Tourism Management Tutorial

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Tourism Management - Introduction

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  • Tourism Mngmt - Motivation Factors
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  • Managing Tourism
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  • Developing Product
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  • Tourism Impacts, Trends, & Future
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Tourism has turned out to be an economic booster contributing to the economic development of many countries over the last few decades. People see holidays as a necessity, and not as luxury in the present scenario. Tourism calls for coordination and cooperation between travel agents, tour operators, and tourists. Tourism has a few major elements − destinations, attractions, sites, accommodation, and all ancillary services.

What is Tourism?

Tourism involves the activities of people travelling and staying in a place away from their home environment for leisure, business or other purposes.

Mathieson and Wall (1982) define tourism as follows −

"The temporary movement of people to destinations outside their usual places of work and residence, the activities undertaken during their stay in those destinations, and the facilities created to cater to their needs."

Tourism was mainly been traditional in its early form. With the evolution of cultures, economies, and knowledge, tourism took a different form called sustainable tourism with the aspect of well-planned tour, well-studied destination, and conservation of destination.

Factors that Motivate People to Travel

The most common reasons for the people to travel away from home are −

  • To spend holidays leisurely
  • To visit friends and relatives
  • To attend business and professional engagements
  • To get health treatment
  • To undertake religious pilgrimages
  • Any other personal motives

Traditional and Niche Tourism

The following table lists down a few points that differentiate traditional tourism from niche tourism −

What is Tourism Management?

It involves the management of multitude of activities such as studying tour destination, planning the tour, making travel arrangements and providing accommodation. It also involves marketing efforts to attract tourists to travel to particular destinations.

There is a subtle difference between just travelling and tourism.

Travelling is going from the place of residence or work to another distant or a neighboring place by any means of transport. Routine commutation can be termed as travelling.

Tourism is travelling with an objective. All tourism necessarily include travel but all travel does not necessarily include tourism. We can say, travelling is a subset of tourism.

One similarity between travel and tourism is, they both are temporary movements.

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Why Studying Tourism Management is More Important Than Ever

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Of all the industries affected by COVID-19, tourism has been one of the worst impacted. Although lockdown measures varied – and continue to vary – between countries, countless flights were cancelled and resorts and hotels were forced to close around the world. Emergency measures were often introduced at short notice, meaning that the tourism industry had little to no time to prepare for what was coming. The result was that even the most determined travelers faced serious barriers to enjoying a vacation in 2020, which has in turn been catastrophic for those who depend on tourism to survive.

As some degree of normalcy returns, attention naturally moves to the gradual revival of the tourism industry. However, opinions vary on the best way forward. While there are undoubtedly those who wish to return to “business as usual” as quickly as possible, others believe that COVID-19 was an unwanted yet much-needed check to generally unsustainable travel behaviors. This interesting time of potential change for the industry presents those who choose to study tourism management with the unusual opportunity to redefine tourism for our modern times . Given the number of livelihoods dependent on the recovery of the travel industry, it’s arguably never been more important to study tourism management.

Rebuilding Economies on a New Foundation

The revival of the tourism industry will not be uniform. Instead, it will be shaped by each country’s reliance on income from tourists, or by the need to protect its economy and other industries by limiting the entrance of foreign visitors. The tourism industry will have to work with different types of government intervention in either scenario, and so those who have studied tourism management could take on an important role in navigating these new limits and opportunities .

Countries who depend on tourism for more than 10% of their gross domestic product have faced a dire economic situation in the wake of the pandemic. Many are islands which have consistently attracted tourists for the same reason that their economies are now suffering: they offer idyllic landscapes unspoiled by the bustle and pollution of other industrial activities. The vast majority of these countries belong to the developing world, where luxury resorts employ locals with a vastly different lifestyle to that of their customers. For people who live in these countries, the recovery of the tourist industry is fundamental to their survival. Those who study tourism will be uniquely placed to support much-needed economic development in these areas.

As a result of the risks and restrictions associated with COVID-19, there is set to be a huge focus on domestic tourism as a means to rebuild economies. While some countries – such as the USA and France – already have a thriving domestic tourism economy, this will be a new area of development for many. Those in the tourist industry will have to research, experiment and invest in order to attract new clients who would not have previously considered a vacation in their own home country; an academic background in tourism management will be invaluable during this process.

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Changing Attitudes to Travel

Although hardened travelers may seem relatively undaunted by COVID-19, the pandemic is predicted to change the travel habits of many. At this early stage it’s difficult to predict what these changes might look like. However, it follows that certain demographics are more likely to pull back on international travel based on their increased vulnerability to the virus. Since COVID-19 resulted in job losses across a range of industries, it can also be deduced that the amount of disposable income people are able to dedicate to travel will be reduced in many cases. For different branches of travel and tourism to adequately respond to these changes in customer base and need, strong tourism management skills will be required. Which makes it an especially relevant field of study at the moment.

Some commentary has warned that the COVID-19 pandemic is a mere preview of the global panic the world will increasingly experience as a result of climate change. So it can be hoped that living through COVID-19 may act as a catalyst for previously disinterested parties to take action on environmental issues. Of course, unnecessary international travel was already heavily criticized by activists pre-pandemic, but it is likely this message will become more popular in its aftermath. If so, sustainable travel will become a site of renewed and energetic interest. Again, students of tourism management could make a huge difference – not just to the future of travel, but to the future of the planet.

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The Ongoing Importance of Tourism

Despite current concerns, people all over the world continue to have a cultural curiosity that drives them to travel. It’s difficult to imagine a world in which this is not true, or in which our current level of globalization is reversed. It should be remembered that travel, although often considered a luxury for the few, has a positive impact beyond personal benefit. The travel and tourism industry ensures the ongoing promotion and preservation of cultural heritage, and supports the economic survival of otherwise under-resourced communities . Perhaps most importantly at a time of international crisis, it enables people of different backgrounds to develop a human solidarity that transcends borders.

In terms of scale and depth of impact, there are very few events in modern history that can be compared to this pandemic. Although affected to varying degrees, people around the world have been united to some extent by their shared experience of COVID-19. What is certain is that, when it’s safe to do so, they will want to connect. They will want to explore beyond the homes they’ve been confined to. What this will look like in a post-pandemic world depends greatly on the creativity and specialist knowledge of tourism professionals. That’s why it’s more important than ever to study tourism management.

Take Your Love of Travel to the Next Level at EU Business School  

If you’d like to know more about working in this fascinating sector,  EU Business School  is the perfect place to learn how to disrupt the travel and tourism industry. You can study Leisure and Tourism Management as a  bachelor’s  or  MBA i n a fully international environment, allowing you to simultaneously build valuable cultural and communication soft skills by collaborating with fellow students from all over the world. These programs are available on our Barcelona , Geneva , Montreux , and Munich campuses.  

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What to Know About Hospitality and Tourism Management Degree Programs

Hospitality management degrees are designed to train future leaders in the hospitality industry.

How to Study Hospitality Management

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Running a company in any segment of the hospitality industry requires not only financial and marketing prowess, but also an understanding of how to create an inviting environment for guests.

The art and science of hosting strangers is an essential skill for people working in many kinds of businesses, including airlines, casinos, cruise ships, festivals, hotels and restaurants.

Running a company in any segment of the hospitality industry requires not only financial and marketing prowess, but also an understanding of how to create an inviting environment for guests. Cultivating that marketable skill set is the goal of associate, bachelor's and graduate programs in hospitality management.

What a Hospitality Management Degree Is and What Classes It Requires

The goal of any course of study in hospitality management is to train people to create and maintain spaces where others will immediately feel at home.

“Understanding how to take care of the customer is a foundational aspect of the hospitality discipline,” Angela Ramsey, senior director of communication at the University of Nevada—Las Vegas William F. Harrah College of Hospitality, explained in an email.

Hospitality management degrees are, foremost, degrees in business, says Michael Sabitoni, chair of the food and beverage management department and the international travel and tourism studies department at Johnson & Wales University in Rhode Island. They include classes in accounting, finance, human resources, law and technology, he says.

However, unlike a general business degree, a hospitality degree typically includes specialized coursework focusing on the hospitality industry, such as classes on food service business operations, event management principles, and hotel and resort leadership, Sabitoni says. An overview class about tourism is also typically included in hospitality management programs, and industry internships are often mandatory, he adds.

Many hospitality degree programs require students to participate in experiential learning by helping to operate a student-run hotel or restaurant. They may also contain classes on:

  • Eco-tourism or sustainable travel
  • Global tourism and special considerations involved with international trips
  • Customer service protocols
  • Assessing the quality of guest experiences
  • Specific types of hospitality establishments, such as country clubs, golf courses, resorts, stadiums, timeshares or theme parks
  • Nuances involved in planning certain kinds of events, such as conventions or weddings
  • Concerns that face certain demographics of customers, including women and people of color
  • Various types of tourism, including business trips and visits to cultural destinations or historical sites

Top Undergraduate Schools With Hospitality Management Majors

Many U.S. colleges and universities allow undergraduates to major in hospitality management, including multiple nationally renowned academic institutions. Cornell University of New York, an Ivy League college, has a school devoted to hospitality.

Exceptional hospitality programs are often based in major metropolitan areas that attract significant tourism. For example, New York University and Boston University in Massachusetts offer a hospitality management degree.

How to Know if a Hospitality Management Degree Is Right for You

An interest in the food and beverage sector, a love for travel or an interest in entertaining people may lead someone to consider pursuing a degree in hospitality management. But prospective students should be aware that the hospitality sector has leadership roles for people with all kinds of interests and personalities.

Though some managerial positions in the hospitality industry are customer-facing jobs that require significant people skills, there are also back-of-the-house managerial jobs that concentrate on logistics, Sabitoni says.

Significant cultural awareness and strong communication abilities are essential in hospitality. Foreign language skills are also valuable but not mandatory, Sabitoni says.

What You Can Do With a Hospitality Management Degree

Hospitality programs are designed to train future leaders in the sector.

“It can include anything within the hospitality vertical, from hotel investment companies to real estate firms to our big brands which are the Marriotts, the Hiltons, the Four Seasons, to data analytics companies to Googles to Amazons,” says Kate Walsh, dean of the Peter and Stephanie Nolan School of Hotel Administration at Cornell. “Anything that touches hospitality as a part of their business product is something where our students get involved.”

Real estate investment firms often invest in hotel buildings, so people with degrees in hospitality management sometimes find jobs in the real estate sector, Walsh says. Alumni of hospitality management programs sometimes become management consultants who concentrate on assisting companies in the hospitality industry, she adds.

Executive and director roles in the industry typically require at least a bachelor's degree. Many high-level leadership positions at U.S. hospitality firms pay annual salaries above $70,000, according to an article published by Monster.com, a job website.

In 2020, graduates of Cornell's Nolan School had an average base salary of slightly over $69,000 and an average bonus of nearly $15,000, according to the school's employment report .

Considerations for Potential Hospitality Students

Aspiring hospitality managers should be aware of trends that may affect them when they enter the industry, experts say.

This sector has severe labor shortages at hotels and restaurants, many of which laid off workers due to pandemic-related safety measures and now have struggled to replace those workers even after raising wages.

Because of these staffing concerns, many hospitality companies have introduced initiatives to recruit and retain talented staff, improve working conditions, increase job satisfaction and reduce employee turnover, Walsh says.

When comparing hospitality programs, prospective students should investigate whether those programs include experiential learning opportunities, experts say, noting that hands-on projects are one of the best ways to gain hospitality skills. It’s also optimal if hospitality schools offer courses on design, which can inform aesthetic choices about how a hospitality venue looks, according to experts.

“I think the industry needs innovative thinkers," Walsh says. "They need people who think big culturally, who are comfortable with different modes of work, so it’s a great time to join the industry. The industry is trying to be extremely intentional in providing compelling career paths.”

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Scope and future of tourism management

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Tourism is considered to be an important aspect of economic growth and the development of a nation. According to the  United Nations World Tourism Organization (UNWTO) , global tourism is expected to reach 1.6 billion (in terms of international arrivals) by the year 2020. Tourism management is generally considered a bright and potential employment sector as it offers a wide variety of career opportunities in both the private and public sector. This article covers the details of tourism management courses and the prospective job opportunities that it can offer you.

What are the different types of tourism?

Tourism is an evolving industry that provides tourists with various experiences that help promote the country, region, or whatever type of destination they are travelling to. There are many different kinds of tourism, and each one caters to a different set of interests. Here are the three main types of tourism:

Domestic Tourism: Domestic tourism refers to travel within your own country. It entails traveling to various regions, cities, or towns within the same country for business, pleasure, or other purposes. Domestic tourism is important for the growth of the tourism business in a country because it helps the economy and encourages other people enthusiastic about promoting local tourism.

Inbound Tourism: Inbound tourism refers to tourism by foreign visitors to a destination country. It involves international travel for pleasure, commerce, or other reasons. People who want to explore new cultures, experience various lifestyles, and visit historical and natural landmarks frequently engage in inbound tourism. Inbound tourism is essential to the growth of a country’s tourism industry because it contributes to the economy and helps promote the country as a travel destination.

Outbound Tourism: Outbound tourism refers to the practice of individuals traveling outside of their country of residence for tourism, business, or other purposes. Outbound tourism plays an essential role to the development of a country’s tourism industry because it adds significantly to the economy and promotes international travel.

What is tourism management?

Tourism management is a multidisciplinary field that includes all activities related to the tourism and hospitality industries. It prepares candidates with the experience and training required to hold managerial positions in food, accommodation and tourism industry. The three major areas of tourism management are:

  • Business administration (finance, human resources and marketing activities);
  • Management theories and principles;
  • Tourism industry (travel accommodation, environmental factors and tourism organizations)

Tourism management implements marketing efforts in attracting tourists to travel to particular destinations. This involves the management of a variety of activities such as:

  • Studying tour destination;
  • Planning the tour;
  • Making travel arrangements;
  • Providing accommodation.

Who is eligible for a tourism management course?

  • You should obtain an Ontario Secondary School Diploma certificate or equivalent;
  • Your age should be 18 years or older;
  • You should gain a minimum IELTS score of 5.5 (or its equivalent for non-native English speakers).

What is the course structure of tourism management?

  • Front Office Operations – this includes an introduction about the systems and procedures required for Front Desk Office Operations. It helps students develop skills related to reception procedures.
  • Customer Service – this module elaborates on the importance of effective communication skills while dealing with customers. It provides students with a better understanding of customer relations and services.
  • Food and Beverage Management – focuses on the operations related to food and beverage management. It includes the following topics:
  • Food and beverage operations;
  • Standard product costs and pricing strategies;
  • Productions;
  • Controlling;
  • Facility design, layout and equipment.
  • Hospitality Accounting – this module can help a student enhance their decision making process in the field of management. It provides an in-depth knowledge about the processes and practices of hotel business.
  • Human Resource Management  – this module is structured to train students to build a strategic and coherent approach to their organizations assets. Students get an opportunity to learn about effective business practices of the hospitality industry.

Other modules covered by a tourism management course are as follows:

  • Introduction to Hospitality and Tourism;
  • Housekeeping;
  • Food and Beverage Operations;
  • Food Sanitation, Safety and Health;
  • Organizational Behavior in the Hospitality Industry;
  • Facilities and Maintenance Management;
  • Marketing in Hospitality and Tourism;
  • Meetings, Incentives, Conferences and Events;
  • Issues in the Hospitality and Tourism Industry;
  • Resort Management;
  • Niche and Specialty Management.

How long is a tourism management course and how much does it cost?

The tourism management course is a full-time program lasting two years. It consists of 48 weeks of in-class academic sessions. The total length of the course exceeds up to 78 weeks, including scheduled breaks. The total course fee of the tourism management program is CAD 19,000.

What is the career scope of the tourism Industry?

Tour Manager (Average annual salary:  $49,150 )  – they must possess language skills and knowledge about weather, customs and tourist attractions. Their main role is to ensure that the tour goes smoothly and tourists get to enjoy themselves during their holiday. Tour managers should have networking and customer service skills as well as a good grasp of the following subjects:

  • Archaeology;
  • Modern languages;
  • Travel, tourism and leisure studies.

Let’s look at some of the responsibilities of a tour manager:

  • Accompanying native and foreign groups travelling by bus, planes, boats and trains;
  • Welcoming holidaymakers at the starting point and explaining travel arrangements (food, culture, itineraries and destinations) and stop-over points in detail;
  • Resolving logistic issues and coordinating travel arrangements;
  • Checking tickets or other relevant documents, as well as attending to special requirements such as seat allocations, passport or immigration issues;
  • Making accommodation bookings on proposed dates and ensuring that the accommodation is satisfactory;
  • Dealing with emergencies and responding to questions from tourists.

The career scope of the tourism industry does not only cover tours and other forms of travel; it also expands to the hospitality sector. Here’s an example of what a career as a Hotel Manager in Canada would look like:

Hotel Manager (Average annual salary:  $42,967 )  – their function is to manage hotel employees and day-to-day operations of a hotel. This may include front-of-house reception, food and beverage operations, budgeting and financial management. They are expected to have an understanding of hotel management practices and relevant laws and guidelines. They execute the following tasks:

  • Analysing and interpreting financial information;
  • Implementing effective marketing strategies to promote the hotel’s services;
  • Monitoring sales and profits;
  • Supervising maintenance, supplies, renovations and furnishings;
  • Dealing with suppliers, travel agencies and event planners;
  • Inspecting services and property regularly by enforcing strict compliance with health and safety standards.

The scope of tourism is so diverse that you can also explore opportunities in properties and real estate! A career as a Property Manager would look like the following:

Property Manager (Average annual salary:  $56,702 )  – property managers are assigned to work at a resort location to oversee the operations of a facility or assets. They are generally hired by property owners and real estate investors who are unable to manage their properties themselves. Commercial properties run by property managers include apartment complexes, retail malls and business offices. The basic responsibilities of a property manager are:

  • Building an effective rental program;
  • Providing customer services;
  • Establishing positive relationships with long-term clients;
  • Dealing with renovations;
  • Coordinating group visits;
  • Managing association-related business;
  • Supervising and coordinating building maintenance;
  • Resolving tenant concerns and complaints;
  • Advertising, demonstrating and leasing vacant units;
  • Collecting and depositing rent;
  • Communicating with and sending updates to the property owner on the status of the property.

If you enjoy experiencing cultural exchanges, then you should opt for a tourism management career. Toronto School of Management (TSoM) offers an  Advanced Diploma in Hospitality and Tourism Management course  to help students enter the hospitality and tourism sector. This course can help you learn how to develop strategic plans for tourism and understand the needs of the target customers.

  • What are some of the challenges facing the tourism industry? The tourism sector encounters various obstacles, including the effects of climate change, over-tourism in specific locations, geopolitical instability, evolving travel behaviours, and the emergence of accommodation alternatives.
  • What are some of the opportunities for growth in the tourism industry? Despite the obstacles confronting the tourism industry, there are also numerous growth opportunities in this sector. These include the rise of responsible and sustainable tourism, the expansion of the digital economy, and potential for growth in niche markets such as adventure tourism, health and wellness tourism, and cultural tourism.
  • How can individuals interested in pursuing a career in tourism management prepare for the future of the industry? Individuals pursuing a career in tourism management can prepare for a stable career by getting quality education in business management, marketing, and finance. It would also help you to have a solid grasp of the tourism industry, including its trends, challenges, and opportunities.

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What Is Tourism Managment

Published: December 12, 2023

Modified: December 28, 2023

by Ashil Brookshire

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Introduction

Tourism is a flourishing industry that encompasses travel, accommodations, attractions, and activities for leisure, business, or educational purposes. As travel becomes more accessible and people’s desire to explore new places increases, the importance of effective tourism management becomes paramount. Tourism management plays a vital role in ensuring the smooth operation, sustainability, and profitability of tourism destinations and businesses.

Tourism management involves overseeing and coordinating various aspects of the tourism industry, including marketing, planning, development, operations, and customer service. It aims to provide a positive and enriching experience for tourists, while also benefiting the local communities and preserving the environment.

In this article, we will delve into the definition of tourism management, discuss its importance, explore the key elements and functions within tourism management, and highlight the challenges and emerging trends in the field.

By understanding the intricacies of tourism management, professionals in the industry can develop effective strategies to attract tourists, optimize the visitor experience, and contribute to the overall growth and sustainability of the tourism sector.

Definition of Tourism Management

Tourism management refers to the practice of planning, organizing, and coordinating all the activities and resources involved in the operation of tourism destinations, businesses, and services. It encompasses a wide range of responsibilities, including marketing, budgeting, development, operations, and customer service, with the ultimate goal of ensuring a positive and fulfilling experience for tourists.

Effective tourism management involves a comprehensive understanding of customer preferences, market trends, and destination dynamics. It requires a strategic approach to attract tourists, create memorable experiences, and maximize the economic and social benefits for the local communities. A successful tourism management plan takes into account factors such as infrastructure, transportation, accommodation, attractions, and local resources.

Tourism managers play a crucial role in coordinating the various stakeholders involved in the tourism industry, including government agencies, tourism boards, hospitality establishments, transportation companies, tour operators, and local communities. They work towards developing and implementing strategies that align with the objectives of all parties and ensure the sustainability of tourism destinations.

Furthermore, tourism management involves maintaining a delicate balance between preserving the natural and cultural heritage of a destination and providing quality experiences for tourists. It encompasses initiatives for environmental conservation, responsible tourism practices, and community engagement. By implementing sustainable measures, tourism managers can create long-term benefits and mitigate any negative impacts of tourism on the environment and local communities.

Ultimately, the goal of tourism management is to create a harmonious relationship between tourists, the destination, and the local community. By carefully examining and managing all aspects of the tourism experience, tourism managers strive to meet the demands of the modern traveler, while simultaneously promoting the social, economic, and environmental sustainability of the destination.

Importance of Tourism Management

The importance of effective tourism management cannot be overstated. It plays a crucial role in the sustainable development and success of tourism destinations and businesses. Here are several key reasons why tourism management is essential:

  • Economic Impact: Tourism is a significant source of revenue and job creation worldwide. Tourism management helps maximize the economic benefits by attracting tourists, promoting local businesses, and ensuring the efficient utilization of resources. It stimulates economic growth, enhances employment opportunities, and generates income for the local community.
  • Sustainable Development: By implementing sustainable tourism practices, tourism management aims to minimize negative impacts on the environment and culture of the destination. It fosters responsible tourism, encourages conservation efforts, and promotes the well-being of local communities. This ensures the long-term viability and preservation of the destination for future generations.
  • Enhanced Visitor Experience: Tourism management focuses on providing exceptional experiences for tourists. It involves careful planning and coordination of attractions, accommodations, transportation, and activities to meet the needs and preferences of different types of travelers. By creating memorable and enjoyable experiences, tourism management fosters positive word-of-mouth recommendations and repeat visits.
  • Destination Promotion: Effective tourism management plays a crucial role in destination promotion. It involves strategic marketing initiatives, digital campaigns, and partnerships to attract tourists from different regions. By showcasing the unique offerings of a destination, tourism management helps create a positive image and differentiate it from competitors in the global tourism market.
  • Community Engagement: Tourism management actively engages with local communities to ensure their involvement and support in tourism activities. By promoting community participation, respect for local customs and traditions, and equitable distribution of benefits, tourism management fosters a positive relationship between tourists and the local community.

In summary, tourism management is vital for driving economic growth, environmental sustainability, and cultural preservation. It strives to enhance the visitor experience, promote responsible tourism practices, and foster positive relationships between tourists, the destination, and local communities. By prioritizing effective tourism management, destinations can thrive and maximize the benefits of tourism while mitigating potential negative impacts.

Elements of Tourism Management

Tourism management involves various elements that are essential for the successful operation and development of tourism destinations and businesses. These elements encompass the key components that contribute to the overall tourism experience. Here are the main elements of tourism management:

  • Marketing and Promotion: This element focuses on creating awareness and attracting tourists to a destination or business. It involves market research, branding, advertising, digital marketing, public relations, and partnerships to effectively communicate the unique selling points of the destination or business.
  • Planning and Development: This element involves strategic planning for the sustainable development of tourism destinations. It includes market analysis, infrastructure development, zoning regulations, carrying capacity assessment, and collaboration with stakeholders to ensure the optimal use of resources and development of tourism facilities.
  • Operations and Logistics: This element deals with the day-to-day operations and logistical aspects of tourism businesses and destinations. It includes managing accommodations, transportation, attractions, tour operations, customer service, and ensuring smooth operations and seamless experiences for tourists.
  • Customer Service and Experience: This element focuses on providing excellent customer service and creating memorable experiences for tourists. It includes training staff, implementing quality assurance measures, addressing customer feedback, and continuously improving the visitor experience to exceed customer expectations.
  • Sustainability and Responsible Tourism: This element emphasizes the importance of preserving the natural and cultural heritage of a destination and promoting responsible tourism practices. It involves implementing sustainable measures, minimizing negative impacts of tourism, supporting local communities, and engaging in environmental conservation efforts.
  • Economic Management: This element focuses on the financial aspect of tourism management. It involves budgeting, revenue management, pricing strategies, cost control, and financial analysis to ensure profitability and economic sustainability for tourism businesses and destinations.
  • Partnerships and Collaboration: This element highlights the significance of collaboration with various stakeholders in the tourism industry. It includes establishing partnerships with government entities, tourism boards, local communities, businesses, and industry associations to foster cooperation, share resources, and work towards common goals.

By addressing and integrating these elements effectively, tourism management can create a well-rounded and holistic approach to the overall management and success of tourism destinations and businesses. It ensures a memorable and sustainable tourism experience for both tourists and the local community.

Functions of Tourism Management

Tourism management involves a range of functions that are essential for the efficient and effective operation of tourism destinations and businesses. These functions contribute to the overall success of the tourism industry and play a vital role in providing a positive experience for tourists. Here are the main functions of tourism management:

  • Strategic Planning: This function involves setting goals, formulating strategies, and developing plans to achieve the desired outcomes. It includes analyzing market trends, identifying target markets, and determining the positioning and competitive advantage of the destination or business.
  • Market Research: Market research is crucial for understanding customer preferences, market trends, and demand patterns. This function involves conducting surveys, collecting data, and analyzing market insights to develop marketing strategies, identify target audiences, and tailor tourism offerings accordingly.
  • Product Development: This function focuses on creating tourism products and experiences that meet the needs and expectations of tourists. It involves identifying unique selling points, designing packages and itineraries, collaborating with local attractions and service providers, and ensuring product innovation to enhance the tourism experience.
  • Marketing and Promotion: This function entails creating awareness, attracting tourists, and promoting tourism offerings. It includes advertising, digital marketing, public relations, social media management, content creation, and developing partnerships to effectively reach and engage with target audiences.
  • Operations Management: This function deals with the day-to-day operations of tourism businesses and destinations. It includes managing accommodations, transportation, attractions, and activities, as well as ensuring efficient logistics and providing quality customer service to enhance the overall visitor experience.
  • Financial Management: Financial management is crucial for the economic sustainability of tourism businesses and destinations. This function involves budgeting, revenue management, pricing strategies, cost control, and financial analysis to ensure profitability and optimize resource allocation.
  • Sustainability and Responsible Tourism: This function focuses on environmental conservation, community engagement, and responsible tourism practices. It involves implementing sustainable measures, promoting cultural preservation, supporting local communities, and ensuring the long-term viability of tourism destinations.
  • Customer Relationship Management: This function emphasizes building and maintaining strong relationships with customers. It includes managing customer inquiries, addressing feedback and complaints, providing personalized experiences, and fostering customer loyalty through effective communication and relationship building initiatives.
  • Partnerships and Collaboration: Collaboration is crucial for the success of tourism management. This function involves establishing partnerships with government entities, tourism boards, local communities, businesses, and industry associations to collaborate, share resources, and work towards common goals for the development and growth of the tourism industry.

By fulfilling these functions, tourism management ensures the seamless operation, sustainable development, and memorable experiences for both tourists and the local community. It is a multifaceted discipline that requires a comprehensive approach to meet the ever-evolving demands of the tourism industry.

Challenges in Tourism Management

Tourism management faces various challenges that can impact the sustainability and success of tourism destinations and businesses. These challenges arise from both internal and external factors and require proactive strategies to overcome. Here are some common challenges in tourism management:

  • Seasonality: Seasonality refers to the fluctuation in tourism demand based on the time of year. Many destinations experience peak tourist seasons followed by periods of low or off-peak seasons. Managing seasonality can be a challenge, as it requires finding ways to attract tourists during off-peak times and optimizing resources to accommodate peak season demands.
  • Overtourism: Overtourism occurs when the number of tourists exceeds the carrying capacity of a destination, resulting in overcrowding, infrastructure strain, and negative environmental and sociocultural impacts. Managing overtourism involves implementing measures to distribute tourism flows, regulate visitor numbers, and promote sustainable tourism practices.
  • Sustainability: Ensuring sustainable tourism is a challenge faced by tourism management. This involves balancing the economic, social, and environmental aspects of tourism to minimize negative impacts and maximize long-term benefits. It requires implementing sustainable practices, promoting responsible tourism, and engaging local communities in decision-making processes.
  • Competition: The tourism industry is highly competitive, with destinations and businesses vying for the attention of tourists. Managing competition requires differentiating the destination or business through unique offerings, effective marketing strategies, and continuous innovation to attract and retain visitors.
  • Changing Consumer Behavior: Consumer behavior and travel preferences are constantly evolving. Tourism management needs to adapt to these changes by understanding emerging trends, catering to different market segments, and providing personalized experiences. This requires staying updated with technology advancements, digital marketing strategies, and consumer insights.
  • Economic Volatility: Tourism can be impacted by economic factors such as recessions, exchange rate fluctuations, and political instability. These factors can influence travel decisions, tourist spending, and business operations. Tourism management needs to develop strategies to mitigate the effects of economic volatility and attract tourists during challenging times.
  • Infrastructure and Resource Management: Adequate and well-maintained infrastructure is crucial for the smooth operation of tourism. However, managing limited resources, ensuring sustainability, and maintaining infrastructure can be challenging. Tourism management needs to prioritize infrastructure development, enhance resource management, and strike a balance between tourist needs and environmental conservation.
  • Technology Disruptions: Rapid advancements in technology impact the tourism industry. Online platforms, social media, and mobile applications have changed the way tourists research, book, and experience travel. Tourism management needs to leverage technology to enhance marketing, distribution channels, customer service, and overall tourism experiences.
  • Crisis Management: Tourism destinations are susceptible to natural disasters, political unrest, health crises, and other unforeseen events. Crisis management is crucial in ensuring safety, communication, and recovery. Tourism management should have contingency plans, crisis communication strategies, and cooperation with authorities to effectively manage crises.

Overcoming these challenges requires proactive and strategic approaches in tourism management. By addressing these issues, tourism destinations and businesses can thrive, deliver exceptional visitor experiences, and contribute to the sustainable development of the tourism industry.

Emerging Trends in Tourism Management

Tourism management is constantly evolving to adapt to changing market dynamics, consumer preferences, and technological advancements. Here are some emerging trends in tourism management that are shaping the future of the industry:

  • Sustainable Tourism: The increasing emphasis on sustainability has led to a rise in sustainable tourism practices. Travelers are seeking eco-friendly and socially responsible experiences. Tourism management is embracing sustainable initiatives such as reducing carbon emissions, promoting local sourcing, and supporting community development.
  • Authentic Experiences: Tourists are increasingly looking for unique and authentic experiences that provide a deeper connection with the destination and its culture. Tourism management is focusing on curating immersive activities, cultural interactions, and off-the-beaten-path experiences to meet these demands.
  • Technology Integration: Technology continues to revolutionize the tourism industry. Tourism management is leveraging technologies like virtual reality, augmented reality, and artificial intelligence to enhance the booking process, improve customer service, and create engaging marketing campaigns.
  • Personalization: Personalization is gaining prominence as tourists seek customized experiences tailored to their preferences. Tourism management is utilizing data analytics and customer relationship management tools to segment markets, target specific demographics, and deliver personalized recommendations and offers to travelers.
  • Wellness and Health Tourism: Wellness and health tourism have witnessed significant growth. As people prioritize their well-being, tourism management is incorporating wellness activities, spa treatments, yoga retreats, and healthy dining options into destination offerings.
  • Community Engagement: Tourism management is recognizing the importance of involving local communities in tourism development. Engaging with local residents, empowering them economically, and showcasing their culture and traditions contribute to sustainable destination management.
  • Multi-Generational Travel: With families traveling together, tourism management is focusing on catering to the diverse needs of multi-generational travelers. Destinations are offering a variety of activities and accommodations suitable for different age groups and interests.
  • Sharing Economy: The sharing economy has disrupted the traditional tourism industry. Tourism management is adapting by collaborating with sharing economy platforms, integrating home-sharing options, and exploring new business models to meet the evolving demands of travelers.
  • Destination Marketing through Influencers: Influencer marketing has become a powerful tool in tourism management. Collaborating with social media influencers to create authentic content and promote destinations has become an effective way to reach and engage with target audiences.
  • Accessible Tourism: The focus on inclusivity and accessibility has led to the growth of accessible tourism. Tourism management is ensuring that destinations, accommodations, and attractions are accessible to people with disabilities, providing equal opportunities for all travelers.

These emerging trends are reshaping the tourism industry and presenting new opportunities and challenges for tourism management. By embracing these trends, tourism destinations and businesses can stay competitive, attract a wider range of visitors, and deliver exceptional experiences in the ever-changing landscape of travel and tourism.

Tourism management plays a crucial role in the successful operation, development, and sustainability of tourism destinations and businesses. It encompasses various elements and functions that aim to create exceptional experiences for tourists while considering the economic, environmental, and social impacts of tourism.

Throughout this article, we have explored the definition of tourism management, its importance, key elements, functions, challenges, and emerging trends. It is evident that effective tourism management is essential for driving economic growth, preserving natural and cultural heritage, promoting responsible tourism practices, and enhancing the overall visitor experience.

However, tourism management also faces challenges such as seasonality, overtourism, sustainability, competition, and changing consumer behavior. These challenges require proactive strategies and innovative approaches to ensure the long-term success and development of tourism destinations.

At the same time, emerging trends in tourism management, including sustainable tourism, personalization, technology integration, and wellness tourism, present new opportunities for growth and innovation within the industry.

In conclusion, tourism management is a dynamic and evolving field that plays a vital role in shaping the tourism industry. By effectively managing tourism destinations and businesses, tourism managers can create positive synergies between tourists, the destination, and local communities, fostering economic growth, environmental preservation, and cultural enrichment.

With the constantly evolving landscape of travel, it is imperative for tourism managers to stay updated with the latest trends, embrace sustainable practices, leverage technology, and engage with diverse stakeholders. By doing so, tourism management can contribute to the growth and sustainability of the tourism industry, creating unforgettable experiences for travelers while fostering a positive and responsible approach towards tourism.

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Tourism Teacher

21 reasons why tourism is important – the importance of tourism

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Tourism is important, more important than most people realise in fact!

The importance of tourism is demonstrated throughout the world. From the economic advantages that tourism brings to host communities to the enjoyment that tourism brings to the tourists themselves, there is no disputing the value of this industry.

The importance of tourism can be viewed from two perspectives: the tourism industry and the tourist. In this article I will explain how both the industry and the tourist benefit from the tourism industry and why it is so important on a global scale.

What is the importance of tourism?

Enhanced quality of life, ability to broaden way of thinking, educational value, ability to ‘escape’, rest and relaxation, enhanced wellbeing, who are tourism industry stakeholders, foreign exchange earnings, contribution to government revenues, employment generation, contribution to local economies, overall economy boost, preserving local culture, strengthening communities, provision of social services, commercialisation of culture and art, revitalisation of culture and art, preservation of heritage, empowering communities, protecting nature, the importance of tourism: political gains, why tourism is important: to conclude, the importance of tourism: further reading.

When many people think about the tourism industry they visualise only the front-line workers- the Holiday Representative, the Waiter, the Diving Instructor. But in reality, the tourism industry stretches much, much further than this.

As demonstrated in the infographic below, tourism is important in many different ways. The tourism industry is closely interconnected with a number of global industries and sectors ranging from trade to ecological conservation.

The Importance of tourism

Why tourism is important to the tourist

When we discuss the importance of tourism it is often somewhat one-sided, taking into consideration predominantly those working in the industry and their connections.

However, the tourist is just as important, as without them there would be no tourism!

Below are just a few examples of the importance of tourism to the tourist:

Why tourism is important. Importance of tourism.

Taking a holiday can greatly benefit a person’s quality of life. While different people have very different ideas of what makes a good holiday (there are more than 150 types of tourism after all!), a holiday does have the potential to enhance quality of life.

Travel is known to help broaden a person’s way of thinking. Travel introduces you to new experiences, new cultures and new ways of life.

Many people claim thatchy ‘find themselves’ while travelling.

One reason why tourism is important is education.The importance of tourism can be attributed to the educational value that it provides. Travellers and tourists can learn many things while undertaking a tourist experience, from tasting authentic local dishes to learning about the exotic animals that they may encounter.

Tourism provides the opportunity for escapism. Escapism can be good for the mind. It can help you to relax, which in turn often helps you to be more productive in the workplace and in every day life.

This is another way that the importance of tourism is demonstrated.

Rest and relaxation is very important. Taking time out for yourself helps you to be a happier, healthier person.

Having the opportunity for rest and relaxation in turn helps to enhance wellbeing.

Why tourism is important to stakeholders

There are many reasons why tourism is important to the people involved. There are many people who work either directly or indirectly with the tourism industry and who are therefore described as stakeholders. You can read more about tourism stakeholders and why they are important in this post- Stakeholders in tourism: Who are they and why do they matter?

Stakeholders in tourism

The benefits of tourism are largely related to said stakeholders in some way or another. Below are some examples of how stakeholders benefit from tourism, organised by economic, social, environmental and political gains; demonstrating the importance of tourism.

The importance of tourism: Economic gains

Perhaps the most cited reason in reference to the importance of tourism is its economic value. Tourism can help economies to bring in money in a number of different ways. Below I have provided some examples of the positive economic impacts of tourism .

The importance of tourism is demonstrated through foreign exchange earnings. 

Tourism expenditures generate income to the host economy. The money that the country makes from tourism can then be reinvested in the economy. How a destination manages their finances differs around the world; some destinations may spend this money on growing their tourism industry further, some may spend this money on public services such as education or healthcare and some destinations suffer extreme corruption so nobody really knows where the money ends up! 

Some currencies are worth more than others and so some countries will target tourists from particular areas. Currencies that are strong are generally the most desirable currencies. This typically includes the British Pound, American, Australian and Singapore Dollar and the Euro . 

Tourism is one of the top five export categories for as many as 83% of countries and is a main source of foreign exchange earnings for at least 38% of countries.

The importance of tourism is also demonstrated through the money that is raised and contributed to government revenues. Tourism can help to raise money that it then invested elsewhere by the Government. There are two main ways that this money is accumulated. 

Direct contributions  are generated by taxes on incomes from tourism employment and tourism businesses and things such as departure taxes. 

According to the World Tourism Organisation , the direct contribution of Travel & Tourism to GDP in 2018 was $2,750.7billion (3.2% of GDP). This is forecast to rise by 3.6% to $2,849.2billion in 2019.

Indirect contributions  come from goods and services supplied to tourists which are not directly related to the tourism industry. 

There is also the income that is generated through  induced contributions . This accounts for money spent by the people who are employed in the tourism industry. This might include costs for housing, food, clothing and leisure Activities amongst others. This will all contribute to an increase in economic activity in the area where tourism is being developed. 

The importance of tourism can be demonstrated through employment generation.

The rapid expansion of international tourism has led to significant employment creation. From hotel managers to theme park operatives to cleaners, tourism creates many employment opportunities. Tourism supports some 7% of the world’s workers. 

There are two types of employment in the tourism industry: direct and indirect. 

Direct employment  includes jobs that are immediately associated with the tourism industry. This might include hotel staff, restaurant staff or taxi drivers, to name a few. 

Indirect employment includes jobs which are not technically based in the tourism industry, but are related to the tourism industry.

It is because of these indirect relationships, that it is very difficult to accurately measure the precise economic value of tourism, and some suggest that the actual economic benefits of tourism may be as high as double that of the recorded figures!

The importance of tourism can be further seen through the contributions to local economies.

All of the money raised, whether through formal or informal means, has the potential to contribute to the local economy. 

If  sustainable tourism  is demonstrated, money will be directed to areas that will benefit the local community most. There may be pro-poor tourism initiatives (tourism which is intended to help the poor) or  volunteer tourism  projects. The government may reinvest money towards public services and money earned by tourism employees will be spent in the local community. This is known as the multiplier effect. 

Tourism boosts the economy exponentially. This is partly because of the aforementioned jobs that tourism creates, but also because of the temporary addition to the consumer population that occurs when someone travels to a new place. Just think: when you travel, you’re spending money. You’re paying to stay in a hotel or hostel in a certain area – then you’re eating in local restaurants, using local public transport, buying souvenirs and ice cream and new flip flops. As a tourist, you are contributing to the global economy every time you book and take a trip.

For some towns, cities and even whole countries, the importance of tourism is greater than for other. In some cases, it is the main source of income. For example, according to the World Travel and Tourism Council, tourism accounts for almost 40% of the Maldives’ total GDP. In comparison, it’s less than 4% in the UK and even lower in the US! In the Seychelles the number is just over 26% while in the British Virgin Islands it is over 35% – so tourism is vastly important in these nations.

The importance of tourism: Social gains

The importance of tourism is not only recognised through economic factors, but there are also many positive social impacts of tourism that play an important part. Below I will outline some of the social gains from tourism.

It is the local culture that the tourists are often coming to visit and this is another way to demonstrate the importance of tourism.

Tourists visit Beijing to learn more about the Chinese Dynasties. Tourists visit Thailand to taste authentic Thai food. Tourists travel to Brazil to go to the Rio Carnival, to mention a few…

Many destinations will make a conserved effort to preserve and protect the local culture. This often contributes to the conservation and  sustainable management  of natural resources, the protection of local heritage, and a renaissance of indigenous cultures, cultural arts and crafts. 

The importance of tourism can also be demonstrated through the strengthening of communities.

Events and festivals of which local residents have been the primary participants and spectators are often rejuvenated and developed in response to tourist interest.

The jobs created by tourism can also be a great boost for the local community. Aside from the  economic impacts  created by enhanced employment prospects, people with jobs are happier and more social than those without a disposable income. 

Local people can also increase their influence on tourism development, as well as improve their job and earnings prospects, through tourism-related professional training and development of business and organisational skills.

The importance of tourism is shown through the provision of social services in the host community.

The tourism industry requires many facilities/ infrastructure to meet the needs of the tourist. This often means that many developments in an area as a result of tourism will be available for use by the locals also. 

Local people often gained new roads, new sewage systems, new playgrounds, bus services etc as a result of tourism. This can provide a great boost to their quality of life and is a great example of a positive social impact of tourism. 

Tourism can see rise to many commercial business, which can be a positive social impact of tourism. This helps to enhance the community spirit as people tend to have more disposable income as a result. 

These businesses may also promote the local cultures and arts. Museums, shows and galleries are fantastic way to showcase the local customs and traditions of a destination. This can help to promote/ preserve local traditions.

Some destinations will encourage local cultures and arts to be revitalised. This may be in the form of museum exhibitions, in the way that restaurants and shops are decorated and in the entertainment on offer, for example. 

This may help promote traditions that may have become distant. 

Another reason for the importance of tourism is the preservation of heritage. Many tourists will visit the destination especially to see its local heritage. It is for this reason that many destinations will make every effort to preserve its heritage. 

This could include putting restrictions in place or limiting tourist numbers, if necessary. This is often an example of careful  tourism planning  and sustainable tourism management. 

Tourism can, if managed well, empower communities. While it is important to consider the authenticity in tourism and take some things with a pinch of salt, know that tourism can empower communities.

Small villages in far off lands are able to profit from selling their handmade goods. This, in turn, puts food on the table. This leads to healthier families and more productivity and a happier population .

The importance of tourism: Environmental gains

Whilst most media coverage involving tourism and the environment tends to be negative, there are some positives that can come from it: demonstrating the importance of tourism once again.

Some people think that tourism is what kills nature. And while this could so easily be true, it is important to note that the tourism industry is and always has been a big voice when it comes to conservation and the protection of animals and nature. Tourism organisations and travel operators often run (and donate to) fundraisers. 

As well as this, visitors to certain areas can take part in activities that aim to sustain the local scenery. It’s something a bit different, too! You and your family can go on a beach clean up walk in Spain or do something similar in the UAE . There are a lot of ways in which tourism actually helps the environment, rather than hindering it!

Lastly, there is something to be said for the political gains that can be achieved through tourism.

The tourism industry can yield promising opportunities for international collaborations, partnerships and agreements, for example within the EU. This can have positive political impacts on the host country as well as the countries who choose to work with them.

Tourism is a remarkably important industry. As you can see, the tourism industry does not stand alone- it is closely interrelated with many other parts of society. Not only do entire countries often rely on the importance of tourism, but so do individual members of host communities and tourists.

If you are studying travel and tourism and are interested in learning more about the importance of tourism, I recommend you take a look at the following texts:

  • An Introduction to Tourism : a comprehensive and authoritative introduction to all facets of tourism including: the history of tourism; factors influencing the tourism industry; tourism in developing countries; sustainable tourism; forecasting future trends.
  • The Business of Tourism Management : an introduction to key aspects of tourism, and to the practice of managing a tourism business.
  • Tourism Management: An Introduction : gives its reader a strong understanding of the dimensions of tourism, the industries of which it is comprised, the issues that affect its success, and the management of its impact on destination economies, environments and communities.

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Bachelor of Science in Tourism Management, major in Travel Operation and Service Management (4 years)

purpose tourism management

Offered by the College of Tourism and Hospitality Management  – Department of Tourism Management

Description.

BACHELOR OF SCIENCE IN TOURISM MANAGEMENT  is a four-year degree program related to the fields of hospitality and tourism education. It provides students the opportunity to become directly involved in managing and planning the world’s biggest people industry – tourism.  This concentrates on courses such as history, travel, language, and other cultural aspects. It provides exposure and training of becoming experts in management of the travel, tour, and hospitality industry and will lead students to a journey toward a senior role in the exciting, diverse, and growing industry.

The BS Tourism Management program has two areas of specialization: (1) Major in Travel Operations and Service Management, and (2) Major in Recreation and Leisure Management.

The BACHELOR OF SCIENCE IN TOURISM MANAGEMENT Major in Travel Operations and Service Management program covers the study of various components focusing on the management, operations, and service delivery relevant to the travel and tourism industry. It encompasses technical, practical, and professional learning and application of skills with respect to specific areas such as travel agency management, tour arranging and planning, travel industry operations and procedures, tourism marketing and promotion strategies, travel counseling, travel industry law, international and domestic operations, and travel and tourism policy.

Becoming Part of the Program

purpose tourism management

The University of Santo Tomas, in pursuit of truth, guided by reason and illumined by faith, dedicates herself to the generation, advancement, and transmission of knowledge to form competent and compassionate professionals committed to the service of the Church, the nation, and the global community.

I am a Thomasian. I carry the SEAL of Thomasian education. I am a S ervant leader, an E ffective communicator and collaborator, an A nalytical and creative thinker, and a L ifelong learner. With Christ at the center of my formation as a Thomasian, I am expected to demonstrate the following Thomasian Graduate Attributes ( ThoGAs ): 

SERVANT LEADER 

  • Show leadership abilities to promote advocacies for life, freedom, justice, and solidarity in the service of the family, the local and global communities, the Church, and the environment. 
  • Implement relevant projects and activities that speak of Christian compassion to the poor and the marginalized in order to raise their quality of life. 
  • Show respect for the human person, regardless of race, religion, age, and gender. 

EFFECTIVE COMMUNICATOR AND COLLABORATOR 

  • Express oneself clearly, correctly, and confidently in various environments, contexts, and technologies of human interaction.
  • Work productively with individuals or groups from diverse cultures and demographics. 
  • Show profound respect for individual differences and/or uniqueness as members of God’s creation. 

ANALYTICAL AND CREATIVE THINKER 

  • Show judiciousness and resourcefulness in making personal and professional decisions. 
  • Engage in research undertakings that respond to societal issues. 
  • Express personal and professional insights through an ethical and evidence-based approach. 

LIFELONG LEARNER 

  • Engage in reflective practice to ensure disciplinal excellence and professional development. 
  • Exhibit preparedness and interest for continuous upgrading of competencies required by the profession or area of specialization. 
  • Manifest fidelity to the teachings of Christ, mediated by the Catholic Church, in the continuous deepening of faith and spirituality in dealing with new life situations and challenges. 

PEO1. Exhibit Christian leadership by promoting life advocacies through project implementation for social and economic transformation 

PEO2. Practice effective interpersonal and communication skills through collaboration, use of information technology, and respect for cultural heritage and diversity 

PEO3. Assess industry-academe trends and issues to generate research and business undertakings in tourism and hospitality through the basis of specific standards and criteria within personal, professional, societal, and ethical contexts 

PEO4. Employ a solid understanding and the need for continuous upgrading of the managerial and operational competencies of tourism and hospitality through reflective practice consistent with the global standards and Christian values 

Upon successful completion of the program, graduates should be able to:

PO1. perform leadership skills in various areas of tourism through advocacy programs that aim to improve the quality of life of both local and global communities;

PO2. engage in meaningful collaboration, communication, and processing of information through technology to effectively perform assigned tasks in a diverse cultural environment;

PO3. apply analytical and quantitative skills to formulate business decisions producing quality research and business outputs that respond to tourism and hospitality issues and trends compliant with the laws of the society; and

PO4. demonstrate the ability to perform basic supervisory job functions, as well as entrepreneurial competencies, manifesting Christian values, in the tour, travel, leisure and recreation, and hotel and restaurant careers.

In addition, graduates of BS in Tourism Management Major in Travel and Operations Management should be able to create concrete plans for the different stakeholders through service learning, manifesting global innovations in varied forms of communication and collaboration (PO5-TOSM). 

Application Period: July to December of each year

Application Website

Release of Results: January 28 of the following year

Go to  THIS PAGE and look for the “College of Tourism and Hospitality Management” tab for the tuition fees.

Career Opportunities

Graduates of BS in Tourism Management, Major in Travel Operations and Service Management may be a/an:

Area Supervisor

Ground Handling Personnel

Training Staff

Area Manager

Group Coordinator

Ticketing Manager

Administrative Assistant

File Clerk 

Tourism Center Director

Airline Purser

Flight Attendant

Airline Manager

Information Specialist

Tour Planner

Communications Specialist

Media Specialist

Travel Promotions Staff

Country Manager

Media Coordinator

Travel Representative

Customer Service Representative

Media Liaison

Travel Editor

Customer Service Quality Director

Manager of Travel Literature

Travel Photographer 

Chief of News and Information

Operations Employee

Travel Writer

Director for Customer Care

Package Tour Coordinator

Travel Counselor (Domestic / International)

Economic Development Specialist

Product Development Manager

Research Analyst

Reservation Agents

Public Information Officer

Research Director

Reservations Manager

Public Relations Officer

Reservationist

Since the program includes business-related courses, a BS in Tourism Management graduate may also be a/an: 

Sales Representative

Commercial Account Specialist

Trainee Group Consultant

Marketing Analyst

Sales and Marketing Manager

Customer Analyst

Advertising Specialist

Management Personnel (4 functional areas-HR, Marketing, Operations, Finance plus IT)

Financial Analyst

Marketing Coordinator

Senior Manager of Strategy and Marketing

Merchandising Analyst

Advertising Manager

Student Experience and Support

Department of Tourism Management Facilities

The University of Santo Tomas provides student services that cater to academic, spiritual, and wellness concerns of students. These support units are found in the different parts of the campus and can be accessed by Thomasians. When the University shifted to distance learning, the services also transitioned to online services to continue addressing the needs of Thomasians.

Program Curriculum (New)

Effectivity: A.Y. 2023-2024

This curriculum may have some changes upon the availability of new guidelines.

Effectivity: A.Y. 2021-2022

Effectivity: A.Y. 2019-2020

Effectivity: A.Y. 2018-2019

Student Life

The Tourism Management Department regularly offers immersion programs for the students to see and gain first-hand knowledge of how the industry works. From hotels, cruise lines, and community immersions, various adventures await you!

CTHM-202008-TM-Industry-Immersion-550x430

Our students regularly participate in various tourism-related contests, such as PHILTOA, UFTE, Domestikwhiz, TourCon, and HRT.

CTHM-202008-TM-Cruise-Immersion-550x488

Apart from classroom learning and industry immersions, the college also has educational tour for the students. One of the most awaited highlights of being a Tourism Management student is the exciting domestic tours in Cebu, Bohol, Palawan and international tours in South Korea, Japan, China, Singapore, Malaysia, and Thailand.

CTHM-202008-TM-Natl-Competitions-550x210

Our students are often invited to assist and become ushers for University activities inside and outside the campus giving them more exposure and a chance to practice service and hospitality skills they learn in the classroom namely, Papal Visit, diplomatic missions, national and international events, UAAP, etc.

Ms. Anna Joy L. Putchero <br> (BS Tourism 2014)

The University of Santo Tomas is one of the leading private research universities in the Philippines and is consistently ranked among the top 1000 universities in the whole world. With academic degrees and research thrusts in the natural, health, applied, social, and sacred sciences, as well as business and management, the University continuously strives to make a positive impact on the society.

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Diploma in Tourism Management

Faculty Website:  College of Business and Economics   Department:  Department of Tourism Management Programme Level: Undergraduate Programme Name:  Diploma in Tourism Management Programme Code: D34TMQ

Medium of Facilitation: Full-Time NQF Level:  6 NQF Credits:  372 SAQA:  96993

Application Start Date : 1 April 2024 Application End Date: 31 October 2024

Campus:  Auckland Park Bunting Road

Contacts: UJ Call Centre 011 559-4555 Email: [email protected]

Duration of Study:  3 Years

Programme Fees

The purpose of this qualification is to equip students to be competent in a variety of technical, managerial, personal and operational skills in the running of a tourism enterprise. The successful student will have developed a sound foundation for advancement into entry level and leadership positions, and to exploit entrepreneurial opportunities.

Career Opportunities

Prepares the graduate with operational and managerial aspects to work in a variety of different tourism related sectors.

Admission Requirements

A minimum APS of 22 with Mathematics or 24 with Mathematical Literacy. English 4 (50%), Mathematics or Technical Mathematics 3 (40%), or Mathematical Literacy 5 (60%).

Selection Process

Selection is based on academic credit.

More Information

Extended BSc in Life and Environmental Sciences (Zoology and Chemistry)

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  • Australia has become the number-one country destination, thanks to its booming economy, openness to foreign talent, and great quality of life.
  • As in years past, London tops the list of desirable cities to move to.
  • People who move abroad for work expect their new employer to take the lead in supporting their relocation and onboarding and to cultivate an international, inclusive culture.
  • Governments can establish policies, incentives, and frameworks that will help employers attract and hire the talent they need.

Subscribe to our People Strategy E-Alert.

" "

Talent and Skills

/ report, dream destinations and mobility trends, decoding global talent 2024.

By  Jens Baier ,  Orsolya Kovács-Ondrejkovic ,  Tobias Zimmermann ,  Pierre Antebi ,  Susan Gritzka ,  Sacha Knorr ,  Vinciane Beauchene ,  Carmen Marquez Castro ,  Zoë McFarlane ,  Anja Bates ,  Julie Bedard , and  Ashish Garg

This is the first report in a series analyzing the work preferences of global talent in 2024 .

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Ten years ago, we launched the Decoding Global Talent series of reports, excited to watch trends in the wide world of work. We never imagined how powerfully and rapidly various global forces—the pandemic, remote work, geopolitics, GenAI , and more—would disrupt work. Nevertheless, the turmoil of the past decade has had little impact on the enduring appeal of talent mobility.

Take Anne Granelli. We first interviewed her in 2014, when Anne, a biomedical researcher and native of Sweden, was living and working in New Delhi with her family, after a stint in Canada. “We really like the international atmosphere,” she shared then. “It’s a great opportunity to get different views and learn a lot.” We’ve continued to follow her story. Now 53, she is living and working in Dubai for a US-based medtech company. She recently observed, “Life is too short not to explore all the options.”

The options for working abroad are plentiful—as are the workers who are ready for new opportunities.

Employers and nations stand to benefit as well. But to reap the rewards, they must understand the preferences of mobile workers, which entails answering several key questions:

  • How have the top target destinations shifted?
  • Why do people aspire to move to specific countries?
  • What can future employers and the governments of destination countries do to court global talent?

About the Decoding Global Talent Series

  • The Decoding Global Talent series is the largest data source on the mobility preferences of workers globally. Our cumulative data set comprises almost 900,000 responses on where and how people want to work around the world.
  • It is a collaboration of BCG, The Network, and The Stepstone Group.
  • The current report explores trends in workforce mobility, including willingness to move abroad for work, and provides an updated ranking of top destination counties and cities.
  • In this year’s survey, we explored a new dimension of global mobility: the reasons why respondents favor particular destinations. We asked survey participants how they perceive certain countries and why they think they would be happy in those destinations.

Where Do People Want to Go?

In 2023, Australia, which has been steadily rising through the ranks since we initiated this series, finally topped the list of desirable country destinations .

purpose tourism management

Australia became more attractive to respondents from Asian countries, and it rose in popularity among respondents from North America, Africa, and several European countries, including the UK and Ireland. Amid an economic boom as the world emerged from the worst stages of the pandemic, Australia has been attractive to talent from abroad, offering job opportunities, visas, and great quality of life.

Overall, though, the upper echelon of the rankings hasn’t changed much. Canada and the US are still top-three talent destinations because of the attractive economic opportunities they offer and because they are, simultaneously, English-speaking countries and global melting pots.

The most dramatic change we found in the rankings was Spain’s reemergence among the top ten, after becoming less attractive during the pandemic (the country was hit hard early on).

Why Do People Choose a Specific Country?

We dug deeper to find out how people who are willing to move for work choose a destination, leaning on definitions and rankings from the Organisation for Economic Co-operation and Development in its 2023 Indicators of Talent Attractiveness report.

We looked at extrinsic factors —characteristics of countries. We found that one consistent, primary consideration supersedes individual country brands: the quality of job opportunities. Nevertheless, a few countries benefited from another prominent consideration: quality of life .

And we looked at intrinsic factors —practical considerations related to the individuals themselves. Overall, speaking the primary language or languages of the destination country matters a lot, especially among respondents who favor English-speaking countries. Personal recommendations from acquaintances who have experience with the destination country make a difference, too, as does having a diaspora of the same nationality in the target destination.

purpose tourism management

What Can Employers and Governments Do?

People’s interest in moving abroad for work is significant, as are the benefits for employers and national and local economies. We recommend that businesses and governments target several key strategic areas and offer mobile talent advice along each step of the journey that they will be taking.

" "

It’s no accident that we start with recommendations for employers...

But governments play a strong enabling role, so we have recommendations for them too...

" "

  • Forecast talent needs, and craft an international location strategy.
  • Refine the EVP to resonate with new audiences.
  • Boost international recruitment channels.
  • Offer extensive relocation support.
  • Onboard new arrivals—and their families.
  • Ensure an inclusive and international work environment.

" "

  • Take a strategic approach to managing immigration.
  • Boost the country brandwith a focus on jobs.
  • Build bilateral partnerships and programs.
  • Fast-track talent with critical skills.
  • Make immigration user-friendly.
  • Promote labor market inclusion.
  • Promote societal inclusion.

People who have moved abroad for work—or aspire to—do so for a variety of practical reasons. But there’s also a sort of joie de vivre that takes hold among mobile talent. Patrick Byrne, a US-born lawyer now in Spain, shared with us, “I love the idea of adventure. Just the idea of living somewhere else, trying something new, experiencing another culture. That alone is an amazing thing.”

Employers and nations that tap into such positive energy, from the millions of workers with mobile aspirations, will gain a major competitive advantage and source of growth.

ABOUT BOSTON CONSULTING GROUP

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we work closely with clients to embrace a transformational approach aimed at benefiting all stakeholders—empowering organizations to grow, build sustainable competitive advantage, and drive positive societal impact.

Our diverse, global teams bring deep industry and functional expertise and a range of perspectives that question the status quo and spark change. BCG delivers solutions through leading-edge management consulting, technology and design, and corporate and digital ventures. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, fueled by the goal of helping our clients thrive and enabling them to make the world a better place.

© Boston Consulting Group 2024. All rights reserved.

For information or permission to reprint, please contact BCG at [email protected] . To find the latest BCG content and register to receive e-alerts on this topic or others, please visit bcg.com . Follow Boston Consulting Group on Facebook and X (formerly Twitter) .

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Managing Director & Senior Partner

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Vinciane Beauchene

Managing Director & Partner

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Julie Bedard

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Ashish Garg

Jens Baier leads Boston Consulting Group’s work in human resources (HR) in Central and South America, Europe, and the Middle East (CEMA). Since joining the firm in 2000, he has managed a wide range of projects, including HR excellence programs, migration of HR IT to cloud solutions, strategy development, large scale transformation, organizational redesign, role of the center definition, set up and optimization of shared services, and cost efficiency programs. He has worked with clients in a wide range of industries in Germany, Europe, the Middle East, and South Africa. 

" "

Orsolya Kovács-Ondrejkovic joined Boston Consulting Group in Budapest in 2013. She is a member of the People & Organization practice, focusing on people strategy. Orsolya has significant expertise in HR (especially redesigning HR operating models), talent and workforce trends, organizational design, and strategic workforce planning, and has worked with leading global companies. Her present focus is helping organizations prepare their workforces for the future of work.

" "

Vinciane Beauchene is a core member of The Boston Consulting Group’s Health Care, Industrial Goods, and People & Organization practices.

" "

Ashish Garg is the leader of People & Organization practice in Asia-Pacific and a core member of the Financial Institutions and Public Sector practices. He leads BCG’s work in skilling, capital markets, and wealth management in India.

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Tourism Web Portal

About the portal.

A technological tool for effective communication between the leading players in the Moscow tourism market and representatives of the foreign/regional tourism industry through online events. OBJECTIVES: • Building long-term cooperation with foreign/regional representatives • Raising awareness among foreign/regional representatives of the tourism industry of the tourism opportunities, measures and attractiveness of the city of Moscow in the field of tourist infrastructure development

Moscow City Tourism Committee

The Tourism Committee, or Mostourism, is the executive body of the Moscow City Government that oversees tourist activities in the capital. The Committee is responsible for legislative initiatives, congress and exhibition activities, and event and image projects. As the brand manager for an attractive tourism image for Moscow, Mostourism constantly analyses global trends, offers Russian and foreign tourists what they want, and also uncovers new opportunities for the capital in terms of interesting and rewarding leisure activities.

ANO «Project Office for the Development of Tourism and Hospitality of Moscow»

Syundyukova Yulia [email protected] Mezhiev Magomed [email protected]

Video materials about Moscow

The Russian National Tourist Office, an award-winning travel company, was founded in 1997, and today has offices in London, as well as representative offices in Russia: Moscow, St Petersburg, Irkutsk and Yekaterinburg.

The Russian National Tourist Office is the leading tour operator in the UK for outgoing tourism and business tourism to Russia for individuals, groups and business travellers.

The company has been recognised as Russia’s Leading Travel Agency (link opens in a new tab) at the 27th edition of World Travel Awards in 2020 for the third year in a row. RNTO has also secured the title of Russia’s Leading Travel Management Company 2020 (link opens in a new tab).

We offer a wide range of services to our clients:

  • Package tours to Russia
  • All types of Russian visa
  • International and Russian domestic flight tickets
  • Hotel reservations and serviced apartments in Russia
  • Moscow and St Petersburg tours
  • Trans-Siberian railway tours
  • River cruises
  • Russian province tours
  • Russian adventure tours
  • Full service Russian visa (tourist or business) – providing an invitation and submission of your application form at the consulate on your behalf.
  • Handling service – submission of your application form and other documents at the Consulate on your behalf.
  • Supporting documents only – providing an invitation only for both tourist and business visas.
  • RT-PCR fit and fly tests.
  • International and Russian domestic tickets (IATA-accredited agent, ATOL-licensed)
  • We offer Aeroflot and British Airways flights with special corporate rates (subject to minimum flights booked), as well as other Russian airlines for domestic and international flights.
  • All other major airlines including S7, WizzAir, easyJet, Rossiya Airlines,  Austrian Airlines, AirFrance, Lufthansa, Swiss Air and many others.
  • Hotel reservations and serviced apartments in Russia (direct contacts and close partnership with chains of hotels in Russia)
  • Reservation and accommodation at any hotel of your choice.
  • Reservations in the best five-star hotels in Moscow and St. Petersburg with special rates and a large number of cheaper alternatives.
  • We also offer a wide range of hotels in all other major cities in Russia. We have unbeatable rates for certain hotels in Russia.
  • Group discounts of up to 50% of the standard rates for hotels.

Responsible Travel Policy

responsibletravel.com recommends Visit Russia

Here at the Russian National Tourist Office, our mission is to ensure our clients’ complete satisfaction. While we are primarily focused on Russian destinations, we put our clients at the heart of everything we do, whether we are dealing with individual requests or group packages. We provide in-depth knowledge and first-hand expertise, and are committed to exceeding the highest expectations.

At RNTO, we aim to play a positive role in the communities where we operate and carefully manage the impact of our business socially, economically and environmentally. Providing a responsible trip to Russia is a vital part of our strategy. We are committed to the issues of diversity and creating a positive travel environment for our clients.

Charity support and activities

Our company and its employees are actively involved in a multitude of fundraising activities and support charities and other organisations. Together with the charity organisation “DaDobro”, we support local charities and run several charitable activities in Russia, Ukraine, Belarus, Kazakhstan, Armenia, Georgia, the United Kingdom and Finland such as:

1. “Mosvolonter”. The “Mosvolonter” Resource Centre was created with the support of the Moscow City Department of Culture on 21 February 2014. The main mission of the centre is to promote and develop volunteering in Moscow. Since 1 January 2016, the “Mosvolonter” centre has moved to the Office of Public Relations Committee of Moscow. Today, “Mosvolonter” is the main point of all volunteer initiatives in Moscow.

2. “Doroga v mir”. “Doroga v mir” supports families with children with various developmental disorders – autism, mental problems, cerebral palsy, epilepsy and other genetic disorders. It is committed to supporting human rights regardless of their age, diagnosis and condition, the rights for education, work, leisure and basic life in society. Since 1997, this social organisation has focused on creating a help system where people with disabilities and their families can lead a worthy life both today and in the future.

3. “Starost v radost”. Created in 2011, “Starost v radost” is a charity group that supports old people living in nursing homes and psycho-neurological hospitals. The group’s activities cover more than 70 nursing homes and psycho-neurological hospitals in different regions of Russia

4. “Svoboda jizni”. This charity organisation was created as an association of foundations and charities with the main mission of supporting and providing assistance to social groups and creating social help programmes.

5. “Biuro Dobrih Del”. The main mission of this charity fund is to make a significant contribution to improving the social conditions of children and orphans in Russia, as well as to attract public attention to this issue.

6. “Zhizn kak chudo”. This charity fund was created in March 2009. Since May 2010, the fund has been part of the “All Together” charity organisation. Fund projects are aimed at helping children from poor families who suffer from severe liver diseases.

7. “Young people for a world without violence” charity project. The purpose of the project is to draw attention to nationalism, racism and anti-Semitism issues; to enhance cross-cultural communication and create an understanding that all people are equal, irrespective of where they come from.

8. Greenpeace. Greenpeace was founded by a small group of activists in 1971. Today, they have a presence in more than 40 countries. While the size of the organisation may have changed, their commitment to defending the planet and promoting peace, achieving positive change through action, and realising a vision of a green and peaceful world is as strong as ever.

9. WWF. Launched on 23 November 1961, WWF-UK was the first national organisation in the WWF network. Today, it has offices in England, Scotland and Wales. It is a registered charity, with most of its income coming from voluntary sources, such as dedicated members, supporters and the business community

Environmental responsibility

Here at RNTO, we are seriously concerned about environmental issues and the impact of our business. Together with “DaDobro”, we have a huge calendar of activities throughout the year to promote protecting the environment in our office and in the places where our business operates: http://www.dadobro.com/.

We always operate green laundry practices where possible. During trips, we actively encourage guests to re-use their towels if they are staying for a few days. We advise customers of local walking routes and cycle paths and public transport options, where suitable. Our suppliers and guides live locally and encourage travellers to walk when possible. In addition to our classic tours to Russia, we offer special eco-tours such as “Green ring of Moscow” and “Bio-station clean forest”. For more information, please contact our travel manager.

Social responsibility

At RNTO, we aim to play a positive role in the communities where we operate and carefully manage the impact of our business socially. We are committed to the issues of diversity and creating a positive travel environment for our clients. As part of any trip discussion, we always update every traveller on the current social and political situation in Russia and minimise the risks or any potential damage, advising guests of local walking routes and cycle paths and public transport options, where suitable. We offer a wide variety of cultural experiences (including language lessons and visiting organisations for children with learning and development issues), promoting pride in the local indigenous culture.

Economic responsibility

Your holiday protection.

Many of the flights and flight-inclusive holidays on this website are financially protected by the ATOL scheme. But ATOL protection does not apply to all holiday and travel services listed on this website. Please ask us to confirm what protection may apply to your booking.

Russian National Tourist Office holds ATOL licence 10534.

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COMMITTEE FOR TOURISM - MOSCOW CITY GOVERNMENT

Country: Russian Federation

Website: https://www.mos.ru/tourism/

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Moscow City Tourism Committee organizes conference for Indian MICE market stakeholders

Recognising market demand, the moscow city tourism committee organized a conference for representatives of the indian mice industry, to introduce them to the tourism strengths of the russian capital..

Moscow City Tourism Committee organizes conference for Indian MICE market stakeholders

Recognising market demand, the Moscow City Tourism Committee organized a conference for representatives of the Indian MICE industry, to introduce them to the tourism strengths of the Russian capital. MICE stands for Meetings, Incentives, Conferences and Exhibitions, and is a type of tourism in which large groups, usually plan things well in advance.

The event took place on April 19 in Delhi and brought together over 100 participants from MICE agencies of both countries, corporate customers, representatives of the travel industry in Moscow, Aeroflot and the Indian branches of Sberbank. Business tourism is one of the most promising directions for Moscow.

In 2023, the capital was visited by 3.7 million business tourists - 7 per cent more than in 2022. And India remains one of the leaders among visitors from non-CIS countries in terms of the number of business travellers. "The Russian capital as a centre of business tourism and corporate events is already an established and a strong brand in the international arena," commented Anastasia Popova, Deputy General Director for International and Industry Cooperation of Project Office for the Development of Tourism and Hospitality in Moscow.

"Now our task is to demonstrate to our Indian partners all the possibilities of organizing high-value MICE events in Moscow in combination with already proven tourist programs," said Popova. At the Shaping MICE Future Conference, industry experts from Russia and India pronounced statements and speeches on the future of MICE events in these two countries, a presentation of the MICE potential of Moscow was showcased, and an analytical report on the state of the outbound MICE market in India was presented to the visitors.

During the panel discussion, participants assessed the current status and interaction peculiarities with the MICE market in India and developed recommendations for the MICE industry in Moscow during the general brainstorming session. Representatives of the Indian MICE industry participated in B2B negotiations to find new cross-partners in the Moscow business environment and among representatives of the hospitality industry.

Representatives of the MICE industry took part in the event from Moscow. Among them were DMC (Grand Rus, Academservice, Headed Goose, Satguru Travel, Isba Rus, Hug the Bear, Mellenium Group) as well as representatives of other partners interested in the development of MICE cooperation between Russia and India: Global transfers provider i'way and hotels Edge Seligerskaya and Edge Vinogradovo Moscow by Rotana.

"In 2024, we have witnessed a significant surge (more than quadruple) in the demand for transfers by Russians visiting India, both for business and leisure purposes. Muscovites are leading the trend, with 80 per cent of transfer bookings originating from the capital since the beginning of the year. Additionally, we observe a growing interest from Indian tourism agencies in exploring Russia, resulting in a substantial increase in our collaboration," commented Dmitriy Saraykin, co-founder of Global Transfer Provider i'way. The Shaping MICE Future conference allowed the Moscow City Tourism Committee to form a pool of MICE industry representatives in Moscow to prioritize incoming requests for events and clarify India's requirements for business and corporate events to build mutually effective work. Indian colleagues received up-to-date information about Moscow as a safe and attractive MICE destination and were able to find potential partners among representatives of the MICE industry of the Russian capital and were able to present the MICE market in India.

"The event served as a remarkable platform for fostering meaningful dialogue and collaboration within the tourism industry. The event provided us with invaluable opportunities to engage with key stakeholders from the tourism department, as well as tour operators and service providers. The insights gained during the event underscored the Moscow City Tourism Committee's keen interest in the Indian outbound market, and we are optimistic about the promising prospects for Moscow as a destination, particularly in the post-pandemic landscape. We firmly believe that with concerted efforts and strategic initiatives, Moscow has the potential to emerge as a top-choice destination for Indian tourists," said Mudit Mathur, director of Tours Delite India, representing Academ Service - Russia in India. The conference also assessed the solutions to foreign demand for non-standard venues and elements in MICE programs, such as museums, parks, theaters and others. Holding MICE events at offbeat locations, such as the State Historical Museum, the Moscow Planetarium and Khudozhestvenny Cinema, is becoming popular.

This helps to attract conference organizers and creates a unique experience for the participants. Working in this format, many visitors who come to Moscow on a business trip want to return with their families and spend time as regular tourists. (ANI)

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Green metropolises: navigating the path to sustainable urban growth globally, the creative frontier: unleashing potential with generative ai, customized minds: the ai revolution in learning and behavioral change, transformative strategies for high-density cities, connect us on.

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Dubbo Regional Council

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OUTCOMES OF THE 24 APRIL ORDINARY COUNCIL MEETING

Dubbo Regional Council (DRC) met on Wednesday 24 April 2024 at 5.30pm in the Wellington Council Chambers for the April Ordinary Council Meeting. The following outcomes were made:

MATTERS CONSIDERED BY COMMITTEES:

Reports of the below committees were adopted by Councillors:

  • Report of the Infrastructure, Planning and Environment Committee - 11 April 2024
  • Report of the Culture and Community Committee - 11 April 2024
  • Report of the Corporate Services Committee - 11 April 2024

Councillors adopted the minutes from the above meetings, with the exceptions:

2024 LOCAL GOVERNMENT ELECTION UPDATE: Dates have changed since the original report following a circular from the Office of Local Government. An alternative motion with new dates was adopted.  

NOTICES OF MOTION :

RENAMING OF THE LEGACY SHARED PATHWAY: Councillors decided that a community engagement process will be undertaken to develop options for the formal naming of the infrastructure that was delivered as the ‘Legacy Shared Pathway’. The Chief Executive Officer will provide a report to the August 2024 Ordinary meeting of Council for the determination of an official name of the new shared pathway.

REPORTS FROM STAFF:

DRAFT 2024/2025 BUDGET, OPERATIONAL PLAN AND ASSOCIATED DOCUMENTS: Council endorsed public exhibition of the draft 2024/2025 Budget and Forward Budgets for 2025/2026, 2026/2027 and 2027/2028, including Capital Expenditure, as well as the draft 2024/2025 Delivery Program and Operational Plan, and associated documents.

The documents will be on public exhibition from Wednesday 1 May 2024 until 9am Monday 3 June 2024.

A report will be provided back to Council following public exhibition and consultation, addressing the outcomes of the public exhibition.

ORGANISATIONAL SUSTAINABILITY REVIEW AND IMPROVEMENT PLAN: Council endorsed public exhibition of the draft Organisational Sustainability Review and Improvement Plan. The document will be on public exhibition from Wednesday 1 May 2024 until 9am Monday 3 June 2024. A report will be provided back to Council following public exhibition, addressing the outcomes of the public exhibition.

LEASE OF 139 DARLING STREET TO THE MACQUARIE CONSERVATORIUM UPDATE:  After formal advice that the Macquarie Conservatorium would not be taking up the lease, Council resolved to put the property on the open market for commercial lease. 

DELEGATION OF AUTHORITY TO STANDING COMMITTEE – DRAFT INFRASTRUCTURE CONTRIBUTIONS PLAN – NORTH-WEST URBAN RELEASE AREA: Council resolved to delegate authority to the Infrastructure, Planning and Environment Committee to make a legally binding resolution in relation to placing the draft North-West Urban Release Area Infrastructure Contributions Plan on public exhibition when it is presented at the 9 May 2024 standing committee meeting.

BULKY WASTE SERVICE TO COMMUNITY: Council endorsed the implementation of a 12-month trial period for transitioning to a pre-booked annual Bulky Waste Collection Service model.

A communications plan will be developed to inform the community about the transition, with the goal of implementing the trial starting 1 July 2024.

OUTCOME OF EXPRESSION OF INTEREST – 2024 DREAM FESTIVAL: Council approved the re-opening of the EOI process from 9.00am Friday 26 April 2024 until 5.00pm Thursday 2 May 2024.

The CEO will assess the applications and should a suitable applicant be determined, move toward formalising the arrangement through a Funding Agreement as per the conditions set out in EOI.

Additionally, Council delegated authority to the Cultural and Community Committee to determine the successful applicant in May 2024.

CAMERON PARK TOILETS: Council determined to put the identified options for additional toilets in Cameron Park as part of the Draft Budget and Operational Plan consultation process. Additionally, it was determined that the options and costings of opening up the current toilet facilities of the Library and the Café and Cultural Centre for the public be included as part of the Draft Budget and Operational Plan consultation process.

DUBBO AQUATIC LEISURE CENTRE – REFURBISHMENT AND UPGRADE OF 50 METRE POOL AND WATER SLIDE PLANT ROOM: Council resolved to proceed with the Dubbo Aquatic Leisure Centre refurbishment and upgrade to the 50-metre pool and water slide plant room.

It was also resolved that an Extraordinary Meeting of Council be held in late May to consider the awarding of the tender to proceed with the refurbishment of the Dubbo Aquatic Leisure Centre’s Plant Room.

REVIEW OF COMMUNITY COMMITTEES – GUIDING PRINCIPLES: Council adopted the four Guiding Principles of ‘Engage actively and respectfully’, ‘Openness, inclusivity and encouragement’, ‘Commitment to Community’, and ‘Adaptability’, for its community consultative committees as outlined in the report.

The incoming Council will be provided with a summary and feedback following the implementation of the Guiding Principles.

AMENDMENT TO COUNCIL POLICY – PUBLIC INTEREST DISCLOSURES AND INTERNAL REPORTING: Council adopted the new Public Interest Disclosures and Internal Reporting Policy.  

COUNCIL POLICY – PRIVACY MANAGEMENT PLAN – RESULTS OF PUBLIC EXHIBITION PERIOD: Council adopted the Draft Privacy Management Plan for the purpose of Public Exhibition, with a further report to be provided to Council post Public Exhibition. The Draft Privacy Management Plan will be provided to the Privacy Commissioner.

EXECUTION OF PLAN OF SUBDIVISION – KESWICK ESTATE: Council resolved that the Plan of Subdivision of Lot 200 in DP1280301 be executed.

QUESTION ON NOTICE – RESCISSION OF LAND SWAP – DUBBO RSL MEMORIAL CLUB LTD: Council staff provided a verbal update to a Question on Notice from Councillor Josh Black calling for information on staff hours expended on the project of potentially purchasing the site of the former Dubbo City Bowling Club, as well as information on other expenditure this project has incurred.

QUESTION ON NOTICE – FUNDING STRATEGY FOR GRANT APPLICATION FOR THE WIRADJURI TOURISM CENTRE: Council staff provided a verbal update to a Question on Notice from Councillor Josh Black Regarding funding the Wiradjuri Tourism Centre with an internal loan of $2.2 million plus forgone interest of $501,732, with staff highlighting the other significant capital projects over the next two years that are already funded via internal borrowings.  

CONFIDENTIAL:

PROPOSED LAND ACQUISITION – LOT 101 DP 1286114 HENNESSY DRIVE DUBBO: Council resolved to pursue the purchase of Lot 101 DP 1286114 to the maximum value as outlined in the report.

PREPARATION OF A FEASIBILITY STUDY INFORMING MAJOR UPGRADES TO JOHN GILBERT WATER TREATMENT PLANT – PROPOSED ENGAGEMENT OF NSW PUBLIC WORKS: Council will directly engage NSW Public Works under the provisions of Section 55 (3)(b) of the Local Government Act 1993 for $250,360 (excluding GST).

BURRENDONG WAY SAFER ROADS PROGRAM – BITUMEN SPRAY SEALING TENDER: Council awarded the contract for the provision of bitumen spray sealing services for the Burrendong Way Safer Roads Program to Countrywide Asphalt and Civil in accordance with Local Government Act 1993 Section 55 (3) for the amount of $366,590.85 (incl GST).

TENDER FOR DESIGN AND CONSTRUCTION OF BURRENDONG 1 AND MOLONG STREET BRIDGES: Council awarded the contract for the Design and Construction of Burrendong 1 and Molong Street bridges to Saunders Civilbuild Pty Ltd in accordance with Clause 178 (3) of the Local Government (General) Regulation 2021 for the amount of $1,794,114.51 (incl GST).

KINTYRE HEIGHTS UNAPPROVED CLEARING – BACKGROUND AND LEGAL ADVICE: In relation to unapproved clearing which breaches conditions of consent D2018-637, Council resolved to accept a legally enforceable 20-year Rehabilitation Management Plan with a commitment from the applicant to dedicate the open space to Council at the end of that time, with no offsetting of Open Space Contributions, to be agreed upon by 31 July 2024

In the event that this does not occur then Council reserves the right to proceed with prosecution.

TENDER FOR SHARED PATHWAY PIONEER PARK, WELLINGTON: Council awarded the contract for the installation of the shared pathway at Pioneer Park, Wellington, to Matt Redfern Constructions in accordance with Clause 178 (1) of the Local Government (General) Regulation 2021 for the price of $327,720 inc gst.

TENDER FOR IRRIGATION SYSTEM RENEWAL FOR JOHN MCGRATH FIELDS: Council awarded the contract for the Irrigation System Renewal for John McGrath Fields to AquaWest Pumping and irrigation Specialists, in accordance with Clause 178 (1) of the Local Government (General) Regulation 2021 for the price of $291,280 inc gst.

PROPOSED ACQUISITION OF LAND FOR THE RIVER STREET WEST COLLECTOR ROAD PROJECT – BUNGLEGUMBIE ROAD ROUNDABOUT: Council approved the compulsory acquisition of 1,409m2 from Lot 59 on DP753233 and 303.9m2 from Lot 582 on DP595112, pursuant to s177 and s178 of the Roads Act 1993 (NSW), and upon acquisition, classify the land as operational land.

QUOTATION FOR THE RENEWAL OF THE DEBT RECOVERY SERVICES CONTRACT: Council awarded the contract for the provision of Debt Recovery Services to Recoveries and Reconstructions (Aust) Pty. Ltd for $376,854.00 (excluding GST).

PEOPLE CULTURE AND SAFETY QUARTERLY METRICS REPORT: Council noted the information contained within the report of the Manager People Culture and Safety dated 15 April 2024.

VALUE TO NEGOTIATE WITH THE DUBBO RSL FOR THE OLD DUBBO BOWLING CLUB UPDATE: Council resolved to sell Land Lot 102 on DP1301426 (Keswick Land), being 3.3ha of Lot 200 on DP1280301 to Dubbo RSL Memorial Club Ltd or an associated entity for $1.5 million.

Last Edited: 26 Apr 2024

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IMAGES

  1. Why Tourism Planning Is Important

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  2. Tourism-Management-ppt.pptx

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  3. Tourism Management

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  4. Why Tourism Planning Is Important

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  5. Growth of Tourism

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  6. Tourism Management

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VIDEO

  1. Diploma in Tourism Management Course Requirements

  2. Career Options After Tourism Management Courses

  3. Tourism Management Bsc

COMMENTS

  1. A Practical Guide to Tourism Destination Management

    As the main purpose of Destination Management Organisations is to attract people to visit in the first place, this practical guide will explain through models, guidelines and snapshot case studies how to create a suitable environment and quality delivery on the ground and how to ensure that visitors' expectations are met at the destination ...

  2. A Practical Guide to Tourism Destination Management

    A Practical Guide to Tourism Destination Management. Published: 2007 Pages: 163. eISBN: 978-92-844-1243-3. Abstract: This publication represents a major contribution to developing professionalism in the field of destination management. It is intended as a practical guide, showing how concepts of destination management may be translated into ...

  3. Tourism Management

    Tourism Management - Introduction. Tourism has turned out to be an economic booster contributing to the economic development of many countries over the last few decades. People see holidays as a necessity, and not as luxury in the present scenario. Tourism calls for coordination and cooperation between travel agents, tour operators, and tourists.

  4. Tourism Management Areas, Benefits & Careers

    Tourism management refers to a multidisciplinary field that involves all activities related to the tourism and ... Definition, Purpose & Examples 5:39 Determining Program ...

  5. Why Studying Tourism Management is More Important Than Ever

    The tourism industry will have to work with different types of government intervention in either scenario, and so those who have studied tourism management could take on an important role in navigating these new limits and opportunities. Countries who depend on tourism for more than 10% of their gross domestic product have faced a dire economic ...

  6. Tourism Management

    Tourism Management is the leading scholarly journal focuses on the management, including planning and policy, of travel and tourism. The journal takes an interdisciplinary approach in examining international, national and regional tourism as well as specific management …. View full aims & scope. $4550. Article publishing charge.

  7. Journal of Hospitality and Tourism Management

    About the journal. Journal of Hospitality and Tourism Management is the official journal of CAUTHE (Council for Australasian Tourism and Hospitality Education Inc.) The journal is committed to a broad range of topics including tourism and travel management, leisure and recreation studies and the emerging field of …. View full aims & scope.

  8. International Tourism Management

    International Tourism Management. International Tourism Management is a degree course, whose main focuses with regard to contents consist of business basics with a tourism covering, cross cultural and social competence as well as leadership- and professional competence.

  9. Policy and Destination Management

    UN Tourism works to provide guidance and share good practices on policies and governance models aimed to effectively support the tourism sector at the different levels: national, regional and local. The development and management of tourism destinations requires a holistic approach to policy and governance. Governance has two specific dimensions:

  10. What Is the Role of Tourism Management and Marketing toward ...

    Sustainability is one of the current much-discussed issues in the world, including in tourism sectors. However, there are few studies on tourism management and marketing toward sustainable tourism. This study aims to analyze the literature on tourism management and marketing toward sustainable tourism by using a bibliometric analysis approach based on the Web of Science (WOS) database. A ...

  11. What to Know About Hospitality and Tourism Management Degree Programs

    Hospitality management degrees are, foremost, degrees in business, says Michael Sabitoni, chair of the food and beverage management department and the international travel and tourism studies ...

  12. Tourism

    tourism, the act and process of spending time away from home in pursuit of recreation, relaxation, and pleasure, while making use of the commercial provision of services.As such, tourism is a product of modern social arrangements, beginning in western Europe in the 17th century, although it has antecedents in Classical antiquity.. Tourism is distinguished from exploration in that tourists ...

  13. Tourism Management: All You Need to Know About Tourism!

    Tourism management refers to everything related to the hospitality & travel industry. Here you find extensive knowledge about tourism.

  14. Scope and future of tourism management

    Tourism is considered to be an important aspect of economic growth and the development of a nation. According to the United Nations World Tourism Organization (UNWTO), global tourism is expected to reach 1.6 billion (in terms of international arrivals) by the year 2020.Tourism management is generally considered a bright and potential employment sector as it offers a wide variety of career ...

  15. What Is Tourism Managment

    Tourism management involves overseeing and coordinating various aspects of the tourism industry, including marketing, planning, development, operations, and customer service. It aims to provide a positive and enriching experience for tourists, while also benefiting the local communities and preserving the environment.

  16. 21 reasons why tourism is important

    Revitalisation of Culture and Art. Preservation of Heritage. Empowering communities. The importance of tourism: Environmental gains. Protecting nature. The importance of tourism: Political gains. Why tourism is important: To conclude. The importance of tourism: Further reading.

  17. Bachelor of Science in Tourism Management, major in Travel Operation

    The BACHELOR OF SCIENCE IN TOURISM MANAGEMENT Major in Travel Operations and Service Management program covers the study of various components focusing on the management, operations, and service delivery relevant to the travel and tourism industry. It encompasses technical, practical, and professional learning and application of skills with respect to specific areas such as travel agency ...

  18. Diploma in Tourism Management

    The purpose of this qualification is to equip students to be competent in a variety of technical, managerial, personal and operational skills in the running of a tourism enterprise. The successful student will have developed a sound foundation for advancement into entry level and leadership positions, and to exploit entrepreneurial opportunities.

  19. Dream Destinations and Talent Mobility Trends

    BCG delivers solutions through leading-edge management consulting, technology and design, and corporate and digital ventures. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, fueled by the goal of helping our clients thrive and enabling them to make the world a better place.

  20. Discover Moscow About Us

    About the portal. A technological tool for effective communication between the leading players in the Moscow tourism market and representatives of the foreign/regional tourism industry through online events. OBJECTIVES: • Building long-term cooperation with foreign/regional representatives. • Raising awareness among foreign/regional ...

  21. Russian State University of Tourism and Service

    Russian State University of Tourism and Service. Russian State University of Tourism and Service is an ideal place for people who think globally, who are open to new knowledge, and who perceive learning as a way of life. Here you will find the united team of students and teachers who interact on equal terms throughout the educational process.

  22. About us

    About us. The Russian National Tourist Office, an award-winning travel company, was founded in 1997, and today has offices in London, as well as representative offices in Russia: Moscow, St Petersburg, Irkutsk and Yekaterinburg. The Russian National Tourist Office is the leading tour operator in the UK for outgoing tourism and business tourism ...

  23. COMMITTEE FOR TOURISM

    Global Code of Ethics for Tourism; World Committee on Tourism Ethics; Ethics Convention; Accessibility; Tourism and Culture; Women's Empowerment and Tourism; COVID-19: Sociocultural Impact; Technical Cooperation. Silk Road; UN Tourism Academy. Courses, Webinars & Resources; UN Tourism Executive Education; UN Tourism.QUEST; UN Tourism.TedQual ...

  24. Moscow City Tourism Committee organizes conference for Indian MICE

    Recognising market demand, the Moscow City Tourism Committee organized a conference for representatives of the Indian MICE industry, to introduce them to the tourism strengths of the Russian capital. MICE stands for Meetings, Incentives, Conferences and Exhibitions, and is a type of tourism in which large groups, usually plan things well in ...

  25. Outcomes of The 24 April Ordinary Council Meeting

    QUESTION ON NOTICE - FUNDING STRATEGY FOR GRANT APPLICATION FOR THE WIRADJURI TOURISM CENTRE: Council staff provided a verbal update to a Question on Notice from Councillor Josh Black Regarding funding the Wiradjuri Tourism Centre with an internal loan of $2.2 million plus forgone interest of $501,732, with staff highlighting the other ...