journey web design

The stages may not be the same for you — in fact, your brand will likely come up with a set of unique stages of the customer journey. But where do you start? Let's take a look.

Generally, there are 5 phases that customers go through when interacting with a brand or a product: Awareness, Consideration, Decision, Retention, and Loyalty.

1. Awareness Stage

In the awareness stage, customers realize they have a problem. At this point, they may not know that they need a product or service, but they will begin doing research either way.

During this stage of the customer journey, brands should deliver educational content to help customers diagnose a problem and offer potential solutions. Your aim should be to help customers alleviate their pain point, not encourage a purchase.

Some educational content that I've created in the past are:

• How-to articles and guides
• General whitepapers
• General ebooks
• Free courses

Educational content may also be delivered via customer touchpoints such as:

• Social media
• Search engines

2. Consideration

In the consideration stage, customers have done enough research to realize that they need a product or service. At this point, they begin to compare brands and offerings.

During this stage, brands should deliver product marketing content to help customers compare different offerings and, eventually, choose their product or service. The aim is to help customers navigate a crowded marketplace and move them toward a purchase decision.

Product marketing content may include:

• Product listicles
• Product comparison guides and charts
• Product-focused white papers
• Customer success stories or case studies

Product marketing content may be delivered via customer touchpoints such as:

• Your website
• Conferences

3. Decision Stage

In the decision stage, customers have chosen a solution and are ready to buy.

During this stage, your brand should deliver a seamless purchase process to make buying products as easy as possible. I wouldn't recommend any more educational or product content at this stage — it's all about getting customers to make a purchase. That means you can be more direct about wanting customers to buy from you.

Decision-stage content may include:

• Free consultations
• Product sign-up pages
• Pricing pages
• Product promotions (i.e "Sign up now and save 30%")

Decision-stage content may be delivered via customer touchpoints such as:

4. Retention Stage

In the retention stage, customers have now purchased a solution and stay with the company they purchased from, as opposed to leaving for another provider.

During this stage, brands provide an excellent onboarding experience and ongoing customer service to ensure that customers don't churn.

Retention-stage strategies may include:

• Providing a dedicated customer success manager
• Making your customer service team easily accessible
• Creating a knowledge base in case customers ever run into a roadblock

Retention-stage strategies may be delivered via customer touchpoints such as:

5. Loyalty Stage

In the loyalty stage, customers not only choose to stay with a company — they actively promote it to family, friends, and colleagues. The loyalty stage can also be called the advocacy stage.

During this phase, brands should focus on providing a fantastic end-to-end customer experience. This should span from your website content to your sales reps all the way to your social media team and your product's UX.

Most importantly, customers become loyal when they've achieved success with your product — if it works, they're more likely to recommend your brand to others.

Loyalty-stage strategies may include:

• Having an easy-to-navigate website
• Investing in your product team to ensure your product exceeds customer expectations
• Making it easy to share your brand with others via a loyalty or referral program
• Providing perks to continued customers, such as discounts

Loyalty-stage strategies may be delivered via customer touchpoints such as:

• Your products

To find out whether your customers have reached the loyalty stage, try a Net Promoter Score survey , which asks one simple question: "On a scale of 0 to 10, how likely are you to recommend us to a friend?" To deliver this survey, you can use customer feedback software like Service Hub .

Now, let's get to the good stuff. Let's talk about creating your customer journey map.

What is the customer journey map?

A customer journey map is a visual representation of the customer's experience with a company. It also provides insight into the needs of potential customers at every stage of this journey and the factors that directly or indirectly motivate or inhibit their progress.

The business can then use this information to improve the customer's experience, increase conversions, and boost customer retention.

Now, the customer journey map is not to be confused with a UX journey map. But, for clarity, let's distinguish these two below.

What is UX journey mapping?

A UX journey map represents how a customer experiences their journey toward achieving a specific goal or completing a particular action.

For example, the term "UX journey mapping" can be used interchangeably with the term "customer journey mapping" if the goal being tracked is the user's journey toward purchasing a product or service.

However, UX journey mapping can also be used to map the journey (i.e., actions taken) towards other goals, such as using a specific product feature.

Why is customer journey mapping important?

While the customer journey might seem straightforward — the company offers a product or service, and customers buy it — for most businesses, it typically isn't.

In reality, it's a complex journey that begins when the customer becomes problem-aware (which might be long before they become product-aware) and then moves through an intricate process of further awareness, consideration, and decision-making.

The customer is also exposed to multiple external factors (competitor ads, reviews, etc.) and touchpoints with the company (conversations with sales reps, interacting with content, viewing product demos, etc.).

Keep in mind that 80% of customers consider their experience with a company to be as important as its products.

By mapping this journey, your marketing, sales, and service teams can understand, visualize, and gain insight into each stage of the process.

You can then decrease any friction along the way and make the journey as helpful and delightful as possible for your leads and customers.

Customer journey mapping is the process of creating a customer journey map — the visual representation of a company's customer experience. It compiles a customer's experience as they interact with a business and combines the information into a visual map.

The goal of this process is to draw insights that help you understand how your customers experience their journeys and identify the potential bottlenecks along the way.

It's also important to note that most customer journeys aren't linear. Instead, buyers often experience a back-and-forth, cyclical, multi-channel journey.

Let's look at the stages that you should include in any customer journey.

• The Buying Process
• User Actions
• User Research

1. The Buying Process

To determine your customers' buying process, you'll want to pull data from all relevant sources (prospecting tools, CMS, behavior analytics tools, etc.) to accurately chart your customer's path from first to last contact.

However, you can keep it simple by creating broad categories using the typical buying journey process stages — awareness, consideration, and decision — and mapping them horizontally.

2. Emotions

Whether the goal is big or small, remember your customers are solving a problem. That means they're probably feeling some emotion — whether that's relief, happiness, excitement, or worry.

Adding these emotions to the journey map will help you identify and mitigate negative emotions and the pain points that cause them.

On HubSpot's journey map , we use emojis to represent potential emotions at different stages of the customer journey. 

3. User Actions

This element details what a customer does in each stage of the buying process. For example, during the problem-awareness stage, customers might download ebooks or join educational webinars.

Essentially, you're exploring how your customers move through and behave at each stage of their journey.

4. User Research

Similar to the last section, this element describes what or where the buyer researches when they are taking action.

More than likely, the buyer will turn to search engines, like Google, to research solutions during the awareness stage. However, it's important to pay attention to what they're researching so you can best address their pain points.

5. Solutions

1. Use customer journey map templates.

Why make a customer journey map from scratch when you can use a template? Save yourself some time by downloading HubSpot's free customer journey map templates .

This has templates that map out a buyer's journey, a day in the life of your customer, lead nurturing, and more.

These templates can help sales, marketing, and customer support teams learn more about your company's buyer persona. Not only will this lead to improvements to your product, but also a better customer experience.

2. Set clear objectives for the map.

Before you dive into your customer journey map, you need to ask yourself why you're creating one in the first place.

What goals are you directing this map towards? Who is it for? What experience is it based upon?

If you don't have one, I would recommend creating a buyer persona . This is a fictitious customer with all the demographics and psychographics representing your average customer. This persona reminds you to direct every aspect of your customer journey map toward the right audience.

3. Profile your personas and define their goals.

Next, you should conduct research. This is where it helps to have customer journey analytics at the ready.

Don't have them? No worries. You can check out HubSpot's Customer Journey Analytics tool to get started. 

Some great ways to get valuable customer feedback are questionnaires and user testing. The important thing is to only reach out to actual customers or prospects.

You want feedback from people interested in purchasing your products and services and who have either interacted with your company or plan to do so.

Some examples of good questions to ask are:

• How did you hear about our company?
• What first attracted you to our website?
• What are the goals you want to achieve with our company? In other words, what problems are you trying to solve?
• How long have you/do you typically spend on our website?
• Have you ever made a purchase with us? If so, what was your deciding factor?
• Have you ever interacted with our website to make a purchase but decided not to? If so, what led you to this decision?
• On a scale of 1 to 10, how easily can you navigate our website?
• Did you ever require customer support? If so, how helpful was it, on a scale of 1 to 10?
• Can we further support you to make your process easier?

You can use this buyer persona tool to fill in the details you procure from customer feedback.

4. Highlight your target customer personas.

Once you've learned about the customer personas that interact with your business, I would recommend narrowing your focus to one or two.

Remember, a UX journey map tracks the experience of a customer taking a particular path with your company — so if you group too many personas into one journey, your map won't accurately reflect that experience.

When creating your first map, it's best to pick your most common customer persona and consider the route they would typically take when engaging with your business for the first time.

You can use a marketing dashboard to compare each and determine the best fit for your journey map. Don't worry about the ones you leave out, as you can always go back and create a new map specific to those customer types.

5. List out all touchpoints.

Begin by listing the touchpoints on your website.

Based on your research, you should have a list of all the touchpoints your customers are currently using and the ones you believe they should be using if there's no overlap.

This is essential in creating a UX journey map because it provides insight into your customers' actions.

For instance, if they use fewer touchpoints than expected, does this mean they're quickly getting turned away and leaving your site early? If they are using more than expected, does this mean your website is complicated and requires several steps to reach an end goal?

Whatever the case, understanding touchpoints help you understand the ease or difficulties of the customer journey.

Aside from your website, you also need to look at how your customers might find you online. These channels might include:

• Social channels
• Email marketing
• Third-party review sites or mentions

Run a quick Google search of your brand to see all the pages that mention you. Verify these by checking your Google Analytics to see where your traffic is coming from. Whittle your list down to those touchpoints that are the most common and will be most likely to see an action associated with it.

At HubSpot, we hosted workshops where employees from all over the company highlighted instances where our product, service, or brand, impacted a customer. Those moments were recorded and logged as touchpoints. This showed us multiple areas of our customer journey where our communication was inconsistent.

The proof is in the pudding -- you can see us literally mapping these touch points out with sticky notes in the image below.

6. Determine the resources you have and the ones you'll need.

Your customer journey map is going to touch on nearly every part of your business. This will highlight all the resources that go into creating the customer experience.

For example, maybe your map highlights that your team doesn't have the tools to follow up with customers. Using your map, you can advise management to invest in customer service tools to help your team manage customer demand.

By including these new tools in your map, you can accurately predict how they'll impact your business and drive outsized value. This makes it much easier to convince gatekeepers and decision-makers to invest in your proposals.

7. Take the customer journey yourself.

The whole exercise of mapping the customer journey remains hypothetical until you try it out yourself. This will show you first-hand where customers may be falling off or hitting roadblocks in your customer journey. 

For each of your personas, follow their journey through their social media activity, reading their emails, and searching online.

8. Analyze your results.

Just because you've designed your map doesn't mean your work is done. This is the most critical part of the process: analyzing the results.

How many people click on your website but then close out before making a purchase? How can you better support customers? These are some of the questions you should answer with your finished map.

Analyzing the results will show you where customer needs aren't being met. This way, you can ensure that you're providing a valuable experience and making it clear that people can find solutions to their problems with your company's help.

9. Update your map over time.

Your data analysis should give you a sense of what you want your website to be.

You can then make changes to your website to achieve these goals. Perhaps this is adding more specific call-to-action links, or it's writing longer descriptions under each product to clarify its purpose.

No matter how big or small the changes are, they will be effective as they directly correlate with what customers listed as their pain points. And, with the help of your visualized customer journey map, you can ensure those needs and pain points are always addressed.

How often should you update your customer journey map?

Your map should be a constant work in progress.

Reviewing it monthly or quarterly will help you identify gaps and opportunities for further streamlining your customer journey. Use your data analytics along with customer feedback to check for any roadblocks.

Keep all stakeholders involved in this process, which is why you should consider visualizing your maps in a collaborative tool such as Google Sheets.

Additionally,  I would recommend conducting regular meetings to analyze how new products or offerings have changed the customer journey.

Featured Resource: Customer Journey Map Template

HubSpot's free customer journey map template makes it easier than ever to visualize the buyer's journey. It saved me some time organizing and outlining my customer experience and it made it clear how a website could impact my user's lives. 

The customer journey map template can also help you discover areas of improvement in your product, marketing, and support processes.

Download a free, editable customer journey map template.

Types of Customer Journey Maps and Examples

There are four types of customer journey maps , each with unique benefits. Pick the one that makes the most sense for your company.

Current State

These customer journey maps are the most widely used type. They visualize the actions, thoughts, and emotions your customers currently experience while interacting with your company. They're best used for continually improving the customer journey.

Image Source

Day in the Life

These customer journey maps visualize the actions, thoughts, and emotions your customers currently experience in their daily activities, whether or not that includes your company.

This type gives a broader lens into your customers' lives and what their pain points are in real life.

Day-in-the-life maps are best used for addressing unmet customer needs before customers even know they exist. Your company may use this type of customer journey map when exploring new market development strategies .

Future State

These customer journey maps visualize what actions, thoughts, and emotions that your customers will experience in future interactions with your company. Based on their current interaction with your company, you'll have a clear picture of where your business fits in later down the road.

These maps are best for illustrating your vision and setting clear, strategic goals.

Service Blueprint

These customer journey maps begin with a simplified version of one of the above map styles. Then, they layer on the factors responsible for delivering that experience, including people, policies, technologies, and processes.

Service blueprints are best used to identify the root causes of current customer journeys or the steps needed to attain desired future customer journeys.

If you want a look at a real customer journey map that HubSpot has used recently, check out this interview we conducted with Sarah Flint, Director of System Operations at HubSpot. We asked her how her team put together their map (below) as well as what advice she would give to businesses starting from scratch. 

Customer Journey Mapping Best Practices

• Set a goal for the journey map.
• Survey customers to understand their buying journey.
• Ask customer service reps about the questions they receive most frequently.
• Consider UX journey mapping for each buyer persona.
• Review and update each journey map after every major product release.
• Make the customer journey map accessible to cross-functional teams.

1. Set a goal for the journey map.

Determine whether you aim to improve the buying experience or launch a new product. Knowing what the journey map needs to tell you can prevent scope creep on a large project like this.

2. Survey customers to understand their buying journey.

What you think you know about the customer experience and what they actually experience can be very different. Speak to your customers directly, so you have an accurate snapshot of the customer's journey.

3. Ask customer service reps about the questions they receive most frequently.

Sometimes, customers aren't aware of their specific pain points, and that's where your customer service reps come in.

They can help fill in the gaps and translate customer pain points into business terms you and your team can understand and act on.

4. Consider UX journey mapping for each buyer persona.

It's easy to assume each customer operates the same way, but that couldn't be further from the truth.

Demographics, psychographics, and even how long someone has been a customer can determine how a person interacts with your business and makes purchasing decisions.

Group overarching themes into buyer personas and create a UX journey map for each.

5. Review and update each journey map after every major product release.

Every time your product or service changes, the customer's buying process changes. Even slight tweaks, like adding an extra field to a form, can become a significant roadblock.

So, reviewing the customer journey map before and after implementing changes is essential.

6. Make the customer journey map accessible to cross-functional teams.

Customer journey maps aren't very valuable in a silo. However, creating a journey map is a convenient way for cross-functional teams to provide feedback.

Afterward, make a copy of the map accessible to each team, so they always keep the customer top of mind.

Breaking down the customer journey, phase by phase, aligning each step with a goal, and restructuring your touchpoints accordingly are essential steps for maximizing customer success .

Here are a few more benefits to gain from customer journey mapping.

1. You can refocus your company with an inbound perspective.

Rather than discovering customers through outbound marketing, you can have your customers find you with the help of inbound marketing.

Outbound marketing involves tactics targeted at generalized or uninterested audiences and seeks to interrupt the customers' daily lives. Outbound marketing is costly and inefficient. It annoys and deters customers and prospects.

Inbound marketing involves creating helpful content that customers are already looking for. You grab their attention first and focus on the sales later.

By mapping out the customer journey, you can understand what's interesting and helpful to your customers and what's turning them away.

2. You can create a new target customer base.

You need to understand the customer journey properly to understand your customers' demographics and psychographics.

It's a waste of time and money to repeatedly target too broad of an audience rather than people who are actually interested in your offering.

Researching the needs and pain points of your typical customers will give you a good picture of the kinds of people who are trying to achieve a goal with your company. Thus, you can hone your marketing to that specific audience.

3. You can implement proactive customer service.

A customer journey map is like a roadmap to the customer's experience.

It highlights moments where people experience delight and situations where they might face friction. Knowing this ahead of time allows you to plan your customer service strategy and intervene at ideal times.

Proactive customer service also makes your brand appear more reliable. For example, when I worked in customer support, we would anticipate a surge in tickets around the holidays. To be proactive, we'd send out a message to customers letting them know about our team's adjusted holiday hours. We would aalso tell them about additional support options if we were unavailable and what to do if an urgent problem needed immediate attention.

With expectations set, customers won't feel surprised if they're waiting on hold a little longer than usual. They'll even have alternative options to choose from — like a chatbot or knowledge base — if they need to find a faster solution.

4. You can improve your customer retention rate.

When you have a complete view of the customer journey, it's easier to pick out areas where you can improve it. When you do, customers experience fewer pain points, leading to fewer people leaving your brand for competitors.

After all, 33% of customers will consider switching brands after just one poor experience.

UX journey mapping can point out individuals on the path to churn. If you log the common behaviors of these customers, you can start to spot them before they leave your business.

While you might not save them all, it's worth the try. Increasing customer retention rates by just 5% can increase profits by 25%-95%.

5. You can create a customer-focused mentality throughout the company.

As your company grows, it can be tricky to coordinate all your departments to be as customer-focused as your customer service, support, and success teams are. That's because each department has varying goals, meaning they might not be prioritizing customer needs -- they might focusing on website traffic, leads, product signups, etc.

One way to overcome this data silo is to share a clear customer journey map with your entire organization. The great thing about these maps is that they map out every single step of the customer journey, from initial attraction to post-purchase support. And, yes, this concerns marketing, sales, and service. 

For more examples of customer journey maps, read on to the next section for a few templates you can use as a baseline for your company's map. 

Customer Journey Mapping Examples

To help guide your business in its direction, here are examples to draw inspiration from for building out your customer journey map.

1. HubSpot's Customer Journey Map Templates

HubSpot's free Customer Journey Map Templates provide an outline for companies to understand their customers' experiences.

The offer includes the following:

• Current State Template
• Lead Nurturing Mapping Template
• A Day in the Customer's Life Template
• Customer Churn Mapping Template
• Customer Support Blueprint Template

Each of these templates helps organizations gain new insights into their customer base and help make improvements to product, marketing, and customer support processes.

Download them today to start working on your customer journey map.

2. B2B Customer Journey Map Example

This customer journey map clearly outlines the five steps Dapper Apps believes customers go through when interacting with them.

As you can see, it goes beyond the actual purchasing phase by incorporating initial research and post-purchase needs.

This map is effective because it helps employees get into the customers' minds by understanding the typical questions they have and the emotions they're feeling.

There are incremental action steps that Dapper Apps can take in response to these questions and feelings that will help it solve all the current problems customers are having.

3. Ecommerce Customer Journey Map Example

This fictitious customer journey map is a clear example of a day-in-the-life map.

Rather than just focusing on the actions and emotions involved in the customer's interaction with the company, this map outlines all the actions and emotions the customer experiences on a typical day.

This map is helpful because it measures a customer's state of mind based on the level of freedom they get from certain stimuli.

This is helpful for a company that wants to understand what its target customers are stressed about and what problems may need solving.

4. Future B2C Customer Journey Map Example

This customer journey map, designed for Carnegie Mellon University, exemplifies the usefulness of a future state customer journey map. It outlines the thoughts, feelings, and actions the university wants its students to have.

Based on these goals, CMU chose specific proposed changes for each phase and even wrote out example scenarios for each phase.

This clear diagram can visualize the company vision and help any department understand where they will fit into building a better user experience.

5. Retail Customer Journey Map Example

This customer journey map shows an in-depth customer journey map of a customer interacting with a fictitious restaurant.

It's clear that this style of map is more comprehensive than the others. It includes the front-of-stage (direct) and back-of-stage (non-direct or invisible) interactions a customer has with the company, as well as the support processes.

This map lays out every action involved in the customer experience, including those of the customer, employees directly serving diners, and employees working behind the scenes.

By analyzing how each of these factors influences the customer journey, a company can find the root cause of mishaps and problem-solve this for the future.

To get your business from point A — deciding to focus on customer journeys — to point B — having a journey map — a critical step to the process is selecting which customer mindset your business will focus on.

This mindset will determine which of the following templates you'll use.

1. Current State Template

If you're using this template for a B2B product, the phases may reflect the search, awareness, consideration of options, purchasing decision, and post-purchase support processes.

For instance, in our Dapper Apps example, its phases were research, comparison, workshop, quote, and sign-off.

2. Day in the Life Template

Since this template reflects all the thoughts, feelings, actions, needs, and pain points a customer has in their entire daily routine — whether or not that includes your company — you'll want to map out this template in a chronological structure.

This way, you can highlight the times of day at which you can offer the best support.

Get an interactive day in the life template.

3. Future State Template

Similar to the current state template, these phases may also reflect the predicted or desired search, awareness, consideration of options, purchasing decision, and post-purchase support processes.

Since this takes place in the future, you can tailor these phases based on what you'd like the customer journey to look like rather than what it currently looks like.

Get an interactive future state template.

4. Service Blueprint Template

Since this template is more in-depth, it doesn't follow certain phases in the customer journey.

Instead, it's based on physical evidence — the tangible factors that can create impressions about the quality and prices of the service — that often come in sets of multiple people, places, or objects at a time.

For instance, with our fictitious restaurant example above, the physical evidence includes all the staff, tables, decorations, cutlery, menus, food, and anything else a customer comes into contact with.

You would then list the appropriate customer actions and employee interactions to correspond with each physical evidence.

For example, when the physical evidence is plates, cutlery, napkins, and pans, the customer gives their order, the front-of-stage employee (waiter) takes the order, the back-of-stage employee (receptionist) processes the order, and the support processes (chefs) prepare the food.

Get an interactive service blueprint template.

5. Buyer's Journey Template

You can also use the classic buyer's journey — awareness, consideration, and decision — to design your customer journey map.

Get an interactive buyer's journey template.

Charter the Path to Customer Success

Once you fully understand your customer's experience with your business, you can delight them at every stage of their buying journey. Remember, many factors can affect this journey, including customer pain points, emotions, and your company's touchpoints and processes.

A customer journey map is the most effective way to visualize this information, whether you're optimizing the customer experience or exploring a new business opportunity to serve a customer's unrecognized needs.

Use the free templates in this article to start mapping the future of customer success at your business.

Editor's note: This post was originally published in August, 2018 and has been updated for comprehensiveness.

Don't forget to share this post!

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Outline your company's customer journey and experience with these 7 free customer journey map templates.

Service Hub provides everything you need to delight and retain customers while supporting the success of your whole front office

How Customer Journey Mapping Informs Better Website Builds

Learn about creating a seamless user experience on your website with customer journey mapping. discover key insights and strategies for effective design..

Richard O'Brien

February 19, 2023

Marketing teams use customer journey mapping to nurture a customer through each stage of the buyer journey. The goal is to reach the last stage, where the sale is won. 

Does the customer journey come into play in website design? 

You betcha.

You can design a phenomenal website that gets a lot of traffic, but if that traffic doesn’t deliver any profit for your client, what was the point?

This article will discuss how you can use the customer journey map to build the best website to reach your client’s goals.

The Parts of a Customer Journey Map

How a customer journey map improves a website, how to create a customer journey map for your website.

Let’s first break down the customer journey map into its distinct parts so they can be better understood and used. 

The Stages of the Buyer Journey 

Within every service or product-based business, their customers will go through a journey to become clients. 

The buying process is done in stages, and a good marketing strategy will include content to help the customer move from one stage to the next. 

Awareness Stage

This is the first stage. At this point, the customer has just become aware that they have a problem. 

They are looking for a solution to that problem.

Consideration Stage

At this point, the customer is looking for every possible solution to their problem.

During the consideration stage, they research the different avenues, doing their best to make an informed decision.

Decision Stage

During the decision stage of the buying journey, the customer has decided on their chosen solution to their problem. 

They aim to find the right provider or product that offers that solution to make a purchase decision. 

Retention Stage

This customer has already purchased your product or service. 

During the retention stage, the goal is to ensure they become a loyal customer.

Advocacy Stage

At this stage, you’ve made a lifelong customer, and they are so pleased with your product or service that they are now sending referrals to your company.

The Stages for a Website Build

When it comes to designing a website, the buyer's journey is no longer a linear process, but still, all stages remain present.

For example, you may have visitors to the website who have been following your client on social media. They are already passing the awareness and consideration stages and may be ready to buy. 

On the other hand, some may already be customers looking for answers to their questions about the product or service. They are in the retention stage.

There is no way of knowing what stage each visitor will be in, so you have to cover your bases.

The best way to cover each stage of the buyer journey is to make a section on your website as an evergreen source that will pertain to each stage of the journey. 

User Actions

By studying the actions taken by your visitors, you can determine what areas of your website are more inviting and which aren’t jiving with your visitors. 

User emotions are often linked to the actions they take. In this way, emotions and user actions are often studied in tandem. 

Knowing the emotions that your visitors are having can help you leverage the good and mitigate the bad.

Pain Points and Solutions

Customer pain points come with negative emotions about the process they are going through. 

Pain points are not the problem. They are the issues visitors would have with the solution to the problem. 

Although visitors want to solve the problem, they may have doubts or misgivings about a possible solution, the solution you are presenting.

Similar to how a patient may be weary to take medication because of some potential side effects, your visitors may be cautious to purchase, worried that they won’t get the expected outcome. 

How can your web design help to soothe these pain points? Think beyond content marketing. What about demos or case studies? 

Including solutions to these pain points in your website can greatly improve the results achieved by your stakeholders. 

Touchpoints

Opportunities in your website to directly interact with the customer are called touchpoints. 

These are key aspects of discovering opportunities to improve conversions during the customer journey.

What are the benefits of using a customer journey map for your website build?

Through the development of a customer journey map, you will find ways to optimize the customer experience for the best possible outcome.

Each visitor to your website is a potential customer for your client. 

When you deeply understand the motives, pain points, and emotions your visitors experience during the purchase process, you can design a website to address each issue. 

Your website content needs to be geared toward the keywords and search terms that resonate with your audience. 

What questions are your visitors asking? Different search terms will signify the various buyer stages of your visitors. 

For example, search terms that include product reviews or “best of” show that these visitors are closer to the buying decision than others. 

Clear and easy navigation is essential to aid your visitor along the buyer journey. 

Just as a difficult and steep mountain will dissuade many from attempting its climb, a complex and clunky website will be a big turnoff for your visitor.

The customer journey map can improve your user experience by identifying the areas that lose your visitors. 

Can you see patterns in your bounce rate? Are your visitors leaving after a particular action? These are evidence of areas that need improvement. 

Do your visitors hover over visually appealing features such as infographics? Do they search for certain services? Are they interacting more with certain integrations?

The answer to all of these questions can be found during the customer journey mapping process. 

Related: Improve UX With Google Heart Method

Social Proof

Customer reviews, star ratings, and testimonials provide social proof of the validity of your website’s product or services. 

These provide your visitors with validation for making the decision to buy. 

A customer journey map can provide evidence of which social proof is more effective or if you need to increase your social proof tactics. 

The emotions and motivations discovered during your customer journey mapping can help you to address these through your messaging. 

Your CTA, or Call to Action, should speak to your visitors. They should be easy, understandable, and include one action.

Buttons with wording such as “Sign up,” “Contact us,” “Buy now,” and “Free trial” are all examples of successful CTAs, but how can you make yours stand out?

Customer Service

Will your visitors have unanswered questions when they visit your site? Can you preemptively quell any fears or anxieties your visitors may have?

An FAQ page is a useful addition to address any potential questions your visitors may have. 

Live Chat automation is a great choice for ongoing customer support for both new and returning visitors. 

Clear information on company policies will help alleviate any misunderstandings in the long run. 

Fit Bugherd into your worflow with handy integrations!

Now that you know what is included in a customer journey map and how it can help, let’s dive right in and learn how to create one for your website.

1. Identify Your Goals

Before you can begin to create a customer journey map, you must first identify your why. What do you hope to achieve from your website? What is the main goal?

Are you aiming to increase conversion, cultivate brand loyalty, or improve customer satisfaction?

You may claim all three as a goal, which is often the case for most websites. So now, you need to keep these goals in mind as you map out your customer journey.

It will help you identify areas to optimize your site to reach those goals. 

Choose the Right Type of Customer Journey Map

There are three major customer journey maps to choose from. They all take a slightly different perspective on the customer journey.

Which type you choose to follow depends on your objectives. 

Current State

These maps help you to better understand how your visitor is reacting to your website “in the moment.” 

For a website build, this can help you to identify problem areas in your website where visitors feel uneasy or there is a lack of engagement.

This type of map is better used for a website redesign. You can use how the visitors are reacting to the current website to find gaps and needs and fill them to the best of your ability.

Future State

For a complete website built from scratch, the future state customer journey map would be your best choice. 

For this type of map, you are learning all you can about your buyer persona and predicting their future needs and desires. 

Your aim will then be to create a website that is optimized to meet these needs and desires. 

Of course, after the website is built on these “predictions,” it is best to reassess with a current state journey map to ensure your predictions are correct.

Day in the Life 

A day-in-the-life customer journey map goes beyond the interaction of a visitor with your website.

This type of map aims at fleshing out the daily activities of your buyer persona demographic to find emotions and pain points that may not be so obvious on the surface.

Even within these three main types, customer journey maps can look very different for companies. 

For example, customer journey maps for B2B marketing will vary greatly from those for consumer marketing campaigns.

Act.com provides four good customer journey map examples to show you how to personalize a map to suit your needs.

2. Understand Your Buyer Persona

It is imperative that you have an in-depth understanding of your target audience demographic to create a realistic customer journey map.

Your ideal customer, whether it is a B2B buyer or a regular consumer, will go through a variety of emotions before, during, and after visiting your site.

You need to understand these emotions and the resulting actions, or vice versa. You will need to identify their goals and motivators when visiting your site.

Highlight their pain points in the decision-making process, keeping an open mind as to how you can alleviate these. 

Do you have multiple customer personas? You’ll need to create multiple maps.

You may want to include the creation of an empathy map in your customer journey creation process. 

An empathy map delves into the thoughts, words, feelings, and actions of a particular set of users. 

3. List the Possible Touchpoints

Where can you engage with your visitors? How can your website provide a unique way to reach your visitors?

It's important to remember that not every available touchpoint is necessary for every website.

Which will help nudge your visitor along the buying decision journey? Which can help to alleviate some pain points?

Touchpoints should be appropriate, relevant, meaningful, and endearing to be successful.

If you are interested in learning more about how you can best leverage touchpoints, this article provides more insight. 

4. Take the Journey Yourself

There is no better way to get a better understanding of your visitor than to walk a mile in their shoes. It only makes sense that you would take the customer journey yourself.

Through this experience, you can find what is missing, explore your own emotions, and identify potential problem areas. 

Document every step you took and imagine how your ideal customer would feel when they take that step. If the emotions are negative, how can they be flipped to positive? If they are good, how can they be even better?

Related: 5 Things To Know About Web Design Breadcrumbs

5. Adjust Where Necessary

After taking all the steps above, your last step is to make changes based on your analytics and experience. Measure results through KPIs.

The earlier you create and analyze your customer journey map, the better. This will save money and time in identifying and addressing pain points discovered after launching. 

Of course, there is no better way to understand your ideal audience than to listen to what real visitors have to say about your website. 

To survey visitors, you’ll need to recruit participants, ensure they fit your ideal persona, and ask them to interact with your website. 

Next, they will need to provide honest feedback based on their experience. 

BugHerd makes this process easy with our online public feedback tool . It allows users to make comments with a point-and-click style tool. 

Any confusion that could be had from a user’s comment based on a feature or website location is obliterated. 

You can then collect these surveys, find patterns, analyze results, and make the required changes to your website. 

Read: The MVPs of Website Requirements Documentation

A customer journey map can help a website design agency create a website that not only looks professional but that aligns with their client’s business goals.

Although there are many stepping stones along the customer journey map, do your best not to get stuck on one. Develop each step until you find that the next isn’t such a giant leap but a little hop.

Before you know it, you’ll have an entire journey mapped out that allows you a window into your buyer persona's life. Use what you learn to create a better customer experience and optimize conversions.  If you’re working on a rebuild, remember that with Bugherd, annotating websites is super easy. It’s like putting sticky notes right on the web page. Learn more now .

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BugHerd is the best tool to collect, organise and act on website feedback. It's bug tracking software that's like sticky-notes on a webpage.

Journey Web Updates - Updated Designs And Interface Revamp

This June, we are back with a revamped and re-designed Journey Web! With the re-designed web interface, new features, refined tools, and an updated editor, your user-experience is being continuously improved. Read on to find out more about what you can expect on Journey's new Web interface!

Award winning journal - Google Play & Chrome Editors' Choice. Available on Android, iOS, Mac, PC, Linux & web.

More posts by Journey.

This June, we are back with some exciting news for Journey users. Journey web now comes with a revamped design, improved editor, and brand new template functionalities for you to explore.

Journey's latest web updates now offer users an elevated journaling experience with improved colors, a streamlined layout, and additions to the web editor. Read on to find out more about these features and what you can expect from Journey web.

New Interface Design

1. updated colors scheme and visuals.

From a visual standpoint, Journey web's colors and visuals are now more aligned with M3, or Material Design 3's, design principles. In the previous Android updates announcement, we outlined M3's design principles to be accessibility, adaptive design, and customizing material, and how Journey's adaptation of M3 would enable users with diverse abilities to maneuver, understand, and enjoy the interface as best as possible.

Now, with the M3 colors and visuals on Journey web, it would be more familiar to Android and iOS users. With the hierarchies of elements being stratified with colors better, the color of the app’s background, the container, buttons, and texts change according to the M3's color schemes and are a lot more prominent.

The timeline, editor, Journey Coach; Programs and Templates pages, have also all been re-designed with M3 design principles in mind. This is reflected in visual elements such as the rounded buttons, text formatting, and new icons. These visual elements create a more friendly and welcoming space that users can feel safe journaling in and feel encouraged to journal more in, and the new color schemes make it easier for users to read and navigate through the interface.

2. Customize Your Diary With Color Themes

Journey web now allows users to customize how their web diary looks like. This can be done by choosing the theme color of the app's interface. Journey makes use of the M3’s color schemes that we have incorporated into 13 available color themes for users to choose from for Journey web. The color of the app’s background, the container, buttons, and texts change according to the theme they choose and along M3's color schemes.

3. Dark and Light Themes That Change According to M3

On Journey web, the color and contrast of both Light and Dark theme makes the interface more accessible. For either Light or Dark theme and from any chosen color scheme, Journey web will remain readable and accessible to anyone and everyone; consistent with the rest of the colors and visuals in the app.

New Features

1. user-friendly navigation rail.

On Journey web app's editor, the navigation rail at the left side of larger screens can now be compressed and expanded whenever you'd like. Previously, Journey web did not have a navigation rail and the navigation bar on the left took up a considerable amount of space on the screen. With this new feature, you have more screen space to work with when creating journal entries.

Now, on larger screens, users can now enjoy a more user-friendly interface that makes using our app a breeze.

2. Added Support To Passcode Reset via Email

With the new Journey web update, Journey's passcode reset system has received a significant update that offers users a secure and convenient method to reset their passcodes.

Previously, in order to re-set passcodes in the web app, users had to contact Journey via the Help Desk for assistance.

Now, in the event that you forget your passcode, you can click "Forgot Passcode" at the bottom right of the page and an email containing a temporary passcode would be immediately sent to your registered e-mail address. This temporary passcode would be available for 24 hours and can be used to bypass the passcode page to regain access to your Journey account. Users can then set a new passcode anytime after within 24 hours.

This new feature provides peace of mind and reinforces the protection of your account, while being a lot more convenient and giving you full control over the passcode reset process.

3. Create Custom Templates

Amongst some of the new features we have added to our Journaling tools on Journey, users can now create their very own journaling templates. With this new functionality, you can personalize your journaling experience even more than before. Whether you want to add your own journal prompts to use repeatedly, amend journaling categories, or if you want to change the layout of an already existing template, the possibilities are now endless. The flexibility of using custom templates allows you to experiment, iterate, and refine your journaling templates over time.

Create and customize your templates to suit your unique needs and preferences on the editor by creating a new entry and turning it into a template by creating a new entry, saving it, opening it from your timeline, and selecting "Save as Template" from the top right corner of the timeline.

You can now have creative freedom, unlock deeper insights, gain clarity, and derive more value from your journaling on Journey web.

4. Delete Templates

Together with being able to create your own templates, you can also easily delete templates and entries that you won't need. Select "template" at the top of your workspace in the editor, scroll down to the bottom to show your custom templates and the bottom of the dialogue box, and click the delete button at the left of your custom templates.

5. Duplicate Entries

If you see the need to use a template that you have created more than once, easily duplicate the template that you would need.

Upon receiving feedback from users about the hassle of using original templates and having to start from scratch, this added functionality allows you to duplicate your templates whenever you feel necessary. Open your entry from the timeline and select "Duplicate" in the top right corner to duplicate your entry to use.

Revamped Date and Time Picker

Journey web editor's date and time picker, amongst other tools, have been tweaked to better function for your journaling needs.

The date and time picker tool in the editor is now more streamlined. Previously, users had to manually pick a time from a clock face to add a journal time, and also pass this step to get to picking a journal date from a calendar view of the entire month. Now, you can pick both the time and date from drop-down menus in the same dialogue box and at the same time. This saves users time, and the hassle of looking at multiple numbers on a clock face and from a calendar view.

Journey Forum

Journey web now also has a brand new forum that can foster engagement, and community collaboration on Journey. This feature allows users to pose questions and seek answers from their fellow Journey users.

Users can post their questions regarding Journey on the forum and other users can answer these questions. The forum's interactive function can enrich the user experience, promote a sense of community on Journey amongst users.

In light of working towards making your journaling and reflection processes as seamless, efficient, and as enjoyable as possible, we are thrilled to be able to have let you in on these latest updates to Journey web.

While we have worked on improving the efficiency and user experience of the interface, we have kept in mind how we want you to feel while navigating the app. With the improved colors, layout, and streamlined content on web, we hope that these latest updates better serve you as an all-encompassing journaling and self-care companion, that you feel safe and comfortable using!

Journey web will be available on 29 May 2023.

50+ Midjourney Web Design Prompts: The Definitive Guide

13 Jul, 2023

One of the reasons people are so excited about Midjourney is how many real world tasks it can accomplish: it can do graphic design, illustration, game design and web design. Just check out these V5 prompts for a broad variety of use cases .

You can incorporate Midjourney into your design process in a number of ways:

• Generate your logo
• Create marketing illustrations
• Mockup web designs

We're going to be focusing on the last one.

While Midjourney doesn't generate finished web designs (vector graphics that can be scaled to any resolution and passed onto web developers), you can use these results as inspiration, or to create visual assets for your websites.

Getting Started

Start your prompt with " web design for... " or " modern web design for.. ." and then go from there. Describe your business or brand.

Keep it simple; you might be surprised at how far you can get with simple prompts.

• If you're making the underlying imagery, it's better not to include "web design" in your prompt. Just focus on what you want the images to look like
• Aspect ratio (--ar) will have a big impact on the actual subject matter
• Using the word " poster " in your prompts will usually increase the graphic design qualities of your output, improving the overall aesthetics.

Realistic / Photo-Driven

This style is often used for websites that sell physical products or businesses with physical locations. You don't want the design to distract from the imagery.

Also check out camera and lighting prompts to get the photos to create this style with.

Typographic

Typography web design style is focused on using Typography as the main element for the website.

Since Midjourney typography still as a ways to go, these are best used as layout and composition inspiration.

Illustrative

More and more brands are turning to illustrators to create custom illustrations for their websites because it gives brands a distinctive feel. Now we can create these illustrations with Midjourney.

"Illustration works well to convey more complex ideas that lifestyle photos aren't always able to capture," says Kendra Pembroke, a Visual Designer at Red Ventures.

Abstract / Gradient

One of the things that Midjourney is amazing at is Abstract design. Try both 2D and 3D abstract objects and patterns.

Other Techniques

Negative prompting.

Use " --no " in your prompts. This is a very powerful command that people don't use nearly enough.

--no tells Midjourney what you don't want. Anything typed after --no will not appear in your image. This is called a negative prompt .

Midjourney's default style leans towards 'realistic and detailed'. But that may not fit your brand .

For example, if you are a more tech-oriented brand, you're likely going to want simpler graphics and illustrations, as these have become the hallmarks of modern brands.

Left: Midjourney's default style, lots of details and shading. Right: same prompt, but with a negative prompt so Midjourney does not lean on its default!

Aspect Ratio

Use " --ar 3:2 " if you are creating web designs. This command sets a 3:2 aspect ratio, which will push your results look more like 'web designs'.

Compare these results that use the same prompt but different aspect ratios. The square compositions look more like infographics. When the aspect ratio is increased, the content of the image changes.

Use "--ar 2:3" if you are creating designs for mobile websites or apps.

Showing the Device

You'll notice that Midjourney will sometimes randomly show the design inside a device. If you want this, you can be more explicit:

Show with laptop/desktop

Design only

If you don't to show your designs in a device or browser window and only want the design itself, you can be explicit about this too:

Note: In these images, I'm using the --seed command to make my comparisons more consistent with each other.

That's the article! Also check out:

Endless hours and thousands of prompts of experimentation later... I’m happy to release the Midjourney V5 book:

• 94-pages, 200+ prompts, and time saving techniques
• Focus on fantasy and worldbuilding
• Create high quality assets to use in games, concept art, and hobbies

A handbook that helps you improve your SDXL results, fast. Includes:

• Easy step-by-step instructions
• My favorite SDXL ComfyUI workflow
• Recommendations for SDXL models, LoRAs & upscalers
• Realistic and stylized/anime prompt examples

Yubin is a designer and engineer. He has worked for IBM, HTC and Angelist. He lives in San Diego.

6 thoughts on “50+ Midjourney Web Design Prompts: The Definitive Guide”

Thank you Yubin for the share.

nice site bro. much helpful.

Thanks Jason!

Used it for my social media recruiting website, awesome prompts !

Cheers Felix!

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10 Tips: Enhance Midjourney Web Design for User Experience

1. consider the user journey, 2. prioritize navigation ease, 3. utilize responsive design, 4. incorporate user feedback, 5. optimize page loading time, 6. apply aesthetic consistency, 7. deploy interactive elements, 8. improve content readability, 9. ensure website accessibility, 10. test and refine your design.

Picture this: you've hit the sweet spot in your website building journey, the midjourney web design phase. This is where the magic truly happens. But how do you ensure that this magic translates into a superior user experience? Here's a collection of 10 practical tips to guide you along the way.

When you're deep in the trenches of midjourney web design, it's easy to lose sight of the big picture. That is, the journey your users will take as they navigate through your site. But fear not, here are some clear steps to help you keep the user journey front and center:

• Understand your audience: Start by stepping into your users' shoes. What are they hoping to achieve on your site? What information are they looking for?
• Map the journey: Create a visual representation of the steps your users will take. From the moment they land on your homepage, to the point they convert into a customer, and everything in between.
• Consider the touchpoints: These are the moments where your users interact with your site. Identify them, understand them, and optimize them for user satisfaction.

These steps are not set in stone, but they provide a useful guide when navigating the sometimes choppy waters of midjourney web design. Remember, the user journey should be the North Star that guides all of your design decisions.

Alright, let's get down to brass tacks. Navigation - it's the backbone of any effective midjourney web design. The easier your site is to navigate, the happier your users will be. Simple, right? But how do you achieve this? Let's break it down:

• Keep it simple: Overcomplicating your navigation menu can confuse users. Stick to clear, straightforward language and ditch any industry jargon.
• Consistent layout: Keep your navigation menu in the same place on every page. Consistency is key—users should be able to find what they're looking for without using a map and compass.
• Include a search function: Sometimes, users just want to cut to the chase. A search function allows them to find exactly what they need without clicking through multiple pages.

Think of your website as an intricate maze. It's your job to make sure that your users can navigate through it with ease, without getting lost or frustrated. After all, a happy user is a returning user, and that's what we all want, right?

Ever tried reading a novel on a postage stamp? Yeah, me neither. That's what it feels like when a website isn't optimized for your device. As midjourney web designers, we must ensure our websites look good and function well on all devices—whether it's a widescreen monitor, a laptop, a tablet, or a smartphone.

• Flexible layouts: This involves designing a website layout that can adapt to the screen size of any device. Your users shouldn't have to squint or zoom in to see your content.
• Fluid grids: This is a technical term that basically means your website should be able to rearrange its content to fit any screen. It's like a puzzle that can put itself together in different ways, depending on the size of the box.
• Media queries: These are like the traffic controllers of your website. They tell your content where to go and how to behave, depending on the device being used.

By utilizing responsive design in your midjourney web design, you can ensure users have a positive experience, no matter what device they're using. You wouldn't want to turn away customers because they couldn't read your menu, would you?

Imagine you're a chef. You've just whipped up a new dish and you're eager to see what people think. Do you keep it to yourself, or do you let people taste it and give their feedback? In the realm of midjourney web design, your users are your taste-testers.

• Collect feedback: This could be through a simple survey, a feedback form on your website, or even through social media. Ask your users what they think about your website's design, functionality, and content.
• Analyze feedback: Look for common trends or themes in the feedback. If several people mention the same issue, that's a sign you need to address it.
• Implement changes: Use the feedback to improve your midjourney web design. This could involve changing the layout, improving navigation, or tweaking the content.

The goal is to create a website that not only you're proud of but one that your users love too. After all, they're the ones using it. So, listen to your users, value their input, and incorporate their feedback into your midjourney web design. It's like cooking: the secret ingredient is always love—and in this case, user feedback!

Imagine you're in a race against time. You have a split second to impress your users. Can you do it? If your website loads quickly, you've already won half the battle. Optimizing page loading time is a vital but often overlooked aspect of midjourney web design. Here's how to go about it:

• Compress Images: Large images can slow down your website. By compressing them, you can significantly reduce your page load time without compromising on quality.
• Minimize HTTP Requests: Each file on your website requires a new HTTP request. Reducing these requests can help your site load faster. This could involve combining your CSS or JavaScript files.
• Use Browser Caching: This allows parts of your website to be stored in the user's browser, so they don't have to reload the entire page every time they visit.

Remember, a faster website equals a happier user. And a happier user is more likely to stick around, explore your site, and ultimately, become a customer. So, don't let slow loading times be the Achilles heel of your midjourney web design. Instead, sprint towards success with a website that loads in the blink of an eye!

Ever walked into a room and noticed something out of place? A pink chair in a room full of blue furniture, perhaps? It disrupts the harmony, doesn't it? The same principle applies to midjourney web design. Inconsistent design elements can confuse and even frustrate your users. So, let's paint a consistent picture with these tips:

• Maintain Color Consistency: Choose a color palette and stick to it throughout your website. This doesn't mean you can't have fun with colors. Just ensure they are in harmony with each other.
• Use Consistent Fonts: Fonts speak volumes about your brand. Serif, sans-serif, or script—whatever your choice, ensure it's consistent across all pages. This isn't just about aesthetics, but readability too.
• Layout Consistency: An inconsistent layout is like a puzzle with mismatched pieces. It's confusing and disorienting. A consistent layout, on the other hand, guides your users through your website seamlessly.

Remember, consistency is key in midjourney web design. It sets the rhythm and creates an intuitive and enjoyable experience for your users. It's like listening to a symphony where all the instruments are in harmony, creating a melody that's music to your users' ears!

Imagine walking into a store where everything is static, and you can't touch or interact with anything. Boring, right? Now picture a website where all you do is scroll and click. Equally dull, isn't it? That's where interactive elements come in. They are the spices in the recipe of your midjourney web design. Let's see how you can add some flavor to your website:

• Animations: Small, subtle animations can bring your website to life. A button that changes color when hovered over, or a menu that slides out from the side, can make a world of difference. But remember, less is more. Too much animation can be distracting and even annoying.
• Interactive Forms: Forms are a necessity on many websites. Make them interactive and user-friendly. Auto-fill options, progress bars, and instant validation can make the process more engaging.
• Chatbots: These are the digital version of a store assistant. They can guide your users, answer their queries, and even make suggestions. A well-implemented chatbot can greatly enhance user experience.

Interactive elements can make your midjourney web design more engaging and enjoyable. It's like adding a pinch of salt to your dish—it brings out all the other flavors and makes the dish more appealing. So, go ahead and add some interactive elements to your website. Your users will thank you for it!

Ever tried to read a book with tiny, crammed text? Or an article littered with long, winding sentences? Not fun, right? The same goes for your website. If your content is hard to read, people will leave. And quickly. So, how do you make your content more readable in your midjourney web design?

• Break up your text: Long paragraphs can be intimidating and hard to follow. Break them up into smaller, bite-sized chunks. It's like slicing a cake—it's easier to eat one piece at a time, rather than the whole thing at once.
• Use subheadings and bullets: These are your best friends when it comes to readability. They help organize your content and make it easier to scan. It's like having road signs—they guide your readers and tell them where to go.
• Choose your fonts wisely: Fancy fonts might look nice, but they can be hard to read. Stick to simple, clean fonts. And make sure the size is big enough. Remember, your website is not a place to show off your font collection. It's a place to share information.

Improving readability doesn't mean dumbing down your content. It means making it accessible and enjoyable for everyone. After all, what good is your content if no one can read it?

Imagine walking into a store, but you can't reach the products you want because they're on the top shelf, and there's no ladder. Frustrating, huh? This is what people with disabilities face when they visit inaccessible websites. And in midjourney web design, you definitely don't want to be that inaccessible store.

• Use alt text for images: This is like a caption that describes what's in the image. It helps people who use screen readers understand what the image is about. Just like how a friend might describe a painting to you over the phone.
• Provide transcripts for audio and video content: This is crucial for people who are hard of hearing, or who can't play audio for some reason. It's like having subtitles for a foreign film—it helps you understand what's going on.
• Make sure your site is keyboard-friendly: Some people can't use a mouse or trackpad. They rely on their keyboard to navigate websites. Making your site keyboard-friendly is like paving a smooth road—it makes the journey easier and more enjoyable.

Web accessibility isn't just about following rules or avoiding lawsuits. It's about making your website welcoming and usable for everyone. Because everyone deserves to have a great online experience, right?

Imagine you're baking a cake. You've mixed all the ingredients, put it in the oven, and now you're waiting for it to bake. But you wouldn't just take it out of the oven and serve it, would you? No, you'd first test it with a skewer to see if it's done. The same principle applies to midjourney web design. Testing and refining your design is just as important as creating it.

• Conduct usability testing: This is like the skewer test for your website. You're checking to see if users can easily navigate your site and complete their tasks. You wouldn't want to serve a half-baked cake, would you?
• Listen to your users: Users are the best source of feedback. They can tell you what works, what doesn't, and what could be better. After all, they're the ones using your site, right?
• Iterate and improve: Web design isn't a one-and-done deal. It's a continuous process of testing, refining, and improving. Like a chef tweaking a recipe until it's just right.

Remember, the goal of midjourney web design is to create a user-friendly website that helps your users achieve their goals. And to do that, you need to constantly test and refine your design. Because in the world of web design, there's always room for improvement.

If you're looking to further enhance your midjourney web design skills and improve user experience, don't miss out on the workshop titled ' Midjourney AI: Beginners Crash Course ' by Ansh Mehra. This workshop will provide you with valuable insights, techniques, and essential knowledge on incorporating AI into your web design process, ensuring a seamless user experience.

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Understand [ edit ]

Overlooking the confluence of the Amur and Ussuri Rivers, Khabarovsk is the second largest city in the Russian Far East , approaching 600,000 residents and growing. It is also the capital of both Khabarovsk Krai and the Far Eastern Federal District . Unlike Vladivostok, the city has never been closed to foreigners, and retains a distinct international feel, rare for the Russian provincial centers – a feeling propped up by an increasing Asian presence with arrivals from Asian countries now numbering over a million each year. In turn, Asians come here to experience a piece of Europe close to home, with the fortunate effect that the city is spending huge swaths of money renovating the city, in which old classical buildings were spared much of the destructive effects of the 1917-23 civil war, to provide its visitors with just that feeling. From a European's perspective, Soviet city planning has unmistakably taken its toll, but it is still far more attractive than your average Siberian city.

Climate [ edit ]

The climate is temperate and monsoonal, with a cold, dry winter and a hot and humid summer. The average temperature for a full year is just 2°C, but covers over wide span of monthly averages ranging from a bone chilling −20°C in January to a quite warm +21°C average in July. The city sees an average of 686 mm precipitation in a year, but unfortunately the lions' share falls in the warm summer months. The number of sunny days per year is 70, which is higher than Moscow's 54. Climate-wise, end of May - early June or end of August - early September are the best time for a visit.

Get in [ edit ]

By plane [ edit ], by train [ edit ].

• 48.49659 135.07283 2 Khabarovsk railway station ( Habarovsk 1 ), Leningradskaya, 58 , ☏ +7 4212 38-39-40 . Khabarovsk station, listed as Habarovsk 1 in most train schedules, is a major stop on the Trans-Siberian Railway . There are several trains each day bound for Vladivostok (800 km) and Moscow (about 8500 km) along the main Trans-Siberian line. Other options include trains #386 or #035 to Blagoveshchensk , #325 for Tynda, #667э for Komsomolsk , #943э Vanino , all on the Baikal-Amur Mainline . Vanino is an interesting option as it allows ferry connections to Sakhalin and further on to Wakkanai in Japan – more details in the Russia to Japan via Sakhalin itinerary. The international trains are Khabarovsk- Harbin , ongoing twice a week and Khabarovsk- Pyongyang on special days.  

By boat [ edit ]

• 48.46904 135.0581 3 River Port , Shevchenko 1 .  

If you want to go to places upstream on the Amur river, the Meteor speedboats will often be your transport of choice, but only during the summer when the river is navigable. However, in 2008, the water level in the river was at a historic low, so that the Meteor traffic had to be stopped. If Meteor traffic functions normally, you can go some 1,000 km downstream to the Ul'chi municipal district (rayon), a region mostly inhabited by indigenous Ul'chi people.

• Fuyuan – In spring and summer there are daily hydrofoil services to Fuyuan in northeastern China , departing from the ferry terminal facing the Amur river.
• Komsomolsk – If you are heading for the BAM line up north, an interesting option is to take a hydrofoil cruising up the Amur river to Komsomolsk (6 hours), and catch a train from there.

Get around [ edit ]

The best thing to start with is to walk around the center of the city. Have a nice walk from Lenin Square to the Amur River via the main street, Muravieva-Amurski. You will find all sorts of shops and places to eat.

By tram [ edit ]

The city has a network of four tram lines (there is no line 3 or 4). The most useful section for visitors is the stretch of the network running from the main railway station along Amursky Boulevard, before making a left turn down Volochaevskaya St. (near the market), and crossing Muravyov-Amursky Street one block west of Lenina Square, it then continues south intersecting Lenina Street roughly at its halfway point, before a stop at the botanical gardens (Lines 1, 2 & 6). The remainder of the network mainly extends into the sleepy suburbs. Line 5 serves the North, Line 1 and 2 the South along Krasnorechenskaya St.

By bus [ edit ]

The electric trolleybuses also has a few useful sections for visitors, Line 1 runs between the Airport and Komsomolskaya Square (River promenade, Museum cluster) along Karla Marksa and Mureava Amursky streets.

The regular bus number 1, is a useful circle line. It starts at the Railway station, turns down Seryshev street (a block north of Amursky Boulevard) until it reaches the river park at Lenin Stadium. Turns down Komsomolskaya Street (and square) and runs south until Lenina Street. It then runs the entire length of Lenina street before north at the City History Museum and returns to the train station.

Major destinations [ edit ]

• Airport 18, T1, T2, T4
• Botanical Gardens' 9, 25, 29, 33, 54
• City History Museum 1, 54, 56, 57, T5
• Komsomolskaya Square 1, 9, 14, 19, 29, 34, 38, 55, 56, T1, T3
• Lenina Square 14, 19, 21, 29, 34, 38, 55, 56, T1, T3
• Railway Station 1, 6, 7, 11, 13, 20, 22, 24, 26, 34, 54, 57, T2, T5
• Slavy (Glory) Square 1, 9, 29, 33, 34, 56

See [ edit ]

The Far Eastern Museums [ edit ]

There is a fantastic cluster of top notch museums along Shevchenko Street, just behind the tall blue-domed Church of Theotokos on Komsomolskaya Square towards the river and stadium. Not only are the museums some of the best in the far east, they also make their home in some impressive century-old buildings dating back to before the revolution. After a visit, the nice river promenade is just a short walk away, so you can wash all that new found knowledge away with some pivos in good company.

Tugged away just across the next street behind the military museum, you also find the Archeology Museum on Turgeneva street.

Learn [ edit ]

The Pacific National University [dead link] , formally a Polytechnic Institute, is now a full fledged university, with over 21.000 students enrolled. Has a single Masters programme in Computer Sciences in cooperation with a German university, which is taught in English.

The Far Eastern State University of Humanities [dead link] offers a summer course in Russian language in July as well as courses during the academic year.

The Far-Eastern State Medical University [dead link] is a major medical institution in Eastern Siberia.

The Far-Eastern State University of Railways being one of the largest universities includes the course of Russian-Americam Programme.

The Far-Eastern State Scientific Library is an old and beautiful Art-Nouveau building in the city's center and has American, German and Japanese centers.

Japanese Center in Khabarovsk offers course of Japanese language as well as participation in business seminars

Connect [ edit ]

Phones [ edit ].

Khabarovsk has the usual set of Russian mobile operators:

GSM 900/1800:

• Beeline ( by Vympelcom ), ☏ +7 4212 64-90-64 .  
• Megafon , toll-free: +7 800 333 0500 .  
• MTS ( Mobile TeleSystems ), toll-free: +7 800 333 0890 .  
• Skylink , Dzerzhiskogo, 4 ( Near Amur hotel. ), ☏ +7 4212 74-44-44 . The all-Russian CDMA operator, having less subscribers, than GSM operators, but popular for faster and cheaper mobile Internet service.  
• Megafon , ☏ +7 800 333 0500 . new standart of mobile internet.  

Check roaming prices, especially for mobile Internet, before using any non-Russian SIM card. Some mobile connection standards are not supported in Russia , e.g. those for Japan and the United States .

If you're staying in Russia for a week or more, it's definitely worth it to buy a local SIM card, but be aware, that a passport is needed for that. The easiest way to refill a local mobile account is to use an ATM. Most ATMs have bilingual interfaces, allowing numerous kinds of payments, including those for mobile services by local operators. You can also do it through terminals spread all over the city - like Qiwi or mobile shops.

Post [ edit ]

The General post office at 28 Muravyov-Amurskiy St. If you plan on calling anyone, Khabarovsk is UTC +10 (or 7 hours ahead of Moscow).

The post-office at the railway station is located on 13 Leningradsky per. about 200 m from the station building.

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Khabarovsk, Russia

You are here, about khabarovsk.

Khabarovsk is one of the most significant and beautiful cities of Russia's Far East. It stands on the right bank of the Amur River along the scenic Trans-Siberian railway and almost touches the Chinese border.

The city of Khabarovsk played a crucial role in East - Russian history and is famous for its historic sights, monuments of architecture of different eras, religious buildings, lovely parks, gardens, and artificial lakes which surprise its visitors with impressive fountain shows.

Khabarovsk History

Founded in 1858, the city is now loved by Chinese travelers and those who are going on iconic train journeys along the world's longest railway from Siberia. After days of relentless taiga, people reach this vibrant city with multiple attractions, plenty of historical sights from the tsarist-era, and a number of places to try traditional Russian cuisine. Khabarovsk is indeed a charming city that deserved to be on your travel itinerary. Especially, if you are the legendary Trans-Siberian is on your travel radar.

We suggest beginning your Khabarovsk tour from the famous monument erected in honor of Nikolay Muravyov - Amursky, one of the best-known explorer of East Siberia, a general, and the founder of the city.

Continue your Khabarovsk trip with a riverside walk along the picturesque Nevelsky Embankment and pass through the third tallest church (35 feet) in all Russia - Spaso-Transfiguration Cathedral standing on top of a hill. Take in the spectacular location and view of this Cathedral and its classic golden domes, dominating the city skyline and being visible from a large distance.

Your Trans-Siberian itinerary would become even better if you include a visit to the famous Khabarovsk Bridge as well. The railway bridge goes over the Amur River and is considered to be the longest bridge on the Trans-Siberian route.

Best Things to Do in Khabarovsk

• Stop by the Nikolay Muravyov - Amursky monument
• Visit the gorgeous Spaso-Transfiguration Cathedral
• Take a picture by the renown Khabarovsk Bridge over the Amur River

Top Attractions in Khabarovsk

The Kamchatka peninsula is perhaps one of the most beautiful locations in the world. With about 300 volcanoes, 29 of which are still active, the mountains dazzle visitors.

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Khabarovsk: Keystone of the Russian Far East

Photographs by William Brumfield

By rail, the city of Khabarovsk in the Russian Far East is a six-day, 5,300 mile journey from Moscow. Given the distance, it’s unsurprising that most visitors prefer to make the trip by air. The nine-hour flight has the added advantage of giving travelers a dramatic overview of the Amur River on the approach.  

Indeed, Khabarovsk is a city of two great strategic rivers: the Amur, which flows eastward along the border with China; and the Ussuri, which flows northward some 560 miles from its origins in the southern Sikhote-Alin Mountains, not far from the Sea of Japan. The confluence of these two rivers near Khabarovsk, and the state boundaries they define have created one of the most important geopolitical zones in northern Asia.   

Russian explorers attempted to gain control of the north bank of the Amur as early as the 1640s, but Russia was compelled to abandon the area by the Treaty of Nerchinsk, signed in 1689.  Russian troops did not return to the region in substantial numbers until the mid-19 th century, under the leadership of Governor-General Nikolai Muravyov.

He was later given the title “Amursky” for his role in acquiring the territory for the Russian empire. In the Treaty of Aigun (1858), negotiated with the Qing Dynasty, China ceded to Russia territory north of the Amur and east of the Ussuri.

Khabarovsk arose as a consequence of the Treaty of Aigun. The first Russian settlement was established in May 1858 by a detachment of Siberian troops under the command of Captain Yakov Dyachenko. The post was initially named Khabarovka in homage to the renowned 17th-century Cossack leader Yerofei Khabarov, who explored the area.

The settlement rapidly expanded, and by 1864 it already had a formal plan for development on hilly terrain along the left bank of the Amur. A telegraph line to Vladivostok began operating in 1868, and a proper river port was completed in 1874. By the end of 1880, Khabarovsk had gained over 4,000 inhabitants and an official status as a town.  

How to get there

To get to Khabarovsk from Moscow of St. Petersburg take a regular flight. The trip takes approximately 7,5 hours.

Entrepreneurs looking to capitalize on the development of river trading routes were quick to settle in the young town, which offered considerable potential for commerce with China. Progress in transportation also led to increased government authority. In 1884, Khabarovsk became the administrative center of a vast area stretching from the Amur River to the Pacific.  

The town’s status was further enhanced in late May 1891 when the heir to the throne, Tsarevich Nicholas Alexandrovich (subsequently Nicholas II) included Khabarovka on the itinerary of his nine-month-long world tour.

At the time of his visit, the town unveiled a heroic monument to Muravyov-Amursky by the noted sculptor Alexander Opekushin. Dismantled during the Soviet period, the monument has since been restored to a prominent position overlooking the river. In 1893, the town’s name was changed from Khabarovka to the more formal Khabarovsk.

Perhaps the greatest catalyst for the town’s early growth was the completion of a rail line from Vladivostok in 1897. Khabarovsk now had a direct link to a growing international port, even as it controlled interior river traffic over the extensive territory of the Amur River basin.  

The town’s strategic location was not lost on military planners, who developed local machine factories to equip the armed forces of the Far East. At the same time, Khabarovsk, like the rest of Russia, experienced severe labor and military unrest in 1905-06 following the country’s defeat in the Russo-Japanese War.

With the return to stability under Prime Minister Pyotr Stolypin (1862-1911), Khabarovsk continued its rapid growth. During the three decades from 1884 to the beginning of World War I, the population increased more than 10-fold. And in 1908, Khabarovsk became the headquarters of the Amur River Flotilla, with responsibility for patrolling the long frontier with Manchuria.  

In 1914, connections were improved with the Trans-Siberian Railway, which gave Khabarovsk access to distant Moscow and St. Petersburg. At that time, however, the rail route to the Russian Far East still went through Manchuria along the Chinese Eastern Railway.

The town was linked directly to eastern Siberia only in 1916, with the completion of a bridge across the Amur just to the northwest of Khabarovsk. Built in difficult conditions within three years, the bridge was one of the major achievements of Russian engineering.  

To this day the attractive, often imposing architecture of central Khabarovsk reflects the prosperity of the town at the turn of the 20 th century. Using an eclectic mixture of neoclassicism and medieval Russian elements, architects designed enduring, well-built structures for housing, commerce and administration. A peculiar local feature was the use of high quality, unstuccoed red brick for the structure, with gray brick for decorative trim.  

The most visible indicator of prosperity and rising consumer demand was the large department store. Firms such as Kunst and Albers, which had stores in several towns, and the Pyankov Brothers used architecture to create an impressive display for retail trade. The large Plyusnin building, subsequently converted to the Regional Library, contained one of the town’s many banks. The best of these buildings are on the main street, which is named after Muravyov-Amursky.  

Other historic buildings display the style moderne that was fashionable at the beginning of the 20 th century, with traces of traditional Russian decoration. The best example is the former building of the city council, now carefully restored.  

The Shrines of Kargopol: Preserving the art of the Russian North

The devastation of World War I occurred far from Khabarovsk, and the city actually grew with expanding military production. But the civil war following the Bolshevik Revolution caused major damage and disruption.

The last major battles of the Civil War occurred near Khabarovsk. Red partisan forces recaptured the town in early 1920, but they were suddenly attacked by the Japanese in April. Fierce fighting led to significant destruction in the central district. Instability continued until December 1921, when the city was retaken by a White army led by Viktorin Molchanov.

At the battle of Volochaevka in February 1922, Molchanov’s defenses were breached and Khabarovsk was retaken by Red forces, but not without further damage to the area, including partial demolition of the magnificent Amur River Bridge. Authority was vested in the Far Eastern Republic, a Communist ally that formally merged with the new Soviet state in November 1922.  

During the Soviet period, the expansion of Khabarovsk accelerated thanks to its strategic military, industrial and administrative position. The pace of growth is reflected in modernist buildings designed by prominent Constructivist architects such as Ilya Golosov, who built the large complex for the House of Soviets in 1929-30.

In the 1930s the Gulag concentration camp empire expanded and prison labor was used in construction. A number of building projects in Khabarovsk were undertaken by the NKVD, which preferred a pompous neoclassical style. Relics of that time include the GlavDalStroi Building and the Commune House, all on Muravyov-Amursky Street.

World War II, like the first, occurred far from Khabarovsk, but the city played a major role in defending the Far East from a Japanese attack. And it served as headquarters during the brief Soviet-Japanese War in August 1945

Liavlia and Zaostrovye: Enduring traditions in the Arkhangelsk Region

Greatly expanded after the war, Khabarovsk maintained its momentum into the post-Soviet period. The city’s vitality is reflected in the improved appearance of Muravyov-Amursky Street, from a renovated Lenin Square to Cathedral Square, with its new Dormition Cathedral visible from the Amur. In 2004 the Transfiguration Cathedral was consecrated on Glory Square near the river.

With a population of just over 600,000, Khabarovsk has witnessed a building spree of contemporary apartment houses in colorful post-modernist forms. And the city’s good management was acknowledged in 2000 when it was chosen as the headquarters of the Far Eastern Federal District.

In the late summer of 2013 the Khabarovsk area experienced a record-setting flood of the Amur, but the main part of the city — on high ground — avoided the worst of the destruction. Among the city's promising economic developments is its pivotal role in the massive "Strength of Siberia" gas pipeline project, which will link the gas fields of Yakutia to the rapidly expanding Chinese market. With its well-maintained central district, Khabarovsk preserves its heritage as it looks to the future.

All rights reserved by Rossiyskaya Gazeta.

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