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• Marwayne Event Winner Wyatt Gleeson Committed to PBR Canada National Finals Push in 2024

In winning last weekend’s Touring Pro Division event in Marwayne, Alberta, Gleeson rose from No. 10 to No. 8 in the national standings.

• Perfect Wyatt Gleeson Wins PBR Canada Touring Pro Division Event in Marwayne, Alberta, to Rise to No. 8 in the 2024 Championship Race

Two-time and reigning PBR Canada Champion Dakota Buttar finishes second to climb from No. 12 to No. 9 in the early national standings.

Dakota Buttar Invitational Combines Champions of Sport and Production

The Energy Dodge Dakota Buttar Invitational will be held on September 5 in Kindersley, Saskatchewan.

• Canadian Pro Rodeo Sports Medicine Team Brings Expertise to Bull Riding Schools in 2024

Having already held three schools in 2024, the Canadian Pro Rodeo Sports Medicine Team looks to continue to elevate the sport of bull riding in Canada.

• Jim Thompson Looks Back on Built Tough’s Bull of the Year Honors in 2023

Built Tough edged No. 2 Blue Magic by 0.04 points for the coveted honor.

Ashton Sahli Turns Around Tough Start to 2024 in Lethbridge, Alberta, with Podium Finish

Early in the season, Sahli is currently No. 7 in the standings, 230.5 points behind top-ranked Cody Coverchuk.

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The Ride Premieres May 30 Exclusively on Prime Video

Prime Video also released the official trailer and key art for the upcoming docuseries from Kinetic Content surrounding the world of PBR (Professional Bull Riders)

Watch Official T railer HERE The Ride Hi-Res Assets HERE

 **NOTE TO EDITORS: Please refer to our streaming service as Prime Video, not Amazon Prime Video**

NEW YORK —May 11, 2023— The Ride, an eight-episode docuseries produced by Kinetic Content surrounding   the   world of PBR (Professional Bull   Riders), will premiere May 30, exclusively on Prime Video in more than 240 countries and territories worldwide. The official trailer and key art are available now. The Ride is the latest addition to the Prime membership, with Prime members enjoying savings, convenience, and entertainment, all in a single membership.

The Ride follows an ensemble cast of PBR Team Series bull riders, team coaches, and front-office executives—including star athletes Jose Vitor Leme, Ezkiel Mitchell, and Dakota Louis (Austin Gamblers),Boudreaux Campbell and Daylon Swearingen (Carolina Cowboys), and Chase Outlaw and Eli Vastbinder (Oklahoma Freedom), along with head coaches Michael Gaffney (Gamblers), Jerome Davis (Cowboys), and Cord McCoy (Freedom)—throughout the inaugural season of the PBR Team Series, as they navigate both personal and professional trials and tribulations. The show is a first-of-its-kind, behind-the-scenes look at one of the world’s fastest-growing sports, taking viewers into the daily lives of these real-life cowboys and bringing fans closer to the action than ever before.

Traditionally a solo sport, PBR entered a new era with the creation of the PBR Team Series in 2022. Under the new format, riders on eight teams compete in head-to-head, five-on-five game matchups attempting to stay on as many bulls as possible and earn the highest aggregate score to win games across a 28-game regular season and advance to the championship tournament in Las Vegas.

Celebrating its 30th anniversary, PBR—now in its individual competition season that precedes the launch of the second Team league season in July—is amid a record-breaking year, with 28 live event arena sellouts. In 2022 when The Ride was filmed, all PBR television broadcasts reached an estimated 26.5 million people in the U.S.

The Ride is executive produced by Kinetic Content’s Chris Coelen, Eric Detwiler, Karrie Wolfe, and Micah Brown. PBR’s Sean Gleason and Lawrence Randall also serve as executive producers. The Ride is a co-production from Prime Video, Kinetic Content, and PBR.

About Prime Video Sports Prime Video supports a growing lineup of live sports globally, including  Thursday Night Football , the WNBA, the Seattle Storm, the New York Yankees, and Overtime Elite in the United States; ONE Championship in the United States and Canada; Premier League in the United Kingdom; ATP and WTA tennis in the United Kingdom and Ireland; UEFA Champions League football in Germany and Italy; Roland-Garros and Ligue 1 in France; Australian Swimming globally; New Zealand Cricket in India; as well as Copa do Brasil football and the NBA in Brazil; and boxing and the 2023 World Baseball Classic in Japan. While availability varies by marketplace, fans can also subscribe to streaming services such as Eurosport, FOX Sports (Mexico), Viaplay Sport, MLB.TV, NBA League Pass, NBA TV, DAZN (Germany and Spain), and Premiere FC (Brazil) through Prime Video Channels. This is in addition to a selection of Amazon Original documentaries including  Good Rivals ,  Coach Prime, Reggie ,  Redefined: J.R. Smith , and the Amazon Original  All or Nothing  franchise, including  All or Nothing: Arsenal ,  All or Nothing: Juventus ,  All or Nothing: Toronto Maple Leafs , and  All or Nothing  seasons with various NFL teams, as well as the NCAA’s Michigan Wolverines football team. About Kinetic Content Los Angeles-based Kinetic Content creates and produces non-scripted content for the global market. Founded by Chris Coelen in 2010, Kinetic’s slate features projects for multiple networks including Lifetime, Netflix, Fox, Amazon, Bravo, ABC and Discovery; their track record includes highly successful and groundbreaking shows in every non-scripted genre.

About PBR PBR is the world’s premier bull riding organization. More than 700 bull riders compete in more than 200 events annually across the televised PBR Unleash The Beast tour (UTB), which features the top bull riders in the world; the PBR Pendleton Whisky Velocity Tour (PWVT); the PBR Touring Pro Division (TPD); and the PBR’s international circuits in Australia, Brazil, Canada and Mexico. In 2022, PBR launched the PBR Team Series—eight teams of the world’s best bull riders competing for a new championship—as well as the PBR Challenger Series with more than 60 annual events nationwide. The organization’s digital assets include PBR RidePass on Pluto TV, which is home to Western sports. PBR is a subsidiary of Endeavor, a global sports and entertainment company . For more information, visit PBR.com , or follow on Facebook at  Facebook.com/PBR , Twitter at Twitter.com/PBR , and YouTube at YouTube.com/PBR .

Social Handles: Prime Video: Instagram: @PrimeVideo Twitter:  @PrimeVideo Facebook: @PrimeVideo   Prime Video Media Contacts: Ben Brown |  [email protected] Harrison Raboy |   [email protected]        Kinetic Content Media Contact: Paria Sadighi | [email protected]

PBR Media Contact: Andrew Giangola | [email protected]

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Tiger Woods, Rory McIlroy to receive massive loyalty payouts from PGA Tour after equity investment, per report

The two most popular players on the pga tour will be made whole this week after turning down overtures from liv golf.

The loyalty shown by Tiger Woods, Rory McIlroy and other star golfers to the PGA Tour will be officially rewarded on Wednesday. Woods is set to receive $100 million in equity as part of the newly created for-profit PGA Tour Enterprises with McIlroy obtaining about half as much equity,  according to the Telegraph , 

The stakes being awarded to Woods, McIlroy and other PGA Tour stars are part of a make-good by the league to thank players for sticking by its side rather than leave for big-money contracts from LIV Golf (as backed by Saudi Arabia's Public Investment Fund).

Earlier this year, PGA Tour Enterprises received an investment of up to $3 billion from Strategic Sports Group, a high-profile assortment of billionaire sports owners. While it is unclear how that investment will be spent, this equity distribution will be backstopped by those funds.

Payouts are being handed to players based on a variety of factors, including career success and cultural popularity. Several hundred players will receive stakes, though the majority of that equity -- up to $750 million -- will go to the top 36 players as determined by an undisclosed formula that takes into consideration the aforementioned factors, among others.

While the figures are gaudy, this is not simply a cash payout, as explained by the  Telegraph .

After four years, 50 percent of their equity will be vested, with another 25 percent two years later and the remaining amount two years after that. They will also have to fall in line with the rules, which as well as not decamping, involve meeting the minimum requirements for Tour membership and, if not, providing services such as sponsors meets and media appearances.

How this plays out going forward will be interesting. There will reportedly be $100 million in equity handed out annually, which will add up quickly. Even with the $3 billion backing, that's a lot of equity going to current and future players.

Regardless, the intent is clear: The PGA Tour is rewarding players for their loyalty. It is also attempting to align incentives within the organization. PGA Tour commissioner Jay Monahan said as much at The Players Championship earlier in this year. 

"Historically, our structure has limited our ability to make transformative investments into the sport," he said. "With PGA Tour Enterprises, with our 13-member board of directors now in place and the partnership with Strategic Sports Group, we've changed that dynamic and unleashed our potential for future growth.

"With our player equity program, which is the first in professional sports, our interests and those of our players will be more deeply aligned. Our business thrives when together we're all laser focused on delivering for our fans. If we fail on that front, we fail on every front."

Players will reportedly begin receiving emails with the amount of equity they have been awarded this week. The equity numbers will be based on the $12 billion valuation from earlier this year when the SSG received 25% of PGA Tour Enterprises for its up to $3 billion investment. 

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