culinary tourism market

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Culinary Tourism Market

Culinary tourism market report by activity type (culinary trials, cooking classes, restaurants, food festivals and events, others), tour type (domestic, international), age group (baby boomers, generation x, generation y, generation z), mode of booking (online travel agents, traditional agents, direct booking), and region 2024-2032.

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Culinary Tourism Market Size:

The global culinary tourism market size reached US$ 946.4 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 3,515.1 Billion by 2032, exhibiting a growth rate (CAGR) of 15.2% during 2024-2032.  The market is experiencing steady growth driven by the growing desire for cultural exploration and authentic experiences among the masses, increasing impact of social media on shaping travel behaviors, and rising number of destinations offering healthy, locally sourced, and sustainable dining experiences.

Culinary Tourism Market Analysis:

• Market Growth and Size: The culinary tourism market is experiencing robust growth, driven by a rising interest in unique and authentic food experiences and increasing number of culinary tours, food festivals, and cooking classes worldwide.
• Major Market Drivers: Key drivers include cultural exploration and the desire for authentic experiences. Travelers are exploring different cultures through their cuisines, which is a key factor in choosing destinations.
• Technological Advancements: Innovations in online platforms and apps are enhancing the accessibility and personalization of culinary experiences. These tools help travelers discover and book diverse culinary activities with ease.
• Industry Applications: Culinary tourism spans various industry applications, including hospitality, event management, and travel planning. It synergizes with local agriculture, gastronomy, and cultural heritage sectors.
• Key Market Trends: Key trends include the rising demand for sustainable and ethical culinary experiences, with a focus on local sourcing and supporting small-scale producers.
• Geographical Trends: Regions like Asia Pacific and Latin America are emerging as prominent culinary destinations due to their rich culinary heritage and street food culture.
• Competitive Landscape: The market is characterized by the presence of key players who are investing in sustainable mining technologies and practices. These companies are also focusing on partnerships and mergers and acquisitions (M&As) to enhance their market position and meet the evolving environmental standards.
• Challenges and Opportunities: Challenges include maintaining authenticity while catering to a diverse tourist palate and ensuring sustainability in culinary practices. Nonetheless, opportunities for exploring untapped culinary traditions, integrating technology for enhanced experiences, and focusing on health-conscious and eco-friendly culinary trends to attract a broader audience are projected to overcome these challenges.

Culinary Tourism Market Trends:

Cultural Exploration and Authenticity

One of the primary drivers of culinary tourism is the desire for cultural exploration and authentic experiences. Food is an integral part of the cultural identity, and sampling the local cuisines of a region offers a direct and immersive way to understand and engage with different cultures. This factor appeals particularly to travelers seeking ways to experience the world more deeply than traditional sightseeing allows. The growing trend of authenticity in travel experiences, along with the increasing number of tourists looking to connect with local communities and understand their traditions and way of life, is propelling the growth of the market. Culinary tourism provides this connection, allowing travelers to experience a culture through its flavors, cooking techniques, and food rituals, making their travel experience more memorable and meaningful.

Rise of Social Media Influence

Social media platforms are becoming vital in shaping travel behaviors, with food experiences often being shared and popularized online. The visual appeal of unique and local cuisines, coupled with the storytelling aspect of food, makes it highly shareable content. This visibility is leading to an increase in food-centric travel, where destinations are chosen based on their culinary reputation. Social media influencers and food bloggers play a crucial role in this trend, as they highlight unique dining experiences and local delicacies, inspiring their followers to seek similar experiences. This digital word-of-mouth is a powerful tool in driving interest and awareness of culinary destinations.

Health and Wellness Trends

The growing focus on health and wellness is supporting the market growth. Modern travelers are becoming health-conscious and are seeking food experiences that align with their lifestyle choices, such as organic, farm-to-table, vegan, or gluten-free options. This shift is leading to a rise in destinations offering healthy, locally sourced, and sustainable dining experiences. Culinary tourism is no longer just about indulgence, it is also about experiencing food in a way that is beneficial to both the body and the environment. Additionally, there is a growing interest in learning about the nutritional aspects of different cuisines and participating in wellness-related culinary activities, such as cooking classes focused on healthy recipes.

Economic Development and Diversification

Culinary tourism plays a significant role in local economic development and diversification. By attracting tourists, it provides revenue streams not only for restaurants and food vendors but also for local farmers, market operators, and artisans. This influx of visitors helps sustain small businesses and artisanal producers, preserving local culinary traditions and promoting regional cuisine. Additionally, culinary tourism encourages investment in local infrastructure and amenities, improving the overall tourist experience and potentially leading to a more sustainable and diversified local economy. Governments and tourism boards often recognize the economic potential of promoting regional cuisines and invest in marketing campaigns and events, such as food festivals, cooking workshops, and gastronomic tours, further driving interest and economic benefits in the area.

Growing Interest in Culinary Skills and Education

There is an increasing interest in not just tasting food but also understanding how it is made. Many culinary tourists are keen on learning cooking skills and techniques specific to a region. This is leading to the popularity of cooking classes, workshops, and food tours as part of travel itineraries. These interactive experiences provide a deeper understanding of local cuisines and allow travelers to take home new skills and recipes. Culinary education as part of tourism not only enriches the travel experience but also helps preserve traditional cooking methods and recipes, passing them on to an international audience. This educational aspect of culinary tourism appeals to a wide range of travelers, from amateur cooks to professional chefs.

Innovation in Culinary Experiences

The increasing innovation in food experiences is contributing to the market growth. This includes the emergence of themed restaurants, experimental cuisine, culinary storytelling, and the blending of food with entertainment and technology. These innovative experiences attract tourists looking for something beyond the traditional dining experience. Immersive dining experiences that combine food with art, performance, or interactive technology create a unique and memorable aspect of travel. Additionally, the growing trend of pop-up restaurants and secret dining events in various cities around the world adds an element of exclusivity and surprise, further enticing culinary tourists.

Culinary Tourism Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on activity type, tour type, age group, and mode of booking.

Breakup by Activity Type:

• Culinary Trials
• Cooking Classes
• Restaurants
• Food Festivals and Events
• Others  

Food festivals and events accounts for the majority of the market share

The report has provided a detailed breakup and analysis of the market based on the activity type. This includes culinary trials, cooking classes, restaurants, food festivals and events, and others. According to the report, food festivals and events represented the largest segment.

Food festivals and events include a variety of occasions, ranging from local food fairs and street food festivals to international culinary competitions and food expos. These events attract a wide range of attendees, from casual food lovers to culinary professionals. They are often celebratory and social in nature, providing a platform for visitors to sample a wide variety of food, interact with chefs, and participate in food-related activities. Food festivals and events are not only about tasting but also about experiencing the food culture in a festive and communal atmosphere. This segment draws tourists who enjoy the energy and excitement of large-scale events and are keen on experiencing a diverse range of culinary offerings in a single location.

Culinary trails are curated paths that lead travelers through a series of gastronomic experiences, often highlighting regional or local specialties. This segment appeals to those who enjoy exploring food in its natural setting, be it a wine trail in a renowned vineyard region or a street food trail in a bustling city. These trails provide an immersive experience, allowing tourists to visit multiple locations, from farms and markets to small eateries, gaining a comprehensive understanding of the local food culture. 

Cooking classes are a significant segment in culinary tourism, appealing to travelers who wish to learn and participate actively in the culinary culture of their travel destination. These classes range from informal sessions with local cooks to professional courses led by renowned chefs. Participants learn to prepare regional dishes, gaining hands-on experience with local ingredients and cooking techniques.

The restaurant segment of culinary tourism focuses on dining experiences in established eateries, ranging from local hidden gems to high-end, Michelin-starred restaurants. This segment caters to tourists who are primarily interested in the pleasure of eating and enjoying the ambiance of a place. Restaurants offer a wide array of culinary experiences, from traditional and authentic local dishes to contemporary and fusion cuisines.

Breakup by Tour Type:

• International  

Domestic holds the largest share in the industry

A detailed breakup and analysis of the market based on the tour type have also been provided in the report. This includes domestic and international. According to the report, domestic accounted for the largest market share.

The domestic segment of culinary tourism involves travelers exploring culinary experiences within their own country. This segment is the largest due to several factors, including ease of travel, familiarity with the language and customs, and often a lower cost compared to international travel. Domestic culinary tourists are typically looking to discover the diverse food cultures and culinary practices within their own nation. This can include visiting renowned food cities, exploring regional cuisines, or attending local food festivals and events. The growth in this segment is also driven by a growing interest in local and regional food traditions, sustainable and farm-to-table dining, and a desire to support local economies. Domestic culinary tourism appeals to a wide range of travelers, from food enthusiasts to families and groups seeking accessible, enriching travel experiences close to home.

International culinary tourism involves traveling to foreign countries to experience their food culture. This segment attracts travelers who are looking for new and exotic culinary experiences, different from what they can find in their home country. International culinary tourists are often more adventurous, seeking to immerse themselves in different cultures through their cuisine. This includes dining in local restaurants, taking part in cooking classes to learn foreign culinary techniques, and participating in food festivals that showcase international cuisines. The appeal of international culinary tourism lies in its ability to provide a deeper understanding of the culture and history of a country through its food. This segment tends to attract more seasoned travelers, food bloggers, and culinary professionals who are keen on expanding their culinary horizons and experiencing the global diversity of food.

Breakup by Age Group:

• Baby Boomers
• Generation X
• Generation Y
• Generation Z  

Generation Y r epresents the leading market segment  

The report has provided a detailed breakup and analysis of the market based on the age group. This includes baby boomers, generation X, generation Y, and generation Z. According to the report, generation Y represented the largest segment.

Generation Y is a dynamic force in culinary tourism, known for their adventurous palates and desire for authentic, immersive experiences. This group is more likely to seek out off-the-beaten-path culinary adventures, street food tours, and local dining experiences that allow them to connect with local cultures. Social media plays a significant role in their travel planning, with many seeking out unique and aesthetic food experiences. Generation Y is also interested in sustainability and often drawn to culinary experiences that emphasize local sourcing, ethical practices, and environmental responsibility. It prefers flexible and spontaneous travel plans, often incorporating food experiences as a central part of their travel itineraries.

Baby boomers represent a significant segment in culinary tourism. They tend to prefer more comfortable and leisurely travel experiences, including fine dining and gourmet tours. Baby boomers are usually interested in traditional and authentic dining experiences and may prefer well-planned itineraries that offer a mix of culinary exploration and relaxation.

Generation X shows a strong interest in diverse culinary experiences. This age group often balances work with family life and values travel experiences that offer both relaxation and cultural enrichment. It is known to appreciate quality over quantity and often seek out unique and authentic dining experiences that offer a sense of place. They are likely to enjoy family-friendly culinary activities, such as interactive cooking classes or food festivals that cater to a range of ages. 

Generation Z, the youngest cohort in the culinary tourism market, is beginning to make its mark. This group is highly connected, with digital platforms influencing their travel and culinary choices. It is interested in trendy, innovative, and diverse culinary experiences. It is more likely to be influenced by viral food trends on social media and are keen on trying out the latest food crazes. This age group values experiences that are not only about taste but also about the overall aesthetic and story behind the food.

Breakup by Mode of Booking:

• Online Travel Agents
• Traditional Agents
• Direct Booking  

Online travel agents exhibit a clear dominance in the market  

A detailed breakup and analysis of the market based on the mode of booking have also been provided in the report. This includes online travel agents, traditional agents, and direct booking. According to the report, online travel agents accounted for the largest market share.

Online travel agents are the dominant segment in the booking of culinary tourism experiences. This rise is attributed to the convenience, variety, and comparative options that online travel agents provide. They offer a one-stop platform for researching, comparing, and booking various culinary experiences and accommodations. Online travel agents often feature user reviews, which play a significant role in decision-making for travelers. This segment appeals particularly to tech-savvy travelers, including Millennials and Generation Z, who are comfortable with technology and prefer to plan and book their travel online. Online travel agents also offer the flexibility of customized travel packages and last-minute deals, making them a popular choice for a wide range of travelers seeking culinary experiences.

Traditional travel agents are popular among travelers who prefer personalized service and expert guidance. Travelers using traditional agents often seek hassle-free planning, especially for complex itineraries that include multiple destinations or unique culinary experiences. Traditional agents can offer tailored recommendations based on personal preferences and may have exclusive access to certain high-end or niche culinary experiences.

Direct booking is a preferred mode for travelers who seek a more hands-on approach to planning their culinary experiences. This segment involves booking directly with restaurants, cooking schools, or tour operators. Direct booking allows travelers to have more control over their experiences, often leading to more customization and flexibility. This method is favored by those who have specific culinary destinations or experiences in mind and prefer to organize their itinerary independently.

Breakup by Region:

United States

• South Korea

United Kingdom

• Middle East and Africa  

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa.

The North America culinary tourism market is driven by the growing interest in farm-to-table dining, local artisanal foods, and craft beverages like microbrews and local wines. This trend reflects a broader desire for sustainable and organic food options. North America hosts numerous food festivals and culinary events that attract tourists. The increasing number of restaurants offering delicious recipes is supporting the market growth.

Asia Pacific maintains a strong presence in the market, with a focus on maintaining the flavor and quality of various vibrant street food options, offering authentic and affordable tastes.

Europe stands as another key region in the market, driven by the growing emphasis on local and seasonal ingredients, with a move towards organic and sustainable food practices.

Latin America exhibits growing potential in the culinary tourism market, fueled by the rising trend of culinary innovation. Regions like Brazil and Colombia are popular for their coffee tours, while countries like Ecuador offer chocolate tours focusing on locally sourced cacao.

The Middle East and Africa region show a developing market, primarily driven by the availability of recipes made with traditional spices and cooking techniques.

Leading Key Players in the Culinary Tourism Industry:

Key players in the culinary tourism market are actively innovating and diversifying their offerings to cater to the evolving preferences of travelers. They are focusing on creating immersive, authentic, and localized food experiences that go beyond traditional dining. This includes curated culinary tours, cooking classes with local chefs, farm-to-table experiences, and collaborations with local food artisans. Top companies are also integrating technology to enhance customer experience, such as using apps for personalized tour recommendations and online platforms for easier booking and reviews. Additionally, there is an increased emphasis on sustainability and responsible tourism, with leading companies promoting eco-friendly practices and supporting local communities. These efforts are aimed at providing unique, memorable culinary experiences while fostering a deeper connection between tourists and the local culture and cuisine.

The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

• Abercrombie & Kent Group of Companies S.A.
• Butterfield and Robinson Inc.
• Classic Journeys LLC
• G Adventures
• Gourmet On Tour Ltd.
• Greaves Travel L.L.C.
• International Culinary Tours
• ITC Travel Group Limited
• The Ftc4Lobe Group
• Topdeck Travel Limited
• Tourradar  

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

Latest News:  

• November 2023: Abercrombie & Kent Group of Companies S.A. announced the launch of an extraordinary journey, Italy and the Palio, which will be hosted by the founder of the company and will be set to depart in August 2024. The journey will provide the experience of culinary delights from Michelin-star restaurants and authentic cooking lessons.

Culinary Tourism Market Report Scope:

Key benefits for stakeholders:.

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the culinary tourism market from 2018-2032.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the global culinary tourism market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the culinary tourism industry and its attractiveness.
• The competitive landscape allows stakeholders to understand their competitive environment and provides insight into the current positions of key players in the market.

Key Questions Answered in This Report

The global culinary tourism market was valued at US$ 946.4 Billion in 2023.

We expect the global culinary tourism market to exhibit a CAGR of 15.2% during 2024-2032.

The sudden outbreak of the COVID-19 pandemic had led to the implementation of stringent lockdown regulations across several nations resulting in temporary restrictions on intra- and inter-national travel activities, thereby negatively impacting the global culinary tourism market.

The rising popularity of international cuisines, along with the growing adoption of culinary tourism to provide enhanced experience of dining and explore diverse food varieties, is primarily driving the global culinary tourism market.

Based on the activity type, the global culinary tourism market has been segmented into culinary trials, cooking classes, restaurants, food festivals and events, and others. Currently, food festivals and events hold the majority of the total market share.

Based on the tour type, the global culinary tourism market can be divided into domestic and international, where domestic currently exhibits a clear dominance in the market.

Based on the age group, the global culinary tourism market has been categorized into baby boomers, generation X, generation Y, and generation Z. Among these, generation Y accounts for the majority of the global market share.

Based on the mode of booking, the global culinary tourism market can be segregated into online travel agents, traditional agents, and direct booking. Currently, online travel agents hold the largest market share.

On a regional level, the market has been classified into North America, Asia Pacific, Europe, Latin America, and Middle East and Africa.

Some of the major players in the global culinary tourism market include Abercrombie & Kent Group of Companies S.A., Butterfield and Robinson Inc., Classic Journeys LLC, G Adventures, Gourmet On Tour Ltd., Greaves Travel L.L.C., International Culinary Tours, ITC Travel Group Limited, The Ftc4Lobe Group, Topdeck Travel Limited, and Tourradar.

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Culinary Tourism Market Size, Share, Competitive Landscape and Trend Analysis Report by Activity Type, Age Group and Mode of Booking : Global Opportunity Analysis and Industry Forecast, 2020-2027

CG : Travel & Luxury Travel

Report Code: A06326

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The global culinary tourism market size was valued at $1,116.7 billion in 2019, and is projected to reach $1,796.5 billion by 2027, registering a CAGR of 16.8% from 2020 to 2027. The food festival segment was the highest contributor to the market, with $338.6 billion in 2019, and is estimated to reach $560.3 billion by 2027, at a CAGR of 17.2% during the forecast period.

The culinary tourism market growth can be attributed to rise in instances of people opting for unique and exotic holiday destinations, to get away from the daily hectic schedule and gain valuable experiences. Private, quite, serene, and exotic locations with a prevalent food culture are the major factors that people consider while choosing their travel location. Regions with large variety of food and drinks that taste unique have been voted as top preference by the travelers. In addition, destinations that are culturally and traditionally intriguing are becoming popular among the affluent travelers, owing to growing interest of people to learn and understand the local culture. Moreover, rise in exposure of people to different forms of social media has enhanced their knowledge about various trends shaping the tourism industry. Social media is increasingly becoming a pseudo-travel agent. Customers are increasingly opting for travel services and products by taking advice from the people who have either stayed or traveled there before. They also refer to reviews and insights detailed on various social networking sites. Views and opinions shared on sites offer better transparency with respect to products and thus, encourage travelers to make bookings for their preferred travel location. However, political unrest and terrorism have affected the overall volume of foreign trips and choice of destination and are the major restraining factors for the culinary tourism market. On the contrary, increase in affordability and convenience in finding accommodation is expected to encourage budget travelers to tour more often, and make way for growth of the culinary tourism market.

The culinary tourism market is segmented based on activity type, age group, mode of booking, and region. By activity type, the market has been classified into culinary trials, cooking classes, restaurants, food festivals and others. By age group, it is categorized into Baby Boomers, Generation X, Generation Y, and Generation Z. The Mode of Booking segment includes OTA, traditional agents and direct travel. Based on region, the culinary tourism market is studied across North America, Europe, Asia-Pacific, and LAMEA.

Cooking classes was the fastest growing segment through the forecast period.

Based on the culinary tourism market analysis, by activity type, the food festival segment was the most prominent segment accounting for the highest share in 2019 and is expected to continue this trend throughout the forecast period. The growth in this segment can be attributed to growing affinity of tourists in exotic cuisines and drinks. Moreover, culinary trials allow the tourist to experience various tastes in a region while exploring different cities in a short amount of time by making most of their vacation time; hence, this segment is a preferred choice for tourists who want to experience more of the culture in a relatively short time. However, the cooking classes segment is expected to experience the fastest growth rate of 17.2% through the forecast period

OTA was the fastest growing segment through the forecast period.

Based on the culinary tourism market forecast, by age group the generation Y segment was the dominant segment with majority of the market share in 2019 and is estimated to remain dominant throughout the forecast period. This can be attributed to millennial being avid travelers comprising large number of people traveling worldwide. Millennial are driven by wanderlust and breaking life’s monotony, these group of youngsters prefer short trips to culturally rich and different countries, also local shopping and food are among major attractions for this demographic cohort. The generation z segment is estimated to grow at a notable growth rate of 17.6% through the forecast period.

Asia-Pacific was the most prominent regonal market in 2019.

Based on the mode of booking, the OTA segment was the most prominent segment in 2019 and is expected to grow at the highest CAGR of 17.9% through the forecast period. This can be attributed to growing adoption of smartphones as a way to make travel arrangements. Moreover, this mode of booking is very convenient and various offers by the agencies encourage tourists to opt for the OTA mode of booking.

By region, Asia-Pacific was the most prominent region in the culinary tourism market and is expected to garner high growth rate in the forecast period. The North America culinary tourism market is also expected to witness steady growth rate through the forecast period owing to presence of a large number of traditional food outlets and easy availability of accommodation.

The players in the culinary tourism industry have adopted product launch as their key development strategy to increase profitability and improve their stance in the culinary tourism market share. The key players profiled in the report include Abercrombie & Kent USA, Classic Journeys, G Adventures, Greaves Travel, India Food Tour, ITC Travel Group Limited, The FTC4Lobe Group, The Travel Corporation, Topdeck Travel, and Tour Radar.

Key Benefits For Stakeholders

The report provides a quantitative analysis of the current culinary tourism market trends, estimations, and dynamics of the market size from 2019 to 2027 to identify the prevailing opportunities.

Porter’s five forces analysis highlights the potency of the buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.

In-depth analysis and the market size and segmentation assists in determining the prevailing culinary tourism market opportunities.

The major countries in each region are mapped according to their revenue contribution to the market. 

The market player positioning segment facilitates benchmarking and provides a clear understanding of the present position of the market players in the industry.

  Culinary Tourism Market Report Highlights

Analyst Review

The culinary tourism market is expected to witness steady growth even under several unrests such as uncertainty, terrorist attacks, and others. According to the insights of the key opinions of leaders of the industry, the culinary tourism market has witnessed strong growth even under several challenges such as global uncertainty, weakened global economy, terrorist attacks, pandemic, cyclones, tsunamis, and others, owing to the development of the global travel & tourism industry.

According to the insights of the CXOs, the culinary tourism market is anticipated to witness robust growth, due to economic growth and increase in the affinity of tourists for exotic food and beverages. The key motivating factor of adventure seekers is transformative experiences. In addition, rise in competition among airlines, availability of low-cost carriers, and liberal travel and immigration laws in several regions boost the market growth.

Moreover, rise in adoption of mobile devices and increase in accessibility of the internet has enhanced the communication among travelers, resulting in exchange of experiences and thoughts personally as well as on social media. This in turn motivates other adventure seekers and food enthusiasts to plan for various culinary and adventure activities; thus, promoting market expansion.  

• Travel Destinations
• Luxury Accommodations
• Travel Packages
• Travel Experiences
• Travel Safety
• Cultural Travel
• Sustainable Travel
• Travel Retail
• Outdoor Activities

Repeated Question therefore skipped

The global culinary tourism is likely to grow with a CAGR of 16.8% during the forecast period.

Food festival segment was the highest contributor to the global culinary tourism market.

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Organizing events, intensified advertising and dedicated websites on food tourism are the latest trends in the culinary tourism market.

The global culinary tourism market size was valued at $1,116.7 billion in 2019.

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Leading players operating in the different regions are profiled in the report.

Public private partnerships, social media and extensive advertising are likely to positively impact the global culinary tourism market.

Asia-Pacific region is likely to provide lucrative business opportunities for culinary tourism market in coming years.

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Culinary Tourism Market

Global Opportunity Analysis and Industry Forecast, 2020-2027

Culinary Tourism Market

Culinary tourism market size, share & trends analysis report by activity type (culinary trails, cooking classes, restaurants, food festival, others), by age group (baby boomers, generation x, generation y, generation z), by mode of booking (ota, traditional agents, direct bookings) and by region(north america, europe, apac, middle east and africa, latam) forecasts, 2023-2031.

Market Dynamics

Regional analysis, report scope, segmental analysis.

• Recent Development

Top Key Players

• Report Overview
• Table of Content
• Segmentation

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Market overview.

The global culinary tourism industry size was valued at  USD 804.95 billion in 2022.  It is projected to reach  USD 3,281.70 billion by 2031,  growing at a  CAGR of 16.90%  during the forecast period (2023-2031). 

Culinary tourism entails exploring or traveling to far-flung exotic locations while indulging in the local cuisine to gain a sense of the area. It features memorable vacation encounters when visitors engage with locals and learn about their fundamental beliefs through food. A specific type of tourism, culinary travel, encompasses various activities like cooking lessons, restaurants, food festivals, and other culinary-related events. Globally, the culinary tourism industry is expanding exponentially as tourists choose to travel to lesser-known locations. Additionally, the expansion of government initiatives in the form of public-private partnerships to promote tourism has contributed to the expansion of the tourist sector overall and, ultimately, helped the culinary tourism market.

• The food festival segment is the highest contributor to the market by activity type.
• The Generation Y segment is the highest contributor to the market by age group.
• The OTAs segment is the highest contributor to the market by mode of booking.
• Asia-Pacific is the most significant revenue contributor by region.

Global Culinary Tourism Market Drivers:

Emergence of mobile applications, big data analytics, and artificial intelligence in the middle of booming tourism business.

Technology is now necessary to ensure that many tasks are completed flawlessly, and the travel and tourism sector is no exception. Technology has supported the tourism and hospitality sectors for as long as anybody can remember. Technology is upending the established business with the introduction of web-based booking and the application of "AI" and "IoT" in operation optimization. Online hotel aggregators and search engines are two examples of technology-driven firms that have substantially invested in big data analytics. To deliver a smooth customer experience, artificial intelligence has also been implemented in Chatbots and virtual assistants.

Global Culinary Tourism Market Restraint:

Political unrest, increase in crime and terrorism, and natural disasters.

The overall number of international visits and travelers' choice of destinations have been impacted by political upheaval and terrorism. Tourist views of destinations and travel behavior are often greatly influenced by the threat of terrorism. A disaster hurts the area's reputation for safety and the tourism industry for a long time. For example, after the most recent terrorist attacks, tourism in Sri Lanka dropped for a long time. As a result of the terrorist attacks in Sri Lanka, several tour companies canceled reservations there until April 2020. The world tourism business is in turmoil due to political unrest and terrorism.

Global Culinary Tourism Market Opportunities:

Increased interested in unique destinations.

The increase in travel and tourism to uncommon locations for various reasons, including leisure, adventure, food, and more, has demonstrated impressive resilience worldwide. The top three food tourist destinations are the United States, Southeast Asia, and Latin America. Due to tourists' rising desire to sample the local cuisine and drinks, ASEAN has seen a dramatic surge in travelers in recent years. Today, destinations like Papua New Guinea are in high demand for cultural tourism. In contrast to the nation's historical, ecological, and cultural tourism advantages, Papua New Guinea has thrived admirably in recent years by concentrating on specialized markets. Travelers worldwide have been drawn to third-world nations by soft adventure, historical tourism, diving, bird viewing, and cultural tourism.

Asia-Pacific Dominates the Global Market

The global culinary tourism market is divided into four regions: North America, Europe, Asia-Pacific, and LAMEA. 

Asia-Pacific is the most significant revenue contributor and is expected to grow at a CAGR of 17.90% during the forecast period.  The Asia-Pacific region is quite popular with tourists from throughout the world. This region is expected to experience the fastest growth in tourist arrivals compared to the other areas. A further incentive for culinary tourists to book travel to the Asia-Pacific region is the number of places to discover, each offering a wide selection of regional foods and distinctive beverages. The expansion of the tourism industry and, later, the culinary tourism industry was facilitated by economic growth, increased competition, the loosening of travel restrictions, and aggressive marketing tactics used by regional tourism groups.

Europe is expected to grow at a CAGR of 16.40% during the forecast period.  People with significant disposable income can be found in Europe, an advanced continent. The overall outlook for leisure inbounds and outbound travel is positive as Europe's GDP rises steadily. To entice a potential culinary traveler, it also boasts a lot of tourist destinations, exotic retreats, a range of foods, and renowned food festivals. Europe's enormous diversity, whether in terms of tourist destinations or cuisine and drink options, is the primary reason fostering the expansion of adventure travel in the continent. Europe is a favorite destination for food travelers because it is home to many historically significant nations, cultures, languages, and culinary diversity.

North America is home to Monument Valley, the Grand Canyon, and other breathtaking panoramas like the wild frontiers of the nation's renowned National Parks from Yosemite to Yellowstone. Additionally, this area offers a genuine cowboy ranch experience in Texas, beautiful nature, wildlife in Canada and Alaska, and Rocky Mountain rail travel. Traditional meals from North America include she-crab soup, fried green tomatoes, and more. Culinary tourism has become a crucial component of the modern hospitality sector and economy in the North American region. The growing demand for authenticity among visitors to the area fuels the growth of the culinary tourism industry in North America.

Africa, the Middle East, and Latin America comprise the LAMEA region. In the LAMEA culinary tourism market, the Middle East dominates. However, Latin America has the fastest pace of growth. Economic expansion and government measures to diversify wealth generating across the travel and tourism sector are the main drivers of market growth in this region. The increasingly affluent population and people's growing passion for travel and vacations drive the LAMEA market for leisure travel. Additionally, increased social media exposure has increased the popularity of leisure and gastronomic tourism in LAMEA. Further, the popularity of cities like Abu Dhabi and Dubai as holiday spots draw tourists from around the globe, which fuels the expansion of this regional industry.

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The global culinary tourism market is segmented by activity type, age group, and booking mode.

The global culinary tourism market is bifurcated based on activity type into culinary trails, cooking classes, restaurants, food festivals, and others.

The food festival segment is the highest contributor to the market and is estimated to grow at a CAGR of 17.40% during the forecast period. Food festivals are occasions where a particular food item or beverage is significantly enjoyed. Many people are invited to attend and participate in culinary festivals, such as the pizza feast celebrated in Italy or the Oktoberfest hosted in Germany. Food festivals are essential in attracting tourists to locations where these events are held. The market for food festivals can be related to travelers' increasing interest in unique and flavorful culinary experiences. Additionally, the market expansion of culinary travel through this category is driven by the expanding food culture and the increased accessibility and simplicity of arranging vacations.

Tourists in culinary trials travel to major cities while sampling diverse foods. This might be a group activity or even something you do alone. One of the travelers' most well-known culinary products is the food sold in street shops. Tourists favor street cuisine from places like ASEAN, China, Japan, India, Latin America, and Mexico because it is inexpensive, tasty, and has a distinctive preparation method. The market for culinary experiences can be ascribed to travelers' increasing interest in unusual foods and beverages. Additionally, culinary trails enable travelers to make the most of their vacation time by quickly touring various places and tasting the local cuisine.

Cooking lessons are becoming more popular among tourists of all ages eager to learn how to prepare new foods. They are a rising segment of the culinary tourism sector. This activity's format is quite flexible because it can range from a short three hours to a full day or, in some situations, a multi-day course. A visit to the neighborhood market may also be incorporated into this activity to further the cultural experience. Most foreign visitors take cooking classes geared toward the regional foods of the country they are visiting.

The global culinary tourism market is bifurcated based on age groups into baby boomers, Generation X, Generation Y, and Generation Z.

The Generation Y segment is the highest contributor to the market and is estimated to grow at a CAGR of 18.10% during the forecast period. Millennial travelers are those between the ages of 21 and 34 or those born between 1980 and 2000. More than 200 million tourists in the millennial generation are anticipated to generate USD 180 million globally, a roughly 30% rise since 2007. The Caribbean, Mexico, and a few European nations were visited by American millennial tourists in 2015. Even though they have moderate spending habits, at least 95% of these groups travel at least once a year. The millennial generation prefers to avoid traveling with families or kids. Rio de Janeiro, Tokyo, Sydney, Buenos Aires, and San Francisco are their top destinations.

Baby boomers are travelers between the ages of 50 and 65. They are the most frequent leisure travelers, taking an average of 4-5 trips per year, although due to health concerns, they are less engaged in gastronomic tourism. However, many of this demographic group are driven to travel to experience new foods. Of all age groups, baby boomers spend the most money on travel, but just 5–10% of market participants focus on them. The Caribbean and Europe are some of this demographic group's top destinations. In the United States, baby boomers are more likely to travel domestically rather than internationally.

Generation X is more interested in vacations that allow them to see new cultures and locations. The Gen X age group enjoys higher disposable income and time off from work than millennials. Every year, it has been determined that roughly two-thirds of Gen-Xers with high incomes and half of those with low incomes plan leisure travel. Generation X tends to be married and have kids. Thus, their locations reflect this. They also take care of their requirements, go to unfamiliar regions, and like to go abroad to places like the United States, Chile, Mexico, Argentina, Latin America, and New Zealand in pursuit of new culinary experiences.

Generation Z, sometimes referred to as gen Z, is a group born after 1995. With 32% of the worldwide population, this generation has comparable purchasing power to the millennials. Generation Z is very frugal and values unique travel experiences. The Generation Z generation is very tech aware and spends much time online. They are heavily impacted by social media and frequently get the travel bug from it.

Based on the booking mode, the global culinary tourism market is bifurcated into OTAs, traditional agents, and direct booking.

The OTAs segment is the highest contributor to the market and is estimated to grow at a CAGR of 18.25% during the forecast period. In this group, an online travel agent is a store that sells travel and tourist services online. Travelers today are very used to using this method to plan their trips. This is because there are so many vacation packages to choose from. The market for culinary tourism is expected to experience exponential expansion during the forecast period. The development of smartphone use for booking travel can be credited to this segment's growth. Additionally, this booking method is reasonably practical, and different agency promotions entice travelers to choose the OTA method.

Travel agents' primary income source is booking commissions for lodging, tours, guided tours, and other services. The sale of insurance, travel manuals, schedules for public transportation, and money exchange are some more revenue options. Additionally, the operators give incentives to travel agencies to advertise their goods. Knowledge of the destination and effective time management for travel and transportation are the main factors promoting the growth of travel agencies.

Many seasoned travelers prefer making direct reservations with service providers to reduce costs. With the introduction of web portals, many service providers can now communicate with potential customers directly. Additionally, various travel blogs and customer reviews assist other travelers in making the best decisions when selecting new activities, locations, and other associated services. Experienced travelers frequently make direct reservations. This market is anticipated to expand steadily throughout the forecast period because of the simplicity with which travel arrangements can now be made thanks to technological advancements.

Market Size By Activity Type

Recent developments.

• December 2022-  Secret Food Excursions, a multinational provider of food tours with offices in more than 60 countries, is hedging its growth and expansion through specialized alliances and acquisitions. The company based in the U.K. purchased Little Havana Tours in Miami and Seattle Bites Food Tours in Seattle. Partnerships with Marriott and Celebrity Cruises are also in the pipeline. And, according to co-founder Oliver Mernick-Levene, they're just getting started.

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Global Culinary Tourism Market 2024–2033

Culinary tourism market size, trends and insights by activity type (culinary trials, cooking classes, restaurants, food festival, others), by application (travel agency, ordinary tourists, others), by geographic focus (local guidance, national tours, international tours), and by region - global industry overview, statistical data, competitive analysis, share, outlook, and forecast 2024–2033.

Report Code: CMI40543

Published Date: February 2024

Pages: 320+

Category: Consumer Goods

• Product Description

Table of Contents

• Methodology
• Key Players

Report Snapshot

Source: CMI

Major Players

• Epicurean Ways
• The International Kitchen
• Food N’ Wine Vacations
• Gourmet On Tour
• Eating Italy Food Tours

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Reports Description

As per the current market research conducted by the CMI Team, the global Culinary Tourism Market is expected to record a CAGR of 12.5% from 2023 to 2032. In 2023, the market size is projected to reach a valuation of USD 973.2 Billion . By 2032, the valuation is anticipated to reach USD 2809.3 Billion .

The Culinary Tourism Market involves travel experiences centered around food and beverages, focusing on exploring diverse culinary traditions, regional cuisines, and unique gastronomic offerings. Travelers seek authentic dining experiences, cooking classes, and visits to local markets, aiming to engage with the cultural fabric of a destination through its cuisine.

The market has evolved with trends such as sustainable and locally sourced foods, technological innovations in culinary experiences, and an increased emphasis on health and safety measures. Culinary tourism promotes cultural exchange, offering a dynamic and immersive way for individuals to discover and savor the flavors of different regions globally.

Culinary Tourism Market – Significant Growth Factors

The Culinary Tourism Market presents significant growth opportunities due to several factors:

• Growing Interest in Authentic Experiences : The increasing desire for authentic travel experiences drives the culinary tourism market. Travelers seek to immerse themselves in local cultures through authentic culinary encounters, leading to rising demand for unique and traditional gastronomic adventures.
• Social Media Influence : Social media platforms play a pivotal role in promoting food experiences. Influencers and user-generated content contribute to the popularity of culinary destinations, influencing travel decisions and driving interest in diverse and trending cuisines.
• Rising Health and Wellness Consciousness : The growing focus on health and wellness encourages culinary tourism. Travelers seek nutritious and well-balanced food options, leading to a demand for destinations offering a blend of delicious and health-conscious culinary experiences.
• Cultural Exchange and Globalization : The globalization of food trends and a desire for cultural exchange contribute to the market’s growth. Culinary tourism enables individuals to explore diverse cuisines, fostering a deeper appreciation for global gastronomic diversity.
• Innovative Culinary Experiences : The opportunity lies in creating and promoting innovative culinary experiences, such as themed pop-up dinners, fusion cuisine collaborations, and interactive food festivals. Unique and unconventional offerings attract travelers seeking memorable and Instagram-worthy dining adventures.
• Collaborations with Local Communities : Collaborating with local communities presents an opportunity to enhance the authenticity of culinary tourism. Establishing partnerships with local chefs, farmers, and artisans allows for the development of exclusive and immersive culinary experiences, supporting sustainable practices and contributing to the economic growth of the community.

Culinary Tourism Market – Mergers and Acquisitions

The Culinary Tourism Market has seen several mergers and acquisitions in recent years, with companies seeking to expand their market presence and leverage synergies to improve their product offerings and profitability. Some notable examples of mergers and acquisitions in the Culinary Tourism Market include:

• In 2023, The World Food Travel Association (WFTA) introduced a sustainable culinary experiences certification program. This initiative aims to recognize and promote food-related activities that prioritize environmental and social responsibility, aligning with the growing demand for sustainable practices within the culinary tourism industry.
• In 2024, EasyJet will expand its partnership with TUI Musement Tours and Activities, offering customers the option to add experiences to their flight or holiday packages. This collaboration enhances easyJet’s offering, providing travelers with a seamless way to integrate tours and activities into their travel plans.
• In 2023, The Basque Culinary Center launched “Culinary Action!”—a program dedicated to using culinary experiences for social causes. Focused on integrating individuals from disadvantaged backgrounds, the initiative also emphasizes promoting sustainable cooking practices, contributing to social inclusion and environmentally conscious culinary efforts.
• In 2023, TUI Group will extend its decade-long partnership with IBS Software, aiming to optimize its airline IT operations platform. This move allows TUI to disrupt existing business models, improve scalability, expedite speed to market, and ultimately enhance the customer experience within the travel and tourism industry.

These mergers and acquisitions have helped companies expand their product offerings, improve their market presence, and capitalize on growth opportunities in the Culinary Tourism Market. The trend is expected to continue as companies seek to gain a competitive edge in the market.

COMPARATIVE ANALYSIS OF THE RELATED MARKET

Culinary Tourism Market – Significant Threats

The Culinary Tourism Market faces several significant threats that could impact its growth and profitability in the future. Some of these threats include:

• Public Health Concerns : Public health crises, such as pandemics or food safety issues, pose significant threats to the culinary tourism market. Health-related concerns can lead to travel restrictions, reduced consumer confidence, and an overall decline in culinary tourism activities.
• Climate and Environmental Factors : Climate change and environmental challenges can impact the availability and quality of certain ingredients, affecting the culinary offerings of a region. Unpredictable weather patterns, natural disasters, or environmental degradation may threaten the sustainability of local culinary experiences.
• Cultural Appropriation Controversies : Culinary tourism may face challenges related to cultural appropriation, where the commercialization of traditional cuisines without proper understanding or respect for cultural nuances can lead to controversies and backlash, potentially impacting market reputation.
• Overcommercialization and Standardization : Overcommercialization and standardization of culinary experiences can diminish their authenticity. If destinations prioritize mass appeal over preserving local traditions, it may lead to a loss of unique culinary identities, reducing the attractiveness of the location for culinary tourists.
• Economic Downturns and Global Crises : Economic downturns or global crises, such as financial recessions or geopolitical conflicts, can have a substantial impact on travel budgets. Reduced disposable income and uncertainties about the future may result in a decline in overall travel, affecting the demand for culinary tourism experiences.

Global Culinary Tourism Market 2023–2032 (By Application)

Category-Wise Insights

By Activity Type:

• Culinary Trails: Culinary trails involve curated journeys exploring local cuisines across multiple destinations. Trends include thematic trails focusing on specific cuisines or ingredients, providing travelers with a comprehensive and immersive culinary experience, promoting regional diversity, and attracting food enthusiasts seeking gastronomic adventures.
• Cooking Classes: Cooking classes offer hands-on experiences, allowing participants to learn and create dishes under expert guidance. Trends include virtual cooking classes, personalized workshops, and collaborations with local chefs, enhancing culinary skills and fostering a deeper connection to destination cultures.
• Restaurants: Restaurants are integral to culinary tourism, offering diverse dining experiences. Trends include a focus on farm-to-table concepts, sustainable practices, and innovative menu creations, catering to the increasing demand for unique and locally inspired culinary adventures.
• Food Festivals: Food festivals bring together diverse cuisines and culinary traditions in one location. Trends include themed festivals, showcasing local specialties, and incorporating interactive elements, creating vibrant culinary atmospheres that attract both locals and tourists seeking diverse and festive gastronomic experiences.
• Others: The “Others” category encompasses various culinary tourism activities beyond the defined segments. This may include street food tours, vineyard visits, or culinary-focused cultural events. Trends involve innovative and niche experiences, catering to specific interests and evolving consumer preferences within the broader culinary tourism landscape.

Global Culinary Tourism Market 2023–2032 (By Geographic Focus)

By Application

• Travel Agency: Culinary tourism for travel agencies involves curating and organizing food-centric travel experiences. Agencies design culinary tours, cooking classes, and gourmet adventures, offering tourists a curated exploration of global cuisines. The trend includes personalized itineraries, exclusive dining events, and collaborations with local chefs for a comprehensive and memorable culinary journey.
• Ordinary Tourists: Ordinary tourists in culinary tourism represent individuals seeking authentic food experiences during their travels. These tourists explore local cuisines, attend food festivals, and engage in culinary activities, contributing to the market’s growth. Trends include a rising interest in street food, farm-to-table experiences, and food-related cultural immersion.
• Others: The “others” category in culinary tourism involves diverse segments beyond traditional travel agencies and ordinary tourists. This can include culinary education institutions, event organizers, and specialized food-focused businesses. Trends within this segment encompass the integration of technology, virtual culinary experiences, and collaborations with non-traditional partners to diversify culinary offerings.

By Geographic Focus

• Local Guidance: Local guidance in culinary tourism focuses on exploring the food culture within a specific locality. This involves guided tours led by locals who provide insights into regional culinary traditions, hidden gems, and local eateries, creating a personalized and immersive experience for visitors.
• National Tours: National culinary tours span a country’s diverse culinary landscape. These tours explore the richness of national cuisines, highlighting iconic dishes and regional specialties. National culinary tourism emphasizes cultural diversity and unique culinary traditions within a single country.
• International Tours: International culinary tours involve global exploration of diverse cuisines. Travelers experience the culinary delights of different countries, sampling authentic dishes, attending food festivals, and engaging in cooking classes. International culinary tourism fosters a global appreciation for gastronomic diversity.

Report Scope

Culinary Tourism Market – Regional Analysis

The Culinary Tourism Market is segmented into various regions, including North America, Europe, Asia-Pacific, and LAMEA. Here is a brief overview of each region:

• North America : In North America, culinary tourism trends focus on the rise of food trucks and street food culture. Popularity for farm-to-table dining experiences is increasing, reflecting a preference for locally sourced ingredients. Additionally, there’s a surge in culinary festivals celebrating diverse cuisines and promoting sustainable practices.
• Europe : Europe emphasizes heritage dining experiences, where culinary tourism trends revolve around exploring traditional and historic eateries. Food and wine pairing tours gain traction, highlighting the region’s rich vineyards. The rise of Michelin-starred restaurants and gastronomic events showcases Europe’s commitment to culinary excellence.
• Asia-Pacific : In the Asia-Pacific, culinary tourism trends include the growing popularity of food markets and night markets, providing a diverse range of street food. Cooking classes and interactive culinary experiences, especially in countries like Thailand and Japan, appeal to travelers seeking hands-on engagement with local cuisines.
• LAMEA (Latin America, Middle East, and Africa) : LAMEA sees trends in culinary tourism centered on the promotion of exotic and indigenous ingredients. There’s a rise in culinary tours exploring local spices, unique cooking techniques, and traditional dishes. Culinary festivals celebrating regional flavors contribute to the region’s appeal to food enthusiasts.

Global Culinary Tourism Market 2023–2032 (By Billion)

Competitive Landscape – Culinary Tourism Market

The Culinary Tourism Market is highly competitive, with a large number of manufacturers and retailers operating globally. Some of the key players in the market include:

• Food N’ Wine Vacations
• Devour Tours
• Taste Hungary
• Local Montreal Food Tours
• Eating Europe Food Tours
• Food Tour Pros
• Secret Food Tours
• Viator (a TripAdvisor company)
• Culinary Backstreets
• Epicurean Travel
• Culinary Institute of America (CIA)

These companies operate in the market through various strategies such as product innovation, mergers and acquisitions, and partnerships.

Newcomers like Culinary Explorer and Gourmet Traveller Tours are adopting innovation to enter the culinary tourism market, leveraging technology for seamless bookings and offering unique gastronomic experiences. Dominant players like Devour Tours and Eating Europe Food Tours maintain market dominance through established brand recognition, extensive networks, and continuous innovation.

These key players invest in digital platforms, collaborate with local communities, and introduce thematic culinary experiences, creating a competitive edge. Their ability to adapt to evolving consumer preferences and offer diverse, immersive culinary adventures solidifies their leadership positions in the dynamic culinary tourism landscape.

The Culinary Tourism Market is segmented as follows:

By Activity Type

• Culinary Trials
• Cooking Classes
• Restaurants
• Food Festival
• Travel Agency
• Ordinary Tourists
• Local Guidance
• National Tours
• International Tours

Regional Coverage:

• Rest of North America
• Netherlands
• Rest of Europe
• New Zealand
• South Korea
• Rest of Asia Pacific

The Middle East & Africa

• Saudi Arabia
• South Africa
• Rest of the Middle East & Africa
• Rest of Latin America
• 1.1 Report Description and Scope
• 1.2 Research scope
• 1.3.1 Market Research Type
• 1.3.2 Market Research Methodology
• 2.1 Global Culinary Tourism Market, (2024 – 2033) (USD Billion)
• 2.2 Global Culinary Tourism Market: snapshot
• 3.1 Culinary Tourism Market: Market Dynamics
• 3.2.1 Growing Interest in Authentic Experiences
• 3.2.2 Social Media Influence
• 3.2.3 Rising Health and Wellness Consciousness
• 3.2.4 Cultural Exchange and Globalization
• 3.2.5 Innovative Culinary Experiences
• 3.2.6 Collaborations with Local Communities.
• 3.3 Market Restraints
• 3.4 Market Opportunities
• 3.5 Market Challenges
• 3.6 Porter’s Five Forces Analysis
• 3.7.1 Market Attractiveness Analysis By Activity Type
• 3.7.2 Market Attractiveness Analysis By Application
• 3.7.3 Market Attractiveness Analysis By Geographic Focus
• 4.1.1 Global Culinary Tourism Market: Company Market Share, 2022
• 4.2.1 Acquisitions & mergers
• 4.2.2 New Product launches
• 4.2.3 Agreements, partnerships, collaboration, and joint ventures
• 4.2.4 Research and development and Regional expansion
• 4.3 Price trend analysis
• 5.1.1 Global Culinary Tourism Market Share, By Activity Type, 2022 and – 2033
• 5.2.1 Global Culinary Tourism Market by Culinary Trials, 2024 – 2033 (USD Billion)
• 5.3.1 Global Culinary Tourism Market by Cooking Classes, 2024 – 2033 (USD Billion)
• 5.4.1 Global Culinary Tourism Market by Restaurants, 2024 – 2033 (USD Billion)
• 5.5.1 Global Culinary Tourism Market by Food Festival, 2024 – 2033 (USD Billion)
• 5.6.1 Global Culinary Tourism Market by Others, 2024 – 2033 (USD Billion)
• 6.1.1 Global Culinary Tourism Market Share, By Application, 2022 and – 2033
• 6.2.1 Global Culinary Tourism Market by Travel Agency, 2024 – 2033 (USD Billion)
• 6.3.1 Global Culinary Tourism Market by Ordinary Tourists, 2024 – 2033 (USD Billion)
• 6.4.1 Global Culinary Tourism Market by Others, 2024 – 2033 (USD Billion)
• 7.1.1 Global Culinary Tourism Market Share, By Geographic Focus, 2022 and – 2033
• 7.2.1 Global Culinary Tourism Market by Local Guidance, 2024 – 2033 (USD Billion)
• 7.3.1 Global Culinary Tourism Market by National Tours, 2024 – 2033 (USD Billion)
• 7.4.1 Global Culinary Tourism Market by International Tours, 2024 – 2033 (USD Billion)
• 8.1 Global Culinary Tourism Market Regional Overview
• 8.2 Global Culinary Tourism Market Share, by Region, 2022 & – 2033 (USD Billion)
• 8.3.1.1 North America Culinary Tourism Market, by Country, 2024 – 2033 (USD Billion)
• 8.4.1 North America Culinary Tourism Market, by Activity Type, 2024 – 2033 (USD Billion)
• 8.5.1 North America Culinary Tourism Market, by Application, 2024 – 2033 (USD Billion)
• 8.6.1 North America Culinary Tourism Market, by Geographic Focus, 2024 – 2033 (USD Billion)
• 8.7.1.1 Europe Culinary Tourism Market, by Country, 2024 – 2033 (USD Billion)
• 8.8.1 Europe Culinary Tourism Market, by Activity Type, 2024 – 2033 (USD Billion)
• 8.9.1 Europe Culinary Tourism Market, by Application, 2024 – 2033 (USD Billion)
• 8.10.1 Europe Culinary Tourism Market, by Geographic Focus, 2024 – 2033 (USD Billion)
• 8.11.1.1 Asia Pacific Culinary Tourism Market, by Country, 2024 – 2033 (USD Billion)
• 8.12.1 Asia Pacific Culinary Tourism Market, by Activity Type, 2024 – 2033 (USD Billion)
• 8.13.1 Asia Pacific Culinary Tourism Market, by Application, 2024 – 2033 (USD Billion)
• 8.14.1 Asia Pacific Culinary Tourism Market, by Geographic Focus, 2024 – 2033 (USD Billion)
• 8.15.1.1 Latin America Culinary Tourism Market, by Country, 2024 – 2033 (USD Billion)
• 8.16.1 Latin America Culinary Tourism Market, by Activity Type, 2024 – 2033 (USD Billion)
• 8.17.1 Latin America Culinary Tourism Market, by Application, 2024 – 2033 (USD Billion)
• 8.18.1 Latin America Culinary Tourism Market, by Geographic Focus, 2024 – 2033 (USD Billion)
• 8.19.1.1 The Middle-East and Africa Culinary Tourism Market, by Country, 2024 – 2033 (USD Billion)
• 8.20.1 The Middle-East and Africa Culinary Tourism Market, by Activity Type, 2024 – 2033 (USD Billion)
• 8.21.1 The Middle-East and Africa Culinary Tourism Market, by Application, 2024 – 2033 (USD Billion)
• 8.22.1 The Middle-East and Africa Culinary Tourism Market, by Geographic Focus, 2024 – 2033 (USD Billion)
• 9.1.1 Overview
• 9.1.2 Financials
• 9.1.3 Product Portfolio
• 9.1.4 Business Strategy
• 9.1.5 Recent Developments
• 9.2.1 Overview
• 9.2.2 Financials
• 9.2.3 Product Portfolio
• 9.2.4 Business Strategy
• 9.2.5 Recent Developments
• 9.3.1 Overview
• 9.3.2 Financials
• 9.3.3 Product Portfolio
• 9.3.4 Business Strategy
• 9.3.5 Recent Developments
• 9.4.1 Overview
• 9.4.2 Financials
• 9.4.3 Product Portfolio
• 9.4.4 Business Strategy
• 9.4.5 Recent Developments
• 9.5.1 Overview
• 9.5.2 Financials
• 9.5.3 Product Portfolio
• 9.5.4 Business Strategy
• 9.5.5 Recent Developments
• 9.6.1 Overview
• 9.6.2 Financials
• 9.6.3 Product Portfolio
• 9.6.4 Business Strategy
• 9.6.5 Recent Developments
• 9.7.1 Overview
• 9.7.2 Financials
• 9.7.3 Product Portfolio
• 9.7.4 Business Strategy
• 9.7.5 Recent Developments
• 9.8.1 Overview
• 9.8.2 Financials
• 9.8.3 Product Portfolio
• 9.8.4 Business Strategy
• 9.8.5 Recent Developments
• 9.9.1 Overview
• 9.9.2 Financials
• 9.9.3 Product Portfolio
• 9.9.4 Business Strategy
• 9.9.5 Recent Developments
• 9.10.1 Overview
• 9.10.2 Financials
• 9.10.3 Product Portfolio
• 9.10.4 Business Strategy
• 9.10.5 Recent Developments
• 9.11.1 Overview
• 9.11.2 Financials
• 9.11.3 Product Portfolio
• 9.11.4 Business Strategy
• 9.11.5 Recent Developments
• 9.12.1 Overview
• 9.12.2 Financials
• 9.12.3 Product Portfolio
• 9.12.4 Business Strategy
• 9.12.5 Recent Developments
• 9.13.1 Overview
• 9.13.2 Financials
• 9.13.3 Product Portfolio
• 9.13.4 Business Strategy
• 9.13.5 Recent Developments
• 9.14.1 Overview
• 9.14.2 Financials
• 9.14.3 Product Portfolio
• 9.14.4 Business Strategy
• 9.14.5 Recent Developments
• 9.15.1 Overview
• 9.15.2 Financials
• 9.15.3 Product Portfolio
• 9.15.4 Business Strategy
• 9.15.5 Recent Developments
• 9.16.1 Overview
• 9.16.2 Financials
• 9.16.3 Product Portfolio
• 9.16.4 Business Strategy
• 9.16.5 Recent Developments

List Of Figures

Figures No 1 to 27

List Of Tables

Tables No 1 to 77

Report Methodology

In order to get the most precise estimates and forecasts possible, Custom Market Insights applies a detailed and adaptive research methodology centered on reducing deviations. For segregating and assessing quantitative aspects of the market, the company uses a combination of top-down and bottom-up approaches. Furthermore, data triangulation, which examines the market from three different aspects, is a recurring theme in all of our research reports. The following are critical components of the methodology used in all of our studies:

Preliminary Data Mining

On a broad scale, raw market information is retrieved and compiled. Data is constantly screened to make sure that only substantiated and verified sources are taken into account. Furthermore, data is mined from a plethora of reports in our archive and also a number of reputed & reliable paid databases. To gain a detailed understanding of the business, it is necessary to know the entire product life cycle and to facilitate this, we gather data from different suppliers, distributors, and buyers.

Surveys, technological conferences, and trade magazines are used to identify technical issues and trends. Technical data is also gathered from the standpoint of intellectual property, with a focus on freedom of movement and white space. The dynamics of the industry in terms of drivers, restraints, and valuation trends are also gathered. As a result, the content created contains a diverse range of original data, which is then cross-validated and verified with published sources.

Statistical Model

Simulation models are used to generate our business estimates and forecasts. For each study, a one-of-a-kind model is created. Data gathered for market dynamics, the digital landscape, development services, and valuation patterns are fed into the prototype and analyzed concurrently. These factors are compared, and their effect over the projected timeline is quantified using correlation, regression, and statistical modeling. Market forecasting is accomplished through the use of a combination of economic techniques, technical analysis, industry experience, and domain knowledge.

Short-term forecasting is typically done with econometric models, while long-term forecasting is done with technological market models. These are based on a synthesis of the technological environment, legal frameworks, economic outlook, and business regulations. Bottom-up market evaluation is favored, with crucial regional markets reviewed as distinct entities and data integration to acquire worldwide estimates. This is essential for gaining a thorough knowledge of the industry and ensuring that errors are kept to a minimum.

Some of the variables taken into account for forecasting are as follows:

• Industry drivers and constraints, as well as their current and projected impact

• The raw material case, as well as supply-versus-price trends

• Current volume and projected volume growth through 2032

We allocate weights to these variables and use weighted average analysis to determine the estimated market growth rate.

Primary Validation

This is the final step in our report’s estimating and forecasting process. Extensive primary interviews are carried out, both in-person and over the phone, to validate our findings and the assumptions that led to them. Leading companies from across the supply chain, including suppliers, technology companies, subject matter experts, and buyers, use techniques like interviewing to ensure a comprehensive and non-biased overview of the business. These interviews are conducted all over the world, with the help of local staff and translators, to overcome language barriers.

Primary interviews not only aid with data validation, but also offer additional important insight into the industry, existing business scenario, and future projections, thereby improving the quality of our reports.

All of our estimates and forecasts are validated through extensive research work with key industry participants (KIPs), which typically include:

• Market leaders

• Suppliers of raw materials

The following are the primary research objectives:

• To ensure the accuracy and acceptability of our data.

• Gaining an understanding of the current market and future projections.

Data Collection Matrix

Market Analysis Matrix

Prominent Player

1 . Which are the driving factors of the Culinary Tourism Market?

The key factors driving the Market are Growing Interest in Authentic Experiences, Social Media Influence, Rising Health and Wellness Consciousness, Cultural Exchange and Globalization, Innovative Culinary Experiences And Collaborations with Local Communities.

2 . Which type led the Culinary Tourism market?

The “Culinary Trials” category dominated the market in 2022.

3 . Who are the key players in the Culinary Tourism market?

The key players in the market are Epicurean Ways, The International Kitchen, Food N’ Wine Vacations, Gourmet On Tour, Eating Italy Food Tours, Devour Tours, Taste Hungary, Local Montreal Food Tours, Eating Europe Food Tours, Food Tour Pros, Secret Food Tours, Viator (a TripAdvisor company), Culinary Backstreets, Epicurean Travel, Culinary Institute of America (CIA), Others.

4 . Which region held the largest market share in the Culinary Tourism market?

“North America” had the largest share in the Culinary Tourism Market.

5 . What is the growth rate of the Culinary Tourism market?

The global market is projected to grow at a CAGR of 12.5% during the forecast period, 2023-2032.

6 . How much is the Culinary Tourism market?

The Culinary Tourism Market size was valued at USD 973.2 Billion in 2023.

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Global Culinary Tourism Market Size, Share, Trends, COVID-19 Impact & Growth Forecast Report – Segmented By Type (Culinary Trials, Restaurants, Cooking Classes, Food Festivals and Others), Mode Of Booking (Traditional Agents, OTA And Direct Travel) and Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) - Industry Analysis (2024 to 2029)

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Global Culinary Tourism Market Size (2024 to 2029)

The size of the global culinary tourism market was worth USD 1.54 billion in 2023. The global market size is anticipated to register a CAGR of 17.82% from 2024 to 2029 and be worth USD 4.12 billion by 2029 from USD 1.81 billion in 2024.

The desire for an exceptional dining and drinking experience is referred to as culinary tourism. Travelers can explore regional cuisines on this excursion. It links tourists with regional cuisine and drinks. Heritage and cultural tourism are closely tied to culinary tourism. Due to an increase in interest in local food culture rather than gourmet food, travelers find culinary tourism to be the most alluring. Local food allows visitors to have a direct and genuine relationship with their location. Through food and drink, they get a sense of the local culture, heritage, and people. Additionally, a destination's local food culture helped it develop a reputation around the world, attracting tourists interested in culinary tourism.

The market for culinary tourism is anticipated to grow quickly as the tourist industry expands and the number of travelers throughout the world rises quickly. Many vacationers designate portions of their journeys, particularly for culinary excursions and the study of various cuisine cultures. They sample local cuisine and learn about it. They spend around half of their vacation cash on gastronomic pursuits. This is a key factor in the expansion of the culinary tourism market growth during the forecast period. Culinary tourism is further boosted by the growing popularity of wine, beer, and food festivals. In the upcoming years, this is anticipated to fuel the industry for culinary tourism.

Global Culinary Tourism Market Drivers:

The surge in the number of travelers choosing unusual and exotic vacation spots to escape their busy everyday lives and gain worthwhile experiences might be ascribed to the culinary tourism market's highest share during 2022-2027. Most people choose their travel destination based on private, quiet, peaceful, and exotic regions with strong food culture. Travelers have chosen as their top preferences regions with a wide choice of tasty foods and beverages. Affluent visitors are also more attracted to places that are culturally and historically fascinating, as interest in learning about and understanding the local culture grows.

Additionally, as more individuals are exposed to various social media platforms, their knowledge of the numerous trends influencing the tourist business has increased. A fake vacation agency is evolving through social media. Customers are increasingly choosing travel-related services and goods based on recommendations from those who have visited or stayed there in the past. They also make reference to evaluations and analyses provided on different social networking websites. Views and opinions expressed on websites promote more product transparency and encourage customers to book their favorite trip destination. On the other hand, it is anticipated that increased cost and simplicity of obtaining accommodation would attract budget tourists to travel more frequently and open the door for expansion of the culinary tourism industry in the near future.

Global Culinary Tourism Market Restraints:

Political chaos and terrorism, on the other hand, have had an impact on the overall amount of international travel and choice of location and are the main restraints on the culinary tourism market in the upcoming years.

REPORT COVERAGE:

This research report on the global culinary tourism market has been segmented and sub-segmented based on type, mode of booking and region.

Global Culinary Tourism Market - By Type:

• Culinary Trials
• Restaurants
• Cooking Classes
• Food Festivals

The sector responsible for the biggest share and most prominences in the global culinary tourism market was the food festival segment, and it is anticipated that this trend would remain for the entire forecast year. The popularity of unusual foods and beverages among travelers is a contributing factor in this market segment's expansion. Additionally, by making the most of their vacation time, tourists can experience a variety of flavors in a region while traveling to several places; as a result, this section is a favorite for visitors who wish to immerse themselves in the culture for a longer period of time. However, across the projected period, the segment offering cooking classes is anticipated to increase at the fastest pace.

Global Culinary Tourism Market - By Mode of Booking:

• Traditional Agents
• Direct Travel

The OTA segment, which was the most significant segment in 2019 based on the mode of booking, is anticipated to increase at the highest CAGR of 17.9% throughout the forecast period. This can be attributed to the increasing use of smartphones for booking travel. Additionally, this method of booking is quite practical, and the agencies frequently give incentives to customers who choose this method.

Global Culinary Tourism Market – By Region:

• North America 
• Europe 
• Asia Pacific
• Latin America 
• Middle East & Africa 

During the forecast period, Asia Pacific is anticipated to develop at the fastest CAGR. The demand for culinary tourism is anticipated to rise as per capita income rises and lifestyles change.

The rising number of events that combine cuisine and culture is one of the things that is fueling the expansion of culinary tourism in the United States. It is anticipated that the increasing number of regional cuisine programs being offered at music and arts festivals would open up the profit potential for food service suppliers in the American market. Over the projected time, this is anticipated to encourage the market for culinary tourism to increase.

The market for culinary tourism in Europe is expected to expand at a significant CAGR as a result of rising concerns about the sustainability of German vacations. Through the use of sustainable food, food tourism reflects sustainability issues.

KEY MARKET PLAYERS:

Companies playing a major role in the global culinary tourism market include Abercrombie & Kent USA, LLC., Classic journeys, LLC., G Adventures, Greaves travel Ltd, India Food Tour, ITC travel group limited, Food tour corporation, The travel corporation, Topdeck travel and Tourradar gmbh.

RECENT HAPPENINGS IN THE MARKET:

• A prominent operator of premium cultural walking tours and expedition cruises, Lindblad Expeditions Holdings, Inc., announced that it has purchased an 80% share in Classic Journeys, LLC. With this acquisition, Lindblad's platform of premium experience product offerings in competitive adventure travel markets is further expanded and deepened.

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Frequently Asked Questions

1. What can be the total Culinary Tourism Market value? +

The Culinary Tourism Market size was worth US$ 1.54 billion in 2023 and is anticipated to have a value of US$ 4.12 billion by 2029 with a CAGR of 17.82% 

2. Mention the market which has the highest CAGR in the Culinary Tourism Market? +

Asia Pacific region is expected to have the largest market share of the global Culinary Tourism Market.

3. Name any three Culinary Tourism Market key players? +

Itc travel group limited, Food Tour Corporation and The travel corporation are the global Culinary Tourism Market.

What is the major effecting factor in the global Culinary Tourism Market? +

5. mention the latest driver in the global culinary tourism market +.

The market for culinary tourism is anticipated to grow quickly as the tourist industry expands and the number of travelers throughout the world rises quickly. Many vacationers designate portions of their journeys, particularly for culinary excursions and the study of various cuisine cultures.

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• Culinary Tourism

Culinary Tourism Market Report by Activity Type, Tour Type, Age Group, Mode of Booking, and Region 2024-2032

• January 2024
• Region: Global
• IMARC Group
• ID: 5936376
• Description

Table of Contents

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Culinary Tourism Market Trends

Cultural exploration and authenticity, rise of social media influence, health and wellness trends, economic development and diversification, growing interest in culinary skills and education, innovation in culinary experiences, culinary tourism industry segmentation:, breakup by activity type:.

• Culinary Trials
• Cooking Classes
• Restaurants
• Food Festivals and Events

Food festivals and events accounts for the majority of the market share

Breakup by tour type:.

• International

Domestic holds the largest share in the industry

Breakup by age group:.

• Baby Boomers
• Generation X
• Generation Y
• Generation Z

Generation Y represents the leading market segment

Breakup by mode of booking:.

• Online Travel Agents
• Traditional Agents
• Direct Booking

Online travel agents exhibit a clear dominance in the market

Breakup by region:.

• North America
• United States
• Asia-Pacific
• South Korea
• United Kingdom
• Latin America
• Middle East and Africa

Competitive Analysis

• Abercrombie & Kent Group of Companies S.A.
• Butterfield and Robinson Inc.
• Classic Journeys LLC
• G Adventures
• Gourmet On Tour Ltd.
• Greaves Travel L.L.C.
• International Culinary Tours
• ITC Travel Group Limited
• The Ftc4Lobe Group
• Topdeck Travel Limited

Key Questions Answered in This Report

Table information.

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About the culinary tourism market.

Culinary tourism is a form of travel and tourism focused on experiencing the local cuisine of a destination. It is a growing trend in the travel and tourism industry, as travelers seek to explore the culture and cuisine of a destination. Culinary tourism can involve a variety of activities, such as visiting local restaurants, attending cooking classes, or participating in food-related tours. It can also involve visiting local markets to purchase ingredients and learn about the local cuisine. Culinary tourism is often combined with other forms of tourism, such as cultural, historical, and nature-based tourism. This allows travelers to experience a destination in a more holistic way, as they explore the culture, history, and natural environment of a destination through its cuisine. Some companies in the culinary tourism market include Gourmet on Tour, Food Tours of America, and Taste of Europe. These companies offer a variety of culinary experiences, such as food tours, cooking classes, and food-related activities. Show Less Read more

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Culinary Tourism Market

Culinary Tourism Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2019 - 2027

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Culinary Tourism Market – An Eco-friendly Products to Reduce Waste and Ecological Footprints

• Culinary tourism refers to the pursuit of a unique eating and drinking experience. This is a tour in which local cuisines are explored by travelers. It connects travelers with local food and beverages.
• Culinary tourism is closely related to heritage and cultural tourism. Culinary tourism is found to be most attractive among travelers, owing to rise in interest in local food culture, rather than gourmet food.
• Local cuisine gives travelers a direct and authentic connection with their destination. They experience local culture, heritage and people through food and drink. Moreover, destination with its local food culture established an identity across the globe which encourages travelers for culinary tourism.

Increase in Population of Travelers to Drive the Global Culinary Tourism Market

• Expansion of tourism sector and rapid increase in number of travelers across the globe is expected to boost the culinary tourism market. Several travelers plan vacations specifically to have culinary trips and explore diverse food cultures. They experience and learn about local cuisine. They spend around 50% of their holiday budget on culinary activities. This is one of the major reason for the growth of culinary tourism. In addition, increase in popularity of wine, beer, and food festivals boosts the culinary tourism. This is expected to drive the culinary tourism market in the next few years.

Expansion of E-commerce Industry to Drive Culinary Tourism Market

• Increase in use of online research and rise in popularity of television channels and other entertainment sources such as YouTube Cooking Channels, Travel and Lifestyle Channels are encouraging viewers to travel in certain destinations and try their local or traditional food. In addition, celebrity chefs, actors, and media endorsement for tour and travel are also one of the major reasons for expansion of the culinary tourism market. Furthermore, rise in popularity of seasonal and festival tours drives the culinary tourism market across the globe.

Asia Pacific to Hold a Leading Share of Global Culinary Tourism Market

• Geographically, the global Culinary Tourism market can be divided into five regions: North America (NA), Europe (EU), Asia Pacific (APAC), Middle East & Africa (MEA), and South America (SA).
• North America country-level analysis features the U.S., Canada, and Rest of North America. Analysis and forecast of the Culinary Tourism market in Europe includes markets across the U.K., Germany, France, and Rest of Europe. Similarly, Asia Pacific includes India, China, Japan, and Rest of Asia Pacific. Middle East & Africa includes the Culinary Tourism market analysis and forecast of GCC countries, South Africa, and Rest of Middle East & Africa. The South America Culinary Tourism market is segmented into Brazil, and Rest of South America.
• Asia Pacific dominates the market share due to growing consumer preference to visit the country side which has increased global sales of Culinary Tourism.
• However, Asia Pacific is anticipated to grow at a fastest CAGR growth rate during the forecast period. Increase in per capita income and change in lifestyle is expected to increase the demand for the culinary tourism.

Key Players Operating in the Culinary Tourism Market:

The presence of key players in the domestic safety locker market is leading to competition among vendors. Limited branded and global players are dominating the overall market. To distinguish their products from competitors, players are focusing on aesthetic appeal, product technology, and add-on features which offer additional safety.

International and domestic players across the globe target tourists through memberships and by providing them with multiple facilities in limited amount of package. Furthermore, these players encourage travelers to participate in seasonal and festival culinary tours through various modes of digital channels.

These players are expected to take advantage of the rising industrial expenditure and new infrastructure development driven by increase in the number of culinary tourism in the region. The players are focusing on increasing mergers and acquisitions to gain an edge over competitors. The market is projected to see an upsurge in the trend of rising sale owing to higher infrastructure facilities. As a result, the overall rotary pump market is estimated to surge. A few of the key players operating in the global Culinary Tourism market are:

• Abercrombie & Kent USA
• Classic Journeys
• G Adventures
• Greaves Travel
• India Food Tour
• ITC Travel Group Limited
• The FTC4Lobe Group
• The Travel Corporation
• Topdeck Travel

Global Culinary Tourism Market: Research Scope

Global Culinary Tourism Market, by Type

• Food Related Activities
• Restaurants
• Food and Agricultural Festivals & Events

Global Culinary Tourism Market, by Tour

• International

Global Culinary Tourism Market, by Distribution Channel

The report on the global culinary tourism market is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, and inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macroeconomic indicators, and governing factors, along with market attractiveness as per segments. The report also maps the qualitative impact of various factors on market segments and regions.

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Culinary Tourism Market Application, Product, and Geography - Forecast and Analysis 2023-2027

• Published: Nov 2022
• SKU: IRTNTR70511

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Culinary Tourism Market Forecast 2023-2027

The  Culinary Tourism market size is forecast to increase by USD 126.28 billion  at a CAGR of 17.45%     between 2022 and 2027. The growth of the market depends on several factors, including a rising preference for culinary tourism, an increase in integrative culinary and cultural events, and the positive influence of digital media on culinary tourism. Travelers are seeking authentic culinary experiences that showcase locally sourced ingredients and traditional cuisines. Organizations like the World Travel Association (WTFA) play a crucial role in promoting culinary tourism destinations and experiences worldwide. This market analysis and report includes in-depth information on market drivers, trends, and challenges during the forecasted period. 

What will be the size of the Market During the Forecast Period?

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The market thrives on the diverse interests of consumers, foodies, and tourists seeking authentic culinary experiences. From cooking classes to food festivals, travelers are increasingly exploring destinations renowned for their indigenous cuisines. Social media and food influencers play pivotal roles in promoting culinary tourism, enticing consumers to indulge in unique cuisines and dishes worldwide. Travel companies, such as World Expeditions, cater to the growing demand for curated culinary experiences, tapping into the expanding consumer spending on food-related travel experiences.

Market Segmentation

The application segment of the market encompasses a wide array of experiences and activities catering to food enthusiasts and travellers alike. Culinary tourism involves exploring locally sourced food products and regional cuisine, offering visitors the chance to indulge in authentic flavors and culinary traditions. From participating in cooking lessons and culinary-related events to enjoying local cuisine in exotic locations, culinary tourism provides vacationers with memorable encounters that celebrate the culture and gastronomy of different regions. Government initiatives and public-private partnerships play a crucial role in promoting culinary tourism, while advancements in technology facilitate seamless booking experiences and access to information about culinary destinations, enhancing the overall travel experience for food travelers worldwide.

By Application

The market share growth of the food festival segment will be significant during the forecast period. The food festival segment held the highest share of the global market in 2022 and is expected to continue during the forecast period. Food festival tourism is conducted mainly to attract tourists who want to experience different types of food and cuisines.

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The food festival segment was valued at  18.35 billion in 2017 and continued to grow until 2021 .  Food festivals are conducted by individuals who seek out such experiences to broaden their understanding of food culture or lifestyle. Thus, with growing foodies tourism activities, the food festivals segment in the global market is expected to grow during the forecast period.

Market Dynamics and Customer Landscape

The market is experiencing robust growth, driven by the increasing interest of consumers and foodies in exploring diverse cuisines and dishes while traveling. Tourists seek authentic eating places and culinary experiences, fueling demand for cooking classes and culinary trails offered by travel companies. Social media and food influencers play a significant role in promoting culinary tourism and influencing consumer spending patterns. Destination Indigenous initiatives and food festivals like the Asian Food Fest attract food travelers to indulge in regional cuisine and exotic locations. Government initiatives and public-private partnerships further enhance the culinary tourism sector, leveraging technology to provide unique vacation encounters and cooking lessons. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Market Driver

The rising preference is driving the market growth. The travel and tourism market, including culinary tourism, is expected to grow significantly during the forecast period. This is due to an increase in the number of individuals shifting their preferences from traditional tourism activities to luxury tourism, including culinary tourism. Popular travel destinations such as the US, the UK, Germany, France, China, Australia, and Spain are expected to witness an increasing number of travelers, both domestic and international, which will contribute to the growth of the market. Additionally, developing countries like Sri Lanka, India, and Mexico are upgrading their tourism infrastructure, which is also expected to further augment the market growth during the forecast period.

Significant Market Trends

The focus on data harnessing for personalized guest experience is a key trend in the market. Food service providers and hotels are using new techniques and technology to retain their market shares and provide guests with innovative services. For example, hotels are linking their software with the guests' social media profiles to make bookings according to their expectations and preferences, and are using surveys, website browsing behavior, purchase history, marketing engagement, and loyalty programs to attract and retain customers. Additionally, some hotels like Four Seasons, a chain of luxury hotels, store information about the guests' floor, dietary, wine, and newspaper preferences for their next visits and adjust their arrival schedule to meet their needs. These steps are expected to boost the market during the forecast period.

Major Market Challenge

The growing threat of terrorism among tourists is a major challenge impeding market growth. The global travel and tourism market is negatively impacted by instances of terrorism. In 2018, the Association of British Travel Agents (ABTA) found that terror threats heavily affected the tourism business in some popular tourist destinations in the UK. In recent years, terrorist attacks have been prominent in cities such as Manchester, London, and Barcelona. Terrorism also leads to increased border clearance, with delays and tighter inspections, as well as increased costs of insurance and reinsurance. This results in higher spending on border and airport security, including military and technology, intelligence, and law enforcement, which in turn leads to increased passenger fares. These factors may create hindrances to the revenue growth of the market during the forecast period as people may avoid traveling due to fear of terrorism and the high cost of traveling.

Customer Landscape

The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global Market Customer Landscape

Who are the Major Market Players?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Butterfield and Robinson -  The company offers culinary tourism experiences such as scaling vineyards on volcanic mountainsides, understanding the ancient, natural wine process in the Georgias Kakheti region, and getting knee-deep in the shores of Eastern Tasmania to shuck oysters as its key offering. The company offers luxurious private travel and small group trips in various countries across the globe.

The report also includes detailed analyses of the competitive landscape of the market and information about 15 market players, including:

• G Adventures
• Gourmets On Tour Ltd.
• Greaves Travel Ltd
• Heritage Group
• India Food-Tour
• International Culinary-Tours
• Lindblad Expeditions Holdings Inc
• The FTC4Lobe Group
• The Travel Corp
• Top Deck Tours Ltd
• TourRadar GmbH

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Which are the Key Regions for the Market?

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Europe  is estimated to contribute 32% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. Germany, France, and the UK are the leading destinations in Europe. The increased number of culinary tourist arrivals and the availability of cruising experiences for luxury travel seekers will be the major factors driving the growth of the market in this region.

According to the data stated by The World Bank Group , in 2021, the population aged 65 years and above in Italy, Germany, the UK, and France was 24%, 22%, 19%, and 21%, respectively, of the total population. This population prefers tailormade and multigenerational vacations to enjoy the variety of local cuisine along with other activities with family. The increasing demand for such travel experiences, especially among baby boomers as well as the millennial population, is expected to boost the growth of the overall market in Europe during the forecast period.

Market Analyst Overview

The market is experiencing a surge in popularity, driven by the growing interest of consumers in unique gastronomic experiences. Travel companies are capitalizing on this trend by offering curated trips to authentic eating places where travelers can indulge in diverse cuisines and dishes. Food enthusiasts and food influencers are influencing consumer spending habits by highlighting the allure of destination indigenous culinary delights. Companies like World Expeditions and events like the Asian Food Fest are catering to the demand for locally sourced food products and facilitating memorable food travellers experiences. From exploring regional cuisine to participating in cooking lessons and culinary-related events, travelers are seeking vacation encounters that revolve around food. Government initiatives and public-private partnerships are further fueling growth in the tourism sector by promoting culinary tourism initiatives worldwide.

The global market is flourishing as Western tourists increasingly seek immersive experiences like home-cooked meals and unique food & beverage experiences. The rise of food and travel shows has sparked interest in exploring local food ingredients and visiting vineyards, breweries, farms, and other culinary destinations. Home cooking enthusiasts are contributing to the growth of the food tourism market and wine tourism market by seeking authentic culinary trails. Innovations in food and the influence of renowned chefs are shaping travelers' preferences, while domestic tourism initiatives and programs like MasterChef are further driving interest in culinary adventures. With a focus on gastronomic exploration , the global culinary tourism industry continues to evolve and attract enthusiasts worldwide.

The market offers adventurous travelers the chance to explore exotic locations while indulging in unique culinary experiences. The booming travel and tourism sector has been further fueled by the convenience of web-based booking platforms and advancements in AI (Artificial Intelligence) and IoT (Internet of Things) technologies. Online platforms such as online hotel aggregators and search engines provide easy access to a plethora of culinary destinations and accommodations. Leveraging big data analytics , businesses can tailor offerings to meet the diverse preferences of travelers, while chatbots enhance customer service and support. As travelers seek immersive experiences , the market continues to thrive, offering unparalleled adventures for food enthusiasts worldwide.

• Segment Overview

The report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. 

• Food-Festival
• Culinary-Trails
• Cooking Classes
• International
• Rest of Europe
• Saudi Arabia
• South Africa
• Rest of the Middle East & Africa

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• CAGR of the market during the forecast period
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• Growth of the industry across Europe, North America, APAC, South America, and Middle East and Africa
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How big is the culinary tourism market , what is the culinary tourism market growth, which segment accounted for the largest culinary tourism market share , who are the key players in the culinary tourism market , what are the factors driving the culinary tourism market .

• Rising preference for culinary tourism
• Growing popularity of sustainable and organic culinary tourism

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Global Culinary Tourism Market – Industry Trends and Forecast to 2028

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Global Culinary Tourism Market, By Activity Type (Culinary Trials, Cooking Classes, Restaurants, Food Festivals, Others), Age Group (Baby Boomers, Generation X, Generation Y, Generation Z), Mode of Booking (OTA, Traditional Agents, and Direct Travel), Application (Individual Tourism, Group Tourism) Country (U.S., Canada, Mexico, Brazil, Argentina, Rest of South America, Germany, France, Italy, U.K., Belgium, Spain, Russia, Turkey, Netherlands, Switzerland, Rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, U.A.E, Saudi Arabia, Egypt, South Africa, Israel, Rest of Middle East and Africa) Industry Trends and Forecast to 2028   

Market Analysis and Insights : Global Culinary Tourism Market

The culinary tourism market is expected to be growing at a growth rate of 11.5% in the forecast period of 2021 to 2028 and account to USD 83,611.69 million by 2028.  Data Bridge Market Research analyses the factors responsible for fostering the growth of culinary tourism market.  This rise in culinary tourism market value can be attributed to the various factors such as expansion of business sector and fast increase in variety of travellers across the world is predicted to fuel up the culinary business market. Many travellers set up vacations specifically to possess preparation visits and explore numerous food cultures.

Culinary tourism refers to the pursuit of a novel intake and drinking expertise. This can be a tour within which native cuisines square measure explored by travellers. It connects travellers with native food and beverages. Preparation business is closely associated with heritage and cultural business. Preparation business is most tasty among travellers, attributable to a rise in interest in native food culture, instead of gourmand food. Native cookery provides travellers an on the spot and authentic reference to their destination. They expertise native culture, heritage and folks through food and drink.

The preparation business market growth will be attributed to rise in instances of individuals choosing distinctive and exotic vacation destinations, to urge far away from the daily feverish schedule and gain valuable experiences. Moreover, rise in exposure of individuals to completely different kinds of social media has increased their data concerning varied trends shaping the business trade.

Increase in use of on-line analysis and rise in quality of TV channels and different diversion sources such as YouTube change of state channels, travel and manner channels square measure encouraging viewers to travel in bound destinations and take a look at their native or ancient food also drives the culinary tourism market growth. Additionally, celebrity chefs, actors, and media endorsement for tour and travel are among the foremost reasons for the growth of the culinary tourism market. Moreover, rise in quality of seasonal and pageant tours drives the culinary tourism market across the world.

However, political unrest and terrorist act have affected the general volume of foreign visits and selection of destination and square measure the foremost restraining factors for the culinary tourism market.

This culinary tourism market report provides details of new recent developments, trade regulations, import export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on culinary tourism market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Global Culinary Tourism Market Scope and Market Size

The culinary tourism market is segmented on the basis of activity type, mode of booking, age group and application. The growth amongst these segments will help you analyze meagre growth segments in the industries, and provide the users with valuable market overview and market insights to help them in making strategic decisions for identification of core market applications.

• On the basis of activity type , the culinary tourism market has been segmented into culinary trials, cooking classes, restaurants, food festivals, and others.
• On the basis of age group, the culinary tourism market is segmented into baby boomers, generation X, generation Y, and generation Z.
• On the basis of mode of booking the culinary tourism market is segmented into OTA, traditional agents, and direct travel.
• On the basis of application, the culinary tourism market is segmented into individual tourism, and group tourism.

Culinary Tourism Market Country Level Analysis

The culinary tourism market is analyzed and market size insights and trends are provided by country, activity type, mode of booking, age group and application as referenced above.

The countries covered in the culinary tourism market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, Israel, Egypt, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.

Asia-Pacific region dominate the culinary tourism market and will continue to excel its trend of dominance during the forecast period owing to the growing client preference to go to the country facet that has enlarged world sales of culinary tourism commercial enterprise. North America will register the highest growth rate over the forecast period of 2021 to 2028 due to an outsized variety of ancient food retailers and simple convenience of accommodation.

The country section of the culinary tourism market report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as consumption volumes, production sites and volumes, import export analysis, price trend analysis, cost of raw materials, down-stream and upstream value chain analysis are some of the major pointers used to forecast the market scenario for individual countries. Also, presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Culinary Tourism Market Share Analysis

The culinary tourism market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies’ focus related to culinary tourism market.

The major players operating in the culinary tourism market report are Abercrombie & Kent USA, LLC, Classic Journeys llc, G Adventures, Greaves Travel, India Food Tour, ITC Travel Group Limited, The FTC4Lobe Group, The Travel Corporation, Top deck Travel, and Tour Radar among others. Market share data is available for Global, North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America separately. DBMR analysts understand competitive strengths and provide competitive analysis for each competitor separately.

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Culinary Tourism Market

Culinary Tourism Market Size By Activity (Cooking Classes, Food Festivals, Culinary Trails, Restaurants, and Others), By Booking Mode (Direct Travel, Tour Operators, and Online Travel Agencies (OTA)), and By Tourist Type (Diversionary, Experimental, Recreational, and Existential), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2024 to 2033

• Report ID: TBI-14100
• Published Date: Feb, 2024
• Category: Consumer Goods
• Format: PDF

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Methodology

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The global culinary tourism market was valued at USD 1.1 Trillion in 2023, growing at a CAGR of 18.9% from 2024 to 2033. The market is expected to reach USD 6.2 Trillion by 2033. The growing demand for locally sourced food products, the desire of tourists to try them, and the rise in food travellers who travel the world and experience other cultures via food all contribute to the market's growth. The main factor propelling market expansion is the growing interest in trying out regional cuisine to interact with locals and learn more about the area, its past, and its culture.

Market Introduction:

The search for a unique taste and level of drinking proficiency is known as "culinary tourism." This is a trip where visitors can sample local food. It introduces tourists to local cuisine and drinks. The heritage and cultural industries are strongly related to the preparation industry. Travellers find the preparation industry the tastiest, related to a growing fascination with local cuisine instead of gourmet cuisine. Travellers may instantly and authentically relate to their trip through local cuisine. Through food and drink, they can experience native culture, heritage, and people. The growth of the culinary tourism industry can be ascribed to the increase in individuals choosing unusual and exotic vacation spots to escape their busy daily schedules and acquire worthwhile experiences. When selecting a travel destination, people look for quiet, peaceful, exotic places where food culture is widely practised. Travellers have chosen regions with a wide array of distinctively tasting foods and drinks as their top picks.

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Recent Development

 In December 2022, Abercrombie & Kent, Crystal Cruises, and Cox & Kings are owned by A&K Travel Group Ltd., which has established an equity agreement with Ecoventura, a sustainable travel company based in the Galapagos Islands. A joint venture and an equity investment in Ecoventura are anticipated due to this relationship.

In October 2022, The opening of four new destination management companies—in Canada, Namibia, Colombia, and Saudi Arabia—was announced by Abercrombie & Kent (A&K). The company is the largest network of destination management organisations, with over 55 offices across 30 countries.

In August 2020, With the launch of the Singular Stays programme, friends and family may now enjoy private travel with a range of immersive activities and events, according to Butterfield & Robinson Inc. There are lodges, castles, and villas available for rent to guests.

Market Dynamics:

Increasing interest in food and culinary experiences- Food-related content and engagement have significantly increased due to the growth of social media platforms. A study by the UK-based restaurant chain Zizzi found that people between 18 and 35 spend over five full days a year looking through food photos on Instagram and that thirty per cent of them actively search for new foods and beverages. The increased engagement with food content on social media indicates increased interest in food and culinary experiences. Television programmes that focus on food have been increasingly popular in recent years. Globally, shows like Anthony Bourdain's Parts Unknown, MasterChef, and Top Chef have seen substantial increases in viewership and fan following. The growing passion that people have for food and culinary experiences is reflected in their interest in culinary-themed television programming.

Restraints:

Language barrier- Many well-known destinations for culinary tourism, particularly in non-English speaking countries, may also experience language challenges for tourists from other countries. For instance, visitors who do not speak the local tongue may also encounter difficulty in foreign countries like China, Japan, and Thailand due to the proximity of the Mandarin, Japanese, and Thai languages. Due to this language barrier, travellers may need help communicating their dietary requirements, comprehending menu items, or engaging in meaningful interactions with locals. In culinary tourism, communication transcends linguistic boundaries and considers cultural etiquette. Travellers from other countries need to be more conversant with different places' cultural norms and communication techniques. Cultural differences can lead to misunderstandings or miscommunications that impact the experience, including eating etiquette, local customs, and interactions with food vendors or chefs.

Opportunities:

Increasing interest in different destinations- Globally, there has been a notable upsurge in travel and tourism to unusual places for various reasons, such as adventure, food, leisure, and more. Southeast Asia, Latin America, and the United States rank as the top three culinary travel destinations. Travel to ASEAN has increased dramatically in recent years due to travellers' growing desire to try native food and beverages. Travellers are increasingly drawn to places like Papua New Guinea for cultural tourism. Despite its historical, ecological, and cultural tourism advantages, Papua New Guinea has recently prospered by focusing on niche markets. Soft adventure, historical tourism, diving, bird watching, and cultural tourism have all attracted tourists from around the world to third-world countries.

Regional segmentation analysis:

The regions analyzed for the market include North America, Europe, South America, Asia Pacific, the Middle East, and Africa. Asia Pacific emerged as the largest global culinary tourism market, with a 37.8% market revenue share in 2023.

Asia Pacific is well known for having a rich and varied culinary heritage. Culinary tourists worldwide are drawn to countries like China, Japan, India, Thailand, and Vietnam because of their outstanding and internationally recognised cuisines. Due to these cuisines' exact flavours, cooking methods, and cultural significance, the region is a significant player in the culinary tourism industry. Asia Pacific's supremacy in the culinary tourism business can be attributed to the region's notable growth in foreign visitor arrivals. The World Tourism Organisation (UNWTO) reports that, due to the opening of numerous sites in the region, arrivals in Asia and the Pacific more than tripled (+230%) between January and September 2022 compared to the same period in 2021. These visitors are drawn to the area primarily by the allure of its food offers.

Asia Pacific Region Culinary Tourism Market Share in 2023 - 37.8%

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Activity Segment Analysis

The activity segment includes cooking classes, food festivals, culinary trails, restaurants and others. The food festivals segment dominated the market, with a market share of around 28% in 2023. Culinary tourism relies heavily on events, food festivals, and tours to draw travellers to various destinations. Food festivals offer a guaranteed diversity and comprehensive culinary experience.

Booking Mode Segment Analysis

The booking mode segment is divided into direct travel, tour operators, and online travel agencies (OTA). The direct travel segment dominated the market, with a market share of around 42% in 2023. Using their current resources to improve their travel offerings, airlines can become more competitive by offering trip packages directly through their websites and booking engines.

Tourist Type Segment Analysis

The tourist type segment is divided into diversionary, experimental, recreational, and existential. The existential segment dominated the market, with a market share of around 35% in 2023. Tourists actively seek out local and regional cuisine, choosing restaurants well-liked by the community. The existentialist group exhibits a calm and easygoing demeanour, favouring casual dining establishments above fine dining and five-star establishments.

Some of the Key Market Players:

• Greaves Travel Ltd
• Classic Journeys, LLC
• The Travel Corporation
• Culinary Adventures International
• Butterfield & Robinson Inc.
• Abercrombie & Kent USA, LLC
• India Food Tour
• The FTC4Lobe Group
• Gourmet on Tour
• Culinary Tours

Report Description:

Frequesntly Asked Questions

What is the market size of the global culinary tourism market.

As per The Brainy Insights, the size of the culinary tourism market was valued at USD 1.1 trillion in 2023 to USD 6.2 trillion by 2033.

What is the market growth rate of the global culinary tourism market?

The global culinary tourism market is growing at a CAGR of 18.9% during the forecast period 2024-2033.

Which region dominates the global culinary tourism market?

Asia Pacific emerged as the largest culinary tourism market.

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This study forecasts global, regional, and country revenue from 2020 to 2033. The Brainy Insights has segmented the global culinary tourism market based on the below-mentioned segments:

Global Culinary Tourism Market By Activity:

• Cooking Classes
• Food Festivals
• Culinary Trails
• Restaurants

Global Culinary Tourism Market By Booking Mode:

• Direct Travel
• Tour Operators
• Online Travel Agencies (OTA)  

Global Culinary Tourism Market By Tourist Type:

• Diversionary
• Experimental
• Recreational
• Existential 

Global Culinary Tourism Market By Region:

• South Africa

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Culinary tourism: The growth of food tourism around the world

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Culinary tourism is a popular type of tourism throughout the world, but what exactly is culinary tourism? Is it different from food tourism? Why is culinary tourism important? And where are the best places to travel for culinary tourism? Read on to find out…

What is culinary tourism?

Importance of food tourism, culinary tourism activities, culinary tourism in bangkok, culinary tourism in tokyo, culinary tourism in honolulu, culinary tourism in durban, culinary tourism in new orleans, culinary tourism in istanbul, culinary tourism in paris, culinary tourism marrakesh, culinary tourism in mumbai, culinary tourism in miami, culinary tourism rio de janeiro, culinary tourism in beijing, food tourism- further reading.

Culinary tourism, also often referred to as food tourism, is all about exploring food as a form of tourism. Whether that be eating, cooking, baking, attending a drinks festival or visiting a farmers market – all of these come under the concept of culinary tourism. It’s something you don’t even really need to travel to do. Heading to your nearest big city or even the next town over, specifically to eat at a certain restaurant, classes as food tourism! And food tourism has taken a new twist since the COVID pandemic too, when many people would cook or eat a variety of different foods from around the world in attempt to bring an element of travel to their own home! Who said you need to travel far to be a culinary tourist, huh?

Food tourism is a vitally important component of the travel and tourism industry as a whole. When booking a trip, people tend to consider a variety of factors – and food is high on the list of priorities. The World Food Travel Association says that money spent on food and drink while travelling accounts for 15-35% of all tourism spending. Culinary tourism is important in that it generates so much money for local economies.

Culinary tourism is also an important branch of tourism in that it can promote local businesses, as well as help to shine a light on different cuisines. For so many cultures, their cuisine is a huge part of who they are. Culinary tourism helps to celebrate this, by attracting interested tourists who are keen to try something new and share it with the world. In this way, it definitely helps to boost community pride and is a great example of cultural tourism .

This type of tourism is also important to tourists. It provides a chance to try new foods and flavours, and discover new cultures through their taste buds. Visitors who engage in food tourism come away with new recipes to try, new foods to introduce their friends to, and memories that they will always associate with their sense of taste.

There are many activities which come under the remit of culinary tourism, or food tourism. I mentioned some above, but let’s take a closer look.

• Eating and drinking out: going to restaurants, cafes, bars, pubs, tea shops and so on. These are all examples of culinary tourism. 
• Food/beverage tours: you can book onto organised food and drink tours when visiting a new city. These are run by guides who will take you to various foodie spots throughout the city – usually small businesses – to try local delicacies.
• Farmers markets: visiting a farmers market at the weekend to buy fresh produce is seen as a form of food tourism.
• Cooking classes: another activity you can get involved with on your travels is a cooking or baking class. You’ll often make, again, a local delicacy whether that be pierogi in Poland or pasta in Italy . Tasting sessions: brewery tours and vineyard visits (and other similar excursions) where you get to take a look at how something is made and then try it for yourself are another form of culinary tourism.

Best cities for food tourism

Most cities, major or otherwise, have excellent examples of food tourism. In fact – this goes right down to tiny towns and villages, some of which have incredible restaurants or bars that are real hidden gems. Below you’ll find some of the world’s best cities for culinary tourism, however, with examples of the sort of thing you can do there!

Thai food is some of the best food around, and Bangkok has a lot of restaurants suited to all budgets. Eating out in Bangkok is a brilliant example of culinary tourism. One of the best things you can do here is try the local street food! Wang Lang Market is one of the most popular places for street food, with fresh food filling the lanes from snacks to full-on meals. Silom Soi 20 is another great spot in central Bangkok, perfect for the morning.

Looking for somewhere really unique to eat in Bangkok? Head to Cabbages and Condoms , a themed cafe decorated with (you guessed it) condoms. The restaurant say they were ‘conceptualized in part to promote better understanding and acceptance of family planning and to generate income to support various development activities of the Population and Community Development Association (PDA)’.

Tokyo is a very popular city, and one of the best ways to experience food tourism here is to book onto a food tour. Tokyo Retro Bites is a fantastic one, giving you a feel of old-style Tokyo at the quaint Yanaka Market. This is a walking tour which includes drinks and 5 snacks, lasting 2 hours. It starts at 11.30am meaning it’s a great chance to have lunch somewhere a bit different!

This beautiful Hawaiian city has so many fun places to eat (and drink!) while visiting. One of the best things to do in terms of culinary tourism is to eat somewhere you wouldn’t be able to eat at home – and try new flavours or dishes. Honolulu is the perfect place to do this. Some interesting eateries include:

• Lava Tube – based in Waikiki, this 60s-kitsch style bar offers pina coladas served in giant pineapples, $5 Mai Tais, delicious food and plenty of fun decor.
• Suzy Wong’s Hideaway – this is described as a ‘dive bar with class’ and is a great bar to visit to watch sports games.
• MW Restaurant – this is a really famous and creative place to eat in Honolulu – the mochi-crusted Kona Kanpachi comes highly recommended and helped shoot the chef, Wade Ueoka, to fame.

Hailed as the world’s best food city, a list of places for food tourists to visit has to include Durban in South Africa . Bunny Chow is a local delicacy that you cannot miss while visiting Durban. It is now available elsewhere, but the original is usually the best so be sure to try some while in the city. The dish is half a loaf of bread hollowed out and filled with curry – delicious. This article shares 5 fantastic spots to get Bunny Chow in Durban !

As one of the culinary capitals of the US, New Orleans is incredibly popular with foodies. The city is a hotspot for food tourism, thanks to the various cultural roots here: Cajun, Creole and French. There is a whole range of tastes to try. You could spend your time here *just* eating and still not scratch the surface when it comes to the amazing restaurants, cafes and eateries in NOLA. Some foods you have to try include:

• Po’boys: fried shrimp, generally, but sometimes beef or other seafood – served on a fresh crusty roll.
• Gumbo : this is a stew, again usually containing seafood, alongside bell peppers, onion and celery.
• Crawfish etouffee: a French crawfish stew served over rice.
• Muffuletta: a Silician-American sandwich served on a specific type of bread.
• Side note, you can do a haunted pub crawl in NOLA . Would you?!

Being split across two continents, it is no surprise that Istanbul as a city has a huge range of delicious food-related activities. From kebabs sold on the street to 5 star restaurants serving the finest hummus, Istanbul is a fantastic destination for food tourism. Book onto the ‘Two Markets, Two Continents’ tour – you’ll visit two markets, as the name suggests, on the two continents. The tour includes a Bosphorus ferry crossing between the two districts of Karaköy (Europe) and Kadiköy (Asia). You’ll enjoy breakfast, tea and coffee, meze, dessert and so much more during this 6.5 hour tour .

The city of love – and the city of bakeries! Fresh baguettes, simple croissants, delicious eclairs… the list goes on. There are so many of them dotted around, whether you want something to grab and snack on while you head to the Eiffel Tower or if you want a sit down brunch, you’ll find one that suits you perfectly.

And that’s not all. Paris, also famous for its snails, soups and frogs legs, has so many fine dining opportunities. You’ll be spoilt for choice in terms of Michelin star restaurants: Boutary, ASPIC, 114 Fauborg and so many more. There are also some fantastic food tours in Paris . If you have the cash to splash out, fine dining in Paris is a brilliant culinary tourism activity…

Moroccan food is delicious. And you can try making it yourself during a cooking class in Marrakech ! Visit a traditional souk and try your hand at some tasty recipes – you never know, you might have a hidden talent. Some tours even include shopping for ingredients, so you can visit a traditional market too; these are a sensory dream with so many smells, colours, sounds and sights.

India is another country where street food is king. Mumbai has plenty to offer, and one culinary tourism activity you can do is to spend an afternoon trying as many dishes as possible while simply wandering through the city. If you’ve never tried a vada pav before, this is the place to do so: it’s essentially deep fried mashed potato in a bun with various chutneys, and it is exquisite. Many people are surprised to learn that one of the most popular British foods – chicken tikka masala is not commonly found in India, but fear not, there are many other dishes that are just as goods or if not better!

Miami is known for its food – and Cuban food is a big deal here. Take a traditional Cuban cooking class , or head to one of the many, many Cuban restaurants here . There is something for every budget, and your tastebuds will certainly thank you. It is also close to Key West, a wonderful place to visit for a day or two. They’re big on sea food here, and walking tours which incorporate seafood are high on the list of recommended things to do in beautiful Key West.

You cannot go to Rio and not try cahaça. This is Brazilian brandy made from sugar canes, and it is a big deal over here. Culinary tourism isn’t limited to food – it includes drink too, so head to one of Rio’s many bars and try a caipirinha. You can even book an organised pub crawl , which includes free shots and drinks, around the city. This is perfect if you want to explore at night knowing you’ll be safe and always have transport on hand.

Peking duck is the highlight of Beijing food. Quanjuede is world-famous for its Peking duck, and it’s not too expensive. There are branches worldwide now, though, and much of culinary tourism is about experiencing something you won’t be able to elsewhere. Speak to the locals when you’re there and ask where their favourite place is for Peking duck. That way you’ll know you are supporting a great local business; as mentioned, food tourism is great for boosting the economy this way!

If you have enjoyed this article about culinary tourism, or food tourism, then I am sure that you will love these too!

• What is pilgrimage tourism and why is it important?
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Exploring the Growth Trajectory: Philippines Culinary Tourism Market to Reach $21.3 Billion by 2032 | FMI

The  Philippines culinary tourism market size  is anticipated to reach  US$ 5405 million  in 2022 and to surpass  US$ 21,302.47 million  by 2032. According to the analysis, the market for culinary tourism in the Philippines is anticipated to expand at a  CAGR of 14.7%  between 2022 and 2032.

The Philippines culinary tourism market share is predicted to increase significantly due to its unique location, hospitality, cultural heritage, and the presence of popular food destinations. Cooking, or the potential to deliver, taste, or eat delicious food, is one of several factors influencing the adoption of culinary tourism in Philippines.

People are opting for culinary tourism in Philippines as it is tranquil and fascinating region with a rich cuisine culture.  Increased exposure to various social media sites have boosted people’s knowledge of several trends driving the expansion of the Philippines culinary tourism market.

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The growing demand for culinary tourism in Philippines may be attributed to the increase in the number of travelers selecting unique and exotic holiday spots to escape their busy daily lives and gain useful experiences.

Tourists choose the Philippines as the best culinary tourism destination due to the variety of tasty foods and beverages available. As a result, the market value of Filipino cuisine has soared in recent years. In the realm of culinary, people can visit other locations and taste and enjoy various dishes and beverages from other locations. The demand for culinary tourism in the Philippines is predicted to rise as people from all over the world visit to learn about their cuisine culture.

According to the World Tourism Organization, border closures, airport closures, hotel closures, and restrictions on large gatherings, land travel, and related services endanger 100-120 million jobs worldwide.  In addition, the closure of public spaces and tourism activities, pandemic negatively impacted the Philippines culinary tourism market.

However, in the face of this situation, key players in Philippines culinary tourism market are currently focusing on revitalizing and revitalizing their businesses through a variety of strategies, including:  By developing an online platform and providing quality tourism services, we will be able to reach a larger consumer base at low cost.

Key Takeaways:

• Food festivals continue to dominate the market, based on the type of activity most tourists prefer. The food festival is estimated to contribute heavily to the culinary tourism market in Philippines.
• The online booking segment is the leader in booking segments. It is estimated to contribute more to the culinary tourism market in Philippines.
• The age group most interested in culinary tourism in Philippines is the age group 26-35, representing millennials who love to discover new places and new cuisines.
• It is estimated that domestic tourists will increase in the projected year due to increased knowledge of how self-sufficient and how many different dishes are available in Philippines.

Competitive Landscape 

Major companies in the Philippines culinary tourism market are projected to account for approximately 2%-7% of the total market share by 2032. Furthermore, key players of Philippines culinary tourism are focusing on promotional strategies and advertising popular tourist destinations in Philippines to improve sales in the market.

Major players present in the Philippines culinary tourism market

• Rio Travel and Tour
• Viator travelers
• Tripadvisor travelers
• Leisure Pro Journeys
• Yolo Travel Philippines
• Blue Horizons Travel and Tours, Inc
• Saferide Car Rental
• Traveling Spoon
• Royal Island Resort and Watersports
• Explore Manila Tours
• Sebastien Chamaret and Michelle Africa
• World Holiday Travel and Tours Palawan
• Poochie’s Kitchen
• Joner Germina

Recent Developments in the Philippine Culinary Tourism Market

• Tours & Travel in Asia has developed tailored programmes and “à la carte” itineraries for a variety of niche specialisations, including high-end luxury, honeymooners and families, special interest, group tourism, and meetings and incentive events.
• Rajah Vacation Corporation and Club Med have joined forces to provide luxury travel experiences to the Philippine market. Club Med has been known as the pioneer of all-inclusive vacation packages with a French touch since the 1950s. It operates approximately 70 locations throughout the world, including 20 ski resorts.

The Philippines Culinary Tourism Market by Category

By Activity Type:

• Culinary Trials
• Cooking Classes,
• Restaurants
• Food Festivals

By Booking Channel:

• Phone Booking
• Online Booking
• In Person Booking

By Tourist Type:

• International

By Tour Type:

• Independent Traveler
• Package Traveler

By Consumer Orientation:

By Age Group:

• 15-25 Years
• 26-35 Years
• 36-45 Years
• 46-55 Years
• 66-75 Years

About Future Market Insights (FMI)

Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.

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About the Author

Associate Vice President at Future Market Insights is deeply committed to uncovering actionable insights for consumer and food and beverage players. She brings a unique blend of analysis, industry trends, and consumer behavior to put data into perspective.

What she makes out of data becomes a delight to read. She has authored many opinions, including for publications like Process Industry Informer and Spinal Surgery News, as she understands the market pulse and consumers' shifting preferences.

She likes to bring experts to a roundtable to weigh the impact of a trend on an industry. Catch up with her discussion on the impact of AI in packaging.

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China Culinary Tourism Market

An Analysis of the China Culinary Tourism Market through activities such as Culinary Trials, Cooking Classes, Restaurants, and Food Festivals

The authenticity Chinese cuisine has attracted interests of major food bloggers and travel enthusiasts, two main factors expected to propel scope in the coming years.

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China Culinary Tourism Market Snapshot (2023 to 2033)

The China culinary tourism market accumulated a net worth of US$ 5.4 billion in 2022, and it is anticipated that it will reach a market value of US$ 24.65 billion by 2033, growing at a CAGR of 14.8%. The market for tourism is expanding, which may be linked to a rising number of food bloggers and traveler interest.

Chinese cuisine is known for its delectable cuisine, variety of dishes, and distinctive tastes. Chinese cuisine has developed its unique culture over thousands of years of growth and cultivation. Chinese cuisine is an illustration of the balance and harmony of nature since Chinese culinary culture is based on ancient Chinese philosophy. Modern Chinese cuisine, which draws inspiration from Chinese philosophy, strives to maintain peoples' health as much as possible in addition to satisfying gourmet appetites. The authenticity of the Chinese cuisine have been drawing the attention of the global consumers towards the China culinary tourism market.

Food blogging has also been one of the prominent reasons behind the growth of this market. Various food bloggers have been promoting the food tours across various regions of China like Lanzhou, Beijing, Xi’an, Shanghai and Chengdu. Different kinds of culinary activities are being offered by the various tourism companies. A few examples are:

• A welcome supper included a demonstration on how to serve Peking Duck
• A fine-dining private meal created by a Northern cuisine master chef
• A practical cooking class emphasizing the fundamentals of Chinese cuisine
• Lunch with Beijing's famous noodles at a renowned eatery
• Fresh fish served "country-style" for a rustic feast in a peaceful area

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China Culinary Tourism Market Historical Analysis (2018 to 2022) Vs. Forecast Outlook (2023 to 2033)

The demand for China’s culinary tourism is projected to increase at a CAGR of over 14% during the forecast period between 2023 and 2033, reaching a total of US$ 4,782 million in 2018, according to a report from Future Market Insights (FMI). From 2018 to 2022, sales witnessed significant growth in the global China culinary tourism market, registering a CAGR of 9.1%.

The cuisine is an integral aspect that represents the culture of the country and plays a critical role in shaping the tourism quotient of the place. China's tourism sector is predicted to grow significantly due to its distinctive environment and rich cultural legacy. The practice of creating, appreciating, or indulging in excellent cuisine is one of the many elements that influence culinary tourism in China.

The value of the China food sector has increased. In the case of culinary travel, tourists stop at various places to sample a wide range of foods and drinks that are native to the country’s population. It is projected that the culinary tourism sector in China will grow as more food enthusiasts travel to experience new food cultures, cuisines, and drinks.

What is primarily Driving the Regional Market for China Culinary Tourism Market?

Multifaceted Regional Cuisine is Stealing the Show

China's beautiful environment helps fuel the nation's booming tourist industry. Travelers nowadays select locations for their vacation based on local cuisine. China offers a vast selection of cuisines for visitors.

China's tourist industry has made it possible for visitors to independently explore the country's cuisine. The tourism industry might help many unemployed locals find opportunities and raise awareness of Chinese culinary traditions across the globe by promoting culinary tourism in China.

Online Food Blogging is Fueling the Popularity of Chinese Cuisine

The internet has advanced quickly in recent years and is being utilized as a powerful tool for advertising and marketing, especially in the travel and hospitality sectors. In a way that is distinct from traditional media, the Internet offers information representation, collaboration, communication, interaction, and commerce.

A successful website can draw users, hold their attention, improve engagement, guarantee their return, learn about each user's preferences, and then communicate that knowledge back to the users to deliver tailored interactions and experiences.

The internet has had a significant impact on the culinary tourism sector in China as various food bloggers are promoting the cuisine on social media platforms such as Facebook, Instagram, and video sharing platform YouTube. This plays a critical role in the development of the China culinary tourism market.

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Category-wise Insights

Which activity type is the most preferred.

Cooking Classes are the Most Popular Activity Among Chinese Food Enthusiasts

In 2022, the cooking classes segment acquired a market share of 43.8%. China's culinary tourism market offers a variety of activities, such as cooking classes, restaurants, food festivals, and culinary competitions. Travelers choose to take culinary lessons to learn how to make delectable Chinese dishes such as dim sum, traditional noodles, hot-pot cooking, and street food.

These lessons last between two and two and a half hours. They occasionally take place at the hosts' homes, when the hosts prepare meals from scratch using items they get at the neighborhood market.

Which Type of Booking Channel is Most Preferred?

Online Bookings for China are Being Preferred by Travel Enthusiasts

In 2022, the online booking segment registered a global market share above 32%. Bookings for a Chinese food tour can be made through phone calls, online websites, or in person. The online mode is the most popular booking channel. Bookings cannot be made on the spot due to the popularity of China’s culinary tourism and long waiting hours.

Tourists can benefit from fantastic offers, discounts, and comprehensive information about the tour by making online reservations. The online reservations channel has gained popularity because it allows for cashless transactions, which was a crucial practice during the COVID-19 pandemic.

Which Tourist Type Will Offer Opportunities to China's Culinary Tourism Players?

The Influx of International Tourists in China Will Remain High

In 2022, the segment of international tourists gained traction with a market share of 27%. International tourists are showing great interest in China’s culinary tourism experience and the government is also taking initiatives to improve the infrastructure to provide a better experience to travelers. International vacationers are individuals who are extra inquisitive about getting to know the nuances of Chinese cuisine.

Comparative View of Adjacent Markets

China Culinary Tourism Market:

China Medical Tourism Market:

China Outbound Travel Market:

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Region-wise Analysis

How is china's diverse culture fueling the culinary tourism sector.

Travelers in China are Keen on Street Food Tourism

Chinese food, curries, and other dishes with diverse spice characteristics and flavor notes are recognized as works of art. Chinese food is popular across many countries as it embodies distinctive flavors and strong spices notes. The desire to learn more about China's culture and customs is another important factor that is boosting sales in the country’s culinary tourism market.

Travelers get to explore different regional foods and cuisines and understand the local culture through culinary tourism. Food is considered one of six foundations of tourism alongside travel, transportation, lodging, entertainment, and shopping, which cannot be unnoticed. The Chinese government has issued various policies to support gastronomy tourism and promote the regional food culture in the context of tourism for visitors and travelers.

Start-Ups operating in the China Culinary Tourism Market

• Travelers can rent short-term homestays using the P2P platform Xiaozhu. On the platform, homeowners may list their houses. It offers an upgraded user authentication system with a credit scoring system to assist fight fraud.
• Zhiketong is an internet resource that helps tourists find and reserve hotels. It offers hotel booking services over the Wechat platform. It collaborates with hotel companies and aids in the distribution of merchandise on Wechat. Customers may communicate with hotels and make reservations using it. It furthermore offers hotel chains marketing solutions.

Market Competition

Leading players in the China culinary tourism market are specializing in enhancing their services by offering discounts, new excursion places, and applications to provide a memorable experience to international tourists.

Travel agencies are partnering up with homegrown chefs and local bars and eateries to offer unique experiences as the culinary sector in China is witnessing many entrants. They are also offering cab rental services, online booking platforms, and location-specific experiences that enable travelers to enjoy a holistic culinary experience at the most remote locations as well.

The key players in this market include:

• Hello Hong Kong: Private & Small Group Tours
• Lost Plate Beijing Food Tours
• UnTour Shanghai Food Tours
• Lost Plate Xian Food Tours
• UnTour Beijing Food Tours
• Lost Plate Shanghai Food Tour
• Discover Beijing Tours
• Sunny Tours Shanghai
• Dong Dong Tour
• Catherine Lu Tours
• Janvi Tours - Guangzhou Off the Beaten Path
• Catherine Lu Tours Xi'an
• Amazing Shanghai Trip
• Lily's Private Tours

Some of the products being launched by the key players are:

• UnTour’s Shanghai food tours launched their services of providing food tours in the capital city of Beijing. They were lauded by The New York Times, Travel Leisure, and Monocle as they immensely led to an increase in the number of tourists, especially domestically.
• Zanadu, an online travel agency that specializes in luxury travel received investments from Prometheus Capital and a US$ 12 million investment led by Tencent in China. The company has also debuted a store in Shanghai where travelers can use virtual reality devices to explore safaris, luxury adventure travel, and resort locations.

Report Scope

Key segments profiled in the china culinary tourism market, by activity type.

• Culinary Trials
• Cooking Classes
• Restaurants
• Food Festivals

By Booking Channel

• Phone Booking
• Online Booking
• In-Person Booking

By Tourist Type

• International

By Tour Type

• Independent Traveler
• Package Traveler

By Consumer Orientation

By age group.

• 15-25 Years
• 26-35 Years
• 36-45 Years
• 46-55 Years
• 66-75 Years

Frequently Asked Questions

Which regions are prominent in the china culinary tourism market.

China's market is booming across the country, with major culinary destinations like Beijing, Shanghai, Chengdu, and Guangzhou among them.

What insights can you provide about the China culinary tourism market's growth prospects?

Due to China's extensive culinary legacy, rising domestic and international travel, and rising demand for distinctive gourmet experiences, the sector has a significant growth potential.

Which segment leads the China culinary tourism market?

One of the most popular categories is street food tours, which give visitors a real flavor of China's many regional cuisines.

How are cultural exchanges impacting the China culinary tourism market?

Culinary tourism promotes cross-cultural interaction by enabling visitors to learn about China's history, customs, and social structure through its numerous food options.

How is the China culinary tourism market aligning with sustainability and health-conscious trends?

In order to appeal to eco- and health-conscious passengers, the market is undergoing a shift toward sustainable sourcing of foods, organic and healthier menu alternatives, and an emphasis on eliminating food waste.

Table of Content

List of tables, list of charts.

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• Travel Will Inject a Record $11 Trillion Into the Global Economy This Year: Report

Tourism is expected to become a $16 trillion industry by 2034, the World Travel & Tourism Council says.

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The 14-figure sums can be broken down into three types of travel transactions, Bloomberg notes. Direct travel spending includes things like hotels, tours, and transportation, as well as public investment in these types of services. Indirect travel spending covers the expenses of those businesses, such as sheets and towels or the ingredients for the breakfast buffet. Finally, induced spending accounts for the trickle-down effects of hospitality employees.

In total, 142 out of the 185 surveyed countries are expected to exceed their 2019 tourism performance levels in 2024. Almost all nations are expected to see year-over-year growth, too. As a result, records are likely to be broken on a local level as well as a global.

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Danilovsky Market

Danilovsky Market, located in a flat, circular Soviet modernist building, which looks like a kind of retro spaceship, is still a trendsetter. Come here for the best Vietnamese pho soup in Moscow and the famous “rat” burger (which is, in fact, made from nutria meat), as well as fresh produce from Russia’s southern provinces and a small vintage market in one of the annexes.     

Bricket Market

Bricket Market, located on the top floor of the trendy shopping mall Tsvetnoy opened in September 2019. Head to Testa for Neapolitan pizza, Inzhir for innovative desserts and coffee and Ostorozhno, Slon! (Look Out, Elephant!), where an Indian chef cooks traditional thali set meals. There’s an open space in the middle of the market, which is used for public talks. 

Central Market

Central Market is located right across from the station exit at Trubnaya Metro. The sign at the entrance says “1840”, but the building is actually brand new – that date refers to when Muscovites started trading in Trubnaya square. There’s a small delicatessen and fruit and veg market, a couple of coffee shops, and a cider bar. Around 40 different stalls serve dishes from round the world. The market also houses a restaurant, Gorynych , which is devoted to “new Russian” cuisine – traditional food prepared with a modern twist.

Vokrug Sveta

Vokrug Sveta (Around the World) on Nikolskaya St became party central during the FIFA World Cup 2018 as most of the football fans gathered there. As the name suggests, there are stalls with cuisine from all over the world. Head here for Pakistani food, or Canadian poutine – fries with gravy and cheese. This is also a great place to try poke, the Hawaiian seafood and rice dish, which is popular all over Moscow. 

Another food market that is a must-see on any foodie’s tour of Moscow is Depo , so far the largest one in Moscow , hosted in a former tram depot. Depo has a smallish farmers market and more than 70 stalls, where one can sample food from around the world. 

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Moscow Showcases Tourism Potential at SATTE 2024 International Exhibition in India

22.02.2024, New Delhi:  Moscow Tourism is thrilled to participate in the highly anticipated SATTE (South Asia’s Travel & Tourism Exchange) trade fair, held in Greater Noida, NCR, India from February 22-24. The delegation from Moscow is one of the largest at the event, featuring representatives from the Moscow City Tourism Committee, the Made in Moscow project team, and other key figures in the city’s tourism industry.

During the first day of the event, held on February 22, representatives from the Moscow City Tourism Committee took part in various business sessions and introduced the capital’s flagship projects. One of these projects, the Moscow Estates Festival, received significant attention during a discussion on cultural heritage. The festival, which gained popularity among foreign tourists last summer and this winter, offers visitors the opportunity to immerse themselves in the history of Moscow’s historical mansions through theatrical tours, master classes, and other unique events. This interactive approach to studying cultural heritage has proven especially appealing to children and young people, who appreciate the recreated atmosphere and the chance to take stunning photographs.

Another highlight of Moscow’s tourism scene is the Moscow Tea Time project. At the Moscow exhibition stand, guests had the opportunity to taste different tea blends and learn about the city’s tea traditions. Currently taking place in Moscow hotels and restaurants, this project offers visitors the chance to enjoy tea time sets featuring an array of jams and pastries between 16:00 and 19:00 daily.

According to Evgeny Kozlov, First Deputy Head of the Office of the Mayor and the Government of Moscow, as well as Chairman of the Moscow City Tourism Committee, Moscow hosts over 350 cultural and entertainment events each day, catering to all audiences, including families with children. With its extensive range of gastronomic establishments, including restaurants serving Indian cuisine, and hotels developing tailored offers for Indian guests, Moscow ensures a convenient and enjoyable experience for Indian tourists. Additionally, tourist navigation in the city is comprehensively duplicated in foreign languages, further enhancing the comfort of the journey.

As part of the SATTE business program, the “Moscow +” project showcased interregional routes designed to meet the demands of foreign travelers, including those from India, who often seek to combine visits to several cities within one trip. As the country’s main transport hub, Moscow offers ready-made tourist packages that combine experiences in Moscow with other regions such as St. Petersburg, Tyumen, and the Moscow Region. Russian tour operators participating in the project discussed their package offers specifically tailored to the Indian tourist market.

At the exhibition, Moscow also presented a wide range of traditional souvenirs crafted by participants of the “Made in Moscow” project. Sixteen Moscow-based entrepreneurs brought goods in categories including grooming cosmetics, home fragrances, HoReCa (Hotel, Restaurant, Catering/Café) products, children’s items, accessories, as well as vegetarian and vegan products, which captured the interest of Indian consumers.

The partnership between Moscow and India is thriving, encompassing both classic tourist trips and business tourism. Business visits have become increasingly popular among Indian travelers to Moscow. The Moscow City Tourism Committee shared successful experiences in organizing international conferences like the Meet Global MICE Congress, demonstrating Moscow’s potential in the field of business tourism.

The internationally acclaimed Gzhel theatre, known for its unique fusion of folk and ballroom dance, as well as classical ballet, also showcased its talent at the exhibition. The theatre is renowned worldwide and serves as a symbol of Moscow’s rich cultural traditions.

Moscow remains a top tourist destination in Russia, with visitor numbers soaring year after year. In 2023, a record-breaking 24.5 million tourists from various regions and countries visited the capital, marking a 37% increase compared to the previous year.

The city boasts almost 2,000 hotels, ensuring that every tourist finds suitable accommodation options. Cultural enthusiasts will also be delighted, with thousands of cultural sites spread across Moscow, including theaters, museums, and libraries. Iconic historical and cultural sites, such as the renowned VDNKh and the recently reopened Northern and Southern River stations, have undergone renovations and reconstructions, becoming major tourist attractions in their own right.

With over 19,000 food industry establishments, ranging from world-famous restaurants to accessible Moscow gastroclusters, the capital offers a diverse and exciting culinary scene. Visitors can also enjoy breathtaking views of the city from various vantage points, including the Moscow cable car, skyscrapers, observation platforms, and view restaurants.

Moreover, Moscow caters to families and children, providing numerous family-friendly attractions throughout the year. Notable highlights include the Moscow Zoo, one of Europe’s largest oceanariums, and Russia’s first indoor amusement park, Dream Island. The city boasts over 400 museums and over 1,000 excursions, including tailored walk-quests for parents and children. In recognition of its dedication to providing exceptional experiences for young travelers, Moscow was named the Capital of Children’s Tourism in 2023 and the Youth Capital for 2024.

As the SATTE exhibition continues, Moscow Tourism is excited to further engage with Indian visitors and strengthen the already flourishing relationship between the two nations.

Author: Anirban

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Money blog: Sales of viral Prime drink sink - as one supermarket 'sells at discount price'

Sales of the viral Prime sports drinks have fallen sharply in 2024 and are down by more than half year on year. Read this and the rest of today's personal finance news in the Money blog - and comment on any of the stories we're covering, or leave a Money Problem, in the form below.

Monday 8 April 2024 16:07, UK

• Pensions rising 8.5% today - as benefits go up 6.7%
• Money Problem : The monthly charge on my leasehold flat has gone up by more than £60 a month - what are my rights?
• Sales of viral Prime drinks sink - as one supermarket 'sells at discount price'
• London restaurant chain ditches tips - just before new legislation saying staff must get 100%
• You may be buying herbs and spices all wrong - and spending six times more than you need to
• The price of getting divorced

Ask a question or make a comment

Higher interest rates mean more people are opting to take out out longer mortgages in order to afford their repayments.

If you've recently agreed a mortgage deal that will take you past retirement age, we'd like to hear from you.

Are you worried, or do you feel it doesn't matter? Have you had to change any of your life plans to take on the mortgage?

Let us know by sending us a message via our  Whatsapp here.

Aldi is now Britain's third-biggest supermarket after kicking Asda from the bronze medal spot, according to one set of industry figures.

NIQ data shows Asda's growth has slowed, with sales up just 0.8% in the past three months - the worst performance of any big-name retailer.

Its market share has also dropped below Aldi's, with Asda making up 11.7% of the grocery market in the 12 weeks to 23 March, compared with 12.2% for Aldi.

The cost of living crisis has seen major supermarkets in the UK battle to market themselves as the best value for money for shoppers.

Aldi's UK operation reported a 26% rise in sales in December compared to the previous year.

Ex-Lidl UK boss Ronny Gottschlich said previously that he thinks the combined share of the two budget supermarkets will overtake Tesco "by 2027 at the latest".

Here's the latest Which? survey on the UK's cheapest supermarket for a basket...

Sales of the viral Prime sports drinks have fallen sharply since the start of 2024 and are down by more than half year on year, according to a report.

Chaos broke out in UK supermarkets at the end of 2022 following the release of the drinks, with some being re-sold by shoppers at inflated prices due to intense demand.

Prime, founded by KSI and fellow YouTuber Logan Paul, was the fastest growing food and drink brand in 2023, according to The Grocer.

But a new  report by the grocery news outlet cites NIQ data which shows that sales of Prime in the first quarter of 2024 sat at just £12.8m - less than half the £26.8m reported over the same period last year.

A picture emerged on social media last month of bottles of Prime being sold for just 31p in Tesco - although it's worth pointing out that the supermarket giant had previously been reluctant to stock them and other companies are still selling them at around the £2 mark.

You no longer have to pay a fee to sell pre-owned clothing on eBay.

The online marketplace says it has scrapped the charge for private sellers in the UK in a bid to prevent items from ending up in landfill.

In reality, eBay is trying to compete with popular apps such as Vinted and Depop. These apps tend to attract a younger market - which eBay is eager to infiltrate.

Under its change, all items are covered except hats, footwear, watches, bags and jewellery, which still incur a fee.

Items listed before today will benefit from the change.

Kirsty Keoghan, general manager of global fashion for eBay, said: "Free fashion selling has come at the right time for a nation sitting on billions of pounds worth of unwanted clothes.

"We know selling clothes can sometimes feel like a chore, so free selling and new updates like new AI-powered listings will help more of us to sell clothes easily, putting more cash in pockets."

By Sarah Taaffe-Maguire , business reporter

The price of oil is hovering around $90 a barrel, levels last seen six months ago in the wake of the Hamas attacks on 7 October.

It's a slight fall from the $91.50 recorded on Friday but still not good news for motorists and for most of the economy, which is largely reliant on oil to fuel production. 

The FTSE 100 index of most valuable companies on the London Stock Exchange is down 0.03% this morning with Marks and Spencer experiencing the biggest fall. 

Its share price is down 2.45%, followed by the London Stock Exchange Group (LSEG) itself. 

Following stories of a shareholder revolt in LSEG, as its chief executive David Schwimmer is in line for a pay rise from £6.3m to £13.2m, the share price fell 1.9%. 

A pound buys $1.2616 and €1.656.

Nail salon prices across the UK are going up today as thousands of workers band together.

The Nail Tech Org (NTO) says its member nail technicians make on average just under £7 per hour, well below the minimum wage of £11.44 - and so they're collectively coming together to raise prices to help increase pay.

Lauren Pritchard, owner of The Beauty Bar in Birmingham, told Sky News the cost of opening her salon on a day-to-day basis has doubled in the last four years because of increased energy and product costs.

She says she has already lost some clients after announcing her price increase of £2-3 per service.

"It's always going to be a bit scary," she said, but increasing her prices at the same time as others makes it easier.

"It's us coming together to encourage each other rather than pitching us against each other by undercutting prices."

The state pension rises by 8.5% today.

The "new" state pension, for those reaching state pension age on or after 6 April 2016, will rise to £221.20 a week - up from £203.85.

The "basic" state pension, for those who took it out prior to April 2016, is rising to £169.50 a week. These people may also get SERPs (State Earnings Related Pension Scheme), which goes up by 6.7%.

Both groups may get more or less depending on individual circumstances. 

While the rise is welcome news for some 12 million pensioners, we reported last week that 650,000 additional pensioners could be dragged into paying income tax for the first time.

This is down to state pensions rising in line with inflation while the tax threshold has been frozen at £12,570 (and will remain so until 2028).

The 8.5% increase in the "new" state pension this week will take it to £11,502. While welcome, it means any pensioner with an additional income over £1,068 per year - for example from a private pension - will trigger a tax bill.

Means-tested benefits will also increase today - along with other benefits increases this weekend and at the start of the month. Here's a round up...

• Child benefit

The amount people can earn before child benefit is reduced or taken away is increasing.

At the moment, people lose 1% of the benefit for every £100 they earn over £50,000. At £60,000, the benefit is cut completely.

From this month, the benefit won't be reduced until one parent earns more than £60,000. And it will only go completely at £80,000.

Benefits and tax credits that are linked to inflation will rise by 6.7% this month.

That was the level CPI in September.

These benefits have to go up 6.7% by law:

• Personal independence payment (PIP)
• Disability living allowance
• Attendance allowance
• Incapacity benefit
• Severe disablement allowance
• Industrial injuries benefit
• Carer's allowance
• Additional State Pension
• Guardian's allowance

The government also pledged the same raise for benefits including:

• Universal credit
• Contributory employment and support allowance
• Contributory jobseeker's allowance
• Statutory maternity/paternity pay and maternity allowance
• Income-based jobseeker's allowance (JSA)
• Income-related employment and support allowance (ESA)
• Income support
• Working tax credit
• Child tax credit

From April universal credit rates are:

• Single and under 25 - £311.68
• Single and 25 or over - £393.45
• Live with partner, both under 25 - £489.23 (for you both)
• Live with partner, either of you are 25 or over £617.60 (for you both)

Every Monday we put your financial dilemmas or consumer disputes to industry experts. You can find out how to submit yours at the bottom of this post.

This week, Sky News reader SBwrry  asks...

"I own a flat in a block where the developer contracted a company to manage the communal facilities. The first year the monthly charge was £149 per month. From April they will increase the monthly charge to £216 per month. What rights do I have to challenge this increase?"

Mark Chick, senior partner at Bishop and Sewell law firm, picks up the first half of this one...

Firstly, we need to understand whether this is a shared ownership property or not. 

However, assuming the lease has a service charge, and that the common facilities form part of the costs which are recoverable under the terms of the lease, then the leaseholder would have the right to challenge the costs in the first-tier tribunal.

In accordance with the provisions of the Housing Act 1985, service charges must be "reasonable" and you have the right to bring a challenge.

In this situation, the leaseholder would need to pay their own costs of going to tribunal and therefore it may make sense to act collectively; if the tribunal did order the service charge is "unreasonable" and should be reduced, this should benefit all those that pay it.

But the first step is to write to the freeholder or manager querying why the increase has been levied, and also to review carefully the provisions of the lease to ensure these are costs which they can legitimately pass on to you as the flat owners.

The Money team's Katie Williams has looked at another avenue you could explore...

Leaseholders in a block of flats can take over management of the building under a process introduced in 2002 called right to manage (RTM).

The leaseholders have to set up a RTM company in order to be able to take over management duties. It can be done without the permission of the landlord, but they will have a right to be a part of the company. They'll also have the option to dispute the claim if they think the RTM company isn't entitled to manage the building.

The RTM process can be used to take back control of a poorly managed block, but flat owners don't need to prove mismanagement to exercise their right.

There are some conditions that have to be met before management can be taken over:

• The building must be self contained and include at least two flats;
• At least two-thirds of the flats in the building have to be leasehold;
• At least 75% of the building must be residential;
• At least half the leaseholders must participate, or all if the building consists of two flats only.

The advantage of right to manage is that you have greater control over the cost of running the building which could lead to big savings - but a potential disadvantage is that it could be time-consuming and stressful in the long run.

This feature is not intended as financial advice - the aim is to give an overview of the things you should think about. Submit your dilemma or consumer dispute, leaving your name and where in the country you are, in the form above or by emailing [email protected] with the subject line "Money blog". Alternatively, WhatsApp us  here .

If you regularly buy herbs and spices from the supermarket, it could be that you're doing it all wrong.

These items have their own section, usually somewhere near the stock cubes and gravy.

If that's where you pick up your cumin or chilli flakes, for example, you should consider having a look down the world aisle instead.

They're usually much, much cheaper per 10g, and although you'll likely have to buy a slightly bigger packet, you're getting much better value for money.

The Money team popped into a Tesco Extra to have a look - though you'll find this applies to all the big supermarkets where they have a world food aisle.

• East End ground cumin - 13p for 10g v Tesco own brand 23.3p
• East End chilli flakes - 7.6p for 10g v Tesco own brand 35.7p
• East End cinnamon sticks - 13p for 10g v Tesco own brand 83.3p
• Rajah chilli powder - 5p per 10g v Tesco own brand 20p
• Rajah turmeric - 6p per 10g v Tesco own brand 22.2p
• East End fennel seeds - 13p per 10g v Tesco own brand 27.8p
• Natco ground coriander - 14.5p per 10g v Tesco own brand 27.8
• East End garlic powder - 13p per 10g v Tesco own brand 22.2p

And it's not just herbs and spices.

For example, we saw desiccated coconut at £4.25 per kg down the world aisle, compared with £7.25 for Tesco's own brand.

A popular London restaurant chain has ditched tips - and has instead introduced a 15% "brand charge" in order to increase staff wages.

Ping Pong's decision comes just months before new laws mean restaurants will have to give 100% of tips to staff - and unions have hit out.

How much are wages going up?

The dim sum chain's lowest paid employees will see their pay increase from £10.42 to £12.64.

The national minimum wage for people aged over 21 rose from £10.42 to £11.44 on 1 April. The real living wage in London is £13.15, according to the Living Wage foundation.

What is the 15% 'brand charge'?

The "brand charge" covers "costs associated with operating a franchised brand and delivering the dining experience to brand standards", Ping Pong menus read.

The charge will eventually be incorporated into menu prices.

Customers at Ping Pong will no longer be able to leave a tip by card. Cash tips are allowed - but many customers don't carry cash these days.

Unite's Bryan Simpson said offering £1 above the minimum wage to replace "a healthy per hour tip rate" is "a complete slap in the face" for staff.

"Ping Pong's decision to effectively deny workers tips by cynically changing the service charge to a 'brand charge' in order to circumvent the new fair tips legislation is one of the most blatant examples of tips theft that we've come across as the union for restaurant and bar workers," he said.

"No matter what senior management call it, customers will assume that this 15% is a tip that should go to workers, but it won't. That is completely disingenuous."

Several reviews on TripAdvisor bemoaned the bill change, with some describing it as "outrageous". 

"I thought it was a service charge at first but queried it and was told it was a brand charge and service had to be paid in cash on top! Needless to say we asked for this to be deducted and I did not then feel inclined to give them a service tip," one reviewer said. 

What has Ping Pong said?

Owners AJT Dimsum said: "The business is very proud of the reputation it has as a good employer and, despite the many recent headwinds, has acted with integrity and honour, with a high priority placed on employee retention. 

"The benefit to our employees will be stability of wages throughout the year, reducing the impact of seasonality and the higher wages will also mean improved access to financial products such as loans and mortgages."

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