courses tourism online

• Course Catalog

Welcome to the Tourism Online Academy

The Tourism Online Academy is an online learning platform that will provide self-paced, 100% online courses that mainly focus on concepts, areas of interest and fundamental principles related to the tourism sector, addressing the challenges it faces such as globalization, digital revolution, travel marketing and sustainability, among others. These flexible courses allow participants to reconcile academic, professional and other personal commitments.

IE University and the World Tourism Organization of the United Nations have partnered to launch the Online Tourism Academy with the support of different partners – and we are expecting many more to join this initiative in the future.

This high-quality learning experience is available for everyone and caters to those who are looking to improve or supplement their current skillset in order to adapt to this fast-growing and evolving sector. Through these first programs, participants will acquire managerial skills in digital marketing, finance, strategy, operations, innovation and digital transformation.

Choose your course

Introduction to Tourism – Industry Management

This Massive Open Online Course (MOOC) is suitable for managers and high potential individuals seeking to update their knowledge in tourism industry management and its integration into the Tourism, Hospitality and Destination Management industries. This is achieved through the 100% online training course that includes multimedia content, short videos with professors and experts, readings, exercises and activities and many other learning materials within specific modules. You can enroll and study the content for free and only pay € 49 if you want to do the assignments and receive a certificate of completion.

Institution:

INTRODUCTION TO INTERNATIONAL TOURISM AND TRAVEL LAW

You can study the content for free and only pay € 49 if you want to do the assignments and receive a certificate of completion.

مقدمة في إدارة قطاع السياحة (Introduction to Tourism – Industry Management)

This Massive Open Online Course (MOOC in Arabic) is suitable for managers and high potential individuals seeking to update their knowledge in tourism industry management and its integration into the Tourism, Hospitality and Destination Management industries. This is achieved through the 100% online training course that includes multimedia content, short videos with professors and experts, readings, exercises and activities and many other learning materials within specific modules. You can enroll and study the content for free and only pay € 49 if you want to do the assignments and receive a certificate of completion.

How to Become a Restaurateur

This MOOC (Massive Open Online Course) completion certificate is suitable for professionals and individuals seeking to learn how to open their food & beverage concept and create unique selling points that will distinguish your business from the competition. Training with world-leading hospitality experts at the Swiss Education Group (SEG), you will be able to create profitable menus, structure and organize a kitchen, and build a brilliant concept brand.

Artificial Intelligence (AI) in Hospitality: Challenges & Business Opportunities

On this course, you’ll discover how Artificial Intelligence (AI) has the potential to change – and challenge – the hospitality industry. Understand how to grasp the opportunities it presents, including lowering costs, improving customer satisfaction, and innovating front office and housekeeping. You’ll identify how to distinguish between terms such as artificial intelligence, machine learning, and deep learning. You’ll get a comprehensive overview of the legal and ethical considerations of AI and consider customers’ expectations of how digitalisation could change the hotels of the future.

Mastering Wine Tasting

Learn to taste wines like a pro! Cultivate an analytic mindset while tasting and develop a rich vocabulary to describe wines & advocate your preferences easily. Discover viticulture, oenology, grape varieties, and soil relevance. Delve into biodynamic, organic, and natural wines, wine dinners, tastings, and heritage. From reading a wine label to storing techniques, this short course will give you the knowledge to master any wine tasting.

Branding + Innovation: “Brandinnovation”

En el mundo se están produciendo muchos cambios simultáneamente. Uno de los más importantes es que el branding ya no se considera un gasto y comienza a valorarse como una inversión. Este es uno de los cambios más significativos que tendrá un mayor impacto en la industria turística en los próximos años. El activo más importante y probablemente el único activo de una empresa que incrementa su valor con el tiempo: la marca. En otras palabras, el activo más valioso de una empresa empieza a ser su buen nombre, su marca y su reputación. Una marca con un fuerte propósito no solo ayuda al bien general de la sociedad, sino que también ayuda a los empleados y a los clientes a saber qué representan y en qué creen. Este Mooc es esencial para ampliar su conocimiento sobre la construcción de marca en el sector turístico para crear valor, generar confianza y destacar en un mercado altamente competitivo.

Retos de la Industria del Turismo

Este MOOC (Massive Open Online Course) está dirigido a personas que deseen profundizar sus conocimientos en los próximos retos y tendencias de la industria del turismo. El curso es 100% online y tiene por objetivo presentar una aproximación a los desafíos del siglo XXI en la industria turística, para lo cual, se han seleccionado cinco temas que permitirán aprender y/o mejorar el desempeño de la industria turística local y global. Las cinco temáticas son: sostenibilidad turística, hospitalidad y servicio al cliente, diseño de productos y experiencias memorables, principales tendencias del turismo como experiencia de ocio y turismo de negocios.

MARKETING MUSEUMS AND VISITOR ATTRACTIONS

This Massive Open Online Course (MOOC) is suitable for professionals and individuals seeking to learn introductory concepts and expand their knowledge on marketing for museums and visitor attractions. This 100% online and self-paced training course includes multimedia content, short videos with professors, and readings in each module. You can study the content for free and only pay € 49 if you want to complete a short quiz at the end of each module and receive a certificate of completion. You must earn 60% or higher to earn your certificate.

Sustainable Destination Management

This MOOC (Massive Open Online Course) is suitable for future-oriented, young but also well-experienced professionals who would like to get acquainted with key topics of nowadays tourism – Destination Management and Sustainability. Attendees will understand both topics including the link between them to recognize the need for a united application of the two management dimensions. This 100% online course consists of 4 modules. Each of it encompasses brief informative videos, a great choice of interviews with international tourism experts, relevant short readings, and supportive web links, research exercises and online videos for a long-lasting learning effect.

Introducción a la Hotelería y el Turismo

Este MOOC (Massive Open Online Course) está dirigido tanto a profesionales como a personas que desean conocer las principales características del fenómeno turístico. En este curso online analizaremos y profundizaremos sobre estas características. Los conceptos de turismo y hospitalidad nos permitirán abordar la relevancia que tienen en la economía, la cultura y el medioambiente a nivel mundial. Debes alcanzar un 60% o más para obtener el certificado.

Brief Introduction to Chinese Tourism

This MOOC (Massive Open Online Course) completion certificate is suitable for tourism professionals and individuals seeking to learn introductory knowledge on China and Chinese tourism. This 100% online course consist of four modules which summarize some of the most important aspect to take into account in order to work with Chinese tourists.

Innovation and Technology Management in Tourism and Hospitality

Gain an in-depth understanding of the strategic applications of ICT (information and communication technologies) innovations in the hospitality and tourism industry. Learners will learn about the roles of ICT infrastructures and tools in shaping business environment, business models, marketing practices, revenue strategies, and customer services. We will also discuss the dynamics that is generated in the development of ICTs and its impact on hospitality and tourism organizations. The 100% online course consist of 8 weeks’ content and different assessments. You must earn 60% or higher to earn your certificate.

Innovación turística

Este MOOC (Massive Open Online Course) está dirigido a todo aquel que desee conocer los aspectos generales de la Innovación Turística. No requiere saberes previos ni pertenecer a una disciplina especial. Este curso 100% online consta de contenidos presentados en texto y videos y cuestionarios que se encuentra al final de cada módulo; los cuales tienen como propósito verificar la comprensión de los temas. Se debe aprobar un 80% o más para obtener el certificado correspondiente.

Strategic Communication for Tourism

This Massive Open Online Course (MOOC) aims to present foundational understanding of strategic communication for tourism, including topics from stakeholder management to branding. Ensure the communication strategies of your destination organization or company are generating positive impact in line with your objectives. It is suitable for managers, professionals and individuals seeking to gain practical understanding for immediate application of new techniques. This 100% online free course is full of multimedia content, including videos with instructors, interviews with experts, reading suggestions and quizzes. You may also pay 49€ + Iva and get your certificate.

Negotiations in Tourism

This MOOC (Massive Open Online Course) completion certificate is designed for hotel managers, sales managers, professionals, academics, students, politicians seeking to provide them with an in-depth understanding of negotiation strategies and techniques in the tourism industry, which can be applied to various roles within the industry. To earn your certificate, you must score 60% or higher on the 4 course quizzes.

Fundamentals of Tourism – Industry Management

This Online Certified Program is aimed at professionals, managers and anyone else seeking to deepen their learning or update their knowledge in tourism sector management and its integration into tourism, hospitality and destination management. This is achieved through a 100% online training course which includes short videos with professors, readings, exercises, interactive learning materials and assignments in five modules (Digital Marketing, Finance, Strategy, Operations and Innovation & Digital Transformation).

Customer Experience Design: Differentiation Strategies for Brand Positioning

If customer value creation is the most important and crucial part of brand positioning today, then a lazer sharp focus on ultra-personalized services and experiences will drive business differentiation and customer engagement. Discover in this Online Certificate Program how the most successful companies in the world found their elements of differentiation and the key to sustainable business success.

El revenue management: origen y evolución hasta las últimas tendencias

Actualmente, el sector turístico está experimentando una transformación en la comercialización y comunicación de los servicios y productos turísticos. Es por este motivo que la gestión de establecimientos turísticos se hace más compleja y requiere de profesionales bien formados para responder a las expectativas del cliente obteniendo, a la vez, la máxima rentabilidad.

Técnicas básicas de cocina

Las técnicas básicas de cocina son esenciales cuando hablamos de gastronomía. Su aprendizaje es importante y atemporal, por eso hemos diseñado este curso que proporciona los conocimientos y ayuda a desarrollar las habilidades fundamentales en las técnicas, las tecnologías y los productos necesarios para la elaboración de especialidades culinarias. El programa se divide en módulos que permiten ir consolidando progresivamente cada una de las técnicas con una metodología eminentemente práctica.

تقنيات الطبخ الأساسية

تعتبر تقنيات الطبخ الأساسية ضرورية عندما نتحدث عن فن الطهي. تعلمها مهم وصالحة لكل زمان، ولهذا السبب صممنا هذه الدورة التي توفر المعرفة وتساعد على تطوير المهارات الأساسية في التقنيات والتكنولوجيا والمنتجات اللازمة لتحضير تخصصات الطهي.

Maximising Spa Profitability

Learn how to achieve the best results in spa and wellness centers. Discover ways to ensure your spa or wellness center is financially successful with this course taught by experts in the spa and wellness industry. Understand the methods and tools you can use to increase sales, reduce costs and maximize profits in spas and wellness centers. This course is for spa and hospitality professionals responsible for, or involved in, the finances or operations of spa real estate or spa investments.

UN Tourism | Bringing the world closer

By studying from home today, we can acquire skills for tomorrow.

UN Tourism Academy

• EDUCATION & TRAINING INITIATIVES
• UN Tourism EXECUTIVE EDUCATION
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Courses, Webinars & Resources

#TRAVELTOMORROW

When it comes to dedicating time and resources to professional growth, tourism professionals all over the world share one thing in common: constantly changing and demanding working schedules which makes it difficult to plan and dedicate time for learning!

As the  COVID-19 situation evolves , the World Tourism Organization (UN Tourism) observes that full or partial travel restrictions have been – and continue to be – introduced across the world. This situation represents a unique opportunity for tourism professionals to improve their knowledge and skills. 

Taking into account all the above,  UN Tourism Academy is committed to make available to everybody, a set of different online Education and Training units on different topics - from us and from our Partner Institutions. 

We are not only asking you to stay home today, we are also encouraging you to make the most of this time, to invest in your tourism career, so that when tomorrow comes and we can travel again, you will be more skilled to face the challenge of recovery.  

TOURISM TRAINING INITIATIVES

Tourism Online Academy

Webinars  

Partners’ Online Training

Online Resources

Outside USA: +1‑607‑330‑3200

Sustainable Tourism Destination Management Self-Paced Cornell Course

Course overview.

This course aims to train global hospitality and tourism professionals in using sustainable practices across all areas of the tourism industry. Throughout the course, you will be introduced to innovative, data-driven methods for destination management, delivered by over 20 world-renowned experts in the field. You will begin by identifying the different components that make up the global tourism industry and examine the effects each of these components has on a destination’s social, cultural, and environmental well-being. You will then acquire the tools needed to manage your destination sustainably by designing a climate action plan, documenting and accommodating natural capital needs, improving land-use planning, engaging with local communities, and managing public-private partnerships. Ultimately, you will be able to contribute to the economic development of a destination while also protecting its health.

Key Course Takeaways

• Define the global tourism economy and measure the social and environmental impacts of tourism
• Document water, waste, energy, and natural capital management needs
• Design a climate action plan for your tourism destination
• Track how tourism can support essential economic development goals
• Facilitate an inclusive process where local communities review and protect their own cultural and natural assets
• Transform destination governance by promoting public-private partnerships, data-driven decision making, and innovative financing
• Synthesize sustainable destination management tools by applying them to real-life tourism case studies

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Strategic partners.

How It Works

Course authors.

• Certificates Authored

Mark Milstein is Clinical Professor of Management and Director of the Center for Sustainable Global Enterprise at the Samuel Curtis Johnson Graduate School of Management, Cornell University. He conducts applied research in and oversees the Center’s work on market and enterprise creation, business development, clean technology commercialization, and sustainable finance.

Dr. Milstein specializes in framing the world’s social and environmental challenges as unmet market needs which can be addressed effectively by the private sector through innovation and entrepreneurship, thereby allowing companies to achieve financial success by creatively addressing problems such as climate change, ecosystem degradation, and poverty. He has received funding from the National Science Foundation, the Bill & Melinda Gates Foundation, the Rockefeller Foundation the S.C. Johnson Foundation, SEvEN, the World Bank, the University of Queensland, and the Water Resources Institute. Over the past decade, Dr. Milstein has worked with more than 100 firms across a range of industries, including renewable energy and carbon markets, life sciences and sustainable agriculture, consumables, food and nutrition, healthcare, tourism and hospitality management, as well as finance and international development.

Dr. Milstein’s work and perspectives have been featured in The New York Times, MSNBC, CNBC, Forbes, The Guardian, and GreenBiz. He is a frequent speaker on the topics of strategy, organizational change, and innovation related to business and sustainability. He also consults with a number of multinational firms, small- and medium-sized enterprises, and NGOs. Dr. Milstein currently serves on the board of directors of Livelihood Basix International and as a board member for Johnson & Johnson’s Earthwards Program.

• Omnichannel Leadership Program
• Sustainable Business
• Food Executive Program

Megan Epler Wood is a leader, educator, and consultant who has dedicated her professional career to the implementation of sustainability practices in the field of tourism. She has worked for over 30 years to inform leaders, students, and business professionals across the globe on the use of well-researched and sustainable business, environmental conservation, and inclusive economic development tools. As program director of the Sustainable Tourism Asset Management Program (STAMP), Ms. Epler Wood seeks to increase collective knowledge and understanding of how to more effectively manage tourism destination assets over time to improve maintenance; ensure proper valuation; and help offset the influences of poverty, ecosystem degradation, climate change, land tenure, and the lack of government investment in vital local infrastructure in underdeveloped economies worldwide.

Who Should Enroll

• Hospitality and tourism professionals
• Business leaders
• Regional and urban planners
• Local, municipal, and national government employees
• Marketing and PR professionals
• Land and marine management professionals
• Economic development professionals
• Civil and systems engineers

What You'll Earn

• Recognition of Achievement from Cornell’s SC Johnson College of Business
• 40 Professional Development Hours (4 CEUs)

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Leading the Advancement of the Hospitality, Tourism and Travel Sectors

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Popular online programs.

Online Hospitality Degrees

Think of the best trip you’ve ever been on. From the transportation used to the hotel stay to dining out at restaurants, many factors contributed to the memories you made. Learn how to create those same unforgettable experiences for others with a hospitality degree from UCF Online. Positioned to understand Florida tourism, American tourism, and international tourism, UCF offers a unique perspective to earning a hospitality degree. Whether you are studying event management, entertainment management, tourism or travel, there is no better place to advance your hospitality skills and knowledge than by studying at the university located in the No. 1 tourist destination in America. And with courses taught by our diverse and experienced faculty, you’ll gain the exposure you need to excel your hospitality career by learning directly from leaders within the industry.

The Future of Hospitality

With a number of different areas to break into, there’s a world of opportunity in hospitality. This $20 billion industry offers exceptional growth potential with some of the top positions in event planning, destination marketing and food service management — each projected to grow faster than many other industries over the next decade. As the industry evolves over time, the curriculum students learn in the classroom must keep up to stay relevant. Currently, UCF Online hospitality programs focus on the latest trends and techniques, from demographics to technological advancements to providing exceptional guest service.

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Explore UCF Online Hospitality Degrees

Online bachelor’s degrees.

• Hospitality Management, BS Online Bachelor’s from the Rosen College of Hospitality Management
• Lodging & Restaurant Management, BS Online Bachelor’s from the Rosen College of Hospitality Management
• Senior Living Management, BS Online Bachelor’s from the Rosen College of Hospitality Management

Online Master’s Degrees

• Event Leadership, MS Online Master’s from the Rosen College of Hospitality Management
• Hospitality and Tourism Management, MS Online Master’s from the Rosen College of Hospitality Management
• Travel Technology and Analytics, MS Online Master’s from the College of Engineering and Computer Science

Online Graduate Certificates

• Destination Marketing and Management Online Certificatesfrom the Rosen College of Hospitality Management
• Event Management Online Certificatesfrom the Rosen College of Hospitality Management
• Hospitality and Tourism Technologies Online Certificatesfrom the Rosen College of Hospitality Management

The Rosen College online programs have been choreographed to provide students round-the-clock access, convenience and quality education in a comfortable and innovative learning environment.” Manuel Rivera Associate Dean

Hospitality and Tourism Management Education through UCF Online

UCF’s Rosen College of Hospitality Management provides online degrees that help students take their career aspirations to the next level. In fact, the online master’s in hospitality management ranked No. 1 in the nation by bestcolleges.com. Whether you are just getting started, or have been working in the industry for years, advance your skills by learning from our world-renowned faculty. From food and beverages to travel, lodging and recreation, gain the skills to help you level up in your professional development. Earning your hospitality degree through UCF Online prepares you to lead the way in this exciting industry. So, what do you need to know before you get started?

Hospitality and Tourism Options

UCF offers online bachelor’s, master’s and graduate certificates that cover varying aspects of the hospitality and tourism industry. If you are earning your bachelor’s degree and ready to transfer into an undergraduate program, the Hospitality Management, BS is a great way to begin your journey. If you would like to gain additional career traction but aren’t ready to commit to a two-year graduate-level program, you can focus on the skill set of Event Management with our online graduate certificate. Take time to explore the degree options and choose the program that works best for you.

Convenience and Affordability

Depending on the degree level and the program you choose, completing your degree through UCF Online can take as little as one to two years. For example, the Destination Marketing and Management Graduate Certificate can be completed in one year. Professionals who are working in the field and interested in becoming a leader for their organization can stand out with the Hospitality and Tourism Management, MS , which can be completed in two years. UCF Online offers the access and convenience that allows you to earn your degree on your schedule.

Earning an online degree in hospitality doesn’t mean you have to sacrifice quality for affordability. UCF Online offers significant cost savings to students by waiving some campus-based fees. For example, out-of-state undergraduate students can save $365.03 per credit hour — a substantial 48 percent discount. Visit the tuition, fees and scholarships pages for more information.

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Contact the UCF Online Connect Center to learn more about the available online programs or for help finding an online degree that works for you.

Hours of Operation: Mon – Fri: 8 a.m. – 7 p.m. (ET) Sat: 10 a.m. – 2 p.m. (ET) Closed Sundays & Holidays

Why earn a degree from UCF Online?

Access. innovation. impact..

UCF Online is a community of thinkers, helpers and makers who use bold ideas to challenge the ordinary and devise solutions to solve the world’s most pressing problems. A great university can unleash the potential to change the world. Listed as one of the most innovative universities in the nation by the U.S. News & World Report ’s Best Colleges 2024 Guide, UCF specializes in providing high-quality online degree programs for those talented students and working professionals who are unable to physically attend our Orlando main campus or one of our 14 Central Florida locations .

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Tourism Management M.T.M.

CSU's online master's in tourism management helps you develop your business management acumen, enhance your knowledge of industry practices, and understand the social and environmental impacts of global tourism — so you can live the lifestyle you love while working to create positive experiences for others.

Gain the advanced skills to thrive in an evolving industry

Global events, an evolving market, and new technology have all changed the way people engage in tourism activities. As a result, more consumers now seek regional experiences with greater personalization and a focus on sustainable, meaningful, and authentic experiences.

Start building the industry-specific knowledge you need to become a well-rounded leader in a tourism management role.

Learn a whole-system approach

Gain foundational skills as you study a holistic, integrated approach to sustainable tourism management. Explore technological and strategic business solutions that can help you operate a more agile, streamlined operation. Investigate the social and environmental impacts of this evolving industry as you learn to balance the ethical treatment of people and resources while running a profitable venture.

Throughout this master’s program, you will learn:

• Financial management processes and tools
• Effective marketing and communication strategies
• How to use data to gain insight and guide business decisions
• How to strategically and ethically manage both people and resources

Inspired by exploring the outdoors or regional cultures? Looking to align who you are with what you do? Tourism offers many options for shifting into a new career or advancing into a management role within the industry.

Build the specialized skills to make a meaningful impact on the world while doing something you love.

Gain a competitive career advantage with employers specializing in:

• Hospitality and resort management
• Outdoor and adventure travel
• Tourism management
• Destination management or marketing
• Event management
• Cruise management
• Agritourism

Start your own tourism venture

Our graduates have established roles in a variety of tourism settings all over the country and world. Some examples are numerous hotels, City Parks and Recreation Departments, and more specifically – Beaver Creek Resorts, The Cliff Lodge – Snowbird, Visit Fort Collins, Vail Resorts, U.S. Forest Service, Into the Vineyard - Wine-Inspired Travel, Adventure Sixty North, Natural Habitat Adventures, Colorado Forest Restoration Institute, Yellowstone Campgrounds, Cruise Norway, Steamboat Spring Chamber of Commerce, Universal Studios Beijing, and Taiwan Ministry of Tourism.

Graduates work in tourism positions relating to marketing, operations, event planning, and some have even founded their own companies. This program has helped students enter the tourism industry, as well as elevate their career if they were already in the tourism field.

"My online learning experience with CSU was amazing. All the professors were amazing and got back to me in a timely manner. They are so knowledgeable, helpful, and kind. They answered all my questions. I’m grateful to be part of this community."

Current role : Founder, Adumu Safaris

"The Tourism Management program at CSU significantly elevated my expertise in sustainable tourism and adventure travel and expanded my network of social entrepreneurs. With this knowledge, I established Adumu Safaris, a socially responsible safari tour company aimed at empowering my Maasai tribe in Tanzania through community-accountable ecotourism. CSU's training equipped me with leadership, finance, and sustainable tourism skills, which I now use to create transformative journeys for travelers."

Caroline R.

"My graduate program at CSU has been instrumental in my current position, where I oversee multiple departments within a hotel/lodge. The ski area management certification and M.T.M. skills I gained are vital in running a successful resort. Learning about resort finances, creating memorable guest experiences, and fostering guest loyalty have been invaluable. Connecting with professors, like skiing with one at Snowbird, provided valuable insights. My advice to current and prospective students: Engage with professors to gain informative career guidance. CSU's program equipped me with the knowledge and tools necessary for success in my industry, particularly in hotel operations and finance."

As a student in CSU’s online tourism management master’s program, you receive the same education, learn from the same faculty, and earn the same regionally accredited degree as students on campus. Additionally, you can expect:

• The Ability to Graduate in Less than a Year: In just nine months you can earn an industry-specific master’s degree that helps set you apart when seeking employment or advancement in the tourism industry.
• A Focus on People and the Planet: Learn to provide meaningful travel experiences for clients while making business decisions grounded in sustainability and social responsibility. Explore the types and extent of tourism impacts on natural resources. Discover methods for reducing the ecological footprint of tourism activities and destinations. Learn how to increase tourism's contribution to natural resource conservation while improving human welfare in the process.
• Preparation in Fact-Based Decision-Making: This program incorporates courses in global tourism policy (NRRT 662) and two courses in quantitative analysis (NRRT 601 and 602) to equip you with the knowledge needed to make smart, meaningful business decisions driven by data.

Alan Bright, Ph.D.

Alan's teaching responsibilities include on-campus and distance coursework for the M.T.M. program and courses in the natural resource tourism program. Alan's primary research interests center around theoretical applications of social psychological constructs toward the management of natural resources, including values, attitudes, behavior, and the complexity with which people think about issues. These constructs are also considered in the context of attitude and behavior change. Alan's teaching interests focus on development and administration of coursework in the tourism undergraduate and graduate programs.

Christina T. Cavaliere, Ph.D.

Cavaliere is an environmental social scientist with a focus on linking tourism and biocultural conservation. Her areas of research involve the human dimensions of socio-ecological systems including tourism impacts. She serves as an Assistant Professor of Human Dimensions of Natural Resources in the Warner College of Natural Resources at Colorado State University in Fort Collins, Colorado. Dr. Cavaliere investigates aspects of sustainability and climate change impacts related to gender, conservation, aviation, wildlife, and governance. View Dr. Cavaliere’s full bio .

Stuart Cottrell, Ph.D.

Stuart teaches courses in ecotourism, sustainable tourism development, protected area management, and research in human dimensions of natural resources. His research focus includes sustainable tourism, travel and tourism behavior, visitor impact management, and public perceptions of landscape disturbance issues. Present projects involve a National Science Foundation grant to examine land management agency and water provider perception of pine beetle impacts on water quality. As a former resident fellow with the School for Global and Environmental Sustainability, Stuart conducted a preliminary study of the impacts of mountain pine beetle infestation on recreation and tourism, which led to the present NSF project. One of the highlights of Stuart's teaching involves the monitoring of diseased corals and volunteer based conservation projects for an NGO in the Bahamas.

David Knight, Ph.D.

David has developed a unique transnational skill-set in sustainability and tourism management living and working in the U.S., Spain, the Philippines, Peru, and China. Drawing from experience as director, educator, researcher, consultant, collaborator, and confidant, David’s growing university-level leadership underscores his passion for partnerships and diversity in working with real-world organizations and communities to provide tangible, experiential learning opportunities for students. His research and consulting projects for organizations operating from local to international levels have analyzed a variety of sustainability and tourism issues pertaining to National Parks, Chinese tourist behavior, marine protected areas, and rural (e.g., Machu Picchu) community development. Ultimately, David hopes to employ his experience, compassion, and intellect to support institutions of higher learning in empowering diverse communities through exceptional outreach, student recruitment/retention, advising, teaching, and research activities.

Mike Manfredo, Ph.D. Head

Michael’s research focus is on understanding human thought about wildlife and natural resources. The goals of his current research program are: to increase the availability of human dimensions information relevant to wildlife and natural resource management; to provide for increased understanding of the role of human dimensions information in natural resources decision-making; to facilitate the integration of human dimension information into the natural resource decision-making process.

Dr. Sarah Walker

Dr. Sarah Walker’s research uses an environmental justice lens to investigate the role well-being can play in helping us better understand people’s relationships with their environments. Specifically , she studies human well-being in the context of climate resilience and adaptation in vulnerable communities around the world. Her work also investigates the well-being benefits of spending time in nature. Sarah received her PhD from Colorado State University and is currently completing her post-doctoral training at University of Colorado Boulder. She’s an avid hiker and cyclist, and loves being in the classroom with students.

Lina Xiong, Ph.D.

Lina Xiong is an assistant professor in the Department of Human Dimensions of Natural Resources. She is also called "Dr. Bear," because her last name in Chinese means bear. Dr. Bear came to the U.S. in 2006 from mainland China. Lina completed her Ph.D. in Business Administration from Temple University in Philadelphia. Before coming to CSU, Dr. Bear had taught many business courses in the College of Business at Marshall University. Her teaching assignment at CSU includes tourism strategic management, tourism marketing, and advanced lodging in the Master of Tourism Management program. She is also responsible for developing several M.T.M. courses in mandarin. Dr. Bear's research interests include service management, internal branding, employee brand motivation, and customer loyalty. She has published several articles in hospitality management journals. Recently, Dr. Bear's dissertation, titled, "Employee Brand Internalization: The Central Route to a Brand Aligned Workforce," has received a Highly Commended Award of the 2014 Emerald/EFMD Outstanding Doctoral Research Awards in the Hospitality Management category. This is a prestigious international annual award presented by Emerald and the European Foundation for Management Development (EFMD). She has worked in hospitality and tourism businesses in both China and the U.S.

What is tourism management?

Tourism management is a field of study that explores the theory and practice of creating, overseeing, and marketing tourism ventures. Management professionals in the tourism industry typically require skills in leadership, finance, and business operations. The online tourism management program offered by CSU has a unique focus on natural resource management and tourism policy.

What can I do with a degree in tourism management?

As the industry continues to evolve, there are many new and unique opportunities for professionals with an advanced tourism management degree. Graduates of the online Master of Tourism Management program will be qualified to work in fields that include: hospitality and resort management, outdoor and adventure travel, event management, agri-tourism, ecotourism, and more. Anyone intending to create their own tourism enterprise will also benefit from completing this program.

Why study tourism management?

There are numerous rewarding career opportunities in the tourism industry for people with the right skills. In the U.S. alone, tourism supports more than 15 million jobs and generates nearly $2 trillion in economic output, according to the U.S. Travel Association. Working in this industry is often appealing to individuals with a passion for travel, exploration, adventure, and the outdoor lifestyle. The primary goal of tourism ventures is to provide customers and clients with positive experiences.

What jobs can I get with a tourism management degree?

Graduates of the tourism management master’s program gain the managerial skills to create entrepreneurial ventures, or take leadership roles in the industry. Career opportunities in tourism management range from agri-tourism to hospitality and resort management. Students gain the skills to build careers as tourism program directors, event coordinators, sales managers, account executives, marketing managers, customer experience managers, and many others.

What is the average salary for hospitality and tourism?

Salaries vary widely in the hospitality and tourism industry depending on the specific job, region, and other factors. According to Glassdoor, the average annual salary (U.S.) for a tourism marketing manager is $80,673, and the average salary for a hotel manager is $59,461. The median annual salary for a resort manager is $46,342, according to PayScale.com.

What is sustainable tourism management? What is ecotourism management?

Sustainable tourism management is an approach to the business of tourism that values the environment and social responsibility as much as profit. Ecotourism is a subset of sustainable tourism that primarily focuses on exotic, remote, and/or threatened natural areas such as rainforests, coral reefs, and other fragile ecosystems. The typical goal of ecotourism is to promote the conservation of these areas by helping tourists experience them while creating minimal or no environmental impact. A portion of profits from some ecotourism ventures may also be used to help fund various conservation efforts.

Can I get a graduate certificates along with this master’s degree?

Yes. You can apply up to 12 credits of the Communication for Conservation certificate toward the Master of Tourism Management degree.

What is the average timeframe to complete the program?

The online Master of Tourism Management can be completed in two semesters. However, for students who are working full-time, this is likely an unrealistic timeframe. The average student completes the program in two years, but some students may take longer. The flexible, online program allows you to earn your degree at a pace that suits your lifestyle and goals.

Are summer classes an option?

No. All coursework in the program is during the fall and spring semesters.

What fees should I expect to pay in addition to tuition?

In addition to the tuition, students will pay a $32/semester technology fee. There will also be an added cost for books and texts.

The Master of Tourism Management requires completion of 30 credits, with a minimum of four elective credits.

All courses are eight weeks with some courses offered the first part of a semester and others in the second part of a semester. Please work with a Program Coordinator to determine your approved course plan:

Kathryn Metzger Program Coordinator, Tourism Enterprise Program (970) 491-7617 [email protected]

Linda Sawyers Program Coordinator, Tourism Enterprise Program (970) 491-7592 [email protected]

M.T.M. Curriculum

Fall semester: first 8-week session.

• NRRT 600 – Tourism Industry Concepts and Practices (2 cr.)
• NRRT 608 – Nature, Outdoor Recreation - Human Well-Being (2 cr.)
• NRRT 620 – Organizational Management in Tourism (2 cr.)
• NRRT 679A – Current Topics in Nature-Based Tourism (1 cr.)

Fall Semester: Second 8-week Session

• NRRT 615 – Sustainable Tourism Development Foundations (2 cr.)
• NRRT 650 – Financial Management in Tourism (2 cr.)
• NRRT 655 – Tourism Marketing Concepts and Applications (2 cr.)
• NRRT 679B – Current Topics in Nature-Based Tourism (1 cr.)

Spring Semester: First 8-week Session

• NRRT 601 – Quantitative Analysis in Tourism I (2 cr.)
• NRRT 677 – Project Management and Event Planning (2 cr.)
• NRRT 671 – Strategic Management for Travel and Tourism (2 cr.)
• NRRT 567 – Tourism Entrepreneurship (2 cr.)

Spring Semester: Second 8-week Session

• NRRT 609 – Tourism and Conservation (2 cr.)
• NRRT 625 – Communication/Conflict Management in Tourism (2 cr.)
• NRRT 678 – Tourism Leadership (2 cr.)
• NRRT 667 – Applied Experiential Learning in Tourism (2 cr.)

Elective Options:

Students can take the electives listed below or other electives may be approved by an advisor.

You may substitute some of the M.T.M. courses with electives from the Communication for Conservation graduate certificate program.

The are some additional options, such as RRM 520 – Lodging Management , available as well. Please contact your Program Coordinator to determine your approved course plan.

Application Deadlines

Start your application online and upload materials directly into the online system. You can save your progress and return any time.

Applications are reviewed once they are completed. You can expect to be notified of your application status within two weeks of submitting all application materials.

1 Review Admission Requirements

The tourism management master's degree requires that students have the following:

• Bachelor's degree from a regionally-accredited institution.
• A 3.0 GPA on all undergraduate coursework. For applicants who do not meet the 3.000 cumulative GPA requirement, this is an alternative admission pathway. Applicants can gain formal admission if they have a cumulative GPA between 2.800 and 3.000 or have a cumulative GPA below 2.800 and have taken six credits of regular, graduate‐level coursework (500 level or higher) at CSU and obtain a B or better in all courses.
• GRE scores are not required.

2 Prepare Application Materials

• A Statement of Purpose essay describing how this program aligns with your goals and why you’re applying for this degree.
• Your Resume or Curriculum Vitae (CV).
• Two letters of recommendation (generally from professional or academic references).
• One transcript from EACH university attended (if previous course work has been completed at Colorado State University-Fort Collins, transcripts are not required).

Please Note: Students may be unconditionally admitted and registered in their first semester of courses with an unofficial transcript. Official transcripts must be submitted, prior to or during your first semester, before you can register for your second semester of graduate work. Failure to meet this condition will result in your dismissal from the Graduate School.

• Digital Transcripts must be submitted by the originating institution using a secure service such as parchment, eScrip-Safe, the National Student Clearinghouse, or e-Quals. Transcripts received via e-mail are considered unofficial. Use institution code 4075 for Colorado State University or [email protected] if the secure service requires an email address.
• Graduate Admissions
• Colorado State University - Office of Admissions
• 1062 Campus Delivery
• Fort Collins, CO 80523-1062

3 Complete Online Application

Complete the online graduate application and pay the nonrefundable application processing fee (payable online). As soon as you have completed the required information, please submit your application. Your application will not be reviewed until it is complete and all required materials have been received.

• Select "Tourism Management (M.T.M.) – Distance" when choosing the program of study.

4 Request Official Transcripts

Request one official transcript of all collegiate work completed from all institutions attended. Transcripts from Colorado State University are not required. Transcripts must be received directly from the originating institution to be considered official.

Electronic (preferred): Digital Transcripts must be submitted by the originating institution using a secure service such as parchment, eScrip-Safe, the National Student Clearinghouse, or e-Quals. Transcripts received via emails are considered unofficial. Use institution code 4075 for Colorado State University or [email protected] if the secure service requires an email address.

Mail (if necessary) Graduate Admissions Colorado State University – Office of Admissions 1062 Campus Delivery Fort Collins, CO 80523-1062

Check Your Application Status

View your application status at any time to ensure your application checklist is complete or to check on updates.

For International Applicants

Proof of English language proficiency is required for applicants from countries or United States territories where there are official languages other than (or in addition to) English. This includes the U.S. territories of American Samoa, Guam, the Northern Mariana Islands, and Puerto Rico.

Learn more about English language proficiency requirements .

We love learning about your goals and answering any questions you have.

Program Details

• 3.0 GPA on all undergraduate coursework
• Math Entrance Exam scores recommended for applicants who have not taken the required prerequisites within the past 10 years

Application Dates

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Tourism Management, M.S.R.

Develop a comprehensive understanding of travel and prepare to excel in a multi-billion dollar industry with IU Online’s Master of Science in Recreation in Tourism Management. This flexible, online master's degree program enables you to make educated decisions and preparations for tourists, travelers, convention-goers, and more.

• Request Info

Course Delivery : 100% Online

Total Credits : 35

In-State Tuition Per Credit : $518.62

Out-of-State Tuition Per Credit : $621.98

Cost of attendance may vary by campus. View the total cost calculator

Degree Overview

Your M.S.R. in Tourism Management prepares you to utilize new technologies to attract and retain visitors, and learn the ins and outs of sustainability, travel behavior, accessibility, tourism planning and development, and public health. You’ll work with industry-expert faculty and develop connections to launch your exciting career in tourism management.

You’ll graduate with an Indiana University degree respected by employers worldwide—and you can work on yours anytime and anywhere. Plus, you’ll enjoy personalized support services throughout your academic journey.

And the benefits start long before graduation. More than half of IU Online students advance in their careers before they complete their degree.

To be accepted to this program, you must have:

• A bachelor’s degree

To apply to this program, complete an online application that includes:

• Official transcripts
• Three letters of recommendation
• Statement of purpose, 600 words or fewer
• TOEFL or IELTS scores (international applicants only)

Application Dates

Fall semester (priority date): Jan 15

Fall semester: Apr 1

Spring semester: Nov 15

Degree Requirements

NONE LISTED, NEEDED FROM IU ONLINE

Find course descriptions with our Search Schedule of Classes/Courses tool .

Find the answers you need or start your application. We’re here to help!

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Flexible, High-Quality Programs to Advance Your Career

Find an Online Program Corporate Partners Graduate Admissions

Today’s work landscape is constantly evolving, making it challenging to stay a step ahead and successfully differentiate yourself as the “best candidate” for that promotion or new position.

Early and mid-career professionals need to keep their skills and industry knowledge up to date, acumen sharp, and build connections that will help them excel in their field and achieve their career goals. And they need the ability to do it on their own time–while working full time and enjoying home life–without settling for a lower quality education.

Clarkson’s online master’s, certificate and micro-credential programs offer the high-quality and reputable education we’re known for – taught by experienced faculty with decades of teaching and industry experience – in a flexible and easily accessible format.

Because in 2024, it isn’t just about “work-life” balance. It’s about work-life-study balance.

Office of Graduate Admissions   Email : [email protected]   Phone : 518-631-9831

Request Info Apply Now

Online Graduate Programs

Clarkson University’s fully online degree programs, courses and continuing education options allow you to advance your career through every stage — whether you’re new to the workforce and looking to set yourself up for future opportunities or a seasoned professional looking to land a promotion.

We created our online graduate programs with professionals in mind. As you have unique lives and personal objectives for advancing your education, our online programs offer maximum flexibility so you can earn a reputable degree that fits into your daily life. 

You can feel confident knowing you'll leave Clarkson with a valuable set of skills. In 2023, the Princeton Review included us in their "Best Career Services" and "Best Alumni Network" rankings. *And, for students prioritizing high earnings and economic mobility over other factors, Clarkson ranked tenth nationally for universities with less than 10,000 students and more than fifty percent STEM graduates in the New York Times 2023 rankings .

How Online Learning at Clarkson Works

We’re a community of collaborative innovators striving to make an impact through our work — whether in the lab, the boardroom or the field. That mindset remains steadfast no matter where we are: in our online courses, students continue growing their skills alongside other driven, creative individuals while learning from world-renowned faculty.

Fully Online

We currently offer 10+ master’s programs and 13 certificate programs that can be completed fully online. These programs allow you to further your education in a number of areas like engineering, computer science, data science and business.

Course Structure

Our online graduate degree programs combine synchronous and asynchronous learning. Typically, you’ll participate in one live virtual class each week; however, we record the lecture for those unable to attend this time slot. As a result, some students are able to complete their degrees entirely asynchronously.

Part- And Full-Time Study

Most working professionals are interested in part-time study. Our online graduate programs are flexible, so you can take just one course at a time, take on a full-time course schedule, or take time off if needed. Your academic advisor will help you plan out your course schedule and make changes to your degree plan, if needed.

Online Courses and Professional Development

We’re here whenever your skills need a refresh. And, as America’s Corporate Partner University, we collaborate with employers to create fully online professional development programs for their workforce.

Individual Courses

Clarkson offers fully online or paired online courses to currently enrolled undergraduate and graduate students. Check availability for the fall, spring and summer semesters.

Advanced Certificates

Broaden your knowledge base or pivot to an emerging field. For candidates holding a bachelor’s degree, our advanced certificates introduce you to business fundamentals or applications in supply chain management, human resources, data analytics, healthcare management and other areas. And if you decide to move forward with a master’s degree upon completion of the certificate, you can apply those credits towards your degree!

Micro-Credentials

Specialize your engineering and technical knowledge, explore the foundations of leadership or get a glimpse of what it takes to succeed as an entrepreneur. Taught by Clarkson faculty, our micro-credentials are open to alumni and working professionals, as well as current students. Contact the Office of Micro-credentials at [email protected] for more information.

Take the Next Step

Access a Clarkson education at any professional stage, in a format convenient to you.

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5 Best Online Course Platforms for 2024

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• Coursera: Coursera
• freeCodeCamp: freeCodeCamp
• Udacity: Udacity
• W3Schools: W3Schools

Online courses can be stepping stones to successful tech careers. Many let learners set their own hours, opening up opportunities for people who are working full time at the same time as they seek to gain more skills or a new certification.

When looking for the best online course platforms for people seeking tech or business skills, we assessed platforms based on the following:

• Criteria : Popularity, positive reviews and word-of-mouth.
• Practicality : May include a certification or specific tech skills, which can be included on a resume.
• Versatility : Offers courses for a variety of skill levels.
• Instructors : Who is teaching them? Is that person associated with a well-regarded university, corporation or organization? What has that person contributed to the field?
• Trustworthiness : Do users report problems with payment or false advertising?

SEE: Amazon offers AI and machine learning courses as part of its “AI Ready” initiative. (TechRepublic)

Coursera is usually on lists of the best online course platforms for good reason: it offers a wide variety of courses for people at various stages of their careers and on many different subject areas of interest. Coursera partners with leading universities and corporations, and the courses are often taught by industry professionals and well-regarded academics. Coursera offers a wide variety of technology-focused courses, including on data analysis, IT and generative AI.

Some Coursera courses can be completed within the 7-day free trial. After that time period, individual Coursera courses cost between $49 and $79, depending on the course, billed monthly. A Coursera Plus subscription provides access to all courses, specializations and certificates on the site and costs $59 per month. The annual plan, Coursera Plus Annual, provides the same access for $399 per year. Businesses, universities and governments can inquire about relevant plans.

• Wide variety of courses.
• Content translated into multiple languages depending on the individual course.
• Career certificates for some courses.
• Job search guides for some courses.
• Self-paced or supervised courses.
• Degree programs from participating colleges and universities.
• Some users report problems with being over-charged or incorrectly charged for a subscription.
• Does not specialize in one field.

While some of the classes edX hosts, like Harvard’s well-known Introduction to Computer Science, are available for free elsewhere , the edX platform provides certifications and an extensive catalog of courses across industries affiliated with universities. edX’s tech-focused courses include artificial intelligence programming and business strategy related to AI, cybersecurity, cloud computing and more.

Many courses provided through edX are free but require payment for a certification, which can cost $50 – $300 ; prices for more advanced courses may be higher. Verizon provides one year of free access, which learners can register for with or without a Verizon account. Businesses can contact edX for information about a corporate account .

• Boot camps.
• Degree programs.
• Resume writing help.
• Some affiliated colleges are moving away from edX and shifting online classes to their own websites.
• Some users report hidden fees .

freeCodeCamp

freeCodeCamp provides tutorials and courses on thousands of topics and a proprietary certification program. Beginners just learning to write code will find a wide array of tips for learning programming languages as well as more advanced instructions for applying that knowledge. freeCodeCamp’s text and video tutorials are relatively easy to access and use, even for people with little tech background. Their more advanced tech certifications include Data Analysis With Python, Information Security, Back End Development and APIs and more.

freeCodeCamp is a nonprofit and funds itself through donations. All of its offerings are free.

• All courses are free.
• Certification programs, which require five projects and associated exams to complete.
• English for Developers certification (for developers for whom English is a second language).
• Interview and job search resources.
• freeCodeCamp is a relatively small platform. This may be preferable to some learners or be underwhelming.

Udacity sets itself apart with its nanodegree programs, which are months-long courses that mimic traditional college degrees and may result in certificates of achievement. Udacity is known for its relatively rigorous courses and hands-on components. Tech topics available as courses from Udacity include data science, programming, development, autonomous systems, product management, artificial intelligence and more.

Accessing any content on Udacity requires a subscription. A subscription costs $249 per month, or $846 for four months. A team plan for companies with 50 to 1,000 employees costs $249 per user per month. Enterprises and governments can inquire for pricing information.

• Courses in tech including AI, project management, executive leadership and more.
• Guided student projects.
• Hands-on assignments.
• Relatively expensive.
• Some reviews say the teacher-to-student ratio and quality of teachers has declined in recent years.

W3Schools provides straightforward, beginner-friendly classes focused entirely on programming, data analytics and website building. In addition, W3Schools provides services such as reference pages and website hosting, which may be useful if a learner wants to demonstrate their skills on their own website.

Pricing for W3Schools depends on the class, certification or service being used; many of the tutorials are free. An ad-free subscription costs $14.99 per month. Pricing for certification exams vary .

• Text tutorials.
• Hands-on exercises.
• Catalog of certification exams.
• Optional gamified “MyLearning” points system.
• Goal-setting tool.
• Website creation.
• HTML color code generator.
• May not be relevant to an audience already familiar with programming and the basics of data analytics or web design.
• Tutorials may be sparse and not add a lot of context about what each programming language is used for.

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Online Introductory Courses Available for NIST SP 800-53, SP 800-53A, and SP 800-53B April 10, 2024

NIST has released three self-guided online introductory courses on the NIST Special Publication (SP) 800-53 security and privacy control catalog, the SP 800-53A control assessment procedures, and SP 800-53B control baselines. The courses provide a high-level overview of foundational security and privacy risk management concepts based directly on their respective NIST SPs .

Security and Privacy Controls Introductory Course Based on SP 800-53, Security and Privacy Controls for Information Systems and Organizations, the course introduces the SP 800-53 control catalog and each control family.

Assessing Security and Privacy Controls Introductory Course Based on SP 800-53A, Assessing Security and Privacy Controls in Information Systems and Organizations, the course covers the methodology for assessing the SP 800-53 controls. The material also explains the structure of the assessment procedures and assessment objectives.

Control Baselines Introductory Course Based on SP 800-53B, Control Baselines for Information Systems and Organizations, the course provides an overview of security and privacy control baselines and guidance for tailoring them.

The new online introductory courses are between 45-60 minutes, and available at no cost, and registration is not required. All of the courses, including the Introduction to the RMF Course, can be accessed at  https://csrc.nist.gov/Projects/risk-management/rmf-courses .

Please direct questions about the courses to [email protected] .

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Online marketing for beginners: 10 paid and free courses to start with

In today’s digital marketplace, personalization is king. Hubspot’s The State of Marketing 2024 report underscores this, revealing that 75% of marketers credit personalized experiences with boosting sales and customer loyalty. This strategic focus is reshaping companies’ online narratives, directly influencing a return on investment (ROI) and growth trajectories.

The digital realm demands a deep understanding of consumer behavior, market trends, and keeping up with technological trends and advancements. For those carving out a career in digital or online marketing, you’re in an era where science meets creativity. 

UNC Kenan-Flagler’s top-ranked online MBA

Dr. Jonah Berger, a Wharton School professor at the University of Pennsylvania and bestselling author of books like Magic Words and The Catalyst , views the right digital marketing course as a critical piece in the puzzle of success.

“If you already have your product, a class can teach you how to get it to the right customers,” he asserts. Berger emphasizes the versatility of digital marketing education, noting that it can guide entrepreneurs in everything from product design to startup selection.

He advises prospective students to first identify their needs and desired outcomes before choosing a course. “The more that courses help you address a particular tactical need you have, the better off you’re going to be,” he explains. He encourages focusing on “modern marketing” trends such as customer centricity, highlighting the shift towards prioritizing the customer’s perspective over the product or service.

For Berger, truly successful digital marketing lies in “the marriage of data science and behavioral science.” He stresses the importance of understanding customer decision-making while leveraging data for deeper insights. This approach is paramount in a landscape dominated by search engines, social media, and omni-channel marketing strategies.

For those interested in working in the online marketing industry, taking a course can be an effective way to build a solid foundation. Fortune compiled a list of both free and paid online marketing courses you can take on your home computer to help you add the skill to your digital toolbox. 

5 free online marketing courses

Enrolling in a free course can give you the necessary skills to get started without breaking the bank. These five free online courses teach digital marketing at an introductory level. Each varies on program length but offers generalized coursework. The list is in alphabetical order.

1. CareerFoundry: Digital Marketing Program

This one is for people who don’t have a lot of time but still want to dip their toes in the digital marketing waters. To figure out if digital marketing is right for you, CareerFoundry can send you a free five-day short course to your email inbox. Each lesson takes around 15 minutes, offering barebones instruction to the world of digital marketing and making a career change. It’s worth noting that the content you receive is the beginning lessons of a much more robust, four to seven-month long, $6,900 immersive, should you want to opt for the paid version. 

2. Google: Fundamentals of Digital Marketing

This 40-hour course, offered by one of the most popular search engine companies, teaches digital marketing at an entry-level . The 24-module class, accredited by the Interactive Advertising Bureau Europe and The Open University, contains hands-on exercises.

Tutorials include topics like making it easy to find a business on the internet and reaching customers through email and video. After passing each tutorial, the course offers one final assessment, and after taking and passing that, you will receive a sharable award to add to your LinkedIn profile.

3. Meta: Blueprint

Facebook’s parent company, Meta, offers 36 free courses in its Blueprint program . The program aims to give learners fast, self-guided digital marketing walkthroughs and training on sites like Facebook, Messenger, Instagram, and WhatsApp. Topics range from bringing your business online and establishing marketing goals to attracting an audience and making creative Instagram Stories. 

4. Simplilearn: Digital Marketing Strategy

This free course by Simplilearn consists of seven main modules, each containing a self-paced string of video lessons. It aims to provide learners with an introduction to the digital marketing landscape. 

In two hours, you will learn about customer segmentation and persona, plus you’ll learn how to conduct market research and create a marketing calendar. After each chapter, there is a knowledge check, and after completing the class, you will receive a certificate of completion. According to the site, more than 25,000 people have enrolled in this course.

5. Udemy: Marketing on Instagram 

This introductory course from Three Sixty Academy , offered on the Udemy platform, teaches learners the fundamentals of Instagram marketing and how to increase your follower base and maximize ROI. The course consists of nine tutorials over the course of 40 minutes. According to the site, more than 30,000 students have enrolled in this course. 

5 paid online marketing courses

Taking paid courses can be an effective way to learn marketing concepts and practical applications. By paying for a course, you can access comprehensive content and detailed explanations in a structured learning environment. This can help you gain a deeper understanding of the subject matter and improve your skills. Courses are listed in alphabetical order.

1. Coursera: Introduction to Digital Marketing

Coursera has a beginner-level course that lasts for around nine hours and is taught by Steve Fritzenkotter, a continuing education instructor from the University of California, Irvine. The course covers everything from search engine marketing and two-way communication with customers to storytelling and reputation management. 

According to the site, it’s free to start, but after a seven-day trial period, you’ll be required to pay $49 monthly. The subscription gives you access to all of the lectures, assignments, knowledge checks, discussion forums, and even a certification of completion. Lastly, the course has more than 10,500 enrollees. 

2. eCornell: Assessing Opportunities in Paid Digital Media

eCornell’s online paid media course covers the basics of search engine marketing, email marketing, and video marketing through a paid lens. The course tackles topics like social media and mobile ads and will guide you through the process of drafting a paid media marketing plan. 

This two-week, fully online, instructor-led course is targeted towards marketing managers who want to understand the role digital marketing plays in an organization. The course is priced at $1,199 and is part of eCornell’s Digital Marketing program, which is priced at $3,699 and includes four courses. After completing the entire program, you will have earned a certificate.

3. Harvard Business School: Digital Marketing Strategy

Harvard Business School Online’s digital marketing course is seven weeks long, self-paced, and contains six modules. The key concepts taught are the evolution of marketing, different approaches to budget allocation, and customer engagement techniques like storytelling and personalization. 

The featured exercises include building a practice budget, calculating a customer’s lifetime value, and advising a real-life company on its marketing plan. The course costs $1,750, and the application is free, but you must be at least 18 years old to apply. 

4. LinkedIn Learning: Advance as a Digital Marketing Specialist

LinkedIn Learning’s digital marketing career path is a comprehensive program with nine courses. Each one is more than ten hours long and is designed to teach learners how to create effective customer touchpoints, develop content strategies, and gain expertise in SEO and analytics. Upon completing the program, students receive a certificate that can be added to their LinkedIn profile.

The lectures are delivered by industry experts Brad Batesole, who teaches part-time at California State University Northridge, and Marta Dapena-Baron, a former marketing lecturer at the University of Michigan and Cornell University.

To access this course path, users must subscribe to the service. The subscription costs $379.88 per seat per year, with a two-seat minimum requirement for teams.

5. Udemy: The Complete Digital Marketing Course—12 Courses in 1 

This $199.99 course offered by Udemy teaches students how to master digital marketing strategy and the fundamentals of social media, SEO, YouTube, email, X (formerly Twitter), Quora, and Facebook marketing. Taught in 17 languages over 22.5 hours of videos and articles, it also teaches you copywriting, making a website, and performing market research. 

According to the site, the course comes with a 30-day money-back guarantee, and it caters to three target audiences: individuals who wish to enhance their skills for job opportunities, website owners looking to boost their traffic and sales, and pre-launch business owners who are unsure where to begin.

Things to consider before enrolling in an online marketing course

If there’s one takeaway from this article, it’s that there are a lot of options in terms of the kinds of courses you can take. An overwhelming number of options can lead to analysis paralysis, so it’s important to remember that while some courses might sound great, they might not give you the exact results you’re looking for. 

Before spending your hard-earned cash or wasting your time with any marketing course, consider these factors:

• Hands-on practice : According to a report by the U.S. Department of Education ,  the term “hands-on approach” refers to guided instruction through experience. “It’s one thing to hear somebody say something. It can be quite another to make sure you can apply that thing,” Berger says. “It’s important to learn from others, but you need to make sure you can apply those learnings as well.” 
• Reviews : Berger says that word of mouth is another powerful tool in determining what you should spend your money and time on. “When I am making a tough decision, I turn to others—either looking at reviews online or talking with people offline—to understand what other people think and help make better decisions.” Sites like Udemy and Simplilearn provide ratings on the front pages of courses. 

So, what is the best online marketing course to take?

The best online marketing course is the one that best suits your needs. While you can scroll through thousands of TikTok and YouTube videos to pick up key information, a structured course can give you the backbone you need to improve your digital marketing skills. 

Whether you want to learn for free or for money, there’s an option for everyone. But if you’re still on the fence about taking an online marketing course, hear Berger’s advice: 

“Marketing touches almost everything we do—we all have a customer. Brand managers sell products, B2B companies sell services, leaders sell ideas, doctors convince patients to take medicine, lawyers try to convince their clients to take action, and employees try to convince their bosses.”

He explains that whether we interface with our customers, spouses, or children, we aim to understand them and meet them where they are. “It’s about understanding who you’re interacting with and delivering them value.” If that sounds interesting to you, then digital marketing could be a good career path. 

Fortune outlined the path you need to take to become a digital marketer , and we also compiled a list of 16 entrepreneurial classes you can take online now .

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