maharashtra tourism data

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Directorate of Tourism

Directorate of Tourism, the flagship body of Maharashtra Tourism, looks after implementing and introducing various tourism schemes, promotions and publicity to boost tourism in the State. Since the inception of the Directorate of Tourism, Government of Maharashtra, the State has attained several milestones and bagged numerous accomplishments with the help of various initiatives.

Mentioned below are some of the key highlights/achievements of the past one year

1. introduction of single window clearance for licensing to promote ease of doing business for hospitality sector.

As an effort to step up and revive tourism in the state, Maharashtra has introduced a single-window clearance for licensing in order to promote ease of doing business for hospitality sector. Leading the way to boost the tourism sector, in Maharashtra only 10 not 70, licences will be needed for hospitality business. Also, the decision of merging the application form with self-declaration eliminated the requirement of a permission letter. This means reduction in paper work.

2. First state in the country to give industry status to hospitality sector

A ground-breaking moment for the hotel industry, Maharashtra awards ‘industry status’ to hospitality sector after reduction of pre-establishment licenses from 70 to 10, that will undoubtedly give much needed support to hotels. Hotels can apply to get the Industry status. Application process is open on the official website of Maharashtra Tourism encouraging them to fill a form for getting Industrial status for their properties. This status entitles them to a host of benefits and privileges from the state – tariffs and duties on electricity, water as well as property, development and non-agricultural taxes at industrial rates. In the first phase, the ‘industry status’ can be availed by the hotels classified under the Ministry of Tourism, after which all the other hotels can avail the benefit.

3. First state to implement agri-tourism policy

Being the first state in India to implement agro-tourism policy, Maharashtra is servicing as an enabler for those looking to travel and enjoy rustic outdoors. The agro-tourism policy will invigorate the rural sector and agricultural practitioners empowering people with a steady source of an alternative employment and income through tourism. The projects of up to 8 rooms plus kitchen within five acres of land will not require a non-agricultural certificate.

4. Maharashtra being the only state to execute its beach shack policy, after Goa

In a bid to boost beach and coastal tourism, the state has recently approved ‘Beach shack’ policy that will allow setting up to 10 beach shacks and beach facility centres along the Konkan coast. ‘Beach Shack Policy’ will encourage locals living on the coastline of Maharashtra to open beach shacks, serving as local hangouts/eateries for tourist. As a pilot project, 8 beaches of the Konkan coastline have been selected for setting up beach shacks- namely Varsoli and Diveagar beaches in Raigad, Guhagar and Aare Ware beaches in Ratnagiri, Kunkeshwar and Tarkarli beaches in Sindhudurg and, Kelwa and Bordi in Palghar. The shacks will remain open from 7 AM to 7 PM and CCTV for each one will be mandatory.

5. With an independent office, Directorate of Tourism commences its responsibilities in full swing

To further enhance the humongous tourism potential of the State, Maharashtra Govt. recently set up an independent office of Directorate of Tourism (DoT), the flagship body of Maharashtra Tourism to implement and introduce various tourism schemes, promotions and publicity to boost tourism in the state.

6. Investment MoUs of Rs. 3000 crores to generate over 6000 employment opportunities

Furthermore, to help the industry and business to find its feet again due to the setback caused by the pandemic, The Department of Tourism had announced an investment of Rs. 3000 crores to generate over 6,000 employment opportunities through various mutual tie-ups and Memorandum of understanding (MoUs) in the tourism sector in Maharashtra. In the wake of people’s life slowly returning to normalcy and easing of lockdown in the State, The Department of Tourism had also announced the new digital festival in Mumbai in partnership with Young Entrepreneurs with the signing of MoUs, announcement of the ‘Videography Contest’ & ‘The Mumbai Festival’ in January 2021.

7. India Today magazine rated Maharashtra as number 1 round the year destination in the ‘Major State category’

Adding another feather to its cap, the state of Maharashtra was rated as the no. 1 round the year travel destination in Major State category by India Today, one of the leading magazines for Tourism in India.

8. Successfully implemented ‘Discover Maharashtra’ digital campaign to promote offbeat places in Maharashtra

In an effort to promote offbeat places, locations in Maharashtra, DoT successfully conducted #DiscoverMaharashtra- a robust digital campaign featuring a plethora of topics such as Medical Tourism, Eco-Tourism, Wellness Tourism, Safe And Responsible Tourism, Experiential Tourism, Heritage Toursim, MICE- to name a few.

9. Execution of the caravan policy as a new vertical of experiential tourism

To boost tourism in the State, the Maharashtra government gave a green signal to the Caravan Tourism policy, which will allow private players to get vehicles for tourism and setting up of caravan parks in public and private places. The policy has been adopted in a bid to develop tourism at offbeat destinations and to facilitate, promote and publicize the tourism directorate. It is aimed at providing safe travel, incentive to tour operators and boost employment opportunities for the travel sector. An application form has been created for them to register & benefit from all the incentives under this policy.

10. New policy for Maharashtra Tourism properties to bring in more investment thereby creating accommodation for luxury segment

Adding another facet to tourism and tourism related activities, Maharashtra Tourism signed a memorandum of understanding (MoU) with the Indian Hotels Company Ltd (Taj Group) to transfer 54.40 hectare of land for setting up a five-star tourism centre on the 90-year lease at Mauje Shiroda Velagar, Taluka Vengurla, in Sindhudurg district. An investment of Rs 100 Crore will be made in the first phase of this project.

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• Maharashtra Tourism to start annual tourism survey starting August

As per the DoT Maharashtra, the survey will be carried out for 13 months during which surveyors will be stationed at each major tourist attraction, accommodation unit, exit point of all the districts to get an estimate of the number of tourists coming into each of the tourist locations. The survey, the Department claims, will help the tourism department understand the travel behaviour, the triggers and barriers when it comes to visiting Maharashtra, etc.

• ETTravelWorld
• Updated On Jul 30, 2022 at 09:33 AM IST

Maharashtra Tourism tops MoT’s Utsav portal state rankings

The state ranking list was revealed by Ministry of Tourism (MoT) on July 5, 2022, which declared Maharashtra as number 1 on the portal with 10 published live darshan listings and, among the top 10 states with 8 published events and festivals listings. Having innumerable religious places/ temples/pilgrimages, Maharashtra is also known for its religious circuit.

• Published On Jul 30, 2022 at 09:33 AM IST

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An assistant editor (infrastructure) at The Times of India, Mumbai, Chittaranjan been covering institutions involved in providing urban infrastructure, power and telecom services for seven years. Read More

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The way forward for maharashtra tourism post-pandemic.

Due to the pandemic and its subsequent lockdowns, the travel and tourism industry has faced heavy losses. Maharashtra is one of the few states in the country that has been hit the worst due to COVID-19. Even the recovery has been indefinitely delayed. This is due to the state having the highest COVID-19 cases in the country making it difficult to reopen the tourism industry completely.

Hence, the state has imposed a 67 percent cut in development (scheme) spend for 2020-21. An official said, “Since the state was formed in 1960, this is the deepest ever cut in expenditure.”

In the start of 2020, the Shiv Sena-NCP-Congress government had presented an INR 4.34 lakh crore budget for 2020-21. This was an increase of 4.1 percent from the revised estimate for 2019-20. The capital outlay (spending which leads to asset creation) was estimated at INR 45,124 crore for this year. 

As India entered its third phase of the nationwide lockdown, Maharasthra’s Finance Department estimated its own loss in tax revenues of about INR 50,000 crore. For the current financial year, the state’s tax revenues were budgeted at INR 2,25,071 crore. Senior officials have reported that the losses are only likely to increase further. Only five departments have been granted permission to commit to new spending. These departments are public health, medical education, food and drug administration, food and civil supplies, and relief and rehabilitation.

During this difficult time, the Maharashtra Tourism Department under the guidance of Tourism Minister Aaditya Thackeray have been planning several strategies to revive the tourism industry in the state. 

Since the beginning of 2020, the tourism department has sent at least five major policy decisions to the state cabinet, and all of them have been approved. 

Agro-Tourism Policy

To kickstart the tourism sector and provide relief to the rural economy, the Maharashtra Cabinet has approved an agro-tourism policy. The government said this would be an added income to farmers as well as a memorable experience for tourists.

Aaditya said, “The Cabinet has passed the agro-tourism policy of Maharashtra. This will invigorate the rural sector and agricultural practitioners with a steady source of an alternative income and an alternative employment through tourism like farm stays. Visitors can also enjoy the local cuisine and other cultural aspects.”

“This policy will be an enabler for those looking to travel, enjoy the rustic outdoors, spend time on farms, and indulge in eco-friendly tourism, organic local flavours, and seasonal fruit picking,” he added.

Following are the objectives of this policy –

• Rural development 
• Market to agricultural produce
• Encourage agriculture-related businesses 
• Employment to young women from rural areas
• Organise exhibitions of folk art and traditions 
• Preserve the environment

Individual farmers, agriculture cooperative societies, agriculture universities, or farmer companies can all set up agro-tourism centres. The Tourism Department will first certify these centres. Once that is done, these centres will be eligible for loans and other tax benefits.

Some of the requirements to register under the policy include owning an area of two to five acres. Apart from this, residential arrangements and facilities for meal supply should be available. The initial cost of registration for an agro-tourism centre is INR 2,500. This can then be renewed for INR 1000 every five years. Furthermore, a Maharashtra agro-tourism and rural tourism development committee will be formed to boost agro-tourism in the state.

Medical Wellness Tourism

Maharashtra Tourism Development Corporation (MTDC) has decided to start medical wellness tourism across 30 resorts in the state. The focus will be on naturopathy and therapeutic treatments that focus on mental health and the physical body.

Deepak Harane, Regional Manager, MTDC said, “There has been a discussion to offer excellent services to the tourists who visit our resorts post lockdown. Ayurvedic treatments and local organic food will now be the highlight of the same. Hopefully, this will attract tourists who want to indulge in treatments for mental and physical care.”

Social distancing norms will be followed and the accommodations will be regularly cleaned and sprayed with disinfectants. 

Suhas Parkhi, Manager, MTDC Mahableshwar, said, “The businesses have been badly hit and there have been absolutely no tourists coming here. But with the start of newer experiences and therapeutic treatments, we are hopeful that tourists will return.”

Panchakarma, ayurvedic treatments, and yoga will also be given impetus under the medical wellness tourism banner. 

Projects To Revive Tourism In The State

Uddhav Thackeray, Chief Minister of Maharashtra and Aaditya Thackeray had recently launched several projects to kickstart the tourism industry in the state. 

On the occasion of World Tourism Day, the CM inaugurated two MTDC hotels. One is in Kharghar and the other is in Nasik.

The Grape Park Resort in Nashik is 35 km from Nashik Airport. The re s ort has around 40 rooms that can accommodate around 144 guests at a time. The menu here will include local delicacies to preserve and promote the culture of the local communities. Apart from this, the resort is open to hosting corporate events too. The resort also has a boat club. It will even have a lawn to accommodate a large number of guests for parties, a gazebo, jogging track, cycling track, and extensive plantations. For the younger population, the resort will have an adventure park.

The hotel in Kharghar, Navi Mumbai will also be open to hosting MICE events. This will have a seminar hall, business centre, 27 suites, and a fitness centre. The launch of these two hotels will extensively boost Maharashtra’s MICE and leisure tourism segment.

Along with this, Thackeray has sworn to protect the environment and not damage it at the cost of developing tourism. “Many times, it happens that for development we destroy the nature and environment that we have. We want development. Definitely, we want it, but not by destroying what we have. We have shown that development can happen while conserving what we have,” the CM said.

Aaditya said that the department was taking steps to make travellers stay for longer in Mumbai and Maharashtra. “Mumbai gets two types of tourists – financial or business tourists who stay for 36 hours and tourists who come for 20-25 days. Of the 25 days, they stay in Maharashtra for three or four days and leave for Goa, Jaipur, etc. Our effort is to make the tourists who come for 36 hours at least stay for two-three days, and those who come for three days, stay for a week,” he said.

The department has also planned to introduce more tourist spots in Mumbai. This includes developing the Gateway of India precinct and launching tours at BMC headquarters. Along with this, plans are underway to develop Alibag, Manori and Erangal. To attract international tourists, Matheran and Mahabaleshwar will also be developed. 

Thackeray also unveiled a data bank titled ‘Maharashtra Tourism – Something for Everyone’. This data bank will have all the essential information about agriculture tourism, tourism sites, pilgrim centres, UNESCO world heritage sites, hotels, restaurants, airports, resorts, etc. in the state.

Upcoming tourism centres

Balasaheb Thorat, State Revenue Minister, mentioned that eight crore people visited the country every year. Hence, Maharashtra has the potential to present agritourism, Konkan coast, and jungles of Vidarbha. To support this endeavour, Aaditya mentioned that the Taj group of hotels was constructing a tourism centre in Konkan.

In tandem with this, the MTDC and the Taj group had recently signed an MoU to setup up a five-star tourism centre in Sindhudurg district. For this purpose, Taj will invest INR 100 crore in the first phase of the project. The Taj Group has taken 54.40 hectares of government land in Shiroda Velgarunder Vengurla taluka on a 90-year lease. Also, for tourists to easily access the district, Chipi airport in Sindhudurg is also being developed.

This project will attract domestic and international tourists to the Sindhudurg district. It will also generate large scale employment opportunities.

Apart from this, the state tourism department and Thriving Hotels Pvt Ltd. also signed an MoU. This MoU seeks to boost tourism in the Tadoba region in Chandrapur district. This endeavour will preserve the tiger reserve here.

“We are also working on caravan tourism, adventure tourism, and beach shack policy. Efforts are on to tie up with forest and water resource departments for eco-tourism, bird observation, trekking, cycling initiatives etc,” added Aaditya.

With respect to caravan tourism, the department has realised the immense potential of this sector in the post COVID era. Hence, MTDC has partnered with Motohom (Moving hotels on Wheels) to launch caravan services in the state.

Motohom presently has two types of caravans or camper-vans. It also has a minivan and a traditional motorhome ideal for small families. The minivan, a Toyota Innova redesigned, contains a repurposed trunk. It also has a rear passenger seat area that converts into a flatbed when required. One can cook meals while aboard this van and there is also a detachable sleeping space that can be fitted on the roof for more room. The large-sized camper-van contains all the amenities of a regular house including a terrace area on the roof. Both vehicles have GPS tracking, a waste disposal system, and circuit cameras for security.

To further boost tourism, the state has collaborated with the Mumbai Cricket Association (MCA) to give cricket fans a guided tour experience at the Wankhede Stadium.

Aaditya said, “We at the tourism department had requested MCA to work with us on opening up of Wankhede Stadium for a stadium experience tour to fans and tourists from around the world. They have agreed in principle to work together on the same.” 

Along with the tour, Aaditya further reveals plans to open a museum of ‘Indian Cricket’. He said, “The MCA has agreed for this as well, to be either in Wankhede or any suitable place. For most of us, cricket is a religion. Wankhede is where India won the World Cup. This truly shall be a place for not just tourists, but for devotees of cricket and their favourite players,” he added.

Safe reopening of destinations and hotels 

In view of the current pandemic, the Tourism Directorate of Maharashtra Government has issued a Standard Operating Procedure (SOP). This will ensure the smooth functioning of hotels, resorts, home-stay, B&B (bed and breakfast), and farm stay facilities. The SOP will be applicable in all areas of the state except containment zones.

According to the Mission Begin Again plan, the state government wants to resume the hospitality business in a safe manner. Hence, the SOP would be the guiding principle for the safe operations of tourism facilities. This will help curb the spread of the virus.

Valsa Nair Singh, Secretary (Tourism) of the State Government has informed the major hotel associations in the state about the SOP. Furthermore, the Directorate of Tourism through its regional offices will organise webinars with various representatives from the hospitality industry. These webinars will provide essential information on the implementation and execution of the SOP.

The SOP states the following – 

• Hotels and resort staff should check the body temperature of the tourists with thermal scanners
• Only those with no symptoms should be admitted inside the premises
• At all times, social distancing should be observed
• For contact tracing, tourist consent is essential

Paving the road ahead

To market its new initiatives, the tourism department is continuously looking at smart social media hacks . For eg., last month, the department held a contest on Facebook. The contest requested people to submit a tagline for Maharashtra tourism. It also conducted a photography and videography contest focused on showing the destinations in the state. 

Due to the pandemic, the tourism department had to cap administrative expenses at 75 percent of the budgeted amount. However, this hasn’t stopped Maharashtra tourism from identifying and recognising untapped opportunities for the post COVID era.

Maharashtra has an agro-tourism policy in place and several partnerships to boost tourism. Once travel resumes, the state will address the pent up demand effectively and swiftly. Formulations of new policies, and implementation of large-scale projects will hopefully if not cover the losses incurred, but at least halt the collapse of the tourism sector and in turn provide some relief to small businesses and tour operators. 

Also Read: Post-COVID Travel: Adventure Tourism To Make A Speedy Recovery

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Maharashtra - statistics & facts

Located in the central west part of India, Maharashtra is the second most populated state in the country , contributing the largest share to the country’s GDP. Maharashtrians speak Marathi, a language developed from the Maharashtri Prakrit. Marathi is one of the most spoken languages in the country, after Hindi, Bengali and Telugu. Although the etymology is uncertain, there is a consensus that Maharashtra comes from two words – Maha meaning great and Rathi meaning Rashtrika after the tribes that ruled the Deccan region. This peninsular state, with a 720-kilometer-long coast is lined by the Western Ghats and receives a considerable amount of rainfall through the year , the strongest during the monsoon months. About 82 percent of the state is literate according to the 2011 census, higher than the national average of 72 percent. The gross enrollment rate was 98 percent in 2016, a positive indicator of education in the state. Maharashtra also houses an Indian Institute of Technology in its capital city which is one of the highest-ranking educational institutions across the country. As the highest contributor to the country’s economy, Maharashtra’s agriculture sector contributes over 1.4 trillion Indian rupees to the gross domestic product. Sugarcane accounts for a significantly large area in the state, yielding more than 74 thousand kilograms per hectare in fiscal year 2016. On the other hand, the country’s most important financial institutions including the Reserve Bank of India, the Bombay Stock Exchange and National Stock Exchange along with the headquarters of well-known corporates can be found in Mumbai, the coastal capital of the state. The country’s foremost scientific and nuclear institutes are also housed here. Mumbai (formerly Bombay), the capital city of Maharashtra, is the most populated. It is the financial, commercial and entertainment capital in India. As the country’s wealthiest city, it has the highest number of millionaires and billionaires. Mumbai’s higher standard of living , its promise of opportunities, along with the homes of famous actors like Shah Rukh Khan and Amitabh Bachchan attract migrants from other parts of the country into Mumbai, making it a melting pot of cultures, much like what New York City is to the United States. With three UNESCO World Heritage Sites along with the Gateway of India, the Taj Mahal hotel, and the Queen’s necklace to mention a few, Mumbai brings in an almost daily dose of tourists. The state itself receives more foreign tourists than domestic ones. Maharashtra’s richness comes not only from its economy but also from its culture. Ranging from its unique celebration of Lord Ganesha’s (the Hindu god with an elephant head) birthday to the historical structures that flip through the pages of India’s history, and the billion-dollar Bollywood industry, Maharashtra has innumerable cultural pillars to offer, making it a fusion of 2,000-year-old traditions intertwined with modernity. This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text. Show more Published by Statista Research Department , Jan 10, 2024

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Maharashtra: EC successfully conducts voting at highest polling booth in Baramati's Raireshwar

P une ( Maharashtra ) [India], May 8 (ANI): The Election Commission successfully conducted a logistical feat to ensure smooth proceedings for 160 voters at the picturesque Raireshwar Fort, nestled at a staggering altitude of 4,491 feet, the highest polling booth in the Baramati constituency during the third phase of Lok Sabha polls on May 7.

Situated 30 kilometres from Bhor taluka in Pune rural, the polling party drove to the foothills of Raireshwar to reach the polling station. From there, a further 18 km journey via Rairi leads to the base of Raireshwar , where polling teams trek for an hour with the aid of an iron ladder to reach the polling station.

Election staff and officers were mobilised to trek to the fort, equipped with essential voting machinery including Electronic Voting Machines (EVMs), control units and Voter Verifiable Paper Audit Trail (VVPAT) devices.

Despite the difficult terrain, polling staff successfully transported all necessary materials to the polling station to ensure that every eligible voter could participate in the democratic process.

Poll workers in the district, as well as throughout the state, are facing various challenges in encouraging citizens to take part in this fundamental aspect of democracy for the success of Lok Sabha elections .

Negotiating the rugged path to Raireshwar , the team traversed using an iron ladder, exemplifying their commitment to upholding the democratic process even in the most challenging environments.

According to Maharashtra Tourism, Raireshwar is a hill fort of historical importance which is at a height of 4,505 feet above sea level.

The Raireshwar polling booth is located in the Baramati constituency and comprises six assembly seats (Indapur, Baramati, Purandar, Bhor, Khadakwasla and Daund).

Notably, the country on May 7 witnessed the third phase of polling and the voter turnout was recorded at approximately 60.97 per cent across the 11 States/Union Territories, according to the data issued by the Election Commission of India (ECI).

Assam recorded the highest voter turnout of 75.01 per cent and the lowest was recorded in Maharashtra , where it was 53.95 per cent.

Maharashtra , with its 48 Lok Sabha seats, is the second-largest contributor to the lower house of Parliament.

The states and union territories where the elections were held in the third phase included Maharashtra (11), Assam (4), Bihar (5), Chhattisgarh (7), Dadra and Nagar Haveli and Daman and Diu (2), Goa (2), Gujarat (25), Karnataka (14), Madhya Pradesh (8), Uttar Pradesh (10) and West Bengal (4). The BJP has bagged the Surat seat unopposed. (ANI)