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• Extensions possibles à Dubaï ou à Istanbul . 

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• Voyages à Bali depuis la Tunisie
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How to plan your first visit to Thailand

Oct 3, 2023 • 14 min read

Be ready for your trip to Thailand with this first-timer's guide © Jackyenjoyphotography / Getty Images

Thailand is one of the world’s most popular tourist destinations and is widely accessible to all types of travelers.

Despite being known as a top backpacker destination as far back as your parents can remember, it still remains a must-visit for many. Best known for its pearl-white beaches , rich cultures and exquisite cuisine , it’s perfect for youthful soul-searchers, new family travelers and off-the-beaten-track adventurers alike. 

Blissfully easy to navigate for first-timers, the country is wholeheartedly hospitable and boasts a culture that is open, welcoming and warm. And although this kind-spirit can sometimes feel a little too much to the uninitiated, the lengths Thai people will go to ensure you have a great time is astounding and should be welcomed at every opportunity. Anyone who has visited Thailand will tell you that it is through these interactions that the real Thailand reveals itself.

Warm temperatures year round promise a generous helping of vitamin D, while bountiful landscapes that stretch from pristine beaches to forested mountains give way to almost limitless experiences . You’ll be hard pressed to find a better tropical paradise for your next sun-filled adventure.

So, get ready to pack your bags with the answers to these questions that every first-time visitor to Thailand is asking.

When should I go to Thailand?

Ask any local and they’ll say the best time to visit Thailand is the “winter months” of November to February, but with warm temperatures throughout the year you’ll be hard pressed to find a time not worth visiting. 

Thanks to post-monsoon winds cutting down humidity and lowering temperatures a few degrees, these months are technically the coolest, but that is objective when you’re in the tropics. This season pairs well with the New Year holiday season so expect busy crowds of both Thais and foreigners during these times. 

The summer that follows is equally dry but significantly hotter. By April, the country is at its hottest (temperatures reaching north of 104°F/40°C) so fewer Thais venture out, leaving the sun-scorched tourism to those that don't know better. If you visit during this time, be sure to time a trip with Songkran, Thailand’s three-day New Year that is celebrated by way of a nationwide water fight in mid- to late-April. Every village, town and city gets involved, often producing so much evaporated water that it kick-starts some hefty pre-rainy season storms. 

The rainy, or monsoon, season usually arrives by late June and continues through to October. At the start, the rains are heavy but more inconsistent. Towards the end, rainfall is easier to predict with week-long grey skies a real possibility. Temperatures stay warm so you don’t need to layer up, but if you’re visiting the islands , beware of rough seas and cancelled ferries that can spell disaster for tight itineraries. 

Also worth noting is the increasingly problematic “smokey season”, where slash-and-burn agriculture blankets the North of Thailand (Chiang Mai, Pai, Sukhothai, Chiang Rai) in toxic smoke between January and March that ruins both the views and your lungs.

How much time do I need to explore Thailand? 

It can be easy to feel overwhelmed when first visiting Thailand, jam-packing itineraries with every city and every experience you can. As a first-time traveler, ask yourself what you want to go to Thailand to experience and build your trip around that. With so much on offer and vastly different landscapes depending on where you head, Thailand can be enjoyed over days in the same way it can be enjoyed over months. 

If it's beaches you’re looking for, head south to Phuket , Krabi or one of the islands in the Bay of Thailand and look towards the mainland for extra things to do. If it's the culture you’re more into, stay a while in Bangkok before heading north to Chiang Mai and come face to face with thousand-year-old temples and ancient forests. 

If there’s one piece of advice for first-timers, it’s this: don’t do too much. Seven to ten days might be just the right amount of time to explore, allowing you to see the best places . Thailand is inherently laid-back and spontaneous. Give yourself time to become part of that rather than rushing through without time to take it all in.

Do I need a visa to visit Thailand? 

Thailand allows tourists from over 60 countries to enter without applying for a visa . Most get a 30 day stamp , which is more than enough for most holidaymakers. Trips to neighbouring countries will grant you a new 30 day stamp when you arrive back into Thailand too, making it perfect for wayfaring backpackers looking for a good place to start and end their trip.

The country’s main international airports are Suvarnabhumi Airport and Don Muang Airport in Bangkok and Phuket Airport on the island of Phuket. Smaller regional airports in Chiang Mai, Khon Kaen, Pattaya and Trang also have daily international flights from more regional Asian and Middle Eastern destinations. 

What's the best way to travel around in Thailand? 

Getting around Thailand is easy enough although timetables and pick-up points can be a little hard to decipher. The interprovincial bus and train networks are far-reaching and almost always have seats, but booking can be tricky thanks to a lack of any central online booking system. Agents are your best bet to sort out the details (their add-on fees are pretty nominal) or opt for flying, with dozens of internal flights connecting cities every day at prices that can’t be scoffed at.

Getting around locally is even easier with taxis, tuk-tuks and makeshift minivans and taxi-trucks in every major town and city. The more modern BTS and MRT train systems in Bangkok make navigating the massive city even easier as more lines are built, while the popular car-hailing app Grab is now top choice for locals and tourists who prefer to use map pins over hand gestures to find their way.

The best things to do in Thailand 

Thailand is loosely divided into four regions, the South – where you’ll find beaches; the North, where you’ll find mountains; the Northeast – where you’ll find food and culture; and the Central Plains – where you’ll find Bangkok and Thailand’s biggest nature reserves.

Each region has its own unique cultural identity that can be experienced in everything from food to language, traditions and beliefs, but at their core all are very Thai. Here’s a small breakdown of each region to help you decide where to begin.

Bangkok is the heart of Thailand, home to the Royal Family and one of the world's largest capital cities. Renowned for its endless shopping, record-breaking markets and vibrant nightlife, there's something here for everyone, although it's not always everyone’s favorite place.

Because it’s the first port of call for most visitors, it can be quite an overwhelming experience for a first-timer. Endless traffic jams, strong smells from street food vendors and a pulsating hum of crowds might be an assault on the senses. Some thrive, others dive. Both are perfectly acceptable responses but if you do find yourself in the latter party, try to consider staying a day or two to settle in and see some sights . 

The best way to see Bangkok is getting on the back of a tuk tuk and touring the city by way of the Grand Palace , Khao San Road , Siam Shopping District and the world’s largest Chinatown . If you’re there at the weekend, don’t forget to visit Chatuchak Weekend Market , the largest market in Thailand.

The Central Plains

Head beyond Bangkok and you’ll be greeted by a wide world of rolling green hills and small towns that are home to some of Thailand’s best kept secrets.

The ancient capital of Ayutthaya is just 90 minutes from Bangkok’s Krung Thep Aphiwat Central Terminal, and is a perfect day trip from the busy capital. Alternatively, depart on a horizontal trajectory for more natural experiences that are easy to get to, including Thailand’s largest nature reserve, Khao Yai National Park (surrounded by luxurious holiday villas and wine plantations) to the east, and the wild waterfalls and elephant sanctuaries of Kanchanaburi to the west.

The Southern Islands

The islands along the southern peninsula are Thailand’s most popular destination, and for good reason. Pristine beaches, although a little inundated with tourist development over the years, are still some of the best in the region. The Andaman Sea side offers the clearest water, best diving sites and white sand beaches, home to the infamous city-island of Phuket and many other smaller islands each with their own charm and story, one of the best being Ko Lipe . In the Bay of Thailand, you’ll find the popular full-moon party island of Ko Pha-Ngan along with many other islands that offer both relaxing getaways and unadulterated ocean fun.

Chiang Mai and the North

Chiang Mai is the hub for most travelers heading north. Once an old capital for the Lanna Kingdom, the city is rich in history and offers a glimpse into the unique cultures of hilltribes and local traditions that are unlike any other in Thailand. Surrounded by mountains, it is also a paradise for those who like adventure, with everything from white water rafting to sustainable elephant tourism , jungle treks and mountain-top glamping.

The nearby mountain town of Pai became a backpacker hotspot during the '80s and has remained one ever since. Although more family-friendly than ever, it is still the place every first-time backpacker ends up at one point or another. And while most experiences in the North are easily accessed from the hub of Chiang Mai, travelers with a little more time should venture further into the hills in search of untapped beauty found within the mountains of Nan , Chiang Rai and Mae Hong Son . 

Northeast Thailand

Colloquially known as Isan (pronounced ee-saan ), this region is the least visited part of Thailand. Endless paddy fields and agricultural powerhouses are what keep this region going, but for intrepid travelers there’s a fair few things to be discovered here too. 

Sharing its border with Laos and Cambodia , backpackers will often find themselves in the border towns of Nong Khai and Aranyaprathet as they venture forth, or emerge from, the wider region. Beyond that, the region operates on a more destination-specific agenda, with the dinosaur museums of Khon Kaen , the plateau camping of Phu Kradeung and the rocket festivals of Yasothon being some of the region’s biggest highlights. 

My favorite thing to do in Thailand

Northern Thailand has some of the best roads in the region for biking. Whether you hire a moped, try your skills on a vintage classic or swap a motor for two pedals, exploring the North – and Thailand in general – on two wheels is one of the most rewarding experiences. 

Why? Well, with two wheels you can stop almost anywhere, change plans at a moment's notice and travel slow enough to take in your surroundings and see things often missed from inside a minivan. This not only is a great way to travel in general, but also aligns well with the more relaxed and spontaneous travel culture that Thailand is perfect for.

Whenever I visit a new city, I like to rent a bike and drive around to see what’s on offer. When I have a day or two free, I’ll take to the road on a pre-planned trip on well-known routes such as the Mae Hong Son Loop that offer more in the way of pit stops, hilltribe village detours and refreshing midday waterfall visits. If there’s one bike route you do while in Chiang Mai, it should be a trip out to Doi Inthanon (the country’s highest mountain) and back, making sure you reach the top of the mountain (a road leads all the way to the top) and book a night in one of the many luxurious dome tent glamping spots with your very own private balcony bathtub for as little as $40 just a night.

How much money do I need for Thailand?

Costs in Thailand can vary dramatically and also feel quite unbalanced at times. A local coffee can set you back as much as three street food dinners, while luxury resorts range from the surprisingly accessible to downright outrageously expensive. 

One thing is for certain, Thailand is no longer a cheap destination for tourists. Sure, you can easily get by on a budget here and still experience things you could never afford back at home, but the cheap destination that generations before once knew is mostly gone. While backpacker hostels trade cheap prices with fans and unwashed sheets, tourist hot spots generally charge more but also offer better services as a result. If you want to keep it real, look beyond the flashing lights for nearby local hangouts that often serve better food and more genuine experiences.

Average costs in Thailand

• Hostel room: 300–600B
• Basic hotel room: 600–1500B
• Luxury villa: 3000–30,000B
• Interprovincial bus and train tickets: 200–600B
• Internal flight: 2000–3000B
• Bowl of noodles on the roadside: 60B
• Thai restaurant meal for two: 1500B
• A barbeque buffet: 500B
• A bottle of local beer: 60B
• A fresh cup of Thai-origin coffee: 120B
• A liter of petrol: 45B

Is Thailand safe for tourists?

Absolutely. In fact, Thailand is one of the least dangerous countries in Southeast Asia for travelers. It’s open and friendly culture means people are always willing to help you, and while there are people with bad intentions the world over, there’s usually someone nearby who can help on the rare occasion something does go wrong.

Looking at a wider picture, the country does have a history of social unrest and military coups, however these are (mostly) bloodless and tourists have never been a target of either side. As long as you follow standard travel safety practices, look out for tuk tuk scams and be savvy around corrupt vendors and officials, you’ll be fine.

What should I know about Thai culture before I visit? 

Thailand has a strong cultural identity but Thai people are generally very tolerant and accommodating to foreign tourists who may not realize they’re making a faux pas. Aside from insulting Buddhism or the monarchy (both punishable with jail terms), most other traditions or practices are overlooked if done wrong.

Generally speaking, you shouldn’t touch a stranger on the head, point at things with your feet, step over people or put your feet up on a chair. This comes from the belief that the head is the most sacred part of the body while the feet are the least. Other things include public nudity, going topless (this also includes men away from the pool or the sea), shouting loudly or getting a little too intimate in public. 

However, due to the reserved nature of Thai society, it can be difficult for tourists to recognize when they’re doing something wrong as many people won’t mention it. When in doubt, smile, be polite and keep frustrations to yourself and you’ll fit in just fine.

How can I best stay connected in Thailand?

Thailand has an incredible network of wi-fi and 4G/5G networks that cover almost the entire country. Free wi-fi is available in almost every cafe, restaurant, bar and hotel and sim cards can be purchased cheap and easily (you’ll need your passport to buy one) and offer very cheap internet packages that can keep you connected with superfast 4G from sandy beaches to the most dense jungles.

Is Thai street food safe to eat?

Most street food in Thailand is cooked to order, making it especially safe to eat as it is served fresh off the wok. Just like restaurants, street vendors rely on good reviews and happy customers to survive. Food poisoning from street food is uncommon but not impossible, but for first-time visitors, a change in diet and local bacteria can result in mild upset during the first few days.

Pre-cooked food left out on the roadside for hours on end is more high-risk, so use your judgement on whether something looks safe to eat. Thai people are also very cautious when it comes to cleanliness and food quality, so if there are lots of locals lining up too, you’re definitely at a good place.

Is cannabis legal in Thailand?

As of 2018 cannabis was legalized in Thailand for medical use and more recently decriminalized for recreational use. Although there are loose rules around who can and cannot smoke (currently banned for under 20s and pregnant women), these are being updated often so make a point of seeking up-to-date information before engaging in any cannabis-related activity.

Smoking cannabis, cigarettes or vaping (e-cigarettes are illegal in Thailand) in public places is still subject to punishment as a public nuisance so watch out for no-smoking signs. Thailand also has a very strong stance against all other drugs, with hefty prison sentences and even the death penalty for those caught using or in possession. As such, the laws surrounding cannabis could change in an instant so when in doubt, avoid it to stay safe.

This article was first published January 2011 and updated October 2023

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• How to Plan Your First Trip to Thailand — 7 Easy Steps

Thailand, the land of smiles, No. 1 for travel in Southeast Asia, is rich in culture and history, and filled with golden temples, radiant beaches, cuisine that is adored around the world, and friendly smiling people.

If you're looking for a way to rekindle your spark or to enjoy quality time with your kids, it's time to book a trip to the best vacation spots for couples or families in Thailand.

Don't know where to start? Read on for your handy guide to planning a trip to Thailand.

1. Choose Where to Go

2. decide how many days to stay.

• 3. Consider When to Travel
• 4. Consider Your Budget
• 5. Taking A Guided or Independent Tour?
• 6. Check Out Visa Policy

7. Getting to and Around Thailand

Thailand can be divided into three main regions for travelers:

• Northern Thailand for nature, elephants, and local villages;
• the Central Plains for Bangkok and city getaways, and
• Southern Thailand for great beaches.

With our knowledge of Thailand and feedback from our customers, we suggest you visit Bangkok, Chiang Mai, and one or two southern beaches for your first trip , extending it to Chiang Rai and/or a national park if you have the time.

1) Bangkok — A Blend of Modernity and Tradition

Bangkok is Thailand's capital and top gateway city. It is a city that offers a unique blend of modernity and tradition, making it a perfect destination for a family or couple's trip.

For those interested in learning more about Thailand's splendid architecture and temples , the Grand Palace, Wat Arun, and Wat Pho are must-see attractions.

Whether traveling as a family or a couple, a foodie tour to discover the sophisticated flavors of Bangkok's old district in Chinatown among other local cuisine will create a deliciously memorable experience.

Your trip would not be complete without a cruise along Bangkok's ancient canals and a visit to a floating market , which would give you an insight into a bygone way of life.

For a special experience and some private time, you could spend a night in a floating house at Kanchanaburi.

Get more ideas on planning a family trip to Thailand .

Discover real reviews of Highlights Travel Family 's best-rated service across trusted platforms.

2) Chiang Mai — Have a Close Encounter with Elephants

Chiang Mai, known as the 'Rose of the North', is a wonderful destination for a family or couple's trip, offering culture, history, relaxation, and excitement as well.

You could start your trip with a visit to the famous Wat Phra That Doi Suthep temple , which offers breathtaking views of the city and its surroundings. Then explore the Old City and its many street markets, such as the Night Bazaar.

Seeing elephants usually tops the list of things to do in Chiang Mai, whether with kids or your partner. Our half-day elephant tou r allows you to feed the elephants, walk with them, and play with them in the mud of a bathing pool.

If you visit in November, don't miss Chiang Mai's Yi Peng Lantern Festival , which is a romantic event that many couples dream of.

3) The Thai Islands: Phuket or Samui?

Your Thailand trip would not be complete without visiting at least one or two of its beautiful islands. The only question is which island should you choose from so many islands on both the west and east coasts of Thailand.

Phuket , along with Krabi and Koh Phi Phi, on the Andaman Sea (west coast) is loved by families for its various exciting activities and family-friendly hotel options .

While Ko Samui , along with Ko Pha-Ngan and Ko Tao, on the east coast is very popular with couples, due to their being home to luxury resorts and a quieter vibe .

If you are traveling in your summer vacation , Ko Samui is recommended for its sunny and dry weather, while Phuket is in its rainy season.

Can't make a decision yet? Suggested read: Phuket vs Koh Samui .

4) A National Park: Enjoy Jungle Hikes and Encounter Wildlife

To enrich your stay in Thailand, you should consider including a national park in your trip, such as Kao Yai or Khao Sok.

Located north of Phuket, Khao Sok National Park is home to some of the planet's oldest rainforests, with guided activities including jungle hikes and boat tours on scenic Cheow Lan Lake. Spending a night in a "tree house" (treetop lodge) could be an experience full of lifetime memories for your kids. For couples, there's the special and romantic experience of staying in a luxury tent surrounded by rainforest.

North of Bangkok, Khao Yai National Park makes an amazing day out. 

If you're planning a trip to Southeast Asia, get some inspiration from our article: 2-Week Southeast Asia Itineraries for Couples, Families, and More .

We suggest you take at least a week for your first trip to see a spectrum of the highlights in the top three cities.

• 7–10 days: Bangkok (2–3 days), Chiang Mai (2–3 days), and a southern island like Phuket or Koh Samui (3–4 days). See the  9-day Thailand Family Tour for inspiration. Or get more sample itineraries:  Top 5 Thailand Itineraries for 10 Days .
• 10-15 days: For a few more days, you can discover more of Thailand, like charming Chiang Rai and a national park, you will need a few more days. See our sample itineraries for inspiration: 12-Day Thailand Family Holiday , 12-Day Thailand Wonders Tour , and Best 3 Thailand Itineraries for 12 Days .

If you are lucky enough to have more time to tour Thailand, say 3, 4, or even 8 weeks then you have a lot more options! See our page the Ultimate Thailand Travel Itinerary Guide From 5 Days to 1 Month for more inspiration.

For 2–3 weeks , you can consider visiting Thailand with one or two other countries. Vietnam and Cambodia are 2 of the most popular choices. See the sample itineraries for inspiration:

• 11-Day Best of Thailand and Cambodia Tour
• 19-Day Highlights of Thailand, Cambodia, and Vietnam
• 21-Day Thailand and Vietnam Adventure Tour

Or you can check the sample itineraries of Thailand for  21 days >>>

You might want to contact a travel specialist to have your requirements, including the length of your holiday, designed into a fulfilling tour uniquely planned for you.

Extended reading: How Long to Spend in Southeast Asia (for First Timers)

3. Consider When to Travel to Thailand

In general, the best time to visit most of Thailand is during the dry season between November and March , when the temperatures are pleasant and there is very little rainfall.

According to our experience, if your travel dates are totally flexible, the ideal times are late October and early April , when the weather is still good and the crowds are fewer.

Christmas and New Year holidays are the busiest times . Hotels in popular cities/islands such as Bangkok and Phuket, and flights between popular destinations such as Chiang Mai - Phuket are likely to be sold out in advance. Be sure to plan ahead and make reservations at least 6 months in advance for better deals. Let us know your interests and requirements , and we'll take care of everything.

If you travel between August and September for the Phuket area or between October and December for the Koh Samui area, be prepared for showers. Fewer crowds and cheaper prices are its benefits. You can get more detailed tips on Best Times to Travel to Thailand .

Vietnam and Cambodia have similar climates to Thailand's . You may want to visit these three destinations in one trip. Check How to Plan a 3-Week Thailand, Cambodia, and Vietnam Tour

4. Consider Your Budget for a Thailand Trip

In general, Thailand is surprisingly affordable, and therefore it is particularly popular to visit. Airfares for your international flights are the largest upfront cost. On arrival in Thailand, your costs will vary greatly depending on the kind of traveler you want to be.

Thailand is a country that covers all budgets! From economy-class hotels to top-class resorts, street food to gourmet dinners for hundreds, and free beaches to expensive tours, Thailand has it all!

A private tour is an affordable luxury in Thailand! Private service is value for money there. Here are the prices for a private tour based on a group of 2 people during the peak season, for your reference:

• On a medium budget, touring Thailand typically costs around US$150–200 per day per person (including 4-star hotels, airfares within Thailand, attractions, guides, and transfers).
• For a higher budget of US$200–250 per day per person, more comfort can be enjoyed (including 5-star hotels, airfares within Thailand, attractions, guides, and transfers).
• For a family trip (2 adults plus 2–3 children) for 2 weeks in Thailand or in Southeast Asia, it normally costs US$10,000–15,000 per family excluding international flights from/to America or Europe.

Learn more about how much money you need when visiting Thailand. Check out some private Thailand tours and private Southeast tours to get a general idea of the cost.

5. Consider Traveling Independently or Taking a Guided Tour

While Thailand is easy enough to travel to independently for backpackers, it is at the same time very time-consuming (if not troublesome) to choose the most suitable hotels and arrange all the best activities for you, while seeking value for money and great service.

A private guided tour is a great way to maximize your time , eliminating any frustrating time spent on planning and traveling and ensuring a smoother, stress-free, and more enjoyable journey.

Work with our travel consultant to create an itinerary that fits your schedule and focuses on the places and experiences that matter most to you. Our consultants can not only help you sift through thousands of hotel and restaurant options to find the right one for you, whether it's for couples or families but also quickly provide alternative solutions in case of any changes .

Contact us to enjoy a quality service.

6. Check Out Thailand's Visa Policy

Nationals of many countries are exempt from needing a tourist visa to enter the Kingdom of Thailand, including the United States, Australia, Canada, and the United Kingdom. Most travelers can stay in Thailand without a visa for 30 days. We have more information on Thailand visas and visa requirements for other Asian countries .

Getting to Thailand

Flying from North America to Thailand usually involves a connecting flight. Popular transfer cities include Seoul (South Korea), Tokyo (Japan), Hong Kong, Taipei, and Dubai (United Arab Emirates).

Direct flights operate between Bangkok and the main cities in Europe and Oceania.

We are confident that our private tours are the most convenient option for your trip to Thailand. We can make an itinerary according to your flight times and arrange trouble-free private transport.

Connecting to Other SE Asian Countries

Bangkok is the top gateway city for travel to Southeast Asian countries. From there you will find frequent flights to other major cities in Vietnam, Cambodia, Myanmar, and Laos. This makes Thailand not only a popular destination stop but also a gateway to its neighboring SE Asian countries.

Booking a private tour with us, we will arrange your transportation within Southeast Asia. Our travel consultant will search the flight schedules, arrange the best connections, and book the air tickets.

You're in Good Hands with Asia Highlights

At Asia Highlights, we have created over 10,000+ big trips for insightful travelers, mostly for families and couples. We truly understand that every single big trip planned for our clients is not just for good holiday memories but also for joyful celebrations of life's milestones.

Read comments from our clients on TrustPilot , for example:

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• "Everything went better that we'd expected! Our guides were local people who knew about the city, the people, and how to solve problems. They were really punctual and had the best attitude!

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Get a wonderful Thailand vacation by sending us a message . Or check out our sample itineraries for inspiration:

• 12-Day Thailand Family Holiday
• 14-Day Classic Vietnam and Thailand Tour
• 14-day Thailand and Vietnam Family Tour
• 3-Week Best of Thailand, Cambodia, and Vietnam Tour for Couples

Further Reading

• 2 Weeks in Thailand – 3 Perfect Thailand Itineraries
• 2-Week Southeast Asia Itineraries for Couples, Families, and More
• How to Plan a 3-Week Southeast Asia Itinerary

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• 12-Day Thailand Wonders Tour
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20 Best Places to Visit in Thailand — From the Country's Oldest National Park With Secret Waterfalls to Stunning Islands With Excellent Diving

There's no shortage of beautiful places to visit in Thailand.

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Thailand is so much more than a travel destination — visiting is a bona fide rite of passage. From hostel-hopping backpackers to well-heeled five-star hotel aficionados, there’s something for everyone in “The Land of Smiles.” 

My most recent trip to Thailand was in early 2022, when the country implemented strict entry requirements due to the COVID-19 pandemic. At the time, I was one of a few hundred thousand tourists who were allowed into the country, and it felt like I had many of the typically crowded attractions all to myself.

The beauty of Thailand is that it will show you different sides of itself no matter how many times you visit. From the idyllic white-sand beaches and palm-fringed islands in the south to the misty hillsides and temple-peppered mountains of the north, the rattle and hum under neon lights of nonstop Bangkok, and the ruins of ancient cities surrounded by jungle, Thailand never disappoints.

So, what are the best places to visit in Thailand? I reached out to a Thailand travel expert and threw in a bit of my own first-person experience to help you narrow down this ever-growing list.

Tessa Desjardins/Travel + Leisure

For most travelers, an adventure in Thailand will likely kick off in the nonstop, energetic capital city, Bangkok. A dizzying destination and one of my favorite international cities, Bangkok is full-on sensory overload — but in the best way. Dig into sizzling street food; meander back alleys and bustling thoroughfares in search of small markets, shops, and hidden temples; cruise along the Chao Phraya River, and grab a cocktail at the dozens of sky-high rooftop bars. 

Tip: Book a room at the Capella Bangkok or Mandarin Oriental, Bangkok — two iconic luxury hotels with stunning locations perched on the Chao Phraya River.

IronHeart/Getty Images

Second to Bangkok on most visitors’ lists is the northern city of Chiang Mai. Many travelers even prefer Chiang Mai to Bangkok for its relatively slower pace of life. The spectacular city is bursting with temples (Wat Phra That Doi Suthep is a must) and humming with restaurants and bars. 

"I would say for anybody, whether it's their first time or a repeat trip to Thailand, if you have been there or you haven't, [you have to visit] Chiang Mai," said Grant Ekelund , Travel + Leisure A-List advisor and senior travel consultant and Asia specialist at InsideAsia. "It's such a neat city. It’s one of those destinations that has something for everyone … Are you a foodie? Do you want to hike? See cool temples? Have amazing trekking opportunities? It can all be done [here], and it slots into any itinerary perfectly."

Koh Phi Phi

Thailand has more than 1,400 islands scattered around its coastline, but few are as famous or iconic as the Phi Phi Islands in the Andaman Sea. Comprising two islands — Phi Phi Don and Phi Phi Leh — Koh Phi Phi is known for its natural beauty, excellent diving, and raucous party scene. For the latter, Phi Phi Don is the most famous. Phi Phi Leh, meanwhile, is uninhabited and beloved by those looking to disappear into nature. It was blasted into the public eye about two decades ago, when Leonardo DiCaprio's character went in search of an island paradise in the film "The Beach," which is set in real-life Maya Bay.

Alexander Spatari/Getty Images

While we’re on the topic of Koh Phi Phi, we’d be remiss not to mention Krabi province as a whole. Located in southern Thailand, bordering the Andaman Sea, Krabi is home to many of the beautiful beaches and islands that make Thailand famous. 

"I've been booking many [trips to] Krabi lately," said Ekelund. "It ticks a lot of boxes for people. You've got the beauty, cool cliffs, and interesting geology. It has a beach, but it's for people who don't want to simply park it on the sand for 10 days. Krabi offers activities and more." Some highlights include the beach town of Ao Nang, as well as islands like Phuket, Koh Lanta, Koh Yao Yai, Koh Lipe, Railay Beach, and several national parks.

Koh Yao Noi

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My first trip to Thailand was to the small island of Koh Yao Noi back in 2013. One of the most beautiful islands in Phang Nga Bay, Koh Yao Noi is flecked off the coast of its sibling island, Koh Yao Yai. Sandy beaches and small fishing villages comprise most of the land here, along with the luxe Six Senses Yao Noi resort tucked along the eastern coast. The property’s infinity pool is legendary for its explosive sunrise views that blur the distinction between the sky and sea.

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Many Thai cities have the ability to make visitors feel like they’re stepping back in time. But few create the illusion as vividly as Ayutthaya. Once the capital of the Kingdom of Siam, the ruins of Ayutthaya are breathtaking and hauntingly beautiful. It’s only an hour from Bangkok, making it an easy day trip or a great overnight excursion.

Boyloso/Getty Images

Sukhothai is another beautiful ancient city. "Sukhothai is for people who like history. I was taken by how beautiful the area is and how extensive the ruins are," said Ekelund. "We cycled around the ruins with a guide and got a great sense of the history. Sukhothai is much more rural and harder to reach, meaning it has fewer tourists. You also don't have a city built up around it."

Mae Hong Son Loop

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Of all the places I've visited in Thailand, none stick with me as much as the Mae Hong Son Loop. This 300-mile route is most often tackled by travelers on the back of motorbikes looking to brave the mountain switchbacks that descend into the thick jungle and pass from small village to small village. It's not a journey to be taken lightly — motorbike experience is strongly recommended — but those who make the trip are rewarded with spectacular scenery and access to remote communities.

Khao Yai National Park

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Thailand has more than 100 national parks. The oldest is Khao Yai National Park, which also happens to be the country's third-largest. Within the park lies a web of hiking trails, secret waterfalls, and herds of elephants.

"Khao Yai has a lot of bat caves, too, which is one of the coolest things I've ever experienced," said Ekelund. "I stood there for 30 minutes while an unending stream of bats flew over my head. It was all so beautiful. It's a beautiful park with waterfalls, trekking, and hiking. Plus, it's just a couple of hours [by car] from Bangkok."

wichianduangsri/Getty Images

Approximately two hours southeast of Chiang Mai is the city of Lampang. Much like many large cities in Thailand, Lampang has its fair share of temples, street food, and markets. But unlike the others, it feels like a place where time has stood still. Just listen for the sound of clip-clopping horse carts, still used for transportation, and you'll understand what I mean. Because of Lampang's integral role in the teak trade, many migrants from Myanmar made this northern city home, and you'll find teak mansions and Burmese-style temples everywhere.

fokkebok/Getty Images

Chiang Rai, a northern Thai city, is often glossed over as most visitors opt to stop in Chiang Mai instead. "I am always struck by how chill Chiang Rai is," said Ekelund. "It's a relaxing place to be and has cool stuff to do. It's a great city to walk through the neighborhoods and see people living their daily lives. I enjoyed the mountains, nearby villages, and opportunities for cultural exchange."

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No list of best places to visit in Thailand would be complete without Phuket. While Phuket has a reputation for being crowded with resort after resort, the truth is it’s for a reason — the island is a beautiful place to be. Thailand's largest and most easily accessible island brings visitors in by the millions each year for its wide array of hotels, white-sand beaches, parties in Patong, colorful snorkeling, and eclectic culinary scene.

Oleh_Slobodeniuk/Getty Images

Thailand’s second most popular island sits off the country’s eastern coast in the Gulf of Thailand. Koh Samui is wreathed in bone-white sandy beaches, peppered with temples, veined with hiking trails, and splashed with fabulous resorts and energetic beach towns and villages.

"It's hard to beat Koh Samui. It's just beautiful," said Ekelund. "If you want easy access without a full resort stay, I recommend Anantara Bophut . You can walk to Fisherman's Village, and you won’t feel like you're 'stuck' at a resort. If you want a full resort experience, I like Banyan Tree Samui for its private beach and spectacular rooms."

Cavan Images/Getty Images

The tiny island of Koh Tao, located in the Gulf of Thailand and not too far from Koh Samui, is one of the country’s best locations for diving and snorkeling. In fact, most avid divers will tell you that Koh Tao is their destination of choice in Thailand. The palm-fringed island is best known for its abundance of sea turtles.

Kanchanaburi

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Shrouded in thick jungle and sliced by miles of track belonging to what was once known as the “Death Railway,” Kanchanaburi has a dark and tragic history. The infamous train route, which crosses the River Kwai, was built from 1940 to 1943 by prisoners of war taken by the Japanese in World War II. Today, only a small section of the rail route is open and takes travelers on a journey through the mountain cliffs and bamboo forests of Kanchanaburi. "If you're into history, beautiful vistas, trains, and wildlife, you can get all of that in Kanchanaburi. It's a place not many tourists go, either, so it has a lot to offer," said Ekelund.

Tieu Bao Truong/Getty Images

Trang is the province directly south of Krabi, which means it has the same beautiful stretch of Andaman Sea coastline, except with a fraction of the crowds. There’s no shortage of islands to explore around Trang, like Koh Kradan and Koh Muk. Koh Muk's crown jewel is the secret Emerald Cave, which can be entered via a dark tunnel that leads to a protected beach surrounded by towering limestone cliffs.

Pierrick Lemaret/Getty Images

Located in the province of Phang Nga, Khao Lak can be thought of as Phuket’s much quieter cousin. Less than two hours from Phuket International Airport, Khao Lak is home to miles of sprawling, empty beaches, plus it offers easy access to beautiful national parks.

"I've been hyping Khao Lak quite a bit for people who want something quieter," said Ekelund. "You have easy access to the Phuket International Airport, but it's much more chill than the other Andaman Islands. It has beautiful beaches, good infrastructure, a great spot for dining, and it’s not hard to get to."

Inigo Arza Azcorra/Getty Images

Whether or not you drive the Mae Hong Son Loop, you’ll want to stop in Pai when visiting northern Thailand. Once a sleepy community of expats, Pai has morphed into a must-visit backpacker destination. Visitors will find funky cafes and coffee shops, endless bars, guest houses, hostels, and a dispensary or two, particularly now that cannabis is no longer considered a narcotic in the country.

Khao Sam Roi Yot National Park

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South of Bangkok, the province of Prachuap Khiri Khan is best known for the glamorous, frenetic beach town of Hua Hin. The province runs down the skinny arm of the country, bordering the Gulf of Thailand on one side and Myanmar on the other. Here’s where you'll find Khao Sam Roi Yot National Park, Thailand's first marine national park. The park's top attractions include a series of spectacular caves and a sprawling freshwater marsh. Visitors can enjoy the park’s beaches, islands, walking trails, and thick mangrove forests. It’s just an hour from Hua Hin and about 3.5 hours from Bangkok.

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This long, skinny island, also in the province of Krabi, flies under the radar, but it’s one of my favorite places in the country. Koh Lanta is home to beautiful beaches, great restaurants, and the Mu Ko Lanta National Park, an amazing spot for diving and seeing undeveloped beaches.

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The Perfect 2 Week Thailand Backpacking Route

Written by Hollie Broadhead

Posted, 11th February 2021

So you’re ready to start planning that Thailand Backpacking Route? You have limited time because of.. Annual leave? A break from studying? Backpacking South-East Asia? Or even an around the world trip? Whatever the reason, you’ve decided on travelling Thailand and before we go any further… what an EPIC choice you’ve made!

With its diverse landscapes, mouthwatering foods and some of the world friendliest of locals, it really is easy to see why backpacking in Thailand is so popular for young travellers. 

But what’s next?

You’ve done some research on Thailand Backpacking Route’s online no doubt, looked at the map and thought to yourself “where do I even start?” Without realising, that excitement of travelling Thailand has been dampened by the thought of having to stress and plan this adventure which you know has so much potential….“How do I see everything Thailand has to offer in just two weeks” I hear you say?

Well believe me when I say it’s more than possible and I am about to make it easy for you…  Follow this 2 week backpacking route and I promise, pinky promise in fact, you’ll experience all the epic variety this beautiful country has to offer you!

Day 1-3: Explore the Capital City (Bangkok)

You’re going to want to fly into Bangkok for two reasons;  1. Great international airport 2. No better place to immerse yourself into the South East Asian way of life! 

For someone who doesn’t claim to be a city gal.. Bangkok is genuinely one of my favourite places to come back to. With literally something for everyone, no matter the mood and at any time of the day, you’ll be spoilt for choice on how you spend your time in this fascinating city. By day you can be exploring ancient Buddhist temples, cruising the crazy streets in a Tuk Tuk or relaxing after that long-haul flight with a traditional Thai Massage. Then come the evening, be sure to indulge in the local street food before grabbing yourself a cocktail served in a plastic bucket on the famous Khao San Road, for an epic night you may not remember 😉

Day 4: Welcome to the Jungle (Khao Sok National Park)

From crazy city life to the peace and quiet of the jungle (talk about contrast), it’s time you travel off the beaten track and enjoy some of Thailand’s most breathtaking landscapes. Imagine spending the night floating on an emerald green lake in the World’s oldest evergreen rainforest with nothing but the distant sound of wild monkeys; Khao Sok National Park is the perfect place for you to completely relax and unwind. I usually spend my afternoons floating in a tube, daydreaming amongst the most unbelievable scenes with of course, a Chang beer or two in my hand! 

This hidden gem is an absolute must and somewhere a little less travelled by the average traveller.

TIP: Travel south by overnight train – an experience in itself!

Day 5-6: Head South to the Beaches (Krabi)

A trip to Thailand is not a trip to Thailand unless you’ve felt the white sand between your toes and swam in the turquoise waters of Southern Thailand , so set aside the next few days to really indulge in the #beachlife of Krabi  

Take a long tail boat to the famous Railay Beach (famous for being damn right bloody beautiful) and spend the day working on that tan or get involved in a game of beach volleyball just in time for sunset. 

Hit the streets of Ao Nang by evening for live music, more buckets and maybe a Ladyboy Show for those who are keen!

Promise me this… one thing you MUST do while in Krabi is climb the 1,260 steps to the Tiger Cave Temple. The summit of this Buddhist temple offers some of the best 360 views of the Krabi countryside and with a cheeky monkey or two accompanying you on the way up… how can you resist the challenge? 

Day 7-8: The True Island Life (Koh Phi Phi)

You’ve seen it on the postcards so how disappointing would it be not to see it for yourself! Often regarded as the favourite amongst backpackers (with every good reason!), Phi Phi truly is a little slice of paradise and the epitome of Island life here in Thailand . From speedboats to sunsets, beach bars to fire shows… this tiny little island packs a lot of punch and will certainly leave you falling in love with this corner of the world. Only a short ferry ride from Krabi you’d be absolutely insane to miss this beauty out of your 2 week itinerary!

Day 9-11: The Jewel of the North (Chiang Mai)

Chiang Mai may be Thailand’s second largest city but with a pace a million times slower than that of Bangkok, the laid back vibes of Northern Thailand gives you a completely different feel to the rest of this already diverse country, and it’s just a short internal flight from Krabi. Surrounded by mountains, this region is thriving with rich culture and epic adventure.  My three absolute musts while exploring Chiang Mai would be;

• Learning to cook like a local with a traditional cooking class
• Shopping & eating until your heart’s content in the most epic of night markets
• Of course the most obvious of all… don’t be leaving until you’ve spent an afternoon with Thailand’s most sacred animal.

Just do your research, with a lot of elephant camps in Northern Thailand you’ll want to make sure you’re visiting an ethical sanctuary.

Day 12-14: The Hippie Capital of Asia (Pai)

This tiny place nestled in the jungle of Northern Thailand is quite possibly my favourite place to adventure. Pai is home to the friendliest of locals, stunning landscapes and often win’s as the travellers favourite place in Thailand – for those who make it this way that is… Consider it the place that only the ‘cool kids’ venture to! 

A couple of days here will have you walking the Bamboo Bridge over endless rice terraces, watching the sunset over the insane Pai Canyon or learning the traditional martial art of Muay Thai with ex professionals. “Walking Street” is the place to be on an evening; a narrow street full of delicious Northern flavours and live music bars pumping out a tasteful amount of Bob Marley!

Sounds Insane Right?

So there we have it, 2 epic weeks backpacking Thailand.

Just when you thought it was a little too good to be true… by following this epic route you will tick off all of those #thailandbucketlist dreams and leave you you with the most incredible memories of “The Land of Smiles”

And what’s even better, if this Thailand backpacking route gets you super pumped and you like the sound of hassle free travel with a bunch of absolute legends, we’ve made it even easier for you! Check out our 15 Days in Thailand Trip

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Hollie is part of the senior team here at Feel Free Travel. She loves yoga, the great outdoors, long walks with her dog Willow and you’ll often find her in the kitchen whipping up a vegan snack. Her favourite place at the moment is Sri Lanka as she lovvess catching waves

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How Thailand lured the White Lotus producers away from Japan and plans to cash in on the show's popularity with tourists

As fans eagerly wait for a new lot of guests to check into the White Lotus, a behind-the-scenes drama has been unfolding to secure the filming location of the Emmy-award winning show.

The series has been so incredibly lucrative for the first two destinations it featured that some have dubbed it "The White Lotus effect".

A show ostensibly about tourists has in turn been a boon for tourism in Hawaii, where online interest in the Four Seasons Maui jumped by 425 per cent after the first season aired.

And in Sicily, where Jennifer Coolidge was famously stalked by murderous gays in season two, the production is estimated to have resulted in over 32 million euros ($52.8 million) worth of spending and a 300 per cent jump in online searches, according to travel site Expedia.

So when rumours surfaced of a "high profile" showrunner  — believed to be White Lotus creator Mike White — scouting locations in Japan, Thai authorities swept in to try to woo the team to South East Asia instead.

How Thailand lured The White Lotus away from Japan

Tourism Authority of Thailand Executive Siripakorn Cheawsamoot said they were proactive in their attempts to lure the popular show to the kingdom.

"We approached the White Lotus production team and then we talked with them about trying to bring their budget costs down with potential partners," he told the ABC.

"There are two kinds of incentives. Firstly, cash incentives with rebates and then in-kind incentives as well."

In-kind incentives are non-cash incentives, and can include things like offering services for free.

"A lot of partners in the private sector offered their services, sometimes complimentary, some on an agreement," Mr Cheawsamoot said.

He explained that hotels were provided to the actors and film crew to stay in. Transport and airfares were some of the other perks.

But the real clincher was the Thai government's recently beefed-up film incentive program, which offers a cash rebate of up to 20 per cent for foreign film productions.

In an effort to attract more film and TV productions, the government decided in 2022 to waive the personal income tax for foreign talent for five years, meaning the stars of season three — which include Parker Posey, Patrick Schwarzenegger and Aimee Lou Wood — won't pay Thai tax while working on location.

Thailand's gain was Japan's loss and at last year's Toyko Film Festival, local producer Georgina Pope lamented the lost opportunity.

She pointed to the Thai government's generous film incentive system, which she claimed added up to $US4.4 million ($6.6 million) in savings for the White Lotus project.

The financial details have not been disclosed and the Tourism Authority of Thailand did not confirm that number but Mr Cheawsamoot agreed the sweeteners offered to the White Lotus team would have amounted to millions.

Tourism authorities and local businesses say it is worth the money that was spent.

They expect to see many times that figure in return in the form of visitor numbers and increased spending.

"In terms of economic returns, we've got high hopes," Mr Cheawsamoot said.

Seeing big stars at your local restaurant

While many guests on Koh Samui have no idea what's going on beyond the sign of the Four Seasons hotel, the crew have been spotted around the island.

Already, searches on Expedia for Thailand have jumped by 50 per cent since the announcement that filming would take place in Koh Samui, Phuket and Bangkok.

Local restaurant owners Olive Lamlert and Patrick Moukarzel have had several visits from White Lotus cast and crew.

"It's very cool and very surprising. And the nice thing is that they came back because they like it. So that means a lot," Patrick said.

The couple say some stars of the show have also popped by.

"I was excited because it was Aimee [Lou Wood] who plays the role of Amy in Sex Education and she's super famous. I'm a big fan!" said Olive.

"And then it was Walton Goggins who is in a lot of HBO series and [2015 superhero film] Ant-Man."

Olive and Patrick are also big fans of the White Lotus series itself.

As former hotel workers, they said they could relate to the battles depicted within the series, which features a dysfunctional hotel chain and the challenges of dealing with inhospitable guests.

"It reflects what we used to do and what we had to deal with the guests," Olive laughed.

"The headache ones, the difficult ones, the nice ones, the drama … although maybe not as much drama as in the show."

Patrick said everyone on the island was excited about the potential economic impact of the series.

"It will be very very good, not only for Samui," he said.

"When you come to Thailand, you come to Samui, you go to Bangkok, you will visit another city or small island. So the whole country will benefit."

The downsides of a big show coming to town

While it's hoped the show will bring in more tourism dollars, some locals are worried about the possible impact of more people arriving on Koh Samui.

Parts of the island have been gripped by a water shortage crisis, which has been blamed on drought conditions and a surge of tourist arrivals post-pandemic.

There's also been an ongoing issue with waste disposal on the island as it struggles to keep up with the 200 tonnes of trash produced per day.

Late last year, Koh Samui had reportedly accumulated about 200,000 tonnes at its main landfill site and authorities were left with no option but to export the problem to the mainland.

Local environmentalist Anon Vatayanon said the Thai government needed to have a plan in place to manage the impacts of tourism on the environment.

"Samui became popular because of its nature — the sea, sand and sun," he said.

"The most important thing is that we protect our main selling points … how we manage wastewater, the quality of the water, the environmental impact from road use and air pollution.

"The movie industry wouldn't be filming here if the environment wasn't nice. If we lose it nobody will come here."

Siripakorn Cheawsamoot from the Tourism Authority of Thailand said any boost in tourism would be managed sustainably.

"Sustainable tourism is our key focus for this coming year," he said.

"That's been the key focus for the Department of Tourism to control and communicate with the filming crew."

'Set-jetting' shaping travel itineraries around the world

Thailand is no stranger to big film and TV productions and the big waves of tourism that often follow.

People still flock to James Bond Island where The Man With The Golden Gun was filmed in the 1970s and Maya Bay is still recovering from the impacts of 2000 adventure drama The Beach.

The Leonardo DiCaprio film sparked controversy due to the impact of the shoot and the influx of tourism on the once pristine sands of the bay at Koh Phi Phi Leh.

The area was eventually closed to visitors in 2018 to allow it to recover from the damage caused by millions of tourists.

But authorities say much has changed in the 24 years since the cult movie was released and many lessons were learnt.

They're now hoping to cash in on a trend known as 'set-jetting' where tourists choose locations based on films and TV shows.

The phenomenon has been attributed to a US$200 million dollar boost to Croatia's economy thanks to Game of Thrones and a 50 per cent increase in inbound tourism to New Zealand following the release of The Lord of the Rings.

According to analysis by travel website Expedia, 44 per cent of travellers last year drew inspiration from movies and TV shows, far outpacing the influence of social media at just 15 per cent.

Last month, a post on the White Lotus official Instagram page promised "unforgettable experiences are in the making at #TheWhiteLotus."

"We are eager to welcome new guests to our resort in Thailand."

Thailand is eager to welcome them too.

• X (formerly Twitter)

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