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I tried the beloved Publix sheet cake and I understand why it has such a loyal fan base

  • Supermarket sheet cakes are a go-to treat for many people on different special occasions.
  • And there's one I've heard about more than any other: Publix yellow cake with buttercream frosting.
  • I tried the cake and understand the hype, though I didn't love the frosting on its own.

I've been hearing about the fanfare surrounding Publix sheet cakes for years.

mystical journey publix cake

I've read blogs and roundups that tout the unique deliciousness of a Publix vanilla cake with buttercream frosting, and I remember them being a staple at friends' celebrations who lived in Publix territory. 

When I was looking to try one out for myself during a road trip, strangers and friends confessed their love for this cake to me both in person and through messages on social media.

On a trip to Atlanta, I visited one of the grocery stores to pick up a small cake for myself.

mystical journey publix cake

While on a road trip through South Carolina and Georgia at the end of 2021, I decided to compare and rank sheet cakes from three popular grocery stores in the region .

In Charleston , South Carolina, I stopped at Food Lion; on my way to Savannah , Georgia, I visited Kroger; and in Atlanta on the last leg of my trip, I made it to Publix. 

Publix is also known for its chicken-tender sandwiches, which I tried while on a trip to Florida in 2022 .

The bakery section at the Atlanta Publix was robust — I was impressed.

mystical journey publix cake

There were cases of different cakes and pastries at this market's bakery. In between muffins, cookies, and cakes, there was also an informational area where people could go to plan out any custom orders they want to place. 

Certain cakes and confections were being sold by the slice or piece, but there was no single slice of vanilla cake with buttercream frosting for me to buy. I was, however, able to find a small, premade, round version of the cake, which cost me $11.49.

Visually, the cake I bought was beautiful and festive.

mystical journey publix cake

The cake I bought would have been great for any generic celebration, but it really made me think of a birthday — maybe it was my own association of birthdays with primary colors.

It was decorated with three very puffy-looking balloons made of the same buttercream that covered the entire cake. They had green "strings" and white accents that looked like light reflections, and those little details made me think that Publix really cares about the cake's presentation. The cake also featured blue buttercream piped around the bottom and colorful flat sprinkles on top.

My first bite included both the icing and the cake components together.

mystical journey publix cake

When I initially cut into this confection, I saw a four-layered yellow cake with three interior layers of stark-white buttercream. I could tell from the way it sliced and the way the crumbs felt in my hand that the cake was moist, and it held together as I picked up the full slice. 

Then, I bit into it. I immediately understood why everyone loves this treat for special occasions. It tasted sweet in a natural way rather than a chemical way (which I've seen in cakes before), and it had what I would call a medium density (it wasn't too heavy and rich, but it didn't fall apart from being too airy). The flavor of the yellow layers was mildly sweet and I thought it tasted rich with butter.

Ultimately, if someone offered me a slice of Publix cake, I would definitely be excited.

While I thought the texture of the frosting was lovely, I didn't enjoy the flavor of it when I tried it on its own.

mystical journey publix cake

Customers I've heard from have a strong connection to the fluffy icing on these party cakes. And while I agree that the texture is dreamy, my affinity for it stops there.

I thought the cake smelled kind of strange when I first took the lid off, but I learned that was coming from the buttercream. And after eating the frosting on its own, I didn't think it tasted like frosting at all. I thought it tasted artificial, but not in the same delicious, sugary way some other frostings I've tried do. Instead, I thought it was lacking sweetness and just tasted like chemicals as if I had put a child's toy in my mouth.  

I can understand the hype, but if I were picking a cake for myself, I'd choose one with frosting more enjoyable to my taste.

mystical journey publix cake

While the frosting wasn't my favorite, I did think it tasted much better when I ate it in conjunction with the layers of baked cake. However, I'm someone who enjoys scooping frosting with my pinky finger and eating it on its own, so I personally wouldn't request a Publix cake at my own birthday party.  

That said, I can see how the silky, light, whipped-textured frosting and the fresh-tasting cake have gotten loads of people to fall in love with the Publix confection. So if you're not someone who loves eating frosting plain, or who generally doesn't mind an artificial-tasting whip (There's no shame in that, by the way!), then it may be worth seeking out a Publix and getting a taste of this beloved dessert for yourself.  

As I expected, the red balloon dyed my mouth, so maybe don't eat it before an important meeting — but I think that's just part of the fun of eating food coloring. 

mystical journey publix cake

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11 Publix Baked Goods, Ranked Worst To Best

Assortment of Publix bakery items

Baking, for many of us, is a labor of love. Every pastry, dessert, or loaf of bread that emerges from our ovens carries with it a piece of our heart. This love and dedication drive us to present our baked goods as gifts to loved ones during dinners and special occasions. But let's be honest: The modern world's hustle and bustle sometimes outpaces even the most ardent baker's intentions. In these moments, a bakery that understands quality and craftsmanship is invaluable.

Enter Publix's bakery section. Here, you'll find a veritable wonderland of pastries, bread, and desserts that can easily rival homemade creations. From offerings like Key Lime Pie to the ever-fabulous Tiramisu, some are so exceptional that they match our homemade goodies and occasionally surpass them, leaving us returning for other bakery favorites frequently. Of course, in the vast sea of baked goods, not everything can be a shining star. While many treats have us coming back for seconds, a few, though promising, don't quite hit the mark. Yet, even these minor missteps can't diminish the overall brilliance of Publix's bakery, a haven for those seeking quality baked treats on the go.

11. Macarons

The allure of scooping up fancy macarons from a local grocery store is undeniably strong. After all, the perfect French macarons are delicate and perfectly balanced. With their colorful aesthetics, the Publix macarons promised a journey straight into the heart of a Parisian patisserie. Yet, as hopeful as we were, these turned out to be our least favorite bakery offering.

Visually, they are a treat. Each one is meticulously crafted, suggesting the perfect texture with just that right bite. Yet in tasting, they let us down. Instead of the anticipated firmness, they were far too soft. We expect a crispness on the outside with a softness once you break through, but these were all soft. Moreover, they lacked that fresh-from-the-oven essence. And when it came to flavor? It was there, but it was far too faint. We wish they tasted a little fresher, and we even had the ability to assemble our box from a variety of flavors.

Then there's the price. At $10 for six, they're on the steeper side, especially when pitted against other pastry offerings. Our advice? If you're yearning for authentic macarons, either seek a specialized bakery or consider delving into the art of making them yourself. Chances are, with a dash of dedication and a sprinkle of love, you might just whip up a batch that outshines this store's offering.

10. Cannolis

Much like our journey with the macarons, we approached Publix's cannoli offerings with a flutter of excitement. Available in varying sizes, shoppers can opt for the regular-sized duo or perhaps be tempted by the mini cannolis bundled in a four-count package. Each type boasts its own allure, featuring an array of coatings and colors adorning the cannoli ends. And if that's not enough to satiate your cannoli cravings, there's even an option to have them featured in a custom-ordered cake.

Despite our bubbling anticipation, these cannolis didn't quite meet the mark for us. We yearned for that sweet symphony of flavors often associated with this Italian delight, but what we got was more subdued than we wanted.

The texture was another aspect that threw us off. We had envisioned biting down into a crunchy shell, as we've come to expect from traditional Sicilian cannolis , but were instead greeted by an undesirably soft pastry. Rather than the typical shattering crunch, we experienced more of an unappetizing smoosh. The filling, while abundant, was reminiscent of thick frosting rather than the light, sweet ricotta we were expecting. It felt heavy, overwhelming the delicate nature of cannoli. The overall flavor, combined with the texture, just felt disjointed.

9. Chocolate chip cookies

Grocery shopping with young ones in tow can oscillate between being an utterly heartwarming experience and a Herculean feat. But in either scenario, the universal pacifier is often a snack. And this is precisely why Publix has solidified its place as one of our top grocery shopping destinations.

For those wandering the aisles with a child, there's a delightful little secret at the bakery counter. Perched atop it is a box brimming with cookies, a subtle nod to the younger patrons. As you approach, a kind bakery staff member will glide over, opening up a world of cookie choices. Among these is the universally loved chocolate chip cookie . A safe bet for most kids, and given the hefty quantities it's sold in, it's clear they have a broader fan base.

Describing these cookies starts with texture. If you've got a penchant for soft, moist cookies, these are your jam. They're not the chunky, hearty types. Instead, they lean more towards the thin side, making them perfectly munchable, especially for smaller hands. Pair them with a glass of milk, and you've got a classic combo. That said, while they're good, they don't climb to the pinnacle of chocolate chip greatness for us. Even though they pack a decent chocolate punch, they could benefit from more sweetness. And while it may not be the star of our cookie lineup, it's a solid player. Plus, it's an undeniably good value at $4.59 for two dozen freshly baked cookies.

8. Guava and cheese pastry

In the diverse universe of Publix bakery offerings, another ready-to-go delight catches the eye – the guava and cheese pastry. These bite-sized treats come in a handy pack of 15, priced attractively at $5.99, proving to be a great choice for those who love a sweet bargain.

Upon the first bite, the pastry's flakiness stands out — each layer distinct, adding a wonderful texture. The vibrant red filling teases with an invitingly rich guava flavor. However, while the guava is ever-present, the cheese seems to play more of a background role, leaving us yearning for a bit more of its creamy tang to balance out the fruity sweetness. A delightful crunch comes from the sugar granules generously sprinkled atop the pastries, adding another dimension to the overall bite.

The pastry size is just right, making them a strong choice for parties or gatherings where finger foods are the stars of the show. Moreover, the quantity ensures that these treats go a long way, pleasing both the palate and the pocket.

However, a slight hiccup arises with the filling distribution. Although the jelly-like guava filling is visually evident, with its little windows peeking through the top, its presence feels somewhat fleeting. A more generous spread throughout would enhance each bite, allowing the guava to truly shine and make its mark. Even still, we found popping these in the microwave for just a couple of seconds really added a nice effect to the pastry.

7. Strawberry bundt cake

For those with a penchant for ultra-sugary goodness, the strawberry mini Bundt cakes from Publix's bakery aisle might just be for you. These delightful treats come in packs of four, radiating a lively and attractive pink hue that promises a burst of fruity flavors.

Each cake is meticulously adorned with a light, sweet frosting drizzle, creating beautiful stripes that elegantly contrast against the pink. And, for a touch of whimsy, a small dollop is placed in the center, giving each Bundt cake a crowning touch.

Diving into the taste, the sweetness is unmistakably prominent. So much so that it's almost overwhelming for those with a more moderate sweet tooth. While one would anticipate a pronounced strawberry burst, it's somewhat overshadowed by the sheer sugary punch. However, where the flavor might fall short for some, the texture absolutely delivers. The cake is exceptionally moist and soft, achieving a near-perfect consistency.

Children will likely gravitate towards these colorful cakes, making them a stellar choice for festive occasions like birthday parties. However, for those who prefer their desserts a tad less sweet, it might be wise to pair these cakes with a more subdued beverage — perhaps a plain tea or coffee — to balance out the flavors. All in all, while they might not be every adult's cup of tea, they certainly hold their own in the realm of ultra-sweet bakery treats.

6. Lemon loaf

As longtime aficionados of the Starbucks pastry case, the lemon loaf has always been our beloved go-to. That thick, luscious slice crowned with tangy frosting has always managed to captivate our taste buds. So, when our eyes caught the sight of Publix's own rendition of a lemon loaf cake, we couldn't resist diving in.

At first glance, there are noticeable differences. Publix's slices are more slender compared to the hefty portion Starbucks offers. However, upon spotting the frosting on the Publix loaf, its appearance strikingly mirrored its Starbucks counterpart.

But, as they say, the proof is in the pudding, or in this case, the cake. While Publix's lemon cake base evoked fond memories of the Starbucks loaf with its moist and soft texture, it was the frosting where the two brands diverged in their paths. Starbucks's frosting champions a delightful balance — it's both tangy and sweet, playing a pivotal role in the overall experience. In contrast, Publix's frosting felt a tad muted, lacking that zesty punch that could elevate it from good to exceptional.

5. Cherry turnover

After experiencing the guava and cheese pastry at Publix, we were intrigued by another flaky offering: the cherry turnovers. These pastries immediately caught our eye, not just for their size but also for the promise of a vibrant cherry experience within.

Much like the guava and cheese pastry, the turnovers boast the same flaky crust, buttery and rich, promising a textured bite. But the true distinction lies in the filling. Unlike the guava pastry's less substantial offering, the cherry turnovers shine with a robust and ample cherry filling. Even sitting in the package, it literally oozes out, revealing a burst of flavor that's bold and delightful. This was a welcome contrast to the somewhat lacking filling in the guava pastry and a definite step in the right direction.

And then there's the sugar. The same crunchy sugar that adorned the guava and cheese pastry is generously sprinkled here too. This small yet impactful addition adds an extra layer of tasty and enjoyable texture to each bite. Priced at $4.19 for two generously-sized turnovers, it's a perfect buy if you're looking to indulge yourself and another. Large enough to satisfy without feeling overwhelmed, these turnovers strike a wonderful balance.

4. Strawberry cheesecake

Among the myriad of baked delights in Publix's bakery, there is one lovely treat that unfailingly catches our eye on each visit: the almond-coated, white-colored cheesecake crowned with lustrous strawberries bathed in glossy gelatin.

Visually, it's a showstopper. The strawberries, plump and red, sit regally atop the cheesecake, lending it an air of opulence. This makes the cheesecake an instant favorite for gatherings. We've often found ourselves gravitating towards this beauty for potlucks and dinner parties, and it never fails to impress.

When it comes to taste, this dessert delivers what you'd anticipate from a cheesecake — rich, creamy, and indulgent. However, a distinction lies in its texture. Unlike the dense consistency of a classic New York-style cheesecake, Publix's rendition leans towards the softer side. For our preference, it's a tad too soft, slightly veering away from the traditional cheesecake feel we yearn for. However, that minor critique fades in the face of the flavor onslaught. The combination of the almonds, frosting, and strawberry gelatin topping balances well with the creamy cheesecake base.

3. Dutch apple pie

For those with an unwavering devotion to pies, Publix's bakery presents a delightful haven. Among their range of baked pies, the Dutch Apple pie particularly stands out, making an indelible impression on our taste buds.

One commendable feature is its availability in two sizes. Whether you're hosting a family dinner or simply craving a personal treat, Publix has got you covered with both a larger shareable pie and a more intimate mini variant. At its heart, this Dutch Apple pie promises a medley of textures and flavors. Its crumbly topping juxtaposes beautifully with the buttery crust, encapsulating the apple filling that bursts with natural sweetness.

However, perfection is always an inch away. We found ourselves yearning for an intensified hint of cinnamon within the filling. While the existing flavor profile is delightful, a touch more cinnamon could elevate the overall taste, drawing out the warmth and richness inherent in a classic apple pie.

Additionally, a word to the wise: this pie can be somewhat temperamental. We've observed that the Dutch Apple pie, particularly its crumbly top, tends to edge towards over-browning or even burning. When selecting your pie in-store, it's worth investing a minute or two in inspecting the available options. A discerning eye might just spot one that's perfectly golden, devoid of any charred spots.

2. Carrot cake

When it comes to delightful treats from Publix's bakery, the carrot cake undoubtedly holds a special place. On our recent trip, we sampled the carrot cake cream cheese slice, but if you've had the pleasure of tasting the carrot bar cake, you'll understand our affinity for it. Both versions boast a mouthwatering cream cheese topping and filling that complement the rich flavors of the carrot cake itself. Admittedly, we love the carrot decoration adorning the carrot cake bar option, so if presentation is important to you, that should be your choice.

The frosting is an experience on its own: Perfectly tangy, and it provides that desired balance to the moist and flavorful cake. Another aspect we truly appreciate is how the cake's texture is impeccably soft without being overly dense. And for those who value authenticity in their desserts, the visible real carrot pieces within the cake are a testament to Publix's commitment to quality.

Diversity is another strength of this offering. Whether you're in the mood for a carrot cake-style mini cake sprinkled with nuts or envision a grand celebration with a decorative sheet cake, Publix is ready to cater to your needs. At the end of the day, while enjoying a slice solo might be tempting, the real joy of this carrot cake lies in sharing it. After all, when a dessert is this delicious, it's best savored in the company of loved ones.

1. Tiramisu

While many of us find solace in tart and moist carrot cake, the real pièce de résistance in our bakery journey is, without a doubt, tiramisu. Publix's version is a delightful combination of authentic ingredients and masterful crafting, and it stands as a testament to what traditional tiramisu is meant to be, but with the added bonus of accessibility at our local grocery store.

Generously portioned, this treat is more than enough for two dessert aficionados to savor, emerging as the crowning jewel at the end of any gastronomic adventure. It's easy to envision ending a candlelit Italian dinner with this dessert, the dim lights accentuating its layers while soft music plays in the background. And, considering the intricate steps involved in making tiramisu from scratch, having this artisanal quality option available for a quick pick-up is a godsend.

Every element of this tiramisu speaks volumes about its quality. The impeccable texture, with its alternating layers of velvety mascarpone and coffee-soaked ladyfingers, promises—and delivers—a heavenly experience. The palate is treated to a symphony of flavors, from the subtle bitterness of coffee to the luscious creaminess of cheese, rounded off with a dusting of cocoa. For those seeking to capture the magic of this dessert in its prime, a small suggestion: always glance at the packaging dates. Selecting the most recent preparation guarantees that you're getting a taste of tiramisu in its most pristine form, where every layer sings, and every bite is sheer bliss.

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  • Last Updated On
  • April 18, 2024

The World’s Most Inspiring Landmark Is Surprisingly This 146-Foot-Tall Publix Cake Tower In Florida

David Reeve

Join me on a journey to a Florida landmark that’s as sweet as it is inspiring.

It’s an icon that isn’t just a feast for the eyes but could very well be a feast in itself.

Located in the heart of Lakeland stands the 146-foot-tall Publix Cake Water Tower, a testament to such whimsy and wonder.

It’s not just a structure but a 146-foot-tall celebration of community, sweetness, and the kind of quirky charm that makes you think, “Only here. Only in Florida.”

publix cake water tower 1

Let’s slice into the story of this towering confection, shall we?

Sometimes, the most inspiring landmarks aren’t the ones we’re told to visit, but the ones we happen upon in our everyday adventures.

And in Lakeland , the towering tribute to baked goods just might take the cake as the most inspiring landmark of them all.

publix cake water tower 2

Baking up a bit of history, the Publix Cake Water Tower wasn’t always intended to be the icon it is today.

Originally, it was just your run-of-the-mill water storage facility.

But, as it turns out, a little creativity and a lot of paint can turn even the most utilitarian of structures into a local legend.

Standing tall since the 1980s, this behemoth bakery delight serves as a beacon for those with a sweet tooth and a sense of humor.

It’s like the Leaning Tower of Pisa if the Leaning Tower of Pisa were designed by a team of pastry chefs with a penchant for public utility.

publix cake water tower 3 1

It’s a towering testament to the power of imagination—and a love for baked goods.

Who knew a water tower could make you crave a slice of cake?

It’s the kind of quirky charm that gives a place character, making it a sweet spot for a family photo.

And let’s be honest, in a world where we can turn a water tank into a giant dessert, anything feels possible.

It’s like sprinkles on the landscape, isn’t it?

Just goes to show you don’t need to be a big city to whip up a big surprise.

publix cake water tower 4

Visitors to the area might do a double-take when they first see it.

“Is that a giant cake?” they’ll ask, their curiosity piqued.

And locals, with a knowing smile, will confirm that yes, indeed, it is a cake.

Or, at least, a water tower cleverly disguised as one.

publix cake water tower 5

Every detail of the tower is designed to delight.

From the “frosting” that seems to drip down its sides to the “sprinkles” that add a pop of color, it’s a sweet sight to behold.

At night, the tower is lit up, transforming it into a glowing beacon of joy.

It’s like a birthday candle that never blows out.

Related: Experience the Magical World of Dorothy at Florida’s Wizard of Oz Museum

Related: This Enchanted Florida Garden is Where Your Kids Will Want to Explore Every Magical Corner

Related: Meet the Most Eccentric Village in Florida that You’re Guaranteed to Fall in Love with

Admiring the tower is an experience in itself, but the story doesn’t end there.

This landmark is more than just a pretty face—it’s a symbol of the community it stands tall in.

Publix, the beloved supermarket chain that calls Lakeland home, is known for its commitment to customer service and community involvement.

The water tower, then, is a fitting homage to a company that has been filling Floridians’ fridges—and hearts—for decades.

publix cake water tower 6

Oh, Lakeland, you had me at “Cake Water Tower.”

It’s like the town is celebrating someone’s birthday every day, and everyone’s invited!

Exploring the area around the Publix Cake Water Tower offers a slice of local life.

The streets of Lakeland are lined with charming boutiques, cozy cafes, and, of course, a Publix store or two.

The city itself is a blend of historic charm and modern convenience, making it the perfect backdrop for such a unique landmark.

It’s this kind of place where you can’t help but feel at home, even if your own home is a thousand miles away.

publix cake water tower 7

And let’s not forget, the Publix stores here are so plentiful you’ll start thinking, “Maybe I should pick up a cake to match the tower?”

Because why not?

Lakeland is the kind of town where you come for the landmarks but stay for the heartwarming community vibe.

publix cake water tower 8

Should you find yourself feeling peckish after all that sightseeing, fear not.

Lakeland boasts an array of eateries that will satisfy any craving.

From down-home diners serving up classic comfort food to trendy bistros with farm-to-table fare, there’s something for every palate.

Taking a moment to enjoy the little things is what visiting the Publix Cake Water Tower is all about.

It’s a reminder to appreciate the whimsy in the world, to take pleasure in the unexpected, and to always save room for dessert.

publix cake water tower 9

Now, if you’re itching to see this sweet spectacle for yourself, remember that while the tower isn’t open for tours (it is a functioning water tower, after all), it makes for a fantastic photo op.

Snap a selfie with the colossal cake in the background, and you’re sure to be the envy of your dessert-loving friends.

Before you head out on your sugary expedition, be sure to check out the City of Lakeland’s website for any updates on the best viewing spots or local events that might be taking place.

Use this map to find your way to Florida’s sweetest landmark.

publix cake water tower 10 map

Where: 3260 New Tampa Hwy Building 6, Lakeland, FL 33815

It’s a piece of cake to get there, and the journey is just as enjoyable as the destination.

So, have you ever seen a landmark that made you smile as wide as the Publix Cake Water Tower does?

Share your stories of delightful discoveries. and let’s celebrate the joy of finding the extraordinary in the ordinary.

What’s your favorite quirky landmark?

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Mystical traditional arts given a spooky twist

Wednesday, 08 May 2024

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An actor in Hauntu’s ‘Seri Panggung Academy’ 'horror arts' experience, decked out in a Mak Yong costume. Photo: Hauntu

Malaysian traditional arts like Mak Yong, kuda kepang, and wayang kulit are steeped in mystery and superstition. Superdough, a local entertainment company, capitalises on Malaysians’ curiosity about these ancient practices.

Late last year, it launched its second Hauntu outlet at The Curve, Mutiara Damansara in Petaling Jaya, tapping into the fascination with haunted experiences.

Hauntu is set up as a fusion of immersive theatre and haunted attraction. It merges live performances, role-playing, and storytelling to immerse participants in a captivating mystery.

Throughout the experience, participants engage in tasks and interact with skilled actors to unravel the story’s secrets. What distinguishes Hauntu is its multiple endings, shaped by the decisions made by participants during the journey.

While the first Hauntu outlet at The LINC KL takes players back to the 1950s in an old haunted colonial-style hotel, the second outlet focuses on the dark side of Malaysian traditional arts.

At Hauntu The Curve, traditional Malaysian arts like wayang kulit, Mak Yong, and kuda kepang take centre stage in the experience. Photo: Hauntu

Set in the golden Sultanate era, participants step into the role of siblings searching for their long-lost mother, which leads them to the mysterious Seri Panggung Academy, where their mother was once a formidable dance student.

From there, you venture deeper into the academy and its lore, which draws inspiration from the traditions of kuda kepang and wayang kulit, as well as the allure of traditional Malay performances and attire, particularly the spellbinding beauty of Mak Yong ensembles.

Cultural heritage, with horror

How does Superdough craft a narrative that’s both entertaining and authentically Malaysian?

“The challenge is transforming familiar elements into horror,” explains Roshafiq Roslee, a senior producer at Superdough. His original pitch, the Seri Panggung Academy story, underwent six months of development to achieve this vision.

“I knew I wanted a premise set during the time of the ancient Malay kingdoms. I’m a fan of Malay epics, as both my parents were theatre practitioners, and I had a lot of exposure to these kinds of stories growing up,” he shares.

During the Hauntu experience, participants will learn traditional dance movements that are said to protect them against dark forces and evil spirits. Photo: Hauntu

Despite his background in acting and scriptwriting, Roshafiq sought guidance on cultural nuances.

“The horror is not coming from the traditional arts, but rather the characters and storyline. We wanted to make sure that we were respectful when it came to including Mak Yong and kuda kepang in the storyline,” he explains.

Superdough consulted with the traditional culture organisation Pusaka, receiving valuable input on protocol.

“While developing the Seri Panggung Academy experience, the Hauntu team reached out to us and asked if we could look through the script and provide comments and insights. It’s great that they took the initiative to approach us to ensure that their immersive experience does not misrepresent Malay cultural traditions in any way,” says Pauline Fan, Pusaka’s creative director.

“Pusaka is happy to collaborate with Hauntu in this way, and appreciate that they encourage their audiences to learn about and experience Malaysian cultural traditions in a different way,” she adds.

Supporting local artisans

To ensure authenticity, the team enlisted artisans from Pusaka to craft certain costume adornments for the actors, including the Mak Yong tanjak (traditional headgear) and lapik dada (chest cover), directly supporting traditional artisans in Kelantan.

“We prioritise local artisans for creating sets, props, and costumes over outsourcing internationally. However, locating them can be challenging since their work isn’t widely publicised,” explains Johnny Ong, Superdough’s co-founder overseeing operations and experience design.

In the 'Seri Panggung Academy' storyline, participants portray siblings on a quest to find their long-lost mother, a celebrated dancer from the academy. During the Hauntu experience, participants will learn traditional dance movements that are said to protect them against dark forces and evil spirits. Photo: Hauntu

“I discovered a Malaysian prop artist through a prominent Facebook group for prop artists worldwide, prompting me to reach out to him. This connection enabled us to tap into the local network of prop artists and collaborate with the right individuals,” he adds.

The company further bolsters the local performing arts sector by employing students and graduates in performing arts as actors.

“In Malaysia, there’s no shortage of talented actors, yet many struggle to find opportunities to showcase their skills. Platforms like Hauntu aim to provide them with a stage to express their talents,” says Ong.

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Tags / Keywords: Hauntu , Traditional arts , Mak Yong , Kuda Kepang , horror , entertainment , theatre

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