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163 Eras Tour outfit ideas for your Taylor Swift concert

31 October 2023, 11:22

Taylor Swift announces The Eras Tour concert film with trailer

By Katie Louise Smith

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So, your Eras Tour show is coming up and you don't have an outfit yet... Don't know which era to go as? Unsure if you want to keep it casual or go all out with a Taylor Swift -themed costume? Look no further. Here's all the inspiration you need for your Eras Tour outfit...

Ever since the Eras Tour started in March 2023, Swifties have been turning it out with their outfits. TikTok has been flooded with fans sharing their Taylor-themed looks, and with the 2024 dates just around the corner, it's time for the rest of the international fans to get their outfits ready.

READ MORE: 335 friendship bracelet ideas for Taylor Swift's Eras Tour

From the iconic Junior Jewels to Taylor's 'Bejeweled' outfit, or from Mr. Perfectly Fine to Miss Americana, there's so many options for fans – both glam and/or absolutely chaotic – who are looking to include a genius Taylor reference in their Eras Tour outfit.

Alongside the aesthetics, colour schemes and motifs of the 10 iconic eras, below is a looong list of possible Taylor outfits you could recreate, song lyrics or characters from songs you could dress up as, or other Taylor references that will make for a unique Eras Tour costume.

Taylor Swift Eras Tour outfit ideas: What should I wear to the Eras Tour?

Taylor Swift (Debut) Eras Tour costume ideas

The aesthetic: Aquamarine blue, green, cowboy boots, cowboy hats, curly hair, guitars, butterflies, tie-dye, denim jackets, faded blue jeans, rhinestones, white dress, statement earrings.

Thinking about taking it aaaaaall the way back to debut? Taylor's early country aesthetic has given Swifties plenty of inspiration so far, and there's a handful of lyrical references that you could dress up as too – for both solo and couple outfit ideas!

• 'Little Black Dress' from 'Tim McGraw'
• 'The Golden One' from 'Tied Together With A Smile'
• '87' and '89' from 'Mary's Song (Oh Oh Oh)'
• 'Just a small town boy and girl' from 'I'm Only Me When I'm With You'

Fearless (Taylor's Version) Eras Tour costume ideas

The aesthetic: Gold, white, glitter, sparkles, knee high boots, curly hair, guitars, big hoop earrings.

If you've been on SwiftTok at all during the 2023 Eras Tour shows, you'll know that the gold dress/white cowboy boots/curly hair combo has been a VERY popular outfit choice for Swifties in their Fearless era. But if you're looking for something a bit more unique and/or chaotic, check out the options below:

• Your 'Best Dress' from 'Fearless' (a.k.a. a shimmering, fringed gold dress just like Taylor's)
• Juliet from the 'Love Story' music video
• Romeo from the 'Love Story' music video
• 'Not A Princess' from 'White Horse'
• The 'Cheer Captain' and the girl 'on the bleachers' from 'You Belong With Me'
• The band outfit from from 'You Belong With Me'/Fearless tour
• Junior Jewels from the 'You Belong With Me' music video
• 'Little Black Dress' from 'The Other Side of the Door'
• The word 'You' all over your dress from 'You All Over Me'
• Mr. Perfectly Fine
• Mr. Casually Cruel
• A white horse

Speak Now (Taylor's Version) Eras Tour costume ideas

The aesthetic: Purple, gold, floaty dresses, big puffy dresses, stars, fairytale, fantasy, curly hair, charm bracelets, sparkles, fireworks.

From stunning purple dresses to unhinged lyric references, the Speak Now era Swifties have been serving in the crowds of Taylor's shows. She might only have two Speak Now songs on the official setlist, but don't let that stop you from donning one of these outfits...

• A pageant queen from 'Speak Now'
• A fireworks show from 'Sparks Fly'
• The band from the 'Mean' music video
• 'Not A Saint' from 'Better Than Revenge'
• A moth and a flame from 'Better Than Revenge'
• The mattress from 'Better Than Revenge' (RIP!)
• 'Kings and Queens' from 'Long Live'
• 'Band of thieves in ripped up jeans' from 'Long Live'
• Dragon fighters from 'Long Live'
• 'Little Miss Sunshine' from 'When Emma Falls in Love'
• Gold dress vault Taylor from the 'I Can See You' music video
• The purple dress from the album covers
• The other purple dress from the Speak Now tour
• The Wonderstruck perfume bottle

Red (Taylor's Version) Eras Tour costume ideas

The aesthetic: Red, white, black, stripes, straight hair, red lip, shorts, sunglasses, black hats, slogan tees, hearts.

So, Red is your favourite Taylor era but you're unsure what to wear for your Eras Tour outfit? Whether you want a hilarious lyrical reference or want to replicate one of Taylor's iconic lewks, we've got you covered.

• 'Mosaic broken hearts' from 'State of Grace'
• The scarf from 'All Too Well'
• The refrigerator light from 'All Too Well'
• A 'crumpled up piece of paper' from 'All Too Well'
• 'Not a lot going on at the moment' t-shirt from the '22' music video
• Hipsters from from '22'
• The Lucky One
• ''60s queen' from The Lucky One
• The puffy red dress from the 'I Bet You Think About Me' music video
• Twins flames from 'All Too Well (10 Minute Version)' ( inspired by these Swifties )
• The squirrel pyjamas from 'We Are Never Ever Getting Back Together' music video
• The ringmaster costume from the Red tour

1989 (Taylor's Version) Eras Tour costume ideas

The aesthetic: Light blue, metallic colours, sequinned co-ords, mini skirts, sunglasses, knee/thigh high boots, short hair, birds, red lip.

1989 is all about bright colours, sequins, red lips, best friends and FUN. This era is backed with iconic music video outfits and memorable tour 'fits... so take your pick! From the blue 'Out of the Woods' dress to the cheer squad from 'Shake It Off', fellow Swifties will be obsessed with your look.

• 'Starbucks Lover' from 'Blank Space''s iconic misheard lyric
• A 'nightmare dressed like a daydream' from 'Blank Space'
• James Dean from 'Style'
• 'Good girl faith and a tight little skirt' from 'Style'
• An outfit in 'screaming colour' from 'Out of the Woods'
• 'Two paper airplanes' from 'Out of the Woods'
• A 'wine-stained dress' from 'Clean'
• Alice inspired by 'Wonderland'
• A ballerina from the 'Shake It Off' music video
• A cheerleader/cheer squad from the 'Shake It Off' music video
• The entire 'Bad Blood' squad from the music video
• The blue dress from the 'Out of the Woods' music video
• Black slip dress and sleep mask Taylor from the 'Blank Space' music video
• Mascara running Taylor from the 'Blank Space' music video
• Sequin co-ord/two piece from the Eras Tour
• Sequin bomber jacket, crop top, skater skirt and wayfarer sunglasses from the 1989 World Tour
• White two piece and knee high boots from the 1989 World Tour
• A skirt made out of polaroids ( inspired by @tayamillerr )

Reputation Eras Tour costume ideas

The aesthetic: Black, dark green, dark red, gold, silver, snakes, snake print, hooded bodysuits, smoky eye makeup.

With Reputation (Taylor's Version) set to be the next re-record after 1989 (Taylor's Version) , we're bound to start seeing an increase in Rep -themed outfits at the 2024 international shows. Might as well get planning now – Karyn is about to make her grand return!

• 'Burton and Taylor' inspired by '...Ready For It?'
• 'Flames on my skin, crimson red paint on my lips' from 'I Did Something Bad'
• 'Poison Ivy' and 'Daisy' from 'Don't Blame Me'
• 'Dark jeans and your Nikes' from 'Delicate'
• 'Jetset Bonnie and Clyde' from 'Getaway Car'
• The Getaway Car driver
• The actual Getaway Car
• The 'King Of My Heart'
• American Queen from 'King Of My Heart'
• 'Your buzz cut and my hair bleached' from 'Dress'
• 'Gatsby' vibes inspired by 'This Is Why We Can't Have Nice Things'
• The black hooded bodysuit from the '...Ready For It?' music video
• The blue fringed dress from the 'Delicate' music video
• Literally any of these outfits from the 'Look What You Made Me Do' music video: ‘Dead’ Taylor, Red Snake Throne Taylor, Car crash Taylor, Orange jumpsuit Taylor, Leather-studded biker Taylor, Fishnet Taylor, ‘I Heart TS’ cropped tee dancers, the black faux fur ‘rep’ bodysuit.
• The one sleeve, one leg snake bodysuit from the Eras Tour
• The one sleeve bodysuit and thigh high boots from the Reputation Stadium tour.
• Karyn the snake

Lover Eras Tour costume ideas

The aesthetic: Pink, light blue, rainbow, tie die, feathers, fringe, sparkles, pastels, hearts, stars, butterflies.

If you're a lover of colour and want to stand out in a bright, bold outfit at the show, then Lover is surely the era for you. In fact, alongside Fearless, Lover's aesthetic might be one of the most popular era choices throughout the tour so far.

• Miss Americana
• The Heartbreak Prince
• The Man from 'The Man' music video (Tennis outfit, work suit, St. Tropez printed shirt)
• The 'London Boy'
• 'Devils' and 'Angels' from 'Cruel Summer
• 'Homecoming Queens' from 'Miss Americana & the Heartbreak Prince'
• The 'traffic lights' from 'Death By A Thousand Cuts'
• 'New York City' from 'False God'
• A 'rainbow with all of the colours' from 'ME!
• The pink heart dress from the 'ME!' music video
• The pastel suits from the 'ME!' music video
• The black and white flower dress from the 'ME!' music video ("Je suis calme!")
• The pink faux fur coat and sunglasses from the 'You Need To Calm Down' music video
• The burger and fries from the 'You Need To Calm Down' music video

Folklore Eras Tour costume ideas

The aesthetic: Beige, white, silver, gold, light purple, brown, curly hair, plaited hair, cardigans, flowing dresses, long skirts, mirrorballs, wine glasses, lace up boots.

Folklore 's quiet and cozy vibes might not immediately jump out as your first choice for a show-stopping Eras Tour outfit, but there's so much fun to be had with the lyrics and characters from the album!

• Rebekah and Bill Harkness from 'The Last Great American Dynasty'
• The 'key lime green dog' from 'The Last Great American Dynasty'
• A 'mirrorball'
• The Moon and Saturn from 'seven'
• The 'bottle of wine' from 'August'
• Betty, James, Inez and Augustine
• A dupe/homemade version of the floral Oscar de la Renta dress from the 2021 Grammys
• And of course, thee Folklore cardigan (if you're lucky to own it!)

Evermore Eras Tour costume ideas

The aesthetic: Cream, gold, bronze, dark green, light green, velvet, leafy foliage, floral prints, subtle plaid prints, witchcraft, capes.

Swifties have been obsessed with the witchy vibes of the Evermore section of the Eras Tour and their replica costumes have been incredible, but if you're looking for something a little different, check out the options below:

• The bride from 'Champagne Problems'
• The champagne from 'Champagne Problems'
• 'How evergreen our group of friends' from from 'Champagne Problems' ( inspired by @natniels )
• An Olive Garden employee inspired by 'No Body, No Crime'
• The 'spirit' and the 'bones' from 'Ivy'
• Cowboys inspired by 'Cowboy Like Me'
• A woman covered in cobwebs inspired by 'Right Where You Left Me'
• Plaid jacket and plaited hair inspired by the album cover
• And of course, one of the 'Willow' witches from the Eras Tour...

Midnights Eras Tour costume ideas

The aesthetic: Dark blue, silver, black, stars, deep jewel tones, jewels, glitter, glitter eye shadow, hair jewels, sequins, cat eye sharp enough to kill a man.

Taylor's newest era has provided fans with plenty of ideas for their Eras Tour costumes. Midnights is all about sparkles, jewels and glitter – even Taylor's Midnights tour costumes have become some of the most popular lewks in the crowd!

• The ghost from the 'Anti-Hero' music video
• 'Sexy baby' and the 'monster on the hill' from 'Anti-Hero'
• The 'cheap-ass screw top Rosé' from 'Maroon'
• The HAIM sisters from the 'Bejeweled' music video
• Taylor's black jewel embellished bodysuit from the 'Bejeweled' music video
• 'Sunshine' and 'Midnight Rain' from 'Midnight Rain'
• The street cleaner from the 'Karma' music video
• 'Karma is my boyfriend' + your boyfriend wearing a 'Karma' tee
• Fluffy purple jacket inspired by Taylor's 'Lavender Haze' Eras Tour outfit
• A giant friendship bracelet ( inspired by @soficas19 )
• An dress made out of friendship bracelets ( inspired by @karolimabeans )

Eras Tour costume ideas: Inside jokes, Taylor Swift references and more...

• The white shirt with her stolen albums written on it from the 2019 AMAs
• The janitor cart she arrives in from the Eras Tour
• "No, it's Becky"
• Meredith, Olivia and Benjamin
• A 'Karma Album' truther
• A 'Woodvale' truther
• A christmas tree for 'Christmas Tree Farm'
• Bombalurina from Cats ( inspired by @nickrizzo815 )
• The infamous 'I Heart T.S.' vest worn by Tom Hiddleston
• A Bejeweled Travis Kelce Chiefs jersey

Read more about Taylor Swift 's Eras Tour here:

• Every surprise song performed on Taylor Swift's Eras Tour so far
• 335 friendship bracelet ideas for Taylor Swift's Eras Tour
• Will Taylor Swift Eras Tour movie be on streaming? Here's everything we know so far
• Taylor Swift Eras Tour movie: Every song cut from setlist and two surprise songs revealed
• Taylor Swift Eras Tour gross: How much money has Taylor made?

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The singer is letting her love of Roberto Cavalli and its designer Fausto Puglisi shine through on this tour.

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Taylor Swift is officially in her “Eras” era. On March 17 and 18, the singer kicked off her Eras tour in Glendale, Arizona, which temporarily renamed itself Swift City, ERAzona, in honor of the start of the tour.

It might only be the first leg of her Eras Tour , but Swift is already delivering when it comes to fashion. During her Glendale set, the singer sported looks from Oscar de la Renta, Alberta Ferretti and Versace, among many other notable designers. While her fans are attending the tour for the music, Swift is poised to give a mini-fashion show at each leg. WWD has rounded up some of the singer’s looks so far.

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Swift unveiled another sequin Versace number during the Las Vegas leg of the Eras Tour. The silver sequin blazer dress was coordinated with silver sequin Louboutin boots that hit below the knee.

Swift donned another version of her custom bodysuit from Versace for her Arlington, Texas performance. This bodysuit came with a different color scheme, featuring sequins in bronze, gold and aqua.

Nicole Felicia Couture

Swift looked like a Disney princess come to life in this Nicole Felicia custom ballgown. The costume alluded to a previous gown Swift wore on the “Speak Now Tour” that was designed by Valentino. Swift also wore this designer in her “I Bet You Think About Me” music video.

Oscar de la Renta

For the finale act of weekend one of the Eras Tour, Swift wore two looks from Oscar de la Renta. The first was a black sequin bodysuit with fringe trim paired with sparkling black Louboutin boots, and the second was a midnight bodysuit, crystal T-shirt and lavender faux fur coat, both inspired by her “Midnights” album.

For her MetLife Stadium leg of the tour, Swift brought out Ice Spice to perform the remix of her song “Karma.” Swift wore a custom midnight blue sequin bodysuit from Oscar de la Renta.

Roberto Cavalli

Another standout look that set the internet abuzz was an asymmetrical sequin bodysuit with a beaded pattern of snakes on it referencing what some fans called her “snake era.”

In a classic Taylor Swift look, the singer wore a sparkling fringe dress with sparkling silver boots. She wore a similar gold fringe dress from Roberto Cavalli for the opening of her Speak Now Tour.

A stylie that was a testament to the craftsmanship of the Roberto Cavalli brand was a dégradé look created using thousands of hand-applied Swarovski crystals. The outfit was paired with knee-high sequin Christian Louboutin boots.

Alberta Ferretti

Swift wore two custom Alberta Ferretti gowns for her Glendale dates, both featuring Grecian and cottagecore inspiration. Both gowns were made from chiffon and featured airy fluid silhouettes.

Channeling her “Folklore” era, Alberta Ferretti created this dress for Taylor Swift channeling a wood nymph fairy. This green dress with its leaf design detail is a custom look from Alberta Ferretti’s spring 2023 collection worn for the Tampa leg of the Eras Tour.

Zuhair Murad

For another bohemian cottagecore look, Swift wore an orange ruffled, tie-front dress. The one-of-a-kind dress was created by Etro’s creative director Marco de Vincenzo.

Swift poked fun at herself in this custom T-shirt from Ashish Studio. Underneath the T-shirt, she wore a sequin bodysuit that looked like a regular pair of shorts.

On the East Rutherford leg of her tour, Ashish draped Swift in this custom red sequin duster with a trench-style silhouette. The duster contrasted with her sparkling black guitar.

Swift was the bell of her own ball for the night one of the Tampa Swift leg of her tour wearing a dark beige silk tulle ballgown featuring a silver crystal embroidered bodice with long sleeves, scoop neckline, and a dramatic, cascading skirt fully embroidered with gardenia-colored organza petals from Elie Saab’s fall 2022 couture collection.

Jessica Jones

Swift unveiled her red tiered pleated dress custom designed by Jessica Jones during the Tampa performance of the Eras Tour. She joined fellow musician Aaron Dessner on stage as they did a guitar duet.

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7 Iconic Taylor Swift Outfits To Recreate For The Eras Tour

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So you did it: you survived ‘The Great War’ of ticket sales and are officially attending Taylor Swift’s highly-anticipated Eras Tour ! But now comes what might be a bigger struggle. What will you wear to the concert?! Don’t worry, we at THP are kinda obsessed with Taylor’s style, so we tracked down dupes for some of Taylor’s most iconic looks! Here’s how you can bring the Old Taylor back to life or celebrate the New Taylor on a budget.

Hey, honey! Just so you know, there are some links in this article which we may earn money from if you make a purchase using them. It’s at no extra cost to you and helps us as an independent publication massively. Thanks for supporting The Honey POP!

Speak Now World Tour

We see ‘Sparks Fly’ whenever we’re reminded of this iconic dress from Taylor’s 2010 tour! Taylor’s dress was by Roberto Cavalli , so it’d be kinda hard to get your hands on the exact piece, but these dress options will get the point across while letting you shine like fireworks. Don’t forget to curl your hair, too!

’22’ Music Video

22-year-olds , this one’s for you! We got so many incredible looks during the Red era – and the Red (Taylor’s Version) era, while we’re at it – that it was really hard to narrow down one to recommend here, but this ’22’ outfit is easily recognizable and easy to recreate. You’ll need a “not a lot going on at the moment” shirt, black shorts , a bowler hat , and some red heart glasses to match the ones she wore in certain scenes of the music video!

1989 World Tour

This is a pretty popular tour costume, but there are so many different ways to recreate it! On each night of the 1989 World Tour, Taylor wore a different sequin-jacket-and-metallic-skirt combo to perform ‘Welcome To New York, so you can really get creative with different colors. You can find some jacket options here , here , here , and here , and some skirt options here , here , and here !

‘End Game’ Music Video

We never tried to forget this incredible look from the end of the ‘End Game’ music video, but even if we did, we just couldn’t! From the fluffy blue jacket to the glitzy dress , every inch of this outfit was a serve. It’s a pretty underrated Taylor fashion moment, so we feel like not many people will be recreating it for the Eras Tour – time for you to stand out!

‘Lover’ Music Video

Another underrated music video look that we think would make a great Eras Tour costume is the sweet yellow dress from the ‘Lover’ music video! We’d start with a yellow halter dress , then pair it with dangling earrings and a thick matching headband . If your venue allows signs (be sure to check their website first!), you could even make yourself a guitar and have your friends sign it. Maybe you’ll be lucky enough to meet Taylor’s band members on the floor and get their autographs?

folklore Photoshoot Checkered Dress

As fun as it can be to go all-out with a costume for your show, sometimes you just want something simple and comfy so you don’t have to worry about sequins flying everywhere or scratchy fabrics irritating your skin while you dance. We think a checkered mini-dress like the one Taylor wore for her folklore photoshoot would be a great option! You could even pair it with a cardigan dupe for something a little extra and to stay warm if your stadium show gets a little chilly.

View this post on Instagram A post shared by Taylor Swift (@taylorswift) See Also Music Unpacking UMI’s New EP: <em>Talking To The Wind</em>

‘willow’ Music Video

The old-timey costumes in the ‘willow’ music video are absolutely stunning, but we imagine it’d be kinda hard to dance around in a longer dress like this, especially if you’re blessed with a Rain Show. But don’t worry, we have a modern solution! This lovely mini-dress is one of the prettiest things we think we’ve ever laid eyes on, and it replicates the neckline and lace detailing of Taylor’s in a fresh, elegant way.

Have you figured out your Eras Tour outfit yet? Are you gonna try out any of these ideas? If you do, send us a pic on Facebook , Instagram , or Twitter – we’d love to see and hype you up!

Want more Taylor Swift content while you wait for your show? We gotchu !

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Taylor Swift's Most Iconic Outfits From Her Original 'Speak Now' Era

Although there’s definitely a lot of debate, many Swifties consider Speak Now to be one of Taylor Swift’s best albums. So to say the release of Speak Now (Taylor’s Version) is highly anticipated would be an understatement.

The album gave us so many iconic songs — “Mine”, “Sparks Fly”, “Back to December”, “Mean”, and so, so many more.

Taylor’s Speak Now era also gave us a whole new aesthetic. Taylor loosened up her signature curls and traded in (most of) her princess costumes for knee-length halter dresses. While she didn’t completely ditch her country vibes — her fringe sequin mini dress and knee-high black boots still made an appearance! — it’s clear that Taylor’s style was starting to evolve.

In honor of the original Speak Now era, below are Taylor Swift’s most iconic outfits.

sources: StarStyle , Taylor Swift Style

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‘Speak Now’ Album Cover

Taylor Swift wore a gorgeous Reem Acra Strapless Purple Ombre Chiffon Gown on the cover of her Speak Now album.

Red Carpet Looks

Taylor Swift showed up to the premiere of Easy A to support friend Emma Stone while wearing a Miu Miu Green Silk Bustier Mini Dress ( get a similar dress here ) and Christian Louboutin Gold Madame Butterfly Pumps .

At the 2010 American Music Awards, Taylor Swift shocked everyone with her straightened locks and blunt bangs. She went for a more glam look in a Collette Dinnigan Beaded Mini Dress and Jimmy Choo Mesh-Trim Studded Sandals.

Taylor Swift’s look at the 2011 People’s Choice Awards was peak  Speak Now with a pretty J. Mendel Pink Chiffon Dress and a loose curly updo.

Taylor Swift went for full glamour at the 2011 Billboard Awards in an Elie Saab Pink Beaded Strapless Gown and Lorraine Schwartz Jewelry. Her side-swept wavy hair really sealed the deal as one of her best red-carpet looks of the era.

Taylor Swift looked stunning at the 2011 American Music Awards in a Reem Acra Gold Strapless Beaded Gown and a side ponytail.

‘Speak Now’ World Tour Looks

Straight from her music video for “Mean”, this custom Alice + Olivia White Lace Dress took the stage any time Taylor Swift sang her hit song.

This Roberto Cavalli Gold Ombre Sequin Fringe Mini Dress made several appearances on the Speak Now tour ( get a similar dress here ), usually when Taylor Swift performed “Sparks Fly”, “Mine”, and “The Story of Us”. She always paired the dress with her Everybody Fargo Black Knee-High Boots .

Taylor Swift’s custom Susan Hilferty Purple Chiffon Halter Dress is perhaps one of her most iconic looks from her  Speak Now World Tour. She usually wore the dress while performing “Speak Now”, “Fearless”, “Last Kiss”, “You Belong With Me”, and “Dear John”. ( Get a similar dress here ).

Taylor Swift’s memorable “Better Than Revenge” dress was none other than a Theia Red Sequin Slip Dress. She paired the dress with her favorite Everybody Fargo Black Knee-High Boots .

Finally, Taylor Swift wore another Susan Hilferty custom dress — this time a red chiffon midi dress — to perform “Haunted”.

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Taylor Swift fans are going viral for the DIY costumes they're wearing to her tour

Taylor Swift wears more than a dozen different outfits during The Eras Tour, each representing a moment or phase from her decade-plus-long career.

For Swifties, each outfit has a hidden message — the pink and blue bejeweled Versace bodysuit and sparkly boots is pure “Lover,” a Roberto Cavalli gold fringe dress looks like an updated version of the “Fearless” album cover.

But Swift’s outfits aren't the only ones gathering attention online. Her fans’ costumes are making headlines, too.

Since opening night on March 17, social media has been flooded with images and videos of concert-goers re-creating Swift’s most iconic looks — and people are getting pretty creative.

“Someone came as a crumpled-up piece of paper from ‘All Too Well,'” Kelsey Barnes, 30, from Toronto, who attended opening night, tells TODAY.com, laughing. “People will take the tiniest little thing that Taylor says and make an entire aesthetic out of it. It’s amazing.”

"People will take the tiniest little thing that Taylor says and make an entire aesthetic out of it. It’s amazing.”

Kelsey Barnes on TAylor Swift

For opening night, Barnes wore a blue dress channeling the one Swift wore when she first announced “Midnights,” her most recent album. Her friends, whom she attended the show with, had costumes nodding to the “ME!” music video and the album “Speak Now.”

She said the costumes have cultivated camaraderie between fans. “Everybody’s constantly complimenting each other on what they’re wearing. We had some girls run up to us and go out of their way to say they liked our outfits,” she says. But the highlight of the night was when Swift shouted out all the fans' costumes from the stage. 

Below, TODAY.com catches up with other Swifties about why they’ve become costume designers for the show. 

Dressing up at Taylor Swift concerts is a tradition

For many Swifties, dressing up for concerts isn't anything new. Dina Kandzic, 28, from Brooklyn, NY, has seen Swift perform 27 times, and she's assembled a different themed outfit for each tour.

“After going to almost 30 of her shows, I realized it’s getting harder and harder to stand out,” she says.

When deciding what to wear this time around, Kandzic went with an outfit from an era that hadn’t gone on tour: “Midnights,” her latest album.

Kandzic wore a purple costume, featuring a sequin skirt and heart-shaped sunglasses, inspired by the “Lavender Haze” music video.

“One girl came up to me and told me I looked like I was leaving the Taylor Swift Met Gala,” Kandzic says. “That was the best compliment. Like I will never receive a better compliment than that.”

The concerts are a supportive environment — and, for some fans, somewhat competitive. Kayla Hockman, 29, from Los Angeles, says having a unique outfit was a priority. After all, having appeared in the “Shake It Off” video, Hockman had a reputation as a Swiftie to preserve.

After thinking through a few options (including the squirrel pajamas Swift wears in the “We Are Never Getting Back Together” music video), Hockman decided to recreate the sequined red dress from the “ME!” music video. But her friends were skeptical. “I feel like everyone’s going to wear that,” she recalled them saying.

Ultimately, she forged ahead, ordering a few pieces and hiring a seamstress to assemble the final product, ultimately costing a total of $160.

At the concert, she only saw one or two other people wearing the same look. “I was like, wait, I’m so glad I wore it.”

DIY costumes are a memento from the tour

For some, DIY costumes are a way to manage costs while keeping in the spirit of the show.

“I was trying to find the most affordable costumes because you’re already paying so much money with the concert tickets, travel, parking, food and accommodations,” Hockman says.

Mia Saracusa, 26, from Denver, put her budget-conscious creativity to work by creating a patch jacket that mimics the one Swift wore during the Reputation Stadium Tour.

She thrifted a jean jacket, scoured the internet for patches that tied into the songs and then assembled the look herself.

“It’s like a memento to take away from the show. I have something to remember from opening night,” she says. 

Holly Evans, 23, from Victorville, California, also created a patchwork-inspired outfit as a nod to Swift's current tour aesthetic.

She created her outfit entirely by hand, picking moments that stood out from four albums: The “Folklore” cardigan. The black fur sleeve, a nod to Swift’s “Reputation” album. The white shorts á la “1989.” The ringmaster tailcoat from The Red Tour.

“I’ve created some looks in the past, but they were just the one look, so it was fun to combine a few together,” she says. (Once, at the 1989 World Tour, Evans dressed up as a milkshake, a play on the “Shake It Up” music video.)

At the concert, Evans said people approached her to talk about her outfit, saying they saw her on TikTok and Twitter.

But the best part came after the show when Swift liked Evan’s TikTok , in which she showed off her outfit.

“I had to make sure it was actually her,” she says. “I clicked on the account; it had the blue checkmark. I started just bawling. I was so happy. I worked really hard on the outfit so to have her stamp of approval meant a lot.” ”

The meaning of all those bracelets

You may have seen pictures of Swifties wearing friendship bracelets. No, it’s not summer camp — it’s another sartorial tradition that came out of The Eras Tour.

Months before the tour, fans coordinated a friendship exchange inspired by a lyric in the song “You’re On Your Own, Kid.” Swift sings, “So make friendship bracelets / Take the moment and taste it / You’ve got no reason to be afraid / You’re on your own, kid / Yeah, you can face this.”

Saracusa says the bracelet exchange happened just a few hours before Swift took the stage. “I met up with a big group of other fans from Twitter an hour or two before the gates opened. Everyone had made different bracelets with song lyrics, inside jokes from the fandom, album titles, things like that,” she says, explaining how they all wrote the number 13 on their hand like Swift did during the Speak Now World Tour.

Taylor Swift outfits double as a bonding activity

Danielle Estrada, 26, from Salt Lake City, and her friends always knew they wanted to dress up for the tour.

Then, Estrada proposed getting her boyfriend and his friends in on the action — and they were game.

"I'm always a good sport. I love my girlfriend, so I'll always support her in her endeavors. But I did laugh when I saw the outfit online and when she showed me what I would be dressing up as," Estrada's boyfriend Derek Logan, 32, TODAY.com.

"Any opportunity to wear a fedora I’m in and I got to wear a butterfly chest tattoo," he adds.

Logan's outfit came from the "I Knew You Were Trouble" music video.

His friends dressed up as the guy on the yacht from "The Man" music video while the other re-created Swift's look from the "You Belong With Me" music video.

"To any boyfriends or husbands out there, when you're going to a concert for your girlfriend maybe you're not the most excited, just spice it up. It makes it a little more fun," Logan says.

Just for you, Swifties

• Taylor Swift's eras: What she was trying to say with each album's style
• How Taylor Swift turned fandom into a scavenger hunt of clues
• Taylor Swift and Joe Alwyn's relationship, in their own words

Jordan Greene is an editorial intern at TODAY.com. She is currently studying magazine journalism, political science and religion at Syracuse University. Previously, she interned at the Forward, Punch Magazine in the San Francisco Bay Area and Minute Media. She loves adventuring to new places and watching the sunset at the beach. Follow her on Twitter here .

Speak Now World Tour gallery

• View history

Full gallery of images from the Speak Now World Tour .

• 1.1 Our Song / Mean
• 1.2 Back to December
• 1.3 Better Than Revenge
• 1.4 Speak Now / Fearless / I'm Yours /Hey, Soul sister / Last Kiss / Surprise song cover / You Belong With Me / Dear John
• 1.5 Enchanted
• 1.6 Haunted
• 1.7 Long Live
• 1.8 Ours / Fifteen / Love Story

Sparks Fly / Mine / The Story of Us [ ]

Custom Roberto Cavalli gold fringe dress with Everybody boots.

Our Song / Mean [ ]

Custom Alice+Olivia country-style dress.

Back to December [ ]

Better Than Revenge [ ]

Speak Now / Fearless / I'm Yours /Hey, Soul sister / Last Kiss / Surprise song cover / You Belong With Me / Dear John [ ]

Enchanted [ ]

Custom Collette Dinnigan gold long, skirted bodice-embellished gown.

Haunted [ ]

Long Live [ ]

Ours / Fifteen / Love Story [ ]

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Fans Think Taylor Swift Is Teasing Her Next Re-Recording with Her Eras Tour Costume

Fans think the singer is "teeing" up to announce Speak Now (Taylor's Version) during her Eras Tour

Taylor Swift 's next re-recording might be sooner than fans think.

After dropping several Easter eggs for Speak Now (Taylor's Version) in her recent music videos, fans think the singer is "teeing" up to announce something big at her Eras Tour — and she's using her costumes to do it.

Throughout the tour, which kicked off on March 17, Swift has been paying tribute to her past eras with her costumes , including recreating her look from her "22" music video, in which she wears black shorts, a black fedora , and a black shirt that reads: "Not a lot going on at the moment."

For her opening night in Glendale, Arizona, she made one critical change, dropping the "not" from the T-shirt slogan, with "A LOT" in red.

Swift later wore a similar outfit for her Red era set featuring a different lyric from the song: "Who's Taylor Swift anyway? Ew," with "Ew" in red.

Following the costume change, it didn't take long for fans to start theorizing, with some suggesting that the red letters are spelling out Speak Now (Taylor's Version) .

During her March 31 concert in Arlington, Texas, Swift added more fuel to the fire by debuting a third shirt during her "22" performance, this time reading: "We are never getting back together. Like ever," with "never" and "ever" in red lettering. And guess what? The letters still match up to spell out Speak Now (Taylor's Version) .

Once the fill in the black is complete, some Swifties have even suggested that Swift might announce Speak Now (Taylor's Version) during her Eras Tour, where she notably only performs one song from the aforementioned album.

This wouldn't be the first time Swift has dropped Easter eggs through clothing. In February, Swift embraced all her eras for her Grammys red carpet look . Notably, the singer stepped out in a midnight blue two-piece set by Roberto Cavalli, a designer she worked with during her Speak Now era and who also created custom looks for her recent Eras Tour.

She also included a few Speak Now Easter eggs in her music video for "Bejeweled ," including instrumental versions of "Long Live" and "Enchanted" as well as hair clips that read "S" and "N." At the end of the video, Swift even stands on a balcony that looks identical to the balcony from her Speak Now World Tour.

"Easter eggs can be left on clothing or jewelry," Swift previously told Entertainment Weekly ahead of the release of her Lover album .

"This is one of my favorite ways to do this because you wear something that foreshadows something else and people don't usually really find out this one immediately but they know you're probably sending a message. They'll figure it out in time."

Related Articles

Prepare for the Eras Tour with this journey through Taylor Swift's concert films

Taylor Swift throughout the years

The Eras Tour concert film is nearly upon us, and it’s set to be another major milestone in Taylor Swift’s already incredibly illustrious career. Topping $100 million in advance ticket sales , the movie experience will likely be crowned the biggest concert film of all time. This is no surprise given Swift’s complete cultural dominance in the last few years. But this also isn’t Swift’s first rodeo: she’s released several concert films (or concert-film-adjacent material) throughout her career, each one calibrated to its specific “era.”

Swift’s on-screen journey (and no, we’re not talking about her appearance in Cats or her magnificent death in Amsterdam ) tracks the incredible rise to fame of the biggest pop star of her generation, capturing her at the height of her powers—in front of an audience, connecting with her fans.

Journey To Fearless

After breaking out with her self-titled debut album, the Fearless era truly put Taylor Swift on the map. Her sophomore effort was ultimately awarded the Grammy for Album of the Year. This era also featured her first world tour, which kicked off in April 2009 and stretched through July 2010. The event was captured in Journey To Fearless, a three-part documentary series that originally helped launch the children’s television network The Hub.

Journey To Fearless “combines riveting performances from Taylor Swift’s smash 2010 tour with revealing interviews and behind-the-scenes footage,” per a synopsis of the series. It’s “the story of a little girl who dared to dream big, and who fearlessly faced near-insurmountable obstacles to make those dreams come true.” Questionably surmountable obstacles aside, it’s a fascinating document in the Swift canon that serves something like an origin story. In addition to tour footage, the doc features Swift family home videos and an explanation of how she fell in love with music and made it to Nashville. If you’re itching to watch it, Journey To Fearless can be purchased on DVD over at Amazon .

Speak Now World Tour — Live

Following the smash success of Fearless, Swift famously decided to make a point to her haters by releasing an entirely self-written album so that no one could question her songwriting abilities. Enter the Speak Now era, which was accompanied by a fairytale world tour spanning from February 2011 to March 2012. The Speak Now World Tour — Live concert film was accompanied by a live album that featured Swift’s set list and a few of the covers she played on the road (she played a lot of covers on that tour).

This one is more of a pure concert film than the documentary that preceded it. Nevertheless, it’s interesting to see Swift’s evolution as a performer and the production value she brought to her shows: big set pieces, elaborate costumes, and even little skits (there’s a fake wedding staged in the middle, with a priest and organ music and everything). This DVD can also be purchased at Amazon .

After Speak Now came Red , the era where Swift began her crossover from country music to pop. Sadly, there is no concert film from the Red tour, which took place from March 2013 to June 2014, though rumors circulated for years that one had been filmed and scrapped. (Swift’s label at the time, Big Machine, did not respond to The A.V. Club’s request for comment on the subject.) Some of the speculation that the Red film was scrapped was because one of the music videos released from the tour, “The Last Time,” was directed by Terry Richardson, who was shortly thereafter embroiled in (another) sexual misconduct scandal.

However, Swift also released a “Red” music video with a different director, Kenny Jackson. Maybe she was shopping around for a director to fit her vision. Per “ Taylor Swift Switzerland ,” Big Machine CEO Scott Borchetta said “he and the management never planned to film the concert or to put it on DVD. He said Taylor also never insisted to film ‘The RED Tour’ due to her process of switching genres,” but this writer can’t find a single source to back up this claim. We’ll just have to enjoy the two music videos (and any blurry fan footage you can find).

The 1989 World Tour Live

The 1989 era marked Swift’s official entry into pure pop, and marked another incredible peak in her career. The world tour, which spanned from May to December 2015, was a similar blockbuster smash, and got an Apple Music-exclusive concert film. Filmed at the ANZ Stadium in Sydney, Australia (the final stop on tour), the Jonas Åkerlund-directed film captured the incredible scope of her stadium success.

The movie featured interviews with Swift about crafting the concert experience, including inviting a lot of friends and celebrities to come out on stage and surprise her fans—everyone from Fetty Wap to Idina Menzel. There are also interviews with “The Squad,” Swift’s infamous group of girlfriends and footage filmed by her ex-bestie Karlie Kloss . Unfortunately, the film isn’t available for purchase and it’s no longer streaming anywhere (officially, at least—an intrepid fan may be able to find it somewhere on the web.) Instead, you can watch comedian Lara Marie Schoenhals’ “ Please welcome to the stage …” video and get a similar idea as to what the 1989 tour was like.

Taylor Swift Reputation Stadium Tour

Swift’s reputation era followed a fall from grace prompted by the latest (at the time) chapter in her feud with Kanye West. The album is a dark horse in her discography, but for reputation doubters, the tour (which took place between May and November 2018) breathed new life into the material and gave new context to the music. The film version is another straight concert movie without any behind-the-scenes material—as Swift said when the era began, “There will be no explanation. There will just be reputation.”

On a streaming budget, this is probably her best-looking concert film ever, gorgeously shot and lovingly rendered with lots of gilded costumes and giant snakes. It was a herald of what was to come with the Eras Tour as far as production, choreography, and some of Swift’s strongest vocals of her career. The full film can be found streaming on Netflix .

Lover & folklore

Swift’s Lover era was going to be conducted a little differently, with just 16 big shows called “Lover Fest.” Unfortunately, the COVID-19 pandemic interrupted those plans, but not before Swift managed to film an intimate concert in Paris called City Of Lover. Broadcast on ABC and later streaming on Disney+ and Hulu in May 2020, the show stripped down songs from the pure-pop album and transformed many of them into aching acoustic versions. While the full concert is no longer available to stream, there’s some video from the show on Swift’s YouTube page, and the accompanying live album can be streamed on Spotify .

Also during the pandemic, Swift released Folklore: The Long Pond Studio Sessions. It’s not really a concert film, so this one’s a bit of a cheat, but it’s a highlight of an era that never got its own tour. The movie features Swift and her main collaborators, Jack Antonoff and Aaron Dessner, performing songs from the Grammy-winning album and discussing the meanings behind the lyrics and the process of creating the tracks. That pandemic-era film can be still be streamed on Disney+. (And none for you evermore. Bye!)

The Eras Tour Concert Film

Next up is The Eras Tour Concert Film, which premieres in theaters October 13. Swift made a deal directly with AMC to distribute the film, circumventing studios and giving herself the freedom to sell to a streamer at a later date. For now, though, the event is shaping up to be a theater experience, replicating some of the traditions started at the live show (trading friendship bracelets, for example, has been encouraged). The footage was shot at Swift’s final tour stop on the first leg of the U.S. tour, at Los Angeles’ SoFi Stadium in early August 2023. Performing songs from each previous “era,” this concert film is no doubt a culmination of all the on-screen eras that came before—and it’s already set to become one of the highest-grossing films of the year , period. See you at the cinemas!

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Can’t get Taylor Swift tickets? See all of Swift’s eras on display at this costume exhibit

A retrospective of Taylor Swift’s costumes, jewelry and props go on show in the “Taylor Swift: Storyteller Exhibit” at the Museum of Arts and Design in New York. (May 26)

Costumes worn by singer Taylor Swift, part of the exhibition,"Taylor Swift: Storyteller,” are displayed at the Museum of Arts and Design in New York on Tuesday, May 23, 2023. The exhibit runs through Sept. 4. (AP Photo/Bebeto Matthews)

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A costume worn by singer Taylor Swift, part of the exhibition,"Taylor Swift: Storyteller,” is displayed at the Museum of Arts and Design in New York on Tuesday, May 23, 2023. The exhibit runs through Sept. 4. (AP Photo/Bebeto Matthews)

A costume worn by singer Taylor Swift in her 2022 “Bejeweled” music video, part of the exhibition,"Taylor Swift: Storyteller,” is displayed at the Museum of Arts and Design in New York on Tuesday, May 23, 2023. The exhibit runs through Sept. 4. (AP Photo/Bebeto Matthews)

A dress worn by singer Taylor Swift from her 2010 “Speak Now” world tour, part of the exhibition,"Taylor Swift: Storyteller,” is displayed at the Museum of Arts and Design in New York on Tuesday, May 23, 2023. The exhibit runs through Sept. 4. (AP Photo/Bebeto Matthews)

Costumes worn by singer Taylor Swift from her 2021 music video “I Bet You Think About Me,” part of the exhibition,"Taylor Swift: Storyteller,” are displayed at the Museum of Arts and Design in New York on Tuesday, May 23, 2023. The exhibit runs through Sept. 4. (AP Photo/Bebeto Matthews)

Boots worn by singer Taylor Swift from her 2019 performance at MTV Awards, part of the exhibition,"Taylor Swift: Storyteller,” is displayed at the Museum of Arts and Design in New York on Tuesday, May 23, 2023. The exhibit runs through Sept. 4. (AP Photo/Bebeto Matthews)

A costume outfit worn by singer Taylor Swift in her 2013 music video “22,” part of the exhibition,"Taylor Swift: Storyteller,” is displayed at the Museum of Arts and Design in New York on Tuesday, May 23, 2023. The exhibit runs through Sept. 4. (AP Photo/Bebeto Matthews)

A body suit costume worn by singer Taylor Swift during her 2018 “Reputation” tour, part of the exhibition,"Taylor Swift: Storyteller,” is displayed at the Museum of Arts and Design in New York on Tuesday, May 23, 2023. The exhibit runs through Sept. 4. (AP Photo/Bebeto Matthews)

Tim Rodgers, general director for the Museum of Arts and Design, center, appears during an interview about the exhibition “Taylor Swift: Storyteller,” on Tuesday, May 23, 2023, in New York. The exhibition, a collection of costumes worn by Taylor Swift, runs through Sept. 4. (AP Photo/Bebeto Matthews)

Tim Rodgers, general director for the Museum of Arts and Design, center, speaks during an interview about the exhibition “Taylor Swift: Storyteller,” on Tuesday, May 23, 2023, in New York. The exhibition, a collection of costumes worn by Taylor Swift, runs through Sept. 4. (AP Photo/Bebeto Matthews)

NEW YORK (AP) — Taylor Swift has been breaking records and delighting fans on the U.S. leg of her Eras Tour , a splashy celebration of her career and new releases since the pandemic.

It’s become a notoriously tough ticket to get .

But on the second floor of the Museum of Arts and Design (MAD) in New York City, fans can catch glimpses of Swift’s “eras” for much cheaper. “Taylor Swift: Storyteller,” features dozens of costumes and objects spanning her music videos, tours and awards show performances — from the lace gown she wore when performing “All Too Well” on the Red Tour to the “key to the castle” featured in the video for “Bejeweled.”

The goal, museum director Tim Rodgers said, was to explore how Swift uses clothing and props to tell stories — almost as much as she does lyrics. “It’s different than stars that use costumes or fashion in order to enhance themselves,” Rodgers said. “Taylor Swift is using costumes and props like a vocabulary.”

Rodgers said Swift’s team came to MAD with the idea because of another exhibit they hosted — “Queer Maximalism X Machine Dazzle” — featuring the work of artist, performer and costume designer Matthew Flower, also known as Machine Dazzle. “It was totally unexpected,” Rodgers said.

“Taylor Swift: Storyteller” opened ahead of Swift’s three-night stop nearby at New Jersey’s MetLife Stadium. Like her concerts, the collection walks visitors through her genre- and decade-spanning career. There’s the crystal-encrusted guitar she used when performing her 2010 album “Speak Now,” a hooded bodysuit she wore during her Reputation Stadium Tour, the striped T-shirt she wore in a 2020 photoshoot for “folklore.”

“She’s a visual storyteller. Everything she does ... it feels very intentional,” said Teresa Bocalan, a fan visiting the museum. “So it’s really cool to see those outfits up close.”

The exhibit, on display through Sept. 4, is accompanied by a playlist of Swift’s music videos — including her short film for the 10 minute version of “All Too Well” — which are projected on screens around the room. Lyrics scrawled in Swift’s handwriting adorn key walls in the space.

But perhaps the centerpiece of it all is a more recent piece of Swift’s lore: the flowing red wedding dress she wore in the 2021 video for “I Bet You Think About Me (Taylor’s Version) (From the Vault),” directed by Blake Lively and co-starring Miles Teller. The song, featuring Chris Stapleton, was an addition to the re-released version of her 2012 album “Red.” Adorned with tulle roses, the dress was custom made for Swift by Nicole + Felicia Couture.

In the video , the red gown is a showstopper — or, more literally, a wedding stopper.

In the exhibit, it seems to hold the same power.

“We had people come in and look at that red wedding dress over there and literally start to cry,” Rodgers said of the exhibit’s opening weekend. “It is, for a lot of people, almost like a religious experience to see this clothing that Taylor once wore.”

“I’m also super excited to see the ‘I Bet You Think About Me’ dress over there,” said Greta Myers, a student at the Fashion Institute of Technology. “We haven’t looked at it yet. I’m saving it.”

Everything you need to dress up as Taylor Swift for Halloween 2023

• Published: Oct. 19, 2023, 11:05 a.m.

Taylor Swift has a number of fan favorite outfits that are perfect for Halloween. Getty Images for TAS Rights Mana

• Nicole Iuzzolino | NJ Advance Media for NJ.com

When you step out on Oct. 31st, you have to be stepping out in “Style.”

Halloween and the “Eras Tour” are two of the most exciting days of the year, so what better way to celebrate the 31st than to combine the two!

If you want everyone to be “enchanted to meet you” this year, then throw on your “Lover” bodysuit or your fringed “Midnights” jacket and heeled boots, it’s time for you to make the “whole place shimmer.”

With that being said, here is everything you need to dress like Taylor Swift in each one of her musical eras.

Debut Taylor Swift Halloween costume

“our song” music video taylor swift costume.

Taylor Swift's "Our Song" music video outfit has been used as costume inspiration by fans. YouTube

Costume details:

• Blue tutu skirt – Starting at $21.99
• Blue corset – Starting at $28.99

“Teardrops On My Guitar” music video Taylor Swift costume

Taylor Swift's debut era has been major inspiration for Swift fans when it comes to Halloween costumes. YouTube

• Long dress – Starting at $49.99
• Mini guitar – $10.59

“Tim McGraw” music video Taylor Swift costume

Taylor Swift's "Tim McGraw" music video is one fans routinely reference when dressing up as her. YouTube

• White spaghetti strap dress – For $36.99
• Brown cowboy boot – Starting at $35.99

“Fearless” Taylor Swift Halloween costume

Taylor swift’s “eras tour” “fearless” set outfit.

Taylor Swift performing her "Fearless" set while on the "Eras Tour." Getty Images for TAS Rights Mana

• Gold fringe dress – Starting at $32.99
• Number 13 tattoo – On sale for $7.99, instead of $9.99
• Sparkly cowboy boots – For $59.99

“You Belong With Me” music video Taylor Swift costumes

Taylor Swift's "Fearless" era was used as inspiration for many "Eras Tour" outfits in addition to Halloween. YouTube

• “Junior Jewels” shirt – On sale for $20.99, instead of $52.50
• Plaid pajama pants – For $21.99
• Black glasses – For $9.99

“You Belong With Me” music video Taylor Swift costume

Taylor Swift's "You Belong With Me" music video has been used as inspiration for a number of Halloween costumes. YouTube

• Band costume – For $22.95

“Love Story” music video Taylor Swift costume

Taylor Swift's "Love Story" music video has been used as costume inspiration for the "Eras Tour" and Halloween. YouTube

• Dress – $35.97

“Speak Now” Taylor Swift Halloween costume

Taylor swift’s “speak now” tour dress.

Taylor Swift's "Speak Now" tour dress is iconic in the eyes of a number of Swifties. YouTube

• Purple dress – Starting at $29.99
• Red lipstick – For $0.98
• White gloves – On sale for $7.99, instead of $11.99

“Mean” music video Taylor Swift costume

Taylor Swift's "Mean" music video can be drawn for inspiration for Halloween and "Eras Tour" costumes. YouTube

• Flapper outfit – $49.90

“Red” Taylor Swift Halloween Costume

Taylor swift’s “red tour” outfit.

Taylor Swift's "Red" era is used by fans in a number of costumes.

• Red shorts – For $28.89
• Striped shirt – For $21

Taylor Swift’s “Red” set outfit for the “Eras Tour”

Taylor Swift's "Red" era is used for a number of costumes. Getty Images for TAS Rights Mana

• Black shorts – Starting at $21.99
• Black loafers – Starting at $25.89
• “22″ t-shirt – On sale for $34.49, instead of $45.99

“1989″ Taylor Swift Halloween costume

“bad blood” music video taylor swift costume.

Taylor Swift's "Bad Blood" music video has been used for inspiration for Halloween and "Eras Tour" costumes. YouTube

• Black leather top – On sale for $32.99, instead of $70.00
• Black leather shorts – Starting at $16.99
• Black eye makeup – On sale for $6.00, instead of $5.49

Taylor Swift’s “1989 Tour” outfit

Taylor Swift performs songs during The 1989 World Tour at Quicken Loans Arena in Cleveland. The Plain Dealer

• Blue skater skirt – For $17.90
• Black sparkly top – For $24.99
• Sparkly jacket – For $43.99

“Shake It Off” music video Taylor Swift costume

Taylor Swift's "Shake It off" music video has been used for a number of costumes for Halloween and the "Eras Tour" YouTube

• Cheerleading outfit – For $25.99

“Blank Space” music video costume

Taylor Swift's "Blank Space" music video has been used for inspiration for Halloween costumes and "Eras Tour" outfits. YouTube

• Black mascara – For $5.67
• Cheetah print dress – For $31.90

“Out Of The Woods” music video Taylor Swift costume

Taylor Swift's "Out Of The Woods" music video is perfect for Halloween costume inspiration. YouTube

• Blue dress – Starting at $32.79

Taylor Swift’s “Eras Tour” “1989″ outfit

Taylor Swift's "1989" era is used for a number of Halloween and "Eras Tour" costumes. Getty Images for TAS Rights Mana

• Pink sparkly skirt – On sale for $14.77, instead of $20.77
• Pink sparkly top – On sale for $19.99, instead of $23.99

“Reputation″ Taylor Swift Halloween costume

Taylor swift’s “reputation tour” outfit.

Taylor Swift's "Reputation" era is used to inspire a number of costumes for Swifties. Robert E. Klein/Invision/AP

• Black lipstick – For $15
• Black bodysuit – For $22.99

Taylor Swift’s “Eras Tour” “Reputation” outfit

View this post on Instagram A post shared by Taylor Swift (@taylorswift)

• Reputation top – or $49

“Lover″ Taylor Swift Halloween costume

Taylor swift’s “eras tour” “lover” outfit.

Taylor Swift's "Lover" bodysuit has inspired a number of costumes. AP

• “Lover” bodysuit – For $65
• Sparkly boots – For $71.99

Taylor Swift’s “Eras Tour” “The Man” outfit

Taylor Swift's "Eras Tour" has inspired many fans to create Halloween costumes based off the tour. Dave Killen / The Oregonian

• Sparkly blazer – For $49.99

“ME!” music video Taylor Swift Halloween costume

The "ME!" music video by Taylor Swift can be used for Halloween costume inspiration. YouTube

• Yellow blazer and pants – Starting at $49.99
• Pink neck tie – For $12.77
• White button-up shirt – On sale for $21.95, instead of $25.99

“You Need To Calm Down” music video Taylor Swift Halloween costume

The "You Need To Calm Down" music video has a number of outfits that are good for Halloween inspiration. YouTube

• Pink lipstick – On sale for $6.48, instead of $10.49
• Pink fluffy jacket – For $61.99
• Pink bandeau top – Starting at $8.50
• Heart earrings – For $9.99
• Glasses – For $24.99

“Folklore″ Taylor Swift Halloween costume

“cardigan” music video taylor swift halloween costume.

Taylor Swift's "Cardigan" music video has easy Halloween costume inspiration. YouTube

• “Folklore” cardigan – On sale for $34.29, instead of $43.99

“Evermore″ Taylor Swift Halloween costume

“willow” music video taylor swift halloween costume.

Taylor Swift's "willow" music video is the perfect video to get inspiration from for Halloween. YouTube

• Long red dress – Starting at $52.99
• Hooded green cape – On sale for $19.99, instead of 24.99

“Midnights″ Taylor Swift Halloween costume

Taylor swift’s “eras tour” “midnights” outfit.

• “Midnights” bodysuit – For $65

“Bejeweled” music video Taylor Swift Halloween costume

Taylor Swift's "Bejeweled" music video has been used for a number of costumes. YouTube

• Bedazzled top – For $43.99
• Bedazzled skirt – For $16.86
• Jewel necklace – For $9.66

“Lavender Haze” music video Taylor Swift Halloween costume

Taylor Swift's "Lavender Haze" music video has been used for a number of costumes. YouTube

• Purple fluffy jacket – For $26.89
• Blue slip dress – For $23.89

Other Taylor Swift Halloween costume ideas

Travis kelce and taylor swift halloween costume.

Travis Kelce and Taylor Swift are the newest couple costume of the year. Norm Hall | Getty Images; Cooper Neill | Getty Images

• Kansas City Chiefs jersey – For $12.99
• Kansas City Chiefs jacket – On sale for $97.49 instead of $129.99

Taylor Swift’s 2021 Grammy’s Dress

Taylor Swift's 2021 Grammy dress has been used for many "Eras Tour" costumes Troy L. Smith

• Floral dress – For $36.48
• Award – For $9.99

Taylor Swift’s Victoria’s Secret Fashion Show Outfit

Taylor Swift's Victoria Secret Fashion Show outfit is perfect to use as a costume Joel Ryan/Invision/AP

• Pink silk robe – For $27.99
• Pink slip dress – For $20.99
• Pink furry heels – Starting at $33.69

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The best photos of Taylor Swift's Eras Tour — so far

• Taylor Swift has shattered records and moved markets with The Eras Tour.
• The tour heads to Europe this summer with a few additional US stops in the fall.
• Photos show Swift performing in a multitude of costumes with guests like Ice Spice and Haim.

Taylor Swift is not only on top of the world — she's traversing it on her record-breaking Eras Tour.

Celebrating 17 years of her genre-spanning music with tributes to the songs, costumes, and Easter eggs that have made her a global superstar, The Eras Tour is the first-ever tour to gross over $1 billion in revenue.

The tour has made Swift a billionaire and boosts the economies of every city it visits with an estimated $4.6 billion in US consumer spending connected to the concerts. Swift's opening shows in Glendale, Arizona, generated more local revenue than the Super Bowl.

Here are photos that capture some of the most memorable moments of The Eras Tour — so far. After completing legs in the US, Mexico, Brazil, Japan, Australia, and Singapore, Swift continues on to Europe this summer and circles back to the US in the fall.

The Eras Tour has boosted local economies, with Taylor Swift fans spending thousands on travel, hotels, and restaurants in concert cities worldwide.

Trading friendship bracelets has also become a staple of the concert experience, inspired by a lyric in Swift's song "You're On Your Own Kid."

Fans come dressed in costumes representing Swift's many eras of music.

Swift's Versace bodysuit sparkled during the opening number of her March 2023 show in Las Vegas.

The spotlight shone on Swift at the Mercedes-Benz Stadium in Atlanta in April 2023.

Swift received a standing ovation after performing "Champagne Problems" in Nashville in May 2023.

She braved the pouring rain while performing in Foxborough, Massachusetts.

Rapper Ice Spice joined Swift at New Jersey's MetLife Stadium to perform their "Karma" collaboration featured on a deluxe edition of Swift's 10th album, "Midnights."

To celebrate the release of "Speak Now (Taylor's Version)," Swift brought out the koi-fish guitar from her Speak Now Tour to play "Long Live" in Kansas City, Missouri, in July 2023.

She also brought out Presley Cash, Joey King, and Taylor Lautner for the premiere of the "I Can See You" music video from "Speak Now (Taylor's Version)."

Haim opened for Swift and later joined her onstage at her shows in Santa Clara, California.

Thousands of fans' wristbands lit up in rainbow colors during the singer's "Lover" set in Inglewood, California, in August 2023.

During her "Fearless" set in Inglewood, Swift took a break from strumming her sparkly guitar to create a heart shape with her hands.

At the same show, Swift surprised fans with the news that "1989 (Taylor's Version)" would be available in October 2023.

When The Eras Tour came to Brazil in November, the famous Christ the Redeemer statue featured a message dedicated to the singer and Swifties who flew in from around the world.

A young fan traded friendship bracelets with Swift at a show in São Paulo.

She nailed the choreography in her "Reputation" era in Sydney in February.

The "Reputation" set also featured looks from Swift's past eras during "Look What You Made Me Do."

Opening act Sabrina Carpenter sang "White Horse" with Swift during the acoustic set in Sydney.

Wearing sparkling fringe jackets, Swift and her backup dancers took their final bows after performing in Melbourne, Australia.

• Main content

Speak Now World Tour

Table of contents, background and development.

«I’m so excited to go back out on tour again in 2011! The 'Fearless Tour' was so much fun and even more unforgettable than I ever imagined, and I can't wait to get back out and play my new music from Speak Now ! The fans have been so amazing and I'm thrilled to play in new cities around the world and meet even more of my fans in 2011!» Taylor Swift

Acoustic Surprise Covers

«One day at rehearsals I was having a rough day, and I wrote a lyric by my friend Selena Gomez on my arm: 'You’ve got every right to a beautiful life.' It looked cool, so now I put lyrics on my arm every night. It’s like a mood ring.» Taylor Swift

Speak Now...Help Now

«One of my dancers lives in Alabama and showed photos of a backyard cyclone and I thought, 'If there was any way I could help with damage done and families who lost homes, I had to think of one.' Here we are at a rehearsal, in an arena, with empty seats. What if we fill those seats? And give the proceeds to the victims of the tornadoes?» Taylor Swift

Critical Review

Music video and tour dvd.

NORTH AMERICA & AUSTRALIA

• 1. Sparks Fly
• 3. The Story of Us
• 4. Our Song
• 6. Back to December/Apologize/You're Not Sorry (Medley)
• 7. Better Than Revenge
• 8. Speak Now
• 9. Fearless/Hey, Soul Sister/I'm Yours (Medley)
• 10. Last Kiss
• 11. You Belong With Me
• 12. Dear John
• 13. Enchanted
• 14. Haunted
• 15. Long Live
• 16. Fifteen
• 17. Love Story

EUROPE & ASIA

• 4. Back to December/Apologize/You're Not Sorry (Medley)
• 5. Better Than Revenge
• 6. Speak Now
• 7. Fearless/Hey, Soul Sister/I'm Yours (Medley)
• 9. You Belong With Me
• 10. Dear John
• 11. Enchanted
• 12. Long Live
• 13. Love Story

Speak Now Era

Speak now (taylor's version), speak now (2010), speak now songs, speak now world tour – live, speak now tour arm lyrics, discography.

• Studio Albums
• Re-Recordings
• Extended Plays
• Work For Other Artists

Videography

• Concert Movies
• Filmography
• Music Videos
• Brand Deals

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We’re Enchanted To Meet These Taylor Swift Halloween Costume Ideas

Taylor Swift was famous before the Eras Tour , but let’s be real – it launched her into super-super-stardom. And the outfits? Truly iconic. Move aside, Barbie . These Taylor Swift costume ideas take Halloween to the next level.

Whether you’re looking to wear the pink and blue Lover bodysuit, the fedora-ed “22” outfit, or the gold fringe mini dress to represent Fearless , these costume ideas practically spell out “ Swiftie .” Which is a good thing, because autocorrect keeps thinking we mean “Swiffer.” When we said she swept the VMAs, that’s not quite what we meant.

15 Taylor Swift Costume Ideas

1. “me” music video outfit.

The 70s-style pink mini dress with a heart-shaped section of sequins on the front from the “ME!” music video isn’t the most obvious pick for a Taylor Swift costume , but fans will get the reference.

You can even rewear it for Valentine’s Day. Even if your valentine is just YOU! Taylor said so.

Get this look:

• Pink sequined heart dress
• Heart dangle earrings

2. 1989 World Tour Circle Skirt Outfit

Probably the most recognizable Swift ‘fit from the 1989 World Tour back in 2015 is the circle skirt, crop top, metallic jacket combo.

Since 1989 is coming back in style with the Taylor’s Version re-record on October 27, this might be the perfect ‘fit for Halloweekend.

• Metallic circle skirt
• Sequined bomber jacket
• White sunglasses
• Black crop top

3. 2022 VMAs Bodysuit

Swift’s insane bedazzled silver dress that she wore to the VMAs in 2022 is recognizable among super fans, but you can be pretty confident no one else will be wearing this at the Halloween party . It’s also possible some people won’t know what you are, but no one can deny you look fabulous.

If they do, just shake if off. Okay, we’re done now.

• Check out @fearlessfallon’s video on how she made this outfit by hand

4. “Picture to Burn” Taylor Swift Costume

In your debut era? This creative costume represents one of Swift’s first songs, “Picture to Burn” from her first album. Instead of using Polaroids of her exes, you could use your own if you’re feeling spicy.

Be warned that clothes are generally flammable. Just sayin’.

• Black flame button-up
• Iron-on letters

5. Champagne Problems

“Champagne Problems” is one of the tracks on Swift’s album evermore , and you can dress up as a bottle of champagne to get the point across.

We can’t think of many problems that aren’t solvable with copious amounts of champagne, though. Unless your problem is a massive hangover.

• Custom look from Corset Carriage

6. Midnights Bodysuit

The newest addition to the T. Swift lexicon (not including re-releases), Midnights , got several bejeweled navy blue bodysuits during the Eras Tour, plus various sparkly jackets to throw on top.

Any one of these combos would make for an epic costume, but we’re partial to the pink jacket. Why choose between dressing up as your favorite pop icon or your favorite doll? It’s Barbie. You’re on your own, Cabbage Patch Kid.

• Midnights bodysuit
• Knee-high blue sequin boots

@jolamar Close up of my midnights bodysuit! #speaknowtaylorswift #erastour #erastourkansascity #taylorswifterastouroutfits #taylorswift #longlive @Taylor Swift @Taylor Nation ♬ original sound – swiftie 🫶

7. “22” Music Video Outfit

In the music video for “22” off the album Red, Swift rocked a white t-shirt emblazoned with the words “Not A Lot Going On At The Moment” in black text.

It was a lie, obviously. You don’t win three Album of the Year Grammys without having a busy schedule . But at least it’s relatable for us plebeians.

• “Not A Lot Going On At The Moment” tee
• Black sequin shorts
• Black fedora hat
• Red heart sunglasses

@christindyessnobles 22 ❤️ @taylorswift @taylornation #erastouroutfit #erastourtaylorswift #erastourhouston ♬ ERAS TOUR OUTFIT TRANSITION – paige (willow remix)

8. Lover Bodysuit

The bodysuit that graces the cover of the upcoming Eras Tour movie is an instantly recognizable Taylor Swift costume idea . If you haven’t seen it yet, please tell us what you do with all the time you don’t waste on TikTok.

• Lover bodysuit
• Sparkly fishnet stockings
• Knee-high sequin boots

View this post on Instagram A post shared by Hannah Michelle (@hannahmichelle13)

9. Reputation One-Legged Bodysuit

Halloween has a reputation for being pretty unpredictable weather-wise, no matter where you live. This outfit (from the reputation era, no less) is the perfect solution. It’s like sticking one foot out of the covers in bed to regulate your body temperature.

Just choose the side of your body you care less about to be the one exposed to the elements. You know, just in case.

• Snake leggings
• Black ankle booties

View this post on Instagram A post shared by 𝙰𝚒𝚗𝚜𝚕𝚎𝚢 (@slaylorswiff)

10. Taylor Swift’s 2021 Oscar de la Renta Grammys Outfit

Of all of Swift’s red carpet appearances, it’s safe to say this is one that made a big splash. Perhaps even the biggest splash. We do hope she at least watered the flowers.

Lots of Etsy shops and small businesses have designed their own spin on the look , so it’s easy enough to recreate yourself.

• Folklore-inspired floral dress
• Pink ankle-tie sandal heels
• Grammy award replica

11. Speak Now Purple Dress and Ponytail

One of the most memorable outfits from Taylor’s Speak Now World Tour way back in 2011 and 2012 was this high pony, soft purple dress moment.

And when in doubt, write some song lyrics on your arm to really sell it. Probably not one of the ones with curse words if you’re planning on trick-or-treating.

• Purple mini dress

View this post on Instagram A post shared by Julie (Taylor’s Version) 🪩🫶🏻✨ (@julieheartstaylor13)

12. “Bejeweled” Music Video Outfit

Best believe you’re not only still bejeweled, but also positively covered in hot glue after hand-placing all these rhinestones on this Halloween ‘fit inspired by the “Bejeweled” music video.

By the way, we’re staying in tonight. There’s a new season of Great British Baking Show , let us live.

• Hand-beaded corset top
• Hair jewels

View this post on Instagram A post shared by Grace Roth (@gracemroth)

13. Wonderstruck Perfume Bottle

Only true Swifties will recognize this clever nod to Swift’s brief stint as a perfumier. We can practically smell the fruity and sweet burst of nostalgia from here.

It might be because we have a twelve-year-old bottle of it on our makeup vanity. Does perfume expire?

• Metallic gold bodysuit
• Purple flared circle skirt
• Gold headband

View this post on Instagram A post shared by alecksis victoria (@1989.mp3)

14. Fearless Gold Fringe Outfit

You have to be fearless to wear this shimmering gold bodysuit in 40-degree weather. Or at least you have to be a risk taker. Did we just name TS11?

• Gold fringe dress

View this post on Instagram A post shared by Anthia + Khadi (@repuhtaytion13)

15. Folklore’s “Cardigan” Music Video Outfit

Sometimes, Taylor Swift’s own merch is enough of a costume, especially when she wore it herself in her “Cardigan” music video. This is the perfect Halloween costume because it’s super cozy.

Anything that doubles as something we’d wear on the couch for a movie night and something that could pass at a party is a win. Don’t forget to bring candy, and you won’t even be able to tell the difference.

• Folklore cardigan
• Boho lacy cream dress

View this post on Instagram A post shared by Jess Meade Juskus (@jess.juskus)

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