 'What happens in Vegas stays in Vegas'

A look back at one of the most effective ad campaigns in modern history

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Las Vegas' "What Happens Here, Stays Here" slogan is one of the more famous taglines in modern tourism marketing and one of the most quoted, talked about, and recognized ad campaigns in any industry. The phrase has not only been a spark that's helped drive millions of visitors to Sin City, but it's also inspired an Usher song and the trilogy of Hangover movies , been quoted by Laura Bush, closed an Oscar ceremony, and been banned from Super Bowl time slots.

The campaign, which turns 10 this fall, was first cooked up in 2003 at a brainstorming meeting in the Las Vegas tourism department of ad agency R&R Partners . The meeting was sparked by a need to brand Vegas for something other than gambling. A year of research resulted in the following conclusions, as explained in R&R's case study of the campaign :

The emotional bond between Las Vegas and its customers was freedom. Freedom on two levels. Freedom to do things, see things, eat things, wear things, feel things. In short, the freedom to be someone we couldn't be at home. And freedom from whatever we wanted to leave behind in our daily lives. Just thinking about Vegas made the bad stuff go away. At that point the strategy became clear. Speak to that need. Make an indelible connection between Las Vegas and the freedom we all crave.

The result was a decade of ads that create situations around missing information. This allows viewers to fill in the blanks and begin imagining their own Vegas adventures.

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The campaign turns 10

The Las Vegas Convention and Visitors Authority runs two types of campaigns: Retail campaigns that encourage direct bookings with a very strong and specific call to action (which are released in the spring) and branding campaigns promoting some variation of "What Happens Here, Stays Here" (which arrive in the fall).

The campaign just finished a nine-month hiatus during which LVCVA introduced a new retail-focused campaign starring a personality called Las Vegasdotcom. The character didn't exactly catch on with viewers and is not guaranteed to return during the 2014 retail advertising period.

The branding ads continued to run in Mexico and the U.K. during this time.

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In early September, R&R announced the return of "What Happens Here, Stays Here".

Just mentioning its return generated 15 to 20 calls from media outlets, says Courtney Fitzgerald, public relations manager at LVCVA.

"The plan was always to return with it," explains Fitzgerald. "That's what our research told us people like."

The ad will be not be a review of the last 10 years. It will have an original story line much like the " know the code " narrative in which Vegas visitors are encouraged to not share their friends' shenanigans with the world via social media. ( Especially when Price Harry is involved .)

The agency is planning to release a full review of the 10-year campaign in the first week of October. The agency does not disclose how much the campaign costs to run each year.

A decade of Las Vegas tourism

The campaign persisted through the recession following the 2008 banking crisis and the collapse of the real estate bubble, which hit Las Vegas particularly hard.

The annual visitor count fell more than 4 percent in 2008 after reaching a high of 39.2 million visitors in 2007. Visitor numbers have since climbed back past pre-bust levels to a record 39.7 million gamblers, clubbers, and convention attendees in 2012.

las vegas tourism ad

The recession also impacted occupancy rates. Citywide occupancy hit a high of 90.4 percent in 2007 before dropping to a low of 80.4 percent in 2010. Occupancy rates continue to recover but have not yet reached the near-perfect balance reached before the recession.

las vegas tourism ad

Get ready to laugh

The "What Happens Here, Stays Here" ads make people laugh. And although print and digital assets have been added to the campaigns, video drives the message.

"The heart of the campaign is the video," says Sara Gorgon, an account supervisor at R&R Partners.

R&R shares 15 high-quality videos from the past 10 years on its Vimeo page , but none are available for download. So, we've collected seven videos from campaigns that ran from 2006 to 2013. Many are recordings of TV commercials, so please excuse the poor quality.

 - YouTube

This ad from 2006 shows a man trying to pick up girls by testing out different occupations. The message: He's free to be whoever he wants in Vegas.

Vegas Commercial - YouTube

Posted in 2006, a lawn mower charges his boss $35 extra to keep secret what he saw him to do in Vegas. The ad was criticized for going off strategy, but was comical nonetheless.

What Happens In Vegas... - YouTube

Posted in 2007, this ad suggests that even the best-behaved, buttoned-up people can let loose in Vegas.

Vegas - what happens here, stays here - YouTube

Posted in 2009, this clever ad turns the recession and Vegas' dropping visitor numbers into a positive for potential guests. A newswoman bemoans the empty cabanas as sign of the times but quickly rushes off camera so she can enjoy private pools and smaller crowds for herself.

Las Vegas Commercial: Know the Code - YouTube

This 2011 campaign starred actress Tristen MacDonald, a woman who "broke the code" by tweeting and taking photos. In the ad, she is ostracized for breaking the code by her friends, DJs, and other partygoers.

 - YouTube

Posted in 2011, this ad sees a father struggling to explain to his daughter what grown-ups do in Las Vegas.

Leave your Stiff Upper Lip at Home | Las Vegas Commercial - YouTube

This rather strange ad ran in the U.K. in May 2013.

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  • The house won: Las Vegas tourism had its best year ever in 2012
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New Las Vegas tourism ad features Imagine Dragons

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LAS VEGAS (AP) — The latest ‘What Happens Here, Stays Here’ Las Vegas ad campaign features a familiar musical act from, well, right here.

Indie-rock band Imagine Dragons has teamed up with the Las Vegas Convention and Visitors Authority for the latest ad from the firm R&R Partners.

One is selling a destination.

The other is selling a forthcoming as-yet-unnamed album.

The creative crew for R&R tasked with keeping the ad campaign fresh, had their idea: two ads, one with a man, the other a woman, who both crisscross through Las Vegas scenes running into each other pool-side, or amid a fire-breathing variety act, at a 1920s-themed nightclub and a concert venue.

Then, about two months ago, the hometown band Imagine Dragons came along with their newest single, “I bet my life.”

The quickly conceived commercials that debut Monday were shot on location at the SLS Las Vegas and MGM Grand casino-hotels. They cost $1.2 million to produce and will cost the Las Vegas tourism agency an additional $7.6 million to buy national air time on NBC, ABC, FOX, E!, Bravo, Food Network, USA, Travel Channel, Comedy Central and several other channels.

“We’re in debt to Vegas,” said Dan Reynolds, the band’s lead singer and a Las Vegas native, in interviews filmed by R&R. “We really owe everything to Vegas.”

Imagine Dragons sold more than 3.9 million copies of its 2012 debut album “Night Visions” which included the Grammy-winning single “Radioactive.”

Rob Dondero with R&R Partners, who leads the team that sells Las Vegas to the world, said the spots’ messages are simple.

“Las Vegas is a place where anything can happen,” he said.

The destination has been relying more and more on entertainment that doesn’t involve taking an actual gamble, and the ads don’t show a single slot machines or casino floor.

Caroline Coyle, the visitor’s authority vice present of brand strategy indicated that wasn’t on purpose and said the campaign’s goal isn’t to highlight one particular aspect of Las Vegas.

“We really like to evoke just a feeling for Vegas,” she said.

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29 Essential Things to Do in Las Vegas (+ Easy Day Trips)

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Walk the Strip Walk the Strip free

Once you pass the famous "Welcome to Fabulous Las Vegas" sign along Las Vegas Boulevard South, it won't be too long until you're cruising the Strip. Sin City's notorious artery acts as the epicenter of any Vegas getaway. Here, you'll find Las Vegas' most iconic landmarks , including the  Bellagio Fountains , the Eiffel Tower at Paris, Las Vegas , the pyramid and sphinx belonging to The Luxor , and  The Venetian's Grand Canal .

The "Strip" technically runs from Mandalay Bay on the south end (home to an aquarium and a human-made beach) to the STRAT Hotel, Casino & SkyPod casino on the north end, where you'll find the tallest free-standing observation tower in the country (this is where you'll go for the perfect Vegas photo).

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Visit the Sphere Visit the Sphere

When construction on the MSG Sphere first began in 2019, the addition of yet another "world's largest" was met with a shrug. Las Vegas' skyline was already crammed with record-breaking, jaw-dropping attractions. Did the city really need one more? But when the Sphere's exterior LED screen switched on for the first time in 2023, suddenly this golf ball-shaped music and entertainment arena was all anyone could talk about. People crowded onto resort parking lot rooftops to watch as the largest spherical building on the planet transformed into a giant blinking eye, a swirling snow globe or a Space Age metallic orb.

At 366 feet tall, the Sphere is massive – taller than the Statue of Liberty. And the entire exterior of the building is cloaked in 1.2 million LED lights, which has the effect of transforming the Sphere into an almost lifelike replica of whatever images the screen projects. Visitors describe the Sphere as futuristic and otherworldly; like a piece of alien tech transported from another galaxy.

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Bellagio Casino and Fountains Bellagio Casino and Fountains free

This Strip staple offers plenty of ways to lay your money on the line, from table games and slot machines to a race and sports book. This is also the choice casino among many high rollers due to its high-stakes tables. What's more, this casino hosts the World Poker Tour, among other tournaments. But there's more to the Bellagio than the casino floor.

Even those who don't gamble praise the Bellagio for its upscale atmosphere and variety of amenities and attractions. Anyone who's seen a movie set in Vegas will recognize the Bellagio's massive fountains: Every 15 to 30 minutes, those walking past the exterior of the Bellagio are treated to a complimentary light and water show with the fountain's jets shooting water into the air during intricately choreographed "dances" set to music.

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See a Cirque du Soleil show See a Cirque du Soleil show

Las Vegas knows how to go big – especially when it comes to entertainment . So, it should come as no surprise that a performance company like Cirque du Soleil thrives here. Translating to "Circus of the Sun," Cirque du Soleil is known for its incredible acrobatic feats, which are performed with an unrivaled level of artistry. There are six different Cirque shows in Las Vegas, all of which are performed at different casinos along the Strip .

The "LOVE" show (performed at The Mirage) pays tribute to the legendary rock band with aerial acrobatics, trampoline and roller skate acts.

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The Venetian Casino and Grand Canal The Venetian Casino and Grand Canal free

Why spend the money to cross the Atlantic when you can get a taste of Italy right in Vegas? Nestled along the Strip , The Venetian replicates the highlights of Venice , complete with gondola rides along the Grand Canal . Visitors can get a taste of what life is like in the Queen of the Adriatic thanks to The Venetian's Streetmosphere program: singers, stilt walkers and "living statues" recreate the typical scene you'd likely encounter in the real Venice for those who opt to spend the day perusing the wares in the Grand Canal Shoppes.

For $34 per person ($39 Thursday through Monday), you can take a gondola ride along the property's Grand Canal (inside or outside) anytime between 10 a.m. and 11 p.m. Monday through Thursday and Sunday; on Friday and Saturday, gondola rides are offered until midnight.

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Caesars Palace Casino and The Forum Shops Caesars Palace Casino and The Forum Shops free

A staple of the Vegas Strip , Caesars Palace started welcoming visitors to Sin City beginning in the 1960s. Since then, it has made an appearance in such popular films as "Rain Man," "Iron Man" and "The Hangover." Those who choose to gamble at Caesars will find themselves in ancient Rome , with massive columns and frescoes paying tribute to the casino's namesake. Those who prefer to use their money in other ways can make their way to The Forum Shops – home to about 160 specialty stores and restaurants, including Tom Ford and Saint Laurent, as well as more affordable outlets like H&M and Nike.

Caesars Palace is also home to a variety of nightlife venues, including the 75,000-square-foot Omnia Nightclub and the trendy Vanderpump Cocktail Garden, a favorite among fans of the "Vanderpump Rules" reality television series. Meanwhile, the on-site Colosseum venue is home to musical residencies like Rod Stewart, Sting and Adele. Top restaurants include Nobu and Gordon Ramsay Hell’s Kitchen.

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The Cosmopolitan of Las Vegas The Cosmopolitan of Las Vegas free

The Cosmopolitan Resort and Casino, known simply as "The Cosmo" by locals, is the hip, glitzy place to go to see and be seen. Although the 3,000-plus room casino no longer holds the title of the "newest casino on the Strip ," it has remained trendy since it opened in 2010, thanks to its thriving dining and nightlife scene.

Known for both its in-your-face opulence and its hidden, "underground" entertainment, the Cosmo is a modern, high-end alternative to some of the Strip's over-the-top themed resorts. The Cosmo has not one, but three speakeasies (one of which is hidden behind a door marked "Janitor" inside a barbershop), a hidden restaurant disguised as a pawn shop, and the popular

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Fremont Street Experience Fremont Street Experience free

U.S. News Insider Tip: For a fun "vintage Vegas" experience, head to the second floor of the D Las Vegas Casino to play the Sigma Derby mechanical horse betting game. It's more than 30 years old and the last of its kind in Las Vegas! – Reannon Muth

Fremont Street used to be dominated by classic, but less-frequented casinos that seemed past their prime, such as the Golden Nugget and the Pioneer Club. Today, this section of downtown Las Vegas is once again ready to compete with the Strip for visitors' attention.

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Red Rock Canyon National Conservation Area Red Rock Canyon National Conservation Area

Located about 17 miles west of the Las Vegas Strip , the Red Rock Canyon National Conservation Area offers travelers a respite from downtown Las Vegas' unnatural neon landscape. Though you can opt to follow the 13-mile scenic car route through the desert, make the most of your visit by stretching your legs along the numerous hiking and biking trails that dot the one-way route. No matter how you choose to explore the 195,819-acre area, you'll find yourself surrounded by the beautiful Mojave Desert and its signature red hills.

According to previous Red Rock Canyon visitors, a trip here is well worth leaving the casino floor behind. Recent travelers recommended getting out of your car to explore, but suggest you plan hikes or biking excursions during the cooler mornings rather than the sweltering afternoons. Reviewers also say the road is well-maintained and appreciate the abundance of restrooms along the way. Travelers also suggest stopping by the visitor center to peruse the informative exhibits.

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New York-New York and the Big Apple Coaster New York-New York and the Big Apple Coaster free

You won't have any trouble finding New York-New York: Its faux-Manhattan skyline – complete with scale models of famous Big Apple attractions like the Statue of Liberty , the Empire State Building and the Brooklyn Bridge – occupies almost a full block of the Strip . Sitting across the street from the MGM Grand , New York-New York recreates the Gotham experience in true Vegas fashion, boasting a New York-style pizzeria, several casual pubs and a variety of souvenir and specialty shops.

If you’re visiting Las Vegas with kids , you’ll find a variety of family-friendly attractions here, including Hershey's Chocolate World, which offers more than 800 kinds of Hershey's chocolates and candies, and features a nearly 800-pound Statue of Liberty sculpture composed almost entirely of chocolate. In addition to an arcade, the property is also famous for its Big Apple Coaster. Traveling at speeds up to 67 mph, the roller coaster weaves through the faux Manhattan skyline, offering riders excellent views of the southern Strip – if they can keep their eyes open. Tickets start at $25 per person for one ride. Note: Riders must be at least 54 inches tall to ride. The coaster welcomes riders from 11 a.m. until 11 p.m. Monday through Thursday and from 11 a.m. until midnight Friday through Sunday.

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Paris, Las Vegas and the Eiffel Tower Experience Paris, Las Vegas and the Eiffel Tower Experience free

Though it may not be quite as timeless as the actual City of Lights , Sin City's (rather kitschy) take on Paris is one of the Strip's most popular occupants. The property offers a whirlwind tour of the French capital's most iconic sights: You'll find a replica of the Arc de Triomphe, architecture reminiscent of the Paris Opera and the Louvre, and the pièce de résistance – a 46-story, half-size replica of the Eiffel Tower. Tickets to the tower's observation deck cost $25 for adults and $19 for kids ages 4 to 12. Similar to the real tower in Paris, the Las Vegas Eiffel Tower stages a free recurring light show every 30 minutes from sunset to midnight daily. For a unique view of the tower, reserve a lounge chair by the property’s pool, which is located on the rooftop directly under the Eiffel Tower replica.

As far as the casino goes, you'll find slots, table games, horse racing and Keno – with which travelers were more than satisfied. Paris, Las Vegas boasts several French-themed restaurants,  bars and shops, plus a variety of shows, not to mention the swanky Chateau Nightclub and Rooftop.

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Hoover Dam Hoover Dam

Sitting about 35 miles southeast of Las Vegas, the Hoover Dam spans the Colorado River and the Black Canyon (which separates Nevada and Arizona). The immense concrete structure – which confines Lake Mead, the largest reservoir in the United States by volume – has helped provide power to Nevada, Arizona and California since 1935. These days, in addition to keeping the lights on, the Hoover Dam welcomes more than 7 million visitors each year as one of America's most recognized landmarks. Some of its most noteworthy sights are as follows:

Visitor Center:  You can learn more about the Hoover Dam with a stop at the Visitor Center, which is open every day from 9 a.m. to 5 p.m. and costs $10 to explore. The facility's Exhibit Gallery features various audio, visual and interactive exhibits, such as a generator model you can walk through, while the theater shows a 10-minute film about the dam. Don't forget to head to the top-floor observation area to snap some memorable pictures of the massive structure, Lake Mead and the Colorado River, as most visitors recommend doing.

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Area15 Area15

Like many of Sin City's attractions, Area15 is hard to describe. Marketed on its website as an "immersive entertainment district," the 200,000-square-foot warehouse features a psychedelic smorgasbord of unique experiences, including cinematic immersions, interactive art exhibits, virtual reality arcades, zip lines, axe-throwing and several one-of-a-kind bars and restaurants.

Area15 has earned comparisons to Burning Man and "Alice in Wonderland," thanks to the art installations that tower outside and the mind-bending exhibits inside. Two of the most popular attractions are the immersive art experience, Meow Wolf's Omega Mart, and the rum-fueled immersive Cirque show "Lost Spirits Distillery."

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LINQ Promenade LINQ Promenade

Home to the High Roller observation wheel, the LINQ Promenade is an open-air shopping, dining and entertainment district. Located between The LINQ Hotel and Casino and Flamingo Las Vegas Hotel & Casino, the 1,200-foot-long promenade is anchored by the 550-foot High Roller, the largest observation wheel in North America and one of the top things to do in Las Vegas with kids . Recent travelers found the 360-degrees of the Strip , the city and the desert worth the trip. During the day, tickets cost $25 for adults and $10 for kids ages 4 to 12; in the evening (7 p.m. to midnight), tickets cost $35.50 for adults and $19 for kids. For another adrenaline rush, there’s Fly LINQ, the only zip line on the Las Vegas Strip . Riders launch from a 12-story tower and reach speeds up to 35 mph. The zip line is open from 2 to 10 p.m. daily. Tickets start at $35.

The shopping includes national retailers like Harley Davidson and the unusual like I Love Sugar, a 14,000-square-foot, two-story candy shop. Entertainment options abound as well and range from comedy and magic to live music. The minus5, an ice bar created from 100 tons of custom-carved ice, is among the bar and lounge options. Admission to the bar costs $24 for adults; children ages 7 and older are welcome until 9 p.m. for $13. There are more than 20 restaurants at the LINQ, including Guy Fieri's Vegas Kitchen and Bar. Recent visitors found the open-air promenade to be a refreshing break from the casinos and enjoyed the attractions and shopping.

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Wynn Las Vegas Wynn Las Vegas free

If you're looking for a luxurious experience along the Strip , the Wynn (and its sister property, Encore ) delivers. With its stylishly understated accommodations and grand casino, the Wynn draws travelers seeking a sophisticated stay. Visitors who aren’t guests of the hotel often stop by to admire its opulent interiors. The property’s eye-catching lobby is a particular favorite as it features a variety of photo-worthy floral displays.

In addition to the casino, the Wynn is also home to a collection of luxury shops like Celine and Hermès, fine dining, such as the acclaimed Wing Lei, and an 18-hole golf course – the only resort golf course on the Strip. Its nightly entertainment options are just as unique. Along with several posh bars and lounges, the Wynn is also well-known for its nightly Lake of Dreams show. Spread across 3 acres, the multimedia show uses 5,500 LED lights, a 90-foot waterfall and 1,500 pine trees to create its spectacular setting. There are also two luxurious spas on-site.

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SkyPod & Observation Deck at the STRAT Hotel SkyPod & Observation Deck at the STRAT Hotel

U.S. News Insider Tip: A lot of people go to dinner at the Top of the World Restaurant at the STRAT, but if you're looking for something more budget friendly, 108 Drinks offers delicious food and two-for-one cocktails during its "Sky High Happy Hour." – Reannon Muth

For a panoramic view of the Strip , head to the STRAT Hotel. The hotel boasts a 1,149-foot tower – the tallest freestanding observation tower in the United States.

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Take a ride on the High Roller Observation Wheel Take a ride on the High Roller Observation Wheel

For a unique, bird's-eye view of the Strip , take a ride on the High Roller at The LINQ. Standing 550 feet tall and 520 feet in diameter, the observation wheel is the largest in North America. The massive Ferris wheel features 28 handcrafted pods made out of Italian glass that can hold up to 40 people each. A trip around the observation wheel takes about 30 minutes, and recent travelers say it's a great place to snap photos of the nearby casinos and attractions. This is also one of the top things to do in Las Vegas with kids .

Adults ages 21 and older can opt for a ride within the Happy Half Hour pod, an upgraded experience that includes a complimentary open bar during your trip around the wheel. Recent visitors said the High Roller was worth the trip to see the views, either day or night; others were especially pleased that the pods are air conditioned. However, many also described the experience as overpriced.

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The Neon Museum The Neon Museum

Once the sun goes down, Las Vegas shines brightly with hundreds of thousands of colorful bulbs flashing for your attention. Neon is nothing new in America's Playground: Hotels , bars and casinos have been luring customers with bright signs for decades. If you have an interest in learning more about the city’s iconic signs and Las Vegas history in general, consider a visit to The Neon Museum. Located on Las Vegas Boulevard just north of the Mob Museum and about a mile north of Fremont Street , the Neon Museum offers guided tours of what's known as the "Neon Boneyard." The boneyard can be found behind the museum's visitor center, which occupies the lobby of the former La Concha Motel.

The nearly 2.25-acre outdoor exhibit is home to more than 250 pieces of old Vegas signage all laid out for admiration on the desert floor. You can take a self-guided tour during the day, or sign up for a guided tour at night. The 45-minute boneyard walk-throughs are led by museum interpreters, who provide details on signs from such iconic landmarks as Caesars Palace , the Golden Nugget and Stardust.

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The Mob Museum The Mob Museum

U.S. News Insider Tip: One of my favorite places to watch live jazz and blues is at the Mob Museum's basement-level speakeasy, The Underground. The cozy lounge has delicious cocktails and free admission if you know the secret password (hint: check Instagram). – Reannon Muth

Back in the day, not even Vegas' neon lights could distract Americans from Sin City's darker side; today, The Mob Museum sheds light on the city's pervasiveness in the 20th-century gangster era. Las Vegas' former federal courthouse – located in the downtown area a few blocks northeast of the Fremont Street Experience  – now houses distinct interactive exhibits devoted to exposing America's mob history.

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Circa Resort & Casino Circa Resort & Casino free

When Circa Resort & Casino held its grand opening in 2020, it was the first new casino to open in downtown Las Vegas in more than 40 years. The chic, 35-story-tall addition to this old Las Vegas neighborhood has all the modern features of a 21st-century casino, including a high-tech parking garage named the Garage Mahal and a three-story-tall sportsbook (the world's largest). But the adults-only casino also has a distinctly vintage Vegas vibe, too. Circa's interior features midcentury lighting and accents, globe chandeliers and the iconic "Vegas Vickie," a giant neon cowgirl that hovers over the casino lobby.

The most talked-about attraction among recent visitors at Circa, however, is Stadium Swim, a mashup of a concert stadium and a swimming pool amphitheater. Guests can lounge in one of six pools while they catch a sports game or concert on the 40-foot screen above. The pool is heated and remains open year-round, which makes it a popular lounge spot on desert spring days.

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Downtown Container Park Downtown Container Park free

U.S. News Insider Tip: If you like the artsy vibe of Container Park, then you'll love the nearby Arts District – a hip downtown neighborhood filled with quirky bars, eclectic restaurants and funky murals. Eat at Esther's Kitchen and grab a drink at ReBAR. – Reannon Muth

The Downtown Container Park's premise is an interesting one: An open-air dining and shopping plaza made entirely from repurposed shipping containers. The 1.1-acre venue is also home to a sprawling treehouse and interactive play area and a 40-foot-tall praying mantis sculpture that shoots real flames from its antennae.

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SlotZilla Zipline SlotZilla Zipline

Part of the Fremont Street Experience , SlotZilla is modeled after a giant slot machine, complete with Las Vegas icons like oversized dice and a martini glass. At 11 stories tall, SlotZilla is billed as the world’s largest slot machine and as a zip line offers riders two options: On the lower line, Zip-Zilla, participants ride in a seated position, zipping along at 77 feet in the air. The line travels about halfway through the Fremont Street Experience. The higher zip line, known as Super-Hero Zoom, rises 114 feet high. Patrons ride “superhero-style” (with their bodies parallel to the ground) to the other end of the street and are dropped off at the Golden Gate Hotel & Casino. Guests should allot one hour for the entire experience, even though the rides are 30 seconds and one minute, respectively. In addition to a weight check and harness fitting, you’ll have to go through a brief safety training.

Recent travelers found the higher “Super-Hero Zoom” zip line thrilling and enjoyed the views from up above, especially at night. However, there were mixed reviews about the check-in process, and some warned that you’ll have to climb a lot of steps to get to the top of the launching platform.

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SPEEDVEGAS SPEEDVEGAS

Not all thrill-seekers are satisfied with laying their cards out on the table. When Lady Luck can't get your adrenaline pumping, an exotic driving experience sure will. Headquartered about 15 minutes south of the Strip , SPEEDVEGAS puts those feeling the need for speed behind some of the world's fastest, most luxurious cars. From exotic Ferraris, Lamborghinis and Aston Martins to speedy Corvettes and Camaros, you'll have your pick of horsepower.

This experience isn't for everyone: Drivers must be at least 18 years old. The chance to sit in the driver's seat is anything but affordable, with driving experiences starting at approximately $250 for five laps. However, those who have put the pedal to the metal on a SPEEDVEGAS experience can't stop raving about it, praising the accommodating and safety-conscious staff.

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Springs Preserve Springs Preserve

If you're looking for a kid-friendly activity away from the Strip , or just need a breath of fresh air, consider a visit to the Springs Preserve and Origen Museum. There's something of interest for almost everyone at this 180-acre cultural institution, which is listed on the National Register of Historic Places. The preserve is located at the original water source for the valley, and is commonly known as the "birthplace of Las Vegas." It's a place meant to commemorate Las Vegas' history and boasts museums, galleries, a botanical garden, a butterfly habitat and an interpretive trail system. Meanwhile, the Origen Museum features more than 75 permanent exhibits, an indoor theater and a traveling exhibit space.

Recent visitors raved about the family-friendly atmosphere here, but even those without kids in tow love the history and the botanical garden. Reviewers called the grounds “peaceful” and said Springs Preserve provides a fun day away from the Strip.

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Mandalay Bay Casino, Aquarium and Beach Mandalay Bay Casino, Aquarium and Beach free

Sure, this towering gold building at the southern end of the Strip boasts all the slots, poker and game tables you want in a Sin City venue, not to mention a variety of restaurants and nightlife venues. (Plus, it's home to the House of Blues Music Hall and plays host to "Michael Jackson ONE," Cirque du Soleil 's tribute to the 80s pop icon.) But Mandalay Bay doesn't exude the same level of kitsch found at other casinos along Las Vegas Boulevard – a major selling point for more laid-back travelers. In fact, this is the place you go if you're looking for an escape, according to reviewers.

One of the major highlights of Mandalay Bay is its 11-acre “aquatic playground,” which features a human-made beach, a lazy river and a wave pool that creates an oceanside atmosphere in the middle of the Nevada desert. You can kick off your shoes and work on your tan in one of the rentable cabanas or gazebos; those looking to avoid bikini tan lines can ditch the top at the Moorea Beach Club. Note that unless you're a guest at the Mandalay Bay or the Delano Las Vegas, you will have to rent a cabana to access the pool and beach areas – prices vary by day and occupancy levels.

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Luxor Casino Luxor Casino free

As you make your way down the Strip , you can't miss the 30-story pyramid that is home to the Luxor Hotel & Casino. You can try your luck at more than 1,100 slot, video poker and multi-game machines, or play one of dozens of table games on the 120,000-square-foot floor. There's also a large sportsbook area, with plasma TVs and individual seats with monitors. If you're a high roller, there's a private section for you, too, with a comfortable lounge and cocktail bar.

In addition to the gaming floor, the casino also offers a variety of nightly entertainment options and attractions like the Blue Man Group, as well as several museum exhibits, such as one devoted to Titanic artifacts. For many travelers, “Titanic: The Artifact Exhibition” was a highlight of their visit to Luxor. In addition to featuring more than 250 artifacts recovered from the ship, the exhibition displays recreated rooms, including the ornate Grand Staircase. What's more, Luxor touts one of the largest pool decks in Vegas, offering 125,650 square feet of space. As with other hotels on the Strip, Luxor also offers a variety of nightlife venues and restaurants.

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MGM Grand Casino MGM Grand Casino free

It only makes sense that a city devoted to entertainment would feature a casino hotel devoted to the entertainment industry. The casino – which sits mid-Strip across from New York-New York at the corner of Las Vegas Boulevard and Tropicana Avenue – hosts a variety of performances ranging from big-name concerts to sporting events to Cirque du Soleil 's "KÀ." It is also the partner to the nearby T-Mobile Arena, which hosts large-scale events, such as the iHeartRadio Music Festival.

The MGM Grand is also home to several top-notch restaurants and nightlife venues, such as Hakkasan nightclub, where celebrity DJs regularly spin hits into the wee hours. During the day, you can stop by Wet Republic Ultra Pool, where you can dance, swim or relax in party cabanas. Several shops can be found here as well, but you'll likely spend most of your time (and your money) on the casino floor, which houses poker tables, slot machines and a race and sports book. Keep in mind: The property spans more than 6 acres, so you’ll likely be doing a lot of walking during your visit (comfortable shoes are a must). Travelers were impressed by the size of the MGM Grand Casino, but said the nightlife options are the real star of the property.

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Take a day trip to the Grand Canyon Take a day trip to the Grand Canyon

If you’re in need of a retreat into nature during your Las Vegas vacation, consider planning a day trip to the Grand Canyon. The national park’s popular South Rim is located about 280 miles (around 4.5 hours) southeast of the Strip. If you don't have your own set of wheels, opt for one of the Best Grand Canyon Bus Tours From Las Vegas . For a shorter time commitment, there’s also the Best Grand Canyon Helicopter Tours , some of which include a landing on the canyon floor. 

If you don’t want to devote a whole day to the national park, you can drive about 130 miles, or around two hours, to visit Grand Canyon West . Owned and operated by the Hualapai Indian Reservation, Grand Canyon West is not part of the national park, but it does offer its own attractions, including the popular Grand Canyon Skywalk. For more information about planning a trip to the Grand Canyon, check out our Grand Canyon National Park travel guide .

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The Adventuredome at Circus Circus The Adventuredome at Circus Circus

In a city that boasts every type of attraction imaginable, it’s no surprise to find an indoor amusement park. Located on the Strip , the 5-acre Adventuredome at Circus Circus Hotel and Casino offers rides and entertainment for all ages. There are 25 rides and attractions, including roller coasters, an 18-hole miniature golf course, a carousel, a video game arcade and a rock clubbing wall, all housed under a large glass dome. The complex also includes free clown shows, virtual reality rooms and the FX Theater, which screens family-friendly films in 4D.

Recent visitors appreciated the climate-controlled indoor environment, but warn that the Adventuredome is better suited to younger children (ages 12 and younger) than adults due to the nature of its rides and attractions. (It's considered one of the top things to do in Las Vegas with kids .) Reviewers complained about the price of the admission passes: All-day tickets for those 48 inches and taller are $60; for those shorter than 48 inches, all-day tickets cost $30.

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Las vegas visitors increase in march, even without one of the biggest conventions.

LAS VEGAS ( KLAS ) — More than 3.6 million people visited Las Vegas in March, building on the tourism momentum that’s now 4.2% ahead of last year’s pace.

With 3,671,500 visitors, according to the Las Vegas Convention and Visitors Authority (LVCVA), there was still plenty of room for improvement as hotels were without a big money-maker — the once-every-three-years CONEXPO‐CON/AGG tradeshow, which brought 142,000 conventioneers last year and won’t return until 2026. That comparison put a dent in convention attendance (down 37.2% compared to March 2023), hotel revenue (revenue per available room down 19.2%) and room prices (average daily rate down 16.4%).

Figures released by Harry Reid International Airport showed a 2% increase (compared to March 2023) in arriving and departing passengers, coming in at a total of 5,043,368. The airport’s biggest carrier, Southwest Airlines, carried more than 1.9 million passengers in March, a 12.9% increase over a year ago. Spirit Airlines, the second-biggest carrier, dropped by 14.7% with 627,142 passengers.

2023 Las Vegas tourism ends with records for air passengers, casino wins

The number of international travelers in March increased by 26.2% compared to March 2023.

The economic reports released near the end of each month show continuing signs of a solid tourism market.

LAST MONTH: Visitors, Las Vegas hotel room rates up in February, LVCVA report shows

Visitor volume is up 0.4% compared to March 2023, the LVCVA report shows. Hotel occupancy was just over 85% for the month

Overall hotel occupancy reached 85.3% for the month, with the additions of the 3,644-room Fontainebleau Las Vegas and the 209-room Durango Casino & Resort. Those openings added about 3.9% more rooms to the mix.

For the latest news, weather, sports, and streaming video, head to KLAS.

Las Vegas Convention and Visitors Authority Releases 2022 Visitor Profile Study

Las Vegas Strip at Night

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Former Raiders Coach Josh McDaniels Snags an Offer on His Lavish Vegas-Area Mansion

( Chris Unger/Getty Images; Realtor.com )

Former Raiders Coach Josh McDaniels Snags an Offer on His Lavish Vegas-Area Mansion

Josh McDaniels , who coached the Las Vegas Raiders for one-and-a-half desultory seasons and was subsequently fired, recently listed his massive Las Vegas -area mansion for $4,900,000. He’s already fielding an offer on the place after five days.

The five-bedroom, 5.5-bathroom Henderson home features 6,700 square feet of living space and sits on a half-acre lot. Built in 2005, the property was recently renovated.

The property was last sold in 2022 for $4,950,000, according to public records. The current list price likely reflects McDaniels’ desire to put Sin City in his rearview mirror.

The Mediterranean-style build is located in a gated country club community that’s within a 30-minute drive of the Las Vegas Strip.

Realtor.com - Josh McDaniels 1

(Realtor.com)

This single-level mansion features a dramatic front entrance with a wide arched doorway and a manicured lawn. Inside, the spacious foyer has bright white walls and light hardwood flooring.

Multiple sitting areas include a formal living room with a marble fireplace, a wall of windows, and a coffered ceiling. Another sitting area has a wet bar, carved wood walls, and arched windows.

Realtor.com - Josh McDaniels 2

The chef’s kitchen boasts a center island with seating, plenty of storage, and a wood-beamed ceiling. There’s also a sitting area with a stone-accented fireplace.

The layout includes a quaint dining nook as well as a formal dining room.

Realtor.com - Josh McDaniels 4

Four of the five bedrooms have en suite bathrooms. The fifth bedroom could be turned into a home office.

The primary suite comes with a white marble fireplace, a spa bathroom with an oversized soaking tub, and a private patio.

Additionally, this handsome home has a media room, a laundry room, and three parking spaces.

Realtor.com - Josh McDaniels 6

The backyard features a renovated pool with fire bowls and waterfalls, a built-in barbecue, and a fire pit.

The country club community offers a golf course, walking trails, tennis and pickleball courts, a fitness center, a swimming pool, and dining options. The monthly homeowners association fee is relatively low at $287.

Realtor.com - Josh McDaniels 8

McDaniels, 48, was the head coach of the Raiders for 25 games during the 2022 and 2023 seasons. He was dismissed with a record of nine wins and 16 losses.

Previously, McDaniels was the offensive coordinator and quarterbacks coach for the New England Patriots from 2012 to 2021. A short detour as head coach of the Denver Broncos in 2009 and 2010 also proved less than successful, and he was axed before he finished a second season.

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Brittany Natale is a writer based in New York City. Her work has appeared in i-D, Village Voice, Teen Vogue, Domino, and other publications.

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Weekly fireworks show coming to downtown Las Vegas

A Las Vegas casino is bringing a Disneyland staple to the skies above downtown. Here’s when it will begin.

Fireworks explode from the Plaza just after midnight during the Time of Your Life Festival at t ...

A Las Vegas casino is bringing a Disneyland staple to the skies above downtown.

The Plaza hotel-casino will start weekly live fireworks on Fridays throughout the summer, the Welcome to the Weekend Summer Friday Fireworks series, inspired by the theme park’s frequent shows, it announced Thursday.

“The Plaza is known for its great fireworks on New Year’s Eve and July 4th, but who says fireworks are only for those holidays?” Plaza CEO Jonathan Jossel said in a news release. “This summer, we wanted to celebrate and give a gift to everyone downtown by sharing the excitement and fun of our fireworks shows with them every Friday night.”

Fireworks shows begin at 9:15 p.m., starting May 24 for Memorial Day weekend and ending Aug. 30 for Labor Day weekend, according to the property located at the end of the Fremont Street Experience, on Main Street. A spokesperson for the property said the show will last “several minutes.”

Fremont Street-area casinos say the show will add to the pedestrian mall’s party atmosphere.

“The weekly fireworks show will amp up Fremont Street’s high-energy atmosphere to a new level,” Circa owner Derek Stevens said in the release. “It’s a terrific addition for the entire neighborhood, providing another exciting reason for visitors to come downtown. Huge thanks to Jonathan and the Plaza team for bringing this idea to life. We’ll definitely be enjoying the show every week from Circa’s rooftop lounge, Legacy Club.”

The shows are weather dependent. Check the resort-casino’s social media channels for updates.

McKenna Ross is a corps member with Report for America, a national service program that places journalists into local newsrooms. Contact her at [email protected] . Follow @mckenna_ross_ on X.

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