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Branding ng bayan: Tourism slogans for the Philippines through the years

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Branding ng bayan: Tourism slogans for the Philippines through the years

MANILA, Philippines – The Department of Tourism launched a new tourism slogan on Tuesday, June 27, presenting the world with a new imperative: “Love the Philippines.”

It’s the latest era in the constantly shifting identity of Filipino tourism campaigns, which, over the years, has straight-up invited visitors to travel around the country, painted the Philippines as a “wealth of wonders” and a country of smiles, put the spotlight on the country’s natural beauty, and hinged on the humor of being in the Philippines.

As the country assumes yet another new identity to the world, here’s a look back at some of the Philippines’ tourism slogans through the years:

Where Asia Wears a Smile

In the ’70s, before tourism slogans were a thing, the Department of Tourism published a tourist’s guide book to the Philippines titled Where Asia Wears a Smile – perhaps one of the earliest efforts for a concentrated campaign to promote Philippine tourism. The title of the book takes off from a quote apparently attributed to then-First Lady Imelda Marcos. Ironically, despite the book’s sunny title, it was published at the height of the Martial Law era – a period marked by impunity and human rights abuses.

The Philippines Fiesta Islands

In 1989, there was a presidential proclamation to declare it as “the Philippine Fiesta Year.” The proclamation , signed by then-President Cory Aquino in 1988, said “The proper projection and promotion of the Philippines as the Fiesta Islands will greatly contribute to the promotion of the Philippines as a wholesome tourist destination.”

WOW Philippines

Conceptualized in 2002 by then-Tourism secretary Richard Gordon, the campaign, which had the sub-tagline “More than the Usual,” aimed to revamp the country’s reputation and hype both balikbayans and tourists to visit. In a stab at meme-ability, the word WOW was used as an acronym for various phrases: “Wealth Of Wonders,” “Warm Over Winter,” and “Wacko Over Wildlife.” The campaign turned out to be quite popular, with spinoff campaigns such as “Tara Na, Biyahe Tayo” starring the likes of Regine Velasquez.

Pilipinas Kay Ganda

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Perhaps the most controversial of all tourism slogans, “Pilipinas Kay Ganda” met criticism almost as soon as it was launched in 2010. The most damning accusation was that the campaign’s logo was plagiarized from a Polish tourism campaign. Ultimately, the campaign was scrapped, with then-Tourism Secretary Alberto Lim admitting that the campaign had been rushed .

Pilipinas, Tara Na

This short-lived 2010 campaign was launched to encourage Filipinos to travel within the country. It came with three music videos starring a laundry list of OPM talent, including the likes of 6Cyclemind, Ice Seguerra, Barbie Almalbis, Bayang Barrios, Bituin Escalante, Boboy Garovillo, Regine Velasquez, Rivermaya, and more.

It’s More Fun in the Philippines

Launched in 2012, this tourism campaign decided to pull the focus from the country’s tourist attractions to its quirks. It involved pretty much everyone, thanks to its meme-able format that produced all kinds of images from the pure and earnest, to the sarcastic and ridiculous. It turned out to be the campaign that kept on giving, with multiple spin-offs, and even a custom-made, jeepney-inspired font launched in 2019 .

Experience Philippines

In 2017, the Department of Tourism under then Tourist Secretary Wanda Teo launched a spin-off to the “It’s More Fun” campaign, which focused on highlighting Filipino family values. One of the campaign’s ads showed the Philippines being explored by a man who turned out to be blind. The ad was later criticized and taken down for its striking similarity to a South African tourism ad. – Rappler.com

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Department of Tourism (DOT): What You Need to Know

The Department of Tourism is an agency under the national government of the Republic of the Philippines, responsible for creating and maintaining a favorable environment for the growth of tourism in the country. The DOT seeks to attract tourists to visit the Philippines and to ensure their safety while in the country. This aims to improve economic, social, and cultural value of tourism amongst Filipinos. In this respect, there had been significant improvements in the Philippine tourism industry over the last decade or so.

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As the Department of Tourism is responsible for the country’s development in the tourism industry, its goal is to promote growth and increase opportunities in tourism, contributing to job generation and poverty alleviation in rural areas. However, there’s so much more to this department than what is typically known to mot Filipinos. In this guide, we will take a look at the services of the department and how its programs affect Filipinos and the country’s economy, in general. Keep reading to learn more.

Table of Contents

DOT: What You Need to Know about the Department of Tourism

What is the Meaning of DOT?

DOT stands for the Department of Tourism in the Philippines.

What is the Purpose of DOT?

The Department of Tourism (DOT) is the primary planning, implementing, and regulatory government agency tasked to develop and promote the Philippine tourism industry, both domestic and international.

The agency is also tasked to manage, operate, and maintain all government-owned tourism facilities. It is the sole owner of all Philippine tourism-related trademarks, as well as its logo and slogan “It’s more fun in the Philippines.” The DOT is headed by a Secretary who reports directly to the President of the Philippines.

The DOT is mandated to formulate tourism plans and programs to promote, develop and regulate the country’s tourism industry as a major socio-economic activity that generates foreign currency and local employment, and to spread the benefits of tourism to a wider segment of the population with the support, assistance, and cooperation of both the private and public sectors.

The DOT is also responsible for promoting the Philippines as a tourist destination, and to this end has created several tourism campaigns that have become well-known around the world. These include “It’s more fun in the Philippines;” “Pilipinas Kay Ganda;” “Sights, Sounds and Flavors of the Philippines;” and “Traveling with Children”.

The DOT envisions “to position the Philippines as a premier tourist destination in Asia”. This vision aims to make travel an integral part of Filipino life through sustainable tourism development that will create new jobs for Filipinos while conserving heritage sites and protecting cultural identities.

In its commitment to serve its purpose, the department is working with the following agencies:

Duty-Free Philippines Corporation: a government-owned and controlled corporation which operates the country’s airports and seaports. The company is engaged in the sale of duty-free goods to foreign nationals who are transiting or on a stopover in any of its facilities. It also operates retail stores at Ninoy Aquino International Airport (NAIA) Terminal 1, NAIA Terminal 2, NAIA Terminal 3, Clark Intl. Airport and Mactan-Cebu Intl. Airport.

Intramuros Administration: the agency responsible for the administration, promotion, and development of Intramuros as one of the country’s tourist destinations.

National Museum : the government agency mandated to preserve, develop, and promote Philippine history and culture through its collection of artefacts, books, documents, and other materials related to Filipino heritage.

National Parks Development Committee: the agency responsible for the administration, development, promotion and protection of all national parks and other protected areas in the country. The committee is also tasked with promoting ecotourism activities that are consistent with preserving the natural resources found in these areas.

Nayong Pilipino Foundation: the government agency mandated to manage and develop the country’s tourism infrastructure through its Nayong Pilipino Parks, a network of theme parks showcasing Philippine culture and heritage. The foundation was formed in 2002 as a subsidiary of the DOTC.

Philippine Commission on Sports Scuba Diving: the government agency tasked with promoting and protecting the interests of recreational divers in the Philippines. The PCSSD is also responsible for regulating scuba diving activities in all Philippine waters and for ensuring that divers are properly trained and equipped before engaging in these activities.

Philippine Retirement Authority: the government agency tasked with managing the country’s pension and retirement funds. The PRSA was created by virtue of Executive Order No. 386, which was issued by former President Fidel Ramos in 1996.

Tourism Infrastructure and Enterprise Zone Authority (TIEZA): the agency that oversees the development of tourism infrastructure and enterprise zones in the Philippines. TIEZA is tasked with promoting sustainable tourism, managing public-private partnerships, developing private property for tourism purposes, and providing assistance to investors interested in setting up new businesses in the country.

Tourism Promotions Board Philippines: the entity that promotes tourism in the Philippines. The Tourism Promotions Board of the Philippines is a government agency under the Department of Tourism. It was created through Executive Order No. 546, which was signed by former President Fidel Ramos on June 21, 1995.

Brief History

The Philippine Travel & Tourism Association was established in 1950 to promote the country as a major travel destination. In 1956, the Board of Travel & Tourist Industry was established by Congress as a law following the Integrated Reorganization Plan of 1972.

The following year, the Department of Commerce and Industry was merged with the Trade and Tourism Department to form a new agency known as the Philippine Tourism Commission. The objective of the commission is to oversee the development of the tourism industry in the country.

In 1973, President Ferdinand Marcos established a new Department of Tourism, which was composed of two separate agencies. One of these was the Philippine Tourism Authority, while the other was the Philippine Convention Bureau. The new agency was then renamed the Ministry of Tourism. The structure of the department was changed following the implementation of the 1973 Constitution, which provided for the division of government.

In 1986, President Corazon Aquino signed Executive Order 120 and 120A, which reorganized the Department of Tourism. The Convention Bureau was then renamed the Philippine Convention & Visitors Corporation. The Intramuros Administration was also included in the department. In 1998, the Tourism Department was instrumental in celebrating the country’s independence from Spain.

In 2003, the Department of Tourism launched the World Wide Opportunities for Philippines (WOW Philippines) project, which was under the leadership of Senator Richard Gordon.

The passage of Republic Act 9593 in 2009 was regarded as the most significant event in the tourism industry of the Philippines.

Functions and Responsibilities of DOT

The Department of Tourism is responsible for promoting tourism in the Philippines. It does this by developing and managing tourist spots, as well as promoting them through advertising campaigns. The department also regulates the industry to ensure that all businesses are operating within the law.

Office of the Secretary

The Office of the Secretary is responsible for providing leadership and direction to the Department of Tourism. It is also responsible for developing policies and programs, reviewing the effectiveness of the Master Plan, and advising the President on all matters related to the tourism industry.

Tourism Promotions Sector

The Department of Tourism’s tourism promotion sector is responsible for promoting the Philippines as a preferred tourist destination. It is also responsible for developing and implementing marketing programs and promotional activities that are geared toward increasing the country’s tourism profile. It also oversees the department’s overseas field offices that are responsible for enhancing the tourism promotion program of the country.

Tourism Services and Regional Offices Sector

The sector is responsible for ensuring that the various services and facilities of tourist establishments are maintained and operated in a manner that is consistent with international standards. This includes setting uniform standards for the quality of service and ensuring that the establishments are following proper safety and environmental practices.

This division is also responsible for overseeing the implementation of the department’s policies and programs, as well as maintaining the effectiveness of the department’s regional offices.

Planning, Product Development and Coordination

The division is responsible for developing and implementing the department’s Master Plan, as well as its various component programs. It is also responsible for monitoring the implementation of the plan and developing new investment opportunities that will benefit the tourism industry.

Internal Services Sector

The division’s various sections provide effective and efficient services to the Department of Tourism, which ensures that its operations are conducted in a legal and ethical manner. These include human resources management, information technology services, general services administration, and budgetary management.

The Department of Tourism is responsible for the following:

-To formulate and implement plans and policies on tourism development in coordination with other government agencies involved in tourism promotion.

-To provide direction, supervision and control over the performance of all tourism-related activities by local government units (LGUs) within their respective territorial jurisdiction.

-To formulate and implement policies on the development and promotion of international tourism.

-To exercise supervision over the Philippine Tourism Authority (PTA), including its local offices.

-To coordinate with other government agencies concerned with tourism development in order to ensure that their policies will not be inconsistent or conflicting.

Laws enacted by the DOT

-Republic Act No. 9183 (Tourism Act of 2004), which provides for the establishment of a National Tourism Promotion Board and a Tourism Infrastructure and Enterprise Zone Authority;

-Republic Act No. 7916 (Tourist Attractions Development Act of 1995) is aimed at promoting tourist attractions development in the country through its provision on incentives to investors;

-Republic Act No. 7593 (An act providing for the establishment of an inter-island linkage system);

-Republic Act No. 7591 (An act establishing the Philippine Tourism Authority); and

-Senate Bill No. 1526 (Tourism Development Fund Act of 2009).

List of Programs and Services of DOT

The Department of Tourism (DOT) is the government agency responsible for promoting and developing the Philippine tourism industry. It is headed by a Secretary of Tourism appointed by the President of the Philippines.

The DOT has several programs and services, namely:

International Inbound Marketing Program

International Inbound Marketing Program is a service that promotes Philippine tourism to foreign markets. It aims to attract more international tourists to visit the country and spend their money here. This program also helps in promoting local tourism products, services, and events overseas so they can be known by international travelers.

Inbound Marketing Support Services

The Inbound Marketing Support Services is a program that helps develop marketing strategies for the Philippine tourism industry. It also assists local government units (LGUs) and private companies in developing their tourism products, services, and events.

The program also supports the development of a brand identity for Philippine tourism. It aims to establish the country as a prime destination for international visitors by ensuring enough travel-related products and services are available in the market.

Outbound Marketing Program

The Outbound Marketing Program aims to promote Philippine tourism in key markets abroad. It also provides support services for local travel agencies and tour operators. The program helps set up trade shows, road shows, and other events that allow local tourism stakeholders to showcase their products or services to international visitors.

Marketing Research and Intelligence Division

The Marketing Research and Intelligence Division (MRID) is the central marketing research unit of the Department of Tourism. It provides business intelligence to help guide the Department’s marketing strategies and plans. The division conducts market surveys, researches trends in tourism demand, and analyzes data on visitor arrivals by country of origin.

Information Technology Center, Inc.

The Information Technology Center, Inc. (ITC) is the IT arm of the Department of Tourism. It provides information technology services to multiple government agencies, including the DTI and other departments under the DOTr, such as CICT and CAAP. The division also handles e-commerce systems for both domestic and international travelers.

Tourism Promotions Board

The Tourism Promotions Board (TPB) is the government agency responsible for promoting tourism in the Philippines. It implements various projects and programs that aim to boost tourism arrivals and generate more revenue from the industry. The TPB also manages advertising campaigns, such as “It’s More Fun in the Philippines”, which aims to increase awareness of Philippine destinations among international travelers.

Undersecretary for Tourism Program Management Office

The Undersecretary for Tourism Program Management Office (TPMO) is an agency under the Department of Tourism that oversees the implementation of various programs and projects. The TPMO also monitors the activities of other government agencies involved in tourism, such as CAAP, TPB, and DOT. Its main functions include creating tourism development policies and monitoring other agencies’ implementation.

World Trade Center Manila

The World Trade Center Manila (WTCM) is a business-centered building located along Pasay Road in Makati, Philippines. It is one of the most prominent landmarks in Metro Manila and is currently the country’s fourth tallest building. The building houses several shops, restaurants and offices that cater mainly to foreign companies doing business in the Philippines.

– SERVICES –

Check Payables : The agency’s payables or obligations to its creditors can be made through the issuance of modified disbursement system checks or government checks. These checks are usually issued after the approval of related documents.

Collection of Payments for Accreditation and Training/Fees/Bid Documents : All payments for the various services and activities of the Department of Tourism, including the accreditation and training, must be made in cash or check. These can be made through the following procedures: Order of Payment from the Accounting Division or the Accreditation Office.

Endorsement for Special Investor’s Resident Visa : -The service of the DOT endorsement saves you time and money because it gets you a resident visa without having to go back to your home country. You will be able to travel in and out of the Philippines with no problem as long as your visa is valid.

Endorsement of Tourism Development Project to the Board of Investments : The DOT endorsement of a tourism development project to the BoI is an essential step in getting a visa for your foreign investor. The BoI will help you decide which projects are eligible for investment by foreigners and how much money can be invested. If approved, you will get a certificate of investment eligibility that shows that the project has been approved. This document must be submitted with all other documents when applying for your visa at the Philippine embassy or consulate in your home country.

Endorsement for Tourism Road Infrastructure Program (TRIP) Proposal : The DOT also has a Tourism Road Infrastructure Program (TRIP), which is designed to improve the country’s tourism infrastructure through the construction of roads, bridges and flyovers. If you have a TRIP proposal and need an endorsement from the DOT for funding purposes, you will have to submit your proposal in person at any DOT office or send it via mail. The application form can be downloaded from the DOT website.

External Communications Handling : If you are a foreign company that wishes to set up an office in the Philippines, you will have to register with the SEC as an External Communications Handling (ECHC) agent. This is a requirement under Republic Act No. 1067 or the Securities Regulation Code of 2000. Once registered, your company will be able to provide services in relation to foreign investment into the country and communications between investors and their local partners.

Freedom of Information (FOI) Requests : If you are a foreign company, you may have to deal with Freedom of Information (FOI) requests. These are requests for documents that can be made by anyone who is interested in obtaining information about the government’s activities and policies. The government can reject these requests if they relate to “classified” matters or if providing the requested information would pose a security risk.

DOT Internship Application : Students who are interested in working as an intern with the Department of Tourism can apply online or by walk-in applications. To be eligible, you must be a Filipino citizen, have finished at least one year of college education, and speak English fluently. The application process involves submitting your resume and cover letter outlining why you would like to work with the DOT.

Issuance of Certificate of Tax Withheld : To get a Certificate of Tax Withheld, you need to submit an application form and pay the required fees. The DOT will then issue a certificate for you within three working days. This document is proof that your taxes have been withheld from your payment.

LDDAP/ADA Payables : To get LDDAP/ADA payables, you have to register with the DOT and apply for a license. After that, you will receive a list of documents needed to complete your application. You will then submit these documents and pay the required fees in order to get a license from the department.

Maintenance of Databank of Property Offerings : You need to maintain the databank of property offerings, which will be updated as soon as a new listing is added or an existing one is changed. You are also responsible for ensuring that all information in this database is accurate and up-to-date.

Media Coverage Requests : The Department of Tourism has a procedure for providing media and communication support to its various offices. These include its regional offices and other tourism-related agencies.

Payment through Checks : The agency’s obligations or payments to its creditors can be made through the use of a modified disbursement system, which is also known as government checks. These checks are issued after the approval of various documents.

Processing of Application for Vacant Position : The HR process for the recruitment of internal and external candidates for vacant positions is carried out according to the requirements of the ORAOHRA. As of 2017, the deadline for filling up positions has been set at nine months.

Readily Available Photos, Videos, and/or Reports Requests : The Department of Tourism’s media and communications department is responsible for providing a variety of media and communication services to its various offices.

Statistics Technical Assistance : The procedure for approval of requests for statistical data related to tourism is established by the Department of Tourism. It allows employees and other individuals to request such data.

Technical Assistance to Local Government Unit for Tourism Development Projects : The procedure for approval of a local government’s request for assistance in developing tourism infrastructure is outlined in this document.

Video: Department of Tourism-Philippines INFOMERCIAL

Here is an infomercial discussing the overview and Governance Performance Task of the Department of Tourism.

The Department of Tourism is responsible for promoting the Philippines as a tourist destination and for overseeing the country’s tourism industry. The department is headed by a Secretary of Tourism, who is a member of the Cabinet.

The department is tasked with developing and implementing policies and programs to improve the competitiveness of the Philippines as a tourist destination. It is also responsible for promoting the country’s tourism industry, and for regulating the tourism sector.

The department has several key units, including the Tourism Promotions Board, the Tourism Infrastructure and Enterprise Zone Authority, and the Philippine Tourism Authority. These units work together to promote the Philippines as a tourist destination and to develop and implement policies and programs to improve the country’s tourism industry.

Frequently Asked Questions

1. what is the role of the department of tourism in the hospitality industry.

The responsibilities of field offices include overseeing the activities of their staff members and providing them with the necessary information to make informed decisions. They are also responsible for the classification and approval of hotels and restaurants.

2. Who are the officers of the Philippine Department of Tourism?

The Department of Tourism is headed by Secretary Bernadette Romulo Puyat. Her deputies are Assistant Secretary for Policy and Planning Benito Bengzon Jr. and Assistant Secretary for External Affairs Rene Tingzon.

3. What are the functions of the DOT?

The DOT’s main functions are to promote and develop the country’s tourism industry; formulate policies and programs that will attract tourists; coordinate with other government agencies, local governments and private entities in order to implement these policies; conduct research on tourism-related issues, and provide information about the Philippines’ attractions to foreign tourists.

4. What are some achievements of the DOT?

The DOT has successfully attracted more foreign tourists to the Philippines. In 2017, the country welcomed almost 10 million visitors—a record high since it began recording tourist arrivals in 1952. The DOT also launched several projects that support the Philippine tourism industry, such as the “It’s More Fun in the Philippines” campaign in 2012 and its website, VisitPhilippines.com; the creation of the Tourism Infrastructure and Enterprise Zone Authority (TIEZA) in order to help develop tourism-related infrastructure; and the establishment of the Department of Tourism Academy (DOT Academy) to train local government officials, travel agents, and other stakeholders.

5. What are the roles and responsibilities of a tour guide?

Tour guides are responsible for providing travelers with information about the places they visit. They should also be able to manage groups and individuals, act as an intermediary between clients and local authorities (such as police officers), and make sure their clients have a memorable experience.

6. What steps should I take to become a licensed tour guide?

You should first make sure that you’re eligible for a tour guide license. You can apply for one at the Tourism Academy (DOT Academy) or the Department of Tourism (DOT).

7. Do I need a license to be a tour guide?

Yes. You will need to apply for a license from the Tourism Academy (DOT Academy) or Department of Tourism (DOT). What are the requirements for becoming a licensed tour guide? First, you must be at least 18 years old. Next, you should have completed a course on tourism in an accredited school or university. You should also pass the licensure exam and submit your application form with all necessary documents (including proof of citizenship).

8. Where can I apply for accreditation as a Tour Guide, Tour Escort or Tour Conductor in PH?

You can apply for accreditation at the Department of Tourism (DOT) or the Tourism Academy (DOT Academy).

9. How is my Tour Guide license printed and issued by the DOT?

Your license will be printed in a booklet form, which you can use as proof of your accreditation. The license is valid for one year from the date of issue and can be renewed upon submission of additional requirements.

10. Is there an expiration date on my Tour Guide license?

Yes. Your license will be valid for one year from the date of issue and can be renewed upon submission of additional requirements.

The Department of Tourism (DOT) is the government agency responsible for promoting tourism in the Philippines. It is under the Office of the President and led by Secretary Bernadette Romulo-Puyat. The DOT, which was established in 1959, promotes tourism through various programs and projects, including tourism promotions and marketing strategies, international trade fairs, grants to domestic and foreign travel agencies, airline companies and hotel chains, as well as airport improvements.

One of the biggest challenges facing the DOT is to increase international arrivals. In 2016, about 5 million tourists visited the Philippines; however, this number has yet been reached again since then due to political instability and other issues such as traffic congestion in Manila and increasing crime rates.

The DOT is also tasked with managing travel warnings issued by other countries against traveling to certain areas due to safety concerns or natural disasters. For example, travelers were advised against visiting Boracay Island after it was closed down due to environmental degradation caused by excessive tourism activities in 2018.

Filipinos, including OFWs, benefit from the work of the DOT by receiving more travel advice and tips from the agency’s website and social media accounts. This ensures that travelers are aware of the potential dangers and risks associated with traveling to certain places. The DOT also works closely with the Department of Foreign Affairs (DFA) to ensure that Filipinos abroad are protected from exploitation and abuse.

READ NEXT: PH Hailed as World’s Top Diving Destination, Intramuros Named Top Tourist Attraction

Contact Information

Address : IPO Building, The, 351 Sen. Gil J. Puyat Ave, Makati, 1200 Metro Manila Telephone Number : 0284595200 Website : http://www.tourism.gov.ph/ Facebook Page : https://beta.tourism.gov.ph/

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The 21st Legislature of the Virgin Islands created the Department of Tourism on May 8, 1995. The Department is primarily responsible for the economic development of the Territory through the promotion of tourism and related activities. Other responsibilities include the formulation, implementation, administration and coordination of programs and policies pertaining to all aspects of tourism. The Department is under the supervision of the Commissioner of Tourism.

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Intriguing maps show the wild fonts used in tourism logos

M aking travel plans for 2024? One thing you might not pay much attention to is the font used in the tourism logo for the state or country you might visit. But unconsciously, the type chosen to promote a destination can have an impact on how we think of it. And it can reveal how the place sees itself, or how it wants us to see it.

While some country tourism board logos change with times, fashions or target outbound markets, some have proved to be remarkably enduring. Turespaña, the Spanish tourism board, has used the vibrant Sol de Miró logo created by the artist Joan Miró for 40 years, since 1983. Now, thanks to a trend on Reddit, we have maps that allow us to travel the world virtually and compare the typographical choices of different tourism  boards.

The map above, shared by humanasteroid, compares the fonts used in the logos of European tourism boards. These range from the unique hand-drawn lettering of that successful Spain logo (Miró actually reused the lettering from the poster he painted for the 1982 FIFA World Cup) to some unconventional variations in height in Lithuania. 

The lettering in the Italian logo is almost as vibrant and expressive as that of Spain, while Greece draws on its classical history with an elegant, stately all-caps serif. Many of the fonts chosen by northern and western European tourism boards look starkly reserved in comparison to those in the east and south. Modern, minimalist, they allow colour and the message itself to do the work.

"Austria didn’t know you could change the default font," one person suggested on Reddit, while somebody thinks Romania's font looks appropriate for a juice brand. And the Belarus logo is unnerving people people with its chiller vibes.

Outside of Europe, the map above gives the same treatment to US state tourism logos. Intriguingly the range of different types of font used is just as varied as across Europe. While many states go for clean sans serifs, several have script fonts, including the wild Wyoming and South Dakota logos, which look like autographs, and the rather excellent new Ohio logo.

There are several novel ideas for 'O's. Wisconsin uses the shape of the state itself, Illinois goes for a map location icon and Iowa's 'O' is, er, an empty parentheses. Perhaps as we might expect, Mississippi and Louisiana have the most elaborate choices of font, and California's choice also seems quite representative. 

But Hawaii, is that a modified Papyrus font we see? you must have really liked Avatar. Alaska's logo also looks like it might have been taken from a film poster with its gradient colouring (someone's more uncharitably compared it to Windows 98 clip art). And the map raises plenty of other questions. Why does Utah read 'Litah'? Why did Minnesota go for all-caps apart from the 'e'? And why does Pennsylvania look like a dairy brand?

Now I'd like to see similar maps for the whole word. The nearest thing I can recall is the series of maps above, which were shared on Reddit a few years back. They don't isolate the fonts but focus on the entire tourism logo (use the arrows to browse the maps). For more cartographic gems, see the map of monsters from around the world. 

 Intriguing maps show the wild fonts used in tourism logos

Climbing Mount Everest can be deadly. Some Sherpa guides say the grueling work isn't worth it anymore.

  • The majority of guides who lead tourists up Mount Everest are Sherpas, an ethnic group. 
  • Some Sherpa guides predict that soon, no one from their community will work on the mountain anymore.
  • They said the risks outweigh the rewards — even if a Sherpa can earn up to $10,000 per expedition.

Insider Today

The following story is based on Business Insider's short film about Sherpas, an ethnic group known for their mountaineering prowess on Mount Everest. The film, "Why Some Sherpas Say There Won't Be Any Guides on Everest in 10 Years," was directed by Prakhar Deep Jain and produced by BI's video team.

It's so treacherous to summit Mount Everest that human remains are a common sight on its frigid mountainside.

Among the frozen bodies are many ethnic Sherpas — an Indigenous people who make up the majority of Everest climbing guides.

Their job is to do everything possible to help mountaineers — who, from 2025, will pay up to $15,000 just for a permit to climb the world's tallest mountain — reach the summit safely. Duties include carrying heavy packs with supplies and assisting people through the most perilous sections of the mountain, such as the infamous Khumbu Icefall .

No day on Everest is a walk in the park, which is precisely why some Sherpas think the era of their people dominating the mountain as climbing guides is coming to an end.

Phurba Wangchhu Sherpa, a 48-year-old guide who has summited Everest more than a dozen times, said: "There will not be any Sherpas left in the mountain in 10 years." (Most Sherpas, including those interviewed for this film, have the last name Sherpa.)

Here's why.

Even if your body is built for Everest, you're still at the mercy of the mountain

Climbing Everest once and living to tell the tale is a feat — doing it more than once is why Sherpas are such a crucial asset on an expedition, according to climber Sam Rashid.

"When you're at high altitude, and they tell you 'It's OK, it's going to be OK,' said Rashid, who trained for over a year for his first attempt to summit Everest in 2023. "It's very reassuring that they've summited so many times."

If anyone is built to climb Everest, it's Sherpas.

In 2017, academics at the University of Cambridge published research indicating that over thousands of years, Sherpas have genetically evolved to use oxygen more efficiently and preserve muscle energy compared to people who live at lower altitudes.

Their bodies, down to a cellular level, are fine-tuned for the mountains. "There's certainly something really remarkable about their ability," Andrew Murray, who worked on the Cambridge study, told NPR .

Remarkable as they may be, Sherpas aren't immune to Everest's many dangers, which include unexpected avalanches, hidden crevasses, and falling ice and rock.

The Himalayan Database reports over 330 people have died on the mountain since the early 1900s. One hundred and seven of the dead are Sherpas.

"A lot of amazing Sherpas lose their lives here every year," said Phurba Wangchhu, the guide who has summited over a dozen times. "Many of my own friends have lost their lives."

Reflecting on an incident in 2023 where three Sherpas died after getting buried in an icefall , former climbing guide Dawa Geljen Sherpa said: "They would have children to feed and dreams for their family, but everything got shattered in that moment."

Sherpas on Everest face a lot of risks with increasingly little reward

One of the draws of a career in mountain guiding, especially on Everest, is money.

Mountain guides certified by the International Federation of Mountain Guides Association earn between $4,000 and $10,000 per climb, depending on their experience level, tips from climbers, and bonuses if a summit is successful.

Related stories

For climbers like Rashid, it's worth every penny.

"It would be an insult, I think, if we would come and pay hardly anything and summit the mountain," he said.

But because the optimal window to climb Everest occurs between March and May, guides can typically only count on one expedition — which typically takes two months — a year, meaning they have to supplement their incomes with other odd jobs, such as farming and teaching.

Even though mountaineers pay as much as $100,000 for an Everest expedition, guides see only a small percentage. Tour agencies keep most of the money.

Making the job even more financially questionable is that most guides pay for their own climbing equipment, which can cost up to $7,000. Some of it must also be replaced every couple of years.

For guides like Phurba Wangchhu, the financial burden is becoming too heavy.

"The income made from climbing mountains is not enough for us," he said.

Everest tourism is booming, but some Sherpas are looking for jobs elsewhere

In May 2023, the government of Nepal issued a record-breaking 478 climbing permits — which was also the most deadly climbing season on Everest so far.

In April, a representative of Nepal's Department of Tourism told local outlet The Kathmandu Post that the department expects to issue over 400 climbing permits before the end of 2024.

But even as demand to climb Everest remains robust, many Sherpas are weighing alternative sources of income, including jobs in Nepal's growing economy that don't require putting their lives on the line for a paycheck.

In 2020, the World Bank issued a diagnostic report on Nepal's job economy, noting that 4 million jobs had been added since 2010.

The country has seen a noticeable shift in employment trends over the last decade, with people moving away from traditionally rural farm work to wage-earning jobs in areas like construction, transportation, and manufacturing in cities.

But things were different when Phurba Wangchhu grew up.

"I was born in a rural region," he said. "We had no other options left than to work in the mountaineering sector to make a living."

He is glad to see there are more options for the next generation beyond working as guides.

"I wouldn't involve my children in this work," he said.

Dawa Geljen, the former guide, suspects that younger members of the workforce "wouldn't want to climb Everest" anyway.

The allure of the mountain, however, remains. Shusant Nachhiring Rai, 19, still dreams of conquering Everest as a climbing guide. He works as a porter, a job that involves carrying luggage, food, and supplies to and from Everest's base camp, which many do before becoming fully-fledged mountain guides.

"I'm working as a porter to make my body stronger," he said. "I wish to make a name for myself. I am preparing to be a climber, and I am confident that I will be one in the future."

Nonetheless, the world is changing, and Sherpas are changing with it — leaving the fate of mountaineering on Everest hanging in the balance.

Watch the full video here:

Watch: Why some Sherpas say there won't be any guides on Everest in 10 years

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  • Main content

Monaco Tribune

Princely Family honours Corpus Christi on the Rock

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Corpus Christi  mass was celebrated in Monaco Cathedral on Thursday May 30, followed by the traditional procession through the streets of Le Rocher district. The Princely Family observed this important Christian celebration from the Palace balconies.

“It’s a celebration that is close to our hearts. For us, the Church is built around the Eucharist and it is at the centre of Christian life. Through Corpus Christi, we respond to Jesus’ love for us because he gives himself to us, he gives his body and blood at every Mass. Christian people love this way of showing their love of Jesus, first through this beautiful pontifical mass and then with the religious procession through the streets of the Rock. We give thanks to God for being present in our lives,” Abbé Christian Venard told Monaco Info.

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Monaco public holidays in 2024

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  1. Tourism dep’t reminds quarantine hotels: Returning families can share a

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  2. Logo Brand Product design Organization, department of tourism logo

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  3. Department of Tourism

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  4. DOT to partner with malls to launch nationwide sale next year

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  5. Government Supporting Staff Supply in Chennai

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  6. Department of Tourism Philippines

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COMMENTS

  1. The New DOT Logo Comes With a Downloadable Font

    The Department of Tourism (DOT) has a new logo and a downloadable font inspired by street signs. Learn more about the logo revamp, the tourist arrivals target, and the sustainable tourism campaign of DOT.

  2. Home

    The official website of the Department of Tourism (DOT) of the Philippines. Find news, updates, accreditations, publications, and tourism information about the country's islands, attractions, and industries.

  3. Department of Tourism (Philippines)

    www .tourism .gov .ph. The Department of Tourism ( Filipino: Kagawaran ng Turismo, DOT) is the executive department of the Philippine government responsible for the regulation of the Philippine tourism industry and the promotion of the Philippines as a tourist destination .

  4. 'It's More Fun in the Philippines' gets new font

    The Department of Tourism unveils a refreshed logo and a custom-made font called Barabara, inspired by jeepney lettering. The new design is based on local woven textiles and symbolizes sustainable tourism in the Philippines.

  5. Department of Tourism Philippines Logo PNG Vector

    Download free Department of Tourism Philippines logo in PNG, AI formats. See information, tags and download options for the brand logo of Department of Tourism Philippines.

  6. Department of Tourism

    Explore the Department of Tourism's official website for information on weekly events, registration processes, and important circulars.

  7. Why DOT retained the Barabara font in 'Love the Philippines' tourism

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  8. DOT's enhanced branding is Philippines' Love Letter to the world

    MANILA, Philippines —On the celebration of the golden year of the Department of Tourism (DOT), President Ferdinand Marcos, Jr., together with Secretary Christina Garcia Frasco and other officials, led the unveiling of the country's enhanced tourism campaign "Love the Philippines" as the highlight of the Department's 50th founding year celebration at the iconic Manila Hotel, Tuesday ...

  9. DOT launches new logo of tourism campaign featuring 'Barabara' font

    The Department of Tourism launched a refreshed tourism campaign \"It's More Fun in the Philippines\" with a new logo featuring a customized typeface called \"Barabara\". The new font, inspired by hand-painted street signs, is designed to be readable for everyone and is available for download on the DOT website.

  10. Department of Tourism Philippines

    Download the vector logo of the Department of Tourism Philippines brand in AI format. The logo is active and designed by an unknown contributor.

  11. Department of Tourism's 'It's More Fun in the Philippines' logos: Old

    February 19, 2019 - 8:27 PM. The Department of Tourism recently released the new tourism campaign's logo and typeface by one of the popular creative agencies in the country, BBDO Guerrero. The department retained their slogan 'More fun in the Philippines' for the rebranding with just a few minor changes to the typeface.

  12. Branding ng bayan: Tourism slogans for the Philippines ...

    Jun 28, 2023 9:05 PM PHT. Rappler.com. From 'It's More Fun' to 'WOW Philippines' - here's how the country's identity has evolved. MANILA, Philippines - The Department of Tourism launched a new ...

  13. New Font and New Logo of Department of Tourism

    The DOT unveils a new font called Barabara and a new logo inspired by the Philippine colors for its \"It's More Fun in the Philippines\" campaign. The campaign also supports sustainable tourism and invites travelers to share their local photos.

  14. Mission and Vision

    The Department of Tourism (DOT) is the Philippines' executive office for tourism regulation and promotion. It has a vision to develop a globally competitive and sustainable tourism industry that promotes inclusive growth and social responsibility.

  15. Department of Tourism

    The Tourism Transformation Fund (TTF) is an important initiative by the collaborative efforts between the Department of Tourism (DT) and the National Empowerment Fund (NEF) in fostering economic transformation and empowerment within the tourism sector.

  16. Department of Tourism (DOT): What You Need to Know

    The Department of Tourism (DOT) is the primary planning, implementing, and regulatory government agency tasked to develop and promote the Philippine tourism industry, both domestic and international. The agency is also tasked to manage, operate, and maintain all government-owned tourism facilities. It is the sole owner of all Philippine tourism ...

  17. Department of Tourism

    Department of Tourism - Philippines, Makati. 887,523 likes · 2,088 talking about this · 17,890 were here. The official Facebook page of the Philippines Department of Tourism. 151-TOUR (8687)

  18. Department of Tourism, Culture, Arts, Gaeltacht, Sport and Media

    The Department of Tourism, Culture, Arts, Gaeltacht, Sport and Media oversees the protection and presentation of Ireland's cultural assets. Read more. Contacts. Minister's Office Address: 23 Kildare Street, Dublin 2, D02 TD30 Email: ...

  19. Love the Philippines

    Before the Love the Philippines tourism campaign, the Department of Tourism ... including the logo and other collaterals, cost ₱49 million to conceptualize. The launch video for the campaign sparked outrage from the internet when it was discovered to include stock footage of foreign tourist destinations of Brazil, ...

  20. Arizona Office of Tourism

    Arizona Office of Tourism (Administrative Office Only) 1110 W. Washington St., Ste. 155 Phoenix, Arizona 85007. Phone: 602-364-3700 Fax: 602-364-3702

  21. No more 'more fun in the Philippines'? DOT wants new slogan for rebrand

    Tourism Secretary Christina Frasco bared this on Wednesday and said that the Department of Tourism is eyeing to replace the decade-old slogan with a new one that is anchored on making the Filipino ...

  22. Home

    The 21st Legislature of the Virgin Islands created the Department of Tourism on May 8, 1995. The Department is primarily responsible for the economic development of the Territory through the promotion of tourism and related activities. Other responsibilities include the formulation, implementation, administration and coordination of programs ...

  23. Department of Culture and Tourism

    What we do. Through our three key sectors: Tourism, Culture and National Library, we work extensively to regulate, support, develop and market Abu Dhabi's tourism industry through a range of activities aimed at promoting and preserving the emirate's distinctive heritage and culture.

  24. State Department warns of terrorist attacks at Pride events abroad

    The State Department advised Americans traveling abroad during Pride Month to stay alert at Pride events in tourism districts — like this one in Budapest, Hungary, last year — and in venues ...

  25. Department of Tourism Spotlights Territory Updates and Industry Wins at

    United States Virgin Islands Department of Tourism logo. The U.S. Virgin Islands Department of Tourism delegation, led by Commissioner Joseph Boschulte, traveled to Montego Bay, Jamaica, for the 42nd Annual Caribbean Hotel & Tourism Association (CHTA) Caribbean Travel Marketplace. ... "From the Department of Tourism staff to hotel, restaurant ...

  26. Intriguing maps show the wild fonts used in tourism logos

    The map above, shared by humanasteroid, compares the fonts used in the logos of European tourism boards. These range from the unique hand-drawn lettering of that successful Spain logo (Miró ...

  27. Mount Everest Can Be so Deadly That Some Sherpas Say It's Not Worth It

    In April, a representative of Nepal's Department of Tourism told local outlet The Kathmandu Post that the department expects to issue over 400 climbing permits before the end of 2024.

  28. Top Global Business Leaders Discuss Food Security and Tourism at 2nd

    June 3, 2024 12:26 pm. BANGKOK - Top Business Leaders from 20 Countries Attend the 2nd ICAPP Business Council Meeting, Focusing on Food Security and Tourism Promotion, Along with Visits to ...

  29. Princely Family honours Corpus Christi on the Rock

    Corpus Christi mass was celebrated in Monaco Cathedral on Thursday May 30, followed by the traditional procession through the streets of Le Rocher district. The Princely Family observed this important Christian celebration from the Palace balconies. Also known as the Solemnity of the Most Holy Body and Blood of Christ, Corpus Christi is a ...

  30. YTO Express: revenue by region 2023

    Published by Statista Research Department , Jun 2, 2024. In 2023, the Chinese express delivery service provider YTO Express generated an operating revenue of more than 22 billion yuan in eastern ...