abta travel with confidence campaign

Abta members star in second phase of Travel with Confidence campaign

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Selfie videos by Abta members feature in the second phase of the association’s Travel with Confidence national advertising campaign.

The marketing push launches on social media today (January 4) and shows agents and operators talking about their professionalism, personal service and passion for travel – and why customers can book with confidence with them.

A full video advertisement for Facebook and a shorter version for Instagram have been created from the selfie videos submitted by members, including retail agents, homeworkers and tour operators.

The videos will be promoted on Facebook and Instagram until the end of February.

Abta has also created six-second ‘bumper’ adverts and gifs which show the extra benefits, added value and peace of mind that Abta members offer their customers.

These adverts and animations will be on Facebook, Instagram, Twitter and YouTube during January and February.

This latest phase of the campaign is in addition to 30-second radio adverts which have been running on streaming services and commercial radio stations Capital and Heart since December 14.

Abta also launched a competition on January 1, offering consumers the chance to win a pair of Apple Airpod Pros if they comment on the association’s social media posts about their 2021 holiday plans with the hashtag #MakeMoreMemories.

More :  Travel professionals key to Abta ‘Travel with Confidence’ campaign

Abta asks members to front annual Travel with Confidence campaign

Graeme Buck, director of communications Abta, said: “After a tough 2020, many people are really looking forward to taking a break.

“Those thinking about their holiday plans for the year ahead will be keen to turn to travel professionals they can trust to help them find the best holiday for them.

“We wanted to invite our fantastic members to explain in their own words why their personal service, incredible breadth of knowledge, and tireless support means their customers return to them each year to book their holidays.”

These members are included in the full video advert: Cat Jones, Byway; Stephanie Jepson, Courtney World Travel (pictured); Matt Pink, easyJet holidays; Jay Clements, English Holiday Cruises; Lucy Clifton, Flight Centre (UK); Laura McCann, Laura Meets World; Andrew Meech, Liphook Travel; Mark Gardner, MSG Tours; Jill Waite, Pole Travel; Kevin O’Regan, Ramblers Walking Holidays; Jamie Harto-White, Walt Disney Travel Company; and Graeme Brett, Westoe Travel.

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‘Travel with Confidence’ as ABTA Launch Second Phase of Campaign

ABTA has launched the second phase of its annual flagship Travel with confidence campaign with a customer-focused video to be promoted through social media advertising

ABTA has launched the second phase of its annual flagship  Travel with confidence campaign  with a customer-focused video to be promoted through social media advertising. The campaign launches on Boxing Day to coincide with the start of the peak holiday booking season and to promote and support members during the busy period.

The two-minute video shares testimonials from loyal customers talking about what holidays mean for them, and the various reasons why they book with an ABTA Member.  The video reinforces the reassurance and peace of mind that comes with booking through a trustworthy and reputable company.

Customers featured include Naomi, a Virgin Atlantic Holidays customer, who says “Holidays are very important as they provide that much needed time away from work, the chance to explore new cultures, and to spend quality time with loved ones.

“Total confidence in an ABTA registered Member is 100% peace of mind which makes for a perfect holiday.”

The feel-good video drives home the importance people place on their holidays, with customers listing the time away from work, the chance to explore new cultures, the opportunity to spend time with loved ones, and being good for mental health as the main benefits of going away.  The initial phase of the campaign launched in early December with radio advertising on Heart Digital and reiterated the importance customers place on their holidays.

The video will be cut to different lengths for Facebook, Instagram, Pinterest and Reddit and will run throughout January.  The campaign will conclude at the end of January with a consumer competition.

Graeme Buck, ABTA Director of Communications said “This next phase of our Travel with confidence campaign is designed, just like the radio ads we are still airing, to help drive business for our Members through the peak booking period.

“It was great to see so many ABTA Members’ customers submitting content for the video and sharing the true excitement of booking a holiday. These real views from real people make this year’s Travel with confidence campaign heart-warming, relatable and effective.”

For more information about the campaign, please visit  www.abta.com/travelwithconfidence

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ABTA to drive business to members with annual 'Travel with Confidence' campaign

ABTA has kicked off the first phase of its latest Travel with Confidence advertising campaign, designed to support and generate business for members.

This initial phase sees a radio advert hit the airwaves of Heart Digital UK from today for a four-week run. The advert highlights the importance of holidays in creating memories and spending quality time with friends and family – playing on the theme that, even in uncertain times, we all want to have a holiday. 

The ad also encourages people to look for the ABTA logo to bring peace of mind when booking their trip. The campaign has been strategically placed on Heart to reach family audiences, with ABTA’s research showing that this one of the demographics most likely to carry on taking holidays despite the cost-of-living crisis. 

The second phase of the campaign will go live on Boxing Day and run until the end of February through a video on social media. The video shows a montage of ABTA members’ customers explaining why they are loyal to the ABTA members they book with and the benefits of booking with a member, as well as why their holidays are important to them.

Initially launching on ABTA’s Instagram and Facebook channels, the two-minute video will then be cut for Pinterest and Reddit. It will be backed with a selected advertising spend to appear in consumers’ social media feeds and to reach a wider audience beyond ABTA’s own channels.  

Last year’s campaign reached 12.5 million people across the airwaves and over 16 million people across ABTA’s social media channels.  It is expected that this year’s will reach similar figures.

ABTA’s annual 'Travel with Confidence' campaign is timed to support the traditional peak holiday booking period and when many ABTA Members are also running their own advertising campaigns. The pre-Christmas radio activity will help reinforce the value of booking with an ABTA member ahead of when the decision is taken about where and how to book.

ABTA is encouraging members to ensure they are using the ABTA logo and the hashtag #WeAreABTAMembers in their marketing and communications to customers to help them benefit from the strong recognition and value of the ABTA brand.

www.abta.com/travelwithconfidence

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'Travel with Confidence' campaign continues to promote booking with ABTA members

ABTA has continued its support for members through its flagship 'Travel with Confidence' marketing campaign, urging individuals to book with an ABTA member. This week, a series of new videos has been released to bolster members' marketing and social media endeavors.

The videos feature customers of ABTA members sharing their motivations for booking holidays through an ABTA member. They highlight the reasons why ABTA members are trusted and offer customers the confidence to book, citing factors like 'peace of mind,' 'reassurance,' and 'flexibility.' Collectively, they serve as words of encouragement for those who haven't previously booked a holiday through an ABTA member.

Take a look at ABTA's ‘Travel with confidence’ videos in the Member Zone and please feel free to share them across your social media channels or however you see fit. They are helpful for all members, but particularly for those whose marketing budgets may be small and would benefit from some free content to provide added variety to their existing customer marketing.

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ABTA Members’ customers travel with confidence in latest campaign

by Eliana Willis 26 December 2022, 06:39 119 Views

ABTA has launched the second phase of its annual flagship Travel with confidence campaign with a customer-focused video to be promoted through social media advertising. The campaign launches today,  Boxing Day, to coincide with the start of the peak holiday booking season and to promote and support Members during the busy period. The two-minute video shares testimonials from loyal customers talking about what holidays mean for them, and the various reasons why they book with an ABTA member.  The video reinforces the reassurance and peace of mind that comes with booking through a trustworthy and reputable company.  Customers featured include Naomi, a Virgin Atlantic Holidays customer, who says:

“Holidays are very important as they provide that much needed time away from work, the chance to explore new cultures, and to spend quality time with loved ones. 

“Total confidence in an ABTA registered Member is 100% peace of mind which makes for a perfect holiday.”

The feel-good video drives home the importance people place on their holidays, with customers listing the time away from work, the chance to explore new cultures, the opportunity to spend time with loved ones, and being good for mental health as the main benefits of going away.  The initial phase of the campaign launched in early December with radio advertising on Heart Digital and reiterated the importance customers place on their holidays. 

The video will be cut to different lengths for Facebook, Instagram, Pinterest and Reddit and will run throughout January.  The campaign will conclude at the end of January with a consumer competition.

Graeme Buck, ABTA Director of Communications said:

“This next phase of our Travel with confidence campaign is designed, just like the radio ads we are still airing, to help drive business for our Members through the peak booking period. 

“It was great to see so many ABTA Members’ customers submitting content for the video and sharing the true excitement of booking a holiday. These real views from real people make this year’s Travel with confidence campaign heart-warming, relatable and effective.”

For more information about the campaign, please visit www.abta.com/travelwithconfidence

Source: Organisations & Operators - breakingtravelnews

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ABTA: Travel with Confidence campaign to launch on Christmas Day

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UK travel association ABTA has announced the launch of its 2019 Travel with Confidence national ad campaign on 25 December 2018.

To support the travel industry’s busiest sales period of the year, ABTA will launch its latest campaign on Christmas Day. The campaign will launch with a series of four different radio adverts, aiming to encourage people to book with an ABTA member while also increasing understanding of ABTA’s offer of support, protection and expertise.

The radio ads are expected to reach more than 6 million listeners and each one has been developed specifically to target a different audience.

“People’s thoughts are turning to booking holidays”

Victoria Bacon, ABTA’s director of brand and business development, said: “As we move into 2019 people’s thoughts are turning to booking holidays for the year ahead and we want to remind them of the importance of booking with an ABTA member, to ensure they travel with confidence.”

The radio campaign will be followed by an online targeted advertising campaign on YouTube which will run between January and February 2019. Holidaymakers can also visit ABTA’s website, abta.com , for tips on how to ‘travel with confidence’.

“A multi-channel approach”

Bacon added: “This year’s advertising campaign uses a multi-channel approach to reach holidaymakers right at the time of making their holiday decisions and also reflects the diverse range of holidays our Members offer for people across all demographics.

ABTA represents travel agents and tour operators, with a purpose of helping members grow their businesses successfully and sustainably. The association has around 1,200 members, with a combined annual UK turnover of GBP 38 billion (USD 47.8bn).

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Encouraging consumers to become ABTA member

Monday, November 20, 2023 Favorite

This week ABTA launched its latest campaign named –‘Travel with confidence’ to inspire people to start thinking about their next vacation, help confirm in establishing the ABTA logo in the minds of people, and that they go to a member when they’re all prepared to book.

Their powerful brand is one of their biggest assets, and they know several members value this hugely. The ABTA logo is identical with consumer confidence and faith, and as per their recent study, they know that a third of consumers are keen to pay more to book with an ABTA member.

For four weeks, the early phase of this campaign, ‘Dream it’, is running and they are making use of social media influencers to reach 16–24-year-olds and families, inspiring them for their next trip.

Also, they are running marketing campaign on social media, jointly with a competition, to assist consumers in dreaming in terms of their impending holiday with an ABTA member. In the new year, they’ll move into the next stage of the campaign, ‘Book it’. There with ABTA members they will be promoting booking to make dreams come true, overlapping with the traditional peak booking period.

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Registration opens for ABTA’s 2024 Travel Convention

Registration has officially opened for this year’s ABTA Travel Convention, with delegates encouraged to register now and save by taking advantage of discounted Early Bird rates. This year’s event will take place from 7-9 October in Costa Navarino, Messinia, in the southwest Peloponnese in Greece. As the UK travel industry’s flagship event, ABTA’s annual Travel Convention provides senior travel professionals with plenty of opportunities for networking, two days of thought-provoking business sessions, and the chance to explore the host destination through optional excursions. When registering for this year’s event, delegates can choose to stay at either The Romanos, a Luxury Collection Resort or The Westin Resort, Costa Navarino. Both are five-star hotels within the resort of Navarino Dunes, which also boasts more than 20 restaurants and bars, a 4,000m² spa and thalassotherapy centre, plus various leisure and sports facilities. The business sessions will be held at the House of Events, the resort's dedicated Convention Centre. Available until mid-July, Early Bird rates are priced at £695 for ABTA members and first ABTA Partner to register, and £795 for additional ABTA Partners and other delegates. There is a companion fee of £230 for those not attending as delegates. The 2024 Travel Convention is supported by Lead Partner easyJet holidays, plus headline partners Intrepid Travel and Global.  Mark Tanzer, Chief Executive at ABTA – The Travel Association said: “Our annual Travel Convention is always a fantastic event, providing the ideal forum for industry colleagues to connect, do business and look ahead to the future of our sector.  “We’re very much looking forward to returning to Greece this year, which continues to grow in popularity among UK holidaymakers. Messinia is one of the country’s most captivating regions, so I’m sure that delegates will enjoy learning more about the breadth of experiences on offer.  “I’d encourage delegates to make sure they register by mid-July so they can take advantage of our highly-competitive Early Bird rates.” Garry Wilson, easyJet holidays CEO, said: “With the ABTA Convention as the flagship event for travel and tourism, we’re incredibly excited to be Lead Partner for a second year, supporting ABTA in delivering a key event which always offers fantastic insight, brilliant business sessions and an unmissable outlook for the year ahead for our industry.” To register and find out more, visit https://dellardavies.eventsair.com/the-travel-convention-2024/

Notes to editors ABTA is a trade association for UK travel agents, tour operators and the wider travel industry. We’re the largest travel trade body, with over 4,600 travel brands in membership who have a combined pre-pandemic annual UK turnover of £40 billion. We work closely with our members to help raise and maintain standards and build a more sustainable travel industry, and provide travellers with advice, guidance and support. Our members sign up to a code of conduct and commit to agreed service standards and fair trading. When you need clear travel information, and accurate and impartial advice relating to your trip, we’re here for you. When you book with an ABTA member, reliable advice comes as standard. This means that booking with our members brings peace of mind. All this together means we help you travel with confidence. www.abta.com