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The 4 Elements of a Compelling Travel Brochure

Last updated on March 13th, 2023 at 04:05 pm

We all know that feeling of seeing a travel brochure — covered with photos of fantastic places and new experiences — and suddenly being struck with wanderlust. Nothing is more compelling or inspiring than a well-designed travel brochure, full of captivating photos and promises of adventure. And with the right marketing tactics and design, that wanderlust can be consuming enough to spur action. 

If you’re in the travel industry or located in a tourist hot spot, a travel brochure is an effective and affordable way of promoting your business. Available in all sizes and shapes, these marketing tools can be used in your local area, as well as farther from home. If a tourist is visiting your area, they’re looking for things to do. If you’re hoping to bring visitors from afar, you can partner with businesses in nearby regions to showcase your brochure — enticing travelers to come to you. 

Promotional materials that can be promoted all over? Doesn’t get better than that! However, there are best practices to follow in order for your marketing efforts (and dollars) to be worthwhile. Let’s discuss how to make a travel brochure that’s both eye-catching and inspiring!

What is a Travel Brochure? 

A travel brochure is a marketing tool designed to get people to visit a specific destination, attraction, or activity. It’s a simple and easy way to promote your business while informing travelers and drawing their attention to your services. These brochures can be used by any business in any industry, from five-star resorts to mom-and-pop shops to ziplining adventures. You can also promote special offers, such as discounts for travelers or hotel packages. These brochures can be placed in hotel lobbies, airports, storefronts, restaurants — you name it! The versatility of travel brochures is what makes them such an effective marketing tool. 

How to Design a Travel Brochure: Template & Layout

When it comes to the layout, you can either choose to follow a layout template or create your own. While the layout and design of your travel pamphlet is up to you, most follow the same informational template. If you look at travel brochure examples, you’ll notice that they tend to have the same general information listed. The last thing you want is for potential customers to give up on your business because they can’t find the information they need. 

To ensure you cover all your bases, make sure you include the following travel flier features:

• Company Name and Logo

Your company’s name and logo should serve as the foundation for your brochure’s design. Remember, you’re trying to catch the attention of people just passing by or waiting for their flight to board. Therefore, you need your design to be distinctive, eye-catching, and recognizable. Prominently place your company name at the top of the front page (remember that brochures are often in display cases, so you don’t want to put it in the middle or bottom) and place your logo where it can be easily seen. 

• Cover Image

It could be argued that the cover image of your travel brochure is even more important than your company name and logo. This image is going to set the tone for the entire brochure, and it should be a reflection of what you’re offering. You want potential customers not only to grab your brochure first, but you want them to envision themselves in that image. For example, if you’re a snorkeling company in a tropical location, don’t tell people that — show them. The cover image should compel people simply by looking at the picture. 

• Inside Pages

The more detailed information about your product or service can be found in the middle pages of the brochure. Inside the traveler catalog, include a list of products or services along with their price points. This is also a great place to include customer testimonials and ratings. The written content inside these pages should be descriptive, engaging, and action-oriented. Additionally, you can offer discount codes and promotions exclusive to readers who find you in brochures. The design inside these pages should be easy to read, flow logically, and be pleasing to the eye (more on this later). 

• Contact Details

Last (page) but not least. While contact information can be listed anywhere on the brochure, generally it’s recommended that it be placed on the last page. You want people to read the entire brochure and get more excited as they progress. The idea is that by the time they get to the contact information, they’ll be itching to make a reservation or place an order. Make sure to include your location, phone number, email, website, social media, and any other relevant contact details. Some brochures also include driving directions to their locations from common places, like airports or popular hotels in the area. 

How to Make a Travel Brochure Stand Out 

When it comes to making a brochure that stands out from the crowd of tour booklets, visuals are key. You can use bold color schemes, attractive fonts, and striking images to catch the eye. The most important thing to remember when designing your brochure is to keep it simple. Avoid using too many elements that will make the page feel crowded and as a result, difficult to read. When a brochure is well-designed, it encourages readers to take action. 

To ensure that your travel brochure stands out, keep these three tips in mind:

• Avoid Big Blocks of Text

People don’t want to read an essay on your business, they want the highlights. People should be able to quickly and easily scan your brochure and understand instantly what your business offers. Fonts should be an easy-to-read size, and paragraphs should be kept to no more than 2-3 sentences. Use white space, graphics, and headings to break up large blocks of text that might be overwhelming to readers. Finally, be sure to include a lot of subheadings, bullet points, and other design features so that readers can easily skim the brochure to find what they’re looking for.

• Highlight Your Advantages

With a vacation brochure, you’re contending with an ocean of competitors for the reader’s attention. For instance, if you run a mom-and-pop seafood restaurant in a coastal destination, you’ll need to find ways to beat out the other seafood restaurants nearby. The best way to do this is clearly list the things you offer that your competition doesn’t. This can include reduced rates, first-rate accommodations, live music and entertainment, longer happy hours, and much more. It’s up to you to do your research, determine what’s not being offered in your area, and then be the first to offer it.  

• Have a Clear Call to Action

Everything you’ve done with your brochure was designed to get more customers, so the cherry on top should be a clear call to action (CTA). The key here is finding the balance between presenting your CTA naturally without it feeling forced or “salesy.” There are various ways you can do this, whether it be using simple language (“Come see us today!”) or a slightly more aggressive approach (“Limited Time Only”). No matter what direction you go in, the call to action is a crucial part of your brochure design.  

Inspire Wanderlust with Printivity

No matter where you are or what your travel brochure is advertising, you need to partner with a printer you can trust. Printivity goes the extra mile, offering a team of experienced graphic designers who will review your order to make sure your designs come out flawless. 

All you have to do is upload your design to our easy-to-use platform, and we make your designs a reality. Contact us to learn more about brochure printing and start promoting your brand with Printivity today! 

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How to make a stunning travel brochure – Templates included

Travelling is one of life’s greatest pleasures. A journey to discover new places, cultures, and traditions and a reflective self-discovery trip we get to embark on every time we go somewhere else. Sometimes, stunning travel brochures are the only tools you have to inspire travelers to visit new destinations worth exploring.

During the height of the pandemic, traveling of any kind was halted or severely restricted. That resulted in an interest spike as soon as the borders opened. No surprise there. There’s a hunger for it that the industry strives to satisfy.

But how do you grab the attention of all potential wanderers in the post-pandemic era? Do you follow the same pattern as before, or use optimized tools for your benefit?

Whether you’re running an online travel agency , an independent travel agent, or just promoting your tourist attraction, travel brochures are a great promotional tool. Still, traditional marketing tools made their way into the digital world, and with the right online marketing tool , you can make any type of brochure digital in no time.

We’ll get into the details of how to make a travel brochure and more in a minute. Let’s just make sure we cover our bases first.

A travel brochure is the most commonly used promotional tool for the tourism industry’s marketing strategy. Its role is to promote a destination, service, or product to potential customers in an informative and commercial manner.

If you know how to make a travel brochure, you’ll inspire tourists to pack their bags and book their flight, hotel room, and adventure in no time. Due to that, the information travel brochures provide needs to answer fundamental questions about a destination. How’s the weather? What can you do once you get there? Which are the transit options? What are the prices? Coupled with appealing visuals that give tourists a taste of what the destination promises, the written content provides the educational part of the material. 

Knowing how to make a travel brochure can be the difference between a successful brochure marketing strategy and losses in revenue. Promote your services with a travel brochure, but understand exactly what is a travel brochure and what it isn’t, as there is much confusion among marketing materials. We’ll go over the main ones to make it easier to differentiate between them. To exemplify what a great travel brochure might look like, I’m going to mention the brochures from Bookatrekking.com , a hiking company that meets the needs of people interested in visiting famous mountains around the world. It comes as a branded travel brochure with travel destination services.

Brochure vs. other marketing materials

Travel brochures are probably the most diverse marketing material as you can fold them in different ways and bind them, and they are not limited in sizes like leaflets , pamphlets , or flyers . You can choose the one that fits your needs best based on factors such as budget, target audience, style, and overall marketing strategy.

Despite being the most popular choice for tourism service providers, even those who know how to make a travel brochure template often confuse it with other promotional materials. To clarify, we’ll go over the main differences in a few bullet points:

• Travel brochures have a minimum of two pages containing images and written content. They are primarily used for selling and marketing services, containing details about them and activities available in an area. 
• Pamphlets are much smaller in size, with a panel of written content and images. They are used to inform and educate, covering only one topic, and are similar in aspect to flyers. 
• Booklets have more pages and are more expensive, but they are usually used for manuals and are always bound. 
• Leaflets are similar to pamphlets and flyers if only a bit smaller and more sophisticated.

Still, printed marketing materials are outshined by their digital counterparts in the age of technology and the internet. Everything is made available and more appealing at the click of a button or the swipe of a screen, so why should your brochure marketing strategy stay in the past? Let’s see why you should look into digital travel brochures and some ways to reduce printing costs .

Travel brochures – why choose digital?

Travel agencies or visitor’s centers will have different types of printed marketing materials available to browse. That part is unlikely to change. Still, people leave them behind, throw them away, and they become waste before the next season comes around.

Digital travel brochures don’t fall into this trap as they are, well … digital. They stay on your devices. You have them on your phone, always on hand, and, once downloaded, you can consult them anytime. Digital travel brochures are also editable. You won’t have to recover stacks of printed copies, discard them, and replace them before clients still take the content as accurate. You can just change the content as you wish.

Still, how can you decide which is better for you and your business? Just consider the costs and your needs and organize your marketing strategy accordingly. Printed materials are necessary only to showcase in information centers or travel agencies and for clients that don’t venture online for their traveling plans. Furthermore, given online services proficiency, you don’t need design experience to make a professional-looking travel brochure.

Learning how to make a travel brochure has never been easier. You can simply upload a PDF file in record time and play around with the features available. A quick guide will help you through the basics, and you’ll be halfway there.

How to make a travel brochure?

So far, from this article, you have discovered what is a travel brochure and what the differences between print and digital are. We can move on to the more exciting part of this article and probably the reason you’re here in the first place.

Let’s see how to make a travel brochure! Creating your first can seem a bit daunting, especially if you don’t have much marketing experience. From design to content, people think it is overwhelming. But, hey! That’s what brought you here, so let’s start!

• Think before you do
• Develop a buyer persona
• Organize your ideas
• Choose the right format
• Write a compelling copy
• Make it visually appealing
• Color outside the lines
• Include branding elements
• Reach your audience

But let’s take a closer look at them one by one and get into more details.

1. Think before you do

You know why travel brochures are important to a marketing strategy if you work in the tourism industry. Their main purpose is to market your services, but you don’t simply tell your customers about them. You make them as tangible as possible. Traveling isn’t a product that can be tested. You don’t get a trial version before you book your holiday, so you use travel brochures for that.

Of course, knowing what you’re promoting in your travel brochure is detrimental. Basing your written content on online information won’t guarantee success; what will is having experienced the things you write about. “Write about what you know,” as critics say, relates to the authenticity of the information. Imagination and creativity can take us only so far, but actual experience supersedes them. Explore the location and services for yourself as a simple Google search can tell a client about the best hotel in the area. You need to give them more. An effective travel brochure can make them feel like they are there, and first-hand experience is the best source for inspiring content.

An efficient travel brochure doesn’t only have the best images, design, copy, and color scheme. It must have all of that but focused on the customer’s needs. Otherwise, it’s a pamphlet. Interactive digital brochures do even more with added videos. Overwhelm your reader’s senses so that they imagine themselves experiencing those services. It will make the difference between browsing for services and buying them. Still, before writing your copy, get up close and personal with your targeted audience.

2. Develop a buyer persona

Knowing what you write is as important as knowing for whom you are writing. Developing a buyer persona will make you understand your audience better. You don’t want to promote skydiving to toddlers or a puppet show to adrenaline seekers. Know who will benefit the most from your services and address them. 

A buyer persona represents your ideal customer or target audience. This is a character you design based on what you sell and the characteristics of the person who buys your product. You need to know and understand your buyer persona like the back of your hand. Are they married? Do they have children? What’s their age group? Do you know their interests? What makes them tick? How do they book their holiday? What activities do they prefer? When in doubt, create several buyer personas (three is the recommended minimum) because you won’t only have one type of customer buying your products.

Developing your buyer persona is like creating a character for a book you’re writing. The story is all about the character; if you don’t understand your character thoroughly, the story will lose its flow, meaning, and authenticity. Look at reviews, testimonials, characteristics of potential clients, and your services to develop your buyer persona. Once you know what they want, you’ll be able to better accommodate their needs. When in doubt, look for templates online for designing your buyer persona , and once they become as tangible as possible without being real, you can start making your travel brochure.

3. Organize your ideas

Before you continue your travel brochure, you need a general idea of what your travel brochure will look like. It’s important you tell a story through your content, immerse your audience into an experience, and take them with you on a teaser of their holiday. But how do you do that? Take all the information you intend to write about, and make a plan for your travel brochure. 

Your buyer persona is your target audience, and you need to excite them. Readers are drawn to a good storyline, and as the storyteller, you’ll take them on an adventure. Infuse an emotion through your front page, delve deeper into the main subject with an intro, give them the main attractions, and show them what they’ll experience there. You need to tickle a nerve. Give them the right reasons to be unable to scroll past your offer, and convince them to purchase your services through compelling arguments. 

But don’t forget while your aim is to sell an emotion, you must keep it brief, succinct, and to the point. It’s the simple words that carry the heaviest emotions. This compelling argument should be recurring throughout your travel brochure, reiterating more and more as they move past each page. Tell a story through text, imagery, page layout, and flow. They will have to book their holiday by the end of your travel brochure, and if done correctly, it won’t turn out to be a novel. Size does matter in travel brochures. 

4. Choose the right format

Once you know what your travel brochure will be about and who will read it, you can get into the more technical elements of making a travel brochure. Size, style, and format mostly apply to foldable printed travel brochures designs due to folding techniques. Still, if you design your brochure in a digital format, you should keep this in mind. Using the digital version of your brochure for any printed copies will be easier than designing two, and you’ll find many travel brochure templates for various folding styles . Consider using a really good laptop for graphic design so the result is high quality on paper, too.

If you intend to print copies of your travel brochure, you should keep it simple, as custom shapes won’t save you money. That is if you don’t mind splurging on your marketing materials. The most common dimensions for brochures are A4, A5, and DL (dimension lengthwise), but for printed brochures, it’s the folding that takes the cake. You can pick and choose from the single fold, concertina fold, cross fold, open-gate fold, couple-gate fold, and roll fold, or make origami if you want to stand out. All that folding, however, can take away from the visuals you use.

Aside from the ability to print it, a digital brochure can come in various sizes. The basic option is an A4, horizontal or vertical, from which you can implement many folding techniques. Still, there is the letter format (916 x 1056 px) for a slightly wider variant, followed by the tabloid (1632 x 1056 px). The smaller sizes resemble the flyer (416 x 865 px) or booklet format (793 x 793 px). Still, you can make it multiple pages without considering paper quality, limited space, ink, and budget, especially if you want an informative copy. 

5. Write a compelling copy

As the most time-consuming part of how to make a travel brochure, you don’t want to rush through the copy. Words are an unlimited resource of magic in our world. They can hurt, heal, save, and push over the edge, making them a powerful tool to wield. Still, they make the intangible tangible, and thoughts can be made a reality through them. For the copy of a travel brochure template, get your grammar game on point. Check everything twice and be mindful of punctuation. Everything must work together, but without a good copy, even the most breathtaking images can’t save a travel brochure. When you think of the copy and the visuals, think of the heart and lungs of the travel brochure. One can not work without the other.

Be aware of who you’ll be addressing and how you’ll address them. Tailor your voice on your buyer’s personas. Address the copy as you would your friends. This makes the content more approachable for writers of any skill level and bridges the gap between you and your audience. Also, your travel brochure’s text (copy) must be descriptive. It has to paint a clear picture of the place where you’re inviting your readers. With interactive maps, your readers will get familiar with their surroundings and know what to expect.

Let readers visualize their experience. Transport them to your destination. Invite them over to try out new experiences. Enthusiasm is a contagious feeling, and you can transmit passion through words. Include a call to action once you drew them in by the written content like “Plan your adventure now!”, “Sign up for the latest offers!” or simply “Book!” Then the right visual will get them over the finish line in no time.

6. Make it visually appealing

While we’ve established that telling a story is detrimental to the informational part of what is a travel brochure, the imagery is the visual that shows the story and captures the attention. If the images are dull, you could write the next Romeo & Juliette, and no one will read it. As images are the first things people see when they look at examples of a travel brochure , include engaging visuals that showcase experiences and people having fun, giving your audience a taste of the sight-seeing part of traveling. 

We are visual creatures drawn to aesthetics. It’s in our genetic makeup, and by using appealing imagery of landscapes, you can relay a feeling, even if it’s only longing to be in that place. If you want to take your travel brochure to the next level, implement interactive features. Think of your buyer’s persona and target their fantasies. Whether it’s sunbathing while enjoying a cocktail, hiking peaks while the thrill of birds keeps you company, or something exhilarating like a skydiving video embed, provide for that fantasy through a virtual tour but keep it accurate. Don’t sell something you don’t have.

Once you decide on the story, you want to tell, finding the right images will be easy. There are multiple websites for stock photos that you can use, many for free or for a fee. The quality of the images you use matters, and if you’re willing to go the extra mile, hire a professional photographer. Stock images can go a long way, but original imagery, commissioned to express a particular emotion, has a different impact. It will also help with how they perceive you in the field, increasing your position among competitors through original content. Combine the visuals with the color pallet for a harmonious travel brochure design.

7. Color outside the lines

After choosing your images carefully, make sure you select a color scheme for your brochure. When it comes to designing your own travel brochure template, the sky’s the limit. You can use branding, style, and imagery to create a color scheme. Firstly, the importance of a color scheme is relevant if color is a focus of your travel brochure. 

Knowing how to make a digital brochure doesn’t mean you must know or be proficient at travel brochure design. However, if you intend to use color to highlight some sections of your travel brochure or create a theme, you must remember the overall pallet you use. Again, if color is not an overwhelming part of your design, you can be relatively liberal with what colors you use. Still, if your travel brochure has plenty of turquoise images of ocean beaches with clear blue water, the designer can integrate blues perfectly throughout the travel brochure design.

A well-known fact, blue is one of the calmest colors. It communicates peace and tranquility. So, when advertising beach resorts or hotels, you may want to use lighter shades of blue to send the right message with your travel brochure design. That is the psychological effect colors have on us. Similarly, orange inspires action, and green can be soothing if it’s light or envy-inducing if dark. Red stands for passion but also anger, while purple is luxurious. You can use a color wheel to better understand which colors work best together to ensure an enticing combination. Use your brand colors, and your company will become synonymous with the best holiday of their lives in no time.

8. Include branding elements

You may know some businesses in the tourism industry by their logos, slogans, or images . Think of the font in Holiday Inn’s logo, “Sweet Home Alabama ”, “The city that never sleeps,” or “Finger Likin’ Good,” and tell me your mind doesn’t go places. Implementing branding in a brochure marketing campaign doesn’t only help with sales but will also increase the company’s and its services’ popularity. The message sticks with the consumer; if the overall experience is good, they come again. If not, they know to stay away from it.

That is why brand consistency throughout your marketing materials is essential. If your clients enjoy themselves, it will help them remember your brand and return when the next holiday comes around. Branding means everything from your company’s logo, slogan, brand colors, font pairings , or typography. Incorporate branding elements in your marketing materials to connect your brand to the message. Aside from standing out and being recognized from the millionth other brands, using them will breed loyalty.

Keep your brand in mind throughout your travel brochure and other marketing materials. Maybe you can work with the colors, some cursive lettering titles, or simply a feeling that oozes from your brand. Whatever it is, work it throughout your travel brochure design with a branding kit . If your brand colors are pastels, keep to those hues and tints, but if it’s black and white, think carefully about adding color. What you have to say can also make a difference so keep the general idea of your written content in the back of your mind before you get around to hashing it out. Now all you need to do is send your travel brochure to people.

9. Reach your audience

Once you finish your travel brochure examples, you need to publish them. You save it in whatever editor you’re using and send it to the printer if you want to have physical copies. You can send traditional printed brochures to hotels, and trade events, in PR kits or through the post. 

A digital travel brochure lives online, and you can share it as a PDF link as far and wide as possible. Share a link that opens the page or a full-screen link to open the travel brochure in full-screen mode in your browser. You can easily share it through social media platforms, email, and embedded on websites and downloaded for further consultation in various formats. Like that, you won’t need an internet connection or to carry them in hand wherever you travel.

Some distribution paths incur additional costs, which is why digital travel brochures are gaining more terrain. We’re not saying that if you go digital, you won’t need a marketing budget, but when for 5000 printed brochures, you need around $2000 for design, printing, delivery, and distribution. A monthly fee of $35 is a bargain. Considering all the benefits, features, and design options you get from such a package, you’ll save money faster than ever . On top of that, once you share your published digital travel brochure, you can also update any pricing or information alterations in real-time. Talk about efficiency.

Design your travel brochure with Flipsnack

Congratulations! Now that you have everything you need to make a travel brochure marketing campaign like a professional, you can get to work. Everything from the section above will be applicable when you make a digital travel brochure. But now that you have the know-how let’s talk about the tool.  There are plenty of online tools for designing promotional materials , but with range, applicability, and usability, after 10 years of experience, none can overcome Flipsnack. Making your own digital travel brochure in our Design Studio will be easy. Our flipbook software offers you three paths you can take when creating a travel brochure. Let’s see more about these options, shall we?

One of the simplest ways to create a digital travel brochure in Flipsnack is to upload an already-made brochure. With the fastest PDF converter on the market , it’s no wonder many of our customers choose this option. Once your PDF file has been converted, you take it to the next level through the interactive features available .  Want to include a short video about your spa? Go ahead! Want a soothing sound for a more intense experience while people read sections about the wildlife in the area? You can have that. Include internal and external links for easier access to even more details. Add social media buttons so your customers can keep in touch with ease. Update the content easily when something changes and share it in HTML5 , video, or GIF versions to be accessible on any device.

When inspiration strikes, you can create a travel brochure from scratch . Organize your travel brochure from the first to the last page, and balance the copy and visuals in a seamless manner to tell the story you want to tell. Add styling elements and interactivity features that keep the flow of the brochure going. Creating your own travel brochure gives you free rein over the entire process so let your imagination run wild and design your vision into reality.

When the muse takes a break, you can browse through our travel brochure templates to find something that speaks to you. Once you choose the travel brochure template that fits best with your needs, you only need to fill the template with your original content. Make it your own through simple customizing options. You can personalize it through a simple drag & drop and then start adding interactivities. This will give your travel brochure a new dimension, capturing the attention and inspiring people to take you up on your offer.  Choose the path you want, but once you make your choice, it doesn’t mean you won’t have access to the others. You can add extra pages to uploaded PDFs, original designs, or templates. You can also use one page from a template to add in an original design and any other combination that you can think of. The borders of your imagination are the limits when it comes to our Design Studio . Just continue reading, and we’ll give you a taste of what Flipsnack can do for you through a few travel brochure examples.

Travel Brochures Examples

From here on out, we’re done with the technical aspects of digital travel brochures. Now we’ll show you that we don’t only talk the talk but also walk the walk. 

Blue Sea Tourism Brochure Template

They say a picture is worth a thousand words. Well, if the image looks anything like the one in the travel brochure example below, it’s easy to see where that saying comes from. This blue sea travel brochure template will ignite any beach lover’s imagination.

As you browse through its pages, one thing that stands out is the turquoise color of water and sky integrated throughout the brochure. The page number is of a similarly shaded background. Make this work for any breathtaking visual by changing the color of other connected elements throughout the template. Once you have done this, introduce your logo, replace the images and text, add interactions to capture your audience’s attention, and personalize it for your business.

Pattern Themed Travel Brochure Template

A dynamic travel brochure template can help you organically highlight the most appealing activities if you have a theme in mind. With the spotlight on them, simplicity is essential as you don’t want other elements to distract the readers.

Here we have a pattern themed travel brochure . The travel brochure design makes it look like a diary photo album, intentionally connecting a personal item so that the reader connects to it with ease. Cursive writing titles on polaroid photographs make it feel like a travel journal you make before your trip begins. It’s an inspirational and concise way to bridge the gap between the experience available and the reader who has yet to experience them.

Adventure Trip Brochure Template

This digital travel brochure example can come in foldable templates that work in both the printed and digital worlds. Select the main attraction for the promoted destination and inspire your readers’ curiosity enough to generate leads. 

This front-and-back adventure travel brochure template gives an immersive experience through visuals that continue beyond the page. A design created for the tourism industry ensures that travelers get access to all the relevant information while at the same time seeing a sneak peek of the attractions they can visit. Make it foldable in printed version or keep it digital for easy distribution. The choice is yours once you customize it with the most popular attractions, best-reviewed hotels, and highest-scoring restaurants.

Informative Travel Brochure Template

Marketing strategies come in different forms, and teasers work to ignite the spark, tickle curiosity, and demand action. You can use a simple, short, and content-limited travel brochure example if you include your contact information.

The saying, less is more is the best way to describe a teaser brochure marketing campaign. Through this informative travel brochure template , you only give your readers a taste, the smallest sample of the experiences they could enjoy. Still, if you add a few more between the front and back, you can give them as much information as you want. Activate a form for access inside of it and easily gather contact information from them.

Double Gate Fold Holiday Promotion Brochure Template

You can fold printed travel brochures differently, but you can see this from the template. On the outside, you say what it’s about. Open it to start your story, and open it again to find out more.

This double-gate fold travel brochure template comes with layers. Each layer takes the audience deeper and deeper as you provide more information about the offers available. While the main image starts on the front page in its folded format, it continues on the inside without creating a bigger image. It simply continues. Once it’s fully open, you can show different locations worth visiting and give your clients a choice. Break apart the text with relevant images, so they understand their options.

Before & After

Those templates are just that – templates you can easily personalize to promote your services. We discussed some of these features throughout the article, but this before-and-after section is where you see them in action. Changing the pictures and text is one thing, but there’s so much more you can do with Flipsnack. The before the template is the version without any customization. In the after template, you’ll be able to see the distinguishable changes and some that are not as visible.

Get ready to design

There are many ways to make a travel brochure through Flipsnack. As you can see, the options are boundless. Your imagination is the only limit. Besides creativity and a sense of wonder, you now have the tools necessary to create breathtaking travel brochures that can reach your audience wherever they may go, so don’t hold back. Take your time, try out the features available through Flipsnack, and figure out which makes more sense for your product and how you can use them both for your and your audience’s utmost benefit. 

Bring those incredible holiday destinations to your buyer personas screens, where they don’t have to go out of their way to find out about them, and ensure an authentic connection from the start. Show them what they want to see, create it in Flipsnack, and give it to them. New experiences feed our growth, but some may need an extra push. Give it to them through your first travel brochure, and they’ll thank you for it later.

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At 5 am on February 24, Russia began the full-scale military invasion of Ukraine. They are violently trying to steal our country.

Russian forces have invaded Ukraine, confirming our worst fears. At this very hour they are attacking us on the streets of many Ukrainian cities.  We are at war.

Skylum was proudly founded in Ukraine, and our core development center is based in Kyiv. At this harrowing time, unfortunately we cannot guarantee the on-time delivery of updates to Luminar Neo. We strive for excellence in everything we do, and we will make sure to further develop and improve Neo and to keep you updated on any news. 

However, today we ask our community for help and support. Here are some details on what has happened and how you can support Ukraine in this difficult time.

!   At 5 am on February 24, Russia began the full-scale military invasion of Ukraine. They are violently trying to steal our country.

! Right now, there are missile strikes and bombardment of peaceful Ukrainian cities.   We must hide our families in bomb shelters and protect our land with weapons in our hands as part of the territorial defense forces.

! This disastrous and entirely unprovoked Russian war has already taken the lives of 198 civilians. 33 children have been injured, and 3 have been killed.

! The Armed Forces of Ukraine, young and brave heroes, are fighting all over the country not only for Ukraine but for Peace and Clear Skies in Europe. 

As we write to you from a city under attack, we want to be very clear: This war is not just something you see on TV. It is not happening in some distant lands. It is happening right now here in Ukraine, and the Russian forces who are invading our lands and threatening our families may come to your doorstep one day too if we do not stop them.

Sanctions that world governments are currently imposing are not enough. Russia must be completely isolated from all spheres of the civilized world: the financial system, technologies, sports, culture.  

Here is a list of simple actions you can take to help Ukraine. We MUST unite to quite literally save the world before it’s too late:

- Contact your local representatives and pressure them to provide more support for Ukraine and stricter sanctions on Russia. We need military and humanitarian aid and Russia must be cut off from SWIFT.

- Donate money to humanitarian aid organizations. Find a full list over here:  https://how-you-can-support-ukraine.super.site/  

- Follow the news from official channels. Avoid fake news and disinformation!

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- Support the Ukrainian Army —  Official Account of the National Bank of Ukraine

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How To Make A Travel Brochure (And Are They Still Necessary In 2022?)

When 90% of travelers are booking their trips online, are tourist brochures still relevant?

Today, most guests turn to their phones for travel information, meaning the display with brochures stacked up in a visitor center or hotel lobby could soon be a relic of the past.

Instead of creating a physical brochure that promotes your tours or attractions, you could invest more time on your website to drive more bookings online.

After all, your website functions as a 24/7 tourist brochure — and with the right SEO strategy in place, it can attract new customers ( and convert them ) far better than a brochure ever will.

Still, many tourists continue turning to brochures once they arrive at a destination. Since that’s when nearly half of experience bookings happen, tour operators might consider adding a brochure to their marketing arsenal.

If that’s the case, here is everything you need to know to create yours.

1. What is a tourist brochure?

A travel brochure is a promotional pamphlet advertising a destination, attraction, or tour activity.

Tour operators might offer travel brochures about their activities to educate guests about their offerings. An outdoor adventures company , for example, would create a brochure showcasing all of the different activities it offers, from hiking to skydiving.

Tour operators might also want to display a colorful travel brochure about their destination, which lists historic sites, local restaurants, and other interesting things to do. This way, you can indirectly help guests plan the rest of their itinerary , without having to do much extra work.

2. What is the purpose of a brochure?

Travel brochures are used to inform travelers about a particular destination or travel company. Brochures can inspire guests to plan a trip and educate them about things to do after they’ve arrived.

As a tour operator, you would create a brochure to inform guests about your experiences. Similar to the tour listings page on your website, your brochure would display your best experiences alongside descriptions that persuade guests to book.

The idea is that guests skim through these listings when they’re in your tour office and that the information provided helps them choose a tour.

You might also want to hand them out for guests to take home. If they’re not quite ready to book, another look at your colorful brochure might convince them to bite the bullet later that day. With that brochure in hand, customers are more likely to go straight to your website to book, rather than through another Online Travel Agency .

3. How can I write a brochure?

Every travel brochure should include a good cover, high-quality photos, and valuable information that will help guests in their trip planning.

Here are six key components to include in your brochure format.

• A good cover: The cover of your brochure should be visually compelling and include your company name, logo, and colors.
• About your company: Write a short paragraph or two about your tour company and what you offer.
• Tour or attraction descriptions: Inside, you should list and describe your tours and/or attractions . Make sure your descriptions excite potential guests and anticipate their questions.
• Call to action: Your brochure should persuade guests to book your tour or visit your attraction. Add a clear call to action such as “visit our website to book” or “call now to book your visit.”
• Location: Include the exact location of your attraction or tour office, if you have one.
• Contact: Let guests know the best way to reach you. Tourist brochures typically display contact information on the front or back page.

4. How do I make a brochure for free

Today, tour operators can make a brochure online in just a matter of minutes. Free online tools like Canva, Flipsnack, and Adobe Spark offer customizable templates for all types of marketing material, including brochures.

Canva is a free graphic design tool where you can easily design your travel brochure. Once you’re on the website, search for “travel brochure.” You’ll find several different templates to choose from.

You can then customize the text, colors, and graphic elements to make the brochure your own.

Flipsnack similarly offers free templates for travel brochures .

You can then publish your brochure on Flipsnack’s online platform and share it as a digital brochure. This way you can send your brochure to guests on social media or email without needing to print it.

Adobe Spark is another option. The online platform offers a few free templates you can edit to create something unique to your brand.

The internet has made it a lot easier to create travel brochures.

Better yet, travel companies today might not even need to spend the extra money to print out their brochures. Instead, you could include a digital travel brochure created on Flipsnack as part of your online marketing strategy .

It’s also worth noting that your website can also act as an in-depth digital brochure . Your site serves the same purpose as a travel brochure: It provides customers with a place to learn more about your company. Except on your website, your customers will be able to book an experience at the same time ( and without having to call your team !)

Whether you’re writing a physical tourist brochure or creating one online, use this guide to make the best one yet.

Writer Carla Vianna

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Travel Brochure: A Guide to Crafting an Engaging Travel Narrative

Table of Contents

Introduction

Travel Brochures are ideal for alluring expected voyagers with invigorating stories of experience, shocking photography, and enlightening advisers for nearby attractions. These leaflets come in different configurations, from lustrous flyers to online computerized duplicates, and act as an integral asset for movement organizations, visit administrators, and objections to showcase their administrations.

In this article, we’ll take a top-to-bottom glance at movement handouts and investigate how to make one that stands apart from the group. From characterizing the fundamental components of an effective leaflet to sharing genuine models, we’ll direct you through the most common way of making a connecting with movement story.

The Purpose of a Travel Brochure

The basic role of a movement pamphlet is to showcase an objective or administration to likely clients. It ought to feature the critical highlights and advantages of the area or movement and grandstand the novel selling focuses that separate it from different choices.

A very much-planned travel leaflet ought to likewise motivate the peruser and make a feeling of fervor and expectation for the experience. It ought to convey the feeling of experience and fun that accompanies voyaging and cause the peruser to feel like they are essential for an extraordinary local area of explorers.

Elements of a Successful Travel Brochure

A successful travel brochure should include several key elements that work together to create an engaging and informative narrative. These elements include:

Eye-catching Cover

The front of your handout is the principal thing that potential clients will see, and it needs to quickly catch their eye. Utilize excellent pictures, striking typography, and clear tones to make your handout stick out.

Compelling Narrative

The account of your handout ought to be connecting with and simple to peruse. It ought to recount a story that catches the creative mind of the peruser and makes a feeling of fervor and expectation.

High-quality Images

Pictures are a fundamental part of any movement pamphlet. They ought to be great, outwardly staggering, and catch the embodiment of the objective or action.

Informative Content

The substance of your handout ought to be instructive and furnish perusers with all the fundamental data they need to settle on an educated choice. This remembers subtleties for facilities, attractions, transportation, and exercises.

Call-to-Action

Your handout ought to incorporate an unmistakable source of inspiration that urges perusers to make the following stride, whether that is reserving an excursion, visiting a site, or reaching a travel planner.

Contact Information

Make a point to incorporate contact data for your organization or objective, including telephone numbers, email locations, and web-based entertainment joins.

Real-Life Examples

To inspire your travel brochure creation, let’s take a look at some real-life examples.

Visit Portugal

Visit Portugal’s pamphlet features the country’s one-of-a-kind culture, history, and normal excellence. The cover includes a picture of the famous Cable car 28 in Lisbon, and the leaflet’s story exhibits the dynamic tones and various scenes that make Portugal such a well-known objective.

G Adventures

G Experiences’ pamphlet utilizes staggering photography and strong typography to encapsulate the experience that the organization is known for. The account centers around the feeling of local area and association that explorers experience on G Undertakings’ visits.

Visit Norway

Visit Norway’s handout is an ideal illustration of how to utilize excellent pictures to exhibit a location’s normal magnificence. The leaflet highlights shocking pictures of the Norwegian fjords and features the country’s remarkable culture and open-air exercises.

Tips for Creating an Effective Travel Brochure

Creating a movement pamphlet that stands apart from the opposition and showcases your objective or administration requires cautious preparation and tender loving care. The following are a couple of tips to assist you with making a compelling travel leaflet:

1.         Know your ideal interest group: Before you begin making your pamphlet, it’s vital to realize who you’re making it for. Research your main interest group and design your information to their inclinations and inclinations.

2.         Focus on visuals: words usually can’t do a picture justice, and this is particularly evident about travel handouts. Make a point to incorporate excellent pictures that exhibit your objective or administration in the most ideal light.

3.         Keep it brief: While it’s vital to incorporate all the fundamental data, you would rather not overpower your perusers with an excess of text. Keep your information clear and succinct, zeroing in on the main subtleties. great post to read about Travel Essentials .

How do I make a travel brochure?

To make a travel brochure, start by identifying your target audience and researching the destination or service you want to promote. Choose high-quality images and develop a compelling narrative that highlights the unique selling points of your offering. Make sure to include informative content and a clear call to action.

What is a travel brochure?

A travel brochure is a marketing tool that promotes a destination, accommodation, or activity to potential customers. It typically includes high-quality images, informative content, and a clear call to action.

What is the content of a travel brochure?

The substance of a movement leaflet ought to give perusers all the fundamental data they need to go with an educated choice. This remembers subtleties for facilities, attractions, transportation, and exercises. The story ought to be drawing in and make a feeling of fervor and expectation for the experience.

What is the brochure format?

Leaflets come in different arrangements, from gleaming handouts to online computerized duplicates. The most widely recognized size for a movement handout is A4, however, there are no rigid principles. The arrangement you pick ought to be founded on your interest group and the message you need to pass on. Homepage

Table: Elements of a Successful Travel Brochure

Jasper Bruxner is a passionate and versatile blogger with a keen eye for trends and a knack for crafting engaging content. As the founder of WendyWaldman.com , he has established himself as a trusted resource in a diverse range of niches, including food, tech, health, travel, business, lifestyle, and news. He tends to share the latest tech news, trends, and updates with the community built around Wendywaldman. His expertise and engaging writing style have attracted a loyal following, making him a respected voice in the online community.

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The Importance of Travel Brochures

Updated: April 9, 2024 Published: July 23, 2021

We’ve all got places to go. But finding one that’s actually worth visiting isn’t always easy.

It should be! Traveling is fun. It’s our chance to experience the world, meet new people, and create memories that we’ll never forget. So when travel agents or businesses simplify the process for us, we’re happy campers.

And it all starts with an awesome travel brochure

So, what is a travel brochure? Travel brochures are promotional documents that advertise specific destinations, hotels, tours, vacation packages, or exotic locales. Who makes them? Basically anyone who provides travel and tourism-related services to the public, including companies, agents, hoteliers, and tour guides. Who uses them? Seasoned travelers and newbies alike!

Proper brochure marketing can help hoteliers and travel agencies build relationships, drive more traffic and bookings, showcase expertise, earn loyalty, improve SEO rankings, and tell meaningful stories.

Travel agency brochures are important because they help people find and book exciting vacations. And everyone needs a good vacation from time to time. They’re packed with helpful information, providing travelers with all the details they need to make the most of their trips. These documents also serve as initial points of contact between agents and potential clients.

A boring brochure will ensure that no one ever steps foot in the place you’re trying to promote. A creative one will entice people to visit an area by highlighting its very best features.

And your next question then eventually would be... " How to create beautiful, modern and engaging travel brochures ". Let's check some options.

Create a travel brochure by uploading a PDF

Creating travel-themed brochures has never been easier thanks to content marketing platforms (or CMPs). The world’s top travel agencies are using them. And the best part? Experience isn’t necessary.

Create a brochure by uploading a PDF file and converting it into an editable publication, for example.

Then add all kinds of interactive elements — like videos, audio files, slideshows, and plugins — to liven up your publication and give customers a crystal clear idea of where they’re headed.

Start Creating Your Travel Brochure Now!

Create a travel brochure from a template

Hiring a design agency for your brochure? You don’t have to!

The best content marketing platforms also feature online templates. Pick one and quickly edit it to create your very own travel brochure. Templates come in many different layouts, and you can edit them as much or as little as you like.

They’re the perfect sources of inspiration, too. You can develop your own design after getting inspired by one.

5 things to consider when creating a travel brochure

1. Branding: why should travelers choose your brand over another? A great branding strategy can answer that question for you.

2. Branded apps : more and more customers are booking their travel plans via mobile devices. A well-built app can reach customers on the go.

3. Distribution : share your content on social media using short links. Link brochures to your custom domain, or embed them on your own website or blog.

4. Lead generation & management : generate high-quality leads directly from your brochure and manage them all in one place. Yes, some CMPs let you do both!

5. Content analytics : Different travelers want different things, and understanding what those things are is much easier with the right data.

Today’s connected travelers expect a lot from the businesses or agents they do business with. If you’re the latter (and need some helpful tips), check out Joomag’s free white paper .

Get inspired by these travel brochure examples

Inspired Travel Agency

tuFLORIDA Travel Agency

Hotel Alpine Palace

Q: What is a travel brochure and who uses them?

A: A travel brochure is a promotional document that highlights destinations, hotels, tours, and vacation packages. It's crafted by travel and tourism providers like companies, agents, hoteliers, and guides. Both experienced and new travelers use them to plan and enhance their trips.

Q: Why are travel brochures vital?

A: They're key for planning, offering a wealth of information on destinations and helping to make informed travel decisions. Brochures bridge the gap between travelers and travel services, effectively promoting locations and experiences while also supporting business objectives like building relationships and driving bookings.

Q: How can I create an engaging travel brochure without design skills?

A: Use content marketing platforms (CMPs) for an easy start. You can upload a PDF to convert it into an interactive brochure or choose from online templates to customize your design. These tools allow you to add engaging elements like videos or slideshows and offer a straightforward way to create professional-looking brochures without needing a designer.

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Travel brochure examples to get inspired in 2023

Brochure Design

One of the best ideas to tempt people into beautiful travel destinations is to captivate them with attractive travel brochures. Travel brochures can amp up the business of any travel company irrespective of their size. In spite of trending content on platforms such as Instagram, they are not dead!

Brochures (both physical and digital) are an excellent addition to your travel content to attract more visitors.  In this blog, we have included plenty of travel and holiday brochure examples to inspire you to create that perfect design. 

Also, people confuse a brochure with a pamphlet, but these two are not the same. There are several differences between a pamphlet and a brochure.  

What are travel brochures?

A travel brochure is marketing material (printed or digital) to promote a trip itinerary, tourist spot, holiday destination, resort, or any other travel-related business. You should keep both printed and digital brochures handy since some clients prefer visiting your office to get more details while others prefer getting every information from the comfort of their homes.

Why do you need a holiday brochure for your business?

A holiday brochure can help your business in the following ways:

• To educate the existing customers more about the trip and destination (itinerary, food, places to explore) 
• To create more awareness around your small business by incorporating your company logo and colors into the brochure.
• To provide an immersive experience to your target audience that gives them a taste of the real-world travel experience with engaging features like flip effects, pop-up images, videos, GIFs, and outbound links (in the case of digital brochures)
• To help you share the content on your digital travel brochure (if you have any) directly through links or QR codes. You can embed these links or QR codes on your business’s social handles or website.

How to make a travel brochure?

Creating a travel brochure from scratch can be quite a task if you do not have a strategy in place. We have outlined the perfect strategy for you to create a travel brochure in eight simple steps. 

1. Research Travel Brochure examples of popular fellow competitor businesses

What designs and formats are other businesses in your niche using for their brochures? Which highlight features add to the uniqueness of the brochures? What are some of the elements lacking? Research and analyze the best travel brochures to understand what things you should add to your brochure and which elements should be skipped.

2. Brainstorm a USP of your travel brochure

Once you get a fair idea of the travel brochures in your industry, you need to strategize how your brochure can stand out from all of them. Identify anything you can do better – copy, design, presentation of content, etc. For instance, this travel brochure has listed the best places to visit in the location, which can easily help attract the attention of the target audience since it is a valuable piece of information for them.

Picture credit

3. Figure out the size, format, and paper quality 

How pocket-friendly or grand do you want your brochure to be? While the A4 size can give an elegant look, it can be a little inconvenient for your client to carry it around. The best idea is to make it big enough to fit all the important information but not so big that it becomes impractical to carry it around.  The industry standard for a travel brochure’s size is ideally 4” x 9”.

Another crucial aspect of a brochure is its paper quality. The physical feel of the paper contributes to the user experience, so using high-quality printing paper is a must. Using glossy paper might be a great idea.

4. Choose a font 

The font in your brochure should align with the tone of your brand and the brochure design. The font should stand out enough to be easily spotted, harmonizing with the overall design. Go with the font that hits that sweet spot. The font style, size, and every other nuance will work together to decide the visual tone of your brochure. 

Some of the best font choices for travel brochures are Playfair Display, Avenir Next, Freight Sans Pro, Poppins, Helvetica Neue, Proxima Nova, etc. The font sizes for travel brochures should ideally be 14 for the content body and 16 for the headings (but it will also depend on the font style).

Tips for choosing the font for your travel brochure:

• Limit your brochure font usage to two or three fonts in total. Adding any more font style than this will create visual confusion. 
• Maintain uniformity in font usage. Use the same fonts for headlines throughout your brochure and the same font for the rest of the text. Introduce a third font style only if you need to highlight anything specifically.
• Pair fonts complementary to each other to create a compelling aesthetic together. Some of the perfect complementary font pairs can be Alegreya Sans SC and Source Sans Pro, Libre Franklin and Libre Baskerville, etc.

5. Include images

It’s a no-brainer that images are the most important aspect of any travel brochure. Make sure your brochure’s written content is enhanced with high-quality images that capture the essence of the destination. The images should blend with the overall aesthetics of the brochure. For instance, this brochure has incorporated high-definition images to attract the audience’s attention. Since it is visually attractive, it will tempt people to read about the packages and go ahead with their tour plan.

Here is a guide to help you design the best poster or cover for your brochure.

Tips for choosing photos for your travel brochure:

• Make your target audience feel the emotions of the destination through pictures, be it of sandy beaches or the grand mountains.
• If you don’t have the budget to hire a professional photographer, make sure the images you download from the internet are as accurate as possible.
• Include a variety of sights in your brochure. Some might be more interested in the natural beauty of the destination, while some are in the itinerary. The pictures of luxurious interiors might appeal to some, while the cuisine they will be served might entice others.

For instance, the brochure features images of luxurious interiors, making it stand out.

• Don’t just include pictures of the destination, but also of people on their solo trips, families, or friends enjoying themselves. Your target audience will be more engaged if they are able to visualise the kind of they will spend on the trip. For instance, this brochure shows images of people enjoying different activities during the trip.

6. Pick a color scheme 

The color scheme you choose for your travel brochure will hugely influence the vibes, mood, and feel of your brochure. It will create the initial impression on your target customers, so you need to think it through. The color scheme needs to be coherent with the destination concept. For instance, using bright blue, green, and yellow shades for tropical destinations can be a good idea, whereas subtle, calm, and pastel colors for museums or cafes.

In this travel brochure, for instance, the predominant colors are blue and green, since this is a beach location.

Tips for selecting the color scheme for your travel brochure:

• If the travel destination is peaceful, like a beach or mountains, and your target audience is looking for a relaxed vibe, use comforting colors like light blues to create a calming effect.
• The color scheme of your brochure should blend in with the color scheme in your photographs. Together, they should complement each other.
• Experiment and play around with colors through online tools like Colorhunt , Canva Colour Wheel , or Canva Color Palette Generator to get that perfect customized shade rather than the monotonous ones. 

For instance, for a playful yet calm vibe, use shades like blue, green, pink, white, etc. Whereas, for a rugged and adventurous vibe, make use of yellow, red, orange, black, etc. 

7. Write a descriptive copy 

Your travel brochure’s written content/copy should be descriptive enough to paint a clear picture of the destination and the experience. The copy should both educate your audience as well as inspire emotion. Research your target audience and tailor your content accordingly. Are they adventure seekers, history buffs, or pop culture fans? Write the content emphasizing what connects with your target audience.

Tips for writing a killer copy for a travel brochure:

• Share local tips about the destination, like the best sightseeing spots, sunsets, local cuisines, and must-visit cafes and shops. Insider tips will make your travel brochure content more unique and interesting for the readers. It can be an important differentiator point from your competitors. 
• Highlight the USPs of traveling to that destination with your agency. What additional experiences or benefits will you give your tourists that your competitors won’t? It can be anything from a compelling discount to exclusive entertainment.
• Share the real testimonials and reviews from your clients in your brochure copy. It will help you earn the trust of your potential customers. Using snappy, positive quotes in your copy can create a better impression.
• Incorporate user-generated content (UGC) in your brochure to bring in more authenticity. Also, clients connect better to content from other clients, which is a win-win.
• Keep your headlines and initial lines super catchy and attention-grabbing. It will determine whether your readers will read your copy at all. The tone of the content should be super engaging. For instance, instead of “ Enjoy the Beautiful Mountains of Switzerland ” go for “ Escape in the breathtaking Mountains of Switzerland “.
• Your target audience should find your copy valuable and relevant. It should provide them with almost all the necessary information and more so that they don’t need to research any further. Give details of all the facilities, amenities, food, views, etc.
• Create a sense of F.O.M.O among your target audience with your brochure copy. For instance, exclusive discounts for early birds, missing out on the views during a particular season, or limited spots for the trip. 
• Have a compelling CTA in your travel brochure that inspires your brochure reader to take action (book the trip). It should be persuasive and clear enough. For instance, “ Book Now! Experience a relaxing escape from the city hustle ‘.
• You can add a QR code for physical brochures. They are interactive and help the audience get more information without cluttering the brochure.

8. Decide the layout

Now that you have everything ready for your travel brochure – the content, images, color palette, etc., it’s time to bring everything together seamlessly. Select a neat layout with a flow that does not interrupt the reader’s attention. Scattering too many images or too much text randomly on your brochure is a recipe for disaster. Prepare a rough draft beforehand on how you want the entire thing to look and develop. For instance, your brochure can have a bi-fold or a tri-fold layout.

But what if, even after pre-planning all these steps, you do not achieve the brochure design you had in mind? Maybe, the text got cut on the edges, or the color palette looks entirely different. Here is a guide on how to fix these design mistakes.

Do you want help designing that “perfect travel brochure” for your business? Get a dedicated designer and unlimited graphic designs for just $399 per month from Design Shifu.

What to include in a travel brochure? 

These are the key components that any travel brochure should contain:

• A section on what to do at the destination, basically the trip itinerary, which should include day trips, tours, and activities that are popular with visitors to this destination
• Food and lodging details
• Information on the ideal time to visit and what clothing is recommended for each season
• A map connecting a nearby city or hometown to the travel destination
• All your brand’s contact details like phone number, email ID, website, etc
• Your branding, including logo and fonts

If you still haven’t decided on the perfect logo for your brand, here are some tips for designing a modern minimalist logo . You can also check out our guide on 21 creative photography logo ideas & design tips .

What makes a good travel brochure?

Here are some bonus tips on how to make your travel brochure more attractive: 

• Choose fonts that are edgy yet minimalistic. Do not be too loud with your font choice, but keep it bold enough to appeal. 
• Keep enough white space in between texts.
• Create custom-made shades for your brochure that are unique and attention-grabbing.
• Experiment with different layouts for different purposes. 
• Use attractive downloadable templates on different paid or free sites to create your brochure if you cannot afford to hire a professional designer.

9 Travel Brochure Examples with different color palettes to fuel your creative inspiration

For so many people, planning a trip is half the fun! A creatively designed and well-written travel brochure can add to the excitement of the customers. Here are 9 travel brochure examples of different color palettes to help you hit your creative inspiration:

1. Blue and white

This brochure has a classic blue and white palette, which is perfectly complementing the beachy location theme.

2. Pink and white 

This travel guide has a pink and white color palette which looks great with the colorful picture on the brochure.

3. Bright yellow 

This travel brochure uses a single solid color palette which looks stunning. The bright yellow color accurately reflects the theme of a summer trip.

4. Solid brown 

This brochure has a dreamy look. The solid brown color palette of the brochure looks aesthetic with the pictures. The “starry theme” is further accentuating the look.

Picture Credit

5. Dual pink shade

A subtle, pastel pink shade has been combined with Fuschia pink in this brochure to capture the beautiful charm of the location. The pictures, colors, fonts- everything complements each other and makes the brochure look elegant. 

6. Purple and white 

A neat combination of this brochure’s purple and white color palette gives it a crisp and sharp look. The text is well formatted in small pointers. The images add to the aesthetics of the brochure. 

7. Orange and white 

This brochure uses a bright, monochrome orange paired with a lightly textured screen-printed look. It gives a contemporary and retro vibe to the brochure.

8. Green and white 

This brochure has a green and white color palette which gives it a professional look. If you need to design a travel brochure that should cover a lot of information, this is the brochure to take inspiration from. The brochure has tons of text but is still well-readable and looks neat.

9. Solid red

The solid red color palette of this brochure highlights the pictures on the brochure and makes them stand out. All the details about the packages have been condensed with small fonts without ruining the aesthetics.

9 Holiday Brochures Examples with different themes 

Here are some exciting holiday brochures examples to look at: 

1. Nostalgic theme 

The brochure has been crafted with desaturated peach paper, and the black and white photos add to the nostalgic vibe. Even the vintage grotesque font is used, which further accentuates the vibe.

2. Ocean theme

Stunning photos of beaches and sunsets are the focal points of the brochure, which accurately represents the destination. The brochure’s blue color palette and greenery highlight the destination’s natural elements.

Image credit

3. Classic theme

This brochure depicts a classic theme with its understated white and dark gray color palette. The modern serif font further adds to the classy feel of the brochure.

4. White beaches theme

The pictures of this location’s stunning white beaches are used to create the backdrop of the brochure. The minimal text has been used to let the photos speak for themselves.

5. Local theme

The visual theme of this travel brochure is based on the culture of the destination. The picture on the brochure signifies the local dance culture of the place.

6. Vintage theme 

This brochure has an ancient feel to it. The pictures of the postcards and the vintage theme paper of the brochure add to the vintage vibe.

7. Eco-friendly theme

The green and white color palettes of this brochure create an eco-friendly theme that highlights the location.

8. Desert theme

The desert-friendly color palette and font of the brochure strike that perfect combination of old-school and rustic. This authentically replicates the feel of the location. The font color scheme and the background are beautifully blended to create cohesiveness.

9. Multicolor theme

This travel brochure uses bright photos, loud text, and blocks of colors to create a pop of vibrant splash. The brochure’s peppy, lively, colorful theme captures the essence of the destination well.

5 Best digital travel brochure examples to take creative inspiration from 

Some of the best digital travel brochure examples that can fuel your creativity:

1. Nelson The Great Design Studio

This brochure created byFlyer by Nelson The Great Design Studio has bold, HD prints that bring alive the playful, fun vibe of the place. The font choice is also quite peppy.

2. National Geographic Lindblad Expeditions Family Expeditions 

The travel brochure has a simple cover of a girl enjoying her holiday destination. It beautifully captures the beauty of the place. The copy describes fresh daily sights, wildlife, undersea wonders, and activities for every age and fitness level.

3. Venngage

The stunning images of this travel brochure capture the beauty of the actual destination, which is bound to lure visitors. The text gives the most details about how to explore beautiful landscapes.

4. Micato Safaris

The cover of this brochure speaks for itself due to the visual aspect. You can see the leopards evoking adventure and your imagination.  The text is minimal because the pictures are loud in itself.

5. Beachbound

This digital travel brochure leaves a lasting impression in your mind of tranquility, with a place where you can spend quality time with your partner. The aesthetics are complementing the imagery along with the text to pass on a clear message here.

Are you ready to create one for yourself?

After browsing through all these travel brochure examples, you might have a fair idea of how to design a high-quality travel brochure that stands out and captures the attention of your potential clients. All these holiday brochure examples are perfect for inspiring your creative imagination.

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How to Make a Travel Brochure

Last Updated: March 9, 2024 References

wikiHow is a “wiki,” similar to Wikipedia, which means that many of our articles are co-written by multiple authors. To create this article, 54 people, some anonymous, worked to edit and improve it over time. There are 8 references cited in this article, which can be found at the bottom of the page. This article has been viewed 593,384 times. Learn more...

A creative, expertly written and well-designed travel brochure invites readers to cast themselves into a story that takes place in an exotic locale. In this article, learn how to make an enticing travel brochure that will have your audience fantasizing about-and booking-your travel packages.

Determining the Details of Your Travel Brochure

• A professional should already know what destination they are representing, or attempting to advertise for. Use this step to get to know the key features of your location: mountains, lakes, cabins, museums, parks, etc. Write each of these key features down on a piece of paper for use later on.
• If you are a student, find an exciting place to advertise for. Some great examples are Mexico, Hawaii, Myrtle Beach South Carolina, the beaches of Florida, or Australia, to name just a few. Research the location you choose (using reputable sources such as online search engines, encyclopedias, library books, etc.) and find out key features about the location. Write each of these down on a piece of paper for use later on.
• The lists for both students and professionals should be extra long at the beginning. It is better to create a long list to start, and then cross off items later on.

• Travel around the website by yourself and write down what and where the particular amenity is.
• If you are far away from where you are advertising for, look for maps online that might help you locate particular amenities. Sites like Google Maps often point out exactly what and where each of these is.
• After you have created a detailed list of the amenities, put a star next to the items you think are most important (bathrooms generally are a top priority). Make sure to note whether these amenities provide additional accommodations, such as being handicap accessible. [1] X Research source

• Visit peoples' homes and ask them politely to give their opinion. Remember to bring a pencil and paper to write down exactly what they say. You can also bring a voice recorder if you do not write very fast.
• If the destination is strictly for vacation (non-residential) try calling people whom have vacationed there in the past. As with the previous step, write down exactly what they have to say about their experience.
• Students who do not have direct contact with persons whom live, or have vacationed there, should look online. Find internet sites that link you with local hotels, restaurants, etc. in the area of your destination. Look for reviews that have to do with the destination (Mexico, Hawaii, etc.) rather than a particular place of accommodation. Write down what they have to say. [2] X Research source

• Vacation spots with lots of bathrooms, and restaurants available are great for an older demographic audience.
• Destinations which are primarily vacation spots (non-residential) usually target a younger audience, or newlywed couples going on their honeymoon.
• Vacation spots which have hotels furnished with WiFi and cable TV are great destinations for families.
• Destinations which have large rooms are great for business workers, who are looking to conduct work from far away.
• This is not an all encompassing list, but it will give you an idea about what to look for, and how to pick the right demographic audience. Something you might think is minor (a boardwalk for example) might make all the difference in the world for a particular clientele.

• Take into account the previous four steps, and in particular the target demographic group. Set a standard price to each of the amenities, and add them all up. Set a standard price for all of the key features of the destination and add them all up. Finally, add the price of the amenities and destination hot-spots together.
• Adjust the vacation cost according to who the audience is. Younger clientele and families will most likely be looking for a cheaper vacation. Older clientele and business types will have more money to spend. Generally speaking, vacations for a family of four should run between $1000 and $2000. Go higher or lower as you see fit. How to Calculate Cost of Travel

Writing the Text of Your Travel Brochure

• First, you’ll want to create a story. Just like a good novel pulls in a reader, the client wants to feel as if they are going on an adventure. In paragraph form (full sentences), write a convincing argument for why your vacation spot is the best place to visit.
• After you have written down your argument, go back and proofread. More importantly, cross out extraneous information, keep what is critical, and add in to places that need a more exciting, or convincing argument.
• This argument can then be split apart into different sections of your brochure. You might have to tailor the sentences to exist as a stand-alone argument in the different sections, but this will give you a good head start. It is important that the writer knows exactly why each of the individual pieces are critical, and how they come together to convince the clientele.

• Your heading/title should appear in bold lettering, underlined, and be large enough to read from far away. If someone is sitting in a doctors office, or at a coffee shop, they should be able to see the title clearly, at the top of the brochure.
• Each of the subheadings/section headings should also be in bold, and underlined. They should be a slightly smaller font size than the title. They should all also all be the same font. If one subtitle is in Times New Roman, keep them all Times New Roman. This creates a nice flow to your brochure, and does not bog down the viewer in trying to comprehend the brochure.

• Write down some adjectives you know that are not typically used, such as adventurous, pulsating, mind-boggling, fanciful, breathtaking, etc. Put these words first in your title, so that the readers eyes, reading left to right, will catch that key word.
• Then, make sure to include the location in the title. If you advertising for a Hawaiian vacation, do not leave out the word Hawaii. Put the location right after the adjective.
• Following the name of the place, you can finish the title with simply "vacation" or a synonym. End the title in an exclamation point, so that it appears that the person selling the vacation is just as excited as the potential clientele.
• Bold the lettering, and underline the title. A good example is: Adventurous Mount Everest Vacation!

• You want to make the argument for this vacation clear right up front. The reader is not going to look around the rest of the brochure if they are not convinced at the very beginning.
• This would be a great time to simply list off a few of the accommodations/hot spots. For example: “An all-encompassing Hawaiian vacation that includes beautiful scenery, top-of-the-line hotels, and all the food you can eat!”.

• You will want to include, at the bare minimum, the following sections: restaurants, hotels, scenery(appearance of the vacation spot), and shops. These are four of the most basic things people need to know about before they go on the vacation. In total, you should have around six to eight sections.
• Make sure that what you are saying is necessary, succinct, and convincing. Consider what image you are using and make sure that the words match up. Feel free to highlight, italicize, or bold certain words or phrases.
• This would also be a great time to add in those accommodations, such as handicap accessible, free continental breakfast, bike/walking trails, etc.

• To include block quotes in your brochure, start by indenting. Then add a quotation mark, and write in your quote. Finish by adding another quotation mark.
• You will want to include only the most sensitive, valuable information. Do not include bad experiences, as this might turn off the clientele.
• If you want to take out a sentence in the middle of a paragraph, simply highlight and delete. Then, in between the remaining sentences, add ... (three periods in a row). This will allow you to shorten the quote, keep what is necessary, and highlight what is most important. [5] X Research source

• Include some simple terms in your 3-4 sentence price section such as: “Prices as low as $1000 for a family of four!” or, “Prices start at $1500, and include great discounts if you purchase by phone!”
• Mention the different offers/deals vacationers can get through your particular company. Usually, there are family discounts, senior discounts, children discounts, etc.
• This section should appear on the inside of the pamphlet, to the far right (at the end). You do not want to start the brochure by introducing price, nor do you want to put the price on the back of the brochure, as the clientele will probably look there first and never look inside.

• This should be done as a series of bulleted points or dashes. Do not write this information in paragraph form, as it will all run together.
• Check a second and third time that the information is up to date and correct. Look at the bottom of webpages to see when the last time the page was updated. Call the numbers you are listing on the brochure and see who picks up the phone. The information you are presenting needs to be accurate. [7] X Research source

Creating the Visuals for Your Travel Brochure

• Some good examples include: A smiling visitor hugging a dolphin at a sea life attraction, or a woman relaxing with a massage in an open-air spa that overlooks the tropical sunset.
• Make sure the photos are in color, and have a high-quality resolution. Do not use stock photos which generally look fake, and off-putting. Use real life images, or photos you have taken yourself at the location.
• People enjoy seeing others having fun, so try to include photos of people enjoying themselves at your destination rather than showing an empty hotel room or deserted beach. This will invite readers to project themselves into the photo. [8] X Research source

• To convey a relaxed feeling appropriate for a spa, use muted pastel tones. Children's destinations are best marketed with bright, bold colors. Historical site brochures can be given an "antique" feeling with sepia and earth tones.
• For each panel of the brochure, use the same color. If there are different colors for each panel, it can become distracting and gaudy.

• Use a thin border to contain each of the panels in your brochure. A thick border can become distracting. The border should be a color that is a slightly darker/lighter shade of the tone that you use for the rest of the brochure.
• If you want to highlight key points of your story, use bullet points or asterisks. Generally, 3-4 is the range you want to stay in. Try to highlight things that are not written about in the sentences.
• Designs can also help, such as stars, rainbows, arrows, etc. Add these where and when you see fit. Once more, do not overuse these, and bog down the viewer in the visuals. The clientele should want to read more, not necessarily look more.

• Tell the printing company that you want the brochures printed on high-quality paper. Cheap, flimsy paper can easily be torn, ripped, or water-damaged. Thick, coated paper provides resistance to accidents, and can be carried around mush easier.
• If you wind up needing to use your home or business printer, just make sure to use thick, heavy paper. The settings of your printer should be set to the highest pixel quality so that your pictures come out clean and crisp.

Travel Brochure Template

Community Q&A

• Instead of using computers, students should try out their own skills at creating a hand made brochure. Colored pencils, magic markers, and rulers can get the job done well. Thanks Helpful 5 Not Helpful 1
• If you are a student, make sure to follow what your teacher requires. Thanks Helpful 5 Not Helpful 1
• Do not use pictures unless they are of the actual destination. People do not want to be lied to about what vacation they are going on. This can result in problems/litigation with the travel organization, or potentially a lowered grade if you’re a student. Thanks Helpful 3 Not Helpful 1

Things You'll Need

• Heavy paper
• Printer (preferably large (business) rather than desktop)
• Colored pencils, magic markers, rulers, ball point pens, etc. (for handmade brochures)

You Might Also Like

• ↑ https://www.biggerpockets.com/renewsblog/2014/10/06/6-amenities-to-ensure-repeat-business-in-your-vacation-rental/
• ↑ https://www.entrepreneur.com/article/83752
• ↑ https://www.huffingtonpost.com/2014/07/28/font-ranking_n_5625650.html
• ↑ https://papyrus.greenville.edu/2013/05/on-the-importance-of-a-good-title/
• ↑ https://www.englishdiscourse.org/block.quotes.htm
• ↑ https://www.ustravel.org/news/press-kit/travel-facts-and-statistics
• ↑ https://www.computerhope.com/tips/tip30.htm
• ↑ https://www.business2community.com/content-marketing-tips/pictures-articles-attract-eye-balls-01109658

About This Article

To make a travel brochure, start by identifying the main attractions in the area you're advertising, such as restaurants or movie theaters. Next, decide who your target audience is by evaluating the attractions at the destination, like by aiming for a young demographic if it's a vacation spot. To start writing, choose a catchy title and engage your audience with the first sentence on the opening flap by mentioning the destination's key strong points, such as good accommodation. Then, make sure you have great visuals to break up the text, since pictures are key if you want to grab people's attention. For more tips on how to write your sections or how to choose good visuals, read on! Did this summary help you? Yes No

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Attributes of a Decent and Appealing Tourist Brochure

According to the US Travel Association, around 2.7% of the United States’ GDP (gross domestic product) is attributed to travel and tourism. This statistic reflects the remarkable growth of the industry, and explains why more and more travel operators are looking for ways to attract new customers. One of the most engaging and enticing marketing tools that a tour and activity operator can use is a tourist brochure.

An effective brochure draws travelers to a destination and informs them about the adventures and experiences they will enjoy. Not only can it provide information about a destination, the types of activities taking place, and the schedule, but a travel brochure can also help potential guests imagine themselves on your tour through the use of pictures and unique selling points. If your company has received positive reviews from previous customers ( see our post on converting lurkers to contributors (opens in a new tab) ), then including them on your brochure can bring value to your services. With advanced technology and tools, brochures can be easily created using word processing and graphic design tools. Such software already has templates of various sizes and layouts, so crafting a brochure that perfectly suits your tour company has never been easier.

Features of a Stunning Tourist Brochure

A tourist brochure needs to be appealing to grab the traveler’s attention and bring more business to tour operators. Below we’ve listed the attributes of a successful tourist brochure, which can be helpful in enticing tourists:

Tempting Cover Photo

“You only get one chance to make a first impression”. This famous proverb has never been truer than when applied to the tourist brochure. On your brochure, the cover has to be the most attractive and eye-catching feature. Travelers often keep brochures from various operators, so for yours to stand out from the crowd its cover has to be more visually compelling than others.

As well as choosing an attractive and appealing photo, it is important to keep in mind that it needs to be simple and easy to read at the same time. According to Peter Lorre, marketing manager at CrowdWriter (opens in a new tab) , “the use of professional quality photos, clearly visible font color and plain layout would be helpful attributes to an attractive and fascinating brochure”.

Use of Photography

The most alluring feature of any brochure are the photos, which play the most vital role in grabbing potential customers’ attention. Head of Research at Premium Jacket says; “travel in and of itself is about sight-seeing; therefore, travelers need to see the best photos of the destination they are planning to visit”. The use of tempting and engaging photos is the simplest and most effective way of showcasing the best of your tours and destinations. People are visual creatures, and so featuring appealing landmarks, landscapes, and activities can be highly influential in helping potential guests make the decision to tour with you.

Eye-Catching Color Scheme

An effective color scheme, believe it or not, can influence travelers when they are deciding whether or not to choose your services. According to the psychology of color (opens in a new tab) , humans are drawn to and respond to different shades and tones. In this way, if your brochure is rather simple and lacking a color scheme, it may not draw the attention you want.

Warm colors, like orange, red, and yellow can stimulate feelings of comfort and warmth. Whereas cool colors such as lavender, blue, and green usually stimulate a sense of calmness. If we go by this logic, using warm and bright colors and avoiding cool colors would have a better influence on travelers.

A Convenient Type of Fold

A convenient type of fold can help ensure potential customers actually read and engage with your brochure. The fold of the brochure has to be convenient for browsing, so that your readers can access all of the necessary information easily. Brochures with various folds and formats can be annoying. The aim is to make your brochure as easily accessible as possible, while also successfully highlighting the features and benefits of your destination.

There are various options to choose from, such as trifold, half-fold, Z-fold, gatefold, double parallel fold, French fold, accordion fold, etc. Whichever option you choose, ensure that it is simple enough that potential guests read it, thus enticing them to book.

Premium Feel

When people travel, they are usually less concerned about the money they’ll spend than the adventures and luxuries they’ll experience. When appealing to travelers with a larger budget or a taste for luxury, be sure to reflect this in your brochure. Exclusive services like VIP airport lounge access, luxurious hotel rooms, 5-star meals, rental cars, and great tour guides (opens in a new tab) should be features you include in the brochure. The difference between a standard tour company and a luxury one are in these details.

Taking the above tips into consideration when designing and creating your travel brochure can help to ensure you’re appealing to your market and engaging with your readers. According to a survey by Travel Agent Central (opens in a new tab) , “citizens of the United States spend $101.1 billion on summer vacations”. Tour operators have immense opportunities to grab a larger share of this industry, and one of the simplest and most effective ways of doing this is with an appealing, easy-to-read tourist brochure.

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20 Travel Brochure Examples to Inspire Your Next Design

The warm sun on your cheeks, the cool wind at your back, the hustle and bustle of local street eats. Whatever kind of travel experiences you facilitate, there’s no better way to get potential clients in vacation mode than a well-designed booklet with stunning photos and captivating copy.

Learn why these simple marketing pieces matter so much and then check out some inspiring travel brochure examples below.

Why Travel Brochures Are Good Business

If print marketing seems outdated in this glued-to-our-smartphone age, you’ll be surprised to find out how important travel brochures really are. Small but mighty, these handheld pamphlets often make a real difference in vacationers’ plans.

According to a study by Bentley University :

• Print brochures are the second-most popular source of trip-planning information (behind internet sources like personal research or travel ads ).
• 85% of participants learned about a new attraction by seeing it on a brochure.
• 73% of participants would consider changing their plans based on a brochure.

Plus, for many people, planning is half the fun of any trip! The right travel brochure builds early excitement and contributes to a positive customer experience long before the experience actually begins. 

And, one final bonus: Because DIY travel brochures have gotten so easy, you can make a digital brochure and a print brochure at the same time. Create your custom booklet, export one file for print and one for web, and you’ll be ready to share it online and stock it in your lobby.

Sound good? Then get inspired to design by browsing the twenty beautiful city guides and creative tourist pamphlets below.

City-Specific Travel Brochure Examples

City guides help visitors—especially those on foot—orient themselves in an exciting new place. These travel brochures often include maps, highlights of key attractions, fun facts, and historical details.

1. Santorini, Greece

This travel brochure plays off well-loved Greek motifs including the classic blue-and-white palette (one of the world’s most iconic color combinations !), mosaic-inspired tile patterns, and a faux Greek font that evokes stone-carved manuscripts.

2. Macau, China

This city guide is the perfect distillation of Macau’s indigenous, Chinese, and Portuguese influences. It contains more text than most other travel brochure examples but uses a grid to keep everything easy to read.

3. Singapore

Bold colors make this Singapore city guide stand out, evoking some of the vibrant street art of this cultural melting pot. A suggested itinerary helps visitors explore this interesting city-state in just five days.

4. Tel Aviv, Israel

This walking map of Tel Aviv uses a cool motif drawn from Bialik Square to give each page of the pamphlet a cohesive identity and professionally designed look.

5. Istanbul, Turkey

Take a page from this Istanbul travel brochure by adding a QR code to your own design. QR codes make it easy for viewers to move from print marketing to the web , where they can continue finding even more helpful information.

6. Tokyo, Japan

Featuring a flat-design map with five attractions and six local recommendations, this Tokyo travel brochure has the highlights covered.

7. Budapest, Hungary

With its monochrome poppy orange and a lightly textured screen-printed look, this Budapest city guide rocks a retro 1960s feel while still feeling super contemporary.

8. Krakow, Poland

If you have a ton of information to share, this Krakow guide is one of the best travel brochure examples to follow. It features a whole lot of text but utilizes background boxes, dividing lines, and color-coding to maintain a strong visual hierarchy. 

9. Paris, France

This city guide advertises custom walking tours in Paris, using an action-packed photo and a bold-type font . Be sure to include critical info like website, phone number, location, or whatever else will ensure your appointment books get full!

10. Barcelona, Spain 

Quirky, uneven letterforms and oversized asterisks serve as a whimsical introduction to Barcelona. The sky blue background and white clouds work especially well with the two photos, both of which feature a prominent sky.

Travel Brochure Examples for Cultural Sites and Tourist Attractions

The following travel brochures hone in on a specific attraction, region, or cultural site, incorporating beautiful visual representations as well as useful information for tourists. They’re perfect to keep stocked in hotel lobbies, visitor centers, and travel agencies.

11. Villages of Crete, Greece

This guide is given to guests of a family-owned hotel on the island of Crete. The black-and-white photos , desaturated peach paper, and vintage grotesque font lend themselves to a nostalgic, down-home look.

12. Waters of Palawan, Philippines

Unsurprisingly, gorgeous travel photos of beaches, water, and sunsets take center stage in this travel brochure example. The natural element of water is reflected in the dark blue color palette and the curving wave motif.

13. Wines of Bordeaux, France

This museum booklet captures the elegance of French wine through an understated beige and slate gray color palette and a modern serif font.

14. Aruba, South America

Aruba’s stunning white beaches are a must-see experience. Use a Create template like this one to insert enticing and can’t-miss attractions for your destination.

Even try using minimal text to let those pro-photos speak for themselves. You can upload your own images or use some of Shutterstock’s unmatched royalty-free photos geared to your location.

To find this template in Create , simply type “Travel” into the search bar and it’ll pop right up!

15. Trails of Taiwan

Part outdoor trail map and part historical guide, this travel brochure highlights the natural beauty of the island, as well as the history of local indigenous peoples.

16. Railways of India

Okay, so this travel brochure is for a railway that only exists in our collective cultural imagination (thanks, Wes Anderson!). But, there are well over 20,000 trains in India , and any one of them could benefit from a creative brochure like this one.

17. Churches of Kaunas, Lithuania

Drawing upon classic Orthodox iconography and church decor, this guide to Kaunas, Lithuania, perfectly mirrors the religious sites it highlights.

Hand-drawn illustrations and sketched tiling add a folksy and authentic feel.

18. Mountains of Bolivia

This travel brochure highlights Bolivia’s natural beauty and encourages visitors to travel in an ecofriendly way . The earthy greens and browns contribute to the rustic feel, with a helpful legend indicating various outdoor activities at each location.

19. Wildlife of South Africa

This campground and safari travel guide strikes a rustic and authentic tone with its font and desert-friendly color choices. You can always use personal photos or Shutterstock’s images to capture the essence of your destination. As you build your design, keeping colors, fonts, graphics, and images complementary will make for a cohesive theme.

For more tips on capturing African landscapes, check out this must-read tutorial for design inspo. And to find this template in Create , simply type “Animal” into the search bar and start crafting!

20. Beaches of Thailand

Creative text effects make this Thailand travel brochure especially remarkable, including text and photo layering, text masks, and even a subtle color gradient at the bottom.

To mirror this look in Create , explore the Effects tab for a multitude of options. For color gradients, specifically, click the Change color circle on the lefthand toolbar, select Gradient, and Apply !

If you were able to browse these twenty travel brochure examples and not be flooded with an overwhelming desire to get away, you must be one in a million.

Why not take a page from the brochures above and tell your own travel story? Start with one of Create’s travel templates or begin your own vision with a blank canvas ! We can’t wait to see all of your fun adventure-time-fueled creations.

License this cover image via briddy .

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15+ Travel Brochure Examples to Inspire Your Design

See some of our travel brochure ideas, templates, and examples, all in one place. Then design your own informational and unique brochure for free using Venngage!

Most Popular New Travel Brochure Templates

Product Sales Brochure

Modern University Tri Fold Brochure

World Travel Tri Fold Brochure

Simple Tri Fold Brochure 

New travel brochure ideas, templates & examples.

Green Photo Centric Trifold Travel Brochure Idea

Photo Centric Outdoor Travel Brochure Idea

Colorful Moroccan Minimalist Travel Trifold Brochure Idea

Creative Blue Greece Travel Trifold Brochure Idea

EPIC Green Tri-Fold Travel Brochure Idea

As designers and creators, we all have all been there a few times. Sometimes all you need is a little brochure design inspiration to get the creative juices flowing. 

Want to create a travel brochure for your amazing cottage or hotel? What about designing a business brochure that shows off your company in a very professional way. Or even just a simple tri-fold brochure for your school project? We have all of those brochure examples in the Gallery. 

After you find the perfect brochure idea, you can use one of our professionally designed brochure templates to finish the job. And with our collection of brochure templates, even a new designer can create something incredible. So what are you waiting for?

Business Brochure Ideas

Trifold Brochure Ideas 

Modern Brochure Ideas

 top inspirational categories.

Infographic Ideas

Poster Ideas

Brochure Ideas

Flyer Ideas

Business Infographics

Education Infographics

Marketing Infographics

Tech Infographics

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What Is A Brochure? – Types, Uses, & Examples

Be it a big retail store like Walmart, an amusement park like Disneyland, or just a local restaurant; offline businesses require tangible marketing collateral to convey information about their offering to their target audience in an effective way. A brochure is one such marketing tool that helps dissipate a lot of information in a handy manner.

Though a traditional marketing collateral , even today, brochures are amongst the most prevalent tangible collateral marketers use to educate the target audience about a product, company, or brand. 

But what exactly is a brochure, and what purpose does it serve? What are its types, and how is it different from a flyer ?

What Is A Brochure?

A brochure is an informative paper document folded into sections or panels, that is mass-produced to fulfil a marketing objective.

It has a single focus – to deliver information about a product, company , brand , event, etc. in an easily accessible format. It is often used as part of a larger marketing campaign and can be distributed either manually or through the mail.

Brochures are usually printed on high-quality paper stock and tend to be a letter, A4, or A5 in size, although they can be produced in any size or shape depending on the objective and information provided.

Purpose Of A Brochure

The key purpose of a brochure is to convey information about a product, company, or service in an easily digestible format.

A well-designed brochure summarises the key information potential customers need to know in an engaging and visually appealing way, forming a go-to resource that they can refer to repeatedly.

Brochures are often used as part of a wider marketing campaign and can be particularly effective when distributed to the right audience.

What Is A Brochure Used For?

A brochure is primarily used as a marketing tool to provide all the relevant information about the offering while aiming at fulfilling a marketing goal like generating leads or boosting sales.

They are often used to:

• Educate the (prospective) customer about what the brand has to offer or what they can expect. In specific scenarios like in a restaurant, it can also be used to list the items on the menu. In events, it can be used as a program guide or a map.
• Highlight an offering’s key features and benefits in a more informative manner.
• Fulfil a marketing strategy like creating brand awareness or generating leads by being a part of a bigger marketing campaign.
• Build trust and credibility by providing relevant information about the company, product, service, or event.

Characteristics Of Brochure

Brochures stand out from other offline marketing collateral by having their own set of characteristics. These are:

• Folded document: Brochures are folded documents that come in different folding styles – half-fold, tri-fold, and Z-fold. This is a characteristic difference between a brochure and a flyer.
• Objective-oriented: Brochures are created with a specific marketing objective or goal in mind. This goal could be anything from creating product awareness to promoting a new service.
• Detailed content: Brochures contain detailed information about the company, product, or service. This is because brochures are not meant for quick reads. They are created so that the target audience can take their time to read and understand the content.
• Branded design: Brochures follow brand identity guidelines. This means that the brochure’s overall design, colour scheme, and typography match the company’s other marketing materials.
• Single focus: Brochures usually only feature one main message along with sub-points. This allows the reader to digest the information without feeling overwhelmed fully.

Types of Brochure

There isn’t a one-size-fits-all when it comes to brochures. Different businesses have different needs and goals, so the type of brochure they create depends on what they are trying to achieve.

Here are some of the most common types of brochures:

Brochure Types Based On Folds

Brochures can be categorised into different types based on the way they fold. The most common folds are:

Brochure Types According To Usage

Just like there are different types of brochures, there are also different ways that they can be used. Here are some common usage scenarios for brochures:

• Information brochures: Often used by brands to introduce themselves or provide general information about their products and services.
• Educational brochures: These types of brochures are often used by schools, universities, and other educational institutions to provide information about their programs, facilities, and staff.
• Product brochures: Product brochures are used to promote and sell specific products. They often include product photos, descriptions, and pricing information.
• Event brochures: Used to promote concerts, festivals, fairs, and other types of gatherings, event brochures are typically include event dates, locations, ticket prices, and a list of featured performers or attractions.
• Map brochures: Commonly found in tourism offices and hotels, map brochures provide visitors with maps of the local area, as well as information about nearby attractions, restaurants, and other businesses.
• Menu brochures: Used by restaurants and other food-related businesses as take-away menus, these brochures often include photos and descriptions of popular menu items, as well as pricing information.

Brochure vs Flyer

Brochures and flyers are both printed promotional materials on paper. However, they’re not the same.

While a brochure is more like a booklet that’s meant to be read, a flyer is more like a poster or a single sheet of paper that’s meant to be seen.

Brochure Examples

Be it educational institutions, real estate firms, NGOs, event management companies or any other organisation, brochures find their way into a brand’s marketing mix often. Here are some examples of brochures:

Harvard Brochure

The graduate study in Chemistry & Chemical Biology’s brochure for admissions showcases the various aspects of the programme in an easily digestible format. The brochure uses tri-folding and has a follows the brand guidelines of CCB.

Nike Brochure

This is a design art of Nike’s brochure for the even HOOP Summit in Turkey. The brochure has been designed to showcase Nike Flyknit – a new shoe range from the company.

Steps To Creating A Brochure

Creating a brochure can be a great way to introduce a company, organization, product, or service to the target audience and inform them about its benefits. However, a successful brochure requires more than just combining pictures and text. The following are the steps to create a brochure that will grab the attention of the audience:

• Define the audience – It is crucial to determine the tone and style of the content and design. Understanding the interests, needs, age, and gender of the target audience will direct the language, visuals, and overall design of the brochure.
• Conduct research – Researching the topic of the brochure is important to ensure the information presented is accurate and relevant. This can be done by gathering data from internal sources such as company reports, or external sources such as industry publications or online research.
• Develop a plan – After having a clear understanding of the audience and the information to convey, an outline of the content should be created. This will define the structure, layout, and design of the brochure, enabling the decision of the overall look and feel of the brochure.
• Choose the brochure type – There are several types of brochures available, such as bi-fold, tri-fold, z-fold, gate-fold, and more. Choose the one that best fits the needs and the information to convey.
• Choose a design software – There are many design software options available, from professional tools like Adobe Creative Suite to user-friendly platforms like Canva and Visme. Choose a software that fits the design expertise and needs to ensure the quality standards are met.
• Select a design style – After choosing the design software, decide on a design style or template that aligns with the outline and appeals to the target audience. Select colours, images, and other visual elements while designing and styling the brochure. Ensure the design is consistent and easy to read and navigate.
• Choose the paper and finish – Decide on the type of paper and finish for the brochure, such as glossy, matte, or uncoated paper, as well as different weights and textures. This will affect the overall look and feel of the brochure and can also impact its durability.
• Share the brochure – Once the brochure is complete, it can be handed to the audience in person at events, trade shows, store windows, conferences, and other places. If they are digital brochures, they can be shared through the website, social media, email marketing, or by embedding them in blog posts .

Go On, Tell Us What You Think!

Did we miss something? Come on! Tell us what you think about our article on  what is a brochure in the comments section.

A startup consultant, digital marketer, traveller, and philomath. Aashish has worked with over 20 startups and successfully helped them ideate, raise money, and succeed. When not working, he can be found hiking, camping, and stargazing.

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What Is Travel Brochure

What is a travel brochure?

A travel brochure is a document that promotes travel and tourism. It typically contains information about a destination, such as its history, culture, and attractions. It may also include photographs, illustrations, and maps.

Why are travel brochures important?

Travel brochures are important because they can help people to learn about a destination and decide if they want to visit it. They can also provide information about things to do and see in a destination.

How are travel brochures made?

Travel brochures are typically made using a combination of text, photographs, and illustrations. They may also include maps.

Who uses travel brochures?

Travel brochures are used by people who are interested in travelling to a particular destination. They can also be used by people who are already in a destination and want to learn more about it.

• 1 What is a travel brochure meaning?
• 2 How do you write a travel brochure?
• 3 What are the features of a travel brochure?
• 4 What is the meaning about brochure?
• 5 What is the purpose of brochures?
• 6 What is the importance of a brochure?
• 7 Where can I make a travel brochure?

What is a travel brochure meaning?

A travel brochure is a document that is used to promote a certain destination. It typically contains information about the area’s climate, culture, history, and attractions.

Travel brochures can be used to promote both domestic and international destinations. They are often distributed by tourism boards, hotels, and travel agencies.

The purpose of a travel brochure is to persuade people to visit a certain destination. It can be used to generate interest in a destination and to persuade people to make a travel booking.

Most travel brochures are print-based, but there are also many that are now available in digital formats.

How do you write a travel brochure?

A travel brochure is a document that promotes a destination and provides information about the area to potential visitors. It can be a great way to get people excited about a trip and to give them all the information they need to make a decision about whether to visit.

When writing a travel brochure, it’s important to capture the tone of voice that will appeal to your target audience. You want to be informative but also exciting and engaging. Here are some tips for creating an effective travel brochure:

1. Start with a catchy headline

Your headline is your chance to capture the reader’s attention and make them want to learn more. Come up with a headline that is eye-catching and sums up what your brochure is about.

2. Introduce the destination

Introduce your destination with some facts and figures about it. What is the population? What is the climate like? What are the main attractions?

3. Use descriptive language

When describing the destination, use evocative language that will paint a picture for the reader. Talk about the sights, sounds, and smells of the area.

4. highlight the benefits of visiting

What are the benefits of visiting this destination? Why should people choose to visit your area over others? highlight the unique selling points of your destination.

5. include images

Including images is a great way to help the reader visualize the destination. Choose images that are eye-catching and will help to sell the destination.

6. Use a clear and easy-to-read font

Make sure your font is easy to read so that the reader can easily scan through the brochure.

7. Make it visually appealing

Use layout and design to make the brochure visually appealing. Use headings and subheadings to break up the text, and use bold and italicized text to highlight important information.

8. Use persuasive language

Use persuasive language to convince the reader to visit the destination. Talk about the different activities and attractions that are available, and make sure to highlight the benefits of visiting.

Use layout and design to make the brochure visually appealing. Use

What are the features of a travel brochure?

When it comes to travel, a brochure is one of the first things you’ll likely see. It’s a great way to get an overview of a destination and what it has to offer. What are the features of a travel brochure?

The layout of a travel brochure is typically very visual, with lots of photos and graphics. This is intentional, as travel brochures are meant to inspire people to visit a destination. The layout should be easy to read and follow, with clear headings and sections.

The text in a travel brochure should be brief and to-the-point. It’s not meant to be a comprehensive guide to a destination, but rather a overview of what’s available. The text should be written in an upbeat, positive tone.

Photos are a key feature of travel brochures, and they should be high quality. They should capture the essence of a destination and make people want to visit.

One of the most important things to include in a travel brochure is the price. It’s important to be upfront about how much a trip will cost, so that people know what they’re getting into.

What is the meaning about brochure?

A brochure is a small booklet that is often used to promote a product or service. It can be used to provide information about a company or organization, or it can be used to promote a particular event or sale. Brochures are typically printed on inexpensive paper, and they are often distributed free of charge.

There are a number of different types of brochures, and each type can be used for a different purpose. Some brochures are designed to be handed out to potential customers, while others are designed to be displayed in a store or office. Some brochures are even designed to be mailed to potential customers.

The purpose of a brochure is to provide information to potential customers. This information can include the features and benefits of a product or service, or it can include information about a company or organization. Brochures can also be used to promote special events or sales.

When designing a brochure, it is important to keep the target audience in mind. The layout and content of a brochure should be designed to appeal to the target audience. It is also important to use a clear and concise writing style, and to avoid using too much text.

Brochures can be a valuable marketing tool, and they are often used to generate interest in a product or service. By providing clear and concise information, a brochure can help potential customers decide whether or not to purchase a product or service.

What is the purpose of brochures?

A brochure is a printed document that is used to promote a product or service. It is typically a tri-fold document that can be folded out to reveal more information about the product or service. Brochures can be used to generate interest in a product or service, to provide information about a product or service, or to sell a product or service.

Brochures are an important part of marketing. They can be used to generate interest in a product or service, to provide information about a product or service, or to sell a product or service. Brochures can be used as an advertising tool to reach a large number of people, and they are an effective way to promote a product or service.

When designing a brochure, it is important to consider the target audience and the purpose of the brochure. The design of the brochure should be appealing to the target audience and it should be easy to read and understand. The content of the brochure should be relevant to the product or service that is being promoted.

Brochures can be used to promote a wide variety of products and services, including businesses, products, services, events, and causes. They are an effective way to reach a large number of people and to promote a product or service.

What is the importance of a brochure?

A brochure is an important marketing tool that can be used to generate leads, promote products or services, or to build brand awareness.

A well-designed brochure can help to create a positive impression of your business and can be an effective way to reach your target audience.

Brochures can be used to promote a range of products and services, from new products and services to special offers and discounts.

They can also be used to promote events, such as trade shows, or to build brand awareness.

A well-designed brochure can be an effective way to reach your target audience and can help to generate leads or sales.

Where can I make a travel brochure?

Making a travel brochure can be a fun and informative way to show your friends and family your upcoming vacation spot or just to give them ideas for their next trip. There are a few different ways that you can go about creating a travel brochure, and the one you choose will depend on your level of comfort with design software and your printing options.

If you’re comfortable with design software, you can create a digital travel brochure using a program like Adobe InDesign, Adobe Photoshop, or Microsoft Publisher. This option allows you to be very creative with your design and to add photos, videos, and interactive elements. However, you’ll need to have a good understanding of the software program you’re using in order to create a professional-looking brochure.

If you’re not comfortable with design software, or you don’t have access to a program, you can create a travel brochure using a word processing program like Microsoft Word or Pages. This option is less creative, but it’s a good option if you want to create a simple, easy-to-read brochure. You can also create a PDF brochure using a program like Adobe Acrobat or Preview on a Mac.

Once you’ve created your travel brochure, you need to decide how you want to print it. If you have a printer at home, you can print it yourself. However, if you want a higher quality brochure, you may want to consider printing it at a copy shop or through a online printing service.

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News | HOW TO READ A TRAVEL BROCHURE–WHAT IT SAYS AND…

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News | HOW TO READ A TRAVEL BROCHURE–WHAT IT SAYS AND WHAT IT DOESN`T

Tour brochures are often a source of pleasure and easy to read–but it is frequently difficult to figure out what their enticing language really means. Each year, more and more brochures are remarkably precise. Many of them, however, still resort to such sleights of hand as describing a hotel as

”scenically located” and, therefore, presumably charming, when it also can mean the hotel is far from the center of town.

Brochures are tour operators` showcases, their prime selling tools, and some companies spend lavishly to produce them. For example, the 1985 American Express brochure for its European tours runs 160 pages and is strikingly illustrated with color photos and maps. Maupintour`s current European brochure is 144 pages long, Caravan`s is 108, and Globus-Gateway`s is 124.

That doesn`t mean that the smart traveler must absorb every word, but that at a minimum you should study thoroughly the descriptions of any trip you may think of taking, plus the overall tour conditions, which are usually found in the back of the brochure.

Most major tour operators sell through travel agents, not directly to the public. If a brochure is unclear on any point that seems important, ask your agent for answers; leave nothing to doubt. The Europe brochure of Trafalgar Tours, for example, does not explain the difference between the ”table d`hote three-course dinners” that are usually included in Britain and the ”three-course dinners” (not specified as table d`hote) that are offered on the Continent.

A phone call to Nigel Osborne, vice president for sales and marketing at Trafalgar`s office in New York, elicited the explanation that table d`hote, as interpreted by his company, means a choice of three or four main courses, while continental dinner menus usually offer one entree, with no choice.

Regardless of how attractive a brochure may seem, two cardinal points should be kept in mind. One is that the higher the price, the more features a tour is likely to embrace and the better the quality is likely to be. That doesn`t necessarily mean that expensive is good and cheap is poor, but it is grossly unrealistic to expect regal treatment at bargain prices.

For example, the Hemphill-Harris Travel Corp. of Encino, Calif., devotes pages 4 and 5 of its Europe brochure to food. All meals are included on every tour, it says, and whenever possible you can choose anything from the menu, except caviar, at no extra cost.

”In major cities,” the brochure says, ”you may eat not only at any of the restaurants in your hotels but also anywhere in the city; when you return to the hotel, simply present the receipt to your tour manager who will immediately reimburse you.”

In contrast, what Trafalgar calls its ”cost saver” tours of Europe include dinner on many but not all evenings and from restricted menus, usually at the hotel where you spend the night. The brochure says lunches are not included ”since in our experience clients prefer to sample local regional dishes and delicacies during the lunch break.” What this also means, of course, is that lunches are at extra cost.

Hemphill-Harris uses luxury hotels, some of international renown, such as the Savoy in London, the Bristol in Vienna and the D`Angleterre in Copenhagen. Trafalgar uses what it calls ”good tourist-class hotels.” However, a 21-day Italian tour of Hemphill-Harris costs $5,280 a person, double occupancy, while a 21-day Trafalgar tour of Europe is priced as low as $770. Both prices are per person in double occupancy and do not include round-trip transportation between the United States and Europe.

The second cardinal point is that unless a brochure specifies that something is included in the tour price, you can usually assume that it is not.

In Europe, for example, dinnertime coffee or tea is rarely included unless the brochure says it is. So if you are accustomed to having one or the other with your meal, be prepared to be billed extra. On page 3 of its Europe brochure, Maupintour states in highlighted type that ”coffee or tea and dessert are always included.” In small type on page 252 of its Europe brochure, American Express lists coffee among items that are ”not included.” Brochure language must sometimes be taken literally. For example, Trafalgar`s description of Day 10 of its scenic Europe tour is headlined

”Venice at leisure.” Then it states: ”Ancient and splendid palaces, once the homes of Venetian noblemen, featured on our canal cruise. Disembark at St. Mark`s to view the Cathedral with its murals and bronze horses; the Doges`

Palace and Bell Tower. Shop for famous Murano glass, fine Venetian lacework or fashionable clothing. Return to St. Mark`s to enjoy the nightlife–perhaps by gondola.”

Key phrases here are ”our canal cruise” and ”perhaps by gondola.”

”Our” means that the canal cruise is included in the tour price.

”Perhaps” means that you can take an evening gondola ride if you wish, but it is not included. Osborne said, however, that Trafalgar tour directors would offer one at extra cost, just as, according to the brochure, ”they`ll tell you the best places to shop.”

Some key questions to keep in mind when studying a tour brochure:

— What type hotels are used and where are they relative to sightseeing, shopping, transportation and entertainment?

If the brochure doesn`t provide satisfactory answers, ask your travel agent. Be aware that the standards by which hotels are rated vary from country to country, and that what may be called first class in Europe may seem third class to many Americans.

Where governments officially grade hotels, ratings are usually based on what physical facilities they offer, such as private baths, room telephones and air conditioning, rather than on quality.

Some brochures use descriptions in the Official Hotel and Resort Guide, a multivolume worldwide directory published by Murdoch Magazines in New York. But some of these can be ambiguous. Wilma Goldenberg, the editor of the guide, defined ”superior tourist class” as ”a little better than straight tourist class,” which she called ”utilitarian,” and ”moderate first class” as

”not fully first class.”

— What meals are included, and will menus offer choices?

The best brochure itineraries will specify what meals are included each day. Most tours include some sort of breakfast daily, but it may be continental, which usually means only rolls and coffee. Some skip lunches and many omit dinners in such major cities as London, Paris and Rome. Brochures typically contend that there are so many good restaurants in those cities that you should have a choice; remember, however, that what you pay for such meals will increase the cost of your tour.

— What is the pace of the tour?

How many nights will you spend at each hotel, or will there be a string of one-night stays, meaning daily packing and unpacking? Will there be enough free time to suit your taste, and will it be genuinely free, or simply an opportunity for the tour manager to try to sell you optional sightseeing or entertainment at extra cost or to nudge you toward favored shops?

Will enough evening entertainment be offered, as part of the tour or optional, to keep you from feeling lonely if you are traveling by yourself? If you are going to Europe, will you have time to relax after your overnight transatlantic flight, and will you have access to your hotel room as soon as you arrive? All of these are appropriate questions when trying to match your tastes with the tour operator`s description.

Finally, it is important to determine the tour operator`s cancellation and refund policies as well as whether the advertised prices are guaranteed.

A new leaflet, ”How to Read a Tour Brochure,” is available free if you write to the United States Tour Operators Association, which represents most of the trade`s leaders. The address is Suite 4B, 211 E. 51st St., New York, N.Y. 10022.

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Meaning of brochure in English

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• above/below the fold idiom
• circulation
• glossy magazine
• house journal
• house organ
• in circulation
• Sunday paper
• My girlfriend is probably through her second cup of coffee and reading brochures for nature walks in the Alps at this point, so I say, fine, give me a one-day card.  

brochure | American Dictionary

Brochure | business english, examples of brochure, translations of brochure.

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sung by a group of people without any musical instruments

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Definition of brochure

• flier

Examples of brochure in a Sentence

These examples are programmatically compiled from various online sources to illustrate current usage of the word 'brochure.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.

Word History

French, from brocher to sew, from Middle French, to prick, from Old French brochier , from broche

1748, in the meaning defined above

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“Brochure.” Merriam-Webster.com Dictionary , Merriam-Webster, https://www.merriam-webster.com/dictionary/brochure. Accessed 9 Apr. 2024.

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What happens to Tasmania when Dark Mofo and other winter festivals are cancelled?

• In short:  Tasmania is entering the winter period without one of its biggest tourist drawcards, Dark Mofo.
• Another winter festival is finishing up this year, with organisers saying it has run at a loss for the past nine years.
• What's next?  Tourism Tasmania is hoping its "Off-Season" marketing campaign will help keep winter tourism numbers high.

Winter festivals have become an important part of Tasmania's colder months, drawing thousands of tourists to the state during what had traditionally been its quietest period.

But some of Tasmania's most popular festivals have fallen victim to factors affecting festivals around the country.

Dark Mofo, one of the state's biggest winter drawcards, is taking a year off after more than a decade, citing rising costs and the need for a "period of renewal".

Its Winter Feast, Nude Solstice Swim and a late-night dance party will still go ahead, however.

Dark Mofo last year attracted 45,000 interstate visitors, sold more than 100,000 tickets and brought in more than $5.5 million at the box office, and has been described by the Tasmanian Hospitality Association as a "game changer" for winter tourism.

Accommodation owner Annie McKay said Dark Mofo had a positive impact on her business at Strahan, on Tasmania's west coast, in previous years.

"The event has become so iconic that people are using it as a motivator to travel to Tasmania, and then planning external travel from that event," Ms McKay said.

She said if Dark Mofo were cancelled indefinitely, "it would have a huge impact".

Tourism Tasmania optimistic about winter season

Despite the loss of the full Dark Mofo festival program this year, Tourism Tasmania is hopeful it will be able to attract visitors to the state this winter.

The tourism body has released the fourth iteration of its Off-Season marketing campaign, which encourages Australians to become "a winter person" by immersing themselves in some of the more than 500 "off-season" experiences across the state.

"It's a challenging time for travel, and so that's why we're really investing in this winter campaign this year," Tourism Tasmania chief executive Sarah Clark said.

Ms Clark said while Dark Mofo has hit pause on the full festival, its Winter Feast would still draw international and interstate visitors.

"It's a challenging time for events to operate in this environment.

"There's rising costs, but there's also a change in what people are looking for, so it's good to see some events taking a pause … so that next year we can be bigger and better," she said.

According to Tourism Tasmania figures, 1.26 million tourists visit the state each year. Of those, 500,000 visit during winter — a number the tourism body hopes will be repeated this year despite Dark Mofo's cancellation.

Huon Valley winter festival also on the way out

The organisers of Willie Smith's Midwinter Festival have announced this year's festival will be the last.

Organisers said the festival, in its 11th year, had been running at a loss for the past nine years.

Willie Smith's director, Andrew Smith, said a lack of volunteers, weather risk and economic impacts all contributed to the decision to cancel the festival.

"If you look at festivals all around Tasmania, and, in fact, all around the country, when the pressure is coming on for them to have positive revenue, they're slowly making the decision that the risk to do that is simply too high," Mr Smith said.

Cost-of-living pressures, climate instability and dwindling ticket sales are behind the cancellations of other festivals interstate.

Splendour in the Grass was canned just a fortnight after its line-up was announced, and Groovin' the Moo has also been cancelled.

Tasmanian summer festival MONA FOMA has also been cancelled, with Mona founder David Walsh saying its "spell has worn off".

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Back to School: What's 'Cool' New England Patriots Legend Bill Belichick Doing On Campus?

Bill Belichick may not have a head coaching job this season, but that doesn't mean he's sat idly by as some college teams prepare for the upcoming year ahead.

• Author: Nick Faria

In this story:

The New England Patriots made the decision to move on from Bill Belichick shortly after the 2023 regular season came to an end. Since then, the coaching legend hasn't been quiet about making the rounds for other franchises and college programs.

This past week, the eight-time Super Bowl champion coach for the Patriots and New York Giants made his latest trip to Washington for a two-pronged reason. First, Belichick was the key note speaker at a coaches clinic for the Huskies as they began Spring Workouts this week. The plan was for Belichick to join his former assistant Jedd Fisch where he would watch practice and then speak to players.

Jan 11, 2024; Foxborough, MA, USA; New England Patriots former head coach Bill Belichick holds a

Eric Canha-USA TODAY Sports

There's another reason why Belichick would possibly chose to come to Washington in the first place - his son Steve.

The oldest son of Belichick's children, Steve took a position with the Huskies as the defensive coordinator for the Nation runner-ups last season.

"It's cool. I'm glad he got to come out here," Belichick said. "I look up to him in so many different areas but to have him out here to lean on is awesome."

It has been a tumultuous offseason for the Belichick family as a whole. The youngest brother Brian has chosen to remain with the Patriots organization as they turn to Jerod Mayo to lead the franchise in the future. Bill, on the other hand, has had to deal with the fall-out from Apple's "The Dynasty" in which his coaching and overall legacy were called into question by Patriots owner Robert Kraft and several former players.

If he was worried about it, though, the 71-year-old isn't showing it. At the very least, he continues to be active around the football landscape.

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What is sustainable tourism in panama, it depends who you ask.

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Veteran guide Rich Cahill on the Panama Canal. Panamanians have adopted a flexible definition of ... [+] sustainability as they grapple with an influx of tourists.

If you ask Rich Cahill to define sustainable tourism, he'll tell you about the wilderness next to the Panama Canal where you can find ocelots, howler monkeys, and three-toed sloths. It's about explaining to visitors that nature is both fragile and resilient — a contradiction that's on full display in these lush Central American rainforests.

"People think they know sustainability," says Cahill, who runs Ancon Expeditions , a Panamanian tour operator. "But they're not thinking big enough."

Sustainable means something different to David Kianni, general manager of the Sofitel Legend Casco Viejo . To him, it's about being a responsible corporate citizen — no single-use plastics, and having an active conservation initiative — and creating a mentorship program that supports native culture.

Just down a cobblestone street in Old Town Panama City, you'll find yet another definition of sustainability at the just-opened Amarla Casco Viejo , a boutique hotel. For general manager María Antonieta Ramírez, it's about following all the best practices of conservation and promoting artists like Phoebe Montague Warr, whose riveting images of Panama's biodiversity are on display in the guest rooms.

Sustainability in tourism is a broad topic that covers environmental protection, supporting local communities and cultural preservation. But what does sustainability really mean?

I'll be asking that question as I travel through the Caribbean, a part of the world that has aggressively pursued a reputation for sustainability in tourism. But how sustainable is the Caribbean when compared to other places? How can you tell if a destination is really sustainable? And ultimately, is sustainability worth it, not just to the visitor and the business, but also to the affected communities?

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For a benchmark, I decided to start in Panama, perhaps one of the sustainability pioneers. Guides like Cahill were leading tourists through tropical rainforests decades ago, before ecotourism became a household word. Panama also has a colorful history as an adventure destination, featuring dictators, military invasions and plenty of intrigue. Plus, it's an airline hub that connects to many Caribbean islands, as well as other destinations in the Americas and Europe.

What is sustainable tourism?

Experts will tell you that, on its broadest level, sustainable tourism is about reducing the negative environmental, social, and economic consequences of travel. But it's also about helping local communities and preserving natural and cultural resources for people who live in the affected areas.

Sustainability means that you can keep coming back to the place again and again without worrying about it being depleted or destroyed. And here are three main ways a destination can pursue a sustainability goal:

Reducing environmental damage

Sustainable tourism tries to lower carbon emissions, reduce waste and conserve resources. Hotel recycling programs and carbon neutrality commitments by airlines fall under this category.

Helping local communities

Sustainability is also about empowering local communities through small business mentorship programs and sourcing local products. When your boutique hotel offers a locally made drink or soap product, chances are it's part of a sustainability effort.

Preserving culture

The final aspect of sustainable tourism is about helping people maintain local cultures and traditions. This may include promoting a range of tourist-related activities that allows visitors to appreciate the ways of the indigenous society.

These three core sustainability principles sound simple enough. But when it comes down to it, the definition is like sand in your fingers. It's elusive. It sounds promotional, and at times gimmicky. And ultimately, isn't sustainability something airlines, hotels and tour operators should have been doing all along?

A cargo ship passes through the Panama Canal near Gatun Lake.

In the Panama Canal, a practical definition of sustainability

The Panama Canal is an unlikely ecotourism destination. Dredging a canal between the Atlantic and Pacific disrupted fragile ecosystems and led to the extinction of several species, notably the golden frog. But the security concerns also preserved fragile rainforest, and after gaining ownership of the canal from the U.S., Panama created Soberania National Park to protect the area surrounding the canal.

Today, the national park is home to some of the most spectacular birdwatching in Central America. You can see everything from crested guans and toucan to heron and antbirds hawks in the forests. These animals have adapted to the canal. It isn't uncommon to see a monkey or jaguar swimming across the canal during a boat tour.

Cahill, an American who grew up in Panama, remembers when the U.S. still administered the canal and the entire area was closed off to most people. Ironically, he says the military bases and travel restrictions saved the area from development and made it one of the leading ecotourism attractions in Latin America.

And then the visitors came.

"Growth is a tough thing without good planning," he says. "It's easy to forget that."

But growth is very much on everyone's mind in Panama. That's because the country has seen an influx in visitors as more cruise ships have come through the Panama Canal. A new cruise terminal has opened just outside Panama City, straining the city's limited tourism infrastructure.

"When you get all these cruise ships coming in, you can see the consequences of poor planning," adds Cahill.

So that's one perspective. Panama wasn't meant to be an ecotourism destination, but it became one despite the serious consequences of a canal being dug through it — maybe even because of it. And now it is struggling with its own success. More people want to see Panama, to transit through the canal, to go birdwatching and to experience the rainforests that maybe would have been decimated if it hadn't been for the canal.

The canal should have destroyed the environment, but the rainforests are resilient and the enormous public works project ended up protecting the environment, in a way. It's a curious contradiction.

The 2023 class of graduates from Copa's Aeronautical Technicians Academy.

Can an airline be sustainable?

Back in Casco Viejo, Panama's old town, there are more people wrestling with the same questions: What, exactly, does it mean to be sustainable?

For example, what if you're an airline? Air carriers are constantly getting themselves into trouble for claiming to be green. In the last six months, several governments have handed out fines to airlines who made bold but ultimately false claims about their carbon offset programs. The smart airlines are keeping a low profile — and making a difference where they can.

Katherine Katsudas, a senior manager at Copa Airlines , is pondering sustainability over lunch at Kaandela, the Amarla Casco Viejo's restaurant. For the Panamanian carrier, sustainability is about giving back to the community by subsidizing its low-key Aeronautical Technicians Academy. The airline quietly opened the training facility in Tocumen, just outside Panama City, a few years ago. It offers young men and women from disadvantaged backgrounds full scholarships to train as aircraft mechanics.

"And they have a guaranteed job waiting for them when they graduate," she says.

The program has benefited everyone by graduating 132 maintenance technicians, she adds. It removed one of the major obstacles to higher learning for the young people enrolled in the program, which is that they can't afford tuition and end up missing classes because of financial or family obligations. The 86 students currently enrolled in the program receive a stipend for living expenses.

It also gives people from an underprivileged community, many of whom live just a stone's throw from the airport, a chance to have a stake in one of Panama's most successful businesses.

Few travelers stop to consider the aircraft mechanic who maintains their plane, or the low-income neighborhood next to the airport when they land in Panama City. But it is all part of an economic ecosystem that must also be sustainable in order for all this to work, according to Katsudas.

Being a good corporate citizen is something Copa was doing long before sustainability was a buzzword. But now that someone has given it a name, the airline has fully embraced it.

María Antonieta Ramírez, general manager of the Amarla Casco Viejo, shows off the photographs of ... [+] Phoebe Montague Warr.

A boutique hotel that supports sustainability

Upstairs in the Amarla's guest rooms, you can see sustainability efforts on display. Each room in this meticulously restored 120-year-old boutique property is completely unique, and that extends to the framed photos on the walls, many of which are for sale. The images depict indigenous people in the Panamanian rainforests. The photos are colorful and visually arresting.

Ramírez, the hotel's general manager, explains that the photographer’s works are intended to support the heritage of different indigenous communities.

"The portrait capture the essence and diversity of its people — breathtaking landscapes, nature, fauna and the enduring spirit of its indigenous communities," she explains.

She says 30% of profits go back to indigenous individuals in the picture, the community where the image was shot, or to their chosen charity.

This type of sustainability is becoming more common in Latin American luxury hotels, where guests are looking for more than a written commitment to sustainability. They want something tangible, and maybe even something they can take home with them to remind them of their adventure.

Gunayala coconut oil retails for $5 a bottle. In the first year of production, the oil produced ... [+] $4,300 in revenue for the indigenous community.

Building sustainability through coconut oil

The Sofitel Legend Casco Viejo has a fascinating backstory. The building was a military club that was almost completely leveled by U.S. forces during the 1989 Panama invasion. According to several people I spoke with, the Americans believed Manuel Noriega was hiding there. He wasn't.

Just before the pandemic, the hotel was rebuilt as a luxury urban resort. Today, visitors can relax at its elegant Mayda bar overlooking the canal and watch the cruise ships float by.

The Sofitel's sustainability program feels like a combination of the approaches taken by Copa and Amarla. It's a mentorship initiative that develops young indigenous entrepreneurs in collaboration with the Forest Stewardship Council Indigenous Foundation , an organization that supports indigenous people worldwide. The Sofitel marketing team is working with the Guna Ogob community to create a sustainable business selling coconut oil.

"We've been guiding the young talent step by step as to how to go from setting up the business to marketing and selling the coconut oil, as well as managing its finances and cash flow," explains Kianni, the hotel's general manager. "Our mentorship Initiative has been developed to help the indigenous community to further develop their business model and gain revenues to be used by the community."

Kianni says Guna Ogob Coconut Oil is about to become an official business, through its mentorship program will be supported by the hotel. But he's gone a step further, and is in contact with Sofitel corporate to use this model for other hotels within the brand, which will support other indigenous communities.

David Kianni, general manager of the Sofitel Legend Casco Viejo, on the hotel's rooftop bar.

Why bother being sustainable?

I asked Kianni why he was spending valuable resources on developing a coconut oil business at a time when the Panamanian lodging industry is still struggling to recover from the aftereffects of the pandemic. He said people expect more than green certifications and recycling programs.

"They want to make a real difference," he told me.

That may be the biggest takeaway from the Panamanian sustainability experience. Whether you're guiding travelers through the locks of the Panama Canal, training underprivileged people to become aircraft mechanics, or selling photos of indigenous people or marketing coconut oil, people are tired of the talk. They want action — not words.

Simply saying that you are sustainable is no longer enough in the travel industry. You have to think big.

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What is the difference between a solar eclipse and a lunar eclipse?

It almost time! Millions of Americans across the country Monday are preparing to witness the once-in-a-lifetime total solar eclipse as it passes over portions of Mexico, the United States and Canada.

It's a sight to behold and people have now long been eagerly awaiting what will be their only chance until 2044 to witness totality, whereby the moon will completely block the sun's disc, ushering in uncharacteristic darkness.

That being said, many are curious on what makes the solar eclipse special and how is it different from a lunar eclipse.

The total solar eclipse is today: Get the latest forecast and everything you need to know

What is an eclipse?

An eclipse occurs when any celestial object like a moon or a planet passes between two other bodies, obscuring the view of objects like the sun, according to NASA .

What is a solar eclipse?

A total solar eclipse occurs when the moon comes in between the Earth and the sun, blocking its light from reaching our planet, leading to a period of darkness lasting several minutes. The resulting "totality," whereby observers can see the outermost layer of the sun's atmosphere, known as the corona, presents a spectacular sight for viewers and confuses animals – causing nocturnal creatures to stir and bird and insects to fall silent.

Partial eclipses, when some part of the sun remains visible, are the most common, making total eclipses a rare sight.

What is a lunar eclipse?

A total lunar eclipse occurs when the moon and the sun are on exact opposite sides of Earth. When this happens, Earth blocks the sunlight that normally reaches the moon. Instead of that sunlight hitting the moon’s surface, Earth's shadow falls on it.

Lunar eclipses are often also referred to the "blood moon" because when the Earth's shadow covers the moon, it often produces a red color. The coloration happens because a bit of reddish sunlight still reaches the moon's surface, even though it's in Earth's shadow.

Difference between lunar eclipse and solar eclipse

The major difference between the two eclipses is in the positioning of the sun, the moon and the Earth and the longevity of the phenomenon, according to NASA.

A lunar eclipse can last for a few hours, while a solar eclipse lasts only a few minutes. Solar eclipses also rarely occur, while lunar eclipses are comparatively more frequent. While at least two partial lunar eclipses happen every year, total lunar eclipses are still rare, says NASA.

Another major difference between the two is that for lunar eclipses, no special glasses or gizmos are needed to view the spectacle and one can directly stare at the moon. However, for solar eclipses, it is pertinent to wear proper viewing glasses and take the necessary safety precautions because the powerful rays of the sun can burn and damage your retinas.

Contributing: Eric Lagatta, Doyle Rice, USA TODAY

Watch CBS News

What time the 2024 solar eclipse started, reached peak totality and ended

By Sarah Maddox

Updated on: April 9, 2024 / 5:04 AM EDT / CBS News

The 2024 solar eclipse will be visible across North America today. As the moon's position between the Earth and sun casts a shadow on North America, that shadow, or umbra, will travel along the surface from west to east at more than 1,500 miles per hour along the path of totality . 

That means the eclipse will start, peak and end at different times — as will the moments of total darkness along the path of totality — and the best time to view the eclipse depends on where you are located. Some places along the path will have more totality time than others.

In Texas, the south-central region had clouds in the forecast , but it was better to the northeast, according to the National Weather Service. The best eclipse viewing weather was expected in New Hampshire, Vermont and Maine, as well as in Canada's New Brunswick and Newfoundland.

What time does the 2024 total solar eclipse start?

The total solar eclipse will emerge over the South Pacific Ocean before the shadow falls across North America, beginning in parts of Mexico. The path of totality , where onlookers can witness the moon fully blocking the sun (through eclipse viewing glasses for safety ), is expected to first make landfall near the city of Mazatlán around 9:51 a.m. MT. 

The total solar eclipse will cross over the U.S.-Mexico border into Texas, where it will emerge over Eagle Pass at 12:10 p.m. CT and then peak at about 1:27 p.m. CT.

In Dallas, NASA data shows the partial eclipse will first become visible at 12:23 p.m. CT and peak at 1:40 p.m. CT. The next states in the path of totality are Oklahoma and Arkansas, where the eclipse begins in Little Rock at 12:33 p.m. CT. 

Cleveland will see the beginning of the eclipse at 1:59 p.m. ET. Darkness will start spreading over the sky in Buffalo, New York, at 2:04 p.m. ET. Then, the eclipse will reach northwestern Vermont, including Burlington, at 2:14 p.m. ET. Parts of New Hampshire and Maine will also follow in the path of totality before the eclipse first reaches the Canadian mainland  at 3:13 p.m. ET.

Although the experience won't be exactly the same, viewers in all the contiguous U.S. states outside the path of totality will still be able to see a partial eclipse. Some places will see most of the sun blocked by the moon, including Washington, D.C., where the partial eclipse will start at 2:04 p.m. ET and peak at about 3:20 p.m. ET.

In Chicago, viewers can start viewing the partial eclipse at 12:51 p.m. CT, with the peak arriving at 2:07 p.m. CT.  In Detroit, viewers will be able to enjoy a near-total eclipse beginning at 1:58 p.m. ET and peaking at 3:14 p.m. ET.

New York City will also see a substantial partial eclipse, beginning at 2:10 p.m. ET and peaking around 3:25 p.m. ET.

In Boston it will begin at 2:16 p.m. ET and peak at about 3:29 p.m. ET.

The below table by NASA shows when the eclipse will start, peak and end in 13 cities along the eclipse's path.

What time will the solar eclipse reach peak totality?

Millions more people will have the chance to witness the total solar eclipse this year than during the last total solar eclipse , which was visible from the U.S. in 2017. 

The eclipse's peak will mean something different for cities within the path of totality and for those outside. Within the path of totality, darkness will fall for a few minutes. The longest will last more than 4 minutes, but most places will see between 3.5 and 4 minutes of totality. In cities experiencing a partial eclipse, a percentage of the sun will be obscured for more than two hours.

Mazatlán is set to experience totality at 11:07 am PT. Dallas will be able to see the moon fully cover the sun at 1:40 p.m. CT. Little Rock will start to see the full eclipse at 1:51 p.m. CT, Cleveland at 3:13 p.m. ET and Buffalo at 3:18 p.m. ET. Totality will reach Burlington at 3:26 p.m. ET before moving into the remaining states and reaching Canada around 4:25 p.m.

Outside the path of totality, 87.4% of the sun will be eclipsed in Washington, D.C. at 3:20 p.m. ET, and Chicago will have maximum coverage of 93.9% at 2:07 p.m. CT. New York City is much closer to the path of totality this year than it was in 2017; it will see 89.6% coverage at 3:25 p.m. EDT. 

Detroit is another city that will encounter a near-total eclipse, with 99.2% maximum coverage at 3:14 p.m. ET. Boston will see 92.4% coverage at 3:29 p.m. ET.

What time will the solar eclipse end?

The eclipse will leave continental North America from Newfoundland, Canada, at 5:16 p.m. NT, according to NASA.

At the beginning of the path of totality in Mazatlán, the eclipse will be over by 12:32 p.m. PT, and it will leave Dallas at 3:02 p.m. CT. The eclipse will end in Little Rock at 3:11 p.m. CT, Cleveland at 4:29 p.m. CDT and Buffalo at 4:32 p.m. ET. Burlington won't be far behind, with the eclipse concluding at 4:37 p.m. ET.

Meanwhile, the viewing will end in Chicago at 3:21 p.m. CT, Washington, D.C. at 4:32 p.m. ET, and New York City at 4:36 p.m. ET. 

In Detroit, the partial eclipse will disappear at 4:27 p.m. ET, and in Boston, it will be over at 4:39 p.m. ET.

How long will the eclipse last in total?

The total solar eclipse will begin in Mexico at 11:07 a.m. PT and leave continental North America at 5:16 p.m. NT. From the time the partial eclipse first appears on Earth to its final glimpses before disappearing thousands of miles away, the celestial show will dazzle viewers for about 5 hours, according to timeanddate.com . 

The length of the total solar eclipse at points along the path depends on the viewing location. The longest will be 4 minutes and 28 seconds, northwest of Torreón, Mexico. Near the center of the path, totality takes place for the longest periods of time, according to NASA.

Spectators will observe totality for much longer today than during the 2017 eclipse , when the longest stretch of totality was 2 minutes and 32 seconds.

The moon's shadow seen on Earth today, called the umbra, travels at more than 1,500 miles per hour, according to NASA. It would move even more quickly if the Earth rotated in the opposite direction.

What is the longest a solar eclipse has ever lasted?

The longest known totality was 7 minutes and 28 seconds in 743 B.C. However, NASA says this record will be broken in 2186 with a 7 minute, 29 second total solar eclipse. The next total solar eclipse visible from parts of the U.S. won't happen until Aug. 23, 2044.

Sarah Maddox has been with CBS News since 2019. She works as an associate producer for CBS News Live.

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