department of tourism logo

• Upload Logo
• Sign Up

Department of Tourism Philippines Logo PNG Vector

Department of tourism philippines logo png vector, transparent logo and icon in png, ai formats..

• Information: Department of Tourism Philippines Logo PNG Vector
• Type: Brand
• Software: Adobe Illustrator
• Philippines
• Department Of Tourism

File : Department of Tourism (DOT).svg

File history, file usage on commons, file usage on other wikis.

Original file ‎ (SVG file, nominally 390 × 390 pixels, file size: 63 KB)

Structured data

Items portrayed in this file, 4 february 2017.

• Seals of the Departments of the Philippines
• PD-PhilippinesGov

Navigation menu

• Vector Library
• Upload Vector Logo

Department of Tourism Philippines

Download the vector logo of the Department of Tourism Philippines brand designed by in Adobe® Illustrator® format. The current status of the logo is active, which means the logo is currently in use.

Downloading this artwork you agree to the following:

The above logo design and the artwork you are about to download is the intellectual property of the copyright and/or trademark holder and is offered to you as a convenience for lawful use with proper permission from the copyright and/or trademark holder only. You hereby agree that you agree to the Terms of Use and that the artwork you download will be used for non-commercial use without infringing on the rights of the copyright and/or trademark holder and in compliance with the DMCA act of 1998. Before you use or reproduce this artwork in any manner, you agree to obtain the express permission of the copyright and/or trademark holder. Failure to obtain such permission is a violation of international copyright and trademark laws subject to specific financial and criminal penalties.

Related vector logos

• Secretary’s Corner
• GAD Activities
• GAD Issuances

• Mission and Vision
• Department Structure
• Key Officials
• Citizen’s Charter
• Attached Agencies
• General Info
• Culture & Arts
• People & Religion
• Tourism Industries Products
• Promotional Fair and Events
• Doing Business
• Philippines RIA Pilot Program
• Tourism Demand Statistics
• Standards Rules and Regulations
• Online Accreditation
• Accredited Establishments
• Learning Management System (LMS)
• News and Updates
• Announcements
• Publications
• Bids and Awards

The Department of Tourism (DOT) shall be the primary government agency charged with the responsibility to encourage, promote, and develop tourism as a major socio-economic activity to generate foreign currency and employment and to spread the benefits of tourism to both the private and public sector.

To develop a globally competitive, environmentally sustainable and socially responsible tourism industry that promotes inclusive growth through employment generation and equitable distribution of income thereby contributing to building a foundation for a high trusted society.

department of tourism

Established in 1973, the Department of Tourism (DOT) is the Philippines’ executive office responsible for the regulation and promotion of the Philippine tourism industry.

DOT’s mission is to encourage, promote, and develop tourism as a major socio-economic activity to generate foreign currency and local employment, ultimately spreading the benefits of tourism to both the private and public sector.

DEPARTMENT STRUCTURE

To develop a globally competitive environmentally sustainable and socially responsible tourism industry that promotes inclusive growth through employment generation and equitable distribution of income thereby contributing to building a foundation for a high trusted society.

Office of the Secretary

TOURISM PROMOTIONS SECTOR

The Tourism Promotion Sector has the primary function of promoting the Philippines as a tourist destination domestically and internationally. It devises integrated marketing and promotional activities such as information dissemination, public relations, special events, and related tourism programs. It likewise supervises the overseas field offices established to implement and enhance the tourism development and promotion program of the Department in the international field.

PLANNING, PRODUCT DEVELOPMENT AND COORDINATION

The Office of the Secretary provides leadership, direction, and substance to the overall operations of the Department. It formulates policies, plans , programs, rules, and regulations; reviews and evaluates the performance of the Tourism Master Plan and advises the President on all matters affecting the tourism program of the country.

INTERNAL SERVICES SECTOR

The Internal Services Sector ensures the smooth and legal functioning of the operations of the Department through the provision of effective and efficient advice and services in the areas of personnel management, human resources development, general services administration, computerization and information technology services, budgetary, financial and management services, and including investigatory and advisory services.

TOURISM SERVICES AND REGIONAL OFFICES SECTOR

The Tourism Services and Regional Offices Sector is tasked to ensure the pleasant entry, stay, and exit of tourists. It formulates standards of quantity and efficiency for tourism-oriented establishments, among others, done through an accreditation system.

Tourist establishments' compliance to policies are monitored to make sure that their facilities and services are operated and maintained according to acceptable international norms. The Sector also supervises DOT's regional operations established to implement the policies, plans, programs, and regulations of the Department and to maintain the delivery of efficient and effective frontline services for the tourism industry.

• Open Data Portal
• Official Gazette
• Office of the President
• Sandiganbayan
• Senate of the Philippines
• House of Representatives
• Department of Health
• Department of Finance
• Supreme Court
• Court of Appeals
• Court of Tax Appeals
• Judicial Bar and Council
• Bureau of Internal Revenue
• Bureau of Customs
• Bureau of Treasury
• Bureau of Local Government Finance

Department of Tourism (DOT): What You Need to Know

The Department of Tourism is an agency under the national government of the Republic of the Philippines, responsible for creating and maintaining a favorable environment for the growth of tourism in the country. The DOT seeks to attract tourists to visit the Philippines and to ensure their safety while in the country. This aims to improve economic, social, and cultural value of tourism amongst Filipinos. In this respect, there had been significant improvements in the Philippine tourism industry over the last decade or so.

Also Read:  How to Register in One Health Pass Philippines Online – Philippine Travel Pass

As the Department of Tourism is responsible for the country’s development in the tourism industry, its goal is to promote growth and increase opportunities in tourism, contributing to job generation and poverty alleviation in rural areas. However, there’s so much more to this department than what is typically known to mot Filipinos. In this guide, we will take a look at the services of the department and how its programs affect Filipinos and the country’s economy, in general. Keep reading to learn more.

Table of Contents

What is the Meaning of DOT?

DOT stands for the Department of Tourism in the Philippines.

What is the Purpose of DOT?

The Department of Tourism (DOT) is the primary planning, implementing, and regulatory government agency tasked to develop and promote the Philippine tourism industry, both domestic and international.

The agency is also tasked to manage, operate, and maintain all government-owned tourism facilities. It is the sole owner of all Philippine tourism-related trademarks, as well as its logo and slogan “It’s more fun in the Philippines.” The DOT is headed by a Secretary who reports directly to the President of the Philippines.

The DOT is mandated to formulate tourism plans and programs to promote, develop and regulate the country’s tourism industry as a major socio-economic activity that generates foreign currency and local employment, and to spread the benefits of tourism to a wider segment of the population with the support, assistance, and cooperation of both the private and public sectors.

The DOT is also responsible for promoting the Philippines as a tourist destination, and to this end has created several tourism campaigns that have become well-known around the world. These include “It’s more fun in the Philippines;” “Pilipinas Kay Ganda;” “Sights, Sounds and Flavors of the Philippines;” and “Traveling with Children”.

The DOT envisions “to position the Philippines as a premier tourist destination in Asia”. This vision aims to make travel an integral part of Filipino life through sustainable tourism development that will create new jobs for Filipinos while conserving heritage sites and protecting cultural identities.

In its commitment to serve its purpose, the department is working with the following agencies:

Duty-Free Philippines Corporation: a government-owned and controlled corporation which operates the country’s airports and seaports. The company is engaged in the sale of duty-free goods to foreign nationals who are transiting or on a stopover in any of its facilities. It also operates retail stores at Ninoy Aquino International Airport (NAIA) Terminal 1, NAIA Terminal 2, NAIA Terminal 3, Clark Intl. Airport and Mactan-Cebu Intl. Airport.

Intramuros Administration: the agency responsible for the administration, promotion, and development of Intramuros as one of the country’s tourist destinations.

National Museum : the government agency mandated to preserve, develop, and promote Philippine history and culture through its collection of artefacts, books, documents, and other materials related to Filipino heritage.

National Parks Development Committee: the agency responsible for the administration, development, promotion and protection of all national parks and other protected areas in the country. The committee is also tasked with promoting ecotourism activities that are consistent with preserving the natural resources found in these areas.

Nayong Pilipino Foundation: the government agency mandated to manage and develop the country’s tourism infrastructure through its Nayong Pilipino Parks, a network of theme parks showcasing Philippine culture and heritage. The foundation was formed in 2002 as a subsidiary of the DOTC.

Philippine Commission on Sports Scuba Diving: the government agency tasked with promoting and protecting the interests of recreational divers in the Philippines. The PCSSD is also responsible for regulating scuba diving activities in all Philippine waters and for ensuring that divers are properly trained and equipped before engaging in these activities.

Philippine Retirement Authority: the government agency tasked with managing the country’s pension and retirement funds. The PRSA was created by virtue of Executive Order No. 386, which was issued by former President Fidel Ramos in 1996.

Tourism Infrastructure and Enterprise Zone Authority (TIEZA): the agency that oversees the development of tourism infrastructure and enterprise zones in the Philippines. TIEZA is tasked with promoting sustainable tourism, managing public-private partnerships, developing private property for tourism purposes, and providing assistance to investors interested in setting up new businesses in the country.

Tourism Promotions Board Philippines: the entity that promotes tourism in the Philippines. The Tourism Promotions Board of the Philippines is a government agency under the Department of Tourism. It was created through Executive Order No. 546, which was signed by former President Fidel Ramos on June 21, 1995.

Brief History

The Philippine Travel & Tourism Association was established in 1950 to promote the country as a major travel destination. In 1956, the Board of Travel & Tourist Industry was established by Congress as a law following the Integrated Reorganization Plan of 1972.

The following year, the Department of Commerce and Industry was merged with the Trade and Tourism Department to form a new agency known as the Philippine Tourism Commission. The objective of the commission is to oversee the development of the tourism industry in the country.

In 1973, President Ferdinand Marcos established a new Department of Tourism, which was composed of two separate agencies. One of these was the Philippine Tourism Authority, while the other was the Philippine Convention Bureau. The new agency was then renamed the Ministry of Tourism. The structure of the department was changed following the implementation of the 1973 Constitution, which provided for the division of government.

In 1986, President Corazon Aquino signed Executive Order 120 and 120A, which reorganized the Department of Tourism. The Convention Bureau was then renamed the Philippine Convention & Visitors Corporation. The Intramuros Administration was also included in the department. In 1998, the Tourism Department was instrumental in celebrating the country’s independence from Spain.

In 2003, the Department of Tourism launched the World Wide Opportunities for Philippines (WOW Philippines) project, which was under the leadership of Senator Richard Gordon.

The passage of Republic Act 9593 in 2009 was regarded as the most significant event in the tourism industry of the Philippines.

Functions and Responsibilities of DOT

The Department of Tourism is responsible for promoting tourism in the Philippines. It does this by developing and managing tourist spots, as well as promoting them through advertising campaigns. The department also regulates the industry to ensure that all businesses are operating within the law.

Office of the Secretary

The Office of the Secretary is responsible for providing leadership and direction to the Department of Tourism. It is also responsible for developing policies and programs, reviewing the effectiveness of the Master Plan, and advising the President on all matters related to the tourism industry.

Tourism Promotions Sector

The Department of Tourism’s tourism promotion sector is responsible for promoting the Philippines as a preferred tourist destination. It is also responsible for developing and implementing marketing programs and promotional activities that are geared toward increasing the country’s tourism profile. It also oversees the department’s overseas field offices that are responsible for enhancing the tourism promotion program of the country.

Tourism Services and Regional Offices Sector

The sector is responsible for ensuring that the various services and facilities of tourist establishments are maintained and operated in a manner that is consistent with international standards. This includes setting uniform standards for the quality of service and ensuring that the establishments are following proper safety and environmental practices.

This division is also responsible for overseeing the implementation of the department’s policies and programs, as well as maintaining the effectiveness of the department’s regional offices.

Planning, Product Development and Coordination

The division is responsible for developing and implementing the department’s Master Plan, as well as its various component programs. It is also responsible for monitoring the implementation of the plan and developing new investment opportunities that will benefit the tourism industry.

Internal Services Sector

The division’s various sections provide effective and efficient services to the Department of Tourism, which ensures that its operations are conducted in a legal and ethical manner. These include human resources management, information technology services, general services administration, and budgetary management.

The Department of Tourism is responsible for the following:

-To formulate and implement plans and policies on tourism development in coordination with other government agencies involved in tourism promotion.

-To provide direction, supervision and control over the performance of all tourism-related activities by local government units (LGUs) within their respective territorial jurisdiction.

-To formulate and implement policies on the development and promotion of international tourism.

-To exercise supervision over the Philippine Tourism Authority (PTA), including its local offices.

-To coordinate with other government agencies concerned with tourism development in order to ensure that their policies will not be inconsistent or conflicting.

Laws enacted by the DOT

-Republic Act No. 9183 (Tourism Act of 2004), which provides for the establishment of a National Tourism Promotion Board and a Tourism Infrastructure and Enterprise Zone Authority;

-Republic Act No. 7916 (Tourist Attractions Development Act of 1995) is aimed at promoting tourist attractions development in the country through its provision on incentives to investors;

-Republic Act No. 7593 (An act providing for the establishment of an inter-island linkage system);

-Republic Act No. 7591 (An act establishing the Philippine Tourism Authority); and

-Senate Bill No. 1526 (Tourism Development Fund Act of 2009).

List of Programs and Services of DOT

The Department of Tourism (DOT) is the government agency responsible for promoting and developing the Philippine tourism industry. It is headed by a Secretary of Tourism appointed by the President of the Philippines.

The DOT has several programs and services, namely:

International Inbound Marketing Program

International Inbound Marketing Program is a service that promotes Philippine tourism to foreign markets. It aims to attract more international tourists to visit the country and spend their money here. This program also helps in promoting local tourism products, services, and events overseas so they can be known by international travelers.

Inbound Marketing Support Services

The Inbound Marketing Support Services is a program that helps develop marketing strategies for the Philippine tourism industry. It also assists local government units (LGUs) and private companies in developing their tourism products, services, and events.

The program also supports the development of a brand identity for Philippine tourism. It aims to establish the country as a prime destination for international visitors by ensuring enough travel-related products and services are available in the market.

Outbound Marketing Program

The Outbound Marketing Program aims to promote Philippine tourism in key markets abroad. It also provides support services for local travel agencies and tour operators. The program helps set up trade shows, road shows, and other events that allow local tourism stakeholders to showcase their products or services to international visitors.

Marketing Research and Intelligence Division

The Marketing Research and Intelligence Division (MRID) is the central marketing research unit of the Department of Tourism. It provides business intelligence to help guide the Department’s marketing strategies and plans. The division conducts market surveys, researches trends in tourism demand, and analyzes data on visitor arrivals by country of origin.

Information Technology Center, Inc.

The Information Technology Center, Inc. (ITC) is the IT arm of the Department of Tourism. It provides information technology services to multiple government agencies, including the DTI and other departments under the DOTr, such as CICT and CAAP. The division also handles e-commerce systems for both domestic and international travelers.

Tourism Promotions Board

The Tourism Promotions Board (TPB) is the government agency responsible for promoting tourism in the Philippines. It implements various projects and programs that aim to boost tourism arrivals and generate more revenue from the industry. The TPB also manages advertising campaigns, such as “It’s More Fun in the Philippines”, which aims to increase awareness of Philippine destinations among international travelers.

Undersecretary for Tourism Program Management Office

The Undersecretary for Tourism Program Management Office (TPMO) is an agency under the Department of Tourism that oversees the implementation of various programs and projects. The TPMO also monitors the activities of other government agencies involved in tourism, such as CAAP, TPB, and DOT. Its main functions include creating tourism development policies and monitoring other agencies’ implementation.

World Trade Center Manila

The World Trade Center Manila (WTCM) is a business-centered building located along Pasay Road in Makati, Philippines. It is one of the most prominent landmarks in Metro Manila and is currently the country’s fourth tallest building. The building houses several shops, restaurants and offices that cater mainly to foreign companies doing business in the Philippines.

– SERVICES –

Check Payables : The agency’s payables or obligations to its creditors can be made through the issuance of modified disbursement system checks or government checks. These checks are usually issued after the approval of related documents.

Collection of Payments for Accreditation and Training/Fees/Bid Documents : All payments for the various services and activities of the Department of Tourism, including the accreditation and training, must be made in cash or check. These can be made through the following procedures: Order of Payment from the Accounting Division or the Accreditation Office.

Endorsement for Special Investor’s Resident Visa : -The service of the DOT endorsement saves you time and money because it gets you a resident visa without having to go back to your home country. You will be able to travel in and out of the Philippines with no problem as long as your visa is valid.

Endorsement of Tourism Development Project to the Board of Investments : The DOT endorsement of a tourism development project to the BoI is an essential step in getting a visa for your foreign investor. The BoI will help you decide which projects are eligible for investment by foreigners and how much money can be invested. If approved, you will get a certificate of investment eligibility that shows that the project has been approved. This document must be submitted with all other documents when applying for your visa at the Philippine embassy or consulate in your home country.

Endorsement for Tourism Road Infrastructure Program (TRIP) Proposal : The DOT also has a Tourism Road Infrastructure Program (TRIP), which is designed to improve the country’s tourism infrastructure through the construction of roads, bridges and flyovers. If you have a TRIP proposal and need an endorsement from the DOT for funding purposes, you will have to submit your proposal in person at any DOT office or send it via mail. The application form can be downloaded from the DOT website.

External Communications Handling : If you are a foreign company that wishes to set up an office in the Philippines, you will have to register with the SEC as an External Communications Handling (ECHC) agent. This is a requirement under Republic Act No. 1067 or the Securities Regulation Code of 2000. Once registered, your company will be able to provide services in relation to foreign investment into the country and communications between investors and their local partners.

Freedom of Information (FOI) Requests : If you are a foreign company, you may have to deal with Freedom of Information (FOI) requests. These are requests for documents that can be made by anyone who is interested in obtaining information about the government’s activities and policies. The government can reject these requests if they relate to “classified” matters or if providing the requested information would pose a security risk.

DOT Internship Application : Students who are interested in working as an intern with the Department of Tourism can apply online or by walk-in applications. To be eligible, you must be a Filipino citizen, have finished at least one year of college education, and speak English fluently. The application process involves submitting your resume and cover letter outlining why you would like to work with the DOT.

Issuance of Certificate of Tax Withheld : To get a Certificate of Tax Withheld, you need to submit an application form and pay the required fees. The DOT will then issue a certificate for you within three working days. This document is proof that your taxes have been withheld from your payment.

LDDAP/ADA Payables : To get LDDAP/ADA payables, you have to register with the DOT and apply for a license. After that, you will receive a list of documents needed to complete your application. You will then submit these documents and pay the required fees in order to get a license from the department.

Maintenance of Databank of Property Offerings : You need to maintain the databank of property offerings, which will be updated as soon as a new listing is added or an existing one is changed. You are also responsible for ensuring that all information in this database is accurate and up-to-date.

Media Coverage Requests : The Department of Tourism has a procedure for providing media and communication support to its various offices. These include its regional offices and other tourism-related agencies.

Payment through Checks : The agency’s obligations or payments to its creditors can be made through the use of a modified disbursement system, which is also known as government checks. These checks are issued after the approval of various documents.

Processing of Application for Vacant Position : The HR process for the recruitment of internal and external candidates for vacant positions is carried out according to the requirements of the ORAOHRA. As of 2017, the deadline for filling up positions has been set at nine months.

Readily Available Photos, Videos, and/or Reports Requests : The Department of Tourism’s media and communications department is responsible for providing a variety of media and communication services to its various offices.

Statistics Technical Assistance : The procedure for approval of requests for statistical data related to tourism is established by the Department of Tourism. It allows employees and other individuals to request such data.

Technical Assistance to Local Government Unit for Tourism Development Projects : The procedure for approval of a local government’s request for assistance in developing tourism infrastructure is outlined in this document.

Video: Department of Tourism-Philippines INFOMERCIAL

Here is an infomercial discussing the overview and Governance Performance Task of the Department of Tourism.

The Department of Tourism is responsible for promoting the Philippines as a tourist destination and for overseeing the country’s tourism industry. The department is headed by a Secretary of Tourism, who is a member of the Cabinet.

The department is tasked with developing and implementing policies and programs to improve the competitiveness of the Philippines as a tourist destination. It is also responsible for promoting the country’s tourism industry, and for regulating the tourism sector.

The department has several key units, including the Tourism Promotions Board, the Tourism Infrastructure and Enterprise Zone Authority, and the Philippine Tourism Authority. These units work together to promote the Philippines as a tourist destination and to develop and implement policies and programs to improve the country’s tourism industry.

Frequently Asked Questions

1. what is the role of the department of tourism in the hospitality industry.

The responsibilities of field offices include overseeing the activities of their staff members and providing them with the necessary information to make informed decisions. They are also responsible for the classification and approval of hotels and restaurants.

2. Who are the officers of the Philippine Department of Tourism?

The Department of Tourism is headed by Secretary Bernadette Romulo Puyat. Her deputies are Assistant Secretary for Policy and Planning Benito Bengzon Jr. and Assistant Secretary for External Affairs Rene Tingzon.

3. What are the functions of the DOT?

The DOT’s main functions are to promote and develop the country’s tourism industry; formulate policies and programs that will attract tourists; coordinate with other government agencies, local governments and private entities in order to implement these policies; conduct research on tourism-related issues, and provide information about the Philippines’ attractions to foreign tourists.

4. What are some achievements of the DOT?

The DOT has successfully attracted more foreign tourists to the Philippines. In 2017, the country welcomed almost 10 million visitors—a record high since it began recording tourist arrivals in 1952. The DOT also launched several projects that support the Philippine tourism industry, such as the “It’s More Fun in the Philippines” campaign in 2012 and its website, VisitPhilippines.com; the creation of the Tourism Infrastructure and Enterprise Zone Authority (TIEZA) in order to help develop tourism-related infrastructure; and the establishment of the Department of Tourism Academy (DOT Academy) to train local government officials, travel agents, and other stakeholders.

5. What are the roles and responsibilities of a tour guide?

Tour guides are responsible for providing travelers with information about the places they visit. They should also be able to manage groups and individuals, act as an intermediary between clients and local authorities (such as police officers), and make sure their clients have a memorable experience.

6. What steps should I take to become a licensed tour guide?

You should first make sure that you’re eligible for a tour guide license. You can apply for one at the Tourism Academy (DOT Academy) or the Department of Tourism (DOT).

7. Do I need a license to be a tour guide?

Yes. You will need to apply for a license from the Tourism Academy (DOT Academy) or Department of Tourism (DOT). What are the requirements for becoming a licensed tour guide? First, you must be at least 18 years old. Next, you should have completed a course on tourism in an accredited school or university. You should also pass the licensure exam and submit your application form with all necessary documents (including proof of citizenship).

8. Where can I apply for accreditation as a Tour Guide, Tour Escort or Tour Conductor in PH?

You can apply for accreditation at the Department of Tourism (DOT) or the Tourism Academy (DOT Academy).

9. How is my Tour Guide license printed and issued by the DOT?

Your license will be printed in a booklet form, which you can use as proof of your accreditation. The license is valid for one year from the date of issue and can be renewed upon submission of additional requirements.

10. Is there an expiration date on my Tour Guide license?

Yes. Your license will be valid for one year from the date of issue and can be renewed upon submission of additional requirements.

The Department of Tourism (DOT) is the government agency responsible for promoting tourism in the Philippines. It is under the Office of the President and led by Secretary Bernadette Romulo-Puyat. The DOT, which was established in 1959, promotes tourism through various programs and projects, including tourism promotions and marketing strategies, international trade fairs, grants to domestic and foreign travel agencies, airline companies and hotel chains, as well as airport improvements.

One of the biggest challenges facing the DOT is to increase international arrivals. In 2016, about 5 million tourists visited the Philippines; however, this number has yet been reached again since then due to political instability and other issues such as traffic congestion in Manila and increasing crime rates.

The DOT is also tasked with managing travel warnings issued by other countries against traveling to certain areas due to safety concerns or natural disasters. For example, travelers were advised against visiting Boracay Island after it was closed down due to environmental degradation caused by excessive tourism activities in 2018.

Filipinos, including OFWs, benefit from the work of the DOT by receiving more travel advice and tips from the agency’s website and social media accounts. This ensures that travelers are aware of the potential dangers and risks associated with traveling to certain places. The DOT also works closely with the Department of Foreign Affairs (DFA) to ensure that Filipinos abroad are protected from exploitation and abuse.

READ NEXT: PH Hailed as World’s Top Diving Destination, Intramuros Named Top Tourist Attraction

Contact Information

Address : IPO Building, The, 351 Sen. Gil J. Puyat Ave, Makati, 1200 Metro Manila Telephone Number : 0284595200 Website : http://www.tourism.gov.ph/ Facebook Page : https://beta.tourism.gov.ph/

Google Map Location :

Leave a Comment Cancel reply

You must be logged in to post a comment.

• Subscribe Now

Branding ng bayan: Tourism slogans for the Philippines through the years

Already have Rappler+? Sign in to listen to groundbreaking journalism.

This is AI generated summarization, which may have errors. For context, always refer to the full article.

MANILA, Philippines – The Department of Tourism launched a new tourism slogan on Tuesday, June 27, presenting the world with a new imperative: “Love the Philippines.”

It’s the latest era in the constantly shifting identity of Filipino tourism campaigns, which, over the years, has straight-up invited visitors to travel around the country, painted the Philippines as a “wealth of wonders” and a country of smiles, put the spotlight on the country’s natural beauty, and hinged on the humor of being in the Philippines.

As the country assumes yet another new identity to the world, here’s a look back at some of the Philippines’ tourism slogans through the years:

Where Asia Wears a Smile

In the ’70s, before tourism slogans were a thing, the Department of Tourism published a tourist’s guide book to the Philippines titled Where Asia Wears a Smile – perhaps one of the earliest efforts for a concentrated campaign to promote Philippine tourism. The title of the book takes off from a quote apparently attributed to then-First Lady Imelda Marcos. Ironically, despite the book’s sunny title, it was published at the height of the Martial Law era – a period marked by impunity and human rights abuses.

The Philippines Fiesta Islands

In 1989, there was a presidential proclamation to declare it as “the Philippine Fiesta Year.” The proclamation , signed by then-President Cory Aquino in 1988, said “The proper projection and promotion of the Philippines as the Fiesta Islands will greatly contribute to the promotion of the Philippines as a wholesome tourist destination.”

WOW Philippines

Conceptualized in 2002 by then-Tourism secretary Richard Gordon, the campaign, which had the sub-tagline “More than the Usual,” aimed to revamp the country’s reputation and hype both balikbayans and tourists to visit. In a stab at meme-ability, the word WOW was used as an acronym for various phrases: “Wealth Of Wonders,” “Warm Over Winter,” and “Wacko Over Wildlife.” The campaign turned out to be quite popular, with spinoff campaigns such as “Tara Na, Biyahe Tayo” starring the likes of Regine Velasquez.

Pilipinas Kay Ganda

Perhaps the most controversial of all tourism slogans, “Pilipinas Kay Ganda” met criticism almost as soon as it was launched in 2010. The most damning accusation was that the campaign’s logo was plagiarized from a Polish tourism campaign. Ultimately, the campaign was scrapped, with then-Tourism Secretary Alberto Lim admitting that the campaign had been rushed .

Pilipinas, Tara Na

This short-lived 2010 campaign was launched to encourage Filipinos to travel within the country. It came with three music videos starring a laundry list of OPM talent, including the likes of 6Cyclemind, Ice Seguerra, Barbie Almalbis, Bayang Barrios, Bituin Escalante, Boboy Garovillo, Regine Velasquez, Rivermaya, and more.

It’s More Fun in the Philippines

Launched in 2012, this tourism campaign decided to pull the focus from the country’s tourist attractions to its quirks. It involved pretty much everyone, thanks to its meme-able format that produced all kinds of images from the pure and earnest, to the sarcastic and ridiculous. It turned out to be the campaign that kept on giving, with multiple spin-offs, and even a custom-made, jeepney-inspired font launched in 2019 .

Experience Philippines

In 2017, the Department of Tourism under then Tourist Secretary Wanda Teo launched a spin-off to the “It’s More Fun” campaign, which focused on highlighting Filipino family values. One of the campaign’s ads showed the Philippines being explored by a man who turned out to be blind. The ad was later criticized and taken down for its striking similarity to a South African tourism ad. – Rappler.com

Add a comment

Please abide by Rappler's commenting guidelines .

There are no comments yet. Add your comment to start the conversation.

How does this make you feel?

Related Topics

Recommended stories, {{ item.sitename }}, {{ item.title }}, department of tourism, new siargao-dinagat sea route promises to bolster caraga tourism, economy.

DOT sees Siargao Island leading Caraga’s Holy Week tourism resurgence

TIMELINE: The Chocolate Hills resort controversy

How messy governance, paperwork allowed a resort in Chocolate Hills

Bohol town revokes Chocolate Hills resort’s business permit

Checking your Rappler+ subscription...

Upgrade to Rappler+ for exclusive content and unlimited access.

Why is it important to subscribe? Learn more

You are subscribed to Rappler+

• AnnualPerformancePlan

  #TourismRecovery

• ​ Tourism Sector Ma​ster Plan
• Approved Norms and Standards for the Safe Operations of Tourism Sector in the context of the Coronavirus COVID-19 and beyond
• ​​Tourism Sector Recovery Plan

  Latest Publications

  ‭(hidden)‬ event,   ‭(hidden)‬ tweets by department of tourism,   highlights.

  Bojanala March 2024

  #responsibletraveller tips.

Kerala Tourism

• EXPERIENCE KERALA
• WHERE TO GO
• WHERE TO STAY
• THINGS TO DO
• PLAN YOUR TRIP
• TRAVEL CARE
• E BROCHURES
• E NEWSLETTER
• Micro sites

Experience Kerala

Top Destinations

Things to do in Kerala

• Kerala Travel Mart 2024 Buyer Registration | Register Now
• Kerala Tourism invites applications from lifeguards at various beaches in Kollam and Kozhikode
• Kerala State Tourism Award 2015-16 Ceremony
• Tourism News
• International Consumer Trade Fairs
• Kerala Tourism Policy 2017
• Application for the post of Information Assistant Trainees
• Kerala Tourism Newsletter December 2017
• Kumarakom Bags Award at World Travel Mart

What's happening

Tour Packages

Plan Your Trip

Search for Accommodation

Explore photo gallery.

Connect with us

#keralatourism is live & trending. don't forget to follow & share your kerala experience.

• Classification Schemes
• Governmental Affairs
• Tourism Events
• Kerala at a Glance
• Travel Care
• Where to Stay
• Travel Tips

Specialities

• Kerala Food

Videos/Photos

• 360° Videos
• Royalty Free Photos

Subscribe Our Newsletter Get notified to Kerala Tourism events and activities

For business/trade/classifications and tenders please visit www.keralatourism.gov.in.

Call Us: +91-0832-2494204

Email:dir[hypen]tour[dot]goa[at]nic[dot]in

Tourism Helpline: 1364

Department of Tourism

Government of Goa

Welcome To Goa Tourism Department

The Administrative head of the Department is Shri Sanjeev Ahuja , IAS, Secretary Tourism. The Department has zonal office in North Goa at Headquarters, Panaji and in South Goa at Margao.

The Current Director of Tourism is Shri Suneel Anchipaka, IAS. The Public Grievances Officer is Dy. Director (Administration).

The Tourist Information Centres/Counters are located within the State and in Mumbai (temporarily closed). The Zonal Officers are primarily responsible for monitoring the Registration of Tourist Trade under the Tourist Trade Act, 1982.

Read More..

Latest Announcements

Homestay and Bed & Breakfast Policy

Caravan Tourism Policy

• Tender – Appointment of a Project Management Unit (PMU) for providing Project Management Support on various Tourism works undertaken by Goa Tourism Board (GTB), Government of Goa October 28, 2023
• Expression of Interest for introduction and operation of various Tourism activities in Goa. September 5, 2023
• Order under Goa Tourist Places Protection & Maintenance Act October 31, 2022
• Q-system of water sports on Goan beaches notified on Official Gazette October 4, 2022
• Water Sports Rules 2005 September 30, 2022
• Policy for regulation of Water Sports in Goa September 30, 2022

Latest News & Events

Incredible india tourist facilitator (iitf) (basic) certificate programme., order under goa tourist places protection & maintenance act, q-system of water sports on goan beaches notified on official gazette, water sports rules 2005, policy for regulation of water sports in goa, brief tender notice on o & m of tourist infrastructure near panaji ferry point (panaji park), draft jetty policy 2022, public notice – jetty policy 2022, user manual for registration on nidhi portal, result of the evaluation and technical presentation for empanelment of event management agencies cum advertising agencies for department of tourism under (category – a) held on 22.08.2022.

Experience the Culture

The 21st Legislature of the Virgin Islands created the Department of Tourism on May 8, 1995. The Department is primarily responsible for the economic development of the Territory through the promotion of tourism and related activities. Other responsibilities include the formulation, implementation, administration and coordination of programs and policies pertaining to all aspects of tourism. The Department is under the supervision of the Commissioner of Tourism.

Enjoy our beautiful beaches, inspiring dining experiences, historic towns, and cultural events. Discover your real nice experience in the US Virgin Islands.

• Our Colorful History

U.S. Virgin Islands: Three Distinct Islands In One Destination

Culturalst. croix.

The United States Virgin Islands is part of the Lesser Antilles of the Caribbean. The three principal islands – St. Croix, St. John and St. Thomas – are magnificent tropical environments, each distinguished by its own personality.

Latest News

U.S. Virgin Islands Embraces Innovation As Tourism Engine Restarts

For Immediate Release Source: United States Virgin Islands Department of Tourism Contacts: Alani Henneman-Todman, U.S. Virgin Islands Department of Tourism +1 340 774-8784 [email protected] Bevan

U.S. Virgin Islands Governor Asks Florida Counterpart To Consider Vaccination Checks For Cruise Passengers

For Immediate Release Source: Government of the United States Virgin Islands Contacts: Richard Motta Jr. Office of Governor Albert Bryan Jr. + 1 340 773-1404

U.S. Virgin Islands, Jamaica Explore Caribbean Tourism “Coopetition”

For Immediate Release Source: United States Virgin Islands Department of Tourism   Contacts: Alani Henneman-Todman, U.S. Virgin Islands Department of Tourism +1 340 774-8784 [email protected]

Do you have a project or event in The Virgin Islands?

• 321 King Street Suite 7 Frederiksted, VI 00840
• 340-772-0357
• 2318 Kronprindsens Gade Charlotte Amalie, St. Thomas 00802
• 340-774-8784

Follow us on Social Media

• #usvistillnice
• @usvitourism

• Our Websites

• Visit Abu Dhabi
• Events Calendar
• Convention Bureau
• Department of Culture and Tourism

We promote our

Destination, emirati hospitality, we protect our, we progress our, mice activity, abu dhabi arabic language centre announces winners of kanz al jeel award 2023.

The Abu Dhabi Arabic Language Centre (ALC) has announced the winners of the Kanz Al Jeel Award 2023, which honours creators and outstanding artistic works that focus ...

Department of Culture and Tourism - Abu Dhabi Organising 11th GCC Heritage & Oral History Conference in October 2023

The Department of Culture and Tourism - Abu Dhabi (DCT Abu Dhabi) has announced that the 11th GCC Heritage and Oral History Conference will take place on 11 and 12 O ...

Stunning Light Art Exhibition Set to Illuminate Abu Dhabis Archipelagos and Mangroves in November

Under the patronage of His Highness Sheikh Khaled bin Mohamed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Chairman of the Abu Dhabi Executive Council, Manar A ...

@dctabudhabi

Quick links.

• Doing business with us
• Media Centre
• Work with us
• Lost and Found Policy

International Offices

Newsletter signup

• Terms & Conditions
• Privacy Policy

Disney World’s fire department gets rebranded

LAKE BUENA VISTA — Disney World’s fire department has a new look.

The Gov. Ron DeSantis-backed tourism oversight district approved Wednesday a rebranding of what was previously known as the Reedy Creek Fire Department.

The agency is now called the District Fire Department. Fire officials unveiled a new logo in January, which received official approval Wednesday from the district’s board.

“It’s a wonderful new name and logo,” said Charbel Barakat, acting board chairman.

The Fire Department was one of the last remnants of the former, decades-long name of the special district. Last year, state lawmakers changed the name from the Reedy Creek Improvement District to the Central Florida Tourism Oversight District, part of an overhaul led by DeSantis .

Created in 1967, the 39-square-mile special taxing district provides fire protection, roads and other government services for Disney World and nearby properties. For decades, Disney effectively self-governed the district by electing the board’s five members. Last year, the Florida Legislature upended that arrangement and gave the governor the power to appoint the board members.

Also on Wednesday, Board members welcomed a new administrator, Stephanie Kopelousos , who served as DeSantis’ legislative affairs director and then worked on his presidential campaign. Before moving to the governor’s office, she served as Clay County manager and secretary of the Florida Department of Transportation.

She is replacing Glen Gilzean in the $400,000-a-year administrator job. DeSantis appointed Gilzean, another political ally, to serve as the interim Orange County supervisor of elections. Gilzean said in a television interview he intended to resign as the district’s administrator, but district officials have not provided his resignation letter or any other terms of his exit.

Board Chairman Martin Garcia also resigned from his leadership post. DeSantis appointed Orlando businessman Craig Mateer to the board, but a new chairman has not been selected.

©2024 Orlando Sentinel. Visit orlandosentinel.com. Distributed by Tribune Content Agency, LLC.