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Travel and tourism in Portugal - statistics & facts

The role of tourism in the portuguese economy, spain: portugal’s main tourism partner, most popular tourism destinations in portugal, tourism: a pillar of economy in portugal, key insights.

Detailed statistics

Tourism contribution to GDP in Portugal 2019-2023

Enterprises operating in the Portuguese tourism sector 2010-2022

Tourism employment in Portugal 2010-2022

Editor’s Picks Current statistics on this topic

Current statistics on this topic.

Travel, Tourism & Hospitality

Accommodation

Inbound overnight tourism volume in Portugal 2015-2023

Hotel bed occupancy in Portugal 2012-2022

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Recommended statistics

• Basic Statistic Tourism contribution to GDP in Portugal 2019-2023
• Premium Statistic Sales of the Portuguese tourism sector 2010-2022
• Premium Statistic Share of tourism enterprises in Portugal 2022, by size
• Premium Statistic Enterprises operating in the Portuguese tourism sector 2010-2022
• Premium Statistic Tourism employment in Portugal 2010-2022
• Premium Statistic Overnight stays by visitors in Portugal 2022, by region
• Basic Statistic Leading European countries for traveling by car 2022

Total contribution of travel and tourism to the gross domestic product in Portugal from 2019 to 2023 (in billion U.S. dollars)

Sales of the Portuguese tourism sector 2010-2022

Sales revenue of tourism services in Portugal from 2010 to 2022 (in billion euros)

Share of tourism enterprises in Portugal 2022, by size

Distribution of travel and tourism companies in Portugal in 2022, by size

Number of travel and tourism companies in Portugal from 2010 to 2022 (in 1,000s)

Number of employees in the travel and tourism sector in Portugal from 2010 to 2022 (in 1,000s)

Overnight stays by visitors in Portugal 2022, by region

Number of nights spent by tourists at hotels and similar establishments in Portugal in 2022, by region (in 1,000s)

Leading European countries for traveling by car 2022

Best countries for road trips in Europe in 2022 (index score)

Expenditures

• Premium Statistic Tourism balance of payments in Portugal 2010-2022
• Premium Statistic Inbound tourism spending in Portugal 2010-2022
• Premium Statistic Outbound tourism spending in Portugal 2010-2022
• Premium Statistic Per capita daily spend by Portuguese travelers 2019-2022
• Premium Statistic Per capita spend by Portuguese domestic and outbound travelers 2019-2022
• Premium Statistic Per capita daily spend by Portuguese travelers 2022, by travel reason

Tourism balance of payments in Portugal 2010-2022

Balance of payments in the travel and tourism sector in Portugal from 2010 to 2022 (in billion euros)

Inbound tourism spending in Portugal 2010-2022

Expenditure by international tourists in Portugal from 2010 to 2022 (in million euros)

Outbound tourism spending in Portugal 2010-2022

Expenditure by international tourists from Portugal from 2010 to 2022 (in million euros)

Per capita daily spend by Portuguese travelers 2019-2022

Average daily expenditure by tourists from Portugal in 2019 and 2022 (in euros per person)

Per capita spend by Portuguese domestic and outbound travelers 2019-2022

Average expenditure by tourists from Portugal from 2019 to 2022, by type of destination (in euros per person)

Per capita daily spend by Portuguese travelers 2022, by travel reason

Average daily expenditure by tourists from Portugal in 2022, by travel purpose (in euros per person)

Inbound tourism

• Premium Statistic Inbound overnight tourism volume in Portugal 2015-2023
• Premium Statistic Inbound tourism volume in Portugal 2022, by place of residence
• Premium Statistic Monthly number of foreign guests at lodging businesses in Portugal 2019-2023
• Premium Statistic Inbound tourism volume in Portugal 2019-2023, by destination region
• Premium Statistic Overnight stays by inbound visitors in Portugal 2011-2022

Number of international tourists arrivals and overnight stays in Portugal from 2015 to 2023 (in millions)

Inbound tourism volume in Portugal 2022, by place of residence

Number of international tourism arrivals in Portugal in 2022, by country of residence (in 1,000s)

Monthly number of foreign guests at lodging businesses in Portugal 2019-2023

Number of international tourists who stayed in hotels and similar establishments in Portugal from January 2019 to December 2023 (in millions)

Inbound tourism volume in Portugal 2019-2023, by destination region

Number of international visitors in Portugal from 2019 to 2023, by region of destination (in 1,000s)

Overnight stays by inbound visitors in Portugal 2011-2022

Number of nights spent by international tourists at hotels and similar establishments in Portugal from 2011 to 2022 (in 1,000s)

Domestic and outbound tourism

• Premium Statistic Number of Portuguese travelers 2011-2022, by gender
• Premium Statistic Participation in tourism for personal purposes in Portugal 2012-2022
• Premium Statistic Portuguese tourists for personal purposes 2022, by age

Number of Portuguese travelers 2011-2022, by gender

Number of tourists from Portugal from 2011 to 2022, by gender (in 1,000s)

Participation in tourism for personal purposes in Portugal 2012-2022

Share of population traveling for personal purposes in Portugal from 2012 to 2022

Portuguese tourists for personal purposes 2022, by age

Number of people traveling for personal purposes in Portugal in 2022, by age group (1,000s)

Lodging industry

• Premium Statistic Largest hotel groups in Portugal 2023, by hotel capacity
• Premium Statistic Largest hotel brands in Portugal 2023, by hotel capacity
• Basic Statistic Tourist arrivals in accommodation in Portugal 2010-2022
• Premium Statistic RevPAR in the Portuguese lodging industry 2018-2023
• Premium Statistic ADR of the Portuguese lodging industry 2018-2022
• Premium Statistic Hotel bed occupancy in Portugal 2012-2022
• Premium Statistic Share of overnight stays by travelers in Portugal 2022, by tourist origin

Largest hotel groups in Portugal 2023, by hotel capacity

Leading hotel chains in Portugal as of October 2023, by number of rooms

Largest hotel brands in Portugal 2023, by hotel capacity

Leading hotel brands in Portugal as of October 2023, by number of rooms

Tourist arrivals in accommodation in Portugal 2010-2022

Number of arrivals in tourist accommodation in Portugal from 2010 to 2022 (in millions)

RevPAR in the Portuguese lodging industry 2018-2023

Revenue per available room of the hospitality industry in Portugal from 2018 to 2023 (in euros)

ADR of the Portuguese lodging industry 2018-2022

Average daily rate of the hospitality industry in Portugal from 2018 to 2022 (in euros)

Bed occupancy rate of hotels and similar establishments in Portugal from 2012 to 2022

Share of overnight stays by travelers in Portugal 2022, by tourist origin

Distribution of nights spent by tourists in accommodation establishments in Portugal in 2022, by type of tourist

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Portugal’s Tourism Reaches Unprecedented Heights in 2023

Portugal welcomed over 30 million visitors in 2023, breaking previous tourism records for the country.

The Secretary of State for Tourism, Commerce and Services, Nuno Fazenda , recently announced that last year saw over 30 million guests, 77 million overnight stays, and around €25 billion in tourism revenue.

All-Time High Numbers Registered Across Portugal

The 2023 figures represent nearly 10% more guests than the previous record year of 2019.

Overnight stays grew by 37% and revenue increased by 18.5% compared to 2022

Fazenda highlighted substantial growth across all regions of Portugal over the past year, signifying a “structural change” for Portuguese tourism.

Looking ahead, he expects further expansion in 2024 based on optimism from tourism companies, workers, and public policy.

Fourth Most Searched Destination Worldwide

According to Condé Nast Traveler, Portugal clinched the fourth most Googled travel destination globally last year.

Factors attracting internet search interest included Porto’s rising food scene, the Azores’ alluring landscapes, and popular cities like Lisbon.

On Portugal’s northern city, Condé Nast Traveler stated, “Porto is a newcomer to the European gastronomy championship but has quickly gained a reputation as a destination to be reckoned with.”

The article also highlighted the Azores’ “turquoise lagoons and volcanoes that pierce the clouds.”

ETIAS and Schengen Changes Unlikely From Tourism Surge

Portugal’s soaring tourism is unlikely to impact the European Travel Information and Authorization System (ETIAS) set to launch in May 2025.

All visitors from over 60 countries will require the €7 online ETIAS travel authorization to enter the Schengen Area as tourists.

While tourism records may strengthen arguments for digital nomad and investor visas, no direct changes to Schengen are imminent.

Families and students can continue plans under current long-stay visa allowances.

Tightened Immigration Controls Improbable

Despite more visitors, Portugal is unlikely to significantly modify existing immigration laws.

The country aims to sustain tourism growth responsibly per the Secretary of State.

While pressure on infrastructure may increase with tourist numbers, 2023 growth was desirable.

As ETIAS standardizes entry procedures across Schengen, Portugal will retain autonomy over long-term immigration policies to balance economic needs.

Looking Forward

With back-to-back years of record tourism numbers, Portugal appears poised for even further growth in 2024.

As the country continues gaining global attention for its vibrant cities and natural beauty, Portugal may soon compete with current leaders Greece, Spain, and Italy as a foremost European destination.

Sustaining tourism expansion in a sustainable, socially conscious way poses an ongoing challenge.

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Portugal’s Travel & Tourism Could Surpass Pre-pandemic Levels in 2023

Employment in the sector could also exceed 2019 levels next year

Portugal is set to be the fourth most popular European destination amongst travellers this summer

Growth rates in Travel & Tourism set to outstrip Portugal GDP at 3.4% per annum over next decade with some 200,000 new jobs

London, UK: The World Travel & Tourism Council ( WTTC ) has revealed the Travel & Tourism sector in Portugal will drive the national economic recovery and could even surpass pre-pandemic levels next year, when it is projected to rise nearly 4.8% above 2019 levels.

The forecast from WTTC’s latest Economic Impact Report (EIR) shows the sector’s total contribution to GDP could reach nearly €39.5 billion next year, representing 17.4% of the total economy.

Employment in the sector could also exceed 2019 levels, creating more than 3,200 additional jobs, to reach more than one million by the end of 2023.

According to the global Tourism body’s latest data, Travel & Tourism’s GDP is expected to grow at an average of 3.4% annually over the next decade, more than three times the 1.1% growth rate of the country’s overall economy, to reach more than €50 billion (20.2% of the total economy) by 2032.

The forecast also reveals the Travel & Tourism sector in Portugal, is expected to create nearly 193,000 jobs in the next 10 years, averaging over 19,000 new jobs every year, reaching more than 1.1 million employed within the sector by 2032.

After the devastating impact of COVID-19, Portugal is showing a strong recovery, by the end of this year the sector’s total contribution to GDP is expected to grow 54.7% to more than €35.8 billion, amounting to 16.2% of the total GDP.

Employment in the sector is set to grow 5.6%, to reach nearly more than 953,000 jobs.

According to WTTC’s knowledge partner ForwardKeys, latest flight booking data shows a promising summer for the southern European country.

Flight booking data shows that Portugal is set to be the fourth most popular European destination this summer, with a 179% year-on-year increase of international arrivals, and only 9% behind pre-pandemic levels.

The data shows flight bookings overtaking pre-pandemic levels, with bookings from the U.S., Netherlands, Denmark, and Germany, up 41%, 36%, 29%, and 11%, respectively.

Julia Simpson, WTTC President & CEO, said: “COVID-19 wreaked havoc on Portugal’s Travel & Tourism, affecting millions of livelihoods and impacting the national economy.

“The future for Travel & Tourism in Portugal is very optimistic. Growth will outstrip the national GDP and create almost 200,000 new jobs over the decade. The Portuguese government is doing a great job.”

Rita Marques, Secretary of State for Tourism of Portugal, said: “Our aim is clear - we want to position Portugal as one of the most competitive, safe and sustainable tourist destinations in the world.

“In the face of this goal, we are happy to partner with WTTC to ensure that tourists and companies know, understand, and are interested in making a commitment to achieving sustainable tourist destinations. For a better planet, a better tourism.”

Portugal’s Travel & Tourism total contribution to GDP represented 17.1% (€37.6 billion) in 2019, plummeting to just 8.7% (€17.4 billion) in 2020, halving the sector’s contribution to total economy (53.6%).

The sector also supported more than one million jobs, before the pandemic brought international travel to a complete halt, which resulted in a loss of 160,000 (15.6%), falling to 850,000 in 2020.

WTTC’s latest EIR report also reveals that 2021 saw the beginning of the recovery for the country’s Travel & Tourism sector.

Last year, its contribution to GDP climbed 32.6% year on year, to reach €23.1 billion.

However, the recovery of jobs was slower with just 50,000 Travel & Tourism jobs created, to reach 900,000.

The global tourism body says the sector’s contribution to the economy and employment could have been higher if it weren’t for the impact of the Omicron variant, which led to the recovery faltering around the world, with many countries reinstating severe travel restrictions.

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The number of non-resident tourist arrivals in Portugal reached 9.6 million in 2021, a 48.4% growth compared to 2020. However, this also reflects a 61% decrease compared to 2019, according to a study by the National Institute of Statistics (INE).

Most tourists traveling to Portugal in 2021 came from Spain (30%), France (16%), the United Kingdom (10%), and Germany (8%). Tourism from Spain saw the largest growth in 2021 at 57.3%, with France following at 46.2%. 

The number of guests in all kinds of tourist accommodations amounted to 16 million, and the number of overnight stays totaled 42,6 million. This actually amounts to a decrease compared to 2019, by 45.8% and 45.2%, respectively. 

However, the regions of Acores and Madeira saw an increase in the number of overnight stays compared to 2019.

There was also an increase in the resident population traveling within Portugal. In 2021, 44% of the resident population made at least one tourist trip in Portugal. 

The INE study also looked at the tourist accommodation capacity. In July of 2021, there were 1,829 hospitality properties, including hotels, guest houses, apartments, and more, a 16.6% increase since 2020. 

The areas with the most tourist accommodations were the Algarve (21%) and Lisbon (36%). The regions with the most growth in hospital properties were the Azores (+41%) and Madeira (37.6%).

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No. Nights (No.) in tourist accommodation establishments

% bed occupancy net rate (%) in tourist accommodation establishments, no. tourist accommodation establishments (no.), € revenue per available room (rev par) (€) in tourist accommodation establishments, february 2024, no. guests (no.) in tourist accommodation establishments.

15 April 2024

Revenue from the tourist accommodation sector kept growing.

28 March 2024

Overnight stays grow again.

14 March 2024

Revenue from the tourist accommodation sector kept a slowdown path in the first month of 2024, january 2024.

29 February 2024

Residents' overnight stays decreased.

14 February 2024

2023 preliminary results: revenue from the tourist accommodation with growth over 20%, december 2023.

31 January 2024

2023 preliminary results: guests and overnight stays exceeded 2019 levels and reached new historical highs.

Tourism Statistics - 2022

General information and the main statistical findings on the activity of tourism in 2022 are now disseminated, including: context - international and national economic context, based on information from several sources, namely the world tourism organization, eurostat, the international monetary ..., issue year: 2023.

Tourism Statistics - 2021

General information and the main statistical findings on the activity of tourism in 2021 are now disseminated, including: - context - international and national economic context, based on information from several sources, namely the world tourism organization, eurostat, the international monetary ..., issue year: 2022.

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Tourism fuelling growth

The president of the association of travel agencies and the Portuguese hotel industry praise, on World Tourism Day, the sector's contribution to economic growth, in a year that has ben a “happy” one. 

By TPN/Lusa, in News , Portugal , Business , Tourism · 27 Sep 2023, 13:02 · 2 Comments

"Tourism is once again (this year) driving the country's growth and helping an old world, characterised by fear of differences, to modernise and bring people together. It's been a happy year", said the president of the Portuguese Association of Travel and Tourism Agencies ( APAVT ), Pedro Costa Ferreira.

A celebration that, for the president of the Portuguese Hotel Association ( AHP ), takes place with all those who work in this growing sector.

"Celebrating World Tourism Day is celebrating with more than five hundred thousand Portuguese people who decided to make a career in this sector. Celebrating this day is celebrating an activity that is absolutely instrumental in the recovery of our country", said Bernardo Trinidad.

The World Travel and Tourism Council ( WTTC ) estimates that the travel and tourism sector in Portugal will contribute 40,400 million euros to the Gross Domestic Product (GDP) in 2023, surpassing the record of 40,100 million in 2019.

According to the WTTC's Economic Impact Research (EIR), released on July 18, the sector is expected to create around 30,000 jobs this year, reaching 950,000 workers and leaving just 68,000 jobs below the level of just over a million in 2019.

The global tourism entity predicts that the sector will increase its contribution to GDP to 56,400 million euros by 2033, representing more than a fifth (21.1%) of the Portuguese economy.

Over the next decade, travel and tourism could employ more than 1.2 million people across the country, with one in four people working in the sector, they predict.

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Shame the Goverment blames a housing crisis on this very sector and aims to disable the AL system which accomadates lots of tourist and provides income for many Portuguese people and taxes for the Goverment.

By James Tucker from UK on 28 Sep 2023, 23:45

Yet FEP is sounding all types of alarm bells e.g. “ The institution also emphasises that “the signs of a reversal of Portugal’s temporary relative advantages since the start of the war in Ukraine, in terms of tourism (due to its image as a beautiful and safe destination, far from the conflict) and energy, are clear, and will therefore also tend to worsen” the relative standard of living in the near future.” Something does not add up here?

By Miguel from Lisbon on 05 Oct 2023, 21:09

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Portugal Tourism Revenue Growth

• Portugal Tourism Revenue grew 13.9 % YoY in Dec 2023, compared with an increase of 13.8 % YoY in the previous month
• Portugal Tourism Revenue Growth rate data is updated monthly, available from Jul 2007 to Dec 2023
• The data reached an all-time high of 1,197.7 % in May 2021 and a record low of -98.7 % in Apr 2020

View Portugal's Tourism Revenue Growth from Jul 2007 to Dec 2023 in the chart:

What was Portugal's Tourism Revenue Growth in Dec 2023?

Portugal Tourism Revenue grew 13.9 % YoY in Dec 2023, compared with an increase of 13.8 % YoY in the previous month See the table below for more data.

Tourism Revenue Growth by Country Comparison

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Portugal economy grows 6.7% in 2022, but slowing down

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Portugal Tourism Revenues

Tourism revenues in portugal increased to 1421.86 eur million in february from 1411.51 eur million in january of 2024. tourism revenues in portugal averaged 769.41 eur million from 1996 until 2024, reaching an all time high of 3923.81 eur million in august of 2023 and a record low of 179.73 eur million in april of 2020. source: banco de portugal,   markets,   gdp,   labour,   prices,   money,   trade,   government,   business,   consumer,   housing,   taxes,   energy,   health,   climate.

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Far right’s rise in Portugal could threaten ambitious climate action

Environmentalists fear focus on economy may undermine country’s climate transition – one of most radical in Europe

Portugal has been among Europe’s more ambitious countries in terms of climate action, but the rise of the far right in recent elections could threaten the positive steps the country has taken.

At the end of 2023, Portugal broke records as it went for six consecutive days relying solely on renewable energy. But national elections in March this year marked a significant shift in the political landscape, with the far-right party Chega (Enough) making a major breakthrough. Having more than quadrupled its number of MPs from 12 to 50, Chega holds considerable sway in the 230-seat parliament, where it could influence legislation.

Although it won the election, the centre-right Democratic Alliance, led by the new prime minister, Luis Montenegro, won only 80 seats, while the centre-left Socialist party, which has governed Portugal for the past eight years, secured 78.

In June, European citizens cast their votes for the new European parliament. There have been predictions of the far right aligning with traditional rightwing factions, posing a threat to climate and environmental policies.

Chega had hoped to be part of the government, but Montenegro declined the offer. The far-right party was also eager to see Montenegro choose a climate denier for agriculture minister. One such candidate was Eduardo Oliveira e Sousa, from the Democratic Alliance – and a former head of the Portuguese Farmers Confederation – who was a strong supporter of recent protests by farmers over funding distribution and EU-wide rules on sustainable farming. He claimed during the campaign that the country had lost investment for “false climate reasons”, arguing that “extreme phenomena have always existed”.

In fact, many Portuguese farmers have experienced first-hand the effects of water scarcity and rising temperatures on their crops, and so are deeply concerned about climate breakdown. Perhaps with this in mind, Montenegro appointed heavyweights from the European parliament to lead key ministries including agriculture and fisheries, and environment and energy.

While these appointments were largely welcomed by environmentalists, concerns lingered over the government’s focus on energy at the expense of broader climate action and environmental protection.

The decision to rename the ministry of environment and climate action as the ministry of environment and energy raised eyebrows among leading environmental groups, who fear a shift away from nature conservation and biodiversity.

They have condemned decisions including eliminating the position of secretary of state for nature conservation, and moving responsibility for forests to the ministry of agriculture,, which they fear could lead to more of a focus on productivist management than conservation.

The new agriculture minister, José Fernandes, has been welcomed by farmers, who had accused his predecessor of mismanagement leading to delays in the payment of EU funds. Fernandes has said he plans to invest more funds from the European Investment Bank in agriculture and has been outspoken in opposing “a green radicalism and a punitive ecology that harms farmers”, arguing that addressing climate change is crucial but should be gradual.

Also on the new government’s agenda is speeding up the transition to clean energy, but unlike the previous government, green hydrogen and lithium projects are not specifically named.

It is thought unlikely that the far right will be able to force a green backlash into the Portuguese national agenda. Chega’s main focuses are corruption, wages, migration and housing, reflecting voters’ priorities.

But environmentalists fear a focus on technology and economy could backfire and undermine the climate transition. They are calling on the government to uphold Portugal’s 2045 goal for reaching carbon neutrality, rather than delaying it until 2050 as some groups are pushing for.

The rise of the far right in Portugal serves as a warning to other countries in the run-up to the European elections. Keeping strong environmental goals is crucial not only to mitigate the effects of the climate crisis, but also to uphold and defend democratic principles. If politicians forget that, the continent could be set on a dangerous trajectory.

• Climate crisis
• The far right
• European Union

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